Research shows that there are many factors influencing the condition of our skin: lack of sleep, sun exposure, stress, lack of exercise, air pollution, and sugar consumption. It’s no wonder that, in the US alone, women spend about $300,000 during their lifetime on beauty products just for their face. Here are some easy to make home remedies which will help your skin glow.We compiled a list of products that you can easily find at home and turn into a natural alternative to cosmetic skin products. Read this list through to the end and run to the kitchen to start your journey to perfect skin.1. Banana peelBanana and banana peel help treat acne, reduce pimples and remove wrinkles. Rub the peel on the area with the pimple until the inside of the peel gets dark, leave it on for a while, and clean your face with warm water. Repeat the procedure for a few days. To remove wrinkles, apply a little mashed banana to the wrinkled area.Bananas and their peels are useful for skin nourishment and hydration because they contain a lot of vitamins and minerals like potassium, magnesium, fiber, and protein.2. HoneyHoney can also be used to improve your skin condition and as a treatment against pimples due to its antibacterial, antiseptic, and healing properties. If your apply honey to damp skin and massage it in every other day, the blemishes on your skin will be reduced, and the skin will become soft, smooth, and healthy.3. Baking sodaBaking soda is a good medium for natural scrubs. You can mix it with honey and olive oil to prepare a facial mask that removes dead skin cells, calms the skin down, and neutralizes its pH. For the best results, apply this mask once a week. A mixture of coconut oil and baking soda is also a good remedy against eczema.4. Cucumbercucumbers circles on a girl faceCucumber is good for your skin both alone and in combination with yogurt. A cucumber mask cools down the skin, revitalizes and hydrates it, and reduces swelling. It’s good for relieving sunburns and getting rid of puffiness around the eyes. To do the latter just put two slices of cucumber on your eyes and relax.5. LemonDermatologists do not recommend applying lemon on your face directly especially if you have sensitive skin, but they admit that lemon juice can work wonders in combination with other ingredients, like honey, olive oil, sugar, yogurt, or cucumber. Lemon juice can assist in reducing pimples, degreasing oily skin, and skin lightening.6. Aloe VeraWellness – woman receiving head or face massage whit aloe Vera in spaAloe vera is often used in cosmetology. Apart from its healing properties, it has moisturizing, anti-inflammatory, antiseptic, and anti-aging effects on your skin. Aloe vera gel can remove dark spots and even out your skin tone. All you need to do is to get the gel out of an aloe vera leaf and apply it on your skin every day for the best results.7. PotatoIf you apply potato pulp to your face twice a day, it will lighten your skin and give it a natural glow. You can also use slices of raw potato to remove dark circles, just cut two slices and put them under your eyes for a little while.8. Olive oilOlive oil is excellent for moisturizing your skin, giving it a natural glow, protecting it, and repairing the skin cells. To obtain the best results, massage a few drops of olive oil to your face and neck, afterwards place a warm towel on your face for about 40 seconds. Afterwards, wipe away the excess oil from your face.9. Orange peelOrange peel is great for refreshing the skin, nourishing it with useful vitamins, and relieving acne. Mix orange peel with rose water or yogurt, apply the mixture on your face, and leave for 15 minutes. Remove the mask with cool water and repeat the procedure several times a week.10. Green teaGreen tea can reverse the first signs of aging, revitalize the skin, and give it a natural glow. It can be used in combination with cream and brown sugar or with honey to make a soothing face mask. If you make some green tea ice cubes, you can use them to clean and refresh your skin every day.11. MilkOne of the secrets of the ancient beauty legend Cleopatra, was a milk and honey bath. Raw milk can make your skin pretty because it contains useful fats, vitamins, protein, and calcium. Milk can function as a natural cleanser and moisturizer. Gently pat a cloth dampened with milk over your face and rinse with water.12. ToothpasteToothpaste is really helpful in fighting acne. It can be used on both individual spots and as an ingredient for a face wash. To use it on individual spots, apply a small amount, let it dry for a couple of minutes and wash away afterwards. Be sure to check the ingredients of the paste before applying it on your skin. Sodium lauryl sulfate, triclosan, and sodium fluoride can cause irritation.Source
This year marks the first-ever Buildings Day at the annual climate talks. At COP21 in Paris, leaders from around the world and all sectors will launch a new Global Alliance for Buildings and Construction and discuss how to transform the buildings sector to become part of the low-carbon urban economy of the future. One-third of global greenhouse gas emissions are due to energy use in buildings, and building-related emissions are expected to double or even triple by 2050 without action.In part, this is due to rapid urbanization: We are adding 250,000 people to our cities each day. In India alone, more than half of the buildings that will exist in 2030 did not exist in 2010. Unless we are deliberate in the way we design, construct and renovate buildings, we could lock-in our cities to inefficient energy use for decades to come. Energy waste by buildings burdens our citizens with higher energy bills, air pollution and carbon emissions.What’s the challenge? We must act now, yet most countries have not focused on energy waste by buildings. A review of building efficiency in countries’ national climate plans (known as INDCs) finds fewer than 50 countries provided details on how they would tackle building energy efficiency. It’s time to turn our attention not only to the important issues of energy supply, but also to the equally critical need to ensure that every kilowatt hour delivered is used efficiently. Energy waste in buildings is something no country or city can afford.The IEA estimates that an additional $220 billion is needed by 2020 – an almost 50 percentincrease on 2014 investment in energy efficient buildings.The good news? We have options. Technologies and practices commercially available today can shift our emissions trajectory.Global change on building efficiency requires local action and a broad coalition of city regulators, businesses and financing institutions. From Bogota to Bangkok, cities are poised to move forward. ICLEI’s recent review of the commitments made by 608 subnational jurisdictions in the carbonn® Climate Registry found that roughly half of the 1,293 commitments are supported by actions in the building sector. To speed and scale action, cities are reaching out seeking technical support, looking for trusted advisors and working with the private sector to deliver change.In support of this agenda, The Global Environment Facility, in partnership with the World Resources Institute (WRI) and the UN Environment Programme (UNEP), announced today the expansion of the Building Efficiency Accelerator (BEA). This commitment of new funding will catalyze an increase in energy efficient buildings in developing country cities.The BEA is working in partnership with the UN Sustainable Energy for All Energy Efficiency Platform and the Global Alliance for Buildings and Construction. It will engage 50 cities on issues of policy implementation, most importantly building codes, but also project development, and tracking and monitoring of building efficiency. Of those, six cities will work with the partnership in a more intensive, multi-stakeholder process to help align policies and markets. Interventions will focus on codes and standards; targets; certifications; financial mechanisms; government leadership; and benchmarking and disclosure.Each of the 30 cities that joins the Building Efficiency Accelerator will:1) Commit to implement a new policy or update existing policies; 2) Undertake a project such as retrofits or construction of efficient new buildings; and3) Measure and communicate its progress against energy and climate goals.Mayor Mancera of Mexico City, for example, announced at Buildings Day that it is moving forward to integrate building energy performance in local construction codes, retrofitting hospitals with solar hot water and efficiency measures, and auditing and retrofitting municipal buildings. More than 100 stakeholders have participated in WRI Ross Center for Sustainable Cities’ workshops and working groups to provide input and recommendations on how to implement local codes and advance retrofits. The goal? To help meet their ambitious climate targets and improve the performance and competitiveness of the city.We are proud these activities will support the new Global Alliance for Buildings and Construction as we shine a spotlight on the potential for real change that can help improve buildings and the lives of people in cities around the world.How we plan and design our future cities can have major impacts. This is an important reason why the GEF recently launched a $1.5 billion sustainable cities project to support city planning, initially in 23 cities in 11 developing countries.With the build-out of our cities we must act now to create a culture of urban efficiency around the world.
When I started writing frequently for this blog, I thought most posts would be pretty much the same: Concise, concrete tips about how to do You’d expect the articles that got the most traffic to also get the most inbound links. But that’s only true in one case. Both metrics are important, so you need to create different types of content. Eric Hamilton to learn how to create a thriving inbound marketing blog. Post small business blog. small business blog Top Posts by Page Views (Last 3 Months) small business blog The takeaway here is clear: Just like a venture capitalist or a movie studio executive, you never know which projects will be most successful on your medium or , this blog thrives on a healthy mix of content. Photo: Forget Community. Forget Conversation. Business Blogging Is About SEO. and how companies can use it to market their medium and . They thrive on their mix. Their homepages are grab-bags of news, features, videos, pictures, graphics and who-knows-what-else. Even if you have a small team working on your Twitter in Real Life: The Follow Back [cartoon] blog analytics tool WSJ.com Did You Graduate From Link Building High School Yet 6 Tips for Making a Business Marketing Video Page Views , you can post multiple types of content for your readers. All Hail The (New) Twitter Elite List State of the Twittersphere – Q4 2008 Report small business blog Inbound Links 11,270 8,768 .) . The only way to deal with such uncertainty is to create a portfolio of different posts — you gotta mix it up! Top Posts by Inbound Links (Last 3 Months) The report, the video and the cartoons are not surprising, but the others are. It’s hard to tell how these posts are any different from the dozens of others like them that we ran over the past three months. Topics: 20 Post 33 Webinar: Blogging for Business 8 Marketing Tips From An Olympic Gold Medalist Want to learn more about publishing a small business blog on your business website? There are cartoons, a big report, a viral video, how-to stories and some bigger thought pieces. Social Media Marketing Madness [cartoon] 6 Tips for Making a Business Marketing Video You can also see this by looking at the posts that succeed on this blog. Below I’ve listed our top articles over the past three months, sorted by inbound links and page views. (I pulled this data from HubSpot’s 4,137 Looking at this data, three things jump out: 21 Originally published Jan 19, 2009 8:23:00 AM, updated October 18 2015 Inbound Marketing While that may be a consistent theme of posts on this blog, there is no single type of post that succeeds. Like any medium or You can see the importance of varied content on large news sites like You Oughta Know Inbound Marketing NYTimes.com (1) Lots of different types of articles. Download the free webinar 7,498 4,211 27 (3) Lots of surprises. or (2) Little overlap between the two lists. I was wrong. inbound marketing 23 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Download HubSpot’s Inbound Marketing University online training program IMU includes 11 free webinar classes and note sheets . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Earlier this summer HubSpot, along with ten fantastic professors and eight stellar partner organizations , hosted the first Inbound Marketing University .This free series of 11 webinar classes helped folks make professional contacts, find new job opportunities, and learn skills to better themselves at their current marketing jobs.In total, we provided 13,000 hours of free class time, 1,000 people took an inbound marketing certification exam at the end of the classes, and there are now 500 Inbound Marketing Certified Professionals around the world. In the process of organizing IMU, I learned a series of new marketing lessons myself. Here are a few of the most important ones: 1) Partner with stellar organizations to increase promotional reach. When we started organizing the class topics for the program, we contacted the best-of-the-best for each subject. By inviting thought leaders on each topic, the program had the best possible content, increasing program value. Partners valued the opportunity to internact with a large audience passionate about marketing, and helped expand this audience with their own networks. 2) Do everything you can to enable interaction among participants. We did this by creating a hashtag ( #IMU ), setting up a ” Student Bulletin Board ,” and encouraging people to ask and answer questions in the InboundMarketing.com Forums . We also wanted to add value by helping them grow their own networks, while creating a resource where folks could ask questions and help each other out. 3) Have personal contact with your community. I feel like I personally got to know a lot of the folks who participated in IMU, and they got to know me. Adding a personal touch added to the community and enhanced the experience overall. In the event that people had feedback, questions or wonderful compliments, they felt comfortable enough to tell me directly. 4) Listen and integrate your participant’s ideas. A few days into the first program, a handful of folks mentioned on Twitter that they would love a LinkedIn group exclusive to IMU students and alumni , which was something I hadn’t even considered! Folks also chimed in with great feedback on how to improve the PDF certificate. Thanks to the great suggestions from the first class, IMU2 should be even better. 5) Offer an opportunity for participants to learn about your company, but don’t push it. At the end of the first IMU program, we invited students to another webinar that taught how folks could implement their new inbound marketing skills with the HubSpot software . Some attended the webinar; some sent the invitation along to a friend; and some appreciated the invitation but chose to pass. Very few found the invitation pushy. They already knew that we had organized and provided IMU, and they appreciated the value the program gave them. That’s true inbound marketing! And now I invite you to attend the new IMU2 program yourself! Visit http://www.inboundmarketing.com/university to register for the new live webinars and/or take the inbound marketing certification exam.IMU2 will include two fantastic new classes — one taught by Todd Defren of SHIFT Communications and one by Laura (@ Pistachio) Fitton, co-author of Twitter for Dummies . (You also can catch up on the webinars from IMU1 anytime you want .) So, what do you think? What marketing lessons have you learned–or would you like to learn–from Inbound Marketing University? Free Inbound Marketing University Online Training Program Originally published Aug 5, 2009 8:01:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts.It’s understandable — SEO can seem complicated if you’ve never focused on it. To help you get a handle on it, we’ve aggregated some helpful visual aids so you can start to understand how SEO can be helpful in your business’ marketing strategy.15 Educational SEO Diagrams1. Cycle of Social & SEO by TopRank Online Marketing2. Google’s Collateral Damage by SEOBook and Jess.net (click to enlarge)3. SEO Diagram by MentorMate4. SEO Success Pyramid by SmallBusinessSEM.com5. The SEO Process Chart by SEOBook6. Link Building 101 by ProspectMX (click to enlarge)7. The Periodic Table of SEO Ranking Factors by Search Engine Land (click to enlarge)8. The SEO Flow Chart by SEOBook9. On-Page Optimization and Link Acquisition by SEOmoz 10. SEO Tactics by Response Mine Interactive (click to enlarge)11. Link-Building Risk vs. Reward by Conversation Marketing (click to enlarge)12. SEO Process by Digital Clarity Media13. The SEO Hierarchy of Needs by Bruce Clay, Inc.14. SEO ROI From Link Building Tactics by SEOmoz15. Search Engine Marketing Process by Komarketing AssociatesWhich educational search engine optimization chart/diagram do you like the most? Have any others to share? SEO Originally published Aug 25, 2011 9:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
After the iPhone X-like Motorola P30 and P30 Note were announced for China recently, we now have the Motorola P30 Play, which completes the trio. The phone was briefly listed on the official website before it was taken down. The P30 Play has been spotted on the company’s website previously as well, which led us to believe the phone would be announced soon. While the phone is still to be officially announced, the product page revealed pretty much everything we needed to know.The Motorola P30 Play is the cheapest in the P30 family. The phone will be powered by a Snapdragon 625 chipset with 4GB of RAM. It will sport a 5.88-inch HD+ (720×1520) display with a notch similar to the P30 and P30 Note. The device will be offered with 64GB of internal storage which should be expandable. There is no mention of any other variant on offer so this might be the only option.Play models in Motorola’s portfolio typically boast of large batteries for gaming enthusiasts, but the website mentions a 3,000mAh battery for the P30 Play, which is the same as the regular P30. In fact, the P30 Note houses a massive 5,000mAh battery, which is the one to choose for gaming and media needs. As for the cameras, the P30 Play will get a 13MP + 2MP setup on the back and an 8-megapixel camera on the front. The cameras will get some AI support as well like smart beauty, night scene and portrait mode, among others.advertisementThe P30 and P30 Note have been called out by people for being too similar to the iPhone X and the P30 Play seems to be no different. As per the marketing images, the phone has a shiny stainless steel-like frame and all-glass design, which looks especially like the iPhone X in white. The back panel shows a vertical dual camera setup and the Moto batwing logo which will house a fingerprint sensor. The device will ship with Android 8.0 Oreo with ZUI 4.0 on top in China.As for the pricing, the Motorola P30 Play will cost CNY 1,899 (approx Rs 20,000). As of now, there is no mention of when the Play model will be announced officially in China.
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. So check out this quick overview of what happened in marketing this week, and then go enjoy the rest of your Father’s Day!Facebook Hashtags Take a Page From Twitter’s Ad Business, From MashableFacebook announced this week that it will be rolling out a hashtag feature to all of its users. There were hints of this happening a few months back and should come as no surprise to many marketers. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. This new addition to Facebook’s social network is designed to “bring conversations more to the forefront.” For marketers, this means that many of you will be able to take the opportunity to unify your marketing efforts across almost all of the social networks — you can use one hashtag across all platforms, which will help strengthen your brand messages. Beyond more cohesive messaging, marketers might be able to use hashtags for paid opportunities — Facebook mentioned that there are plans to link hashtags to paid ads down the road. Learn more about Facebook hashtags at Mashable.Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunchGoogle has been making some big changes to Google+ over the past few months and this week, it is launching a new dashboard for businesses. Google+ page owners will now have a single dashboard to manage a number of their daily activities. The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express.This new dashboard design will greatly increase the effectiveness of Google+ for brands and marketers. With access to all of the important aspects of Google+ in one place, marketers will be able to better manage their ad campaigns, content, and public information — making all of our lives much easier. Learn more about the Google+ Dashboard at TechCrunch.Marketing Box: Your All-in-One Package for Sending the Perfect Email, From HubSpotWith so much buzz and activity around social media, content, and SEO, we often forget about how important it is to nurture leads or prospects with effective email campaigns. We know its hard putting those emails together with all the distractions around the office and on the internet. To help combat all of these distractions, we’ve created a Marketing Box to help you send the perfect email. Our free Marketing Box includes everything from music to jam out to, to pre-designed templates and customizable social sharing buttons. What are you waiting for? Download our free Marketing Box now.Myspace Relaunches With $20 Million Ad Campaign, From AdweekMyspace has hinted at a relaunch the past several months, but it looks like it’s finally making the big ol’ comeback. This week, Myspace announced its official relaunch with a $20 million ad campaign that will run across cable, radio, broadcast, and digital. Myspace has historically seen itself as a social network for “creatives,” and that’s what the new ads are clearly suggesting. In a 90-second ad shared on Adweek, a gaggle of young hipsters are shown dancing, skateboarding, snapping photographs, and smashing instruments as many “creatives” do daily.Brands and marketers should see this relaunch as a way to dive into a “new” social network with a lot of potential. The new UX looks quite remarkable and could be a huge selling point for Myspace to attract an audience of “creatives” who aren’t currently being catered to by any particular social network. For businesses currently in the music industry, this relaunch is a huge opportunity to be one of the first properly branded and promoted Myspace pages on the internet. Learn more about Myspace’s relaunch at Adweek.Site Speed Penalty Coming to Mobile Web Sites, From Search Engine LandGoogle’s Matt Cutts announced this week that Google will be rolling out a mobile version of its site speed ranking factor, which essentially takes the load speed of a website into consideration when calculating search results rankings. This means that Google will begin monitoring the load speeds of mobile sites to determine how well a web page will rank. There is no official announcement on when this will actually come into effect, but Matt Cutts wants webmasters and marketers to be prepared for this new addition.Ranking is a huge factor in how well marketing campaigns perform, and this new addition to Google’s ranking criteria will greatly affect websites with poorly developed mobile sites. Brands and marketers should consider taking a close look at how well their mobile sites are optimized and invest some time into creating a faster mobile experience for users. Learn more about Google’s ranking update at Search Engine Land.Twitter Starts Rolling Out Tweet Performance Analytics to More Users, From HubSpotTwitter is now giving some users access to a free analytics dashboard that will allow them to view the performance of their tweets. Aside from seeing how many favorites, retweets, and replies their tweets get, users will be able to sort their tweets by “Best, Good, or All” when running through their analytics. Users will also be able to download all of their analytics as a CSV file for offline analysis.For marketers or brands that have yet to opt into Twitter Ads paid program or be selected for this free release, these new tools will help give insight into how well their Twitter efforts are doing. With these new insights, brands and marketers will be able to tailor their content based to increase user engagement. To see if you have access, just head to ads.twitter.com and sign in with your Twitter credentials. Learn more about Twitter Analytics at HubSpot.What other marketing stories did you hear about this week? Share your favorites with us in the comments.Image credit: zhouxuan12345678 Topics: Originally published Jun 16, 2013 9:00:00 AM, updated February 01 2017 Hashtags Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Visual Content Tip: Include your logo in infographics and visualizations like the one above. This way if it gets shared far and wide but people don’t attribute you properly, the logo will always be there.)3) Create a blog content pinboard.Speaking of Pinterest, if you want to give your visual blog content a jumpstart, why not create a pinboard specifically dedicated to featuring your blog content? The great thing about this is, you don’t even have to feature content that is particularly visual. Just make sure you include a compelling and interesting image within the post, and use that as the image you pin. Here’s how we do it on HubSpot’s pinboard for this very blog:This leads me to number four … 4) Put extra care into choosing high-quality images for your blog content.The images you choose for your blog content matter, especially since most social networks automatically pull in images with the links people share. As a result, incorporating compelling, high-quality images into your blog content shouldn’t be an oversight. A great image can catch people’s attention and increase clickthroughs to your content, so spend some time on image selection and choose an image that’s both relevant to your content and appealing. We’re fond of Creative Commons. Just be careful about image attribution, and when in doubt, you can always purchase a stock photo here and there. In fact, we have 75 stock photos that are free to download — no attribution required — right here.5) Use Facebook’s photo sharing feature, not its status update option, to share links to your content.Here’s why …See how much more space the version on the right takes up? The version on the left was shared using the general status update option in the composer, whereas the version on the right was shared using the photo share option. Because Facebook features visual content much more prominently in Timelines and in the News Feed, upload an image and include a link to the content in the image’s description for more bang for your buck.6) Create custom images specifically to promote blog content in social.Another thing you can do to optimize blog content that isn’t particularly visual for better shareability is to create custom images that you can use specifically for social media promotion. The example below was created by our social media manager in PowerPoint to promote this post on HubSpot’s Facebook Page, proving you don’t need a ton of fancy, expensive software to leverage the power of visual content.7) Turn text-based content into SlideShares.SlideShare presentations can make for great visual blog content, and the SlideShare website also gets a lot of traffic. Try turning some of your successful text-based content into a visual SlideShare, and embed it as a post on your blog. At HubSpot, we’ve found that posts with embedded SlideShares generate an average of 34% more views and 29% more inbound links than the average non-SlideShare post on this very blog. For tips about how to create a SlideShare, check out this post. You can also see an example of one of our most successful SlideShare-focused posts here. (Tip: Accompany your SlideShare post with copy for SEO and for visitors who prefer text-based content over visual content.)8) Create embed codes for your infographics. Social networks aren’t the only vehicles for extending the reach of your visual blog content. Getting other bloggers and publishers to share your visual content on their websites is a great way to reach new audiences and drive traffic back to your blog. Because they’re easy for others to embed, SlideShares are one great type of visual content for this. Infographics are another great option. So to make it easy for others to publish your infographics on their own websites, you need to … make it easy. But unlike SlideShares, infographics don’t have embed codes built in. Luckily, with Siege Media’s Embed Code Generator, they’re painless to create. We’ve even whipped up a tutorial for you the next time you’re trying to figure out how to create an embed code.In what other ways can you increase the social shareability of your visual blog content? If you’re looking to get started, feel free to grab those free stock photos we mentioned earlier right here.Image Credit: Scinern As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon.In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest, Instagram, and Vine, anyone?) Even social networks that didn’t start out very visual are featuring visual content more prominently. Facebook is a great example of this — we’ve already seen them make updates to make images much larger and more visible in the News Feed.So what’s a marketer to do? The first step is to invest in visual content creation (this crash course in do-it-yourself visual content design should help big time). But we’re going to take it one step further and assume you’re already doing that — specifically focusing on visual content for your blog. Once you start incorporating more visuals into your blog, how can you increase that visual content’s shareability? We’re going to break out eight ways to do this so you can start increasing the reach of your visual blog content ASAP.8 Ways to Make Your Visual Blog Content More Shareable1) Make content easy to share with social sharing buttons.The best way to increase the shareability of your visual blog content (or any text-based content, for that matter), is to make it easy for your blog visitors to share it. Social sharing buttons are like little calls-to-action that subtly say, “Hey, you liked this? Why not pass it along?” Add some social proof to these sharing buttons in the form of share counts, and you can add a little “See? Everybody’s doing it …” oomph. For instructions about how to create social sharing buttons for the top social networks, check out our ultimate cheat sheet for creating social media buttons.2) Add Pin It buttons next to visual content within blog posts.One of the buttons covered in that social media buttons cheat sheet is Pinterest’s Pin It button, but it’s also worth calling out separately. Pin It buttons make it easy for Pinterest users to share visual content to Pinterest. They’re particularly beneficial for giving visual content such as infographics and other visualizations extra reach, since you can place these buttons within your blog content right next to the visual content you want people to share. For example, if we had created a visual to explain a difficult-to-understand concept (like closed-loop marketing), it’d be smart to add a Pin It button to it, like you see below: Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 12, 2013 8:00:00 AM, updated February 01 2017
Overflowing with confidence and buoyed by the blossoming of a rare pace talent, India can sniff a first-ever series win on Australian soil ahead of the fourth and final Test in Sydney.Led by Jasprit Bumrah’s series-leading 20 wickets, India’s vaunted pace attack have hogged the spotlight this tour but the slow bowlers may get their turn to shine on the traditionally spin-friendly wicket at the Sydney Cricket Ground.Leading the series 2-1 after the 137-run thrashing of Tim Paine’s depleted Australia in Melbourne on Sunday, Virat Kohli’s team are in the box seat to shrug off the nation’s history of underachievement Down Under.The last Indian team to win two Tests in Australia was back in 1977-78 but the Bob Simpson-captained hosts claimed the fifth and final contest to break the hearts of Bishan Bedi’s side.After India outplayed Australia with bat and ball in Melbourne, Kohli is convinced India have the firepower to break new ground.”We’re not shocked or very surprised by what’s happened,” he said after the MCG triumph.”We always believed that it’s very possible because of the talent we have in the side and the mindset that we’ve been carrying for the last 12 months, regardless of what’s been said or the mistakes we’ve made.”It’s a great opportunity from the point of view that we always wanted to win a series away from home.”The fact that the boys realised we worked so hard to be here now and there is no looking back, it’s the last Test of the series and you have to give everything you have to win a series, and that was our goal from day one.”advertisementIndia’s sole defeat in the series came without a spinner at Perth, when the team went with four pace bowlers in a much-criticised selection. Australia spinner Nathan Lyon took a bag of wickets to be named man-of-the-match.Left-arm spinner Ravindra Jadeja was selected in Melbourne and supported the quicks with five wickets, while Ravichandran Ashwin continued his recovery from an abdominal strain.Ashwin took six wickets and was instrumental in the series-opening win in Adelaide, so India may be keen to unleash a dual spin bowling attack against Australia’s ill-at-ease batsmen.”It depends on the pitch. I think Ashwin’s very close to being match fit,” Kohli said. “He’s been bowling a lot of overs and I’m sure these next four days will make him even stronger.”Regardless, being the last Test match I think he will be willing to push himself and start for the team but again it depends on what type of pitch we get for Sydney.”Plagued by worries over their opening pair after Perth, India solved one half of the equation by blooding Mayank Agarwal, who enjoyed a stellar debut with a 76 in the first innings and three catches in the match.With 42 in the second innings, Agarwal’s total of 118 runs for the match was a record for an Indian debutant in Australia.Spin bowling all-rounder Hanuma Vihari, promoted from number six after Perth, was less assured in his debut as an opener, scoring eight and 13.He could make way for fit-again seam-bowling all-rounder Hardik Pandya should selectors opt for two spinners.Kohli, however, praised Vihari for soaking up 111 deliveries in the Melbourne Test and may be reluctant to fiddle too much with a winning combination.Also Read | Virat Kohli’s 2018: 2735 international runs, 11 hundreds and 4 overseas Test winsAlso Read | ICC Test rankings: Kohli maintains lead at the top, Bumrah and Pant make big gainsAlso Read | Virat Kohli and Cheteshwar Pujara difference between India-Australia: Justin Langer
Originally published Feb 24, 2016 2:00:00 PM, updated February 01 2017 Social Media Marketers YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day.Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Not to mention, ads are less intrusive from a viewer’s perspective. The benefits of using TrueView as an ad platform are abundant. The two main options for running campaigns are in-stream ads (usually linking to your website and offering additional calls-to-action), which are shown before or during a video, and in-display ads (usually linking to a video) targeting keywords, which appear in the search results or in the side panel next to videos.There are multiple advantages of running TrueView ads as part of your inbound marketing strategy, including:1) YouTube advertising is young and low costThe relatively low cost of advertising on YouTube, in its infancy stage, means you can test out the flexible campaign settings and targeting options at your liberty. In contrast, when TrueView ads become more expensive in the future, advertisers will spend more money on experiments that fall flat. Get on board early, so you can learn the ropes before the market becomes saturated.2) It’s pretty nativeNative advertising is a growing trend right now, and TrueView ads have the potential to appear very naturally on the YouTube platform. After all, people came to the website to watch videos.In-display ads in particular, which can appear as suggested videos or search results, sit comfortably beside YouTube’s non-ad content.In-stream ads, on the other hand, can be more intrusive, so they should be well-targeted and engaging to encourage viewers to watch them rather than skip.3) For the most part, you’ll only pay for engaged viewersThe viewer has the option to skip your in-stream ads after five seconds, but you only pay when a whole clip or 30 seconds of the clip is viewed — whichever is shortest — or when a viewer engages with your video, if that interaction comes first.Likewise with in-display ads, you pay for clicks rather than impressions. As a result, you will usually only pay for those viewers who are interested in your message.4) Earned conversions are freeA viewer doesn’t need to watch the full video or click an ad in order to convert. In the days following an impression, they may decide to visit your website and later convert of their own accord.Make a strong first impression with your ad and your messaging will stick, whether they continue watching to the end or not.Ads shown to users which weren’t viewed or clicked on, but later convert, are earned views. These conversions aren’t charged for, so enjoy the free marketing!5) Targeting can be very granularUsing your AdWords account, it’s possible to target certain types of user (based on demographic categories like age group and gender), as well as categories of video and specific channels, so your ad gets shown only to the types of people likely to engage and convert.You can also target specific keywords to help you reach relevant audiences, and combine keywords with other targeting settings to zoom in on smaller subsets of YouTube users. For example, you might choose to target females aged between 18 and 24 who search for “bedroom makeover”.6) Ads can be highly contextualIt’s possible to advertise new and different content within your own videos which cover a specific topic. This could mean advertising short form content like a snippet of or an intro to a webinar and giving viewers the option to click a call-to-action to view the full video. This way, you’re benefiting from the opportunity to advertise a relevant video to viewers who are already engaged with the topic.7) There are multiple ad formatsTrueView is a very flexible platform when it comes to ad formats. For example, it’s possible to show banner ads as an overlay on videos, as well as showing banner ads next to videos as part of a Display Network campaign.For both in-stream ads and your longer videos, there are options to add cards (clickable overlays which point viewers to more video content, playlists or offers), CTAs and links to your website within the video display. This encourages viewers to continue engaging with your content and discover more about your brand and content.8) Push whatever content you wantA new webinar, your latest eBook, tutorials, some client testimonials or a product launch… the list is endless as to what you can promote via both in-stream and in-display ads. As long as you have the resources to make a video or presentation, you’re ready to go.9) Run remarketing campaignsTrueView ads offer the same targeting that’s available on Google’s Display Network or their remarketing platform; they allow you to push new content and messaging to new and relevant audiences via their internet history, as well as people already affiliated with your brand, to encourage them to revisit, reengage and convert.You can export your AdWords email list, so as long as your contacts are signed into YouTube, they will be shown specific ads depending on your settings. For improved relevance, segment your remarketing list into buyer persona and buyer’s journey stage, to make sure the right people are getting hit with the right messaging at the right time.By linking your YouTube account to your AdWords account, you can even create remarketing lists based on the videos people have watched. This can be used to create a funnel where each ad in a sequence helps to push your viewers through the buyer’s journey.TrueView Makes Sense for Inbound MarketersThere are so many reasons why inbound marketers should use TrueView to get their brand and messaging in front of YouTube’s viewer base. Whether it’s the cost efficiency, versatility, engagement levels or non-intrusiveness of TrueView ads that initially draws you in, you’re bound to find more benefits once you explore the platform in more detail.As with many things (and marketing tools are no exception), you’ve got to try it to love it. For a helping hand, download our best practices eBook. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal.Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right with a darn good looking email.Create a new, on-brand email signature in just a few clicks. Get started here. (It’s free.)But what about the follow-up email? Or any email that may be included in an automated email workflow? It’s time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you’re sending. Need some inspiration? Check out the email examples below.12 Types of Email That Marketers Can SendInformational EmailsInformational emails are one-to-many emails you can send to folks to bring them up to speed in regards to your latest content, product announcements, and more. Note: You should only send them to people who have opted in to receive emails from you.1) New Content Announcement EmailThis is one you probably already know and love. You know, the one where you announce your next sale, ebook, webinar, coupon, free trial … and the list goes on. This email is used to describe and promote a particular marketing offer — one single offer — with a call-to-action that links to a targeted landing page made for that specific offer.When it comes to designing an email for a specific offer, the main component to keep in mind is the offer itself. You want the copy to be brief but descriptive enough to convey the offer’s value. In addition, make sure your email’s call-to-action (CTA) link is large, clear, and uses actionable language. You can also include a large CTA image/button underneath to make the action you want email readers to take crystal clear.(Example: NextView Ventures )2) Product Update EmailProduct emails are tricky. People generally don’t want to receive these often, and they’re typically not as interesting or engaging as something like an offer email. That said, it’s important to keep these emails simple and straightforward.Many companies choose to send weekly or monthly product digests to keep their customers or fan base up-to-date with the latest features and functionalities. And no matter how much a customer loves your business, it’s still work for them to learn how to use new features or learn why a new product is worth their investment.Rather than inundating your contacts with a slew of emails about each individual product update, consider sending a sort of roundup of new updates or products periodically. For each update you list, include a large, clear headline, a brief description, and an image that showcases the product or feature. It’s also worth linking to a custom page for each feature to make it easy for recipients to learn more about it.(Example: Adobe)3) Digital Magazine or NewsletterDo you maintain a business blog for your company? Are you a magazine or media outlet? No matter which of these categories you fall into, many companies choose to send a roundup of stories or articles published weekly or monthly. And if you truly want people to read these email roundups, it’s critical that you share them in a visually appealing way.Within these roundup emails, it’s a good idea to use an image paired with a headline, a brief summary or introduction, and a CTA for recipients to read more. This simple format will allow you to use visuals to attract the reader to each article while still giving you the ability to feature multiple articles — without sending a super lengthy email.(Example: Skillshare)4) Event InvitationEmail can be a great vehicle for promoting an upcoming event you’re hosting. But if you want to invite your contacts to an event and motivate them to register, it’s extremely important to clearly showcase why that event is worth their attendance. A great way to do so is through visuals. A lot of events cost money to attend, and most cost a pretty penny. So if you want to attract registrants, cut down on the copy and show potential registrants why the event will be awesome.(Example: FutureM)5) Dedicated SendEvery now and then, you may want to send a dedicated email to a certain group of people. For example, if you’re hosting a conference or event, you might want to send a dedicated email just to event registrants to alert them of any new event updates they should be aware of (like in the screenshot above). Or if your business is community based, it might be a good idea to send a monthly email to welcome all your new members. (Example: INBOUND)6) Co-marketing EmailCo-marketing is when two or more complementary companies partner together for some mutually beneficial task, event, or other promotion. The main draw of co-marketing is to leverage the audience of another company to increase your reach.Sometimes the relationship results in a strategic announcement; other times it’s as simple as a joint webinar. Let’s use the latter for an example of how co-marketing emails work, and why they’re so beneficial: Let’s say you and another company decide to do a webinar together on a particular subject. As a result, that webinar will likely (pending your arrangements) be promoted to the email lists of both of your companies. This exposure to a list that is not your own is one of the key benefits of co-marketing partnerships.When it comes to the email your business sends, make it clear that this offer or event is the result of a partnership with company X — especially if your co-marketing partner is particularly popular or impressive. To do this, you can adjust the company logo in your email to also include the other business’ logo. Furthermore, make sure your copy mentions both businesses, and create a custom graphic or image to visualize the offer or event. (Example: HubSpot + Unbounce)7) Social Media SendWait … what does social media have to do with email? Well, if you’re making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media.As the administrator of LinkedIn Group, when you send a LinkedIn Announcement, you’re directly reaching a LinkedIn user’s inbox. And when you create a Google+ event, sending the invite directly sends you into users’ email boxes as well. Without having to create lists or collect email addresses, you automatically have access to users’ email, but be sure to tap into these resources with care.When it comes to these social media emails, you don’t have the option of using email software that allows you to customize the layout or add images. You’re at the mercy of copy alone. This is where leveraging white space is very important. Keep your paragraphs short, your sentences brief, and your thoughts clear. Optimize these emails for the scanning reader, and use bullets or numbers to deliver your main points. (Example: CMI)8) Internal UpdatesDon’t neglect a very important audience for your company: your employees. Many companies, especially if they’re on the larger side, choose to send internal updates or newsletters to their employees to keep them in the know about the latest company information — whether it be new product updates, marketing offers, or events. With these emails, it’s less about the beauty, and more about the clarity. The most important formatting tip for these types of emails is to arrange the information in a simple and helpful way. Once you’ve nailed your formatting, it’s simply a matter of highlighting the most critical information associated with each offer or update so its messaging is crystal clear to everyone.(Example: HubSpot Academy)Transactional EmailsTransactional emails are one-to-one emails that are triggered by specific actions, such as completing a purchase or signing up for a newsletter. Note: You’ll need specialized software in order to set up transactional emails.9) Confirmation EmailHow frustrating is it to book a flight or register for an event and not receive an automatic confirmation email? I know that personally, every time I make an online transaction, I wait impatiently to see that my transaction was complete. After all, nobody wants to worry that they’re first payment wasn’t processed, only to click the payment button again and get charged twice.What bothers me most about so many businesses’ confirmation emails are two things: when the subject lines are vague, and when the information I actually want to confirm isn’t immediately evident when I open the email. Confirmation emails should be just that — confirmation emails.To avoid any confusion, keep these emails simple, with just a brief summary of the information your recipients would want you to confirm. Try not to fuss with the design, as they simply want to know that the action they took was completed so they can save the information, have peace of mind, and move on. (Example: GrubHub)10) Form Submission Kickback (Thank-You) EmailWhenever a prospect, lead, or customer fills out a form on one of your landing pages, a kickback email should automatically get triggered after their submission. Depending on the form, these kickback emails are often referred to as thank-you emails. These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox.How frustrating would it be if you downloaded an ebook, and then forgot where you stored the link to the PDF? Kickback emails solve that problem.These automatic emails should make the CTA big and clear. Keep in mind that the CTA should link to the direct offer — NOT to the form. In these emails, simply thank the reader for their form submission, and give them what you promised, whether it be a link to the PDF of an ebook, instructions on how to activate their free trial, or the coupon they requested. Furthermore, don’t overcomplicate the appearance of these emails. The reader isn’t looking for additional information, but rather the offer or content they already know they redeemed. (Example: IMPACT Branding & Design)11) Welcome EmailAnother type of transactional email, the welcome email is the perfect option for thanking and providing more information to people who have signed up for your newsletter, product trial, or other offer.The elements you include in a welcome email will depend on the specifics of what you’re offering. But in general, you can use the email to showcase your brand’s personality and to highlight the value that recipients can expect to receive. If you’re welcoming new users to a product or service, the welcome email is a great place to explain how everything works and what users need to do in order to get started.Remember: First impressions are important, even when they happen via email. For more inspiration, check out this list of stellar welcome email examples.(Example: Food52)12) Lead Nurturing EmailDepending on the specific action a persona takes, you may want to enroll them in a lead nurturing campaign. Lead nurturing emails consist of a tightly connected series of emails containing useful, targeted content.As their name suggests, these emails are used to nurture leads through the marketing funnel into a position of sales readiness. For example, let’s say you sent your list a marketing offer email. You might then set up a lead nurturing workflow that triggers another email about a complementary offer or piece of content to everyone who converted on that initial offer. The logic is simple: By identifying a particular group of contacts that you already know are interested in a specific topic, you and can follow up with more relevant and targeted content that makes them more likely to continue their relationship with you.In your lead nurturing emails, it’s important to call out why recipients are receiving the email. For example, you could say something like, “We noticed you’re into [topic x] since you downloaded our [Topic X] ebook, and we thought you might want to learn more about [topic x] …” Once you’ve addressed why recipients are getting email from you, you can format your lead nurturing emails similar to the way you’d set up your general marketing offer emails.Other very important considerations to make when crafting your lead nurturing campaigns are the planning, setup, segmentation, and timing of your nurturing emails. (Example: HubSpot)At the end of the day, your emails should not only be visually appealing, but they should also be valuable. Focus on sharing the key information in the most appropriate format depending on the type of email you’re sending — and the audience you’re sending it to.After all, what’s the use of a crazy-beautiful email if it doesn’t provide any true value to the reader? Know of any other types of email that should be on this list? Share them in the comments section below.Editor’s Note: This post was originally published in December 2012 and has been updated for freshness, accuracy, and comprehensiveness. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Templates Originally published May 5, 2016 8:00:00 AM, updated November 30 2018
Productivity How to Make Google Your Homepage on Firefox1. Open your Firefox browser, and search “www.google.com.”2. Hold the “Google” tab down, and drag it onto the home icon. 3. A “Set Home Page” message will pop up — click the blue “Yes” button. How to Make Google Your Homepage on Chrome 1. Open your Chrome browser, and click the three-dot icon in the top right corner. Then select “Settings”. 2. Under “Appearance”, find “Show home button”. If it’s disabled (you’ll know if it’s grey), slide the button to the right. 3. With the indicator now blue, you’re free to select the button beside “Enter custom web address” (below “New Tab page”). In the line beside it, type “www.google.com”. How to Make Google Your Homepage on Safari 1. Open your Safari browser, click “Safari” on the navigation bar, and select “Preferences … ”.2. Go to your “General” tab. 3. Where it says “Homepage:”, fill in the box with “www.google.com”. Then click the “Set to Current Page” button. 4. Click “Change Homepage” in the pop-up. Topics: Originally published Jul 5, 2018 6:00:00 AM, updated July 12 2019 When you ask someone a question nowadays and they don’t know the answer, you almost always know what they’ll say — “Just Google it.” With over 3.5 billion searches a day, Google’s typically your entry-point for anything you need to do on the web, so I’m not surprised you want to change your homepage to Google.Having the world’s number one search engine as your homepage is undoubtedly helpful. Who wouldn’t want everything from dinner recipes to news stories a mere keyboard tap away?Download our complete productivity guide here for more tips on improving your productivity at work.If you want to make Google your homepage, here’s how to do it in a minute or less.How do I make Google my homepage?Open your Chrome browser and click the three-dot icon in the top right corner. Then select “Settings”.Under “Appearance”, find “Show home button”. If it’s disabled, slide the button to the right.With the indicator now blue, you’re free to select the button beside “Enter custom web address” (below “New Tab page”). In the line beside it, type “www.google.com”. Don’t forget to share this post!
Instagram Marketing Don’t forget to share this post! Originally published Nov 8, 2018 7:00:00 AM, updated October 30 2019 Topics: Over the past few years, Instagram has seen exponential growth — from one million users in December 2010, to over one billion in 2018.It’s hard to remember a time before Instagram. “Do it for the ‘gram” has become a common saying, which means, essentially, “Do something so we can take a picture and post it to Instagram.”Click here to access a month’s worth of Instagram tips & free templates.If you’re not part of the one billion on Instagram, you might want to reconsider. The app is a great chance to stay apart of friends’ lives — when I want to see how my college friends are doing, I don’t check Facebook, I check Instagram. Plus, you can follow your favorite celebrities or political figures to see candid photos of their everyday lives.Additionally, it’s a phenomenal platform for investigating what other brands are doing — for instance, Nike uses the Instagram Stories’ feature to promote inspirational athlete stories you won’t find anywhere else.If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so you can see why Instagram is the top social media platform for engagement today.Sign up for InstagramGo to https://www.instagram.com/accounts/emailsignup on your desktop, or download the Instagram app from the App Store (iPhone) or Google Play Store (Android).If you’re on desktop, click “Log in with Facebook”, or fill in the form with mobile number or email, name, username, and password. Then click “Sign up”.On Android, click “Sign Up With Email or Phone Number”.On iPhone, select “Create New Account”.Enter your email address and phone number, then click “Next”. Alternatively, you can also sign up with your Facebook account on the app.Once you’ve filled out your username and password, you will be instructed to fill out your profile info. Then, tap “Done”.If you register with Facebook, you’ll need to log into your Facebook account if you’re currently logged out. NotificationsWhen your account is created, you’ll want to adjust your notifications so you only receive the information you want. For instance, you can choose to receive notifications when you get likes from everyone — but, alternatively, you might decide to only receive notifications when you get a like from someone you follow. Or, you might turn off notifications for likes altogether.You can adjust notifications to “Off”, “From People I Follow”, or “From Everyone”, for the following categories — Comments, Comment Likes, Likes and Comments on Photos of You, Follower Requests, Accepted Follow Requests, Friends on Instagram, Instagram Direct, Photos of You, Reminders, First Posts and Stories, Product Announcements, View Counts, Support Requests, Live Videos, Mentions in Bio, IGTV Video Updates, and Video Chats.If you’re overwhelmed by that list, I get it — I am, too. If you’re unsure what notifications you want to receive, you might start with your notifications on “From Everyone”, and if certain notifications begin to annoy you, you can turn them off later.To customize which notifications you receive, follow these steps: 1. Go to your personal account (which you’ll find by pressing the person icon at the bottom right of your screen). Then, click the “Settings” icon (the circle icon beside “Edit Profile”). 2. Scroll down to “Push Notification Settings”.3. Check off the notifications you want to receive. And that’s it! Next, let’s explore how to connect your other social media accounts to your Instagram, so when you post an image to Instagram, you can share it with your other online audiences, as well. Connect to Other Social AccountsWhen you post an image to Instagram, you have the option to share it on other social media accounts, like your Facebook or Twitter.To link your other social media accounts to your Instagram, follow these steps:1. Go to “Settings” and click “Linked Accounts”.2. Select whichever social media channels you’d like to link to, and input the necessary information to incorporate the channel with your Instagram. In the next section, “Upload, Edit, and Post an Image”, I’ll show you when a linked account comes in handy.Upload, Edit, and Post an ImageNow, for the most important part of Instagram — how to upload and post an image.Instagram is an entirely visual platform. Unlike Facebook, which relies on both text and pictures, or Twitter, which relies on text alone, Instagram’s sole purpose is to enable users to share images or videos with their audience.On Facebook, you might choose to post 100 photos in an album. On Instagram, you need to be choosier about which photos you post. There are a few reasons for this — first, you don’t want to post more than once a day (typically). For the purpose of scarcity alone, you don’t want to post too many similar photos. For instance, it would be odd for you to post ten photos from the same beach vacation on your Instagram. Instead, you might choose one or two.Additionally, you want your overall profile aesthetic to look diverse.To learn more about Instagram account themes and get inspiration, take a look at “12 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)”.Now that we’ve covered that, let’s explore how to upload, edit, and post an image.1. Click the “+” icon in the bottom center of your screen.2. Here, you have three options. You can look through your Photos library on your phone, you can take a new picture from right within Instagram, or you can take a new video. For our purposes, I looked through my Photos library and found a picture of Boston I wanted to use. Then, I clicked “Next” in the top right. 3. There are two categories you can use to edit your image — “Filter” and “Edit”. Instagram automatically shows you filters first. You can scroll through the carousel and click any of the filters to apply it to your image. Additionally, if you want to use a filter but you want to tone it down, double tap the filter and move the cursor to the left to lessen the intensity of the filter. 4. Next, click “Edit”. Here, you can adjust contrast, brightness, structure, warmth, and more. When you’re happy with your edited image, or if you don’t want to edit it at all, click “Next” in the top right. 5. Now, you can add a caption, tag people (you can only tag someone if they also have an Instagram account), and add a location. Additionally, click the button beside Facebook or another linked social media account to share your image on that platform, as well. When you’re ready to publish, click “Share” in the top right. Upload a Image or Video to Your StoriesIn 2016, Instagram launched “Stories”, a feature that allows you to post videos or images that disappear after 24-hours. Instagram’s Stories feature is similar to Snapchat in terms of content — users often post more casual and candid videos and images, offering glimpses into their every day lives.For instance, you might post a heavily-edited picture of yourself and friends at a baseball game. But you might post a more candid video to your Story of the stadium singing “Sweet Caroline”.To learn how to upload an image or video to your Stories, follow these steps:1. Click the camera icon in the top left.2. Once your within the Stories feature, you can take a picture or video right from within the app. Alternatively, if you have an image saved to your phone that you’d like to use, click the small square in the bottom left corner. 3. Click on a photo you’d like to use in your Stories. 4. In the top right, you have a few different editing features. The smiley face lets you add a location, hashtag, time, date, and other fun images or emojis to your picture. The pencil lets you handwrite or draw on your image. And the “Aa” icon is your text button. Once you click “Aa”, you have the option to change your font by clicking “Classic” at the top. 5. If you click the smiley face icon, you’ll see the following screen. Simply click on one of the icons to add them to your image. If you don’t like it, drag it to the bottom, and a trash can will appear so you can delete it. 6. For instance, I clicked the smiley face icon to add a location and hashtag to my image. You can also swipe to the left or right to add filters to your photo or video. Once you’re happy with your content, you can either click the “+ Your Story” icon in the bottom left, which allows you to share your Story with everyone who follows you, or select “Send To” to send the post to someone specific. Follow UsersIt’s incredibly easy to find and follow users. Using Instagram’s search feature, you can find celebrities, brands, and friends. Additionally, you can search “Tags” or “Places”. “Tags” is particularly useful if you know what type of content you want to find, but you’re not sure who posts about it.For instance, you might search “#familyrecipes” under tags — your results will include any images with that hashtag. As you peruse, you might find someone who posts content you really like, and you can choose to follow them so their content appears on your feed.To follow someone, follow these three easy steps.1. Click on the search icon on the bottom of your screen (it looks like a magnifying glass).2. Next, type in a person or brand. For this example, I began searching “mandym” (Mandy Moore) and found her as #1 in the search results. Alternatively, I could’ve clicked “Tags” or “Places” to search those categories. 3. Once you’re on someone else’s account, you’ll see a blue “Follow” button at the top. For public profiles, you can click and immediately begin following that account. However, if the profile is private, you may need to wait for them to accept you first. And that’s it! You’re on your way to becoming a pro. Once you get the hang of the basics, take a look at our Ultimate Guide to Instagram Marketing to take your account to the next level.
This Hyderabad school has given us stars like Harsha Bhogle, Satya Nadella, Jagan Mohan and Syed Akbaruddin
What is common among Microsoft CEO Satya Nadella, India’s permanent representative at the United Nations Syed Akbaruddin, Andhra Pradesh Chief Minister Y.S. Jagan Mohan Reddy and well-known cricket commentator Harsha Bhogle. They are all products of the same Hyderabad Public School.Hyderabad Public School has given us these powerful corporatesThe premier educational institution of the city has churned out powerful corporate honchos like Mastercard President and CEO Ajay Banga, founder and CEO of Fairfax Financial Holding Prem Watsa and Adobe Systems CEO Shantanu Narayan besides Satya Nadella.Spotlight on Syed AkbaruddinWith Syed Akbaruddin in news for leading India’s charge on Kashmir at the United Nations, the spotlight is on the distinguished alumni of Hyderabad Public School (HPS).”My Alma Mater-ever grateful 2 thee (sic.),” the leading diplomat tweeted after HPS said it was proud to recognize man of the moment.Syed Akbaruddin, who passed out from HPS in 1976, is the 1985-batch IFS officer and handled many key diplomatic assignments including the spokesperson of the ministry of foreign affairs.The HPS alumni rose to great heights of success and fame in different fields like business, politics, civil services, sports and films.Other major alumni of 96-year-old school:Here are other major honchos of 96-year-old school:Cobra beer founder and a member of UK Parliament Karan BillimoriaFormer Andhra Pradesh chief minister N. Kiran Kumar ReddyAll India Majlis-e-Ittehadul Muslimeen (AIMIM) chiefHyderabad MP Asaduddin OwaisiFormer cricketer Venkatpathy RajuTelugu actors Akkineni Nagarjuna and Rana DaggubatiHPS managing committee member Marri Aditya Reddy told IANS that the institution was proud of its alumni excelling in various walks of life. He was all praise for Syed Akbaruddin for the way he is defending India at the United Nations.advertisement”Somebody who comes from Hyderabad and from simple upbringing is defending the nation. We are so proud of him. It speaks of the immense value system created at HPS over the decades,” said Aditya Reddy, grandson of former Andhra Pradesh Chief Minister Marri Channa Reddy.With its strong eco-system, HPS helped its pupils coming from modest background to become leaders in different fields.”This is what gives us excitement. Ordinary people were able to excel in personal and professional capacities. It was possible due to the value system created in the HPS atmosphere,” said Aditya Reddy, also an alumni of HPS.Inspired by famous Eton College of Britain, Mir Osman Ali Khan, the last Nizam of Hyderabad State founded the school in 1923. It was exclusively meant for the sons of the nobility.About Hyderabad Public SchoolIt was only in 1951 that the HPS opened its doors for public. Even after Independence and Hyderabad State’s merger with Indian Union, the school had the elitist tag as children of only powerful politicians, wealthy businessmen, IAS and IPS officers and celebrities used to get admission.The school started admitting girls in 1984. Aditya Reddy said when Channa Reddy was the chief minister he brought a balance in the running of the school by giving some control to the government by making principal secretary education the chairman of HPS board of governors.HPS, which started with six students in 1923, today has nearly 3,000 students. It is run by a society comprising eminent people from all walks of life. Its management committee has seven members while 35-member board looks after day to day affairs of the institution.Spread over 130 acres in Begumpet near the old airport in the heart of the city, HPS is said to have the largest campus than Vatican City. Its main building is a heritage structure while the campus has trekking routes, rock-formations, two cricket fields, athletic arena and several hockey, football grounds and a big library.”We have been maintaining the social and economic balance. There is no differentiation as we also admit children from under privileged sections of the society,” he said.Read: 12-year-old Hyderabad prodigy develops smart dustbin in 2 days inspired by Swachh Bharat MissionRead: IIT Hyderabad researchers develop oral tablets for fungal infections and black fever
England’s first innings last less than 28 overs as they were bundled for 67. However, Ben Stokes’ once-in-a-life-time innnings lasted more than that as the hosts pulled off a miracle in the Leeds Test to prevent Australia from retaining the Ashes on Sunday.Ben Strokes, who delivered a thrilling win for England in the World Cup final a couple of weeks ago, was at it again as he hit an unbeaten 135 to help the hosts complete the highest-ever run chase in their Test history.Leeds Test, Day 4: Ben Stokes’ 135 highlightsStokes hit 8 sixes and 11 boundaries and stitched a 76-run stand with No. 11 Jack Leach as England got past the finish line, giving English fans a few nervy moments before arguably the best moment of their sport-followingThe English media wrote the 3rd Test off a couple of days ago. England conceded a lead of 112 even as Australia managed only 179 in the first innings. Led by Marnus Labuschange’s brilliance, Australia posted 246 in the second innnigs and set England a mammoth total of 359.When England batting coach Graham Thrope talked up the hosts’ chances before the final innings, a section of the cricket fraternity laughed.England’s chase got off to the worst possible start as they lost Rory Burns and Joe Denly cheaply but Joe Root and Joe Denly sttiched a 126-run stand to give Australia some headaches at Stumps on Day 3.However, Australia began Sunday morning on a high by getting the wicket of Joe Root after the England captain managed to add just 2 runs to his overnight score.advertisementEngland did not refuse to go away even after losing their captain as their World Cup stars Ben Stokes and Jonny Bairstow added 86 runs for the 5th wicket.The match swung in Australia’s favour once again when they managed to remove Jonny Bairstow and get Jos Buttler and Chris Woakes cheaply.The burden of helping England achieve the miracle rested solely on Ben Stokes’ shouders and he delivered with an all-time classic.Ben Stokes’ heroics sent Twitter into a frenzy. Here’s how the cricket fraternity reacted to the England all-rounder’s masterclass.Truly remarkable @benstokes38 ?????????????????????Eoin Morgan (@Eoin16) August 25, 2019Every Ben Stokes needs a Jack Leach.Richard Osman (@richardosman) August 25, 2019Ben Stokes at the crease: pic.twitter.com/iXS5SWdOljCoral (@Coral) August 25, 2019Please @benstokes38 bring it back for us again. If you do this I’ll name my first child after youMartin 2 Smoove (@Martin2Smoove) August 25, 2019That was special from Ben Stokes. Single handedly winning the test match. Great viewingVirender Sehwag (@virendersehwag) August 25, 2019One of the greatest sporting moments of my lifetime, so I think we all know who is going to win sports personality of the year. Arise Sir Ben StokesLuke Edwards (@LukeEdwardsTele) August 25, 2019Ben Stokes has created two of the more remarkable bits of sporting theatre you will ever see in the space of 6 weeks. #TheAshesDaniel Garb (@DanielGarb) August 25, 2019I say Ben Stokes for PM, Leach for defense minister!Dilip Soman ???? (@dilipsoman) August 25, 2019Monumental Effort from @benstokes38Gary Neville (@GNev2) August 25, 2019Ben Stokes = a colossus. Jack Leach, just a lad from Taunton polishing his glasses. Brilliant. CC @adrian_hearnJames Beal (@JamesSBeal) August 25, 2019Sport does things nothing else in life can do #Ashes #BenStokesMatthew Stadlen (@MatthewStadlen) August 25, 2019What an UNBELEIVABLE game of test cricket!! So glad I got to watch @benstokes38 work his magic. You won’t ever see much better than that! Love it ????Katherine Brunt (@KBrunt26) August 25, 2019No word to say. Simply outstanding. Dedication and hard work pays off. What an inning from @benstokes38. Truly one of the greatest inning I watched. Congrats for ur all round performances. Congrats team England for the outstanding win. @root66 @josbuttler @StuartBroad8Dhammika Prasad (@imDhammika) August 25, 2019This has to be the greatest match winning innings . No words could ever describe how magnificent this innings from @benstokes38 was . Im still shaking .Rohan Gavaskar (@rohangava9) August 25, 2019My friend Mike was at Headingley two days ago, and again today. 67 all out, and Ben Stokes playing Roy Of The Rovers. What a game.Dan (@creature_dan) August 25, 2019@benstokes38 that was unreal. Absolute hero ??????Andy Sullivan (@andysulligolf) August 25, 2019Also Read | India vs West Indies: Rahane, Vihari give India control on Day 4Also See:
Indian skipper Virat Kohli and Jasprit Bumrah have maintained their respective top spots in the latest ICC ODI Player Rankings.Kohli is sitting pretty at the top of the rankings for batsmen with 895 rating points. He is followed by Rohit Sharma who has been in sensational form in all the three formats of the game in 2019.In the bowlers’ rankings, Bumrah has also maintained his numero uno spot. He is sitting at the No. 1 position with 797 rating points and is followed by New Zealand’s Trent Boult.Hardik Pandya is the only Indian to feature in the top 10 all-rounders, with 246 rating points. England’s World Cup hero Ben Stokes tops the chart with 319 rating points, followed by Mohammad Nabi of Afghanistan.India, who won the just-concluded three-match T20I series against Bangladesh, are scheduled to play two Test matches against their Asian neighbors beginning Thursday.After that, the Men in Blue will play three T20Is and as many ODIs against the West Indies beginning December 6.Also Read | Virat Kohli & boys to train under lights in Indore with eye on Day/Night Test against BangladeshAlso Read | BCCI’s bid to change reformed constitution would ridicule Supreme Court: Lodha panel secretary
Current status dashboard: Answers the question, “What’s our current status?” If you’re working on a capital campaign or have a specific target for your fall appeal, your dashboard can show your progress by date and the trajectory of where you need to be so your team doesn’t get complacent. For example, they’ll quickly see that they’ve raised $10,000 and have just three weeks to raise another $10,000. With this knowledge, the conversation at the staff or board meeting might revolve around “What action will we take?”Image Source: Mashable Blog: Is Give2ogether a Google Analytics for Philanthropy.Accountability dashboard: This one might feel scary! Let’s say you want at least 80% of your board members attending board meetings. Your accountability dashboard shows names, dates, and who attended. It gives you some one-on-one discussion points without making everyone feel bad: “Hey, Lynn, how can we support you? What’s keeping you from attending, because your board seat is really important and we want to make sure you’re able to do your duties as a board member.”Now that you know the value of dashboards for presenting important data quickly and sparking people to take action, why not try creating one that’s relevant to your organization’s numbers? For more in-depth guidance, examples, and useful resources, download a recording of the webinar for free.If you don’t have the ability to collect data to make a dashboard worthwhile, we can help! Do your hear crickets when you ask for help with donor engagement tasks, cultivation, or thank you calls? Are eyes glazing over when your board and staff review spreadsheets and donor lists? Fear not, there is hope!In our Nonprofit 911 webinar Change Your Data Story, Lori Jacobwith, president and co-founder of Ignited Fundraising and co-author of the Essential Fundraising Handbook for Small Nonprofits, shared how you can transform otherwise dull data into attractive and easy-to-understand dashboards that inspire everyone to action.What’s a Data Dashboard?The dashboard in your car gives you an at-a-glance update on some really important factors, like if you should slow down or stop for gas. Similarly, a data dashboard shows the important information your organization needs to know to achieve its strategic goals. The data should be arranged on a single screen so the information can be monitored as easily as the dashboard in your car.Data dashboards often show financials or various kinds of giving information, presented by day or month, year over year, zip code, and so on. Less common are board dashboards, but you’re likely to see a big jump in board engagement when you share data visually with this group.Why Use Dashboards?Good visual displays cause people to take action. Data dashboards:Bring attention to your priorities and help you reach your goals.Monitor performance and create accountability.Simplify information, such as complex financials.Fact: Humans are visually wired. Half of our brain is involved with visual processing. We remember 80% of what we see, 20% of what we read, and 10% of what we hear. Color increases our willingness to read something. In social media, for example, you know images are everything. The same is true when we present lots of numbers.You have just two goals when presenting any kind of data:Convey your story.Establish credibility.Some stories you might convey with data: Are we tracking adequately toward our goal? Do we need to fill our fundraising event with more people? Can we improve attendance at our board meetings? Dashboards drive these messages home quicker and more effectively than columns of numbers.Tip: Visual data displays should show information over time, not just year to date.3 Types of Nonprofit DashboardsThe varieties are endless, but here are a few dashboards to get you started.Business intelligence dashboard: Presents facts about your organization. The Indianapolis Museum of Art’s website features a live dashboard showing current totals of Facebook fans, endowment size, and active memberships. “Today’s Attendance” brings up a live tally of how many people passed through the main entrance, gift shop, special exhibitions gallery every two hours.Source: http://www.imamuseum.org
Founded in 2005, Ovarian Cancer Connection (OCC) is no stranger to fundraising success during its 11-year history. In fact, this Ohio-based nonprofit has raised $36,000 just for their program that provides financial assistance to women undergoing treatment for ovarian cancer.This fundraising success, however, came with its own challenges. Without the right tools in place, the OCC’s system for tracking donors and donations ended up being a lot of manual work.Gini Steinke, OCC’s founder and executive director, knew that there was a better way to track OCC’s donor data. Gini decided getting a new database, known as donor management software or a donor management system (DMS), would help the OCC get all their donor data in one location. After exploring different options, OCC migrated their donor data from spreadsheets into Network for Good’s donor management system.Gini recently shared how she manages OCC’s donor information and fundraising now that they have a system better equipped to get the job done.Tracking Individual FundraisingLike many small nonprofits, the OCC raises most of their funds through individual gifts. These donations either come in through events or donations from individuals who have a personal connection with organization. Currently, the OCC has more than 3,000 donors in their database.Before Network for Good’s DMS, the OCC’s donor database was a detailed spreadsheet with tabs representing each year’s gifts. Although it’s not ideal, this system for tracking gifts is pretty standard among many nonprofits. Network for Good’s donor management system brings it all together. The primary problem with this practice is that a spreadsheet isn’t ideal for accessing donor information. If Gini was looking for a specific donor, she’d have to search through multiple tabs to find the donor’s complete giving history over the course of his or her relationship with the organization. According to Gini, transitioning to a system built to manage donor information has made this process much easier:“We did track donations through spreadsheets, but I’d have to go through all the tabs to find a donation. But now, Network for Good’s donor management system brings it all together.“Transforming Online Giving Gini estimates that she saves about 2 hours of work a day by using Network for Good’s donor management software. The Ovarian Cancer Connection has an incredible mission and is fortunate to have a savvy executive director like Gini who has created fundraising strategies that work. Gini estimates that she saves about 2 hours of work a day by using Network for Good’s donor management software. And during events season, she estimates she’ll save 3 hours of manual work every day.Now that they have the tools to help save time, keep donor records organized, and raise more money, the Ovarian Cancer Connection can focus what matters most: their mission.Are you ready to make the switch from spreadsheets to a donor management system that will save you time and help you streamline your fundraising processes? Schedule a demo and see Network for Good’s donor management software for yourself! Our easy-to-use system that’s helping organizations like Ovarian Cancer Connection save time everyday can help your organization too. Schedule a demo today! I went into the donor management system and the online donation was right there. Everything was already entered. It was like a miracle! It was wonderful! Before using Network for Good’s online donation page and donor management software, OCC was collecting online gifts through PayPal, which made tracking a very cumbersome process:“Donations would come in through PayPal. We’d get an email notification and transfer the money to our bank. Then, I’d input the donation in QuickBooks and enter it into a spreadsheet. It was time consuming to make sure everything was recorded accurately.” Now, online donations are automatically added to OCC’s DMS. Using Network for Good’s donation page and donor management system together means there’s no manual lift required:“I went into the donor management system and the online donation was right there. Everything was already entered. It was like a miracle! It was wonderful!”Gini is especially excited to use the donor management system and donation pages during the organization’s big events.“This is going to be great when it comes time for our major events! More and more people are getting comfortable with online giving. This is great because it makes it easier for [donors] and it saves us money.”Managing Offline GiftsDonor management software isn’t just for tracking online donors, it can track offline gifts too. If Gini gets a check handed to her at an event, she can easily log the donation in the DMS and track specifics like the gift’s designation or if the gift is made in someone’s honor or memory. Notes on why the donor gave can be attached to a donation too.Making Segmentation EasierSmart fundraisers like Gini use segmentation to send more relevant (and more effective) messages to different groups of supporters.And, because of the nature of their work, they need to be especially diligent with keeping track of those supporters who are survivors of ovarian cancer.Using the group feature in Network for Good’s donor management system allows the OCC to track survivors easily. When Gini is inviting survivors to a luncheon, she can seamlessly send the email through the system by simply selecting the group labeled “Survivors.” There’s no need to sort through a list, run a filter again, or import/export a spreadsheet.Ovarian Cancer Connection’s executive director saves 2-3 hours of work a day after switching from Excel to Network for Good’s donor management software.Keeping Track of Donor NotesGini truly understands that fundraising is about relationships, not transactions. For this reason, Gini needs to keep notes on every donor she speaks with. But with thousands of donors, details about important donor conversations can’t be kept organized with post-it notes or in someone’s memory. This is why Network for Good’s donor management system’s notes feature is so important to the OCC and Gini in particular:“In the donor management software, I can pull up the [donor’s] records and see my notes so the next time I talk to them, I can ask them ‘how was your son’s move?’ Otherwise, it would be in a paper file. But now, everything is right there in the donor record.”Reporting Success to the Board Network for Good’s donor management system offers built-in dashboards that are easy to understand and can help people like Gini explain the organization’s financials to those who aren’t digging into the numbers on a regular basis:“At board meetings, I plan to give a snapshot of our fundraising efforts so far. The dashboard clearly explains to everyone, especially to those without a finance background, the most important information: average donation and giving to date. I think our Board will be surprised with what our average donation really is!”Saving Time by Getting Out of Spreadsheets
Posted on November 16, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)On November 2nd, the Economist published an article, Out of the Basket, that explores reasons for progress in a country they describe as one of the most intriguing puzzles in development: Bangladesh.From the story:City states apart, it is the world’s most densely populated country, with around 150m people crammed onto the delta of the Ganges and the Brahmaputra, an area regularly swept by devastating floods. Its private sector is weak and its government widely perceived as corrupt and dysfunctional.And yet Bangladesh has done better than most countries at improving the basic standard of living of its people. Bangladeshis can expect to live four years longer than Indians even though they are much poorer. The country has achieved some of the largest reductions in early deaths of infants, children and women in childbirth ever seen anywhere.So that is the puzzle: Bangladesh combines economic disappointment with social progress. The Economist suggests four factors to explain why.Read the full story here.For a more detailed report on development in Bangladesh from the Economist, click here.Read the accompanying editorial here.Share this: ShareEmailPrint To learn more, read:
mHealth for Maternal Health: Digital Health Solutions Addressing Rising Tide of Diabetes in Pregnancy
Posted on April 4, 2014August 18, 2017By: Dr. Jane Hirst, Nuffield Medical Fellow, University of OxfordClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As rates of obesity and type 2 diabetes rise around the world, gestational diabetes mellitus (GDM) is becoming increasingly common. GDM is a condition where blood glucose levels in pregnancy are too high, which has potentially serious consequences for both mother and baby, most commonly with the baby growing too large resulting in birth trauma. Keeping maternal blood glucose levels within the normal range can largely prevent complications of GDM. This is achieved through diet and exercise, often requiring the addition of medications such as insulin or metformin. More women with GDM has led to increasingly overcrowded outpatient clinics, with many women coming only for review of their blood glucose results.GDm-Health is an interactive remote blood glucose monitoring system developed in response to increasing numbers of women with GDM in the UK. The aim was to develop a digital solution to help women better monitor and control their blood glucose levels at home with less frequent outpatient appointments. The technology uses a Bluetooth enabled blood glucose meter to automatically transmit readings to a smartphone application and secure website. A midwife then reviews the results and can contact the women via SMS or phone call if any changes are required.Preliminary results from a service development cohort of 50 women were extremely encouraging. Women found the system convenient to use, appreciating the extra support from the health care team without the need for long waits in the outpatient department. For the success of any mHealth application, It is vital that users be involved at all stages in the development process. An example of this from our initiative was modification of the technology to improve bilateral communication with the introduction of a function for patients to signal to the midwife that they would like a phone call. Seemingly small additions like this can help improve compliance.A randomized controlled trial evaluating whether the system can actually improve clinical outcomes with the system is currently underway. If we can demonstrate that this technology can improve clinical outcomes as well as patient satisfaction, the next challenge will be effective scale up, both within the UK and abroad.While the uptake of smartphones isn’t a challenge to scale-up in our case given the setting, scaling faces several other challenges. Firstly, the security and confidentiality of the patient’s data must be paramount. Currently all information is hosted on a secure NHS server, however if the system were to be used elsewhere this would have to be negotiated. The second major consideration is the ongoing costs of the system. Blood glucose test strips compatible with the system are expensive, limiting enthusiasm for uptake. Additionally, the cost of data transmission via 3G networks must also be considered.And yet the key rate-limiting step to scale-up in many settings is likely to be gaining support of the health professionals required for the system to work. A phone itself does not save lives. It is the people using it and their experience and ability to effectively communicate advice through the technology.It is hoped that working with hospitals in our region, industry partners and learning from experiences abroad these issues will be able to be overcome and outcomes for women with GDM improved.Do you have an opinion on the role mHealth can play to improve maternal health? What do you see as the biggest advantages of mHealth? The limitations? If you are interested in submitting a blog post for our ongoing guest blog series on mHealth for Maternal Health, please email MHTF Research Assistant Yogeeta Manglani at firstname.lastname@example.org.Share this: ShareEmailPrint To learn more, read: