An unidentified militant was killed in a gunbattle with security forces in Langet area of Kupwara district in Jammu and Kashmir. An encounter broke out between militant and security forces on Sunday morning after the latter launched a search operation in Langet, 100 kms from here, an Army official said.He said one militant has been killed and the encounter is still underway.
Not just Uttar Pradesh, focus on capturing power in Delhi as well: this was the advice Samajwadi Party (SP) founder Mulayam Singh gave to party workers and leaders as he entered the 81st year of his life on Thursday. While his public appearances have decreased over the past one year, party workers still look up to the Yadav patriarch as a guiding light and a potential prime ministerial candidate, especially as the crucial 2019 Lok Sabha election approaches.Mr. Singh has in the past made his PM aspirations known to all.“Yours eyes must be set on Delhi. Delhi is everything, keep that in mind… You must resolve to create such a situation that no government can be formed in Delhi without the SP,” Mr. Singh told a gathering at the party office on the occasion of his birthday.The SP founder even asked party workers to organise public meetings for him at the local level so that he could join in the campaign.Mr. Singh reflected on his career and how the SP formed the government in Uttar Pradesh four times and become part of the Centre twice, despite being underestimated as a “party of one district”.However, he said that “some leaders” broke away from the party after creating strife and causing damage, and now it was up to the youth to unite and strengthen the party ahead of 2019. Mr. Singh did not name any leader, though it could be speculated if he was referring to his younger brother Shivpal Singh Yadav who, after a long family feud, especially with his nephew Akhilesh Yadav, formed a separate outfit recently. Akhilesh and Shivpal, however, have been locked in battle to claim Mulayam’s political legacy. The patriarch has so far enacted a balancing game.While SP leaders cut a cake and celebrated his birthday at the party headquarters, his son Akhilesh, along with his daughter and son, called upon him to wish him, before he headed out to campaign in Madhya Pradesh. “He taught us all to walk on Gandhiji’s path of truth and non-violence and to follow Lohiaji’s principle that in order to defeat the evil, we must first recognise it, and that trust is the biggest asset of human relationships,” Mr. Akhilesh tweeted.On the other hand, Shivpal Yadav’s party organized a session on “Socialism and Secularism” in Lucknow, while he himself attended a ‘dangal’ (wrestling contest) organized in Safai as tribute to his elder brother. Mr. Singh is a former wrestler. Saifai is the native village of the Yadavs in Etawah district.
LATEST STORIES The Aces have managed to get back on track after winning back-to-back games and they’re not stopping at that.“We’re hungry to get back and get to the playoffs,” said forward Calvin Abueva Friday at Mall of Asia Arena after Alaska fended off Globalport in the PBA Governors’ Cup.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAbueva finished with 12 points in that win, all coming from the fourth quarter.Alaska improved to 2-6 in the conference and still has a chance to get to quarterfinals if it wins all of its remaining games. “We have to take these chances bit by bit because you won’t get to the playoffs that easily,” said Abueva in Filipino. “And the team’s mindset is slowly changing. Still the two wins we had are nothing compared to the losses we’ve experienced.”“We have to get to the playoffs because that’s where we’ll know how far we’ve come.” Read Next Dave Yu pounces on chance to finally show worth for NU Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary MOST READ Fire hits houses in Mandaluyong City E.T. returns to earth, reunites with grown-up Elliott in new ad WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Photo by Tristan Tamayo/INQUIRER.netIt took 14 ill-fated games to tarnish Alaska’s winning tradition in the league where it has won 14 championships in 30 years.But second-winningest franchise are hell-bent on moving on from that debacle which saw them lose 14 straight games spanning two conferences this PBA season.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients View comments
Former Ad Age Associate Publisher and Editor to Drive Agency’s Ongoing Expansion and GrowthNEW YORK — September 9, 2015 — 360i today announces the appointment of Abbey Klaassen as Chief Marketing Officer, effective October 1. Klaassen joins the agency from its parent company, Dentsu Aegis Network, where she most recently was Director of Corporate Strategy Development for the Americas. Prior to joining the network last year, Klaassen spent a decade at Advertising Age, where she most recently was Associate Publisher and oversaw the editorial, content marketing and audience development teams, while shaping the award-winning outlet’s growth and development strategies.As CMO, Klaassen will oversee marketing, public relations and business development, reporting to 360i CEO Sarah Hofstetter. She takes over the position from Amanda Malko, who is departing 360i later this month, and will be supported by Vice President of New Business Ashleigh Young, who recently joined the agency from beauty brand Avon, where she led the brand’s global creative and media agency relationships as Head of Global Advertising and Media. Previously, Young managed client relationships and agency growth as SVP, Account Director at Leo Burnett in New York.“As editor and then associate publisher leading the transformation of Ad Age from a venerable traditional publication into a digitally led media company, Abbey has proven she is a strategic thinker, a skilled marketer and a tremendous communicator with a track record for driving growth in a disruptive market,” said Hofstetter. “We are thrilled to have her join our leadership team to help propel our ongoing growth and expansion as the industry increasingly demands digitally-centric marketing leadership.”At Dentsu Aegis Network, Klaassen was responsible for shaping the development of the organization’s strategy, operating model, and acquisition plan across the Americas. While at Ad Age, Klaassen was critical to diversifying the outlet’s coverage and growing its reach in digital. During her 10-year tenure, she spearheaded the launch of Ad Age Digital, the outlet’s biggest editorial franchise, and she led Ad Age through a critical phase of growth by working to bridge its content and audience strategies. Under her leadership, the outlet also received numerous journalism awards. Prior to joining Ad Age, Klaassen worked for MSP Communications.“I’ve long admired 360i’s ability to innovate ahead of the market and challenge the status quo,” said Klaassen. “After working alongside the agency at Dentsu Aegis Network, I’m now excited to bring my energy and perspective to the CMO position of one of its progressive brands. 360i is pioneering the new approaches and thought leadership that the industry needs, and its position as digitally led but not digitally limited puts it in the sweet spot to help brands thrive in a new era.”Malko is an eight-year veteran of the agency, who has made significant contributions to 360i’s growth and expansion. She was named 360i’s first CMO in 2014.“360i would not be the agency it is today without Amanda’s contributions to driving our growth and shaping our marketing and communications. The impact she has made throughout the years is undeniable,” said 360i Chairman Bryan Wiener. “We know she will be tremendously successful in the next phase of her career.”
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
Post navigation It’s claimed Albert Einstein once said “the power of compound interest is the most powerful force in the universe.” While it’s still unknown if he actually said this or not, the message remains powerful and widely adopted and here’s why: Compound interest is basically interest on the principal amount + interest that has already accrued.In other words, interest on interest. Here are the key factors to keep in mind:Principal = amount borrowed or investedInterest rates =Interest paid on principalInterest paid on accrued interest Compounding schedule = interest can accrue daily, monthly, yearly or any other schedule laid out in the agreement.Depending on whether you’re earning compound interest by saving money, investing, or paying it off on credit cards, loans, etc., compound interest can either help you out or hold you back.Working in Your FavorLet’s say you deposit $1,000 into a savings account that pays 1% interest compounding annually. At the end of the first year, you would get $10 in interest, bringing the account balance to $1,010. Assuming you don’t make any deposits, at the end of the next year, you would earn 1% on the $1,010 in your account, earning $10.10 in interest at the 1% rate. At the end of the second year, your balance would be $1,020.10.Though in this example the increase seems small, over time (and depending on the interest rate) you can see how the dollars can add up without much effort on your side. So take a look at the interest rate on the accounts you have now, and keep this in mind if you ever consider signing up with a new bank.Considering the DownsideNow, say you have a $5,000 credit card balance on a card that has an annual percentage rate (APR) of 15%, which compounds daily with a 30-day billing cycle. First you should calculate your daily interest rate from your purchase APR by dividing the 15% purchase APR by the number of days in a year. Then you multiply the daily rate by your average daily balance. Next: multiply that number by the number of days in your billing cycle to get your monthly interest charge.In this case, your monthly interest amount is $63.70. Meaning, if you were to make payments of $63.70 every month to pay off the compound interest (and without spending any more on that card) your balance would never go up or down. However, by only paying the interest rate, you’re not making progress towards reducing the overall amount you owe on the card balance.In the end, you have to factor in the amount you need to pay for interest as well as an additional amount you want to pay to decrease your debt in order to work toward clearing the balance.Now What?Are you earning or paying compound interest? If you’re earning it, congrats – keep it up! If you’re paying it on credit cards, student loans, mortgages, etc. you can use an online calculator, like the Securities and Exchange Commission’s, to see how much you’ll end up paying – and can adjust your budget accordingly. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedThe Magic of Compound InterestJanuary 10, 2019In “Financial Literacy”Here Is How To Pay Off Student Loans In CollegeJuly 19, 2019In “Student Finances”How to Teach Your Kids About MoneyMay 15, 2019In “Credit Info”
Urbanization is by and large a good thing, corresponding with steady declines in extreme poverty. More compact cities may also hold the key to a sustainable future.But this trend has come with a side effect: more dangerous city streets.With more vehicles and more people in cities, there are more opportunities for crashes—especially as cities race to keep up with infrastructure demands, sometimes leading to sloppy or ill-planned growth.The World Health Organization estimates some 1.3 million people die in road-related crashes every year, a 4 percent increase from their last estimate in 2015. Ninety percent of fatalities occur in the developing world, where urbanization is fastest. The majority of these aren’t people in cars — they are walking or riding motorcycles or bicycles.To reverse this trend, it’s not enough to ask drivers, pedestrians, and other people using the road to simply drive or walk differently; city planners should be intentionally designing roads and cities with safety in mind.A video produced by WRI Brasil explains six simple road design changes that can significantly improve road safety. These changes put people—not vehicles—at the center of design to reduce speeds, demand more awareness from drivers and create more opportunities for safe crossings. They can even help make cities greener. Speed humps are another easy way to slow traffic in specific areas. They are simple, but incredibly effective, according to the numbers. A well-designed speed hump can be smoothly traversed by cars traveling at the desired speed for safety, rather than causing rapid deceleration and acceleration. Some studies show that speed humps can reduce the number of crashes by around 50 percent. Speed humps actually have the greatest impact on speed-limit compliance of any intervention.6. Raised CrossingsRaising the elevation of pedestrian crossings not only creates a speed hump but puts pedestrians higher in the eyeline of drivers, increasing their chances of being seen at night or in busy areas. It also sends a clear message that pedestrians have right of way. When they are raised to the level of the sidewalk, creating a smooth transition, they can also make it easier for those with different mobility needs such as people using wheelchairs, walkers or strollers to cross.Bonus: Compact, Coordinated and Connected PlanningFinally, though less a specific road design change and more an approach to urban planning generally, compact, mixed-use neighborhoods can improve road safety by making it less necessary to drive. Planning new urban expansions around access to public transportation, parks, schools, shopping and other activities means people can find more of what they need closer to where they live and work. In studies of the United States, a direct link has been shown between less private motor vehicle travel and lower rates of traffic crashes.Compact cities also reduce travel distances, encourage walking and cycling, and as a result are greener than more sprawling cities. A report from the New Climate Economy found a clear relationship between carbon emissions per capita and density, as well as savings in infrastructure capital investment from compact urban growth worth more than $3 trillion between 2015 and 2030. In many ways, a safer city is also a more sustainable city.To find out more about these and many other best practices that put people at the center of road safety, download Cities Safer by Design from wri.org.Special thanks to Daniel Hunter, Bruno Rizzon and Marta Obelheiro of WRI Brasil. 1. Shorter BlocksCity blocks can vary in size considerably, from less than 300 feet (90 meters) wide to more than 600 feet in some places. Shorter blocks improve pedestrian safety by creating more intersections and therefore providing more opportunities to cross the street safety. More junctions also mean more places where cars must stop, reducing vehicle speeds. In cases where long blocks are already established, mid-block crossings and pedestrian refuge islands can increase the number of safe crossing options and reduce the need for pedestrians to cross at un-marked locations.2. Narrower LanesOn a basic level, narrower lanes shorten the distance of pedestrian crossings, putting people in harm’s way for less time. But they also provide more space for sidewalks, a critical need in dense urban environments. They also have a psychological effect on drivers: Reduced street widths tend to lower vehicle speeds as drivers become more aware of risk.3. More RoundaboutsDepending on the scale and complexity of the intersection, installing roundabouts or traffic circles can significantly benefit safety. Circular junctions reduce the severity of crashes because all traffic is moving in the same direction, vehicles are forced to slow down and there is a lower chance of head-on collisions. Studies have shown an incredible 70-90 percent reduction in fatal and serious injuries in some places where roundabouts or traffic circles have been installed.4. ChicanesThese artificial turns, created by adding alternating extensions of the sidewalk or barriers, force drivers to slow down and pay closer attention. They can also provide more space for pedestrian-friendly infrastructure, like wider sidewalks, small parks or urban furniture.5. Speed HumpsSpeed humps slow traffic. Flickr/Michael Coghlan
Climate change was on ballots across America this week. The results were mixed but leave room for increased climate action in the next two years and beyond.The mantle of U.S. climate leadership has been carried by states, cities and the private sector since President Donald Trump’s 2017 announcement that he intends to withdraw from the Paris Agreement. Important wins by climate champions in mid-term elections on November 6 will expand the map of states committed to clean energy. Several ballot initiatives also asked voters to directly decide significant climate and clean energy policy questions, with mixed results. And the change of leadership in the U.S. House of Representatives brings new opportunities to shape federal policy.Ten newly elected governors ran on platforms that included clean energy and climate action, and a total of 23 governors in states with 40 percent of the nation’s greenhouse gas emissions are poised to take steps to reduce their emissions.Against this political backdrop, here are five major U.S. climate stories to watch in the coming year.1. Will the new Congress be able to slow down the Trump administration’s rollback of climate protections and even find a way to pass important legislation?For the first time in a decade, the chair of the House Science Committee will accept mainstream climate science, and the chair of the House Committee on Oversight and Investigations is expected to be more interested in ensuring that government officials faithfully execute environmental laws than the current leadership.Divided government, with a Democratic House and a Republican Senate, means bipartisan agreement will be needed to pass appropriations bills each year. This will give the new House leadership substantial leverage to fund climate measures, such as expanding research and development of carbon dioxide removal technologies and fulfilling the nation’s pledge to the Green Climate Fund. Climate champions may be able to block funding for administration efforts to roll back environmental protections, such as clean car standards established in 2012, while offering ambitious new climate proposals that could shape the terms of debate leading into the U.S. presidential race in 2020.There may also be opportunities to enact targeted policies with broad bipartisan appeal, such as extending tax credits for electric vehicles, fostering carbon-free electricity generation sources and moving forward on energy storage, but this would require the House, Senate and the president to agree. Their willingness to do so depends on the pressure they feel from their constituents and remains to be seen.2. Will new Republican congressional leaders emerge to fill the gap left by departing climate action advocates?The Climate Solutions Caucus will see its Republican membership cut roughly in half, down from 45 to 22 at this writing, with a couple races still too close to call. Twelve of the remaining members made their presence felt last year when they helped ensure that a Pentagon study on the national security implications of climate change went forward.Florida Republican Carlos Curbelo, who co-chaired the caucus and promoted a carbon pricing bill, lost his re-election bid to the House, leaving Congress without one of its strongest and most visible GOP climate action advocates. However, Republican Representatives Brian Fitzpatrick of Pennsylvania and Francis Rooney of Florida both won re-election, showing that Republicans who support a carbon tax can win in moderate and bright red districts. Fitzpatrick has vowed to “push [the bill] as hard as ever.”It remains to be seen whether more representatives will join the caucus, and whether interest in climate change will translate into more votes in support of climate action. As voters better understand the links between a warming climate and damaging weather events, climate inaction in impact-prone areas could become politically untenable. In Curbelo’s district in the low-lying Florida Keys, both parties traded barbs about aligning with fossil fuel interests at the expense of the climate. Is this a sign of things to come?3. Will support for carbon pricing grow?For the second election cycle in a row, Washington state voters rejected a carbon tax. This year’s version would have levied a fee of $15 per ton of emitted carbon dioxide starting in 2020 and increasing by $2 per year until the state’s climate goals were met. It received support from a broad coalition of environmental and labor organizations, but was opposed by a $31 million campaign led by the oil industry.This doesn’t mean carbon pricing is dead. The next two years could result in the biggest state-level expansion in carbon pricing we have seen in a decade.In the next year, New Jersey and Virginia are expected to advance regulations to join the regional carbon pricing program RGGI in New England and the Mid-Atlantic states. Meanwhile Oregon appears poised to adopt an economywide cap-and-trade program after efforts to pass a bill stalled in the 2018 legislative session. Voters re-elected Governor Kate Brown and have handed her supermajorities in both chambers of the state legislature. As a result, the overdue U.S. expansion of the Western Climate Initiative may finally be set in motion.With new climate champions moving into governor mansions across the country, how far and how fast will carbon pricing expand in the next two years, and will states be more inclined to join RGGI or the Western Climate Initiative?4. What states will be next to adopt new ambitious renewable or clean energy standards?Falling prices for renewable energy have spurred a recent surge in development of renewable power and a strengthening of numerous state renewable energy mandates. The most ambitious targets have been set by California and Hawaii, which will require 100 percent of electricity to come from zero-carbon sources by 2045. New York and New Jersey aren’t far behind, requiring that 50 percent of electricity come from clean energy sources by 2030. Nevada passed a ballot measure that also sets a target of 50 percent by 2030; to go into effect, the initiative must be reaffirmed in 2020 or passed by the legislature. A similar ballot initiative was defeated in Arizona, in the face of strong opposition from the state’s largest utility.Newly elected governors could further expand the adoption of renewable energy. Governors-elect in Michigan, Illinois, Wisconsin, Maine and Connecticut pledged to put their states on track to reach 100 percent clean energy by 2050, while Colorado’s Governor-elect Jared Polis is targeting 2040. And a trio of incoming governors in New Mexico, Minnesota and Nevada promised to support mandates for 50 percent renewable energy by 2030. In a handful of these states, legislatures that previously saw renewable energy legislation stymied by gubernatorial vetoes could have a better chance of getting laws enacted. In her election-night speech, New Mexico Governor-elect Lujan Grisham declared that the third-highest oil-producing state will “be known as the clean energy state of America.” She may face stiff competition from her class of fellow incoming Governors.With polling data showing that every state in the nation has a majority of residents who support setting clean energy requirements, will these types of pledges become more popular across political parties?5. Where does the transportation sector go from here?Transportation accounts for about one-third of the nation’s greenhouse gas emissions. The Obama administration set standards to roughly double fuel economy and halve the GHG emissions rate of passenger vehicles. EPA analysis showed that these standards not only reduced GHG emissions, but also saved families money at the pump and drove down the full cost of vehicle ownership. The Trump administration, however, has proposed severe rollbacks on the basis of what appears to be a shockingly error-ridden assessment.The Clean Air Act allows states to opt out of the federal standards in favor of more protective standards set by the state of California. To date, 12 other states and Washington DC have done so. However, the Trump administration is also attempting to revoke California’s authority to set greenhouse gas standards for vehicles. The courts could ultimately decide whether the administration’s move is legal. In the meantime, more states could adopt the California emissions standards as well as their zero-emission vehicle (ZEV) program.The ZEV program could be the key to unlocking much deeper emissions reductions from the sector. Electric vehicles appear poised to take off, with monthly sales doubling in the past year. States will have a lot to say about whether this trend continues through their decisions on the ZEV program, their investments in charging infrastructure and approach to tax credits for zero-emitting vehicles.More states could adopt a carbon price for transportation fuels, including a cap-and-invest initiative being considered under the Transportation Climate Initiative and which was endorsed by reelected Governor Charlie Baker in Massachusetts. Or it could take the form of a low-carbon fuel standard such as is in place in California.Will Congress extend the federal tax credits for electric vehicle purchasers and will states pick up the slack on vehicle standards?
“Don’t Miss Out!” Redbook says bluntly below the happiness blurb, while the 7 Secrets and Superfood teasers intone a more subtle message: if you don’t pick up this magazine you’re going to miss something important. Gotcha! Flipping through the pages (people read from front to back, but they usually flip from back to front), you’ll notice that everything is compartmentalized into bite-sized nuggets. Women’s magazine editors worked in units of single pages and 100-words sound bites. Wherever possible, articles are deconstructed into chunks, which are given their own headlines or dressed up with images. Editors call these “points of entry,” and they’re a valuable tool to snag readers and keep them on the page. The longer a reader stays, the more likely it is she’ll buy the magazine. 2. Create Points of Entry. Originally published Dec 22, 2008 9:50:00 AM, updated March 21 2013 1. Hit readers in the gut. The Superfood You Shouldn’t Skip Download the free webinar Webinar: Blogging for Business Secrets of Social Media Marketing Ronald Reagan demonstrated, to the chagrin of his critics, that a single anecdote can overwhelm mountains of statistics. TV stations know that the video clip of the grieving parent or joyous lottery winner is better than all the economic analysis in the world. When seeking to make a point, find an anecdote that crystallizes the message. Let it set the scene for you. Live Well On Less With the possible exception of the recipe and home sections, nearly every spread in Redbook features at least one face. And these are happy people. The women, along with a few gorgeous men, are all smiling, gazing contentedly into the distance or glancing seductively at the reader. These are people you want to meet. It’s no surprise that humans respond strongly to the faces of other humans. We do this from birth. So when you take a photo for your website, forget about the background and zoom in on the person’s expression. and the newly-published Pick up any women’s magazine and you’ll find the words “I,” “me,” “you,” “our” and “us” spread all over it, particularly in headlines. Should I Ditch This Friend? asks one Redbook Q&A. Find your Power at Work advises another. Even Redbook’s sections — Your Pretty Life, Your Healthy Life, Your Love Life, Your Home Life, Just for You, etc. — reinforce the fact that these articles deliver the content to the reader’s front door. People don’t just want information; they want to know how information affects them. Headlines like these are the publishing equivalent of looking someone in the eye. Speaking to people in personal terms makes the content more conversational, personal and relevant. It works. 5. Tell stories. to learn how to create a thriving inbound marketing blog. How Do Ditch Your Debt For Good , an author, speaker and writer who advises businesses on online marketing. He is the author of This article is a guest post by A Profile Of Cover Girl Tricia Yearwood Now let’s have a look inside. Paul Gillin What Happy Women Know These same tactics can work online. Callouts, sidebars, pull-quotes, Q&As and other visual tools break up rivers of text and give readers more starting points to engage with the content. Note: this isn’t about sprinkling random icons into your copy. It’s about segmenting content and signposting it with relevant words and images that attract attention. The New Influencers: A Marketer’s Guide to Social Media This cover has another subtle incentive to draw in readers: fear. Fear is one of the most potent tools publishers use to sell content: fear of failing, fear of rejection and fear of not knowing. 4. Show faces, not scenes. Publishers of women’s magazines have wrestled for years with the same problems that Web publishers confront today: how to grab the attention of a distracted audience in just a few seconds and convince them to become regular readers. Fall’s Best Love-Your-Body Looks Cover stories are everything to women’s publishers. The choice of what to feature on the cover of each month’s issue is the product of years of reader research, and it’s intended to stop passersby in their tracks. Here are Redbook’s September choices: These selections span the issues that matter to Redbook’s audience: diet, money, relationships, personal happiness and fashion. Three of the cover blurbs are meant to tantalize (Seven Secrets, Superfood and What Happy Women Know) and three others to appeal to the get-my-life-in-order instinct (Live Well, Love Your Body and Ditch Your Debt). The cover practically shouts at you that the September Redbook will make you happier, thinner, richer and better in bed. Is it any surprise that variations of these same topics adorn the covers of nearly every women’s magazine? Want to learn more about publishing a blog on your business website? While the media may be different, a lot of the tactics that the women’s magazines use to entice people in checkout lines also work online. So I stole a recent copy of Redbook from my gym (you don’t think I pay for this material, do you?) and scanned it for ideas. Here are five lessons we can learn from the September, 2008 issue. There’s one other tactic magazine publishers use that you won’t ever have to worry about: those dumb subscription cards that fall out of the middle of the magazine and land on the floor. They’re called blow-in cards, and everybody hates them, even the publishers who use them. Unfortunately, they’re also one of the most effective circulation tools ever invented. Sometimes annoyance sells, too. The Seven Secrets to Lasting Love 3. Speak directly to the reader. Have you ever noticed that nearly every feature article in the lifestyle magazines begins with an anecdote? Half the time, the tales are even fictitious. It doesn’t matter. People respond to stories about other people. Stories are the most powerful way to communicate a message, particularly when combined with the other four secrets I’ve mentioned. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Quick! What are the four most frequently used words by B2B marketers? What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates. Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?
Have you ever created — or worked with a designer to create — an infographic of your own? What were the results? How meta, right? Truth is, the infographic about infographics isn’t exactly a new concept. There’s a whole slew of them out there, and quite a few them actually poke fun at these highly shareable visuals. And it’s hard to blame ’em. With so many people jumping on the infographic bandwagon, there is certainly no shortage of downright awful infographics floating around the web, all pretty deserving of ridicule.But despite all the flack infographics have gotten, there’s still no question about it — people are drawn to those stimulating, informational visuals, and they can do wonders for your marketing. So while I came across my fair share of infographics making fun of infographics, we’ll share those for another day. The infographic below, from Infographic Labs, will actually help you understand the what, why, and how of infographics — what they are, why they can benefit your marketing, and the basics behind creating one of your own. So while infographics may be the subject of some criticism from time to time, that doesn’t mean you should write off their awesome marketing potential. After all, haters gonna hate, right? Originally published Aug 9, 2012 9:00:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Sep 9, 2013 11:00:00 AM, updated February 01 2017 Blog Optimization Add any new best practices that have emerged (and remove “best practices” that are no longer so). Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant — it’s just the way of our constantly changing world.Unfortunately, your marketing content is no exception. Over time, what once was an accurate, fresh piece of content becomes, well … not so much.Luckily, just like it’s easy enough to change your address, go shopping for stylish new clothes, get a brand new haircut, or buy new music, it’s also pretty easy to update your content. And doing so can help you extend the life of your popular, high-performing content as well as save you the time and resources from creating content from scratch. Not too shabby, huh?So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it.Updating Old Content? Why Bother?If you’ve been blogging for a while, I’m willing to bet you’ve got some old, stale content lurking in the shadows of your blog. But why should you care? That stuff is buried deep in the depths of your blog, and no one is going to see it anyway. Right?Wrong.As you probably know, one of the main benefits of blogging is the search engine optimization (SEO) value it provides. In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. That’s a lot of traffic. And it makes sense considering that 45% of the traffic to our blog in July came from organic search. This means that any given moment, someone could stumble upon a blog post you wrote months (even years) ago that ranks well in search. This is one of the biggest advantages of blogging — content that continues to drive results in terms of traffic and leads over time. But if that searcher doesn’t bother to check the date/time stamp on that blog post, they might have no idea they’re reading outdated and possibly inaccurate information. Yikes. Okay, that’s one good reason. The other reason is that not everyone who is reading your blog now, was reading your blog months and years ago. And even if they were, it also doesn’t mean they read every single article you published. By updating and resurfacing some of your older yet high-performing evergreen posts, you can extend the life of your best blog content as well as increase the results it continues to achieve over time.Finally, it’s often much easier and quicker to update and republish an old post than it is to write a new post from scratch. While I wouldn’t recommend you do this for every post you publish — you should still be publishing lots of new, original content — this is a great way to shave some valuable time off your content creation efforts while still maintaining a consistent publishing frequency. How to Choose Which Posts to UpdateOkay, hopefully now I’ve convinced you of the value of updating and republishing updated blog content. But what’s your plan of attack? How should you decide which posts are worth it to resurface? Here are some important variables to consider:1) Identify your top-performing posts.Let your analytics be your guide here. In general, focus on posts that are backed by some good-looking metrics, such as:Inbound Links: According to our resident SEO expert Rebecca Churt, this is the most important metric to look at, since it is most indicative of search authority. Which of your posts have a lot of inbound links?Traffic: My recommendation is to look at your blog analytics, and specify the last full month as your time frame. (HubSpot Customers: Look in Page Performance.) Which old posts are still generating a lot of traffic for you? Social Shares: The number of social shares a post has generated is also a good indicator of a high-performing post — particularly since social shares factor into search rankings, too. To determine how many social shares a post has, enter its URL into LinkTally.com, a free tool created by HubSpot Social Media Scientist Dan Zarrella that tells you how many times a URL has been shares on Facebook, LinkedIn, Google+, and Twitter. Keywords: Use updating and republishing content as a way to support your keyword strategy. Are there certain keywords you’re trying to rank better in search for? Use a keyword (like HubSpot’s Keywords tool or Google Analytics) to identify keyword ranking opportunities. Do you have any posts that already rank for these keywords? Could you improve their ranking positions?2) Consider content relevancy and trending topics.In addition to a metrics-driven selection approach, you should also consider content relevancy and trending topics. In fact, depending on your content strategy and marketing goals, updating content for the sake of these two variables may actually trump a metrics-driven approach from time to time. For instance, we recently found that a lot of our prospects and customers were asking questions about local search. While we’d already published a post about this very topic, it had become a little outdated (and buried on our blog). Rather than create a new post from scratch (and risk rubbing Google the wrong way with duplicate content), we decided to update and republish that original post — even thought our metrics may not have indicated it was a good target for updating.Best Practices for Updating and Republishing PostsOkay, once you’ve identified the posts you want to update, it’s time to actually update them! Here are some best practices to consider.1) Use the same post, and keep URL the same.Rather than publishing an additional article on your blog — which could result in a ding from search engines for duplicate content — modify the original article. Because this article is live, I usually copy/paste the post into a new draft, make my changes there, and then copy/paste the HTML back into the original post when I’m ready to re-publish the original article (more on that in just a minute). While you may be tempted to update the post’s URL slug, it’s important to keep the URL the same, even if your software automatically creates a redirect. Redirects will remove some of the link value, so it’s best to just keep it as is.2) If you change the title, keep keywords.If you feel compelled to update the post’s title, try to avoid changing it drastically from the original. While the URL is more important to keep the same than the title, if you really need to change the title, do your best to keep your keywords in there.3) Add an editor’s note for transparency.It’s a great idea to add a little editor’s note at the bottom of your updated post — if for no other reason, then for transparency’s sake. This is particularly a good idea if your post has accumulated a lot of comments; your readers will be confused if the publish date is current, but there are comments from months or years ago. Here’s an example of what we typically include at the end of our republished posts:4) Update the content for accuracy.Yup. The name of the game here is accuracy. Over time, there are quite a few things about a piece of content that can get stale and out of date. Evaluate the post for accuracy and determine what needs to be modified, added, or removed. The first thing I usually do is delete any parts of a post that are no longer relevant, and add headers for new sections that need to be added or replaced. Then I go through the post in its entirety to fill in the blanks and make my changes. Here is a checklist of things you should keep in mind as you’re updating your content: Topics: Update the post’s call-to-action (CTA). Evaluate whether your CTA’s offer is still the best option for this post. Do you have a better article? Is the CTA’s creative out-of-date?5) Optimize the post’s meta description.Review the post’s meta description. Is it still accurate? Can you update it to make it a little catchier? Remember, meta descriptions don’t affect the ranking of your content, but they can impact its clickthrough rate from search. Make sure your meta description is both an accurate reflection of what’s within the post, and enticing enough to get searchers to click through to your content from search results.6) Republish it! Yay! By now, you should have an awesomely updated piece of content that’s ready for publishing. While the process of actually publishing your content will vary depending on the blogging software you use, I’m going to share some tips for doing it using HubSpot’s Blogging tool.Replace the old content with new content. This will probably be the same no matter what software you use. Like I mentioned, I usually copy/paste the HTML from my new draft to replace the copy in my original article.Wait until you want to publish the “new” post to update its date/time. If you’re using HubSpot’s new Blog COS, you’ll want to wait until the specific date/time you want the post to appear on your blog homepage to click “update.” Changing it to a date/time in the future will result in a 404 error for those who stumble upon the article in search before the newly designated publish date/time (not a good thing if your article already ranks well in search results).Send a manual email to instant subscribers. If your blogging software is (or is like) HubSpot, it will only trigger the automatic email notification to subscribers for a post once. This means that if you’re just changing the publish date/time on an already-live article, the email will not get triggered again. However, if you’re using HubSpot’s new Blog COS, there’s no stopping you from creating a manual notification email in HubSpot’s Email tool and sending it to your instant subscriber list. If you use the same template you use for your automatic emails, your subscribers won’t even be able to tell the difference. Plus, you can use the opportunity to run an A/B test!7) Track the before/after performance.Okay — maybe I got a little bit ahead of myself. Before you publish your new post, it’s a good idea to create a record of the post’s “before” stats. That way, you can compare it to the post’s performance after you’ve republished it to understand how your update affected its overall performance. Over time, this might also give you a better idea about which posts are worth targeting for updates. The following are the data and stats I keep track of before and after I republish:Post’s Title (in case I tweak it for the republished version)Post’s URL (just so I have the information in one place)Before/After Publish DatesBefore/After Number of Comments Before/After Number of Inbound Links Before/After Number of Social Shares (e.g. Facebook, LinkedIn, Twitter, Google+, etc.)Before/After Post Views (use the month before and the month after as a proxy)Before/After New Contacts/Leads Generated (use the month before and the month after as a proxy)Before/After Keyword Rankings Are you incorporating updated blog posts into your blogging strategy? Share your tips and experiences in the comments below. Remove content that is no longer relevant. Update outdated copy. Check and replace internal links (particularly if there are now better resources or lead gen offers for you to link to). Update screenshots if things have changed (this is particularly important for step-by-step guides, etc.). Replace outdated data/stats with fresher, more timely ones. Add new, fresh examples or replace outdated ones. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
“We need more leads.” Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend.Try out our free marketing tool that helps you test out various types of popup CTAs and gives you information about your site visitors. In the SlideShare presentation and post below, we’ll go over five quick and easy methods that can boost your lead flow with very little time investment. And if you want even more tried and tested tactics for lead gen, sign up to our free four-week email course Double Your Lead Flow in 30 Days.1) Use subscribe forms at the end of your blog posts.Test: To increase conversions, we tried embedding a subscribe form at the end of each blog post rather than a CTA button.Results: Conversions increased by 20%.How to do it:Don’t use a CTA button like this one:Instead, try embedding a one-field form like this one using a tool Lead Flows by HubSpot (which is free). 2) A/B test your content titles.Test: We changed the title of an ebook from “The Productivity Handbook for Busy Marketers” to “7 Apps That Will Change the Way You Do Marketing.” Result: We increased leads by 776%.How to do it: Every time you create a new piece of content, come up with 10 of the best titles you can think of.Once you have your 10 titles, get into a room with several of your peers and whittle them down to the two strongest.A/B test both titles on a smaller sample of people and then go with the winning title for your larger promotion. 3) Use Facebook dark posts.Test: Jon Loomer tested Facebook dark posts (News Feed-style ads that don’t actually get published to your Page’s News Feed) with a small budget to calculate potential ROI.Result: He saw a 35x ROI from investing the better part of his $279.96 Facebook ad investment in dark posts.How to do it: Facebook Dark Posts are a great way to get really targeted with your Facebook ads. Our partner, Duct Tape Marketing, has a really great blog here to help you get set up with your first one. You can also read Jon Loomer’s success story here. 4) Use progressive profiling on landing page forms.Test: ImageScape reduced the number of form fields to see if a client’s conversion rate would increase.Result: They improved a client’s conversion rate by 120% by reducing the number of form fields from 11 to 4.How to do it: To reduce the number of form fields on landing page while still collecting the information you need to rotate leads to Sales, you can use progressive profiling. Progressive profiling is a feature that detects whether the user has already filled out another form on your site and lets you replace previously captured fields with a new set of fields.The specific setup process will depend on the marketing software you have in place, but it will typically involve specifying which questions you want to show to your leads and in what order they should be shown. Read more on progressive profiling here.5) Test the color of your CTA buttons.Test: We tested a green CTA button against a red one to see what effect it would have on conversions. Result: The red button outperformed the green by 21%.How to do it: Use your marketing software to run the same A/B test. Test a strong, contrasting color against one that fits in the theme of your landing page — usually, the former will perform much better. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 4, 2015 6:00:00 AM, updated February 27 2018 Lead Generation Topics:
Each and every day design engineers and procurement managers across the world search for new suppliers. What have you done to position yourself to have a shot at all of this business? Most likely, your first opportunity will happen without you knowing about it.That’s right – the first place these folks are looking is your website.Free Workbook: How to Plan a Successful Website RedesignIf you just groaned because you have been putting off updating your website for years, don’t worry, you’re in good company. You run a very busy manufacturing business and you most likely aren’t sure where to start.The following are the five most important pieces of information that design engineers and procurement managers are searching for when considering new suppliers: 1) Capabilities InformationFirst and foremost, they need to know that you can perform the service they are seeking. This means you need to have very detailed information about the fabricating and manufacturing services that you offer.In depth content on your abilities around materials used, achievable tolerances, maximum dimensions, quality processes, production volumes, industries served, secondary services and drawing formats accepted. This will let the engineers and industrial buyers know they have found a viable vendor, but it is not enough.2) Machine ListFrequently your machine list will say a lot about who you are as a business and what you are capable of manufacturing. For example, listing a simple Bridgeport Lathe just lets engineers and buyers know you can do turning, but doesn’t speak to any real specialization.However, if you have a 5 Axis Haas CNC machine, this lets the world know that you deal in highly complex geometry and very specialized components. List as many as you feel comfortable with and organize them into the services that they provide.3) CertificationsPromote the fact that you have met the criteria for the various certifications you hold. Some potential customers will not consider working with you without the right certifications. Be sure to display these prominently on the website and provide the ability to download or request the documentation.4) VideoEveryone loves a shop tour. Admit it, you love giving them, too! The reason you do this in person is to show your capabilities as well as the scope, safety, and quality processes of your facility. Most custom manufacturers tell me “If I get them to the shop, they’ll want to work with us.”Why wait for the in person visit? Get some video of your plant in operation on your website to give prospective customers that early view of who you are and what you can do for them in the supply chain.5) Sample Project InformationEngineers and procurement managers want to see the types of projects you’ve worked on and parts that you have manufactured. You know that glass case full of parts you point to and explain when visitors come to the shop? Take that same information that you convey in person and get it onto your website.When you do this right, you can move from this to this. I know this is a huge challenge. What to focus on? How to get the content? Don’t worry, we’ve got you covered. Download our Comprehensive Guide to Website Content Creation for Custom Manufacturers to get started. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Design Examples Originally published Jun 9, 2015 4:30:00 PM, updated July 28 2017 Topics:
Steve Smith missed a half century but claimed bragging rights over his suspended international teammate David Warner when their teams met Saturday in Sydney club cricket.Almost 2,000 spectators turned out to watch the one-day match which featured a contest between Smith and his former vice-captain Warner, both suspended from top cricket in Australia for 12 months over their roles in the ball-tampering scandal in Cape Town, South Africa, last March.At the toss, Shane Watson, who was turning out alongside Smith, shook hands and exchanged a few words with Warner. Smith too offered a courteous “morning” to Warner as he passed..@davidwarner31 and @stevesmith49 at Coogee Oval in Sydney today pic.twitter.com/x5fWJ3OHsEcricket.com.au (@cricketcomau) November 10, 2018Smith made 48 from 71 balls and also took a wicket in the clash between his Sutherland team and Warner’s Randwick-Petersham at Sydney’s Coogee Oval.Smith had earlier picked up a wicket, ending with figures of 1/35 from his 10 overs, and took a catch too in the deep.Warner was out for 13 as Randwick-Petersham batted first, caught at gully by Austin Waugh, son of former Test captain Steve Waugh, who was a spectator at the match.Smith and Warner’s performances were over-shadowed by their former Australia teammate Watson, who scored 63 from 41 balls for Sutherland, including five sixes.According to a report in Cricket Australia, both Smith and Warner signed autographs and posed with fans in attendance at the local club ground. The pair too were at ease with each other too, with this being the first time they have been on the same cricket field since the ball-tampering scandal.advertisementREAD – Cricket Australia may lift bans on Steve Smith, David WarnerSmith and Warner are into the 8th month of their one year bans and talks from Cricket Australia (CA) suggest that the bans may be reduced.CA has come under pressure from the Australian Cricketers’ Association (ACA) to end the bans following the release of the Longstaff review, which laid some of the blame for the fiasco at the door of the board.A depleted Australia have struggled to recover from the crisis, with the Test team losing two of their last three matches since Tim Paine took over the captaincy in South Africa. While the Aaron Finch-led ODI team finally managed to break their seven-match losing streak in the 2nd ODI against South Africa on Friday.(With inputs from AP and Reuters)
Australia are eyeing their first T20I bilateral series win of the year against a top-10 nation as they take on India in the third and final match of the ongoing series in Sydney on Sunday.Having lost back-to-back series to Pakistan and South Africa, Aaron Finch’s men have a golden chance to start what is expected to be a riveting tour on a high as they are heading into the decider with a 1-0 lead.Australia won the first T20I in Brisbane by four runs (in D/L method), thanks to frequent rain delays and some ordinary batting from Virat Kohli’s men.India vs Australia 3rd T20I in Sydney: Live BlogIn Melbourne on Friday, the visitors escaped a possible defeat despite a poor batting show, thanks to intermittent rainfall that led to abandonment.Also read: Sydney T20I – India look to level series vs Australia after rain frustrationsFinch’s men will be buoyed by the inclusion of Mitchell Starc, who replaces injured Billy Stanlake in the squad. The left-arm pacer will give the much-needed firepower the Australia pace attack has lacked in the ongoing series.Sydney T20I: Krunal Pandya records best T20I bowling figures by a spinner in AustraliaOn the other hand, India, who haven’t lost a T20I series since July 2017, will be hoping to clinch a win and share the honours with the hosts.Also read: Virat Kohli is still a work in progress as captain: VVS Laxman to India TodayCaptain Kohli and the team management will be hoping for a clear weather in Sydney as rain delays troubled the visitors in the first two matches of the series.The visitors will be well served if two of their best limited-overs batsmen, Kohli and Rohit Sharma step up and deliver. The duo failed to trouble the scorers much in the first T20I.advertisementAlso read: India vs Australia T20 match broadcast channels list: Where to Watch Ind vs Aus live BroadcastShikhar Dhawan will be hoping to continue his good run with the bat in T20Is while Dinesh Karthik and Rishabh Pant’s form will boost the visitors’ confidence.India are unlikely to make any changes to the playing XI, considering their bowling unit, which misfired in Brisbane, impressed in Melbourne. Bhuvneshwar Kumar and Khaleel Ahmed shared four wickets between them as Kohli’s side managed to keep the hosts down to 132/7 in 19 overs.What time does the 3rd T20I between India vs Australia start?3rd T20I starts at 1:20 PM IST on November 25, Sunday at the Sydney Cricket Ground in Sydney.What TV channel and live stream is the 3rd T20I between India and Australia Live Streaming on?Sony SIX and Sony SIX HD in English commentary and Sony Ten 3 and Sony Ten 3 HD in Hindi Commentary. Sony Liv will live stream India vs Australia match.Where will the 3rd T20I between India and Australia be played?The 3rd T20I between India and Australia will be played at the Sydney Cricket Ground in Sydney from 1:20 PM IST.Where can I watch the India vs Australia 3rd T20I live?The match will be shown in Sony sports network and can also be streamed on SonyLIV.com.Where can I check the online live updates of the India vs Australia 3rd T20I?You can follow our ball-by-ball-updates of the match between India vs Australia from our live blog on indiatoday.in.What are the squads for the 2nd T20I between India and Australia?India: Virat Kohli (C), Shikhar Dhawan, Rohit Sharma, KL Rahul, Manish Pandey, Shreyas Iyer, Dinesh Karthik (wk), Rishabh Pant, Krunal Pandya, Yuzvendra Chahal, Kuldeep Yadav, Jasprit Bumrah, Bhuvneshwar Kumar, Umesh Yadav, Khaleel Ahmed, Washington Sundar.Australia: Aaron Finch (C), Ashton Agar, Jason Behrendorff, Alex Carey (wk), Nathan Coulter-Nile, Chris Lynn, Ben McDermott, Glenn Maxwell, D’Arcy Short, Mitchell Starc, Marcus Stoinis, Andrew Tye, Adam Zampa.Also see:
Topics: Originally published Sep 6, 2016 8:00:00 AM, updated February 01 2017 Career Development When was the last time you felt bad about something you did — or didn’t do?For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, when I knew I had a looming deadline.But guess what? Yesterday, when I skipped my workout to get to the office earlier, I felt bad about that, too.I can sense the proverbial chorus nodding in unison with me. That’s because guilt is an epidemic — in fact, one in five people cite it as the reason why they don’t take breaks. And it’s killing the quality of our work.Many of us accept that as common sense — overwork = underproductive. So why do we continue to self-sabotage and feel bad about the time we don’t spend getting things done? Read on to learn the different ways we let guilt overtake our productivity, and why we do it.7 Ways You’re Letting Guilt Sabotage Your Work1) You feel like you can’t take a break.The correlation between workplace happiness and productivity isn’t exactly news at this point. And yet, we continue to ignore that advice. A survey conducted by Staples, for example, showed that 90% of employers say they encourage breaks. But here’s the thing — 55% of employees feel like they can’t leave their desks for one. It’s not like we don’t know any better, though. In that same survey, 86% of workers acknowledged that taking a break would make them more productive.So what’s stopping us?I’ve definitely experienced mixed feelings about leaving my desk frequently throughout the day. What if my colleagues think I’m weird, or that I’m not getting my work done? In today’s workplace, we’re big on perception.Luckily, I work somewhere that encourages taking that time to breathe, and has resources in place to support it. Maybe that’s why Staples Advantage, the division that conducted the aforementioned survey, says that employers need to play their part in creating a break-taking culture.Even if employees are fundamentally encouraged to take breaks, putting tangible resources behind it will create the cultural shift that really allows them to step away. Something like a break room goes a long way — 76% percent of respondents said that having a well-equipped one would help relieve stress throughout the workday.And the result of that relief? Getting more done, with higher quality. According to data collected by DeskTime, the top 10% most productive employees take 17-minute breaks for every 52 minutes of work they put in. And during those periods, they use hyper focus: No work during breaks (that includes email), and no distractions during the work time.2) You feel bad asking for help.Earlier this year, New York Times Magazine did a great job of summarizing the fine line between stress and guilt.Guilt, Susan Dominus wrote, is “an especially corrosive form of distress: It’s that feeling that nags at you as you rush into the office, sweating, knowing that you are already late, or as you slip out for a ‘meeting’ that is, in fact, a much-needed haircut appointment.”Lying about the time we put toward self-care indicates how guilty we feel for acknowledging that we need it. So maybe that’s why we feel like we’re falling short when we can’t do everything ourselves.In turn, that makes us less likely to ask for help. In a survey of working mothers, Care.com found that 29% of respondents felt guilty about hiring someone to assist with things at home — they feared missing out on important moments, for example. But at the same time, 79% of them also felt like they were falling behind at work.The guilt had multiple sources. That’s the case for many of us — not just working moms.It makes sense that 75% of these survey respondents also saw an overall reduction in stress when they did hire outside help. That’s not limited to home or family care — asking for help at work, too, can be hugely productive.In fact, that’s something my own boss told me on my first day at HubSpot: “To help you be more successful, I’ll help you with whatever you ask me for help with. The most successful people ask for help when they need it!”I wish everyone’s boss would say the same thing. Because she set that tone for me from the very beginning, I knew that I didn’t have to feel guilty about not knowing something, or not being able to do something completely on my own. So don’t be afraid to ask for help. Chances are, the person you need it from is happy to step in.3) You’re comparing yourself to everyone else.We all have those friends — or distant acquaintances who we observe on social media — who seem to have the so-called “perfect life.” And many of us are sometimes guilty of comparing our own lives to theirs, wondering if maybe — had we just done things a little differently — we, too, could have the perfect life.It’s no wonder, then, that 62% of folks think that their peers are holding it together better than they are. When we perceive that someone is doing a better job than we are, we feel guilty or inadequate.In the past, I’ve had to remind myself that anyone’s life can look perfect on the outside — especially on social media. I like to think of Facebook, for example, like tabloids. People can paint any picture they want, and post it for the world (depending on their privacy settings) to see.And even if someone else really is doing things “perfectly,” which is completely subjective, feeling guilty about how your performance stacks up to others’ is a waste of time. And we’ve already talked about how to use our time productively — squandering your precious minutes comparing yourself to others isn’t going to accomplish anything of value.4) You have Vacation Shame.Remember earlier, when we talked about how many of us feel bad taking time for ourselves? Vacation is no exception.In fact, that phenomenon has a name: “Vacation Shaming.” It was coined by Alamo Rent A Car after the company’s annual Family Vacation Survey revealed that 47% of workers feel shame or guilt at work for taking that time off. The same percentage feels the need to justify using their vacation days to their employer — even if they’ve earned it.There are certainly other reasons — financial ones, especially — why people don’t go on vacation. Nonetheless, 28% of people don’t take advantage of paid time off because they’re afraid they won’t look as dedicated to their work.But that logic is kind of counter-intuitive. I mean, for all intents and purposes, managers place the most value on your productivity, right? And in regions where people tend to take more vacation (like Brazil and Sweden, where paid time off is mandatory), employees tend to bring greater urgency to their work.That could be due to the fact that, according to the Harvard Business Review, “spending less time at your desk forces you to waste less time.” That echoes the research done by DeskTime about the productivity levels of people who take regular breaks.Simply put: Don’t feel bad about giving yourself the opportunity to step away, whether for a few minutes or a few days. It’ll enhance your productivity while you are at work, and give you a chance to decompress when you’re not.5) You’re just not busy enough.How many of you out there work best under pressure?Me. I do. I have never met a deadline I didn’t like. Am I insane? Probably. But also, I just don’t get as much done when I’m not bound by a timeline.As it turns out, I’m not alone. In a study published in the Journal of Personality and Social Psychology, it was reported that people feel more motivated to complete tasks when they’re busy — even if the deadline to get it done has passed.“Being busy may make people more likely to fail to achieve a specific goal,” the authors report, but “it can also make people more likely to achieve the goal by augmenting the perception that a different goal [like using one’s time effectively] is being achieved.”In other words, when we mess up as a result of having too much to do, we don’t feel as guilty about it. After all, it’s not like we were sitting around doing nothing — we were being productive. But when we make a mistake and don’t have the excuse of our industriousness to fall back on, we feel bad.Staying busy at work might seem like a tall order when only 31.5% of us — in the U.S., at least — are actually engaged there. But there are ways to keep up your motivation and productivity, which my colleague Lindsay Kolowich wrote about here.6) You have action bias.We’ve all had friends who have gotten a bit upset with us at one time or another. When that happens, the best thing is to step away and give her space, right? I don’t do that, and that’s because I have action bias.Also known as a “bias for action,” the Business Dictionary defines action bias as the “propensity to act or decide without customary analysis or sufficient information,” or to “’just do it’ and contemplate later.”It reminds me of something that a leadership professor said to me about extroverts: “We tend to operate in the order of: Ready? Fire! Aim.”We’re all about taking action and getting things done, before all else. So when our time has to be spent on something other than our most essential tasks, or even inaction — like in the case of our angry friend — we freak out.Kolowich has experienced something like this. “In the past, I’ve felt guilty whenever I’ve been doing work that doesn’t have measurable output, like brainstorming, strategizing, and even catching up on industry news,” she told me. (She writes more about these biases here.)“Ironically, that can make you less productive because you’re less thoughtful in approaching the work you do do,” she continued. “I’m far more productive when I take the time to understand a project and plan it out rather than jumping right in.”That’s why it’s valuable to take the time to be thoughtful when it comes to your work, and even take the time to reflect on it. On the surface, that might seem like a waste of time, but it can actually be tremendously beneficial.Take this a Harvard Business School study, for example. A team of employees was divided into two groups. The first was instructed to spend the last 15 minutes of the workday writing their reflections. The other group kept working during those 15 minutes. When each group took a final training test, the one that spent the extra time reflecting performed 22.8% better than the one that worked longer.It might seem counter-intuitive, given our advice above about deadlines and staying busy. And we get it — for those of us with action bias, according to a Barclays white paper, “inaction can make a stressful time even worse.”But you can be industrious and also be patient, without feeling bad about it. Even when a deadline is present, take the time you need to bring quality to your work — you’ll be glad you aimed before you fired.7) You’re experiencing the Zeigarnik Effect.”The what?”The Zeigarnik Effect. Merriam-Webster defines it as “the psychological tendency to remember an uncompleted task rather than a completed one.”Sound familiar?At the end of the day, no matter how productive we’ve been, it seems like we always dwell on the things we didn’t get done. So maybe we can chalk it up the aforementioned Effect, named for Bluma Zeigarnik, the Russian psychologist who found that having a task interrupted can actually improve the focus you put toward it later.That’s good news — and it supports the advice to take breaks and step away from your work, without feeling bad about it. And even though I’m a repeat offender of what we’ve discussed, like action bias, I actually have experienced the value of letting a task go until the next day.I find that to be particularly applicable to writing. Of course, I have deadlines to meet, but every time I let an article “marinate” overnight, I see multiple things I want to change in the morning — and in the end, I’m actually glad I put it off, despite not feeling great about letting it go “unfinished” the night before.It probably took you a few minutes to read this blog, right? It likely took time out of your day. But hopefully, the time you spent reading it — and next, thinking about it — will actually help you bring more focus and less guilt to your work. How do you keep guilt from getting in your way? Let us know in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Email Marketing Since launching The Growth Show podcast in February 2015, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing. For some of them, we had an “in.” Somebody knew somebody else and happily made the introduction.But we weren’t so lucky with some of the other guests. We wanted to get in touch, but didn’t have mutual connections. So I’d send them an email — targeted, relevant to their interests, and completely custom, but still the first email I had ever sent them. In most situations, this is called a cold email. And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded.Click here to learn how to write effective email subject line with the help of 100 examples from real brands and businesses.What Is a Cold Email?There isn’t a set formula for the perfect pitch-based email. In fact, cold emails — messages that are sent to many recipients without any previous relationship or conversation with them — are widely discouraged in the marketing industry. And if you send commercial emails to recipients living in Europe, the General Data Protection Regulation (GDPR) requires that your contacts opt in to the message before receiving it.So how did I manage to get a response from the guests I wanted to host on our podcast? Although the emails I sent did serve to help develop our brand, media relations follows a slightly different etiquette than your average email marketing campaign when communicating to the brands you want to work with. See the bullet points below to get a general sense of that etiquette:Pitch an idea, not a subscription.Address one person, not dozens.If there’s something in it for both parties, you’re more likely to get a response.It’s true. Some of our show’s desired guests employ PR reps whose job is to manage the type of outreach I was sending.My experience contacting potential podcast guests doesn’t mean you have to be a member of the press to send an email to someone you’ve never met. However, it does mean you need to be careful with whom at a company you reach out to, what your message is offering them, and how you landed their email address in the first place.Below are a few things you can do to give yourself the best chance at getting a response. This advice will help you whether you are trying to find a guest for your podcast, network with a member of your industry, or even pitch a local reporter to get some solid earned media attention.How to Write a Cold Email That Isn’t Actually ColdHubSpot customers: It is against HubSpot’s Acceptable Use Policy to email multiple sales or marketing leads, with whom you’ve had no prior conversation (also known as “cold emails”), when creating email sequences through a HubSpot product. The following information is meant to educate readers on improving their pitches, introductions, and similar one-on-one email conversations — especially in the media relations space — such that these emails do not conflict with the GDPR and anti-spam regulations around the world.Avoid the Classic Cold Email Subject LineYou could spend an entire day writing the best email body copy known to man, but if no one opens the email, your efforts will go to waste.To make sure that doesn’t happen, you need a compelling subject line. This advice might sound obvious, yet there are still so many poorly written subject lines. Just open up your inbox and see how many emails are in there that you’ll never read. You can only get so many subject lines like, “The leading cloud-based software in hyper-local social media marketing.”So, how do you write a good subject line? Figure out what you are ultimately trying to say and then boil down that request to five to seven words. Once you get to those five to seven words, make sure those words speak to the interests of your recipient and clearly communicate what you’d like from that email exchange. Here are a few more guidelines to ensure your subject lines entice someone to open.One of my favorite ways to get someone’s attention is to put their name in the subject line. For example: “Brandee — having you on HubSpot’s podcast” or “Chris — source for your article on marketing trends.” I use this every time I conduct media outreach.Make It Clear Why You’re Reaching Out to Them SpecificallyHere’s how most cold email outreach is done: Write a pitch, copy, paste, send, repeat (and maybe change the greeting to really spice things up).You might’ve gotten these types of emails before from sales reps — isn’t it annoying?Your recipient has gotten them, too. To avoid the typical irritations of cold email, you need to make it clear why you’re reaching out to them specifically. Adam Grant, a professor at Wharton and author of Give and Take, talks about how when people feel they have nothing unique to contribute, they will feel very little responsibility to help.So, when writing a message for media relations or a similar effort, warm it up so it doesn’t sound like an annoying cold email. Don’t just make it clear why you’re reaching out — make it clear why you’re reaching out to them. The best pitches highlight what specifically drew you to that particular person. Using the example of reaching out for a podcast: Add a sentence or two about how specifically that person’s work would be a great fit with your audience and why.Showing that you did your homework isn’t just important because you need to be relevant, but it also shows that you put some time and effort into reaching out. This is one of the easiest ways to show that your email isn’t just another canned message from a sales rep or a PR pro.Use Social Proof and Point to ResultsAdding in a little social proof and some high-level stats to your pitch will take your homework from a B- to the top of the class.If you’ve interviewed a colleague of your desired contact or spoken to someone they know, include that in your pitch (in sales, this could be a case study or a local customer reference). This also works if you’ve interviewed someone that they would consider a peer or competitor. The chances of you landing the CEO of Nike, for example, would dramatically increase if you could tell their PR team that you just finished an interview with the CEO of Adidas.If you have the numbers to back up what you’re pitching, include those as well. Would you rather be on a podcast that 100 people were going to listen to, or 100,000?Keep It Short, Simple, and Written Like a HumanEveryone is busy and their inbox is already full. Don’t make things worse. Try and keep your email short, sweet, and to the point. In media relations, this is all the more important — you need to ensure your message sticks out among the rest of the press pitches they get. Would you read a five-paragraph essay from someone that you’ve never talked to before? Probably not.One of the best ways to keep things short and sweet is to write like a human. If you saw this person out in public and had to walk up and say hi, how would you start your conversation? You wouldn’t jump right into your pitch. Most likely you’d start with something like “Hey Emily, I’m Dave. I read your column every week and love how you’re focused on startups in Boston. I wanted to talk to you about my company because ___.” Writing your email like you were talking to someone in real life makes it feel much more approachable and relevant.There isn’t a formula for writing an email to someone you’ve never spoken to before, but using the tips above can help you make a better impression and hopefully earn a response from your recipient.Nailing your pitch to potential guests is just one part of getting your podcast off the ground. Want help with the rest of the process? Here’s everything you need to know about starting a podcast. Don’t forget to share this post! Originally published Jul 24, 2018 8:00:00 PM, updated October 30 2019 Topics:
Olympic reigning world champion Carolina Marin and snooker World Champion Pankaj Advani on Monday hailed Sindhu for winning a gold medal at the BWF World Championships.”Proud of you girl! You’re gold! @Pvsindhu1,” Carolina Marin tweeted.Proud of you girl! You’re gold! @Pvsindhu1 pic.twitter.com/NHQUT1yRDWCarolina Marín (@CarolinaMarin) August 25, 2019″Congratulations @Pvsindhu1 on winning the World Badminton Championship. Fantastic!” Pankaj Advani tweeted.Congratulations @Pvsindhu1 on winning the World Badminton Championship. Fantastic!Pankaj Advani (@PankajAdvani247) August 25, 2019Sindhu trounced Japan’s Nozomi Okuhara 21-7, 21-7 in the final of the tournament and became the first Indian shuttler to win gold at the event.Former Indian cricketer Gautam Gambhir took to Twitter and wrote, “Purpose fuels passion. Congratulations to the newly crowned World Champion #PVSindhu for winning the gold medal at #BWFWorldChampionships2019. Time and again, you’ve made us Indians proud!”Purpose fuels passion. Congratulations to the newly crowned World Champion #PVSindhu for winning the at #BWFWorldChampionships2019. Time and again, you’ve made us Indians proud! pic.twitter.com/JDZwHKeioOGautam Gambhir (@GautamGambhir) August 25, 2019″Congratulations @Pvsindhu1 what an incredible performance! #BWFWorldChampionships2019,” Olympian gymnast Dipa Karmakar tweeted.Congratulations @Pvsindhu1 what an incredible performance! #BWFWorldChampionships2019Dipa Karmakar (@DipaKarmakar) August 25, 2019Earlier, the 24-year-old had four medals at the World Championships as she bagged bronze in the 2013 and 2014 while in 2017 and 2018 she claimed silver medals.Sindhu won the silver medal at the Rio Olympics 2016. In this year, she appeared in the final of the Indonesia Open where she faced a defeat at the hands of Akane Yamaguchi.advertisementAlso Read | Badminton Association of India announces cash reward for PV Sindhu, Sai PraneethAlso Read | PV Sindhu, Ben Stokes complete sporting ascendancy on Super Sunday
Ambati Rayudu said that he has no regrets about his “3d” jibe at chairman of selectors MSK Prasad after being dropped from the World Cup squad.The stylish right-hander was in the fray to be picked as No.4 for India’s World Cup campaign before being ignored. He courted controversy by posting the infamous ‘3D’ tweet and later announced the decision to quit all forms of cricket after Mayank Agarwal was preferred as replacement for an injured Vijay Shankar though he was in the stand-bys.”Just ordered a new set of 3d glasses to watch the World Cup,” he tweeted on April 16, in an apparent reference to chief selector MSK Prasad’s remark that Vijay Shankar was preferred because of his “three-dimensional” abilities.Asked if he regretted putting up that tweet, Rayudu said: “I don’t regret anything.”He admitted that World Cup snub did affect him.”Yes. It was disappointing to miss out. I was looking forward to playing in it (the World Cup) … I was prepared to play the World Cup.. It is their call to make in terms of making decisions. They must have had their plans and I am sure in the best interest of the team and without bias,” he added.Rayudu says he decided to come out of a shock retirement after paying attention to the words of wisdom from fellow Hyderabadis VVS Laxman, Noel David and officials in the Chennai Super Kings franchise.Batting legend Laxman, former India player Noel David, who is now the Hyderabad chief selector, and the CSK management had played an instrumental role in Rayudu deciding to come out of retirement last week.advertisementRayudu had announced his retirement after missing out on a place in India’s World Cup squad.”CSK officials, Laxman bhai and Noel bhai talked to me and I felt it made sense to reconsider my decision to retire. I thought about it and felt it was hasty,” he said during an interaction on Friday.He also said the CSK team management had a huge role to play in his reconsidering the retirement decision, making him realise his love for the game.”Yeah… the people at CSK played a huge role in me reconsidering the decision. They put things in perspective and made me realise that I still love the game and am fit to play,” said Rayudu who has played 55 ODIs and 6 T20 Internationals.Rayudu, who last week sent a mail to the Hyderabad Cricket Association expressing his desire to turn out for the team in all formats, said he was looking forward to enjoying his cricket again.”In terms of Hyderabad, I am looking to enjoy my cricket and help the team to get the best out of everyone. My focus now is on playing well for Hyderabad,” he added.Rayudu, who has been playing in a limited-overs tourney for Tamil Nadu Cricket Association First Division teams in Chennai, said he had really enjoyed playing the event and it helped him prepare for the season ahead, starting with the Vijay Hazare Trophy later this month.”I have really enjoyed playing in the TNCA tourney. The standard was very high and it was a great start to get back to cricket and prepare for the Vijay Hazare Trophy,” he added.Also Read | Darren Gough picks Jasprit Bumrah to win battle against Steve SmithAlso see: