Salman and Katrina still remain the best of pals

first_imgKatrina-Salman’s split story might have done the rounds but the two still remain good friends.This is why Katrina was spotted visiting Sallu to wish him for his birthday, two days in advance. This year, Salman celebrated his birthday in Dubai with family members.Kat took out time from her shooting schedule to wish ex-beau before he went for the trip.Though the rumour of their split is rife, the two have maintained a cordial relationship.Kat and Sallu shared several jokes when Kat appeared on Bigg Boss to promote her film Tees Maar Khan. Kat was sporting enough to smile while Salman joked about Ranbir Kapoor on the show.Katrina and Ranbir are said to be a promising Bollywood pair. But now we hear that Katrina has distanced herself from Ranbir.After Power did not take off, director Rajkumar Santoshi thought of approaching his hit romantic comedy, Ajab Prem Ki Ghazab Kahani, pair. He approached the stars of the film with a script to make a sequel, calling it Ajab Haseena Ghajab Deewana . But Kat cited dates issues and turned down the offer.The million dollar question now is whether Kat refused Santoshi’s film because of Ranbir’s closeness with hottie Nargis on Rockstar’s sets or the old flame between her and Sallu has been rekindled.last_img read more

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Andy Murray Asks Fabio Fognini to ‘Shut Up’ in Heated Exchange at Shanghai Masters

first_img andy murrayATP TourFabio FogniniShanghai Masters First Published: October 8, 2019, 10:23 PM IST Shanghai: Andy Murray would be kicking himself for not being able to serve out the match when he had the chance as he went down 6-7(4), 6-2, 6-7(2) to Italian Fabio Fognini in the Round of 32 in a heated encounter on Tuesday.Murray’s bitter loss came hours after the Australian Open said the former number one will make his return to Grand Slam tennis there in January, a year after a career-saving hip operation. While Murray would be happy with how he went toe-to-toe with Fognini, he was annoyed at himself for not being able to serve out the match twice and expressed the same afterwards.”I want to say that’s the first time ever in my career that that’s happened,” Murray said. “I think it’s the first time I served for a match twice and not won.”Murray and Fognini were involved in a bitter exchange at the net near the end of the match, which stretched past three hours.Late shift: COMPLETE ⏰@fabiofogna survives Andy Murray to reach the @SH_RolexMasters 3R 💪(🎥: @TennisTV) pic.twitter.com/NBFhwMMb5B— ATP Tour (@atptour) October 8, 2019 At one point in the match, Murray came forward to the net and was about to strike an overhead smash when Fognini shouted. Murray executed the shot but wasn’t pleased.”Someone made a noise, I didn’t know who made the noise, I looked in the direction of where the noise came from.”He then told me, ‘Stop looking at me, what are you looking at me for?'”I was like, ‘I was just about to hit a shot and someone made a noise’. He then told me to stop looking at him,” Murray elaborated after the match.”The sound came from him, which you’re not allowed to do, it’s against the rules, it’s hindrance, you shouldn’t do it.”During the changeover right after that though, Murray and Fognini exchanged words when the Brit said to the Italian, “You say the same to everyone. Mate you say the same to everyone no matter who you’re playing.”After the exchange when Murray was speaking to the chair umpire, Fognini started speaking from the bench, when Murray told him to “shut up”.He then told the umpire, “He shouts and then tells me don’t look at me. He just shouted in the middle of the point.” The umpire said to Murray that he was taking care of the matter but took no action.#Murray / #Fognini drama;Fognini shouts to put Murray offFognini “don’t look at me” Murray “it’s ok to shout during play is it”Murray tells Fognini to “shut up” (😊) when in exchange with Fergus Murphy who said he is “taking care of it” but did nothing…#AndyMurray pic.twitter.com/aPfzBgwaB8— Iain Fordyce (@IainFordyce) October 8, 2019 Murray explained after the match why he reacted to Fognini in that manner.”Fabio wanted to engage with me, I probably shouldn’t have done, but I am not having him talk to me like that on court,” Murray said.Murray and Fognini shared the briefest of handshakes at the end.Murray, who generally looked more relaxed than he did in victory on Monday, was two points from winning the first set. But the colourful Fognini fought back to level the set at 6-6, then edged the tie break.He appeared to switch off in the second set, allowing Murray to level.The deciding third set was punishing, taking 22 minutes to play just two games.Despite the defeat, Murray’s comeback is going better than even he expected.He reached his first singles quarter-final in a year at last week’s China Open, defeating 13th-ranked US Open semi-finalist Matteo Berrettini on the way.Two weeks ago in Zhuhai, southern China, Murray won his first ATP Tour singles match since surgery.(With AFP inputs) Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time.last_img read more

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Nobody would be spared if found guilty in Jat agitation:Har CM

first_imgChandigarh, Mar 2 (PTI) Haryana Chief Minister Manohar Lal Khattar today said action would be taken against those found “guilty of indulging” in unlawful activities during the Jat agitation for quota in the state.Nobody would be spared if found guilty in the Jat quota agitation that caused loss of innocent lives and property, Khattar told reporters after inaugurating a blood donation camp.On investigation by a retired Director General of Police into the incidents during the agitation, the Chief Minister said that he started his probe today.Khattar said Haryana legislators and government officials today donated their blood to spread the message of brotherhood and amity after the “unfortunate” Jat agitation.He said a series of programmes, including sporting and cultural events, will be organized for “unity and harmony”.As many as 64 persons donated their blood in the camp. PTI VJ DBS PAL DBSlast_img read more

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Your guide to Delhi University’s sports quota trails

first_imgWith the sports trials schedule in place, the race to secure a seat in DU is set, quite literally.Unlike previous years, sports trial candidates will be judged on a different basis this time.Forty per cent of the weightage will be given to certificates and 60 per cent to the performance of the candidate.The candidates will first to have sit for a fitness test, then they will be tested on fundamental skills of the game such as dribbling, bowling and batting, and lastly, they will be judged on their playing ability during the final game.Over 12,000 sports enthusiasts are eyeing a seat in DU this year. “Every year students come to us with a dilemma about which certificate they should upload. This year, we are only asking for one certificate of achievement in their field of achievement,” said an admission committee official.GAME/SPORT TRIAL VENUE DATE AND TIMEFootball (M) Rugby Stadium, Delhi University June 27 – 7amFootball (W) Janki Devi Memorial College July 4 – 7.30amVolleyball (M) PGDAV College June 29 – 7:30amVolleyball (W) Gargi College June 27 – 8amBasketball (M) Multipurpose Hall, June 27 – 7:30amUniversity of DelhiBasketball (W) Lady Shri Ram College for Women July 1 – 8:30amCricket (M) SGTB Khalsa College July 1 – 7amCricket (W) Kamala Nehru College June 28 – 8amDiving (M&W) Dr. Shyama Prasad Mukherjee June 30 – 9:30amSwimming (M&W) Swimming Pool Complex Hockey (M) Shyam Lal College June 30 – 7amHockey (W) Janki Devi Memorial College, June 28 – 7:30am.Also read: Days ahead of DU’s first cut-off list, counsellors see spike in parents seeking help advertisementlast_img read more

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Is Your Child a Victim of Identity Theft? Here are the 3 Steps You Need to Take

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

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Frugal Foodie’s Friday Meal Deals

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

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Girlboss: An Impolite Conversation with Girlboss’ Sophia Amoruso

first_imgMint Life: You recently wrote: “When your time spent making money is significantly greater than your time spent spending money, you will be amazed at how much you can save without even really thinking about it.” So much of our relationship with money is about things we have to do, but tonight we’re hoping to shift that perspective to help the Girlboss and Mint communities have a more positive, empowered relationship with their money. What would you consider as your current money intention?@SophiaAmoruso: Spend less, save more. Build, build, build! Mint Life: For you personally, how would you describe your [attitude toward or relationship with or philosophy about] money?@SophiaAmoruso: Money is something that can be your best friend or your worst enemy, regardless of how much you have. My heart rate drops when I know how much I can spend, how much I’m saving, and am being frugal with the occasional splurge. Minimizing the emotional roller coaster that money concerns can create is important, freeing up our headspace to think about more energizing and creative opportunities and outlets in our lives.Don’t get me wrong, I love a new pair of shoes just like the next girl, but even more, I love the feeling of knowing that I’m doing something good for myself and making my money work harder into the future. Framing my choices about money in terms of the opportunities I’m creating today v. tomorrow feels really good – try it out! Post navigation Mint Life: What financial advice would you give your 20-something year-old self?@SophiaAmoruso: Quite honestly, I’d remind my current self of the advice I was living by at 20 instead! Once we have a little money, it’s easy to get used to a lifestyle. The grass is always greener, which can be tough as people tend to think if they only had more money they would be better off and perhaps, feel happier, but that’s not necessarily true. More money does not always equal fewer worries and more happiness. Being mindful remains critical regardless of the dollars coming in.Along those lines, we have to find ways to support our lifestyle. Living within your means is a beautiful thing. Saving money is a beautiful thing. I could certainly be saving more right now, and am trying to find ways to do so.center_img This Wednesday June 14, Mint is teaming up with Girlboss in New York City to have an impolite conversation about money. Girlboss founder and CEO, Sophia Amoruso and finance expert Farnoosh Torabi will gather a panel of emerging female entrepreneurs to share their financial ups, downs, and woulda-coulda-shouldas.Before the doors open, Sophia and Farnoosh are joining Mint for a Facebook Live at 5:45 pm ET / 2:45 pm PT. In prep for our live discussion, Mint Life recently touched base with Sophia to ask her thoughts about money, as well as a few tips along her financial journey.Here’s a sneak peek at what she had to say. Check here for more information to join us on June 14 for more during the live conversation! You may also follow us at #ManageMINT @Girlboss or @Mint (@MintApp on Instagram).Mint Life: Why is it important to you and the Girlboss mission to engage in conversations around money?@SophiaAmoruso: Personal finance is a category so ripe for demystifying, with no one leading the conversation for women. Learning the hard way certainly has its costs, which I’ve endured both personally and professionally. Money is about choice, and the more educated we are about how we handle our finances, the better we’re able to make decisions around our finances, and the more women can be in a position of choice as it comes to our lives, careers and families. Sophia Amoruso is the founder and CEO of Girlboss, a media company engaging a generation of smart, ambitious women looking to define success on their own terms. Her 2014 New York Times best-seller GIRLBOSS, which chronicled her experience as the CEO and founder of Nasty Gal, was turned into a scripted TV series that debuted on Netflix earlier this year. Sophia is also the author of Nasty Galaxy and the forthcoming Girlboss Workbook, out on October 24, 2017.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

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10 Obstacles to a Healthy Sex Life—and How to Overcome Them

first_imgPutting up with bad sexGood sex makes you feel good about yourself. Bad sex has the opposite effect. Simple, huh? You’d be surprised.As a sex therapist, I hear from lots of people who keep having sex even though the sex they’re having isn’t making them feel good about themselves. Most often, they’re just relieved that all the body mechanics are still working. They forget that sex is supposed to make you happy.Believe it or not, there are ways to turn bad sex into better sex—sex that actually leaves you feeling good. But for now, let’s just say the most important thing you can do to cultivate good sex is to say “no” to sex that’s just not worth your time or energy. (But watch out: Here’s what happens to your body when you stop having sex.)Having sex when you’re not readyToo many people have sex despite not being very turned on. They might be physically aroused, but that’s not the kind of arousal that counts. What counts is psychological arousal.When you’re psychologically aroused, you become more infantile, more in-the-moment. If all goes well, your IQ drops and you become a bit more immature. Good love-making recalls our attachment to the first people who held us, rocked us, and told us we were wonderful. Hey, who wouldn’t want to go back there? Most adults get to be infantile like that only when they’re having sex.Not being selfish enough during lovemakingWe’re all reminded these days to make sure we pleasure our partners in bed. But some people overdo that part. The result is a lot of very boring sex. Sexual generosity that’s not accompanied by a certain kind of selfishness just isn’t very erotic.Think about it: No hero in a romance novel ever rips off the heroine’s clothes and says, “Now tell me how you like to be touched.”No, he just consumes her, like a delicious pastry. There’s a kind of selfishness at the heart of most sexual passion.Ideally, you want to feel “selfishly connected” to your partner. That frees your partner to feel selfishly connected to you.Sex feels too much like workRemember, sex is infantile. To an infant, the word “work” has no meaning.Some people try too hard to be good lovers. They spend too much time thinking about technique. That’s the source of a lot of boring sex.Good technique is fine—and certainly better than bad technique. But technique has very little to do with great lovemaking.The best sex has no goal in mind. Don’t worry about trying to turn your partner on. Instead, just enjoy your partner. Selfishly, because it feels good. That’s usually the best recipe for great sex.Thinking that sex is all about the climaxA good sexual climax should be like dessert at the end of a good meal. Memorable, perhaps. But not really the reason you went out to dinner. The couples who have the best sex are the ones who don’t set orgasm as a goal.It’s usually best to focus on turn-ons instead. Then, after you’ve eaten and enjoyed everything on your plate, suddenly the dessert tray appears and you realize, “OMG, I forgot! There’s gonna be dessert!”Dessert is a sweet ending but by no means the whole show.Saving intimacy for the bedroomMany couples get aroused together only when they’re going to have sex, as if arousal was an unhappy state of mind that they’d rather avoid. But the happiest couples make a point to enjoy small moments of excitement even when sex isn’t on the menu.In sex therapy, we call this “simmering”: Taking a moment to enjoy feeling excited together, before leaving for work in the morning —or before falling asleep together at night. In a long-term relationship, it’s often the simmering more than the sex that keeps you erotically bonded.Criticizing yourself in bedWe all have limitations in bed. That’s normal. But it’s impossible to have good sex while feeling bad about your body or your skills.Most of us tend to be hard on ourselves. Our minds generate so-called “Automatic Negative Thoughts,” a term I like because its initials spell the word “ANTs.” ANTs can spoil lovemaking, just like real ants can spoil a picnic.The best way to handle negative ANTs is not to take them too seriously. As the Buddhists say, “let your thoughts come into your home, but don’t serve them tea.”Stop giving your ANTs so much attention, and they’ll often get bored and go away.Not standing your ground Many people feel that a good relationship is where two people “become one.” But that’s seldom a good idea. It often leads people to deny their differences, to force themselves to be what their partner wants, or to be unable to “stand their ground” when conflicts arise.That often leads people in relationships to feel anxious and overwhelmed, and to end up avoiding each other.The happiest relationships are where two people acknowledge one another as fundamentally different. Then each person in the couple can feel comfortable asserting his or her needs, even when those needs are potentially in conflict.In the short run, that can be challenging. But in the long run, it’s often actually more erotic.Not taking responsibility for your own needs Ultimately you’re the one responsible for your own arousal. Even for your own orgasms. Yes, I know this is different from most sex advice you’ve heard.Most sex experts suggest that you should take responsibility for each other’s sexual pleasure. The problem with that approach is that ultimately you end up just servicing each other—not so passionate.It’s a good rule to absolutely avoid doing anything in bed that you don’t like. Don’t just do it because it pleases your partner. Instead, find something else that you like to do, that your partner likes too.Whatever it is, make sure it makes both of you happy. Otherwise in the long run no one’s going to be happy.Believing you can program desire Desire comes and goes many times over the course of a long-term erotic relationship. During times when you don’t feel desire for your partner, the most important thing to remember is not to freak out.You can’t control desire any more than you can control the whims of a child. The secret to good sex in a long-lasting relationship is to sanctify the erotic moment by paying attention to it in all its variety, without judgment.Desire is seldom all-or-none. Sometimes you will feel highly aroused together, and sometimes your arousal may be no more than a faint whisper.Sometimes it’s a matter of nurturing that whisper until it’s a healthy shout.Sourcelast_img read more

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This Is Why You Should Sleep with Your Feet Outside the Covers

first_imgKeeping your feet uncovered while you sleep does more than keep those toes from overheating: it might just be the key to a better night’s rest.There are two types of people in this world: people who sleep with their feet covered by a blanket, and people who think the members of the aforementioned group are monsters, or—at the very least—misinformed. For many people, a night without those little piggies covered conjures images of tossing and turning, the uncomfortable breeze between their toes preventing them from getting the rest they so need and deserve. But is keeping your feet covered really the key to a more restful and relaxing night?Not so, according to science. In fact, keeping those feet free from the confines of your covers might just be the easiest way to improve your sleep and your overall health. While our body temperature tends to dip while we’re sleeping, many people tend to find themselves too hot when they’re under a blanket at night. In fact, numerous conditions, including pregnancy, menopause, and thyroid disorders, can make it difficult to regulate our temperatures, leaving us waking up hot and uncomfortable during the night.Unfortunately, for many people, simply sleeping blanket-free isn’t the solution. Not only are many people so accustomed to sleeping with a blanket that forgoing one makes it more difficult to sleep, research actually suggests that blankets may help us sleep better. In fact, according to a study published in the Journal of Sleep Medicine & Disorders, a weighted blanket in particular was effective at helping reduce the effects of insomnia.So, what’s the solution for someone who can’t sleep without a blanket, but doesn’t relish the thought of snoozing in a pool of their own sweat? Keeping those feet uncovered. According to research published in Aviation, Space, and Environmental Medicine, cooling the feet is a particularly effective way of lowering total body temperature, making it easy to stay comfortable, even when you’ve got a heavy blanket covering the rest of you.Better yet, keeping a little bit cooler than you’re used to may actually keep you healthier in the long run. Research published in the Journal of Clinical Investigation suggests that acclimation to cold temperatures can increase nonshivering thermogenesis, which can help you shed pounds of unwanted fat, and can increase the amount of brown, or healthy fat, on the body. So, cast off those blankets and save the socks for when you’re heading outside: bare feet and the bedroom are a perfect match.Sourcelast_img read more

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7 Ways to Write Super Catchy Headlines in 2017

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 7 Types of Headlines1.  The Know-it-AllThese headlines offer practical advice or tips. Where to Sell Your iPhone 3G: Gazelle vs. NextWorth Social Media Use Cases: Arcade Fire How the Old Spice Videos are Being Made 2.  The TeacherThese headlines teach you something you didn’t already know. Why Too Much Money is Worse Than Too Little The Responsibility Revolution for Companies Seven Leadership Traits that the Gurus Don’t Tell You 3.  The GossipThese types of headlines stir up controversy, pique your interest, and often have you asking “and then what happened?” And the Winner for Best Film About Design Is… Apple Hater Seeks Roommate in the Big Apple Via Craig’s List Seven Puppies Die Following American Airlines Flight 4.  The InstigatorThese headlines make bold statements, which may or may not be true, but they make you want to click to find out. How Porn Will Keep Me in Business Google Wave is Dead Are Most VCs Dinosaurs Who Need to Hurry Up and Die? 5.  The Nay-SayerThese headlines convince you that what you don’t know will hurt you. Do you Pass the Leadership Test? 15% Changes Everything Do You Know What’s in Your Mutual Funds? 6.  The CampaignerThese headlines provoke people who have similar problems or issues to click on the articles and connect with other like-minded people. Dear Car Dealerships: Stop Sucking Who Wants to Be the Mayor of Pizza Hut 3 Ways to Dress Like a Millennial Woman 7.  The ConnectorThese articles show the connection between two seemingly unrelated things. Social Media Marketing Lessons from Justin Bieber What Hugo Chavez Teaches Us About Twitter Dan Pickett: Find Your Founder: Five Romantic Tips from a New Technical Cofounder Have you come across any effective headlines lately? What category were they in? Why did you click on them? Blog Headlinescenter_img This is a guest post by Marissa Lowman. Headlines are the lifeblood of web and landing pages. Ever since the read more

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Everybody Loves Zombies? How the Undead Helped Build a Burger Empire

first_img Topics: Originally published Oct 24, 2014 6:00:00 AM, updated February 01 2017 My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message:Subj: Zombie BurgerBringing you the menu from that zombie burger place. Such a cool content story. The co-owner’s childhood dream was to one day open a zombie themed restaurant. Three years in they’ve sold 1 million burgers! There is always a wait. Always.Took photos of artwork. We should write about them.Between you and me, he had me at zombies, but the “one million” certainly piqued my interest. What is this place? (Zombie Burger + Drink Lab in Des Moines, IA.) How’d they make it to one million burgers on a zombie theme? (Their food, branding & content had a lot to do with it.) And the burgers … they’re actually good? (Yep.) Like … really good? (Yeah, they have like 8,000 Facebook reviews raving about them.)I wanted to learn more. So I did what I always do when I want to learn more — Googled them — to see if I could get in touch with the owners. Along with finding their Facebook account with almost 50,000 Likes and glowing reviews on Google, Yelp, TripAdvisor, and UrbanSpoon, I found an email address on their crazy cool zombie-themed website and shot them a quick note to see if they’d be willing to talk. They responded in four minutes. I think I’m starting to get why these guys are killing it.I talked with the Paul Rottenberg, the co-founder of the restaurant, to learn more about their “zombie marketing strategy” and what’s made them so successful. Here’s what he had to say.Why zombies? Where’d the idea come from?The idea really started out by having the desire to do a chef-driven burger restaurant. My co-founder, Chef George Formaro, and I had done several upscale places, and we wanted to do a place that was more fun and casual. We talked a lot about what the theme would be, and my partner is a horror movie buff, so he wanted to do a horror theme originally. We looked at a number of places, and nothing turned up that we liked — but then when one did, George said he wanted to do a zombie place. This was 2009, so by the time we opened it looked like we were riding on The Walking Dead thing, but the idea started before it ever came out.So the zombie idea came from George. Were you equally enthusiastic about it?To tell you the truth, I had never even watched any movies about zombies. So when he told me about it, I started watching movies and documentaries and reading books. And I remained unconvinced we could carry the idea of great food and zombies — I was worried it might be a concept diners didn’t want to think about with their food. It took me about six months to sign on. In fact, on the original loan applications, I just called it a hamburger restaurant because I didn’t know how the bank would respond to a zombie-themed restaurant.But I eventually got sold on the idea. I was meeting with our third partner, Jeremy Reichart, telling him about the idea. He said he thought it was a great idea and we oughtta do it. I asked him, “Will you put up a third of the money?” And he said he would. When did you know your idea was a hit?Even before it opened. We got a ton of attention from the press and the public. Before we opened we had 5,000 Facebook Likes and won best hamburger restaurant in Des Moines.Before it opened?I know, it doesn’t seem fair does it? It just had so much top of mind awareness. On opening day, we were prepared to serve 800 burgers, and we sold out by 9:00 p.m. From the time the doors opened there was just a huge amount of interest.How does this restaurant differ from the other restaurants you’ve opened? Does it serve a different demographic for Des Moines?Well, it’s in a hip part of town. We thought it’d be a kitschy fun place for the cool, young demographic to hang out in. But it’s the broadest demographic of any business we’ve opened. From little kids to grandmas, white collar to blue collar, every walk of life. It’s universally appealing.Even something as polarizing as gore and horror?Yeah, it’s weird, isn’t it? I had my first inkling I was going down the right path when I went to file some paperwork and had to write down the name. The lawyer said, “Oh, that’ll be great. My son is reading about zombies, we love zombies.” And then my friends, who are quite a bit more conservative than me, said they watch zombie movies all the time — another friend of mine said, “My first date was a George Romero movie!”It looks like you took that interest and ran with it. The zombie theme pervades everything — from the menu to the decor to the artwork.Developing a zombie burger facility and space was a real exercise in marrying blood and gore content with food. It was a challenge to figure out how to tell that story without offending people. To help with that, the original concept was that zombies were outside — that you’re boarded up in this tavern — and then Ron Wagner, a comic book artist that did the murals, created a story about the apocalypse happening outside.Once we opened, though, it got edgier and edgier because customers said we could do more.So the customers played a role in the story’s development?Absolutely. After that we added Frank, the zombie mannequin, and a ton of other things because there was a demand to kick it up a notch. It got edgier and gorier because the customer said to do more.From a business standpoint, we say it’s good to start with a good idea — but to be successful you have to listen to what the customers want you to be. We call it “Food that doesn’t try to be smarter than the customer.” George could be a chef at a 5-star restaurant anywhere, but he likes putting out food that makes people feel good.You’ve got over 8,000 reviews on Facebook, nearly 50,000 Likes, over 8,000 Twitter followers. Tell me about how that social media presence grew — did the zombie theme just make it happen, or did you work at it?It was a combination of work and natural interest. I believe once you get up into the high numbers, it becomes exponential. People come to us now with things they want to do together — for example, a guy that draws zombie comics wants to get some eyes on that, and we’re a natural place for him to show his talents.Who runs the social media accounts?All our accounts (Facebook, Twitter, and Instagram) are managed in-house with much of the content coming from the chef, Tom McKern, and Karen Davis. Tom runs the kitchen as our executive chef, and he’s just an incredibly funny guy. Karen is our general manager and has a long history in the entertainment industry — she was the manager of a chain that does a combination of beer, food, and movies. So they’ve both got a good sensibility about what will work on social.So they’re responsible for the #zbbasicbitch account on Twitter?[Laughs] That’s one of our burgers … I think they were doing a hashtag with that, but did they start an account?Yeah, a follower tweeted the account — @zbbasicbitch — and tagged @ZombieBurgerDM. Tom did a #basicbitch burger that was a spoof on the pumpkin spice thing. That was one of the #TweakedOutThursday burgers. I bet it was Tom that did it, I’ll have to ask him, but I guess it could have been anyone — these things just kind of build on themselves.It sounds like most of your customers would probably find that funny, but then again, you serve a really wide demographic. Do you care if stuff like that offends people? How do you decide what’s too edgy?Yeah, I do care. And I probably represent the most conservative of the sensibilities. We had a meeting about naming this burger. Tom talked about the idea and I can’t remember what the original name was, but it was even edgier, and we decided that might be too far. When we released it, most people got it and thought it was funny.Did anyone complain?We got one complaint. But even she said she loved the restaurant, just didn’t like the name. I think our restaurant has been able to develop a relationship with its customer base that’s kind of edgy, so I’m careful not to rein in those guys too much. Tom avidly studies social and is aware of the latest trends, so I’m careful not to stifle his creativity — we’ve had some big successes because of those ideas.What are some of those successes that came from being creative and current?We did an Undead Hasselhoff burger. It got picked up all over the world. Germany loved it.When Jim Gaffigan was in town, Tom started tweeting with him, and Jim answered him. Tom said he was going to create an Undead Gaffigan burger when he was in town, and asked him what he wanted on it. Jim said he wanted bacon, cheddar, white bread, five patties (he’s got five kids), and jalapenos. The burger ended up being featured in his latest book.You’ve clearly got some creative people on staff — is one of them responsible for writing the zombie newspaper stories on the back of the menu, too?George’s brother Tom Formaro — not the chef, a different Tom — is a locally-based writer and he writes those. He just wrote a book called The Broken Heart Diet. He’s hysterically funny. We try to change them a few times a year, and we’ll build on whatever is current in the season. For instance, in 2016 we’ll have the Iowa caucuses, so in that menu edition we’ll likely write stories that spoof on the candidates.Will you take any position, politically?We’ll steer clear of taking any political positions. We’ve got customers who are radically liberal and radically conservative who love the restaurant equally — and love zombie movies.Who knew zombies were the great equalizer?I think the reason zombies work is it just seems okay to hurt zombies. You know, cuz they’re dead already.But first and foremost, what we want to do is just build a better burger restaurant. Every item we send out is made by our team — so if we’ve got breaded jalapenos, we’ve made them there. We have the machinery to grind the burgers and cut the fries. Because people wouldn’t come back if the food wasn’t good. When you’ve got 50,000 people talking about your burgers on Facebook, it can go both ways — you’ve gotta win the conversation with a good product if you’re going to make those conversations work for you.So the brand and the product are inextricable?No question. The food needed to work, the environment needed to tell the story, and it needed to be a comfortable, functional restaurant. You could just have one or two of those things, but it blew up because it had all of those. All of those things had to happen.Artwork from Zombie Burger + Drink Lab restaurant. Marketing Case Studies Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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How to Analyze Your Blog Posts: A Beginner’s Guide

first_img Topics: Originally published Apr 22, 2015 6:00:00 AM, updated July 28 2017 How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them?These are just some of the questions you might have when creating your blog strategy — and knowing a thing or two about your top performing blog posts will help you find the answers.If you know what made your best blog posts perform so well, you’ll be able to better prioritize certain topics or types of posts according to your content goals. You’ll also get smarter about your overall blog promotion strategy.Download Now: 6 Free Blog Post TemplatesHow do you know which blog posts are your best ones? To find this out, run a blog leads analysis and attribution report — click here to learn how. Make a list of your top 10 posts along with their traffic numbers and conversion rates.Now, ask yourself which scenario your top posts fit into overall: 1) low traffic but high conversion rate; 2) high traffic and high conversion rate; 3) high traffic but low conversion rate; or 4) low traffic and low conversion rate? In this post, I’ll dig into what each of these four different scenarios might mean and how you can turn that information into an actionable plan for the future.Scenario #1: Low Traffic & High Conversion RateIf you’re not getting a lot of traffic to your blog but your conversion rate is high, it’s a good indication that the traffic you’re getting is high quality. But in order to grow your blog, you’ll need to work on increasing traffic to your blog while still maintaining that high conversion rate.Here are ways you can increase your traffic:Make it easy for your readers to share your content. Include “Tweet this” links throughout your content that have pre-written tweets. “Click-to-Tweet” is a great tool to do that.)Email your blog content to your database. There may be people in there interested in your content but unaware that they can subscribe to your blog.Optimize your blog posts around keywords you want to rank for. You can learn how to do this here.Create content that answers questions you hear about on social media. Then, you can tweet it out to anyone who was discussing the question.Link to other blog posts you’ve written within your post. This’ll help keep readers on your blog longer, get traffic to some of your other posts, and benefit your overall SEO strategy. Look at a report that shows where your traffic is coming from. If you are getting some traffic from certain channels but not others, you’ll learn to focus more on the channels that are driving visits to your site. (Scroll to the bottom of this post to learn more about this.)Build relationships with other bloggers and influencers in your industry. They can help you reach more people in your industry by promoting your content.As you’re working to attract more traffic to your blog, keep a close watch on your conversion rate. Even though you want more traffic to your website, you don’t want the quality of the traffic to suffer and therefore lower your conversion rate. Scenario #2: High Traffic & High Conversion RateYou may take a look at your top 10 blog posts and see that not only do they have a high conversion rate, but they have high traffic, too. That’s great news! In this situation, the next question isn’t, “How can I increase my metrics?” Instead, it’s, “How can I maintain these high metrics?”Here are some ways to get you started:Note if there was a specific topic or topics that you blogged about in many of your top posts. If you see the topic appeared multiple times, write about that topic again from a different angle. (Here’s some help on turning one topic into many.)Note which type of post appeared most in your top ten. Were many of your top posts quick tips? Detailed analyses? Infographic or image-heavy posts? Videos? How-to posts? If you see a pattern, prioritize that format for future blog posts. Note the authors of your top posts. Was it someone on your team? On another team within your company? Certain guest bloggers? While these authors won’t be able to write all your future posts, it’s certainly a good thing to know so you can encourage and coach them to contribute more often, and allocate resources for great guest bloggers if applicable.Note how you promoted those top blog posts. Was it through social media, organic traffic, email marketing, or something else? Some of these channels may have done much better than others. Keep promoting your posts on the channels that did well, and consider scaling back on the channels that didn’t do as well. This will give you an opportunity to invest your resources in your top performing channels.Note where you placed calls-to-action on your top posts. Were there multiple opportunities to convert? You may have had a call-to-action at the end of your blog post as well as others sprinkled throughout your post. See how your different calls-to-action compared and see how you can replicate their success.Scenario #3: High Traffic & Low Conversion RateYou’re attracting a lot of people to your site, but they aren’t converting. That could mean a couple of things.First, that could mean that they aren’t qualified visitors. You may be writing interesting content that simply doesn’t relate to the interests of your target audience. If this is the case, you’ll want to take a hard look at whether your content strategy aligns with your target audience. How are you deciding which types of content to create? Is the content you’re creating relevant to your audience’s interests and needs?In another scenario, your content could be just fine — it’s just that your path to conversion isn’t clear. Your blog readers may be interested in hearing more from you and reading your stuff, but you aren’t giving them a compelling reason to convert. Or, they aren’t sure how to get more content that pertains to their interests.If this sounds like you, here are our suggestions:Take a look at where your calls-to-action are placed. Is it easy for your visitors to convert into a lead? Are there multiple opportunities for them to convert throughout the blog post? Be sure they’re visible and you’re making it as easy as possible to convert. The last thing you want to do is hide your CTAs where no one can see them.Is your primary CTA related to the blog post it’s been placed on? It can be confusing for website visitors to read a blog post on one topic and then click on a CTA that brings them to another topic. Keep the conversion path consistent from start to finish.Assess how compelling your offers are. Are they compelling enough to get someone to convert into a lead? If someone can get the same information on your website without filling out a form, they probably will. Make your website visitors curious enough that they would want to convert into a lead.If you aren’t getting qualified visitors to your site, though, then you have more work to do. After all, if you have 10,000 blog visitors but none of them are qualified, then your blog posts aren’t doing much to help bring in new customers.If this sounds like you, here are a few things to try:Take a hard look at whether your content strategy aligns with your target audience. How are you deciding what type of content to write? Is the content actually relevant to your audience?See what keywords you rank for. (Learn how here.) Are you ranking for the keywords that are the most important to your business? If not, work on optimizing your blog posts and creating new blog content around the keywords that your buyer persona searches for.Look at conversion rate by channel. Do certain channels have a higher conversion rate than others? In the example below, let’s say you’re analyzing how well your social media channels are doing. Even though Twitter has the most visits, it has the lowest visitor-to-contact conversion rate. While Twitter may be a good channel in theory, LinkedIn has the higher conversion rate in this case — so it’d make sense to consider whether or not your core audience is on LinkedIn rather than Twitter or Facebook. If so, you’ll want to invest more of your efforts in LinkedIn than the other social media channels. Marketing Analyticscenter_img (HubSpot customers: You can see all of your marketing channels’ individual performance in the Analytics tool.)Scenario #4: Low Traffic & Low Conversion RateIf you’re creating content but it isn’t driving a lot of traffic and has a low conversion rate, you need to change your approach. To start, let’s focus at the top of the funnel traffic you’re trying to generate to your blog.Why start with traffic? Because without traffic to your blog, no one will convert to the next stage in the funnel. Use some of the tips from Scenario #1 (low traffic & high conversion rate) to get more people on your website and reading your content.Once you’ve successfully increased your traffic, shift your focus to conversion rate. One of the most important things you can do is ensure you have a clear path to conversion. For example, let’s say you write a blog post about DIY design. Is there a clear CTA at the end of the blog post leading to a design-related offer? Having blog content that aligns with the content piece that your visitors convert on is essential. Use some of the tips from Scenario #3 (high traffic & low conversion rate) to create a clear path to conversion for your audience.What other insights have you learned from figuring out your top performing blog posts? Share with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Modric wins 2018 Ballon d’Or, breaks Messi-Ronaldo dominance

first_imgReal Madrid’s Croatia midfielder Luka Modric was named winner of the 2018 Ballon d’Or on Monday, breaking Cristiano Ronaldo’s and Lionel Messi’s decade-long hold on the prestigious award.Juventus forward and 2017 winner Ronaldo came second, while Atletico Madrid and France striker Antoine Griezmann came third.Paris St Germain’s France forward Kylian Mbappe, who also collected the Kopa award for the best under-21 player, was fourth, with Barca forward Messi finishing fifth.Olympique Lyonnais’ Norway striker Ada Hegerberg won the inaugural Ballon d’Or for women’s football, having led her side to the Women’s Champions League title, scoring in extra time in the 4-1 win over Vfl Wolfsburg in the final.Modric, 33, helped Real Madrid win a third successive Champions League title in May and also captained Croatia to their first World Cup final, being named player of the tournament despite his side losing 4-2 to France.”It’s a unique feeling. I’m happy proud and honoured, I have a lot of emotions right now, it’s hard to describe in words,” said Modric, wearing a tuxedo as he collected the award from presenter and former France forward David Ginola after a glamorous ceremony at the Grand Palais in Paris.”It’s a big pleasure to be here among all these players. I am still trying to realise that I have become part of a group of exceptional players to win the Ballon d’Or throughout history.”DIFFICULT STARTModric, who joined Real Madrid from Tottenham Hotspur in 2012 for a reported 40 million euros ($45.40 million), was criticised in his debut season at the Bernabeu and named the worst signing of the year in a poll by newspaper Marca.advertisementBut the diminutive playmaker began to demonstrate the quality he had shown at Spurs when Jose Mourinho deployed him in a deep lying role in Real’s midfield rather than the attacking role he had been given at the start of that campaign.Modric said the positional change, which was first suggested to him by Harry Redknapp at Tottenham, transformed his form.”The change of position helped me a lot in my career. I used to play more offensively. When I dropped back, I was able to read the game better and show my creativity,” added Modric.He is the first Croatian to win the Ballon d’Or and also picked up FIFA’s ‘The Best’ award in October.The Ballon d’or, voted for by journalists and organised by French magazine France Football, has been dominated by Barcelona’s Messi and Ronaldo, first when he was at Manchester United and subsequently with Real Madrid, since 2008.The last player to lift the award apart from the Argentine and Portuguese, who have won it a joint-record five times each, was Kaka in 2007 when the Brazilian played for AC Milan.The Ballon d’Or was first presented in 1956 and partnered with soccer’s world governing body FIFA as ‘The Best’ award from 2010 to 2015, until becoming its own entity again.Also Read | Euro 2020 qualifying: Germany to face Netherlands, Portugal handed tricky drawAlso Read | Tottenham fan throws banana peel on Arsenal’s Aubameyang, gets arrestedAlso Read | Mark Hughes sacked as Southampton manager eight months after taking chargelast_img read more

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How to Create Your First Web Form (Tutorial)

first_img7. Finally, click “Style & preview” at the top right of the screen to preview how your form will look on desktop, tablet, and mobile. Additionally, you can make some changes here to the style of your form — for instance, choosing a round or sharp-edged “Submit” button, or changing the colors and fonts of your form. When you’re ready, click “Publish” at the top right of your screen. 8. Once you click “Publish”, you’ll see this pop-up. Copy and paste the code into your website to embed the form onto one of your web pages, or share the link with recipients via email. While we created this form using HubSpot’s free online form builder, there are other form building tools at your disposal — take a look at 21 of the Best Form Builder Tools for 2019 for a complete list.Additionally, check out Form Design Best Practices: 15 Tips to Boost Conversions and UX to ensure your form is ready for optimal conversions. Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy.In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool.Forms can vary greatly in purpose — you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product.Ultimately, a form is often the fastest and most effective opportunity for you to collect leads and nurture them into sales.But creating a form can feel like a tricky endeavor, particularly since a form’s design can have a major impact on whether a visitor fills it out, or abandons your site altogether.Here, we’re going to dive into how to create your first web form to get you started.Download Now: 28 Free CTA TemplatesHow to Create a Web FormFor our purposes I’m going to show you how to create a form in HubSpot’s free form builder, but you could also use Google Forms, WordPress, HTML, or another tool of your choice.1. To begin creating your form within your HubSpot account, go to “Marketing” > “Lead Capture” > “Forms”. 2. In the upper right, click “Create form”. 3. In the left panel, click “Regular form”. Then click “Next” in the top right. 4. Select Blank template to start with a blank form, or a pre-made template for a specific use case. Once you’ve selected your template, click “Start”.5. Here, you have the option to drag-and-drop any elements on the left side that you’d like in your form. Generally, although not always the case, shorter forms perform better, so try to only ask for the most critical information from your form recipients. 6. Once you’ve chosen your desired form fields, click “Option” at the top middle of the screen. Here, you can decide what message you want your recipients to see when they complete the form. Originally published Aug 9, 2019 7:00:00 AM, updated August 09 2019 Formscenter_img Topics: Don’t forget to share this post!last_img read more

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A New View of Grant Resources

first_imgA truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding. A healthy organization can stack up these funding sources for a strong foundation that supports their mission. Grant seekers ask us for lots of advice, so we chatted with Cynthia Adams, president and CEO of GrantStation and a longtime friend of Network for Good, about a new way of approaching grant funding, including a recently launched resource called the PathFinder.NFG: Cynthia, what have you found to be the biggest hurdle for nonprofits looking to secure grants?Cynthia Adams: Actually, there are three significant hurdles. First you have to thoroughly identify what you need the funding for, which isn’t as simple as it sounds! Second, you have to identify the right grant makers to approach for the funding. And third, you need the skills to develop and write compelling grant requests.Most organizations are familiar with the tried-and-true grant makers, but what are some overlooked sources of grant funding?CA: I am very fond of looking outside the box when identifying potential funders for a project. For example, I like to look at national and international associations. These groups, especially those associations representing companies that manufacture goods, can often be fabulous sources of support. The Toy Industry Association offers literally thousands of donated toys via the Toy Industry Foundation.What do you recommend to organizations that don’t have someone on staff who can take on researching, applying for, and managing grants? Does this require a full-time person?CA: It depends on the size of the organization and the number of grant proposals you expect to submit. At GrantStation, we’ve just launched a new free resource called the PathFinder. It includes tons of resources in a searchable database to help everyone from novices to the most experienced individual in the areas of grant research, grant writing, and grant management.We talk a lot about storytelling and reporting on impact for individual donors. Where does this fit in with grant funding?CA: Storytelling is an integral part of the grant-writing process. You want to engage the person reviewing your proposal right off the bat, so opening your request with a true-life story is a great way to do that. I often include a case study or “story” in the statement of need as well.What’s the smartest way for fundraisers to combine grant funding with making the most of gifts from individual donors?CA: I had this rule of thumb when I was working as a development director for nonprofits: I would use any significant gift from an individual to leverage any grant proposal I was working on. So, if someone came by and made a $1,000 gift, and I was working on a proposal to upgrade all the office equipment, website, etc., I would ask that donor if I could use their gift to help leverage the grant. It worked for me!Thank you so much, Cynthia, for sharing your insights on new ways to approach grant funding. For more help with expanding your funding base with grants, download our archived webinar with Cynthia Adams, Getting Started with Grants: How to Make Your Requests Shine.last_img read more

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The Global Stage Needs a Global Audience

first_img ShareEmailPrint To learn more, read: Posted on January 23, 2014November 7, 2016By: Lennie Kamwendo, White Ribbon Alliance Global Board MemberClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As we approach the 2015 deadline for the Millennium Development Goals, what does the future hold for international maternal mortality targets? The MHTF is pleased to be hosting a blog series on post-2015 maternal mortality goal setting. Over the next several weeks, we will be featuring responses and reactions to proposed targets from around the world. Please share your thoughts with us!The importance of the global attention that maternal health was given when world leaders recognised that MDG5 was (and still is) the most offtrack goal of all is evident. The $70bn pledged since 2010 to ‘The Global Strategy for Women’s and Children’s Health’ is pivotal in the history of maternal, newborn and child health, and pledges which may not have been made without the broad MDG target and tracking of progress. We, as advocates for maternal and newborn health welcomed this fantastic news – finally women’s childbirth rights were being prioritised – but we know the real work comes when pushing for these promises to be delivered.Indeed, a main challenge that civil society faces when pushing for such promises to be delivered is just how much any of these commitments are discussed in our parliaments and our media. Targets are useful, and absolute targets relative to the reality in the country are even more useful. As we move towards the deadline of the MDGs, we have lessons to learn from blanket targets being set in the international arena with little regard for whether they are attainable in the country. When targets are obviously not going to be achieved it can be demoralizing, even when progress is being made. Perhaps this is a contributory reason as to why accountability is so low on the commitments our governments make on the international stage. The targets are unattainable as are the promises made on how to achieve them, creating a cyclical process of underachievement.The general consensus in Malawi is that our politicians, for the most part, are not even aware of the promises made on their behalf. Our President has been a champion for maternal health and has made impressive commitments to Malawi’s women and children, ensuring free care, strengthening of human resources for health and attaining the WHO standard for emergency obstetric care. Yet there are no numerical targets attached to these commitments, no clear plan as to how they will be achieved and weak accountability at the national level on commitments made. As a Global Board member of The White Ribbon Alliance, I am consistently hearing the same story from our members in many other countries where maternal deaths are high. Perhaps 2014 will see a tangible balance between targeted creation of demand for skilled care for childbearing women and the supply of all the necessary aspects of maternity care. We need the full package from adequate, well qualified and competent human resource to an enabling environment for the provision of quality care.Targets are important. Commitments are encouraging. But we need the international community to invest in building civil society’s capacity to call their leaders and governments to account on making these promises a reality. Now is the time to build on the targets already set and drive home that unmet promises are not acceptable. We know change can happen when civil society pushes for accountability. The global stage needs a global audience.Share this:last_img read more

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Increase Donor Loyalty with 5 Best Practices

first_imgWhat motivates donors to continue giving to an organization? Traditionally, research that’s focused on charitable giving has looked at how to motivate donors to give an initial gift. But are you doing everything you can to increase donor loyalty? After all, fundraising pros know that donor retention is the golden ticket. Apply these five best practices to your fundraising work and turn one-time donors into loyal, ongoing supporters.1) Build an Emotional ConnectionCompanies that optimize the emotional connection between their brand and their customers outperform competitors by 26 percent in gross margin and 85 percent in sales growth. Customers who feel emotionally connected to a brand are:At least three times more likely to recommendThree times more likely to re-purchaseEmotional connections are even more necessary in the nonprofit realm. A logical connection isn’t enough to go the distance. Emotional connections influence both the length and frequency of a donor’s engagement with your organization.2) Get FeedbackConsumer brands use post-interaction surveys to gather insightful feedback from customers. Set up your survey to ask any question you’d like to know the answer to. They can be especially helpful to nonprofits for gathering feedback on the online donation experience, for asking opinions on various issues, and for collecting ideas to improve the donor experience.3) Practice Social Listening and EngagementSurveys aren’t the only way to listen to your donors. Smart brands use social media to learn about their consumers. Engage with your supporters by responding to questions and sharing relevant information. Nonprofits can gain the same benefits by paying attention to what people are saying on both their organization’s social pages and individuals’ social pages. And they can build a relationship by responding in relevant, meaningful ways.4) Focus on the IndividualTo generate loyalty, you have to focus on each person as an individual. Consumers are used to getting customized communications that are personalized. Similarly, donors expect nonprofits to leverage what the organization knows about them to make their experience the best it can be. For example, find out what types of causes they support and share related programs they may be interested in. Learn how they prefer to give—whether via email, text, social media, or snail mail—and make the process easy for them. Find out when they like to give and time your requests appropriately.5) Show That You Appreciate ThemBrands often have customer appreciation events that are designed specifically to show customers that they’re valued. Appreciation doesn’t have to come in the form of a big event, however. Nonprofits can show appreciation to donors via letters, personalized videos, photo galleries of the project the donor has given to, etc.Ultimately, it comes back to building the relationship with your donors. They want to feel that they’re a valued part of the work that your organization does. They want to feel connected. As you focus on seeing your donors as individuals, you’ll be able to craft a donor experience program that results in loyal supporters.Learn why the donor experience is vital to a successful organization and how to implement an effective donor experience program by downloading “A Better Donor Experience: Is it the Cornerstone of Donor Loyalty?”last_img read more

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Insight Into Maternal Health in Humanitarian Crisis Settings

first_imgPosted on June 20, 2018August 1, 2018By: Kayla McGowan, Project Coordinator, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Arcade Ndoricimpa, Chantal Inamahoro, Esther Achandi and Anne Marie from the rural area of Kayanza working with Congolese refugee women in Bujumbura conducting concept mappingThe Maternal Health Task Force (MHTF)’s Kayla McGowan recently had the pleasure of interviewing Jocelyn Finlay, a Research Scientist in the Department of Global Health and Population at the Harvard T.H. Chan School of Public Health. Finlay is the principal investigator of a project based in Burundi working on empowering young women in their reproductive health, using a mixed methods approach to create youth-made and youth-targeted interventions. With support from the MHTF, Finlay is also investigating the provision and use of maternal health services in an urban setting and within refugee camps in Burundi.KM: Describe your work in maternal health. Could you talk a bit about your collaboration with research partners? JF: We are looking at maternal health service provision and use within humanitarian crisis settings, specifically looking at refugees that migrate from the Democratic Republic of Congo (DRC) to Burundi. It is a unique setting because Burundi has its own humanitarian crisis at the moment. We see a lot of outflow of refugees from Burundi because of their own political crisis. Its neighbor, DRC, has about half a million refugees, and it has really accelerated. We are working within refugee camps which tend to be very remote.Given this unusual migration from one conflict setting to another we wanted to look into the maternal health services that are provided and what is used. We are using a mixed methods approach, so the qualitative work is helping us see whether we are asking the right questions in the first place. An initial question was: Is there a gap between provision and use? We wanted to hear about the maternal health services offered, and used, and see if the gap is generated by lack of supply or lack of demand.KM: What have you learned so far?JF: Having the qualitative research component has meant that we are better able to shape the research question, to make sure we ask the most important question. We have conducted two types of qualitative interviews. One is on the supply side, interviewing key informants about what kind of maternal health services are offered, whether people use them and what they think are the limitations. We are always asking about both problems and solutions.The second type is community participatory work with refugees. We use a technique called concept mapping, a workshop where people are grouped by age and interviewed. We are interviewing women between the ages of 15-49, divided into five- or 10-year age groups. The women get to talk about problems and solutions associated with provision and use of maternal health care services. Both the providers and the women get to discuss their thoughts about problems and solutions.We’ve conducted the qualitative work in an urban setting and in refugee camps.Two shortfalls that were cited as particularly acute for those in the camps were that there is some basic antenatal care, but there is not really any postnatal care. As my colleague says, “Women who give birth or miscarry are largely left to cure on their own.”There are doctors within the camps, but they are completely overwhelmed. If there are complications and women have to travel outside the camps, it is a very difficult journey since the camps are often very isolated. Again, to quote my colleague, “Imagine a three-kilometer [or much longer] journey in rough terrain for a mother experiencing labor complications.”Based on previous conversations, another point that emerged is that the needs within maternal health reflect broader health systems issues. Sanitation issues, such as not having enough soap, are really important to the refugee women. During delivery, sometimes there is not even soap for providers to wash their hands. Another issue is access to prescription medication—for maternal health purposes, newborn care and other issues. They are not confident about the quality of the drugs they are receiving, if they are the right quantity and there are also concerns about prescription medication cost and antibiotic resistance.KM: What is the biggest takeaway regarding maternal health in this setting?JF: A key takeaway that has emerged is that there are not enough maternal health guidelines for emergency situations in humanitarian crisis settings. For example, there is the Minimum Initial Service Package as well as guidelines for gender-based violence by the Inter-Agency Standing Committee. However, there is little available for maternal health in refugee settings specifically. There is a need for a short document containing lifesaving guidelines or step-by-step instructions for addressing emergency obstetric care in these settings. The World Health Organization has a “Key Steps” document, but it is not clear if these guidelines should be applied within the camps.KM: Could you talk a bit about the impact of your work on a global scale?JF: I hope that we shed light on a refugee situation in such a complex humanitarian situation of Congolese refugees in Burundi. We hope to bring voice to Burundi as a host community, and Congolese refugees.KM: If you had an unlimited budget, how would you invest in maternal health? JF: I would say strengthening the health care system within Burundi more broadly. Doing this would then translate to a strengthened health care system for refugees.Photo credit: Jocelyn Finlay—Access key resources related to sexual, reproductive and maternal health in humanitarian settings>>Read our series profiling maternal and newborn health in humanitarian settings:[Part 1] Ebola Virus Outbreak[Part 2] 2015 Nepal Earthquake[Part 3] Conflict in SyriaLearn more about revising the global standards for the 2018 Inter-agency field manual on reproductive health in humanitarian settingsLearn more about World Refugee Day and join the conversation on social media using #WorldRefugeeDay and #WithRefugees.Share this: ShareEmailPrint To learn more, read:last_img read more

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Ronaldo reveals Arsenal & Barcelona meetings

first_imgCristiano Ronaldo has admitted to having met with then Arsenal manager Arsene Wenger before sealing a switch to Manchester United in the summer of 2003.The Portuguese was an exciting emerging talent at that stage, with Europe’s top clubs aware of the potential he was showing at Sporting.Barcelona and Real Madrid made their interest known, as did Serie A giants Inter, while meetings were held with the Gunners in north London. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? In the end United got their man, with Sir Alex Ferguson moving to ensure that it would be the Red Devils who secured the signature of a much sought-after asset.That show of faith was richly rewarded, with Ronaldo taking the first steps on the road to global superstardom in England before moving on to Real in 2009. Based in the UK? Grab a Sky Sports Day Pass for just £8.99!Things could have been very different, though, had one of his many other suitors won the race for his services.Ronaldo told TVI on the transfer saga which shaped his future career: “There had been contacts with so many other teams, Valencia for example were one of them.“I met with Arsene Wenger and was about to go to Arsenal.“I talked to Barcelona, Real Madrid and Inter too but after the friendly against Manchester United, who were already interested, they became even more interested and they sped up negotiations and signed me.”Cristiano Ronaldo Manchester United ArsenalWenger has admitted in the past that he considers missing out on Ronaldo to be one of his biggest transfer regrets as a coach.The Frenchman, who left Arsenal in 2018 after 22 years with the Premier League club, told the Gunners’ official website: “The obvious player that comes to mind is Ronaldo.“He was here with his mother and we were very close. Then Man United came in and they had Carlos Queiroz at the time, who was their coach. United played against Sporting Lisbon and Ronaldo was outstanding and they signed him.“You could imagine at the time what it would have been like to have Thierry Henry and Ronaldo together. That would certainly have changed a little bit the history of my stay here as well.”Wenger added on how the Gunners walked away from discussions: “There is always something you could have done differently, but the problem of negotiations is to know when you give in and when you don’t give in.“Once we were at 4.5 million pounds, we were still in negotiations… so we were very close. But Man United went to 12 million pounds, which we could not afford at the time.”last_img read more

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Walker-Peters: I’ve never been under pressure like that

first_imgTottenham right-back Kyle Walker-Peters has said that the challenge he faced during last week’s draw with Manchester City was the toughest he has faced in his career.The 22-year-old defender went up against England international Raheem Sterling, who had netted an opening-day hat-trick against West Ham, and the youngster said he has never faced anything like it before.Spurs held out to secure a 2-2 draw against the Premier League champions – in part due to a late Gabriel Jesus goal ruled out due to a controversial VAR decision – but Walker-Peters admitted that he was put through the wringer by his opposite number. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? “Honestly, I’d put that down as the hardest game I’ve ever played. I’ve never been under relentless pressure like that… never,” he admitted to the club’s official website.Walker-Peters has now played 21 times for Spurs’ first team, having come through the academy ranks with the likes of Harry Winks, but has looked at home among the senior pros.“It’s a big season for him this year, he’s had a big couple of games already in the Premier League this season and now, no bigger test than playing Manchester City away and being up against Sterling, but he handled it exceptionally well,” his former youth colleague enthused.“I thought he was fantastic on Saturday and playing in the Under-18s with him, going all this way and continuing the journey in the first team, it’s been even more special to see him doing so well, so I’m really pleased for him.”Winks was asked to assess his team-mate’s game and believes there is no obvious weakness in the technical or mental side of his came.“Physically he’s still working hard but with his whole defensive reading of the game and making big, important tackles and blocks, he’s been excellent and really worked hard on everything,” he said.“On the ball he has an amazing quality and he’s shown that in every game he’s played, so to go away to City and to perform as he did, it’s a big statement from him.”Walker-Peters will hope to feature on Sunday when Spurs host Newcastle at White Hart Lane. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

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