Did asteroid impacts spark life on Earth? Why is comet dust cropping up in Antarctica? And does smoking erase Y chromosomes? Science’s Online News Editor David Grimm chats about these stories and more with Science’s Sarah Crespi. Plus, Erich Jarvis sums up the findings from sequencing 40-plus bird genomes.
Philippines guard Jayson Castro. Photo from Fiba.comWith Gilas Pilipinas still groping for form, coach Chot Reyes went to his old reliable Jayson Castro as the Philippines held off Japan, 77-71, to start its campaign in the Asian qualifiers of the 2019 Fiba World Cup Friday at Komazawa Olympic Park General Sports Gymnasium in Tokyo.Castro provided some semblance of stability for the Philippine side which struggled to get its bearing on the offensive end and lost grip of an early 14-point lead.ADVERTISEMENT Kammuri turning to super typhoon less likely but possible — Pagasa Japan ex-PM Nakasone who boosted ties with US dies at 101 Stronger peso trims PH debt value to P7.9 trillion CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA Typhoon Kammuri accelerates, gains strength en route to PH Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice LATEST STORIES View comments Naturalized player Ira Brown chimed in 10 markers and 15 boards for Japan, while Daiki Tanaka also had 10 points on a 3-of-4 sniping from threes in the loss.The Scores:PHILIPPINES 77 – Castro William 20, Blatche 13, Wright 12, Norwood 10, Fajardo 6, Aguilar 5, Abueva 5, Pogoy 5, Ravena 1, Alas 0, Rosario 0.JAPAN 71 – Hiejima 20, Brown 10, Tanaka 10, Togashi 8, Baba 7, Harimoto 7, Shinoyama 4, J. Takeuchi 3, Ota 2, Furukawa 0, Uto 0.Quarters: 18-10, 37-28, 59-55, 77-71. Read Next Ravena vows ‘composed’ Ateneo come Finals against La Salle Castro also went 3-of-5 from three, halting the Philippines’ dry spell from downtown after missing its first eight attempts.Gabe Norwood added 10 points, seven rebounds, and four assists, while Matthew Wright had 12 markers on a perfect 7-of-7 shooting from the charity stripe.Reyes also drew huge contributions from substitutes June Mar Fajardo and Roger Pogoy. The four-time PBA MVP pumped six points and three rebounds but was a plus-eight on his time on the floor, while the reigning Rookie of the Year got two huge defensive stops in the final minute to diffuse Japan’s late rally to go with his five-point output.Gilas Pilipinas will now fly home to face Chinese Taipei on Monday at Smart Araneta Coliseum.Makoto Hiejima was sensational for the Akatsuki Five as he paced his side with 20 points, five rebounds, and five assists.ADVERTISEMENT Brace for potentially devastating typhoon approaching PH – NDRRMC The veteran guard fired 20 points, six assists, and seven rebounds, including five of the last seven points for Gilas, none bigger than a trey with 1:14 remaining that took the air out of the home team.With the defense clicking, Gilas jumpedto a 16-4 start which ballooned to a 24-10 advantage early in the second period.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutBut Philippines was hobbled by shooting woes and allowed its 37-28 halftime lead go down the drain with 12-0 blast from the the Japanese, who took a 40-37 edge midway in the third quarter.Gilas, though, just had enough in the gas tank as Andray Blatche eventually found his mark and paired with Castro in the end game. The naturalized center went for 13 markers, 12 boards, five dimes, three steals, and three blocks. Kris Aquino ‘pretty chill about becoming irrelevant’ QC cops nab robbery gang leader, cohort Don’t miss out on the latest news and information. MOST READ
Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Teach Your Kids About MoneyMay 15, 2019In “Credit Info”Essential Money Skills Your Kid Needs to KnowOctober 16, 2019In “Family Finances”Getting Your Kid A Debit Card? This Is What You Need To KnowMay 22, 2019In “Family Finances” Post navigation If your child is old enough to understand the concept of money, you’ve probably considered giving them a weekly or monthly allowance. Until they grow old enough to apply for a job, an allowance is really the only way to give them real world experience in money management. But how do you decide the right amount? Should an allowance be given freely or tied to chores? How much control should you exert over the purchases they make? Is it even a good idea to give an allowance in the first place? During my years working as a personal finance writer, I’ve met plenty of financial experts with children. Here’s how some of them approach the topic of allowances when it comes to their own kids. The Case for an Allowance The experts agree – giving your kids an allowance helps them practice money management skills and learn about budgeting – but the best way to implement an allowance, and how much to give, is still a topic of debate. Cindy Scott of Smart Family Money started giving her son and daughter an allowance when they were five and seven, respectively. Several years later, they’re using the money for fun things like Pokemon cards, Legos and video games. Scott still pays for books and hobbies, like art supplies for her daughter, baseball equipment for her son and anything else that teaches them a skill. Scott said that since making financial mistakes is a part of growing up, she lets them spend their allowance on whatever they want. She can already see them becoming more cost-conscious and wary. “If they want something, I’ll say, ‘Sure, you can get that with your own money,’” Scott said. “It’s funny how often they decide they don’t want it anymore.” Financial coach Kelsa Dickey of Fiscal Fitness Phoenix believes that an allowance teaches kids financial behaviors they don’t learn in schools. It’s not enough to explain to your child why saving for big goals is important – they need the opportunity to do it themselves. “If your teenage daughter spends her allowance on something today and can’t go to the movies this weekend with friends, while we know it’s not the end of the world, it will very much feel like that to her,” Dickey said. “But it’s a less painful lesson than learning it after you’ve spent your mortgage payment money for something else.” How to Structure an Allowance Personal finance writer Miranda Marquit of Planting Money Seeds has been giving her 17 year-old son an allowance since he was four or five. Now that he’s almost an adult, he uses the money to pay for gas, school lunches and discretionary items. “It’s not enough money for him to go out to lunch all the time, or do all the things he wants to do,” she said. “If he wants to make extra money, he does odd jobs for others or sells hand warmers that he makes.” Marquit doesn’t tie the allowance to chores because she believes chores are something everyone has to do in a family. She wants her son to help out because he lives in the house, not because he’ll get paid for it. Catherine Alford has a similar approach to chores with her twin children. She wants them to understand that money only comes when you work for it. They each have a regular list of chores they do for free, but have the opportunity to earn money when they do extra errands outside of that. Alford gives them a quarter each time, which they can use for toys and games. How Much to Give Deciding how much to give your kids is tricky. A rule of thumb is to divide their age by half and use that as a benchmark. A 10 year-old would get $5 a week, which would increase to $5.50 a week when they turn 11. A survey from app RoosterMoney found that the average five year-old received $4.21 a week and a 12 year-old got $8.95 a week. You can also ask other parents with similar aged children how much they receive. It’s good to give them enough to do something, but not enough to do anything they want. The allowance should teach them how to make hard choices with their money. Some parents also try to designate how their kids use an allowance, allocating it between spending, saving and donating. Spending money is for everyday items like a new movie or video game, while saving is for long-term goals like buying a car. They can donate money anytime they see a fundraiser, a person in need or a cause they want to support. How to Distribute an Allowance If you have small children, cash is the best way to go because it feels tangible and real. They can put it in a piggy bank, in a purse or in their school bag. Younger children also may have trouble conceptualizing the idea of credit and digital funds. Older kids are more inclined to shop online and on their phones, so they need access to a debit card. Many banks allow children with checking accounts to get debit cards as young as 13. If your children are between the age of piggy banks and debit cards, you can use a service like FamZoo which provides a prepaid card for kids that parents can load electronically. Talk to your kid about what makes the most sense. If your child is mostly buying physical items, then cash might work better. If they’re starting to transition to online shopping, a card is probably more practical. If they get a debit card, show them how to check their balance, avoid overdraft fees and watch out for fraud. Avoid being a helicopter parents when it comes to your child’s allowance. If you see them buying a video game at Best Buy when it’s $5 cheaper on Amazon, don’t lecture them. Be a good example of frugality and they’ll learn from your example over time.
If you’re a certain age, you’ll remember this lesson from biology class: the adult brain is fully formed at age 20, and each drink of alcohol kills one thousand neurons that can never be replaced. Science then discouraged drinking. But today’s science is much better!It turns out that moderate drinking—a few beers, wines, or cocktails each week—is associated with a longer lifespan in just about every population ever studied, says Dr. Claudia Kawas, professor of neurology and associate director of the Institute for Memory Impairments and Neurological Disorders at the University of California, Irvine. Speaking at this year’s meeting of the Association for the Advancement of Science (AAS), Dr. Kawas revealed some surprising new conclusions about the aging brain. Her comments drew primarily on the ’90+ Study’—one of the largest studies of its kind—which has carefully analyzed over 1,800 individuals over the age of 90. Kawas spoke at a panel called “Why Some Older Adults Keep Memory and Brain Functions in Tact”.Once rare, individuals living into very old age are increasingly common. “All the children born today in the United States can expect to live until the age of 103,” said Kawas, recalling how President Nixon would write centenarians a personal letter on their 100th birthday (a practice that is no longer sustainable).“The sad part about this,” said Kawas, “is we’ve added more years than we’ve added quality.” Of individuals who reach 90 years of age, one-third have dementia, one-third have less severe cognitive decline, and one-third maintain excellent cognitive and motor skills. But what accounts for the variation? And can we use our knowledge to age better and more slowly? On the topic of alcohol, Kawas referenced one illustrative cohort of the ’90+ Study’ composed of 14,000 individuals who were drinking alcohol at least as early as 1981. That cohort demonstrated that moderate alcohol consumption was associated with a longer lifespan. “I have no explanation for it,” said Kawas, “but I do firmly believe that modest drinking is associated with longevity.”Longevity and cognitive ability, however, are two different things. Exercise, not alcohol, is associated with lower instances of dementia. And while there is a strong association between physical activity and staying mentally sharp, the causal relationship remains undefined. As for those biology lessons about the static brain and how alcohol permanently kills neurons, Kawas said: “Now we know how completely wrong we were about that.”Source
What Will that Growth Look Like?A key challenge, however, will be to do so in an environmentally sustainable manner. Reckless infrastructure building could bring ecological disaster to communities, while unchecked greenhouse gas emissions would fuel dangerous climate change. Last month, four Chinese ministries issued guidelines calling for a “green Belt and Road.” Here are four ways China could imbue sustainability into its massive infrastructure plan:Promote sustainable development abroad by drawing on its own experience. In 2015, China’s investment to green sectors reached $400 billion, and the country plans to spend at least $360 billion on renewable energy within its borders by 2020. An increasing number of Chinese renewable energy firms are investing overseas. Through the BRI, China can promote and demonstrate green growth on a larger scale by supplying cheap renewable energy equipment to other countries and providing valuable lessons to help other BRI countries implement renewable energy and reduce emissions, as China has.Help other BRI countries green their financial systems. By adopting a coordinated approach and mobilizing think tanks and academic institutions through platforms such as the China Council for International Cooperation on Environment and Development (CCICED), China developed a range of measures to transform its financial system that were later codified in the Guidelines for Establishing the Green Financial System. China is the only country that has set up a robust green credit system in the banking sector to channel loans to green business. China is also setting up a national green development fund and provincial green funds to provide equity for green businesses, and its green bond market expanded to $36.2 billion, or 39 percent of world’s total, in 2016, channeling long-term finance to sustainable infrastructure. Through the BRI, China can help other countries adopt similar measures to green their own financial systems.Ensure that new infrastructure it finances in the region is low-carbon and climate-resilient. With a decades-long life span, energy infrastructure can lock-in carbon emissions for the long term and run the risk of becoming a stranded asset when climate and environmental regulations tighten. A common misperception about low-carbon infrastructure investments is that they’ll increase costs. The New Climate Economy Commission’s report Bettter Growth, Better Climate reveals that building sustainability into infrastructure across cities, land use and energy systems will increase capital costs by 5 percent from a business-as-usual scenario, but savings from future spending on climate mitigation and adaptation plus public health and other social benefits will be enormous.Ensure investments in BRI countries comply with high environmental and social governance (ESG) standards. Various ministries of the Chinese government and industry associations issued guidelines to upgrade environmental and social risk management. Importantly, these guidelines are voluntary, so close monitoring, including by stakeholders in the countries where investments are taking place, will be necessary to ensure that firms are taking them seriously. To this end, China could set up a Belt and Road ESG capacity-building program with think tanks and multilateral institutions to educate Chinese firms as well as stakeholders in investment recipient countries.The Road AheadThe Joint Communique released after the Belt and Road Forum noted that the parties involved are determined to prevent the degradation of the planet, to manage natural resources in an equitable and sustainable manner, and to achieve comprehensive, balanced and sustainable development of economy, society and environment. The world is watching as China sets out to fulfill its grand vision for the region’s infrastructure. Beijingers enjoyed clean air and blue skies earlier this month, as they usually do when big things happen in the city, such as the APEC Economic Leaders’ Meeting and convenings of the national congresses. This time it was the Belt and Road Forum for International Cooperation.The Forum discussed the Belt and Road Initiative (BRI), China’s massive infrastructure plan to develop railways, bridges, ports and more to foster trade and connectivity throughout Asia and Europe. The question now is: Will China help the BRI develop the kind of infrastructure that protects the health and prosperity of its people in years to come, or one that puts them and the global environment in jeopardy?Belt and Road Initiative: An Ambitious PlanAccording to the Asian Development Bank, infrastructure investment needs in developing Asia and the Pacific will exceed $26 trillion through 2030, or $1.7 trillion per year. The shortage of infrastructure in the region is believed to be the bottleneck for economic growth and social development.At the Belt and Road Forum, President Xi committed an additional RMB 100 billion (about $14.5 billion) to the $40 billion Silk Road Fund, and instructed Chinese financial institutions to put in RMB 680 billion (about $100 billion) into Belt and Road projects. He also promised RMB 60 billion ($9.2 billion) to developing countries in the region in the coming three years (see figure below for details on the new commitments). Taking account of investment already pledged by the Asian Infrastructure Investment Bank, the investment scale in the region will be significant. And given the coverage of the Belt and Road initiative—64 countries in four continents, with a total population of 4.6 billion (about 62 percent of world’s total)—China’s grand infrastructure plan could potentially boost development and reduce poverty far beyond its borders.
A recent whitepaper on B2B search revealed some interesting statistics about B2B purchasers and how they search, which reveals a lot of really useful insights for B2B marketing. A couple days ago I found a blog article on this topic and posted it on DailyHub next to a bunch of other interesting marketing and business articles.Here are some of the stats I found particularly interesting in the whitepaper:• Over 70% of B2B buyers use a search engine at the start of their purchasing process• About 75% of B2B prospects click on the organic results• Less than 19% of B2B buyers click on search ads• 77% of B2B prospects prefer Google over any other search engine (see chart)Key takeaways for B2B Marketing:1) Your B2B company needs to be able to be found in search engines. Over 70% of your prospects are looking for you there, right at the time when they are ready to buy, so this is probably more important than any other marketing activity for your company.2) Make sure your B2B company is listed in the Google organic results for the right search keywords. You can probably ignore the other search engines for B2B marketing purposes since Google has 77% marketshare for B2B purchasing.3) Consider bidding on paid search terms in Google as well, but watch your ROI. The organic results matter most, since the ads only get you access to 19% of B2B prospects.For a free analysis of your website’s marketing effectiveness and tips on how you can be better found by your B2B prospects in search engines, visit www.websitegrader.com. Originally published Jun 5, 2007 1:03:00 PM, updated March 21 2013 Measuring SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
do Originally published Jul 2, 2008 9:13:00 AM, updated July 11 2013 on September 8 in Cambridge, MA. : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Seems I’m not the only one that liked the book. “Tuned In” climbed the charts to #1 last week and is New Rules of Marketing and PR . That’s impressive. David recently co-authored a new book: 16. Ask yourself: Is the problem you are solving urgent? Is it pervasive in the market? Are buyers willing to pay to have this problem solved? For those that follow this blog, you know we’re big fans of David Meerman Scott. We think his best-selling book ” David Meerman Scott useful 12. Nothing important happens in the office; the answer you’re looking for is outside your building. Go talk to potential buyers. you increase your chances of building a runaway success of a business? in the Amazon Top 100 bestsellers. Not in the business category, but 15. Data trumps opinion every time. 1. The tuned in company constantly listens, observes, and understands the problems that buyers are willing to pay money to solve. So, my advice is to go read ” 13. Don’t use your salespeople for conducting buyer interviews. Great sales people are great at sales — not necessarily figuring out what How In the meantime, I have captured some of the key points from the book that I found particularly useful. Apologies if some of them don’t make the most sense out of context (did the best I could while still being reasonably pithy). 6. Your opinion, although interesting, is irrelevant. 8. Communicate directly with your potential customers. It’s hard to get “tuned in” if there’s someone in the middle. . And, it addresses a question I have struggled with for years: will Tuned In 5. Existing customers frame their view of your future based on incremental improvements to their 2. From the makers of the market-leading “Victor” brand of mouse-trap on the failure of a new “better mouse-trap” they launched to beat the Victor: “We should have spent more time researching housewives, and less time researching mice.” Tuned In Building A “Tuned In” Business 18. Tuned in companies think like a publisher and create compelling online content. speak live at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Summit 11. Semantics can make a difference. Disney does not build rides, it “creates adventures”. It calls employees “cast members”. They wear “costumes”, not uniforms. They serve “guests”, not customers. 3. Focusing on your competitors is a tit-for-tat game that rarely produces a market leader. 4. Your existing customers represent a small percentage of your opportunity, they have different market problems than non-customers. “. sell. 14. Absent any real data, conference rooms are just full of opinions. experiences. You can see still 7. Don’t assume that because you’re an expert in a market or industry you know more than your buyers about how your product can solve their problems. overall 10. You don’t have to be the first to identify a market opportunity. The founders of Intuit (makers of Quicken) joke about having had the 47th mover advantage. 17. It is too easy to build marketing programs around what the organization wants to say rather than what the buyer wants to hear. If you’ve read the book or have comments on some of the above points, please leave a comment and extend the conversation. — ” is a must-read for all modern marketing mavens. past I had the opportunity to review an early draft of the book several months ago (I read it on my last trip to Mumbai, India). It was riveting. And, I’m not just saying that because David is an advisor to HubSpot (which he is) or because he mentioned HubSpot in the book (which he did — thanks David!) but because the book is insightful and 9. Most businesses try to buy their way in with expensive advertising or beg their way in by convincing media to write about them. Be different. Say something useful and interesting.
Topics: There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly.It’s essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. This week’s marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNETThe social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft. The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. This purchase will allow Facebook to deliver socially powered ads outside of the social network and tap into a much larger market of advertisers.Marketers can expect this deal to bring powerfully targeted advertising capabilities fueled by social data. Facebook already owns an enormous amount of user data about who we are, who we know, and what we like. This information, coupled with an advertising platform with the ability to reach an audience beyond the social network, will allow advertisers to utilize social data for targeting visitors on popular sites.For now, Facebook won’t be able to tap into the full potential of its upcoming purchase. The level of integration required to connect the social network and Atlas is quite complicated. It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. To learn more, read the full story at CNET.Twitter Prepping Bigger Ad Play, From Ad WeekWith social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. The product will allow brands to create and run a variety of ads in a more automated and sophisticated manner, like they would on Facebook. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.The launch of its new ad API will open up a new stream of revenue and attract a huge number of new advertisers to the social network. Marketers will be able to use Twitter to run targeted ads with a wider reach across the social network. With Twitter’s plans to go public this year, the potential growth in revenue and user activity will bode well for them. One issue that Twitter may run into? The new ad API could over-saturate the social network with new ads that overwhelm its users. In the past, Twitter has been very careful about the number of ads that populate a user’s stream. This may become increasingly more difficult as it opens up its network to new advertisers. Read the entire article on AdWeek to learn more.Social Authority: A Measure of Twitter Influence, From SEOmozSEOmoz has recently announced the release of “Social Authority,” their new metric for determining the influence of Twitter users. Social authority’s metrics are based on the number of retweets a user receives. The metrics give users a number of features that include ordering all active Twitter users by influence, dissecting your social graph, and finding new followers who are most important. The score is broken into three core components:The retweet rate of a few hundred of the measured user’s last non-@mention tweetsA time decay to favor recent activity versus ancient historyOther data for each user, such as follower count, friend count, and so onAccording to SEOmoz, retweets are a scarce commodity and represent the universal social networking concept of circulating someone else’s content to your own networks. Whether or not social authority will prove to be the determining metric for social influence on Twitter, it will still be a beneficial metric for marketers to keep an eye on. Head over to SEOmoz for more information on social authority.Free Ebook: How to Attract Customers Using Twitter and VineWith Twitter making some serious additions to its social empire, marketers have to wonder if they’re prepared to utilize the full power its latest and greatest features. One of Twitter’s most mention-worthy additions is its new video sharing community, Vine. With the ability to shoot and share any variety of six second long videos, marketers have been eagerly tapping into this new social network. Luckily, we’ve been working hard to keep marketers in the know, and have updated our popular Twitter ebook with the tips and tricks you’ll need to know to dive right into Vine. Make sure you’re not caught off guard, and have the knowledge you need to adapt your strategy to the ever changing world of social media. Download the free ebook here to stay up to date.Salesforce Alums Raise $3 Million to Bring Analytics to Stores, From MashableIt’s no secret that brick and mortar retailers sometimes lack the tools they need to track and nurture their customers like online retailers are able to. Marketers for e-retailers can tap into a number of metrics to ensure their marketing is working. That’s why it’s pretty cool that a company called Nomi is stepping up to the plate and offering brick and mortar retailers a solution to this problem. Nomi has created a platform designed to “track customers’ movement across online, mobile, and in-store channels.” The company was founded by three Salesforce alums in August of 2012, and has raised $3 million in funding from various investors to get the product off the ground. Nomi’s product will be set up by retailers using an existing internet infrastructure and pick up wi-fi signal from smartphones to track the time spent per visit, frequency of visits, type of mobile device, and percentage of passersby that enter the store. As Nomi continues to develop its product over the next few months, they will be working on integrating the product with apps from several major retailers. Not only does Nomi promise to deliver a better shopping experience for consumers, but it should provide marketers with great insight into their target audience so they can better tailor their marketing and advertising content. Catch the full story at Mashable.HubSpot’s Weekly Marketing Update Podcast With Mike VolpeInterested in hearing what the CMO of HubSpot has to say about the stories in this week’s round-up? Check out our Marketing Update podcast below. You can also subscribe to this weekly podcast through iTunes … you know, to start your week off right, with some amazing insight into the world of inbound marketing!What other stories from the past week were interesting to you as an inbound marketer? Share with us in the comments!Image credit: jbcurio Twitter Updates Originally published Feb 17, 2013 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Pinterest Marketing Originally published Sep 5, 2013 8:00:00 AM, updated February 01 2017 Getting started on a new social network — regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. And while all the changes in social media require inbound marketers like us to just embrace all of these new things, sometimes we just want to have someone walk us through using a network from start to finish. We’ve got so much going on in all of our other marketing activities that we sometimes want someone else to gather all the info we need and hand it to us.We’ve been there before, and we want to help. One of the social networks that people consistently ask us about is Pinterest — from setting up an account, to actually pinning posts, to optimizing pins, to proving its ROI, we get a ton of questions about it every day. So if you’re wondering how to get your Pinterest presences up and running, sit back, relax, and check out the resources we’ve compiled in our embedded Pinterest board below. We’ll also walk you through the 10 most important pins in our board in the rest of the post.HubSpotGetting Started With PinterestFollow On 7 Things You Need to Get Started With Pinterest for Your Business1) Get oriented with a beginner’s guide to Pinterest.First things first — you need quick crash course in marketing on Pinterest. In our Introduction to Pinterest for Business, We’ll answer the most crucial questions about the visual social network: What lingo do you need to know? Why should you even bother with the platform in the first place? How do you even sign up for an account? And what can you actually do on the platform to move your marketing metrics? Seriously, do this step first — it will help you determine if Pinterest is right for your business and give you a bunch of ideas to start implementing on Pinterest ASAP.Download our Introduction to Pinterest for Business to get started.2) Set up Pinterest buttons on your website.Okay, so you’ve decided you’re on board with Pinterest (#pinterestpuns). You’ve set up an account and added a few boards and pins. Don’t forget this crucial step: add Pinterest buttons to your website to drive your website visitors to engage with your Pinterest boards and pins. There are two types of buttons: the ‘Pin It’ Button and the ‘Follow’ Button. Learn how to set them up so you can organically increase your Pinterest following.Check out our blog post on adding Pinterest buttons to your website.3) Find or create the visuals you want pinned. Now that you’ve got both your Pinterest presence set up on the social network and on your website, you’re ready to find or create the visual content to be pinned. Since visuals are the crux are the reason why the social network exists in the first place, you want to make sure your pin’s visuals are compelling enough for users to click, like, or comment on. The best part about this whole step is that you don’t have to be a professional designer to make engaging Pinterest visuals. Check out the following free resources to create top-notch visual content that will blow your Pinterest followers out of the water:The Marketer’s Crash Course in Visual Content Creation: Learn the basic principles of design and apply them to your next pin design — we’ll even suggest a few tools to help you create top-notch visuals. How to Create Five Fabulous Infographics in PowerPoint: One of the most successful visual formats on Pinterest is the infographic … but it can feel daunting to create one of your own. Have no fear: just download this template and follow the steps in this blog post for creating an infographic in under an hour.17 Customizable Templates for Shareable Graphics on Social Media: If your goal is to get your pins repinned, definitely check out these free templates. Whether you’re posting inspirational quotes, an image to promote your latest blog post, or just a photo of your product, check out this template to spruce up your images.75 Free Stock Photos to Use in Your Marketing: Don’t really want to spend the time creating graphics for Pinterest? Pick one of these 75 free stock photos as the image in your pin instead. There’s no strings attached. Seriously. 4) Make sure people can easily find your content on Pinterest.So after you’ve created all of this great content for Pinterest … you want to make sure people can actually discover it. Yes, people will find it if others engage with you, but one of the most common ways they’ll find your content is through search. So make sure you’re prepared for search with this comprehensive guide to Pinterest SEO.5) Optimize posts to get more engagement.Besides optimizing for Pinterest search, there are a few other ways you can change up your content to get more comments, repins, and likes. Check out this data by Dan Zarrella to see how image height, description length, or word choice can affect your success on Pinterest. While these aren’t hard-and-fast rules, the data can give you a general direction to take — and after a while, you’ll have concrete data about your audience to inform your future Pinterest posts. 6) Take your Pinterest content elsewhere by embedding pins and boards.There are two other ways you can add Pinterest content to your website besides adding the ‘Pin It’ or ‘Follow’ buttons. You can actually embed Pinterest boards (just like we did in this post)! It’s pretty easy to do — you’re mostly copy-pasting code into your website or blog — but there are a few crucial steps to follow that most forget to tell you about. Check out this blog post to learn more about embedding Pinterest widgets on your website.7) Measure and iterate on your Pinterest presence.So after all that creation and optimization, you’re going to want to prove to your boss that your time is well spent on Pinterest. Get a run-down of Pinterest’s latest analytics tool update, learn how to track specific campaigns on the platform, and see which metrics are most important to investigate on the social network.Bonus: if you’re committing to Pinterest over a longer period of time, we’ll give you some formulas to calculate the long-term growth and success of your efforts. So go on, download our guide to optimize and measure your Pinterest account!What else do you want to learn about Pinterest for business? Share your questions with us in the comments, and we’ll update the board throughout the day with resources that can help. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Social Media Strategy There’s been lots of talk lately about Millennials and their roles in helping nonprofits (including on this very blog). It seems people are a bit confused as to how to connect with them … and by them, I mean us. As a 24-year-old Millennial, I often get asked how others can bond with my age group. These organizations are desperate to understand exactly what makes a Millennial tick.Churches are no exception.Many twenty-somethings fall out of the habit of attending church on a regular basis. But, the newest group of Millennials is taking it to a whole new level. The Barna Group, a national research organization, found that 59% of people between the ages of 18 and 29 drop out of church after regularly attending as a teenager. While reconnecting with this demographic may seem impossible, it’s not!There are a few approaches every church — and frankly, any marketer, business owner, or organization — can take to connect (or reconnect) with Millennials.Embrace the way Millennials want to communicate.Lately, when reading about Millennials, I’ve commonly seen the phrase “understanding the communication preferences of Millennials.” In order to really understand how Millennials communicate, you have to start by understanding the way we communicate isn’t a preference.The iPhone came out in 2008 — I was 18 years old and a senior in high school. Even before then, though, cellphones were already widely popular, and I don’t even remember a time before computers.This technology, passed on by the generation before mine, is innate to how I communicate. By understanding that one concept, you have the opportunity to connect with Millennials in a whole new way.Instead of seeing the Millennials in your church as young people who choose to communicate differently from you as a way to be rebellious, you’ll see them as another group of potential members of your congregation that want to interact with your church, but in non-traditional ways.Offer programs specifically for Millennials.Let’s face it: Every generation is different from the next. Your parents’ generation had a tough time connecting with you when you were 20, too. This isn’t a new phenomenon.This feeling is extended to the churches I work with. Especially while at church, we all — Millennials included — want to feel needed, accepted, understood, and successful.So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. Show the young people in your church how much you respect them by valuing their opinions and ideas.Stay current — adopt new technology.A great way to show Millennials that you value them is by investing in new technology, like iPads in your church or an interactive website or online community where this younger generation can share stories and learn from each other.This can be driven through social media channels, like Facebook or Twitter. It’s also optimal to use your blog often to connect and give the Millennials in your church a place to keep up with information. Remember that the church has been addressing new ways of communicating for centuries, and it’s okay if you communicate differently!One of my favorite things about going to church is seeing hundreds (or sometimes thousands) of people of different ages and life stages in one place. The last thing you want to do is neglect one of those groups of people.An ideal way to connect to Millennials in your congregation is to give them the option of receiving information in a different way. Instead of making all the important information only available in your Sunday bulletin, show Millennials, and other tech-savvy people in your church, that you value how they consume information by putting it on a responsive website or church app that can be accessed on mobile devices.It’s okay to start small!If you feel like you aren’t there yet, that’s okay! The first step is to just start getting content out there. Here are some easy steps you can take to start building those online relationships:If you have an event, pick a specific hashtag Millennials can use to engage online, like #sundaypray.To get your blog off the ground, start by finding a good story to tell from your next special event and share it on your blog.If your website isn’t as modern as it could be but you don’t feel ready for a website redesign, start by working on getting your information organized and up-to-date. This will help keep your audience engaged and keep your website relevant to new members.If you’re a church leader who is overwhelmed by the feeling that you are falling behind when it comes to connecting with Millennials, know this: It’s not too late. Churches are on the cusp of great opportunity.Technology is constantly changing, and it can feel difficult to keep up when your audience consists of such a wide variety of ages. But connecting with Millennials through new communication techniques today means that you are setting the stage for a connected congregation in your church’s future.After all, Millennials won’t be Millennials forever.What are some of the tactics you use to engage younger demographics and get them more involved with your religious or community institution? Topics: Originally published Jan 16, 2014 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
New Delhi, Oct 25 (PTI) Indians should be “grateful to the English” for bringing the country back to “sanity, civility, stability and to its past glory”, says Indian origin England-based author Lord Bill Lall, contesting Congress leader Shashi Tharoor’s views on the British empire.It is sad that people of great standing like Tharoor and others “speak and write against England” without “really probing into the heart of England and the English people”, the 85-year-old author said during the recent launch of his new book “England My Love”.The businessman and chartered accountant by training, who has been living in England for over 60 years, holds the title of Lord of the Manor (Woodlands). He has written about his life and how he made it big in his adopted country in his new book. Singing hosannas to the British, Lall admitted his book is “pro-English”. He said it was the English that laid the foundations of “modern India” by establishing strong modern institutions. “What keeps India united today is… its professional army, its civil service, central revenue collection system, police force, education system and other modern institutions,” he told the gathering. In his view, Tharoor, Jawaharlal Nehru or Manmohan Singh would not have been famous had they not studied and lived in England. Tharoor, in the recent past, has been vocal about his position on the damages caused to India by the British Empire. In a speech in Oxford University in 2015, Tharoor spoke in depth about the reparations owed to India. His books “An Era of Darkness” and “Inglorious Empire” examined the effects of the same in great detail.advertisement “I would ask him (Tharoor) and others who speak or right against England to study closely what England did for us, analyse deeply… and codify all that what England did for us, which, in my opinion would build up to the size of Ramayana,” said Lall. We owe so much to England and there is still a lot more we can and should learn from the country, said the NRI during the launch of the book on Tuesday. “Nehru and Gandhi would not have been world famous figures, had they not lived and studied in England,” he said. Manmohan Singh would not have transformed India from bankruptcy to an economic success had he not studied and lived in England, claimed Lall, who has also written “Rich Man Happy Man” and “How to Grow Rich and Enjoy Life”.Published by Sterling and priced at Rs 300, “England My Love” tells Lall’s story of an immigrant making it big in a foreign land. It also claims to give invaluable insights into the country, English people and their culture — be it the weather, their passion for sport, food, drinks or how they spend their holidays. PTI MG MINMIN
Social Media Marketing At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. Imagine what their analytics must look like!From broad agency accounts to specific accounts dedicated to certain NASA missions, their social media isn’t selling products or services, but rather inspiration.NASA has nailed down an elusive social media success around an incredibly complicated and naturally curious topic. Even with so many different accounts, NASA has managed to create meaningful connections with followers and spread a consistent message.Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns.How to Tell Your B2B Brand StoryIf there’s one thing NASA knows—besides the mysteries of space, it’s their own voice. They have cultivated a brand image and tone that is based on history, exciting developments, generating buzz, some professionalism and a nerdy sense of humor.In an environment where voice can vary from platform to platform, this is quite the accomplishment. From quick Twitter quips to informative Instagrams and straightforward Tumblr posts, NASA sprinkles their updates and science lessons with pop culture, striking images and conversational language. This tone complements their mission and still relates to the average follower.To follow NASA’s lead, B2B companies first need to find their voice. This means fully understanding your company, its intention with customers and its future goals.For example, if you want your brand to be community-oriented, write like a community leader who cares. If you want your brand to be strictly professional, keep your tone clinical and simple.The point of even giving your brand a voice is to humanize your company. A personal way of conversing as a brand allows you to participate in conversations naturally with followers.Find your voice by asking yourself the following questions:What do I want to accomplish with my social content? Maybe you want to educate or promote. This answer will guide the voice of your content.What tones complement the voice I want? A tone is an expression of language that supports your overall voice, so find a few that are good for your brand.What emotions are you trying to evoke in your customer? Identifying the emotional connection can help nail down the voice you are looking for.Once you’ve established your voice, you can begin to develop your story. NASA has the advantage of having a built-in story of exploration and discovery, but you can also find the story you want to tell by using themes and hierarchies within your content.Telling a multi-channel story, as NASA does across the many social platforms, all connects back to your central goal. A story, regardless of the form it takes or how it is presented, should be specific in nature and relate to the interests and needs of your customer.Sell the Value, Not the ProductSometimes marketers can get lost in the microscopic focus of selling a specific product or service. Boasting the features of something and harping on its shiny new elements is an easy trap to fall into. But in the long term, it’s not about the minutiae of a single aspect of what you offer.It’s important to take a step back and present the value of your company in a macro sense. For NASA, they have the ability to share information about an up close photo of the surface of Mars or an infinite photo of Saturn’s rings, which is literally a zooming in and out of their content. But from a deeper level, they are trying to inspire their followers and generate genuine interest in their missions and work.Their move to post a photo of dwarf planet Pluto before the official press release of the New Horizons’ results was an impressive show of giving followers excitement and capitalizing on anticipation.They knew the value of NASA is providing these fresh facts to a public with curiosity about the universe. Companies can also deliver social content of a similar vein by discussing the ways their product or service solves problems, avoids issues or brings certain emotions to customers’ lives.Think about how your customers’ lives will be improved by making a purchase with you. Pinpoint a before and after effect to really determine the value of your product or service.You can also use the tactic of value and authenticity in generating leads, improving sales and affecting the company as a whole.Involve Customers in Your ContentAnother strength of NASA’s social media marketing is to not just engage with followers, but to give them the opportunity to be a part of the social movement. B2B companies should also take user-generated content as a viable component of social strategy.The NASA program, called NASA Socials, gets followers involved in learning about and sharing information on the organization’s missions, people and programs. The program hosts events where social followers gather to get a behind-the-scenes look at labs and projects, hear from engineers and astronauts, and can meet fellow NASA enthusiasts.The content these fans create at the event also gives them the understanding they need to make shareable content in the future. When the fans tell the story, NASA’s story becomes more powerful.In a way, this is an even stronger tactic for companies because of the importance and reliability of brand advocacy and loyalty. Testimonials, first-person accounts and user-contributed content tell a more convincing and credible story.Here are a few specific ways you can involve your customers in telling your story:Free TrialOffering your product or service for no cost for a short period of time gets customers comfortable with your company. You can also build in the stipulation that they must share their story on social media to receive the free trial.Case StudyThe most traditional, but one of the most effective, forms of using your customers’ experiences to your benefit is to tell their story in your branding. A case study is proof positive your product or service has performed well in a real setting.Community ForumsFor hyper-specialized industries, it’s good to provide a forum for professionals to gather and discuss your product and new industry trends. You can use the ideas and opinions from the forum for social and blog content fodder.Guest PostsAsking a customer to write a guest post for your blog or to collaborate on content shows a dedication to a partnership and presents your company from a perspective with some weight.Getting your customers involved also shows you consider their input and are working to create an inclusive community. Customers who are part of a like-minded group will have more positive feelings about a company, increasing their word-of-mouth marketing and your sales.Infinity and BeyondNASA has infused their social content with originality, narrative and community. They take their mission in connecting with an interested public as seriously as an astronaut on a mission in space. They use their background in rocket science to good use in an unlikely place.B2B companies should take away important lessons from the visuals, language and content NASA generates. They don’t have to emulate the famous association, but can be inspired by both their images of planets and stars and their brilliant approach to inbound and social media marketing. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 9, 2016 6:00:00 AM, updated February 01 2017
When you’re looking for a job, you should expect to be Googled.When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled.When you send a guest contributor pitch to a blog you admire, you should expect to be Googled.The truth is, anyone that may end up working with you in some capacity wants to get a good idea of your work and your personality before responding to your email or getting you to schlep all the way into the office.Click here for free professional bio tips & templates that will get you noticed.That’s where you personal brand comes in. Your personal brand refers to the way you present or market yourself, your skills, and your work. And if you want to get past that initial Google search, you’re going to want to develop a personal brand that accurately reflects what you’re capable of.That’s why we put together the A to Z guide below. From consistency to networking, we’ll walk you through all of the elements that go into defining an impressive personal brand so you can feel good about those Google search results.The Complete A to Z Guide to Personal Branding 1) A: AuthenticityBuilding a brand around you requires quite a bit of soul searching. In the process, you’ll likely learn a lot about who you are, what you value, what your strengths (and weaknesses) are, and so on. These are all elements of your authentic self.When working on your personal brand, be sure to tap in to those layers — those things that make you, you.2) B: BioYour professional bio provides a clear and concise summary of your professional background that can be used to represent you across a ton of different mediums — blog posts, social media, a speaker profile, etc. In many cases, it serves as a first impression — which is why it plays such an important part in defining your personal brand.Trouble is, most people fail to keep it updated.”A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to ‘shoot one over via email’ and have approximately one afternoon to come up with it,” explains HubSpot’s Lindsay Kolowich.Don’t fall into this trap. If you need help ensuring your bio reflects your best professional self, check out our free professional bio guide, complete with plug-and-play templates to help you get started.3) C: ConsistencyThanks to the internet, discoverabilityOne example of how to exercise consistency in your personal branding would be to align your username across all of your social channels. This approach is more memorable and it makes it easy for folks searching for you across platforms to surface the right account quickly. Just be sure the username you choose reads professional.Think: RoseJMills across everything instead of MissRose8794, RosiexMills87, and RJM8794.In addition to username, employing a consistent headshot across your online accounts is also a personal branding best practice. Take a look at how HubSpot Co-founder and CTO Dharmesh Shah sticks with the same headshot across his Twitter, LinkedIn, and Inbound.org profile: Job Search Topics: 18) R: ReputationWhen it comes to reputation as part of your personal branding efforts, there are two key areas you want to focus on:1) Your online reputationThe process for making most major decisions starts with a Google search. And when it comes to your personal brand, your online presence can and will reveal a lot about you, your work, and what it’s like to work with you.To keep tabs on your online reputation, set up a Google Alert for your name so you receive a notification every time you appear in a piece of content. This is a great way to track positive mentions of your name and your brand, while keeping a close eye on fires you may need to resolve.2) Your offline reputationYour offline reputation is determined by several factors including, the quality of your work, the way you treat other people, the way you respond to feedback, and the impact you’ve made on others.To achieve positive outcomes in all of these areas, you need to be committed to constant improvement by tapping into your self-awareness and self-regulation to ensure you’re putting your best foot forward.19) S: Social MediaFor many people, personal brand and social media go hand in hand. In other words, if you want to establish a personal brand, you need to establish a social media presence to support it.That being said, simply having social profiles that you post to regularly isn’t enough. You have to be strategic about your social output — what you post, when you post, and why you post — to ensure that it reflects the behaviors and values that anchor your personal brand.Here are a few of our favorite tips for using social media to advance your brand:Follow people you admire. What types of content are they posting? How frequently? How do they engage with their followers? Make note of their strategy and look for nuggets that you can incorporate into your own.Align your title, username, and headshot across platforms. We mentioned this up in the consistency section, but it bears repeating. Make it easy for folks to identify you and what you do by maintaining consistent identifiers across accounts.Post often. Part of building a memorable brand boils down to properly setting expectations. Commit to posting at least once a day on particular channels so people can rely on your for consistent, fresh updates.20) T: TrustA great way to build trust and advance your personal brand is to ask those you have a strong professional relationship with to write a recommendation or testimonial that you can then use across your website or social accounts.Here’s a great example from experience marketing professional John Bonini’s personal website:Stumped on whom to ask for a testimonial? Try to capture a variety of people — managers, folks you manage, contacts at other companies you’ve worked closely with, etc.21) U: Unique Value PropositionAs a professional, what problem do you solve? What value do you add? How do you make a difference?Asking yourself questions like the ones above will help you determine your unique value proposition — a pivotal piece of your personal branding strategy.Think of your unique value proposition as the key differentiator that people will use to evaluate your personal brand and determine what makes you the most qualified person to do XYZ. You can use this on your resume, in a LinkedIn summary, or on your professional website.22) V: VisibilityOnce you have a foundation for your personal brand, it’s time to spread the word.One of the best ways to increase your visibility is through a strategic content strategy, where you’re focused on delivering your unique value through the mediums that matter to your audience. This could be blog posts, courses, email campaigns, video content, webinars, etc.Allen Gannett, CEO of TrackMaven, has done an impressive job increasing his visibility on LinkedIn through his #AllenAsks video series that has helped him grow his followership from a few thousand to over 35,000…. plus it certainly doesn’t hurt your credibility when you’re creating content with Mark Cuban. Nicely done, Allen.23) W: Well-roundedThis one may seem a little confusing at first. After all, your personal brand is typically centered around the one thing you do better than everyone else, right?In most cases, yes. You want to become known for one thing — like being an expert in classical music or a seasoned pastry chef. However, there are advantages to knowing and owning your niche, while also maintaining a basic understanding of a variety of unrelated topics.Why waste brainpower on broadening your knowledge? It’s simple: Knowing a little bit about everything makes you more relatable. It makes it easy for you to talk to people, which in turn, makes it easier for you to build connections that can advance your person brand.24) X: X FactorSimilar to your unique value prop, your “x factor” is the thing you bring to the table that your competitors or other folks in your industry do not.Think of it as your very own disruptor.Maybe you have access to an extensive network of influencers that are willing to work with you on projects, or you’ve been recognized as the top content marketer of the year for three years running. Whatever your “x factor” may be, it’s your job to bake it in to your personal brand.25) Y: YearWe’ll admit it, coming up with a term for ‘Y’ was a little challenging, but this one is actually important.Make a conscious effort to update all of your personal branding assets — resume, professional bio, LinkedIn summary, author bio, personal website, etc. — on a yearly basis as a best practice for maintaining an up-to-date professional narrative.If nothing else, this will help you avoid all of those “Oh sorry, I don’t work there anymore” emails.26) Z: ZealousIf you’ve made it this far, well, we’re impressed. Thanks for sticking with us.You must really be really zealous in the pursuit of personal branding knowledge. And that’s an admirable trait. Why don’t you try working it into your professional bio?What are your best personal branding tips? Share them with us on Twitter @HubSpot. Originally published Nov 9, 2017 8:00:00 AM, updated July 28 2017 4) D: DirectionWhen it comes to determining the success of your personal branding efforts, how will you know when you’re making progress?This is where the importance of direction comes in.Some of the most accomplished professionals have a clear sense of direction. This includes well-defined goals, a long-term vision, and a handful of vehicles to drive that vision forward.Before you make any major personal brand plays, stop to think about the professional direction you want to go in and then plan your next steps accordingly.5) E: EvolutionaryOld Spice. Pabst Blue Ribbon. Instagram.Source: Logo InspirationsThese are all hugely successful names that have undergone dramatic rebrands over the years. And there’s something to be said about their willingness to change and evolve.Much like these brands, it’s important that you keep a close eye on the success and relevance of your personal branding strategy and pivot accordingly.As you develop new skills, consider how you might evolve your brand to reflect that. Similarly, as certain mediums for promoting your brand fizzle, invest in new ones. Your personal brand should be consistent, yet constantly evolving to reflect the most current, accurate representation of you.6) F: FocusRome wasn’t built in a day — and you shouldn’t expect your personal brand to be either. Establishing yourself as an expert in your industry or a noteworthy resource for any given subject requires a focused approach to delivering value to your audience while upholding your unique values.In other words, don’t expect overnight results. Instead, focus on what you can do today to strengthen your personal brand tomorrow.7) G: GrowthConsider the skills you already posses and the skills you want to build to advance your brand. If you have a fairly large skill gap to fill in order to achieve your desired outcome, it’s important to have a plan for prioritization.As you move towards mastering the skills on your “to-do” list, start by ranking each one by highest growth potential. In other words, which skills do you need to tackle first to make the biggest impact on your overall brand? Which skills are going to help you grow the most?Start there.8) H: HumanThink about the last time you scrolled through Twitter. We’re willing to bet that for every profound, original post from one of the folks you are following, there were about 20-30 automated tweets with a blog post title and a link.While there’s nothing wrong with automating aspects of your online presence — social, email outreach, etc. — it’s important that you’re strategic about how you go about it.Here are a few rules of thumb to help you strike the right balance:Don’t: Share just a link to an article. Instead, add color commentary. Share the article and share your thoughts on it.Do: Ask questions of your audience. No matter what the platform, inviting your audience to participate in a conversation with you will help you get to know them and better position yourself as a trusted authority.Don’t: Send the same pitch to everyone. Take the time to do some research. The more personalized your outreach is, the more willing folks will be to give you a shot — whether it be a guest post, a consultation, etc.Looking for an example of someone with a human social media presence? Give Ann Handley a follow:9) I: InterviewsHere’s a piece of sage advice: Say ‘yes’ to every single interview you’re offered — whether it be for a potential job, a podcast, an article, etc.Depending on the nature of the interview, there are a few potential personal branding wins to gain by simply saying yes.For job interviews …Even if you’re not interested in the position on the table, going through the interview process can serve as a great exercise for refining and practicing your professional pitch, as it provides you with an opportunity to sell yourself and your skills.What’s more, the feedback you receive from the interviewer can be extremely helpful in improving your personal brand. For example, if the interviewer questions a particularly weak part of your resume, you may identify an opportunity for improvement or clarity.For podcast or written interviews …If you’re comfortable talking about your industry or area of expertise, landing an interview — whether it is audio or written — is a really smart way to gain exposure for your personal brand.Depending on the spot you land, an interview can help you get your name in front of a large audience — one you may have not had access to otherwise. And in many cases, one interview can open the door for another. Momentum for the win.10) J: Join Thanks to the internet and social media, there is no shortage of professional groups to get involved with. And aside from the obvious networking aspect, joining these groups can be extremely beneficial when it comes to growing your personal brand.How so?Joining a community or group centered around something you’re passionate about and want to be known for can help you:Develop new skillsImprove ideasEstablish yourself as a resourceGain inspirationDon’t know where to start? Here’s an overview of how to find and join a group on LinkedIn.11) K: KnowledgeIn many cases, your personal brand is rooted in your knowledge in any given area. And knowledge can go a long way in helping you establish credibility with an audience.If you have a personal website, which we recommend for anyone looking to advance their personal brand, use that as a platform to highlight your expertise and share information with others. By volunteering your insight through blog posts, ebooks, or case studies, you are demonstrating your willingness to help.Marketer and entrepreneur Sujan Patel runs an inspiring blog where he gives away a ton of professional advice for companies focused on scaling growth. As a result, he’s become known as a trusted resource with a “mind for marketing.”12) L: LeadershipAnyone in a leadership position will tell you that personal branding comes with the territory.Think about it: It’s important that you are committed to developing yourself before you can prove that you can help others develop in their careers, right?This means knowing your strengths and weaknesses, honing your emotional intelligence, understanding how you like to receive feedback, and so on. All of these aspects contribute to your leadership style, which ultimately plays a role in defining your personal brand.13) M: MissionIt’s a best practice for companies to define a mission statement that sets the stage for what they do and, perhaps or importantly, why they do it. This statement serves as a guiding light, pushing those in the organization to uphold the company’s values and purpose.When it comes to personal branding, defining a statement that is specific to your professional development can be equally as effective.Before you sit down to write yours, take some time to reflect on the following questions:What are your personal career goals?What core values do you hold?What does success look like to you?What are you most passionate about? Why?14) N: NetworkWant to earn guest posting slots? Speaking gigs? Awards and recognition? All of these personal branding milestones require you to start by doing one thing: meeting people.By networking and building relationships on a regular basis, you’re constantly inviting new people in that have the potential to shape your brand by offering new opportunities for personal and professional growth.Need help kickstarting your networking schedule? HubSpot’s Chief People Officer Katie Burke suggests playing “Evenbrite Roulette.””Search for events happening in your area in the upcoming week and attend the third event that shows up on the page,” she advises. 15) O: OpinionA lot of people shy away from infusing their opinion into their personal brand, as they worry they might alienate part of their audience or say something offensive. While this is a valid concern, sticking to sweeping generalizations and careful word choice can actually hold your brand back.After all, part of establishing an influential personal brand means that you owe it to yourself to take a stance on the issues that matter most to you. And depending on your line of work, there is most certainly room for your opinion as a defining aspect of your personal brand.The key to success here? Share your opinion — but share it alongside your experience. This communication technique will help others understand where you’re coming from and opens the door for conversation around the subject.16) P: Public SpeakingWhether you’re comfortable with it or not, public speaking is a tried-and-true way to extend your personal brand. Speaking engagements help to position you as an authority, grow your network, and earn the trust of a new audience.Feeling a little shaky? Here are a few tips to ensure that your next speaking gig serves as a positive reflection of your personal brand:Speak about something you know inside and out. The more comfortable you are with the subject matter, the more conversational things will feel. Speaking about something familiar lends itself well to personal stories and experiences, which helps to humanize you.Know your audience. While you should always focus on being your authentic self, recognizing who your audience is will help you better direct your content. For example, your humor might land with one group, but not another. Know when to pull back.Get feedback. Practice your talk in front of a group of coworkers you trust before taking the stage. Running through your talk in advance will help you feel more confident in your delivery and also bring to light any areas you need to work on.17) Q: QuirkinessOne way to infuse your personal brand with a little individuality is to lean in to your quirks — the little things that set you apart from others. For example, maybe you’re known for calculating complicated math in your head, or doodling your notes, or being particularly clumsy.Whatever your quirks may be, don’t be afraid to incorporate them into your personal brand. While they may seem senseless, they make it easier for people to relate to you, as they provide a level of interest and intrigue.Leandra Medine Cohen, founder of Man Repeller, provides a great example of how to play up your quirks as part of your personal brand: Don’t forget to share this post!
Mahendra Singh Dhoni may have put his international retirement on hold but he is unlikely to be selected for India’s three-match T20 home series against South Africa starting September 15 in Dharamsala.The team for the series is expected to be picked on September 4. The remaining two games will be played at Mohali (September 18) and Bengaluru (September 22).In all likelihood, the squad that blanked West Indies 3-0 is likely to be retained (subject to fitness) and the selection committee wants to continue building towards World T20 in Australia in October 2020.”There are only 22 T20 Internationals before India play their first World T20 game and selectors are clear in their vision that it’s time to move forward,” a senior BCCI official privy to developments in selection committee told PTI on Wednesday.”They are planning on getting a pool of three keepers ready for limited-overs, especially T20s,” he added.It is still not clear whether the BCCI brass or the selection committee will speak to Dhoni to enquire about his plans as they did before the West Indies tour when the former captain informed that he would be taking a break to serve his regiment in Territorial Army.”Retirement is an individual decision and selectors or for that matter, no one has any right to decide on that front. But they have every right to decide the roadmap for the 2020 World T20 and that’s to give Rishabh Pant maximum chances,” the official explained.It is learned that the second and third option for the selection committee is Sanju Samson, whose batting is considered to be on par with Pant and India A regular Ishan Kishan.advertisementWhile Pant remains the first choice across formats, the selectors are also factoring in the fitness and workload management.A few members of the selection committee will be in Thiruvananthapuram for the A-series and Samson’s performance will be keenly watched as he has made the squad for the last two List A games.As far as batting is concerned, the selection committee believes that Samson is ready for top-level cricket but his wicket-keeping is still work in progress.”Pant scored a fifty in the last T20 that he played. Ishan Kishan is in the A set-up. Do we even have an option of looking back when we need consistent big hitters on big Australian grounds?” the official questioned.Also Read | ICC’s cheeky tweet irks Sachin Tendulkar fansAlso Read | India vs West Indies: Keemo Paul replaces Miguel Cummins for second Test
Rescue efforts for people stranded in flooded areas were in full force Sunday, after a powerful typhoon dashed heavy rainfall and winds through a widespread area of Japan, including Tokyo.Typhoon Hagibis made landfall south of Tokyo Saturday and moved northward.The typhoon left four people dead, 17 missing and more than 100 people injured, according to public broadcaster NHK. The numbers were growing, underlining the damage from Hagibis, which means “speed” in the Philippine language of Tagalog.News footage showed a rescue helicopter hovering in a flooded area in Nagano Prefecture, after an embankment of the Chikuma River broke, plucking people from the second floor of a home submerged in muddy waters.Several other rivers had also overflowed, including Tama River near Tokyo, according to NHK.Authorities warned that the risk of mudslides remained.Some train service in the Tokyo area, much of which had halted, resumed from early morning, although others were undergoing safety checks and were expected to start later in the day.The World Rugby Cup match between Namibia and Canada, scheduled for Sunday in Kamaishi, northern Japan, was cancelled as a precautionary measure for safety reasons.The matches for Saturday had been cancelled. Stores and amusement parks had been closed.The usually crowded train stations and streets of Tokyo were abandoned as people were advised to stay indoors. But life was quickly returning to normal under clear sunny skies.About 17,000 police and military troops had been standing ready for rescue operations, under government orders.Evacuation centres had been set up in coastal towns, and tens of thousands of people had evacuated, praying their homes were still there after the storm passed.The typhoon disrupted a three-day weekend in Japan that includes Sports Day on Monday. Qualifying for a Formula One auto race in Suzuka was pushed from Saturday to Sunday.The authorities had repeatedly warned Hagibis was on par with a typhoon that hit the Tokyo region in 1958. But the safety benefits that Japan’s modernisation had brought were apparent. The typhoon six decades ago had left more than 1,200 people dead and half a million houses flooded.ALSO READ | 2 killed as fierce Typhoon Hagibis hits Tokyo, millions told to evacuateALSO WATCH | People and Trees Flung Across the Streets as Typhoon Hato Smashes into Macao
Former India captain and head coach Anil Kumble reiterated Virat Kohli’s idea of having limited venues for Test matches in the country and also urged authorities to “create better facilities for spectators”.India captain Virat Kohli recently suggested the idea of having five-Test centers at maximum for any series in home conditions. The Freedom Series between India and South Africa earlier this month was played in Vizag, Pune and Ranchi in front of empty stands on majority of the days.Kohli’s point after the series made a lot of sense as India hosts Tests at multiple venues but not all the stadiums are packed to capacity.Infact, a day before the start of the 3rd Test between India and South Africa in Ranchi, the lack of interest of the general public was evident as only 3000 tickets had been sold till the eve of the game.Kumble weighed in on the debate of having limited centres for Test cricket and agreed with Kohli’s point.”I think that has certainly been one of the ways of promoting Test cricket. It is also important to choose the time of the Test match. We all remember that during the festival of Pongal, a Test match used to happen in Chennai. And the start of the season used to be in Delhi. Bangalore would have a Test match, Mumbai would have a Test match, Kolkata of course.”I think it is important for Test cricket to promote these centres where people would know that these are the centres where you are going to play Test match cricket prior to the start of the season, so that you can market Test cricket and you can make sure that the crowds come in. When I was the coach, I think we played in six different centres. They were all new centres and the one centre it was packed was Indore. The atmosphere was brilliant. It [the stadium in Indore] is in the heart of the city. That was one of the reasons that the crowd could come in irrespective of the time of the day,” Kumble told CricketNext.advertisementThe legendary leg-spinner also pointed out access to stadiums need to improve especially in cities where the grounds are far away from the centre.”What we need to also do is to create better facilities for the spectators to come and view the game. You know, they need to have comfortable seats, the access to the stadium, ticketing I think use of technology is something that we need to look at when it comes to issuing tickets and then of course the basic comfort like food and water and toilet facilities.”If we can provide all of that, make the spectator really comfortable, then I think you will see a lot of people coming in to watch Test match cricket,” Kumble said.Kumble also agreed with BCCI president Sourav Ganguly’s view point that day-night Tests will bring in more spectators to the stadiums.”I think day-night Test cricket will certainly bring in the crowds towards the latter half of that game. You also need to choose the right time of the year because we’ve seen in day-night ODIs, the ball gets really wet because of dew,” Kumble said.Also Read | Virat Kohli not in favour of rotation policy for allocation of Test venues
Still wondering if you should participate in #GvingTuesday tomorrow? From first-time donors to your longtime, faithful donor base, this global day of giving is one of the most popular events of the giving season.Network for Good’s data shows that charitable giving on our platform on #GivingTuesday continues to grow. Since #GivingTuesday began in 2012, participating nonprofits raise more money in their year-end campaigns than organizations that don’t. And more nonprofits are participating every year. Due to the popularity of #GivingTuesday, more and more donors are participating, too!Even if you’ve procrastinated, these next 24 hours still offer time to organize a successful day of giving. Pull together your best impact stories, testimonials from community partners, and powerful images. Prepare an email blast and your social media posts, and spend this #GivingTuesday engaging with your donors. For other quick ideas, check out our Ultimate #GivingTuesday Checklist.
ShareEmailPrint To learn more, read: Posted on March 30, 2016February 26, 2018Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)We are excited to announce the upcoming dialogue, How Zika Is Shaping the Sexual and Reproductive Health and Rights Agenda, on Tuesday, April 12 in Washington, DC. This event is part of the Maternal Health Task Force’s Advancing Dialogue on Maternal Health Series, in partnership with UNFPA and the Wilson Center.As an international public health emergency with strong links to birth defects, the rampant spread of the Zika virus has garnered significant attention in the maternal health community. With both the transmission and implications of the virus intrinsically tied to the most disadvantaged women and their sexual and reproductive health and rights, the Zika outbreak presents an opportunity to set the conversation on access, quality, and equity of sexual and reproductive health care in affected countries.Interested in attending? See the invitation from the Wilson Center below to learn more details and register for the event.When: Tuesday, April 12, 2016 12:00 pm – 3:00 pm EDT. Light fare included.Where: The Wilson Center, 6th Floor Auditorium, Ronald Reagan Building and International Trade Center, One Woodrow Wilson Plaza, 1300 Pennsylvania, Ave., NW, Washington, D.C. 20004On February 1, the World Health Organization declared the cluster of microcephaly cases associated with the Zika virus an international public health emergency. The virus is spreading throughout more than 20 countries and territories in the Americas predominantly via the Aedes mosquito, but sexual transmission is also possible. Some governments of affected countries, such as Brazil and El Salvador, have issued advisories to women to avoid pregnancy – in El Salvador’s case, for the next two years.However, women in many of these countries have limited if any access to contraceptive and reproductive health services to prevent pregnancy. If they do become pregnant, finding and using maternal and newborn health services is equally challenging. The outbreak is especially detrimental to the most disadvantaged women in low income and rural areas, where sanitation is poor and resources are low.How can the global health community frame and lead the dialogue about women’s sexual and reproductive health and rights in Zika-infected areas? How can the Zika response be an opportunity to bolster health infrastructure and capacity in affected countries? Join us April 12 at the Wilson Center as we explore these questions and discuss solutions.PresentationsMarcia Castro, Associate Professor of Demography, Department of Global Health and Population, Harvard T.H. Chan School of Public HealthJaime Nadal Roig, Representative to Brazil, United Nations Population FundPanelAlaka Basu, Senior Fellow, United Nations FoundationAnne Burke, Associate Professor of Gynecology and Obstetrics, Johns Hopkins University School of MedicineChloë Cooney, Director of Global Advocacy, Planned Parenthood Federation of AmericaFrançoise Girard, President, International Women’s Health CoalitionRepresentative from the Pan American Health Organization (Invited)ModeratorsLaura Laski, Chief of Sexual and Reproductive Health, United Nations Population FundRoger-Mark De Souza, Director of Population, Environmental Security, and Resilience, Wilson CenterRemarksCongressman Eliot Engel, U.S. Member of the House of Representatives, New York 16th Congressional DistrictEvent DetailsRegister for the event here.Want to attend but can’t?Tune in to the live or archived webcast at WilsonCenter.org (archived webcasts go up after the meeting).Media guests, including TV crews, should RSVP directly with Francesca Cameron. Media bringing heavy electronics MUST indicate this in their response so they may be admitted into the building.Join the conversation on Twitter at @NewSecurityBeat and @MHTF and by following #MHdialogue. To find more coverage of these issues on the Wilson Center’s blog, NewSecurityBeat.org.See a video of the event>>Share this:
At the age of 16 years, 11 months and five days, Ansu Fati strode out onto the turf at Camp Nou on Sunday to make his Barcelona debut.Only one player – Vicenc Martinez Alama, in 1941 – has pulled on the famous Blaugrana shirt at a younger age in a Liga match. A star, many in Catalunya believe, is about to be born.Seen by many as the most talented player currently within Barca’s famed La Masia academy, Fati has been earmarked for success from an early age. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream And at a time when the likes of Sergio Gomez and Xavi Simons have made headlines for turning their backs on the Spanish champions due to a perceived lack of opportunities at first-team level, Fati’s emergence offers reassurance to supporters that those whose skills have been honed at La Masia can still break into the senior squad.This, though, would have seemed like another world to Fati as he spent his early years in his native Guinea-Bissau kicking around rolled up socks which he used as improvised balls. Brought up by his mother, Maria, he did not meet his father, Bori, until he was a six-year-old.Bori left his homeland in 2001 in a bid to begin building a life for himself and, latterly, his family in southern Spain. He worked a series of jobs before becoming a driver for Juan Manuel Sanchez Gordillo, the mayor of Marinaleda in Seville.Gordillo was able to help Bori bring his wife and children across from Africa, allowing Ansu to meet his dad and show off his footballing skills for the very first time.”I knew he liked football like any African kid, but not that he was so good!” Bori told Spanish radio station COPE following his son’s debut against Real Betis.Ansu’s ability quickly caught the attention of his new neighbours, and he was enrolled into the Peloteros School, who housed a training team at their base in Herrera, a small town located around an hour from central Seville.It was not long until professional clubs were taking an interest in Fati and, in 2010, his parents received a call from Pablo Blanco, the head of Sevilla’s academy, who invited both Ansu and his older brother, Braima, to join the club.Coached to play as a central striker, it took just weeks for Spain’s biggest clubs to learn of Fati’s gifts, with even Real Madrid and Barca declaring an interest in a player who did not turn 10 for another two years.Fati’s parents visited the academy headquarters at both Madrid and Barcelona to gauge which would be more suited to their sons’ upbringing, just as Andres Iniesta’s family had done 20 years previously. Coincidentally, both made the same decision for exactly the same reason.”Real Madrid offered us much more money but when I went to Valdebebas [Madrid’s training base], I saw that they had no residence for the kids. Although they would have put us in a house, we chose Barcelona because they did have residence for the boys,” Bori revealed.Sevilla’s sporting director, Monchi, also offered more capital than what was on offer at Barcelona to try and keep Fati in Andalucia, but the decision had been made.Unfortunately, Fati was forced to sit out a year in 2011 as Sevilla refused to pick him for matches anymore but, by 2012, he was a fully-fledged member of La Masia.Thrust straight into the Alevin A side, or Under-12s, he quickly became one of the team’s star players despite playing below his actual age group. He struck up a deadly strike partnership with Takefusa Kubo, and between them they scored 130 goals during their first season playing together.In 2014, however, Barcelona were punished by FIFA with a transfer ban that saw Kubo join a host of other foreign imports in leaving the club’s academy as they could no longer be registered.Kubo – once dubbed the ‘Japanese Messi’ – has now returned to Spain, having joined Real Madrid during the summer, and could even come up against Fati this season after being loaned to newly-promoted Real Mallorca for the 2019-20 campaign.Fati was able to remain at Barca during the cull of some of their best young talent, but did not make another appearance until 2015, when he could finally be registered again. His return to action was short-lived, however, as he suffered a broken tibia and fibula in a derby match against Espanyol that kept him out for a further 10 months.Upon his recovery, he joined the club’s Juvenil B side, and yet again he proved to be far above the level of both his opponents and his own team-mates.It was around this time that coach and former Barcelona attacking midfielder Jose Mari Bakero proposed that Fati shift away from the central striker role that he had been brought up playing in and instead concentrate on becoming a left winger so as to be able to work on his dribbling. It is a position that he has made his own with Barca’s Juvenil A side over the past 12 months, finishing as the league’s top scorer last season.That form saw Fati begin to demand more. He wanted to be playing reserve-team football, knowing that it is rare for players to earn a place in the first team unless they have first played for Barcelona B.Given he could not sign professional terms until the age of 17, there was the option of leaving for another club, who would merely have to pay a cut-price fee in compensation.With the highly rated Simons having already left for Paris Saint-Germain, Barca were not about to let another of their academy jewels go, as reports of interest from Manchester United and Borussia Dortmund began to surface.They eventually agreed to a renewal of his current contract, which formally keeps him at the club until 2022 with a release clause of €100 million (£90.5m/$122.5m). It is expected that, given his rise to prominence and his upcoming 17th birthday, negotiations regarding a further renewal of terms are not far away.Nevertheless, it turns out Fati had need not have worried about his first-team chances, as he debuted in Ernesto Valverde’s side before he had even made his reserve-team bow.”He has a lot of self-confidence, goes to space, faces one-on-one,” Valverde said post-match. “He is the youngest player I’ve ever handed a debut, but as with veterans, we look at performance, he can give us good performances and that’s why I gave him his debut.”That reaction, though, was not the one that had gone viral by the time Monday morning came around.A picture of him being embraced by Lionel Messi inside the Camp Nou home dressing room was posted on Instagram by the Argentine after full-time.Messi, who had watched Fati’s debut from the stands as he continues his recovery from a calf injury suffered in his first training session of pre-season, certainly seemed to be impressed by what he saw, with his actions harking back to his early days with the first team.A precocious teenager himself, Messi was taken under the wing of Ronaldinho, with the Brazil international then the unrivalled star turn and talisman for the Blaugrana.His relationship with Messi was seen, in retrospect, as a passing of the baton of responsibility to lead the side going forward; something Messi has done for over a decade now.Whether this moment will be seen as Messi finally finding a successor in the shape of Fati, only time will tell, but needless to say this is only the start of the 16-year-old’s story at Barcelona.He has a lot of chapters still left to write.
Real Madrid slumped to their worst-ever start in a Champions League campaign after failing to beat Club Brugge on Tuesday. Zinedine Zidane’s men were keen to turn a new page in Europe following their 3-0 humiliation at the hands of Paris Saint-Germain in their first outing of the 2019-20 season. But they were immediately staring down the barrel when Emmanuel Dennis fired the visitors into the lead nine minutes in at the Santiago Bernabeu. Article continues below Editors’ Picks Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Time for another transfer? Giroud’s Chelsea spell set to end like his Arsenal career Dennis hit a second before half-time to widen the deficit, and Thibaut Courtois’ withdrawal during the break due to an apparent injury only added another headache for the hosts. But they managed to fight back to at least claim a point, with Sergio Ramos and Casemiro popping up to seal an agonising 2-2 draw that spared Real’s blushes. They may have avoided defeat, but Madrid could not help plumbing historic depths in Europe’s most important club competition. 0 – Real Madrid have failed to win their opening two games to a Champions League season for the first time ever (D1 L1). Challenge. pic.twitter.com/o7Zjmau283 — OptaJose (@OptaJose) October 1, 2019 Never before had the Merengues started a Champions League campaign without a single win from their first two games since the tournament adopted its current format back in 1992-93. There was cheer at least for Ramos, who once again proved his knack of scoring crucial goals for his side in Europe as he headed home with a goal that was confirmed after a check by VAR. 7 – Since 2003-04, no defender has scored more headed goals in the @ChampionsLeague than Sergio Ramos (7 – level with John Terry). Spirit #UCL #RealMadridBrujas pic.twitter.com/klyC1yItJR — OptaJose (@OptaJose) October 1, 2019 With seven headed goals in the Champions League the Spain enforcer has drawn level with John Terry as the record-holder in his position since 2003-04.And Madrid will also be buoyed by the resolve shown in coming back from the brink. Not since 2006-07 had the Blancos manage to overturn a two-goal deficit and claim a point in the Champions League, the last time coming against Dynamo Kiev in December 2006. Next up for Zidane and Madrid will be Galatasaray, who welcome the most successful side in Champions League history to Istanbul on October 22.