Blatter hints at new evidence to challenge 6-year FIFA ban

first_imgAsked by The Associated Press for details of potential evidence, Blatter spokesman Thomas Renggli replied in a message: “We are working on it.”Blatter is barred from soccer through October 2021 after the Court of Arbitration for Sport upheld his ban for payments to one-time adviser Michel Platini. The case cost Platini the UEFA presidency, and stopped him from being a candidate to replace Blatter in the 2016 election.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe CAS judges said Blatter was “reckless” for paying Platini $2 million in uncontracted salary more than eight years after the former France great stopped being employed by FIFA.Blatter also effectively added $1 million to Platini’s FIFA pension fund reserved for executive committee members by extending entitlement against the rules for the years he worked as an adviser. LATEST STORIES Blatter tweeted the message to his 2.5 million followers from an account that was dormant since he was first suspended by the FIFA ethics committee in October 2015. It was revived this week. On Monday, he posted congratulations to Australian Open champion Roger Federer and then the cover of a new edition in Russian of his 2016 book, “Sepp Blatter: Mission and Passion Football.”Russia is the only country where Blatter, who is Swiss, has made a public appearance — at the World Cup qualifying draw held in St. Petersburg in July 2015 — since federal prosecutors in the United States and Switzerland unsealed sweeping investigations of alleged corruption linked to FIFA earlier that year.A Swiss criminal proceeding was opened against Blatter in September 2015 for alleged financial misconduct, but no charges have been made.The 81-year-old Blatter has often said he will return to Russia for the World Cup to fulfil a long-standing invitation from President Vladimir Putin.A second book is also expected to be published ahead of the World Cup. Blatter said last April it would document his 40 years with FIFA and 16 years as a member of the International Olympic Committee.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH AFP official booed out of forum French referee banned 3 months after kicking player MOST READ Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Typhoon Kammuri accelerates, gains strength en route to PHcenter_img Former FIFA president Sepp Blatter gestures as he gives an interview to news agencies on April 21, 2017 in Zurich. / AFP PHOTO / Michael BuholzerGENEVA — Former FIFA president Sepp Blatter claims to have “new facts” and wants to re-open the financial misconduct case that led to his six-year ban.“As new facts have appeared it’s time to question the decision of the Fifa Ethics-Committee — my suspension of 6 years!” Blatter said Friday on his reactivated Twitter account.ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises Brace for potentially devastating typhoon approaching PH – NDRRMC Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City 2 ‘newbie’ drug pushers fall in Lucena sting NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Read Next View commentslast_img read more

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How to Throw a Summer Party on a Budget

first_imgThe average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Storylast_img read more

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7 Facts About Women They Themselves Are Not Even Aware Of

first_imgIt seems like we know almost everything about women: how many words they utter a day, why they recognize so many shades of colors, and how much lipstick they ingest in a lifetime. However, scientists decided to dig a little deeper and found out many more interesting and unusual things about the nature of women. We admit they’ve got quite a few surprises for us.We gathered seven modern scientific research studies about women — some of which are very controversial.1. Women are good at remembering what should be done, not what has been done.Every woman is familiar with the situation of a man forgetting to buy certain foods or to take out the trash. There’s a scientific explanation for this fact. In 2015, Liana Palermo offered 100 men and women different tasks to test their memory with an interval lasting from two minutes to one day. As it turned out, women are better at remembering tasks for the future, whereas the completed tasks are forgotten as they are in men.Liana says, “In addition to their basic work, women have a lot of household chores and they have to keep a lot of information in mind. That’s how their memory gets trained.”2. Women are able to smell mens’ pheromones in a crowd.American sexologists stated that the healthier a man is, the stronger his odor is when attracting women. A woman can sense a man’s presence even in a perfume store where a dozen other women have just sprayed perfume on their wrists. Besides, a female’s sense of smell can even identify a man’s immunity. She just needs 3 seconds to do it!Scientists from the University of British Columbia concluded that a partner’s odor calms a woman down. It’s no surprise that a woman being far from her partner will sometimes wear his T-shirt to feel closer to him.3. Women fall in love slower than men.Regardless of what provokes love — the brain, heart, or hormones — men usually fall in love much faster than women. Some research showed that more than 25% of men fell in love between the 1st and 4th dates, while only 15% of women reached the same result.In doing so, many women confessed that even after 20 dates they couldn’t quite feel the butterflies in their stomach for men anymore. They needed a bit more time. After learning this, female insistence and selectiveness are quite understandable.4. Toxicosis during pregnancy is good for women.Canadian researchers from Toronto found out that toxicosis during pregnancy contributes to a healthy development of a fetus. Morning sickness and headaches are both a result of the defense mechanism that protects a fetus from harmful toxins. Thus, these unpleasant symptoms are actually good for a woman’s health.Women suffering from morning sickness often carry and give birth to healthy babies, and are much less prone to miscarry. Besides, toxicosis can have a positive impact on a baby’s intelligence. However, the symptoms like hyperemesis (excessive vomiting) and severe stomach pains are not as healthy. In cases such as these, you should immediately visit your doctor.5. The higher a woman’s IQ, the fewer children she has.British psychologist, Satoshi Kanazawa has calculated that a woman’s desire to have children decreases by 25% for every 15 extra IQ points she has. He concluded that humanity is generally becoming sillier because intelligent women don’t want to have babies or give birth to just one. They prioritize self-education, self-development, career, and travel.Kanazawa thinks that due to this reason, men often choose to marry women with more traditional values.6. The more children a woman has, the faster she ages.Researchers from the George Mason University in the U.S. found out that women who gave birth to children have shorter telomeres than those who didn’t. This means that the parts of chromosomes responsible for DNA protection get smaller with age. More than 2,000 women of different ages took part in the study, and it turned out that the more babies a woman has, the shorter her telomeres become.However, this can be caused by different reasons like stress, for example. “We don’t persuade you not to have babies,” researchers claim. “It is likely that women with shorter telomeres can give birth to more children in the first place.”7. Ladies in red make other women jealous.Adam Pazda from the Slovak Academy of Sciences took conducted an unusual experiment. He asked men and women to look at photos of women and express their opinions about them. Some women in the photos were dressed in red while rest wore other colors. The experiment showed that women actively respond to women wearing red clothes, seeing them as a threat to their relationship.Both men and women considered ladies in red dresses to be uninhibited and carefree. Women also mentioned that they wouldn’t want their men to communicate with such ladies like those in the photos.Sourcelast_img read more

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Lee Odden Explains How to Build a Top-Ranked Business Blog

first_img Q: What are your five favorite blogs? (Other than the HubSpot blog!) June 2006 keyword analysis A: I’ve written about 1,800 posts over the last 5 years so it’s a bit tricky to pick just one. Online Marketing Blog A few specific posts that are top of mind: Q: Blogging and social media may work for some technology-focused businesses, but what about businesses in more traditional industries? Do blogging and social media work for everybody? . The man who currently owns that spot is Lee Odden, a successful online marketer who, in addition to running a his popular blog, is CEO of   in the top spot. A: I started blogging for  .  in  The web has become very social and will continue to do so through technology that enables content sharing and connections. Search engine optimization is at the core of what we do in all our practice areas. Blogging and social media marketing efforts affect SEO and vice versa. Direct Marketing vs Social Media Marketing Make no mistake, measuring return on investment for marketing channels that are not direct response takes some creativity. But it is there and definitely measurable. to learn how to create a thriving inbound marketing blog. Q. What impact has your blog had on your business? Q: What’s your favorite blog post that you’ve ever written? Why? That’s valuable real estate — over 700 searches per month, according to our  . Lee was kind enough to spend some time earlier this week answering questions about his blog and online marketing.  Q: How long have you been blogging? A: Blogging, SEO and social media are all intimately intertwined. I don’t see them as completely different marketing channels, although there are distinct metrics for each. Dec 2003 What’s important is the mix that will best help the client reach their goals. Marketing on the social web is about helping customers reach their goals. Consumer information discovery increasingly involves more than just search, so involving blogs and social media to some extent is almost always a part of every client engagement. If we can see opportunities for our clients to reach and engage their customers in specific areas of the web AND it can be measured, then we’ll make recommendations accordingly. I like a lot of the  Top Rank Online Marketing  because the majority contain great information and many are entertaining. A: The first thing to do is “listen” and pay attention to what  others are blogging and doing within social communities. It’s simply not effective to publish and promote content via blogging and social media without being a participant. Get involved by subscribing to other blogs on and off topic to get an idea of voice, frequency and etiquette. Join social networks and connect with other like-minded people, share opinions, content and interact. Then you’ll have a foundation for going forward with your own blogging and social media marketing efforts. TopRankMarketing.comcenter_img I’d also recommend using an outside consultant that clearly practices what they preach. Getting advice from an experienced blogger/social media participant can save time, embarrassment and money. That’s a big part of what TopRank does in our blog and social media marketing practices: serve as a guide to help clients help themselves. If you search Google for “marketing blog” chances are you’ll find  A: Measuring the return on any marketing investment starts with setting goals. Knowing the audience, your objectives, a strategy and mix of tactics for reaching those objectives all lead up to the measurement piece. Internet marketing offers amazing metrics, far beyond what many offline marketing and advertising expenditures return. Webinar: Blogging for Business Digital PR and SEO: Social Media Monitoring A. Online Marketing Blog has been instrumental in growing our business. It generates daily new business inquiries, weekly inquiries from the media as well as candidates and marketing partners. Over 5 years we’ve posted over 2,000 articles on internet marketing topics and have been recognized in many ways for that besides growing revenue, which of course, is what pays the bills. A: We manage a list of over 500 blogs on our  Q. In addition to advising companies on business blogging, your company offers search engine and social media marketing services. That’s a lot of different things. Do you advise clients to get involved in all of them? Is there one channel that’s best? Or most important?  so I have a lot more than 5 favorite blogs. Originally published Jan 16, 2009 8:52:00 AM, updated October 18 2015 A: In terms of traffic, “25 Tips for Marketing Your Blog” posted in  We identify expectations, business needs and reconcile those with goals for a marketing program. SEO is easier to measure in terms of a direct association with revenue. Blogs can be measured in that way too. Getting ROI measurements out of social media and blogging efforts most often comes from an association with other known channels. For example, if a blog ranks well in search engines, then the cost per click can be identified for those keyword rankings and a valuation can be calculated. If social media or a blog post result in media coverage, then a value for what it would cost to hire a PR firm to earn that coverage can be associated as a return on the social media or blogging effort. Content Distribution Networks A: Great question. Running our business in terms of day-to-day operation has little to do with our blog. In terms of marketing and building thought leadership, it would certainly be possible to have a successful marketing program without a blog. It would involve other social media communication channels that allow two-way communications, frequent updates, engaging information sharing, etc – many features of a blog. However, with all that functionality contained right within blog software, I’d prefer to use blog software as a preferred way to create and promote content that inspires the kinds of conversations leading to new business, improved credibility and confidence in the TopRankMarketing.com brand. Q: Could you run your business without your blog? A: Within our organization my functional responsibilities involve our organization’s business strategy, business development, some training and marketing. Most operational duties are handled by my business partner, Susan Misukanis. The marketing portion of my job is to be the public face of our organization speaking at about 15 events a year and being social on the web via TopRankBlog.com, Twitter, Facebook, LinkedIn and other social channels. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BIGLIST Q: What do you tell your clients when they ask about the ROI of social media, blogging or SEO investments? Q: What’s the most popular blog post you’ve ever written? A: Sometimes blogging and social media do not make sense for reasons other than a specific industry mis-match. If a company doesn’t have the resources or appreciation/understanding of how blogging and social media work – tech biz or not – it shouldn’t bother. At least not until they make efforts to get up to speed with internal staff and/or via outside resources. Back to your question. Wherever there are people talking online about a topic, there is an opportunity for blogging and social media. Industry is irrelevant to predicting the viability of incorporating social media into an organization’s marketing and communication efforts. It’s the customers that matter and if customers or potential customers are involved with and influenced by blogs and social media, then companies that serve those customers should participate. If not, their competition will. Q: When you’re not blogging, you run an internet marketing business — can you describe what you do? Want to learn more about publishing a blog on your business website? Download the free webinar Q: What advice would you give to a small business owner or professional marketer who’s just starting out with blogging and social media?  has been the most popular. interviews we’ve done with SEO and social media peoplelast_img read more

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What Do Coke, Pepsi, Pampers, Dominos, Google and Facebook Have in Common?

first_img Facebook Marketing Are audiences more interested in understanding what the big brands are doing?  Do we look up to Coke and Pepsi and other great brands for inspiration?At HubSpot, we love to measure everything, and recently we completed a short study on how the use of brand names (including Coke, Pepsi, Dominos, Google, Pampers, Facebook,etc.) in article titles had an impact on blog article performance. The results were astounding.  Out of the approximately 100 articles published over a period of 50 days, just over 20% of them had major brand names in the title.  As you can see in the graph below, the articles that had a major brand name in the title generated 60% more page views on average than articles without them.Also, we published 6 articles with Google in the title, and on average they performed 50% better than articles without brand names in their titles.Surprisingly, while the use of brand names appeared to have an impact on page views and readership, it had little or no impact on comments (or conversation) and what appears to be a negative impact on inbound links.  The brand name articles got 3 fewer inbound links on average than their counterparts. If you’re wondering why we used such a short time frame for the study, it’s because blog articles are like annuities. Over longer periods of time, articles continue to amass more and more page views, which would skew the study.  The top-performing articles in all groups were spread pretty evenly across the time frame used for the study!Thoughts,  Observations and TakeawaysTiming Your Article Publication is Key — There was definitely a “news” factor to articles with brand names in their titles, and the timeliness of the publication coincided with the conversation about the brand on the Internet and in media.  (e.g. the Dominos and Pepsi articles).Visible Brands Serve as Case Studies — People and marketers in general love hearing what major brands are doing and how they are conducting their business.  A lot of companies like to emulate and learn from big brands. Familiarity Has an Impact on Viral Effect — People become bigger “sneezers” (per Seth Godin’s idea virus) when it comes to bigger brands because they are more familiar with them and their products. Have you noticed any interesting trends in how your blog articles perform?  Please share your thoughts in the comments! Photo credit: Nikita Kashner Video: Blogging for Business Want to learn more about publishing a blog on your business website?Watch the free video to learn how to create a thriving inbound marketing blog. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 11, 2010 8:30:00 AM, updated October 18 2015 Topics:last_img read more

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SXSW: Brian Solis – How Your Brand Can Succeed on The Web

first_img from the bottom-up within organizations. Social media gives businesses the opportunity to check perception and reality related to brands.  The social web democratizes the influence and how brands are perceived.  Solis referenced his FutureWorks suggests that you leverage features that have an impact on customers such as providing relevant tips, like social bread crumbs. If you are attending SXSW, be sure to check-in to Solis says . Today, at one of the first sessions of South By South West Interactive, Solis along with Jeremiah Owyang , Altimeter Group HubSpot’s Virtual Booth the opportunity to learn from its customers in order to improve its service. and check out our full SXSW content feed at Comcast The social web has changed how businesses interact with customers and has raised the bar for customer expectations. Solis believes that individuals are defining a new era of society and how we ultimately communicate with one another. The Web has brought a new level of transparency to business. Offline and online interactions combine to serve the overall brand of your business. by social media Comcast Solis brought panelists onto the stage with him to point out examples of companies using social media well to improve their businesses. Comcast Foursquare Originally published Mar 12, 2010 4:54:00 PM, updated October 20 2016 social media is causing corporate change Download the free video Solis highlighted research pointing out that women dominate usage on the social web and that they must be considered when marketing to and Dennis Crowley from Eliason : : than technology according to Solis. Understanding how people communicate with each other is a key to marketing success, and social media provides insight into what people care about and information they want from businesses.  People become fans of businesses online because brands offer and continue to provide value. Solis says that companies must have social media style guides to help the brand thrive on the social web. Having a clear voice online is important to engaging potential customers. Some companies using social media to market their businesses are missing an opportunity because they are driving people from social sites to boring static websites that don’t offer a valuable experience for potential customers. Frank from is principal of Video: How to Use Social Media to Attract More Customers and learn how to generate more business using social media. influencers Foursquare to illustrate the conversations that can happen on the social web. Engage gave key insights for businesses looking to succeed on the Web to a pack room of marketing and public relations professionals. http://blog.hubspot.com/sxsw Cases of Success addressed that social media gave as a place where people connect with people they want to meet in real life. As a marketer, : Social media is more about sociology and psychology . More than 1,500 businesses are currently providing offers to customers for visiting their business and using Foursquare by providing discounts and free goods. Dennis from Foursquare shared that by their one year anniversary, they now have 540,000 users. He defined Owyang FourSquare Jeremiah Comcast talked about the need to scale customer interactions for businesses. He noted that social media customer management software that will integrate social conversations into conversation prism , an award-winning new media marketing and branding agency in Silicon Valley.  He is also the author of the new book, punked Foursquare Learn how to use social media to attract more customers. Foursquare . CRM data will help companies scale online interactions. Customers don’t care about what department you are in; they want their problem solved. Jeremiah argued that customer support should report to marketing instead of technical services. He also mentioned a post he wrote about brands who got Brian Solis has 11 people on their customer service team to help monitor and address customer issues that are shared online. Frank points out that improving service can help to improve marketing and public relations because it has an impact on all facets of business. Measuring customer service should not be about the lowest handle time; it should be about solving problems. Frank says that companies need a chief customer officer to change the approach of how customers are prioritized within a business. . Companies need to get the organization ready from a policy and organizational standpoint.  Social media empowers customers not to make mistakes when making purchasing decisions, meaning companies need to pay attention to word-of-mouth.  Frank One example that was given: local businesses earlier this year started rewarding customers for using social network and helping information to spread online. Topics: Brand Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Search and Email Still Trump Social Media as Top Online Activities [Data]

first_img released this month by the Pew Internet & American Life Project, 92% of adults use search engines, with 59% using one on a typical day. But what’s most compelling is that, despite the significant growth in social media usage over the past several years, search and email are still on top as the most popular online activities. According to data SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack has really boomed since 2004, when only 11% were using social networks. That figure has more than sextupled to 69% in 2011. using social networks Young, Educated, Wealthy Most Apt to Use Search Marketing Takeaway With search and email still topping the list of the most popular online activities, marketers must be sure not neglect these important channels just to take advantage of the rise in popularity of social media. Remember, The rates of online adults performing most common online activities have remained fairly stable since 2002, with email use increasing 8% from 85% that year. Getting news online and buying products online have also moderately increased since 2002. There are no significant differences in search use by gender or ethnic background. However, search is most popular among the youngest adult internet users (those ages 18-29), 96% of whom use search engines to find information online. But even among the oldest internet users (age 65+), 87% are search engine users. However, the rate of online adults These same groups: young adults, the college-educated, and higher income adults, are also the most likely to use search engines daily. Discrepancies in daily search are much greater than discrepancies in overall search. For example, 75% of college graduates perform daily search, about 2.6 times the 29% of those with less than a high school diploma; and 78% of the wealthiest online adults use search engines daily, which is roughly double the 38% of those without a high school diploma. Originally published Aug 11, 2011 8:00:00 PM, updated October 20 2016 In addition, adults who have attended college (96%) and the highest income adults (98%) make more use of search engines to gather information online when compared with other adults. The widest discrepancy exists between college educated adults and adults with some high school education (81%), who are about 16% less likely to use search engines. successful internet marketing strategies leverage various tactics, channels, and platforms, including social media, email marketing, and SEO. Make sure your marketing strategy has a healthy mix of multiple channels and isn’t relying too much on just one strategy. Topics: Are you leveraging your long-tail keywords and your in-house email lists to maximize the results of your inbound marketing program?last_img read more

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The 7 Worst Marketing Emails You’ve Ever Seen

first_imgMarketing shouldn’t make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn’t suck this bad. Marketing should solve problems, not induce fits of rage.Raise your hand, and repeat after me. “I will stop sending marketing emails that makes people want to punch me.” Marketing automation shouldn’t be about doing more crappy marketing with less effort. Instead, it should be about giving people valuable information in a personalized and contextual manner. Let’s take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers.7 Unbelievably Bad Marketing Automation Emails1. Bragging About Clients: Really? You work with all of these companies? Wait…I don’t care! These companies are not related to my business, and it doesn’t matter what you did for them. It’s also great to see that you needed to send a super LONG email to brag about yourself; thanks for wasting even more of my time.Marketing Takeaway: Your prospects and leads don’t care who you work with. They care about what you can do for them. Send them marketing email that is customized to their business needs with specific recommendations for them. 2. Terrible Event Follow-Up: Could the email below be more obvious that it’s a mass email? This sender was so lazy, that he/she put everyone who attended two events on the same list and sent them all the same email. They also include three separate calls-to-action, and the first one for a free trial doesn’t even include a link. This couldn’t be less personal.Marketing Takeaway: Understand how each person gets added to your email list. Use this information combined with their interaction with your website and content to provide them with personalized content and calls-to-action (CTAs). And stick with one CTA per email, please!3. Failure to Test: Nothing (and I mean nothing) demonstrates a lack of personalization better than an error message that displays instead of the recipient’s name. By not sending a test email to check for technical issues, you can instantly lose credibility as a marketer.Marketing Takeaway: Great marketing automation is about more than just compelling content. It’s about making sure all the details are perfect. Your marketing is the first experience that a potential customer faces. Make this process perfect by testing your email marketing sends to ensure that the formatting and personalization features work correctly.4. Forgetting to Nurture: Really? We just met, and you already want to get married? That is often what bad marketing automation email can feel like. Too many emails like the one below go straight into the sales pitch without any prior nurturing.Marketing Takeaway: Plan your communication with prospects and leads to ensure that you have included several steps of sending educational information before transitioning into product-focused information.5. The Scariest Unsubscribe Link Ever: One way to make sure people never unsubscribe from your emails is to scare the heck out of them. Check out the email below: it has a three line long unsubscribe link. When I saw it, I thought about the terror that could be inflicted on me and my email address if I clicked on it. To top it off, this email is completely self-serving.Marketing Takeaway: Make it easy for people to opt in and out of your email marketing efforts. And again, don’t talk about why you are awesome. Instead, help make the person you’re emailing more awesome.6. Horrible Subject Line: An interesting subject line can make or break the success of an email. Nothing says compelling subject line like “Marketing List.” Seriously? That is just bad. To make it worse, this email goes on to prove itself irrelevant and REALLY long. It keeps going well past the screen shot below.Marketing Takeaway: Invest time in great subject line writing. Test different variations with A/B tests to determine which subject line copy works best for your business. 7. Complete Disregard for Targeting: What you see below is a seemingly well-designed and -written email. The problem lies in targeting. I am not a customer of this company. Their targeting is completely off. To make horrible targeting even worse, the email is about nothing. It has no clear action for me to take. It really has no purpose but to take up space in my inbox.Marketing Takeaway: Understand what your subscribers want from your email. Send them clear and actionable messages. Don’t waste paragraphs of text that basically say nothing. Keep your email copy brief with a prominent desired action.Email shouldn’t be evil. Email should be helpful! What other email marketing mistakes have you noticed in your inbox?Image Credit: Generation Bass Originally published Nov 15, 2011 9:00:00 AM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Mistakeslast_img read more

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How to Capture More (and Better) Lead Intel With Progressive Profiling

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Raise your hand if you hate filling out forms!So if I had to guess, I’d bet that a lot your hands are raised right about now. Heck, so is mine! But any savvy inbound marketer knows that forms are the way of the online conversion world. After all, how would we generate and reconvert leads as effectively without them?Easily build and embed forms on your site. Try HubSpot Forms for free.But as you can understand from all the hand raising, from a website visitor’s perspective, forms are a rather annoying part of redeeming offers on the web.Surely, there’s a way we can make the form completion requirement a little bit easier on them. It’s about creating lovable marketing after all, right?Advances in marketing technology to the rescue!Depending on the sophistication of your marketing software, you may already know about what we at HubSpot like to call Smart Forms — dynamic forms that leverage the power of context and adjust in length based on whether a visitor has already completed one of your forms in the past. In other words, Smart Forms know if someone has already filled out the form fields you’re asking for, and thus asks only for the critical information (which is usually even pre-populated) you need to ensure your contacts database stays up to date. But there’s another dynamic content kid on the marketing block, and his name is Progressive Profiling. Let’s talk about what makes this guy so awesome, and how you can leverage him — err, it — to help you increase your website’s conversion rates and capture even more valuable lead intelligence along the way.What Is Progressive Profiling?Progressive profiling technology, a feature that is usually an extension of dynamic form fields, allows you to set up iterative forms that enable you to designate which questions appear based on what you already know about a particular lead. That way, every time a lead fills out a form, you are progressively collecting valuable new information about them while keeping your forms short and easy to complete. This enables you to build up the amount of information, or intelligence, you collect about your individual leads without causing more friction in the conversion process. Ultimately, progressive profiling technology enables you to collect the right information from your leads — at the right times.While the specific setup process will largely depend on the capabilities and nuances of your marketing software, it will typically involve specifying which questions you want to be included in your progressive profiling queue — and in what order they should be shown to your leads. These questions will be shown only when other Smart Fields have already been completed by that particular lead. Let’s talk a little bit more about why progressive profiling is so beneficial, and how you can leverage it in your marketing.Why Is Progressive Profiling Beneficial?I’m so glad you asked! Progressive Profiling is beneficial for a number of reasons …1) Shorter Forms Lead to Increased Conversion RatesYou mean shorter forms mean higher conversions? No surprise here! Just like with regular Smart Forms, progressive profiling technology enables you to keep your forms short and sweet, without ultimately sacrificing valuable lead intelligence. Instead of asking for someone’s information all at once, you can iteratively ask different questions over time while keeping your forms short, meaning you don’t have to squeeze everything you want to know about your leads into the very first form they see.Because of this, the use of progressive profiling technology can decrease some of the friction associated with form completion, and as a result, increase your website’s conversion rates. After all, would you prefer to fill out a form with 4 fields, or a form with 14? Judging by all those raised hands earlier, I’d bet on the former. 2) Progressive Profiling Avoids Repetition If your business has gained a reputation as an industry thought leader and a provider of valuable content, chances are that new visitors aren’t the only people redeeming your offers. This means you probably have existing leads — people who have previously converted and are already in your contacts database — filling out your forms, too. So what’s the point of asking them to answer the same exact set of questions every time they’re looking to redeem one of your offers? To us, that seems like quite a lost opportunity.With Progressive Profiling, problem solved! Instead of being repetitive in the questions you ask, you can ask new questions every time a lead converts, enabling you to ask the right questions at the right times. Which leads us to benefit numero three … 3) It Allows You to Capture More, Valuable Lead Intelligence Over TimeIn an ideal world, you’d have tons and tons of information about each of your leads so you can better segment your marketing campaigns and nurture your leads — and so your sales team has more lead intelligence that enables them to sell to those leads more effectively. And while sophisticated marketing software can help you capture behavioral data about your leads over time — such as the types of content they’re reading or downloading, and the pages they’re visiting on your site  — sometimes the most effective way to learn about a lead is to directly ask them the questions you want to know about. But as you can imagine, asking them for all this information at once can lead to some pretty lengthy forms which will destroy your conversion rates — leaving you with absolutely no lead intelligence at all.So why not spread out your ideal questions over time and in a way that aligns with the lead’s stage in the sales cycle? With progressive profiling technology, you can do just that, asking for just the critical information the first time a lead converts, and then progressively asking for more detailed information over time as they become more qualified. For example, on a lead’s fourth or fifth visit to your site, you can pose more sales-centric questions, such as “Are you currently evaluating vendors?” or “What other products are you using?” As a result, progressive profiling can even help you shorten your sales cycle, as you can more accurately pinpoint which leads are sales-ready.It’s for the very same reason you wouldn’t bombard someone who has never visited your website and doesn’t even know what you sell with a call-to-action for your ‘Contact Sales’ offer. Again, it’s about asking the right questions at the right times. In this way, progressive profile allows you to build a more complete profile for each lead over time. 4) It Saves You Time Last but not least, progressive profiling technology can also save you the trouble of creating separate forms tailored to different landing pages on your website. For example, you might think that someone who ends up on your product demo request landing page is further along in the marketing funnel, and as a result, you might want to display a form that asks some more sales-specific questions. But with a progressive profiling tool like HubSpot’s, you can reuse the same forms across many different landing pages and rest assured that the right questions are being asked at the right time. This can save you a ton of time from creating a variety of specifically targeted forms.How to Leverage Progressive ProfilingThere are a number of ways in which progressive profiling can help you improve your marketing. Let’s talk about a few powerful use cases as well as some progressive profiling best practices to consider if you’re just getting started.Great Progressive Profiling Use CasesMaximize the Impact of Your Secondary Calls-to-Action: Offering secondary calls-to-action (CTAs) can be a great way to reconvert and nurture your leads, especially if the CTA is for an offer that naturally progresses the lead through the sales funnel based on their previous conversion event. But because a lead has already converted, Progressive Profiling will enable you to optimize your form for that second conversion, allowing you to capture additional lead intelligence you can use to better segment, nurture, and sell to that lead in the future.Improve the Effectiveness of Lead Nurturing Workflows: Naturally, you’ll also want to surface different fields for the leads in your lead nurturing workflows that appeal to their varying stages in the sales cycle. As you can imagine, Progressive Profiling makes this extremely easy and helps you get more lead intelligence out of your nurturing campaigns — which can be extremely helpful for your sales team. Push Referral Traffic Further Down the Sales Funnel: Driving traffic to your landing pages from external sources such as PPC, organic search, or social media sites? Because Progressive Profiling will show a set of very broad questions to new visitors and more specific questions for visitors who are already familiar with your content and company, you’ll be able to optimize your campaigns for both high conversion rates for new visitors and lead quality for known contacts.Use as a Survey Tool on Your Blog: Because a business blog typically attracts a lot of repeat visitors, consider embedding a progressive profiling form on the sidebar of your blog that acts as a survey, asking readers iterative questions about your blog, such as the types of content they’re interested in or other types of reader feedback that can help you improve your blog’s strategy and performance. It’ll never ask visitors the same questions twice! Progressive Profiling Best Practices Ask the Most Critical Questions First: While it may be tempting to make the first version of your form extremely short and sweet, make sure you’re still asking for the critical information you need to properly contact, segment, and nurture that lead in the future. After all, you’ll still want to be able to send them relevant content even if they never come back and convert on your website again organically.Start Broad and Then Get More Detailed: As you’re planning the order of your Progressive Profiling fields, start with the most broad questions first and then get to the more detailed, product-focused questions later when you have a stronger, more familiar relationship with the lead. Think about how you would logically conduct a conversation with a lead. You wouldn’t ask what their budget is before even determining if they’re a good fit for your product, right?Align Questions With Leads’ Likely Stage in the Sales Cycle: As your ordering your questions, also think about what stage in the sales cycle a lead would typically be in at this particular conversion. It might be helpful to conduct some analysis into your customer base about their average number of conversion events before closing as a customer, as well as the average length of your sales cycle. This can help you figure out the right questions for particular points along leads’ conversion path.Tailor Progressive Profiling Form Fields to Various Buyer Personas: Finally, consider crafting different Progressive Profiling form questions based on different segments of your leads. Then add these forms to any segment-specific landing pages you may be using on your website or in your lead nurturing workflows to enable you to capture the lead intelligence that’s specifically beneficial to that audience — making future segmentation and sales follow-up even more effective.What do you think about progressive profiling technology? How else can you leverage it to improve the context and personalization of your marketing? Originally published Feb 7, 2013 9:00:00 AM, updated February 28 2018 Lead Generationlast_img read more

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How to Build a Website Style Guide: Lessons from Working on HubSpot.com

first_img Branding Originally published Oct 16, 2015 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: I’d been working on the HubSpot website for several months when the déjà vu struck.My team and I were going over the initial wireframes for a new page. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. And, as always, we had ended up debating the most minute details.Do we use sentence case or title case for our headers? Did we decide to round the corners of our buttons? Which version of the logo did we want on landing pages? Hadn’t we had these conversations before?We all knew we needed to improve our process, but it seemed easier to put it off until after the next project. That is, until we reached a breaking point.It was time to make our process more manageable, scalable, and regulated. It was time to build our own website style guide. Here’s how it all played out. What’s a Style Guide?First off, we needed to define what was going into our style guide (or “pattern library”).Basically, a website style guide is a resource that defines all elements that go into the website: code snippets, design assets, guidelines for copywriting, etc. Some style guides focus more on design; others on development. Many style guides also formalize the best practices and processes for how the team should work together.The goal is to create a centralized hub of information that should allow anyone to understand and replicate the process of designing and building for your site. Building Our Designs From ScratchWith so many different designers and developers working on the website, we found ourselves with a hodgepodge collection of templates, style sheets, and modules on our hands. This was troubling, as there was no unified design that could be retrofitted into a cohesive style guide. Though this project was getting bigger by the second, we decided it would be better in the long run to start afresh and design brand-new styles for the site. We also wanted to incorporate some completely new elements, like adding a new font and reworking our form styles. And so we began the process of formalizing our designs. We decided to start with typography: choosing and updating font styles seemed relatively straightforward. Yet this seemingly simple update yielded some telling roadblocks.First, when I started testing out our approved font styles on existing pages, they didn’t always look as good as we’d imagined. It became clear that the font styles needed to be adjusted to be compatible with many different parts of the site; even then, some of our custom-designed pages needed to be reworked to fit the new styles.After typography, we backed up a little. We combed through our existing website, looking for patterns. Most pages were built with similar skeletons: some sort of photo header, various subheaders, blocks of copy or photos, and rows with one or two CTAs. We decided to make a list of the most important, repeated elements, and build those elements as reusable custom modules. We envisioned a set of full-width modules that could stack together to build any page.Making it ModularWhile the purpose of this style guide was to streamline our design and development process, it was also important that we created something non-designers and non-developers could leverage. The decision to make it modular was rooted in just that. By designing all the modules at the same time, we were ensuring that the style was cohesive, and we could mock up how pages would look with various combinations of modules. And even though we’d figured out an effective way to modularize our website, we still encountered some serious challenges.As we started to make final design decisions, I realized we’d all had slightly different ideas about how our site was going to look. Since the style guide touched so much of the website, we wanted to involve everyone who worked on design, development, or branding, however, it’s impossible to accommodate the insight and opinions of so many people. That said, we ended up making decisions that we deemed best for the website users, while building something flexible enough to allow easy updates.Preparing for the LaunchFinally, after months of designing, building, testing, and rebuilding, we had developed a set of modules for use across the HubSpot site. But how to display them?We wanted anyone using the modules to be able to understand the design principles that went into their creation. Furthermore, we wanted to create a reference for future designers on our team and anyone else who might need to iterate on our styles.After some discussion, we built out two pages to house our finished style guide: Foundations and Components. The Foundations page goes over our design and branding principles, including specific details regarding our typography, iconography, colors, logos, and imagery. The Components page shows those design elements in action: we use this page as a library of all our customizable modules used for website development. We then set up recurring trainings with the marketing team so that everyone could use the guide for their projects.And with that, the style guide had launched.Life After the Style GuideWhen we finished the style guide, I quickly realized that it wasn’t just a major revamp of our site styles; the style guide had totally changed how my team tackles new projects and interfaces with the rest of the marketing team.Now, all of our projects reference the style guide in some form or another. As soon as we receive a new project request, we check to see if it might be something that can be built solely through our style guide components. If not, we’re conscious of creating and building new elements that fit with our guide. When we receive a project that requires a more custom or novel approach, we’re cognizant of how we might be “breaking” our style guidelines; sometimes this opens the door to iterating on our current styles.The style guide has improved so many parts of our workflow, but I think these are some of the most important benefits:Design and development work together more efficiently. Before the style guide conversations, we didn’t have a shared vocabulary between design, development, and other stakeholders. Now, we all have a common reference point for our current and future designs.We get to work with cleaner, more scalable code. On the development side, our code base is now far cleaner and easier to maintain. Whenever I start a new project, I immediately reference the global styles and variables from the style guide. Furthermore, I can now make changes that will be reflected across all parts of the website. Our onboarding process has become more standardized. Getting new team members up to speed is so much easier when we can point to an interactive document to illustrate our design and development philosophies. The style guide also serves as an inventory of all our approved, polished design elements and their accompanying code, so there’s no need to track down old files or question whether or not something is out-of-date.Of course, it wasn’t just my team that benefited from the style guide: other members of the marketing team could now make their own pages without needing to wait for design or development resources. One of my coworkers was telling me how she was rebuilding a significant part of the website, a task which would have taken at least six weeks at her last company. The style guide allowed her to finish in about a day. How crazy is that?4 Tips for Building Your Own Style GuideA style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. And in many ways, it does: it’s a huge undertaking that will theoretically affect every page on your website. To build it properly, you need to make choices about countless creative details. To implement those changes, you’ll need to refactor or replace thousands of lines of existing code. It can be grueling. It helped me to remember that this is a one-time process that helps avoid those repetitive conversations in the future. Here are a few tips that I learned from the process: Before you start, designate the project leaders. I’d recommend starting with clear decision-makers on both the design and development sides so that you don’t get stuck waiting for your team to come to a consensus on any one detail.Look at other companies’ guides for inspiration. If you’re not sure where to start, go through other companies’ guides and pull out the parts that seem most important to your process. For starters, I’d recommend taking a look at Starbucks, GitHub, and MailChimp.Remember that your guide will change over time. It’s important to not get too caught up in nitpicky details. As long as you’re building your style guide to be easily maintained and updated, you can refine and iterate your styles over time. Make sure you DO change your guide. A style guide means that you don’t have to redesign your entire site to experiment with little changes, so try to make sure that your guide doesn’t sit stagnant post-launch. Start A/B testing, get user feedback, and observe how your team is working together.Ultimately, if your website is anything like ours — somewhat large, always changing, worked on by multiple designers and developers — a style guide becomes more than a nice-to-have. It’s a necessity. And it’s worth it, I promise. Want to check out the finished product? Our finished style guide consists of two pages, Foundations and Components. Both sections of the style guide were designed by Anna Faber-Hammond and built by me (Annabeth). We’d love to hear what you think in the comments section below. last_img read more

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Workflow Automation Explained, and 5 of the Best Workflow Automation Software For 2019

first_img Topics: iPaas Manual data entry might be one of the most tedious and inefficient tasks in the working world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. In fact, data entry wastes over 10 hours per week for certain sales teams.Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters — workflow automation.Free Guide: How to Master Marketing AutomationWorkflow AutomationWorkflow automation is technology that uses rule-based logic to automate manual work, like data entry and lead nurturing. By leveraging self-operating processes that run manual tasks, workflow automation can help your business save time and money, diminish errors, and boost productivity.Almost every department in your business can benefit from workflow automation. Whether it’s marketing, human resources, or finance, here’s how the technology can help you work smarter, not harder.MarketingSome of Marketing’s most repetitive tasks, such as sending emails and posting social media updates, can be automated with workflow automation. With marketing automation software, you can set up workflows that nurture certain types of prospects with email offers, and schedule your entire social media calendar.Human ResourcesInstead of having to manually enter all your new hires’ personal information, like addresses, social security numbers, and other employee information into payroll, expense, and insurance systems, HR automation software can do it for you in minutes.FinanceBy allowing you to build forms, design workflows, and track processes, finance process automation software can streamline all your travel requests, reimbursements, and budget approvals.5 of the Best Workflow Automation Software for 20191. NintexImage Credit: NintexWith over 3 million workflow applications operating on their platform right now, Nintex helps more than 8,000 enterprise customers manage, automate, and optimize their business processes, with no coding experience required.By offering a multitude of workflow automation tools — like process mapping, advanced workflows, and process intelligence — your business is able to map out each of your processes, execute them, and monitor their performance.2. KiSSFLOWTrusted by over 10,000 companies, including Domino’s, Michelin, and Pepsi, KiSSFLOW offers an all-in-one workflow automation software that lets your business create workflows that automate tasks in your human resources, sales, finance, administration & facilities, marketing, and purchase departments.With over 50 pre-installed business process management apps, such as expensing and sales orders, the ability to customize your workflow with conditions and triggers, and a reporting dashboard for your workflows, KiSSFLOW can streamline almost all your business processes.3. IntegrifyImage Credit: IntegrifyIntegrify is a workflow automation software that lets you build workflows in a drag-and-drop builder and run parallel or sequential flows. By being able to collaborate on tasks and requests, test your processes, and set up reminders, you can easily streamline your business processes and automate manual tasks.Integrify also offers workflow examples and a user knowledge base, a rest-based open API that allows you to integrate with external databases, and the ability to import and export data from Excel and even PDFs.4. ZapierImage Credit: ZapierWith the ability to connect to and share data with over 1,000 web apps, like Facebook, QuickBooks, and Google Drive, Zapier can automate almost any type of business process. All you have to do is build a workflow in their editor, pick the apps you want to include in your workflow, and design it.For example, if you want to be able to save all your attachments in Dropbox, you can design a workflow that automatically copies any attachment from your Gmail inbox to Dropbox and then sends you a Slack message about the download.5. FlokzuImage Credit: FlokzuWithout writing any code, Flokzu allows you to create tasks, deadlines, business rules, and notifications. Their software also sends pending tasks to each of your project’s assignees’ inboxes, and as each stage of a workflow is complete, it’ll automatically assign each new task to a user or role.Additionally, Flozku offers a reporting dashboard that displays your business processes’ performance and metrics, like the amount of currently delayed tasks there are, tasks assigned to each user and role, tasks completed, and the time each task took, which will give you the necessary data to refine and optimize your future workflows. Originally published Jan 24, 2019 7:00:00 AM, updated September 05 2019 Don’t forget to share this post!last_img read more

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Chris Gayle, Steve Smith among most expensive players in ‘The Hundred’ draft

first_imgThe England and Wales Cricket Board (ECB) has announced Australian duo Steve Smith and David Warner and West Indies opener Chris Gayle are among the most expensive players listed in Sunday’s draft for the new domestic tournament The Hundred.Smith helped Australia retain the Ashes in England last month while Warner endured a miserable series, managing just one fifty in five Tests.Paceman Mitchell Starc, who played just one Test in that series, is the third Australian in the six-man group who will command a 125,000 pounds ($159,400) reserve price, the ECB said in a statement.Sri Lankan Lasith Malinga and fellow speedster Kagiso Rabada of South Africa are the other players in the top bracket for the inaugural edition of the 100-ball competition, which will be played in July-August next year.Five of the eight city-based sides will have an Australian in charge with Shane Warne, Darren Lehmann and Tom Moody among them. None of the men’s teams have a local coach.Twenty20 stalwarts Rashid Khan of Afghanistan and West Indian Andre Russell, with an identical 100,000 pounds reserve price, are among 239 players from outside the UK to enter the draft.England World Cup winners Mark Wood and Liam Plunkett headline the 331 domestic players who have put their names forward for the draft.”Teams will select 12 players on the night – with a maximum of three overseas picks – who will join the already-announced England red-ball contracted players and Local Icons,” the ECB said in a statement.Also Read | No Gayle, Russell in West Indies squads for Afghanistan seriesadvertisementlast_img read more

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A Simple Strategy for Running an Email Marketing Test

first_imgAs a busy organization, it’s rare that you have time to even think about testing your nonprofit email marketing. You’re focused on getting your newsletter or announcement out the door so you can get back to what you do best.But what if running an email marketing test didn’t need to take a ton of time? What if, instead, it could fit in with the work you’re already doing and still provide the insight you need to improve your results?It starts with understanding what you want to test.Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.Here are some easy and telling tests to start with:Subject lines: Create two different subject lines for the same email communication. For example, if you’re planning a fundraising event, you may want to test if adding the event date or name to the subject line influences open rates.Long versus short copy: Create a shorter version of your newsletter with teasers and links to your website or blog and another that includes more content within the design of your email.Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. To help perfect your CTAs and see what’s working, you can test different copy and even experiment with different buttons within your email.Other tests could include the time of day or day of the week you send, with an image or without, and the placement of a CTA button or link.Now, decide how you’ll measure your results. For subject lines, your most effective metric will be open rates. This will tell you how many people saw your email in their inbox and took the next step to open it.For tests within the copy of your email, focus on clicks. This will tell you how many people not only opened it, but who also viewed your content and took some action within the email.Think about what you’re trying to learn. If your goal is to find out how the length of your email or the type of content you include influences donations or registrations, you’ll want to track donations and compare them with previous results. If you’re driving traffic to your website or blog, you can use a tool like Google Analytics to track referral traffic to your site.Once you know what you want to test and how you’ll measure your results, now you can put the test in motion. When it comes to who you’ll send your test to, you have two options: You can either split your entire nonprofit email list in half and send one version to each, or take a random sample and do a pre-test.A pre-test is an excellent way to find out what works before sending an email to your entire list. This knowledge can greatly improve your overall response rate. It also protects you from sending a poor performing email test to a large portion of your list and wasting your efforts. To pre-test, choose a random sampling of 100 people from your master nonprofit email list, then split that group in half and send each half one of the two test campaigns.Once you have everything ready, send your test emails. The great thing about email is that you get your results quickly. Within a 24- to 48-hour period, you’ll know which email communication got a better result. (It takes weeks when testing with direct mail!)Declare your winner, send that email to the remaining members of your list, and watch the results come in.It’s really that simple.Testing your nonprofit email marketing is about listening to your audience—something nonprofits know better than anyone! Let their actions tell you what’s working, what’s not, and what you could be doing differently. This will not only help improve your email marketing but will let you better connect with the people who matter most to your organization and attract more donors, supporters, and volunteers.As Constant Contact’s Content Developer, Ryan Pinkham helps small businesses and nonprofits recognize their full potential through marketing and social media.last_img read more

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5 Ways to Use Email to Drive Participation at Your Next Fundraiser

first_imgRunning a successful fundraising event is easier said than done.You put in weeks of planning with the ultimate goal of getting as many people as involved as possible, and you want to make sure your hard work pays off.One of the most important tools you have to promote your next fundraising event is email marketing.With email campaigns, you can reach your audience members directly and send targeted messages that build enthusiasm and provide the information they need to get involved.Here are 5 ways you can use email to drive participation at your next fundraiser:1. Save-the-dateA successful event relies on advanced planning. Once you have a date nailed down for your event, make sure you get the word out so your guests can add it to their calendars ahead of time.This initial email doesn’t have to include all the details — the point is to give some notice and get your audience excited early so you can build on that interest in the weeks ahead.If the event is open to the public, you can also post about the date on your social media accounts. Encourage your social media fans to join your mailing list so they won’t miss any future details.2. Send a formal invitationAs more of the specifics come together, you’re ready to let your contacts know all about the great things you have planned.The more personalized you can make your invitation the better. For example, if your fundraiser is an annual event, start by following up with last year’s attendees with a “Hope to see you again this year!” themed message.Or, if you’re sending the event to media contacts, consider sending them a press release rather than a general email invite. Think about how you can deliver the right message to the right people for best results.Make sure all the information is clear, concise, and easy to read from a mobile device. Your invitation should also link to a landing page for more extensive details. This landing page can be hosted on your website, or you can build one through your Constant Contact account.3. Make your emails socialEmail and social media marketing work best when they’re working together. Each email you send out should include social share buttons that make it easy for your contacts to share your email and invite others.You should also encourage your contacts to forward your email to anyone they think might be interested in attending.4. Send last-minute remindersEven if you feel like you’ve been building up your event for weeks, don’t underestimate the power of a last-minute reminder. Even an email 24-48 hours in advance can drive some last-minute registrants.Make sure you’re subject line reflects the timeliness of the message by adding the event date or a countdown.This is also a good time to remind people that there’s more than one way to support your event. You can add a line to your email like: Can’t make the event? We’ll miss you! Consider supporting our event goal by making an online donation.”Hopefully some of your audience members that have a scheduling conflict will take you up on your offer!5. Follow up after the eventDon’t let the momentum of a successful event end when the event is over. Sending a thank you email or a quick recap will extend the life of all your hard work.If you didn’t quite hit your fundraising goal, this is also a good time to encourage contacts to help you out.Try to include multimedia in this email where you can. If you took pictures during the event, link off to an album. You want your registrants to relive the good times, and motivate those who didn’t attend to make it a priority the next time around!Incorporating these 5 tips into your email marketing strategy will ensure your fundraising event generates real results.Add these ideas to your calendar when promoting your next fundraiser and see which emails receive the highest opens, clicks, and registrations for you.Have any advice we didn’t cover? Let us know how email boosts event involvement for your organization by Tweeting to us: @Network4Good and @ConstantContactlast_img read more

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#GivingTuesday Success with a Staff of One: Q&A with CASS

first_imgWhat surprised you the most about #GivingTuesday? Because I experience and witness street harassment in Washington, DC, I can see the immediate importance of CASS’ mission. CASS mobilizes the community, through online and offline activism, to end public sexual harassment and assault in the DC metropolitan area. The campaign caught my eye and I was inspired to donate to it on #GivingTuesday. After I became a donor, I was delighted to receive some of the best post-donation communication ever! CASS has become one of my favorite nonprofit customers that we serve in DC. Thank you, Zosia, for sharing these details with us! If you want to put on a great #GivingTuesday campaign in 2015, we can help. Sign up to get Network for Good’s #GivingTuesday resources sent directly to your inbox. ZS: We started reaching out to donors four weeks in advance with soft touches via email. A week or two before, we gave all of them a call and asked folks to pledge. During the campaign, we reached out via email and social media. Afterward, everyone who donated received a special thank you email and a handwritten card. Zosia Sztykowski: We set a very ambitious goal for our end-of year-campaign—triple what we had done in the previous year—and based on our experience, we knew we’d have to get a strong start on #GivingTuesday for that to work. #GivingTuesday and New Year’s Eve are always the best giving days for us. Last year, Network for Good customer Collective Action for Safe Spaces (CASS) had a great #GivingTuesday campaign and won our prize for Best Social Campaign. The organization raised more than $17,000, came in fourth on our leaderboard for number of donors, and exceeded its original goal by 43%. ZS: We’re planning to reach out to more big donors way in advance to build a lot of momentum for #GivingTuesday. ZS: Yup, just one—me! Needless to say, I had some pretty serious tunnel vision going in late November/early December. But our volunteers are one of our strongest assets. They get the word out and solicit people in their networks. Every time we run a campaign like this, we don’t just reach multiples of our dollar goal, we also multiply the length our donor list, and I think this is directly attributable to our grassroots strategy. If a volunteer team is well organized and engaged—trained, prepared with all the materials they need, and knowledgeable about the organization and its fiscal needs—then they will follow through. Better yet, they’ll make it fun. It’s really about starting a conversation with volunteers that continues throughout the process. Because CASS had such great success on #GivingTuesday 2014, I wanted to do a Q&A with Zosia Sztykowski, the nonprofit’s executive director, to find out how they put together an amazing campaign with just one paid staff member.center_img How did you plan and set goals? ZS: Plan, plan, plan. Read about others’ successful strategies. Get your emails and your social media materials ready well in advance. Know that you’ll need all hands on deck on #GivingTuesday. Have a schedule—but be prepared to throw it out the window if you come up with a better idea at the last minute. How did you manage it all with very few paid staff members? CASS only has one paid staff member, right? And how did you make sure volunteers followed through with their commitments to help make it great? What is the number one piece of advice you would give to nonprofits doing #GivingTuesday for the first time? What will you differently this year? ZS: It’s amazing how generous everyone is even when every other organization is asking for donations at the same time. There’s something very touching about that. It really is a day about giving in the broad sense of the word. In 2014, we managed to quadruple what we raised in 2013 on #GivingTuesday because of this generosity. How did you reach out to donors before, during, and after?last_img read more

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GANTER: Raps getting away with a short bench — for now

first_img Comments Share your thoughts 0 Raptors head coach Nick Nurse got a huge ovation as he came out to get his championship ring Tuesday night.It masked what had to be a difficult night for him because he then rode the only eight horses he felt he could ride with any hope for success in the opener to an eventual overtime victory.It meant playing Kyle Lowry almost 45 minutes after Lowry played just one pre-season game getting ready for the season. It meant playing Fred VanVleet just 38 seconds less than Lowry despite VanVleet rolling his ankle at the end of the third quarter. VanVleet played 13 of the final 17 minutes, including all five of overtime on that throbbing ankle.The reason? The remaining five guys on Nurse’s bench who did not see the floor have not yet earned the coach’s trust that he can throw them out there and they can reach the required defensive standard those first eight have already achieved.An eight-man rotation is, quite obviously, not sustainable over an 82-game schedule.Story continues belowThis advertisement has not loaded yet,but your article continues below.Nurse has not attempted to hide this quandary. In fact, it was Nurse who took it public two days before the final pre-season game in Brooklyn when he told an assembled media that the newcomers flat-out weren’t cutting it defensively and he needed to see more from some or any of them before he would reward them with minutes.That Nurse came out and rolled the dice with just eight guys, in a game that went into overtime no less, rather than give in to the temptation to just feed someone else minutes to save some wear-and-tear on that group of eight established just how strongly he feels about this.But it can’t go on for long and it won’t. Patrick McCaw, who has been nursing a knee injury since he twisted it a week ago Sunday in the penultimate pre-season game with Chicago, is rounding into form and could be back as early as Friday in Boston.He was getting in some work before game time on Tuesday night and said during a quick exchange in the back halls of the Scotiabank Arena that he was making progress.VanVleet downplayed his ankle injury after the season-opening win, but admitted he was expecting a tough day yesterday, which the Raptors took off. VanVleet sees the situation for what it is: A coach trying to get through to the new faces in the lineup what he needs and expects of them.“It’s gonna take some time,” VanVleet said of coming up with a rotation that can sustain the 82-game grind and meet Nurse’s standards. “We understand that. We saw Terence (Davis II) (Tuesday night), as wide-eyed as he is, he’s a hell of a player. We’ll keep adding guys. It’s going to take some time for them to earn coach’s trust. We’ll see how it goes. I like the group that we have. The more guys we can slide in there, the better success we’ll have over the year. For now, we’ve got to go with what we got.”But even with the overtime that bumped VanVleet’s minutes to just over 44 in the opener, it was still about 10 minutes more than he was expecting to play.“I figured it’d be right around 35,” he said. “I didn’t expect that. But I’m not complaining. I’m not complaining yet. Ask me in about two weeks if it keeps up. I’m riding a high right now. I’m feeling pretty good.”The onus is on the likes of Stanley Johnson, Rondae Hollis-Jefferson — who was held out of the opener with a sore groin — and three-point specialist Matt Thomas to lock in with Nurse’s defensive needs and expected style of play to extend the rotation to a more sustainable number.In the short term, Nurse and the Raptors can get away with the current situation, but it can’t stay this way for too long without potentially damaging the very guys he is going to rely on all season.Davis’ early emergence has been extremely important in the Raptors’ present circumstances.An undrafted rookie normally wouldn’t be counted on for much at all at this stage in his development, but there was Davis, contributing a much-needed 15 minutes in the opener and not looking all that out of place.“I think what you see is what he is right now,” Nurse said of his rookie’s NBA debut. “He’s explosive, he flies right in and grabs some rebounds, he had a bunch of deflections and then he took a couple of ill-advised shots, a little quick, right?“But again, he’ll learn but there’s a lot of tools there,” Nurse said. “I think the biggest thing is he competes. He’ll fly around and go get balls and rebound and make plays and guard people and that’s a great starting point.”It’s the kind of thing Nurse wants to be saying about some of the other newcomers to this team, but he has to see it from them first.Someone is going to step forward and lay claim to that 10th spot in the rotation but so far Nurse is still waiting for that to happen.UJIRI WON’T BE CHARGEDThe lone blemish on an otherwise perfect evening for Toronto Raptors’ president Masai Ujiri has finally been put to rest.Ujiri was looking at a charge of misdemeanour battery after he shoved a sheriff’s deputy as he tried to gain access to the court at Oracle Arena on June 13 following Toronto’s championship-clinching win.Ujiri reportedly didn’t have the proper credential, but made his way on to the court after a handful of bystanders intervened.The charge was laid in the following days. A lawyer for the deputy claimed his client had suffered a concussion from the shove — which was never proven nor documented.Ujiri just wanted the whole mess to go away and it did Tuesday when California prosecutors announced they would not be pursuing the matter.“While these past months have been difficult waiting for a determination on this matter, I understand the nature of the process and am appreciative of the efforts of all involved,” Ujiri said in a released statement. “I am happy that this is now behind me and I look forward to the task of bringing another championship to the City of Toronto.” center_img New Orleans Pelicans Toronto Raptorslast_img read more

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Chip Kelly Is Getting Destroyed For UCLA’s Performance Tonight

first_imgUCLA head coach Chip Kelly walks off the field after loss to Oklahoma.LOS ANGELES, CALIFORNIA – SEPTEMBER 14: Head coach Chip Kelly of the UCLA Bruins walks off the field after being defeated by the Oklahoma Sooners 48-14 in a game at the Rose Bowl on September 14, 2019 in Los Angeles, California. (Photo by Sean M. Haffey/Getty Images)The Chip Kelly era at UCLA could not be going much more poorly. The Bruins entered Week 6 at 1-4 on the season. A fifth loss appears to be coming.UCLA (1-4) is currently getting blown out by Oregon State (1-3).It’s Beavers 21, Bruins 0 midway through the first quarter.Yes, Oregon State is already leading by 21 points over UCLA less than 10 minutes into the game. So Oregon State is up 21-0 on UCLA at the Rose Bowl six minutes into the game.— Stewart Mandel (@slmandel) October 6, 2019UCLA fans appear to be growing tired of the Kelly era in Southern California.Can we “Tarmac” Chip Kelly if we didn’t fly to the game??— Love Dem BRUINS✝️ (@bigg_poohbear) October 6, 2019Fire Chip Kelly NOW!I never wanted him as coach to start with but watching what has happened and is happening to my UCLA Bruins is unacceptable!!!— Julia Murray Portugal (@Rileysjem) October 6, 2019I think we can safely say Chip Kelly’s grand experiment is failing.— Bruins Nation (@BruinNation) October 6, 2019There’s still plenty of football to be played, of course. Then again, UCLA is already 1-4. Would a big comeback over 1-3 Oregon State inspire any hope?Probably not.UCLA is set to play at Stanford next weekend. Another loss is probably coming then.last_img read more

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Shea Patterson Reacts To Michigan WR’s Dropped Touchdown Pass

first_imgA closeup of Michigan QB Shea Patterson throwing a pass.ATLANTA, GEORGIA – DECEMBER 29: Shea Patterson #2 of the Michigan Wolverines looks pass against the Florida Gators in the first quarter during the Chick-fil-A Peach Bowl at Mercedes-Benz Stadium on December 29, 2018 in Atlanta, Georgia. (Photo by Joe Robbins/Getty Images)The fallout from Ronnie Bell’s dropped touchdown catch against Penn State last night was swift and rather vicious. In the wake of criticism and teasing directed towards the Michigan wideout, his quarterback has come to his defense.Speaking to the media, Patterson called on Bell to be a little less hard on himself. But Patterson took the attempt to ease his receiver’s conscience even further by suggesting that he could have done things differently, too.Patterson went so far as to say that he could have ran the ball in, rather than try to get the touchdown via a pass.Bell is “being hard on himself right now…. maybe I could have ran it in”Patterson said Ronnie Bell is “being hard on himself right now…. maybe I could have ran it in”— angelique (@chengelis) October 20, 2019  The play occurred on a fourth-and-goal situation with Michigan down seven with only seconds remaining. Patterson stepped up into the pocket and tossed a dart down the middle, but Bell was unable to reel in the ball, ending the drive.Had Bell caught the ball, Michigan would have either made the game-tying extra point or gone for the win on a two-point conversion.But Bell’s drop ended the game in a 28-21 Penn State victory. He was heartbroken and reportedly cried on the sidelines afterwards.Bell may have earned a lot of critics after the game, but he’s also picked up plenty of support. He should be good to go moving forward.last_img read more

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‘Renato Sanches is often the best man in training’

first_imgRenato Sanches’ complaints about playing time have not fallen on deaf ears, according to team-mate Niklas Sule, who nonetheless believes the Portguese midfielder should fight for his place in the squad.The 22-year-old has struggled to live up to the hype he earned as a breakout star with Portugal during their 2016 European Championship winning run.He has made just 10 Bundesliga starts for Bayern across multiple seasons and the beginning of the 2019-20 season gave little indication that his role will be growing in the near future. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Sanches came on for a short five-minute cameo in Bayern’s 2-2 draw with Hertha Berlin in the Bundesliga opener and was left frustrated by his limited playing time.The midfielder told reporters: “Five minutes are not enough for me,” while admitting he wanted to leave the Bundesliga champions, but was not allowed to depart.However, Bayern CEO Karl-Heinz Rummenigge told reporters Sanches will not being going anywhere, “It is not appropriate to walk out of here angry after the first or second game,” before adding: “We will not sell him, that will not work, he would do well to calm down.”Sule asserts that he does not think it is anything personal between head coach Niko Kovac and Sanches, but the competition for places is high at one of the best clubs in the world. “Of course, there are many world-class players at Bayern, the competition is great,” Süle told SPORT1. “He must realise that the coach does not ignore him.”Sule admitted Sanches has been through a rough time in Bavaria, but praised the midfielder’s work ethic, saluting him as one of the top players in training and a player who will eventually break through.”He has not had an easy time here so far, but he has improved a lot and is often the best man in training,” Sule said. “He’s a player who can make the difference.”Every young player needs to play in order to develop. But I think he’ll get it here.”Bayern are next in action on Saturday against Schalke as both teams look for their first Bundesliga victory of the season.last_img read more

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How McTominay joined Messi on the cover of PES 2020

first_imgThe cover of the annual release of Pro Evolution Soccer (PES) usually features the biggest stars of the moment, with recent cover stars including Lionel Messi, Neymar and Philippe Coutinho.For eFootball Pro Evolution Soccer 2020, Messi is back and is joined by Serge Gnabry, Miralem Pjanic and, surprisingly, Scott McTominay.While a Manchester United player gracing the cover shouldn’t come as a shock – as they are a partner this year – the presence of McTominay alongside Messi has stunned even Manchester United fans. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream To find out how the young Scottish midfielder made it onto the cover, Goal spoke with Jonas Lygaard, Senior Director of Brand and Business Development at Konami.According to Lygaard, ensuring a player will be at the club when the game is in stores is paramount.Lygaard said: “If we put Lukaku on the cover and he’s now left the club, we would have printed millions of copies of the game and have it on digital stores and sadly it would be a negative thing when it should have been a positive thing.”Of course, knowing whether a player will still be at a club is easier said than done. For example, when Juventus signed Cristiano Ronaldo from Real Madrid last year it surprised many people, including EA Sports whose original cover for FIFA 19 featured the superstar in a Real Madrid kit.Lygaard explained: “It comes from multiple conversations. We speak to the club for sure, we speak to the player and their representatives to get an indication of what is happening with the player. You don’t get any guarantees with any players.“Take for example, Neymar. When he left Barcelona, nobody in the world expected he would leave for that kind of money, but it happened. So, it’s really difficult.”The good thing is that when we have a good relationship with the player and the management of the player and the club, we can get these early warnings.“I will say that – not for Manchester United, but for other clubs – we have changed the ambassador as we got an indication that something would happen.”But while players like Lukaku and Pogba had been reported to be leaving Manchester United during the summer transfer window, there are still a number of higher profile players at United who, like McTominay, were unlikely to move on.McTominay PES 2020For Konami, it came down to more than a player’s star power and the likelihood of them remaining at Manchester United.“Ole Gunnar Solskjaer has been very keen on developing a new Manchester United, with young players coming through and building the team from the ground up,” Lygaard said.“We have McTominay as he is a fantastic talent and also has a promising future. Some people see him as the future captain so there were lots of good things about him.”His management team are fantastic. That was really important and the way they communicated with us and articulated how he’d like to work with us was really important in the decision-making process.“We have a lot of players who are represented by people who might not have the right background to represent them. With McTominay, it was great to work with such a professional team.”McTominay has also stood out due to his personality in interviews, something that was noticed by Konami.Lygaard added: “Again he’s a young lad but he’s very articulate and very good in front of a camera. He’s well spoken. He’s an intelligent guy and that’s very important for us. We can put him in front of a camera and do interesting stuff with him.”As well as appearing on the cover of the standard edition of PES 2020, McTominay has also been joined on a special Manchester United edition by Marcus Rashford and Jesse Lingard.last_img read more

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