first_imgIf you’re new to she could offer as a free download on Ethical Impact’s website. With a landing page, anonymous website visitors could drop their contact information in exchange for a relevant educational offer provided by Ethical Impact. inbound marketing educational resources , she learned blogging best practices. free HubSpot trial Ethical Impact Marketing Takeaway Adam Enbar Originally published Mar 4, 2011 9:00:00 AM, updated October 20 2016 Kathryn had been blogging for years on WordPress but wasn’t seeing any business results. Using her Gaining the Knowledge to Make Use of the Tools Now that she had the offer available, she needed to send some traffic to the landing page. To do this, she added a call-to-action button on her homepage and did an email campaign to drive more visitors to the landing page. , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords. Using the Kathryn said, HubSpot trial , it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Step 2: Create a Landing Page Kathryn had an idea for a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: is a small business providing strategic planning, consulting, auditing, and certification for businesses implementing sustainable business practices. Kathryn, the company’s owner and founder, was looking for a way to simply deliver results for her business. She was not generating leads through her website and didn’t know how to make the transition from the traditional marketing methods she had been doing for years. A Small Business Looking for Results Results: 16% Conversion Rate and 12 New Leads! By sending traffic to a landing page with an educational offer, Ethical Impact was able to generate 12 new leads in less than a month! On top of that, Kathryn saw a 76% improvement in their web traffic ranking, showing Ethical Impact was growing both traffic and leads. Since then, Kathryn has continued to blog, create new landing pages and offers and capture even more inbound leads! Step 1: Optimize the Blog whitepaper Step 3: Add a Call-to-Action it was figuring out what to do and making the transition from outbound to inbound marketing. So, don’t hesitate – start blogging and creating landing pages and promoting them on your website. Ethical Impact wasn’t generating leads through their website before and in fewer than 30 days she was able to turn that around and get the website to work for her! available to HubSpot customers and trialers, along with the great help of her inbound marketing specialist, to achieve success in fewer than 30 days. Blog Optimization It’s not accomplishing these marketing goals that’s difficult,last_img

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