first_img whose product is their content ‘s did for their Digital Marketing Mixer in Chicago. By allowing people who did not attend the conference to view some of the talks, it increased awareness for their conference and perhaps will even help registration for 2010. For authors, your offering might be an eBook. For HubSpot’s 1) Consider your blog articles “free samples.” Here are a few ideas: . Many folks will download the Kindle version, spread the word about your product, and write reviews. Meanwhile, others will buy the physical book, too!  If an individual actually learns something from a blog post that you’ve created, you’ve already earned their respect and potentially their curiosity about your other offerings. They’ll get to know your writing style and start seeing you as a resource they can trust. This is what the folks at Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. kalandrakas This is an easy one, but often forgotten. Make sure you build something on your website or blog to aggregate what people are saying about your paid content. For example, we created a ” . This gave people a flavor for what they could learn from the book, but also provided them with something fun that they could share with their entire network. 3) Livestream conferences in real-time to widen your net for your next show. By making your book available as a free Kindle download, people will link and promote your Amazon page. David Meerman Scott did this with his book MarketingProfs How on earth can a person or business make money selling their content if they’re giving it away for free? 4) Feature the content that to learn how to create a thriving blog. Inbound Marketing World Wide Rave Originally published Nov 18, 2009 8:30:00 AM, updated March 21 2013 ” for Inbound Marketing University that features the blog posts of IMU students.   other — use free content to sell more books, get butts in conference seats, and earn speaking engagements? Student Bulletin Board people are producing about your content. Flickr Credit: 5) Give away your book for free on Kindle for a few days. book, we made an Inbound marketing is a no-brainer for folks selling a product online, but how can authors, speakers and event producers — Download the free webinar eBook of inbound marketing cartoons 2) Repackage your content in a different way. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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