What consumers really want in a credit card

first_img 10SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr There are a number of value-add features and incentives that successfully draw consumers to credit cards. Of course, some card offerings are more attractive than others.A recent Raddon Financial Group survey found 80 percent of credit card holders participate in a rewards program. Of the different rewards programs, cash-back wins the day, with more than half (56 percent) of those polled currently enrolled in a cash-back program. Redeemable reward points came in second with 40 percent and travel-based rewards, including airline miles, were a distant third in popularity at 17 percent.Not surprisingly, in the era of instant gratification, 67 percent of reward earners like to redeem points on demand and without restrictions.Other key credit card features consumers found most desirable included: continue reading »last_img

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