Almost 2 in 5 rivers in Donegal have a ‘poor’ or ‘bad’ quality status, according to a new report from the Environmental Protection Agency.The EPA is warning that river quality is deteriorating across Ireland. The country is seeing a loss of pristine (‘best of the best’) river water bodies. There are now just 20 pristine river sites down from over 500 sites in the late 1980s.The number of seriously polluted river water bodies (the ‘worst of the worst’) has started to rise – from 6 to 9 – after many years of an improving trend. There are 67 rivers in poor ecological health in Donegal. Two river bodies are listed as ‘bad’ quality.21 Donegal rivers were rated as ‘moderate’ while 73 rivers are of ‘good’ quality and 21 are ‘high quality’.The catchments with the lowest percentage of satisfactory river water bodies, below the national average, were located mainly in the north west, east, south-east and midlands. The report found that less than 40% of the river water bodies at the Foyle and Donagh-Moville monitored in were in satisfactory ecological status.The EPA said the main significant pressures impacting water quality in Ireland include agriculture, wastewater discharges, impacts to the physical habitat conditions including excess sediment (hydromorphology), and pressures from forestry activities. EPA Director Matt Crowe said: “Ireland has made commitments to protect and improve water quality, under the Water Framework Directive and the National River Basin Management Plan 2018-2021. The aim of European and National Water Policy is to get polluted waters clean again, and ensure clean waters are kept clean.“However, the findings of this report indicate that water quality is getting worse after a period of relative stability and improvement. We now have an increase in the number of the most polluted river sites, and the number of rivers in poor ecological health is also increasing. Positive trends reported previously by the EPA have reversed. Not only are we failing to improve overall water quality, we are also failing to prevent further deterioration of our rivers.”Almost 40% of Donegal rivers below quality standards was last modified: December 10th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
Share Facebook Twitter Google + LinkedIn Pinterest By Pamela SmithDTN Progressive Farmer Crops Technology EditorDECATUR, Ill. (DTN) — Waterhemp has just thumbed its nose at another group of herbicides.Waterhemp resistant to Group 15 herbicides (very long chain fatty acid inhibitors) has officially been found in Illinois research plots. It is the first dicot (broadleaf) weed in the world to outmaneuver herbicides within the Group 15 chemical family. While scientists aren’t sure how widespread the issue is, University of Illinois weed scientist Aaron Hager said the discovery is yet another warning to change weed management behaviors now.“Waterhemp has now shown the ability to resist seven different herbicide sites of action,” Hager said. “Farmers have been leaning heavily on the Group 15 herbicides across all crops as they battle resistant weeds. This is another example of how important it is to diversify weed control approaches to keep the effectiveness of this tool,” Hager said.Syngenta has been collaborating with Illinois scientists on their findings and providing important background information, confirmed Dane Bowers, Syngenta’s technical lead for herbicides, and Gordon Vail, Syngenta’s technical product lead on S-metolachlor, one of the Group 15 herbicides.S-metolachlor is the active ingredient commonly sold by Syngenta under the trade name Dual Magnum. It is also found as a component in many popular herbicide premixes.“We feel it is important as a manufacturer to alert farmers to these findings and work alongside weed scientists to keep these herbicides effective as long as possible,” said Vail. “The reality is not any one product or class of chemistry by itself is good enough. We need them all.”Go down through the sites of action commonly used in corn and soybean crops today and nearly all have had some level of resistance confirmed, Bowers added. “This is the age we live in. Resistance to a particular AI (active ingredient) or site of action doesn’t invalidate or devalue that active. It can still be extremely important across a wide geography to control other weed species,” he said.A CRACK IN ARMORWhat makes this discovery unique is the Group 15 herbicides have been fairly resilient. Worldwide, there are only five cases of grass weeds that have been confirmed resistant to very long chain fatty acid inhibitor (Group 15) herbicides. Most of those cases are in wheat and rice. The only confirmed Group 15 resistance in the United States had been in monocot (grass) in Idaho, Washington and Oregon.The Illinois discovery is the first confirmed case in the world in a dicot (broadleaf) weed species and the first case of Group 15 resistance known associated with corn and soybean production, according to the International Survey of Herbicide Resistance (www.weedscience.org).Hager said the resistant populations were found in McLean County and Champaign County. Both populations were already known to be resistant to multiple modes of sites of action — the McLean County population now resists five sites of action and the Champaign County waterhemp population has six-way resistance.Hager said both of the resistant populations demonstrate resistance to all Group 15 herbicides tested, which included S-metolachlor (Dual Magnum), dimethenamid-P (Outlook), pyroxasulfone (Zidua) and acetochlor (Harness, Warrant, Degree and others).“In field trials, we noticed that the level of control with metolachlor was drastically lower than that of acetochlor (Harness, Warrant, Degree and others),” he noted. “It has always been less, but this was dramatically different.”Further field trials and greenhouse studies showed resistance ratios that ranged from 4- to 64-fold among the Group 15 herbicides. However, Hager said that doesn’t mean simply switching to another herbicide within this site of action removes the threat of resistance in this weed species.“This is yet another example of how relying on chemicals alone to control waterhemp isn’t working anymore,” Hager added. “It also means we expect the length of residual control is going to continue to decline.” Group 15 herbicides are also important ingredients in pre-emergence residual programs.ROADS TO RESISTANCEWeed scientists have long warned that new herbicide miracles are not sitting in company pipelines. Bowers and Vail point to Syngenta’s Resistance Fighter program as an example of efforts to educate about the risk of continuously relying on the same weed-control tactics.However, they also agree that the message is deceptively simple in a world where nature keeps evolving. “While this particular example of resistance seems to be limited right now, it is evidence that we need to do things different going forward,” Vail said.“We cannot continue to rely totally on herbicides and expect to be sustainable long term,” he said. “I think in a lot of cases we’re doing the right things, but it is getting more and more difficult for these herbicides to be effective in some of these weed species.”Some key ways to delay herbicide resistance include crop rotation, combining effective herbicides with multiple sites of action and using full rates for all applications in the field. Letting pre-emergence residual products clean up fields early and using postemergence products as a backup, rather than the first line of defense, is also important, Bowers said. Cover crops, tillage and increasing crop competition through narrower row spacings are other tactics to improve odds.Bowers added that products such as atrazine and HPPD-inhibiting herbicides, for example, have had known resistance for years, but remain important tools. “While the discovery with Group 15 resistance in waterhemp is important, we think that addressing it early and being upfront about it is equally important.“There’s a lot more work to be done to find out how or why this has developed in Illinois,” Bowers said. “What we do know is it is critical to use full rates of products and employ multiple tactics to avoid resistance.”SCOUT AND LEARNHager said one clue that resistance may be evolving in the field is if you notice the residual control of the product isn’t holding up.Don’t assume the sprayer skipped if you see a small weed break. Pull a sample. Have it tested for resistance, he said.“Resistance doesn’t happen overnight,” Hager said. “We usually see small weed populations break first. Keeping those weeds from going to seed can go a long way toward helping keep these products useful. And yes, sometimes that means using a hoe.”For a full summary of the weeds and countries that have confirmed resistant to long chain fatty acids: http://www.weedscience.org/…Find more information on Syngenta’s Resistance Fighter program: http://www.syngenta-us.com/…Pamela Smith can be reached at email@example.comFollow her on Twitter @PamSmithDTN(AG)© Copyright 2019 DTN/The Progressive Farmer. All rights reserved.
Share Facebook Twitter Google + LinkedIn Pinterest President Trump submitted his FY 2020 budget proposal to Congress drawing the praise ad the ire of many with regard to agricultural spending that cuts $2.2 billion from federal food and farm programs.“Our economy is booming, and unemployment is the lowest it’s been in decades. While the agriculture community still faces challenges, the Trump economy is creating new opportunities for all Americans to thrive,” said U.S. Secretary of Agriculture Sonny Perdue. “President Trump’s budget is fiscally conservative and lays out a vision for an accountable federal government that cuts spending. With our national debt soaring to over $22 trillion, we can no longer kick the can down the road. The time to act is now and USDA will actively do its part in reducing federal spending. We are stewards of other people’s money and must be diligent in spending it more carefully than we would our own when it comes to delivering our programs. At the same time, we will maintain a safety net for farmers, ranchers, foresters, producers, and people who need assistance in feeding their families.”U.S. Sen. Sherrod Brown (D-OH) said President Trump’s budget makes significant, unacceptable cuts to the Great Lakes Restoration Initiative. Brown said the 90% — $270 million — cut would negatively affect Ohioans, as the GLRI is a highly successful program that has jumpstarted restoration efforts to protect, maintain, and restore the chemical, biological, and physical integrity of the Great Lakes like Lake Erie.“Ohioans rely on Lake Erie for jobs, clean drinking water, and a place to enjoy with their families. Instead of investing in Ohio communities so they can grow and create jobs, President Trump is asking Ohioans to pay for tax cuts for millionaires by gutting Great Lakes programs and eliminating economic development efforts,” Brown said. “Senator Portman and I have always fought to ensure the GLRI is at full strength as communities work to keep Lake Erie clean. I will continue fighting for Ohio priorities throughout this budget process.”Trump’s budget also:Cuts funding for the Sustainable Agriculture Research and Education (SARE) program, USDA’s only farmer-driven agriculture research program, in half.Cuts funding for the Food Safety Outreach Program in half, just as the first wave of Food Safety Modernization Act inspections are beginning for the nation’s produce farmers.Eliminates the Rural Microentrepreneur Assistance Program.Cuts funding for Conservation Technical Assistance by $71 million (10%).Recommends a $75 million increase for the Agriculture and Food Research Initiative (AFRI) compared to FY 2019, and an additional $100 million to address aging research infrastructure.Proposes $25 million will be needed to relocate the Economic Research Service and National Institute of Food and Agriculture; a plan widely opposed by food and farm groups, including the National Sustainable Agriculture Coalition (NSAC).Reintroduces the Harvest Box proposal, which was widely criticized by anti-hunger and food access organizations when it was first floated in the President’s FY 2019 budget.The proposal also makes several recommendations that would require policy changes and/or affect farm bill mandatory spending, including:Eliminates the Conservation Stewardship Program (CSP).Cuts $17 billion from the Supplemental Nutrition Assistance Program (SNAP).Reforms to federal crop insurance and commodity programs, including: reduction of the average premium subsidy for crop insurance from 62% to 48%; limiting commodity, conservation, and crop insurance subsidies to those producers that have an Adjusted Gross Income of $500,000 or less; capping underwriting gains at 12%; tightening commodity payment limits, including eliminating the separate payment limit for peanut producers and limiting eligibility for commodity subsidies to one manager per farm.“While the budget released today doesn’t give us all the details on the President’s priorities for FY 2020, the $2.2 billion in cuts targeted to agriculture and food programs sends a clear message that America’s farmers and rural communities don’t make the list” said Wes King, National Sustainable Agriculture Coalition senior policy specialist. “The 2018 Farm Bill made historic investments in key initiatives like support for beginning and socially disadvantaged farmers and ranchers, organic research, and local/regional food systems, and that is the path on which we need to keep moving in FY 2020. Implementation of the farm bill’s programs – including new programs like the Local Agriculture Market Program (LAMP) and long-standing programs like SARE and CSP — need adequate funding to do the work mandated by Congress. We ask that Congress not turn their backs on the promises of the 2018 Farm Bill, and that they instead build upon the bill’s pledged investments.”
The Supreme Court on Friday agreed to hear after Diwali pleas challenging Article 35 A, relating to special rights and privileges of permanent residents of Jammu and Kashmir.A bench headed by Justice J.S. Khehar accepted the plea of the Jammu and Kashmir state government that the pleas challenging Article 35 A be heard after Diwali.Senior advocate Rakesh Dwivedi and Advocate Shoeb Alam mentioned the matter before a bench also comprising Justices Dipak Misra and D.Y. Chandrachud that even the Centre has no objection if the pleas are taken up after Diwali.“All the pleas will be taken up for hearing after Diwali,” the bench said.Earlier the apex court had favoured hearing of the matter by a five-judge constitution bench in case the Article is ultra vires of the Constitution or if there is any procedural lapse.The court had said that a three-judge bench will hear the matter and refer it to a five-judge bench if necessary.The apex court was hearing a plea filed by Charu Wali Khanna challenging Article 35A of the Constitution and Section 6 of the Jammu and Kashmir Constitution which deal with the “permanent residents” of the state.The plea has challenged certain provisions of the Constitution which deny property right to a woman who marries a person from outside the state. The provision, which makes such women from the State lose rights over property, also applies to her son.Article 35A, which was added to the Constitution by a Presidential Order in 1954, accords special rights and privileges to the citizens of the Jammu and Kashmir.It also empowers the State’s legislature to frame any law without attracting a challenge on grounds of violating the Right to Equality of people from other states or any other right under the Indian Constitution.“Section 6 of the Jammu and Kashmir Constitution restricts the basic right of women to marry a man of their choice by not giving the heirs any right to property if the woman marries a man not holding the Permanent Resident Certificate.“Her children are denied a permanent resident certificate thereby considering them illegitimate — not given any right to such a woman’s property even if she is a permanent resident of Jammu and Kashmir,” the plea said.While Jammu and Kashmir’s Non-Permanent Resident Certificate holders can vote in Lok Sabha elections, the same individual is barred to vote in local elections in the State.
do Originally published Jul 2, 2008 9:13:00 AM, updated July 11 2013 on September 8 in Cambridge, MA. : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Seems I’m not the only one that liked the book. “Tuned In” climbed the charts to #1 last week and is New Rules of Marketing and PR . That’s impressive. David recently co-authored a new book: 16. Ask yourself: Is the problem you are solving urgent? Is it pervasive in the market? Are buyers willing to pay to have this problem solved? For those that follow this blog, you know we’re big fans of David Meerman Scott. We think his best-selling book ” David Meerman Scott useful 12. Nothing important happens in the office; the answer you’re looking for is outside your building. Go talk to potential buyers. you increase your chances of building a runaway success of a business? in the Amazon Top 100 bestsellers. Not in the business category, but 15. Data trumps opinion every time. 1. The tuned in company constantly listens, observes, and understands the problems that buyers are willing to pay money to solve. So, my advice is to go read ” 13. Don’t use your salespeople for conducting buyer interviews. Great sales people are great at sales — not necessarily figuring out what How In the meantime, I have captured some of the key points from the book that I found particularly useful. Apologies if some of them don’t make the most sense out of context (did the best I could while still being reasonably pithy). 6. Your opinion, although interesting, is irrelevant. 8. Communicate directly with your potential customers. It’s hard to get “tuned in” if there’s someone in the middle. . And, it addresses a question I have struggled with for years: will Tuned In 5. Existing customers frame their view of your future based on incremental improvements to their 2. From the makers of the market-leading “Victor” brand of mouse-trap on the failure of a new “better mouse-trap” they launched to beat the Victor: “We should have spent more time researching housewives, and less time researching mice.” Tuned In Building A “Tuned In” Business 18. Tuned in companies think like a publisher and create compelling online content. speak live at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Summit 11. Semantics can make a difference. Disney does not build rides, it “creates adventures”. It calls employees “cast members”. They wear “costumes”, not uniforms. They serve “guests”, not customers. 3. Focusing on your competitors is a tit-for-tat game that rarely produces a market leader. 4. Your existing customers represent a small percentage of your opportunity, they have different market problems than non-customers. “. sell. 14. Absent any real data, conference rooms are just full of opinions. experiences. You can see still 7. Don’t assume that because you’re an expert in a market or industry you know more than your buyers about how your product can solve their problems. overall 10. You don’t have to be the first to identify a market opportunity. The founders of Intuit (makers of Quicken) joke about having had the 47th mover advantage. 17. It is too easy to build marketing programs around what the organization wants to say rather than what the buyer wants to hear. If you’ve read the book or have comments on some of the above points, please leave a comment and extend the conversation. — ” is a must-read for all modern marketing mavens. past I had the opportunity to review an early draft of the book several months ago (I read it on my last trip to Mumbai, India). It was riveting. And, I’m not just saying that because David is an advisor to HubSpot (which he is) or because he mentioned HubSpot in the book (which he did — thanks David!) but because the book is insightful and 9. Most businesses try to buy their way in with expensive advertising or beg their way in by convincing media to write about them. Be different. Say something useful and interesting.
Topics: Holiday Marketing Fa la la la la! La la la la! Fa la la la la! La la la la! Search Engine Optimization Kit ‘Tis the season for happy marketing. We hope this special carol will bring a smile to you and the marketers in your life. This is the first of a series of four HubSpot Holiday videos. Enjoy! Download our Keyword rich with inbound linking Tweet this marketing carol! . and @ Fa la la la la! La la la la! Learn moreabout how you can optimize your site to rank higher in search enginesso you get found by more qualified prospects. Common Sound HubSpot Singers: repcor search engine optimization kit shaxxon Search Engine Optimization! Fa la la la la la! La la la! Begins with content creation! Lyrics Video Credits Originally published Dec 17, 2009 8:30:00 AM, updated October 20 2016 Gets you traffic. That’s smart thinking! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Producers: @
Originally published Jun 7, 2011 8:00:00 AM, updated August 28 2017 HubSpot’s latest research, ” Lead Generation Lessons From 4,000 Businesses ,” reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages. So how do you go about creating an arsenal of landing pages? By creating an arsenal of offers! First, think about all the different types of offers you can create: Ebooks/whitepapersIndustry research reportsLive/archived webinarsRecorded videosDownloadable kitsFree trialsProduct DemosPersonal Consultations Offers Relative to the Sales Cycle The beauty of providing a variety of different offers on your website is that you’ll tremendously increase your chances of generating leads, and here’s why…First of all, not everyone who visits your website is at the same point in your sales funnel. A first time site visitor, for example, might not be ready to jump into a full blown product trial or demo but might be quite content to download an instructional ebook. Similarly, a frequent visitor might be further along in the sales cycle and be totally ready for that personal consultation you’re offering but not very interested in downloading yet another ebook or webinar. Consider this when creating offers and offer a good balance of both top-of-the-funnel and middle-of-the-funnel offers. Similarly, consider also offering a healthy balance of content offers (like ebooks, webinars, kits) compared to offers that involve human interaction such as demos or consultations. Offers Relative to Customer Personas Sure, you could create a separate landing page with a form for each of these types of offers to increase your chances of converting site visitors into leads, but that’s only the beginning. What about getting even more targeted?Face it: your target customer isn’t exactly very one-size-fits-all. While you may have a pretty good sense of the types of customers your products and services attract, chances are there is still some variation among them. This is where marketing personas are helpful. To use HubSpot as an example, we have identified two main types of customers (marketing personas) that are a good fit for our marketing software : Owner Ollie (small business owners) and Marketing Mary (marketing managers in companies with dedicated marketing departments). Understandably, a Marketing Mary might not be particularly interested in the same topics an Owner Ollie is interested in, and vice versa.Now, think about all the different types of offers we just talked about. Can you create an ebook that targets one of your specific marketing personas? Or maybe an opportunity for a different marketing persona to request a specific type of demo relative to their interests? What about one of each? Or one of each for each type of offer? Holy cow — the possibilities are endless! The Benefit of Personalized Offers The good news is that, by offering a variety of different types of offers that appeal to different points in the sales process or different customer personas, you’ll maximize your lead generation efforts with the ability to capture even more site visitors as leads. And as an added bonus, with all the dedicated landing pages you’ll be creating to house your multitude of offers, you’ll also be giving Google and other search engines more website pages to index, giving your website a boost of SEO juice.The personalization of marketing is a hot topic lately, and more and more marketers are beginning to understand the value of more targeted and personalized marketing campaigns . So, are you getting personal enough in your business’ marketing? How else can you vary your offers? Have you noticed a causal relationship between the variety and wealth of offers you create and the number of leads you generate? Photo Credit: cliff1066 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Generation
While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts.It’s understandable — SEO can seem complicated if you’ve never focused on it. To help you get a handle on it, we’ve aggregated some helpful visual aids so you can start to understand how SEO can be helpful in your business’ marketing strategy.15 Educational SEO Diagrams1. Cycle of Social & SEO by TopRank Online Marketing2. Google’s Collateral Damage by SEOBook and Jess.net (click to enlarge)3. SEO Diagram by MentorMate4. SEO Success Pyramid by SmallBusinessSEM.com5. The SEO Process Chart by SEOBook6. Link Building 101 by ProspectMX (click to enlarge)7. The Periodic Table of SEO Ranking Factors by Search Engine Land (click to enlarge)8. The SEO Flow Chart by SEOBook9. On-Page Optimization and Link Acquisition by SEOmoz 10. SEO Tactics by Response Mine Interactive (click to enlarge)11. Link-Building Risk vs. Reward by Conversation Marketing (click to enlarge)12. SEO Process by Digital Clarity Media13. The SEO Hierarchy of Needs by Bruce Clay, Inc.14. SEO ROI From Link Building Tactics by SEOmoz15. Search Engine Marketing Process by Komarketing AssociatesWhich educational search engine optimization chart/diagram do you like the most? Have any others to share? SEO Originally published Aug 25, 2011 9:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Analytics Originally published Sep 14, 2011 5:30:00 PM, updated October 20 2016 This week, the media research firm Nielsen released its Q3 report on the state of social media. Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter.Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4.1. 37% of consumers access their social media networks through their phone. (Tweet This Stat!)As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. It could mean the difference between a new lead and a lost opportunity.2. During May 2011, over 31 million people in the U.S. watched video content on social networks and blogs.(Tweet This Stat!)Providing a rich media experience for your company can increase engagement on your website. Video content is a great way to bolster your inbound marketing efforts.3. Tumblr nearly tripled its unique US audience over the last year.(Tweet This Stat!)As a marketer, it’s important to keep your eyes open to new online tools and forms of media and determine if you can use them to deliver your message. In May alone, Tumblr generated over 21,000 messages and links a day to the site. The amount of traffic you could leverage from a new medium like Tumblr should never be overlooked.4. 56% of mobile users most value the GPS capabilities of their smartphone.(Tweet This Stat!)In today’s world, geo-marketing is a powerful opportunity that both small and medium-sized businesses can leverage. Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile audience of prospects.5. 53% of active social networkers follow a brand.(Tweet This Stat!)As a marketer, it’s important to engage with your users in social media, and make sure you’re providing them with valuable content. These active social networkers don’t just follow brands. According to the report, they’re also 60% more likely to write reviews about brands’ products or services as well.6. In May, internet users spent more time on Facebook than Yahoo, Google, AOL, and MSN combined.(Tweet This Stat!)With 53.5 billion minutes spent on Facebook, the site continues to prove the value of being “Liked.” While Google and other search engine rankings are extremely crucial for a company to get found, Facebook and other social media sites are also as important for companies to engage with their customers as well as prospects who can potentially be converted into sales.have you come across any other interesting facts from the report you think marketers should be aware of? Let us know!
Marketing shouldn’t make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn’t suck this bad. Marketing should solve problems, not induce fits of rage.Raise your hand, and repeat after me. “I will stop sending marketing emails that makes people want to punch me.” Marketing automation shouldn’t be about doing more crappy marketing with less effort. Instead, it should be about giving people valuable information in a personalized and contextual manner. Let’s take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers.7 Unbelievably Bad Marketing Automation Emails1. Bragging About Clients: Really? You work with all of these companies? Wait…I don’t care! These companies are not related to my business, and it doesn’t matter what you did for them. It’s also great to see that you needed to send a super LONG email to brag about yourself; thanks for wasting even more of my time.Marketing Takeaway: Your prospects and leads don’t care who you work with. They care about what you can do for them. Send them marketing email that is customized to their business needs with specific recommendations for them. 2. Terrible Event Follow-Up: Could the email below be more obvious that it’s a mass email? This sender was so lazy, that he/she put everyone who attended two events on the same list and sent them all the same email. They also include three separate calls-to-action, and the first one for a free trial doesn’t even include a link. This couldn’t be less personal.Marketing Takeaway: Understand how each person gets added to your email list. Use this information combined with their interaction with your website and content to provide them with personalized content and calls-to-action (CTAs). And stick with one CTA per email, please!3. Failure to Test: Nothing (and I mean nothing) demonstrates a lack of personalization better than an error message that displays instead of the recipient’s name. By not sending a test email to check for technical issues, you can instantly lose credibility as a marketer.Marketing Takeaway: Great marketing automation is about more than just compelling content. It’s about making sure all the details are perfect. Your marketing is the first experience that a potential customer faces. Make this process perfect by testing your email marketing sends to ensure that the formatting and personalization features work correctly.4. Forgetting to Nurture: Really? We just met, and you already want to get married? That is often what bad marketing automation email can feel like. Too many emails like the one below go straight into the sales pitch without any prior nurturing.Marketing Takeaway: Plan your communication with prospects and leads to ensure that you have included several steps of sending educational information before transitioning into product-focused information.5. The Scariest Unsubscribe Link Ever: One way to make sure people never unsubscribe from your emails is to scare the heck out of them. Check out the email below: it has a three line long unsubscribe link. When I saw it, I thought about the terror that could be inflicted on me and my email address if I clicked on it. To top it off, this email is completely self-serving.Marketing Takeaway: Make it easy for people to opt in and out of your email marketing efforts. And again, don’t talk about why you are awesome. Instead, help make the person you’re emailing more awesome.6. Horrible Subject Line: An interesting subject line can make or break the success of an email. Nothing says compelling subject line like “Marketing List.” Seriously? That is just bad. To make it worse, this email goes on to prove itself irrelevant and REALLY long. It keeps going well past the screen shot below.Marketing Takeaway: Invest time in great subject line writing. Test different variations with A/B tests to determine which subject line copy works best for your business. 7. Complete Disregard for Targeting: What you see below is a seemingly well-designed and -written email. The problem lies in targeting. I am not a customer of this company. Their targeting is completely off. To make horrible targeting even worse, the email is about nothing. It has no clear action for me to take. It really has no purpose but to take up space in my inbox.Marketing Takeaway: Understand what your subscribers want from your email. Send them clear and actionable messages. Don’t waste paragraphs of text that basically say nothing. Keep your email copy brief with a prominent desired action.Email shouldn’t be evil. Email should be helpful! What other email marketing mistakes have you noticed in your inbox?Image Credit: Generation Bass Originally published Nov 15, 2011 9:00:00 AM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Mistakes