SA launches Open Source Centre

first_img16 January 2003The Council for Scientific and Industrial Research (CSIR) has launched an Open Source Centre to help stimulate the adoption of open source software technologies in Africa.According to the CSIR’s business unit, icomtek, open source software is very much like digital meraka – a Sotho term for common grazing land. “People may engage in private or communal productive activity o­n this land, but the land itself is kept for the common good.”Unlike most proprietary software, open source software is available at little or no cost. More importantly, the intellectual property of its inner workings – the source code – is not a closely guarded secret of any individual or organisation.The free availability of the source code encourages a model of software development, testing and modification based o­n public collaboration.icomtek specialises in information and communication technology projects which are geared to development and societal needs. The Centre plans a number of strategic interventions within the private sector, government and civil society, as well as in education and training.South Africa and Africa, icomtek argues, “will not be able to afford the investments in imported technology that are required to be a full participant in the global information society in future, if conventional approaches are followed.“Open source software has emerged as a software model that is particularly viable in the developing world, providing local software developers with access to quality code generated by international experts, allowing users to escape from the cycle of ever-increasing international licensing fees, and facilitating the development of systems that address localised needs.”The importance of open source software within the South African context is underscored by its inclusion as a component in almost every major ICT strategic proposal, such as the SA National Reseach and Development Strategy document, the bilateral Indo-SA initiative, and the proposed Advanced Institute for Information and Communications Technology.The State Information Technology Agency (SITA) has already helped the government save millions of rands by implementing open source software in the public sector.SITA spokesman Mojalefa Moseki says the government can save still more money on licensing, software procurement, support and upgrades through the use of open source software.According to Moseki, the Northern Cape provincial government is the largest user of open source software, while the Western Cape government also uses an OS-based document management solution, and bases its portal on the system’s platform.“The department of Land Affairs uses Linux and is about to implement Oracle on Linux”, Moseki says, adding: “We believe open source software is as good if not better than commercially available software. In many cases, it’s more stable and more reliable.”Open Source Centre initiatives include the following:Digital Doorway project – An initiative which explores the viability of “minimally invasive education” as an alternative means of promoting wide-scale computer literacy.Open School project – Involving the implementation of a platform to facilitate collaborative development of local educational content over the Internet, using open source principles.Culturally adaptive software – The development of systems that change their look-and-feel, context, content and language according to the culture of the person accessing the system.Open source school management system – The CSIR is part of a consortium, along with the Wits School of Computer Science, Kgatelopele Technologies and NetDay, that are working towards creating a school management system that caters for outcomes based education, and releasing it under an open source licence.The Open school initiative – Involving the implementation of a platform to facilitate collaborative development of local educational content over the Internet, using open source principles.Cultureware project – Together with South African Tourism, the Western Cape Investment and Trade Promotion Agency and the University of Fort Hare, the CSIR initiated a culture preservation project known as Cultureware, which aims to bringing cultural heritage into mainstream economic activity and commercial exploitation.Open source in government – Various proposals have been submitted to the Centre for Public Service and Innovation as part of their open source thrust in government.SouthAfrica.info reporter Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

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African pension fund giant relists on JSE

first_imgAfrica’s biggest retirement fund administrator, Alexander Forbes, on Thursday became the 11th company to list on the Johannesburg Stock Exchange (JSE) this year.The company’s return to the bourse’s main board followed its delisting in 2007, when it was bought by a private equity consortium for R8.2-billion.It listed with a market capitalisation of around R10.9-billion – putting it into the top 25% of companies listed on the JSE – and saw its stock jump by 14 percent to R8.55 a share by 9.15am.The listing was preceded by a R3.7-billion public offering last week – South Africa’s largest flotation in four years, according to news agency Reuters.“Investors were drawn by the regular income from its pension management and insurance businesses, and the potential for growth in sub-Saharan Africa, where financial services are still developing,” Reuters reported.The company is a leading employee benefits consulting, actuarial, investment and administration services provider and retirement fund administrator, with R275-billion in assets under administration as at the end of March this year.Alexander Forbes brings the number of financial services companies listed on the JSE to 28. “We are delighted to welcome Alexander Forbes back to the JSE, where it lists in the financial services sector, one of the most vibrant on the JSE,” JSE CEO Nicky Newton-King said in a statement.Statistics South Africa (SSA) estimates that the country’s financial services sector created 13 000 new jobs in the 2013/14 financial year, and currently employs over 1.8-million people.The JSE is Africa’s biggest bourse, and one of the top 20 exchanges in the world in terms of market capitalisation.SAinfo reporterlast_img read more

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RW10: Six Things ReadWrite Will Cover In 2023

first_imgWhy Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting ReadWrite celebrates its 10th anniversary on Saturday, April 20, 2013. For the occasion, we’re running a series of articles  looking back—and looking forward.On Saturday, this website turns 10 years old. The changes its writers and editors have witnessed and chronicled have come fast and furious—the creation of Facebook, YouTube and the iPhone; the seemingly inexorable rise of Google and Apple; and the growth, everywhere, of connectivity.At ReadWrite, we continue to grapple with the deeper implications of technological change. We make annual predictions about the future of technology, many of which have proven prescient and timely. But now, at the verge of ReadWrite’s second decade, it makes sense to look even farther forward and imagine what ReadWrite will cover in 2023. Expect to hear a lot about these trends from us in the years to come.Something To AnticipateThink of anticipatory systems as really smart artificial intelligence. Computers won’t wait for explicit inputs, like search queries; instead, they will draw on internal and external data—your entire history of interactions—to supply context and predict what you’ll need. Google Now, the intelligent assistant function on Android, and Apple’s Siri provide glimmerings of such functionality today.A decade from now, anticipatory systems won’t just predict your next move; they’ll smartly feed data back into the system to improve themselves. There will no longer be a concept of a check-in, for example; some future version of a Foursquare-like app will simply know where you are and for what purpose, and they’ll log that and share that appropriately across your social graph, which they will likewise adaptively update as your social connections shift and change.Kill Your GadgetWe won’t own smartphones, tablets, or smart watches. There will be a surfeit of screens at our disposal that roll up into a watchband form or roll out and stiffen to form a screen. Or ring-sized computers will project an image on any available surface. This will have an impact on architecture: White walls will be everywhere, with colors or patterns seen as either an indulgence or a countercultural statement.Ambient ElectricityMoore’s Law, the dictum that processors improve continuously will every generation, will continue to thrum. But instead of using these improvements to process bits faster, we’ll harness them to lower power consumption and extend battery life. Meanwhile, innovations like radio-wave battery charging will mean we’ll never have to plug things in again.Park The Car Self-driving cars will peak in 2020, when they will start being seen as an inefficient use of resources. Why, for example, do they still have a driver’s seat and a steering wheel when no one even remembers how to activate manual driving mode? Post-car vehicles will link themselves into trains on dedicated lanes—or even tracks.A Nation Of (Unemployed) Programmers All those efforts to teach people how to code will succeed past their creators’ wild dreams, to the point that it will be hard to find work as a professional coder. Meanwhile, new programming languages will have added so many layers of abstraction that the act of coding will resemble a formal mode of speech—or just a drag-and-drop process that’s not much more complicated than downloading an app.Undersea Data We’ll be generating and processing unfathomable amounts of data in 10 years. The so-called “cloud” comes to ground in the form of data centers, where all these bits are stored and shuffled. The challenge is finding spots with lots of land and cheap electricity or other means of cooling servers. The answer: the sea.Google started using ocean water to cool its data centers in 2011. A dozen years later, this will be commonplace—and we’ll start putting data centers not just next to the water, but under it.What Else?There will be changes born out of current trends that seem obvious. There will also be surprises along the way. One thing, though, I believe will be true of ReadWrite in 2023 as it is now—we will find our way through the change with each other’s help, through an interplay and exchange of ideas.Tell me yours. Tags:#predictions#ReadWrite#RW10#ten center_img owen thomas Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

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Supreme Court to hear pleas against Article 35 A after Diwali

first_imgThe Supreme Court on Friday agreed to hear after Diwali pleas challenging Article 35 A, relating to special rights and privileges of permanent residents of Jammu and Kashmir.A bench headed by Justice J.S. Khehar accepted the plea of the Jammu and Kashmir state government that the pleas challenging Article 35 A be heard after Diwali.Senior advocate Rakesh Dwivedi and Advocate Shoeb Alam mentioned the matter before a bench also comprising Justices Dipak Misra and D.Y. Chandrachud that even the Centre has no objection if the pleas are taken up after Diwali.“All the pleas will be taken up for hearing after Diwali,” the bench said.Earlier the apex court had favoured hearing of the matter by a five-judge constitution bench in case the Article is ultra vires of the Constitution or if there is any procedural lapse.The court had said that a three-judge bench will hear the matter and refer it to a five-judge bench if necessary.The apex court was hearing a plea filed by Charu Wali Khanna challenging Article 35A of the Constitution and Section 6 of the Jammu and Kashmir Constitution which deal with the “permanent residents” of the state.The plea has challenged certain provisions of the Constitution which deny property right to a woman who marries a person from outside the state. The provision, which makes such women from the State lose rights over property, also applies to her son.Article 35A, which was added to the Constitution by a Presidential Order in 1954, accords special rights and privileges to the citizens of the Jammu and Kashmir.It also empowers the State’s legislature to frame any law without attracting a challenge on grounds of violating the Right to Equality of people from other states or any other right under the Indian Constitution.“Section 6 of the Jammu and Kashmir Constitution restricts the basic right of women to marry a man of their choice by not giving the heirs any right to property if the woman marries a man not holding the Permanent Resident Certificate.“Her children are denied a permanent resident certificate thereby considering them illegitimate — not given any right to such a woman’s property even if she is a permanent resident of Jammu and Kashmir,” the plea said.While Jammu and Kashmir’s Non-Permanent Resident Certificate holders can vote in Lok Sabha elections, the same individual is barred to vote in local elections in the State.last_img read more

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NFL suspends Patriots’ Josh Gordon for substance abuse violation

first_imgDon’t miss out on the latest news and information. The news came several hours after Gordon said he was stepping away from football to focus on his mental health.Gordon said on Twitter his decision was spurred by his own feelings that he could have a better grasp on things mentally. He thanked the Patriots for their support and vowed to work his way back.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chief“We support Josh Gordon in his continued efforts to focus on his health. His attempt to do so is a private and personal matter, which we intend to respect,” Patriots team officials said.Gordon has been suspended several times by the NFL for violations of its drug policies since being drafted by the Browns in 2012, and missed the entire 2015 and 2016 seasons. LOOK: Joyce Pring goes public with engagement to Juancho Triviño LATEST STORIES Lacson: 2019 budget delay due to P75-B House ‘insertion’ Is Luis Manzano planning to propose to Jessy Mendiola? Hotel management clarifies SEAG footballers’ kikiam breakfast issue Rafael Nadal donates 1 million euros to Mallorca flood victims Private companies step in to help SEA Games hosting SEA Games: Biñan football stadium stands out in preparedness, completion After being reinstated by NFL Commissioner Roger Goodell in 2017, Gordon revealed in an interview with GQ magazine that he drank or used marijuana before games. “Probably every game of my career,” he said.Gordon also said in a 2017 mini-documentary on Uninterreupted.com that he took Xanax, cocaine, marijuana and other narcotics.Gordon’s outlook had improved with New England, where he landed in September in a trade after the Browns felt it was time to cut ties. He had 40 receptions for 720 yards and three touchdowns with the Patriots, five years removed from an All-Pro season in 2013 with 87 catches for 1,646 yards and nine touchdowns.Special teams captain and receiver Matt Slater said despite his suspension, Gordon still has support inside the Patriots locker room.“My No. 1 concern is with him as a man,” Slater said. “I’m thankful for the approach he took here, how he was as a teammate. I enjoyed getting to know him in that process and I’ll continue to support him in any way I can.”ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next View comments Josh Gordon #10 of the New England Patriots reacts after scoring a touchdown during the third quarter against the Minnesota Vikings at Gillette Stadium on December 2, 2018 in Foxborough, Massachusetts. Billie Weiss/Getty Images/AFPFOXBOROUGH, Mass. — Patriots receiver Josh Gordon was suspended indefinitely Thursday by the NFL for violating an agreement that allowed him to play after multiple drug suspensions, casting doubt on whether the talented but troubled playmaker would ever play in the league again.League officials said Thursday that Gordon was returned to the reserve/commissioner suspended list indefinitely for breaking the terms of his reinstatement under the NFL substance abuse policy.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion TS Kammuri to enter PAR possibly a day after SEA Games opening Safety Devin McCourty said the 27-year-old’s well-being is his biggest concern, not football.“Life comes before all of that,” McCourty said. “I think we wish him the best and care about that more than wins or losses.”New England officials had insulated Gordon and focused him on getting acclimated to the team’s highly-disciplined culture, while also limiting his time with reporters.Coach Bill Belichick said last week that Gordon was thriving on the field, developing chemistry with quarterback Tom Brady and learning the offensive system.“He’s a smart kid, so he learns well,” Belichick said. “For better or worse, he’s been in a lot of different systems. I know it was only one team, but it was a lot of different systems up there. Most everything we’ve asked him to do he’s done somewhere along the line for somebody.“As we go through each week, I would say we’ve gained a little more ground on the overall knowledge of the system,” he said.Gordon said earlier this month he thought he was settling in well with New England.“It felt like home a long time ago,” Gordon said. “The atmosphere is very welcoming. It took me a little bit to get acclimated to the area. Other than that, it’s been pretty smooth so far, and that’s due in part to the facility, the organization, just everybody helping me along the way.” MOST READlast_img read more

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5 Tips for Using Free Content to Promote Paid Content

first_img whose product is their content ‘s did for their Digital Marketing Mixer in Chicago. By allowing people who did not attend the conference to view some of the talks, it increased awareness for their conference and perhaps will even help registration for 2010. For authors, your offering might be an eBook. For HubSpot’s 1) Consider your blog articles “free samples.” Here are a few ideas: . Many folks will download the Kindle version, spread the word about your product, and write reviews. Meanwhile, others will buy the physical book, too!  If an individual actually learns something from a blog post that you’ve created, you’ve already earned their respect and potentially their curiosity about your other offerings. They’ll get to know your writing style and start seeing you as a resource they can trust. This is what the folks at Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. kalandrakas This is an easy one, but often forgotten. Make sure you build something on your website or blog to aggregate what people are saying about your paid content. For example, we created a ” . This gave people a flavor for what they could learn from the book, but also provided them with something fun that they could share with their entire network. 3) Livestream conferences in real-time to widen your net for your next show. By making your book available as a free Kindle download, people will link and promote your Amazon page. David Meerman Scott did this with his book MarketingProfs How on earth can a person or business make money selling their content if they’re giving it away for free? 4) Feature the content that to learn how to create a thriving blog. Inbound Marketing World Wide Rave Originally published Nov 18, 2009 8:30:00 AM, updated March 21 2013 ” for Inbound Marketing University that features the blog posts of IMU students.   other — use free content to sell more books, get butts in conference seats, and earn speaking engagements? Student Bulletin Board people are producing about your content. Flickr Credit: 5) Give away your book for free on Kindle for a few days. book, we made an Inbound marketing is a no-brainer for folks selling a product online, but how can authors, speakers and event producers — Download the free webinar eBook of inbound marketing cartoons 2) Repackage your content in a different way. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The Art of the List: 5 Keys to Building Your Database (Video)

first_imgThis guest post is written by David Siteman Garland, the founder/host of Download the free kit Learn how to generate more inbound leads using SEO, blogging, and social media. SEO strategy Let’s assume you are taking advantage of all the great Justin See Inbound Lead Generation Kit for tips and tricks to drive more leads and business to your site. . You are making connections and bringing in visitors from Facebook and Twitter. Your There is often only a slight difference between someone entering their email address to subscribe and someone clicking away from your site, never to come back. In this video, you’ll learn 5 keys to boost your subscriber base and create a killer list to boost your business. Originally published Feb 26, 2010 11:30:00 AM, updated October 20 2016 is top notch. Your blog is booming (or sizzling…or waiting to sizzle). That is all fantastic, but how do you turn traffic into subscribers that you have permission to stay in contact with?center_img Photo Credit: hub of amazing content Ah, your email list: precious gold for inbound marketers, especially if you are looking to continually bring current clients (and hopefully future clients), customers and fans to your website. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack (If not, what are you waiting for?!). Your website is a The Rise To The Top inbound marketing tactics Topics: Keyword Optimization . The Rise To The Top is the #1 non-boring resource for building your business smarter, faster, cheaper, which features a daily Web show for entrepreneurs.last_img read more

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HubSpot TV – Olympic Champions and Social Media with Guest @ColleenCoyne

first_img “We knew that the Yahoo-Twitter partnership would be comprehensive and more encompassing than Twitter’s search partnerships with Google and Bing, but now Yahoo tells us the integration will focus on three primary areas: Spam vs Mahalo: Matt Cutts Explains the Difference Comic response from SEO Black Hat: mvolpe HubSpot TV is LIVE every Friday at 4:00 p.m. ET. From HubSpotter Christopher Haddad – #HubSpotTV Citibank never called or warned Fabulis at all inbound marketing will pay off ), Karen Rubin (@ How to interact on Twitter: Include #HubSpotTV in your tweets! On the show today is Mike Volpe (@ Citibank Freezes Some Fabulis Assets Doin’ It Wrong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Citibank apparently froze the assets of Fabulis because of “objectionable content” on the company blog. “Starting Monday, Bravo will begin offering Foursquare players badges and special prizes when viewers visit more than 500 Bravo locations. Locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.” . karenrubin Matt Cutts (head of Google anti-spam team): “When trying to decide if a page is spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? If the answer is no, the page is probably spam.” Ability to update status from Yahoo Question from Inbound.org Marketing Takeaway Closing to learn how to use inbound marketing to generate leads and break your dependence on programs with recurring expenses. , and chat ) and Coleen Coyne (@ www.hubspot.tv Marketing Takeaway Intro Special Guest, Olympic Gold Medalist Colleen Coyne Download the free video Fabulis is an established company with investors ($625K) and an experienced entrepreneur as founder (Jason Goldberg – SocialMedian and Jobster), but they are “the social network that helps gay men connect with amazing experiences nearby and around the world” : Cheating does not work.  Don’t spam Google, and don’t rely on PPC alone.  Do the hard work and Video: How to Get Off the Google AdWords PPC Crack Marketing Takeaway Headlines Should Mahalo Say “Mahalo” to Google for Tolerating Spam SEO guru Aaron Wall gets upset that Mahalo is stealing his content, not adding value and still ranking in Google. : Aggressively communicate with customers and be available for comment quickly. This will help problems from spiraling out of control. Although this deal will help put Foursquare in front of millions of mainstream television viewers, it also offers the company a chance to try to blur the lines between traditional television media and mobile experiences. Although some television executives have been successful integrating TV and the Web, merging TV with mobile has proved to be more difficult. Episode #81 – February 26, 2010 Dennis Crowley, Foursquare’s chief executive, said the company was excited to work with Bravo and push some of these boundaries further. “Bravo’s shows really overlap with our users and a new mainstream audience that we want to reach. I don’t think check-ins are a nerd-only experience. It’s about sharing content and experiences with others.” : If you are not Jason Calcanis, you need to create original and valuable content to rank in search . Twitter Goes Yahoo How many times should a keyword appear on a page for optimal density? , it’s going to work out in the end. There might be some bumps along the way, but the satisfaction of knowing you gave it a truly honest effort will be rewarding in and of itself. Additionally, you will definitely gain a following. There is no reward without risk, and there is definitely a market for authenticity.” March 19: HubSpot goes to Vegas! Access to your Twitter feed on Yahoo with us via Twitter using NEW hashtag, All old episodes are in iTunes: : Keep doing inbound marketing. Developments like this just make it more effective. Bravo to Foursquare as They Partner with Traditional TV Media Olympic athletes’ social media restrictions : Making trades is better than paying cash for advertising.  Get creative! (Episode Length: 26 minutes, 41 seconds) “If you are honest in your approach to Forum Fodder Foursquare Teams With Bravo TV Watch the show in real-time at  PPC is like liposuction Does Citibank Suffer From Homophobia Or Just A General Dislike For Startups? Learn how to break your Google AdWords addiction! . Ben Robbins – For several years now, good sources at Google (like Matt Cutts) have indicated that keyword density carries little or no importance in their algorithm. Keyword-related factors that are still considered include anchor text for editorial links, page title, page URL, and heading tags. They also seem to reward pages with lengthier content, maybe 500+ words, and long tail keyword variations. Marketing Tip of the Week http://itunes.hubspot.tv ColleenCoyne Marketing Takeaway creating content Details: The Yahoo-Twitter Partnership – ) Yahoo Search and media integration Originally published Mar 5, 2010 2:30:00 PM, updated July 04 2013 Why I Would Hire Bode Miller as My Inbound Marketerlast_img read more

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How to Create a Killer Email Offer in 10 Minutes or Less

first_img What other advice would you suggest when creating successful email offers?  Learn how to generate more inbound leads using SEO, blogging, and social media. The title has to be succinct, but also crystal clear. Inbound Lead Generation Kit How many spam emails do you open that say something like “Free Yacht Just Click Here”? Probably very few, but I bet the email saying “Getaway in the South of Spain” grabs your attention quite a bit more often ( Jetsetter does a great job of this). 2) A Solid Offer (3 minutes) We recently found out that A common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you’ve got nothing. Spend the most time of your 10 minutes around your sexy, clear title. 1) Witty Title (4 minutes) 4) Send It and Forget It (1 minute) Here is a great example and proof that the title caused me to open it: Make it personal and make it count. The more customization in the email itself the better, greeting by first name if your program allows is excellent. If not, don’t sweat it, focus more on what they find within the email body itself. When you get to the body trim the fluff and give just enough information for someone to know what they are getting. An example is one HubSpot launched last week for one of our webinars around lead generation; simple, sweet and letting you know what you will be spending 45 minutes on: sex sells on Facebook If you have the right methodology, creating a killer email offer can become less painful. Try Following the steps below the next time you sit down to create an e-mail offer. center_img for tips and tricks to drive more leads and business to your site. If you want a prospect to open your email then it all comes down to the right title. Originally published May 20, 2010 3:00:00 PM, updated October 20 2016 Photo Credit: This simple change can be incredibly effective, a recent customer of mine had previously never used landing pages or content on their site for simple email marketing. By taking an old white paper that was buried on the site and distributing it to a small portion of their database a lead goal of 3 was achieved in 2 minutes with nearly 30 leads coming in over 24 hours. Their lead goal was 50 a month and simplicity got them 30 in one day. sindesign 3) Make It Easy To Convert (2 minutes) , well we probably could have guessed that, but it is important to make your e-mail titles sexy and compelling. Download the free kit Topics: Opening the email to find an applicable offer inside should be said without being said, the key here is to make sure your e-mail links to a landing page that includes a few key elements. The most important element is a clear path for people to follow in regards to what the offer is, how it will benefit them, and what YOU want them to do, such as filling out a lead conversion form. Ron Popeil, the infamous infomercial rotisserie king, knew the way, you really do have to set it and forget it. It’s gone, so stop thinking about what you could have done differently or perhaps better. Instead, take a minute, step back and think about what you can do to improve future offers. Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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How to Add Email Lists in Facebook for Page Promotion

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 3, 2010 1:30:00 PM, updated July 28 2017 Facebook Reach If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page . For a long time marketers have faced a challenge in inviting new users through Facebook. While they have been encouraging people to visit their Facebook Fan Pages , it hasn’t been easy to do the reverse–get email addresses into Facebook and send invitations through Facebook’s messaging system.This process has now changed. This week, Facebook has enabled business page administrators to import email addresses into Facebook to invite people to like their page. Check out the rest of this post for a walkthrough of these process! Step 1: Go to your Facebook Business Page and click “Edit Page” Step 2: Click on “Marketing” and then select “Tell your Fans.” Step 3: Upload your email list and invite fans.Have you used this feature to tell more people about your Facebook page? Topics:last_img read more

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