Bengal issues lookout notices for Gurung, Giri

first_img However, Mr Gurung did have an idea of the meeting as he issued a statement prior to the meeting with the Chief Minister. “But what he did not know was the whereabouts of Tamang and Thapa after the meeting,” a GJM official said.After the meeting, on his return to the hills, Mr Tamang gave a call to withdraw the strike till September 12, which is revoked on Friday by Mr Gurung. The party officials clarified that the strike in Darjeeling– which will be completing three months in few days– will continue indicating that the talks between the Bengal government and a section of GJM leaders failed.Mr Gurung also slammed Tamang as a “traitor” who was playinginto the hands of the state government. Following his statement Tamang’s house, meanwhile, was ransacked by pro- Gorkhaland supporters. Posters were pasted in front of his house terming him a “traitor of Gorkhaland”. The party leadership claimed that a woman was killed during lathi charge by police to disperse a crowd that was protesting against the decision to suspend the shutdown. The police, however, denied the allegation. GJM stir escalates in Darjeeling, Tamang removed from post The West Bengal government issued look out notices against the president and secretary of the Gorkha Janmukti Morcha [GJM] on Friday. The notices are issued by the Criminal Investigation Department [CID] of the State government and a very senior officer of the CID confirmed it to The Hindu. The notices follow GJM action against party interlocutors Binoy Tamang and Anit Thapa who represented them at the talks with the government. “We have issued them against GJM president Bimal Gurung and general secretary Roshan Giri,” a senior CID official said.A similar notice was also issued against another activist, Prakash Gurung, the youth wing president of the GJM. The notices are issued in consultation with the officials of the Central government to nab criminals and also to stop them from crossing international borders.Meanwhile, following a meeting of GJM senior office-bearers, Mr. Gurung ostensibly expelled party’s assistant general secretary, Binoy Tamang, who led the team to Kolkata on August 29 to hold a meeting with Chief Minister Mamata Banerjee. Another leader of the party Anit Thapa was also apparently expelled. “I am hearing the news that they are expelled,” party’s secretary Roshan Giri told The Hindu. However, he has not confirmed the expulsion.Earlier, Mr Gurung claimed in a statement that a section of their party leaders “have shaken hands with Bengal government … to derail [the] movement” and thus he issued a long and strongly worded statement claiming the struggle for Gorkha homeland will continue.“They [rebel leaders] didn’t inform me about the recent meetings they undertook, they didn’t tell me where the meeting took place, how many times such meetings were held, and I wasn’t even made aware of who would be the Convener of the coordination committee, I only came to know about it after they had done the selections. So I was kept in the dark and they didn’t consult me….[section of the leaders led by Tamang] went to Nabanna [State Secretariat] and sat for a meeting with Mamata Banerjee without consulting me,” Mr Gurung alleged.Also Readlast_img read more

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ROBBING: Return On Business Blogging Is Not Guaranteed

first_imgIf you have been reading this blog for a while, you likely know that I’m generally a strong proponent of the value of business blogging (particularly for small businesses).  I’ve been advocating the need for small businesses to start blogs as an important part of their Internet Marketing strategy for a while now.  So, why the controversial title for this article?  Simple:  If we’re going to try and rationalize an investment of time, energy and money by attaching an ROI (return on investment) to blogging, we need to be a bit diligent and thoughtful about how we do so.  In any case, here are some of my thoughts on about how to improve your chances of getting a return on investment for your business blogging efforts. ROI Of Blogging So, my points here are not particularly complicated.  My message is simple:  To really get value out of your business blogging efforts, you need to make sure that you are investing sufficient time into the process, measuring what matters and doing something about it.   First (and foremost) you should be looking to find more buyers for whatever it is that you are offering.  This is the best return you can hope for.  Of course, you can’t expect every visitor to your blog to whip out their credit cards (or call one of your sales people), but you can 3. Buyers, Back-links and Brand-Building:  This one’s a bit obvious too.  It is near impossible to demonstrate a return on your blogging investment if do something about it 5. Analyze and Adjust:  have an ROI – but just that an ROI is not guaranteed.  Also, my apologies for the acronym ROBBING (I just couldn’t come up with anything better).  I’m not suggesting that business bloggers are robbing anyone of anything.  All in good jest (and for some percentage of you, the word probably got your attention, thereby increasing the ROI of this article). .  You have to watch what works, and what doesn’t.  Do more of what works, and less of what doesn’t.  For example, one thing I’ve learned from writing for two business blogs is that a majority of my readership seems to appreciate my casual, informal style. c) Brand:  a) Buyers:  Improving The Return On Investment For Your Business Blog ”.  As you might suspect, the article (and the associated paper), discusses how to measure the return on investment (ROI) for a blog – and more specifically, a business blog.  Though I have not purchased the paper (it talks too much about big businesses), the article itself has a useful framework for looking at this analytically. Topics: These are the three primary areas of “return” I think businesses should strive for when writing their blog.  I even put them in descending priority order even though the alliteration sounded better with a different order.  You’re welcome.  2. If A Blogger Types In The stuff.  For a more dynamic explanation of this, I encourage you to watch a video interview of  Brian Halligan (my co-founder at HubSpot).  The video is titled “ increase Defining ROI On Business Blogs The article was sparked in part by an article penned by Charlene Li of Forrester who wrote on the topic of “ nobody is reading your blog Lots of business bloggers are diligent about tracking things like their daily traffic, referral sources and other common metrics available through most web analytics tools.  Though all of this is good, it’s not enough – and not nearly as meaningful as the Forest…:  1.  Launching Is Not Enough:  the likelihood that this will occur.  This is done by focusing your content (and your promotional efforts for the content) on the types of visitors that are likely to become clients.   I think too many businesses think that they can simply sign up for a Blogger account, write an article, and call it a day.  This is what I would call the “Look Ma!, I’m Blogging!” phenomenon.  Nothing against Blogger.  It’s just that if you’re actually looking to create a measurable return, it takes more than that.  Stated differently, to get an “R” (i.e. Return) you have to “I” (that is Invest).   I have an uncanny knack for the stating the obvious. b) Back-Links:  real Astute readers will also notice that I am not stating in this article’s title that business blogging ”.  For further reading, I’d also recommend Seth Godin’s article “ If you can’t close a customer, you want back-links.  The world of search engine optimization (SEO) is driven by back-links.  The more people you can get to your blog articles, the more weighting you will have in the search engines, and the more relevant people will “find” you when doing a search.  In fact, you can help test this theory by linking to this article with the words “business blogging” in the anchor text.  (smile).  Originally published Jan 29, 2007 11:42:00 AM, updated October 20 2016 doesn’t ” Simply measuring how your blog is doing in ways that are meaningful is not going far enough.  You need to Business Blogging 4. Measure Something Meaningful:  .  In this case, the value you get from blogging is likely little more than the satisfaction of expressing yourself (and perhaps impressing your friends and family).  So clearly, to get an ROI, you have to find ways to draw visitors to your blog and have them read it.  If you got to this article through one of the popular social news sites (like reddit or digg), that is certainly one way to do it.  There are others ways too.  But all of it hinges on writing content that people are interested in. High Resolution Mistakes Finally, if you can’t get a buyer or a back-link, you can at least build your “brand”.  Although you will likely never have a powerful brand like Coke, Nike or Apple – you can certainly benefit from increased visibility of your business.  Readers of your blog will (hopefully) be left with a positive impression of you, and your company and this could help with future interactions with that individual (and perhaps then, they will become a buyer or give you a back-link). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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No Google PageRank Update in 4 Months: Should You Care?

first_img Now that we have that out of the way, let’s talk about the update cycle. The last known update to the public Google PageRank number (as shown via the toolbar and tools like WebsiteGrader.com), was around April 30th 2007. So, as I write this article, it has been over 4 months since the last update. In all the time that I’ve been watching the Google PageRank updates, this is the longest lapse I’ve seen. This likely means that we’re going to see an update “any day now”. Measuring SEO 2. Updates happen inconsistently (you never really know when the next one is coming) Most SEO experts are of the opinion that the Google PageRank number that is available to the public (often known as the “toolbar PageRank”) is not very important. The toolbar PR (TBPR) is the number shown via the Google Toolbar and other software applications (like WebsiteGrader.com’s Originally published Sep 10, 2007 11:22:00 AM, updated October 20 2016 If you’re interested in knowing when the next Google PageRank update happens, I have a simple solution for you. Just 3. It’s a coarse number (0-10 — no fractions) in comparison to the “internal” PageRank number Google uses for its ranking algorithm. SEO Report First off, if you don’t know what Google PageRank is, then here’s a quick So, although Google PageRank has its limitations, it continues to be monitored and cited (if you’re in the market for buying a website, one of the things you’ll likely look at is the Google PageRank of the site). All of these are legitimate reasons that do indeed severely limit the utility of the public Google PageRank. However, this number continues to be interesting to many folks primarily because it is the simplest abstraction that can easily be accessed to determine the general “authority” for a given web page. It factors in the two most important things from an SEO perspective: The number of inbound links to a given web page and the power/authority of those links.center_img Topics: What does this mean to you? If you have a relatively new site, or have just started getting meaningful inbound links recently, don’t fret if your Google PageRank is zero. Since there hasn’t been an update in a while, chances are your current PR (or lack thereof) is simply based on the old data. Once the update occurs, you should see yourself move up. WebsiteGrader.com is currently at a PR5 (which is not bad), but I expect the site to jump to a PR6 as it has more powerful links than some of our other sites which already have a PR6. introduction to Google PageRank register for this site and we’ll send you a quick email when the update happens. We monitor hundreds of websites on behalf of our users, so when the change happens, we’ll likely be one of the first ones to know — and so will you. . SEO experts think Google PageRank is not a particularly meaningful number for a variety of reasons: . 1. Updates happen infrequently (every few months) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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5 Marketing Lessons From the First Inbound Marketing University

first_img Download HubSpot’s Inbound Marketing University online training program IMU includes 11 free webinar classes and note sheets . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Earlier this summer HubSpot, along with ten fantastic professors and eight stellar partner organizations , hosted the first Inbound Marketing University .This free series of 11 webinar classes helped folks make professional contacts, find new job opportunities, and learn skills to better themselves at their current marketing jobs.In total, we provided 13,000 hours of free class time, 1,000 people took an inbound marketing certification exam at the end of the classes, and there are now 500 Inbound Marketing Certified Professionals around the world. In the process of organizing IMU, I learned a series of new marketing lessons myself. Here are a few of the most important ones: 1) Partner with stellar organizations to increase promotional reach. When we started organizing the class topics for the program, we contacted the best-of-the-best for each subject. By inviting thought leaders on each topic, the program had the best possible content, increasing program value. Partners valued the opportunity to internact with a large audience passionate about marketing, and helped expand this audience with their own networks. 2) Do everything you can to enable interaction among participants. We did this by creating a hashtag ( #IMU ), setting up a ” Student Bulletin Board ,” and encouraging people to ask and answer questions in the InboundMarketing.com Forums . We also wanted to add value by helping them grow their own networks, while creating a resource where folks could ask questions and help each other out. 3) Have personal contact with your community. I feel like I personally got to know a lot of the folks who participated in IMU, and they got to know me. Adding a personal touch added to the community and enhanced the experience overall. In the event that people had feedback, questions or wonderful compliments, they felt comfortable enough to tell me directly. 4) Listen and integrate your participant’s ideas. A few days into the first program, a handful of folks mentioned on Twitter that they would love a LinkedIn group exclusive to IMU students and alumni , which was something I hadn’t even considered! Folks also chimed in with great feedback on how to improve the PDF certificate. Thanks to the great suggestions from the first class, IMU2 should be even better. 5) Offer an opportunity for participants to learn about your company, but don’t push it. At the end of the first IMU program, we invited students to another webinar that taught how folks could implement their new inbound marketing skills with the HubSpot software . Some attended the webinar; some sent the invitation along to a friend; and some appreciated the invitation but chose to pass. Very few found the invitation pushy. They already knew that we had organized and provided IMU, and they appreciated the value the program gave them. That’s true inbound marketing! And now I invite you to attend the new IMU2 program yourself! Visit http://www.inboundmarketing.com/university to register for the new live webinars and/or take the inbound marketing certification exam.IMU2 will include two fantastic new classes — one taught by Todd Defren of SHIFT Communications and one by Laura (@ Pistachio) Fitton, co-author of Twitter for Dummies . (You also can catch up on the webinars from IMU1 anytime you want .) So, what do you think? What marketing lessons have you learned–or would you like to learn–from Inbound Marketing University? Free Inbound Marketing University Online Training Program Originally published Aug 5, 2009 8:01:00 AM, updated October 20 2016center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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HubSpot TV – Olympic Champions and Social Media with Guest @ColleenCoyne

first_img “We knew that the Yahoo-Twitter partnership would be comprehensive and more encompassing than Twitter’s search partnerships with Google and Bing, but now Yahoo tells us the integration will focus on three primary areas: Spam vs Mahalo: Matt Cutts Explains the Difference Comic response from SEO Black Hat: mvolpe HubSpot TV is LIVE every Friday at 4:00 p.m. ET. From HubSpotter Christopher Haddad – #HubSpotTV Citibank never called or warned Fabulis at all inbound marketing will pay off ), Karen Rubin (@ How to interact on Twitter: Include #HubSpotTV in your tweets! On the show today is Mike Volpe (@ Citibank Freezes Some Fabulis Assets Doin’ It Wrong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Citibank apparently froze the assets of Fabulis because of “objectionable content” on the company blog. “Starting Monday, Bravo will begin offering Foursquare players badges and special prizes when viewers visit more than 500 Bravo locations. Locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.” . karenrubin Matt Cutts (head of Google anti-spam team): “When trying to decide if a page is spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? If the answer is no, the page is probably spam.” Ability to update status from Yahoo Question from Inbound.org Marketing Takeaway Closing to learn how to use inbound marketing to generate leads and break your dependence on programs with recurring expenses. , and chat ) and Coleen Coyne (@ www.hubspot.tv Marketing Takeaway Intro Special Guest, Olympic Gold Medalist Colleen Coyne Download the free video Fabulis is an established company with investors ($625K) and an experienced entrepreneur as founder (Jason Goldberg – SocialMedian and Jobster), but they are “the social network that helps gay men connect with amazing experiences nearby and around the world” : Cheating does not work.  Don’t spam Google, and don’t rely on PPC alone.  Do the hard work and Video: How to Get Off the Google AdWords PPC Crack Marketing Takeaway Headlines Should Mahalo Say “Mahalo” to Google for Tolerating Spam SEO guru Aaron Wall gets upset that Mahalo is stealing his content, not adding value and still ranking in Google. : Aggressively communicate with customers and be available for comment quickly. This will help problems from spiraling out of control. Although this deal will help put Foursquare in front of millions of mainstream television viewers, it also offers the company a chance to try to blur the lines between traditional television media and mobile experiences. Although some television executives have been successful integrating TV and the Web, merging TV with mobile has proved to be more difficult. Episode #81 – February 26, 2010 Dennis Crowley, Foursquare’s chief executive, said the company was excited to work with Bravo and push some of these boundaries further. “Bravo’s shows really overlap with our users and a new mainstream audience that we want to reach. I don’t think check-ins are a nerd-only experience. It’s about sharing content and experiences with others.” : If you are not Jason Calcanis, you need to create original and valuable content to rank in search . Twitter Goes Yahoo How many times should a keyword appear on a page for optimal density? , it’s going to work out in the end. There might be some bumps along the way, but the satisfaction of knowing you gave it a truly honest effort will be rewarding in and of itself. Additionally, you will definitely gain a following. There is no reward without risk, and there is definitely a market for authenticity.” March 19: HubSpot goes to Vegas! Access to your Twitter feed on Yahoo with us via Twitter using NEW hashtag, All old episodes are in iTunes: : Keep doing inbound marketing. Developments like this just make it more effective. Bravo to Foursquare as They Partner with Traditional TV Media Olympic athletes’ social media restrictions : Making trades is better than paying cash for advertising.  Get creative! (Episode Length: 26 minutes, 41 seconds) “If you are honest in your approach to Forum Fodder Foursquare Teams With Bravo TV Watch the show in real-time at  PPC is like liposuction Does Citibank Suffer From Homophobia Or Just A General Dislike For Startups? Learn how to break your Google AdWords addiction! . Ben Robbins – For several years now, good sources at Google (like Matt Cutts) have indicated that keyword density carries little or no importance in their algorithm. Keyword-related factors that are still considered include anchor text for editorial links, page title, page URL, and heading tags. They also seem to reward pages with lengthier content, maybe 500+ words, and long tail keyword variations. Marketing Tip of the Week http://itunes.hubspot.tv ColleenCoyne Marketing Takeaway creating content Details: The Yahoo-Twitter Partnership – ) Yahoo Search and media integration Originally published Mar 5, 2010 2:30:00 PM, updated July 04 2013 Why I Would Hire Bode Miller as My Inbound Marketerlast_img read more

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Google Introduces Analytics App Store

first_img marketing analytics .  You may come across an app that lets you organize your analytics in a way that helps you get more out of measuring your marketing.  The gallery is chock full of tools to help Analytics users understand their web stats.  It is currently divided into 12 categories, including business intelligence, campaign management, content management, data collection, e-commerce, , mobile solutions, phone call tracking, reporting tools, Originally published May 5, 2010 12:57:00 PM, updated October 20 2016 they should be Google’s Analytics Application Gallery Learn how to measure the effectiveness of Your web site. If you’re a Google Analytics user, take some time to browse the new gallery and check out Google’s Topics: If you’re a marketer, web analytics (different from  Today’s launch of will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics’ reach deeper into specific areas like eCommerce and content management.  search optimization ).  Analytics help you determine how each of your initiatives are performing and can indicate whether you need to change or improve upon your existing programs.  In a nutshell, web and marketing analytics ) are a significant part of your marketing programs (and if they aren’t, Google Analytics Have you taken a look around the gallery? Are any of the offered tools useful to you? Share some of your favorite Google Analytics apps in the comments below. help you determine the ROI of your marketing efforts. Why is this helpful for marketers? Editor’s Picks email marketing Download the free video Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Trying to get more out of your Google Analytics? , site audit, and widgets & gadgets.  Currently, there are 38 available apps, though this number will continue to rise as developers submit their new apps to the gallery. to learn how to measure the effectiveness of your web site. Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Websitelast_img read more

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10 Common Business Blogging Questions Answered

first_img as part of our software package, guaranteeing that your posts are well-optimized and social media-friendly. blogging platform . More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. . That is why we wanted to tackle some of the most frequently asked questions during the webinar and continue the discussion here! Topics: in the sphere of marketing, 6. Is it good to have a Contact Form page on my blog? The Science of Blogging ( here 8. Is it better to include personal bylines for company bloggers? and HubSpot’s inbound marketing experts will be happy to help you out! Don’t divorce blogging from link-building strategies. Your blog provides the perfect opportunity for building inbound links—sharing insights about your industry prompts people to refer to your expertise from their sites and social media profiles. Also, covering certain people and organizations in your posts will help you develop relationships with them. In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts. Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. in the way we are doing with this post!). . Duct Tape that is specific to the content of the post. You can implement the social media sharing buttons directly from Facebook and Twitter. You can customize your Facebook “Like” button and get the code When creating calls-to-action, use active voice and verbs that convey educational offers. For instance, strong calls-to-action often begin with words like “find out,” “learn” and “try out.” Also, as Dan mentioned in his research, the most linked-to words in blogs include “recent,” “insights” and “answers.” These phrases also emphasize the marketing power of learning opportunities. Twitter request a free website assessment 5. What are your thoughts about moderating comments? dominant one 10. What are some blogs that do it right? Contact forms are not the best performing elements you can add to your blog (or, for that matter, to any other web page). Today your community can reach you instantly using social media, a practice that made contact forms even clumsier and more obsolete. So make sure you add social media sharing buttons to your blog. 3. Are there trigger words that make your calls-to-action more effective? in the eCommerce industry. All three share similar characteristics–frequency of publishing blog posts and inclusion of social media sharing and RSS feeds. Most importantly, they feature valuable content, varying from interviews with industry experts and actionable tips to discount offers. in the construction industry and 7. How much time per week should we allocate to maintaining the blog?center_img business blogging Originally published Dec 10, 2010 11:00:00 AM, updated October 20 2016 Allocating time to blogging depends entirely on your previous activities and existing resources. If you already have writers or if you have content that you can develop into blog posts, then it shouldn’t take you long. If, however, you are starting from scratch, allocate at least 2-3 hours per week for blogging. Consider accumulating blog posts and use Some terrific blogs to examine for best practices include #BlogSci Dan’s research to publish them on best days Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. By allowing unfiltered comments in blog posts, your company will convey that it welcomes different opinions and embraces transparency. Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing among these remains WordPress, with its various plug-ins and options for customization. HubSpot also offers a But if you want your blog readers to take a specific type of action, then make that clear with a targeted form (not a generic “Contact Us” button). For instance, at the end of each of our blog articles, we include a Some of the most recognized (and free) blogging platforms you can use include WordPress, Blogger and Tumblr. The . 4. Where can we learn how to add the Like and the ReTweet buttons? 9. What do you consider the best blog platform to use? Lauren’s Hope River Pools and Spas ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the science behind blogging for business call-to-action Starting and maintaining a business blog should not require any technical background—you only need to be immersed in your industry and willing come up with interesting content ideas around it. If you are interested in getting a personal blog review, feel free to 2. What has a greater effect on SEO: blog links or link building strategies? also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing. 1. How do you drive traffic to your blog? Including writer bylines in your company blog posts is definitely a good idea because it highlights the unique personalities of your writers and allows your readership to create comfortable habits. For instance, if the same blogger is posting an article every Monday morning, then your audience will start expecting to see her name and contribution at that specific day and time. This is a great way to build following and also motivate employees to contribute blog posts on a regular basis. Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The 7 Worst Marketing Emails You’ve Ever Seen

first_imgMarketing shouldn’t make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn’t suck this bad. Marketing should solve problems, not induce fits of rage.Raise your hand, and repeat after me. “I will stop sending marketing emails that makes people want to punch me.” Marketing automation shouldn’t be about doing more crappy marketing with less effort. Instead, it should be about giving people valuable information in a personalized and contextual manner. Let’s take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers.7 Unbelievably Bad Marketing Automation Emails1. Bragging About Clients: Really? You work with all of these companies? Wait…I don’t care! These companies are not related to my business, and it doesn’t matter what you did for them. It’s also great to see that you needed to send a super LONG email to brag about yourself; thanks for wasting even more of my time.Marketing Takeaway: Your prospects and leads don’t care who you work with. They care about what you can do for them. Send them marketing email that is customized to their business needs with specific recommendations for them. 2. Terrible Event Follow-Up: Could the email below be more obvious that it’s a mass email? This sender was so lazy, that he/she put everyone who attended two events on the same list and sent them all the same email. They also include three separate calls-to-action, and the first one for a free trial doesn’t even include a link. This couldn’t be less personal.Marketing Takeaway: Understand how each person gets added to your email list. Use this information combined with their interaction with your website and content to provide them with personalized content and calls-to-action (CTAs). And stick with one CTA per email, please!3. Failure to Test: Nothing (and I mean nothing) demonstrates a lack of personalization better than an error message that displays instead of the recipient’s name. By not sending a test email to check for technical issues, you can instantly lose credibility as a marketer.Marketing Takeaway: Great marketing automation is about more than just compelling content. It’s about making sure all the details are perfect. Your marketing is the first experience that a potential customer faces. Make this process perfect by testing your email marketing sends to ensure that the formatting and personalization features work correctly.4. Forgetting to Nurture: Really? We just met, and you already want to get married? That is often what bad marketing automation email can feel like. Too many emails like the one below go straight into the sales pitch without any prior nurturing.Marketing Takeaway: Plan your communication with prospects and leads to ensure that you have included several steps of sending educational information before transitioning into product-focused information.5. The Scariest Unsubscribe Link Ever: One way to make sure people never unsubscribe from your emails is to scare the heck out of them. Check out the email below: it has a three line long unsubscribe link. When I saw it, I thought about the terror that could be inflicted on me and my email address if I clicked on it. To top it off, this email is completely self-serving.Marketing Takeaway: Make it easy for people to opt in and out of your email marketing efforts. And again, don’t talk about why you are awesome. Instead, help make the person you’re emailing more awesome.6. Horrible Subject Line: An interesting subject line can make or break the success of an email. Nothing says compelling subject line like “Marketing List.” Seriously? That is just bad. To make it worse, this email goes on to prove itself irrelevant and REALLY long. It keeps going well past the screen shot below.Marketing Takeaway: Invest time in great subject line writing. Test different variations with A/B tests to determine which subject line copy works best for your business. 7. Complete Disregard for Targeting: What you see below is a seemingly well-designed and -written email. The problem lies in targeting. I am not a customer of this company. Their targeting is completely off. To make horrible targeting even worse, the email is about nothing. It has no clear action for me to take. It really has no purpose but to take up space in my inbox.Marketing Takeaway: Understand what your subscribers want from your email. Send them clear and actionable messages. Don’t waste paragraphs of text that basically say nothing. Keep your email copy brief with a prominent desired action.Email shouldn’t be evil. Email should be helpful! What other email marketing mistakes have you noticed in your inbox?Image Credit: Generation Bass Originally published Nov 15, 2011 9:00:00 AM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Mistakeslast_img read more

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How to Host a Facebook Chat

first_img Originally published May 24, 2013 2:00:00 PM, updated April 04 2017 Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.But then I changed my tune when I saw the potential for a fun marketing activity — Facebook Chats! Similar to a Twitter Chat, a Facebook Chat is a scheduled time to, well, “chat” with a group of people about a particular topic on Facebook. With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post. Users could reply to comments, Like comments, and make it immensely clear who they were responding to and which point they were addressing.Shortly after this light bulb went off, we hosted four Facebook Chats — we wanted to get the kinks out  before we shared it with you — and now we’re ready to explain how you can host your own. Settle in to learn how easy it is to host a Facebook Chat for your business.One More Time … What’s a Facebook Chat?A Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. For example, during the first chat we posted a photo of our Social Media Manager and told folks they could ask her anything about social content, and for the rest of the hour, questions came flooding in. Our social media expert was then able to respond using the Facebook reply feature on comments. Here’s a wireframe of how this looked during our promotion of the Chat:Four Key Components Needed for an Effective Facebook ChatNow that we’re on the same page, let’s review what you would need to host an actual chat.Goal: Why is this chat taking place in the first place? Are you trying to increase engagement on your page? Are you looking to grow your Facebook reach? Do you want to help promote a particular campaign you’re running?Topic: What will people be discussing in the chat? Will it need a subject matter expert to moderate and answer questions, or will your social media manager suffice?Call-to-Action (CTA): Your chat should have a clear next step. Whether that’s following your page on Facebook, reading a blog post on more relevant content, downloading an ebook, or accessing a discount code to an event, make sure you’re giving those who engaged with you a destination to head to next.Tracking Token: If you include any links in your chat, they’ll help you gain insight into the success of your chat if you include a campaign-specific tracking token. This will tell you how many visitors, leads, and customers were driven over time with your chat as their first touch, or influencing conversion event. Our tracking code was as follows: /?utm_medium=social&utm_source=facebook &utm_campaign=facebookchat8 Simple Steps to Hosting a Facebook ChatWith that in mind, here’s how to host your own Facebook Chat.Pick a topic. You’ll obviously want to pick a hot topic that your audience cares about. At HubSpot, we’re asked about our content creation process often, which is why we held our first Facebook Chat on that subject.Pick an expert. Ask someone at your business, or in your network, who has deep knowledge on the selected topic, to be your chat expert. This person should be able to quickly respond to the questions that emerge. Facebook Chats are live, which means scripted responses won’t fly.Promote the date and time. Give your fan base at least a day’s heads up as to when the chat will be held. Unlike a workshop or webinar, there’s no form to fill out or ticket to purchase with a Facebook Chat, so folks can just jump right into the conversation.Create a dedicated web page. This page should host information relevant to the chat, whether that’s just relevant chat information, or a specific content offering you want to give attendees. If you want to provide a content offering to help generate leads, you’ll want to make this page a landing page with a form.Create a campaign tracking token. As mentioned earlier, use this tracking token every time you promote the dedicated landing page so you can track and measure chat impact on your overall marketing.Host the chat on a status update. Post about your chat topic on Facebook at the beginning of the chat, and make it clear that attendees can simply comment with their questions on the status update itself. Then have your expert reply to the comments with the Facebook reply feature.Monitor the conversation. Even if you have an expert responding to questions, ensure someone is available on that chat acting as a more neutral moderator. There will be questions that your expert may not have time to attend to, or may not be suited to respond to, so you can help out by linking to relevant resources (include that tracking token!) and responding where possible.Measure the impact. Use the campaign tracking token to look at how the chats performed. You can also dig into your Facebook Insights to see how that particular post performed compared to your other Facebook posts.What We Learned About Hosting Facebook ChatsAfter hosting four chats that first week of April, we found a few immediate things that might help you to know before you host your own chat.Responding in real-time ain’t easy. It’s hard to predict what kind of questions you’ll hear on the chat, or what people will say. Make sure your expert is able to handle quickly responding to diverse questions. He/she will need to not only be comfortable speaking on the fly, but able to respond eloquently when doing so.Facebook comments do not operate in real-time. Even though you’re responding in real-time … Facebook is not. After you respond to a question, you’ll have to refresh your browser to load the latest comments and replies on the chat.You may not get to every question. As helpful as you’d like to be, you may not be able to answer every question. Due to the time it takes to respond to a single question, you may miss questions that emerge while you respond. Try your best to interact with fans, but realize you may have to regretfully miss some — otherwise you’ll be on Facebook all day!Others will jump in to help. Fortunately, the world is full of brilliant minds. You may notice some users jump in simply to respond to the questions people are putting forward. Welcome these folks! Don’t be afraid to thank them for helping respond, and share your thoughts on their responses, too.If you’re ready to try a new content format on your Facebook Page, try a Facebook chat! Feel free to share your learnings after, too. This could be the beginning of something new! Topics:last_img read more

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

first_imgAlmost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. So check out this quick overview of what happened in marketing this week, and then go enjoy the rest of your Father’s Day!Facebook Hashtags Take a Page From Twitter’s Ad Business, From MashableFacebook announced this week that it will be rolling out a hashtag feature to all of its users. There were hints of this happening a few months back and should come as no surprise to many marketers. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. This new addition to Facebook’s social network is designed to “bring conversations more to the forefront.” For marketers, this means that many of you will be able to take the opportunity to unify your marketing efforts across almost all of the social networks — you can use one hashtag across all platforms, which will help strengthen your brand messages. Beyond more cohesive messaging, marketers might be able to use hashtags for paid opportunities — Facebook mentioned that there are plans to link hashtags to paid ads down the road. Learn more about Facebook hashtags at Mashable.Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunchGoogle has been making some big changes to Google+ over the past few months and this week, it is launching a new dashboard for businesses. Google+ page owners will now have a single dashboard to manage a number of their daily activities. The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express.This new dashboard design will greatly increase the effectiveness of Google+ for brands and marketers. With access to all of the important aspects of Google+ in one place, marketers will be able to better manage their ad campaigns, content, and public information — making all of our lives much easier. Learn more about the Google+ Dashboard at TechCrunch.Marketing Box: Your All-in-One Package for Sending the Perfect Email, From HubSpotWith so much buzz and activity around social media, content, and SEO, we often forget about how important it is to nurture leads or prospects with effective email campaigns. We know its hard putting those emails together with all the distractions around the office and on the internet. To help combat all of these distractions, we’ve created a Marketing Box to help you send the perfect email. Our free Marketing Box includes everything from music to jam out to, to pre-designed templates and customizable social sharing buttons. What are you waiting for? Download our free Marketing Box now.Myspace Relaunches With $20 Million Ad Campaign, From AdweekMyspace has hinted at a relaunch the past several months, but it looks like it’s finally making the big ol’ comeback. This week, Myspace announced its official relaunch with a $20 million ad campaign that will run across cable, radio, broadcast, and digital. Myspace has historically seen itself as a social network for “creatives,” and that’s what the new ads are clearly suggesting. In a 90-second ad shared on Adweek, a gaggle of young hipsters are shown dancing, skateboarding, snapping photographs, and smashing instruments as many “creatives” do daily.Brands and marketers should see this relaunch as a way to dive into a “new” social network with a lot of potential. The new UX looks quite remarkable and could be a huge selling point for Myspace to attract an audience of “creatives” who aren’t currently being catered to by any particular social network. For businesses currently in the music industry, this relaunch is a huge opportunity to be one of the first properly branded and promoted Myspace pages on the internet. Learn more about Myspace’s relaunch at Adweek.Site Speed Penalty Coming to Mobile Web Sites, From Search Engine LandGoogle’s Matt Cutts announced this week that Google will be rolling out a mobile version of its site speed ranking factor, which essentially takes the load speed of a website into consideration when calculating search results rankings. This means that Google will begin monitoring the load speeds of mobile sites to determine how well a web page will rank. There is no official announcement on when this will actually come into effect, but Matt Cutts wants webmasters and marketers to be prepared for this new addition.Ranking is a huge factor in how well marketing campaigns perform, and this new addition to Google’s ranking criteria will greatly affect websites with poorly developed mobile sites. Brands and marketers should consider taking a close look at how well their mobile sites are optimized and invest some time into creating a faster mobile experience for users. Learn more about Google’s ranking update at Search Engine Land.Twitter Starts Rolling Out Tweet Performance Analytics to More Users, From HubSpotTwitter is now giving some users access to a free analytics dashboard that will allow them to view the performance of their tweets. Aside from seeing how many favorites, retweets, and replies their tweets get, users will be able to sort their tweets by “Best, Good, or All” when running through their analytics. Users will also be able to download all of their analytics as a CSV file for offline analysis.For marketers or brands that have yet to opt into Twitter Ads paid program or be selected for this free release, these new tools will help give insight into how well their Twitter efforts are doing. With these new insights, brands and marketers will be able to tailor their content based to increase user engagement. To see if you have access, just head to ads.twitter.com and sign in with your Twitter credentials. Learn more about Twitter Analytics at HubSpot.What other marketing stories did you hear about this week? Share your favorites with us in the comments.Image credit: zhouxuan12345678 Topics: Originally published Jun 16, 2013 9:00:00 AM, updated February 01 2017 Hashtags Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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