Roll out a massive Emotional Intelligence Awareness campaign geared to support all

first_imgDear Editor,Some of us are born in this country, we grow and live therein, and have never heard of the Child Care and Protection Agency (CCPA). That is because our parents gave us stability and safety in our homes, and teachers provided support through the school system.I am one such individual, and I remain eternally grateful to my parents and grandparents for exemplifying what stability in family life looks and feels like.However, I recently had cause to interact with this Agency on behalf of a single parent family (father in care of his children) in need of support, and I am in shock to see the level of incapacity at the Agency.Functional literacy is a problem in Guyana; so basic reading, report writing, comprehension, listening and organising skills are in short supply at this Agency. Forget any expectation of common sense, and please don’t even think about such maturity as impartiality, objectivity, truth, fairness and wisdom. Visit any Police station and you find the same problem.If a citizen wants to access intelligence in this society, that citizen is forced to go to the Court System, where they will find professionals with a higher level education and greater capacity for problem-solving.The insight that I gained from my recent interaction with the Guyana Police Force and the Child Care and Protection Agency, which I wish to share with the general public, is the shocking absence and complete disregard and lack of support for the mental health of males in our society.Our agencies are experts at persecuting males; morning, noon and night they know how to do this. They breathe and sleep persecution. Is there one existing agency where men are even heard? They first need to be heard and understood, before they can be supported.This deafness to supporting — rather than persecuting — poor male members of our society is a policy gap that screams across the nation, and it pushes men into a corner to find solace in drowning sorrows.How many men and children in our society deal with verbal and psychological abuse from mothers and female spouses on a daily basis? Yet such women find ready comfort and a sympathetic ear with the gullible authorities. Why is female persecution of slander, lies and threats against men not an issue of concern to any of our agencies? Why are females not given the help that they also need to learn to communicate more effectively?For the creation of a just society, we must engage in systems thinking, do deeper analysis, and provide the mental health support needed by ALL members of our society.Are our agencies aware that people in this country are hungry, with a day-to-day struggle to find food for their children? From their regular, salaried positions and air-conditioned offices (with visitors often left to wait in the sun and rain), are Government officials capable of understanding the support needed by poor families?How do we ease the desperation in society?From my experience with the Child Care and Protection Agency, I have come to realise that there exists a lack of understanding of the living conditions of the poor, and the support being provided to poor families struggling to raise children is way short of inadequate.With a paucity of analytical skills, the right problems will not be solved, because they are not being diagnosed.There are, in this nation, many single-parent families in which men, fathers, are the single-parent struggling to raise their children. Male single-parent families need support as much as families with mothers as the single-parent. The psychological mindset at our agencies, however, is that fathers must work, and mothers must be supported. Mothers can be abusive, drunkards, liars, prostitutes, and guilty of child neglect; frequenting bars with their girl children, who are often prostituted, raped, and made to become mere teenage pregnancy statistics. However, they are mothers, and an agency incapable of proper investigation but is biased against fatherhood cannot act in the interest of fathers and their children.We don’t only celebrate Mother’s Day in this country and around the world; we also observe Father’s Day. As a nation, and part of the Western World now waking up to mental health issues, I urge our agencies and policy makers to remember that men are people too, and that the hard-working, stressed-out fathers are as much in need of support as the destitute mothers.On a recent visit to the Office of the Permanent Secretary of the Ministry of Social Protection, my attention was drawn to an apparently humble notice inviting members of staff to ‘Emotional Intelligence’ training. My heart skipped a beat as I saw the silver lining. If there is a single policy initiative that can have resounding impact on our mental evolution and our nation’s human development and capacity building efforts, it is the development of our collective emotional awareness.As they say in Trinidad, we can all ‘make nice’; first with ourselves, and then with others.Men and women in Guyana cannot improve their coping strategies for dealing with life’s frustrations without a deeper understanding of their emotions. The lot of the emotionally hijacked – the torrent of emotional abuse, impoverished communication skills, and the murders and suicides – would improve only with knowledge of how to manage the many frustrations of life. As a Rastafarian recently said to me, “We all must learn to bring the ‘I’ over the ‘E’.I wish to encourage our policy makers to roll out a massive Emotional Intelligence Awareness Campaign across the length and breadth of this nation. It must be geared to supporting the needs of ALL in our society.Sincerely,Concerned Citizenlast_img read more

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Joburg eyes Lanseria ‘aerotropolis’

first_imgOther requirements include a large number of spaces for planes to park, a helipad, bulk utility services, and rescue and fire fighting facilities, which should be of international standards. Adequate facilities should be given for international and domestic passenger and cargo terminals, high-quality road accessibility, enough public transport services, and up to 20 000 car parking bays. “A number of processes still need be undertaken regarding this economic development initiative, with the existing airport land owners and investors being the primary ones, as well as intergovernmental engagement,” the article states. An article published on the city’s website this week states that a study conducted by the municipality, which looked into ways of accelerating local economic growth to 9% by 2014, also looked at Grand Central Airport in Midrand, but rejected it because of a shortage of land for development. Aerotropolis According to the city’s economic and industrial support programme manager, Lindokuhle Mkhumane, the municipality looked at various options on how to develop the airport, ranging from public-private partnerships to outright ownership. The mayoral committee, agreed in principle on an operations model for the airport city with the municipality playing a facilitation role. The airport will be a private business; the land around it is owned by the municipality, and that is where the developments facilitation will take place. “Lanseria, on the other hand, was already operating as an international airport and there was enough land for development and for it to serve as an anchor for an airport city development,” writes Romaana Naidoo. SAinfo reporter and the City of Johannesburg 29 May 2009 Expanding Lanseria to serve as an “aerotropolis” is a concept based on an economic strategy that includes non-noise sensitive manufacturing industries and others such as freight forwarding, aircraft maintenance, express couriers, warehousing, hotels and conference centres. Lanseria Airport to the north-west of Johannesburg has been selected by the city council as a prime candidate for expansion. “Major considerations for all these options include the ability to raise funds and the present owners’ willingness to expand,” the article states. “The feasibility reports indicate that the Lanseria expansion will require about R7-billion over the next 20 years.” The requirements, according to the aerotropolis concept, include at least 4.5km of runways, an adequate control tower with air navigation facilities, and enough land for aircraft hangers and maintenance operations. It also calls for diverse land use in the surrounding areas, reaching a radius of up to 30 kilometres. It integrates the aero zone and the surrounding area, which is residential with commercial space. Would you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

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Why Marketers Should Mix Content on a Small Business Blog

first_imgWhen I started writing frequently for this blog, I thought most posts would be pretty much the same: Concise, concrete tips about how to do You’d expect the articles that got the most traffic to also get the most inbound links. But that’s only true in one case. Both metrics are important, so you need to create different types of content. Eric Hamilton to learn how to create a thriving inbound marketing blog. Post small business blog. small business blog Top Posts by Page Views (Last 3 Months) small business blog The takeaway here is clear: Just like a venture capitalist or a movie studio executive, you never know which projects will be most successful on your medium or , this blog thrives on a healthy mix of content. Photo:  Forget Community. Forget Conversation. Business Blogging Is About SEO. and how companies can use it to market their medium and . They thrive on their mix. Their homepages are grab-bags of news, features, videos, pictures, graphics and who-knows-what-else. Even if you have a small team working on your Twitter in Real Life: The Follow Back [cartoon] blog analytics tool WSJ.com Did You Graduate From Link Building High School Yet 6 Tips for Making a Business Marketing Video Page Views , you can post multiple types of content for your readers. All Hail The (New) Twitter Elite List State of the Twittersphere – Q4 2008 Report small business blog Inbound Links 11,270 8,768 .) . The only way to deal with such uncertainty is to create a portfolio of different posts — you gotta mix it up! Top Posts by Inbound Links (Last 3 Months) The report, the video and the cartoons are not surprising, but the others are. It’s hard to tell how these posts are any different from the dozens of others like them that we ran over the past three months. Topics:center_img 20 Post 33 Webinar: Blogging for Business 8 Marketing Tips From An Olympic Gold Medalist Want to learn more about publishing a small business blog on your business website? There are cartoons, a big report, a viral video, how-to stories and some bigger thought pieces. Social Media Marketing Madness [cartoon] 6 Tips for Making a Business Marketing Video You can also see this by looking at the posts that succeed on this blog. Below I’ve listed our top articles over the past three months, sorted by inbound links and page views. (I pulled this data from HubSpot’s 4,137  Looking at this data, three things jump out: 21 Originally published Jan 19, 2009 8:23:00 AM, updated October 18 2015 Inbound Marketing While that may be a consistent theme of posts on this blog, there is no single type of post that succeeds. Like any medium or You can see the importance of varied content on large news sites like You Oughta Know Inbound Marketing NYTimes.com (1) Lots of different types of articles. Download the free webinar 7,498 4,211 27 (3) Lots of surprises. or  (2) Little overlap between the two lists. I was wrong. inbound marketing 23 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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5 Effective Calls to Action That Will Get Your Visitors Clicking

first_img Topics: Originally published Nov 19, 2009 8:30:00 AM, updated February 01 2017 Salesforce.com Salesforce’s homepage includes three distinct calls to action above the fold: one that attracts people to their conference, another that gets people to a landing page, and yet another that places people in front of a demo of the software (a great example of secondary and tertiary offers.) One of the remarkable things about Salesforce’s calls to action is the simplicity of their design. Each one is a simple rectangular button with rounded corners, red outlines and simple text – and that’s it. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub . Calls to action are the gateways that your visitors must click through to become leads. If your calls to action aren’t optimized and attractive to your visitors, they are less likely to complete the actions you want them to on your website. Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages.As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action are often the most effective . By keeping it simple, you should be able to brainstorm and design some calls to action that really work.Whenever I start any creative project, I typically look at what other people have done for inspiration and ideas. If you’re stuck and don’t know how to portray your offer to your visitors, have a look at some of the examples below. These companies have nailed it down to a science; their calls to action convert their visitors into leads (or customers) and you should use their ideas to your advantage. Mozilla What I like about Mozilla’s call to action is that it gives a clear indicator of what a user can expect when they click on the button.The offer is laid out in front of the visitor; They get 1 Firefox download and it’s free. Clear. Easy. Attractive. The other remarkable thing about Mozilla’s call to action button is its size. It’s BIG! It sticks out on the page and draws your attention. Basecamp – 37 Signals The calls to action that 37 Signals feature are a little over the top. Check out the homepage of their Basecamp product and you’ll see what I mean. Basically the entire page, or at least everything above the fold, is a call to action. Their text is hierarchical, they employ lots of attractive images (of their products), and they top it all off with a big, fat button for the user to click on. Notice that on the button there is some text that indicates what the users can expect: a free, 30-day trial of the product and a super fast sign-up process. Remember, an effective call to action is always visible, attractive, and matched to a compelling offer. Regardless of how much time you decide to spend designing calls to action, always install the end product above the fold so that you can convert more of your visitors into leads and customers. Creating effective calls to action are a crucial piece to achieving inbound marketing success and often the most overlooked. What calls to action do you think are the most effective? What are your biggest questions about creating calls to action? Tell us in the comments!center_img Commercial IQ The nice thing about Commercial IQ’s call to action is that it’s action oriented and attracts the visitor’s eye. They also follow other call to action best practices by placing the button up high on a page on a background that contrasts with the color of the button. The user can see the button really easily and they know exactly what to do. Calls to Action Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BarackObama.com Regardless of your political affiliation, you have to admire the marketing effort of the Barack Obama team during the 2008 campaign, most notably their inbound marketing efforts. Check out their calls to action. First of all, there are 3 above the fold (visible) on the front page. One of them rotates which incorporates 2 more into the mix. All the calls to action are well-optimized, too. They begin with a verb, are action-oriented, and each of them are simple and concise. You know what you’re getting and what to expect when you click on any button on BarakObama.comlast_img read more

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SXSW: Brian Solis – How Your Brand Can Succeed on The Web

first_img from the bottom-up within organizations. Social media gives businesses the opportunity to check perception and reality related to brands.  The social web democratizes the influence and how brands are perceived.  Solis referenced his FutureWorks suggests that you leverage features that have an impact on customers such as providing relevant tips, like social bread crumbs. If you are attending SXSW, be sure to check-in to Solis says . Today, at one of the first sessions of South By South West Interactive, Solis along with Jeremiah Owyang , Altimeter Group HubSpot’s Virtual Booth the opportunity to learn from its customers in order to improve its service. and check out our full SXSW content feed at Comcast The social web has changed how businesses interact with customers and has raised the bar for customer expectations. Solis believes that individuals are defining a new era of society and how we ultimately communicate with one another. The Web has brought a new level of transparency to business. Offline and online interactions combine to serve the overall brand of your business. by social media Comcast Solis brought panelists onto the stage with him to point out examples of companies using social media well to improve their businesses. Comcast Foursquare Originally published Mar 12, 2010 4:54:00 PM, updated October 20 2016 social media is causing corporate change Download the free video Solis highlighted research pointing out that women dominate usage on the social web and that they must be considered when marketing to and Dennis Crowley from Eliason : : than technology according to Solis. Understanding how people communicate with each other is a key to marketing success, and social media provides insight into what people care about and information they want from businesses.  People become fans of businesses online because brands offer and continue to provide value. Solis says that companies must have social media style guides to help the brand thrive on the social web. Having a clear voice online is important to engaging potential customers. Some companies using social media to market their businesses are missing an opportunity because they are driving people from social sites to boring static websites that don’t offer a valuable experience for potential customers. Frank from is principal of Video: How to Use Social Media to Attract More Customers and learn how to generate more business using social media. influencers Foursquare to illustrate the conversations that can happen on the social web. Engage gave key insights for businesses looking to succeed on the Web to a pack room of marketing and public relations professionals. http://blog.hubspot.com/sxsw Cases of Success addressed that social media gave as a place where people connect with people they want to meet in real life. As a marketer, : Social media is more about sociology and psychology . More than 1,500 businesses are currently providing offers to customers for visiting their business and using Foursquare by providing discounts and free goods. Dennis from Foursquare shared that by their one year anniversary, they now have 540,000 users. He defined Owyang FourSquare Jeremiah Comcast talked about the need to scale customer interactions for businesses. He noted that social media customer management software that will integrate social conversations into conversation prism , an award-winning new media marketing and branding agency in Silicon Valley.  He is also the author of the new book, punked Foursquare Learn how to use social media to attract more customers. Foursquare . CRM data will help companies scale online interactions. Customers don’t care about what department you are in; they want their problem solved. Jeremiah argued that customer support should report to marketing instead of technical services. He also mentioned a post he wrote about brands who got Brian Solis has 11 people on their customer service team to help monitor and address customer issues that are shared online. Frank points out that improving service can help to improve marketing and public relations because it has an impact on all facets of business. Measuring customer service should not be about the lowest handle time; it should be about solving problems. Frank says that companies need a chief customer officer to change the approach of how customers are prioritized within a business. . Companies need to get the organization ready from a policy and organizational standpoint.  Social media empowers customers not to make mistakes when making purchasing decisions, meaning companies need to pay attention to word-of-mouth.  Frank One example that was given: local businesses earlier this year started rewarding customers for using social network and helping information to spread online. Topics: Brand Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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10 Common Business Blogging Questions Answered

first_img as part of our software package, guaranteeing that your posts are well-optimized and social media-friendly. blogging platform . More than 3,000 people from all around the world attended the webinar, posting over 1,000 questions during the webinar. . That is why we wanted to tackle some of the most frequently asked questions during the webinar and continue the discussion here! Topics: in the sphere of marketing, 6. Is it good to have a Contact Form page on my blog? The Science of Blogging ( here 8. Is it better to include personal bylines for company bloggers? and HubSpot’s inbound marketing experts will be happy to help you out! Don’t divorce blogging from link-building strategies. Your blog provides the perfect opportunity for building inbound links—sharing insights about your industry prompts people to refer to your expertise from their sites and social media profiles. Also, covering certain people and organizations in your posts will help you develop relationships with them. In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts. Another effective way to attract traffic is by answering questions that your customers are frequently asking (e.g. in the way we are doing with this post!). . Duct Tape that is specific to the content of the post. You can implement the social media sharing buttons directly from Facebook and Twitter. You can customize your Facebook “Like” button and get the code When creating calls-to-action, use active voice and verbs that convey educational offers. For instance, strong calls-to-action often begin with words like “find out,” “learn” and “try out.” Also, as Dan mentioned in his research, the most linked-to words in blogs include “recent,” “insights” and “answers.” These phrases also emphasize the marketing power of learning opportunities. Twitter request a free website assessment 5. What are your thoughts about moderating comments? dominant one 10. What are some blogs that do it right? Contact forms are not the best performing elements you can add to your blog (or, for that matter, to any other web page). Today your community can reach you instantly using social media, a practice that made contact forms even clumsier and more obsolete. So make sure you add social media sharing buttons to your blog. 3. Are there trigger words that make your calls-to-action more effective? in the eCommerce industry. All three share similar characteristics–frequency of publishing blog posts and inclusion of social media sharing and RSS feeds. Most importantly, they feature valuable content, varying from interviews with industry experts and actionable tips to discount offers. in the construction industry and 7. How much time per week should we allocate to maintaining the blog?center_img business blogging Originally published Dec 10, 2010 11:00:00 AM, updated October 20 2016 Allocating time to blogging depends entirely on your previous activities and existing resources. If you already have writers or if you have content that you can develop into blog posts, then it shouldn’t take you long. If, however, you are starting from scratch, allocate at least 2-3 hours per week for blogging. Consider accumulating blog posts and use Some terrific blogs to examine for best practices include #BlogSci Dan’s research to publish them on best days Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. Even negative comments provide great opportunities for businesses to share something of value in the public domain and show personality and humanness. By allowing unfiltered comments in blog posts, your company will convey that it welcomes different opinions and embraces transparency. Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing among these remains WordPress, with its various plug-ins and options for customization. HubSpot also offers a But if you want your blog readers to take a specific type of action, then make that clear with a targeted form (not a generic “Contact Us” button). For instance, at the end of each of our blog articles, we include a Some of the most recognized (and free) blogging platforms you can use include WordPress, Blogger and Tumblr. The . 4. Where can we learn how to add the Like and the ReTweet buttons? 9. What do you consider the best blog platform to use? Lauren’s Hope River Pools and Spas ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the science behind blogging for business call-to-action Starting and maintaining a business blog should not require any technical background—you only need to be immersed in your industry and willing come up with interesting content ideas around it. If you are interested in getting a personal blog review, feel free to 2. What has a greater effect on SEO: blog links or link building strategies? also allows you to pick from three different Twitter sharing buttons that count your ReTweets straight from each blog post, thus encouraging people to keep sharing. 1. How do you drive traffic to your blog? Including writer bylines in your company blog posts is definitely a good idea because it highlights the unique personalities of your writers and allows your readership to create comfortable habits. For instance, if the same blogger is posting an article every Monday morning, then your audience will start expecting to see her name and contribution at that specific day and time. This is a great way to build following and also motivate employees to contribute blog posts on a regular basis. Business Blogging Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]

first_img Originally published Jun 7, 2011 8:00:00 AM, updated August 28 2017 HubSpot’s latest research, ” Lead Generation Lessons From 4,000 Businesses ,” reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.   So how do you go about creating an arsenal of landing pages? By creating an arsenal of offers! First, think about all the different types of offers you can create: Ebooks/whitepapersIndustry research reportsLive/archived webinarsRecorded videosDownloadable kitsFree trialsProduct DemosPersonal Consultations Offers Relative to the Sales Cycle The beauty of providing a variety of different offers on your website is that you’ll tremendously increase your chances of generating leads, and here’s why…First of all, not everyone who visits your website is at the same point in your sales funnel. A first time site visitor, for example, might not be ready to jump into a full blown product trial or demo but might be quite content to download an instructional ebook. Similarly, a frequent visitor might be further along in the sales cycle and be totally ready for that personal consultation you’re offering but not very interested in downloading yet another ebook or webinar. Consider this when creating offers and offer a good balance of both top-of-the-funnel and middle-of-the-funnel offers. Similarly, consider also offering a healthy balance of content offers (like ebooks, webinars, kits) compared to offers that involve human interaction such as demos or consultations. Offers Relative to Customer Personas Sure, you could create a separate landing page with a form for each of these types of offers to increase your chances of converting site visitors into leads, but that’s only the beginning. What about getting even more targeted?Face it: your target customer isn’t exactly very one-size-fits-all. While you may have a pretty good sense of the types of customers your products and services attract, chances are there is still some variation among them. This is where marketing personas are helpful. To use HubSpot as an example, we have identified two main types of customers (marketing personas) that are a good fit for our marketing software : Owner Ollie (small business owners) and Marketing Mary (marketing managers in companies with dedicated marketing departments). Understandably, a Marketing Mary might not be particularly interested in the same topics an Owner Ollie is interested in, and vice versa.Now, think about all the different types of offers we just talked about. Can you create an ebook that targets one of your specific marketing personas? Or maybe an opportunity for a different marketing persona to request a specific type of demo relative to their interests? What about one of each? Or one of each for each type of offer? Holy cow — the possibilities are endless! The Benefit of Personalized Offers The good news is that, by offering a variety of different types of offers that appeal to different points in the sales process or different customer personas, you’ll maximize your lead generation efforts with the ability to capture even more site visitors as leads. And as an added bonus, with all the dedicated landing pages you’ll be creating to house your multitude of offers, you’ll also be giving Google and other search engines more website pages to index, giving your website a boost of SEO juice.The personalization of marketing is a hot topic lately, and more and more marketers are beginning to understand the value of more targeted and personalized marketing campaigns . So, are you getting personal enough in your business’ marketing? How else can you vary your offers? Have you noticed a causal relationship between the variety and wealth of offers you create and the number of leads you generate? Photo Credit: cliff1066 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Generationlast_img read more

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A Marketer’s Guide to Accumulating Awesome Online Reviews

first_img Topics: Customer Reviews and Testimonials Originally published Dec 20, 2018 5:09:00 PM, updated August 27 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img 1. Create different spaces to leave reviews.Before potential customers even make it to your website to learn about your business, make sure they can learn about you no matter where they’re conducting online research about making a purchase.There are a few typical third-party sites people consult to learn more about a business or a product:1. YelpBrightLocal found that Yelp and Facebook were consumers’ most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date. You can learn how to claim your business (or add it, if your business is brand-new) using Yelp for Business Owners.Make sure you’re regularly monitoring communications coming from this profile — responsive business owners are highlighted with an average response time and response rate that could encourage readers to move forward in the process towards becoming a new customer.2. FacebookYou should also claim your business’ Facebook Page so potential customers can find you to learn more about you without having to leave their social network. This is another site that rewards high levels of responsiveness, so make sure you assign someone to monitor incoming messages across the channels you’re trying to optimize for new customer acquisition.3. GoogleNext, use Google My Business to claim your business on the world’s biggest search engine, where potential customers might find you if they’re searching for information on Google, or searching for directions in Google Maps. (This is of particular importance to brick-and-mortar businesses trying to attract foot traffic — learn more about local SEO in this blog post.) People also leave reviews using Google, which appear in the search results for your business, as shown below if you Google “HubSpot.”4. AmazonIf you’re an Amazon seller, make sure to claim and customize your Amazon page. Amazon serves up a lot of different results for different searches, so make sure your Amazon page tells your business’ story the same way your website does. If a shopper finds your brand over the course of an Amazon search, make sure your Page highlights product details, testimonials, and reviews.Source: Amazon5. Better Business BureauFor businesses in the U.S., Mexico, and Canada, you can register with the Better Business Bureau — another highly trusted source of customer reviews. By claiming your business on the BBB, you can access more candid customer reviews and become accredited on the site — which lends greater credibility and trustworthiness to you if customers are deciding between options using these reviews and ratings.There are also industry-specific review sites you should claim if they’re popular within your business’s vertical — such as TripAdvisor and Oyster in the travel and hospitality industries, G2Crowd and Finances Online in the software industries, and OpenTable and HappyCow in the restaurant industries. Make sure your contact information, website, hours, and key offerings are available on these more niche sites, too.2. Optimize your content.Your customer reviews might be coming in unsolicited from happy — or unhappy — customers on third-party sites.But once people are already on your site, make sure it’s easy for them to leave reviews there, too.Optimize your website, blog posts, social profiles, and emails to provide quick and easy avenues through which to write reviews by:Setting up website badges to quickly and easily direct visitors to your Yelp, Facebook, and Amazon pages to read and leave reviewsOptimize your website for mobile devices for people who come to your website when they’re browsing social or conducting searches on their phoneIf you’re asking for customer reviews via email, keep the asks short and sweet.Here’s a review request I received from a tour company in Charleston. It wisely included a link to various ways to review the company on the actual receipt of my purchase shortly after taking the tour. (For those curious, I highly recommend the haunted graveyard your if you’re ever in Charleston, SC.)3. Create incentives.Your time is valuable, and so is your customers’, so make sure you’re giving customers a reason to leave a review.Offer incentives to make your customers want to write a review — such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash.A review request (with a caffeinated incentive) from G2 Crowd4. Ask at the right moments.Make sure you’re soliciting customer reviews at the right moment in their journey with your business to get optimal results.Think about it: If you ask for a review at the wrong moment, it could result in a customer leaving a negative review that hundreds more people read when considering whether or not they want to buy from your business.Ask for customer reviews after positive moments along the customer journey, like:After they experience or demonstrate success with your product or serviceWhen they re-purchase or re-orderAfter they tag your brand in a post on social mediaIf they are spending time on your website browsing other products or servicesIf they refer another customer to youThese are just a few examples of signs that your customer is satisfied enough that they would leave a positive review of your business.For example, Etsy asked me to review a recent purchase approximately one month after I received it. I ordered a party favor for a friend’s bridal shower, so one month later was the right timeframe to make sure I had time to enjoy and use my product.On the other hand, some products and services will work within different time frames. For ride-hailing app Lyft, I usually receive a prompt to review my experience with my ride and driver immediately after the ride ends. For language-learning app Duolingo, I receive a prompt to review the app in the App Store after completing a lesson or achieving a milestone in the language I’m learning.5. Meet customers where they are.Don’t email your customers to ask them to leave you a positive review on Yelp.Instead, make sure your requests match up with the avenue where you want your customer to write a review. If you’re sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. If you want reviews on your Facebook Page, send the request via Messenger. And if you have to ask for a customer review cross-platform, make the request as integrated as possible — for example, by linking to your Yelp page in your email signature, or asking customers to review their purchase from your Amazon store in a follow-up email post-purchase.Here’s a review request I received from a third-party Amazon seller — along with some helpful tips for how best to use the product I had recently purchased:6. Ask open-ended questions first.Don’t start by coming out and asking directly for a customer review.Instead, start a conversation — and use an open-ended question to kick off the process.By asking customers “How are you liking the product?” or “Are you ready to renew/purchase again?” or “How was your recent interaction with customer support?” you can start a conversation and gauge their level of satisfaction before actually asking for the review.This is helpful in two ways:You can source helpful customer feedbackYou can avoid the awkward mistake of asking a customer for a review before learning they had a bad experienceUse the open-ended question to genuinely collect customer feedback — and to sneakily make sure the customer is happy before offering them a reason to submit a review. There’s nothing you can do about negative reviews coming onto various sites, but if there’s a customer who needs a resolution, focus on that before you ask them to rate your business.An open-ended question in an email subject line — as BioClarity did here — prompted me to get ready to give an answer as a reply or in the form of a review:7. Respond to every review — even negative ones. Nobody’s perfect, and mistakes sometimes happen that result in a customer leaving a scathing one-star review on your website, on Facebook, or on Yelp.When you get a one-star review, though, make sure to take the time to respond thoughtfully, without being defensive, to come to a resolution. It’s the right thing to do if you work in customer service, and it could actually help your business in the long run.Harvard Business Review found that businesses responding to negative reviews online actually resulted in better ratings overall. Your customers are human beings too, and the value of empathetic and compassionate customer service strikes a chord and actually leads to an uptick in total reviews, particularly positive ones.Here’s an example of how HubSpot responds to reviews on our Glassdoor page. Although not technically “customers,” showing prospective employees that HubSpot responds to feedback and takes it seriously helps our employment brand, too.8. Share positive customer reviews you’ve already received.When you start receiving positive reviews from your customers, keep the momentum going by highlighting and sharing them so other customers are inspired to do the same.On Google, Yelp, TripAdvisor, Glassdoor, and many other reviews sites, business owners (and site visitors) can mark certain reviews as helpful, which is like upvoting and moves reviews further up on the site so more people can read them. Make sure to periodically do this to positive reviews so your company’s page highlights the cream of the crop.You could also share positive reviews on your brand’s social media channels to open up the option to your audience there. You could reshare positive Facebook reviews in a post on your page, or you could format positive reviews as quotes for Instagram to post for your followers.Social proof is a powerful marketing tactic — it means that, if customers see other people like them sharing reviews, they’re more likely to do the same by following the crowd. So make sure that, in addition to asking for new customer reviews, you’re promoting the positive ones you receive across your brand’s channels for promotion.9. Give your customers a positive review first.If you want customers to leave you a review, you could leave them one first to get the ball rolling.This may not always be possible (depending on your industry or product), but in a lot of cases, you can get customers to reciprocate your positive words.If your product or service allows customer profiles to be reviewed — Uber, Lyft, Airbnb, VRBO, and TurnKey are examples — then leave them a positive review if you’d like them to review you in return. Of course, if they were bad customers, you don’t have to do that, but if you want to garner more reviews, taking the first step could prompt them to leave you one in return.Another good option is recommending your customer on LinkedIn. If you’re in an account management role and you work with individuals over a long period of time, you could leave them a recommendation or endorsement on LinkedIn. Those go a long way for their own personal branding, and might compel them to reciprocate on their own by leaving your business a positive review. And if they thank you for the endorsement, you could politely ask them for a specific review on a different platform during that exchange.Customer: Thanks for endorsing me on LinkedIn! I appreciate it.Business Representative: You’re welcome! I’ve enjoyed working with you over the last few months, and wanted to make sure other people know how skilled you are at web design. If you’ve enjoyed working with me as well, I’d appreciate a review of our product on G2 Crowd if you’re up for it.I only recommend this strategy if you’ve built a relationship with the individual over the course of working together. If an unknown person starts endorsing the customer for random skills on LinkedIn, that might seem creepy, and likely won’t result in them reciprocating.10. Ask the customer in person.If you work in a customer success manager or account executive role, and you have close relationships with the portfolio of customers you work with, don’t hesitate to add a personal touch, and ask your customers to review their experiences in person.If you’re taking your customers out to coffee or lunch, or if you invite them to one of your company events, keep things conversational, and ask them how they’re doing with your product or service. (Ideally, you’ll know if they’re achieving success or not based on your regular communications, so you’ll ask customers that you know are achieving goals already.)If your customers tell you they’re seeing success, let them know that you value their opinion and their loyalty, and that you’d appreciate them helping you get the word out to potential new customers. Remember the data from the beginning of this post? Most customers will leave you a review — all you have to do is ask.11. Host an event.To create opportunities to ask for reviews in-person as details in the previous strategy, and to create the conditions where customers are more likely to leave positive reviews, host a remarkable user conference or industry event to create more value for your customers beyond just the products or services you sell.By creating an engaging and useful experience for customers, where they can network with a community of people like them, get access to new product releases and discounts early, and meet their points of contact at your company, you’ll increase their positive sentiment toward your business and engender the likelihood that they’ll leave more reviews. You could even make customer reviews a part of your post-event feedback process — after customers complete a survey asking how they’d rate their experience, you could ask them to share highlights of their experience at the event on a public review site.To learn more, check out the best testimonial page examples we could find. There are a lot of factors that go into a customer’s decision to make a purchase from your company.When I’m deciding whether or not to buy something, for example, I typically ask my friends for recommendations, and then do a lot of online research of my options.And since it’s so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you — and that can have a huge impact on if a customer purchases from you or not.Free Download: 45 Customer Referral TemplatesThe fact of the matter is, your company’s best marketers and sales reps aren’t your employees — they’re your existing customers. Customer trust in businesses is fading. HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. And in the absence of trusted recommendations, according to BrightLocal, 85% of consumers trust online reviews are much as personal recommendations — the single most trustworthy and credible source of “advertising” out there.HubSpot Research also found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy — meaning that businesses that can accumulate positive reviews had a good chance of them helping a customer make a purchase decision.The same BrightLocal survey found that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company’s website after reading positive reviews. That also means that, in order for businesses to grow in today’s competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.The good news is, your customers are usually more than happy to help you out with this: The same survey found that, of the 74% of customers who were asked to provide feedback, 68% were willing to do it. So don’t be intimidated by the prospect of asking your customers for a favor — because all you have to do is ask, and they’ll likely be happy to help you out.So, how do you get your customers to write the glowing reviews that help close deals? How do you ensure a customer is satisfied and happy enough to ask for the kind of positive reviews you need? Read on to adopt strategies that will make generating positive customer reviews a cinch.How to Get Good ReviewsCreate different spaces to leave reviews.Optimize your content.Create incentives.Ask at the right moments.Meet customers where they are.Ask open-ended questions first.Respond to every review — even negative ones.Share positive customer reviews you’ve already received.Give your customers a positive review first.Ask the customer in person.Host an event.last_img read more

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12 Pinnable Pinterest Pins That Teach You How to Use Pinterest

first_imgYou create marketing plans for your Facebook, Twitter, and other social media accounts, right? Well, Pinterest is no different.Figuring out where to start tends to be the hardest part. Not only do you need to know your goals for social media marketing, and who your target market is, there is a lengthy list of factors that play into creating a successful Pinterest strategy.Thankfully, Viraltag’s blog offers this step-by-step list to help you get started.3) Have a Way to Measure Your Pinterest PerformanceSaveMashableCopyright issueHow to track traffic from Pinterest in Google Analytics – genius – from Mashable1K+Linda {Craftaholics Anonymous®}Social Media + Blogging Once you’ve brainstormed some content ideas and shared them on Pinterest, you need a way to measure your posts’ success.As with all of your social media profiles, using analytics is invaluable. Tracking which pins do well and which don’t is vital information you can use to keep bettering your strategy and approach to Pinterest.Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics.However, if you’d rather not use a third-party, Pinterest has designed Pinterest Analytics, and you can access it right from your Pinterest account. 4) Determine What Pins You Should be Pinning (to Get the Most Engagement)Savefrom whiteglovesocialmedia.comCopyright issuesocial media marketing209Webadocious Lexingtonsocial media marketing Once you know how to pin, you need to determine what to pin.No matter your audience, this cheat sheet contains 22 tips that can help you determine how to design your pins, or choose which images to repin or like – these numbers don’t lie.Nevertheless, it is still critical to know your target audience. You can’t just make an infographic on any topic or include 20 hashtags in your caption and see your pin go viral.Understanding your audience and tweaking your pins to reflect their wants and needs will be a helping hand in amplifying your pins’ success. If you’re looking to increase your engagement, create boards and find pins that are related to what your audience is pinning – and when they’re pinning it.(Attention: This is the most important takeaway from this post!)  Pin content that is related to your business or industry.That being said, don’t sell yourself on every pin – share helpful or relevant information on some of your pins and boards, as well. It’s okay to be a clothing company but have a board of recipes or your favorite restaurants – it lets your audience know you want to engage with them as people, not just market to them as customers.For example, at Mainstreethost we try to incorporate a variety of different boards on our Pinterest, but also keep our profile professional and industry-related.  It’s all about finding that happy medium between your business’ marketing goals and providing relevant and enjoyable content that relates to your audience outside of the realm of your products and services.5) Make Your Pins PrettySavePinterest and Instagram Marketing Tips and NewsCopyright issue5 Design Tools to Create Pinnable Images :: If there is one thing this writer enjoys more than researching blog articles and finding good Pinterest tips for all you loyal blog readers out there, it’s designing the accompanying images for our blog posts. Creating pinnable images to go with entries, regardless if it is for your blog or social media posts, is vital for optimizing your pinning opportunities.5K+Steve ZiembaCreative | Design As a designer (and a perfectionist), I probably take more care than is necessary on what my pins look like.But, even if you’re not a designer, you should care what your pins look like. From photos to vector imagery, your designs should be pleasing to the eye so they stand out in the sea of images on your audience’s page.Here’s an example of how to take your pin to the next level: If you don’t have a designer in-house or on hand, there are plenty of tools out there you can utilize. My co-worker’s favorite is Canva, which (unsurprisingly) is on this list pinned by Tailwind. 6) BUT, Don’t Just Pin Pretty Pictures SaveMashableCopyright issueHow to pin successfully: Upload at least some own images, make sure the file name of your image contains your targeted key phrase, pin from a variety of different sources, link your pictures, use the 500 characters description, pin according to your taste, don’t forget that pinterest is social, create a variety of different boards, add the follow and pin it button to your website, express yourself15K+1Mathias BürkSocial Media infographics In case you missed the importance of it in the preceding pins, pin content that is related to your audience and your industry.Yes, you can have a board full of delicious recipes, but be sure most of the content you pin or repin is related to your business. Take care when you are deciding what to pin or repin – don’t just pick a random stock photo and a one-sentence caption, or repin an image without changing the caption.This infographic features several ways to optimize your pins to increase likelihood of engagement. 7) Optimize Your Pinterest ProfileSaveSocial Media Marketing & Technology Solutions | HelloSocietyCopyright issueWant to get more followers on Pinterest, better engage your current followers, and increase your brand’s website traffic and sales? Treat the following list as a checklist to transform your Pinterest account from its current state. #PinterestForBusiness1K+Brian HayesPinterest Guidance Now that you know how to optimize your pins, you can focus on your profile.This detailed checklist shows you exactly what your boards, pins, and profile need to have to best optimize your Pinterest account.This list includes links to profiles that set an example of what top brands do to create a successful Pinterest presence – it wouldn’t be a bad idea to follow them, either.8) Use Pinterest to Connect With Your AudienceSavethepinjunkie.comCopyright issueHow to get invited to Pinterest group boards #skipthehouseworkparty1K+Reasons To Skip The Housework | DIY Projects, Crafts, & Stay at Home LifestyleCrAfTy 2 ThE CoRe~DIY GaLoRe One of the main purposes of a social media strategy is to connect and engage with your audience.Commenting on pins and repinning or liking what your audience pins will help you increase your engagement.However, there are also group boards that you can utilize on Pinterest. You can create and maintain a group board and/or join others that were created by your audience.Either way, group boards are a great opportunity to better understand what your audience wants to see on Pinterest, and maybe even an opportunity for you to get feedback and ideas straight from your customers. 9) You Can Now Promote PinsSaveovergovideo.comCopyright issue 664Jeff SiehPinterest Tips Many users are calling Pinterest a “sellout,” since they have opened up their platform to more advertisements.For businesses, however, this is certainly a positive addition. If you know what keywords your target audience is searching for, and you want to ensure you reach them with your pin, paying to promote your pin just might be worth it.Once a pin is published, you can promote it as soon as it hits your board; but be careful! There are rules to advertising on Pinterest that you’ll want to remember. 10) Avoid the Pinterest “Sins”SaveScalable Social MediaCopyright issueThe five deadly sins of Pinterest for Business by @mcngmarketing for @scalablesocial805Nichole Mishlermarketing This couldn’t be a successful post on pins that teach you how to use Pinterest without teaching you what not to do.There are actually a handful of posts on what mistakes to avoid on Pinterest and how to avoid them.Save yourself from Pinterest disaster with these quick tips:Be sure your pins link to somethingInvest quality time to Pinterest so you’re posting quality contentMaking the first boards on your profile irrelevant to your audience is just as bad as not having any boards at allIf you can avoid making these mistakes on your Pinterest, reaching your marketing goals shouldn’t be too big of a challenge. 11) Remember, You’re Not Limited to Just Pinning on PinterestSaveboribedi.comCopyright issuePinterest and Instagram. Arguably the two biggest names in visual marketing, with very different user experiences. Where Pinterest is based on linking images to websites, Instagram is all about the images. Read the complete article on the blog from @tailwindapp155Pinterest Marketing ExpertSocial Media Hub Okay, well technically¸ you can only pin images, articles, or links to your Pinterest profile. But that doesn’t mean you’re limited to only searching for content to share on Pinterest on Pinterest. While you’re on one social platform, be cognizant of your other platforms as well.For example, just as you would share the content you post on Facebook, Twitter, and LinkedIn on your Pinterest, be sure to occasionally share what you pin on your other accounts – which is nearly effortless if you link up your other social media to your Pinterest profile.You can search through Pinterest, Internet searches, and even other social networks. Anywhere that you have the ability to share, it (usually) gives you the option to share to Pinterest.Sharing your content on multiple networks will not only increase engagement for your business, but it could help increase engagement to your social networks that don’t do as particularly well as others.12) Have Unique Ways of Promoting Your Business SaveRebekah RadiceCopyright issue7 Creative Ways To Use Pinterest To Cross-Promote Your Business #socialmedia #pinterest10K+Rebekah RadicePinterest Power Tips With millions of users pinning daily, the home feed of Pinterest users are continuously changing, and your pins are moving farther and farther down the page.In order to ensure that your content gets shared, you have to get crafty. Use bright colors, feature your followers, or hold a sweepstakes – there are many ways to promote your business creatively.Whether it’s a blog post, a new product, or a sale that your business is having, your pin needs to stand out in the crowd of millions of other pins.If you’re having creative block, this post has a few innovative suggestions you can try out. ConclusionAccording to Pinterest co-founder and CEO Ben Silbermann, “Pinterest is the place to plan the most important projects in your life.” From tattoo designs to your favorite recipes to wedding ideas, user profiles are overflowing with products, ideas, and projects.When it comes to marketing your business, capitalize on this aspect of Pinterest. Inspire your audience to use your products and services in their lives, or just inspire them in general.If you use Pinterest correctly, it could be your products and services that users are pinning – and purchasing.These 12 pins are a solid foundation for your company’s Pinterest marketing plan. And not only can you read through them now, you can pin them to your boards to always have as a reference when you need a helpful reminder.  I’m learning to cook, design tattoos, and budget better than ever – and it’s all thanks to Pinterest. Why? Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later.Pinterest was first unveiled in 2010, with its very first “pin” being a photo of a paper cut-out of a couple kissing on a bicycle, pinned by Pinterest co-founder, Ben Silberman.Free Resource: 12 Pinterest Templates for BusinessAfter some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top.Now with over 70 million users, Pinterest has become a powerhouse in the digital world. And it’s not surprising that it has become a marketing powerhouse as well.Whether you’re a restaurant owner, clothing designer, marketing company, or graphic artist, Pinterest is an incredible place to market your business. So, where do you begin? How do you create a marketing strategy for Pinterest? These 12 appropriately pinnable tips and tricks will show you how you can incorporate Pinterest into your company’s marketing plan.1) Learn the Basics SaveMiller Media Management – Social Media Marketing MauiCopyright issueHow to Use Pinterest for Business – Pinterest 101 slideshow by Danielle Miller of Miller Media.950Danielle MillerPinterest Pinterest Marketing Topics: If you’re completely new to Pinterest, this pin has a solid overview of how to use Pinterest for business – and in a handy, easy-to-read, shareable SlideShare, no less!Being a tad skeptical on using Pinterest as a marketing tool is understandable; with a surplus of inspiration and DIY craft pins, it can seemingly “cloud” the marketing efforts of businesses.However, if you learn the basics you just might be able to see the benefits of Pinterest marketing a little clearer. It’s nearly impossible to ignore the success of Pinterest with stats such as these:Over 80% of the content on Pinterest is repinned2 in 5 customers have purchased an item after pinning, repinning, or liking it on Pinterest2) Create a Pinterest Marketing Strategy Originally published Apr 28, 2015 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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12 Clever Ways to Use Your Email Signature to Support Your Marketing Campaigns

first_img Originally published Sep 9, 2016 8:00:00 AM, updated October 30 2019 Email Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.Yes, your personal email signature can provide a serious marketing opportunity.You’re most likely already using your own email signature to provide information about who you are and where you work. But you can take this practice to the next level by updating your signature to reflect the marketing campaigns you are running today.Easily create your own professional email signature with our free Email Signature Generator here.Are you missing out on another opportunity to spread brand awareness or nurture prospective customers? Wondering what exactly you can promote through your email signature? Here are 12 awesome suggestions.12 Professional Email Signature Ideas to Support Your Marketing Campaigns1. Your HomepageThe least you should promote in your email signature is your company’s website. But in order for this tactic to be efficient, you have to make sure your homepage acts like a landing page.In other words, it directs the visitor’s attention to the activity you want them to take. For instance, HubSpot’s homepage suggests that you receive a free product demo. Including your website’s homepage in an email signature also helps to expand awareness of your brand. Here’s an example (with help from our friend, Harry Potter):2. Social MediaWhen it comes to the usage of social media in email signatures, you have two options. You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., or you can include links to your company’s accounts. Both are good options. Check out how HubSpot’s Principal Marketing Manager Pam Vaughan promotes her social channels in the example below:3. Your BlogYour blog is one of the smartest things you can include in your email signature because it provides value to the community and gets updated on a regular basis. The fresh content on your blog is more engaging than a static homepage and will most likely retain the attention of the visitor for longer.If you do shine light on your blog, don’t forget to include calls-to-action throughout your posts to encourage readers to take the next step and become a lead. Using our email signature tool, you can hyperlink to your blog so recipients can click into your blog straight from the email. Check out the signature from my colleague, Carly Stec, made using HubSpot’s Email Signature Generator:4. BookHave you written a book? Has your manager or CEO written one? Don’t be shy about it. Share a link to your work in your email signature. This can help you build authority and credibility among the people you communicate with. Here’s our own Aja Frost promoting a book, made using HubSpot’s Email Signature Generator:5. Conferences & EventsIs there a company trade show coming up soon? Or maybe you are speaking at a conference? Change your email signature to reflect that. While your email signature might not necessarily help you generate more registrants, it will surely spread the word about the event and gain some awareness among your target audience. Here’s an event promotion signature from my colleague, Elijah Clark Ginsberg:(P.S. – Are you registered to see some of the most well-known marketing and sales professionals at INBOUND yet? Register here!) 6. New Marketing OfferHave an offer that’s doing a great job of converting traffic into leads? (You can tell by looking at their corresponding landing pages’ visitor-to-submission rates in your marketing analytics). Identify your best performing offers, and then expose them to more traffic. Use your email signature to share a link to a popular ebook or a webinar. Or if you’re currently featuring a new campaign that highlights a particular offer, use that in your signature instead. Here’s an example of my own signature promoting this guide:7. Industry ResearchSpeaking of data, don’t underestimate the impact that facts and figures can have in a marketing context. People on the web are overwhelmed with information, which encourages them to look for specifics. If you publish an industry report based on proprietary research, as Mimi An does over at HubSpot Research, consider including a link to it in your email signature:8. Case StudiesSalespeople love this one. If you’re talking to potential customers, what’s better than sharing stories of successful ones?For instance, you can mention how your product or service increased the ROI of customer XYZ, or quote a customer in your email signature to boost your company’s credibility.9. Free ToolIf your company happens to have a free tool, such as an ROI calculator, educational game, or blog topic generator, give it some marketing love. Free online tools have the power to engage readers and get them further interested in your product or service. Check out Eric Peters’ signature promoting HubSpot’s free email signature generator (meta, we know):10. Demonstration of Your Product / Free ConsultationWhen you are having a tough sales month, consider using an email signature that promotes a free consultation with your team or even a demonstration of your product. In that way, you’ll increase traffic to these middle-of-the-funnel marketing offers and show your sales organization that you’re taking advantage of every possible opportunity to help them out.11. News about Your CompanyIf your team or company has received recognition for exceptional work, highlight the news article or press release in your email signature. News that your company is doing exceptional work will drive traffic to your blog and promote greater brand awareness for your organization. Here’s an example from HubSpot’s Marketing Team Development Manager, Emily MacIntyre:Want an email signature like the one above? Make your own with HubSpot’s Email Signature Generator.12. Promotional VideosHas your company ever produced a promotional video? (Here’s an awesome video about HubSpot’s culture, for example.) Add a link to your company’s video so recipients can learn more about you without navigating away from the email message. You can promote a campaign, an event, or an offer in a more engaging way than a hyperlink alone. Here’s an example from our own Angela O’Dowd promoting HubSpot’s Agency Partner Program:Ready to rework your email signature? Simplify the process using HubSpot’s Email Signature Generator.last_img read more

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