Matt Phillips is on the bench for QPR at MK Dons, where Conor Washington, Nasser El Khayati and Daniel Tozser are brought into the starting line-up.Washington replaces Sebastian Polter up front, while Junior Hoilett is absent and Massimo Luongo will operate in a more advanced midfield role.Meanwhile, MK Dons goalkeeper David Martin returns after injury.MK Dons: Martin; Baldock, McFadzean, Kay, Lewington; Potter, Forster-Caskey; Murphy, Williams, Bowditch; Revell.Subs: Cropper, Spence, Carruthers, Reeves, Powell, Hall, Maynard.QPR: Smithies, Onuoha, Angella, Hall, Perch, Henry, Tozser, El Khayati, Luongo, Chery, Washington.Subs: Ingram, Konchesky, Faurlin, Phillips, Diakite, Petrasso, Polter.Follow West London Sport on TwitterFind us on Facebook
The ‘I am an Entrepreneur’ programme provides valuable information from established business people to those who are interested in opening up shop. Judy Dlamini shares lessons she learnt in business at the ‘I am an Entrepreneur’ event in East London, South Africa on 12 August 2017. (Image: I am an Entrepreneur)The decision to form a partnership with the facilitators and hosts of the ‘I am an Entrepreneur’ workshops, MyStartUp and IgniteSA, through their founders Andile Khumalo and Lynette Ntuli was easy to do.This is because the aims of the Play Your Part programme go perfectly hand in hand with the ‘I am an Entrepreneur’ workshops. The creation of empowering environments like this one for young people is important as it brings together mentors who can inspire and assist young people on their journey to success and excellence.On 12 August 2017 Brand South Africa partnered with ‘I am an Entrepreneur’ to host a workshop at the Garden Court Corner.This was a successful event during which Judy Dlamini – Chair of Mbekani Group and co-owner of clothing store Luminance shared some of the highlights of her entrepreneurial experiences, lessons and values with the audience. It was a great opportunity for the audience to listen to and learn from an established entrepreneur and achiever.
Originally published Oct 31, 2007 9:30:00 AM, updated October 01 2019 Today we released a 2008 Presidential Candidates Internet Marketing Report, which analyzes how the major candidates in the upcoming election are using Internet marketing to promote themselves. Nothing in this report or post is meant to be a political statement, so please keep the comments on marketing related issues. Below are some of the findings from the report that I thought were surprising.2008 Presidential Candidates Internet Marketing Report – 2 Mistakes the Candidates are Making Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging – Most of the candidates websites have blogs, usually written by staffers who talk about the campaign in general terms. But blogging is a lot more about a personal connection and discussion than preaching from the safety of an ivory tower. Only Mitt Romney uses blogging to create a personal connection with the audience. Mitt’s wife and sons frequently post to the blog, and Mitt himself even writes some entires. John Edwards and his wife and daughter do have “diaries” but the posts are very infrequent. All the other candidates are missing out on a huge opportunity to personally connect with voters – which is important.SEO – The search engine optimization performance of the candidates is pretty weak if you ask me. They have tons of inbound links, lots of people in the blogosphere who love them, and they are just not doing the things they should do to get qualified traffic from search engines. How cool of a PR stunt would it be for one of the candidates to dominate the first page of google for “President” or “Best President”. Plus, if someone is researching “war in Iraq new policy” and I were running for president, I would be pretty pissed if I was not mentioned in the search results.If you want to see an older post I wrote that inspired some of this analysis, you can read Presidential Internet Marketing – Data Comparing Obama, Clinton, Edwards, Romney, Giuliani and McCain. And again, here is a link to the full Presidential Candidate Internet Marketing Report and the Press Release about the Internet Marketing Report announcing the report and results. Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page).
When I started writing frequently for this blog, I thought most posts would be pretty much the same: Concise, concrete tips about how to do You’d expect the articles that got the most traffic to also get the most inbound links. But that’s only true in one case. Both metrics are important, so you need to create different types of content. Eric Hamilton to learn how to create a thriving inbound marketing blog. Post small business blog. small business blog Top Posts by Page Views (Last 3 Months) small business blog The takeaway here is clear: Just like a venture capitalist or a movie studio executive, you never know which projects will be most successful on your medium or , this blog thrives on a healthy mix of content. Photo: Forget Community. Forget Conversation. Business Blogging Is About SEO. and how companies can use it to market their medium and . They thrive on their mix. Their homepages are grab-bags of news, features, videos, pictures, graphics and who-knows-what-else. Even if you have a small team working on your Twitter in Real Life: The Follow Back [cartoon] blog analytics tool WSJ.com Did You Graduate From Link Building High School Yet 6 Tips for Making a Business Marketing Video Page Views , you can post multiple types of content for your readers. All Hail The (New) Twitter Elite List State of the Twittersphere – Q4 2008 Report small business blog Inbound Links 11,270 8,768 .) . The only way to deal with such uncertainty is to create a portfolio of different posts — you gotta mix it up! Top Posts by Inbound Links (Last 3 Months) The report, the video and the cartoons are not surprising, but the others are. It’s hard to tell how these posts are any different from the dozens of others like them that we ran over the past three months. Topics: 20 Post 33 Webinar: Blogging for Business 8 Marketing Tips From An Olympic Gold Medalist Want to learn more about publishing a small business blog on your business website? There are cartoons, a big report, a viral video, how-to stories and some bigger thought pieces. Social Media Marketing Madness [cartoon] 6 Tips for Making a Business Marketing Video You can also see this by looking at the posts that succeed on this blog. Below I’ve listed our top articles over the past three months, sorted by inbound links and page views. (I pulled this data from HubSpot’s 4,137 Looking at this data, three things jump out: 21 Originally published Jan 19, 2009 8:23:00 AM, updated October 18 2015 Inbound Marketing While that may be a consistent theme of posts on this blog, there is no single type of post that succeeds. Like any medium or You can see the importance of varied content on large news sites like You Oughta Know Inbound Marketing NYTimes.com (1) Lots of different types of articles. Download the free webinar 7,498 4,211 27 (3) Lots of surprises. or (2) Little overlap between the two lists. I was wrong. inbound marketing 23 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Channel-Level Funnel So you ask the logical next question: How much is he going to get paid? At this point, your son starts squirming, his face turns red and he admits that he forgot to ask. — This is the percentage of website visitors that converts to leads and the percentage of leads that converts to customers. This is important to know because you need to understand where in the funnel you can improve. Are you better at converting leads to customers? Or visitors to leads? The answer to that question will help you determine where to focus you energy and how to drive more sales. What do you think? Are you tracking this funnel? If not, what’s stopping you? — How to Generate Leads for Small Business Marketing Analytics Photo: and Leads How could he possibly agree to a job without knowing how much he’s going to get paid? How could he not know this?! Where did you go wrong? Kids! — Website visitors are at the top of the funnel. These are the people you’ve attracted to your site via channels like your blog, social media and search engine optimization. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Maybe they fill out a form in order to download a white paper. Maybe they requested an demo. Whatever it is, these people are potential customers, and you have more information about them than you have about your website visitors. Conversion Rates Website Visitors website Leads Originally published May 18, 2009 8:29:00 AM, updated October 20 2016 — This means tracking everything above (the funnel) for each channel. How many website visitors, leads and customers do you get from organic search traffic? How about from your blog? And what are the conversion rates for each? The answers to these questions will help you determine which channels to focus you marketing reasources on. Topics: blogging — then fail to find out how many of those website visitors actually convert to customers. Just like your teenage son, they work without knowing how much they’re getting paid. The worst part of the story? The information they’re missing isn’t hard to get. You just have to track the right things. Specifically, you should think of your business website as a funnel like the one in the image below. Spare the indignity. Adults — particularly adults in online marketing — do this all the time. They do endless hours of , SEO work, driving people to their are the website visitors who express interest in your product by submitting information on a landing page What!?!3#$% Download our Here’s what you should be measuring in this funnel: social media . Imagine this: Your teenage son comes home from school one day with a big smile on his face, and announces he’s accepted a summer job mowing lawns. Needless to say, you’re impressed. The summer hasn’t even started and he’s got something all lined up. What initiative! What great parenting! You’ve done well. — These are the folks who pay you. If you’re not already tracking them, you’re in trouble. Lead Generation for Small Business Webinar Customers Peoria Pundit Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.
Quick! What are the four most frequently used words by B2B marketers? What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates. Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?
and Twitter badge . If you think that monitoring your brand on Twitter is too time consuming, you’ll be glad to hear that monitoring all of your business’s social chatter takes only as a customer service channel. But there are several common mistakes that companies make on Twitter. by having a unique Twitter background. People on Twitter want to follow people who might actually interact with them. So if you’re only putting content out there, even if it’s does. These personal touches will attract more followers than hiding behind a corporate logo. If you tweet only once per week, it will be hard to get noticed in the Twitter streams of people who follow thousands of even hundreds of users. But if you follow some of the advice above, by taking a few minutes each day to retweet interesting tweets and share Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Be Overly Self-Promotional Your company Twitter page shouldn’t just be a corporate Twitter page; this exudes a stuffy tone that nobody wants to follow. Some of the top brands on Twitter actually put a face to the person behind the tweets, such as retweeted more often 3. Follow Anyone and Everyone Keeping your Twitter profile hidden from your website visitors, the people most likely to actually follow you, is never a good idea. Add a or Twitter directories such as Would you want to have lunch with someone who only talked about themselves, and didn’t even ask you how your day was going? Of course not. So why should you act that way on your Twitter profile? Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. You’ll build a following more quickly, and you’ll likely be Twitter Search 6. Don’t Share Your Twitter Profile on Your Website Ever see a Twitter profile of someone with 10 followers who’s following 10,000 people and think “oh, they must be interesting!” Me neither. If you follow a ton of just anyone, not only will your Twitter stream be filled with irrelevant content you don’t care about, but you’ll look spammy to people who see your skewed follow numbers. Be picky about who you follow, especially in the beginning. You can use than accounts without pictures? And that having a Twitter bio gets you Twellow strategies to , you shouldn’t have a problem here. . You can even just link to the profiles of people behind the tweets in the bio section, which is what , you might turn away people who want to know you’ll reply. Twitter isn’t only about sharing one-sided content. It’s about sharing other Twitter people’s content and engaging in conversations about that content. Make sure to retweet and reply to at least a few people each day so that you’re making Twitter a two-way conversation. Twitter WeFollow 8. Don’t Customize Your Twitter Profile to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Ford Twitter and retweet their articles . Use free tools like Diana Urban 5. Don’t Interact With Other Twitter Users Not customizing your Twitter profile is like blending into an anonymous crowd. Did you know that Twitter accounts with a profile picture have Twitter is a fantastic network for businesses. You can Twitter for business Here are 9 relevant content , as well as how to remedy them. to your website, and even add a feed of your tweets to your blog. Make it easy for your visitors to find out how to connect with you in social media. 8 times as many followers to find people interested in your industry and what you’re talking about. 2. Only Include Links to Your Own Blog or Twitter Search monitor your brand Comcast @dianaurban or brand your business on Twitter 10 times more followers What would be your #10? Let me know in the comments below! ten minutes a day ? If not, there’s your reason for doing so. Also, TweetDeck Topics: 7. Don’t Monitor Your Own Brand Chatter is a User Experience Manager at HubSpot. You can follow her on Twitter 4. Don’t Establish a Personality engaging content avoid . And it’s not unprofessional to ask your followers how their day is going. 9. Only Tweet Once Per Week to monitor conversations taking place about your company on Twitter in real-time. After you complete a Twitter search, you can even click “Feed for this query” and add it to your RSS reader for monitoring. Twitter Marketing Originally published Sep 29, 2010 1:00:00 PM, updated October 20 2016 Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. It only takes 10 minutes a day to contribute valuable content on Twitter. Check your RSS reader daily and share interesting articles you see there. Also, find other relevant bloggers in your industry on Zappos . Give to get; these bloggers may reciprocate and share your content as well.
In online dating , we are encouraged to keep emails and landing page copy short and to the point. It requires skill to provide people with enough context in a brief message. Often times, starting an email with a question yields positive results. In marketing , it is recommended to “show your best assets and put your best foot forward.” For example, if you have good abs, you should feel encouraged to showcase that. , you should be mindful of the words you use so that you don’t look spammy and inauthentic in your messages. “If you use the word ‘sexy,’ or ‘cute,’ or ‘beautiful’ in a message, you are going to get a 30% worse response rate than if you talk about interests that she has in her profile,” said Sam. conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. In online dating , you should write grammatically correctly. Be funny and engaging. People value your efforts to be interesting and authentic. 8. Invest the Time 2. Optimize Presence for Search Engines & People In online dating In online dating In marketing Topics: case studies 7. Study Best Practices 3. Emphasize the Aspects You Are Good At In marketing In marketing , we offer tons of free marketing resources about each element of your business strategy. We have also published great success stories and In online dating In marketing Marketing Advice So I decided to really draw the parallel between online dating and inbound marketing. Here are the 8 top similarities: , the very first words you share with a prospective date can tremendously impact the progress of your communication. Your choice of a greeting, for instance, might affect whether or not you receive a response. , companies should not use Flash because it makes it difficult for search engines to crawl. This becomes pretty important if you add too many Flash elements to your site and thus have fewer pages indexed by Google. Originally published Feb 16, 2011 5:00:00 PM, updated October 20 2016 1. Be Selective with the Wording , you should be similarly remarkable with your content. Let your personality shine in your writing, email communication or video production. Don’t just dump text for search engines to index, but use your unique voice to convey a meaningful message. 6. Keep Your Messages Short In online dating At the end of the video interview, Sam admits that online dating “is a little bit of a marketing game.” No joke! , it is a best practice to demonstrate your company’s thought leadership and industry expertise. We often advise businesses to visit other departments and showcase the knowledge hidden within the organization. You can do that in the form of blog posts, industry reports, short videos… In marketing , you should be fully aware of the needs of your target audiences. Tweak your messaging to reflect the interests of your visitors and leads. Strike a conversation that ties into their previous activity on your site. And don’t sound spammy. , you want to keep your messages short. As Sam said, in the offline world, no one wants to hear a four-minute speech about “how great you are.” Instead, focus on the conversation partner and start a conversation by asking a question. , experts have covered a bunch of common tips and best practices in terms of what pictures and messages work. Read their blog with dating advice. While they are not there to “tell you how to date,” they give you the tools and research to make it a smooth process. In online dating video I recently stumbled upon a 5. Let Your Personality Shine In marketing 4. Create Authentic Messages , people are advised to “invest in your profile” and “take the time to write a very careful profile.” Put as much effort into it as you would put in a conversation at a bar, Sam advised. that can provide marketers with some valuable lessons. In marketing , the very first words you communicate with a prospect can influence the rest of your relationship. While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. , users should not use Flash because the player supposedly adds seven years of age. As Sam said, “a 28-year-old using Flash has the same attractiveness as a 35-year-old who doesn’t use Flash.” Though such tweaks might be trivial, they still exercise a big impact on one’s overall online dating success. , you should be constantly investing in your online presence and inbound marketing. Writing blog posts, optimizing pages, follow-up with leads, analyzing results–this is all going to take effort. Set the right expectations for yourself and invest the time. In online dating Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Leadership ? Launching a blog Publishing longer form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. By publishing well-crafted, educational ebooks or other downloadable content, you’ll demonstrate that you’re capable of thought leadership on an even higher scale. 5. Speak at Conferences/Events: 6 Ways to Become an Industry Thought Leader I’ve said it a few times throughout this blog post, but it’s important to emphasize that one of the keys to becoming an authentic thought leader in your industry is to leave promotion at the door. Even the tiniest inkling of being too overly promotional can seriously undermine your credibility as an industry expert. … that covers important topics relating to the industry in which you’re selling is perhaps the best way to establish and uphold your image as a thought leader. A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as In what other ways can you and a boost in search engine optimization. 2. Contribute Guest Blog Posts: gain credibility as an industry thought leader 4. Launch Your Own Podcast: content creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Maintain an Active Business Blog: 3. Publish Long-Form Content: Your thought leadership doesn’t have to be limited to the web. Live, in-person conferences and events are valuable marketing assets, and a presence at these gatherings can be valuable to any business’ marketing efforts. Apply to speak at these types of industry events. Start with smaller events to introduce yourself into your industry’s speaking circuit, and work your way up to larger, more prestigious events once you’ve gained more experience and respect as a speaker. Once you’ve secured speaking engagements, always be sure to make your presentations as educational and non-promotional as possible to achieve maximum credibility. is the perfect platform for this, allowing you to search users’ questions by industry and topic. Also consider using Twitter Search to find users’ questions on Twitter. Quora and Facebook are also great places to search. Once you’ve identified questions for which you can provide a helpful response, answer it in an informative, non-promotional way. (Bonus points if you can link to a blog post you’ve written that expands on the topic in question!) This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. LinkedIn Answers improved lead generation Photo Credit: An alternative or complement to blogging, launching a regularly scheduled audio or video podcast is another great way to exhibit thought leadership. Consider discussing important industry-related topics or news and inviting other industry experts to join you as guests to create an even deeper level of credibility. Leave Promotion at the Door So how exactly do you ? Here are 6 things you can do to start establishing yourself as a trusted expert in your industry. It’s no surprise that they all have to do with Once you start gaining traction as a credible business blogger using your own blog, it’s also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. Being recognized by already-established thought leaders as a credible source and contributor will further legitimize your industry expertise. Originally published Aug 9, 2011 3:00:00 PM, updated October 20 2016 6. Answer Questions in Social Media: exhibit your industry thought leadership On the other hand, if people start to trust you and respect you as an industry thought leader, the indirect result will be greater trust in the products and services you have to offer, and ultimately, more business! sites for industry-related questions can help you identify opportunities to share your expertise. Topics: Monitoring social media Jacob Boetter
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you have business partners like interior designers or landscapers that are also on Houzz, it’s helpful to request reviews from them, as well. Providing reviews for your partners will help motivate them to provide reviews for you. This will help both of you rank higher for your services and geographic locations.3) Link Projects to Blog PostsWhen you add a project to your Houzz profile, you can include an external link to provide more information on that project. Therefore, we recommend creating a blog post on your website that expands on each Houzz project. You can then include the link to that blog post in the actual Houzz project. This strategy will help increase traffic to your website, provide additional blog content, and encourage people to learn more information about your company beyond what’s in your Houzz profile. It could also lead to new blog subscribers. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. By including a call-to-action that links to a landing page with a form to download a piece of valuable content (such as a buyer’s guide), you may generate tangible leads that you can follow up with. 4) Engage Users Through “Questions” and “Advice” FeaturesHouzz provides a “Questions” feature that allows users to ask you questions about your projects. Be sure to monitor your Houzz profile closely so you can respond to questions in a very timely manner. Timeliness is key for turning someone who has posed a question into an actual lead. Responding quickly shows you are a tentative builder that cares. It also helps you ensure you connect with the user when they are still in the right mindset. If you respond several days after the question is asked, the user may have received his answer somewhere else, or he may have become preoccupied with something else. Responding in a detailed and thorough manner is also important because it shows you are an expert. This is why the questions feature is so valuable. It helps you show that you are a tentative, caring, expert home builder. And who wouldn’t want to hire a home builder like that?Houzz also offers an “Advice” feature. Engaging in discussions here helps you obtain additional exposure and establish your expertise. Spend time answering questions and contributing valuable insight to discussions. Both the “Questions” and “Advice” features allow you to engage one-on-one with users, and start building relationships. 5) Utilize Bookmarks for CRMThe “Bookmarks” feature allows you to keep track of your favorite discussions on Houzz. If you are communicating with potential leads in discussions, it may be helpful to note that in your CRM software. Bookmarking your discussions will allow you to easily return to those discussions and review your interactions so you can record information about the contact in your CRM system.6) Add a Houzz Badge or Widget to Your WebsiteAdding a Houzz badge or widget to your website’s home page will help boost your ranking in the Houzz directory. There are several badges to choose from, including a badge that simply indicates you have a Houzz profile to badges that indicate any special Houzz recognitions you may have received.Houzz also offers widgets that will allow you to display your Houzz reviews or add a slideshow of your Houzz projects to your website. Adding these features to your website will help demonstrate your company’s status and expertise to visitors who enjoy and trust Houzz as a resource.7) Submit a Project to be an Editorial FeatureSubmit one of your projects to Houzz’s editorial review team for a chance to be become the subject of a featured article on Houzz, such as their “Room of the Day” or “Kitchen of the Week” articles. If you are selected, you’ll receive free national exposure from one of the most important websites in the home building industry. These articles are based solely on merit; no one can pay to be selected. So, they act as a great indicator of your company’s expertise and creativity. If you are selected, you can promote the article via your other marketing channels such as social networks, email marketing, and your blog. 8) Complete Your Profile in DetailThis may seem like a no-brainer, but it’s worth stating. The goal of completing and maintaining your profile isn’t to get it done so you can move on to something else. The goal is to ensure your target audience finds you on Houzz and then takes an additional action like visiting your website or contacting you. So, invest the time into filling out your profile in detail. Be sure you take advantage of the opportunity Houzz gives to link to all your social networks. If people begin to connect with you in other social networks, they will discover your blog posts and other valuable content. This will help drive them to your website and engage them in lead nurturing. The Bottom LineIt’s not necessary to be active in all social networks; just the networks that are most effective for your industry. For builders, Houzz is arguably the most important social network for driving website traffic and leads. As we’ve described, it can also help increase your search engine and media exposure. These eight tips will help you get the most marketing leverage and lead generation potential out of Houzz. Topics: Lead Generation Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic KeywordsBe sure your target audience discovers your profile when they search Houzz for terms that matter to them by including keywords in your business description and your projects. For example, a Dallas home buyer in the market for a custom builder may want to see examples of unique exteriors on Houzz created by Dallas-area home builders. To find these examples, they might search “Dallas exteriors.” If you’re a Dallas builder, you would want to appear in this search. Therefore, builders should include relevant geographic terms in addition to terms that describe the nature of the project or photo. For example, instead of titling your project “Kitchen Remodel”, consider calling it “Dallas Kitchen Remodel.”When you add a project, there is a specific section to include keywords. To add keywords to an existing project, simply click “edit” on any photo and you will see the keywords section appear. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly.Take time to add as many relevant keywords as possible in this section. Be sure to include the same type of relevant keywords in the “Description” field of your projects. Be as detailed as possible with these descriptions. It takes time but it’s worth it because it will help more people find you. Keywords are also important because Houzz profiles are indexed by Google. So, when someone searches a term like “Dallas builders” in Google, Houzz’s list of Dallas builders shows up in search results. When someone clicks on that search result, they see a list of local builders with reviews and examples of work.So, it’s extremely valuable to appear in these Houzz lists. It’s even more valuable to appear in a high position. One of the best ways to improve your ranking in these lists is by increasing your company’s reviews on Houzz. 2) Increase ReviewsThe best sales leads have always come from word-of-mouth referrals. Online reviews are often almost as valuable as a friend recommending your company to another friend. Today’s consumers conduct a lot of research before making purchases. Online reviews are one resource that people regard heavily when making a large purchase like a home. Houzz reviews are no different, and the more you receive, the higher you are likely to rank in the Houzz directory for your geographic area. Therefore, you should encourage your clients to submit reviews. Houzz makes this really easy with their “Get Reviews” feature. You can send an email straight from the Houzz platform to your clients requesting a review. The email contains a link that will take your client straight to the location where they can submit a review. Houzz provides a quick YouTube tutorial for this feature, as well. Originally published Apr 13, 2015 11:00:00 AM, updated March 31 2016