The Bharatiya Janata Party is not looking for allies in Odisha and will fight the 2019 Assembly elections alone, party president Amit Shah said on Thursday. “We will have no alliance in Odisha,” Mr. Shah said at a press conference at the party office here on the second day of his three-day visit to Odisha.Mr. Shah, who has set a target of 120 seats for his party in the 147-member Odisha Assembly, said a BJP wave was blowing across the country and it would come to Odisha very soon. The party has 10 legislators in the current Assembly.Mr. Shah claimed that Prime Minister Narendra Modi had allocated huge funds for the development of Odisha in the last three years.Mr. Shah, who arrived in Bhubaneswar on Wednesday as part of his 110-day nationwide tour to strengthen the party organisation, is holding a series of meetings with leaders and workers to chalk out the party’s strategy in the State.He is scheduled to address booth-level workers at a conclave in Bhubaneswar on the last day of his visit on Friday.
The good news is that giving continues to grow. The bad news is that donor retention rates aren’t what they should be. Think about the donors who came into your organization’s ecosystem during the past year. Will they give again?You can improve the odds of keeping more of your supporters by declaring this year the Year of the Donor. What this looks like for your organization may be different than for your nonprofit peers, but here are a few basics to get you started:1. Have a solid plan.The biggest way to ensure your donors remain your top priority is to create a well-organized plan for cultivating your organization’s supporters throughout the year.To do: Create a comprehensive donor stewardship plan that complements your overall marketing strategy and retention goals. Your plan should include a timeline, messaging guidelines, and who will be responsible for each component of your donor outreach. For more planning tips, take a look at Network for Good’s donor stewardship checklist.2. Send an amazing thank you.Of course you’re thanking all your donors. Right? (Right?) But are you making it an amazing experience of effusive gratitude? Is your thank you so awesome that donors will tell their friends all about it? Even tell strangers? If not, there’s always room for improvement. Your goal: Express to impress!To do: Take the time to write a series of really great donor thank you letters. Make them personal, memorable, and full of gratitude. Your thank you letters should reinforce the projected impact of a donor’s gift and open the door for an ongoing relationship. If possible, hire a professional copywriter to polish your thank yous.3. Keep the conversation going.Your thank you note is really just the start of a new conversation with your donor. Keep this conversation flowing by updating your supporters on your work and how their gift has helped make it possible. Update supporters on what’s new in your community, your work, and how they can continue to be involved. As you build on this communication, you’ll have earned the opportunity to invite them to give again.To do: Create an editorial calendar to plan your outreach and news you’d like to share. Use your email marketing tools to segment your lists so you can separate donors from those who’ve yet to give. Communicate to these two groups differently when sending updates to tailor your message to reflect donors’ special status.4. Clearly articulate your impact.One of the main reasons donors don’t go on to give a second gift is because they’re not sure how their money was used to create real impact. It’s your job to make sure supporters know exactly how their gift is being used and how it makes a difference. Get in the habit of making this a part of everything you do—from fundraising appeals to your monthly newsletter.To do: Illustrate a donation’s impact through photos, testimonials, and quantifiable results that are easy for donors to understand. Incorporate these elements in every piece of donor communication you send. Build a collection of stories that are organized by program or locality so you can easily match these with the profiles of your donors.5. Invite donors for their feedback.More and more donors don’t want to just give and run—they want to be an active part of your cause. Because they’ve been moved enough to donate, they can offer valuable insight on what went into their decision and how you can continue to reach them and others in their network.To do: Regularly invite your donors to provide you with feedback. Add this to your donor thank you phone script and conduct periodic donor surveys to collect their input on everything from your newsletter content to how you contact them. Making them feel more invested in your work will bring donors even closer to your organization.6. Regularly test and improve.It takes a lot of work to acquire new donors, so it’s crucial that you do everything you can to keep the ones you’ve got. One way to do this is to find and fix any leaks in your process. Once you’ve fixed the obvious problems, optimize your donor retention strategy by testing new messages and acknowledgement techniques.To do: Track and measure every interaction with your donors. If you don’t have Google Analytics on your nonprofit website or donation form, that’s one place to start. Identify where donors may be falling off by looking at your website bounce rate, form abandonment, and email unsubscribes. Use A/B testing to see which calls to action and content types work best for your audience.7. Create feel-good moments.Everyone gives for different reasons, but we all want to feel good about our charitable gifts. To keep this positive vibe flowing, it’s important to create moments of connection and with your donors. Ronald McDonald House Charities does just that with this simple thank you video that puts the donor at the center of the experience and in the embrace of those who feel the impact of their donations every day:To do: Commit to making your ongoing donor outreach unique and personal. Get creative with photos, video, and perks for your donors to help your cause stay top of mind. Recruit volunteers and beneficiaries to help keep your communications authentic and original. (Want more ideas on using images to stand out? Read these 10 ways nonprofits can use visuals.)How will you make this year the Year of the Donor? I’d love to hear your plans, and I know your donors can’t wait to see what happens next.
Founded in 2005, Ovarian Cancer Connection (OCC) is no stranger to fundraising success during its 11-year history. In fact, this Ohio-based nonprofit has raised $36,000 just for their program that provides financial assistance to women undergoing treatment for ovarian cancer.This fundraising success, however, came with its own challenges. Without the right tools in place, the OCC’s system for tracking donors and donations ended up being a lot of manual work.Gini Steinke, OCC’s founder and executive director, knew that there was a better way to track OCC’s donor data. Gini decided getting a new database, known as donor management software or a donor management system (DMS), would help the OCC get all their donor data in one location. After exploring different options, OCC migrated their donor data from spreadsheets into Network for Good’s donor management system.Gini recently shared how she manages OCC’s donor information and fundraising now that they have a system better equipped to get the job done.Tracking Individual FundraisingLike many small nonprofits, the OCC raises most of their funds through individual gifts. These donations either come in through events or donations from individuals who have a personal connection with organization. Currently, the OCC has more than 3,000 donors in their database.Before Network for Good’s DMS, the OCC’s donor database was a detailed spreadsheet with tabs representing each year’s gifts. Although it’s not ideal, this system for tracking gifts is pretty standard among many nonprofits. Network for Good’s donor management system brings it all together. The primary problem with this practice is that a spreadsheet isn’t ideal for accessing donor information. If Gini was looking for a specific donor, she’d have to search through multiple tabs to find the donor’s complete giving history over the course of his or her relationship with the organization. According to Gini, transitioning to a system built to manage donor information has made this process much easier:“We did track donations through spreadsheets, but I’d have to go through all the tabs to find a donation. But now, Network for Good’s donor management system brings it all together.“Transforming Online Giving Gini estimates that she saves about 2 hours of work a day by using Network for Good’s donor management software. The Ovarian Cancer Connection has an incredible mission and is fortunate to have a savvy executive director like Gini who has created fundraising strategies that work. Gini estimates that she saves about 2 hours of work a day by using Network for Good’s donor management software. And during events season, she estimates she’ll save 3 hours of manual work every day.Now that they have the tools to help save time, keep donor records organized, and raise more money, the Ovarian Cancer Connection can focus what matters most: their mission.Are you ready to make the switch from spreadsheets to a donor management system that will save you time and help you streamline your fundraising processes? Schedule a demo and see Network for Good’s donor management software for yourself! Our easy-to-use system that’s helping organizations like Ovarian Cancer Connection save time everyday can help your organization too. Schedule a demo today! I went into the donor management system and the online donation was right there. Everything was already entered. It was like a miracle! It was wonderful! Before using Network for Good’s online donation page and donor management software, OCC was collecting online gifts through PayPal, which made tracking a very cumbersome process:“Donations would come in through PayPal. We’d get an email notification and transfer the money to our bank. Then, I’d input the donation in QuickBooks and enter it into a spreadsheet. It was time consuming to make sure everything was recorded accurately.” Now, online donations are automatically added to OCC’s DMS. Using Network for Good’s donation page and donor management system together means there’s no manual lift required:“I went into the donor management system and the online donation was right there. Everything was already entered. It was like a miracle! It was wonderful!”Gini is especially excited to use the donor management system and donation pages during the organization’s big events.“This is going to be great when it comes time for our major events! More and more people are getting comfortable with online giving. This is great because it makes it easier for [donors] and it saves us money.”Managing Offline GiftsDonor management software isn’t just for tracking online donors, it can track offline gifts too. If Gini gets a check handed to her at an event, she can easily log the donation in the DMS and track specifics like the gift’s designation or if the gift is made in someone’s honor or memory. Notes on why the donor gave can be attached to a donation too.Making Segmentation EasierSmart fundraisers like Gini use segmentation to send more relevant (and more effective) messages to different groups of supporters.And, because of the nature of their work, they need to be especially diligent with keeping track of those supporters who are survivors of ovarian cancer.Using the group feature in Network for Good’s donor management system allows the OCC to track survivors easily. When Gini is inviting survivors to a luncheon, she can seamlessly send the email through the system by simply selecting the group labeled “Survivors.” There’s no need to sort through a list, run a filter again, or import/export a spreadsheet.Ovarian Cancer Connection’s executive director saves 2-3 hours of work a day after switching from Excel to Network for Good’s donor management software.Keeping Track of Donor NotesGini truly understands that fundraising is about relationships, not transactions. For this reason, Gini needs to keep notes on every donor she speaks with. But with thousands of donors, details about important donor conversations can’t be kept organized with post-it notes or in someone’s memory. This is why Network for Good’s donor management system’s notes feature is so important to the OCC and Gini in particular:“In the donor management software, I can pull up the [donor’s] records and see my notes so the next time I talk to them, I can ask them ‘how was your son’s move?’ Otherwise, it would be in a paper file. But now, everything is right there in the donor record.”Reporting Success to the Board Network for Good’s donor management system offers built-in dashboards that are easy to understand and can help people like Gini explain the organization’s financials to those who aren’t digging into the numbers on a regular basis:“At board meetings, I plan to give a snapshot of our fundraising efforts so far. The dashboard clearly explains to everyone, especially to those without a finance background, the most important information: average donation and giving to date. I think our Board will be surprised with what our average donation really is!”Saving Time by Getting Out of Spreadsheets
PMNCH Launches New Resources on National Progress and Global Commitments to MDG Maternal and Child Health Targets
ShareEmailPrint To learn more, read: Posted on September 22, 2013February 2, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As world leaders gather at the UN General Assembly to review progress toward the Millennium Development Goals (MDGs) and considers the framework that will follow the 2015 MDG deadline, the Partnership for Maternal, Newborn and Child Health (PMNCH) has released its annual review of commitments to the Global Strategy on Maternal, Newborn and Child Health. This year’s edition of the report focuses on assessing whether and how the 213 partners that committed to the Global Strategy have followed up on their pledges. As PMNCH Executive Director Carole Presern wrote in the Huffington Post introducing the report, “The report shows that more organizations, governments and the private sector are making commitments to improve women’s and children’s health every year, and that those commitments are being followed up with real action.”Along with the review, PMNCH has also produced “Success Factors,” a series of 10 national case studies that present critical lessons learned for global efforts to advance maternal, newborn and child health. The case studies focus on a diverse group of countries that have achieved substantial progress in recent years, and highlight both common themes and country-specific examples of how effective approaches have been implemented to achieve dramatic effects on maternal and child health.From PMNCH:Success Factor Country Summaries highlight lessons learned from 10 countries (Bangladesh, Cambodia, China, Egypt, Ethiopia, Laos PDR, Nepal, Peru, Rwanda and Vietnam) that are well on the path to achieving the MDG targets for maternal and child health.These summaries present different types of policies and programmes that countries use in key areas known to influence the health of women and children.The lessons learned from the analysis of these 10 countries illustrate: The summaries are drawn from evidence collected as part of “Accelerating Progress for Women’s and Children’s Health,” an ongoing, multi-partner effort to answer the question “What can we learn about making progress on women’s and children’s health?” based on large-scale vidence from 136 low- and middle-income countries over the past 50 years.Share this: Political commitment overcomes challengesEvidence guides policy and investmentSustainable development accelerates progressStrong partnerships achieve goals
Posted on October 16, 2013February 2, 2017By: Kate Mitchell, Manager of the MHTF Knowledge Management System, Women and Health InitiativeClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Each year, the Maternal Health Task Force and PLOS Medicine work together to organize an open access collection of research and commentary on maternal health. The two organizations team up to identify a specific and critical theme that merits further exploration within the broader context of maternal health. The Year 2 Collection, titled ‘Maternal Health is Women’s Health‘, launched in November and focuses on establishing a stronger understanding of how the health of women and girls before pregnancy influences maternal health—and also considers the impact of maternal health on women’s health more broadly even beyond the reproductive years. Today, the MHTF and PLOS Medicine are delighted to announce the addition of 12 articles to the Year 2 collection. The articles include research on the effect of prophylactic oxytocin for postpartum hemorrhage delivered by peripheral health workers in Ghana, a commentary that calls for the prioritization of cervical cancer in the post-2015 era, as well as an article that explores the impact of maternal deaths on living children in Tanzania, and much more. Our colleagues at PLOS Medicine shared a blog post on their blog, Speaking of Medicine, about the additions to the collection. In this excerpt, they describe in more detail the theme for the Year 2 collection:This theme was created to highlight the need to consider maternal health in the context of a women’s health throughout her lifespan. While pregnancy is limited to women of reproductive age, maternal health is influenced by the health of women and girls before pregnancy. The effects of key health issues such as the impact of poor nutrition, poverty, lack of available quality healthcare and low socioeconomic status can occur during childhood, adolescence, throughout the pregnancy and beyond. These issues can heavily influence a woman’s maternal health, heightening the risk of complications in pregnancy, such as obstructed labour in adolescent girls or increasing the likelihood of HIV infections due to a woman’s physical susceptibility and her relative disempowerment.Read the post on Speaking of Medicine.The following new articles from PLOS Medicine and PLOS ONE have been added to the MHTF-PLOS collection on maternal health:Preconception Care in Low and Middle Income Countries: new opportunities and a new metric by Joel G. Ray and colleagues.Reproductive and maternal health in the post-2015 era: cervical cancer must be a priority by Ruby Singhrao and colleaguesEffect on postpartum hemorrhage of prophylactic oxytocin by peripheral health personnel in Ghana: a community-based, cluster-randomized trial by Cynthia K. Stanton and colleaguesSetting Research Priorities for Preconception Care in Low-and Middle-income Countries: Aiming to Reduce Maternal and Child Mortality and Morbidity by Sohni Dean and colleaguesFactors Affecting the Delivery, Access, and Use of Interventions to Prevent Malaria in Pregnancy in Sub-Saharan Africa: A Systematic Review and Meta-Analysis by Jenny Hill and colleaguesHIV and the Risk of Direct Obstetric Complications: A Systematic Review and Meta-Analysis by Clara Calvert and Carine RonsmansAntenatal depression in Sri Lanka and the factor structure of the Sinhalese version of Edinburgh Post Partum Depression Scale among pregnant women by Suneth Buddhika Agampodi and Thilini Chanchala AgampodiComorbidities and Lack of Blood Transfusion May Negatively Affect Maternal Outcomes of Women with Obstetric Hemorrhage Treated with NASG by Alison El Ayadi and colleaguesCosts of Inaction on Maternal Mortality: Qualitative Evidence of the Impacts of Maternal Deaths on Living Children in Tanzania by Alicia Ely Yamin and colleaguesAcute Maternal Infection and Risk of Pre-eclampsia: a Population-Based Case-Control Study by Caroline Minassian and colleaguesRepresentation of women and pregnant women in HIV research: a systematic review by Daniel Westreich and colleaguesAttitudes Toward Family Planning Among HIV-Positive Pregnant Women Enrolled in a Prevention of Mother to Child Transmission Study in Kisumu, Kenya by Shirley Lee Lecher and colleaguesCommunity Health Workers and Health Care Delivery: Evaluation of a Women’s Reproductive Health Care Project in a Developing Country by Abdul Wajid and colleaguesAnalysis of the Maternal and Child Health Care Status in Suizhou City, Hubei Province, China, from 2005 to 2011 by Hui-Ping Zhang and colleaguesWhen Women Deliver with No One Present in Nigeria: Who, What, Where and So What? by Bolaji M. Fapohunda and Nosakhare G. OrobatonTo learn more about the MHTF-PLOS Collection on Maternal Health, contact Kate Mitchell.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on January 23, 2014November 7, 2016By: Lennie Kamwendo, White Ribbon Alliance Global Board MemberClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As we approach the 2015 deadline for the Millennium Development Goals, what does the future hold for international maternal mortality targets? The MHTF is pleased to be hosting a blog series on post-2015 maternal mortality goal setting. Over the next several weeks, we will be featuring responses and reactions to proposed targets from around the world. Please share your thoughts with us!The importance of the global attention that maternal health was given when world leaders recognised that MDG5 was (and still is) the most offtrack goal of all is evident. The $70bn pledged since 2010 to ‘The Global Strategy for Women’s and Children’s Health’ is pivotal in the history of maternal, newborn and child health, and pledges which may not have been made without the broad MDG target and tracking of progress. We, as advocates for maternal and newborn health welcomed this fantastic news – finally women’s childbirth rights were being prioritised – but we know the real work comes when pushing for these promises to be delivered.Indeed, a main challenge that civil society faces when pushing for such promises to be delivered is just how much any of these commitments are discussed in our parliaments and our media. Targets are useful, and absolute targets relative to the reality in the country are even more useful. As we move towards the deadline of the MDGs, we have lessons to learn from blanket targets being set in the international arena with little regard for whether they are attainable in the country. When targets are obviously not going to be achieved it can be demoralizing, even when progress is being made. Perhaps this is a contributory reason as to why accountability is so low on the commitments our governments make on the international stage. The targets are unattainable as are the promises made on how to achieve them, creating a cyclical process of underachievement.The general consensus in Malawi is that our politicians, for the most part, are not even aware of the promises made on their behalf. Our President has been a champion for maternal health and has made impressive commitments to Malawi’s women and children, ensuring free care, strengthening of human resources for health and attaining the WHO standard for emergency obstetric care. Yet there are no numerical targets attached to these commitments, no clear plan as to how they will be achieved and weak accountability at the national level on commitments made. As a Global Board member of The White Ribbon Alliance, I am consistently hearing the same story from our members in many other countries where maternal deaths are high. Perhaps 2014 will see a tangible balance between targeted creation of demand for skilled care for childbearing women and the supply of all the necessary aspects of maternity care. We need the full package from adequate, well qualified and competent human resource to an enabling environment for the provision of quality care.Targets are important. Commitments are encouraging. But we need the international community to invest in building civil society’s capacity to call their leaders and governments to account on making these promises a reality. Now is the time to build on the targets already set and drive home that unmet promises are not acceptable. We know change can happen when civil society pushes for accountability. The global stage needs a global audience.Share this:
Building Community Capacity for Maternal Health Promotion: An Important Complement to Investments in Health Systems Strengthening
Posted on October 23, 2014November 2, 2016By: Ellen Brazier, Senior Technical Advisor for Community Engagement, EngenderHealth; Moustapha Diallo, Country Director, EngenderHealth GuineaClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)EngenderHealth’s Fistula Care Plus project recently published the results of two studies in Guinea, one examining factors associated with institutional delivery and another investigating the effect of an intervention to build the capacity of community-level volunteers to promote maternal health care-seeking.Community empowerment and participation has long been recognized as a fundamental component of good health programming and as a critical strategy for improving access to and use of health services. However, as Susan B. Rifkin notes in a 2014 review of the literature, evidence directly linking community participation to improved health outcomes remains weak.For maternal health, the evidence gap is particularly acute. A 2014 World Health Organization (WHO) report reviewed a community mobilization approach that involves training and supporting women’s groups to carry out an ongoing process of problem exploration, priority-setting and action planning. The report concluded that, while such participatory approaches appeared to have a strong effect on neonatal mortality, there was no evidence of effects on maternal mortality or on other critical maternal health indicators, such as institutional delivery, delivery with a skilled attendant, or receiving the recommended number of antenatal care visits.While important questions remain about what types of interventions are effective in improving maternal health, our recent research in Guinea found that women’s use of maternal health services was associated with the existence of strong support systems for maternal health within communities. Our study focused on villages where community volunteers had been trained to raise awareness about obstetric risks, including fistula, to monitor pregnancies, and to promote women’s routine use of maternal heath services. We assessed the extent to which community members were aware of and relied on community-level cadres as a main source of maternal health information and advice.We also found that women living in communities with a high score on our community capacity index were much more likely to use maternal health services than those living in communities with weak support systems. In fact, women living in villages with a high score on our community capacity index were more than twice as likely to attend at least four antenatal care visits during their pregnancies, to deliver in a health facility, and to seek care for perceived obstetric complications.Building the capacity of community cadres and volunteers to promote maternal heath and monitor maternal health care-seeking is challenging, and it does not occur overnight. However, our findings suggest that such capacity-building investments are worth it since community-level cadres can be important catalysts for changes in maternal health care-seeking when they have the training, support, and recongiztion they need to serve as a resource in their communities. Such investments are an important complement to ongoing efforts to improve the availability, accessibility, and quality of the continuum of maternal health services.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on January 13, 2015October 28, 2016By: Nnenna Ihebuzor, Director of Primary Health Care Systems Development; Seye Abimbola, Research Fellow; Ugo Okoli, Program Director of SURE-P Maternal and Child Health Programme, Nigeria’s National Primary Health Care Development AgencyClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)This post is part of our Translating Research into Practice Series, which features guest posts from authors of the MHTF-PLoS open-access collections describing the impact of their research since publication.The Midwives Service Scheme (MSS) was set up as a game changer to reduce maternal and child mortality so Nigeria could achieve the Millennium Development Goals (MDGs) on maternal and child health (MCH). Established by the national government in 2009 to improve the availability of skilled birth attendants in rural communities, the program engages newly graduated, unemployed and retired midwives to work temporarily in rural areas. Four midwives are posted for one year to selected primary health care (PHC) facilities to provide the human resources for health necessary to achieve the MDGs in their states and local government areas.1. Scale upSince the publication of our PLoS Medicine paper, the MSS has subsequently been scaled up from 625 PHC facilities to an additional 375 facilities, providing 1,000 facilities across Nigeria with an additional 4,000 midwives and 1,000 community health extension workers.2. Antenatal care, facility delivery, and family planning increase, maternal and neonatal mortality decreaseThe MSS continues to contribute to improved health outcomes in the rural communities where antenatal care visits and facility delivery have increased by more than 100%, family planning uptake by more than 200% and maternal and neonatal mortality have decreased by 19% and 5%, respectively, since the 2009 baseline. In 2012, inspired by the success of the MSS, the national government created an MCH component of the Subsidy Reinvestment and Empowerment Programme (SURE-P), which provides an additional 1,000 PHC facilities and strategies to mitigate some challenges encountered in implementing the MSS. Since its commencement, routine monitoring data show a 50% reduction in maternal mortality, 48% increase in antenatal visits, 61% increase in skilled birth attendance and 59% increase in first time acceptors of contraceptives in SURE-P MCH facilities compared to the baseline data.3. Policy Change for Family PlanningThe experience of implementing the MSS has helped reveal to the national government the existing realities of PHC in Nigeria. This has contributed to influencing a change in national policy to now allow community health extension workers, who form the bulk of the PHC workforce in Northern Nigeria, to provide contraceptive injectables to women.4. Conditional Cash Transfers Increase Facility DeliverySince antenatal care uptake far outpaces facility deliveries within the MSS, SURE-P MCH includes a conditional cash transfer component that is currently being piloted in 18 of Nigeria’s 36 states. Pregnant women receiving the cash transfer are required to attend four antenatal care visits, deliver in a facility and attend postnatal visits. In return, they are given N5,000 (US$32), pro-rated based on the number of conditions they meet. Preliminary results show a 27% increase in facility delivery with this incentive.5. Improved community engagement and human resources investmentFurther, the MSS has renewed attention to community engagement in PHC by reactivating community health committees, which have been successful in ensuring community ownership and support for health workers. To support these committees in generating demand for MCH services, SURE P MCH introduced a cadre of 6,000 lay community-based health workers nationwide. Selected by the committees, they help pregnant women, mothers and their children use PHC facilities along the continuum of care.Despite these improvements, the high health worker attrition within the MSS continues. This is worse in northern Nigeria, where in some states only one third of deployed midwives stay. SURE-P MCH is trying to address the challenges responsible for attrition: challenging living and working conditions, irregular payment of salary and deployment far from home, since the majority of the midwives are from southern Nigeria.The way forwardAlthough we’ve seen great success from the MSS, SURE-P MCH and the MSS together support only 10% of PHC facilities in Nigeria. While they significantly improve health outcomes where they are implemented, nothing short of active support for PHC by states and local governments will make a major dent on national MCH indices to affect progress towards the MDGs. Translating MSS into significant improvements in national MCH indices requires innovative ways of getting sub-national governments to support PHC. One such way is contained in the 2014 National Health Bill, which was signed into law by President Goodluck Jonathan on December 9th, 2014. The bill guarantees that 1% of national revenue will go to PHC, but sub-national governments have to match federal allocation as a condition for accessing support for PHC. Hopefully this new law will help us to turn the page on PHC governance in Nigeria.Share this:
Heads up, fundraisers. It’s crunch time!Are you ready to win the race to year-end? You can’t ignore the data—10 percent of all online giving happens December 29-31. Do you really want to miss out on those donations because you didn’t do one final year-end campaign push? Here are ten simple things you can do right now to ensure a successful year-end.Make it easy for donors to find you and donate.Post a vibrant year-end donation banner on your website’s homepage that links directly to your online donation page. Go the extra mile and make sure your nonprofit’s information is up-to-date on Charity Navigator and GuideStar, too.Write a stellar, story-driven appeal.An effective appeal is equal parts emotion and urgency. You want to pull people into your message with a compelling story, and then push them to act with a specific, clear, and urgent call to action. Not sure what to write? Check out our chapter, “Write a Story-Driven Appeal,” in our recent eGuide, Last-Minute Tips for Year-End Success.Send an email every day, December 29-31.Last call for giving! This one’s crucial—and we know it scares you. You worry you’ll annoy your donors with too many requests. Guess what…YOU WON’T! Your supporters want to hear from you. That’s exactly why they signed up for your emails. You can always segment out donors who have already given to your year-end campaign. But, if you don’t ask them to support you, there are plenty of other nonprofits who will.Share your donation page on social media—every day.You have plenty to post about. Share photos and memories of the work your donors have helped you accomplish this past year. Build excitement around what you’re looking forward to in the year to come. Give donors the inside scoop on how their gift helps.Make sure your online donation process is easy.Be sure the donation button is easy to find on your website and in all your email blasts, so donors can simply click and give without wasting time hunting for your donation page. Minimize the steps your donors must go through to donate. Don’t lose them because your process takes too long!Make sure your year-end efforts are donor-centric.Make the donor the superhero of your nonprofit’s success instead of talking about the greatness of your organization. Remember, your donors make your work possible. They’re your stakeholders. Show them how their donations will be used and be transparent about your programs, spending, and impact.Have a clear call to action in every message you send.Know your audience and craft a call to action that will motivate them. Tie it into your appeal’s overall story. Focus your appeal on the community you serve and individual stories, rather than statistics. This will resonate at the emotional level.Set SMART goals.It’s essential to have a clear and measurable result in mind. Decide how you will define success, so you can report on it at the end of your campaign. Make sure your goals are SMART (specific, measurable, achievable, realistic, and time-bound). Set your goals by answering four simple questions:What am I trying to accomplish?Who am I trying to reach?What do I want them to do?What is the best way to reach my audience?Say thank you.Send a thank you message as soon as you can—and make sure it does just that: says thanks. Your sincere note of gratitude (that doesn’t include donation history or another appeal) will be remembered next year!Track results.Tracking results isn’t just for internal reporting. Let your supporters know about the progress of your campaign, how close you are to your goal, and how much their support matters.This final week is crucial. It’s the last lap in the race. Use these tips to boost your year-end fundraising campaign with one final appeal that inspires donors to give. Download our Last-Minute Year-End Fundraising Appeal template to write your best email blasts of the year. There’s no time to waste!
Kim O’Brien, Executive Director of Network for Good customer, Nonprofit Leadership Initiative, works with nonprofit leaders in the Fox Valley area of Wisconsin to provide opportunities for leadership development and learning to better achieve their missions. Like most executive directors, O’Brien has 100 balls in the air on any given day, meeting with new executive directors and board members about the tools and resources NPLI provides.Building Stronger Nonprofits“I do a lot of connecting the dots. My work is about connecting nonprofit leaders to the resources in the community that can help them with whatever they’re working on at the time.”What does the NPLI do?We provide different programs for the nonprofits in our community, including Leadership Forums, a Leadership Institute, Board Effectiveness, and a quarterly Join a Board event.The centerpiece of our programs is our Leadership Institute, a year-long series of seminars equivalent to a master’s degree in nonprofit management. Each cohort consists of 14 people—a combination of executive directors and senior leaders such as development directors or program managers—who spend a full year together learning nonprofit leadership best practices. We start with a DiSC assessment to determine their individual leadership style. Throughout the year, an expert in the field is hired for each session, ranging from the role of nonprofit boards to finance to human resources and much more. The Institute creates a tight cohort among the 14 participants. When they leave the program, they have someone to call and talk to about similar programs or issues. There’s a lot of sharing in the class.In addition to the Institute, our Leadership Forums offer executives and board members expert training on everything from aligning human resources with their mission to leadership skills to board roles and responsibilities. Our Board Effectiveness program consists of small, facilitated group discussions with board chairs and vice chairs about their role and responsibilities—what a board is supposed to look like, self-assessments, hands on training, etc. Finally, our Join a Board program brings the whole community together on a quarterly basis to learn about what it means to be on a nonprofit board or committee. Our corporate partners—large companies in the area—send their employees to us to learn about board service. Employees who are engaged in the community, stay in the community. Plus, board or committee service helps grow their leadership skills by helping expand critical thinking and communications skills and improving the ability to work collaboratively and within a team. It benefits everyone.All of our trainings route leaders back to our Nonprofit Next platform. This is an information rich website offering tools, tips, templates, and local resources in one location. Nonprofit Next is hosted by the New Hampshire Center for Nonprofits and available to the nonprofits in our service area.For each program, our goal is to provide nonprofit leaders and board members a place to be in a room together, face to face, to build trust and relationships. They share their best practices and successes so other leaders can learn from them. It’s inspiring. Even though they’re competing for donor dollars, they’re sharing with each other quite a bit and building a trusting, collaborative relationship. Nothing builds up a community better than when the nonprofits take hold of this collaborative mindframe.How did the NPLI start?This work all came out of a group of funders in our local community who approached the Community Foundation for the Fox Valley Region to profess, “We are tired of funding failing nonprofits. What can you do to help?” United Way, the Community Foundation, Thrivent, and Community First Credit Union put together some money in the beginning to start us off. And now we’re coming up on three years in June. We’re an integral part of the community, helping to build stronger nonprofits and stronger leaders. Most of our nonprofits staff under 10 employees and they don’t put dollars aside for leadership or technology, so this helps them think a little differently about how they approach running their business.How long have you been with the organization?My background is in HR. I started in 2015 on a three-month part-time project, and a year later I was still a part-time employee. I wrote a job description in that first year for an executive director position. At the time I wasn’t interested in the job, but when they finally posted it I thought, “I have to apply for this. I really love this work.” And I got the job!What attracts you to nonprofit work?My mother started the Meals on Wheels program in my hometown and pulled us all in as kids to help. She instilled in me a belief in helping the community by helping the people who live and work in your neighborhood. And according to my mother, everyone lives in our neighborhood. I volunteered for a nonprofit in college and then my first job was with a nonprofit, and it stuck. I’ve always worked for a nonprofit and can’t imagine myself in any other setting.The people I work with in the nonprofit community are highly passionate. Every day, we help our community by helping these leaders who are improving everyone around us and building a stronger community for all. I cannot advocate for them enough. The nonprofit leaders that I work with drive my own passion for this work.What advice do you have for other nonprofit leaders or aspiring leaders?It takes a village to make this work. I get to be collaborative and have conversations and bring the work of these nonprofits forward in a lot of different ways. I never turn down a coffee or a lunch request because you never know where it’s going to lead. In this industry, you need to stay open to collaboration in whatever form you can find it. The Fox Valley is a special place as it allows for the collaborative work we do as a community every day. That way we all succeed in the long run. Thus, my advice to nonprofit leaders is, “Everyone leads, so build strong relationships around you with everyone and anyone you can.”Women in Philanthropy is an ongoing blog series in celebration of Women’s History Month, featuring some of the incredible women Network for Good has the pleasure to work with. Read more on The Nonprofit Blog