Sadon, Corsairs close out in style

first_imgA Hokeem Sadon no-hitter in game one and a Antonio Caravalho walk-off stolen base in the 10th inning of game two lifted College of the Redwoods baseball to a pair of wins Wednesday against visiting Lassen in what was the Corsairs’ 2018 season finale.“Their competitiveness really showed today,” Redwoods head coach Brad Morgan said. “These are the end-of-season games where you’re really just playing for pride.”Redwoods (9-16, 16-24) put on a hitting clinic against Lassen (12-13, 18-22) in game …last_img

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Jupiter Moon Throws Curve Ball

first_imgThe little inner moon of Jupiter, Amalthea, isn’t dense enough.  A press release from Jet Propulsion Laboratory says that data from the Galileo spacecraft “shakes up long-held theories of how moons form around giant planets.”  Density of moons is supposed to decrease with radius around Jupiter, meaning that Amalthea should be the most solid.  Instead, it appears to be a loose rubble pile less dense than water.  An alternative theory, that it formed farther out and migrated or was captured, is also implausible.  “Amalthea is throwing us a curve ball,” one scientist said.  The original paper was published in Science May 27.11Anderson et al., “Amalthea’s Density Is Less than That of Water,” Science, Vol 308, Issue 5726, 1291-1293, 27 May 2005, [DOI: 10.1126/science.1110422].Planetary science is not exactly batting a thousand these days, even without curve balls.  Looks like she didn’t accept the date when sports dropout McFly proposed, “Amalthea, you are my density… er, I mean, my destiny.”(Visited 11 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

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World Cup surveys highlight success

first_img27 September 2010The successful hosting of the 2010 Fifa World Cup has done wonders for South Africans’ national confidence and the country’s image abroad, according to pre- and post-tournament surveys commissioned by Fifa.“These findings highlight what we felt all along, that hosting the event in South Africa would prove to be a huge success,” Fifa secretary-general Jerome Valcke told a media briefing in Johannesburg following a 2010 Fifa World Cup Organising Committee board meeting on Thursday.“South Africa’s success has created a new benchmark.”Perceptions abroadAccording to the post-tournament survey results, released last week, 84 percent of international guests rated South Africa in an even more positive light after the World Cup than they had done before.Almost three-quarters of international visitors polled said they were visiting South Africa for the first time. Fans stayed in the host nation for an average of 12 days and combined their stays with other tourist activities.About 83 percent of international fans polled said they would return to the country, while 94 percent said they would happily recommend a visit to South Africa to their friends and family.Another aspect rated highly by the international fans was the extent of South Africa’s preparations for the tournament.The country’s 10 World Cup stadiums, all of which were either newly built or renovated for the event, were appreciated by 99 percent of visitors – a clear show of gratitude for the efforts made by the thousands of workers involved in the event’s construction phase.Perceptions at homeThe post-tournament survey results also showed a major lift in South Africans’ national confidence, with 9 out of 10 South Africans feeling their country had a stronger sense of self-belief, while 87 percent felt more confident in the nation’s capabilities.The proportion of South Africans who felt that crime would be an issue for international visitors to the country plummeted to 27 percent post-tournament, compared to 66 percent when Fifa conducted its pre-tournament survey in December 2008.The overriding emotion reflected in the post-event survey was that of pride – mixed with a touch of defiance. About 91 percent of South Africans said they were proud that their country was able to prove the doubters wrong.When asked in 2008 whether they thought the World Cup would be able to bring the South African people even closer together, 75 percent of those asked had said they believed this was possible.Post-event findings suggest that the event had strengthened this sentiment, with 91 percent of South Africans saying their country was now more unified.BuaNewslast_img read more

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Maverick Awards to recognise under-35 business genius

first_imgThe Maverick Awards aim to encourage dynamic young entrepreneurs to help drive South Africa’s job creation and economic growth. (Image: Brand South Africa) 13 March 2014The Maverick Awards, a new initiative by youth development consultancy Under 35 Mavericks in partnership with Brand South Africa, seek to reward the hard-nosed genius of established young South African entrepreneurs with prizes of up to R1-million.Read more on Media Club South Africa: Maverick Awards to recognise under-35 business geniuslast_img

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Salman and Katrina still remain the best of pals

first_imgKatrina-Salman’s split story might have done the rounds but the two still remain good friends.This is why Katrina was spotted visiting Sallu to wish him for his birthday, two days in advance. This year, Salman celebrated his birthday in Dubai with family members.Kat took out time from her shooting schedule to wish ex-beau before he went for the trip.Though the rumour of their split is rife, the two have maintained a cordial relationship.Kat and Sallu shared several jokes when Kat appeared on Bigg Boss to promote her film Tees Maar Khan. Kat was sporting enough to smile while Salman joked about Ranbir Kapoor on the show.Katrina and Ranbir are said to be a promising Bollywood pair. But now we hear that Katrina has distanced herself from Ranbir.After Power did not take off, director Rajkumar Santoshi thought of approaching his hit romantic comedy, Ajab Prem Ki Ghazab Kahani, pair. He approached the stars of the film with a script to make a sequel, calling it Ajab Haseena Ghajab Deewana . But Kat cited dates issues and turned down the offer.The million dollar question now is whether Kat refused Santoshi’s film because of Ranbir’s closeness with hottie Nargis on Rockstar’s sets or the old flame between her and Sallu has been rekindled.last_img read more

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The Rs 35 crore Suresh Raina would never have

first_imgSomewhere in the middle of 2015 Suresh Raina had announced to the world that his stocks had sky rocketed and he would be taking home Rs 35 crore in the next three years courtesy his new brand managers, IOS Sports and Entertainment. The deal was projected as Raina’s coming out of the shadows’ moment having moved on from previous managers Rhiti Sports.Rhiti Sports manage MS Dhoni and around that time cricketers had begun to speak in hushed tones of how Rhiti could never do justice to anyone beyond Dhoni. Raina would get another crack to move out of Dhoni’s shadows with the Chennai Super Kings suspension from IPL and the southpaw getting a leadership opportunity with new franchise Gujarat Lions in 2016. The stage was set for the underperformer to pack punches and become a mega brand on and off the pitch.Unfortunately for Raina his form deserted him when he needed it the most and some believe he also ran out of luck. The first ODI series that Raina played under his new managers against South Africa in India was a disaster where he managed just 68 runs from five matches at an average of 14. He went on to lose his place from the Indian ODI team and was slotted as a mere T20 specialist. The unprecedented 13-Test long home season did not help where Suresh Raina did not feature. Raina has a century on Test debut to show but averaging 26 in 18 Tests for a career spanning more than a decade, chances of a revival there were remote.advertisementThe IOS-Raina relationship did not last the distance and the projected Rs 35 crore fizzled away quicker than cola would.”It was a two plus one-year deal. After two years, both sides decided to move on,” Neerav Tomar, MD, IOS told India Today.When quizzed further how the Rs 35 crore promise could not be met, Neerav shared some hard facts. “Look we had foreseen what we had based on performance. Him being in and out of the Indian team, the expectations did not match on both the sides. The athlete has to go out and perform at certain levels to get those numbers. We have parted amicably and wish Suresh the best,” he said.Industry insiders evaluating the Raina-IOS deal say the cricketer got just what he deserved. “I think he came to them without any major deal in the bag. His Adidas deal had expired and the new managers got him a three-year Ceat deal. A couple of other contracts and few appearances are just fine for someone who had moderate performances during that period. His visibility wasn’t the best and that will always become an overriding factor,” said an insider on condition of anonymity.The minimum guarantee projections have been long abused in the Indian sports marketing space. In the final contract, a number of these projections are heavily ambitious and subject to numerous clauses which can rarely be met. “These may be something like a brand asking for a discount if the player misses out on two India series or being out of the team for a certain span of time. Visibility is the most important and that can be maximized in cricket only if a player plays in all forms of the game,” said another seasoned brand manager.Raina’s new managers Laqshya media group are new entrants in the sports marketing space. Getting a cricketer on board works well for them. With the IPL in progress and Suresh Raina being one of the captains it’s an opportunate time to make the announcement. “It’s a 3 year deal and we hope we can continue longer. We hope to position Suresh in the right manner and be able to create a decent market for him,” Laqshya MD, Anil Jalan told India Today.Raina ticks most boxes when it comes to T20 cricket. IPL is his domain where he only in the other game beat Virat Kohli to become the all time highest run scorer. Market experts however contend that IPL is only a two month business. How a cricketer does in India colours for the rest of the year not only defines his overall brand value but also impacts his clout in IPL.  Does that worry Raina’s new managers? “Everybody has gone through lean phases from Sachin to Yuvraj. Yuvraj was out of the team and has made a good comeback. I feel post IPL, Suresh will be able to make a comeback. He is captain of Gujarat Lions and this performance will be good enough to comeback,” Jalan hoped.advertisementThe rules in the ruthless celebrity marketing space are clear. You are identified with your last performance; film-stars and directors by their last two films and cricketers by their previous two series.Raina no longer a contracted India cricketer and having lost his ODI place, chance of him reclaiming it during the prestigious Champions Trophy to follow the IPL are slim. Both the cricketer and his brand managers may sound upbeat in a press release marking the new association but deep down, Raina knows he has turbulence to overcome.last_img read more

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2 Huge Mistakes by 2008 Presidential Candidates

first_img Originally published Oct 31, 2007 9:30:00 AM, updated October 01 2019 Today we released a 2008 Presidential Candidates Internet Marketing Report, which analyzes how the major candidates in the upcoming election are using Internet marketing to promote themselves. Nothing in this report or post is meant to be a political statement, so please keep the comments on marketing related issues. Below are some of the findings from the report that I thought were surprising.2008 Presidential Candidates Internet Marketing Report – 2 Mistakes the Candidates are Making Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging – Most of the candidates websites have blogs, usually written by staffers who talk about the campaign in general terms. But blogging is a lot more about a personal connection and discussion than preaching from the safety of an ivory tower. Only Mitt Romney uses blogging to create a personal connection with the audience. Mitt’s wife and sons frequently post to the blog, and Mitt himself even writes some entires. John Edwards and his wife and daughter do have “diaries” but the posts are very infrequent. All the other candidates are missing out on a huge opportunity to personally connect with voters – which is important.SEO – The search engine optimization performance of the candidates is pretty weak if you ask me. They have tons of inbound links, lots of people in the blogosphere who love them, and they are just not doing the things they should do to get qualified traffic from search engines. How cool of a PR stunt would it be for one of the candidates to dominate the first page of google for “President” or “Best President”. Plus, if someone is researching “war in Iraq new policy” and I were running for president, I would be pretty pissed if I was not mentioned in the search results.If you want to see an older post I wrote that inspired some of this analysis, you can read Presidential Internet Marketing – Data Comparing Obama, Clinton, Edwards, Romney, Giuliani and McCain. And again, here is a link to the full Presidential Candidate Internet Marketing Report and the Press Release about the Internet Marketing Report announcing the report and results. Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page). last_img read more

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Are You Tuned In? Marketing Insights From An Amazon Bestseller

first_img do Originally published Jul 2, 2008 9:13:00 AM, updated July 11 2013 on September 8 in Cambridge, MA. :  Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Seems I’m not the only one that liked the book.  “Tuned In” climbed the charts to #1 last week and is New Rules of Marketing and PR .  That’s impressive. David recently co-authored a new book: 16.  Ask yourself:  Is the problem you are solving urgent?  Is it pervasive in the market?  Are buyers willing to pay to have this problem solved? For those that follow this blog, you know we’re big fans of David Meerman Scott.  We think his best-selling book ” David Meerman Scott useful 12.  Nothing important happens in the office; the answer you’re looking for is outside your building.  Go talk to potential buyers. you increase your chances of building a runaway success of a business?  in the Amazon Top 100 bestsellers.  Not in the business category, but 15.  Data trumps opinion every time. 1.  The tuned in company constantly listens, observes, and understands the problems that buyers are willing to pay money to solve. So, my advice is to go read ” 13.  Don’t use your salespeople for conducting buyer interviews.  Great sales people are great at sales — not necessarily figuring out what How In the meantime, I have captured some of the key points from the book that I found particularly useful.  Apologies if some of them don’t make the most sense out of context (did the best I could while still being reasonably pithy). 6.  Your opinion, although interesting, is irrelevant.  8.  Communicate directly with your potential customers.  It’s hard to get “tuned in” if there’s someone in the middle. .  And, it addresses a question I have struggled with for years:  will Tuned In 5.  Existing customers frame their view of your future based on incremental improvements to their 2.  From the makers of the market-leading “Victor” brand of mouse-trap on the failure of a new “better mouse-trap” they launched to beat the Victor:  “We should have spent more time researching housewives, and less time researching mice.” Tuned In Building A “Tuned In” Business 18.  Tuned in companies think like a publisher and create compelling online content. speak live at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Summit 11.  Semantics can make a difference.  Disney does not build rides, it “creates adventures”.  It calls employees “cast members”.  They wear “costumes”, not uniforms.  They serve “guests”, not customers.  3.  Focusing on your competitors is a tit-for-tat game that rarely produces a market leader.  4.  Your existing customers represent a small percentage of your opportunity, they have different market problems than non-customers.  “. sell.  14.  Absent any real data, conference rooms are just full of opinions. experiences. You can see still 7.  Don’t assume that because you’re an expert in a market or industry you know more than your buyers about how your product can solve their problems. overall 10.  You don’t have to be the first to identify a market opportunity.  The founders of Intuit (makers of Quicken) joke about having had the 47th mover advantage. 17.  It is too easy to build marketing programs around what the organization wants to say rather than what the buyer wants to hear. If you’ve read the book or have comments on some of the above points, please leave a comment and extend the conversation.  — ” is a must-read for all modern marketing mavens.  past I had the opportunity to review an early draft of the book several months ago (I read it on my last trip to Mumbai, India).  It was riveting.  And, I’m not just saying that because David is an advisor to HubSpot (which he is) or because he mentioned HubSpot in the book (which he did — thanks David!) but because the book is insightful and 9.  Most businesses try to buy their way in with expensive advertising or beg their way in by convincing media to write about them.  Be different.  Say something useful and interesting.last_img read more

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Why Marketers Should Mix Content on a Small Business Blog

first_imgWhen I started writing frequently for this blog, I thought most posts would be pretty much the same: Concise, concrete tips about how to do You’d expect the articles that got the most traffic to also get the most inbound links. But that’s only true in one case. Both metrics are important, so you need to create different types of content. Eric Hamilton to learn how to create a thriving inbound marketing blog. Post small business blog. small business blog Top Posts by Page Views (Last 3 Months) small business blog The takeaway here is clear: Just like a venture capitalist or a movie studio executive, you never know which projects will be most successful on your medium or , this blog thrives on a healthy mix of content. Photo:  Forget Community. Forget Conversation. Business Blogging Is About SEO. and how companies can use it to market their medium and . They thrive on their mix. Their homepages are grab-bags of news, features, videos, pictures, graphics and who-knows-what-else. Even if you have a small team working on your Twitter in Real Life: The Follow Back [cartoon] blog analytics tool WSJ.com Did You Graduate From Link Building High School Yet 6 Tips for Making a Business Marketing Video Page Views , you can post multiple types of content for your readers. All Hail The (New) Twitter Elite List State of the Twittersphere – Q4 2008 Report small business blog Inbound Links 11,270 8,768 .) . The only way to deal with such uncertainty is to create a portfolio of different posts — you gotta mix it up! Top Posts by Inbound Links (Last 3 Months) The report, the video and the cartoons are not surprising, but the others are. It’s hard to tell how these posts are any different from the dozens of others like them that we ran over the past three months. Topics:center_img 20 Post 33 Webinar: Blogging for Business 8 Marketing Tips From An Olympic Gold Medalist Want to learn more about publishing a small business blog on your business website? There are cartoons, a big report, a viral video, how-to stories and some bigger thought pieces. Social Media Marketing Madness [cartoon] 6 Tips for Making a Business Marketing Video You can also see this by looking at the posts that succeed on this blog. Below I’ve listed our top articles over the past three months, sorted by inbound links and page views. (I pulled this data from HubSpot’s 4,137  Looking at this data, three things jump out: 21 Originally published Jan 19, 2009 8:23:00 AM, updated October 18 2015 Inbound Marketing While that may be a consistent theme of posts on this blog, there is no single type of post that succeeds. Like any medium or You can see the importance of varied content on large news sites like You Oughta Know Inbound Marketing NYTimes.com (1) Lots of different types of articles. Download the free webinar 7,498 4,211 27 (3) Lots of surprises. or  (2) Little overlap between the two lists. I was wrong. inbound marketing 23 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Best Way to Kill Creative B2B Marketing? Focus Only on B2B Marketing.

first_imgQuick! What are the four most frequently used words by B2B marketers?  What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates.  Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?last_img read more

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