Mo Farah makes his famous Mobot gesture. He officially received his knighthood from the Queen on Tuesday. Courtesy photo.Mo Farah has officially received his knighthood from the Queen describing the moment as “incredible”.The four-time Olympic champion was honoured at an investiture ceremony at Buckingham Palace on Tuesday for his services to athletics, and swapped his running kit for a top hat and a full morning suit.Sir Mo, who called time on his track career at the end of the summer, will be moving back to London from the United States to concentrate on running road marathons.“Over the years you dream of becoming something or doing something in your career, to take it to the highest level and become an Olympic champion – that was always the dream,” Sir Mo said. “As an eight-year-old coming from Somalia and not speaking a word of English, to be recognised by your country, it is incredible.”On being handed the honour by the Queen, Sir Mo said she told him he has been “going too long” and asked him if he has retired.“I said ‘no, I am going to run the London Marathon – I want to go into roads’. She said that’s marvellous,” Sir Mo said.Farah received the honour on Tuesday at a ceremony at Buckingham Palace (PA). Quizzed on whether he had taught the monarch to do the Mobot, letting out a loud chuckle, he said no as it is “far too rude – not in Buckingham Palace”.Comments
Agencies traditionally have used clippings, media impressions, advertising equivalency and PR value (which is basically an artificial multiple of ad equivalency) as a means of measuring success. 6) What is their billing structure? . Follow him on Twitter In the social web, PR agencies are evolving into content publishers, connectors, educators and consultants. Website Grader It’s no secret social media and inbound marketing are changing the role of PR firms . PR firms can be invaluable strategic partners as your organization moves beyond traditional marketing methods and navigates the social web, but make sure to do your homework and find an agency that has the knowledge, capabilities and staff to fit your needs and budgets. Want to learn more about using Twitter for Marketing and PR? Questions to Ask Your PR Firm Twitter Grades 3) Do they maintain an insightful agency blog? 7) How strong and stable is the firm? The agency should have a strong Website Grade, which demonstrates their knowledge and capabilities in search engine optimization, social media and content marketing – all essential competencies of today’s PR firm. Webinar: Twitter for Marketing and PR Simply check out their LinkedIn profiles and For agencies that do have blogs, make sure it’s updated regularly (at least once per week) with content that is relevant to its readers, not just agency news and updates (which should be reserved for the media room). You must accept that your brand is now what Google and the social Web say it is, and your PR firm should be adept at protecting and strengthening your brand online. While generating media coverage offline and online is important, that coverage, at the end of the day, must deliver measureable results. 1) How active are the consultants/account managers and agency leaders in social networking, specifically LinkedIn and Twitter? PR should generate an ROI. If a firm can’t tell you how they measure and report their value to you, find a new one. Visit It is extremely important the lead strategist on your account, as well as the agency’s leaders, be heavily engaged in social networking. If they’re not, how can they possibly provide the strategy, creativity and consultation your business needs to succeed online? Focus on value and results. Your firm should be transparent when it comes to billing rates (or set prices if they are offered), and you should know exactly what services are being provided. 4) How do they measure success? and see for yourself. Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and Concern yourself less with clippings and impressions and more with search engine rankings, inbound links, Website traffic, leads and sales. These metrics are how PR campaigns should be judged. Don’t forget to share this post! Leading digital/online PR firms will most likely provide content marketing, social media consulting, blogging strategy, search engine optimization and pay-per-click advertising, as well as evolved forms of publicity, brand marketing and crisis communications. If the agency doesn’t have a blog, just move on. Any PR agency that has yet to integrate a blog into their site is simply too far behind the times and most likely will not bring the value and results your business needs. 5) What are their core services? While many traditional PR agencies were built upon the ability to generate editorial coverage (or publicity) through mainstream media (TV, radio, newspapers, magazines), the leading digital/online PR firms are social-media and SEO savvy, with proven track records for generating website traffic, inbound links and leads. for tips and tricks to drive inbound marketing using Twitter. Download the free webinar As with any outside provider, it is essential to evaluate the agency’s leadership, client base and financial viability. Don’t be afraid to ask the tough questions before entering into a relationship. 2) What’s their Website Grade? Do Your Homework . Originally published Jan 21, 2009 9:05:00 AM, updated March 21 2013 Also, be sure the blog is hosted on their domain, and not someone else’s (e.g. Blogspot, Typepad, etc.). Hosting it on another domain may imply they don’t understand the search engine value of blogging and content marketing. PR firm @paulroetzer .
Download HubSpot’s Inbound Marketing University online training program IMU includes 11 free webinar classes and note sheets . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Earlier this summer HubSpot, along with ten fantastic professors and eight stellar partner organizations , hosted the first Inbound Marketing University .This free series of 11 webinar classes helped folks make professional contacts, find new job opportunities, and learn skills to better themselves at their current marketing jobs.In total, we provided 13,000 hours of free class time, 1,000 people took an inbound marketing certification exam at the end of the classes, and there are now 500 Inbound Marketing Certified Professionals around the world. In the process of organizing IMU, I learned a series of new marketing lessons myself. Here are a few of the most important ones: 1) Partner with stellar organizations to increase promotional reach. When we started organizing the class topics for the program, we contacted the best-of-the-best for each subject. By inviting thought leaders on each topic, the program had the best possible content, increasing program value. Partners valued the opportunity to internact with a large audience passionate about marketing, and helped expand this audience with their own networks. 2) Do everything you can to enable interaction among participants. We did this by creating a hashtag ( #IMU ), setting up a ” Student Bulletin Board ,” and encouraging people to ask and answer questions in the InboundMarketing.com Forums . We also wanted to add value by helping them grow their own networks, while creating a resource where folks could ask questions and help each other out. 3) Have personal contact with your community. I feel like I personally got to know a lot of the folks who participated in IMU, and they got to know me. Adding a personal touch added to the community and enhanced the experience overall. In the event that people had feedback, questions or wonderful compliments, they felt comfortable enough to tell me directly. 4) Listen and integrate your participant’s ideas. A few days into the first program, a handful of folks mentioned on Twitter that they would love a LinkedIn group exclusive to IMU students and alumni , which was something I hadn’t even considered! Folks also chimed in with great feedback on how to improve the PDF certificate. Thanks to the great suggestions from the first class, IMU2 should be even better. 5) Offer an opportunity for participants to learn about your company, but don’t push it. At the end of the first IMU program, we invited students to another webinar that taught how folks could implement their new inbound marketing skills with the HubSpot software . Some attended the webinar; some sent the invitation along to a friend; and some appreciated the invitation but chose to pass. Very few found the invitation pushy. They already knew that we had organized and provided IMU, and they appreciated the value the program gave them. That’s true inbound marketing! And now I invite you to attend the new IMU2 program yourself! Visit http://www.inboundmarketing.com/university to register for the new live webinars and/or take the inbound marketing certification exam.IMU2 will include two fantastic new classes — one taught by Todd Defren of SHIFT Communications and one by Laura (@ Pistachio) Fitton, co-author of Twitter for Dummies . (You also can catch up on the webinars from IMU1 anytime you want .) So, what do you think? What marketing lessons have you learned–or would you like to learn–from Inbound Marketing University? Free Inbound Marketing University Online Training Program Originally published Aug 5, 2009 8:01:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Facebook ad campaign How to Get LinkedIn Recommendations , here are 12 video tutorials to help you properly set up many important basic functions. This post focuses on Duct Tape Marketing LinkedIn tip . Even if you don’t yet have a twitter account, do a quick The Facebook interface has changed a bit since How to Send Twitter Updates Through LinkedIn Duct Tape Marketing Thanks Donny for the link to the newer version of this video! The good people at Common Craft Twitter Search in Plain English for an industry related topic or interest and you’ll be supprised at what you find. Learn how to automatically updated your LinkedIn status from Twitter in less than a minute. Thanks to profile to 100% complete. For those who have only used Twitter’s online interface, adding a Twitter client like Topics: explaining how to give and get recommendations on LinkedIn. posted this video about a year ago, but it’s still an accurate outline on how to create a , How to Import a Blog or RSS Feed into Facebook will help you get stared. LinkedIn . . TwinkedIn , and As the title suggests, this does fall somewhat into the “sneaky trick” category, but it works. Thanks to video does a great job at explaining the basics of getting started. David Kirk of vividinsight How to Setup a Facebook Fan Page The Marketing Twins Donny Vaughn at put together some awesome videos. In this example, they explain Twitter search in “plain english.” The key point of this video is that Twitter search is a Twitter search developers.facebook.com TweetDeck also known as a Facebook business page. John Jantsch at Howcast . LinkedIn Answers How to get your How to Use TweetDeck . If you haven’t tried using LinkedIn Answers, I highly recommended it. It’s a great place to make connections, find prospects and help brand yourself as a thought leader on a particular topic or industry. Facebook One Sneaky Trick to get more Twitter Followers to the mix will change your life. This video from John Jantsch at Tech-Recipes created this video outlining how to add a blog or RSS feed to into Facebook. How to Create a Facebook Ad LinkedIn How to Add a Facebook “Like” Button to Your Site Twitter Originally published Jun 3, 2010 10:00:00 AM, updated October 20 2016 social media marketing Facebook fan page MrInternetTips How to Use Twitter for Business does a great job of outlining the ins and outs of How to Use LinkedIn Answers does a great job at explaining how to create a basic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , which are the three networks I reccommend everyone set up for themselves and/or their business. Leave a comment below and let me know if there are other social media outlets you would like to learn more about. SmartPassiveIncome . If you’re still wondering how to best use for Twitter for your businesses, this Another How to Create a 100% Complete LinkedIn Profile put together this awesome explaination of differt types of Facebook “like” buttons, and boxes that you can add to your website. For more information on the Facebook Like Button, visit These were some of the best videos I could find. Please let me know if you have other’s that you have found useful. Update 6/6/2010: powerful Social Media Marketing For those of you who are getting started with
released this month by the Pew Internet & American Life Project, 92% of adults use search engines, with 59% using one on a typical day. But what’s most compelling is that, despite the significant growth in social media usage over the past several years, search and email are still on top as the most popular online activities. According to data SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack has really boomed since 2004, when only 11% were using social networks. That figure has more than sextupled to 69% in 2011. using social networks Young, Educated, Wealthy Most Apt to Use Search Marketing Takeaway With search and email still topping the list of the most popular online activities, marketers must be sure not neglect these important channels just to take advantage of the rise in popularity of social media. Remember, The rates of online adults performing most common online activities have remained fairly stable since 2002, with email use increasing 8% from 85% that year. Getting news online and buying products online have also moderately increased since 2002. There are no significant differences in search use by gender or ethnic background. However, search is most popular among the youngest adult internet users (those ages 18-29), 96% of whom use search engines to find information online. But even among the oldest internet users (age 65+), 87% are search engine users. However, the rate of online adults These same groups: young adults, the college-educated, and higher income adults, are also the most likely to use search engines daily. Discrepancies in daily search are much greater than discrepancies in overall search. For example, 75% of college graduates perform daily search, about 2.6 times the 29% of those with less than a high school diploma; and 78% of the wealthiest online adults use search engines daily, which is roughly double the 38% of those without a high school diploma. Originally published Aug 11, 2011 8:00:00 PM, updated October 20 2016 In addition, adults who have attended college (96%) and the highest income adults (98%) make more use of search engines to gather information online when compared with other adults. The widest discrepancy exists between college educated adults and adults with some high school education (81%), who are about 16% less likely to use search engines. successful internet marketing strategies leverage various tactics, channels, and platforms, including social media, email marketing, and SEO. Make sure your marketing strategy has a healthy mix of multiple channels and isn’t relying too much on just one strategy. Topics: Are you leveraging your long-tail keywords and your in-house email lists to maximize the results of your inbound marketing program?
Marketing shouldn’t make people cry. Do you get marketing email that makes you want to punch your fist through your computer in hopes of actually connecting with the person that sent it. Marketing shouldn’t suck this bad. Marketing should solve problems, not induce fits of rage.Raise your hand, and repeat after me. “I will stop sending marketing emails that makes people want to punch me.” Marketing automation shouldn’t be about doing more crappy marketing with less effort. Instead, it should be about giving people valuable information in a personalized and contextual manner. Let’s take a look at some TERRIBLE marketing emails and learn from them so that we can delight our prospects, leads, and customers.7 Unbelievably Bad Marketing Automation Emails1. Bragging About Clients: Really? You work with all of these companies? Wait…I don’t care! These companies are not related to my business, and it doesn’t matter what you did for them. It’s also great to see that you needed to send a super LONG email to brag about yourself; thanks for wasting even more of my time.Marketing Takeaway: Your prospects and leads don’t care who you work with. They care about what you can do for them. Send them marketing email that is customized to their business needs with specific recommendations for them. 2. Terrible Event Follow-Up: Could the email below be more obvious that it’s a mass email? This sender was so lazy, that he/she put everyone who attended two events on the same list and sent them all the same email. They also include three separate calls-to-action, and the first one for a free trial doesn’t even include a link. This couldn’t be less personal.Marketing Takeaway: Understand how each person gets added to your email list. Use this information combined with their interaction with your website and content to provide them with personalized content and calls-to-action (CTAs). And stick with one CTA per email, please!3. Failure to Test: Nothing (and I mean nothing) demonstrates a lack of personalization better than an error message that displays instead of the recipient’s name. By not sending a test email to check for technical issues, you can instantly lose credibility as a marketer.Marketing Takeaway: Great marketing automation is about more than just compelling content. It’s about making sure all the details are perfect. Your marketing is the first experience that a potential customer faces. Make this process perfect by testing your email marketing sends to ensure that the formatting and personalization features work correctly.4. Forgetting to Nurture: Really? We just met, and you already want to get married? That is often what bad marketing automation email can feel like. Too many emails like the one below go straight into the sales pitch without any prior nurturing.Marketing Takeaway: Plan your communication with prospects and leads to ensure that you have included several steps of sending educational information before transitioning into product-focused information.5. The Scariest Unsubscribe Link Ever: One way to make sure people never unsubscribe from your emails is to scare the heck out of them. Check out the email below: it has a three line long unsubscribe link. When I saw it, I thought about the terror that could be inflicted on me and my email address if I clicked on it. To top it off, this email is completely self-serving.Marketing Takeaway: Make it easy for people to opt in and out of your email marketing efforts. And again, don’t talk about why you are awesome. Instead, help make the person you’re emailing more awesome.6. Horrible Subject Line: An interesting subject line can make or break the success of an email. Nothing says compelling subject line like “Marketing List.” Seriously? That is just bad. To make it worse, this email goes on to prove itself irrelevant and REALLY long. It keeps going well past the screen shot below.Marketing Takeaway: Invest time in great subject line writing. Test different variations with A/B tests to determine which subject line copy works best for your business. 7. Complete Disregard for Targeting: What you see below is a seemingly well-designed and -written email. The problem lies in targeting. I am not a customer of this company. Their targeting is completely off. To make horrible targeting even worse, the email is about nothing. It has no clear action for me to take. It really has no purpose but to take up space in my inbox.Marketing Takeaway: Understand what your subscribers want from your email. Send them clear and actionable messages. Don’t waste paragraphs of text that basically say nothing. Keep your email copy brief with a prominent desired action.Email shouldn’t be evil. Email should be helpful! What other email marketing mistakes have you noticed in your inbox?Image Credit: Generation Bass Originally published Nov 15, 2011 9:00:00 AM, updated August 29 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing Mistakes
Negotiation This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion.So you’ve been through a few job interviews and now you’re down to brass tacks — you’re negotiating the offer. This can be complex, tricky business — and costly, too, if you don’t do it well.But complexity also creates opportunities, at least for people who have done some homework. Deepak Malhotra is a professor at Harvard Business School who teaches negotiation skills. He’s put together a pretty thorough list of 15 rules to follow when you’re negotiating a job offer, which I highly recommend.”Every situation is unique, but some strategies, tactics, and principles can help you address many of the issues people face in negotiating with employers,” Malhotra writes in a must-read article in the Harvard Business Review.After reading the article you might also want to watch a one-hour video where Malhotra gives a presentation about how to negotiate a job offer. You can see that here: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 26, 2014 4:00:00 PM, updated February 01 2017 Topics: Malhotra’s first rule, “Don’t underestimate the importance of likability,” may not come as a big surprise to most normal people, but remember, Malhotra is not advising normal people, he’s advising Harvard Business School students, many of whom actually do need to be told this. Another neat piece of advice is, “Negotiate multiple issues simultaneously, not serially.” If there are four things you want, mention them all at once, and let the employer know the relative importance of each one. The thing you don’t want to do is just bring up one thing, such as salary, then go back and forth on that one point, and then say, “Okay, now here’s the next thing on my list.” Do that, and the employer “is unlikely to remain in an understanding or generous mood,” Malhotra writes.Other rules include: Understand the person across the table. Understand that this person has constraints in terms of what she can offer, and know what those constraints are. Consider the whole deal, not just salary. And avoid ultimatums. And another favorite: “Don’t negotiate just to negotiate.” Apparently this is a big problem for freshly minted MBA students. They’ve just taken courses in negotiation, so “they go bargaining berserk the first chance they get, which is with a prospective employer,” Malhotra writes. If something is important, then sure, fight for it. But don’t haggle over every little thing, just to show that you can.”Fighting to get just a bit more can rub people the wrong way.”
I’ve written a lot of blog posts over the past few years. (Read: I’ve stared at a lot of blinking cursors on blank screens over the past few years.) And if there’s one thing I’ve learned about business blogging, it’s that getting started is often the hardest part.When you’re tasked with writing regularly and writing well, it’s natural to feel some pressure. My advice? Rather than letting that stress overcome you, consider what you can do to regain control of your time and output.One technique I’ve found to be incredibly helpful in these situations is the act of freewriting, or writing continuously for a set period of time without worrying about accuracy, punctuation, or usability.Trouble is, sometimes coming up with a topic to freewrite about can also leave you feeling stuck or stumped. That’s why we put together a handy list of creative writing prompts below to help you get started.319Save319Save Originally published May 2, 2017 6:00:00 AM, updated May 03 2017 Topics: Writing Skills Don’t forget to share this post!
Topics: Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost?The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews the more likely you are to take shortcuts and make mistakes.Qualify top marketing candidates faster with this collection of 100 interview questions.And according to Dr. John Sullivan, the hiring process is getting even harder:”Aggressiveness, the need for counteroffers, higher rejection rates, and a renewed focus on recruiting the currently employed will all return to prominence.”What if I told you I could help you be more efficient with your time, and get the information you need to make decisions for next steps — in about half the time you’re currently committing?The advantage of reducing your hiring time will add to your bottom line, perhaps more than you realize. A report from UrbanBound illustrated the time demands, and how costs can add up:”Onboarding can be an extremely time-demanding project. It can cost up to 1/3 of an employee’s salary to onboard and train new hires, especially when that employee’s job description does not have to do with onboarding. Therefore, if a small company has a flawed onboarding plan, they risk having a bad retention percentage which can be extremely costly.”Considering this, it’s logical to believe organizations would be better off spending less time overall on interviews, but more quality time during that initial conversation. So, how would one shorten the time commitment and reduce overall costs, and give a better interview in the process? Consider my process for a 30-minute phone interview, below.How to Run a 30-Minute Phone InterviewI know what you’re thinking … 30 minutes seems really short when you are trying to find a fabulous candidate, how do you make it worthwhile? You’re probably asking yourself:What questions do I ask?How do I prioritize the questions?If I run such a tight agenda, how will we connect?Okay, maybe not that last one. But if you structure a simple agenda, prepare quality questions, and are disciplined throughout your time in front of candidates, I believe you can answer all of your questions after just a few interviews. Let’s start with time management.Managing The First 5 MinutesIf you’re going to pull off an effective interview in 30 minutes or less, you have to be organized and efficient. You’ll want to start strong and there’s no better time than the first five minutes.4 Things to Cover in the First 5 MinutesIntroduce yourself: “Hi, I’m the Managing Partner of Revenue River Marketing. We’re growing quickly and I’m looking for the very best marketers in the country.”State your intent: “We’re hiring for position XYZ and I’m looking for a specific type of candidate. I’d like to move quickly so we can both decide if there’s a good fit for us.”Set the agenda: “I’d like to spend 10 minutes asking you a few questions, then I’ll give you an equal amount of time to ask me anything you’d like.”Confirm buy-in: “How does that sound?” (If they say anything other than ‘absolutely’ or ‘I’m ready’, I’d be concerned. Anyone who just starts rambling clearly isn’t picking up on your goals.)The Next 10 Minutes: Getting Answers to Key QuestionsIf you’re going to get through enough quality questions in 10 minutes, you’ll want to ensure you’re on point with your preparation. You’ll want to prepare a set of direct questions and count on the candidate being perceptive enough to answer with brevity.I’ve noticed that observing how candidates handle the pace of this section can be very telling. If the candidate decides to grandstand during replies to your questioning, it’s a clear disqualifier.Instead of interrupting to get through your questions efficiently, I advise you let them talk. They’ll cost themselves the chance to answer the remainder of your questions, and likely a chance at employment with your organization.Conversely, a good candidate understands that you’ll ask follow-up questions if you want more detail. Some of our very best hires have quickly and artfully answered our most direct and pointed questions with quick-witted responses.While I can’t provide the exact types of key questions you should ask for your own specific position, I can give you a sense of qualities you want to look for that are predominantly universal for any job.Giving Them 10 Minutes to Pass the “Test”Now it’s time for your candidate to impress you with their prepared questions. Your goal for this ten-minute segment is to see how prepared the candidate is and how much they want this job in particular. You want to know if they’re just looking for any job they can find, or if they’re truly interested in a career with your organization.Good candidates prepare well. They study your website, your bio, your team, and your offering. They have a list of specific questions that demonstrate their understanding of your business, and hopefully even some observations on how they believe they can add value.Many candidates won’t realize how important this segment of the interview is, and they’ll reveal something about themselves you missed previously. The candidates that used active listening during the first five minutes will operate at the same pace you did and respect the agenda.Insight to Gain during Candidate QuestioningDid they study your website? Test them on it.Do they understand what you do? Ask them questions about it.Are they more interested in compensation or job duties?Are they more interested in benefits and vacation or company growth trajectory?Remaining 5 Minutes: Wrapping Up with Next StepsSomething to remember during this initial interview is that the goal is not to hire, but to qualify for next steps. Each candidate is either ready for another interview or they’re being ruled out. You’re not hiring them today, so don’t overdo it. Just get through the critical questions you think need to be answered and wrap things up.You likely won’t have exactly five minutes here, but that’s okay. Let them know your plans for next steps and let them know your expectations for follow-up.Follow-up should always be the responsibility of the candidate and never on the executive. I’ve been surprised by some great interviews that were followed by poor follow-up and their responsibility here allows them to demonstrate their skills further, one way or another.5 Important Qualities To Focus On in a 30-Minute Phone Interview1) CoachabilityEmployees that aren’t coachable struggle to get through tough times, and those who are receptive to instruction improve quickly. As Derek Lauber from Lightbox Leadership puts it, “Hiring for coachability can help you find those individuals with the traits necessary to becoming long-term valuable members of your organization.”Example Question: What would you do if you found yourself struggling to meet your objectives after 90 days?2) TransparencyYou can substitute in the word “honesty” here. I love asking questions that allow the candidates the chance to prove they’re not completely honest. A transparent workplace is important in maintaining a positive culture, and you don’t want to let any bad seeds take root. Jessica Miller-Merrell of Glassdoor advises, “When one person is not aligned with the organization, it is significantly more likely that everyone below them will be out of line as well.”Example Question: Why shouldn’t I hire you? (Please don’t tell me because sometimes you care too much) 3) DesirePeople that really want something for themselves work harder than people who just want to live a life of leisure so I look for people who are hungry. These are the people you want in your organization, pure and simple.Example Question: Why is this position the direction you want to go with your career?4) Organizational SkillsThe modern workplace is a massive game of dealing with distractions– organization creates efficiency and that means better productivity. In “Organizational Skills in the Workplace,” Rick Suttle advises, “Planning is a needed workplace skill, and it is particularly important as person advances into more supervisory or managerial roles.”Example Question: How do you plan your day/week, and what tools have you used to do so?5) HumilityThe best players on any team have humility — ego and selfishness can cause cancerous behavior that can destroy what you’ve built. As John Baldoni put it in HBR, “Humility is more than an important characteristic for leaders, but for employees as well. It is this trait which allows leaders and employees to work well individually and as a team. A humble employee is aware of his own limitations and is willing to accept –- and give –- help as needed.”Example Question: Those are some impressive results. To what do you owe that success?Additional Questions & CommentsYou’ll also want to spend a couple minutes on some resume specific questions. You should prepare a few direct questions about their resume you can mix in with the others. Here are a few questions I like to ask to see if I can get someone to complain, make excuses, or show inconsistencies for the character traits I’m targeting at this time.How was your relationship with your boss at this job?Which of these positions do you feel held your career back?These can be clear indicators of disqualifiers for your role, so don’t shy away from them.With Practice Comes PerfectionAfter you’ve used this 30-minute phone interview script with a few candidates you’ll perfect the process and refine your style. Once perfected, cutting your initial interview time in half with these concepts will save time and money while improving results during this step in the hiring process.Start by spending a little more time setting up your own script, and you’ll be sure to benefit once you’ve applied these tactics.Ready for the half-hour interview? Try out some of these great interview questions on your next candidate. Don’t forget to share this post! Interviews Originally published Oct 4, 2017 7:58:00 AM, updated April 18 2018