R400m for digital TV subsidies

first_imgOnce the details had been finalised and the scheme was ready to be rolled out, Nyanda said consumers would be informed of the criteria for qualification and the application process. “[The] government has already made a decision to support poor TV-owning households, and we are in the process of finalising the details regarding the implementation of the support scheme,” he said. Source: BuaNews “These features enable the disconnection of stolen boxes and will reduce the possibility of an influx of boxes not manufactured or approved in South Africa flooding the market,” Pule said. Speaking in Johannesburg this week, Communications Minister Siphiwe Nyanda said the Cabinet had approved R400-million to subsidise around five-million households, with subsidised set-top boxes expected to cost around R300. 23 October 2009 The set-top boxes that many South Africans will need to watch television when broadcasting goes digital-only will be available at stores throughout the country in the first half of 2010. The government is expected to subsidise 70% of the R700 cost of the units for poorer households.center_img Deputy Communications Minister Dina Pule said that the set top boxes for free-to-air services would have standardised operating systems prioritising security features, interoperability, addressability and inter-connectability. South Africa is currently in a “dual-illumination” period, with both digital and analogue TV signals available. The digital signal was switched on in November 2008, and the analogue signal is due to be switched off on 1 November 2011. In order to receive the digital signal after that date, households with analogue TV sets will need to purchase set-top boxes that convert digital into analogue signals. Nyanda and Pule were speaking at a two-day summit aimed at discussing a set-top box manufacturing strategy that will pave the way for local companies to manufacture the devices. Standards, security featureslast_img read more

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WC final: Sri Lanka keep Vaas, Randiv on standby for Murali, Mathews

first_imgSri Lanka are flying in veteran left arm swing bowler Chaminda Vaas and young off spinner Suraj Randiv as cover for the injured Angelo Mathews and Muttiah Muralitharan in their squad for the World Cup final against India in Mumbai on April 2.”They picked up a couple of niggles in the last match (semifinal against New Zealand on March 29 in Colombo). So to be on the safe side a couple of guys are flying in tonight. We will be giving those two guys (Mathews and Muralitharan) as long as possible to prove their fitness,” said Lanka coach Trevor Bayliss at a media conference on Thursday. Asked what was wrong with Mathews, Bayliss said “quadriceps muscle (injury).” Muralitharan has been struggling with a knee injury that he sustained in Mumbai against New Zealand in their last league game on March 18 as well as a hamstring problem but Bayliss is confident the world’s highest Test wicket-taker will play his final game before calling it a day from international cricket. “I think his chances are good. He bowled his 10 overs in the semi-final and came through that OK. He is obviously a bit stiff and sore. He has the character and the will to win the World Cup and I will not be surprised if he plays,” the Australian-born coach said. Both Vaas and Randiv are not part of the 15-member Sri Lanka Cup squad and all replacements due to injuries in the squad have to be approved by the International Cricket Council. The 37-year-old Vaas played in his last and 322nd ODI in August, 2008 against India at Colombo. The wily left arm bowler has taken 400 wickets while the 26-year-old Randiv has played 21 ODIs and grabbed 22 wickets.  – With inputs from PTIadvertisementlast_img read more

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CBI drag players to court in match-fixing scandal, to prove charges against them to be difficult

first_imgEarly in cricket’s never-ending and completely tiresome match-fixing scandal, sports writers with a sense of history turned their gaze to the infamous 1919 baseball rigging scandal in the US. That year the Chicago White Sox had lost the World Series to the underrated Cincinnati Reds and eight of its players,Early in cricket’s never-ending and completely tiresome match-fixing scandal, sports writers with a sense of history turned their gaze to the infamous 1919 baseball rigging scandal in the US. That year the Chicago White Sox had lost the World Series to the underrated Cincinnati Reds and eight of its players were disgraced and banned for life.The star batsman of the team, Joe Jackson-nicknamed “Shoeless” in a literal indication of the near-poverty that led him to temptation-is still seen in baseball annals as the great American fallen angel, the sort of anti-hero Kapil Dev or Mohammed Azharuddin would be if convicted.MD AZHARUDDINThe IT raid found * Evidence of three flats in Mumbai, undisclosed property in Hyderabad, lavish personal effects. The legal upshot The IT team has to go through Azhar’s returns for a decade to decide if he possesses black money. Only if so can the CBI ask if it’s a slush fund.Tortuous.KAPIL DEVThe IT raid found Five properties in Delhi, probable irregularities in coal business, “gifted” cars. Rs 5 lakh jewels in only one locker. The legal upshot Most Indian businessmen have a tax problem. So to try and link his wealth to fixing will require a process similar to Azhar’s. Section 420 looks some distance away.AJAY JADEJAThe IT raid foundThree properties in Delhi, suspicions of more. Name appeared in abookie-business partner’s records. The legal upshot That his nameappears in Hiren Hathi’s diary is not enough.The hawala case precedentis there. Besides knowing shady characters is per se not a crime.NAVJOT SIDHUThe IT raid found Unexplained property. A VDIS declaration of Rs 81 lakh.Plus “gifts” from admirers amounting to Rs 65 lakh. The legal upshotPrima facie the IT-CBI team may be able to ask some sticky questions tothis man. Nevertheless, it has to be proven that his donors were bookies bribing him.NIKHIL CHOPRAThe IT raid found Some inexplicable property papers and foreign exchange. His biggest”crime” seems being Mukesh Gupta’s neighbour. The legal upshot Like anumber of Delhi cricketers, seems to have, unwittingly or not, met a lot of bookies. But there is no direct link of “gift” leading tounderperformance. Can’t be held responsible for neighbours.  That final point is crucial for the parallels between baseball’s year of darkness-it was the culmination of betting syndicates’ insidious influence on the game and actually led to a purge-and cricket’s moment of infamy are striking. The most marked similarity relates to the legality of the match-fixing case. When the baseball commissioner punished the guilty players, he did so “regardless of the verdict of juries” and on the day after they were acquitted by the court.advertisementThe reasons for their acquittal sound suspiciously familiar. Some players initially confessed and then retracted their confession. Important documents “disappeared” mid-trial. Nobody was sure precisely which law was infringed in fixing a baseball game. Defendants such as Jackson kept changing their minds, stating they had heard rumours of fixing, had refused offers, had accepted money without meaning to throw matches.Eight decades later Hansie Cronje read from an identical script. Eight decades later the CBI-despite the great drama of the Income-Tax (IT) Department’s “Operation Gentleman”-is on as sticky a legal wicket as the Ohio judicial system was in 1919. In sum, India’s premier investigators admit that nailing the cricketers on the charge of match fixing is well nigh impossible.That is why they are hoping that the trauma of an IT raid and interrogation and sheer public opprobrium will lead to some Indian cricketer cracking up and spilling the beans. After all, it was psychological pressure and that wily being called conscience that did in Cronje and his teammates.Yet, as a cynical Delhi lawyer who represents a senior cricket official snorts, “South Africa ke cricketer bewakoof hain. Hamare cricketer bewakoof nahin (The South African cricketers are fools. Our cricketers are not).” So expect nothing close to the truth-with oath, without oath, in spite of oath. The CBI’s last hope, then, is a slender one.That, however, is getting ahead of the story. For a start, top lawyers can’t even agree if a plain case of cheating under Section 420 can be registered against the cricketers for match-fixing and if so who the complainant should be.Mumbai lawyer Mahesh Jethmalani says, “Any paying spectator can complain that he was made to part with property (ticket fees) to see an unfair match.” While Section 420 is applicable and the matter could even go to court, Jethmalani, Azharuddin’s lawyer, says, “it will be virtually impossible to prove” and obtain a conviction.R.K. Anand, one of Delhi’s leading criminal lawyers, is simple in his verdict: “There is no case.” His logic is that under Section 420 “Whoever cheats and thereby dishonestly induces the person deceived to deliver any property to any person … shall be punished with imprisonment which may extend to seven years”spectators cannot file a complaint because the cricketers have not “induced” them to pay to see the match. The only possible aggrieved party is the BCCI, which is committed to paying cricketers a set fee for an optimum performance. Even here, argues Anand, “building a case under section 420 is very far-fetched”.Ashok Arora, another lawyer in the capital, is far more optimistic. “A case under Section 420,” he says, “is absolutely on.” The spectator has paid to see a fair fixture and can be the complainant. “It is a cognisable offence and the police will be forced to investigate.” When it comes to securing a “guilty” verdict, however, Arora is less certain. While “tapes of conversations and the like are evidence on record and admissible if not doctored and so authenticated”, they need to be corroborated.advertisementArora should understand the importance of “corroborative evidence”, a phrase much used in the hawala case, in which he was a defending lawyer and which came back as a whipping memory when, after the IT raids, there was talk of “incriminating diaries”. Apparently, at the homes of certain bookies diaries and books were found with amounts marked against names of cricketers. Hiren Hathi of Ahmedabad, for instance, had-to quote a tax offi-ciala diary seized “with the names of Ajay Jadeja and Kapil Dev written against sums of money”.The chargesheet in the hawala case was filed in 1996 on exactly such a flimsy basis-entries in the diaries of the Jain brothers, showing sums of money against the names of politicians to whom they had allegedly been paid. The case was thrown out of court and the hawala accused walked out unblemished. Now legal circles are wondering if the cricket swindle will be hawala II.Anyhow, with hope in its heart and prayer on its lips, CBI is looking at three stages to a denouement-or mirage.Step I: First the agency has to establish that there are bookies who run a gambling grey market in India and accept bets on cricket. This is relatively simple. Some 100 bookies have been questioned by the CBI since the beginning of May-25-odd are still absconding.Most of the bookies questioned have admitted accepting cricket-related bets-the menu of betting options actually ranges from horse racing to speculation on who will read the evening news on television. Less than 20 bookies have admitted to “links” with cricketers. Eight Indian players figure prominently on this list, six are Delhi-based-including a former Indian captain who is a compulsive punter and even bets while teeing of f at the Delhi Golf Club-and the other two are from Mumbai and Hyderabad.Step II: This involves proving that cricketers were in touch with bookies on match days and kept tabs on odds. The CBI is tentatively optimistic here, particularly due to the mobile phone records of cricketers and big bookies. These indicate regular conversations between the Indian dressing room and the betting nodal rooms as it were.advertisementHowever, all this will lead to is a rough conclusion that Indian cricketers were perhaps punters and could be prosecuted under the Gambling Act (maximum punishment: Rs 500 fine). It will not establish rigging.Step III: The CBI could register a case against a bookie or a player under Section 420 after establishing a direct link between underperformance in a match and monetary consideration. This is where the danger gong is sounded. How do you make clear the channel by which bookies paid corrupt cricketers? Bank deposits? Hawala? Lifetime achievement awards from rich NRIs?Plaintiff’s PointDefendant’s CounterThe CBI’s possible case And the cricketers’ likely answerThey’re cheats: Register cases under Section 420, accusing fixers of cheating spectators of a fair game.Diary items: Names of cricketers have been found against sums of money in bookies’ diaries.Take a gamble: Charge cricketers under the Gambling Act by accusing them of links with bookies.Liar, liar: Invoke sections such as 191 and 193, charge cricketers with hiding or fabricating evidence.Tax evasion trick: The IT raids reveal huge assets, perhaps the result of ill-gotten, fixing-time gains.The King route: Set up a South Africa-type commission, appeal to cricketers to come clean.Who’ve we cheated?: Section 420 requires “inducement” of property (money) from victim. Sticky point.Remember hawala: The hawala case collapsed because diary entries alone were insufficient evidence.Damp squib: It still doesn’t prove match-fixing. Besides the Gambling Act entails only a Rs 500 fine.Truth or dare: Will only work if you prove they’ve lied under oath. Besides real fixers may still get away.Penalty corner: Charge the usual tax penalty and leave us alone. Every second Indian evades taxes anyway.Royal salute: Indian player-fixers are too shrewd to let a minor being like a conscience prick them.  In Delhi, one cricketer was gifted a house worth Rs 50 lakh by a noted bookie. The many expensive gifts cricketers receive from overseas “fans” are sometimes used as a conduit to “pay cricketers for services rendered”. The point is: can you link these with the tanking of a specific match? Nishit Dhruva, senior advocate, Bombay High Court, says, “For the prosecution to prove the linkage will be very difficult.”The CBI certainly isn’t confident. As an officer says, even the IT raids haven’t really helped because a particular cricketer’s wealth will have to be correlated with a chosen bookie’s allegation of payment at a given time. Since bribes are rarely paid by crossed cheques that are instantly deposited, this logic has a snowball’s chance in hell of working.It is for reasons such as these that the CBI privately admits it is likely to end its investigations in a couple of months without filing a chargesheet and submit a report explaining its limitations to the Government-and cricket will presumably go back into its complacent slumber. No wonder Adhik Shirodkar, a top Mumbai lawyer, says, “This is no way to go about fixing the fixers. Even if you begin a criminal trial, it will take 10 years.”Shirodkar recommends a BCCI-imposed ban on grounds of “reasonable suspicion”. Arora has a slightly different strategy. If you analyse the secretly recorded Manoj Prabhakar tapes, he says, the testimony offered by some cricketers and officials before the Justice Y.V. Chandrachud Commission and then before the CBI and, should trial begin, before the court, you are likely to find “huge contradictions”.Obviously some people are saying one thing in private and another in public, to protect their friends in a conspiracy of silence, even if they themselves are not guilty. Arora proposes that they be charged under Sections 191 and 193 for giving false evidence and “sent to jail to put the fear of God into others”. Like a crafty bowler, cricket’s cleansing agents may have to resort to a legal googly. Bowling a tidy length doesn’t seem to be getting them anywhere.-with V. Shankar Aiyar in Mumbailast_img read more

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The Art of the List: 5 Keys to Building Your Database (Video)

first_imgThis guest post is written by David Siteman Garland, the founder/host of Download the free kit Learn how to generate more inbound leads using SEO, blogging, and social media. SEO strategy Let’s assume you are taking advantage of all the great Justin See Inbound Lead Generation Kit for tips and tricks to drive more leads and business to your site. . You are making connections and bringing in visitors from Facebook and Twitter. Your There is often only a slight difference between someone entering their email address to subscribe and someone clicking away from your site, never to come back. In this video, you’ll learn 5 keys to boost your subscriber base and create a killer list to boost your business. Originally published Feb 26, 2010 11:30:00 AM, updated October 20 2016 is top notch. Your blog is booming (or sizzling…or waiting to sizzle). That is all fantastic, but how do you turn traffic into subscribers that you have permission to stay in contact with?center_img Photo Credit: hub of amazing content Ah, your email list: precious gold for inbound marketers, especially if you are looking to continually bring current clients (and hopefully future clients), customers and fans to your website. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack (If not, what are you waiting for?!). Your website is a The Rise To The Top inbound marketing tactics Topics: Keyword Optimization . The Rise To The Top is the #1 non-boring resource for building your business smarter, faster, cheaper, which features a daily Web show for entrepreneurs.last_img read more

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New Twitter Launches, Helps Multimedia Marketers

first_img Twitter interface is the integration Check out this video of the new Twitter.com: While many other subtle changes have been mentioned of images and videos in streams. Twitter is partnering with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube to display content from these services directly on Twitter.com. Twitter just became a little more like Facebookand other social networks with the incorporation of multimedia into user streams. However, Twitter is still a different type of network and users interact with each in different ways. Twitter is about discovering new people and information. By adding multimedia into the new design, Twitter.com reinforces the need for marketers to become content creators. These changes demonstrate that text isn’t the only method for telling a story online. Originally published Sep 15, 2010 11:10:00 AM, updated October 20 2016 Marketing Takeaway about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers.center_img What do you think of the new look of Twitter.com? As a marketer using Twitter and other social media sites to interact with customers, it will be important to create interesting multimedia content and distribute it via services, like those the Twitter media partners listed above, to ensure that content is easily consumed on Twitter and other social networks. Twitter.com Topics: users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. As you can see from the screenshots and video below, besides design changes, the major improvement to the new Twitter Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The 9 Worst Ways to Use Twitter for Business

first_img and Twitter badge . If you think that monitoring your brand on Twitter is too time consuming, you’ll be glad to hear that monitoring all of your business’s social chatter takes only as a customer service channel. But there are several common mistakes that companies make on Twitter. by having a unique Twitter background. People on Twitter want to follow people who might actually interact with them. So if you’re only putting content out there, even if it’s does. These personal touches will attract more followers than hiding behind a corporate logo. If you tweet only once per week, it will be hard to get noticed in the Twitter streams of people who follow thousands of even hundreds of users. But if you follow some of the advice above, by taking a few minutes each day to retweet interesting tweets and share Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Be Overly Self-Promotional Your company Twitter page shouldn’t just be a corporate Twitter page; this exudes a stuffy tone that nobody wants to follow. Some of the top brands on Twitter actually put a face to the person behind the tweets, such as retweeted more often 3. Follow Anyone and Everyone Keeping your Twitter profile hidden from your website visitors, the people most likely to actually follow you, is never a good idea. Add a or Twitter directories such as Would you want to have lunch with someone who only talked about themselves, and didn’t even ask you how your day was going? Of course not. So why should you act that way on your Twitter profile? Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. You’ll build a following more quickly, and you’ll likely be Twitter Search 6. Don’t Share Your Twitter Profile on Your Website Ever see a Twitter profile of someone with 10 followers who’s following 10,000 people and think “oh, they must be interesting!” Me neither. If you follow a ton of just anyone, not only will your Twitter stream be filled with irrelevant content you don’t care about, but you’ll look spammy to people who see your skewed follow numbers. Be picky about who you follow, especially in the beginning. You can use than accounts without pictures? And that having a Twitter bio gets you Twellow strategies to , you shouldn’t have a problem here. . You can even just link to the profiles of people behind the tweets in the bio section, which is what , you might turn away people who want to know you’ll reply. Twitter isn’t only about sharing one-sided content. It’s about sharing other Twitter people’s content and engaging in conversations about that content. Make sure to retweet and reply to at least a few people each day so that you’re making Twitter a two-way conversation. Twitter WeFollow 8. Don’t Customize Your Twitter Profile to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Ford Twitter and retweet their articles . Use free tools like Diana Urban 5. Don’t Interact With Other Twitter Users Not customizing your Twitter profile is like blending into an anonymous crowd. Did you know that Twitter accounts with a profile picture have Twitter is a fantastic network for businesses. You can Twitter for business Here are 9 relevant content , as well as how to remedy them. to your website, and even add a feed of your tweets to your blog. Make it easy for your visitors to find out how to connect with you in social media. 8 times as many followers to find people interested in your industry and what you’re talking about.  2. Only Include Links to Your Own Blog or Twitter Search monitor your brand Comcast @dianaurban or brand your business on Twitter 10 times more followers What would be your #10? Let me know in the comments below! ten minutes a day ? If not, there’s your reason for doing so. Also, TweetDeck Topics: 7. Don’t Monitor Your Own Brand Chatter is a User Experience Manager at HubSpot. You can follow her on Twitter 4. Don’t Establish a Personality engaging content avoid . And it’s not unprofessional to ask your followers how their day is going. 9. Only Tweet Once Per Week to monitor conversations taking place about your company on Twitter in real-time. After you complete a Twitter search, you can even click “Feed for this query” and add it to your RSS reader for monitoring. Twitter Marketing Originally published Sep 29, 2010 1:00:00 PM, updated October 20 2016 Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. It only takes 10 minutes a day to contribute valuable content on Twitter. Check your RSS reader daily and share interesting articles you see there. Also, find other relevant bloggers in your industry on Zappos . Give to get; these bloggers may reciprocate and share your content as well.last_img read more

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How to Add Email Lists in Facebook for Page Promotion

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 3, 2010 1:30:00 PM, updated July 28 2017 Facebook Reach If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page . For a long time marketers have faced a challenge in inviting new users through Facebook. While they have been encouraging people to visit their Facebook Fan Pages , it hasn’t been easy to do the reverse–get email addresses into Facebook and send invitations through Facebook’s messaging system.This process has now changed. This week, Facebook has enabled business page administrators to import email addresses into Facebook to invite people to like their page. Check out the rest of this post for a walkthrough of these process! Step 1: Go to your Facebook Business Page and click “Edit Page” Step 2: Click on “Marketing” and then select “Tell your Fans.” Step 3: Upload your email list and invite fans.Have you used this feature to tell more people about your Facebook page? Topics:last_img read more

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The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]

first_img Originally published Jun 7, 2011 8:00:00 AM, updated August 28 2017 HubSpot’s latest research, ” Lead Generation Lessons From 4,000 Businesses ,” reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.   So how do you go about creating an arsenal of landing pages? By creating an arsenal of offers! First, think about all the different types of offers you can create: Ebooks/whitepapersIndustry research reportsLive/archived webinarsRecorded videosDownloadable kitsFree trialsProduct DemosPersonal Consultations Offers Relative to the Sales Cycle The beauty of providing a variety of different offers on your website is that you’ll tremendously increase your chances of generating leads, and here’s why…First of all, not everyone who visits your website is at the same point in your sales funnel. A first time site visitor, for example, might not be ready to jump into a full blown product trial or demo but might be quite content to download an instructional ebook. Similarly, a frequent visitor might be further along in the sales cycle and be totally ready for that personal consultation you’re offering but not very interested in downloading yet another ebook or webinar. Consider this when creating offers and offer a good balance of both top-of-the-funnel and middle-of-the-funnel offers. Similarly, consider also offering a healthy balance of content offers (like ebooks, webinars, kits) compared to offers that involve human interaction such as demos or consultations. Offers Relative to Customer Personas Sure, you could create a separate landing page with a form for each of these types of offers to increase your chances of converting site visitors into leads, but that’s only the beginning. What about getting even more targeted?Face it: your target customer isn’t exactly very one-size-fits-all. While you may have a pretty good sense of the types of customers your products and services attract, chances are there is still some variation among them. This is where marketing personas are helpful. To use HubSpot as an example, we have identified two main types of customers (marketing personas) that are a good fit for our marketing software : Owner Ollie (small business owners) and Marketing Mary (marketing managers in companies with dedicated marketing departments). Understandably, a Marketing Mary might not be particularly interested in the same topics an Owner Ollie is interested in, and vice versa.Now, think about all the different types of offers we just talked about. Can you create an ebook that targets one of your specific marketing personas? Or maybe an opportunity for a different marketing persona to request a specific type of demo relative to their interests? What about one of each? Or one of each for each type of offer? Holy cow — the possibilities are endless! The Benefit of Personalized Offers The good news is that, by offering a variety of different types of offers that appeal to different points in the sales process or different customer personas, you’ll maximize your lead generation efforts with the ability to capture even more site visitors as leads. And as an added bonus, with all the dedicated landing pages you’ll be creating to house your multitude of offers, you’ll also be giving Google and other search engines more website pages to index, giving your website a boost of SEO juice.The personalization of marketing is a hot topic lately, and more and more marketers are beginning to understand the value of more targeted and personalized marketing campaigns . So, are you getting personal enough in your business’ marketing? How else can you vary your offers? Have you noticed a causal relationship between the variety and wealth of offers you create and the number of leads you generate? Photo Credit: cliff1066 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Generationlast_img read more

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6 Compelling Social Media Stats Marketers Should Know [Data]

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Analytics Originally published Sep 14, 2011 5:30:00 PM, updated October 20 2016 This week, the media research firm Nielsen released its Q3 report on the state of social media. Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter.Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4.1. 37% of consumers access their social media networks through their phone. (Tweet This Stat!)As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. It could mean the difference between a new lead and a lost opportunity.2. During May 2011, over 31 million people in the U.S. watched video content on social networks and blogs.(Tweet This Stat!)Providing a rich media experience for your company can increase engagement on your website. Video content is a great way to bolster your inbound marketing efforts.3. Tumblr nearly tripled its unique US audience over the last year.(Tweet This Stat!)As a marketer, it’s important to keep your eyes open to new online tools and forms of media and determine if you can use them to deliver your message. In May alone, Tumblr generated over 21,000 messages and links a day to the site. The amount of traffic you could leverage from a new medium like Tumblr should never be overlooked.4. 56% of mobile users most value the GPS capabilities of their smartphone.(Tweet This Stat!)In today’s world, geo-marketing is a powerful opportunity that both small and medium-sized businesses can leverage. Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile audience of prospects.5. 53% of active social networkers follow a brand.(Tweet This Stat!)As a marketer, it’s important to engage with your users in social media, and make sure you’re providing them with valuable content. These active social networkers don’t just follow brands. According to the report, they’re also 60% more likely to write reviews about brands’ products or services as well.6. In May, internet users spent more time on Facebook than Yahoo, Google, AOL, and MSN combined.(Tweet This Stat!)With 53.5 billion minutes spent on Facebook, the site continues to prove the value of being “Liked.” While Google and other search engine rankings are extremely crucial for a company to get found, Facebook and other social media sites are also as important for companies to engage with their customers as well as prospects who can potentially be converted into sales.have you come across any other interesting facts from the report you think marketers should be aware of? Let us know!last_img read more

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