Horned Dinosaurs Had Better Teeth than Mammals

first_imgTriceratops and its buddies carried around fine sets of self-sharpening steak knives (to eat plants).Imagine finding dinosaur teeth so well preserved you could put them in a cow and they would work. That’s what biology prof Gregory Erickson (photo) says about teeth of Triceratops examined by a team of paleontologists and engineers at Florida State. They could see five distinct layers in the teeth, compared to mammals’ four and crocodiles’ two. “Each of those tissues does something,” Erickson says. “They’re not just there for looks.”Moreover, Science Daily says, the dino teeth are self-sharpening. This is a stunning case of “paleo-engineering” the headline announces; in fact, Brandon Krick, a professor of engineering from Lehigh University and an expert in tribology (the study of surfaces in motion), found that these self-sharpening teeth are so good, he’s getting ideas for “new engineering techniques that can be used for industrial and commercial applications.”A sophisticated three-dimensional model was developed to show how each tissue wore with use in a strategic manner to create a complex surface with a fuller (a recessed area in the middle, much like those seen in fighting knives and swords) on each tooth. This served to reduce friction during biting and promote efficient feeding….“Paleontologists challenged us with an interesting engineering problem, and now, we have a wear model that can be used to design material systems with optimized wear properties and surface features for many applications,” Krick said.A short video on Live Science features Erickson calling this a “remarkably complex tooth” – with emphasis on the adjective. “It rivals modern mammal teeth such as horse teeth in sophistication,” he says. “The material properties of these 70-million-year-old teeth are still preserved. You essentially could take these teeth and put it in an animal today; they would self-wear back to their functional morphology and function today.” Mammals used to be thought to have the most complex teeth that ever evolved, but Erickson says that Triceratops teeth are even more complex; they are “far more intricate than any reptile or mammal living today.” They provided “very efficient feeding” on the bulky plant material that comprised their diet.Meet RegaliceratopsSpeaking of horned dinosaurs, a new species with an ornate frill was announced in Current Biology by paleontologists in Alberta. Nature calls it “bizarre” because of its “strange halo of bony spikes.” An artist’s representation is shown at PhysOrg and Live Science. Though its genus name Regaliceratops refers to its royal-looking crowned frill (with a hat tip also to the Royal Tyrrell Museum in Canada), some of the fossil hunters are calling it “Hellboy” over its fearsome appearance.The scientists are invoking convergent evolution again. Caleb Brown from the museum calls this “bizarre” dinosaur “the first to show evolutionary convergence in horn-like structures between different horned-dinosaur subfamilies.” To the discoverers, convergence is just a fact of life everywhere in the fossil record:Most surprisingly, Regaliceratops exhibits a suite of cranial ornamentations that are superficially similar to Campanian centrosaurines, indicating both exploration of novel display morphospace in Chasmosaurinae, especially Maastrichtian forms, and convergent evolution in horn morphology with the recently extinct Centrosaurinae. This marks the first time that evolutionary convergence in horn-like display structures has been demonstrated between dinosaur clades, similar to those seen in fossil and extant mammals.All the reporters bought the convergence line without criticism. Laura Geggel at Live Science, for instance, dutifully reported that it’s “the first example of a horned dinosaur showing evolutionary convergence, meaning that these two groups developed similar features independently of each other.”Let’s get this straight. Blind forces of evolution hit upon complex self-sharpening teeth that engineers would like to imitate. And these teeth are 70 million years old but still work today. This is known as cognitive dissonance, an affliction of evolutionists who refuse to abandon a falsified worldview even when it bites them in the behind. (Visited 12 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

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A strong safety net is critical for all farmers

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Imagine that you’re a young tobacco and grain farmer in Kentucky. Despite low commodity prices and a tough agriculture market, you’ve been doing alright. As a beginning farmer, you’ve relied on trusted advisors, access to reliable credit and strong farm policies for support. You’ve mitigated risk with smart decision-making and a solid crop insurance policy that provides protection and peace of mind at a time when there’s no room for loss.Now, imagine you are planning to put in a new crop, but you’ve had to drop your coverage level because the premium is no longer affordable. You manage to buy the seed and other inputs you need to plant and care for the crop, despite limited access to credit, but it’s a catastrophic year. Severe weather destroys your entire crop and you have a limited safety net in place to mitigate risk. The success you’ve realized in past years is gone with one turbulent season, and you have no choice but to walk away from farming.With a strong, affordable safety net in place, this scenario is merely a cautionary tale. But with recent proposals to slash budgets for federal crop insurance programs, this could become a reality for young farmers, who won’t have access to the resources that protect them from market and weather volatility.Crop insurance through the years Putting a crop in the ground is risky business. Without crop insurance to protect investments, it would be nearly impossible for farmers to succeed. Federal crop insurance was first authorized by Congress in the 1930s to help agricultural communities recover from the effects of the Great Depression and Dust Bowl years. The program expanded and evolved over time to protect farmers from losses due to adverse events such as inclement weather and market downturns. Today, farmers must purchase crop insurance to be eligible for certain farm loans and government disaster benefits. National Crop Insurance Services reports that in 2016, 1.2 million crop insurance policies were sold, protecting more than 130 crops on more than 290 million U.S. acres. Those crops had an insured value of $100 billion.The crop insurance program hasn’t come without pushback from those outside agriculture. Budget cuts to the federal program have been proposed by several administrations over the years, but have been soundly rejected by Congress. Recently, we’ve seen a proposal to cut federal crop insurance programs by $29 billion over the next decade. These destructive cuts would be catastrophic for farmers, rural economies and the agricultural industry. And those who stand to be most affected are young and beginning farmers with limited cash reserves who rely on crop insurance to access credit.Budget cuts could change the risk pool Crop insurance is actuarially sound, meaning that including more participants (and more acres) in the program spreads risk, which keeps premiums and costs down for all participants. One of the current proposed budget cuts would cap crop insurance premium subsidies at $40,000 (there is currently no limit) for growers with an adjusted gross income (AGI) of $500,000 or less. Producers above that income level would lose premium subsidies completely.Without subsidies to help pay premiums, lower-risk established farmers with large operations may be inclined to opt out of purchasing crop insurance. Depending on where the AGI limit is set, more than half of U.S. acres could be left unprotected by proposed cuts. This puts more pressure on the program and on younger, higher-risk farmers who’ll be left funding it. In short, cuts to crop insurance would be detrimental to farms of all sizes, not just the large ones.Crop insurance helps rural economies At Farm Credit, our mission is to secure the future of rural communities and agriculture, so policy decisions that support a stable future align with our core purpose. Crop insurance is a cornerstone of U.S. farm policy. It keeps the pool of farmers large and provides a safety net to ensure their investments are protected. In a time when rural economies are struggling and the average age of farmers is rising, we must have strong policies and support to continue producing affordable food, fuel and fiber for a growing population.The success of young farmers depends on affordable, reliable crop insurance and access to credit. Today, the average age of a farmer is 58, and 78 percent of principal farm operators have been on their farms for more than 10 years. In the coming years, many of these farms will need to be passed on to a younger generation who’ll likely face more risk with tighter margins and lower cash reserves to cushion them through tough years. Affordable crop insurance will make it possible for the next generation to maintain financial stability during difficult times.Crop insurance doesn’t help only farmers. A trickle-down effect supports all of agriculture and even those outside of rural communities. Since 2000, farmers have paid $50 billion out of their own pockets for crop insurance. In turn, they were able to secure capital that ultimately was reinvested in their communities through the acquisition of labor, products and services.In the absence of affordable crop insurance, the cost of crop losses would fall directly on taxpayers. Agriculture accounts for 5 percent of the U.S. economy and 10 percent of U.S. employment, so it’s easy to see why a stable agriculture sector is good for everyone.What can you do? We’ve seen four consecutive years of declining farm income. The U.S. Department of Agriculture predicts that in 2017, farmers will take home half the pay they did in 2013. Current budget and farm bill discussions are more important than ever to ensure that reliable, affordable crop insurance and financing options remain in place to protect farmers, especially those now stepping up to take on the risk-intensive business of farming. Remember to stay informed when it comes to ag policy decisions and stay connected to what’s going on in Congress.last_img read more

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The argot of the aces: Common terms for the big data enthusiast

first_imgReadWrite Sponsors Related Posts Why IoT Apps are Eating Device Interfaces Small Business Cybersecurity Threats and How to… Follow the Puckcenter_img Big data is loaded with big words. Having a good grasp of common data terms helps you not only understand, but also join in and influence conversations around data initiatives. Check out vital discussions around data evolution and revolution at www.datamakespossible.com.Okay, let’s get started and demystify some terms you’ve heard before and introduce a couple that may be brand new.Data scientist Combining equal parts of science, business, and art, the Data Scientist uses knowledge of algorithms, tools, and processes to extract some value out of data. A data scientist will often run machine learning or artificial intelligence to mine, group, or analyze data sets. Heteroscedasticity and heteroscedastic data HeteroWHAT? This may be a new term for you, so let’s walk through a very basic example of what this means. Some data is constant and never changes. Yesterday’s weblogs are a constant. Until we invent time travel, you won’t be able to go back and change what someone did yesterday. The next level of complexity for data is linear. A queue or voicemail is an example of linear growth. If one worker can process ten messages per hour, then we’d need five workers to handle 50 messages per hour. Data that grows in quadratic fashion would grow at 4x (or greater) the rate. An example of this might be social media. When you write a post, 4, 10, 100, or even millions of people may read it. Those people may share your post, comment on it, or otherwise generate some metadata that changes every second. This is where we start getting into heteroscedasticity. It’s defined by high velocity (it moves and changes quickly) with high variability (i.e. no easy way to predict who comments, shares and likes a post, or what the speed of response will be).Another great analogy is cooking. When cooking a meal, we’re combining ingredients in different ways to try to create something that’s (hopefully) delicious. As anyone who’s tried to cook knows, any number of small changes—adding a little salt, cooking for 2 minutes too long, chopping the tomatoes too large or small—can have a profound impact on the outcome and to the convergence of the final recipe for that signature dish. Even if you’ve never used this term before, heteroscedasticity is something you’ll run into more and more with industrial IoT workloads. This is especially true when dealing with high-velocity data (like streaming), or frequently when dealing with unstructured, rapidly changing data like HTML pages that the Google web crawler traverses.Janet George, Fellow and Chief Data Scientist, Western DigitalMachine learning Machine Learning (ML) is a field of computer science that enables computers to recognize and extract patterns from raw data through rigorous training of data models. ML enables “the three C’s of big data” — classification, clustering, and collaborative filtering. Classification is the problem of identifying to which set of categories/ sub-categories or population/sub-population a new pattern belongs to training sets of data that contain that pattern or instances where the category is already identified and known. For example, classification might involve training an algorithm to say, recognize tumors in a set of MRI scans, then asking the algorithm to identify other scans that have tumors. Clustering involves grouping raw data points into sets or “clusters”. An example here might be an ML algorithm that runs over web logs in real time, grouping valid traffic (to allow) in one category and possible attacks (to block) in another. Collaborative filtering is just a fancy word for “recommendations.” An example is determining and displaying products that show some affinity with each other. Much of what we do in ML is called “shallow learning.” Deep learning is usually a component in true Artificial Intelligence. Artificial intelligence Artificial Intelligence (AI) encompasses and expands on ML by providing computers with the ability to perform a deep cognitive analysis. Whereas ML typically involves some sort of initial human intervention in the way of algorithm creation, tuning, or training (like feeding scans of tumors to the computer), AI enables the computer to select, tune, and train itself to perform some specific function. Ultimately AI uses deep learning to emulate human decision-making and learning processes.You might not realize it, but, AI is probably part of your daily life.  More on this in the NLP definition below.Virtual reality Virtual Reality (VR) allows users to step into virtual worlds that look and sound completely different from their physical surroundings. VR enables entertainment experiences like virtual roller coasters, but also has significant commercial applications. VR typically requires a digital display headset. Augmented reality Augmented Reality (AR) strives to overlay digital artifacts on top of the real world, enabling interaction. Recently, AR has become widely successful with the popularity of gameplay apps. Natural language processing Natural Language Processing (NLP) allows computers to parse and understand written or spoken human language. If you talk to your phone or home, you probably have experienced NLP. NLP is a great place to explain the difference between deep and shallow learning. First generation NLP (shallow learning) focused on breaking a sentence up into tokens (words), and then applying some rules to the tokens. Today’s deep learning NLP, however, looks at the whole context of a statement and reasons out the true meaning. Imagine a written web review. Shallow learning would simply look at a limited number of data tokens like “number of review rating stars” and basic “sentiment analysis.” This may involve counting the number of positive vs. negative words. These data points are fed through an often-brittle set of rules to arrive at a conclusion about whether the review was positive or negative. A deep learning engine applies more intelligence to this analysis—almost like what a human might surmise if they read the same review. For example, if a review had lots of “positive,” like five-star ratings, good positive to negative count ratio, etc., a shallow NLP engine might conclude it was a positive review. A deep learning NLP engine, however, might interpret (as a human would) that the review was actually negative upon reading “I will never buy this product again.” That sentence alone negates any positive sentiments a user may have provided. Image recognition Image recognition gives computers the ability to suss meaning out of a simple visual image. It is frequently bundled in a provider’s ML or AI offerings (along with NLP). Image recognition allows computers to identify objects like written language using Optical Character Recognition or OCR (text in billboards), tag objects (like “mountain”, “tree”, “car”, “skyscraper”) and even perform facial analysis (like drawing bounding boxes around faces). Image recognition is currently being taken to a whole new level by the automotive industry with their application of facial analysis to detect and alert drivers who may be feeling fatigued.Structured, unstructured, semi-structured data Historically, much of the data we worked with was heavily structured. This means it fit nicely into a row / column format (like databases). As a result, many computer systems were designed to ingest and generate that form of data. Humans are a different beast. We excel at generating and consuming unstructured data like free-flowing text, voice, and images like camera snapshots. All of this data inherently has no “structure” to it. We can’t “depend” on certain languages, words, intonations, etc. Semi-structured data sits somewhere in the middle. A good example is email. It has some structure like “subject”, “to”, “from”, “date”, but the main payload is a blob of unstructured text in the “body” of the email. Only in the last 10 years, have our computer systems become powerful enough to perform analyses on unstructured data.Data lake Any analytics engine, like Hadoop, will provide both storage and compute, often, in a tightly coupled arrangement. Every time you add more processing, you inherently add more storage. Many organizations however are sitting on mountains (petabytes) of data that they want to durably retain, but not analyze immediately. One reason for delay is the pre-processing and cleansing the data might need prior to analysis.A data lake provides a low-cost, highly durable, accessible-from-anywhere storage with limited compute. It allows for much greater retention of data than what is processed at one time. Looking at a recipe paradigm, a data lake is like your pantry of raw ingredients (vegetables, rice, bouillon). Only when you want to cook, do you pull out the right subset of ingredients, per the recipe, and prepare them for that meal. Database What we commonly refer to as “a database” is also known as a Relational Database Management System (RDBMS) or an OLTP (Online Transaction Processing) system. Oracle, MySQL, SQL Server are all common examples of this. Many small “transactions” that (typically) come from end users characterize RDBMSes. Think of retail ecommerce websites. At any given moment, several hundreds of thousands of users are performing small reads (queries) and writes (inserts) when they browse for products, read reviews, generate orders etc. There is an expectation that these systems perform these queries very quickly.Data warehouse A data warehouse (also known as an enterprise data warehouse or EDW) is where the company runs analytics to answer several important business questions. What is our fastest growing product line? Which product categories have the best ROI? What are our worst performing regions, categories, salespeople, and so on?EDWs are typically only used by a handful (maybe a dozen or few dozen) internal users, running long-running queries on massive (possibly hundreds of TB or dozens of PB) datasets. VisualizationA visualization tool provides a visual front end to do complex analytics. Using simple drag-and-drop, even unskilled interns can build a good deal of complex reports like quarterly sales, bestselling products, growth, etc.These systems typically require that the engine you’re connecting them to have a SQL interface, which (not coincidentally) every RDBMS and EDW provides. If you’re like a lot of data analysts, 95% of your interaction with your systems will be via one of these visualization tools.Hope you’ve enjoyed this quick walkthrough of common terms we find in big data. Feel free to now impress the folks at the water cooler by discussing how the visualization of unprecedented data growth, the advantages of creating a data lake, unlocking the value heteroscedastic data through ML and AI is thoroughly changing the world. Curious about data’s impact on the world? Now that you speak the lingo, please join the discussions at datamakespossible.com. This article was produced in partnership with Western Digital. The author is Fellow and Chief Data Scientist, Western Digital, and is shaping, driving, and implementing the Big Data platform, products, and technologies, using advanced analytics and pattern matching with semiconductor manufacturing data at the firm.  Internet of Things Makes it Easier to Steal You… Tags:#AI#AR#Hadoop#Internet of Things#IoT#Machine Learning#NLP#VR#Western Digital last_img read more

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ROBBING: Return On Business Blogging Is Not Guaranteed

first_imgIf you have been reading this blog for a while, you likely know that I’m generally a strong proponent of the value of business blogging (particularly for small businesses).  I’ve been advocating the need for small businesses to start blogs as an important part of their Internet Marketing strategy for a while now.  So, why the controversial title for this article?  Simple:  If we’re going to try and rationalize an investment of time, energy and money by attaching an ROI (return on investment) to blogging, we need to be a bit diligent and thoughtful about how we do so.  In any case, here are some of my thoughts on about how to improve your chances of getting a return on investment for your business blogging efforts. ROI Of Blogging So, my points here are not particularly complicated.  My message is simple:  To really get value out of your business blogging efforts, you need to make sure that you are investing sufficient time into the process, measuring what matters and doing something about it.   First (and foremost) you should be looking to find more buyers for whatever it is that you are offering.  This is the best return you can hope for.  Of course, you can’t expect every visitor to your blog to whip out their credit cards (or call one of your sales people), but you can 3. Buyers, Back-links and Brand-Building:  This one’s a bit obvious too.  It is near impossible to demonstrate a return on your blogging investment if do something about it 5. Analyze and Adjust:  have an ROI – but just that an ROI is not guaranteed.  Also, my apologies for the acronym ROBBING (I just couldn’t come up with anything better).  I’m not suggesting that business bloggers are robbing anyone of anything.  All in good jest (and for some percentage of you, the word probably got your attention, thereby increasing the ROI of this article). .  You have to watch what works, and what doesn’t.  Do more of what works, and less of what doesn’t.  For example, one thing I’ve learned from writing for two business blogs is that a majority of my readership seems to appreciate my casual, informal style. c) Brand:  a) Buyers:  Improving The Return On Investment For Your Business Blog ”.  As you might suspect, the article (and the associated paper), discusses how to measure the return on investment (ROI) for a blog – and more specifically, a business blog.  Though I have not purchased the paper (it talks too much about big businesses), the article itself has a useful framework for looking at this analytically. Topics: These are the three primary areas of “return” I think businesses should strive for when writing their blog.  I even put them in descending priority order even though the alliteration sounded better with a different order.  You’re welcome.  2. If A Blogger Types In The stuff.  For a more dynamic explanation of this, I encourage you to watch a video interview of  Brian Halligan (my co-founder at HubSpot).  The video is titled “ increase Defining ROI On Business Blogs The article was sparked in part by an article penned by Charlene Li of Forrester who wrote on the topic of “ nobody is reading your blog Lots of business bloggers are diligent about tracking things like their daily traffic, referral sources and other common metrics available through most web analytics tools.  Though all of this is good, it’s not enough – and not nearly as meaningful as the Forest…:  1.  Launching Is Not Enough:  the likelihood that this will occur.  This is done by focusing your content (and your promotional efforts for the content) on the types of visitors that are likely to become clients.   I think too many businesses think that they can simply sign up for a Blogger account, write an article, and call it a day.  This is what I would call the “Look Ma!, I’m Blogging!” phenomenon.  Nothing against Blogger.  It’s just that if you’re actually looking to create a measurable return, it takes more than that.  Stated differently, to get an “R” (i.e. Return) you have to “I” (that is Invest).   I have an uncanny knack for the stating the obvious. b) Back-Links:  real Astute readers will also notice that I am not stating in this article’s title that business blogging ”.  For further reading, I’d also recommend Seth Godin’s article “ If you can’t close a customer, you want back-links.  The world of search engine optimization (SEO) is driven by back-links.  The more people you can get to your blog articles, the more weighting you will have in the search engines, and the more relevant people will “find” you when doing a search.  In fact, you can help test this theory by linking to this article with the words “business blogging” in the anchor text.  (smile).  Originally published Jan 29, 2007 11:42:00 AM, updated October 20 2016 doesn’t ” Simply measuring how your blog is doing in ways that are meaningful is not going far enough.  You need to Business Blogging 4. Measure Something Meaningful:  .  In this case, the value you get from blogging is likely little more than the satisfaction of expressing yourself (and perhaps impressing your friends and family).  So clearly, to get an ROI, you have to find ways to draw visitors to your blog and have them read it.  If you got to this article through one of the popular social news sites (like reddit or digg), that is certainly one way to do it.  There are others ways too.  But all of it hinges on writing content that people are interested in. High Resolution Mistakes Finally, if you can’t get a buyer or a back-link, you can at least build your “brand”.  Although you will likely never have a powerful brand like Coke, Nike or Apple – you can certainly benefit from increased visibility of your business.  Readers of your blog will (hopefully) be left with a positive impression of you, and your company and this could help with future interactions with that individual (and perhaps then, they will become a buyer or give you a back-link). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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5 Effective Calls to Action That Will Get Your Visitors Clicking

first_img Topics: Originally published Nov 19, 2009 8:30:00 AM, updated February 01 2017 Salesforce.com Salesforce’s homepage includes three distinct calls to action above the fold: one that attracts people to their conference, another that gets people to a landing page, and yet another that places people in front of a demo of the software (a great example of secondary and tertiary offers.) One of the remarkable things about Salesforce’s calls to action is the simplicity of their design. Each one is a simple rectangular button with rounded corners, red outlines and simple text – and that’s it. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub . Calls to action are the gateways that your visitors must click through to become leads. If your calls to action aren’t optimized and attractive to your visitors, they are less likely to complete the actions you want them to on your website. Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages.As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action are often the most effective . By keeping it simple, you should be able to brainstorm and design some calls to action that really work.Whenever I start any creative project, I typically look at what other people have done for inspiration and ideas. If you’re stuck and don’t know how to portray your offer to your visitors, have a look at some of the examples below. These companies have nailed it down to a science; their calls to action convert their visitors into leads (or customers) and you should use their ideas to your advantage. Mozilla What I like about Mozilla’s call to action is that it gives a clear indicator of what a user can expect when they click on the button.The offer is laid out in front of the visitor; They get 1 Firefox download and it’s free. Clear. Easy. Attractive. The other remarkable thing about Mozilla’s call to action button is its size. It’s BIG! It sticks out on the page and draws your attention. Basecamp – 37 Signals The calls to action that 37 Signals feature are a little over the top. Check out the homepage of their Basecamp product and you’ll see what I mean. Basically the entire page, or at least everything above the fold, is a call to action. Their text is hierarchical, they employ lots of attractive images (of their products), and they top it all off with a big, fat button for the user to click on. Notice that on the button there is some text that indicates what the users can expect: a free, 30-day trial of the product and a super fast sign-up process. Remember, an effective call to action is always visible, attractive, and matched to a compelling offer. Regardless of how much time you decide to spend designing calls to action, always install the end product above the fold so that you can convert more of your visitors into leads and customers. Creating effective calls to action are a crucial piece to achieving inbound marketing success and often the most overlooked. What calls to action do you think are the most effective? What are your biggest questions about creating calls to action? Tell us in the comments!center_img Commercial IQ The nice thing about Commercial IQ’s call to action is that it’s action oriented and attracts the visitor’s eye. They also follow other call to action best practices by placing the button up high on a page on a background that contrasts with the color of the button. The user can see the button really easily and they know exactly what to do. Calls to Action Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BarackObama.com Regardless of your political affiliation, you have to admire the marketing effort of the Barack Obama team during the 2008 campaign, most notably their inbound marketing efforts. Check out their calls to action. First of all, there are 3 above the fold (visible) on the front page. One of them rotates which incorporates 2 more into the mix. All the calls to action are well-optimized, too. They begin with a verb, are action-oriented, and each of them are simple and concise. You know what you’re getting and what to expect when you click on any button on BarakObama.comlast_img read more

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10 Examples of Amazing Viral Marketing Videos

first_imgOh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory.”Sure,” you must be thinking. “And in other news, the sky is blue.”Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral?According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” And when executed well, that virality can last for a while — in fact, I don’t know about you, but one of my favorite ways to reminisce about my childhood is to ask my peers, “Remember that old jingle that went like … ?”Free Guide: How to Create Video to Increase Engagement So not only have we hand-picked our favorite viral marketing videos below — we’ve also explained what we believe makes them so effective. And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. So, let’s get right to it, shall we?6 Viral Video Marketing Examples1) Dallas Zoo & Bob Hagh: Breakdancing GorillaThe VideoWe start off with a bit of an unusual example. It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool. Check it out: Why It WorksLet’s face it: Generally, what goes on in the bathroom stays in the bathroom. It’s a taboo topic — but it’s one that everyone experiences, and one that Poo~Pourri approaches and communicates with bravado.This brand’s products were created to solve a problem that people typically don’t like to discuss publicly, but still needs to be resolved. So Poo~Pourri created video content that says, “Hey, we’ll address and talk about it, so you don’t have to.”What are some of the discomforts/uncomfortable topics around the problem that your product seeks to resolve? Start a conversation about them — the one that your customer wants to have, but is too embarrassed to do so.And guess what? It doesn’t have to pertain to bodily functions. It can also be about bigger grievances, like wanting to quit your job. That’s the approach that HubSpot has taken with its Summer Startup Competition, for which we created the video below. The opening line? An unabashed declaration of, “Quit your job.”So, there you have it. From tear-jerking to hilarious, these viral videos illustrate the endless possibilities of how your brand can create similar content — the kind that could keep people talking about it far down the road.What are your favorite viral video marketing examples? Let us know in the comments.Want more tips for creating video content? Check out this data on the state of video marketing.Editor’s Note: This post was originally published in September 2010 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Jul 7, 2017 6:00:00 AM, updated July 12 2019 Within less than a week, the video was picked up by the likes of CNN, Maxim, and ABC, to name a few — just have a look at the search results for “dancing gorilla maniac.”Why It WorksHow many times have you watched a video and thought, “This reminds me of … “? That’s precisely what Hagh did here — took a video that was already cute, and added something simple to make it even more shareable.After Hagh’s “enhanced” version of the gorilla video went viral, I resolved to start observing those fleeting moments when I think to myself, “Wouldn’t it be funny if … ?” And while there’s no guarantee that acting on those thoughts would have viral results — and we wouldn’t recommend investing a ton of time in something that isn’t likely to pay off — Hagh’s experience makes us say, “You never know.”So start paying attention to what you normally think of as silly ideas, and if there’s a low-effort opportunity to act on them, do so — but don’t just do it once, and pay attention each time, analyzing any metrics that you’re able to pull around performance. See who responds to each experiment and how, and it could inform your video marketing strategy.2) Dollar Shave Club: “Our Blades Are F***ing Great”The VideoThe video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos — of which there are more than 50 — it remains the brand’s most popular, with over 24 million views. “Even nanophysicists need to have a little fun,” the video’s description reads, explaining that, to make the video, “IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules … all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times.” Today, it holds the Guinness World Records™ title for the World’s Smallest Stop-Motion Film.Why It WorksRe-read the first part of the video’s description. “Even nanophysicists need to have a little fun.” Replace that job title with any other, and depending on your industry, it could apply to your work, as well. All marketers deserve to have a little fun. The question is, “How?”It presents another opportunity to start paying closer attention to those “Wouldn’t it be cool if … ?” thoughts, and thinking about how you can actually act upon them to create remarkable content. That’s especially important in B2B marketing, where creatively communicating your product or service in an engaging way is a reported challenge.So, we’ll say it again: Write down your ideas for cool things to do, and present them at your next marketing conversation with a plan for implementing them.P.S. Want to see how this film was made? Check out that bonus footage here.4) TrueMoveH: “Giving”The VideoTrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. Video Marketing Topics: Why It WorksThis example is an interesting case of co-marketing. Tripp and Tyler made the video in partnership with Zoom, a video conferencing provider — but Zoom isn’t mentioned until the end, when the story being told in the video is largely over. It’s as if the video says, “Ha ha, don’t you hate it when that happens? Here’s a company that can provide a solution,” and then quietly exits.What are some of the biggest annoyances your customers or personas have to deal with? Do they align with the problems that your product or service is designed to solve? If the answer is “no,” then, well … you have some work to do.But if the answer is “yes,” find the humor in those problems. They say that “art imitates life,” so don’t be afraid to act it out, and use these common frustrations to create engaging content.6) Poo~Pourri: “Imagine Where You Can GO”The VideoPoo~Pourri, the maker of a unique bathroom spray, is known for its vast array of viral videos. And while we’re a bit too bashful to share its most popular one on here, here’s another one — which has earned over 13 million views — that’ll give you a general idea of what the brand is all about. I added some music to this. pic.twitter.com/UwjhTKpaeu— Bob Hagh (@BobHagh) June 22, 2017 But as if that wasn’t already fun enough to watch, Star-Telegram Video Producer Bob Hagh noticed that the gorilla’s “choreography” bore a striking resemblance to a routine from the movie Flashdance, which was performed to the song “Maniac.” Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. We’re not crying. You’re crying.Why It WorksLet’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “Puppy Love” Super Bowl ad which, in January 2016, Inc. called “the All-Time Most Popular Super Bowl Ad.” They’re popular, and people continue to talk about them long after they’ve aired. That’s because they invoke empathy — and that can highly influence buying decisions, especially when there’s a story involved.This video tells a story. It follows the tale of a man who was unequivocally generous throughout his life and, in the end, repaid when it mattered most. The best part: Not once throughout the story is the brand mentioned. In fact, it isn’t until the end that TrueMoveH’s general business category — communication — arises.Start with your industry. Then, think of a story you want to tell — any story at all, as long as it invokes empathy. Then, figure out how that story ties back to what your brand does, and use it to create video content.5) Tripp and Tyler & Zoom: “A Conference Call in Real Life”The VideoThen, there’s the flip side of empathy — the kind that takes some of life’s biggest annoyances and applies humor to them. That’s exactly what podcast hosts Tripp and Tyler did in the video below, to illustrate what a conference call would look like if it played out in real life. Why It WorksThere’s something to be said for putting a face to a brand — in this case, it’s Dollar Shave Club’s founder, Michael Dubin. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. In other words, viewers like it when the people behind a brand advocate for it.That’s exactly what this video does — and following its success, Dubin hasn’t disappeared into the shadows, and to this day, continues to personally appear in the vast majority of Dollar Shave Club’s videos.We get it. Founders and executives are busy. Where the heck are they supposed to find the time to appear in all of these marketing videos? To us, the answer is: They make the time. By publicly making that investment in their respective brands’ content, an executive sends the message that she still believes in her brand, and that she hasn’t let its success change her character. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication — it works.3) IBM: “A Boy And His Atom: The World’s Smallest Movie”The VideoHere’s another video that you can file under: “Oldie, but goodie.” Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services — but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Google+ Launches New Features, Adds Support for Google Apps

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 27, 2011 3:00:00 PM, updated October 20 2016 News related to Google+ has been slow in recent months. Hopefully, Google is working on business profiles for its social networking platform. However, today we got some exciting news. Not as exciting as business profiles, but close. According to Google, to date, 1 billion posts have been shared on Google+.Google+ has also launched three new features. The first is a new tool called Ripples that visualizes how messages are being shared on Google+. The second, What’s Hot, helps users discover interesting and popular posts. Finally, Google+ has added Creative Kit, which introduces basic photo-editing functionality into Google+. Additionally, Google today announced that customers of Google Apps can now use their Google Apps username and password to sign up for Google+.Sharing Analytics Gets VisualWith Ripples, Google has added a visual layer of explanation around social sharing analytics. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Trying to explain it doesn’t do it justice. You need to watch the video below to really understand Ripples in action.Trending Posts Comes to Google+Parody is rampant in the social networking industry. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts. The new ‘What’s Hot’ section on Google+ will appear after your regular updates section and use a special Google algorithm to rank popular stories. For a full explanation, check out the following video:Google+ Gets More Like InstagramWith Creative Kit, Google for the first time provides the opportunity for users to edit images in Google+. This makes Google+ much more similar to popular photo sharing service, Instagram. To view Creative Kit in action, check out this video from Google:Google Apps Users RejoiceMany companies and individuals use Google’s Apps product for a hosted version of popular Google apps like Gmail and Google Documents. As of today, Apps users can now sign up for Google+ using their Apps account. According to TechCrunch, Apps users will be able to share posts directly to other users within their organizations. Google is also building a migration tool, allowing existing Google+ users to port their personal accounts over to their Apps accounts. It isn’t done just yet, but Google says it will be in a few weeks.Marketing TakeawayThese new features are cool, but they aren’t exactly original. Marketers still need business profiles more than any of the new features Google announced today. However, take advantage of what Google provides. Ripples are clearly the most interesting feature for marketers. Understanding how your content is shared and who the top influencers are that cause the spread of your content is valuable. Look at Ripples for some of your content and gather data to improve your content creation and promotion efforts.How do you feel about these updates to Google+? Google Updates Topics:last_img read more

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10 Guaranteed Ways to Get More Google+ Page Followers

first_imgAs the newest marketing weapon in your social media arsenal, Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let’s face it: starting a brand new social presence from scratch is kind of a pain. And without an ample following, all the time and effort you put into your presence is ultimately a waste.To help you start getting the most out of your new Google+ business presence, here are 10 guaranteed ways to attract new Google+ Page followers.10 Tips for Attracting New Google+ Page Followers1. Optimize and Populate Your Page With Content First: It’s never a good idea to start promoting something before it’s truly “ready,” whether it’s a new blog, a new campaign, or a new social presence. Spend some time optimizing your Google+ page and building it up with content and posts before you start promoting your presence. This way, when new visitors land on your page, they’ll have a rich, positive experience that engages them. The best way to convince new page visitors not to add you to their Circles is to welcome them with a blank slate. Where’s the value? You need to convince them that your page offers such remarkable value that they’d be missing out by not following you.2. Promote Your Presence in Other Social Networks: Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+ presence. Leverage the reach you’ve already built up on these other channels to encourage fans and followers to check out your new Google+ Page and follow you there. Chances are, if people are following you on social networks like Facebook, LinkedIn, and Twitter, they already find value in the content you’re sharing and the discussions you’re generating. This makes them great potential Google+ Page followers, too!3. Write a Blog Post About Your New Google+ Page: Speaking of leveraging your current reach in other channels, why not use your blog to promote your presence, too? Write a blog post about your new Google+ Page, what you’ll be sharing there, and why your blog readers should want to follow you.4. Make Yourself Eligible for Direct Connect: Direct Connect is one of Google+ Pages’ unique features. It allows businesses to become eligible for various search capabilities, such as being easily findable using the +[Page Name] search operator in Google.com search, as well as the ability to get Google+ Page posts pulled into organic search results. These Google+ search results are also accompanied by an option for the searcher to add your page to their Circles directly from the search results, increasing your chances of generating new page followers. While Google is currently only granting certain businesses with Direct Connect status, make yourself eligible for it by installing the Direct Connect code on your website so you’re prepared for these new features when Google releases them to all. Installing the code verifies that your Google+ page is the “official” page for your business.5. Add the G+ Follow Button to Your Website/Blog: During the Direct Connect setup process, Google+ also offers you the option to generate Google+ follow buttons (AKA badges) for your page. Take advantage of them, and install the buttons on your website and blog to help you convert website visitors into new Google+ Page followers. You can create a button for your page here.6. Encourage Current Followers to Share Your G+ Page/Posts: Remember the research HubSpot’s Social Media Scientist Dan Zarrella conducted about adding “please retweet” to your tweets? Remember how it works? Adopt this methodology for your Google+ Page and posts as well, and ask your current followers to share your page and your content with their Circles if they think it’s valuable. This will increase the visibility of your page to new Google+ users who may be interested in your content and therefore potential followers of your page, thus expanding your reach!7. Use Topic Circles to Target Content: We recently wrote about businesses that are doing creative things with their Google+ Pages. One awesome example highlighted Time magazine’s page, which is testing out the concept of ‘topic Circles’ to share more targeted content with its followers. To experiment with this yourself, post a message that you’re testing it out and ask followers to comment if they’re interested in being a part of a particular topic Circle. Then create a Circle around this topic, add the users who expressed interest (Note: You’ll only be able to add users to a Circle if they’ve already added your page to their Circles), and start sharing targeted content around that topic just to that Circle. The outcome will be that you’ll create a more personalized experience on your page that provides even more value to your followers. And a page that’s valuable will organically attract new followers!8. Share Your Awesome Content: Another way to create a truly valuable Google+ Page that naturally attracts followers is to share remarkable content — blog articles, links to landing pages for ebooks, webinars, etc. Pay attention to what types of content your followers are responding to, and adapt your strategy to include more of that content. Engage your followers in discussions by asking questions and requesting feedback.9. Be Visual!10. Leverage Hangouts: One thing we’ve learned about Google+ is that it likes to dangle awesome new features in front of us but doesn’t let many of us leverage them … yet. One of these cool features is ‘Hangouts on Air.’ Think of it as livestreaming video via Google+ (10 people can participate in the video chat, and an unlimited number of people can view the video chat). Hangouts on Air is only available for use by certain business pages, but currently, pages can leverage Hangouts without this livestreaming component, allowing 10 people to participate in a group video chat. There are a lot of creative ways to use that in itself. Consider offering an opportunity to participate in an exclusive video chat with your business’ CEO about an important industry topic (first come, first serve). Or perhaps use Hangouts to conduct focus groups with some of your fans or customers. And cross your fingers for the day when Google+ enables Hangouts on Air to all!What other tactics can you use to generate more Google+ business page followers? Oh, and … have you followed HubSpot’s Google+ Page yet? ;o) Topics: Originally published Nov 16, 2011 2:00:00 PM, updated February 01 2017 Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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9 Ways to Completely Sabotage Your Global SEO Strategy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 11, 2012 3:00:00 AM, updated February 01 2017 We all know there are many different strategies and tactics that can factor into generating more traffic to your website. And there are even more to consider if your business targets an audience that spans multiple countries, because you’ll need to create a global SEO strategy for your website, too!But going global can be a daunting task, and you may not know where to start. That’s why we’ve created an international SEO guide compiling all the best tips international marketers should know. That being said, it’s also important to know about the biggest global SEO mistakes international marketers typically make so you know to avoid them. So without further ado, here are the 9 worst ways to do global SEO:1. Translate All Your Content Using Google TranslateWant to make your website sound like a complete idiot and undermine your company’s credibility to an international audience? Just take all the content on your main website, run it through Google Translate, and paste that into your foreign language site. It will sound totally Google Translated — in other words, robotic, unnatural, and in many cases, completely nonsensical — to anyone who speaks the language natively. Want to avoid sounding like an idiot? Get help from someone who is fluent in the language you’re creating content for.2. Avoid Language- or Country-Specific Sites for Fear of Duplicate ContentYou might have avoided setting up a .co.uk counterpart for your .com site for fear of Google deeming this as “duplicate content,” since there’s not much of a language difference. However, Google now supports using the rel=“canonical” link element across different domains. This means you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign language translations to be duplicate content. But keep in mind that it is something to consider for multiple locale sites in the same language.3. Neglect Your Google Webmaster SettingsAccording to Trimark Solutions, many webmasters will simply keep one single sitemap for their entire website, which is not nearly as efficient to maintain and update. Google Webmaster tools allows you to submit multiple sitemaps, so you can submit one for each country or region you are targeting. Note that this is only necessary if you’re using subdirectories for each of your locale sites.In Google Webmaster tools, you can also geographically target certain websites or sections of your website to certain locations. You can find these settings by logging into your Webmaster Tools account, looking under ‘Site Configuration,’ and changing your geographic targeting in the ‘Settings’ tab.4. Assume One Keyword List Will Work for All CountriesIf you create one keyword list and assume it will serve your SEO purposes across all the countries you target, you definitely won’t be targeting your audience in those countries effectively. Different keywords may cater to different audiences depending on location, so as an international marketer, you need to identify which keywords are most popular in each country you’re targeting, and optimize the pages on that country’s section of your website accordingly. In addition, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. To help you identify international keywords for your global SEO strategy, the advanced option in Google’s free Keyword Tool enables you to choose keywords by country and/or language. Just enter one of your keywords, choose the language and/or country(ies) you wish to target, and Google will provide you with a list of keyword ideas and their associated monthly search volume.5. Make Your Different Locale Sites Hard to FindEven if you’re taking all measures possible to send website visitors to the right domain or website section, such as auto-detecting their location and redirecting them to the right web page, there will be people who are traveling, or simply slip through the cracks and end up on your main .com. So make sure your different locale sites are easy to find. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site/website section. You can also add links to each country or language site in your sitewide footer.6. Add Multiple Languages to a Single Web PageGenerally speaking, you shouldn’t mix languages on the same web page. You might think that doing this will help your website visitors understand that your website caters to them even though your company is based in another country, but in reality, it will not help your website’s overall user experience. You’ll only be making your page confusing to sift through, as your visitors might not understand the content at the top of the page, leading them to immediately click the back button. Instead, refer back to #5, and use your website’s top navigation or footer to link to sections on your site dedicated solely to that country/language.7. Build Inbound Links Only to Your Main HomepageGenerating inbound links is one of the most important elements of SEO, no matter what countries you’re catering to. The more inbound links you have from external websites, the better your site will rank, and the more visibility it will have in search engines. However, when you guest blog or request inbound links, make sure your homepage isn’t the only page getting linked to. You should aim to increase inbound links to each of your locale sites from sites of the same country. In other words, get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc.8) Make Cultural AssumptionsAs you’re designing your website, you might think your sleek white layout will have a positive connotation for website visitors around the world. After all, in most of Europe and the Americas, white is associated with purity and marriage. But did you know that in Japan, China, and parts of Africa, white is traditionally the color of mourning? The same cultural assumptions might hinder your SEO strategy. If your business targets customers in countries foreign to yours, learn about the different countries’ cultures to understand what appeals to them versus people in your country.9) Forget to Take Local Competition Into AccountIf you’re located at your primary headquarters, you know who your local competitors are. But when doing global SEO research, don’t forget that your competitors in different regions may be different. Just because you’re an international business, doesn’t mean that all businesses abroad are also global. In other words, there might be some competition that you don’t even know about yet! Take that into consideration when you’re identifying keywords to target in each country so you can compete for search engine ranking positions local searchers may be using to find products and services like yours.Do you have anything to add to the list? Add your #10 in the comments below! SEO Strategylast_img read more

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Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

first_imgAlmost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Companies like Google and Twitter have made some big changes for its business-oriented users that will make your week all the sweeter. So check out this quick overview of what happened in marketing this week, and then go enjoy the rest of your Father’s Day!Facebook Hashtags Take a Page From Twitter’s Ad Business, From MashableFacebook announced this week that it will be rolling out a hashtag feature to all of its users. There were hints of this happening a few months back and should come as no surprise to many marketers. Facebook users will be able to click on hashtags and find hashtags that are trending, but we expect more functionalities to be announced soon. This new addition to Facebook’s social network is designed to “bring conversations more to the forefront.” For marketers, this means that many of you will be able to take the opportunity to unify your marketing efforts across almost all of the social networks — you can use one hashtag across all platforms, which will help strengthen your brand messages. Beyond more cohesive messaging, marketers might be able to use hashtags for paid opportunities — Facebook mentioned that there are plans to link hashtags to paid ads down the road. Learn more about Facebook hashtags at Mashable.Unified Google+ Dashboard Lets Businesses Manage Search, Social, Maps, and AdWords, From TechCrunchGoogle has been making some big changes to Google+ over the past few months and this week, it is launching a new dashboard for businesses. Google+ page owners will now have a single dashboard to manage a number of their daily activities. The dashboard will allow users to update information, such as website URL and phone numbers, across Google Maps and Google+ all at once. Other features include the ability to monitor Google+ notifications, post photos and videos, start hangouts, and manage AdWords Express.This new dashboard design will greatly increase the effectiveness of Google+ for brands and marketers. With access to all of the important aspects of Google+ in one place, marketers will be able to better manage their ad campaigns, content, and public information — making all of our lives much easier. Learn more about the Google+ Dashboard at TechCrunch.Marketing Box: Your All-in-One Package for Sending the Perfect Email, From HubSpotWith so much buzz and activity around social media, content, and SEO, we often forget about how important it is to nurture leads or prospects with effective email campaigns. We know its hard putting those emails together with all the distractions around the office and on the internet. To help combat all of these distractions, we’ve created a Marketing Box to help you send the perfect email. Our free Marketing Box includes everything from music to jam out to, to pre-designed templates and customizable social sharing buttons. What are you waiting for? Download our free Marketing Box now.Myspace Relaunches With $20 Million Ad Campaign, From AdweekMyspace has hinted at a relaunch the past several months, but it looks like it’s finally making the big ol’ comeback. This week, Myspace announced its official relaunch with a $20 million ad campaign that will run across cable, radio, broadcast, and digital. Myspace has historically seen itself as a social network for “creatives,” and that’s what the new ads are clearly suggesting. In a 90-second ad shared on Adweek, a gaggle of young hipsters are shown dancing, skateboarding, snapping photographs, and smashing instruments as many “creatives” do daily.Brands and marketers should see this relaunch as a way to dive into a “new” social network with a lot of potential. The new UX looks quite remarkable and could be a huge selling point for Myspace to attract an audience of “creatives” who aren’t currently being catered to by any particular social network. For businesses currently in the music industry, this relaunch is a huge opportunity to be one of the first properly branded and promoted Myspace pages on the internet. Learn more about Myspace’s relaunch at Adweek.Site Speed Penalty Coming to Mobile Web Sites, From Search Engine LandGoogle’s Matt Cutts announced this week that Google will be rolling out a mobile version of its site speed ranking factor, which essentially takes the load speed of a website into consideration when calculating search results rankings. This means that Google will begin monitoring the load speeds of mobile sites to determine how well a web page will rank. There is no official announcement on when this will actually come into effect, but Matt Cutts wants webmasters and marketers to be prepared for this new addition.Ranking is a huge factor in how well marketing campaigns perform, and this new addition to Google’s ranking criteria will greatly affect websites with poorly developed mobile sites. Brands and marketers should consider taking a close look at how well their mobile sites are optimized and invest some time into creating a faster mobile experience for users. Learn more about Google’s ranking update at Search Engine Land.Twitter Starts Rolling Out Tweet Performance Analytics to More Users, From HubSpotTwitter is now giving some users access to a free analytics dashboard that will allow them to view the performance of their tweets. Aside from seeing how many favorites, retweets, and replies their tweets get, users will be able to sort their tweets by “Best, Good, or All” when running through their analytics. Users will also be able to download all of their analytics as a CSV file for offline analysis.For marketers or brands that have yet to opt into Twitter Ads paid program or be selected for this free release, these new tools will help give insight into how well their Twitter efforts are doing. With these new insights, brands and marketers will be able to tailor their content based to increase user engagement. To see if you have access, just head to ads.twitter.com and sign in with your Twitter credentials. Learn more about Twitter Analytics at HubSpot.What other marketing stories did you hear about this week? Share your favorites with us in the comments.Image credit: zhouxuan12345678 Topics: Originally published Jun 16, 2013 9:00:00 AM, updated February 01 2017 Hashtags Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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