Various party affiliates have, however, been making the rounds in vehicles in an effort to mobilise voters. One resident, who was offered a lift to the polling station told The Gleaner that she refused, as she has no reason to vote. Seventy – five year – old Mercelin Bennett says she will be willing to vote if she was provided with cooking gas. Bennett says she has voted in past elections, but will not yield unless her immediate needs are met, which at this time is gas to prepare her next meal. Voting in the community of Danvers Pen in the St Thomas West constituency is off to a slow start. Most of the persons at the Prospect Primary School polling station in the district are in fact election day workers, with actual voters few and far between.
An overseas-based Guyanese has donated in excess of $1 million in cash and other items to dismissed sugar workers in East Canje and Skeldon, Berbice, Region Six (East Berbice-Corentyne).A representative of the donor on Wednesday distributing cash gifts to dismissed sugar workersEach of the worker received $5000 along with lunch on Wednesday. Some of the former estate workers were also given school bags for their children. The donor, who asked for his name not to be published, left Guyana in 1982 at age 19.He told Guyana Times that in New York where he currently lives, many Guyanese are disappointed with the move by Government to close two of the three sugar estates in Berbice.In December last year, Government closed the Rose Hall and Skeldon Estates in Region Six, leaving thousands of workers on the breadline.Last year, 1851 workers were dismissed from the Skeldon Sugar Estate, 1181 from the Rose Hall Estate, 1480 from the East Demerara Sugar Estate and 251 from the Wales Sugar Estate.The donor said the Diaspora wanted to send a strong reminder to President David Granger that Region Six depended heavily on sugar and with the closure of two of the three sugar estates in the region; all other sectors have been affected.After several months of protest action by the dismissed workers backed by the Guyana Agricultural and General Workers Union (GAWU) Government gave the former workers half of their severance package and promised the balance before the end of the year.The full package was due to the workers upon their dismissal.Since then, commercial activity in East Canje and the Upper Corentyne has slowed significantly.According to the donor, the Guyanese Diaspora has over the past months been very supportive to the affected workers and their families. Regional Chairman David Armogan, who attended the donation ceremony, told Guyana Times that some of the workers have close family members living in the Diaspora and as such the impact of the closure is also being felt overseas, since they have to financially assist their relatives in Guyana.“It has put more stain on them because they have to be handing money and other things to send to their family members back home and some of those family members also worked with the estate before they left Guyana, so they understand what has happened and how serious it is. That is why whenever a Government Minister goes to New York, he or she is greeted with scores of protesters because those Guyanese recognise what the Government is doing to their country,” Armogan said. (Andrew Carmichael)
It is a BIG day in Chetwynd today; the first commercial wind turbines in the Province have arrived in their new home.Eight Vestas 3 MW turbines travelled on a 6,000 foot train, with each turbine blade alone taking up two rail cars.They will take up residence at EarthFirst Canada’s Dokie 1 Wind Project site, 40 km west of Chetwynd. They will be installed by the end of the year with another 40 turbines scheduled to arrive in 2009.- Advertisement -The project as a whole is expected to cost $360 million. When completed, the Dokie Wind Farm is expected to generate enough renewable energy to power approximately 34,000 homes.
Staff from the Specsavers including Liam Ward (event organiser) Brian Boyce, Gary Cassidy, Aidan Spence, Lorraine Gildea (Event organiser). of Donegal Devils pictured with Isobel Rodgers and Grace Boyle from The Donegal Hospice pictured at the presentation of the cheque for over €6,000 Photo Brian McDaidA team of hardy individuals from Specsavers in Letterkenny set out along with some friends for Bray in Co.Wicklow to take part in Hell and Back 2014.Billed as “Ireland’s toughest mental and physical endurance challenge” this would be a first for everybody.The group had spent the weeks prior training hard for this endeavor. Loraine Gildea celebrates at the finishOn the morning of the event we woke up to sunshine and clear blue sky’s, but by the time we had gotten through the 10 km course we were soaked through anyway, and literally covered from head to toe in mud (great for the skin).We overcome many obstacles including 10 ft walls, electric wire gauntlets and ice cold river crossings to name but a few. There were cuts and bruises all around but the one thing everybody took home with them was pride.Pride to have endured such an event and pride to have raised over €6000 for the Donegal Hospice.Despite the cold and mud everybody had a fantastic time, and you’d be hard pushed to find a better team spirit than the Letterkenny crew that day as nobody could have gotten through it alone. There are so many people to thank but the team would like to extent their deepest gratitude to everybody who donated to this great cause and to all the people who lent their support in other ways. Watch this space for this time next year.SPECSAVERS ‘MUCK IN’ FOR THE DONEGAL HOSPICE! was last modified: May 8th, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegaldonegal hospiceletterkennySpecsavers
FIFA 2014: German team that lifted the World Cup is emblematic of a country that has shed its horrid past
German players celebrate after winning the FIFA World Cup.Rainer Fassbinder’s classic 1979 movie The Marriage of Maria Braun is an allegorical tale about the moral complications and emotional cover-ups that surround Germany’s re-emergence as a strong state after World War II. Set between the war and 1954, the film’s,German players celebrate after winning the FIFA World Cup.Rainer Fassbinder’s classic 1979 movie The Marriage of Maria Braun is an allegorical tale about the moral complications and emotional cover-ups that surround Germany’s re-emergence as a strong state after World War II. Set between the war and 1954, the film’s heroine, Maria, thinks she has lost her husband at war, becomes the darling of a victorious American GI, kills him when the husband returns alive from the front, becomes the mistress of a wealthy industrialist as the German economy recovers, inherits his fortune in the 1950s and is set to be reunited with her first husband and about to live a life of luxury when she is suddenly killed in a gas explosion at her home.The explosion is the final scene of the film, and as the credits run one can hear football commentary for the 1954 World Cup final where West Germany won their first championship. ‘Deutshland ist Weltmeister’ screams the delirious commentator-while in the shot we see Maria Braun’s home go up in flames, her short life with all its sad secrets over, a new country reborn which can forget about the sins and complications of the past, rising again on the wings of the Wirtschaftswunder, ‘the German economic miracle’. In Germany, the World Cup is always about much more than just football.Germany first fancied themselves with a shot at the World Cup in 1938. After Adolf Hitler’s Anschluss of Austria excellent Austrian players were incorporated into a ‘Greater Germany’ team (though perhaps the greatest Austrian player of all, Matthias Sindelar, refused to take part in the Hitler-Mannschaft [football team] and went on to commit suicide in 1939). As with other areas of Nazi sports, the German football team had a strong ideological dimension, meant to prove Aryan superiority over inferior races. However, the German team had only managed fourth place in the 1934 World Cup, and were knocked out by minnows Norway in the 1936 Olympics. 1938 was meant to right all this-only for the Germans to draw 1-1 in their opening game against the Swiss in their first game, and then humiliatingly knocked out 4-2 in the replay.advertisementBut the tournament had some solace for fascism: Benito Mussolini’s Italy beat Hungary 4-2 in the final to win their second World Cup on the trot (football was much more important to Mussolini than Hitler, who saw more value in boxing and individual sports).West Germany were barred from taking part in the 1950 World Cup, and the 1954 edition was the first time the national anthem was played at an international sporting event since the War (though the stanza about ‘Deutschland Uber Alles’ was cut). In the final, the German team were expected to be defeated by the all-conquering Hungarian team lead by the greatest player of his generation, Ferenc Puskas; the Hungarians had already thrashed them in a qualifying round. But after the Hungarians streamed ahead 2-0, the Germans pulled the game back to 2-2. They had no stars like Puskas but the weather was on their side: it was raining heavily and the Germans had the advantage, thanks to a new type of boot with innovative screw-in studs designed by a little-known company called Adidas. The Germans scored again after the break, and Puskas had a late equaliser ruled out for off-side. In Germany the match became known as the ‘Miracle of Bern’, the triumphant sporting symbol of Germany’s ‘Economic Miracle’. West Germany’s next World Cup Final win came in 1974 when they again managed to get the better of the greatest player of his generation, Holland’s Johan Cruyff, with a tenacious team display. But the most important political game in the 1974 World Cup had actually come in the first round, when West Germany played East Germany in a showdown between Communism and Capitalism. The tournament was overshadowed by the Cold War: the USSR had dropped out after refusing to take part in a match against a Chile where the US-allied General Augusto Pinochet had just ousted the Soviet sympathetic Salvador Allende in a coup d’etat; there was intense security as Germany was terrorised by the ultra left group Rote Armee Fraktion. The West Germans were clear favourites in their game: they were European Champions, with a core from the European Champions Cup-winning team of Bayern Munich, captained by Franz Beckenbauer. But the East Germans managed to frustrate their Western ‘brothers’ and won the match 1-0. Both teams had qualified for the next round by that point-but it was still a great moment for East German pride.advertisementThroughout the Cold War decades the West German team was one of the few ways Germans could confidently express their patriotism without feeling WW II awkwardness, and with Germany essentially barred from the geopolitical scene it became not so much a continuation of politics as its substitution. The West German team that evolved towards the end of the Cold War was everything Germany could never dare to be in diplomacy: Teutonic, powerful, self-confident. They peaked in 1990, in time with the West’s victory in the Cold War, with the man-machine Lothar Matthaus leading a Valkyrian team to beat Argentina: the losers again featuring the world’s greatest player, Diego Maradona, who like Cruyff and Puskas before him, could not conjure a victory against the less spectacular but more united Germans.1990 was the high water mark of West German postwar success. After the two Germanies were reunited, both the economy and the national team were expected to become superpowers: an idea that made many surrounding countries uncomfortable. Were we about to see a re-emergence of bad, bullying Germany? Instead the German economy slowly slumped, dragged down by costs of paying for the East and a burdensome welfare state. The team dwindled too: they reached the 2002 World Cup Final by luck and were easily blown away by Brazil. It was as if a reunified Germany was almost scared of being too successful and overbearing.Slowly, since 2004, a new German team has been reemerging. Except it’s a different type of Germany, not Aryan at all but made good with immigrants like Mesut Ozil, Sami Khedira, Jerome Boateng, Mario Gomez, Miroslav Klose. By winning the 2014 World Cup with such a globalised team, the demons of 1938 have been put to bed (though some things never change: again a unified German team beat the world’s best player, Lionel Messi). This globalised Germany is one which the nation can back with no remnants of Nazi hangups, it becomes acceptable to be patriotic as the patria (homeland) becomes less German. And at the same time Germany has re-emerged as the superpower of Europe. Except it’s no longer a case of other countries wanting to hold them back: “I will probably be the first Polish foreign minister in history to say so, but here it is: I fear German power less than I am beginning to fear German inactivity,” Radek Sikorski said in 2011, as he hoped for Germany to be more assertive in the Eurozone crisis, and as he no doubt hopes now that Berlin will stand up to Russia’s Vladimir Putin. Germany is reclaiming its geopolitical status, but that will mean letting go of some of the benefits of being diplomatically neutral- such as being able to do business with everyone and never thinking of the geopolitical responsibilities (the German business lobby is the most involved in Putin’s Russia, is among his greatest supporters and has been vocal in stopping Berlin from sanctioning the Kremlin). Let’s just hope German Chancellor Angela Merkel is as good at her job as its football team’s coach Joachim Low is at his.advertisement
Q: What are your five favorite blogs? (Other than the HubSpot blog!) June 2006 keyword analysis A: I’ve written about 1,800 posts over the last 5 years so it’s a bit tricky to pick just one. Online Marketing Blog A few specific posts that are top of mind: Q: Blogging and social media may work for some technology-focused businesses, but what about businesses in more traditional industries? Do blogging and social media work for everybody? . The man who currently owns that spot is Lee Odden, a successful online marketer who, in addition to running a his popular blog, is CEO of in the top spot. A: I started blogging for . in The web has become very social and will continue to do so through technology that enables content sharing and connections. Search engine optimization is at the core of what we do in all our practice areas. Blogging and social media marketing efforts affect SEO and vice versa. Direct Marketing vs Social Media Marketing Make no mistake, measuring return on investment for marketing channels that are not direct response takes some creativity. But it is there and definitely measurable. to learn how to create a thriving inbound marketing blog. Q. What impact has your blog had on your business? Q: What’s your favorite blog post that you’ve ever written? Why? That’s valuable real estate — over 700 searches per month, according to our . Lee was kind enough to spend some time earlier this week answering questions about his blog and online marketing. Q: How long have you been blogging? A: Blogging, SEO and social media are all intimately intertwined. I don’t see them as completely different marketing channels, although there are distinct metrics for each. Dec 2003 What’s important is the mix that will best help the client reach their goals. Marketing on the social web is about helping customers reach their goals. Consumer information discovery increasingly involves more than just search, so involving blogs and social media to some extent is almost always a part of every client engagement. If we can see opportunities for our clients to reach and engage their customers in specific areas of the web AND it can be measured, then we’ll make recommendations accordingly. I like a lot of the Top Rank Online Marketing because the majority contain great information and many are entertaining. A: The first thing to do is “listen” and pay attention to what others are blogging and doing within social communities. It’s simply not effective to publish and promote content via blogging and social media without being a participant. Get involved by subscribing to other blogs on and off topic to get an idea of voice, frequency and etiquette. Join social networks and connect with other like-minded people, share opinions, content and interact. Then you’ll have a foundation for going forward with your own blogging and social media marketing efforts. TopRankMarketing.com I’d also recommend using an outside consultant that clearly practices what they preach. Getting advice from an experienced blogger/social media participant can save time, embarrassment and money. That’s a big part of what TopRank does in our blog and social media marketing practices: serve as a guide to help clients help themselves. If you search Google for “marketing blog” chances are you’ll find A: Measuring the return on any marketing investment starts with setting goals. Knowing the audience, your objectives, a strategy and mix of tactics for reaching those objectives all lead up to the measurement piece. Internet marketing offers amazing metrics, far beyond what many offline marketing and advertising expenditures return. Webinar: Blogging for Business Digital PR and SEO: Social Media Monitoring A. Online Marketing Blog has been instrumental in growing our business. It generates daily new business inquiries, weekly inquiries from the media as well as candidates and marketing partners. Over 5 years we’ve posted over 2,000 articles on internet marketing topics and have been recognized in many ways for that besides growing revenue, which of course, is what pays the bills. A: We manage a list of over 500 blogs on our Q. In addition to advising companies on business blogging, your company offers search engine and social media marketing services. That’s a lot of different things. Do you advise clients to get involved in all of them? Is there one channel that’s best? Or most important? so I have a lot more than 5 favorite blogs. Originally published Jan 16, 2009 8:52:00 AM, updated October 18 2015 A: In terms of traffic, “25 Tips for Marketing Your Blog” posted in We identify expectations, business needs and reconcile those with goals for a marketing program. SEO is easier to measure in terms of a direct association with revenue. Blogs can be measured in that way too. Getting ROI measurements out of social media and blogging efforts most often comes from an association with other known channels. For example, if a blog ranks well in search engines, then the cost per click can be identified for those keyword rankings and a valuation can be calculated. If social media or a blog post result in media coverage, then a value for what it would cost to hire a PR firm to earn that coverage can be associated as a return on the social media or blogging effort. Content Distribution Networks A: Great question. Running our business in terms of day-to-day operation has little to do with our blog. In terms of marketing and building thought leadership, it would certainly be possible to have a successful marketing program without a blog. It would involve other social media communication channels that allow two-way communications, frequent updates, engaging information sharing, etc – many features of a blog. However, with all that functionality contained right within blog software, I’d prefer to use blog software as a preferred way to create and promote content that inspires the kinds of conversations leading to new business, improved credibility and confidence in the TopRankMarketing.com brand. Q: Could you run your business without your blog? A: Within our organization my functional responsibilities involve our organization’s business strategy, business development, some training and marketing. Most operational duties are handled by my business partner, Susan Misukanis. The marketing portion of my job is to be the public face of our organization speaking at about 15 events a year and being social on the web via TopRankBlog.com, Twitter, Facebook, LinkedIn and other social channels. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BIGLIST Q: What do you tell your clients when they ask about the ROI of social media, blogging or SEO investments? Q: What’s the most popular blog post you’ve ever written? A: Sometimes blogging and social media do not make sense for reasons other than a specific industry mis-match. If a company doesn’t have the resources or appreciation/understanding of how blogging and social media work – tech biz or not – it shouldn’t bother. At least not until they make efforts to get up to speed with internal staff and/or via outside resources. Back to your question. Wherever there are people talking online about a topic, there is an opportunity for blogging and social media. Industry is irrelevant to predicting the viability of incorporating social media into an organization’s marketing and communication efforts. It’s the customers that matter and if customers or potential customers are involved with and influenced by blogs and social media, then companies that serve those customers should participate. If not, their competition will. Q: When you’re not blogging, you run an internet marketing business — can you describe what you do? Want to learn more about publishing a blog on your business website? Download the free webinar Q: What advice would you give to a small business owner or professional marketer who’s just starting out with blogging and social media? has been the most popular. interviews we’ve done with SEO and social media people
Topics: Originally published Nov 19, 2009 8:30:00 AM, updated February 01 2017 Salesforce.com Salesforce’s homepage includes three distinct calls to action above the fold: one that attracts people to their conference, another that gets people to a landing page, and yet another that places people in front of a demo of the software (a great example of secondary and tertiary offers.) One of the remarkable things about Salesforce’s calls to action is the simplicity of their design. Each one is a simple rectangular button with rounded corners, red outlines and simple text – and that’s it. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub . Calls to action are the gateways that your visitors must click through to become leads. If your calls to action aren’t optimized and attractive to your visitors, they are less likely to complete the actions you want them to on your website. Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages.As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action are often the most effective . By keeping it simple, you should be able to brainstorm and design some calls to action that really work.Whenever I start any creative project, I typically look at what other people have done for inspiration and ideas. If you’re stuck and don’t know how to portray your offer to your visitors, have a look at some of the examples below. These companies have nailed it down to a science; their calls to action convert their visitors into leads (or customers) and you should use their ideas to your advantage. Mozilla What I like about Mozilla’s call to action is that it gives a clear indicator of what a user can expect when they click on the button.The offer is laid out in front of the visitor; They get 1 Firefox download and it’s free. Clear. Easy. Attractive. The other remarkable thing about Mozilla’s call to action button is its size. It’s BIG! It sticks out on the page and draws your attention. Basecamp – 37 Signals The calls to action that 37 Signals feature are a little over the top. Check out the homepage of their Basecamp product and you’ll see what I mean. Basically the entire page, or at least everything above the fold, is a call to action. Their text is hierarchical, they employ lots of attractive images (of their products), and they top it all off with a big, fat button for the user to click on. Notice that on the button there is some text that indicates what the users can expect: a free, 30-day trial of the product and a super fast sign-up process. Remember, an effective call to action is always visible, attractive, and matched to a compelling offer. Regardless of how much time you decide to spend designing calls to action, always install the end product above the fold so that you can convert more of your visitors into leads and customers. Creating effective calls to action are a crucial piece to achieving inbound marketing success and often the most overlooked. What calls to action do you think are the most effective? What are your biggest questions about creating calls to action? Tell us in the comments! Commercial IQ The nice thing about Commercial IQ’s call to action is that it’s action oriented and attracts the visitor’s eye. They also follow other call to action best practices by placing the button up high on a page on a background that contrasts with the color of the button. The user can see the button really easily and they know exactly what to do. Calls to Action Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BarackObama.com Regardless of your political affiliation, you have to admire the marketing effort of the Barack Obama team during the 2008 campaign, most notably their inbound marketing efforts. Check out their calls to action. First of all, there are 3 above the fold (visible) on the front page. One of them rotates which incorporates 2 more into the mix. All the calls to action are well-optimized, too. They begin with a verb, are action-oriented, and each of them are simple and concise. You know what you’re getting and what to expect when you click on any button on BarakObama.com
marketing analytics . You may come across an app that lets you organize your analytics in a way that helps you get more out of measuring your marketing. The gallery is chock full of tools to help Analytics users understand their web stats. It is currently divided into 12 categories, including business intelligence, campaign management, content management, data collection, e-commerce, , mobile solutions, phone call tracking, reporting tools, Originally published May 5, 2010 12:57:00 PM, updated October 20 2016 they should be Google’s Analytics Application Gallery Learn how to measure the effectiveness of Your web site. If you’re a Google Analytics user, take some time to browse the new gallery and check out Google’s Topics: If you’re a marketer, web analytics (different from Today’s launch of will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics’ reach deeper into specific areas like eCommerce and content management. search optimization ). Analytics help you determine how each of your initiatives are performing and can indicate whether you need to change or improve upon your existing programs. In a nutshell, web and marketing analytics ) are a significant part of your marketing programs (and if they aren’t, Google Analytics Have you taken a look around the gallery? Are any of the offered tools useful to you? Share some of your favorite Google Analytics apps in the comments below. help you determine the ROI of your marketing efforts. Why is this helpful for marketers? Editor’s Picks email marketing Download the free video Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Trying to get more out of your Google Analytics? , site audit, and widgets & gadgets. Currently, there are 38 available apps, though this number will continue to rise as developers submit their new apps to the gallery. to learn how to measure the effectiveness of your web site. Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website
What other advice would you suggest when creating successful email offers? Learn how to generate more inbound leads using SEO, blogging, and social media. The title has to be succinct, but also crystal clear. Inbound Lead Generation Kit How many spam emails do you open that say something like “Free Yacht Just Click Here”? Probably very few, but I bet the email saying “Getaway in the South of Spain” grabs your attention quite a bit more often ( Jetsetter does a great job of this). 2) A Solid Offer (3 minutes) We recently found out that A common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you’ve got nothing. Spend the most time of your 10 minutes around your sexy, clear title. 1) Witty Title (4 minutes) 4) Send It and Forget It (1 minute) Here is a great example and proof that the title caused me to open it: Make it personal and make it count. The more customization in the email itself the better, greeting by first name if your program allows is excellent. If not, don’t sweat it, focus more on what they find within the email body itself. When you get to the body trim the fluff and give just enough information for someone to know what they are getting. An example is one HubSpot launched last week for one of our webinars around lead generation; simple, sweet and letting you know what you will be spending 45 minutes on: sex sells on Facebook If you have the right methodology, creating a killer email offer can become less painful. Try Following the steps below the next time you sit down to create an e-mail offer. for tips and tricks to drive more leads and business to your site. If you want a prospect to open your email then it all comes down to the right title. Originally published May 20, 2010 3:00:00 PM, updated October 20 2016 Photo Credit: This simple change can be incredibly effective, a recent customer of mine had previously never used landing pages or content on their site for simple email marketing. By taking an old white paper that was buried on the site and distributing it to a small portion of their database a lead goal of 3 was achieved in 2 minutes with nearly 30 leads coming in over 24 hours. Their lead goal was 50 a month and simplicity got them 30 in one day. sindesign 3) Make It Easy To Convert (2 minutes) , well we probably could have guessed that, but it is important to make your e-mail titles sexy and compelling. Download the free kit Topics: Opening the email to find an applicable offer inside should be said without being said, the key here is to make sure your e-mail links to a landing page that includes a few key elements. The most important element is a clear path for people to follow in regards to what the offer is, how it will benefit them, and what YOU want them to do, such as filling out a lead conversion form. Ron Popeil, the infamous infomercial rotisserie king, knew the way, you really do have to set it and forget it. It’s gone, so stop thinking about what you could have done differently or perhaps better. Instead, take a minute, step back and think about what you can do to improve future offers. Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory.”Sure,” you must be thinking. “And in other news, the sky is blue.”Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral?According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” And when executed well, that virality can last for a while — in fact, I don’t know about you, but one of my favorite ways to reminisce about my childhood is to ask my peers, “Remember that old jingle that went like … ?”Free Guide: How to Create Video to Increase Engagement So not only have we hand-picked our favorite viral marketing videos below — we’ve also explained what we believe makes them so effective. And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. So, let’s get right to it, shall we?6 Viral Video Marketing Examples1) Dallas Zoo & Bob Hagh: Breakdancing GorillaThe VideoWe start off with a bit of an unusual example. It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool. Check it out: Why It WorksLet’s face it: Generally, what goes on in the bathroom stays in the bathroom. It’s a taboo topic — but it’s one that everyone experiences, and one that Poo~Pourri approaches and communicates with bravado.This brand’s products were created to solve a problem that people typically don’t like to discuss publicly, but still needs to be resolved. So Poo~Pourri created video content that says, “Hey, we’ll address and talk about it, so you don’t have to.”What are some of the discomforts/uncomfortable topics around the problem that your product seeks to resolve? Start a conversation about them — the one that your customer wants to have, but is too embarrassed to do so.And guess what? It doesn’t have to pertain to bodily functions. It can also be about bigger grievances, like wanting to quit your job. That’s the approach that HubSpot has taken with its Summer Startup Competition, for which we created the video below. The opening line? An unabashed declaration of, “Quit your job.”So, there you have it. From tear-jerking to hilarious, these viral videos illustrate the endless possibilities of how your brand can create similar content — the kind that could keep people talking about it far down the road.What are your favorite viral video marketing examples? Let us know in the comments.Want more tips for creating video content? Check out this data on the state of video marketing.Editor’s Note: This post was originally published in September 2010 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Jul 7, 2017 6:00:00 AM, updated July 12 2019 Within less than a week, the video was picked up by the likes of CNN, Maxim, and ABC, to name a few — just have a look at the search results for “dancing gorilla maniac.”Why It WorksHow many times have you watched a video and thought, “This reminds me of … “? That’s precisely what Hagh did here — took a video that was already cute, and added something simple to make it even more shareable.After Hagh’s “enhanced” version of the gorilla video went viral, I resolved to start observing those fleeting moments when I think to myself, “Wouldn’t it be funny if … ?” And while there’s no guarantee that acting on those thoughts would have viral results — and we wouldn’t recommend investing a ton of time in something that isn’t likely to pay off — Hagh’s experience makes us say, “You never know.”So start paying attention to what you normally think of as silly ideas, and if there’s a low-effort opportunity to act on them, do so — but don’t just do it once, and pay attention each time, analyzing any metrics that you’re able to pull around performance. See who responds to each experiment and how, and it could inform your video marketing strategy.2) Dollar Shave Club: “Our Blades Are F***ing Great”The VideoThe video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos — of which there are more than 50 — it remains the brand’s most popular, with over 24 million views. “Even nanophysicists need to have a little fun,” the video’s description reads, explaining that, to make the video, “IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules … all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times.” Today, it holds the Guinness World Records™ title for the World’s Smallest Stop-Motion Film.Why It WorksRe-read the first part of the video’s description. “Even nanophysicists need to have a little fun.” Replace that job title with any other, and depending on your industry, it could apply to your work, as well. All marketers deserve to have a little fun. The question is, “How?”It presents another opportunity to start paying closer attention to those “Wouldn’t it be cool if … ?” thoughts, and thinking about how you can actually act upon them to create remarkable content. That’s especially important in B2B marketing, where creatively communicating your product or service in an engaging way is a reported challenge.So, we’ll say it again: Write down your ideas for cool things to do, and present them at your next marketing conversation with a plan for implementing them.P.S. Want to see how this film was made? Check out that bonus footage here.4) TrueMoveH: “Giving”The VideoTrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. Video Marketing Topics: Why It WorksThis example is an interesting case of co-marketing. Tripp and Tyler made the video in partnership with Zoom, a video conferencing provider — but Zoom isn’t mentioned until the end, when the story being told in the video is largely over. It’s as if the video says, “Ha ha, don’t you hate it when that happens? Here’s a company that can provide a solution,” and then quietly exits.What are some of the biggest annoyances your customers or personas have to deal with? Do they align with the problems that your product or service is designed to solve? If the answer is “no,” then, well … you have some work to do.But if the answer is “yes,” find the humor in those problems. They say that “art imitates life,” so don’t be afraid to act it out, and use these common frustrations to create engaging content.6) Poo~Pourri: “Imagine Where You Can GO”The VideoPoo~Pourri, the maker of a unique bathroom spray, is known for its vast array of viral videos. And while we’re a bit too bashful to share its most popular one on here, here’s another one — which has earned over 13 million views — that’ll give you a general idea of what the brand is all about. I added some music to this. pic.twitter.com/UwjhTKpaeu— Bob Hagh (@BobHagh) June 22, 2017 But as if that wasn’t already fun enough to watch, Star-Telegram Video Producer Bob Hagh noticed that the gorilla’s “choreography” bore a striking resemblance to a routine from the movie Flashdance, which was performed to the song “Maniac.” Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. We’re not crying. You’re crying.Why It WorksLet’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “Puppy Love” Super Bowl ad which, in January 2016, Inc. called “the All-Time Most Popular Super Bowl Ad.” They’re popular, and people continue to talk about them long after they’ve aired. That’s because they invoke empathy — and that can highly influence buying decisions, especially when there’s a story involved.This video tells a story. It follows the tale of a man who was unequivocally generous throughout his life and, in the end, repaid when it mattered most. The best part: Not once throughout the story is the brand mentioned. In fact, it isn’t until the end that TrueMoveH’s general business category — communication — arises.Start with your industry. Then, think of a story you want to tell — any story at all, as long as it invokes empathy. Then, figure out how that story ties back to what your brand does, and use it to create video content.5) Tripp and Tyler & Zoom: “A Conference Call in Real Life”The VideoThen, there’s the flip side of empathy — the kind that takes some of life’s biggest annoyances and applies humor to them. That’s exactly what podcast hosts Tripp and Tyler did in the video below, to illustrate what a conference call would look like if it played out in real life. Why It WorksThere’s something to be said for putting a face to a brand — in this case, it’s Dollar Shave Club’s founder, Michael Dubin. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. In other words, viewers like it when the people behind a brand advocate for it.That’s exactly what this video does — and following its success, Dubin hasn’t disappeared into the shadows, and to this day, continues to personally appear in the vast majority of Dollar Shave Club’s videos.We get it. Founders and executives are busy. Where the heck are they supposed to find the time to appear in all of these marketing videos? To us, the answer is: They make the time. By publicly making that investment in their respective brands’ content, an executive sends the message that she still believes in her brand, and that she hasn’t let its success change her character. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication — it works.3) IBM: “A Boy And His Atom: The World’s Smallest Movie”The VideoHere’s another video that you can file under: “Oldie, but goodie.” Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services — but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack