Erik Karlsson to play Game 5, but Sharks are making one lineup change

first_imgSAN JOSE — Defenseman Erik Karlsson dressed for Game 5 of the Western Conference Final against the St. Louis Blues but the Sharks did make one lineup change for Sunday’s matinee.Forward Micheal Haley was reinserted into the lineup and Marcus Sorensen was a scratch. Sorensen, who played 9 minutes and 8 seconds in Game 4 of the series, a 2-1 Sharks loss, did not take part in pregame warmups Sunday morning.Haley came … Click here if you’re unable to view the photo gallery on your mobile device.last_img

Read More

Humboldt State men’s basketball adds D-I talent, begins 2019-20 campaign Friday

first_imgThree NCAA Division-I senior-transfers all hailing from Compton decided to reunite for their final collegiate season.Humboldt State University men’s basketball will gladly play host.The Lumberjacks open up the 2019-20 season on the road at Point Loma Nazarene University Friday night at 7:30 p.m. inside Golden Gymnasium.The three senior transfers, Leland Green, Rob Lewis and Raysean Scott Jr., will be on the count for tip-off and look to be nightly starters for the ‘Jacks throughout the …last_img

Read More

Is SETI Morphing Its Mission?

first_imgLook at the mission statement at the website of the SETI Institute: “The mission of the SETI Institute is to explore, understand and explain the origin, nature, and prevalence of life in the universe.”  What happened to the aliens?  The word “intelligence” is not found in their mission statement.  It sounds indistinguishable from the mission of Astrobiology (which does not care whether the life is intelligent).  A look at the dozen activity boxes on the home page only reveals two or three that seem clearly relevant to the Search for Extraterrestrial Intelligence.    Further indications that the SETI Institute is morphing its mission into a bigger tent can be seen in the News links: a report on the Leonid meteor shower (this is about planetary science, not SETI); an interview about the ethics of space exploration (that’s human space exploration, not Star Wars); an interview with a young scientist studying extremophiles in salt ponds on earth (that’s regular biology); and an airship-based investigation of climate change (that’s political science – 11/26/2009).  Only at the bottom of the column is there one clear article about SETI.    For some reason, Space.com dropped its link to weekly news articles from the SETI Institute.  These used to be clearly noted on the top title bar.  “SETI Thursday” is gone.  The last two articles did not deal with SETI: Sept. 2009 dealt with the institute’s “Adopt a Scientist” program, and Oct. 2009 was a review of the movie 2012..  The link Space.com/SETI only lists previous articles.    The SETI project has long been lampooned in some quarters (notably the Senate; 04/17/2006 and 11/18/2005 commentaries) but supported with almost religious fervor in others (09/24/2005, 06/03/2006).  Carl Sagan used to promote the search as the noblest ambition of the human species.  It’s not clear why Space.com and the SETI Institute appear to be downplaying SETI at this time.Who knows; perhaps the economy has affected funding and, like a private company, they feel the need to diversify.  Perhaps Paul Allen is re-evaluating his charitable contributions (10/12/2007).  Perhaps the public is losing interest in SETI after 50 years of failure to find anybody out there.  Or perhaps SETI advocates are smarting from accusations that they are using intelligent-design methods inconsistent with their Darwinian world view (see 12/03/2005 and this Brett Miller cartoon).  Astrobiology is a bigger, warmer tent.  The life can be microbes on planet Xircon Z589 and an astrobiologist will be happy.    That was not, however, the mission of SETI.  Jimmy Carter wrote on the Voyager record that “We hope, someday, having solved the problems we face, to join a community of galactic civilizations.”  SETI scientists don’t want to join a community of slime (do they?); they want to talk with sentient beings like ourselves.  Has SETI become impolitic again?  For the time being, discretion seems to be calling the SETI Institute to de-emphasize its raison d’etre and pretend to be regular scientists – studying earth life, meteors, climate, extrasolar planets, and normal astronomy.    If their mission has changed, so should their acronym: SETL, the Search for Extra-Terrestrial Life.  Or SET: the Search for Extra-Terrestrial whatever.  Or SE: the Search for Extra whatever.  Or just S: Search.  You don’t need radio telescopes for that.  Google is free – and you’ll find lots of aliens.(Visited 81 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Read More

Meet a top social entrepreneur

first_imgPaul Matthew visits a roadside wellness centre in Kenya and talks to Kenyan truck drivers. (Image: Virginie Lepetre) The North Star clinics are open after hours when drivers have parked for the night. (Image: North Star Alliance) North Star staff go “door to door” to raise awareness about the services offered at the roadside wellness centre in Mwanza, Malawi (Image: North Star Alliance) MEDIA CONTACTS • Robin Landis  Marketing and Communications   +254 (0) 736 300 413 RELATED ARTICLES • Software speeds HIV diagnosis • SA’s second health train rolls out • Board game makes Aids education fun • SA’s first green transport service Wilma den HartighSouth African social entrepreneur Paul Matthew’s pioneering work in HIV/Aids prevention in the road freight industry is making an important contribution to finding innovative healthcare delivery models for Africa.Matthew’s commitment to this cause has just won him a place among the continent’s top five social entrepreneurs, named by the Schwab Foundation for Social Entrepreneurship, a sister organisation of the World Economic Forum (WEF).Speaking from Addis Ababa where the proceedings of the 2012 WEF Africa are underway, Matthew says that the recognition of his work – which spans over 20 years – is a great honour.“There was such a build up to the awards ceremony last night, and it is only this morning that it is all starting to sink in. Only now I have been able to reflect on it,” he says.Matthew received the prestigious accolade for his foresight in establishing an organisation, known as the North Star Alliance, to address the impact of HIV/Aids on mobile workers such as truck drivers in Africa.The North Star Alliance is a cross-border HIV prevention initiative that has set up a network of roadside wellness clinics along key transport routes in Africa, such as border posts or transit towns where large numbers of trucks stop and sex work and other informal trades flourish.What makes this particular initiative so important is that it is very much in line with the WEF’s objective to find new ways to deliver healthcare to communities in Africa.But many years ago when Matthew first got the idea to establish a project that could take HIV education to the road where truck drivers spend most of their time, he had no idea that it would achieve success of this scale.“Never in my wildest dreams did I think I would stand on a stage and receive this award,” he says.North Star’s wellness clinics are open to everyone, but they are designed for the specific health needs of truck drivers and other mobile populations. They provide prevention and treatment services such as HIV counselling and testing; treatment for sexually transmitted infections; basic health services; information and education and behaviour change communication.“South Africa is ahead of the rest of the continent when it comes to HIV prevention in the freight industry, but elsewhere in Africa there is a major need for such services,” he says.Small beginnings on a cold nightHe remembers the humble beginnings of the project, particularly the very cold nights on the N3 highway, one of South Africa’s most popular transport routes.“While I was at the ceremony last night, I remembered sitting in an ambulance next to the road on the N3 highway near Harrismith,” he recalls. “I remember asking myself what I was doing.”This was the first pilot project to gauge how truck drivers responded to the idea.“I was with a nurse and we set up a tent near one of the popular truck stops to encourage drivers to come in,” he says.At first only a few drivers made use of the facility, but by the end of the week as the trucks travelled further news got out about what was on offer and more people were visiting their tent.“The model works well because the clinics are where the drivers pull up,” he explains. Along South Africa transport routes, the centres are set up at truck stops but in other countries, they are stationed at border posts and hot spots along the transport routes.Why truck drivers?Matthew, who is North Star’s Africa director, has been working in the education and health sectors most of his career. He realised that taking HIV prevention to the road, where the drivers are, is vital.The issue of health and mobility came under the spotlight during the 2003 – 2005 Southern Africa food crisis, when world food programmes struggled to find enough truck drivers to deliver relief food to communities.In terms of freight transport, truck drivers are important for the economy as many businesses in Africa rely on them as a resource.North Star’s observation at its inception was that with the incidence of disease being so prevalent, the numbers of drivers available to transport freight has, over time, decreased dramatically.Their research showed that simple factors such as limited operating hours and the location of health services are huge barriers to healthcare provision. For instance, there may not be suitable large vehicle parking or the health facility may be closed in the evenings.The North Star clinics are open after hours when drivers have parked for the night.“The life of a truck driver is harsh. Once a driver leaves the depot, he is away for up to three weeks on the road without access to healthcare,” explains Matthew.He says that once started the project, he quickly realised that the clinics couldn’t only provide healthcare for truck drivers exclusively – sex workers on route and surrounding communities also needed help. “Now our clinics are also providing treatment to these people.”Working with governmentsThe initiative has the support of many transport companies and because it is a public- private partnership, North Star also works closely with governments in various countries to align its healthcare offering with local state programmes.“Whenever we set up a new clinic in a specific area, we sign a memorandum of understanding with the ministry of health in that country,” explains Matthew. “In some countries our clinics complement their healthcare provision services by acting as a satellite to what they are doing.”Sometimes the respective governments provide staff and medical supplies for the clinics, but otherwise it is up to North Star to raise funds to employ nurses and buy medication.Expanding its reachNorth Star operates in 19 countries including Burundi; Côte d’Ivoire; Benin; Zimbabwe; The Democratic Republic of Congo; Nigeria; Rwanda; Swaziland and South Africa.Since opening its first centre in 2005 in Malawi, North Star has set up 22 additional centres in 10 countries across the continent.“North Star has exciting new projects on the card,” he says. “In the next 12 months we will upscale the clinics to include mobile container clinics that can travel around.”Matthew says they are setting up a commercial arm of the project, in partnership with fleet safety management company Fleet Forum, that will focus on safe driving practices such as driver skills and managing fatigue.The initiative, which launched in a pilot phase at the beginning of May, makes use of an innovative training approach that communicates with drivers via CDs that can be played in trucks – an ideal means of communication for drivers who are always on the road.The recording on the CD is structured to sound like a radio programme with a disk jockey that plays music, carefully selected, based on research, to find out what type of music drivers enjoy.“The training module comes where radio stations usually play adverts between songs. Instead of adverts, quick information on driver safety will be played,” he explains.Bringing about social changeSelected from more than 500 candidates, the work of Africa’s social entrepreneurs has been set apart as examples of how entrepreneurship in the public interest can transform the continent.Matthew’s groundbreaking work in area of HIV/Aids and healthcare provision, two of the continent’s biggest challenges, is making a significant difference to the lives of thousands of people in Africa.last_img read more

Read More

The Editing Genius of Michael Kahn

first_imgMichael Kahn is one of the most successful film editors in the business. Here’s an in-depth look at his legendary career.Top Image: Steven Spielberg and Michael Kahn via Empire MagazineThe most interesting thing about legendary editor Michael Kahn isn’t that he started by editing Hogan’s Heroes, or that he became Steven Spielberg‘s go-to editor. No, the most interesting thing about Kahn is that he never really wanted to be an editor in the first place.He began his journey working in a New York mailroom and slowly moved up the ladder to become an apprentice. He advanced to assistant editor and finally head editor of the classic television series Hogan’s Heroes. From there his career shot off like a rocket.Let’s take a detailed look at his classic career, one that made Edgar Wright say:We were shown a montage of Michael Kahn’s credits. It was possibly the most epic, daunting and yet inspiring body of work I’ve seen at any awards show, technical or otherwise.The ApprenticeKahn began his career producing commercials for a New York ad agency, but soon found himself working in post-production after being offered a job at Desilu. The production company was owned and operated by the legendary television duo Desi Arnaz and Lucille Ball, but Kahn found himself being essentially the “male secretary” for editorial supervisor Dann Cahn. He became Cahn’s apprentice and was soon urged by John Woodcock to join the union.By joining Woodcock, the young Kahn would begin working on his very first television show, The Adventures of Jim Bowie. Kahn would say, “It was a wonderful time to be in the editing business because we had fourteen or sixteen shows on the air. Some were comedies and some were dramas.” Kahn would learn valuable lessons at this stage of his career, lessons such as discovering how to manipulate the film to do what he wanted it to.Video from WesternsTvCutting for TelevisionBy the 1960s, Kahn moved up from an apprentice to assistant editor and began working toward the ‘8 Year Rule.’ This was an old rule that editors followed that dictated they had to work professionally as an assistant editor for eight years before they could edit a film or television show as the main editor.A friend of mine, Jerry London, got a chance to work on Hogan’s Heroes; he did the pilot. He said, ‘If you come with me as my assistant, after the fifth or sixth show I’ll make you the editor.Jerry London was true to his word. Michael spent the next six years of his career editing over 130 episodes of the classic comedy series.Video from Manhattan Edit WorkshopFrom the success of Hogan’s Heroes, Kahn was able to garner attention which led to his move from television editing to film editing. His first film was a drama called Rage, directed by Oscar-winner George C. Scott. Kahn would utilize the techniques he learned as an apprentice (such as the use of slower cuts) to impress Scott so much that he requested to work with Kahn again on his next film The Savage is Loose. This extended collaboration would garner Kahn editing jobs on films like The Devil’s Rain, The Ultimate Warrior and The Return of a Man Called Horse.Directors started saying ‘hey, that’s an interesting idea, I didn’t think of that.’ And that sort of encouraged me on, then I tried other things – I kept trying things. And directors seemed to appreciate it – Michael Kahn, Editors GuildClose Encounters with GreatnessBy 1977, Michael Kahn was already having great success in the film industry when a young director named Steven Spielberg, fresh off the success of Jaws, came looking for an editor to cut together his sci-fi epic Close Encounters of the Third Kind. Kahn once remarked that cutting his teeth in the fast-paced environment of television set him up perfectly to work with Spielberg, who works quickly and captures a wide range of coverage.Video from Manhattan Edit WorkshopThe result of this collaboration would be multiple Oscar nominations for the film and Kahn’s very first nomination for film editing — an award that he would lose to Paul Hirsch, Marcia Lucas and Richard Chew for Star Wars.Kahn quickly picked up more work during Spielberg’s down time, editing Eyes of Laura Mars for Irvin Kershner and Ice Castles for Donald Wrye. After these two films, Kahn would see a string of hit films come to him from Steven Spielberg, as well various other directors like Robert Zemeckis, Richard Donner, Frank Marshall, and Tobe Hooper.In 1981, Kahn would score big with his editing work on Steven Spielberg’s legendary film Raiders of the Lost Ark. He would follow this win with Oscar nominations for Fatal Attraction and Empire of the Sun.Part of the Oscar EliteAfter editing some of the most revered films of the 1980s, like Poltergeist, Indiana Jones and the Temple of Doom, The Goonies and Indiana Jones and the Last Crusade, Kahn would have an amazing run over the next ten years. Starting with 1991’s Hook, directed by Steven Spielberg, Kahn would edit Jurassic Park, Twister, The Lost World: Jurassic Park, and The Haunting.Video from Manhattan Edit WorkshopKahn edited two films during this era that would give him legendary status within the editing community: 1993’s Schindler’s List and 1998’s Saving Private Ryan. Because of his ability to effectively craft a story and master the techniques of editing, Kahn would be awarded two more Oscars for both films. In the video below, Kahn talks about the process of editing the opening scene from Saving Private Ryan.Video from Manhattan Edit WorkshopFrom 2000 to 2010, Kahn wouldn’t slow down at all, editing Catch Me if You Can, Peter Pan, War of the Worlds, The Adventures of Tintin, War Horse, Munich and Lincoln. He earned Oscar nominations for the latter two films.Since 2011, Kahn has stopped editing films for filmmakers other than Spielberg, who calls Kahn his big brother. In an article from Flickering Myth, Kahn had this to say about working with some directors:Some directors don’t like you to edit until they are ready to run it with you; then what you have to say is minimal because he tells you what he wants and you sit there and type out the visuals. But that’s not editing… I want to make a contribution to the film.So far in his career, Michael has been nominated for eight Oscars, the most of any editor. His three wins tie him with other legendary editors like Thelma Schoonmaker, Daniel Mandell, and Ralph Dawson.The Editing Style of a Master CraftsmanMichael Kahn recently completed editing Bridge of Spies. He’s also slated to edit BFG and Indiana Jones 5. But his long list of credits isn’t what makes Michael Kahn so great. It’s his attention to the creative process of editing. It’s his incredible ability to know when and why you need a cut or a transition and how to blend the scenes together that made him a legend.Video from Manhattan Edit WorkshopKahn also purposefully never goes to the set to watch the production. He’s often said that he wants the film to come to him fresh without any preconceived ideas. He told Cinema Editor Magazine that he doesn’t edit the way he does because he went to school. He says it was the years working as an apprentice and assistant editor that taught him how to be a real editor.It’s not about knowledge; it’s all about feeling or intuition. Good editors or musicians or directors—what makes them special is that they feel things… Your feeling is what you’re getting paid for. It’s your ability to cinematically touch things.Get a deeper look into this master editor’s career straight from the source in this great one-on-one interview with DP/30.Video from DP/30: The Oral History Of HollywoodWhat are your thoughts on the career of Michael Kahn? What artist would you like us to spotlight next? Sound off in the comments below.last_img read more

Read More

Alaska determined to get back into playoffs

first_imgLATEST STORIES The Aces have managed to get back on track after winning back-to-back games and they’re not stopping at that.“We’re hungry to get back and get to the playoffs,” said forward Calvin Abueva Friday at Mall of Asia Arena after Alaska fended off Globalport in the PBA Governors’ Cup.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAbueva finished with 12 points in that win, all coming from the fourth quarter.Alaska improved to 2-6 in the conference and still has a chance to get to quarterfinals if it wins all of its remaining games. “We have to take these chances bit by bit because you won’t get to the playoffs that easily,” said Abueva in Filipino. “And the team’s mindset is slowly changing. Still the two wins we had are nothing compared to the losses we’ve experienced.”“We have to get to the playoffs because that’s where we’ll know how far we’ve come.” Read Next Dave Yu pounces on chance to finally show worth for NU Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversarycenter_img MOST READ Fire hits houses in Mandaluyong City E.T. returns to earth, reunites with grown-up Elliott in new ad  WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Photo by Tristan Tamayo/INQUIRER.netIt took 14 ill-fated games to tarnish Alaska’s winning tradition in the league where it has won 14 championships in 30 years.But second-winningest franchise are hell-bent on moving on from that debacle which saw them lose 14 straight games spanning two conferences this PBA season.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients  View commentslast_img read more

Read More

Barnes’ 30-footer at the horn lifts Mavs over Grizzlies

first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC Stronger peso trims PH debt value to P7.9 trillion Read Next Kammuri turning to super typhoon less likely but possible — Pagasa Teammates congratulate Dallas Mavericks forward Harrison Barnes, center, after he scored a game-winning three point shot in the second half of an NBA basketball game against the Memphis Grizzlies Wednesday, Nov. 22, 2017, in Memphis, Tennessee. (AP Photo/Brandon Dill)MEMPHIS, Tennessee—Harrison Barnes banked in a 30-footer at the buzzer to give the Dallas Mavericks a 95-94 victory over the Memphis Grizzlies on Wednesday night.Officials reviewed the play to make sure the shot got off in time. Memphis suffered its sixth straight loss after squandering an 18-point lead in the first half.ADVERTISEMENT Barnes led the Mavericks with 22 points, nine of them coming in the fourth quarter to help Dallas thwart a late Memphis comeback. Dennis Smith Jr. finished with 17 points, and J.J. Barea had 10 points and 11 assists.Tyreke Evans led Memphis with 18 points, and Marc Gasol and Deyonta Davis finished with 14 points each.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutGasol pulled Memphis even at 92 on a 3-pointer with 28.5 seconds left. After a Dallas miss by Smith on the ensuing possession, Evans came down the floor missed a layup, but JaMychal Green followed with a dunk.The basket originally was ruled as basket interference, saying the ball was in the cylinder on the follow. After a review, the call was overturned giving Memphis a 94-92 lead with a half-second remaining. Typhoon Kammuri accelerates, gains strength en route to PH Kris Aquino ‘pretty chill about becoming irrelevant’ Don’t miss out on the latest news and information. QC cops nab robbery gang leader, cohortcenter_img View comments That was just enough to set the stage for Smith’s inbounds pass to Barnes who fired from 30 feet over Dillon Brooks.The Mavericks, who trailed by as many as 18 in the first half, made a significant run to start the second half. By the midway point of the third, Smith had 11 points in the frame and Dallas put together a 13-2 rally.And the Grizzlies were helping matters settling for 3-point attempts, many times misfiring. That allowed Dallas to outscore Memphis 35-26 and carry a 74-72 lead into the fourth.ADVERTISEMENT Japan ex-PM Nakasone who boosted ties with US dies at 101 Trending Articles PLAY LIST 00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice Butler ties season high with 26, Wolves beat Magic LATEST STORIES CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA MOST READlast_img read more

Read More

Why Marketers Should Mix Content on a Small Business Blog

first_imgWhen I started writing frequently for this blog, I thought most posts would be pretty much the same: Concise, concrete tips about how to do You’d expect the articles that got the most traffic to also get the most inbound links. But that’s only true in one case. Both metrics are important, so you need to create different types of content. Eric Hamilton to learn how to create a thriving inbound marketing blog. Post small business blog. small business blog Top Posts by Page Views (Last 3 Months) small business blog The takeaway here is clear: Just like a venture capitalist or a movie studio executive, you never know which projects will be most successful on your medium or , this blog thrives on a healthy mix of content. Photo:  Forget Community. Forget Conversation. Business Blogging Is About SEO. and how companies can use it to market their medium and . They thrive on their mix. Their homepages are grab-bags of news, features, videos, pictures, graphics and who-knows-what-else. Even if you have a small team working on your Twitter in Real Life: The Follow Back [cartoon] blog analytics tool WSJ.com Did You Graduate From Link Building High School Yet 6 Tips for Making a Business Marketing Video Page Views , you can post multiple types of content for your readers. All Hail The (New) Twitter Elite List State of the Twittersphere – Q4 2008 Report small business blog Inbound Links 11,270 8,768 .) . The only way to deal with such uncertainty is to create a portfolio of different posts — you gotta mix it up! Top Posts by Inbound Links (Last 3 Months) The report, the video and the cartoons are not surprising, but the others are. It’s hard to tell how these posts are any different from the dozens of others like them that we ran over the past three months. Topics:center_img 20 Post 33 Webinar: Blogging for Business 8 Marketing Tips From An Olympic Gold Medalist Want to learn more about publishing a small business blog on your business website? There are cartoons, a big report, a viral video, how-to stories and some bigger thought pieces. Social Media Marketing Madness [cartoon] 6 Tips for Making a Business Marketing Video You can also see this by looking at the posts that succeed on this blog. Below I’ve listed our top articles over the past three months, sorted by inbound links and page views. (I pulled this data from HubSpot’s 4,137  Looking at this data, three things jump out: 21 Originally published Jan 19, 2009 8:23:00 AM, updated October 18 2015 Inbound Marketing While that may be a consistent theme of posts on this blog, there is no single type of post that succeeds. Like any medium or You can see the importance of varied content on large news sites like You Oughta Know Inbound Marketing NYTimes.com (1) Lots of different types of articles. Download the free webinar 7,498 4,211 27 (3) Lots of surprises. or  (2) Little overlap between the two lists. I was wrong. inbound marketing 23 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Read More

What Do Coke, Pepsi, Pampers, Dominos, Google and Facebook Have in Common?

first_img Facebook Marketing Are audiences more interested in understanding what the big brands are doing?  Do we look up to Coke and Pepsi and other great brands for inspiration?At HubSpot, we love to measure everything, and recently we completed a short study on how the use of brand names (including Coke, Pepsi, Dominos, Google, Pampers, Facebook,etc.) in article titles had an impact on blog article performance. The results were astounding.  Out of the approximately 100 articles published over a period of 50 days, just over 20% of them had major brand names in the title.  As you can see in the graph below, the articles that had a major brand name in the title generated 60% more page views on average than articles without them.Also, we published 6 articles with Google in the title, and on average they performed 50% better than articles without brand names in their titles.Surprisingly, while the use of brand names appeared to have an impact on page views and readership, it had little or no impact on comments (or conversation) and what appears to be a negative impact on inbound links.  The brand name articles got 3 fewer inbound links on average than their counterparts. If you’re wondering why we used such a short time frame for the study, it’s because blog articles are like annuities. Over longer periods of time, articles continue to amass more and more page views, which would skew the study.  The top-performing articles in all groups were spread pretty evenly across the time frame used for the study!Thoughts,  Observations and TakeawaysTiming Your Article Publication is Key — There was definitely a “news” factor to articles with brand names in their titles, and the timeliness of the publication coincided with the conversation about the brand on the Internet and in media.  (e.g. the Dominos and Pepsi articles).Visible Brands Serve as Case Studies — People and marketers in general love hearing what major brands are doing and how they are conducting their business.  A lot of companies like to emulate and learn from big brands. Familiarity Has an Impact on Viral Effect — People become bigger “sneezers” (per Seth Godin’s idea virus) when it comes to bigger brands because they are more familiar with them and their products. Have you noticed any interesting trends in how your blog articles perform?  Please share your thoughts in the comments! Photo credit: Nikita Kashner Video: Blogging for Business Want to learn more about publishing a blog on your business website?Watch the free video to learn how to create a thriving inbound marketing blog. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 11, 2010 8:30:00 AM, updated October 18 2015 Topics:last_img read more

Read More

9 Ways to Completely Sabotage Your Global SEO Strategy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 11, 2012 3:00:00 AM, updated February 01 2017 We all know there are many different strategies and tactics that can factor into generating more traffic to your website. And there are even more to consider if your business targets an audience that spans multiple countries, because you’ll need to create a global SEO strategy for your website, too!But going global can be a daunting task, and you may not know where to start. That’s why we’ve created an international SEO guide compiling all the best tips international marketers should know. That being said, it’s also important to know about the biggest global SEO mistakes international marketers typically make so you know to avoid them. So without further ado, here are the 9 worst ways to do global SEO:1. Translate All Your Content Using Google TranslateWant to make your website sound like a complete idiot and undermine your company’s credibility to an international audience? Just take all the content on your main website, run it through Google Translate, and paste that into your foreign language site. It will sound totally Google Translated — in other words, robotic, unnatural, and in many cases, completely nonsensical — to anyone who speaks the language natively. Want to avoid sounding like an idiot? Get help from someone who is fluent in the language you’re creating content for.2. Avoid Language- or Country-Specific Sites for Fear of Duplicate ContentYou might have avoided setting up a .co.uk counterpart for your .com site for fear of Google deeming this as “duplicate content,” since there’s not much of a language difference. However, Google now supports using the rel=“canonical” link element across different domains. This means you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign language translations to be duplicate content. But keep in mind that it is something to consider for multiple locale sites in the same language.3. Neglect Your Google Webmaster SettingsAccording to Trimark Solutions, many webmasters will simply keep one single sitemap for their entire website, which is not nearly as efficient to maintain and update. Google Webmaster tools allows you to submit multiple sitemaps, so you can submit one for each country or region you are targeting. Note that this is only necessary if you’re using subdirectories for each of your locale sites.In Google Webmaster tools, you can also geographically target certain websites or sections of your website to certain locations. You can find these settings by logging into your Webmaster Tools account, looking under ‘Site Configuration,’ and changing your geographic targeting in the ‘Settings’ tab.4. Assume One Keyword List Will Work for All CountriesIf you create one keyword list and assume it will serve your SEO purposes across all the countries you target, you definitely won’t be targeting your audience in those countries effectively. Different keywords may cater to different audiences depending on location, so as an international marketer, you need to identify which keywords are most popular in each country you’re targeting, and optimize the pages on that country’s section of your website accordingly. In addition, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. To help you identify international keywords for your global SEO strategy, the advanced option in Google’s free Keyword Tool enables you to choose keywords by country and/or language. Just enter one of your keywords, choose the language and/or country(ies) you wish to target, and Google will provide you with a list of keyword ideas and their associated monthly search volume.5. Make Your Different Locale Sites Hard to FindEven if you’re taking all measures possible to send website visitors to the right domain or website section, such as auto-detecting their location and redirecting them to the right web page, there will be people who are traveling, or simply slip through the cracks and end up on your main .com. So make sure your different locale sites are easy to find. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site/website section. You can also add links to each country or language site in your sitewide footer.6. Add Multiple Languages to a Single Web PageGenerally speaking, you shouldn’t mix languages on the same web page. You might think that doing this will help your website visitors understand that your website caters to them even though your company is based in another country, but in reality, it will not help your website’s overall user experience. You’ll only be making your page confusing to sift through, as your visitors might not understand the content at the top of the page, leading them to immediately click the back button. Instead, refer back to #5, and use your website’s top navigation or footer to link to sections on your site dedicated solely to that country/language.7. Build Inbound Links Only to Your Main HomepageGenerating inbound links is one of the most important elements of SEO, no matter what countries you’re catering to. The more inbound links you have from external websites, the better your site will rank, and the more visibility it will have in search engines. However, when you guest blog or request inbound links, make sure your homepage isn’t the only page getting linked to. You should aim to increase inbound links to each of your locale sites from sites of the same country. In other words, get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc.8) Make Cultural AssumptionsAs you’re designing your website, you might think your sleek white layout will have a positive connotation for website visitors around the world. After all, in most of Europe and the Americas, white is associated with purity and marriage. But did you know that in Japan, China, and parts of Africa, white is traditionally the color of mourning? The same cultural assumptions might hinder your SEO strategy. If your business targets customers in countries foreign to yours, learn about the different countries’ cultures to understand what appeals to them versus people in your country.9) Forget to Take Local Competition Into AccountIf you’re located at your primary headquarters, you know who your local competitors are. But when doing global SEO research, don’t forget that your competitors in different regions may be different. Just because you’re an international business, doesn’t mean that all businesses abroad are also global. In other words, there might be some competition that you don’t even know about yet! Take that into consideration when you’re identifying keywords to target in each country so you can compete for search engine ranking positions local searchers may be using to find products and services like yours.Do you have anything to add to the list? Add your #10 in the comments below! SEO Strategylast_img read more

Read More