In a one-day classical performance by top Liberian turntable maestro DJ blue, ended the first international video mix with success, at the Royal Plus club.According to DJ Blue, the show was the official launching of the self-sponsored Liberia International Video Mix to be done across the fifteen counties.He said the show aimed to give the public the opportunity to see some of the artists whose songs are on the video mix performing live.“I’m going to use funds raised from this show to engage into massive production of the video mix, since the first production is almost out of stock” says DJ Blue.Fans paid L$200 to enter and received one copy each of the video mix disc free, as appreciation.DJ Blue told LIB Life last month in an interview that the aim of the video mix disc production is to promote Liberian artists based at home and abroad, to their own people and show what they are doing.Quincy B, F.A, Soul Fresh, Tan Tan, Ericgeso and a host of big names in the industry rocked the stage with outstanding performances at the show. The event had a full house, with fans from across Monrovia, mostly youth, who turned up for the show.Quincy B said the show was great and appreciated the level of support given to them by the Liberia people.A number of fans at the show said they were happy that 2015 began with a good resolution from music promoters and artists, to provide access to live performance of the fans’ favorite artists.“I’m pleased with the level of support Lberian are are now giving the industry. I hope we can continue patronizing it,” said Enoch Brown, who is a great fan of Soul Fresh.“Even though the show was great, but the delay in the starting time was very unpleasant,” said Emmanuel Toe, Jr. “For me I respect time and if this continue fans will lose interest in attending these shows.”However, he said this a good start for the growth of the industry.“I’m very grateful to the musician, fans and management of the Royal Plus International,” DJ Blue said.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
Petter Vaagan Moen has signed for Norwegian club Lillestrøm.The Norway midfielder was a free agent after recently leaving QPR by mutual consent.He joined Rangers on a Bosman free transfer in 2010 but was unable to make an impact at Loftus Road.Follow West London Sport on TwitterFind us on Facebook
Brace for potentially devastating typhoon approaching PH – NDRRMC Read Next “He is expected to miss the entire 2017 pre-season,” the Spurs said on Twitter.Spurs coach Gregg Popovich said earlier Leonard was still undergoing intensive rehab on the injury.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“He’ll probably miss the beginning of preseason or a good deal of preseason, and we’re not going to put a timetable [on a return],” Popovich said.“But he’s working at it, and we’ll get him back as soon as we can.” Fire hits houses in Mandaluyong City BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight NBA: Kawhi, George seek more for Clippers than beating Lakers PLAY LIST 01:48NBA: Kawhi, George seek more for Clippers than beating Lakers00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LATEST STORIES MOST READ View comments Nonong Araneta re-elected as PFF president Kawhi Leonard #2 of the San Antonio Spurs stands on the court during Game One of the NBA Western Conference Finals against the Golden State Warriors at ORACLE Arena on May 14, 2017, in Oakland, California. AFP FILELos Angeles, United States — San Antonio Spurs star Kawhi Leonard will miss the entire NBA pre-season as he struggles with a right thigh injury, the team said Saturday.A Spurs statement said Leonard was suffering from a “right quadriceps tendinopathy” and there was no set timetable for his return.ADVERTISEMENT Barriga heads Filipino pugs sweep in China Frontrow holds fun run to raise funds for young cancer patients Fire hits houses in Mandaluyong City It is unclear when Leonard sustained the injury. Leonard was sidelined during the 2017 playoffs after suffering an ankle injury in the Western Conference semi-finals against Houston.He aggravated that injury in Game 1 of the Western Conference finals against the Golden State Warriors, ruling him out of the remainder of the series, which the Spurs lost 4-0. /cbb Typhoon Kammuri accelerates, gains strength en route to PH LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Don’t miss out on the latest news and information.
Facebook Marketing Are audiences more interested in understanding what the big brands are doing? Do we look up to Coke and Pepsi and other great brands for inspiration?At HubSpot, we love to measure everything, and recently we completed a short study on how the use of brand names (including Coke, Pepsi, Dominos, Google, Pampers, Facebook,etc.) in article titles had an impact on blog article performance. The results were astounding. Out of the approximately 100 articles published over a period of 50 days, just over 20% of them had major brand names in the title. As you can see in the graph below, the articles that had a major brand name in the title generated 60% more page views on average than articles without them.Also, we published 6 articles with Google in the title, and on average they performed 50% better than articles without brand names in their titles.Surprisingly, while the use of brand names appeared to have an impact on page views and readership, it had little or no impact on comments (or conversation) and what appears to be a negative impact on inbound links. The brand name articles got 3 fewer inbound links on average than their counterparts. If you’re wondering why we used such a short time frame for the study, it’s because blog articles are like annuities. Over longer periods of time, articles continue to amass more and more page views, which would skew the study. The top-performing articles in all groups were spread pretty evenly across the time frame used for the study!Thoughts, Observations and TakeawaysTiming Your Article Publication is Key — There was definitely a “news” factor to articles with brand names in their titles, and the timeliness of the publication coincided with the conversation about the brand on the Internet and in media. (e.g. the Dominos and Pepsi articles).Visible Brands Serve as Case Studies — People and marketers in general love hearing what major brands are doing and how they are conducting their business. A lot of companies like to emulate and learn from big brands. Familiarity Has an Impact on Viral Effect — People become bigger “sneezers” (per Seth Godin’s idea virus) when it comes to bigger brands because they are more familiar with them and their products. Have you noticed any interesting trends in how your blog articles perform? Please share your thoughts in the comments! Photo credit: Nikita Kashner Video: Blogging for Business Want to learn more about publishing a blog on your business website?Watch the free video to learn how to create a thriving inbound marketing blog. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 11, 2010 8:30:00 AM, updated October 18 2015 Topics:
marketing analytics . You may come across an app that lets you organize your analytics in a way that helps you get more out of measuring your marketing. The gallery is chock full of tools to help Analytics users understand their web stats. It is currently divided into 12 categories, including business intelligence, campaign management, content management, data collection, e-commerce, , mobile solutions, phone call tracking, reporting tools, Originally published May 5, 2010 12:57:00 PM, updated October 20 2016 they should be Google’s Analytics Application Gallery Learn how to measure the effectiveness of Your web site. If you’re a Google Analytics user, take some time to browse the new gallery and check out Google’s Topics: If you’re a marketer, web analytics (different from Today’s launch of will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics’ reach deeper into specific areas like eCommerce and content management. search optimization ). Analytics help you determine how each of your initiatives are performing and can indicate whether you need to change or improve upon your existing programs. In a nutshell, web and marketing analytics ) are a significant part of your marketing programs (and if they aren’t, Google Analytics Have you taken a look around the gallery? Are any of the offered tools useful to you? Share some of your favorite Google Analytics apps in the comments below. help you determine the ROI of your marketing efforts. Why is this helpful for marketers? Editor’s Picks email marketing Download the free video Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Trying to get more out of your Google Analytics? , site audit, and widgets & gadgets. Currently, there are 38 available apps, though this number will continue to rise as developers submit their new apps to the gallery. to learn how to measure the effectiveness of your web site. Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory.”Sure,” you must be thinking. “And in other news, the sky is blue.”Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral?According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” And when executed well, that virality can last for a while — in fact, I don’t know about you, but one of my favorite ways to reminisce about my childhood is to ask my peers, “Remember that old jingle that went like … ?”Free Guide: How to Create Video to Increase Engagement So not only have we hand-picked our favorite viral marketing videos below — we’ve also explained what we believe makes them so effective. And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. So, let’s get right to it, shall we?6 Viral Video Marketing Examples1) Dallas Zoo & Bob Hagh: Breakdancing GorillaThe VideoWe start off with a bit of an unusual example. It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool. Check it out: Why It WorksLet’s face it: Generally, what goes on in the bathroom stays in the bathroom. It’s a taboo topic — but it’s one that everyone experiences, and one that Poo~Pourri approaches and communicates with bravado.This brand’s products were created to solve a problem that people typically don’t like to discuss publicly, but still needs to be resolved. So Poo~Pourri created video content that says, “Hey, we’ll address and talk about it, so you don’t have to.”What are some of the discomforts/uncomfortable topics around the problem that your product seeks to resolve? Start a conversation about them — the one that your customer wants to have, but is too embarrassed to do so.And guess what? It doesn’t have to pertain to bodily functions. It can also be about bigger grievances, like wanting to quit your job. That’s the approach that HubSpot has taken with its Summer Startup Competition, for which we created the video below. The opening line? An unabashed declaration of, “Quit your job.”So, there you have it. From tear-jerking to hilarious, these viral videos illustrate the endless possibilities of how your brand can create similar content — the kind that could keep people talking about it far down the road.What are your favorite viral video marketing examples? Let us know in the comments.Want more tips for creating video content? Check out this data on the state of video marketing.Editor’s Note: This post was originally published in September 2010 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Jul 7, 2017 6:00:00 AM, updated July 12 2019 Within less than a week, the video was picked up by the likes of CNN, Maxim, and ABC, to name a few — just have a look at the search results for “dancing gorilla maniac.”Why It WorksHow many times have you watched a video and thought, “This reminds me of … “? That’s precisely what Hagh did here — took a video that was already cute, and added something simple to make it even more shareable.After Hagh’s “enhanced” version of the gorilla video went viral, I resolved to start observing those fleeting moments when I think to myself, “Wouldn’t it be funny if … ?” And while there’s no guarantee that acting on those thoughts would have viral results — and we wouldn’t recommend investing a ton of time in something that isn’t likely to pay off — Hagh’s experience makes us say, “You never know.”So start paying attention to what you normally think of as silly ideas, and if there’s a low-effort opportunity to act on them, do so — but don’t just do it once, and pay attention each time, analyzing any metrics that you’re able to pull around performance. See who responds to each experiment and how, and it could inform your video marketing strategy.2) Dollar Shave Club: “Our Blades Are F***ing Great”The VideoThe video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos — of which there are more than 50 — it remains the brand’s most popular, with over 24 million views. “Even nanophysicists need to have a little fun,” the video’s description reads, explaining that, to make the video, “IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules … all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times.” Today, it holds the Guinness World Records™ title for the World’s Smallest Stop-Motion Film.Why It WorksRe-read the first part of the video’s description. “Even nanophysicists need to have a little fun.” Replace that job title with any other, and depending on your industry, it could apply to your work, as well. All marketers deserve to have a little fun. The question is, “How?”It presents another opportunity to start paying closer attention to those “Wouldn’t it be cool if … ?” thoughts, and thinking about how you can actually act upon them to create remarkable content. That’s especially important in B2B marketing, where creatively communicating your product or service in an engaging way is a reported challenge.So, we’ll say it again: Write down your ideas for cool things to do, and present them at your next marketing conversation with a plan for implementing them.P.S. Want to see how this film was made? Check out that bonus footage here.4) TrueMoveH: “Giving”The VideoTrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. Video Marketing Topics: Why It WorksThis example is an interesting case of co-marketing. Tripp and Tyler made the video in partnership with Zoom, a video conferencing provider — but Zoom isn’t mentioned until the end, when the story being told in the video is largely over. It’s as if the video says, “Ha ha, don’t you hate it when that happens? Here’s a company that can provide a solution,” and then quietly exits.What are some of the biggest annoyances your customers or personas have to deal with? Do they align with the problems that your product or service is designed to solve? If the answer is “no,” then, well … you have some work to do.But if the answer is “yes,” find the humor in those problems. They say that “art imitates life,” so don’t be afraid to act it out, and use these common frustrations to create engaging content.6) Poo~Pourri: “Imagine Where You Can GO”The VideoPoo~Pourri, the maker of a unique bathroom spray, is known for its vast array of viral videos. And while we’re a bit too bashful to share its most popular one on here, here’s another one — which has earned over 13 million views — that’ll give you a general idea of what the brand is all about. I added some music to this. pic.twitter.com/UwjhTKpaeu— Bob Hagh (@BobHagh) June 22, 2017 But as if that wasn’t already fun enough to watch, Star-Telegram Video Producer Bob Hagh noticed that the gorilla’s “choreography” bore a striking resemblance to a routine from the movie Flashdance, which was performed to the song “Maniac.” Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. We’re not crying. You’re crying.Why It WorksLet’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “Puppy Love” Super Bowl ad which, in January 2016, Inc. called “the All-Time Most Popular Super Bowl Ad.” They’re popular, and people continue to talk about them long after they’ve aired. That’s because they invoke empathy — and that can highly influence buying decisions, especially when there’s a story involved.This video tells a story. It follows the tale of a man who was unequivocally generous throughout his life and, in the end, repaid when it mattered most. The best part: Not once throughout the story is the brand mentioned. In fact, it isn’t until the end that TrueMoveH’s general business category — communication — arises.Start with your industry. Then, think of a story you want to tell — any story at all, as long as it invokes empathy. Then, figure out how that story ties back to what your brand does, and use it to create video content.5) Tripp and Tyler & Zoom: “A Conference Call in Real Life”The VideoThen, there’s the flip side of empathy — the kind that takes some of life’s biggest annoyances and applies humor to them. That’s exactly what podcast hosts Tripp and Tyler did in the video below, to illustrate what a conference call would look like if it played out in real life. Why It WorksThere’s something to be said for putting a face to a brand — in this case, it’s Dollar Shave Club’s founder, Michael Dubin. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. In other words, viewers like it when the people behind a brand advocate for it.That’s exactly what this video does — and following its success, Dubin hasn’t disappeared into the shadows, and to this day, continues to personally appear in the vast majority of Dollar Shave Club’s videos.We get it. Founders and executives are busy. Where the heck are they supposed to find the time to appear in all of these marketing videos? To us, the answer is: They make the time. By publicly making that investment in their respective brands’ content, an executive sends the message that she still believes in her brand, and that she hasn’t let its success change her character. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication — it works.3) IBM: “A Boy And His Atom: The World’s Smallest Movie”The VideoHere’s another video that you can file under: “Oldie, but goodie.” Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services — but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Feb 22, 2013 8:30:00 AM, updated March 21 2013 Marketing Advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: When we started HubSpot, we set out to transform the way the world does marketing. We believed then, and still believe now, that the marketing playbook is broken and that reinventing the playbook presents a great opportunity. The approach that will win the hearts and minds of customers leverages content and context to create marketing that intersects with a customer’s lifestyle, needs, and interests. By helping companies replace interruptive marketing across outdated channels with a more simple, measurable, and lovable mindset and methodology, we’re helping our customers reap the benefits of the new playbook we affectionately call inbound marketing.We have big ambitions for ourselves and for our customers. We believe that we have a unique opportunity to be a once in a generation company, and that we are fundamentally transforming how marketing is done around the world. As a result, it’s important to reflect on the prior year to see how we’re doing toward making our vision a reality. 2012 was a great year for HubSpot, but it was an even better year for our customers: after twelve months of using HubSpot, 92% of customers increased their traffic, and 93% saw an increase in leads. We’re proud that our customers and partners are benefiting from the power of inbound marketing, and we’re humbled to be a part of their success.Below we have summarized what we believe were some of HubSpot’s key achievements in 2012, along with a SlideShare that delves a little deeper into the details of what we experienced last year. HubSpot 2012 Annual Report from HubSpot All-in-one Marketing SoftwareHubSpot Growth & Key MilestonesIn 2012, the company experienced significant growth in revenue, people, and customers. But the growth that gets us excited to come to work every day is the growth our customers experience. 8,440 customers — 2,749 of whom signed up with HubSpot in 2012 — benefit daily from the intersection of software, services, and support our team provides. 92% of HubSpot customers saw an increase in traffic, 93% saw an increase in leads, and 38% of our customers doubled their lead flow in the first twelve months. The success of our customers and partners is truly remarkable, and we’re honored to be a part of it.Dan Moyle of AmeriFirst Home Mortgage captured inbound marketing as its core when he said: “we are much more purposeful and focused when it comes to our marketing. We now measure traffic and conversions, we test everything, and we know that traditional ‘spray and pay’ shout advertising simply doesn’t work for us.” Sonia Pelia of Thermo Fisher Scientific noted that the ease and simplicity of having all of your marketing and analytics on one platform makes her team’s life significantly easier, while Concentric Marketing in the UK quadrupled their retainer-based income as a Gold HubSpot Partner. We continue to be inspired by our customers and excited by the opportunity to make inbound marketing easier, more powerful, and more effective for thousands of companies worldwide.Another exciting milestone we marked in 2012 was our mezzanine round of financing, which brought $35 million in growth capital from a number of highly respected large institutional investors. These investors join a marquis investor team that includes Google Ventures, Salesforce, General Catalyst, Matrix, Scale, and Sequoia. We believe you’re defined by the company you keep, and we’re honored to have investment partners with all-star track records not just as investors, but also as innovators. With the most recent funding, we honed our focus on operating as a public company and hit the gas on growth. Our plans for the funds included investing aggressively in software development and product improvements, recruiting and training the world’s best inbound marketing and software talent, opening up to global markets, and generally expanding the business.Although HubSpot is a private company, we value transparency. We believe our entire community — customers, employees, partners, investors, and fans — benefit from knowing the problems we are tackling, the challenges we have overcome, and the opportunities we’re pursuing for continued growth. Consistent with our belief in transparency, we release our revenue numbers each year. In 2012, HubSpot’s revenues grew to $52.5 million, an 82% increase over 2011. In addition to making our investors happy, this number is a wonderful indicator of the power of inbound marketing. We believe this is just the beginning, and that 2013 will continue to demonstrate significant growth globally.Speaking of global, 2012 also marked the announcement of our European headquarters in Ireland. By year’s end, we hired and trained more than a dozen Dublin-based employees and sent many of our top sales leaders and consultants to spread the love for inbound marketing in Europe and beyond. HubSpot customers are located in 56 countries, and we have 100 partners and 600 international customers already. We expect the international side to grow as a percentage of our overall business in 2013, and are excited about Dublin providing the gateway to HubSpot scaling globally. 1+1=3 With HubSpot 3At our first annual INBOUND conference in August, we announced the launch of HubSpot 3 to the world, with 2,857 of our closest friends hearing the news in person. HubSpot 3 gives marketers all the tools they need to create a truly personalized experience for customers, including social media, blogging, landing pages, emails, and calls-to-action. We couldn’t wait to launch HubSpot 3, because we were able to give both new and existing clients the power to attract, convert, close, and delight prospects and customers in one easy-to-use tool. The value of HubSpot 3 can be summed up simply as 1 + 1 = 3: the ability to seamlessly integrate all of your marketing tools creates value well above the sum of the parts, if you were to solve for each marketing task individually. In the end, marketers benefit from the ease of use, while the end recipients of their efforts benefit from more personalized, lovable marketing.When we surveyed our customers about how they were using HubSpot 3, one of our customers noted: “HubSpot 3 has allowed us to market BIG on a small budget.” HubSpot 3 has enabled our customers to engage 46,133,635 contacts, send 555,125,987 permission-based emails, and track almost 2.5 billion page views. 49% of HubSpot 3 users reported a higher lead-to-sale conversion rate, and 20% said HubSpot directly shortens their sales cycle. HubSpot 3 combines power, ease, and results, and launching it this year was one of our biggest accomplishments. For the Love of MarketingAt HubSpot, we have always worked to maintain a culture where people have autonomy to solve problems that interest them, flexibility to design the work schedule that optimizes their time most effectively, and transparency to truly understand the business and vision. We all do what we do for the love of marketing: HubSpot employees know they are a part of the transformation that is happening in marketing and are driven to help customers and partners navigate that change.We added 125 HubSpotters in 2012, but most importantly, we did so without sacrificing the intelligence, passion, commitment, and quirkiness that has long defined our team. Sure, we added some serious bench strength in the form of seasoned executives, but we’ve also hired master content creators who helped produce 937 blog posts this year, launched a lunch roulette program to introduce new HubSpotters to company veterans, completed a CTO Swap with Kayak.com, and been recognized once again as one of Boston’s Top Places to Work. Fun HubSpotty Facts1) Many people know that we offer free beer, but we also offer a Free (As In Beer) Books Program. Anyone in the company can request a business book, and we’ll buy it for them. HubSpot employees have requested more than 81 books from the program. The most popular items? Steve Jobs, The Challenger Sale, and Quiet: The Power of Introverts.2) The most popular free snacks in the HubSpot kitchen were bananas, followed closely by Dove chocolate3) The HubSpot Charity Auction raised $14,894 for local non-profit organizations. Auction items included a custom rap (purchased by Mike Volpe) and a trip to launch a weather balloon with a built-in camera into space (purchased by Product Manager Anand Rajaram.)Lately, given our growth trajectory, it’s no surprise that we’ve gotten a lot of questions about our competitors in the space — who we view as our greatest competition, what we think of specific marketing technologies, etc. The short answer to all of those questions is that we simply do not believe anyone in our space is doing what we are doing — delivering a truly comprehensive inbound marketing system that gives companies all the tools they need to create marketing people love. Our product solves each variable in the equation, from social media to email to analytics, while everyone else is busy helping companies solve for one component of their marketing challenges. We think, act, build, and measure differently, and we believe our customers benefit significantly from that thinking.When it comes down to it, inbound marketing isn’t a tactic, a tool, or a trend. It’s a transformative way to think about marketing, better aligning sales and marketing and creating marketing (and results) people love. Looking back at 2012, we are grateful for the HubSpot employees, customers, partners, journalists, analysts, investors, critics, competitors, and friends who made this year a huge success. We showed the world that inbound marketing is the single most powerful way to grow your business and delight your customers, and for that we are proud, grateful, and energized.
Topics: Customer Delight The inbound methodology is focused on three principles: attract, engage, delight.At its core, the inbound experience is a customer-focused way of doing business that is centered on helping people and solving their problems in the ways they want them to be solved. Marketing and Services drive the “attract” stage that draws customers to your business. Marketing and Sales then “engage” the lead and motivate them to convert. Finally, Sales and Service complete the flywheel by delighting the customer with a great purchase and fantastic customer support.Sounds simple, right?Well, not quite. In a truly successful inbound organization, customer “delight” is everyone’s responsibility — not just those people your customers may come into contact with after buying something from you.The concept of delight — providing a remarkable experience to users that focuses on their needs, interests, and wishes that leaves them so satisfied, they can’t help but go out and sing the praises of your brand — isn’t just limited to customers. Great inbound companies focus on delighting potential and existing customers from their very first interactions with the organization — and you should, too.Start solving for the customer today with these 17 templates. Customer Delight DefinitionCustomer delight is exceeding a customer’s expectations to create a positive customer experience with a product or brand. By going above and beyond to create a memorable customer experience with things like discounts, gifts, promotion, or spontaneous outreach to your customers, you can foster an emotional connection and sense of good-will that will make them more likely to be loyal to your brand long-term.Creating an inbound experience whose goal is both pre- and post-sale customer delight can be a competitive advantage for many businesses because happy customers stick around longer than those who have a neutral or negative experience. Simply put, customer delight is to please your customer. Sounds easy, right? But in the context of business, how do you really please someone?In such a competitive modern business world, you can’t afford not to make your customers happy. It’s easier than ever for your customer to switch using products or services if you don’t meet their expectations, and they can publicly share their negative feedback about their experiences on platforms like social media, Yelp, and Google Reviews. Their expectations are tougher than ever, and their recommendations to family and friends are the difference between your business growing or struggling.In fact, the White House Office of Consumer Affairs found that it costs businesses 6-7x more to attract a new customer than to retain an existing one. But despite that fact, only 7% of consumers say that their service experiences with a company exceed their expectations The writing is on the wall: Successful inbound organizations don’t just focus on attracting qualified visitors, converting them into leads, and closing them into customers. Instead, they aim to provide an all-encompassing remarkable inbound experience for potential and current customers, too.We advocate for doing four things consistently well during the customer’s experience to delight them and keep them coming back:Answering their questionsSolving their problemsHelping them reach their goalsBeing enthusiasticDo you do all four of these things exceptionally well, across every single interaction a person has with your business? These delight moments can range from someone visiting your blog, to someone checking out your website’s pricing page, to chatting with a salesperson, to figuring out how to use your product for the first time, to asking for help using your product, and everything in between.Customer success is all about helping customers see value in your product to help them achieve their goals. So think of customer delight like this: how can you best, most effectively provide value to someone so that they can extract value?Creating a great customer experience means that you’re building trust with people so that they stay loyal to your brand and products for a long time. You build trust with people by consistently making the people you’re here to serve successful. Let’s discuss the four must-haves to delighting and building trust with your customers.How to Delight Your CustomersSolve customers’ problems.Be timely.Be helpful.Help customers succeed.Listen to customer feedback.Be enthusiastic.Be unexpected.Build a community. 1. Solve customers’ (and potential customers’) problems.The first (and perhaps most important) thing your organization needs to do is solve the problems your potential and current customers bring your way. Offering your customers a solution to the problem they face or a way to achieve the goal they’re working towards is, after all, why they’ve come to you in the first place — so don’t leave them hanging. Offer your customers the solutions that most align with their individual wishes, needs, and preferences.The same goes for prospects. Even though they aren’t paying customers just yet, potential customers require that you solve their problems as well. You can use free tools like chatbots and a knowledge base to address this customer segment without making a major financial investment.The reasoning here is multifold and gets back to the golden rule: help people and they’ll help you. If you can prove to your prospects that you’re trustworthy and effective when they’re not yet even paying, they’ll be much more likely to want to do business with your organization down the road. All that goodwill generated pre-sale goes a long way towards easily transforming customers into positive promoters post-sale.2. Be timely.A critical aspect of solving problems is responding to them ASAP when they crop up, so a big component of customer delight is being available and responsive whenever they reach out. Whether the issue is big or small, show your customers that you’re prioritizing them by responding quickly. Even if you can’t solve the issue right away, letting them know that you’re working on it or escalating it will give your customers confidence that you’re their advocate.Adopting a customer relationship management software, or CRM, is a great way to start managing customer interactions. Using a CRM, you can record and log emails, as well as set up reminders to follow up with clients. Tools that are set up for conversational marketing can sync your customer service cases to your CRM. This allows you to keep pace with all customer communications and provide a more delightful customer experience.3. Solve for the present and the future.Solving your prospects’ and customers’ problems is great in the short term, but what will happen next time they encounter a similar problem or are looking to accomplish a related goal? Going beyond just solving peoples’ problem and handing over information helps them deal with similar challenges down the road.Empowering both potential and existing customers with education, making recommendations, and helping them succeed are essential to building an inbound experience at your organization. For example, HubSpot offers an academy program that provides free inbound and product lessons for its customers. The benefits of enabling people to reach their goals and solve their problems instead of just arming them with facts are far-reaching for both your organization and the individual themselves.If your prospects and customers get a constant, positive reminder of your company each time they use your advice and recommendations, your company will become known as a helpful, remarkable organization that customers want to do business with. You can achieve this by writing blog posts, sharing tips on social media, and creating a self-service knowledge base.4. Help customers succeed.Make sure you understand why people are buying your product or service so that you can figure out how to help them succeed. By understanding what people need from a product or service, your team can exceed customer expectations. Creating buyer personas and mapping customer journeys are two effective ways to build this type of focus on customer success. You need to be constantly innovating your products, your processes and the overall customer experience to truly delight people. Innovation can be large-scale, like a new product or a whole new way to get help with your product. It can also be on a smaller scale, like how you train new employees to handle customer questions or the content formats you’re using to help people see value in your product.The other thing you need to be focused on doing well is providing education to people and communicating with people in a way that gets them answers to questions and solutions to problems. You should also be helpful the way your customers want to achieve their goals — whether that’s through multichannel customer service options or a self-service knowledge base.5. Listen to customer feedback.It can be tough to take critical feedback, especially if it’s coming from a customer you’ve built a relationship with. But sometimes the feedback from a customer you’ve known a long time can be the most valuable.So if a customer comes to you with a complaint, or even if they come to you ripping you and your company apart, take a breath, don’t take it personally, and listen closely to what’s behind the complaints. Remember, your customer has likely paid your company a lot of money over the time you’ve worked together, so when things break or go wrong, they want the inconvenience to be understood and acknowledged with empathy — and maybe with a discount or kind note thanking them for their patience.One way to effectively manage difficult feedback is to provide automated software to collect it. Customer feedback software allows you to create and customize surveys that can be linked to the customer’s record in the CRM. This gives your customer service team time to research the customer’s history with your company, and come up with an effective response before reaching back out. 6. Be enthusiastic.Make sure that in every interaction with potential and current customers, your company’s voice is enthusiastic, fun, and welcoming. Precisely what ‘enthusiasm’ and ‘fun’ mean for your organization depends on your particular business and industry, but the take-home message is this: if you want to create an inbound experience that truly delights, don’t be a dictionary — instead, provide a real, warm, personalized, human interaction that respects your user’s time and leaves them happy, satisfied, and educated.7. Be unexpected.If you want your company to stand out from its competitors, then it needs to make a lasting impression on your customers. While your primary goal is to solve the customer’s problem, you can create a memorable experience by giving the customer more than what they initially anticipated. Customers expect to see their needs fulfilled, but are truly delighted when your team goes above-and-beyond in the customer experience. You can do this by personalizing each customer interaction, and ingraining a customer-centric culture within the company. For example, personalization software can be used in emails and on web pages to make content feel like it was designed for an individual user. By creating one-of-a-kind customer experiences, your business has a better chance of improving overall customer loyalty.8. Build a community.People enjoy the feeling of belonging to a community or group. Your company can supplement this positive feeling by creating a user community that benefits your customers. This community can be used as a resource for sharing useful information or act as a medium for users to submit customer reviews. By fostering a space for customers to interact with one another, your business is adding value to the customer experience both before and after the purchase. When considering a purchase, customers primarily trust other customers, so they can use this sponsored community forum to help guide their decisions.Take HubSpot’s community for example, where HubSpotters can post and share questions about different HubSpot products. HubSpotters are great at finding unanticipated uses for certain tools, and often share these discoveries on the forum for other users’ benefit. HubSpot’s engineers love this as well because they use this feedback to guide product development for future add-ons.To learn more, read our ideas for demonstrating customer appreciation. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 13, 2019 6:02:00 PM, updated February 19 2019
846Save Social Media Engagement Originally published Feb 5, 2015 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: You know by now that posting on social media is one of the best ways to amplify the awesome content you’re creating. But it isn’t enough to simply post content to social whenever you feel like it.Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not. Every social network has higher and lower traffic times throughout an average day and an average week. Posting strategically at higher traffic times will help drive traffic to the content you’re sharing on social.Download our free social media content calendar template here to plan the timing of all your social media posts.So, when are the best times to post to each of your favorite social networks? Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.The Best Time to Post on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+846Save
How to Create a New Group Message From ScratchSending a DM to multiple users on Twitter is very similar to sending a DM to a single user. Here’s what you need to do.Step 1: Click the envelope icon, labeled “Messages.”On desktop, this is at the top left of your screen. On mobile, this is at the bottom of your screen.Step 2: Click “New Message.”On mobile, this is the chat bubble icon at the top right of your screen.Step 3: In the address box, enter the name(s) or @username(s) of your followers to whom you want to send a message. When you’re done, click “Next.”Step 4: Type out your message and click “Send message.”Group DMs, like one-on-one DMs, have a 140-character limit. You can add photos to group DMs just as you can with one-on-one DMs.How to Add Members to a Pre-Existing Group MessageStep 1: Click the envelope icon, labeled “Messages.”Step 2: Click on a group message to open it.Step 3: Click the ellipsis in the top right-hand corner and choose “Add people” from the menu that appears.On mobile, you’ll have to click into the tweet to see the ellipsis. You can also view all users in the group and leave the group by way of this menu.Step 4: In the address box, enter the name(s) or @username(s) of your followers to whom you want to send a message. Click “Done” to add them to the group message.They will not be able to see previous messages exchanged before they were added.How to Share a Tweet in a Group MessageWhile public tweets are great places to have conversations, they’re also a great place to find conversation starters, writes Kamdar in his blog post. He urges users to “spark conversations and support your points of view by sharing tweets from your timeline, even if they’re from people who aren’t part of the direct message.”Here’s how to share tweets with a group.Step 1: Find the tweet you want to share, and click the ellipsis below the tweet. (On mobile, you’ll have to click into the tweet to see the ellipsis.)Step 2: Choose “Share via Direct Message” in the menu that appears. Twitter’s direct messaging feature (“DM” for short) has long been a way for users to communicate privately in one-on-one conversations with their followers. But recently, Twitter launched an update to the DM feature that allows for group messaging with multiple users — up to 20 in one message.In this post, we’ll talk about the details of the group message function. Then, we’ll go over how to create a group message from scratch, how to add members to a pre-existing group message, and how to share tweets in a group message. Let’s get to it.The DetailsIn a blog post on Twitter’s official blog, Product Director Jinen Kamdar reiterated the importance of direct messaging: “Private conversations on Twitter are a great complement to the largely public experience on the platform. You might prefer to read (or watch) tweets but converse about them privately.”Now, you can expand the conversation to an entire group of users at once. Here’s what you need to know:The group message function allows Twitter users to communicate privately with up to 20 users within one group.If a DM has fewer than 20 participants, additional users can be added to the conversation at any time and by any group member — not just the user who started the group.While you can only start group conversations with your own followers, not everyone in the group has to follow one another in order to chat.When a user gets invited to a DM, they’ll receive a notification that they’ve been included.Both group and individual DMs now support pictures, links, emoji, and tweets in addition to text. Twitter Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 10, 2015 12:00:00 PM, updated August 26 2017 Topics: Step 3: In the address box, enter the name(s) or @username(s) of your followers to whom you want to send the tweet. Then click “Next.”Step 4: Add a personal message to send along with the tweet if you’d like. Click “Send message” when you’re done.Your accompanying message has a 116-character limit.That’s it! Want to learn more about direct messages on Twitter? Click here.