That is a lot to ask, especially of a racetrack in a market with so many professional and college sports, as well as Disneyland, Magic Mountain, the Santa Monica pier, Universal Studios and Hollywood. Still, Zucker said she doesn’t think weather delays would be a problem. “It doesn’t concern us,” Zucker said. “The chance of it happening is very, very slight.” Perhaps. The Indy 500 has only been postponed and moved to another day because of weather three times in its 89 years. The last time was in 1997. In Zucker’s defense, the track went 71 years between its first rainout in 1915 and its second in 1986. Weather has postponed or delayed the start of the race seven times. And it has been shortened because of rain five times, the latest coming in 2004, when not only rain and thunderstorms rolled in, but tornadoes touched down near the track. That year, Buddy Rice won the race, shortened to 180 laps because of the inclement weather. Brian Barnhart, the president and chief operating officer of the IRL, said it was likely that the series would return to California Speedway, maybe even as an addition to the 2006 schedule. Zucker was not as optimistic. “I don’t know that I would use the word likely,” she said. On a day when rain and bad weather altered the race-day schedule at California Speedway, an even darker cloud grew over Indy car racing fans in Southern California. California Speedway has produced some of the best open-wheel races in IRL and CART. Sam Hornish Jr. became the first driver to complete a race with an average speed of more than 200 mph here. Gil de Ferran set a closed-course world record with a qualifying lap at 240 mph. By comparison, Dario Franchitti won the pole for Sunday’s race at 219 mph. Casey Mears made his major open-wheel racing debut at this track, adding to the legacy of the Mears family. Adrian Fernandez put together two of the most impressive wins of his career at California Speedway. Unfortunately, there weren’t a whole lot of people in the stands to watch those races and witness those achievements. That is probably the most telling reason to why the IRL is not returning to California Speedway. Race fans in Southern California love NASCAR. And it’s unlikely Indy cars can change their passion. Tim Haddock covers motor sports for the Daily News. He can be reached at (818) 713-3715 or email@example.com 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! FONTANA – For all those wondering what it’s going to take for the Indy Racing League to return to California Speedway, track president Gillian Zucker has the answer. She wants the race after the Indianapolis 500. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week Zucker has her reasons for her choice. Mainly, she said she thinks her team at the track can market and promote the race after the Indy 500 better than any other track on the IRL schedule. California Speedway has a history of hosting big races. NASCAR believes in California Speedway, putting the Labor Day race and the race after the Daytona 500 in Fontana. So why shouldn’t the IRL have the same faith? Zucker apparently wants to know the answer to that question as well. But hosting the race after the Indy 500 takes a track with a tremendous amount of flexibility and patience. If the Indy 500 is delayed by weather, the race after it is expected to be rescheduled. That could be a week later, the next available open weekend or the end of the year. The Indy 500 has priority over any other race on the IRL schedule. Even if California Speedway wants the second-most important date, it needs to take it with the understanding that it can be moved to any day in the season. That date on the 2006 schedule went to Watkins Glen in New York, one of the few road courses on the IRL schedule. California Speedway was left off the schedule, with no indication of it ever returning. It’s a sad day for fans of Indy car racing, even if they pale in comparison to the NASCAR throngs that converge on California Speedway twice a year.
Matt Phillips is on the bench for QPR at MK Dons, where Conor Washington, Nasser El Khayati and Daniel Tozser are brought into the starting line-up.Washington replaces Sebastian Polter up front, while Junior Hoilett is absent and Massimo Luongo will operate in a more advanced midfield role.Meanwhile, MK Dons goalkeeper David Martin returns after injury.MK Dons: Martin; Baldock, McFadzean, Kay, Lewington; Potter, Forster-Caskey; Murphy, Williams, Bowditch; Revell.Subs: Cropper, Spence, Carruthers, Reeves, Powell, Hall, Maynard.QPR: Smithies, Onuoha, Angella, Hall, Perch, Henry, Tozser, El Khayati, Luongo, Chery, Washington.Subs: Ingram, Konchesky, Faurlin, Phillips, Diakite, Petrasso, Polter.Follow West London Sport on TwitterFind us on Facebook
Weekly Wrapup: Apple App Store Stats, The State of Adobe AIR, Book Publishing Revolutions, And More…
Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… richard macmanus SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNELWeb ProductsHow Did it Get so Popular? Apple’s App Store Hits 1.5 Billion Downloads and 65,000 Apps This week, Apple announced that iPhone and iPod touch users have now downloaded over 1.5 billion applications. According to Apple, there are now also over 100,000 developers in the iPhone Developer Program and over 65,000 apps in the store. Given this huge success of the App Store, it is worth thinking about the factors that contributed to the App Store’s success and what Apple could do to make the store even better.See also: Using an Unlocked iPhone? Forget About Push-Enabled AppsSiri: Virtual Personal Assistant Prepares For DebutSiri, a “Virtual Personal Assistant” (VPA), has been getting a lot of hype over the past year. The product will launch end of summer U.S. time – starting out as an iPhone app, but later other platforms will be supported. The iPhone app will go into private beta July/August time period, then launch in Q4 2009 or Q1 2010. While Siri is still more promise than substance, we at least get to look at some real-life iPhone demos now.Microsoft Launches Office Web Apps and Office 2010 in Limited Beta This week at its Wordwide Partner Conference in New Orleans, Microsoft announced that the Microsoft Office suite has reached the ‘technical preview’ milestone. The interesting part of the announcement is that Microsoft is also releasing more details about the Office Web applications – which are lightweight, browser-based versions of Word, Excel, PowerPoint, and OneNote (Microsoft’s note-taking tool).Eighteen Streaming Music Resources According to The Leading Question’s recent research report, as many as 65% of UK teens are streaming music on a monthly basis. Meanwhile, file-sharing has decreased significantly since the Digital Britain Report consultation to address illicit P2P file sharing. While music sharing sites have come and gone, here are some of the streaming sites that continue to thrive.One Time in Bandcamp: Challenging MySpace Music Hitwise recently reported that MySpace has declined as a traffic generator for entertainment and music sites. MySpace was previously the most significant contributor of traffic to entertainment – multimedia sites, at an estimated 35% of traffic to that category. However that percentage now hovers below 10%, thanks in part to new storefront-style tools like Bandcamp.SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORYThat’s a wrap for another week! Enjoy your weekend everyone. Top Reasons to Go With Managed WordPress Hosting Related Posts ReadWriteEnterpriseOur channel devoted to ‘enterprise 2.0’ and using social software inside organizations. Sponsored by Socialtext.The Four Essential Apps for Distributed Teams Distributed teams. Virtual work. Placeless offices. Whatever you want to call them, groups who work from geographically separate locations are more common than ever. Despite how widespread this mode of coordinating work has become, there are those still wondering just what tools are absolutely crucial to making a distributed team work. Here’s a list of the four types of applications you’ll need, and some examples of the popular places to get them.ReadWriteStartOur channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.A Startup Movie: Never Mind the Valley, Here’s Boulder It’s no secret that we at ReadWriteWeb have a lot of love for startups that make their homes outside Silicon Valley and the Bay Area. We’ve decided to make a few videos spotlighting some unique, unexpected locations where startups thrive, where tech scenes are vibrant, where cooperation outstrips competition, and where creativity runs rampant. One of the first cities we’d like to introduce you to is home to between 150 and 170 startups as well as a thriving entrepreneurial and creative community. Welcome to Boulder, Colorado. In this edition of the Weekly Wrapup – our newsletter summarizing the top stories of the week – we analyze the continuing popularity of Apple’s App store, question the longevity of AIR apps, investigate the waves of changes happening in the book publishing industry, review one 19 year old’s innovative and successful news website, tell you about a new trend to track called ‘Cross Reality,’ report on the latest news about Microsoft’s Web-based office initiatives, and more. We also check in on our two new channels: ReadWriteEnterprise (devoted to ‘enterprise 2.0’ trends and products) and ReadWriteStart (dedicated to profiling startups and entrepreneurs).Subscribe to Weekly WrapupYou can subscribe to the Weekly Wrapup by RSS or by email (form below).RWW Weekly Wrap-up Email Subscription form: 8 Best WordPress Hosting Solutions on the Market Purchase The ReadWriteWeb Guide to Online Community ManagementOur First Premium Report for Businesses Recently we released our first premium report: The ReadWriteWeb Guide to Online Community Management. It’s been in the works for more than four months and we believe it’s unlike anything else you’ve seen. Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective. The end product is in two parts. Part one is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. Part two is a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web. The Guide is available for purchase at a price of $299. (You won’t be charged until you complete a few simple steps on that page.) You can download a free sample section of the report here. Web TrendsBits Of Destruction Hit the Book Publishing Business: Part 1 “Bits of destruction” is a phrase Fred Wilson uses to describe the destructive part of “creative destruction” brought on by digitization. We hear a lot about the destruction wrought on the newspaper business. A more interesting and nuanced wave is now hitting the book publishing business. Actually, it is three waves: the digitization of back catalogs, e-books, and print on demand.Breaking News Online: How One 19-Year Old Is Shaking Up Online Media Michael van Poppel used to be like a lot of young people, trawling the internet for interesting news about the world. Just like many others have considered doing, he created a place where he could post the most interesting news he finds, as fast as he can. Today he’s one of the most-watched movers and shakers in online news media – and he’s not yet twenty years old. Are You Over AIR Applications? When Adobe AIR was first released, we were in love. These glorious rich internet applications let us interact with web services outside our browser. More complex than simple desktop widgets, these programs delivered the web to us in beautiful little packages. But recently, we’ve begun to question AIR’s longevity. There’s no reason why these apps couldn’t just run in a browser instead…and that might even be a better place for them. Cross Reality Will Change Your Life, But at What Cost to Your Privacy? Yesterday we explored an emerging trend called “Cross Reality”, one term for when sensor networks meet online virtual worlds. As this trend becomes more common over the next few years (and it will, as both Web-connected sensors and virtual reality ramp up), what are the implications on how people use the Web? How will it change our interactions in both real and virtual life?Facebook at 250 Million Users: Could it Be Too Big? Facebook announced this week that it now has 250 million users, having added 50 million new users in just the past three months. If Facebook was a country it would now be the 4th most populous place on earth. But could Facebook be too big? It has centralized an incredible amount of power over a huge number of peoples’ lives; the texture of Facebook now shapes the pattern of a substantial portion of human communication around the world.Teens Not Into Twitter, TV, Radio, or Newspapers, Reports Young Morgan Stanley Intern Matthew Robson, a 15-year-old intern at analyst firm Morgan Stanley recently helped compile a report about teenage media habits. Robson’s report isn’t even based on any sort of statistical analysis, just good ol’ fashioned teenage honesty. He noted that teens aren’t into traditional media (think TV, radio, newspapers) and yet they’re eschewing some new media, too, including sites like Twitter. SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORYA Word from Our SponsorsWe’d like to thank ReadWriteWeb’s sponsors, without whom we couldn’t bring you all these stories every week!Mashery is the leading provider of API management services.WeeBiz, a business community where you can find and share new business opportunities.Domain.ME, the official registry for all .ME Domains.SiSense, Analytics, Reports and FiltersMollom, stop comment spam and build your community.Crowd Science gives you detailed visitor demographics.hakia is a semantic search engine.Rackspace provides dedicated server hosting.Socialtext brings you 5 Best Practices for Enterprise Collaboration SuccessAplus provides web hosting services for small business hosting needs.Wix, stunning Flash Websites for FreeMediaTemple provides hosting for RWW.SixApart provides our publishing software MT4. Tags:#web#Weekly Wrap-ups
PANAJI: Chief Minister Manohar Parrikar on Monday declared in the State Legislative Assembly that a new policy would soon cap the number of casinos in a particular area, and that Goan residents would be banned from visiting the gaming areas.Giving an outline of his proposed casino policy, which will be finalised before the next session, Mr. Parrikar told the Assembly that all five offshore casinos currently operating in the Mandovi river would be forced to relocate to land over the next three years. He was replying to queries during a discussion on the 2017-18 State budget. “The Act will have a power to ensure that no Goan can visit casinos. The government will have powers to limit casinos in a particular area. The sixth casino will never enter Mandovi. We are capping it, under this Act, at five,” Mr. Parrikar said, during his nearly one-and-a-half-hour-long address in the ongoing monsoon session.Saying that a casino is as much a vice as liquor, Mr. Parrikar said he too was as opposed to the casino industry as the Opposition legislators, but was forced to allow them to operate because several stakeholders had invested money in vessels. He also blamed the Congress for “creating a fait accompli” on the issue. “We definitely opposed casinos. We also assured that we will cancel licences because that time there were no ships. When any person invests money, a State has a responsibility for continuity, right or wrong,” he said justifying continuation of offshore casinos by BJP governments over the years. He said the policy would ensure that the casinos would relocate from the river to an onshore “entertainment zone”.
New Zealand skipper Daniel Vettori on Monday said senior players, including himself, will have to take the blame for the ODI debacle in India.”It’s about players standing up and performing, Vettori told ‘ONE News’ on the team’s return to the country after a 0-5 drubbing in India.”If we look at the reasons for the losses being because of selection or management structure we are absolving the players and myself included – so the players need to stand up,” said the talismanic leg-spinner, who has been leading the side since 2007.Set to take a break to nurse a sore back, Vettori rejected suggestions that his multiple roles of being a captain, selector and key all-rounder were affecting the team’s power balance.Vettori said his teammates are “comfortable” with his multiple roles but conceded that the fans might be running out of patience considering that his side has now lost 11 one-day international matches on the trot.”Yeah, of course I don’t blame them. This team is hurting itself. It’s a miserable time for New Zealand cricket,” Vettori said.”We did so well in the first couple of Test matches and then to let it all slip in the last Test and the one-day series, it hurts. And the only reason you play the game is to win and the only reason a lot of New Zealanders watch us play is to see us win.”So we have to give that to them as soon as possible or otherwise it’s going to be really upsetting to a lot of people,” he added.advertisementKiwi coach Mark Greatbatch echoed Vettori’s views and said the team is “exceptionally disappointed and embarrassed.”- With PTI inputs
Colombia protesters vow new strike after talks hit snag MOST READ Don’t miss out on the latest news and information. Miguel Romero Polo: Bamboo technology like no other Speaking to reporters during the PBA’s lull on Wednesday night, Reyes recalled Gilas’ participation in a couple of tuneup games that helped them prepare for the prestigious global contest.READ: Chot Reyes likes Gilas’ chances in 2019World Cup: ‘We have proven we can compete’FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“[Those games] really toughened us up,” he said. “That was a big factor and hopefully coach Yeng (Guiao’s) team gets a chance as well,” he added.Gilas played Ukraine, Australia, France, Venezuela and Dominican Republic in a battery of friendlies to prepare for the 2014 edition of the games in Seville, Spain. Private companies step in to help SEA Games hosting Trump tells impeachment jokes at annual turkey pardon event Google Philippines names new country director “I know there are some challenges with the schedule but with the [league] throwing its all-out support? I think it’s [going to be] important,” Reyes said.Reyes said it is imperative for Gilas to generate something similar as it could help with the players’ headspace.“They should have a good feeling about themselves that they can compete with anybody,” he said.Sports Related Videospowered by AdSparcRead Next SEA Games hosting troubles anger Duterte Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss San Beda knocks out Jalen Green, FilAm Sports to advance to NBTC semis View comments Wintry storm delivers US travel woes before Thanksgiving Bloomberg: US would benefit from more, not fewer, immigrants Coming into Group B play as overwhelming underdogs, the Philippines played Greece, and then put up valiant stands against Croatia, Argentina and Puerto Rico. They finally eked out a victory—their only one in the campaign—versus Senegal.“We kept on losing. But at least we tried to level with them,” Reyes said in Filipino. “Our players felt that they were improving and getting stronger as we progressed. And I think that feeling spilled over into the World Cup.”READ: Chot Reyes steps down as PH men’s basketball team coach “When they got into the actual games, the players had a very good feeling about themselves,” he added.Earlier this month, the Samahang Basketbol ng Pilipinas (SBP) said that Gilas will be skipping the Jones Cup—a perennial training ground for the country for years—due to conflicts in schedule. But the federation said they are looking to compensate by hosting pocket tournaments.ADVERTISEMENT Photo by Tristan Tamayo/INQUIRER.netWhile Chot Reyes is optimistic with the Philippines’ chances in the of the FIBA World Cup, he couldn’t stress enough the importance of preparation.Gilas Pilipinas has over five months to gear up the squad and Reyes hopes that the current iteration of the National team could be afforded with an opportunity to generate edge—just like what his squad had nearly five years ago.ADVERTISEMENT LATEST STORIES
Sanjay Patel alleged the move as a vendetta politics from Anshuman Gaekwad’s factionThe BCCI secretary Sanjay Patel, was on Wednesday removed from the secretary’s post by his own state association Baroda CA after a city civil court in Vadodara rejected his plea to be reinstated in BCA’s managing committee.While BCCI secretary Patel alleged it as a “vendetta politics” from the other joint secretary Anshuman Gaekwad’s faction, the BCA sent a press release late evening to inform about their decision to remove Patel.The decision effectively means that Patel can’t represent BCA at the BCCI’s AGM right now as per state association’s rules. “The Managing Committee(MC) of Baroda Cricket Association(BCA) had removed Shri Sanjay Patel(MC member and Secretary of BCA) on the basis of Memorandum of Association and Rules and Regulations of BCA for qualifying a MC member status,” the press release stated.”Today (24.9.14) Honorable Chief judicial magistrate, Vadodara (in charge) Shri Sanjaybhai Thakkar has accepted the application of BCA and Plaint of both the suits of Shri Sanjay patel to reinstate him as MC member as well as secretary of BCA was rejected.”On the basis of the above Judgment of the Court, the decision taken by The Managing Committee of Baroda Cricket Association holds good and Mr. Sanjay Patel (current Hon Secretary of BCCI) is no more a Secretary as well as he is no more a Managing Committee member of Baroda Cricket Association,” the release stated.”If Anshuman Gaekwad is saying that my appointment in BCA’s managing committee is illegal, then I would like to ask as to what is the legality of his appointment in the same committee. Anshuman and his group are doing vendetta politics but they won’t be successful,” a fuming Patel, who is also BCA joint secretary, said today.advertisementHe said he plans to appeal to Gujarat High Court challenging BCA decision after city civil court in Vadodara dismissed his plea. “I will be appealing in Gujarat High Court. The situation is such that there can’t be any out of court settlement with Angshuman and his group,” said BCCI secretary.
If you were a search-only user of Google and you read a few reports saying that other search engines were better, why wouldn’t you switch to another vendor’s engine? Basically, the question is, what is stopping someone from doing to Google what Google did to the original search leaders? The following are five reasons I think Google might be overvalued and why I think that when the stock price falls that it will not be a gradual decline, but rather a rapid loss of market capital. I think the headline will look something like the one above. ranks on each of the major search engines when I query specific terms. As you can see, Microsoft and Google’s results are not vastly different and I think both their algorithms are starting to “understand” this blog relatively well while I do not think Yahoo’s algorithm “gets” what we are up to at all. I use search engines a ton, so it is important to me that I use the best one. I have been doing some informal testing between Google, Yahoo, and Microsoft to see if I could figure out whose algorithm produced the best results. For example, here is a chart showing where Reverse Tipping Point Google has incredibly low switching costs. As I sit here, I cannot come up with a single product with a lower switching cost than Google search (as a user). Can you? One of the few things Yahoo got right early was that it created some other applications with relatively high switching costs, like the My Yahoo portal, Yahoo mail and an address book. I suspect much of Yahoo’s search traffic (= ad revenue) is a result of users of other applications searching because they were already there. As you can see from this chart I borrowed from Yellow Pages or Search Engine? Switching Costs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Quality Parity Google is a company I admire and I still use it constantly, but I am just wondering whether I should be buying the stock (at it’s hair-raising multiples) or shorting the stock…Are you seeing these same patterns in Google? Do you agree/disagree? Why? Topics: Google Updates Some might argue that Google’s “brand” creates high switching costs. Over time, I have noticed that Google’s results page has become more and more crowded with advertisements. For example, I just did a search on “small business marketing” and I got 7 paid results (yellow page ads) and 3 organic results above the fold. The same search on Yahoo produced 8 ads and 2 organics while Microsoft Live produced 3 ads and 3 organics. I have seen varying numbers on it, but the vast majority of users prefer to click on an organic result when searching vs. a paid result, so I imagine that this approach would eventually start to wear a bit thin. In addition, as the markets moves towards parity in the quality of results, I can imagine that there will be interesting pressures on Google (and its competitors) relative to the real estate they take up on advertising. If impartial, smart people were saying that Google’s results were no longer the best and there were very low switching costs, then the “more users” part of this reinforcing loop would break and the advertising revenue would start to go down. This feels to me like the type of thing that happens quickly, not gradually. NOVEMBER 30, 2008: GOOGLE Breaks A Nasdaq Record for Largest Market Cap Loss In 1 Month SmallBusiness 2.0 Disruptive threats Another potential issue Google has is that there are a number of new ways to search for things on the internet. For example, I am a user of del.icio.us and when I search for information there, I often get very interesting results back. What would constitute a real threat is if some of these new types of search engines avoided acquisition and started merging together in a couple of years: Digg, del.icio.us, & Snap.com for example. I think it is widely assumed that Google’s algorithm is vastly superior to anything else on the market, but when I look at these search results, I am starting to think that Microsoft is catching up. I can imagine a point in time where parity might be achieved and where several impartial and credible observers might comment to that effect publicly. Originally published Dec 4, 2006 11:50:00 AM, updated October 20 2016 , over 88% of Google’s traffic is generated from their vanilla search and image search. The thing that is so elegant about Google’s business model today is that they have a positive reinforcing system dynamics loop powering their growth. The best search engine = More Users –> More Advertiser –> More users –> More advertisers –> etc. Don Dodge’s blog
If you have been reading this blog for a while, you likely know that I’m generally a strong proponent of the value of business blogging (particularly for small businesses). I’ve been advocating the need for small businesses to start blogs as an important part of their Internet Marketing strategy for a while now. So, why the controversial title for this article? Simple: If we’re going to try and rationalize an investment of time, energy and money by attaching an ROI (return on investment) to blogging, we need to be a bit diligent and thoughtful about how we do so. In any case, here are some of my thoughts on about how to improve your chances of getting a return on investment for your business blogging efforts. ROI Of Blogging So, my points here are not particularly complicated. My message is simple: To really get value out of your business blogging efforts, you need to make sure that you are investing sufficient time into the process, measuring what matters and doing something about it. First (and foremost) you should be looking to find more buyers for whatever it is that you are offering. This is the best return you can hope for. Of course, you can’t expect every visitor to your blog to whip out their credit cards (or call one of your sales people), but you can 3. Buyers, Back-links and Brand-Building: This one’s a bit obvious too. It is near impossible to demonstrate a return on your blogging investment if do something about it 5. Analyze and Adjust: have an ROI – but just that an ROI is not guaranteed. Also, my apologies for the acronym ROBBING (I just couldn’t come up with anything better). I’m not suggesting that business bloggers are robbing anyone of anything. All in good jest (and for some percentage of you, the word probably got your attention, thereby increasing the ROI of this article). . You have to watch what works, and what doesn’t. Do more of what works, and less of what doesn’t. For example, one thing I’ve learned from writing for two business blogs is that a majority of my readership seems to appreciate my casual, informal style. c) Brand: a) Buyers: Improving The Return On Investment For Your Business Blog ”. As you might suspect, the article (and the associated paper), discusses how to measure the return on investment (ROI) for a blog – and more specifically, a business blog. Though I have not purchased the paper (it talks too much about big businesses), the article itself has a useful framework for looking at this analytically. Topics: These are the three primary areas of “return” I think businesses should strive for when writing their blog. I even put them in descending priority order even though the alliteration sounded better with a different order. You’re welcome. 2. If A Blogger Types In The stuff. For a more dynamic explanation of this, I encourage you to watch a video interview of Brian Halligan (my co-founder at HubSpot). The video is titled “ increase Defining ROI On Business Blogs The article was sparked in part by an article penned by Charlene Li of Forrester who wrote on the topic of “ nobody is reading your blog Lots of business bloggers are diligent about tracking things like their daily traffic, referral sources and other common metrics available through most web analytics tools. Though all of this is good, it’s not enough – and not nearly as meaningful as the Forest…: 1. Launching Is Not Enough: the likelihood that this will occur. This is done by focusing your content (and your promotional efforts for the content) on the types of visitors that are likely to become clients. I think too many businesses think that they can simply sign up for a Blogger account, write an article, and call it a day. This is what I would call the “Look Ma!, I’m Blogging!” phenomenon. Nothing against Blogger. It’s just that if you’re actually looking to create a measurable return, it takes more than that. Stated differently, to get an “R” (i.e. Return) you have to “I” (that is Invest). I have an uncanny knack for the stating the obvious. b) Back-Links: real Astute readers will also notice that I am not stating in this article’s title that business blogging ”. For further reading, I’d also recommend Seth Godin’s article “ If you can’t close a customer, you want back-links. The world of search engine optimization (SEO) is driven by back-links. The more people you can get to your blog articles, the more weighting you will have in the search engines, and the more relevant people will “find” you when doing a search. In fact, you can help test this theory by linking to this article with the words “business blogging” in the anchor text. (smile). Originally published Jan 29, 2007 11:42:00 AM, updated October 20 2016 doesn’t ” Simply measuring how your blog is doing in ways that are meaningful is not going far enough. You need to Business Blogging 4. Measure Something Meaningful: . In this case, the value you get from blogging is likely little more than the satisfaction of expressing yourself (and perhaps impressing your friends and family). So clearly, to get an ROI, you have to find ways to draw visitors to your blog and have them read it. If you got to this article through one of the popular social news sites (like reddit or digg), that is certainly one way to do it. There are others ways too. But all of it hinges on writing content that people are interested in. High Resolution Mistakes Finally, if you can’t get a buyer or a back-link, you can at least build your “brand”. Although you will likely never have a powerful brand like Coke, Nike or Apple – you can certainly benefit from increased visibility of your business. Readers of your blog will (hopefully) be left with a positive impression of you, and your company and this could help with future interactions with that individual (and perhaps then, they will become a buyer or give you a back-link). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
“Don’t Miss Out!” Redbook says bluntly below the happiness blurb, while the 7 Secrets and Superfood teasers intone a more subtle message: if you don’t pick up this magazine you’re going to miss something important. Gotcha! Flipping through the pages (people read from front to back, but they usually flip from back to front), you’ll notice that everything is compartmentalized into bite-sized nuggets. Women’s magazine editors worked in units of single pages and 100-words sound bites. Wherever possible, articles are deconstructed into chunks, which are given their own headlines or dressed up with images. Editors call these “points of entry,” and they’re a valuable tool to snag readers and keep them on the page. The longer a reader stays, the more likely it is she’ll buy the magazine. 2. Create Points of Entry. Originally published Dec 22, 2008 9:50:00 AM, updated March 21 2013 1. Hit readers in the gut. The Superfood You Shouldn’t Skip Download the free webinar Webinar: Blogging for Business Secrets of Social Media Marketing Ronald Reagan demonstrated, to the chagrin of his critics, that a single anecdote can overwhelm mountains of statistics. TV stations know that the video clip of the grieving parent or joyous lottery winner is better than all the economic analysis in the world. When seeking to make a point, find an anecdote that crystallizes the message. Let it set the scene for you. Live Well On Less With the possible exception of the recipe and home sections, nearly every spread in Redbook features at least one face. And these are happy people. The women, along with a few gorgeous men, are all smiling, gazing contentedly into the distance or glancing seductively at the reader. These are people you want to meet. It’s no surprise that humans respond strongly to the faces of other humans. We do this from birth. So when you take a photo for your website, forget about the background and zoom in on the person’s expression. and the newly-published Pick up any women’s magazine and you’ll find the words “I,” “me,” “you,” “our” and “us” spread all over it, particularly in headlines. Should I Ditch This Friend? asks one Redbook Q&A. Find your Power at Work advises another. Even Redbook’s sections — Your Pretty Life, Your Healthy Life, Your Love Life, Your Home Life, Just for You, etc. — reinforce the fact that these articles deliver the content to the reader’s front door. People don’t just want information; they want to know how information affects them. Headlines like these are the publishing equivalent of looking someone in the eye. Speaking to people in personal terms makes the content more conversational, personal and relevant. It works. 5. Tell stories. to learn how to create a thriving inbound marketing blog. How Do Ditch Your Debt For Good , an author, speaker and writer who advises businesses on online marketing. He is the author of This article is a guest post by A Profile Of Cover Girl Tricia Yearwood Now let’s have a look inside. Paul Gillin What Happy Women Know These same tactics can work online. Callouts, sidebars, pull-quotes, Q&As and other visual tools break up rivers of text and give readers more starting points to engage with the content. Note: this isn’t about sprinkling random icons into your copy. It’s about segmenting content and signposting it with relevant words and images that attract attention. The New Influencers: A Marketer’s Guide to Social Media This cover has another subtle incentive to draw in readers: fear. Fear is one of the most potent tools publishers use to sell content: fear of failing, fear of rejection and fear of not knowing. 4. Show faces, not scenes. Publishers of women’s magazines have wrestled for years with the same problems that Web publishers confront today: how to grab the attention of a distracted audience in just a few seconds and convince them to become regular readers. Fall’s Best Love-Your-Body Looks Cover stories are everything to women’s publishers. The choice of what to feature on the cover of each month’s issue is the product of years of reader research, and it’s intended to stop passersby in their tracks. Here are Redbook’s September choices: These selections span the issues that matter to Redbook’s audience: diet, money, relationships, personal happiness and fashion. Three of the cover blurbs are meant to tantalize (Seven Secrets, Superfood and What Happy Women Know) and three others to appeal to the get-my-life-in-order instinct (Live Well, Love Your Body and Ditch Your Debt). The cover practically shouts at you that the September Redbook will make you happier, thinner, richer and better in bed. Is it any surprise that variations of these same topics adorn the covers of nearly every women’s magazine? Want to learn more about publishing a blog on your business website? While the media may be different, a lot of the tactics that the women’s magazines use to entice people in checkout lines also work online. So I stole a recent copy of Redbook from my gym (you don’t think I pay for this material, do you?) and scanned it for ideas. Here are five lessons we can learn from the September, 2008 issue. There’s one other tactic magazine publishers use that you won’t ever have to worry about: those dumb subscription cards that fall out of the middle of the magazine and land on the floor. They’re called blow-in cards, and everybody hates them, even the publishers who use them. Unfortunately, they’re also one of the most effective circulation tools ever invented. Sometimes annoyance sells, too. The Seven Secrets to Lasting Love 3. Speak directly to the reader. Have you ever noticed that nearly every feature article in the lifestyle magazines begins with an anecdote? Half the time, the tales are even fictitious. It doesn’t matter. People respond to stories about other people. Stories are the most powerful way to communicate a message, particularly when combined with the other four secrets I’ve mentioned. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack