The rivalry exploded into life during the 2017/18 season – when the two sides played out four thrilling encounters in the Premier League and Champions League – and intensified during last season’s title race.There is also fierce personal competition between the managers, who previously locked horns with Borussia Dortmund and Bayern Munich in Germany.For the most part, however, and unlike Sir Alex Ferguson and Arsene Wenger, Klopp and Guardiola have paid each other compliments.Guardiola has repeatedly praised Klopp’s Liverpool, saying they pushed City to new heights last season, while Klopp revealed he shared an amicable phone conversation with Guardiola after Liverpool’s Champions League final win over Tottenham in June. “We promised each other that we will kick each other’s butts again next season,” he said.However, Klopp’s recent comments on City’s spending certainly irked Guardiola. The German said Liverpool can’t afford to spend like their rivals because they do not live in a “fantasia land where you get whatever you want”, with Guardiola admitting he was “bothered” by the claim. “Of course I don’t like it because it’s not true,” he said.A feisty encounter at Wembley today could set the tone for the season ahead.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Liverpool and Manchester City go head to head in the Community Shield today, with both teams keen to strike the first blow of the new season.City and Liverpool contested one of the tightest title races in Premier League history last season, finishing on 98 and 97 points respectively. Pep Guardiola’s side claimed a clean sweep of domestic trophies, with Jurgen Klopp’s men clinching Champions League glory over Tottenham in Madrid.Their rivalry is not yet at Manchester United-Arsenal 1996-2005 levels, but it certainly adds an extra layer of intrigue to today’s encounter.
Riley HiltRiley Madison Hilt, 23, died Sept. 26, 2014. Visitation will be Tuesday Sept. 30Â from 5 p.m. to 8 p.m. at Smith Mortuary in Derby.Memorial Service will be 10 a.m. Wednesday Oct. 4Â at Woodlawn United Methodist Church.Survivors include her mother Susan (Gary) Topping of Derby and her father Ryan (Angie) Hilt of Wellington; sister Austen Hilt; brothers Adam Hilt, Isaac Hilt, Nathan Hilt, Jeff (Maggie) Topping, Nick (Ashley) Topping; grandparents Jim and Judy Morris, Fred and Pam Meyer, Allan and Bev Lister, great grandmother Wanda Melton; 6 nieces and nephews Kennedy, Hadley, Blakely, Kaylee, Preston, Peyton; and her beloved dog Tia.Memorials have been established with â€œThe Riley Hilt Memorial Dance Scholarshipâ€ in care of the Derby Community Foundation and â€œThe Riley Hilt Take Flight Dyslexia Training Programâ€ in care of USD 260.Â View tributes at smithfamilymortuaries.com.
In this Nov. 20, 2016, file photo, Hampton coach David Six communicates with players during the first half of the team’s NCAA college basketball game against South Carolina in Columbia, S.C. (AP Photo/Sean Rayford, File) NEW YORK (AP) — David Six knows he is fortunate to be alive. Hampton’s coach has cherished being able to lead the Lady Pirates after suffering a stroke on June 27.“It was a near-death experience,” Six said before Hampton faced Columbia in New York last week. “You don’t see things the same.”The 55-year-old coach, who has guided Hampton to the NCAA Tournament in six of the past eight seasons, was told originally by doctors that he would probably need to take the year off from coaching to recover. He would have none of that.Six months later after intense “boot-camp rehab”, the only remnants of the stroke are a torn rotator cuff in his right shoulder he suffered when he fell, and a slight limp. He’s still doing some rehab to improve his strength, including water aerobics — which he did before suffering the stroke.He returned to campus before the team started practice in early October and earned his 200th career win just before Thanksgiving. Hampton went 4-7 in nonconference play, but has started 2-0 in the Big South.“He bounced back quickly,” Hampton freshman Laren VanArsdale said. “A lot of people don’t come back from strokes, but he came back stronger than ever.”The New York native is well aware how lucky he was to be coaching. Six was driving his wife Angela to Johns Hopkins Hospital in Baltimore for her regular appointment to deal with a muscle disease she suffers from. It was a drive he had made hundreds of times. Six and his wife usually stop along the way from their home in Virginia, but he had just gotten a new car and was having so much fun driving it that the pair made the trip without stopping that day.About an hour before reaching the hospital, the coach felt a heaviness in his right arm. His wife asked him what was wrong, but he said nothing was wrong, so as not to worry her. Yet he knew something was off. A friend of his wife met them at the hospital and she noticed Six was struggling to get out of the car. He tried to hide it from his wife, but he couldn’t.“I was kind of staggering trying to keep my balance,” recalled Six. “Then I looked up and saw the sky was spinning. And I fell very hard on my right shoulder.”Fortunately, there was a doctor in the parking lot who rushed over to help. After making it into the emergency room under his own power he fell again as his vitals were being taken.“The next thing I know, they’re calling whatever code it was and got me on the gurney,” he said. “I’m thinking seeing their faces that this must be very serious.”A CT scan confirmed the stroke. He had a blood clot on the left side of the back of his head that affected the area of the brain that controls balance and mobility on the right side of his body. The doctors were able to dissolve the blood clot with a medication called Tissue Plasminogen Activator. That medication is only effective in the first three hours after symptoms begin.About a week after having the stroke, Six was sent to a rehab facility at the hospital. He ended up sharing a room with his wife, who was continuing her therapy for the polymyositis, which causes muscle weakness on both sides of the body and limits movement.Six attacked his rehab during his six-week stint at Hopkins.“I was rehabbing about three hours a day,” he said. “I wouldn’t take a day off.”The coach was discharged at the end of July, a week before his wife. The pair went to live with their daughter in Maryland, but a few weeks later Six decided to return home to Virginia as his daughter had a pair of young twins to look after and he felt he would recover sooner having to do things for himself.Coach Six said he would wait until after the season to take care of the rotator cuff. He hopes that won’t be until after another NCAA Tournament appearance.“I got a lot of basketball to worry about first,” he said smiling.___Follow Doug on Twitter at http://www.twitter.com/dougfeinberg
By Jenna O’DonnellOCEANPORT – A measure to allow residents to keep backyard chickens has some in the borough crying “fowl” ahead of a council meeting to decide on the matter next month.Though Oceanport’s code does not presently allow for backyard chickens, support has grown from some in the community who believe that rule should be changed.An ordinance amendment originally debated last year was introduced by a narrow margin in a split council vote during a March 16 meeting. That measure modifies an existing ordinance to allow residents to have as many as six hens, depending on lot size. Residents would also have to take a class in keeping chickens before picking up an annual $10 permit.Advocates argue that chickens are charming pets that can help residents be more environmentally conscious, but opponents worry that chicken coops on small lots will create friction between neighbors.“People are passionate about it,” said Councilman Joe Irace. “In all the years I’ve been on this council, this is the most I’ve heard from people on any issue.”Irace was one of three Oceanport council members who voted against introducing the amendment, concerned that allowing chickens on small lots could cause potential problems between neighbors and raise enforcement issues for their small town.Those reservations are shared by Mayor John “Jay” Coffey, who cast a tiebreaker vote in March to bring the chicken issue before the council for a full public discussion during the April 20 council meeting.“I just want to have, once and for all, a full blown public discussion,” Coffey said. “This sounds great in theory, but I think this is something we don’t need from a headache standpoint.”Part of the opposition to chickens stems from neighbors who have lived next to coops already in town and complained about noise and odor.But supporters, including Councilwoman Ellynn Kahle, hope the ordinance amendment, by establishing rules and limitations for keeping chickens, will do more to prevent problems from arising than simply continuing to ban them. A chicken advisory board is one aspect of the amended ordinance that Kahle hopes will help smooth things over for residents concerned about chicken-related issues.“With the chicken ordinance there is going to be an advisory board there to help them,” Kahle said.The proposed rules for chicken-keeping go further than any that govern cats and dogs in town to ensure that neighbors are considerate, Kahle notes.Residents in favor of the amendment are counting on more than just fresh eggs. Shannon Scheffling, a resident who started the Oceanport Backyard Chicken Supporters Facebook Group, did chicken research as a student at Rutgers University. Even after they stop laying eggs, Scheffling says chickens provide chemical-free fertilizer for gardeners, are great for composting, and provide backyard pest control.“Chickens eat grubs, ticks, fleas, termites and even mosquitos,” she said. “If it’s a bug you don’t want in your yard, chickens will eat it.”Several area towns including Middletown, Red Bank, Fair Haven and Tinton Falls currently allow chickens on residential properties. Advocates like Gwenne Baile of Haddon Township help to create pilot programs in hopes of clearing up some misconceptions about backyard chickens, like noise and odor issues, which she says aren’t a problem so long as coops are cleaned and cared for properly.“I truly believe that anyone who is opposed to this is not educated on what it means to have backyard chickens,” Baile said. “This is no more agriculture than you having a few vegetables growing in your backyard. They are pampered pets and they’re the only pet that can give you breakfast. But that’s not the only thing they can do.”Residents are invited to share their views during a public discussion prior to the council’s vote at the April 20 borough council meeting.“There’s going to be a discussion about it which I think is good,” Kahle said. “I just really hope that people haven’t already made up their minds.”
24 January 2011 Eskom’s 10-year, US$1.75-billion bond – aimed solely at international investors – has been more than two-and-a-half times oversubscribed, says Public Enterprises Minister Malusi Gigaba, calling it a sign of investor confidence in South Africa. “The oversubscription on the bond issuance demonstrates international investors’ confidence in Eskom and the South African government,” Gigaba said in Pretoria last week. “This is Eskom’s first dollar bond issue, and the pricing is extremely attractive for us,” Dames said. “It has been facilitated by the government’s strong support for Eskom, and we are within the cost of funding target set by Eskom’s regulators.” “We welcome the confidence that international investors have shown in Eskom,” said Eskom CEO Brian Dames, adding that the offer was “an important part of our funding programme. The proceeds will be used to fund our committed capital expansion programme, and so help to keep the lights on for all South Africans. The oversubscription follows roadshows conducted in the US, UK and Europe. The US$1.75-billion (about R12.3-billion) bond is only available to foreigners, and may not be sold to investors in South Africa. Funding capital expansion Gigaba said the government’s support of Eskom had helped to lower the utility’s risk profile and had provided the foundation for Eskom once more to be able to raise funding off its own balance sheet. Source: BuaNews Ratings agencies, including Moody’s and Fitch, have responded favourably to the government’s decision to increase guarantees for Eskom debt to a total of R350-billion, up from R176-billion. Lowering risk profile “We hope that this trend will persist as other state-owned enterprises approach the market to raise funds for their capital expansion programmes, as this will serve to reduce pressure on the fiscus,” Dames said, adding that completion of the utility’s build programme was critical for ensuring security of electricity supply in South Africa.
Tags:#2009 Redux#web#Year in Review At the beginning of this year, analyst firm Gartner released a report that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies. Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb!The eight technologies identified include the following:Bluetooth 3.0 This is one of the no-brainers on the list. The Bluetooth 3.0 specification will be released this year and devices will start to hit the shelves by 2010. At this point, it’s expected that the 3.0 spec will include faster speeds, reportedly transferring files at 480 megabits per second in close proximity and 100 megabits per second at 10 meters. It will also feature an ultra-low-power mode that Gartner predicts will enable new peripherals, sensors, and applications, such as health monitoring. The technology will be backwards compatible, allowing old devices to communicate with new ones, so there’s no reason for it not take off in the upcoming years. Mobile User Interfaces + Mobile Web/WidgetsMobile user interfaces and mobile web/widgets were listed separately, accounting for two items on the list, but we think they can be lumped together. They all point to how mobile computing is rapidly becoming a new platform for everything from consumer mobile apps to B2E (business-to-employee) and B2C (business-to-customer). (Gartner did not include B2B on their list.) Modern day smartphones like the iPhone, Android, Blackberry, the upcoming Pre, and others deliver better interfaces for browsing the web, thus making it accessible to more people. Widget-like applications, including those that replicate thin client technology, will become more common especially in B2C strategies. Yet the mobile web still has challenges ahead. For example, there are no standards for browser access to handset services like the camera or GPS, the report notes. Location AwarenessLocation sensing, powered by GPS as well as Wi-Fi and triangulation, opens up new possibilities for mobile social networking and presence applications. Technology’s earliest adopters are already familiar with social networks like Brightkite and Loopt which let you reveal your location to a network of friends. But we’re still on the tip of this iceberg. Take for example, the iPhone IM client Palringo, they’re just now adding location services to their application. This allows users to see how far away their contacts are, introducing a whole new dimension to mobile communication. Over the next year or two, this sort of technology is expected to become more commonplace, but it will also raise questions about privacy. Will you want your network of online friends and acquaintances to really know your exact location? Will turning off location awareness signal that you’re up to something sneaky (so asks the suspicious wife, husband, boss, etc.)? As a society, we will have to answer these questions and more in the near future. Near Field Communication (NFC) NFC is a technology that provides a way for consumers to use their mobile phones for making payments, among other things. It’s something that has taken off in many countries worldwide, but certainly not all, and definitely not in the United States just yet. Unfortunately, Gartner predicts that the move towards mobile payment systems will still not occur this year or the next in mature markets like the U.S. and Western Europe. Instead, NFC is more likely to take off in emerging markets. Other uses of the technology, such as the ability to transfer photos from phone to digital photo frames, will also remain elusive to more developed markets. 802.11n & Cellular Broadband802.11n, a specification for wireless local area networks (WLANs), initially gave us pause. Although not ratified as an official standard yet, the technology is already commonplace. However, until it “goes gold” so to speak, it won’t really infiltrate the mobile world. Even the ubiquitous iPhone only supports 802.11 b/g at the moment. On the flip side, the other Internet connection technology, cellular broadband, has the potential to make Wi-Fi almost unnecessary, at least for achieving high speeds. In addition to mobile phones, laptop makers will likely continue to incorporate this technology into their netbooks and notebooks using modern chipsets that provide superior performance to our current crop of add-on cards and dongles.Display Technologies Display technologies will also see improvements in the upcoming years. New technologies like active pixel displays, passive displays and pico projectors will have an impact. Pico projectors – the tiny portable projectors we saw being introduced at this year’s CES – will enable new mobile use cases. Instant presentations in informal settings could become more common when there isn’t large, cumbersome equipment to set up. The different types of display technologies introduced in 2009 and 2010 will become important differentiators between devices and will impact user selection criterion, says Gartner. For more information on these above technologies, you can read through the full report available here on Gartner’s web site. Feel free to share your thoughts in the comments on how you think the mobile space will be impacted in the future. sarah perez Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Related Posts 8 Best WordPress Hosting Solutions on the Market
The federal government appears ready to take dramatic action against U.S. wireless carriers that fail to protect Android smartphone buyers against malware — specifically by not pushing out timely operating-system updates. And the catalyst most likely to kick the feds into gear is an American Civil Liberties Union complaint filed Tuesday with the Federal Trade Commission.Let The Market DecideWhat the ACLU is asking is not difficult. Rather than have the FTC order carriers to ship security updates to the Android operating system as soon as they are made available by Google, the ACLU wants customers to be told upfront that they won’t be getting the updates needed to protect their personal data from hackers.“We think the companies should be forthcoming about this,” Christopher Soghoian, principal technologist and a senior policy analyst for the ACLU, said. “If consumers knew that certain phones weren’t going to get updates, they might not buy those phones in the first place.”Rather than force carriers to spend a lot of money on automatic update services, the ACLU wants the market to fix the problem, a stand that many lawmakers in Congress should applaud.“We want the market to work, but consumers are never going to get to vote with their wallets if they don’t know which phones are secure and which phones are not secure,” Soghoian said.(See also: FTC To Carriers: Fix Security Or End Up Like HTC)The ACLU complaint names AT&T, Verizon Wireless, Sprint Nextel and T-Mobile USA. AT&T declined comment, Sprint said it follows “industry-standard best practices,” and Verizon said it works closely with manufacturers to provide “mandatory updates to devices as quickly as possible.”T-Mobile was the only carrier to say that it keeps Android customers up to date with the latest software. “T-Mobile takes security very seriously, and regularly provides security updates to our customers, including those using the Android operating system,” a company spokesman said.The FTC Plays The HeavyIf that is what T-Mobile does, then it is more in line with the FTC’s thinking than its rivals. In a February settlement with smartphone manufacturer HTC, the agency pointedly emphasized the need to secure mobile devices.Under FTC pressure, HTC agreed to a “comprehensive security program” that includes patching vulnerabilities that could be exploited by hackers and spammers. The agreement was significant because it outlined for all device manufacturers what the FTC considers best practices for security.Keeping software up to date is a critical defense against hackers, who often target known vulnerabilities in software because so many users continue to run older, bug-ridden versions. In a blog post following the HTC settlement, FTC chief technologist Steve Bellovin made it clear that securing mobile devices was the responsibility of manufacturers and carriers, and they have to work together at getting updates out to customers.“Bugs happen, ergo fixes have to happen,” Bellovin said.Android malware is a much larger problem outside the U.S., particularly in Asia and Eastern Europe. That’s because people in those regions will download applications from third-party app stores, many of which distribute malware-infected software. In the U.S., most people get their apps from the Google Play store, which regularly checks for malicious software.Nevertheless, 97% of new mobile malware is directed at Android devices, which comprise 72% of the smartphone market, according to security vendor Symantec’s latest Internet Security Threat Report. While most infections today occur from downloading bad apps, experts say hackers are increasingly trying to compromise devices through spam that carries links to malicious Web sites.Given the mood of the FTC, and trends in Android malware, it should be obvious to carriers that the status quo is unacceptable. If they aren’t ready to make changes on their own, then they’re likely to get an unfriendly shove from the feds.Image courtesy of Shutterstock Role of Mobile App Analytics In-App Engagement Tags:#aclu#american civil liberties union#Android#AT&T#federal trade commission#FTC#malware#security#Sprint Nextel#T-Mobile#Verizon Wireless#wireless carriers What it Takes to Build a Highly Secure FinTech … Why IoT Apps are Eating Device Interfaces Related Posts antone gonsalves The Rise and Rise of Mobile Payment Technology
Now that we have that out of the way, let’s talk about the update cycle. The last known update to the public Google PageRank number (as shown via the toolbar and tools like WebsiteGrader.com), was around April 30th 2007. So, as I write this article, it has been over 4 months since the last update. In all the time that I’ve been watching the Google PageRank updates, this is the longest lapse I’ve seen. This likely means that we’re going to see an update “any day now”. Measuring SEO 2. Updates happen inconsistently (you never really know when the next one is coming) Most SEO experts are of the opinion that the Google PageRank number that is available to the public (often known as the “toolbar PageRank”) is not very important. The toolbar PR (TBPR) is the number shown via the Google Toolbar and other software applications (like WebsiteGrader.com’s Originally published Sep 10, 2007 11:22:00 AM, updated October 20 2016 If you’re interested in knowing when the next Google PageRank update happens, I have a simple solution for you. Just 3. It’s a coarse number (0-10 — no fractions) in comparison to the “internal” PageRank number Google uses for its ranking algorithm. SEO Report First off, if you don’t know what Google PageRank is, then here’s a quick So, although Google PageRank has its limitations, it continues to be monitored and cited (if you’re in the market for buying a website, one of the things you’ll likely look at is the Google PageRank of the site). All of these are legitimate reasons that do indeed severely limit the utility of the public Google PageRank. However, this number continues to be interesting to many folks primarily because it is the simplest abstraction that can easily be accessed to determine the general “authority” for a given web page. It factors in the two most important things from an SEO perspective: The number of inbound links to a given web page and the power/authority of those links. Topics: What does this mean to you? If you have a relatively new site, or have just started getting meaningful inbound links recently, don’t fret if your Google PageRank is zero. Since there hasn’t been an update in a while, chances are your current PR (or lack thereof) is simply based on the old data. Once the update occurs, you should see yourself move up. WebsiteGrader.com is currently at a PR5 (which is not bad), but I expect the site to jump to a PR6 as it has more powerful links than some of our other sites which already have a PR6. introduction to Google PageRank register for this site and we’ll send you a quick email when the update happens. We monitor hundreds of websites on behalf of our users, so when the change happens, we’ll likely be one of the first ones to know — and so will you. . SEO experts think Google PageRank is not a particularly meaningful number for a variety of reasons: . 1. Updates happen infrequently (every few months) Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 31, 2007 9:30:00 AM, updated October 01 2019 Today we released a 2008 Presidential Candidates Internet Marketing Report, which analyzes how the major candidates in the upcoming election are using Internet marketing to promote themselves. Nothing in this report or post is meant to be a political statement, so please keep the comments on marketing related issues. Below are some of the findings from the report that I thought were surprising.2008 Presidential Candidates Internet Marketing Report – 2 Mistakes the Candidates are Making Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging – Most of the candidates websites have blogs, usually written by staffers who talk about the campaign in general terms. But blogging is a lot more about a personal connection and discussion than preaching from the safety of an ivory tower. Only Mitt Romney uses blogging to create a personal connection with the audience. Mitt’s wife and sons frequently post to the blog, and Mitt himself even writes some entires. John Edwards and his wife and daughter do have “diaries” but the posts are very infrequent. All the other candidates are missing out on a huge opportunity to personally connect with voters – which is important.SEO – The search engine optimization performance of the candidates is pretty weak if you ask me. They have tons of inbound links, lots of people in the blogosphere who love them, and they are just not doing the things they should do to get qualified traffic from search engines. How cool of a PR stunt would it be for one of the candidates to dominate the first page of google for “President” or “Best President”. Plus, if someone is researching “war in Iraq new policy” and I were running for president, I would be pretty pissed if I was not mentioned in the search results.If you want to see an older post I wrote that inspired some of this analysis, you can read Presidential Internet Marketing – Data Comparing Obama, Clinton, Edwards, Romney, Giuliani and McCain. And again, here is a link to the full Presidential Candidate Internet Marketing Report and the Press Release about the Internet Marketing Report announcing the report and results. Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page).
Q: What are your five favorite blogs? (Other than the HubSpot blog!) June 2006 keyword analysis A: I’ve written about 1,800 posts over the last 5 years so it’s a bit tricky to pick just one. Online Marketing Blog A few specific posts that are top of mind: Q: Blogging and social media may work for some technology-focused businesses, but what about businesses in more traditional industries? Do blogging and social media work for everybody? . The man who currently owns that spot is Lee Odden, a successful online marketer who, in addition to running a his popular blog, is CEO of in the top spot. A: I started blogging for . in The web has become very social and will continue to do so through technology that enables content sharing and connections. Search engine optimization is at the core of what we do in all our practice areas. Blogging and social media marketing efforts affect SEO and vice versa. Direct Marketing vs Social Media Marketing Make no mistake, measuring return on investment for marketing channels that are not direct response takes some creativity. But it is there and definitely measurable. to learn how to create a thriving inbound marketing blog. Q. What impact has your blog had on your business? Q: What’s your favorite blog post that you’ve ever written? Why? That’s valuable real estate — over 700 searches per month, according to our . Lee was kind enough to spend some time earlier this week answering questions about his blog and online marketing. Q: How long have you been blogging? A: Blogging, SEO and social media are all intimately intertwined. I don’t see them as completely different marketing channels, although there are distinct metrics for each. Dec 2003 What’s important is the mix that will best help the client reach their goals. Marketing on the social web is about helping customers reach their goals. Consumer information discovery increasingly involves more than just search, so involving blogs and social media to some extent is almost always a part of every client engagement. If we can see opportunities for our clients to reach and engage their customers in specific areas of the web AND it can be measured, then we’ll make recommendations accordingly. I like a lot of the Top Rank Online Marketing because the majority contain great information and many are entertaining. A: The first thing to do is “listen” and pay attention to what others are blogging and doing within social communities. It’s simply not effective to publish and promote content via blogging and social media without being a participant. Get involved by subscribing to other blogs on and off topic to get an idea of voice, frequency and etiquette. Join social networks and connect with other like-minded people, share opinions, content and interact. Then you’ll have a foundation for going forward with your own blogging and social media marketing efforts. TopRankMarketing.com I’d also recommend using an outside consultant that clearly practices what they preach. Getting advice from an experienced blogger/social media participant can save time, embarrassment and money. That’s a big part of what TopRank does in our blog and social media marketing practices: serve as a guide to help clients help themselves. If you search Google for “marketing blog” chances are you’ll find A: Measuring the return on any marketing investment starts with setting goals. Knowing the audience, your objectives, a strategy and mix of tactics for reaching those objectives all lead up to the measurement piece. Internet marketing offers amazing metrics, far beyond what many offline marketing and advertising expenditures return. Webinar: Blogging for Business Digital PR and SEO: Social Media Monitoring A. Online Marketing Blog has been instrumental in growing our business. It generates daily new business inquiries, weekly inquiries from the media as well as candidates and marketing partners. Over 5 years we’ve posted over 2,000 articles on internet marketing topics and have been recognized in many ways for that besides growing revenue, which of course, is what pays the bills. A: We manage a list of over 500 blogs on our Q. In addition to advising companies on business blogging, your company offers search engine and social media marketing services. That’s a lot of different things. Do you advise clients to get involved in all of them? Is there one channel that’s best? Or most important? so I have a lot more than 5 favorite blogs. Originally published Jan 16, 2009 8:52:00 AM, updated October 18 2015 A: In terms of traffic, “25 Tips for Marketing Your Blog” posted in We identify expectations, business needs and reconcile those with goals for a marketing program. SEO is easier to measure in terms of a direct association with revenue. Blogs can be measured in that way too. Getting ROI measurements out of social media and blogging efforts most often comes from an association with other known channels. For example, if a blog ranks well in search engines, then the cost per click can be identified for those keyword rankings and a valuation can be calculated. If social media or a blog post result in media coverage, then a value for what it would cost to hire a PR firm to earn that coverage can be associated as a return on the social media or blogging effort. Content Distribution Networks A: Great question. Running our business in terms of day-to-day operation has little to do with our blog. In terms of marketing and building thought leadership, it would certainly be possible to have a successful marketing program without a blog. It would involve other social media communication channels that allow two-way communications, frequent updates, engaging information sharing, etc – many features of a blog. However, with all that functionality contained right within blog software, I’d prefer to use blog software as a preferred way to create and promote content that inspires the kinds of conversations leading to new business, improved credibility and confidence in the TopRankMarketing.com brand. Q: Could you run your business without your blog? A: Within our organization my functional responsibilities involve our organization’s business strategy, business development, some training and marketing. Most operational duties are handled by my business partner, Susan Misukanis. The marketing portion of my job is to be the public face of our organization speaking at about 15 events a year and being social on the web via TopRankBlog.com, Twitter, Facebook, LinkedIn and other social channels. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BIGLIST Q: What do you tell your clients when they ask about the ROI of social media, blogging or SEO investments? Q: What’s the most popular blog post you’ve ever written? A: Sometimes blogging and social media do not make sense for reasons other than a specific industry mis-match. If a company doesn’t have the resources or appreciation/understanding of how blogging and social media work – tech biz or not – it shouldn’t bother. At least not until they make efforts to get up to speed with internal staff and/or via outside resources. Back to your question. Wherever there are people talking online about a topic, there is an opportunity for blogging and social media. Industry is irrelevant to predicting the viability of incorporating social media into an organization’s marketing and communication efforts. It’s the customers that matter and if customers or potential customers are involved with and influenced by blogs and social media, then companies that serve those customers should participate. If not, their competition will. Q: When you’re not blogging, you run an internet marketing business — can you describe what you do? Want to learn more about publishing a blog on your business website? Download the free webinar Q: What advice would you give to a small business owner or professional marketer who’s just starting out with blogging and social media? has been the most popular. interviews we’ve done with SEO and social media people