Poetry May 21, 2015

first_imgOur HeartsBy Matenneh-Rose L. DunbarMade of only soft flesh without a boneMade to be flexible and ready to bendMade of how we see the world aroundmade to swifter big problems suddenlyOur hearts plead to go on……………………Made to shed tears as a vent for hurtMade firm by the sound of pleasantriesMade bubbly when your smile radiatesMade weak by actions of the unfriendlyOur hearts sing a song…………………….made a hero by the loud acclaim of allMade to rock against all the odds in lifeMade green as a lawn new spring timeMade to glow as candles behind a glassOur hearts rests in a cradle……………Made to break when placed in shockMade to rejuvenate its self-healingMade to rosy again after the deep fallMade to tango in lilac and purple yetOur hearts soft but stronger than goldTwo Blind MenBy Matenneh-Rose L. DunbarAlong the metal wall of the presidential groundsTwo blind men felt their way down a clean pathThey multi stepped as slowly their hands gropedWith swinging white canes to navigate graduallyMuch vigor was placed into getting to destinationMy heart skipped a beat to see them do their bestThese…………. Two Blind MenOne wore slacks while the other was suited fineThe ironed black pant with white shirt was sharpSeemed like the suited guy was a office workerHis pal in slacks was matching in red and blueThey were sure to get to duty as they huggedIn close commune their goal was singular hereThese……. Two Blind MenInspiring puffs rise from their journey of a dayHands on each other back serves as self-beltsGuarding each from the cars busy Capitol HillTen thirty daily means commitments to themReady to face the pains and drains of todaySentiments float over why there is little careThese………. Two Blind MenHer SacrificeBy Varney L. S. GeanFrom the instant she knew beforehandA child growing her small belly heldThe sings all there she knew the truthHappy was she months later she boreThe moment when joy had no boundaryHer SacrificeHer love her nursing for the child she boreForsaking many things for the child’s futureToil and sweat for the child must be nurturedHer aim to make better won’t be ruinedThroughout times she did the best she couldHer SacrificeThat youngster will be greater she acclaimedFor all her efforts smiles her sweet face carriedShe did not falter not even in dire momentsHer newborn she prayed should be betterShe knew how far and whatever it tookHer SacrificeToday she laughs when mothers wailToday she smiles when people ask herWho is that greater man or woman with you?For all her efforts it is time to beam motherFor without YOU life would have been futileHer SacrificeA Whole New LevelBy Varney L. S. GeanStarted out like a blur out of nowhereStreaming down so rapid like cascadeA whole new levelHeadlong to get the paramount of allNot halting as everything spiral fasterA whole new levelIn this time minds jump start like boltsLike thunderbolts the sharpness mattersA whole new levelIn the long run results will be probableSomething to make frowned faces smileA whole new levelShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)last_img read more

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Maverick Awards to recognise under-35 business genius

first_imgThe Maverick Awards aim to encourage dynamic young entrepreneurs to help drive South Africa’s job creation and economic growth. (Image: Brand South Africa) 13 March 2014The Maverick Awards, a new initiative by youth development consultancy Under 35 Mavericks in partnership with Brand South Africa, seek to reward the hard-nosed genius of established young South African entrepreneurs with prizes of up to R1-million.Read more on Media Club South Africa: Maverick Awards to recognise under-35 business geniuslast_img

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Hey, The FTC Might Finally Break The Carriers’ Android-Update Logjam

first_imgThe federal government appears ready to take dramatic action against U.S. wireless carriers that fail to protect Android smartphone buyers against malware — specifically by not pushing out timely operating-system updates. And the catalyst most likely to kick the feds into gear is an American Civil Liberties Union complaint filed Tuesday with the Federal Trade Commission.Let The Market DecideWhat the ACLU is asking is not difficult.  Rather than have the FTC order carriers to ship security updates to the Android operating system as soon as they are made available by Google, the ACLU wants customers to be told upfront that they won’t be getting the updates needed to protect their personal data from hackers.“We think the companies should be forthcoming about this,” Christopher Soghoian, principal technologist and a senior policy analyst for the ACLU, said. “If consumers knew that certain phones weren’t going to get updates, they might not buy those phones in the first place.”Rather than force carriers to spend a lot of money on automatic update services, the ACLU wants the market to fix the problem, a stand that many lawmakers in Congress should applaud.“We want the market to work, but consumers are never going to get to vote with their wallets if they don’t know which phones are secure and which phones are not secure,” Soghoian said.(See also: FTC To Carriers: Fix Security Or End Up Like HTC)The ACLU complaint names AT&T, Verizon Wireless, Sprint Nextel and T-Mobile USA. AT&T declined comment, Sprint said it follows “industry-standard best practices,” and Verizon said it works closely with manufacturers to provide “mandatory updates to devices as quickly as possible.”T-Mobile was the only carrier to say that it keeps Android customers up to date with the latest software. “T-Mobile takes security very seriously, and regularly provides security updates to our customers, including those using the Android operating system,” a company spokesman said.The FTC Plays The HeavyIf that is what T-Mobile does, then it is more in line with the FTC’s thinking than its rivals. In a February settlement with smartphone manufacturer HTC, the agency pointedly emphasized the need to secure mobile devices.Under FTC pressure, HTC agreed to a “comprehensive security program” that includes patching vulnerabilities that could be exploited by hackers and spammers. The agreement was significant because it outlined for all device manufacturers what the FTC considers best practices for security.Keeping software up to date is a critical defense against hackers, who often target known vulnerabilities in software because so many users continue to run older, bug-ridden versions. In a blog post following the HTC settlement, FTC chief technologist Steve Bellovin made it clear that securing mobile devices was the responsibility of manufacturers and carriers, and they have to work together at getting updates out to customers.“Bugs happen, ergo fixes have to happen,” Bellovin said.Android malware is a much larger problem outside the U.S., particularly in Asia and Eastern Europe. That’s because people in those regions will download applications from third-party app stores, many of which distribute malware-infected software. In the U.S., most people get their apps from the Google Play store, which regularly checks for malicious software.Nevertheless, 97% of new mobile malware is directed at Android devices, which comprise 72% of the smartphone market, according to security vendor Symantec’s latest Internet Security Threat Report. While most infections today occur from downloading bad apps, experts say hackers are increasingly trying to compromise devices through spam that carries links to malicious Web sites.Given the mood of the FTC, and trends in Android malware, it should be obvious to carriers that the status quo is unacceptable. If they aren’t ready to make changes on their own, then they’re likely to get an unfriendly shove from the feds.Image courtesy of Shutterstock Role of Mobile App Analytics In-App Engagement Tags:#aclu#american civil liberties union#Android#AT&T#federal trade commission#FTC#malware#security#Sprint Nextel#T-Mobile#Verizon Wireless#wireless carriers What it Takes to Build a Highly Secure FinTech … Why IoT Apps are Eating Device Interfacescenter_img Related Posts antone gonsalves The Rise and Rise of Mobile Payment Technologylast_img read more

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Salman and Katrina still remain the best of pals

first_imgKatrina-Salman’s split story might have done the rounds but the two still remain good friends.This is why Katrina was spotted visiting Sallu to wish him for his birthday, two days in advance. This year, Salman celebrated his birthday in Dubai with family members.Kat took out time from her shooting schedule to wish ex-beau before he went for the trip.Though the rumour of their split is rife, the two have maintained a cordial relationship.Kat and Sallu shared several jokes when Kat appeared on Bigg Boss to promote her film Tees Maar Khan. Kat was sporting enough to smile while Salman joked about Ranbir Kapoor on the show.Katrina and Ranbir are said to be a promising Bollywood pair. But now we hear that Katrina has distanced herself from Ranbir.After Power did not take off, director Rajkumar Santoshi thought of approaching his hit romantic comedy, Ajab Prem Ki Ghazab Kahani, pair. He approached the stars of the film with a script to make a sequel, calling it Ajab Haseena Ghajab Deewana . But Kat cited dates issues and turned down the offer.The million dollar question now is whether Kat refused Santoshi’s film because of Ranbir’s closeness with hottie Nargis on Rockstar’s sets or the old flame between her and Sallu has been rekindled.last_img read more

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Why Google Will Set The Record For The Greatest Monthly Market Cap Drop In Nov 2008

first_img If you were a search-only user of Google and you read a few reports saying that other search engines were better, why wouldn’t you switch to another vendor’s engine?  Basically, the question is, what is stopping someone from doing to Google what Google did to the original search leaders? The following are five reasons I think Google might be overvalued and why I think that when the stock price falls that it will not be a gradual decline, but rather a rapid loss of market capital.   I think the headline will look something like the one above. ranks on each of the major search engines when I query specific terms.  As you can see, Microsoft and Google’s results are not vastly different and I think both their algorithms are starting to “understand” this blog relatively well while I do not think Yahoo’s algorithm “gets” what we are up to at all. I use search engines a ton, so it is important to me that I use the best one.  I have been doing some informal testing between Google, Yahoo, and Microsoft to see if I could figure out whose algorithm produced the best results.  For example, here is a chart showing where Reverse Tipping Point Google has incredibly low switching costs.  As I sit here, I cannot come up with a single product with a lower switching cost than Google search (as a user).  Can you?  One of the few things Yahoo got right early was that it created some other applications with relatively high switching costs, like the My Yahoo portal, Yahoo mail and an address book.  I suspect much of Yahoo’s search traffic (= ad revenue) is a result of users of other applications searching because they were already there.  As you can see from this chart I borrowed from Yellow Pages or Search Engine? Switching Costs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Quality Parity Google is a company I admire and I still use it constantly, but I am just wondering whether I should be buying the stock (at it’s hair-raising multiples) or shorting the stock…Are you seeing these same patterns in Google?  Do you agree/disagree?  Why? Topics: Google Updatescenter_img Some might argue that Google’s “brand” creates high switching costs.  Over time, I have noticed that Google’s results page has become more and more crowded with advertisements.  For example, I just did a search on “small business marketing” and I got 7 paid results (yellow page ads) and 3 organic results above the fold.  The same search on Yahoo produced 8 ads and 2 organics while Microsoft Live produced 3 ads and 3 organics.  I have seen varying numbers on it, but the vast majority of users prefer to click on an organic result when searching vs. a paid result, so I imagine that this approach would eventually start to wear a bit thin.  In addition, as the markets moves towards parity in the quality of results, I can imagine that there will be interesting pressures on Google (and its competitors) relative to the real estate they take up on advertising. If impartial, smart people were saying that Google’s results were no longer the best and there were very low switching costs, then the “more users” part of this reinforcing loop would break and the advertising revenue would start to go down.  This feels to me like the type of thing that happens quickly, not gradually. NOVEMBER 30, 2008:  GOOGLE Breaks A Nasdaq Record for Largest Market Cap Loss In 1 Month SmallBusiness 2.0 Disruptive threats Another potential issue Google has is that there are a number of new ways to search for things on the internet.  For example, I am a user of del.icio.us and when I search for information there, I often get very interesting results back.  What would constitute a real threat is if some of these new types of search engines avoided acquisition and started merging together in a couple of years:  Digg, del.icio.us, & Snap.com for example. I think it is widely assumed that Google’s algorithm is vastly superior to anything else on the market, but when I look at these search results, I am starting to think that Microsoft is catching up.  I can imagine a point in time where parity might be achieved and where several impartial and credible observers might comment to that effect publicly. Originally published Dec 4, 2006 11:50:00 AM, updated October 20 2016 , over 88% of Google’s traffic is generated from their vanilla search and image search. The thing that is so elegant about Google’s business model today is that they have a positive reinforcing system dynamics loop powering their growth.  The best search engine = More Users –> More Advertiser –> More users –> More advertisers –> etc. Don Dodge’s bloglast_img read more

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8 Marketing Lessons From Online Dating

first_img In online dating , we are encouraged to keep emails and landing page copy short and to the point. It requires skill to provide people with enough context in a brief message. Often times, starting an email with a question yields positive results. In marketing , it is recommended to “show your best assets and put your best foot forward.” For example, if you have good abs, you should feel encouraged to showcase that. , you should be mindful of the words you use so that you don’t look spammy and inauthentic in your messages. “If you use the word ‘sexy,’ or ‘cute,’ or ‘beautiful’ in a message, you are going to get a 30% worse response rate than if you talk about interests that she has in her profile,” said Sam. conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. In online dating , you should write grammatically correctly. Be funny and engaging. People value your efforts to be interesting and authentic. 8. Invest the Time 2. Optimize Presence for Search Engines & People In online dating In online dating In marketing Topics: case studies 7. Study Best Practices 3. Emphasize the Aspects You Are Good At In marketing In marketing , we offer tons of free marketing resources about each element of your business strategy. We have also published great success stories and In online dating In marketing Marketing Advice So I decided to really draw the parallel between online dating and inbound marketing. Here are the 8 top similarities: , the very first words you share with a prospective date can tremendously impact the progress of your communication. Your choice of a greeting, for instance, might affect whether or not you receive a response. , companies should not use Flash because it makes it difficult for search engines to crawl. This becomes pretty important if you add too many Flash elements to your site and thus have fewer pages indexed by Google. Originally published Feb 16, 2011 5:00:00 PM, updated October 20 2016 1. Be Selective with the Wording , you should be similarly remarkable with your content. Let your personality shine in your writing, email communication or video production. Don’t just dump text for search engines to index, but use your unique voice to convey a meaningful message. 6. Keep Your Messages Short In online dating At the end of the video interview, Sam admits that online dating “is a little bit of a marketing game.” No joke! , it is a best practice to demonstrate your company’s thought leadership and industry expertise. We often advise businesses to visit other departments and showcase the knowledge hidden within the organization. You can do that in the form of blog posts, industry reports, short videos… In marketing , you should be fully aware of the needs of your target audiences. Tweak your messaging to reflect the interests of your visitors and leads. Strike a conversation that ties into their previous activity on your site. And don’t sound spammy. , you want to keep your messages short. As Sam said, in the offline world, no one wants to hear a four-minute speech about “how great you are.” Instead, focus on the conversation partner and start a conversation by asking a question. , experts have covered a bunch of common tips and best practices in terms of what pictures and messages work. Read their blog with dating advice. While they are not there to “tell you how to date,” they give you the tools and research to make it a smooth process. In online dating video I recently stumbled upon a 5. Let Your Personality Shine In marketing 4. Create Authentic Messages , people are advised to “invest in your profile” and “take the time to write a very careful profile.” Put as much effort into it as you would put in a conversation at a bar, Sam advised.   that can provide marketers with some valuable lessons. In marketing , the very first words you communicate with a prospect can influence the rest of your relationship. While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. , users should not use Flash because the player supposedly adds seven years of age. As Sam said, “a 28-year-old using Flash has the same attractiveness as a 35-year-old who doesn’t use Flash.” Though such tweaks might be trivial, they still exercise a big impact on one’s overall online dating success. , you should be constantly investing in your online presence and inbound marketing. Writing blog posts, optimizing pages, follow-up with leads, analyzing results–this is all going to take effort. Set the right expectations for yourself and invest the time. In online dating Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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6 Compelling Social Media Stats Marketers Should Know [Data]

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Analytics Originally published Sep 14, 2011 5:30:00 PM, updated October 20 2016 This week, the media research firm Nielsen released its Q3 report on the state of social media. Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter.Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4.1. 37% of consumers access their social media networks through their phone. (Tweet This Stat!)As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. It could mean the difference between a new lead and a lost opportunity.2. During May 2011, over 31 million people in the U.S. watched video content on social networks and blogs.(Tweet This Stat!)Providing a rich media experience for your company can increase engagement on your website. Video content is a great way to bolster your inbound marketing efforts.3. Tumblr nearly tripled its unique US audience over the last year.(Tweet This Stat!)As a marketer, it’s important to keep your eyes open to new online tools and forms of media and determine if you can use them to deliver your message. In May alone, Tumblr generated over 21,000 messages and links a day to the site. The amount of traffic you could leverage from a new medium like Tumblr should never be overlooked.4. 56% of mobile users most value the GPS capabilities of their smartphone.(Tweet This Stat!)In today’s world, geo-marketing is a powerful opportunity that both small and medium-sized businesses can leverage. Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile audience of prospects.5. 53% of active social networkers follow a brand.(Tweet This Stat!)As a marketer, it’s important to engage with your users in social media, and make sure you’re providing them with valuable content. These active social networkers don’t just follow brands. According to the report, they’re also 60% more likely to write reviews about brands’ products or services as well.6. In May, internet users spent more time on Facebook than Yahoo, Google, AOL, and MSN combined.(Tweet This Stat!)With 53.5 billion minutes spent on Facebook, the site continues to prove the value of being “Liked.” While Google and other search engine rankings are extremely crucial for a company to get found, Facebook and other social media sites are also as important for companies to engage with their customers as well as prospects who can potentially be converted into sales.have you come across any other interesting facts from the report you think marketers should be aware of? Let us know!last_img read more

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Google+ Launches New Features, Adds Support for Google Apps

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 27, 2011 3:00:00 PM, updated October 20 2016 News related to Google+ has been slow in recent months. Hopefully, Google is working on business profiles for its social networking platform. However, today we got some exciting news. Not as exciting as business profiles, but close. According to Google, to date, 1 billion posts have been shared on Google+.Google+ has also launched three new features. The first is a new tool called Ripples that visualizes how messages are being shared on Google+. The second, What’s Hot, helps users discover interesting and popular posts. Finally, Google+ has added Creative Kit, which introduces basic photo-editing functionality into Google+. Additionally, Google today announced that customers of Google Apps can now use their Google Apps username and password to sign up for Google+.Sharing Analytics Gets VisualWith Ripples, Google has added a visual layer of explanation around social sharing analytics. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Trying to explain it doesn’t do it justice. You need to watch the video below to really understand Ripples in action.Trending Posts Comes to Google+Parody is rampant in the social networking industry. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts. The new ‘What’s Hot’ section on Google+ will appear after your regular updates section and use a special Google algorithm to rank popular stories. For a full explanation, check out the following video:Google+ Gets More Like InstagramWith Creative Kit, Google for the first time provides the opportunity for users to edit images in Google+. This makes Google+ much more similar to popular photo sharing service, Instagram. To view Creative Kit in action, check out this video from Google:Google Apps Users RejoiceMany companies and individuals use Google’s Apps product for a hosted version of popular Google apps like Gmail and Google Documents. As of today, Apps users can now sign up for Google+ using their Apps account. According to TechCrunch, Apps users will be able to share posts directly to other users within their organizations. Google is also building a migration tool, allowing existing Google+ users to port their personal accounts over to their Apps accounts. It isn’t done just yet, but Google says it will be in a few weeks.Marketing TakeawayThese new features are cool, but they aren’t exactly original. Marketers still need business profiles more than any of the new features Google announced today. However, take advantage of what Google provides. Ripples are clearly the most interesting feature for marketers. Understanding how your content is shared and who the top influencers are that cause the spread of your content is valuable. Look at Ripples for some of your content and gather data to improve your content creation and promotion efforts.How do you feel about these updates to Google+? Google Updates Topics:last_img read more

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How to Build Better Buyer Personas to Drive Killer Content

first_img Buyer Personas Originally published Jan 25, 2012 11:30:00 AM, updated February 01 2017 Topics: Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list:  creating new content . Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach. But constantly coming up with new content can be overwhelming, and if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away high-quality prospects.That’s why, like publishers, inbound marketers must have a detailed picture of their target audience in order to create optimal content for them. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. 1. Segment by Demographics Who are your ideal customers and prospects? What are their biggest concerns, needs, and interests? Where can you reach them – on search engines , social media , or blogs – and what kinds of content do they prefer? These types of questions will help you develop buyer personas. Personas are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.Start developing personas by researching your existing customer base to identify the most common buyers for your products and services. You may have several different types of buyers, so give each one a detailed description, including name, job title or role, industry or company info, and demographic info.For example, a community bank’s biggest customers may include small business owners and mothers managing the bank accounts for a family of four. In this case, the bank’s marketers might name these personas “Business Owner Bob” and “Martha, the Busy Mom,” and extrapolate details about their responsibilities, the typical size of their business or household income, what geographic region they’re in, and so on. 2. Identify Their Needs Based on those profiles, you can outline the pains, needs, and challenges of each persona by asking yourself several important questions: What are the biggest problems they are trying to solve? What do they need most? What information are they typically searching for? What trends are influencing their business or personal success? Analyzing the path that prospects take on the journey to becoming a customer is a great way to get insights about the needs and challenges of your target audience. If you use a marketing platform like HubSpot , you can see which search terms brought prospects to your site, how long they stayed on your site, which pieces of content they viewed, and which forms they’ve filled out. Such lead intelligence will help you make better decisions when identifying the characteristics of your ideal customers and ways to nurture your new prospects. 3. Develop Behavior-Based Profiles Next, develop a profile of each persona’s typical online behavior. You know who they are and what their needs are, now think about all the ways they research a potential purchase on your site or on others. Here are suggestions of the questions you should ask:What do they do online? Do they read blogs? Are they active on  Twitter , Facebook , or other social networks? What kind of search terms do they use? Are they email newsletter subscribers?What kind of information do they tend to consume online? Educational pieces? Trend articles? Interactive tools like calculators or worksheets? Do they watch videos or listen to podcasts?Which of your products do they spend the most time researching? How do they use those products?The result of this process should be a detailed description of your personas’ demographics, needs, and behavior. The more detail you pack into your persona development, the easier it will be to create content for each of your target customer segments and know where to promote it.Don’t look now, but you just put yourself on the path to a killer content strategy. This post is an adapted excerpt from our free ebook,  A Practical Guide to Killer Marketing Content .  To learn more about keeping those great content ideas flowing,  download the free ebook here! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

first_img Topics: There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly.It’s essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies are making serious moves to give marketers what they want. This week’s marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNETThe social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft. The advertising platform will be tasked with handling Facebook’s ever growing advertising empire in an effort to overthrow Google as the current king of display advertising. This purchase will allow Facebook to deliver socially powered ads outside of the social network and tap into a much larger market of advertisers.Marketers can expect this deal to bring powerfully targeted advertising capabilities fueled by social data. Facebook already owns an enormous amount of user data about who we are, who we know, and what we like. This information, coupled with an advertising platform with the ability to reach an audience beyond the social network, will allow advertisers to utilize social data for targeting visitors on popular sites.For now, Facebook won’t be able to tap into the full potential of its upcoming purchase. The level of integration required to connect the social network and Atlas is quite complicated. It could take months or even years before Facebook can provide marketers with a truly desirable tool that offers wider distribution and improved targeting. To learn more, read the full story at CNET.Twitter Prepping Bigger Ad Play, From Ad WeekWith social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. Twitter will be turning up the heat on its advertising platform by introducing its new ad API this quarter. The product will allow brands to create and run a variety of ads in a more automated and sophisticated manner, like they would on Facebook. Twitter has been busy promoting its ad API to a number of agency execs and social ad firms in preparation for its launch.The launch of its new ad API will open up a new stream of revenue and attract a huge number of new advertisers to the social network. Marketers will be able to use Twitter to run targeted ads with a wider reach across the social network. With Twitter’s plans to go public this year, the potential growth in revenue and user activity will bode well for them. One issue that Twitter may run into? The new ad API could over-saturate the social network with new ads that overwhelm its users. In the past, Twitter has been very careful about the number of ads that populate a user’s stream. This may become increasingly more difficult as it opens up its network to new advertisers. Read the entire article on AdWeek to learn more.Social Authority: A Measure of Twitter Influence, From SEOmozSEOmoz has recently announced the release of “Social Authority,” their new metric for determining the influence of Twitter users. Social authority’s metrics are based on the number of retweets a user receives. The metrics give users a number of features that include ordering all active Twitter users by influence, dissecting your social graph, and finding new followers who are most important. The score is broken into three core components:The retweet rate of a few hundred of the measured user’s last non-@mention tweetsA time decay to favor recent activity versus ancient historyOther data for each user, such as follower count, friend count, and so onAccording to SEOmoz, retweets are a scarce commodity and represent the universal social networking concept of circulating someone else’s content to your own networks. Whether or not social authority will prove to be the determining metric for social influence on Twitter, it will still be a beneficial metric for marketers to keep an eye on. Head over to SEOmoz for more information on social authority.Free Ebook: How to Attract Customers Using Twitter and VineWith Twitter making some serious additions to its social empire, marketers have to wonder if they’re prepared to utilize the full power its latest and greatest features. One of Twitter’s most mention-worthy additions is its new video sharing community, Vine. With the ability to shoot and share any variety of six second long videos, marketers have been eagerly tapping into this new social network. Luckily, we’ve been working hard to keep marketers in the know, and have updated our popular Twitter ebook with the tips and tricks you’ll need to know to dive right into Vine. Make sure you’re not caught off guard, and have the knowledge you need to adapt your strategy to the ever changing world of social media. Download the free ebook here to stay up to date.Salesforce Alums Raise $3 Million to Bring Analytics to Stores, From MashableIt’s no secret that brick and mortar retailers sometimes lack the tools they need to track and nurture their customers like online retailers are able to. Marketers for e-retailers can tap into a number of metrics to ensure their marketing is working. That’s why it’s pretty cool that a company called Nomi is stepping up to the plate and offering brick and mortar retailers a solution to this problem. Nomi has created a platform designed to “track customers’ movement across online, mobile, and in-store channels.” The company was founded by three Salesforce alums in August of 2012, and has raised $3 million in funding from various investors to get the product off the ground.  Nomi’s product will be set up by retailers using an existing internet infrastructure and pick up wi-fi signal from smartphones to track the time spent per visit, frequency of visits, type of mobile device, and percentage of passersby that enter the store. As Nomi continues to develop its product over the next few months, they will be working on integrating the product with apps from several major retailers. Not only does Nomi promise to deliver a better shopping experience for consumers, but it should provide marketers with great insight into their target audience so they can better tailor their marketing and advertising content. Catch the full story at Mashable.HubSpot’s Weekly Marketing Update Podcast With Mike VolpeInterested in hearing what the CMO of HubSpot has to say about the stories in this week’s round-up? Check out our Marketing Update podcast below. You can also subscribe to this weekly podcast through iTunes … you know, to start your week off right, with some amazing insight into the world of inbound marketing!What other stories from the past week were interesting to you as an inbound marketer? Share with us in the comments!Image credit: jbcurio Twitter Updates Originally published Feb 17, 2013 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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