The little inner moon of Jupiter, Amalthea, isn’t dense enough. A press release from Jet Propulsion Laboratory says that data from the Galileo spacecraft “shakes up long-held theories of how moons form around giant planets.” Density of moons is supposed to decrease with radius around Jupiter, meaning that Amalthea should be the most solid. Instead, it appears to be a loose rubble pile less dense than water. An alternative theory, that it formed farther out and migrated or was captured, is also implausible. “Amalthea is throwing us a curve ball,” one scientist said. The original paper was published in Science May 27.11Anderson et al., “Amalthea’s Density Is Less than That of Water,” Science, Vol 308, Issue 5726, 1291-1293, 27 May 2005, [DOI: 10.1126/science.1110422].Planetary science is not exactly batting a thousand these days, even without curve balls. Looks like she didn’t accept the date when sports dropout McFly proposed, “Amalthea, you are my density… er, I mean, my destiny.”(Visited 11 times, 1 visits today)FacebookTwitterPinterestSave分享0
Big improvements in efficiency would be requiredMost of the focus of the report covers improved efficiencies for two of the biggest energy users in a typical McDonald’s restaurant: the kitchen and HVAC equipment. Hitting net-zero performance would require, for starters, a 60 percent improvement in energy efficiency compared to an “already efficient” U.S. prototype restaurant design from 2013.Other conclusions:After efficiency upgrades, the restaurants would be able to provide all of their power on-site with a 300 kilowatt photovoltaic (PV) system installed over the building and the parking area.A combination of more efficient equipment and PV would reduce energy costs to between 5 percent and 15 percent of current average use.Most of the capital costs needed for the switch would go to PV.One of the biggest challenges would be reducing or eliminating standby energy use, the energy used by appliances when they are not actually cooking anything, according to Don Fisher of Fisher Nickel, a technology research company in the commercial food service industry.McDonald’s says there are a number of steps ahead, including more study and the possibility of designing and building a pilot net-zero restaurant to test new technologies.The company didn’t announce any particular timetable. Walgreens has a net-zero energy drugstore, and now McDonald’s Corporation is wondering whether it, too, might reap the energy and PR rewards of a similar effort.The world’s largest restaurant chain brought in the Rocky Mountain Institute (RMI) to help it study the possibility of net-zero outlets in three U.S. cities. Although the company isn’t promising anything immediate, it said that net-zero operation was feasible even without changes to its menu or service, an announcement prepared by the institute said. Of course, each restaurant would require a huge PV array — one rated at 300 kilowatts — to make it happen.Although the study is intended to help restaurants globally, researchers studied three specific cities — Chicago, Illinois; Washington, D.C; and Orlando, Florida — specifically to see how net-zero performance could be coaxed out of restaurants with big, busy kitchens and serious HVAC systems.“The study demonstrates that for high-energy-intensity building types, such as restaurants, every single piece of energy-using equipment must be examined as part of the system,” said RMI’s Stephen Doig. “There’s plentiful opportunity to optimize and reduce energy use without compromising the consistency and quality of the end products.”
View comments LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Brace for potentially devastating typhoon approaching PH – NDRRMC Fire hits houses in Mandaluyong City “And so this is what systemic oppression looks like — a man with power comes to the game, tweets a couple things out and leaves the game with an attempt to thwart our efforts.”Pence, who flew to Indianapolis from Las Vegas and was scheduled to head back west to California, was criticized in other quarters as well.“After all the scandals involving unnecessarily expensive travel by cabinet secretaries, how much taxpayer money was wasted on this stunt?” US congressman Adam Schiff, a Democrat from California, said in a tweet. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Members of the San Francisco 49ers kneel for the National Anthem before the start of the NFL game against the Arizona Cardinals at the University of Phoenix Stadium on October 1, 2017 in Glendale, Arizona. FILE PHOTO/Christian Petersen/Getty Images/AFPUS Vice President Mike Pence walked out of an NFL game Sunday when some players kneeled for the national anthem, the latest twist in a running saga over the controversial protests against racial injustice.Pence said that he departed after seeing players kneel during “The Star-Spangled Banner” ahead of the clash between his home team the Indianapolis Colts and the San Francisco 49ers.ADVERTISEMENT Don’t miss out on the latest news and information. Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Nonong Araneta re-elected as PFF president Frontrow holds fun run to raise funds for young cancer patients Trump took credit for the departure of Pence and his wife from the stadium in a later tweet, saying, “I asked @VP Pence to leave stadium if any players kneeled, disrespecting our country. I am proud of him and @SecondLady Karen.”San Francisco safety Eric Reid, one of the players to embrace the anthem protest after it was initiated by former 49ers quarterback Colin Kaepernick last year, said Pence’s walk-out looked like a publicity stunt.“With the information I have, the last time he went to a Colts game was three years ago, so this looks like a PR stunt to me,” said Reid, noting that the picture Pence had tweeted of himself and his wife in Colts apparel appeared to be the same as one taken at a game three years ago.The vice president also tweeted a picture of himself, clad in a button-down shirt and blazer, and his wife standing for the anthem on Sunday.“He knew our team has had the most players protest. He knew we were probably going to do it again,” Reid said.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH “I left today’s Colts game because President Trump and I will not dignify any event that disrespects our soldiers, our Flag, or our National Anthem,” Pence wrote on Twitter.While Colts players stood arm-in-arm at their home game in Indianapolis, more than 20 of the opposition San Francisco 49ers players knelt during the song.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIt was a less organized gesture than the team’s demonstration last week, when 30 players kneeled with hands on hearts while teammates stood behind them, but it should have come as little shock to Pence, an Indiana native who tweeted his photo in Colts cap and shirt before the game.“While everyone is entitled to their own opinions, I don’t think it’s too much to ask NFL players to respect the Flag and our National Anthem,” Pence tweeted. “I stand with President Trump, I stand with our soldiers, and I will always stand for our Flag and our National Anthem.” Makabayan bloc defends protesting workers, tells Año to ‘shut up’ PLAY LIST 02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’00:50Trending Articles02:11CJ Peralta assures fair decision on Marcos poll protest vs Robredo01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Curry scores 40, Warriors rout Wolves in Shanghai Read Next MOST READ
Asked by The Associated Press for details of potential evidence, Blatter spokesman Thomas Renggli replied in a message: “We are working on it.”Blatter is barred from soccer through October 2021 after the Court of Arbitration for Sport upheld his ban for payments to one-time adviser Michel Platini. The case cost Platini the UEFA presidency, and stopped him from being a candidate to replace Blatter in the 2016 election.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe CAS judges said Blatter was “reckless” for paying Platini $2 million in uncontracted salary more than eight years after the former France great stopped being employed by FIFA.Blatter also effectively added $1 million to Platini’s FIFA pension fund reserved for executive committee members by extending entitlement against the rules for the years he worked as an adviser. LATEST STORIES Blatter tweeted the message to his 2.5 million followers from an account that was dormant since he was first suspended by the FIFA ethics committee in October 2015. It was revived this week. On Monday, he posted congratulations to Australian Open champion Roger Federer and then the cover of a new edition in Russian of his 2016 book, “Sepp Blatter: Mission and Passion Football.”Russia is the only country where Blatter, who is Swiss, has made a public appearance — at the World Cup qualifying draw held in St. Petersburg in July 2015 — since federal prosecutors in the United States and Switzerland unsealed sweeping investigations of alleged corruption linked to FIFA earlier that year.A Swiss criminal proceeding was opened against Blatter in September 2015 for alleged financial misconduct, but no charges have been made.The 81-year-old Blatter has often said he will return to Russia for the World Cup to fulfil a long-standing invitation from President Vladimir Putin.A second book is also expected to be published ahead of the World Cup. Blatter said last April it would document his 40 years with FIFA and 16 years as a member of the International Olympic Committee.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH AFP official booed out of forum French referee banned 3 months after kicking player MOST READ Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Typhoon Kammuri accelerates, gains strength en route to PH Former FIFA president Sepp Blatter gestures as he gives an interview to news agencies on April 21, 2017 in Zurich. / AFP PHOTO / Michael BuholzerGENEVA — Former FIFA president Sepp Blatter claims to have “new facts” and wants to re-open the financial misconduct case that led to his six-year ban.“As new facts have appeared it’s time to question the decision of the Fifa Ethics-Committee — my suspension of 6 years!” Blatter said Friday on his reactivated Twitter account.ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises Brace for potentially devastating typhoon approaching PH – NDRRMC Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City 2 ‘newbie’ drug pushers fall in Lucena sting NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Read Next View comments
do Originally published Jul 2, 2008 9:13:00 AM, updated July 11 2013 on September 8 in Cambridge, MA. : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Seems I’m not the only one that liked the book. “Tuned In” climbed the charts to #1 last week and is New Rules of Marketing and PR . That’s impressive. David recently co-authored a new book: 16. Ask yourself: Is the problem you are solving urgent? Is it pervasive in the market? Are buyers willing to pay to have this problem solved? For those that follow this blog, you know we’re big fans of David Meerman Scott. We think his best-selling book ” David Meerman Scott useful 12. Nothing important happens in the office; the answer you’re looking for is outside your building. Go talk to potential buyers. you increase your chances of building a runaway success of a business? in the Amazon Top 100 bestsellers. Not in the business category, but 15. Data trumps opinion every time. 1. The tuned in company constantly listens, observes, and understands the problems that buyers are willing to pay money to solve. So, my advice is to go read ” 13. Don’t use your salespeople for conducting buyer interviews. Great sales people are great at sales — not necessarily figuring out what How In the meantime, I have captured some of the key points from the book that I found particularly useful. Apologies if some of them don’t make the most sense out of context (did the best I could while still being reasonably pithy). 6. Your opinion, although interesting, is irrelevant. 8. Communicate directly with your potential customers. It’s hard to get “tuned in” if there’s someone in the middle. . And, it addresses a question I have struggled with for years: will Tuned In 5. Existing customers frame their view of your future based on incremental improvements to their 2. From the makers of the market-leading “Victor” brand of mouse-trap on the failure of a new “better mouse-trap” they launched to beat the Victor: “We should have spent more time researching housewives, and less time researching mice.” Tuned In Building A “Tuned In” Business 18. Tuned in companies think like a publisher and create compelling online content. speak live at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Summit 11. Semantics can make a difference. Disney does not build rides, it “creates adventures”. It calls employees “cast members”. They wear “costumes”, not uniforms. They serve “guests”, not customers. 3. Focusing on your competitors is a tit-for-tat game that rarely produces a market leader. 4. Your existing customers represent a small percentage of your opportunity, they have different market problems than non-customers. “. sell. 14. Absent any real data, conference rooms are just full of opinions. experiences. You can see still 7. Don’t assume that because you’re an expert in a market or industry you know more than your buyers about how your product can solve their problems. overall 10. You don’t have to be the first to identify a market opportunity. The founders of Intuit (makers of Quicken) joke about having had the 47th mover advantage. 17. It is too easy to build marketing programs around what the organization wants to say rather than what the buyer wants to hear. If you’ve read the book or have comments on some of the above points, please leave a comment and extend the conversation. — ” is a must-read for all modern marketing mavens. past I had the opportunity to review an early draft of the book several months ago (I read it on my last trip to Mumbai, India). It was riveting. And, I’m not just saying that because David is an advisor to HubSpot (which he is) or because he mentioned HubSpot in the book (which he did — thanks David!) but because the book is insightful and 9. Most businesses try to buy their way in with expensive advertising or beg their way in by convincing media to write about them. Be different. Say something useful and interesting.
Q: What are your five favorite blogs? (Other than the HubSpot blog!) June 2006 keyword analysis A: I’ve written about 1,800 posts over the last 5 years so it’s a bit tricky to pick just one. Online Marketing Blog A few specific posts that are top of mind: Q: Blogging and social media may work for some technology-focused businesses, but what about businesses in more traditional industries? Do blogging and social media work for everybody? . The man who currently owns that spot is Lee Odden, a successful online marketer who, in addition to running a his popular blog, is CEO of in the top spot. A: I started blogging for . in The web has become very social and will continue to do so through technology that enables content sharing and connections. Search engine optimization is at the core of what we do in all our practice areas. Blogging and social media marketing efforts affect SEO and vice versa. Direct Marketing vs Social Media Marketing Make no mistake, measuring return on investment for marketing channels that are not direct response takes some creativity. But it is there and definitely measurable. to learn how to create a thriving inbound marketing blog. Q. What impact has your blog had on your business? Q: What’s your favorite blog post that you’ve ever written? Why? That’s valuable real estate — over 700 searches per month, according to our . Lee was kind enough to spend some time earlier this week answering questions about his blog and online marketing. Q: How long have you been blogging? A: Blogging, SEO and social media are all intimately intertwined. I don’t see them as completely different marketing channels, although there are distinct metrics for each. Dec 2003 What’s important is the mix that will best help the client reach their goals. Marketing on the social web is about helping customers reach their goals. Consumer information discovery increasingly involves more than just search, so involving blogs and social media to some extent is almost always a part of every client engagement. If we can see opportunities for our clients to reach and engage their customers in specific areas of the web AND it can be measured, then we’ll make recommendations accordingly. I like a lot of the Top Rank Online Marketing because the majority contain great information and many are entertaining. A: The first thing to do is “listen” and pay attention to what others are blogging and doing within social communities. It’s simply not effective to publish and promote content via blogging and social media without being a participant. Get involved by subscribing to other blogs on and off topic to get an idea of voice, frequency and etiquette. Join social networks and connect with other like-minded people, share opinions, content and interact. Then you’ll have a foundation for going forward with your own blogging and social media marketing efforts. TopRankMarketing.com I’d also recommend using an outside consultant that clearly practices what they preach. Getting advice from an experienced blogger/social media participant can save time, embarrassment and money. That’s a big part of what TopRank does in our blog and social media marketing practices: serve as a guide to help clients help themselves. If you search Google for “marketing blog” chances are you’ll find A: Measuring the return on any marketing investment starts with setting goals. Knowing the audience, your objectives, a strategy and mix of tactics for reaching those objectives all lead up to the measurement piece. Internet marketing offers amazing metrics, far beyond what many offline marketing and advertising expenditures return. Webinar: Blogging for Business Digital PR and SEO: Social Media Monitoring A. Online Marketing Blog has been instrumental in growing our business. It generates daily new business inquiries, weekly inquiries from the media as well as candidates and marketing partners. Over 5 years we’ve posted over 2,000 articles on internet marketing topics and have been recognized in many ways for that besides growing revenue, which of course, is what pays the bills. A: We manage a list of over 500 blogs on our Q. In addition to advising companies on business blogging, your company offers search engine and social media marketing services. That’s a lot of different things. Do you advise clients to get involved in all of them? Is there one channel that’s best? Or most important? so I have a lot more than 5 favorite blogs. Originally published Jan 16, 2009 8:52:00 AM, updated October 18 2015 A: In terms of traffic, “25 Tips for Marketing Your Blog” posted in We identify expectations, business needs and reconcile those with goals for a marketing program. SEO is easier to measure in terms of a direct association with revenue. Blogs can be measured in that way too. Getting ROI measurements out of social media and blogging efforts most often comes from an association with other known channels. For example, if a blog ranks well in search engines, then the cost per click can be identified for those keyword rankings and a valuation can be calculated. If social media or a blog post result in media coverage, then a value for what it would cost to hire a PR firm to earn that coverage can be associated as a return on the social media or blogging effort. Content Distribution Networks A: Great question. Running our business in terms of day-to-day operation has little to do with our blog. In terms of marketing and building thought leadership, it would certainly be possible to have a successful marketing program without a blog. It would involve other social media communication channels that allow two-way communications, frequent updates, engaging information sharing, etc – many features of a blog. However, with all that functionality contained right within blog software, I’d prefer to use blog software as a preferred way to create and promote content that inspires the kinds of conversations leading to new business, improved credibility and confidence in the TopRankMarketing.com brand. Q: Could you run your business without your blog? A: Within our organization my functional responsibilities involve our organization’s business strategy, business development, some training and marketing. Most operational duties are handled by my business partner, Susan Misukanis. The marketing portion of my job is to be the public face of our organization speaking at about 15 events a year and being social on the web via TopRankBlog.com, Twitter, Facebook, LinkedIn and other social channels. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BIGLIST Q: What do you tell your clients when they ask about the ROI of social media, blogging or SEO investments? Q: What’s the most popular blog post you’ve ever written? A: Sometimes blogging and social media do not make sense for reasons other than a specific industry mis-match. If a company doesn’t have the resources or appreciation/understanding of how blogging and social media work – tech biz or not – it shouldn’t bother. At least not until they make efforts to get up to speed with internal staff and/or via outside resources. Back to your question. Wherever there are people talking online about a topic, there is an opportunity for blogging and social media. Industry is irrelevant to predicting the viability of incorporating social media into an organization’s marketing and communication efforts. It’s the customers that matter and if customers or potential customers are involved with and influenced by blogs and social media, then companies that serve those customers should participate. If not, their competition will. Q: When you’re not blogging, you run an internet marketing business — can you describe what you do? Want to learn more about publishing a blog on your business website? Download the free webinar Q: What advice would you give to a small business owner or professional marketer who’s just starting out with blogging and social media? has been the most popular. interviews we’ve done with SEO and social media people
Quick! What are the four most frequently used words by B2B marketers? What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates. Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?
Twitter interface is the integration Check out this video of the new Twitter.com: While many other subtle changes have been mentioned of images and videos in streams. Twitter is partnering with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube to display content from these services directly on Twitter.com. Twitter just became a little more like Facebookand other social networks with the incorporation of multimedia into user streams. However, Twitter is still a different type of network and users interact with each in different ways. Twitter is about discovering new people and information. By adding multimedia into the new design, Twitter.com reinforces the need for marketers to become content creators. These changes demonstrate that text isn’t the only method for telling a story online. Originally published Sep 15, 2010 11:10:00 AM, updated October 20 2016 Marketing Takeaway about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers. What do you think of the new look of Twitter.com? As a marketer using Twitter and other social media sites to interact with customers, it will be important to create interesting multimedia content and distribute it via services, like those the Twitter media partners listed above, to ensure that content is easily consumed on Twitter and other social networks. Twitter.com Topics: users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. As you can see from the screenshots and video below, besides design changes, the major improvement to the new Twitter Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Leadership ? Launching a blog Publishing longer form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. By publishing well-crafted, educational ebooks or other downloadable content, you’ll demonstrate that you’re capable of thought leadership on an even higher scale. 5. Speak at Conferences/Events: 6 Ways to Become an Industry Thought Leader I’ve said it a few times throughout this blog post, but it’s important to emphasize that one of the keys to becoming an authentic thought leader in your industry is to leave promotion at the door. Even the tiniest inkling of being too overly promotional can seriously undermine your credibility as an industry expert. … that covers important topics relating to the industry in which you’re selling is perhaps the best way to establish and uphold your image as a thought leader. A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as In what other ways can you and a boost in search engine optimization. 2. Contribute Guest Blog Posts: gain credibility as an industry thought leader 4. Launch Your Own Podcast: content creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Maintain an Active Business Blog: 3. Publish Long-Form Content: Your thought leadership doesn’t have to be limited to the web. Live, in-person conferences and events are valuable marketing assets, and a presence at these gatherings can be valuable to any business’ marketing efforts. Apply to speak at these types of industry events. Start with smaller events to introduce yourself into your industry’s speaking circuit, and work your way up to larger, more prestigious events once you’ve gained more experience and respect as a speaker. Once you’ve secured speaking engagements, always be sure to make your presentations as educational and non-promotional as possible to achieve maximum credibility. is the perfect platform for this, allowing you to search users’ questions by industry and topic. Also consider using Twitter Search to find users’ questions on Twitter. Quora and Facebook are also great places to search. Once you’ve identified questions for which you can provide a helpful response, answer it in an informative, non-promotional way. (Bonus points if you can link to a blog post you’ve written that expands on the topic in question!) This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. LinkedIn Answers improved lead generation Photo Credit: An alternative or complement to blogging, launching a regularly scheduled audio or video podcast is another great way to exhibit thought leadership. Consider discussing important industry-related topics or news and inviting other industry experts to join you as guests to create an even deeper level of credibility. Leave Promotion at the Door So how exactly do you ? Here are 6 things you can do to start establishing yourself as a trusted expert in your industry. It’s no surprise that they all have to do with Once you start gaining traction as a credible business blogger using your own blog, it’s also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. Being recognized by already-established thought leaders as a credible source and contributor will further legitimize your industry expertise. Originally published Aug 9, 2011 3:00:00 PM, updated October 20 2016 6. Answer Questions in Social Media: exhibit your industry thought leadership On the other hand, if people start to trust you and respect you as an industry thought leader, the indirect result will be greater trust in the products and services you have to offer, and ultimately, more business! sites for industry-related questions can help you identify opportunities to share your expertise. Topics: Monitoring social media Jacob Boetter
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing Topics: If you had access to 373K new followers for a day, what would you say?That’s a question that HubSpot’s Phil Harrell, VP Corporate Division, is currently contemplating as he prepares to take on an entirely new role here: Social Media Manager.Yeah, you heard me right.On Monday, March 3rd, Phil Harrell will be taking over my job as Social Media Manager in addition to the job of HubSpot CMO, Mike Volpe. Why? He won it. During HubSpot’s 4th Annual Charity Auction, Phil purchased “@HubSpot for a day” and “CMO for a day” for a grand total of $875. This money went to Read to a Child, Phil’s charity of choice.In preparation for the big day, Phil and I sat down to go over the protocol for running HubSpot’s Twitter account. As it turns out, there’s a lot to think about (and a lot to be careful about) when you’re speaking in front of 373K people, on behalf of a company. Here’s some tangible advice I gave to Phil on ways he could be most successful:Have a Goal In Mind … And Stick to ItTo get an idea of Phil’s goals, I asked him why he chose to bid on @HubSpot for a day. He said:If you ask me, he’s already off to a great start simply because he has a clear goal in mind. This goal is not only helpful to him as the Corporate Divisions VP, but it’s also helpful to the company as a whole.Compile Great Content … And Schedule ItSince Phil’s ultimate goal is to build awareness around enterprise sales and marketing, I suggested he tap the resources he likes to read first. If he’s interested in the content, surely someone else at his level would be interested in that content, too.Next, since Phil actually paid good money to get access to HubSpot’s Twitter followers, I suggested that he promote himself in some way. Not tweet selfies and start bragging about how great he is, but I did advise that he share his knowledge with others. He’ll be doing this through his personal blog, SlideShare presentations, and general Q&A on HubSpot’s Twitter account.Finally, once Phil compiles all the content he wants to share, I told him to schedule it through HubSpot’s Social Inbox. This way Phil can participate in impromptu engagement during the day and worry less about the stuff that he can prep ahead of time. The @HubSpot account gets over 1,000 mentions per day, so he’ll need all hands on deck for interacting and responding.Add Value … And Align It With Your Buyer PersonasAs a Social Media Manager, one question I ask myself every day is: “Will this tweet/post add some kind of value to our audience’s life?”Value could mean many different things — including entertainment or education — and it’ll certainly change depending on your goals and buyer personas. But if the answer to this question is “yes,” then I proceed with scheduling the tweet or post. If the answer isn’t clear, I usually end up nixing it … because if I’m not clear about the value, our audience won’t be clear about it, either.Optimize Your Tweets … And Be Mindful of Your MessagingSince the average shelf life of a tweet is only 3 hours, I wanted Phil to be mindful of his messaging so he could get the biggest bang for his buck. I suggested he should optimize for clicks from the audience he’s trying to reach, which means he needs to think about writing his tweets differently than if he were optimizing for retweets.Something that works really well for HubSpot normally is asking a question, then following up with an action statement and a link. To use a very general example, a highly clickable tweet might say “Is your marketing stale? Read this ebook to find out: [link]” Nobody wants to think their marketing is going stale, so they’ll click the link just to make sure. ;-)Add Personality … But Not Too MuchOther messaging tips I gave Phil were related to tone. As a brand, it’s important to be professional, but it’s equally as important to have a touch of personality. The last thing someone wants is to talk to a wall that won’t talk back. People like talking to other people, so brands need to show that real human beings are there on the other end.Have a Sense of Humor … You Might Get Picked On ;-)Last year, our CEO and Co-founder, Brian Halligan, donated $600 to the Animal Rescue League of Boston to run HubSpot’s Twitter account. He was heckled by @DunkinDonuts and @BostonVC (in a loving kinda way) during his time running the account. I was proud to see that he stayed strong and came out of it with a smile on his face.The moral of the story here is that you never know who will mention you; you have to be prepared for absolutely anything. The happy, the sad, and the trolls. Just remember that on top of it all, you’re a human and it’s okay to act that way.I’m really excited to have some fresh new perspective on the HubSpot Twitter account, and I think Phil Harrell will be a great source of quality content for anyone who wants to come hang out with us on Twitter on Monday. Be sure to follow him at @HubSpot on Monday, March 3rd, so you can join in on the fun! Originally published Feb 28, 2014 3:00:00 PM, updated February 01 2017