VP Pence exits NFL game after anthem protest

first_imgView comments LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Brace for potentially devastating typhoon approaching PH – NDRRMC Fire hits houses in Mandaluyong City “And so this is what systemic oppression looks like — a man with power comes to the game, tweets a couple things out and leaves the game with an attempt to thwart our efforts.”Pence, who flew to Indianapolis from Las Vegas and was scheduled to head back west to California, was criticized in other quarters as well.“After all the scandals involving unnecessarily expensive travel by cabinet secretaries, how much taxpayer money was wasted on this stunt?” US congressman Adam Schiff, a Democrat from California, said in a tweet. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Members of the San Francisco 49ers kneel for the National Anthem before the start of the NFL game against the Arizona Cardinals at the University of Phoenix Stadium on October 1, 2017 in Glendale, Arizona. FILE PHOTO/Christian Petersen/Getty Images/AFPUS Vice President Mike Pence walked out of an NFL game Sunday when some players kneeled for the national anthem, the latest twist in a running saga over the controversial protests against racial injustice.Pence said that he departed after seeing players kneel during “The Star-Spangled Banner” ahead of the clash between his home team the Indianapolis Colts and the San Francisco 49ers.ADVERTISEMENT Don’t miss out on the latest news and information. Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Nonong Araneta re-elected as PFF president Frontrow holds fun run to raise funds for young cancer patients  Trump took credit for the departure of Pence and his wife from the stadium in a later tweet, saying, “I asked @VP Pence to leave stadium if any players kneeled, disrespecting our country. I am proud of him and @SecondLady Karen.”San Francisco safety Eric Reid, one of the players to embrace the anthem protest after it was initiated by former 49ers quarterback Colin Kaepernick last year, said Pence’s walk-out looked like a publicity stunt.“With the information I have, the last time he went to a Colts game was three years ago, so this looks like a PR stunt to me,” said Reid, noting that the picture Pence had tweeted of himself and his wife in Colts apparel appeared to be the same as one taken at a game three years ago.The vice president also tweeted a picture of himself, clad in a button-down shirt and blazer, and his wife standing for the anthem on Sunday.“He knew our team has had the most players protest. He knew we were probably going to do it again,” Reid said.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH “I left today’s Colts game because President Trump and I will not dignify any event that disrespects our soldiers, our Flag, or our National Anthem,” Pence wrote on Twitter.While Colts players stood arm-in-arm at their home game in Indianapolis, more than 20 of the opposition San Francisco 49ers players knelt during the song.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIt was a less organized gesture than the team’s demonstration last week, when 30 players kneeled with hands on hearts while teammates stood behind them, but it should have come as little shock to Pence, an Indiana native who tweeted his photo in Colts cap and shirt before the game.“While everyone is entitled to their own opinions, I don’t think it’s too much to ask NFL players to respect the Flag and our National Anthem,” Pence tweeted. “I stand with President Trump, I stand with our soldiers, and I will always stand for our Flag and our National Anthem.” Makabayan bloc defends protesting workers, tells Año to ‘shut up’ PLAY LIST 02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’00:50Trending Articles02:11CJ Peralta assures fair decision on Marcos poll protest vs Robredo01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Curry scores 40, Warriors rout Wolves in Shanghai Read Next MOST READlast_img read more

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Blatter hints at new evidence to challenge 6-year FIFA ban

first_imgAsked by The Associated Press for details of potential evidence, Blatter spokesman Thomas Renggli replied in a message: “We are working on it.”Blatter is barred from soccer through October 2021 after the Court of Arbitration for Sport upheld his ban for payments to one-time adviser Michel Platini. The case cost Platini the UEFA presidency, and stopped him from being a candidate to replace Blatter in the 2016 election.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutThe CAS judges said Blatter was “reckless” for paying Platini $2 million in uncontracted salary more than eight years after the former France great stopped being employed by FIFA.Blatter also effectively added $1 million to Platini’s FIFA pension fund reserved for executive committee members by extending entitlement against the rules for the years he worked as an adviser. LATEST STORIES Blatter tweeted the message to his 2.5 million followers from an account that was dormant since he was first suspended by the FIFA ethics committee in October 2015. It was revived this week. On Monday, he posted congratulations to Australian Open champion Roger Federer and then the cover of a new edition in Russian of his 2016 book, “Sepp Blatter: Mission and Passion Football.”Russia is the only country where Blatter, who is Swiss, has made a public appearance — at the World Cup qualifying draw held in St. Petersburg in July 2015 — since federal prosecutors in the United States and Switzerland unsealed sweeping investigations of alleged corruption linked to FIFA earlier that year.A Swiss criminal proceeding was opened against Blatter in September 2015 for alleged financial misconduct, but no charges have been made.The 81-year-old Blatter has often said he will return to Russia for the World Cup to fulfil a long-standing invitation from President Vladimir Putin.A second book is also expected to be published ahead of the World Cup. Blatter said last April it would document his 40 years with FIFA and 16 years as a member of the International Olympic Committee.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH AFP official booed out of forum French referee banned 3 months after kicking player MOST READ Don’t miss out on the latest news and information. John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Typhoon Kammuri accelerates, gains strength en route to PHcenter_img Former FIFA president Sepp Blatter gestures as he gives an interview to news agencies on April 21, 2017 in Zurich. / AFP PHOTO / Michael BuholzerGENEVA — Former FIFA president Sepp Blatter claims to have “new facts” and wants to re-open the financial misconduct case that led to his six-year ban.“As new facts have appeared it’s time to question the decision of the Fifa Ethics-Committee — my suspension of 6 years!” Blatter said Friday on his reactivated Twitter account.ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises Brace for potentially devastating typhoon approaching PH – NDRRMC Police teams find crossbows, bows in HK university PLAY LIST 01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City 2 ‘newbie’ drug pushers fall in Lucena sting NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Read Next View commentslast_img read more

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Are You Tuned In? Marketing Insights From An Amazon Bestseller

first_img do Originally published Jul 2, 2008 9:13:00 AM, updated July 11 2013 on September 8 in Cambridge, MA. :  Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Seems I’m not the only one that liked the book.  “Tuned In” climbed the charts to #1 last week and is New Rules of Marketing and PR .  That’s impressive. David recently co-authored a new book: 16.  Ask yourself:  Is the problem you are solving urgent?  Is it pervasive in the market?  Are buyers willing to pay to have this problem solved? For those that follow this blog, you know we’re big fans of David Meerman Scott.  We think his best-selling book ” David Meerman Scott useful 12.  Nothing important happens in the office; the answer you’re looking for is outside your building.  Go talk to potential buyers. you increase your chances of building a runaway success of a business?  in the Amazon Top 100 bestsellers.  Not in the business category, but 15.  Data trumps opinion every time. 1.  The tuned in company constantly listens, observes, and understands the problems that buyers are willing to pay money to solve. So, my advice is to go read ” 13.  Don’t use your salespeople for conducting buyer interviews.  Great sales people are great at sales — not necessarily figuring out what How In the meantime, I have captured some of the key points from the book that I found particularly useful.  Apologies if some of them don’t make the most sense out of context (did the best I could while still being reasonably pithy). 6.  Your opinion, although interesting, is irrelevant.  8.  Communicate directly with your potential customers.  It’s hard to get “tuned in” if there’s someone in the middle. .  And, it addresses a question I have struggled with for years:  will Tuned In 5.  Existing customers frame their view of your future based on incremental improvements to their 2.  From the makers of the market-leading “Victor” brand of mouse-trap on the failure of a new “better mouse-trap” they launched to beat the Victor:  “We should have spent more time researching housewives, and less time researching mice.” Tuned In Building A “Tuned In” Business 18.  Tuned in companies think like a publisher and create compelling online content. speak live at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Summit 11.  Semantics can make a difference.  Disney does not build rides, it “creates adventures”.  It calls employees “cast members”.  They wear “costumes”, not uniforms.  They serve “guests”, not customers.  3.  Focusing on your competitors is a tit-for-tat game that rarely produces a market leader.  4.  Your existing customers represent a small percentage of your opportunity, they have different market problems than non-customers.  “. sell.  14.  Absent any real data, conference rooms are just full of opinions. experiences. You can see still 7.  Don’t assume that because you’re an expert in a market or industry you know more than your buyers about how your product can solve their problems. overall 10.  You don’t have to be the first to identify a market opportunity.  The founders of Intuit (makers of Quicken) joke about having had the 47th mover advantage. 17.  It is too easy to build marketing programs around what the organization wants to say rather than what the buyer wants to hear. If you’ve read the book or have comments on some of the above points, please leave a comment and extend the conversation.  — ” is a must-read for all modern marketing mavens.  past I had the opportunity to review an early draft of the book several months ago (I read it on my last trip to Mumbai, India).  It was riveting.  And, I’m not just saying that because David is an advisor to HubSpot (which he is) or because he mentioned HubSpot in the book (which he did — thanks David!) but because the book is insightful and 9.  Most businesses try to buy their way in with expensive advertising or beg their way in by convincing media to write about them.  Be different.  Say something useful and interesting.last_img read more

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Lee Odden Explains How to Build a Top-Ranked Business Blog

first_img Q: What are your five favorite blogs? (Other than the HubSpot blog!) June 2006 keyword analysis A: I’ve written about 1,800 posts over the last 5 years so it’s a bit tricky to pick just one. Online Marketing Blog A few specific posts that are top of mind: Q: Blogging and social media may work for some technology-focused businesses, but what about businesses in more traditional industries? Do blogging and social media work for everybody? . The man who currently owns that spot is Lee Odden, a successful online marketer who, in addition to running a his popular blog, is CEO of   in the top spot. A: I started blogging for  .  in  The web has become very social and will continue to do so through technology that enables content sharing and connections. Search engine optimization is at the core of what we do in all our practice areas. Blogging and social media marketing efforts affect SEO and vice versa. Direct Marketing vs Social Media Marketing Make no mistake, measuring return on investment for marketing channels that are not direct response takes some creativity. But it is there and definitely measurable. to learn how to create a thriving inbound marketing blog. Q. What impact has your blog had on your business? Q: What’s your favorite blog post that you’ve ever written? Why? That’s valuable real estate — over 700 searches per month, according to our  . Lee was kind enough to spend some time earlier this week answering questions about his blog and online marketing.  Q: How long have you been blogging? A: Blogging, SEO and social media are all intimately intertwined. I don’t see them as completely different marketing channels, although there are distinct metrics for each. Dec 2003 What’s important is the mix that will best help the client reach their goals. Marketing on the social web is about helping customers reach their goals. Consumer information discovery increasingly involves more than just search, so involving blogs and social media to some extent is almost always a part of every client engagement. If we can see opportunities for our clients to reach and engage their customers in specific areas of the web AND it can be measured, then we’ll make recommendations accordingly. I like a lot of the  Top Rank Online Marketing  because the majority contain great information and many are entertaining. A: The first thing to do is “listen” and pay attention to what  others are blogging and doing within social communities. It’s simply not effective to publish and promote content via blogging and social media without being a participant. Get involved by subscribing to other blogs on and off topic to get an idea of voice, frequency and etiquette. Join social networks and connect with other like-minded people, share opinions, content and interact. Then you’ll have a foundation for going forward with your own blogging and social media marketing efforts. TopRankMarketing.comcenter_img I’d also recommend using an outside consultant that clearly practices what they preach. Getting advice from an experienced blogger/social media participant can save time, embarrassment and money. That’s a big part of what TopRank does in our blog and social media marketing practices: serve as a guide to help clients help themselves. If you search Google for “marketing blog” chances are you’ll find  A: Measuring the return on any marketing investment starts with setting goals. Knowing the audience, your objectives, a strategy and mix of tactics for reaching those objectives all lead up to the measurement piece. Internet marketing offers amazing metrics, far beyond what many offline marketing and advertising expenditures return. Webinar: Blogging for Business Digital PR and SEO: Social Media Monitoring A. Online Marketing Blog has been instrumental in growing our business. It generates daily new business inquiries, weekly inquiries from the media as well as candidates and marketing partners. Over 5 years we’ve posted over 2,000 articles on internet marketing topics and have been recognized in many ways for that besides growing revenue, which of course, is what pays the bills. A: We manage a list of over 500 blogs on our  Q. In addition to advising companies on business blogging, your company offers search engine and social media marketing services. That’s a lot of different things. Do you advise clients to get involved in all of them? Is there one channel that’s best? Or most important?  so I have a lot more than 5 favorite blogs. Originally published Jan 16, 2009 8:52:00 AM, updated October 18 2015 A: In terms of traffic, “25 Tips for Marketing Your Blog” posted in  We identify expectations, business needs and reconcile those with goals for a marketing program. SEO is easier to measure in terms of a direct association with revenue. Blogs can be measured in that way too. Getting ROI measurements out of social media and blogging efforts most often comes from an association with other known channels. For example, if a blog ranks well in search engines, then the cost per click can be identified for those keyword rankings and a valuation can be calculated. If social media or a blog post result in media coverage, then a value for what it would cost to hire a PR firm to earn that coverage can be associated as a return on the social media or blogging effort. Content Distribution Networks A: Great question. Running our business in terms of day-to-day operation has little to do with our blog. In terms of marketing and building thought leadership, it would certainly be possible to have a successful marketing program without a blog. It would involve other social media communication channels that allow two-way communications, frequent updates, engaging information sharing, etc – many features of a blog. However, with all that functionality contained right within blog software, I’d prefer to use blog software as a preferred way to create and promote content that inspires the kinds of conversations leading to new business, improved credibility and confidence in the TopRankMarketing.com brand. Q: Could you run your business without your blog? A: Within our organization my functional responsibilities involve our organization’s business strategy, business development, some training and marketing. Most operational duties are handled by my business partner, Susan Misukanis. The marketing portion of my job is to be the public face of our organization speaking at about 15 events a year and being social on the web via TopRankBlog.com, Twitter, Facebook, LinkedIn and other social channels. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BIGLIST Q: What do you tell your clients when they ask about the ROI of social media, blogging or SEO investments? Q: What’s the most popular blog post you’ve ever written? A: Sometimes blogging and social media do not make sense for reasons other than a specific industry mis-match. If a company doesn’t have the resources or appreciation/understanding of how blogging and social media work – tech biz or not – it shouldn’t bother. At least not until they make efforts to get up to speed with internal staff and/or via outside resources. Back to your question. Wherever there are people talking online about a topic, there is an opportunity for blogging and social media. Industry is irrelevant to predicting the viability of incorporating social media into an organization’s marketing and communication efforts. It’s the customers that matter and if customers or potential customers are involved with and influenced by blogs and social media, then companies that serve those customers should participate. If not, their competition will. Q: When you’re not blogging, you run an internet marketing business — can you describe what you do? Want to learn more about publishing a blog on your business website? Download the free webinar Q: What advice would you give to a small business owner or professional marketer who’s just starting out with blogging and social media?  has been the most popular. interviews we’ve done with SEO and social media peoplelast_img read more

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Best Way to Kill Creative B2B Marketing? Focus Only on B2B Marketing.

first_imgQuick! What are the four most frequently used words by B2B marketers?  What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates.  Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?last_img read more

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New Twitter Launches, Helps Multimedia Marketers

first_img Twitter interface is the integration Check out this video of the new Twitter.com: While many other subtle changes have been mentioned of images and videos in streams. Twitter is partnering with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube to display content from these services directly on Twitter.com. Twitter just became a little more like Facebookand other social networks with the incorporation of multimedia into user streams. However, Twitter is still a different type of network and users interact with each in different ways. Twitter is about discovering new people and information. By adding multimedia into the new design, Twitter.com reinforces the need for marketers to become content creators. These changes demonstrate that text isn’t the only method for telling a story online. Originally published Sep 15, 2010 11:10:00 AM, updated October 20 2016 Marketing Takeaway about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers.center_img What do you think of the new look of Twitter.com? As a marketer using Twitter and other social media sites to interact with customers, it will be important to create interesting multimedia content and distribute it via services, like those the Twitter media partners listed above, to ensure that content is easily consumed on Twitter and other social networks. Twitter.com Topics: users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. As you can see from the screenshots and video below, besides design changes, the major improvement to the new Twitter Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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6 Ways to Establish Yourself as an Industry Thought Leader

first_img Leadership ? Launching a blog Publishing longer form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. By publishing well-crafted, educational ebooks or other downloadable content, you’ll demonstrate that you’re capable of thought leadership on an even higher scale. 5. Speak at Conferences/Events: 6 Ways to Become an Industry Thought Leader I’ve said it a few times throughout this blog post, but it’s important to emphasize that one of the keys to becoming an authentic thought leader in your industry is to leave promotion at the door. Even the tiniest inkling of being too overly promotional can seriously undermine your credibility as an industry expert. … that covers important topics relating to the industry in which you’re selling is perhaps the best way to establish and uphold your image as a thought leader. A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as In what other ways can you and a boost in search engine optimization. 2. Contribute Guest Blog Posts: gain credibility as an industry thought leader 4. Launch Your Own Podcast: content creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Maintain an Active Business Blog: 3. Publish Long-Form Content: Your thought leadership doesn’t have to be limited to the web. Live, in-person conferences and events are valuable marketing assets, and a presence at these gatherings can be valuable to any business’ marketing efforts. Apply to speak at these types of industry events. Start with smaller events to introduce yourself into your industry’s speaking circuit, and work your way up to larger, more prestigious events once you’ve gained more experience and respect as a speaker. Once you’ve secured speaking engagements, always be sure to make your presentations as educational and non-promotional as possible to achieve maximum credibility. is the perfect platform for this, allowing you to search users’ questions by industry and topic. Also consider using Twitter Search to find users’ questions on Twitter. Quora and Facebook are also great places to search. Once you’ve identified questions for which you can provide a helpful response, answer it in an informative, non-promotional way. (Bonus points if you can link to a blog post you’ve written that expands on the topic in question!) This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. LinkedIn Answers improved lead generation Photo Credit: An alternative or complement to blogging, launching a regularly scheduled audio or video podcast is another great way to exhibit thought leadership. Consider discussing important industry-related topics or news and inviting other industry experts to join you as guests to create an even deeper level of credibility. Leave Promotion at the Door So how exactly do you ? Here are 6 things you can do to start establishing yourself as a trusted expert in your industry. It’s no surprise that they all have to do with Once you start gaining traction as a credible business blogger using your own blog, it’s also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. Being recognized by already-established thought leaders as a credible source and contributor will further legitimize your industry expertise. Originally published Aug 9, 2011 3:00:00 PM, updated October 20 2016 6. Answer Questions in Social Media: exhibit your industry thought leadership On the other hand, if people start to trust you and respect you as an industry thought leader, the indirect result will be greater trust in the products and services you have to offer, and ultimately, more business! sites for industry-related questions can help you identify opportunities to share your expertise. Topics: Monitoring social media Jacob Boetterlast_img read more

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Help! Our VP of Sales Wants My Job

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing Topics: If you had access to 373K new followers for a day, what would you say?That’s a question that HubSpot’s Phil Harrell, VP Corporate Division, is currently contemplating as he prepares to take on an entirely new role here: Social Media Manager.Yeah, you heard me right.On Monday, March 3rd, Phil Harrell will be taking over my job as Social Media Manager in addition to the job of HubSpot CMO, Mike Volpe. Why? He won it. During HubSpot’s 4th Annual Charity Auction, Phil purchased “@HubSpot for a day” and “CMO for a day” for a grand total of $875. This money went to Read to a Child, Phil’s charity of choice.In preparation for the big day, Phil and I sat down to go over the protocol for running HubSpot’s Twitter account. As it turns out, there’s a lot to think about (and a lot to be careful about) when you’re speaking in front of 373K people, on behalf of a company. Here’s some tangible advice I gave to Phil on ways he could be most successful:Have a Goal In Mind … And Stick to ItTo get an idea of Phil’s goals, I asked him why he chose to bid on @HubSpot for a day. He said:If you ask me, he’s already off to a great start simply because he has a clear goal in mind. This goal is not only helpful to him as the Corporate Divisions VP, but it’s also helpful to the company as a whole.Compile Great Content … And Schedule ItSince Phil’s ultimate goal is to build awareness around enterprise sales and marketing, I suggested he tap the resources he likes to read first. If he’s interested in the content, surely someone else at his level would be interested in that content, too.Next, since Phil actually paid good money to get access to HubSpot’s Twitter followers, I suggested that he promote himself in some way. Not tweet selfies and start bragging about how great he is, but I did advise that he share his knowledge with others. He’ll be doing this through his personal blog, SlideShare presentations, and general Q&A on HubSpot’s Twitter account.Finally, once Phil compiles all the content he wants to share, I told him to schedule it through HubSpot’s Social Inbox. This way Phil can participate in impromptu engagement during the day and worry less about the stuff that he can prep ahead of time. The @HubSpot account gets over 1,000 mentions per day, so he’ll need all hands on deck for interacting and responding.Add Value … And Align It With Your Buyer PersonasAs a Social Media Manager, one question I ask myself every day is: “Will this tweet/post add some kind of value to our audience’s life?”Value could mean many different things — including entertainment or education — and it’ll certainly change depending on your goals and buyer personas. But if the answer to this question is “yes,” then I proceed with scheduling the tweet or post. If the answer isn’t clear, I usually end up nixing it … because if I’m not clear about the value, our audience won’t be clear about it, either.Optimize Your Tweets … And Be Mindful of Your MessagingSince the average shelf life of a tweet is only 3 hours, I wanted Phil to be mindful of his messaging so he could get the biggest bang for his buck. I suggested he should optimize for clicks from the audience he’s trying to reach, which means he needs to think about writing his tweets differently than if he were optimizing for retweets.Something that works really well for HubSpot normally is asking a question, then following up with an action statement and a link. To use a very general example, a highly clickable tweet might say “Is your marketing stale? Read this ebook to find out: [link]” Nobody wants to think their marketing is going stale, so they’ll click the link just to make sure. ;-)Add Personality … But Not Too MuchOther messaging tips I gave Phil were related to tone. As a brand, it’s important to be professional, but it’s equally as important to have a touch of personality. The last thing someone wants is to talk to a wall that won’t talk back. People like talking to other people, so brands need to show that real human beings are there on the other end.Have a Sense of Humor … You Might Get Picked On ;-)Last year, our CEO and Co-founder, Brian Halligan, donated $600 to the Animal Rescue League of Boston to run HubSpot’s Twitter account. He was heckled by @DunkinDonuts and @BostonVC (in a loving kinda way) during his time running the account. I was proud to see that he stayed strong and came out of it with a smile on his face.The moral of the story here is that you never know who will mention you; you have to be prepared for absolutely anything. The happy, the sad, and the trolls. Just remember that on top of it all, you’re a human and it’s okay to act that way.I’m really excited to have some fresh new perspective on the HubSpot Twitter account, and I think Phil Harrell will be a great source of quality content for anyone who wants to come hang out with us on Twitter on Monday. Be sure to follow him at @HubSpot on Monday, March 3rd, so you can join in on the fun! Originally published Feb 28, 2014 3:00:00 PM, updated February 01 2017last_img read more

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Not Generating Enough Leads From Your Website? Here Are 7 Easy Fixes

first_img Originally published Apr 30, 2014 8:00:00 AM, updated February 01 2017 In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes you might be making that are keeping people from signing up.Here are the biggest mistakes I’ve seen people make on their websites that are hindering their lead gen progress:1) You didn’t put your great offer behind a form.Have you ever poured your heart and soul into creating several ebooks or whitepapers, uploaded them to your website, and linked to all the PDFs from a single “Resources” page?Don’t pretend to look all innocent.Don’t worry — if this sounds familiar, you’re not alone. When many marketers first begin their inbound marketing journeys, they’re told to create remarkable content … but not what to DO with that content. So after you create your fabulous content, the next logical thing to do is to publish this content to your website. But once people download and enjoy your content, how will you follow up with them? How will you know how many people downloaded your content? How will you make sure they know what to do next on your site?You can’t do any of those things if you just give your content away willy nilly. If you’ve been doing inbound marketing for a while and have tons of leads, you can strategically give away form-free content at specific points in the buyer’s journey. But in most cases, you should make website visitors fill out a form on a landing page to get your awesome content. That way, you can follow up with them, know how many new leads you’ve acquired, and will be able to show them the next step to take via a confirmation page.2) You didn’t make your landing pages … interesting.You might think the ebook you slaved over for a month is a brilliant masterpiece with secrets that will revolutionize how your prospects think of your industry. And hey, maybe it is. But if your landing page isn’t interesting, your website visitors won’t care to fill out your form and bask in its brilliance.The worst landing pages are those with no images, dense paragraphs of text, and long forms. Think of how busy you are day-to-day. Do you have time to read tons of text and carefully weigh the pros and cons of filling out a long form in order to get … wait, what’s the offer again?You don’t have time. Your prospects don’t have time.Make your copy punchy and short. Add an enticing image of your offer. Keep your form as short as possible.3) It’s not obvious what the offer is on your landing page.There are certain elements of a landing page that should SCREAM what the offer is:The headlineThe image of the offerThe call-to-action text above the formGo to one of your landing pages in a new tab right now and check out these three elements. If any of them do not indicate what the offer actually is, or if any of these are missing, you have work to do.4) Your form is too long.If your form is too long, you’ll dissuade people from taking the time to fill it out, even if they genuinely wanted to get whatever you’re offering. Time is valuable, and people are inherently lazy when it comes to completing long forms. If you are offering something for people who currently know nothing about your business, perhaps First Name, Last Name, and Email Address are enough.On the other hand, you might have a good reason to include many form fields. You might get so many leads that you need extra fields to:Qualify leads. The answers in each field might help you determine lead quality, and which you should reach out to.Assign leads to reps. The organization of your sales team might depend on some of the criteria as determined by answers in your form fields, such as location or company size.Obviously, this is a good problem to have, but until you do get a high volume of leads, keep your forms short and let lead nurturing email campaigns do the lead qualifying for you.5) Your form is broken.Always test your form after you create your landing page. Always. So many times, I’ve come across landing pages that didn’t properly redirect to a confirmation page after clicking “Submit.” This also means that my contact information probably didn’t make it to their lead database. 6) You left “submit” as the submit button text.All text on your landing page is an opportunity to convince your visitors that they should fill out the form and get whatever it is you’re offering. Leaving “submit” as the submit button text on your form is a missed opportunity. You should customize this copy based on whatever the offer is.Here are some examples:Download this ebookSign me up for a demoShow me this presentationClaim your couponSave your seatThose are all much more enticing calls-to-action than “submit.”7) You forgot to add CTAs to your website.Your landing page may look fabulous, but it won’t matter if your website visitors can’t even find it! Here are some places you should include call-to-actions (CTAs) leading to your landing pages:Your homepageYour blog’s sidebarThe bottom of each blog post (possibly as a slide-in CTA)Each of your product/service description pagesYour about us pageYour pricing pageWant to share this post? Here’s a ready-made email:Click here to send this email to your colleagues now:Subject line: Are we making any of these mistakes on our website?Message: Check out this article I found: 7 Biggest Mistakes Keeping You From Getting Leads On Your Website – http://hub.am/1iuERDw Are we making any of these mistakes? What can we do to get more leads from our website? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Lead Generation Topics:last_img read more

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12 Pinnable Pinterest Pins That Teach You How to Use Pinterest

first_imgYou create marketing plans for your Facebook, Twitter, and other social media accounts, right? Well, Pinterest is no different.Figuring out where to start tends to be the hardest part. Not only do you need to know your goals for social media marketing, and who your target market is, there is a lengthy list of factors that play into creating a successful Pinterest strategy.Thankfully, Viraltag’s blog offers this step-by-step list to help you get started.3) Have a Way to Measure Your Pinterest PerformanceSaveMashableCopyright issueHow to track traffic from Pinterest in Google Analytics – genius – from Mashable1K+Linda {Craftaholics Anonymous®}Social Media + Blogging Once you’ve brainstormed some content ideas and shared them on Pinterest, you need a way to measure your posts’ success.As with all of your social media profiles, using analytics is invaluable. Tracking which pins do well and which don’t is vital information you can use to keep bettering your strategy and approach to Pinterest.Google Analytics is a commonly used tool used to measure website performance, but if you’re not sure how to use it to gauge your Pinterest success, don’t fret! This pin lists four ways you can measure Pinterest using Google Analytics.However, if you’d rather not use a third-party, Pinterest has designed Pinterest Analytics, and you can access it right from your Pinterest account. 4) Determine What Pins You Should be Pinning (to Get the Most Engagement)Savefrom whiteglovesocialmedia.comCopyright issuesocial media marketing209Webadocious Lexingtonsocial media marketing Once you know how to pin, you need to determine what to pin.No matter your audience, this cheat sheet contains 22 tips that can help you determine how to design your pins, or choose which images to repin or like – these numbers don’t lie.Nevertheless, it is still critical to know your target audience. You can’t just make an infographic on any topic or include 20 hashtags in your caption and see your pin go viral.Understanding your audience and tweaking your pins to reflect their wants and needs will be a helping hand in amplifying your pins’ success. If you’re looking to increase your engagement, create boards and find pins that are related to what your audience is pinning – and when they’re pinning it.(Attention: This is the most important takeaway from this post!)  Pin content that is related to your business or industry.That being said, don’t sell yourself on every pin – share helpful or relevant information on some of your pins and boards, as well. It’s okay to be a clothing company but have a board of recipes or your favorite restaurants – it lets your audience know you want to engage with them as people, not just market to them as customers.For example, at Mainstreethost we try to incorporate a variety of different boards on our Pinterest, but also keep our profile professional and industry-related.  It’s all about finding that happy medium between your business’ marketing goals and providing relevant and enjoyable content that relates to your audience outside of the realm of your products and services.5) Make Your Pins PrettySavePinterest and Instagram Marketing Tips and NewsCopyright issue5 Design Tools to Create Pinnable Images :: If there is one thing this writer enjoys more than researching blog articles and finding good Pinterest tips for all you loyal blog readers out there, it’s designing the accompanying images for our blog posts. Creating pinnable images to go with entries, regardless if it is for your blog or social media posts, is vital for optimizing your pinning opportunities.5K+Steve ZiembaCreative | Design As a designer (and a perfectionist), I probably take more care than is necessary on what my pins look like.But, even if you’re not a designer, you should care what your pins look like. From photos to vector imagery, your designs should be pleasing to the eye so they stand out in the sea of images on your audience’s page.Here’s an example of how to take your pin to the next level: If you don’t have a designer in-house or on hand, there are plenty of tools out there you can utilize. My co-worker’s favorite is Canva, which (unsurprisingly) is on this list pinned by Tailwind. 6) BUT, Don’t Just Pin Pretty Pictures SaveMashableCopyright issueHow to pin successfully: Upload at least some own images, make sure the file name of your image contains your targeted key phrase, pin from a variety of different sources, link your pictures, use the 500 characters description, pin according to your taste, don’t forget that pinterest is social, create a variety of different boards, add the follow and pin it button to your website, express yourself15K+1Mathias BürkSocial Media infographics In case you missed the importance of it in the preceding pins, pin content that is related to your audience and your industry.Yes, you can have a board full of delicious recipes, but be sure most of the content you pin or repin is related to your business. Take care when you are deciding what to pin or repin – don’t just pick a random stock photo and a one-sentence caption, or repin an image without changing the caption.This infographic features several ways to optimize your pins to increase likelihood of engagement. 7) Optimize Your Pinterest ProfileSaveSocial Media Marketing & Technology Solutions | HelloSocietyCopyright issueWant to get more followers on Pinterest, better engage your current followers, and increase your brand’s website traffic and sales? Treat the following list as a checklist to transform your Pinterest account from its current state. #PinterestForBusiness1K+Brian HayesPinterest Guidance Now that you know how to optimize your pins, you can focus on your profile.This detailed checklist shows you exactly what your boards, pins, and profile need to have to best optimize your Pinterest account.This list includes links to profiles that set an example of what top brands do to create a successful Pinterest presence – it wouldn’t be a bad idea to follow them, either.8) Use Pinterest to Connect With Your AudienceSavethepinjunkie.comCopyright issueHow to get invited to Pinterest group boards #skipthehouseworkparty1K+Reasons To Skip The Housework | DIY Projects, Crafts, & Stay at Home LifestyleCrAfTy 2 ThE CoRe~DIY GaLoRe One of the main purposes of a social media strategy is to connect and engage with your audience.Commenting on pins and repinning or liking what your audience pins will help you increase your engagement.However, there are also group boards that you can utilize on Pinterest. You can create and maintain a group board and/or join others that were created by your audience.Either way, group boards are a great opportunity to better understand what your audience wants to see on Pinterest, and maybe even an opportunity for you to get feedback and ideas straight from your customers. 9) You Can Now Promote PinsSaveovergovideo.comCopyright issue 664Jeff SiehPinterest Tips Many users are calling Pinterest a “sellout,” since they have opened up their platform to more advertisements.For businesses, however, this is certainly a positive addition. If you know what keywords your target audience is searching for, and you want to ensure you reach them with your pin, paying to promote your pin just might be worth it.Once a pin is published, you can promote it as soon as it hits your board; but be careful! There are rules to advertising on Pinterest that you’ll want to remember. 10) Avoid the Pinterest “Sins”SaveScalable Social MediaCopyright issueThe five deadly sins of Pinterest for Business by @mcngmarketing for @scalablesocial805Nichole Mishlermarketing This couldn’t be a successful post on pins that teach you how to use Pinterest without teaching you what not to do.There are actually a handful of posts on what mistakes to avoid on Pinterest and how to avoid them.Save yourself from Pinterest disaster with these quick tips:Be sure your pins link to somethingInvest quality time to Pinterest so you’re posting quality contentMaking the first boards on your profile irrelevant to your audience is just as bad as not having any boards at allIf you can avoid making these mistakes on your Pinterest, reaching your marketing goals shouldn’t be too big of a challenge. 11) Remember, You’re Not Limited to Just Pinning on PinterestSaveboribedi.comCopyright issuePinterest and Instagram. Arguably the two biggest names in visual marketing, with very different user experiences. Where Pinterest is based on linking images to websites, Instagram is all about the images. Read the complete article on the blog from @tailwindapp155Pinterest Marketing ExpertSocial Media Hub Okay, well technically¸ you can only pin images, articles, or links to your Pinterest profile. But that doesn’t mean you’re limited to only searching for content to share on Pinterest on Pinterest. While you’re on one social platform, be cognizant of your other platforms as well.For example, just as you would share the content you post on Facebook, Twitter, and LinkedIn on your Pinterest, be sure to occasionally share what you pin on your other accounts – which is nearly effortless if you link up your other social media to your Pinterest profile.You can search through Pinterest, Internet searches, and even other social networks. Anywhere that you have the ability to share, it (usually) gives you the option to share to Pinterest.Sharing your content on multiple networks will not only increase engagement for your business, but it could help increase engagement to your social networks that don’t do as particularly well as others.12) Have Unique Ways of Promoting Your Business SaveRebekah RadiceCopyright issue7 Creative Ways To Use Pinterest To Cross-Promote Your Business #socialmedia #pinterest10K+Rebekah RadicePinterest Power Tips With millions of users pinning daily, the home feed of Pinterest users are continuously changing, and your pins are moving farther and farther down the page.In order to ensure that your content gets shared, you have to get crafty. Use bright colors, feature your followers, or hold a sweepstakes – there are many ways to promote your business creatively.Whether it’s a blog post, a new product, or a sale that your business is having, your pin needs to stand out in the crowd of millions of other pins.If you’re having creative block, this post has a few innovative suggestions you can try out. ConclusionAccording to Pinterest co-founder and CEO Ben Silbermann, “Pinterest is the place to plan the most important projects in your life.” From tattoo designs to your favorite recipes to wedding ideas, user profiles are overflowing with products, ideas, and projects.When it comes to marketing your business, capitalize on this aspect of Pinterest. Inspire your audience to use your products and services in their lives, or just inspire them in general.If you use Pinterest correctly, it could be your products and services that users are pinning – and purchasing.These 12 pins are a solid foundation for your company’s Pinterest marketing plan. And not only can you read through them now, you can pin them to your boards to always have as a reference when you need a helpful reminder.  I’m learning to cook, design tattoos, and budget better than ever – and it’s all thanks to Pinterest. Why? Pinterest’s brilliant user experience makes it so simple to browse through photos and bookmark products, gift ideas, or articles (and much more) that you want to come back to later.Pinterest was first unveiled in 2010, with its very first “pin” being a photo of a paper cut-out of a couple kissing on a bicycle, pinned by Pinterest co-founder, Ben Silberman.Free Resource: 12 Pinterest Templates for BusinessAfter some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top.Now with over 70 million users, Pinterest has become a powerhouse in the digital world. And it’s not surprising that it has become a marketing powerhouse as well.Whether you’re a restaurant owner, clothing designer, marketing company, or graphic artist, Pinterest is an incredible place to market your business. So, where do you begin? How do you create a marketing strategy for Pinterest? These 12 appropriately pinnable tips and tricks will show you how you can incorporate Pinterest into your company’s marketing plan.1) Learn the Basics SaveMiller Media Management – Social Media Marketing MauiCopyright issueHow to Use Pinterest for Business – Pinterest 101 slideshow by Danielle Miller of Miller Media.950Danielle MillerPinterest Pinterest Marketing Topics: If you’re completely new to Pinterest, this pin has a solid overview of how to use Pinterest for business – and in a handy, easy-to-read, shareable SlideShare, no less!Being a tad skeptical on using Pinterest as a marketing tool is understandable; with a surplus of inspiration and DIY craft pins, it can seemingly “cloud” the marketing efforts of businesses.However, if you learn the basics you just might be able to see the benefits of Pinterest marketing a little clearer. It’s nearly impossible to ignore the success of Pinterest with stats such as these:Over 80% of the content on Pinterest is repinned2 in 5 customers have purchased an item after pinning, repinning, or liking it on Pinterest2) Create a Pinterest Marketing Strategy Originally published Apr 28, 2015 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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How to Persuade People by Asking the Right Questions [Video]

first_img Topics: Originally published Jul 4, 2015 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.As marketers, it’s our job to be convincing … but that doesn’t mean it’s easy. In fact, persuading someone to complete a certain action requires a lot of careful consideration. Click here for our free guide to improving your presentation skills.For example, I’m willing to bet at least one person that’s reading this has a child with a messy room. How do you get a kid to clean their room?You beg and plead. You offer rewards. You threaten punishments. You create checklists. You offer to pitch in. You might even just forget the whole thing, and make peace with the disaster behind the door.But all of these approaches come from a single perspective — why it’s important to you that your child cleans her room. Wouldn’t it be more effective to help the child to realize the benefits of a clean room?In the following video, Daniel Pink uses this very example to set the record straight on persuasion.”We tend to think persuasion or motivation is something that one person does to another,” Pink says. “But what the social science clearly tells us it’s really something people do for themselves.”Watch the clip to discover the power of counterintuitive questions in persuasion (and finally get a no-fail room cleaning remedy).By the way — Daniel Pink is set to grace the stage of INBOUND 2015. To see him speak in person, register here.center_img Persuasion Daniel Pink: How to Persuade Others with the Right Questions from Big ThinkLiked this article? Click here to subscribe to Sales.last_img read more

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How to Get a Personalized Assessment of Your Website [Free Tool]

first_img Topics: Originally published Jul 23, 2015 9:30:00 AM, updated February 01 2017 Website Design Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.Well, today, we’re excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized assessment of your own.  What is Website Grader?Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security.How does Website Grader differ from Marketing Grader? Website Grader isn’t the same as Marketing Grader. While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site’s ability to rise to the top of search rankings. How does Website Grader work?Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. You’ll also receive a report that details your website’s performance against each of the key criteria. The criteria are as follows:Performance: Optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, and generating more leads and revenue. We’ll assess your site’s page size, page requests, page speed, and more.Mobile Readiness: Traffic from mobile devices is more important than ever before. It’s important to optimize your website for mobile to ensure you aren’t missing out on valuable traffic, leads, and revenue. We’ll check how mobile-friendly your site is against criteria such as responsiveness and viewport settings.SEO: Your site has to be easy to discover. We’ll assess whether your website is easy for users to find and easy for search bots to understand by grading page titles, meta descriptions, and more.Security: Using an SSL certificate protects your website from attacks and provides your visitors with the confidence that your site is authentic, which means they might feel safer when entering their contact details. If you have it, your site will receive a higher grading.At the bottom of the report, you’ll also find some recommendations on the issues you should tackle to improve your site’s performance and, of course, your Website Grader score.I’ve graded my website, what’s next?Got a score below 90? That’s okay, there’s always room for improvement. Why not share your results with colleagues and work together to implement any necessary improvements? With Website Grader, you can quickly email your personalized report to others. Just click on the share icon on the top-right navigation and enter the email address of your intended recipient.Scoring higher than 90? Wow, your site is pretty amazing so why not let the world know?! You can quickly and easily share your report far and wide to colleagues and friends! Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts.Have you used Website Grader to assess your website already? How’d you do?last_img read more

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16 Questions to Ask Before Beginning a Brand Redesign Project

first_imgDid you ever play the telephone game as a kid?A group of kids take turns whispering a single message to the person to their right, and by the time the message reaches the end of the line, it has usually has taken on a completely different meaning then when they began.The telephone game is a perfect metaphor for how communication between agencies and clients can break down during a brand redesign project. Clients might have a clear picture of what they want out of a branding project in their heads, but when it comes to communicating each subtle nuance, many things get left up to interpretation.Free Download: Creative Brief TemplatesA brand redesign project can feel like a high-stakes guessing game for agencies and designers. You present the client with endless drafts and revisions, but there’s always something that isn’t quite right. To help agencies navigate the unique challenges of brand redesign projects, we’ve compiled a list of questions clients should answer before your agency agrees to take on the project. These first set of questions will help you uncover what your client really wants out of the brand redesign project, and the second set will help you deftly navigate the logistics. 16 Questions To Ask Before A Branding ProjectDiscovering Your Client’s Desired Identity for the Brand Redesign1) What do you like about your current brand identity?Before you start redesigning a brand, it’s important to know what specific qualities the client likes about their current brand. Just because they requested a brand redesign doesn’t mean they want to completely scrap what they’ve already built. It’s important to determine which areas of the current brand should be maintained or given just a light update, instead of getting rid of them entirely in the redesign.2) What don’t you like about your current brand identity?In the same vein, it’s also vital to recognize what the client doesn’t like about their current brand. Figuring out what your client is particularly unhappy with will set some initial boundaries for your team. It lets you know what areas of the brand should be given the most attention, and also gives you an early idea of your client’s tastes.3) What’s the story behind your current brand?Brands are driven by storytelling, so agencies need to make the effort to learn their client’s brand story early on. Think of yourself like a Hollywood director tasked with remaking a classic movie: You need to get familiar with the original before you can put your own spin on it — otherwise the remake is sure to fall flat.4) Can you name a few examples of brands you admire?There’s really no way around it: Branding is a fluffy, floaty topic, and it can be challenging for clients to clearly articulate exactly what they want. Asking your client for some examples of other brands they admire (either in their industry or outside it) can help your team start building a more informed vision, and also forces your client to seriously consider what kind of brand they want to be. Make sure you ask them to unpack what specific qualities they admire about the brands.5) Are there any particular adjectives you people to associate with your brand?Asking clients to find a few descriptive terms to characterize their desired brand presence can help them ground their thoughts and put words to abstract ideas. This deceptively simple question will help your agency define an aesthetic scope and understand which qualities to prioritize as you begin the project. 6) Where do you see your brand in 10 years?This question will help your team understand your client’s long-term aspirations, and get a feel for the direction they want to head towards with their branding. It also shows the client that you’re committed to helping them grow their brand, and not just treating this account as a one-off project.Getting acquainted with your client’s target audience7) Who exactly is your ideal client?At the end of the day, the brand you create isn’t just for the client, it’s for their target audience. To make informed design and storytelling choices, your agency needs to make a concerted effort early on to understand the client’s ideal persona. If you find that your client doesn’t have an ideal persona, this can be a great chance to offer additional value by helping them figure out who to target in their marketing efforts. You can download our free buyer persona template here.8) Who are your direct competitors?Agencies need to understand the context in which their clients’ businesses operate. What does the industry look like? How are other companies in the space approaching their marketing and branding? Much of this information can be found through research, but it’s still beneficial to ask your client to define the competition in their own words.9) What are you ideal customers’ biggest pain points?While customer pain points can’t all be completely solved by branding alone, it’s important for agencies launching into a brand redesign to know what exactly their client’s customers struggle with. Having this information can give you agency an idea about how your client needs to position their business through their branding.10) Why should your target audience choose your product or service above your competitors?This question is important because it pushes your client to think about what specific factors makes their business unique. Developing a brand that stands out (especially in a competitive industry) is all about differentiation. And nobody knows what makes your client’s business unique better than their own team. 11) Are there any audiences you aren’t currently reaching that you want to reach with your brand?Even if your client already has a good grasp on who their business best serves, it’s relevant to see if there are any untapped sources of new business they’ve previously had difficulty reaching. Your agency can consider this desirable audience during the branding project to potentially extend your client’s reach.Understanding the Logistics of the Brand Redesign Project12) Who is the key decision-maker on your team?From the outset, your agency should know who on your client’s team will have final approval of the branding project. It’s great to get buy-in from everyone on the client’s team, but if there’s a single person or group of people that have the final say, you’ll want to focus your efforts on keeping them in the loop as the project moves forward.13) What does the approval process look like?The end goal is to get the new brand approved by your client’s team, but how exactly does that work? Make sure you have a good understanding of how your client will review and approve the project so you can see where in the process particular elements are getting stuck or rejected.14) What are the expected deliverables for this project?Branding means a lot of different things to different people. Some clients won’t even have a full idea of what they need out of a branding project at the outset, so it’s important to discuss the tangible products early on and agree on what you’ll be providing. Otherwise, you could find yourself in a web of miscommunication and scope creep. If you want to learn how to avoid scope creep with clients, check out this free ebook.15) What is the budget for this project?Asking about the budget for a branding project up front is a great way to evaluate how important this project is to your client. If they offer an extremely low budget, they probably don’t fully understand the value of branding, and may not be a good fit for your agency.16) What is the expected timeline for this project?A branding project can be a massive undertaking, so it’s vital to set realistic timeline expectations with your clients from the beginning. If they have a tight timeline, you may need to reevaluate the scope of what your agency is able to offer. It’s better to know time limitations right away rather than upset the client later on when you can’t deliver in the window they expected. Originally published Oct 18, 2016 5:00:00 AM, updated August 26 2017 Topics: Rebranding Don’t forget to share this post!last_img read more

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The Ultimate List of Websites Every Blogger Should Bookmark

first_imgAll bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators.Wouldn’t it be great if all of those helpful resources were just a click away?That’s exactly what bookmarks are for. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser — making it easy to visit your favorite websites.How to bookmark websites will depend on the browser you’re using. But trust me, it’s easy. Here are links to instructions for how to add a bookmark for four popular web browsers:ChromeSafariFirefoxInternet ExplorerNow, let’s get bookmarking. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team’s favorites below. (And be sure to share your own favorites in the comment section.)Download 6 Free Blog Post Templates Now30 Websites Every Blogger Should BookmarkFor Keeping Organized1) Publishing CalendarFiguring out when you should publish which blog posts is time-consuming enough, right? Bookmark your publishing calendar so it’s only a click away at any given time. You can use it to keep your topics and authors organized, track keyword and call-to-action usage, and make sure all your blog posts are written on time.If you’re a HubSpot customer, you can bookmark your HubSpot Calendar App.If you’re not a HubSpot customer, then you can create a publishing calendar using Google Calendar and bookmark that.(Are you also responsible for running your company’s social media accounts? Then you might want to bookmark social media publishing calendar tools as well.)2) TrelloTrello is a really simple collaboration platform you can use to brainstorm and organize your blog post and project ideas. Bookmark it so you can easily add new blog post ideas as you think of them, manage your own post-writing to-do list, and see what the rest of your team is working on. You can also use it to build an editorial and social media publishing calendar, prioritize different tasks, and organize notes.3) EvernoteWhile you can install Evernote as an app on your computer and any device, you may also want to make the website a bookmark on your web browser. Even more specifically, you can make notes within your Evernote into separate bookmarks: one for your to-do list, one where you store useful snippets of HTML, one where you store inspiring articles or ebooks, and so on.4) Waterfall GraphsWe use waterfall graphs to keep track of daily progress on our traffic and leads goals on the blog. If you’re a HubSpot customer, your marketing software has a built-in waterfall chart template that will generate these graphs for you — so you might want to bookmark that page in HubSpot. If you’re not a HubSpot customer, you can create a waterfall graph yourself in Google Spreadsheets and bookmark that.For Data Analysis5) Percent Change CalculatorI can’t even begin to tell you how useful this little calculator is when looking for and analyzing data. Ever want to know the percentage change of two values without having to remember the formula? Simply enter the two values into this calculator, and it’ll spit out the percentage change.6) Atlas (by Quartz)Atlas is Quartz’s slickly-designed command center for all its charts. There are all kinds of cool, useful data in there — everything from Prada’s share price over time to the highest CEO-to-worker pay ratios in the U.S. You can download, embed, or grab the data. It’s open source so you can create your own versions, too. One of the best ways to build credibility on your blog is to back up your claims with data and evidence, so bookmark resources like Atlas so you can easily search for and grab the data and charts you’re looking for.7) Comprehensive List of Marketing StatisticsWhether you’re a blogger who writes about about marketing, or you just need statistics to back up your strategy in a team presentation, it’s tricky to find the original source of data within the rabbit hole of the internet. We’ve put together a massive list of marketing statistics that are up-to-date and categorized for easy reference.For Blog Ideation8) QuoraQuora’s question-and-answer platform features questions from real people in your audience — and what better way to appeal to your readers than by answering their questions? Quora also offers an upvoting feature that lets you see how many other users are interested in the answer to a question, which can help you prioritize your response blog posts.9) Portent’s Content Idea GeneratorWhen you drop a topic into this neat little tool’s search bar, it proposes eye-catching, humorous title and topic ideas for you to test out. It also provides reasoning for the proposed titles, and you can make it spit out a new title idea if you’re unsatisfied. It might not produce the perfect title for your blog post, but it will get your creative juices flowing if you’re wondering what format or style in which to write.10) HubSpot’s Blog Topic GeneratorOur handy free tool produces a week’s worth of blog post title ideas when you submit three nouns or keywords you’re trying to write about. The tool is particularly helpful because you can generate ideas about specific angles by entering several search terms at once. I submitted “blogging,” “tools,” and “marketing,” and I got back these five interesting title proposals:For Writing11) Style GuideWhen you’re blogging, posting on social media, and creating other types of marketing content regularly, it’s important to have a written style guide to ensure your writing style is consistent across different marketing channels. But it can take a long time to learn all the nuances of your brand’s style guide, so have it bookmarked for easy reference while you’re writing and editing. (And if you don’t have a style guide yet, learn how to create one here.)12) Keyword ToolsKeyword research comes in handy when you’re brainstorming, writing, editing, and creating headlines for your blog posts. That said, keep your favorite keyword tool bookmarked. Here are a few of our favorites:HubSpot’s Keyword Tool (30-day trial)Google AdWords’ Keyword PlannerGoogle TrendsWant to learn more about how to do keyword research for SEO? Check out this blog post.13) WordCounterAlthough there’s no “right answer” for how long a blog post should be, sometimes word count can come in handy. Bookmark WordCounter so you can quickly paste in your content to see how many words you’ve written.14) Dictation.ioLet’s face it — if you’re a full-time blogger, you might get exhausted by writing sometimes. Don’t worry though, it happens to us too. When you need to take a break, try Dictation.io, a dictation tool that translates talk to text. This is a great way to keep the tone of your blog post conversational and to switch things up if you’re getting writer’s block.For Editing15) Pre-Publish ChecklistIt can be pretty hard to remember every little thing you should check on a blog post before hitting “Publish.” That’s why we bookmarked this pre-publish checklist, which is a complete list of everything you should do when editing and proofreading your blog content. It covers everything from ensuring all your sources are properly attributed to double checking all your links work.16) Hemingway AppHave you ever been in the middle of writing a blog post and realized your writing felt a little … convoluted? Bookmark the free Hemingway App for moments like these. All you have to do is paste your content into it, and it’ll assess your writing and identify opportunities to make it simpler. For example, it’ll point out instances of passive voice and hard-to-read sentences.17) Tone AnalyzerIn the same vein as analyzing readability, what about analyzing tone? Sometimes, you might be reading over a blog post and feel like it comes off as a little too negative or a little too excited. Tone Analyzer is a free tool that uses linguistic analysis to detect the tone of a piece — and then offers helpful tips on how to improve and strengthen the tone.18) HTML ElementsIf you edit a lot of blog posts, chances are you’ll be working with HTML on a regular basis. I like to keep this list of HTML elements handy so I can easily make changes to HTML when needed. From there, I can use CTRL + F to jump right to the HTML element I’m looking for.19) HTML ScoreSpeaking of HTML, here’s another great HTML resource to bookmark. It’s a long list of special characters that HTML 4.0 processors should support, like the copyright symbol ©, currency symbols € ¥ ¢, and so on.Image Credit: HTML Score 20) HTML CleanerSource codes can sometimes seem to take on a personality of their own and pull in crazy HTML snippets — especially if you’re copying and pasting from an external file, like Google Docs. If you find yourself having that problem regularly, bookmark a tool like HTML Cleaner so you can quickly remove any superfluous code from your content.21) & 22) Grammarly & CorrecticaBefore you can officially say you’re done editing a blog post, you should run it through an editing tool like Grammarly or Correctica to triple-check there are no grammatical errors. (Bonus: Grammarly even checks for plagiarism.)23) Headline AnalyzerYou’ve written and edited your blog post. At this point, the only thing standing between your cursor and the “Publish” button is an eye-catching headline. Once you have a few ideas in mind, head to your bookmark bar and open up the Headline Analyzer, a free tool that scores your headline quality and rates its ability to drive social shares, traffic, and SEO value. It also shows you how it will appear in search results.24) StockSnap.ioOnce you’ve written your blog post, a great header image captures reader attention on social media. There are numerous stock photo websites featuring free photo downloads that you’re free to distribute, and we like StockSnap.io’s trending feature that shows you popular photo downloads — so you can steer clear of them to make your blog posts more unique than other web content.25) Compressor.ioA photo compressor can help speed up the time it takes to load your web page and make your photos smaller for easy social media sharing. Drop your stock photo of choice into Compressor.io, and it will generate a new, compressed image for you to download and use in your blog post.For Social Media26) ClickToTweetCreating a tweetable link is a lot easier than learning custom code. Bookmark ClickToTweet so you can create basic tweetable links to accompany cool quotes in your blog posts at a moment’s notice. (Learn how it works here.)27) Pinterest’s “Pin It” Button GeneratorEver seen those “Pin it” buttons that let you pin an image to your Pinterest board? We use Pinterest’s “Pin it” button widget builder all the time to create those buttons for images we post on our blog. Bookmark that page so you can create and place these buttons next to images, infographics, and other visual content on your blog. (And scroll to the bottom of this blog post for instructions on how to build your own.)28) Social Media Button Cheat SheetWhile we recommend bookmarking some of your favorite social media button widget builders (like the “Pin it” button builder above), you may want to go ahead and bookmark this cheat sheet as a handy reference. It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+. It also includes step-by-step instructions for how to create them and implement them on your website and blog.29) BuzzSumoBuzzSumo shares analytics about how many social media shares a URL has received, so when you’re getting ready to publish blog posts on social media, drop links into BuzzSumo to see which types of content perform the best. You can also glean insights about posts from your competitors or previous posts from your blog to see which are most shareable and clickable. Here’s an analysis of one of our blog posts about Facebook ads:30) Embed Code GeneratorDo you create original pieces of visual content (like infographics) and post them on your blog or website? Then you’ll want to provide embed codes alongside them so it’s easy for your readers to share them on their own blogs. (Plus, it’ll help you generate some inbound links because the embedded image will automatically link back to your website.) Bookmark the embed code generator so you can easily create these HTML snippets. (And read this post for instructions on how to use it.)Here’s an example of what an embed code looks like (taken from this blog post):Share This Image on Your Site read more

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5 Super Quick Ways to Get More Messages on Your Facebook Business Page

first_img Don’t forget to share this post! Originally published Nov 22, 2017 6:00:00 AM, updated November 22 2017 You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel.After all, 53% of people who message businesses say they are more likely to shop with a business they can message. And 67% of people say they plan to increase their messaging with businesses over the next 2 years. And, messages you send through Messenger will appear on a user’s locked phone screen — so your odds of reaching a user are greatly increased from sending a follow up email.Free Resource: How to Reach & Engage Your Audience on FacebookSo, how can you make the most of this network? We’re outlining five quick wins you can start using today.5 Ways to Get More Messages on Facebook1) Optimize your page for messages. Having a Facebook page that encourages users to message your page is the first — and easiest — way to encourage visitors on your business page to message your brand. It seems overly simple, but just optimizing your page to point users towards messaging you can have a huge impact on the number of messages you receive from interested or curious potential customers.Try:Setting your default Facebook Page CTA to Message Us.Prompting visitors to message your page with the copy in your business description.2) Setup response assistant.Response assistant is Facebook’s own version of a “baby-bot” and can help you field incoming messages — even when you aren’t around to catch them personally.Response assistant allows you to: 1) set instant replies 2) stay responsive when you can’t get to your computer or phone and 3) set a messenger greeting. In each of these you can use personalization tokens and greet those who message your page with a personalized message. You can also include a link to your contact us page, FAQ, or even your phone number in these messages.3) Comment on posts with your m.me link.Facebook has a new feature that allows you to comment on posts with your brand’s messenger link. If you run a Facebook ad that people are asking questions about, be sure to reply with this link to continue the conversation within Messenger.4) Run a “Send to Messenger” ad.Messenger Ads are Facebook’s newest ad type. They allow you to target audiences just like any other ad, but you can encourage them to message you directly from the Ad. Keep in mind, you’ll want to have your inbox modified to ensure it is money well-spent. But, as this is a new Facebook Ad type — the best time to experiment with these ads is now.5) Commit to actually using it daily. The best way to make the most out of Facebook Messenger is to monitor the channel just like you would monitor your own inbox, or your favorite Slack channel. The nature of the conversational channel encourages on-demand action, so the more responsive you can be, the better.Finally, keep it light on the channel, after all, it is conversational. Messenger is a great opportunity to showcase your brand’s personality using GIFs and emojis that appeal to your audience.last_img read more

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