The news that Liverpool footballer Mamadou Sakho has tested positive for a banned substance comes as a shock to football lovers, and indeed, fans of sport around the world. Sakho tested positive after a Europa League match in which he played the full 90 minutes against Manchester United, helping his side to earn a draw, thus qualifying them for the next round. The banned substance has not been officially released, but information suggests that it is a ‘fat burner’ similar to the drug used by his friend and teammate Kolo Toure, who tested positive in 2011 and received a six-month ban. While Sakho is not banned by the administrative body controlling the Europa League (UEFA), he has been provisionally banned by his club, who now awaits the B sample result and the mandatory investigation. This blot on the integrity of sports is another in the spate of positives from icons in a variety of sports. In December last year, Pakistani leg spinner Yasir Shah tested positive for a banned substance (a diuretic and masking agent) after playing in a one-day international (ODI) against England in Abu Dhabi. Maria Sharapova, a tennis superstar, has admitted to using the banned drug Melindronate (Meldonium) “for years”. And the list seems to be endless. Everybody is looking for an edge. Elite athletes seem to be especially vulnerable to “expert” advice from confidants and medical acquaintances who promise a “boost” that is necessary to compete consistently at the highest level. It seems as if the standard advice from anti-doping agencies that you don’t need dope to cope is falling on deaf ears. The lure of these supplements seems to lie in the promise of “extra energy”, not weight loss as the name suggests. They work by increasing your heart rate and metabolism so that you feel less tired, and in the case of an elite footballer, these drugs allow you to play at a high level of output for 90 minutes. However, taken as supplements, these substances can have devastating effects. DMMA, (DimethoxyNmethylamphetamine and methylhexanamine) have been implicated in the death of a marathon runner in the 2012 London Marathon. I have noticed the spirited attempt at defending athletes who bought a supplement that supposedly guaranteed them faster sprint times but was found to contain methylhexanamine. These athletes were appropriately sanctioned, mainly in the hope of sending a message that would resonate in the local athletic community. One athlete, unfortunately, never competed again, but if memory serves me right, none of the other athletes affected in that sordid episode tested positive again. Message learnt! Sport fans around the world are very wary of some of the astounding performances that we see from time to time. Drug testers are under keen scrutiny as laboratories are being accused of reporting negative results on samples that contain banned substances, while one lab simply threw away the samples. Administrators, doctors, doping control officers, and chemists have all been named and implicated in protecting cheaters. But the fight for clean sport continues. Money seems to be the driving force in the continued effort to win at all costs. I do believe, however, that once anti-doping agencies are given the requisite funding and an appointment to these positions is no longer in the hands of politicians, the fight can be won. Clean sport is possible. Those who are caught cheating have no business in sports. Life bans, after investigation and hearings, must be the new international order.
Brace for potentially devastating typhoon approaching PH – NDRRMC Stronger peso trims PH debt value to P7.9 trillion Read Next Kammuri turning to super typhoon less likely but possible — Pagasa Teammates congratulate Dallas Mavericks forward Harrison Barnes, center, after he scored a game-winning three point shot in the second half of an NBA basketball game against the Memphis Grizzlies Wednesday, Nov. 22, 2017, in Memphis, Tennessee. (AP Photo/Brandon Dill)MEMPHIS, Tennessee—Harrison Barnes banked in a 30-footer at the buzzer to give the Dallas Mavericks a 95-94 victory over the Memphis Grizzlies on Wednesday night.Officials reviewed the play to make sure the shot got off in time. Memphis suffered its sixth straight loss after squandering an 18-point lead in the first half.ADVERTISEMENT Barnes led the Mavericks with 22 points, nine of them coming in the fourth quarter to help Dallas thwart a late Memphis comeback. Dennis Smith Jr. finished with 17 points, and J.J. Barea had 10 points and 11 assists.Tyreke Evans led Memphis with 18 points, and Marc Gasol and Deyonta Davis finished with 14 points each.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutGasol pulled Memphis even at 92 on a 3-pointer with 28.5 seconds left. After a Dallas miss by Smith on the ensuing possession, Evans came down the floor missed a layup, but JaMychal Green followed with a dunk.The basket originally was ruled as basket interference, saying the ball was in the cylinder on the follow. After a review, the call was overturned giving Memphis a 94-92 lead with a half-second remaining. Typhoon Kammuri accelerates, gains strength en route to PH Kris Aquino ‘pretty chill about becoming irrelevant’ Don’t miss out on the latest news and information. QC cops nab robbery gang leader, cohort View comments That was just enough to set the stage for Smith’s inbounds pass to Barnes who fired from 30 feet over Dillon Brooks.The Mavericks, who trailed by as many as 18 in the first half, made a significant run to start the second half. By the midway point of the third, Smith had 11 points in the frame and Dallas put together a 13-2 rally.And the Grizzlies were helping matters settling for 3-point attempts, many times misfiring. That allowed Dallas to outscore Memphis 35-26 and carry a 74-72 lead into the fourth.ADVERTISEMENT Japan ex-PM Nakasone who boosted ties with US dies at 101 Trending Articles PLAY LIST 00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice Butler ties season high with 26, Wolves beat Magic LATEST STORIES CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA MOST READ
Rishi Kapoor loves recalling how he felt like a prodigal son when he first visited the Johnnie Walker distillery in Scotland. The Scotch label, he remembers feeling at that time, owed his family at a least a square metre of land for the services it had rendered to it for three generations.The whisky-gargling generation of Bollywood heroes has made way for Bacardi-loving hunks. The three Khans of Mumbai’s dream factory – Aamir, Shah Rukh and Salman – are famous for their love for Bacardi and Coke, so is Sanjay Dutt, and fawning film journalists dine out on stories of how Salman and Sanjay just breeze through their parts even after a night dedicated to Cuba’s exiled rum.But if there’s a drink that’s synonymous with Hindi cinema, it’s VAT 69. Think of any villain of the yesteryear, from Ajit to Pran, and there’s bound to be the light green bottle of VAT 69 somewhere in the background of the frame.Maybe the satraps of Bollywood couldn’t bear to see their favourite Johnnie Walker Black being sullied by bad company.VAT 69′ s biggest Bollywood moment, however, was when a very drunk Shatrughan Sinha lipsynched Zindagi Imtihaan Leti Hai swigging from a bottle of VAT 69 in the Manmohan Desaiblockbuster Naseeb (1981).For reasons I haven’t been able to fathom, the whisky of the villains went out of favour in the retail market despite all the free publicity it got from Bollywood, but VAT 69 is being re-launched in a new bottle and will be available across the country for Rs 900 (its price point, clearly, makes it the poor cousin of the guy who keeps walking). VAT 69, incidentally, is owned by Diageo, whose topselling brand is Johnnie Walker.advertisementThe world of alcoholic beverages can be incestuous.Will Bollywood be drinking to its health? I doubt it. Bollywood’s new generation tends to swing between Bacardi and wine ( Winchester- educated Saif Ali Khan is said to be quite a wine connoisseur, for instance), but VAT 69′ s recurrence in popular culture doesn’t cease to surprise me.Sir Ernest Shackleton took a stock of VAT 69 with him on the 1914 Imperial Trans- Antarctic Expedition. Gregory Peck drank it in the 1949 World War II film, Twelve O’Clock High.It shows up frequently in James Hadley Chase novels, and in Fawlty Towers, and puts in a guest appearance in Raymond Chandler’s The Lady in the Lake . And in the film version of Graham Greene’s Our Man in Havana, starring Alec Guinness, one of vacuum cleaner salesman James Wormwold’s agents is found killed with a bottle of VAT 69 in his hand.Even the high priestess of feminist literature Simone de Beauvoir had a thing for VAT 69. A character in one of her lesser- known novels, She Came to Stay (1943), makes this statement that’s often quoted in cocktail parties: ” When I’m rich and run my own house, I’ll always keep a bottle of VAT 69 in my cupboard.” That’s a line Diageo can filch for its promos. California Burger doesn’t sound any goodCan you imagine a Superbowl final without hot dogs or a Kentucky Derby sans a Mint Julep, or an English Premier League match without the lager fumes blowing across the stadium?Every big-ticket sports event becomes synonymous with a kind of food (or drink), so what is the signature offering of the Commonwealth Games going to be? We now know all about the kitchens that have magically become operational in the Games Village but what about the appetites of spectators?With Fast Trax, a lesser-known fast food chain backed by the Rs 1,000-crore meat processing company, Hind Group, getting the contract at the last minute – as we have come to expect by now – for catering to spectators and the media during the Games, it looks like the event will be remembered for the California Burger.I’m not being hyper-nationalistic, but shouldn’t thick chicken burger with mint yogurt sauce-in place of the traditional mayonnaise- been named after hamaari Dilli? I would’ve loved to dig into a New Delhi Burger, or Shera Tikki Wrap. And I would have wolfed down a Purani Dilli take on the vada pao with aloo tikki and chhole.Such finer details must have escaped Fast Trax – after all, it has had to plan in record for over 16 lakh meals that it estimates it’ll serve across 97 outlets at all the 12 stadiums during the Games. It promises to flip a burger in three seconds. I’ll be around to see if Fast Trax delivers on its promise.A little bit of trivia: Siraj Qureshi, who heads the Hind Group, is also the chief of the Indo- Islamic Cultural Centre, which has a fine restaurant that you enter, literally, through a back gate for a meal you would normally get only at Jama Masjid.advertisementBurger for veg buffs If you’re vegetarian and are tired of having the McAloo Tikki Burger, which insults both the aloo tikki and the burger, I strongly recommend Choko-la’s Lentil Burger. The name, let me forewarn you, can be misleading, for the burger patty does not have any daal. Instead, it’s made with kidney beans (rajmah) that are spiked with crushed walnuts and masala. It tastes different and its crunchy exterior quilts a melt-in-the-mouth core that entices you with its simple charm. I only wish chefs across the industry get innovative and make life peppier for the vegetarians.
Channel-Level Funnel So you ask the logical next question: How much is he going to get paid? At this point, your son starts squirming, his face turns red and he admits that he forgot to ask. — This is the percentage of website visitors that converts to leads and the percentage of leads that converts to customers. This is important to know because you need to understand where in the funnel you can improve. Are you better at converting leads to customers? Or visitors to leads? The answer to that question will help you determine where to focus you energy and how to drive more sales. What do you think? Are you tracking this funnel? If not, what’s stopping you? — How to Generate Leads for Small Business Marketing Analytics Photo: and Leads How could he possibly agree to a job without knowing how much he’s going to get paid? How could he not know this?! Where did you go wrong? Kids! — Website visitors are at the top of the funnel. These are the people you’ve attracted to your site via channels like your blog, social media and search engine optimization. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Maybe they fill out a form in order to download a white paper. Maybe they requested an demo. Whatever it is, these people are potential customers, and you have more information about them than you have about your website visitors. Conversion Rates Website Visitors website Leads Originally published May 18, 2009 8:29:00 AM, updated October 20 2016 — This means tracking everything above (the funnel) for each channel. How many website visitors, leads and customers do you get from organic search traffic? How about from your blog? And what are the conversion rates for each? The answers to these questions will help you determine which channels to focus you marketing reasources on. Topics: blogging — then fail to find out how many of those website visitors actually convert to customers. Just like your teenage son, they work without knowing how much they’re getting paid. The worst part of the story? The information they’re missing isn’t hard to get. You just have to track the right things. Specifically, you should think of your business website as a funnel like the one in the image below. Spare the indignity. Adults — particularly adults in online marketing — do this all the time. They do endless hours of , SEO work, driving people to their are the website visitors who express interest in your product by submitting information on a landing page What!?!3#$% Download our Here’s what you should be measuring in this funnel: social media . Imagine this: Your teenage son comes home from school one day with a big smile on his face, and announces he’s accepted a summer job mowing lawns. Needless to say, you’re impressed. The summer hasn’t even started and he’s got something all lined up. What initiative! What great parenting! You’ve done well. — These are the folks who pay you. If you’re not already tracking them, you’re in trouble. Lead Generation for Small Business Webinar Customers Peoria Pundit Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools.
Quick! What are the four most frequently used words by B2B marketers? What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates. Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?
“We knew that the Yahoo-Twitter partnership would be comprehensive and more encompassing than Twitter’s search partnerships with Google and Bing, but now Yahoo tells us the integration will focus on three primary areas: Spam vs Mahalo: Matt Cutts Explains the Difference Comic response from SEO Black Hat: mvolpe HubSpot TV is LIVE every Friday at 4:00 p.m. ET. From HubSpotter Christopher Haddad – #HubSpotTV Citibank never called or warned Fabulis at all inbound marketing will pay off ), Karen Rubin (@ How to interact on Twitter: Include #HubSpotTV in your tweets! On the show today is Mike Volpe (@ Citibank Freezes Some Fabulis Assets Doin’ It Wrong Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Citibank apparently froze the assets of Fabulis because of “objectionable content” on the company blog. “Starting Monday, Bravo will begin offering Foursquare players badges and special prizes when viewers visit more than 500 Bravo locations. Locations will be picked by Bravo to correspond with select Bravo shows including “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Kell on Earth,” “Top Chef Masters” and “Shear Genius.” . karenrubin Matt Cutts (head of Google anti-spam team): “When trying to decide if a page is spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? If the answer is no, the page is probably spam.” Ability to update status from Yahoo Question from Inbound.org Marketing Takeaway Closing to learn how to use inbound marketing to generate leads and break your dependence on programs with recurring expenses. , and chat ) and Coleen Coyne (@ www.hubspot.tv Marketing Takeaway Intro Special Guest, Olympic Gold Medalist Colleen Coyne Download the free video Fabulis is an established company with investors ($625K) and an experienced entrepreneur as founder (Jason Goldberg – SocialMedian and Jobster), but they are “the social network that helps gay men connect with amazing experiences nearby and around the world” : Cheating does not work. Don’t spam Google, and don’t rely on PPC alone. Do the hard work and Video: How to Get Off the Google AdWords PPC Crack Marketing Takeaway Headlines Should Mahalo Say “Mahalo” to Google for Tolerating Spam SEO guru Aaron Wall gets upset that Mahalo is stealing his content, not adding value and still ranking in Google. : Aggressively communicate with customers and be available for comment quickly. This will help problems from spiraling out of control. Although this deal will help put Foursquare in front of millions of mainstream television viewers, it also offers the company a chance to try to blur the lines between traditional television media and mobile experiences. Although some television executives have been successful integrating TV and the Web, merging TV with mobile has proved to be more difficult. Episode #81 – February 26, 2010 Dennis Crowley, Foursquare’s chief executive, said the company was excited to work with Bravo and push some of these boundaries further. “Bravo’s shows really overlap with our users and a new mainstream audience that we want to reach. I don’t think check-ins are a nerd-only experience. It’s about sharing content and experiences with others.” : If you are not Jason Calcanis, you need to create original and valuable content to rank in search . Twitter Goes Yahoo How many times should a keyword appear on a page for optimal density? , it’s going to work out in the end. There might be some bumps along the way, but the satisfaction of knowing you gave it a truly honest effort will be rewarding in and of itself. Additionally, you will definitely gain a following. There is no reward without risk, and there is definitely a market for authenticity.” March 19: HubSpot goes to Vegas! Access to your Twitter feed on Yahoo with us via Twitter using NEW hashtag, All old episodes are in iTunes: : Keep doing inbound marketing. Developments like this just make it more effective. Bravo to Foursquare as They Partner with Traditional TV Media Olympic athletes’ social media restrictions : Making trades is better than paying cash for advertising. Get creative! (Episode Length: 26 minutes, 41 seconds) “If you are honest in your approach to Forum Fodder Foursquare Teams With Bravo TV Watch the show in real-time at PPC is like liposuction Does Citibank Suffer From Homophobia Or Just A General Dislike For Startups? Learn how to break your Google AdWords addiction! . Ben Robbins – For several years now, good sources at Google (like Matt Cutts) have indicated that keyword density carries little or no importance in their algorithm. Keyword-related factors that are still considered include anchor text for editorial links, page title, page URL, and heading tags. They also seem to reward pages with lengthier content, maybe 500+ words, and long tail keyword variations. Marketing Tip of the Week http://itunes.hubspot.tv ColleenCoyne Marketing Takeaway creating content Details: The Yahoo-Twitter Partnership – ) Yahoo Search and media integration Originally published Mar 5, 2010 2:30:00 PM, updated July 04 2013 Why I Would Hire Bode Miller as My Inbound Marketer
force DVD renters to watch movie trailers? Is 2010 the year to start clamping down on the distribution and availability of your content? In a world that gives movie enthusiasts a plethora of ways to view movies, some legal and some illegal, I would argue; “no”. . Thank you for helping to make the world just slightly worse. Content Marketing Warner Brothers decided they wouldn’t just settle for a degraded user experience, they also wanted to make inroads in decreasing the distribution of their product. Back in January, Warner successfully executed an agreement with Netflix (a company that has experienced huge success by making it easier to rent DVDs) that prevents Netflix from renting Warner movies until four weeks after they have been released. A similar deal was signed in February with another innovator in the movie distribution space, Redbox, also preventing them from renting movies until four weeks after the initial release. night when a Warner Brothers marketer decided to deliberately and abruptly interrupt me. After hitting “play” to watch the movie seems to think that is a dumb trend and is headed in the opposite direction. I sat down with my wife to watch a rented movie on Friday The DVD business is struggling right now. According to the I would also like to give a special shout-out to Philips for inventing the technology specifically designed to prevent you from skipping DVD ads, patented here: Fine, I figured I would just skip the trailers one-by-one by pressing the skip chapter button; “cannot operate”. Some swearing ensued followed by a desperate attempt to outsmart the DVD by ejecting the disc and then restarting it while pushing the menu buttons really fast. No dice. The only thing I could do was play each trailer at 3x speed, one-by-one, as each new trailer would put an end to my fast forwarding. There is nothing more emasculating than not being able to control your own DVD player. , instead of South African rugby I was greeted with a barrage of unskippable movie trailers. Then in March, Warner Brothers decided to embrace the least innovative movie distributor in the space, Blockbuster, by actually signing a new contract allowing them to continue to rent DVDs immediately after they are released. It’s almost as if they noticed that Blockbuster lost $435 million in the fourth quarter of 2009 and thought: maybe we shouldn’t hurt the people who distribute our product. Is it really good for business to , first quarter of 2010 data show that “U.S. DVD rental revenue fell 14% from a year ago” and DVD sales were down 13% in 2009. The economy is being blamed, and of course piracy is always an easy excuse. In any event, forcing customers to watch commercials they don’t want to see on DVD’s they could only rent from one store cannot be helping. k8marieuk http://bit.ly/9MFNe0 I tried in vain to push all the buttons on the remote that might enable me to get past the unwanted nuisances. I pushed “Top Menu”; no luck. How about “Pop-Up Menu”? Nope. A simple message would appear on the screen saying: “cannot operate”. Did the DVD magically and suddenly forget what the menu button is supposed to do? Marketing Takeaway Inbound Marketing Originally published Jul 7, 2010 3:00:00 PM, updated July 11 2013 Topics: Inbound Marketing Today, huge quantities of content are available free of charge everywhere. To compete, create high quality content and then give people a great user experience by making it easy to find and consume the content. There are plenty of options out there and anything less will send potential customers elsewhere to get a more gratifying experience. Warner Brothers, go read Photo Credit: Warner Brothers In a world with ever increasing choice of quality content, Warner Brothers has made a decisive move to worsen the user experience of their product. There is only one reason to disable the DVD functions during the previews; to try to force people to watch ads that they don’t want to see. Where is my “unsubscribe” button? Where is my do not call list? Why can I not opt out of this unwanted advertising? Never in the history of the world has it been easier to get incredible content inexpensively and conveniently. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LA Times and I want my 5 minutes back. Invictus
In online dating , we are encouraged to keep emails and landing page copy short and to the point. It requires skill to provide people with enough context in a brief message. Often times, starting an email with a question yields positive results. In marketing , it is recommended to “show your best assets and put your best foot forward.” For example, if you have good abs, you should feel encouraged to showcase that. , you should be mindful of the words you use so that you don’t look spammy and inauthentic in your messages. “If you use the word ‘sexy,’ or ‘cute,’ or ‘beautiful’ in a message, you are going to get a 30% worse response rate than if you talk about interests that she has in her profile,” said Sam. conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. In online dating , you should write grammatically correctly. Be funny and engaging. People value your efforts to be interesting and authentic. 8. Invest the Time 2. Optimize Presence for Search Engines & People In online dating In online dating In marketing Topics: case studies 7. Study Best Practices 3. Emphasize the Aspects You Are Good At In marketing In marketing , we offer tons of free marketing resources about each element of your business strategy. We have also published great success stories and In online dating In marketing Marketing Advice So I decided to really draw the parallel between online dating and inbound marketing. Here are the 8 top similarities: , the very first words you share with a prospective date can tremendously impact the progress of your communication. Your choice of a greeting, for instance, might affect whether or not you receive a response. , companies should not use Flash because it makes it difficult for search engines to crawl. This becomes pretty important if you add too many Flash elements to your site and thus have fewer pages indexed by Google. Originally published Feb 16, 2011 5:00:00 PM, updated October 20 2016 1. Be Selective with the Wording , you should be similarly remarkable with your content. Let your personality shine in your writing, email communication or video production. Don’t just dump text for search engines to index, but use your unique voice to convey a meaningful message. 6. Keep Your Messages Short In online dating At the end of the video interview, Sam admits that online dating “is a little bit of a marketing game.” No joke! , it is a best practice to demonstrate your company’s thought leadership and industry expertise. We often advise businesses to visit other departments and showcase the knowledge hidden within the organization. You can do that in the form of blog posts, industry reports, short videos… In marketing , you should be fully aware of the needs of your target audiences. Tweak your messaging to reflect the interests of your visitors and leads. Strike a conversation that ties into their previous activity on your site. And don’t sound spammy. , you want to keep your messages short. As Sam said, in the offline world, no one wants to hear a four-minute speech about “how great you are.” Instead, focus on the conversation partner and start a conversation by asking a question. , experts have covered a bunch of common tips and best practices in terms of what pictures and messages work. Read their blog with dating advice. While they are not there to “tell you how to date,” they give you the tools and research to make it a smooth process. In online dating video I recently stumbled upon a 5. Let Your Personality Shine In marketing 4. Create Authentic Messages , people are advised to “invest in your profile” and “take the time to write a very careful profile.” Put as much effort into it as you would put in a conversation at a bar, Sam advised. that can provide marketers with some valuable lessons. In marketing , the very first words you communicate with a prospect can influence the rest of your relationship. While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. , users should not use Flash because the player supposedly adds seven years of age. As Sam said, “a 28-year-old using Flash has the same attractiveness as a 35-year-old who doesn’t use Flash.” Though such tweaks might be trivial, they still exercise a big impact on one’s overall online dating success. , you should be constantly investing in your online presence and inbound marketing. Writing blog posts, optimizing pages, follow-up with leads, analyzing results–this is all going to take effort. Set the right expectations for yourself and invest the time. In online dating Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Pinterest Marketing Originally published Sep 5, 2013 8:00:00 AM, updated February 01 2017 Getting started on a new social network — regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. And while all the changes in social media require inbound marketers like us to just embrace all of these new things, sometimes we just want to have someone walk us through using a network from start to finish. We’ve got so much going on in all of our other marketing activities that we sometimes want someone else to gather all the info we need and hand it to us.We’ve been there before, and we want to help. One of the social networks that people consistently ask us about is Pinterest — from setting up an account, to actually pinning posts, to optimizing pins, to proving its ROI, we get a ton of questions about it every day. So if you’re wondering how to get your Pinterest presences up and running, sit back, relax, and check out the resources we’ve compiled in our embedded Pinterest board below. We’ll also walk you through the 10 most important pins in our board in the rest of the post.HubSpotGetting Started With PinterestFollow On 7 Things You Need to Get Started With Pinterest for Your Business1) Get oriented with a beginner’s guide to Pinterest.First things first — you need quick crash course in marketing on Pinterest. In our Introduction to Pinterest for Business, We’ll answer the most crucial questions about the visual social network: What lingo do you need to know? Why should you even bother with the platform in the first place? How do you even sign up for an account? And what can you actually do on the platform to move your marketing metrics? Seriously, do this step first — it will help you determine if Pinterest is right for your business and give you a bunch of ideas to start implementing on Pinterest ASAP.Download our Introduction to Pinterest for Business to get started.2) Set up Pinterest buttons on your website.Okay, so you’ve decided you’re on board with Pinterest (#pinterestpuns). You’ve set up an account and added a few boards and pins. Don’t forget this crucial step: add Pinterest buttons to your website to drive your website visitors to engage with your Pinterest boards and pins. There are two types of buttons: the ‘Pin It’ Button and the ‘Follow’ Button. Learn how to set them up so you can organically increase your Pinterest following.Check out our blog post on adding Pinterest buttons to your website.3) Find or create the visuals you want pinned. Now that you’ve got both your Pinterest presence set up on the social network and on your website, you’re ready to find or create the visual content to be pinned. Since visuals are the crux are the reason why the social network exists in the first place, you want to make sure your pin’s visuals are compelling enough for users to click, like, or comment on. The best part about this whole step is that you don’t have to be a professional designer to make engaging Pinterest visuals. Check out the following free resources to create top-notch visual content that will blow your Pinterest followers out of the water:The Marketer’s Crash Course in Visual Content Creation: Learn the basic principles of design and apply them to your next pin design — we’ll even suggest a few tools to help you create top-notch visuals. How to Create Five Fabulous Infographics in PowerPoint: One of the most successful visual formats on Pinterest is the infographic … but it can feel daunting to create one of your own. Have no fear: just download this template and follow the steps in this blog post for creating an infographic in under an hour.17 Customizable Templates for Shareable Graphics on Social Media: If your goal is to get your pins repinned, definitely check out these free templates. Whether you’re posting inspirational quotes, an image to promote your latest blog post, or just a photo of your product, check out this template to spruce up your images.75 Free Stock Photos to Use in Your Marketing: Don’t really want to spend the time creating graphics for Pinterest? Pick one of these 75 free stock photos as the image in your pin instead. There’s no strings attached. Seriously. 4) Make sure people can easily find your content on Pinterest.So after you’ve created all of this great content for Pinterest … you want to make sure people can actually discover it. Yes, people will find it if others engage with you, but one of the most common ways they’ll find your content is through search. So make sure you’re prepared for search with this comprehensive guide to Pinterest SEO.5) Optimize posts to get more engagement.Besides optimizing for Pinterest search, there are a few other ways you can change up your content to get more comments, repins, and likes. Check out this data by Dan Zarrella to see how image height, description length, or word choice can affect your success on Pinterest. While these aren’t hard-and-fast rules, the data can give you a general direction to take — and after a while, you’ll have concrete data about your audience to inform your future Pinterest posts. 6) Take your Pinterest content elsewhere by embedding pins and boards.There are two other ways you can add Pinterest content to your website besides adding the ‘Pin It’ or ‘Follow’ buttons. You can actually embed Pinterest boards (just like we did in this post)! It’s pretty easy to do — you’re mostly copy-pasting code into your website or blog — but there are a few crucial steps to follow that most forget to tell you about. Check out this blog post to learn more about embedding Pinterest widgets on your website.7) Measure and iterate on your Pinterest presence.So after all that creation and optimization, you’re going to want to prove to your boss that your time is well spent on Pinterest. Get a run-down of Pinterest’s latest analytics tool update, learn how to track specific campaigns on the platform, and see which metrics are most important to investigate on the social network.Bonus: if you’re committing to Pinterest over a longer period of time, we’ll give you some formulas to calculate the long-term growth and success of your efforts. So go on, download our guide to optimize and measure your Pinterest account!What else do you want to learn about Pinterest for business? Share your questions with us in the comments, and we’ll update the board throughout the day with resources that can help. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Originally published Nov 13, 2013 8:00:00 AM, updated July 28 2017 Topics: Website Redesign I’m sick of looking at you, website. We started off well. You were a major improvement over my last website. But the thing is, you’re just not working for me anymore. It’s not your fault. The truth is, things have changed — I’ve changed. My businesses needs and you are just not compatible anymore. It’s time I start anew. You understand … don’t you?Free Workbook: How to Plan a Successful Website RedesignOn average, we marketers redesign our websites every 18-24 months. Our reasons vary — from building a better customer experience, to reflecting a new corporate brand strategy. Regardless of the reason, we’re a constantly iterating breed.The good news is there’s a ton of content out there to help you make the right decisions for your website redesign. However, that’s also the bad news.With so much advice and content on redesigns, it can be hard to filter through it all to get to the best resources. Because I like you guys (and because we’ve gone through our fair share of redesigns ourselves), I’ve compiled a handful of top-notch resources for your next redesign.Deciding on a RedesignMake sure you’re not redesigning for the wrong reasons.I mentioned that marketers redesign their sites every two years on average — I didn’t say that every one of those redesigns is a good idea, though. This post by my colleague Jess Meher gives some common red flags that indicate you may be redesigning when you don’t need to.Scope out the project correctly.Website redesigns can take several months, but you are traveling a well-trodden path. Why not borrow the road maps of those who came before you? The following two resources should give you a good head start when it comes to scoping out your redesign project:Working with a designer? Inbound Marketing Agency Lynton Web has mapped out the 5 Phases of an Inbound Website Redesign.Doing it on your own? HubSpot’s got a Website Redesign Planning and Progress Kit that includes a spreadsheet to help you map out milestones, goals, benchmarks, and more. We’ve used this spreadsheet in our own designs to help us stay on track.Identifying Benchmarks and GoalsWebsite redesigns are filled with subjective measures. While gut reactions are worth listening to, the only way to really know if your redesign is working is to identify some benchmarks and set some goals.The effectiveness of your website can be measured by everything from bounce rate to conversions. To decide what works for you …Take a primer on marketing analytics.There’s a lot to cover in analytics. Should you track visits or unique visits? What’s the right balance of new vs. returning visitors? How do the rest of your marketing analytics fit into your website analytics? This 85-page guide covers the full gamut of marketing analytics, but pages 5-22 are all you need for your website redesign. Set up goals in Google Analytics.Google Analytics is the de facto free analytics program out there, but it changes quite often, so some of the content you may find out there is slightly outdated. This helpful post on Steamfeed, however, was published in September 2013 and gives step-by-step instructions on setting up your goals in Google.Compare the two types of analytics.Your website is not an island. As part of your redesign you should consider how website analytics fit into your larger marketing strategy. This post by fellow HubSpotter Pamela Vaughn explains the differences between website analytics and marketing analytics and guides you on what to measure for each. Preserving Your SEOIn 2009, Toys R Us paid $5.1 million to buy the Toys.com domain name, in an effort to scoop up the SEO benefit of having such a prominent keyword in their domain. So essentially, that’s $5.1 million the company spent to top the search charts.In a great error, however — that honestly could’ve happened to almost anyone — Toys R Us forwarded the entire domain of Toys.com to ToysRUs.com without using 301 redirects, and, in turn, Google de-indexed all of the Toys.com pages. It’s a fascinating story in and of itself, and one you can read about here.The lesson here? Be sure you preserve your SEO whenever going through a redesign. Here are a few more useful resources to help you make sure SEO is top of mind in your redesign.Learn the different types of redirects.There are a handful of different types of redirects you can use if you’re moving your pages from one web address to another. Search Engine People and Moz both have useful posts on the differences between these redirects. Search Engine People’s post is a bit more straightforward while the one by Moz is a bit more comprehensive.Discover other SEO strategies.There’s more to SEO than just the redirect. A website redesign offers you an opportunity to map out your content to really rank for certain keywords. Search Engine Land has a helpful post about building a keyword strategy in the context of a larger website redesign.Use an on-page SEO template.When you’re ready, HubSpot has a free on-page SEO planning template you can use to track all of your work and ensure all of your loose ends are tied down for the redesign.Planning Your Design and ContentOptimize your site for mobile.Mobile optimization is an essential part of creating an excellent visitor experience, driving conversions, and even ranking on search engine results. Make sure that any redesign includes a plan for mobile optimization. You can see how your current site looks on mobile devices here and learn the differences between mobile approaches here. Carefully plan your design.There is plenty of great advice out there on website design. Probably the most comprehensive is this post by Smashing Magazine, which covers everything from about-us pages, to 404s, to breadcrumbs, to calls-to-action. Some other great resources you can check out:Get inspired by looking at different homepage examples.Get scientific (sort of) through KISSmetrics’ Anatomy of an Effective Homepage Infographic.Understand your essential homepage elements.Learn why you don’t have to worry about the infamous website “fold” in this KISSMetrics post.Write your content.Words matter. A beautiful design and compelling words work together to make your site memorable and deliver your company’s unique value. I scoured the web to find some practical advice on moving your web copy from good to great.Get an overview of writing for web: This quick course in copywriting by Smashing Magazine is a nice primer in some of the concepts behind good copywriting.Don’t make it all about you: This Unbounce post explains some of the common pitfalls of company-centric website copy. Make a clear case for the problem that your company will solve for customers.Determine your value proposition: Different than a slogan or a tagline, your value proposition explains to prospective customers how your company will advance their goals. This post will walk you through a few steps to identify and communicate your value proposition.Choosing a Content Management System A website redesign is probably the best timing for assessing your current content management system and trying to decide if you are happy or want to move to a different platform. You’re starting over from scratch, so you have the opportunity to consider all the facets of the way you market online.To determine the best platform for you, think about your core needs. Would it be better for all of your marketing tools to be integrated into one platform or are you ok with separate tools? Is mobile optimization important to you? Do you have a designer to work on your site or need pre-made templates? One of the best ways to get to know the different platforms available is to take a look at review sites. There are a number of review sites around, but a few newer sites are doing a good job with crowd-sourcing reviews from actual users. Take a look at TrustRadius or G2Crowd to compare vendors. If Salesforce integration is important to you, you’ll also want to check out the reviews on its app exchange.Of course, we’re happy to talk with you about HubSpot’s content optimization system to help you determine if it’s a fit for your redesign. Don’t forget to share this post! 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