Look at the mission statement at the website of the SETI Institute: “The mission of the SETI Institute is to explore, understand and explain the origin, nature, and prevalence of life in the universe.” What happened to the aliens? The word “intelligence” is not found in their mission statement. It sounds indistinguishable from the mission of Astrobiology (which does not care whether the life is intelligent). A look at the dozen activity boxes on the home page only reveals two or three that seem clearly relevant to the Search for Extraterrestrial Intelligence. Further indications that the SETI Institute is morphing its mission into a bigger tent can be seen in the News links: a report on the Leonid meteor shower (this is about planetary science, not SETI); an interview about the ethics of space exploration (that’s human space exploration, not Star Wars); an interview with a young scientist studying extremophiles in salt ponds on earth (that’s regular biology); and an airship-based investigation of climate change (that’s political science – 11/26/2009). Only at the bottom of the column is there one clear article about SETI. For some reason, Space.com dropped its link to weekly news articles from the SETI Institute. These used to be clearly noted on the top title bar. “SETI Thursday” is gone. The last two articles did not deal with SETI: Sept. 2009 dealt with the institute’s “Adopt a Scientist” program, and Oct. 2009 was a review of the movie 2012.. The link Space.com/SETI only lists previous articles. The SETI project has long been lampooned in some quarters (notably the Senate; 04/17/2006 and 11/18/2005 commentaries) but supported with almost religious fervor in others (09/24/2005, 06/03/2006). Carl Sagan used to promote the search as the noblest ambition of the human species. It’s not clear why Space.com and the SETI Institute appear to be downplaying SETI at this time.Who knows; perhaps the economy has affected funding and, like a private company, they feel the need to diversify. Perhaps Paul Allen is re-evaluating his charitable contributions (10/12/2007). Perhaps the public is losing interest in SETI after 50 years of failure to find anybody out there. Or perhaps SETI advocates are smarting from accusations that they are using intelligent-design methods inconsistent with their Darwinian world view (see 12/03/2005 and this Brett Miller cartoon). Astrobiology is a bigger, warmer tent. The life can be microbes on planet Xircon Z589 and an astrobiologist will be happy. That was not, however, the mission of SETI. Jimmy Carter wrote on the Voyager record that “We hope, someday, having solved the problems we face, to join a community of galactic civilizations.” SETI scientists don’t want to join a community of slime (do they?); they want to talk with sentient beings like ourselves. Has SETI become impolitic again? For the time being, discretion seems to be calling the SETI Institute to de-emphasize its raison d’etre and pretend to be regular scientists – studying earth life, meteors, climate, extrasolar planets, and normal astronomy. If their mission has changed, so should their acronym: SETL, the Search for Extra-Terrestrial Life. Or SET: the Search for Extra-Terrestrial whatever. Or SE: the Search for Extra whatever. Or just S: Search. You don’t need radio telescopes for that. Google is free – and you’ll find lots of aliens.(Visited 81 times, 1 visits today)FacebookTwitterPinterestSave分享0
Pulled by its steam locomotive, the AppleExpress chugs through the EasternCape countryside..(Image: Skyscrapercity) The Apple Express is seen here behindthe Class 91-000 diesel engine,number 91-007.(Image: Wikimedia Commons)MEDIA CONTACTS • Chuma MyoliCommunications and marketing,Mandela Bay Development Agency+27 78 518 5702Emily van RijswijckThe inimitable Apple Express, the little green train which used to take passengers from Humewood Station near the Port Elizabeth harbour all the way to Loerie on an unforgettably scenic day trip, may soon chug back into the Nelson Mandela Bay Municipality once more.The line used by the Apple Express is the longest 610mm narrow-gauge route in the world, measuring up at 285km from its start in Port Elizabeth to its final point in Avontuur. The Express’s destination of Loerie lies 72km out of the city.Weather permitting, the train was pulled by a steam locomotive, usually a Class NG G16 Garratt, and was one of the few remaining narrow-gauge lines still in operation in the world at that time.The steam engine was only replaced by a diesel engine if the risk of fires was high.The narrow-gauge Class 91-000 GE UM6B diesel locomotives, designed and built especially for the then South African Railways by US-based General Electric, are the largest 610mm diesel engines in the world.Train buffs take noteThe Mandela Bay Development Agency (MBDA), which is tasked with rejuvenation of parts of the municipality, is about to embark on a financial feasibility study to see if the train, which rolled out for the last time in January 2011, can be viably re-introduced into the economic and tourism mix of the city.The study will look at different economic scenarios with the aim of showing Transnet, the owner of the railway line, that the train can be financially sustainable, says Pierre Voges, CEO of the MBDA.“Basically we would like to take the line from Transnet on a concession basis, and in turn we will appoint a concessionaire to operate the services on our behalf,” he says.The MBDA is confident that the line can work again successfully and viably, while according to Voges there is some interest from outside companies which points to private funders with the same view.Freight, passengers, touristsThe MBDA has already received funding to initiate a new feasibility study to look into three possible economic scenarios.They involve the reuse of the line between Humewood and Avontuur for hauling all kinds of freight, including citrus, apples and wood by-products; using the line for commuter purposes; and the viability of the line for tourism and leisure.The potential for real estate development along certain corridors, among them Chelsea and Assegaaibos, will also be investigated as a source of income but will not be considered in the initial stages of any kind of development, Voges adds.A study conducted in 2007 on behalf of the MBDA concluded that there is potential for the line to become profitable and to provide services and benefits to all the stakeholders along the railway line.Based on the same three revenue streams, the study found that freight would account for the largest portion of revenue within the first few years of operations, with the tourism and leisure sectors also able to make a profit.It also found that over time, tourism and leisure revenue will equal that of freight, showing the increasing potential of this revenue source for the area.Choo-choo no moreThe tourism train service was stopped in January 2011 by state-owned Transnet for economic reasons, as the historic narrow gauge line was not considered to be part of the organisation’s core business.At the time the move was bemoaned by local communities dependent on the line as well as the tourism industry, which saw the Apple Express as a product which added considerable value to Port Elizabeth’s other tourism attractions, among them the city’s many beautiful beaches.Mike Callaghan, who operates tours in the area, says the Apple Express used to be a highlight for his overseas customers who regularly booked a trip on the quaint little train.“Besides the fact that it was a day out in spectacular country for overseas visitors, the line crosses over the highest narrow-gauge railway bridge in the world, at 77.4m, when it traverses the Van Stadens River gorge,” he says.Passengers with a head for heights could cross the bridge on foot and board the train on the other side, adding that extra thrill and adventure to an already historic experience, he recalls.Although the initial urban scenery is unspectacular, the countryside eventually opens up and is dominated by the beautiful Kouga and Baviaanskloof Mountains, the latter a protected area. Baviaanskloof in Dutch refers to baboons, as these rugged mountains are home to large baboon troops and visitors are sure to see or hear their familiar calls.Another unique feature was the annual Great Train Race, an event in which runners pitted their speed against that of the little train to see who could arrive first in Loerie.In time, the relay race of 70km became a favourite on the running calendar with company relay teams also using the event as a team builder opportunity.The last Great Train Race was held in Port Elizabeth in 2004.History of the Apple ExpressOriginally called the Pear train (from PE-Avontuur route), sections of the Apple Express started operating in 1903 with the full line opening for traffic by 1907.Throughout its history, the mainstay of the line was its haulage of freight, with passenger services always taking a secondary role.The Apple Express was so christened with the establishment of the deciduous fruit industry was established in the Langkloof and apple farmers sent their produce for export to the PE harbour.Farmers in the rich Gamtoos Valley also made use of the line.From 1927 the line was used to bring limestone from the Gamtoos quarries to a cement factory in Port Elizabeth with this service continuing until 2000.The improvement in road infrastructure was the death knell for the Apple train, not only for passengers who started using buses, but also for freight which was increasingly being transported by big trucks.The last formal passenger service was terminated in 1948 with just limited services provided on freight trains until 1970.Fortunately for tourists and train enthusiasts, most of the coaching stock survived and from 1965 was used for what became the popular Apple Express tourist train. The train continued operation under the auspices of the PE Apple Express Company until 2011, when it was formally closed as a result of financial constraints.These same green coaches and the original locomotive could now possibly await a new future, something which many local Eastern Cape inhabitants hope will be sooner rather than later.
In this edition of the Weekly Wrapup – our newsletter summarizing the top stories of the week – we explain why augmented reality is ramping up (and look at three new iPhone examples), analyze the top websites in the U.S., check out new Twitter statistics suggesting that teens don’t tweet, review recent Wikipedia changes, and more. We also check in on our two new channels: ReadWriteEnterprise (devoted to ‘enterprise 2.0’ trends and products) and ReadWriteStart (dedicated to profiling startups and entrepreneurs). Subscribe to Weekly WrapupYou can subscribe to the Weekly Wrapup by RSS or by email (form below).RWW Weekly Wrap-up Email Subscription form: Purchase The ReadWriteWeb Guide to Online Community ManagementOur First Premium Report for Businesses Recently we released our first premium report: The ReadWriteWeb Guide to Online Community Management. Businesses seeking to engage with online communities on their own websites or all around the social web will find the guide invaluable in getting up to speed on the state of the art and making sure their employees have the foundation they need to be effective. The report is a 75 page collection of case studies, advice and discussion concerning the most important issues in online community. You will also get a companion online aggregator that delivers the most-discussed articles each day written by experts on community management from around the web. All of this is available for purchase at a price of $299. You can download a free sample section of the report here. Web TrendsAugmented Reality: 5 Barriers to a Web That’s Everywhere Teens Don’t Tweet? They May Start Soon“Teens don’t tweet.” Over the past few weeks, this fact has been reported time and time again by analysts, bloggers, and mainstream media. But before all you adults get too comfortable with your Twitter dominance, take a look at the recent data from comScore. It appears that the youngest Twitter users – those in the 12-24 bracket – are now the fastest-growing segment of Twitter’s population.SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORYA Word from Our SponsorsWe’d like to thank ReadWriteWeb’s sponsors, without whom we couldn’t bring you all these stories every week!Mashery is the leading provider of API management services.WeeBiz, a business community where you can find and share new business opportunities.Domain.ME, the official registry for all .ME Domains.Codero, Dedicated Hosting with Backup & Managed Services.Mollom, stop comment spam and build your community.Crowd Science gives you detailed visitor demographics.hakia is a semantic search engine.Rackspace provides dedicated server hosting.Aplus provides web hosting services for small business hosting needs.IronScale, Managed Hosting. The Cloud Gets Physical.MediaTemple provides hosting for RWW.SixApart provides our publishing software MT4. ReadWriteEnterpriseOur channel devoted to ‘enterprise 2.0’ and using social software inside organizations. Why Zoho Wants You to Sign in With Google Apps Not long ago, Google revamped its sign-on system using the federated protocols of OpenID. Now Zoho, a major provider of SaaS productivity and enterprise tools, has decided to support Google Apps accounts for anyone logging into its services. Although the two companies have overlap in areas such as online document editing, the majority of Zoho’s suite is not in competition with Google.ReadWriteStartOur channel ReadWriteStart, sponsored by Microsoft BizSpark, is dedicated to profiling startups and entrepreneurs.When and How Founders Should Hire a Professional CEOThis is one post/chapter in a serialized book called Startup 101. For the introduction and table of contents, please click here.There are two schools of thought about founders as CEOs. One school says that founders rarely make good CEOs: the skill sets are simply different. The other school says that no one has as much passion, drive, and deep market and technological understanding as the founder, and so they are best off remaining as CEO.SEE MORE STARTUPS COVERAGE IN OUR READWRITESTART CHANNELWeb ProductsThe Wall Has Fallen: 3 Augmented Reality Apps Now Live in iPhone App StoreFirst Paris Metro, then Yelp, now London Buses. The newest is even selling database layers through in-app purchases.It has been widely reported that the API required to display Augmented Reality (AR) layers of data on top of the camera view of a non-jailbroken iPhone 3Gs would not be publicly exposed until the launch of the next version of the iPhone Operating System, expected this Fall. Many developers are patiently waiting, but some have now found a way around the restriction. This week we discovered 3 AR-enabled apps hitting the iTunes store.Confused About Wikipedia’s Flagged Revisions? What’s Really Happening Wikipedia’s new ‘flagged revision’ policy will radically change how entries about living persons will be maintained. There seems to be some confusion about the extent to which these new policies, once implemented, will change the nature of Wikipedia. According to some, Wikipedia will cease to be free and open. Instead, a group of editors with dictatorial powers will patrol the site. The reality, however, is far less dramatic.Opera Mini Is Most Downloaded Mobile App The Opera Mini application is now considered not only the world’s most popular mobile browser, but also the world’s most downloaded app. According to independent applications marketplace GetJar, the browser has been downloaded more than 25 million times from its store. 8 Best WordPress Hosting Solutions on the Market Related Posts Tags:#web#Weekly Wrap-ups Bing Continues to Grow, But Yahoo Loses Market Share Since the launch of Bing, watching the developments in the search engine market is finally interesting again. According to the latest data from Compete for July, Bing continues to grow slowly but surely. At the same time, though, Compete notes that Bing has not been able to convert its growing search share into a rise in paid clicks on ads on the site. SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORYThat’s a wrap for another week! Enjoy your weekend everyone. Fifty years after its invention by the British Royal Navy for use by fighter pilots, the technology of layering information on top of our naked view of the world may soon cross over the line between science fiction and mass consumer experience. “The internet smeared all over everything.” An “enchanted window” that turns contextual information hidden all around us inside out. A platform that will be bigger than the Web. Those are the kinds of phrases being used to describe the future of what’s called Augmented Reality (AR), by specialists developing the technology to enable it. Big questions remain unanswered, though, about the viability of what could be a radical next step in humanity’s use of computers.5 Ways Sentiment Analysis is Ramping Up in 2009 The New York Times had an article this week about sentiment analysis, a trend which has been accelerating on the back of the Real-time Web – and Twitter in particular. Sentiment analysis is no short-term hot trend. It will eventually become a key feature of search engines, which will integrate the aggregate sentiment of the crowd into search results. In our post we take a look at five examples of how sentiment analysis is starting to ramp up on the Web. Top 50 U.S. Web Properties: Facebook Enters Top 5 For The First TimeAnnual changes of note: Facebook #5 with a rocket; Twitter entered Top 50 in June; Demand Media, Answers.com and Break Media sites to watch. comScore has just released their latestMedia Metrix rankings for the Top 50 U.S. Web Properties. If we compare the top 50 to one year ago, we see that the top 4 is still the same: Google, Yahoo, Microsoft, AOL. But there’s one notable entrant to the top 5: Facebook. Last year the same list by comScore had Facebook ranked number 16. As of July 2009, it is number 5; Facebook’s highest ranking yet. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… richard macmanus
Not just Uttar Pradesh, focus on capturing power in Delhi as well: this was the advice Samajwadi Party (SP) founder Mulayam Singh gave to party workers and leaders as he entered the 81st year of his life on Thursday. While his public appearances have decreased over the past one year, party workers still look up to the Yadav patriarch as a guiding light and a potential prime ministerial candidate, especially as the crucial 2019 Lok Sabha election approaches.Mr. Singh has in the past made his PM aspirations known to all.“Yours eyes must be set on Delhi. Delhi is everything, keep that in mind… You must resolve to create such a situation that no government can be formed in Delhi without the SP,” Mr. Singh told a gathering at the party office on the occasion of his birthday.The SP founder even asked party workers to organise public meetings for him at the local level so that he could join in the campaign.Mr. Singh reflected on his career and how the SP formed the government in Uttar Pradesh four times and become part of the Centre twice, despite being underestimated as a “party of one district”.However, he said that “some leaders” broke away from the party after creating strife and causing damage, and now it was up to the youth to unite and strengthen the party ahead of 2019. Mr. Singh did not name any leader, though it could be speculated if he was referring to his younger brother Shivpal Singh Yadav who, after a long family feud, especially with his nephew Akhilesh Yadav, formed a separate outfit recently. Akhilesh and Shivpal, however, have been locked in battle to claim Mulayam’s political legacy. The patriarch has so far enacted a balancing game.While SP leaders cut a cake and celebrated his birthday at the party headquarters, his son Akhilesh, along with his daughter and son, called upon him to wish him, before he headed out to campaign in Madhya Pradesh. “He taught us all to walk on Gandhiji’s path of truth and non-violence and to follow Lohiaji’s principle that in order to defeat the evil, we must first recognise it, and that trust is the biggest asset of human relationships,” Mr. Akhilesh tweeted.On the other hand, Shivpal Yadav’s party organized a session on “Socialism and Secularism” in Lucknow, while he himself attended a ‘dangal’ (wrestling contest) organized in Safai as tribute to his elder brother. Mr. Singh is a former wrestler. Saifai is the native village of the Yadavs in Etawah district.
LATEST STORIES The Aces have managed to get back on track after winning back-to-back games and they’re not stopping at that.“We’re hungry to get back and get to the playoffs,” said forward Calvin Abueva Friday at Mall of Asia Arena after Alaska fended off Globalport in the PBA Governors’ Cup.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAbueva finished with 12 points in that win, all coming from the fourth quarter.Alaska improved to 2-6 in the conference and still has a chance to get to quarterfinals if it wins all of its remaining games. “We have to take these chances bit by bit because you won’t get to the playoffs that easily,” said Abueva in Filipino. “And the team’s mindset is slowly changing. Still the two wins we had are nothing compared to the losses we’ve experienced.”“We have to get to the playoffs because that’s where we’ll know how far we’ve come.” Read Next Dave Yu pounces on chance to finally show worth for NU Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary MOST READ Fire hits houses in Mandaluyong City E.T. returns to earth, reunites with grown-up Elliott in new ad WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Photo by Tristan Tamayo/INQUIRER.netIt took 14 ill-fated games to tarnish Alaska’s winning tradition in the league where it has won 14 championships in 30 years.But second-winningest franchise are hell-bent on moving on from that debacle which saw them lose 14 straight games spanning two conferences this PBA season.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients View comments
Typhoon Kammuri accelerates, gains strength en route to PH View comments Rey Nambatac. Photo by Tristan Tamayo/ INQUIRER.netThere was no way Rey Nambatac was leaving Letran with a stunning defeat.Nambatac, who is set to turn pro late this month, bailed the Knights out with crucial baskets down the stretch for a thrilling 66-60 victory over the St. Benilde Blazers that forged a playoff for a Final Four berth in NCAA Season 93 basketball tournament on Tuesday.ADVERTISEMENT Read Next But a loss by the Stags will make the showdown between Arellano and Letran on Friday the decider for the last Final Four spot. Trending Articles PLAY LIST 00:50Trending Articles02:11’Not just basketball’: Circumcisions, pageants at Philippine courts00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Brace for potentially devastating typhoon approaching PH – NDRRMC BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight The lefty guard finished with 18 points, including a three-point play with 20 seconds remaining that helped the Knights finish with a 9-9 record at the end of the elimination round.“I have some unfinished business with Letran,” said Nambatac.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“I want to make the Final Four then the finals and hopefully get a championship again. I’m not thinking that this was my last game. I just went all out as soon as I entered the court.”With Arellano beating Mapua, 81-64, earlier to also finish with a 9-9 record, the Chiefs and Knights will face off in a stepladder playoff for the last Final Four spot in the event that San Sebastian prevails over Perpetual Help this Thursday. MOST READ Kammuri turning to super typhoon less likely but possible — Pagasa LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Don’t miss out on the latest news and information. LATEST STORIES Fire hits houses in Mandaluyong City Frontrow holds fun run to raise funds for young cancer patients Surging Ateneo eyes repeat vs NU
PBA IMAGESCharles Rhodes took charge in the fourth period and helped San Miguel clinch the top two seed in the 2017 PBA Commissioner’s Cup with a 112-101 victory over GlobalPort Friday at Smart Araneta Coliseum.The enigmatic reinforcement unloaded 19 of his 34 points in the payoff period, wile also hauling down five rebounds and two assists to quash the Batang Pier’s belated rally.ADVERTISEMENT MOST READ LATEST STORIES BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Filloil: Arellano slips past St. Benilde Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games Don’t miss out on the latest news and information. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Palace: Duterte to hear out security execs on alleged China control of NGCP “I told the boys that this is the start of our best-of-three series. I’m glad that they responded and we now have one going to the quarterfinals,” said Austria, as San Miguel braces for a date against either Alaska or Phoenix.GlobalPort dropped to 4-7 and reeled to the eighth-seed playoff, either again the Aces or the Fuel Master, depending on the result of the second game. The knockout game is slated on Sunday at Mall of Asia Arena.Justin Harper topped the Batang Pier with 25 points and 12 rebounds, while Stanley Pringle chipped in 21 markers, nine boards, and five assists.Terrence Romeo had 21 points, seven assists, and six boards, and Bradwyn Guinto had 11.Aside from those four, coach Franz Pumaren had little to no support from the rest of GlobalPort in its last elimination game.ADVERTISEMENT Every 18 seconds someone is diagnosed with HIV “I’m happy to see for the first time that our import didn’t get to early foul trouble,” said coach Leo Austria of Rhodes.Chris Ross added 17 markers, seven assists, six boards, and two steals, while June Mar Fajardo came off the bench and registered 15 points, eight rebounds, and three dimes despite playing through his stiff neck.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutAlex Cabagnot nabbed a double-double of 13 markers and 10 boards, while Marcio Lassiter and Arwind Santos both wound up with 13 points each.Finishing the eliminations with a 9-2 card, the Beermen have secured a twice-to-beat edge in the quarterfinals but they still await their playoff seeding depending on the Ginebra-Mahindra duel. BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games The Scores:SAN MIGUEL 112 – Rhodes 34, Ross 17, Fajardo 15, Cabagnot 13, Lassiter 13, Santos 13, Reyes 4, Tubid 3, Heruela 0, Espinas 0.GLOBALPORT 101 – Harper 25, Pringle 21, Romeo 21, Guinto 11, Anthony 9, Pessumal 5, Cortez 4, Ababou 3, Grey 2, Forrester 0, Pennisi 0, Maierhofer 0, Mamaril 0, Paredes 0.Quarters: 32-21, 51-46, 77-72, 112-101.Sports Related Videospowered by AdSparcRead Next Pagasa: Storm intensifies as it nears PAR BSP survey: PH banks see bright horizon amid dark global recession clouds View comments
“We feel confident about the USD 500-million target for “We feel confident about the USD 500-million target for 2018. Its coming from two factors — one is continued growth of the entertainment business, which was the hallmark of the Star business. We get 23-24 per cent market share every night. Its a market that is growing. In the last six months TV ad market grew 21 per cent, we over-indexed because of our strength,” Nallen said. “The second leg is sports, where big investment cycle is behind us. Going forward we have lumpy years because of the World Cup Cricket, but that wont interfere with us in getting our target. So we feel pretty good about it,” he added. Nallen ruled out major investment in Star in the near future. “Not much more investment (in Star). This year we grew the investment because we extended one of the sports franchises that we started, this local Kabaddi sport that has turned into a phenomenon in India. There is not a massive new incremental investment that we need for Star,” he said. Star India has so far invested over Rs 300 crore in the Pro Kabaddi League, including Rs 150 crore in its inaugural edition last year. PTI DS BEN ARS SOM
If you have been reading this blog for a while, you likely know that I’m generally a strong proponent of the value of business blogging (particularly for small businesses). I’ve been advocating the need for small businesses to start blogs as an important part of their Internet Marketing strategy for a while now. So, why the controversial title for this article? Simple: If we’re going to try and rationalize an investment of time, energy and money by attaching an ROI (return on investment) to blogging, we need to be a bit diligent and thoughtful about how we do so. In any case, here are some of my thoughts on about how to improve your chances of getting a return on investment for your business blogging efforts. ROI Of Blogging So, my points here are not particularly complicated. My message is simple: To really get value out of your business blogging efforts, you need to make sure that you are investing sufficient time into the process, measuring what matters and doing something about it. First (and foremost) you should be looking to find more buyers for whatever it is that you are offering. This is the best return you can hope for. Of course, you can’t expect every visitor to your blog to whip out their credit cards (or call one of your sales people), but you can 3. Buyers, Back-links and Brand-Building: This one’s a bit obvious too. It is near impossible to demonstrate a return on your blogging investment if do something about it 5. Analyze and Adjust: have an ROI – but just that an ROI is not guaranteed. Also, my apologies for the acronym ROBBING (I just couldn’t come up with anything better). I’m not suggesting that business bloggers are robbing anyone of anything. All in good jest (and for some percentage of you, the word probably got your attention, thereby increasing the ROI of this article). . You have to watch what works, and what doesn’t. Do more of what works, and less of what doesn’t. For example, one thing I’ve learned from writing for two business blogs is that a majority of my readership seems to appreciate my casual, informal style. c) Brand: a) Buyers: Improving The Return On Investment For Your Business Blog ”. As you might suspect, the article (and the associated paper), discusses how to measure the return on investment (ROI) for a blog – and more specifically, a business blog. Though I have not purchased the paper (it talks too much about big businesses), the article itself has a useful framework for looking at this analytically. Topics: These are the three primary areas of “return” I think businesses should strive for when writing their blog. I even put them in descending priority order even though the alliteration sounded better with a different order. You’re welcome. 2. If A Blogger Types In The stuff. For a more dynamic explanation of this, I encourage you to watch a video interview of Brian Halligan (my co-founder at HubSpot). The video is titled “ increase Defining ROI On Business Blogs The article was sparked in part by an article penned by Charlene Li of Forrester who wrote on the topic of “ nobody is reading your blog Lots of business bloggers are diligent about tracking things like their daily traffic, referral sources and other common metrics available through most web analytics tools. Though all of this is good, it’s not enough – and not nearly as meaningful as the Forest…: 1. Launching Is Not Enough: the likelihood that this will occur. This is done by focusing your content (and your promotional efforts for the content) on the types of visitors that are likely to become clients. I think too many businesses think that they can simply sign up for a Blogger account, write an article, and call it a day. This is what I would call the “Look Ma!, I’m Blogging!” phenomenon. Nothing against Blogger. It’s just that if you’re actually looking to create a measurable return, it takes more than that. Stated differently, to get an “R” (i.e. Return) you have to “I” (that is Invest). I have an uncanny knack for the stating the obvious. b) Back-Links: real Astute readers will also notice that I am not stating in this article’s title that business blogging ”. For further reading, I’d also recommend Seth Godin’s article “ If you can’t close a customer, you want back-links. The world of search engine optimization (SEO) is driven by back-links. The more people you can get to your blog articles, the more weighting you will have in the search engines, and the more relevant people will “find” you when doing a search. In fact, you can help test this theory by linking to this article with the words “business blogging” in the anchor text. (smile). Originally published Jan 29, 2007 11:42:00 AM, updated October 20 2016 doesn’t ” Simply measuring how your blog is doing in ways that are meaningful is not going far enough. You need to Business Blogging 4. Measure Something Meaningful: . In this case, the value you get from blogging is likely little more than the satisfaction of expressing yourself (and perhaps impressing your friends and family). So clearly, to get an ROI, you have to find ways to draw visitors to your blog and have them read it. If you got to this article through one of the popular social news sites (like reddit or digg), that is certainly one way to do it. There are others ways too. But all of it hinges on writing content that people are interested in. High Resolution Mistakes Finally, if you can’t get a buyer or a back-link, you can at least build your “brand”. Although you will likely never have a powerful brand like Coke, Nike or Apple – you can certainly benefit from increased visibility of your business. Readers of your blog will (hopefully) be left with a positive impression of you, and your company and this could help with future interactions with that individual (and perhaps then, they will become a buyer or give you a back-link). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Q: What are your five favorite blogs? (Other than the HubSpot blog!) June 2006 keyword analysis A: I’ve written about 1,800 posts over the last 5 years so it’s a bit tricky to pick just one. Online Marketing Blog A few specific posts that are top of mind: Q: Blogging and social media may work for some technology-focused businesses, but what about businesses in more traditional industries? Do blogging and social media work for everybody? . The man who currently owns that spot is Lee Odden, a successful online marketer who, in addition to running a his popular blog, is CEO of in the top spot. A: I started blogging for . in The web has become very social and will continue to do so through technology that enables content sharing and connections. Search engine optimization is at the core of what we do in all our practice areas. Blogging and social media marketing efforts affect SEO and vice versa. Direct Marketing vs Social Media Marketing Make no mistake, measuring return on investment for marketing channels that are not direct response takes some creativity. But it is there and definitely measurable. to learn how to create a thriving inbound marketing blog. Q. What impact has your blog had on your business? Q: What’s your favorite blog post that you’ve ever written? Why? That’s valuable real estate — over 700 searches per month, according to our . Lee was kind enough to spend some time earlier this week answering questions about his blog and online marketing. Q: How long have you been blogging? A: Blogging, SEO and social media are all intimately intertwined. I don’t see them as completely different marketing channels, although there are distinct metrics for each. Dec 2003 What’s important is the mix that will best help the client reach their goals. Marketing on the social web is about helping customers reach their goals. Consumer information discovery increasingly involves more than just search, so involving blogs and social media to some extent is almost always a part of every client engagement. If we can see opportunities for our clients to reach and engage their customers in specific areas of the web AND it can be measured, then we’ll make recommendations accordingly. I like a lot of the Top Rank Online Marketing because the majority contain great information and many are entertaining. A: The first thing to do is “listen” and pay attention to what others are blogging and doing within social communities. It’s simply not effective to publish and promote content via blogging and social media without being a participant. Get involved by subscribing to other blogs on and off topic to get an idea of voice, frequency and etiquette. Join social networks and connect with other like-minded people, share opinions, content and interact. Then you’ll have a foundation for going forward with your own blogging and social media marketing efforts. TopRankMarketing.com I’d also recommend using an outside consultant that clearly practices what they preach. Getting advice from an experienced blogger/social media participant can save time, embarrassment and money. That’s a big part of what TopRank does in our blog and social media marketing practices: serve as a guide to help clients help themselves. If you search Google for “marketing blog” chances are you’ll find A: Measuring the return on any marketing investment starts with setting goals. Knowing the audience, your objectives, a strategy and mix of tactics for reaching those objectives all lead up to the measurement piece. Internet marketing offers amazing metrics, far beyond what many offline marketing and advertising expenditures return. Webinar: Blogging for Business Digital PR and SEO: Social Media Monitoring A. Online Marketing Blog has been instrumental in growing our business. It generates daily new business inquiries, weekly inquiries from the media as well as candidates and marketing partners. Over 5 years we’ve posted over 2,000 articles on internet marketing topics and have been recognized in many ways for that besides growing revenue, which of course, is what pays the bills. A: We manage a list of over 500 blogs on our Q. In addition to advising companies on business blogging, your company offers search engine and social media marketing services. That’s a lot of different things. Do you advise clients to get involved in all of them? Is there one channel that’s best? Or most important? so I have a lot more than 5 favorite blogs. Originally published Jan 16, 2009 8:52:00 AM, updated October 18 2015 A: In terms of traffic, “25 Tips for Marketing Your Blog” posted in We identify expectations, business needs and reconcile those with goals for a marketing program. SEO is easier to measure in terms of a direct association with revenue. Blogs can be measured in that way too. Getting ROI measurements out of social media and blogging efforts most often comes from an association with other known channels. For example, if a blog ranks well in search engines, then the cost per click can be identified for those keyword rankings and a valuation can be calculated. If social media or a blog post result in media coverage, then a value for what it would cost to hire a PR firm to earn that coverage can be associated as a return on the social media or blogging effort. Content Distribution Networks A: Great question. Running our business in terms of day-to-day operation has little to do with our blog. In terms of marketing and building thought leadership, it would certainly be possible to have a successful marketing program without a blog. It would involve other social media communication channels that allow two-way communications, frequent updates, engaging information sharing, etc – many features of a blog. However, with all that functionality contained right within blog software, I’d prefer to use blog software as a preferred way to create and promote content that inspires the kinds of conversations leading to new business, improved credibility and confidence in the TopRankMarketing.com brand. Q: Could you run your business without your blog? A: Within our organization my functional responsibilities involve our organization’s business strategy, business development, some training and marketing. Most operational duties are handled by my business partner, Susan Misukanis. The marketing portion of my job is to be the public face of our organization speaking at about 15 events a year and being social on the web via TopRankBlog.com, Twitter, Facebook, LinkedIn and other social channels. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BIGLIST Q: What do you tell your clients when they ask about the ROI of social media, blogging or SEO investments? Q: What’s the most popular blog post you’ve ever written? A: Sometimes blogging and social media do not make sense for reasons other than a specific industry mis-match. If a company doesn’t have the resources or appreciation/understanding of how blogging and social media work – tech biz or not – it shouldn’t bother. At least not until they make efforts to get up to speed with internal staff and/or via outside resources. Back to your question. Wherever there are people talking online about a topic, there is an opportunity for blogging and social media. Industry is irrelevant to predicting the viability of incorporating social media into an organization’s marketing and communication efforts. It’s the customers that matter and if customers or potential customers are involved with and influenced by blogs and social media, then companies that serve those customers should participate. If not, their competition will. Q: When you’re not blogging, you run an internet marketing business — can you describe what you do? Want to learn more about publishing a blog on your business website? Download the free webinar Q: What advice would you give to a small business owner or professional marketer who’s just starting out with blogging and social media? has been the most popular. interviews we’ve done with SEO and social media people