DIGICEL SPORTSMAX2:12 A.M.: STOKE CITY VS CRYSTAL PALACE5 A.M.: WEST BROM VS BOURNEMOUTH8:30 A.M.: WATFORD VS LIVERPOOL11 A.M.: SWANSEA VS WEST HAM DIGICEL SPORTSMAX2:10 A.M: EVERTON VS LEICESTER CITY12:30 A.M.: NEWCASTLE VS ASTON VILLA10 P.M.: MAN UNITED VS NORWICHDIGICEL SPORTSMAX:5 P.M.: CHELSEA VS SOUTHAMPTONSUNDAY, DECEMBER 20 SATURDAY, DECEMBER 19
Not just Uttar Pradesh, focus on capturing power in Delhi as well: this was the advice Samajwadi Party (SP) founder Mulayam Singh gave to party workers and leaders as he entered the 81st year of his life on Thursday. While his public appearances have decreased over the past one year, party workers still look up to the Yadav patriarch as a guiding light and a potential prime ministerial candidate, especially as the crucial 2019 Lok Sabha election approaches.Mr. Singh has in the past made his PM aspirations known to all.“Yours eyes must be set on Delhi. Delhi is everything, keep that in mind… You must resolve to create such a situation that no government can be formed in Delhi without the SP,” Mr. Singh told a gathering at the party office on the occasion of his birthday.The SP founder even asked party workers to organise public meetings for him at the local level so that he could join in the campaign.Mr. Singh reflected on his career and how the SP formed the government in Uttar Pradesh four times and become part of the Centre twice, despite being underestimated as a “party of one district”.However, he said that “some leaders” broke away from the party after creating strife and causing damage, and now it was up to the youth to unite and strengthen the party ahead of 2019. Mr. Singh did not name any leader, though it could be speculated if he was referring to his younger brother Shivpal Singh Yadav who, after a long family feud, especially with his nephew Akhilesh Yadav, formed a separate outfit recently. Akhilesh and Shivpal, however, have been locked in battle to claim Mulayam’s political legacy. The patriarch has so far enacted a balancing game.While SP leaders cut a cake and celebrated his birthday at the party headquarters, his son Akhilesh, along with his daughter and son, called upon him to wish him, before he headed out to campaign in Madhya Pradesh. “He taught us all to walk on Gandhiji’s path of truth and non-violence and to follow Lohiaji’s principle that in order to defeat the evil, we must first recognise it, and that trust is the biggest asset of human relationships,” Mr. Akhilesh tweeted.On the other hand, Shivpal Yadav’s party organized a session on “Socialism and Secularism” in Lucknow, while he himself attended a ‘dangal’ (wrestling contest) organized in Safai as tribute to his elder brother. Mr. Singh is a former wrestler. Saifai is the native village of the Yadavs in Etawah district.
“Don’t Miss Out!” Redbook says bluntly below the happiness blurb, while the 7 Secrets and Superfood teasers intone a more subtle message: if you don’t pick up this magazine you’re going to miss something important. Gotcha! Flipping through the pages (people read from front to back, but they usually flip from back to front), you’ll notice that everything is compartmentalized into bite-sized nuggets. Women’s magazine editors worked in units of single pages and 100-words sound bites. Wherever possible, articles are deconstructed into chunks, which are given their own headlines or dressed up with images. Editors call these “points of entry,” and they’re a valuable tool to snag readers and keep them on the page. The longer a reader stays, the more likely it is she’ll buy the magazine. 2. Create Points of Entry. Originally published Dec 22, 2008 9:50:00 AM, updated March 21 2013 1. Hit readers in the gut. The Superfood You Shouldn’t Skip Download the free webinar Webinar: Blogging for Business Secrets of Social Media Marketing Ronald Reagan demonstrated, to the chagrin of his critics, that a single anecdote can overwhelm mountains of statistics. TV stations know that the video clip of the grieving parent or joyous lottery winner is better than all the economic analysis in the world. When seeking to make a point, find an anecdote that crystallizes the message. Let it set the scene for you. Live Well On Less With the possible exception of the recipe and home sections, nearly every spread in Redbook features at least one face. And these are happy people. The women, along with a few gorgeous men, are all smiling, gazing contentedly into the distance or glancing seductively at the reader. These are people you want to meet. It’s no surprise that humans respond strongly to the faces of other humans. We do this from birth. So when you take a photo for your website, forget about the background and zoom in on the person’s expression. and the newly-published Pick up any women’s magazine and you’ll find the words “I,” “me,” “you,” “our” and “us” spread all over it, particularly in headlines. Should I Ditch This Friend? asks one Redbook Q&A. Find your Power at Work advises another. Even Redbook’s sections — Your Pretty Life, Your Healthy Life, Your Love Life, Your Home Life, Just for You, etc. — reinforce the fact that these articles deliver the content to the reader’s front door. People don’t just want information; they want to know how information affects them. Headlines like these are the publishing equivalent of looking someone in the eye. Speaking to people in personal terms makes the content more conversational, personal and relevant. It works. 5. Tell stories. to learn how to create a thriving inbound marketing blog. How Do Ditch Your Debt For Good , an author, speaker and writer who advises businesses on online marketing. He is the author of This article is a guest post by A Profile Of Cover Girl Tricia Yearwood Now let’s have a look inside. Paul Gillin What Happy Women Know These same tactics can work online. Callouts, sidebars, pull-quotes, Q&As and other visual tools break up rivers of text and give readers more starting points to engage with the content. Note: this isn’t about sprinkling random icons into your copy. It’s about segmenting content and signposting it with relevant words and images that attract attention. The New Influencers: A Marketer’s Guide to Social Media This cover has another subtle incentive to draw in readers: fear. Fear is one of the most potent tools publishers use to sell content: fear of failing, fear of rejection and fear of not knowing. 4. Show faces, not scenes. Publishers of women’s magazines have wrestled for years with the same problems that Web publishers confront today: how to grab the attention of a distracted audience in just a few seconds and convince them to become regular readers. Fall’s Best Love-Your-Body Looks Cover stories are everything to women’s publishers. The choice of what to feature on the cover of each month’s issue is the product of years of reader research, and it’s intended to stop passersby in their tracks. Here are Redbook’s September choices: These selections span the issues that matter to Redbook’s audience: diet, money, relationships, personal happiness and fashion. Three of the cover blurbs are meant to tantalize (Seven Secrets, Superfood and What Happy Women Know) and three others to appeal to the get-my-life-in-order instinct (Live Well, Love Your Body and Ditch Your Debt). The cover practically shouts at you that the September Redbook will make you happier, thinner, richer and better in bed. Is it any surprise that variations of these same topics adorn the covers of nearly every women’s magazine? Want to learn more about publishing a blog on your business website? While the media may be different, a lot of the tactics that the women’s magazines use to entice people in checkout lines also work online. So I stole a recent copy of Redbook from my gym (you don’t think I pay for this material, do you?) and scanned it for ideas. Here are five lessons we can learn from the September, 2008 issue. There’s one other tactic magazine publishers use that you won’t ever have to worry about: those dumb subscription cards that fall out of the middle of the magazine and land on the floor. They’re called blow-in cards, and everybody hates them, even the publishers who use them. Unfortunately, they’re also one of the most effective circulation tools ever invented. Sometimes annoyance sells, too. The Seven Secrets to Lasting Love 3. Speak directly to the reader. Have you ever noticed that nearly every feature article in the lifestyle magazines begins with an anecdote? Half the time, the tales are even fictitious. It doesn’t matter. People respond to stories about other people. Stories are the most powerful way to communicate a message, particularly when combined with the other four secrets I’ve mentioned. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Quick! What are the four most frequently used words by B2B marketers? What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates. Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?
Facebook ad campaign How to Get LinkedIn Recommendations , here are 12 video tutorials to help you properly set up many important basic functions. This post focuses on Duct Tape Marketing LinkedIn tip . Even if you don’t yet have a twitter account, do a quick The Facebook interface has changed a bit since How to Send Twitter Updates Through LinkedIn Duct Tape Marketing Thanks Donny for the link to the newer version of this video! The good people at Common Craft Twitter Search in Plain English for an industry related topic or interest and you’ll be supprised at what you find. Learn how to automatically updated your LinkedIn status from Twitter in less than a minute. Thanks to profile to 100% complete. For those who have only used Twitter’s online interface, adding a Twitter client like Topics: explaining how to give and get recommendations on LinkedIn. posted this video about a year ago, but it’s still an accurate outline on how to create a , How to Import a Blog or RSS Feed into Facebook will help you get stared. LinkedIn . . TwinkedIn , and As the title suggests, this does fall somewhat into the “sneaky trick” category, but it works. Thanks to video does a great job at explaining the basics of getting started. David Kirk of vividinsight How to Setup a Facebook Fan Page The Marketing Twins Donny Vaughn at put together some awesome videos. In this example, they explain Twitter search in “plain english.” The key point of this video is that Twitter search is a Twitter search developers.facebook.com TweetDeck also known as a Facebook business page. John Jantsch at Howcast . LinkedIn Answers How to get your How to Use TweetDeck . If you haven’t tried using LinkedIn Answers, I highly recommended it. It’s a great place to make connections, find prospects and help brand yourself as a thought leader on a particular topic or industry. Facebook One Sneaky Trick to get more Twitter Followers to the mix will change your life. This video from John Jantsch at Tech-Recipes created this video outlining how to add a blog or RSS feed to into Facebook. How to Create a Facebook Ad LinkedIn How to Add a Facebook “Like” Button to Your Site Twitter Originally published Jun 3, 2010 10:00:00 AM, updated October 20 2016 social media marketing Facebook fan page MrInternetTips How to Use Twitter for Business does a great job of outlining the ins and outs of How to Use LinkedIn Answers does a great job at explaining how to create a basic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , which are the three networks I reccommend everyone set up for themselves and/or their business. Leave a comment below and let me know if there are other social media outlets you would like to learn more about. SmartPassiveIncome . If you’re still wondering how to best use for Twitter for your businesses, this Another How to Create a 100% Complete LinkedIn Profile put together this awesome explaination of differt types of Facebook “like” buttons, and boxes that you can add to your website. For more information on the Facebook Like Button, visit These were some of the best videos I could find. Please let me know if you have other’s that you have found useful. Update 6/6/2010: powerful Social Media Marketing For those of you who are getting started with
In online dating , we are encouraged to keep emails and landing page copy short and to the point. It requires skill to provide people with enough context in a brief message. Often times, starting an email with a question yields positive results. In marketing , it is recommended to “show your best assets and put your best foot forward.” For example, if you have good abs, you should feel encouraged to showcase that. , you should be mindful of the words you use so that you don’t look spammy and inauthentic in your messages. “If you use the word ‘sexy,’ or ‘cute,’ or ‘beautiful’ in a message, you are going to get a 30% worse response rate than if you talk about interests that she has in her profile,” said Sam. conveying some behavioral data analysis from dating site OkCupid. Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. In online dating , you should write grammatically correctly. Be funny and engaging. People value your efforts to be interesting and authentic. 8. Invest the Time 2. Optimize Presence for Search Engines & People In online dating In online dating In marketing Topics: case studies 7. Study Best Practices 3. Emphasize the Aspects You Are Good At In marketing In marketing , we offer tons of free marketing resources about each element of your business strategy. We have also published great success stories and In online dating In marketing Marketing Advice So I decided to really draw the parallel between online dating and inbound marketing. Here are the 8 top similarities: , the very first words you share with a prospective date can tremendously impact the progress of your communication. Your choice of a greeting, for instance, might affect whether or not you receive a response. , companies should not use Flash because it makes it difficult for search engines to crawl. This becomes pretty important if you add too many Flash elements to your site and thus have fewer pages indexed by Google. Originally published Feb 16, 2011 5:00:00 PM, updated October 20 2016 1. Be Selective with the Wording , you should be similarly remarkable with your content. Let your personality shine in your writing, email communication or video production. Don’t just dump text for search engines to index, but use your unique voice to convey a meaningful message. 6. Keep Your Messages Short In online dating At the end of the video interview, Sam admits that online dating “is a little bit of a marketing game.” No joke! , it is a best practice to demonstrate your company’s thought leadership and industry expertise. We often advise businesses to visit other departments and showcase the knowledge hidden within the organization. You can do that in the form of blog posts, industry reports, short videos… In marketing , you should be fully aware of the needs of your target audiences. Tweak your messaging to reflect the interests of your visitors and leads. Strike a conversation that ties into their previous activity on your site. And don’t sound spammy. , you want to keep your messages short. As Sam said, in the offline world, no one wants to hear a four-minute speech about “how great you are.” Instead, focus on the conversation partner and start a conversation by asking a question. , experts have covered a bunch of common tips and best practices in terms of what pictures and messages work. Read their blog with dating advice. While they are not there to “tell you how to date,” they give you the tools and research to make it a smooth process. In online dating video I recently stumbled upon a 5. Let Your Personality Shine In marketing 4. Create Authentic Messages , people are advised to “invest in your profile” and “take the time to write a very careful profile.” Put as much effort into it as you would put in a conversation at a bar, Sam advised. that can provide marketers with some valuable lessons. In marketing , the very first words you communicate with a prospect can influence the rest of your relationship. While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. , users should not use Flash because the player supposedly adds seven years of age. As Sam said, “a 28-year-old using Flash has the same attractiveness as a 35-year-old who doesn’t use Flash.” Though such tweaks might be trivial, they still exercise a big impact on one’s overall online dating success. , you should be constantly investing in your online presence and inbound marketing. Writing blog posts, optimizing pages, follow-up with leads, analyzing results–this is all going to take effort. Set the right expectations for yourself and invest the time. In online dating Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
After the iPhone X-like Motorola P30 and P30 Note were announced for China recently, we now have the Motorola P30 Play, which completes the trio. The phone was briefly listed on the official website before it was taken down. The P30 Play has been spotted on the company’s website previously as well, which led us to believe the phone would be announced soon. While the phone is still to be officially announced, the product page revealed pretty much everything we needed to know.The Motorola P30 Play is the cheapest in the P30 family. The phone will be powered by a Snapdragon 625 chipset with 4GB of RAM. It will sport a 5.88-inch HD+ (720×1520) display with a notch similar to the P30 and P30 Note. The device will be offered with 64GB of internal storage which should be expandable. There is no mention of any other variant on offer so this might be the only option.Play models in Motorola’s portfolio typically boast of large batteries for gaming enthusiasts, but the website mentions a 3,000mAh battery for the P30 Play, which is the same as the regular P30. In fact, the P30 Note houses a massive 5,000mAh battery, which is the one to choose for gaming and media needs. As for the cameras, the P30 Play will get a 13MP + 2MP setup on the back and an 8-megapixel camera on the front. The cameras will get some AI support as well like smart beauty, night scene and portrait mode, among others.advertisementThe P30 and P30 Note have been called out by people for being too similar to the iPhone X and the P30 Play seems to be no different. As per the marketing images, the phone has a shiny stainless steel-like frame and all-glass design, which looks especially like the iPhone X in white. The back panel shows a vertical dual camera setup and the Moto batwing logo which will house a fingerprint sensor. The device will ship with Android 8.0 Oreo with ZUI 4.0 on top in China.As for the pricing, the Motorola P30 Play will cost CNY 1,899 (approx Rs 20,000). As of now, there is no mention of when the Play model will be announced officially in China.
Originally published Jun 5, 2012 12:59:00 PM, updated October 02 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Include Examples Sometimes the most effective way to explain a concept or a point is to do it through examples. While real-life examples are ideal, don’t be afraid to make up hypothetical ones to help you get your point across. In fact, we’ve done it a couple times already in this very post (or did you think there were actual unicorn breeders out there?).Just be sure that you’re choosing or constructing an example that your particular audience can relate to. If you’re a B2B company selling to businesses in one particular industry, for example, offering up an example from an entirely different, unrelated industry wouldn’t exactly be as relatable as an example specific to your readers’ industry, now would it? Consider Visual Components While visual components are not a requirement, there are definitely many how-to topics that lend themselves to — and are made better by — visual explanations. I don’t know about you, but if I were reading an article about how to change a flat tire, I’d definitely appreciate some kind of visual aid. These visuals can be in the form of images like charts, graphs, or content/ concept visualizations , or they can even include video content. Use your judgment about whether your particular how-to post would be made more helpful with some kind of visual component, and if so, create it! For example, we created the visual below to help explain the concept of content mapping in our how-to post on selecting the right call-to-action for every page on your website .As a best practice, always accompany visuals with supportive text. When incorporating video content, include a text-based explanation or transcript of the video. Not everyone likes video, and even when they do enjoy video how-to’s, it’s often helpful to have the text to follow along with or refer back to. Check out our how-to post on how to analyze Facebook Insights to improve your content strategy for an example of how to effectively marry video how-to’s with text. Finesse the Title Remember that working title you generated in the first step? That won’t do. The working title of this very post was, “How to Write a How-To Post,” but that wouldn’t have been as catchy as the title I decided on. Don’t gloss over the title, as it’s usually a potential reader’s first impression of your content. If they’re not captivated by your title, why would they choose to read your post? A great title should be actionable, concise, keyword-conscious, clear, definitive, and intriguing — all characteristics we elaborate on in our post about how to master the art of exceptional blog titles . See what I did there? ;-)So, should all how-to posts start out with “How to…”? To be honest, it’s probably your best bet. It indicates to readers exactly the type of post they’re about to read (and like we already said, people love a good, solid how-to post), it’s actionable, and it clearly demonstrates the value. But hey, don’t take my word for it. Test it for yourself! Wrap it Up As with any blog post, you’ll want to include the other key components of a great business blog post. Wrap it up in some way. You don’t need to write a long, drawn-out conclusion; a sentence or two, or a question to spark discussion should do the trick. And don’t forget to add a relevant call-to-action so you can generate some leads from that awesome, likely evergreen how-to post you just wrote. As always, have a grammar-conscious colleague review and edit your post. Finally, get a second opinion, ideally from someone who doesn’t know how to do what your post is instructing. After reading your post, does this person feel like they have everything they need to know to complete the task? They should! Have you mastered the powerful how-to post for your business blog? What other helpful tips would you add to this guide? Image Credit: Lee Nachtigal There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts … the options are numerous. But one type stands out from the rest. It’s a business blogging classic. It’s … the how-to post.How-to posts are favorited by bloggers and readers alike. They’re valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they’re an inbound marketing staple to reap the benefits of educating your prospects . As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog . For all of these reasons, it behooves you to become really great at writing them. And what’s a more fitting way to learn how to write a stellar how-to post than a how-to post itself? Oh man, this post is about to get really meta …So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro.Download 6 Free Blog Post Templates Now Choose Your How-To Topic Actually, why don’t you spend some time brainstorming a list of how-to topics? Like I said, how-to posts are an inbound marketer’s business blogging staple, so why not take the opportunity to come up with a backlog of ideas? Step into the shoes of your marketing personas, and think about what they’d like to learn how to do. Talk to your customer team — you know, the people who talk to your customers day-in and day-out and understand their needs as they pertain to your business and industry. What do they want — or need — to learn? Chances are, the questions your customer team gets asked the most will make great how-to post fodder.At HubSpot, we sell marketing software , and our ideal customers are constantly trying to learn how to be better marketers; so here are a few examples of how-to posts we’ve written that teach them how to be just that: How to Set the Right Lead-Gen Goals for Your Marketing Team How to Use Hashtags on Twitter: A Simple Guide for Marketers How to Stalk Your Competitors in 10 Minutes [Marketing Hack] When you settle on your topic, choose a simple working title to keep you on track. Make it specific to exactly what you’re going to be instructing your readers to do. Don’t worry about the length — you’ll finesse it later, and it’s really just meant to help guide your writing. Brainstorm the Steps From Start to Finish Okay, so you’ve got your topic and a working title to get you started. Your next task to tackle is a bare-bones outline. In this, you’ll list the individual steps your readers will take to do what it is you’re teaching them how to do, from start to finish. You can even do this directly within your blogging tool , making each step a header so you just have to go back and fill in the blanks later when you start writing. You can even add sub-headings to certain steps if it’s helpful to break it out in that way, or just jot down some specific tips pertaining to that section.Make sure your steps are in the proper order and that they’re comprehensive. In other words, if the reader follows the steps you’ve outlined, will he or she be able to successfully accomplish what you’re instructing them to do — or are you missing some critical steps? Remember, you’re teaching someone how to do something they don’t know how to do (or how to do well ), so it’s important to include every critical step. Introduce It Once you have your how-to post skeleton, write an introduction that sets the stage for your how-to content. In your intro, provide some context about why it’s important or helpful for your audience to learn what you’re about to instruct them to do so they understand the value of reading on. Your introduction can also be made stronger by including data and statistics to that demonstrate and prove exactly why your how-to topic is so critical. While it might not always be possible to find, conducting some quick research and pinpointing a great supportive stat can make your introduction even more compelling. Check out the example below, which shows the beginning of a recent how-to post we published on using LinkedIn emails for lead generation. That’s a pretty compelling stat, right? Furthermore, in your introduction, be very specific about what you’re going to teach your audience how to do to properly set reader expectations. If you’re a unicorn breeder and the point of your post is to teach unicorn owners how to train their unicorns to do one specific trick, yet your introduction promises to teach readers how to implement a full-fledged unicorn juggling act, then you wouldn’t be properly setting expectations, would you? Instruct by Filling in the Steps Once you’ve nailed down your intro, it’s time for the meat of the post — the actual how-to instructions. You’ve already got the headings for your steps down, so think of it as just filling in the blanks. When filling in this content, be sure to write in the second person (use pronouns “you,” “your,” and “yours”), as if you’re actually teaching your individual readers one on one. You should also use transitions between sections so each of your steps flow smoothly into the next. Here are a few other meatier tips to keep in mind as you’re writing the content for your how-to steps. Be Specific, Descriptive, and Detailed To write a truly valuable how-to post, don’t assume your readers already know how to do anything you discuss in the post. After all, you know what happens when you assume, don’t you? In other words, don’t just tell your readers to do something; tell them exactly how to do it. Be very specific in your instructions. Link to Other Resources To piggyback off my last point, sometimes you might mention something that needs a much more detailed explanation for some readers than that post has the space to explain; in fact, explaining the concept in detail might totally derail the post, which is common in more intermediate- or advanced-level how-to posts. In these instances, simply mention your point and link to another resource that explains it in more detail. Bonus points if it’s an article you’ve already written — and if you haven’t, then you might just have another blog post idea to add to your backlog! Here is an example from our how-to post on designing a persona-centric website experience , which links to our more in-depth ebook on creating effective calls-to-action . Mention Tools Depending on the topic of your how-to post, your readers may or may not need certain tools to carry out the instructions you provide in your article. Don’t gloss over that. If your audience is going to need to use tools, recommend and suggest some options for them. For example, if you’re a plumber writing, “How to Unclog a Sink Drain in 5 Simple Steps,” and one of those steps includes pouring a liquid plumber down the drain, recommend a few liquid plumbing products that work well. And hey, it’s okay if one of those product options is the proprietary liquid plumber your plumbing business sells. You’re ultimately blogging to make money, right? Product mentions when appropriate and tactful are fine as long as you don’t overdo it. See what we did in the example below, mentioning HubSpot’s marketing analytics tools in our how-to post about improving your email marketing with an integrated approach ?
Topics: It’s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don’t forget the couple SlideShares we put together every week or so. Yup, we have kind of a “content machine” thing going on.But producing all of this content means that it’s easy for some blog posts to get lost in the sauce. So we’re going to try something a little different for these Sunday roundups to help solve this problem — each week, we’ll resurface some HubSpot content from the past week that you may have missed. This is a little experiment we want to try, so definitely let us know if you’re digging the new format or not. So without any further ado, here are five pieces of content we put out this past week that you may not have read yet. 1) The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes (Plus a Bonus SlideShare)Have you heard? INBOUND 2013 happened. It was an exciting four days packed to the brim with marketing takeaways.Whether you’re reeling from all the craziness after attending the conference or you’re bummed because you wish you could have attended, you’re in luck. My fellow HubSpotter Katie Burke put together a recap of our five keynote presentations, complete with an interactive SlideShare that I’ve embedded below. Check out Katie’s post to hear what Seth Godin, Arianna Huffington, Nate Silver, Scott Harrison, Brian Halligan, and Dharmesh Shah spoke about at INBOUND this year. Originally published Aug 25, 2013 9:00:00 AM, updated October 20 2016 Inbound Marketing INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software2) Free Download: The 7 Elements of Context MarketingOn the heels of the announcement of our brand new Content Optimization System, we released an ebook all about delivering the right marketing messages to the right person at the right time … what we call context marketing. In the ebook, we’ll walk you through what context marketing actually means, give you examples of companies that are already using context marketing, and then explain how you can get started with it in your own marketing strategy. Download our ebook here to get the rundown on all things context marketing.3) Make Images for Social Media Images in Just a Few MinutesYou know visual content is hot on Facebook, but not all of us were born to be designers. Or have large budgets to hire one. So what’s a marketer to do?Lucky for us, there are some free templates that can help you design images for social media in just a few minutes. Earlier this week, we showed the step-by-step process for making social media images from free downloadable templates. Check out the post, download the templates, and you’ll be posting original images to social media in no time. 4) How to Increase Blog Email Subscribers by 128% in 3 MonthsDon’t you just love when you can make one little change to your marketing — but get huge results? That little change for us was the result of a “duh” moment — we added a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Here’s what it looks like:We were pretty pumped about this small change (and the big results it generated), so we had to share how to implement this on your own site if you’re using the new HubSpot COS. Check out the step-by-step guide to setting it up, and then watch your subscriber base skyrocket.5) What Is CRM?Sometimes you need to take a step back from your day-to-day job and get back to the basics. With your head down in projects and the inbound marketing industry flying by at a crazy pace, you’ve got to make sure you have a solid inbound foundation set. On Tuesday, we did just that by explaining what a CRM is on the blog. (Spoiler alert: The acronym does not stand for Crazy Red Monkey). So head over to the blog post to make sure you’ve got one of your marketing basics covered. And that’s it for this week’s HubSpot content roundup. What did you think? Let us know in the comments.Image credit: tallkev Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords.However, we’ve been doing this keyword rotation long enough now that we got to a point where it felt like we were fighting the keywords. We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. It just feels likes we’ve been there, done that, you know?Since I have the privilege of reading and editing each and every blog article that we post, I’ve recognized patterns during these last 9 months about how our staff members brainstorm ideas, create headlines, and use the keywords — and how sometimes our crazy ideas actually turn into great blog posts! So I thought I’d share some of the strategies we use when it feels like the well of ideas for important keywords is running dry. I hope one of these strategies will help you, too.1) Become the Super ResearcherThe Super Researcher just can’t get enough. They could sit all day and research (and if they aren’t careful, they will). The Super Researcher is very detail oriented and it’s important to them to provide some real meat in their blog posts, not just fluffy samples. They do this by researching, reading, and clicking on just about anything that looks interesting.The thing is, the Super Researcher actually does have a sort of superpower when it comes to research. They’re able to find some of the most random — yet interesting and relevant — articles and find original tie-ins to something seemingly unrelated. Like the article our staff member wrote on baby boomers and social media.If you like researching, try this approach to research, read, and relate it to your keyword.2) Become the New AnglerThe New Angler sees things differently. They can take a keyword phrase that has been done over and over again and totally rock it to appeal to a different business persona.For example, one of our keyword phrases has been “what makes a good website.” Instead of focusing on a different aspect of what DOES make a good website, the New Angler might do something like this: “What Makes an Otherwise Good Website Completely Useless.” Totally made a 180 with the keyword.I love this because I’m so not a New Angler — so I love it when I see it. If you’re stuck on how to use your keyword, try looking at it in a negative light “what not to do…” or “5 elements you’re missing.” It might spark an idea.3) Become the Case StudierThe Case Studier sees how things work together. If an individual or company has done something right — or wrong for that matter — recognize it and talk about how it relates to your keyword.The same is true for your own company, too. If you have a client or have performed a service that you think is exceptionally noteworthy — write about it in an educational manner (not a promotional one).Here’s an example of how to use a keyword phrase and relate it to a case study: We used the phrase “why is social media important” and wrote a blog post about WestJet and how its recent Christmas Miracle video went viral with the help of social media. Check it out to see an example of this technique in action.4) Become the NewsjackerFirst of all, if you’re unfamiliar with newsjacking, here’s an article that’ll get you caught up to speed.Now, this type of keyword strategy probably isn’t the best because it’s kind of dependent on what news is out there — but when it works. it works like a charm, and is one of the best ways to add a fresh perspective to a seemingly tired keyword phrase. So jump on that bandwagon!The Newsjacker is skilled at using their knack for always knowing what’s going on, and applying it to their keyword. If Facebook just announced a new feature called “Promoted Posts,” for instance, use that to talk about how it can help you with lead generation techniques for your business. (Did you guess that “lead generation techniques” was the keyword?)5) Become the Life LessonerThe Life Lessoner does just that — uses things they’ve learned or experiences they’ve had, and writes about it.Write what you know. It’s a good place to start. The Life Lessoner is honest, sometimes sentimental, and knows themselves well enough to be able to use a keyword phrase and relate it to a piece of their life. It can be as simple as talking about an experience with a client that taught you to view a situation differently, or as “out there” as relating the public transit in Boston at Inbound to what makes a good website. (And it worked. Take a look here.)6) Become the Out-of-the-Box ThinkerThe Out-of-the-Box Thinker isn’t afraid to try new ideas. They might just work! And … they might also suck. But you won’t know until you try.One way to think outside the box when writing content is rethinking the format that content appears in. For instance, if you’re used to writing how-to and list posts, perhaps you should try creating those posts in the form of a video, a piece of static visual content, or even a list of memes. Even if the idea seems a little too bizarre, remember that you can rebound quickly from a poorly performing piece of content … just write something else!7) Become the Whatever Comes to MinderI didn’t reveal the name of each lovely co-worker I identify with each keywording style above — I thought it would be fun for them to try and figure it out — but I will say that the “Whatever Comes to Minder” is me.I get my writing inspiration from the strangest places sometimes. For instance, I had a toenail fungus keyword looming over my head. It’s for a podiatrist client, and while reading The Foot Book by Dr. Seuss to my one year old daughter, I was inspired to write a blog offering foot care tips from a podiatrist and Dr. Seuss. The client enjoyed it, and maybe even more importantly, I enjoyed writing it.Another example … one day I was driving in my car and the song “More than Words” by Extreme came on, and it gave me the idea to write about how your blog is more than words; you know, all that other stuff Google cares about like conversion rates, social shares, etc. The Whatever Comes to Minder will have something totally random just pop into their mind and wonder if they could use a keyword and create a blog out of it. If this happens to you, don’t brush this off. Just write it down because I’m willing to bet you’ll think of some inspiring ways to create excellent, keyword-friendly content.Hopefully one or all of the strategies we use at Half a Bubble Out helped you. When you feel like you’re fighting your keyword, talk to those around you and relate your keyword to the world around you. Every good fighter has a team that surrounds them. Use yours to get your keyword fight on. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 6, 2014 2:00:00 PM, updated February 01 2017 Keyword Optimization