How many of your first-time donors go on to give again? What kind of impact would it have on your fundraising if you could retain more donors each year? We’ve asked two of the best fundraising experts to share their secrets. Join our free webinar on Tuesday, September 24 at 1pm EDT to learn from Jay Love and Tom Ahern as they show you how to create a communication plan that will help you retain more donors and raise more money. Register here.If you’d like to see more long-term benefits from your year-end fundraising and donor acquisition efforts, you do not want to miss this session.Turn First-Time Donors Into Repeat DonorsTuesday, September 24th 2013 1 pm EDT
As a busy organization, it’s rare that you have time to even think about testing your nonprofit email marketing. You’re focused on getting your newsletter or announcement out the door so you can get back to what you do best.But what if running an email marketing test didn’t need to take a ton of time? What if, instead, it could fit in with the work you’re already doing and still provide the insight you need to improve your results?It starts with understanding what you want to test.Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.Here are some easy and telling tests to start with:Subject lines: Create two different subject lines for the same email communication. For example, if you’re planning a fundraising event, you may want to test if adding the event date or name to the subject line influences open rates.Long versus short copy: Create a shorter version of your newsletter with teasers and links to your website or blog and another that includes more content within the design of your email.Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. To help perfect your CTAs and see what’s working, you can test different copy and even experiment with different buttons within your email.Other tests could include the time of day or day of the week you send, with an image or without, and the placement of a CTA button or link.Now, decide how you’ll measure your results. For subject lines, your most effective metric will be open rates. This will tell you how many people saw your email in their inbox and took the next step to open it.For tests within the copy of your email, focus on clicks. This will tell you how many people not only opened it, but who also viewed your content and took some action within the email.Think about what you’re trying to learn. If your goal is to find out how the length of your email or the type of content you include influences donations or registrations, you’ll want to track donations and compare them with previous results. If you’re driving traffic to your website or blog, you can use a tool like Google Analytics to track referral traffic to your site.Once you know what you want to test and how you’ll measure your results, now you can put the test in motion. When it comes to who you’ll send your test to, you have two options: You can either split your entire nonprofit email list in half and send one version to each, or take a random sample and do a pre-test.A pre-test is an excellent way to find out what works before sending an email to your entire list. This knowledge can greatly improve your overall response rate. It also protects you from sending a poor performing email test to a large portion of your list and wasting your efforts. To pre-test, choose a random sampling of 100 people from your master nonprofit email list, then split that group in half and send each half one of the two test campaigns.Once you have everything ready, send your test emails. The great thing about email is that you get your results quickly. Within a 24- to 48-hour period, you’ll know which email communication got a better result. (It takes weeks when testing with direct mail!)Declare your winner, send that email to the remaining members of your list, and watch the results come in.It’s really that simple.Testing your nonprofit email marketing is about listening to your audience—something nonprofits know better than anyone! Let their actions tell you what’s working, what’s not, and what you could be doing differently. This will not only help improve your email marketing but will let you better connect with the people who matter most to your organization and attract more donors, supporters, and volunteers.As Constant Contact’s Content Developer, Ryan Pinkham helps small businesses and nonprofits recognize their full potential through marketing and social media.
Posted on May 16, 2014November 4, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Some view the rate of Cesarean sections as ubiquitous, others scarce. Either way, rates that deviate far from the WHO’s recommended rate of 15 percent are undesirable and pose health risks to both moms and babies. To highlight this fact, the birth story of the MHTF’s very own Kate Mitchell was recently featured in PRI’s article, “Why are Cesarean sections so common when most agree they shouldn’t be?” From the PRI story:Kate’s birth story“‘I constantly meet women who have very similar experiences to me,’ says Mitchell, ‘where they were committed to having a low-intervention vaginal birth, and their providers were also committed to support them in that, and somehow they still ended up having a C-section. That’s the mystery to me. I don’t understand how that happens… The evidence suggests that a C-section is a more risky route of delivery than a vaginal birth,’ she says. ‘So why are we delivering more and more babies in a risky way?’”Lack of clear clinical guidelines“One problem, experts say, has been a lack of clear guidelines specifying the circumstances under which a C-section is medically necessary, leading to a wide variation in the prevalence of Cesareans across hospitals. A study published in March of last year found that the C-section rates across Massachusetts ranged from 14 to 39 percent, with no differences in the condition of the patients that might explain the variation. ‘It really comes down to a difference in styles across hospitals,’ says Sakala. ‘We need to rein in those differences.’In an attempt to do that, this February the Society for Maternal-Fetal Medicine and the American College of Obstetricians and Gynecologists issued joint guidelines that call on doctors and hospitals to avoid Cesarean sections, even if it means letting first-time mothers remain in labor longer and push harder. The guidelines recommend letting first-time mothers push for three hours or more during labor. They also recommend using forceps to get the baby out vaginally.”Kate’s story is not uncommon. While the under medicalization of birth is a problem in many countries, so is over medicalization. A combination of legal, clinical, and cultural factors have brought us to a dangerous new normal for birth. To review the implications of an increase in Cesarean sections on maternal health and rights, see our previous post.Share this: ShareEmailPrint To learn more, read:
Want to know a secret? There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first.We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards people who show interest in our lives, while also sharing information about themselves. It’s a reciprocal relationship that feels good.Crafting a message for your nonprofit follows the same rule of thumb. “You” marketing centers around your organization. “Me” marketing focuses on the benefits of what you are offering to people. How do you speak to their needs? How can you be of service to them?Craft Your MessageThese simple touchstones will help you create campaigns that are Connected, Rewarding, Actionable, and Memorable (CRAM), so you can catch your donors’ attention.Connect to things your audience cares about; such as making a difference, being part of a community, feeling good about themselves, feeling heard, etc.Reward people for taking action, both emotionally and tangibly. The most effective rewards are immediate, personal, credible, and reflective of your audience’s values.Action that is specific, easy to do, and measurably advances your mission offers an immediate sense of gratification.Memorable campaigns are unique, catchy, personal, tangible, desirable, and closely tied to your cause.Once they’ve taken action, thank them for participating. Encourage them to tell their friends about their support of your campaign or organization by providing a link to share on Facebook, Twitter, and email.OK, that’s one secret. Want to know the other three? Check out Insights, our new line of fundraising resources. These short bursts of information offer quick tips on how to make your nonprofit marketing and fundraising a success.Download 4 Essential Nonprofit Messaging Secrets today!
Heads up, fundraisers. It’s crunch time!Are you ready to win the race to year-end? You can’t ignore the data—10 percent of all online giving happens December 29-31. Do you really want to miss out on those donations because you didn’t do one final year-end campaign push? Here are ten simple things you can do right now to ensure a successful year-end.Make it easy for donors to find you and donate.Post a vibrant year-end donation banner on your website’s homepage that links directly to your online donation page. Go the extra mile and make sure your nonprofit’s information is up-to-date on Charity Navigator and GuideStar, too.Write a stellar, story-driven appeal.An effective appeal is equal parts emotion and urgency. You want to pull people into your message with a compelling story, and then push them to act with a specific, clear, and urgent call to action. Not sure what to write? Check out our chapter, “Write a Story-Driven Appeal,” in our recent eGuide, Last-Minute Tips for Year-End Success.Send an email every day, December 29-31.Last call for giving! This one’s crucial—and we know it scares you. You worry you’ll annoy your donors with too many requests. Guess what…YOU WON’T! Your supporters want to hear from you. That’s exactly why they signed up for your emails. You can always segment out donors who have already given to your year-end campaign. But, if you don’t ask them to support you, there are plenty of other nonprofits who will.Share your donation page on social media—every day.You have plenty to post about. Share photos and memories of the work your donors have helped you accomplish this past year. Build excitement around what you’re looking forward to in the year to come. Give donors the inside scoop on how their gift helps.Make sure your online donation process is easy.Be sure the donation button is easy to find on your website and in all your email blasts, so donors can simply click and give without wasting time hunting for your donation page. Minimize the steps your donors must go through to donate. Don’t lose them because your process takes too long!Make sure your year-end efforts are donor-centric.Make the donor the superhero of your nonprofit’s success instead of talking about the greatness of your organization. Remember, your donors make your work possible. They’re your stakeholders. Show them how their donations will be used and be transparent about your programs, spending, and impact.Have a clear call to action in every message you send.Know your audience and craft a call to action that will motivate them. Tie it into your appeal’s overall story. Focus your appeal on the community you serve and individual stories, rather than statistics. This will resonate at the emotional level.Set SMART goals.It’s essential to have a clear and measurable result in mind. Decide how you will define success, so you can report on it at the end of your campaign. Make sure your goals are SMART (specific, measurable, achievable, realistic, and time-bound). Set your goals by answering four simple questions:What am I trying to accomplish?Who am I trying to reach?What do I want them to do?What is the best way to reach my audience?Say thank you.Send a thank you message as soon as you can—and make sure it does just that: says thanks. Your sincere note of gratitude (that doesn’t include donation history or another appeal) will be remembered next year!Track results.Tracking results isn’t just for internal reporting. Let your supporters know about the progress of your campaign, how close you are to your goal, and how much their support matters.This final week is crucial. It’s the last lap in the race. Use these tips to boost your year-end fundraising campaign with one final appeal that inspires donors to give. Download our Last-Minute Year-End Fundraising Appeal template to write your best email blasts of the year. There’s no time to waste!
Posted on May 8, 2018May 14, 2018By: Eric Jauniaux, Professor in Obstetrics and Fetal Medicine, EGA Institute for Women’s Health, Faculty of Population Health Sciences, University College London; Johan Vos, Chief Executive, International Federation of Gynecology and Obstetrics (FIGO)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In the last two decades, cesarean section (c-section) has become the most common major surgical operation worldwide and its rates are an important measure of obstetric practices in the 21st century. Cesarean deliveries are not new. Historically performed to save the infant, despite occasional references to operations on living mothers, cesarean delivery was frequently used to retrieve the infant from a deceased or moribund woman. Improvements in patient care have progressively established c-section as a safe operation, both as an emergency and an elective procedure. Blood transfusions and the introduction of antibiotics and uterotonics after World War II substantially reduced poor outcomes due to c-section. Continuous advances in anesthesia and improvements in postoperative care have further contributed to declining mortality rates from c-section, first in economically developed/high-income countries and more recently in low- and middle-income countries.C-section rates around the worldIn the 1980s, the international health care community, led by the World Health Organization, defined the ideal c-section rate to be between 10% and 15%. The United Nations Millennium Declaration and the funding strategies have improved maternal and child outcomes in many low- and middle-income countries; however, in most sub-Saharan African countries, c-section rates have remained below the 10% target. By contrast, rates have increased substantially in Asia, Central America and South America, creating new c-section access inequalities, with low access to emergency obstetric care in the poorest countries and high levels of c-section without medical indication in well-resourced settings, in particular in middle-income countries. Evidence of this situation is striking in a country such as Brazil, which has one of the highest national rates of c-section in the world (53% in 2012 and rising) with a c-section rate of 43% in state-funded hospitals versus 85% in the private sector. Changes in maternal age at first birth in high-income countries and the worldwide epidemic of maternal overweight and obesity have had a direct impact on c-section rates since the beginning of this century, but these factors alone cannot explain national rates over 25% and certainly not rates over 30%.Placenta accreta and other complicationsA critical absence from the recent “c-section debate” has been the long-term health impact of excessively high c-section rates, in particular in populations with high fertility rates, such as Egypt (c-section rate 53% and fertility rate 37/1000 women) and Mexico (45% and 33/1000 women, respectively). A 2018 systematic review confirmed that women with previous c-section are at increased risk of miscarriage, unexplained stillbirth, placenta previa, placenta accreta and abruption (in which the placenta detaches from the uterus before delivery) in subsequent pregnancies. Placenta accreta spectrum is a complex disorder in which the placenta implants and develops on or inside the scar of a previous uterine surgical procedure. When undiagnosed before birth, attempts to remove the placenta at delivery result in massive obstetric hemorrhage and very high maternal morbidity and significant mortality rates. The deeper the invasion of the previous uterine scar, the higher the risks of maternal complications during childbirth, in particular in low- and middle-income countries where trained multidisciplinary surgical teams are not available and access to blood transfusions is limited.The rising rates of c-section are directly linked to the rising prevalence and incidence of placenta accreta spectrum disorder. A surgical operation designed to save the lives of women and babies may negatively impact maternal and neonatal outcomes under certain circumstances. This is a particular concern when c-section rates are above 20-25% and general obstetricians are inexperienced in managing the major surgical procedures associated with managing accreta placental tissue, which often require complex surgical skills.In March 2018, the International Journal of Gynecology and Obstetrics (FIGO) published a special issue on placenta accreta spectrum disorders, including the new FIGO consensus guidelines on the epidemiology, prenatal diagnosis and surgical and conservative management of this condition, alongside a series of peer-reviewed original articles on placenta accreta spectrum that provide a comprehensive overview of this complex disorder. The XXII FIGO World Congress of Gynecology and Obstetrics will take place in Rio de Janeiro, Brazil, from 14 to 19 October 2018, and will provide a unique opportunity to expand the debate on the consequences of high c-section rates for the many health care professionals around the world involved in maternal health care.—Learn more about the global epidemic of unnecessary cesarean sectionsShare this: ShareEmailPrint To learn more, read:
Bengaluru: Karnataka Chief Minister B.S. Yediyurappa will expand his over three-week-old Cabinet on Tuesday by inducting 18-20 legislators as ministers, an official said on Monday. “Yediyurappa has written to state Governor Vajubhai Vala for arrangements to swear-in 18-20 legislators as ministers in Raj Bhavan on Tuesday from 10:30-11:30 a.m, an official of the Chief Minister’s Office told IANS here. The ruling Bharatiya Janata Party’s (BJP) legislative party meeting will be held on Monday evening in the city where Yediyurappa will brief the members on the composition of the Cabinet and explain the exclusion of others. “The chief minister is waiting for the arrival of party’s national general secretary B.L. Santosh from New Delhi by evening with the list of names approved by party’s national president Amit Shah in consultation with Prime Minister Narendra Modi earlier in the day,” a party official told IANS. After the first phase of expansion, the Chief Minister plans to fill the remaining dozen vacancies in the 34-member ministry a few months later. The ruling party has 105 legislators in the 208-member Assembly, and support of an independent (H. Nagesh) after 17 of the Congress and Janata Dal-Secular (JD-S) rebel legislators were disqualified in July by previous Speaker K.R. Ramesh Kumar for defying their party’s whip. The Congress has 65 and JD-S 34 legislators in the House with 17 seats reduced. If the Supreme Court upholds the disqualification, by-elections will be held within six months after its verdict. All the 17 rebels have challenged their disqualification in the apex court on the grounds that they resigned from their Assembly seats before their party issued the whip. Yediyurappa, 76, took oath for the fourth time as Chief Minister on July 26, but could not expansion his Cabinet for various reasons beyond his control, as the party’s high command was busy with the Parliament session, legislative bills on Jammu and Kashmir and heavy rains and floods across the state over the last three weeks.
Reviewed by James Ives, M.Psych. (Editor)Oct 17 2018Psoriasis is linked with increased risks of hypertension and cardiovascular disease, but its effect on the course of cardiovascular disease remains unknown. In a new Journal of Dermatology study, patients with hypertension and psoriasis more often required cardiovascular procedures and surgeries than hypertensive patients without psoriasis.The results suggest that hypertensive patients with concurrent psoriasis experience an earlier and more aggressive disease progression of hypertension, compared with general hypertensive patients.”Our study alerts physicians to the likelihood that, compared with general hypertensive patients, with concurrent hypertension and psoriasis will likely require more intensive assessment for cardiovascular interventions and a more aggressive hypertensive regimen to achieve adequate control,” said senior author Dr. Tsen-Fang Tsai, of the National Taiwan University Hospital.Source: https://newsroom.wiley.com/press-release/journal-dermatology/psoriasis-linked-greater-need-cardiovascular-interventions-patient
Citation: Slippery start for Venezuela’s petro crypto coin (2018, March 28) retrieved 18 July 2019 from https://phys.org/news/2018-03-slippery-venezuela-petro-crypto-coin.html With rampant inflation more than decimating the bolivar, Venezuelan authorities are banking on the petro becoming a digital means of pulling them out of crisis Venezuela’s digital coin makes debut Caracas placed an initial value of $60 on a unit of petro, but may have received less than half that during the private pre-sale Explore further The government of crisis-torn Venezuela, struggling to overcome chronic liquidity shortages and burdened by US sanctions, launched the first government-backed cryptocurrency, the petro, earlier this year. Washington has banned US citizens or anyone using the US financial system from using the petro. Several credit agencies consider Venezuela and state-backed oil giant PDVSA to be in default of its financial obligations owing to late capital or debt interest payments. Despite having the world’s largest proven crude oil deposits, Venezuela’s foreign reserves have dwindled to $9.5 billion while it must pay off some $8 billion this year.’No idea’Experts doubt the petro can succeed in the current parlous economic climate with public debt standing at 20 percent of the country’s annual economic output and hyperinflation that hit 13,000 percent this year, according to the IMF. Maduro has said people will in due course be able to purchase petros in euros, Russian rubles, Chinese yuan, Turkish lira and three of the main cryptocurrencies—bitcoin, ethereum and zencash.That will require a buyer first registering online and downloading a digital crypto wallet. He or she will then have to interface with virtual exchanges, where to date petros are not available.The government says the state also intends to hold weekly petro auctions. But to most Venezuelans the whole concept is still more pie in the sky than daily reality.”I don’t know… No idea,” responded an amused Carolina Mendez when asked if her ice cream parlour takes petro. Jose Angel Alvarez, president of Venezuela’s cryptocurrency association, said he thinks the petro can find its place in the virtual currency jungle.But he wants more transparency on how it works as well as “a breaching of the wall of disinformation.”Taking stock of the pre-sales phase, Maduro would not let on how many petro units had been sold or at what rate.”I don’t know where there they get these $5 billion from,” said Oliveros.Economist Cesar Aristimuno told AFP ahead of the launch that the pre-sale price was between $20 and $30, well off the $60 the government was touting as the “reference price”. Yet Maduro wants the virtual currency to become a widely used means of payment by Venezuelans. Last week, he ordered use of the petro for state financial business—including PDVSA operations. Tourism is another sector where Maduro wants petro transactions.Yet Ariadna Zamora, who runs a travel agency, is not alone in having no idea how to go about it.”Nobody has explained anything whatsoever to us. How can you have confidence in something you don’t know,” pondered the 52-year-old. © 2018 AFP Venezuela’s President Nicolas Maduro launched the oil-backed petro on February 20, putting 38.4 million units of the world’s first state-backed digital currency on private pre-sale But while Nicolas Maduro’s administration hopes a currency backed by the country’s vast oil reserves can lead the nation out of the financial woods, there are precious few people who know how to use it—even if they can access it.The digital “coin” became available to the general public last Friday following a month of $5 billion worth of pre-sales across 133 countries. Yet it comes to the domestic market surrounded by confusion, despite a blizzard of media coverage, not least with the government and Maduro having given different official launch dates.The confusion led one department store to place prominent signs in its shop windows informing customers that “we accept PETRO as a means of payment”—only to remove them within hours with staff unable to help those wanting to avail themselves of the opportunity.”We don’t have information on how to take payment from clients” wanting to use the petro. “That’s why we took down” the signs, one store manager told AFP on condition of anonymity.So-called cryptocurrencies—generated by computers—are “a very technical concept” which “not everybody necessarily knows how to use,” noted Asdrubal Oliveros, an analyst with consultancy Ecoanalitica.Venezuela’s economic woes have much to do with the slump in recent years in the price of oil, which accounts for some 96 percent of the country’s revenue.US economic sanctions have also taken a heavy toll. This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore further Italy’s TIM telecommunication company on Tuesday was awarded new national broadcast licenses for 5G frequencies for a total of 1.73 million euros ($1.99 million), the company said. Citation: TIM wins 5G licenses in Italy (2018, October 2) retrieved 17 July 2019 from https://phys.org/news/2018-10-tim-5g-italy.html The company successfully bid for an 80MHz block of 3700 MHz (at a cost of 1.69 million euros) and a 200MHz block of 26 GHz (at a cost of 33 million euros), it said in a statement.The bids were in addition to the two blocks of 700 MHz it had already won. The frequencies will be available until 2037.”By securing all three band frequencies put on auction, TIM strengthens its network leadership in Italy,” TIM’s Chief Executive Officer Amos Genish was quoted as saying.”The 5G tests initiated in recent years by TIM are a unique case in Italy, which have already brought about tangible results,” he said.TIM said it will make immediate use of the higher frequency 5G blocks to leverage the testing already underway in Turin, Bari and Matera and in the Republic of San Marino. © 2018 AFP TIM successfully bid for an 80MHz block of 3700 MHz (at a cost of 1.69 million euros) and a 200MHz block of 26 GHz (at a cost of 33 million euros) France launches 4G mobile license auction
Galen Sherwin, senior staff attorney at the ACLU and the group’s lead attorney on its suit, praised the settlement as “sweeping” and said she expects it to have ripple effects through the tech industry.Facebook agreed to let the groups test its ad systems to ensure they don’t enable discrimination. The company also agreed to meet with the groups every six months for the next three years, and is building a tool to let anyone search housing-related ads in the U.S. targeted to different areas across the country. In this May 18, 2012, file photo a television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. Facebook has settled five lawsuits alleging that its advertising systems could be used to enable discrimination in housing, credit and employment ads, checking off one problem from its list of many. (AP Photo/Paul Sakuma, File) Discrimination hasn’t been Facebook’s only problem with ad targeting. It’s taken fire for allowing advertisers to target groups of people identified as “Jew-haters” and Nazi sympathizers. It’s also still dealing with fallout from the 2016 election, when, among other things, Facebook allowed fake Russian accounts to buy ads targeting U.S. users to stir up political divisions.One of the complaints said that Facebook violated the Fair Housing Act because its targeting systems allow advertisers to exclude certain audiences, such as families with young children or disabled people, from seeing housing ads. Others alleged job discrimination, with ads being shown to men but not women in traditionally male-dominated fields, or only to younger users.As part of the changes, advertisers who want to run housing, employment or credit ads will no longer be allowed to target people by age, gender or zip code. Facebook will also limit the targeting categories available for such ads. For example, such advertisers wouldn’t be able to exclude groups such as “soccer moms” or people who joined a group on black hair care.Endlessly customizable ad targeting is Facebook’s bread and butter. The ads users see can be tailored down to the most granular details—not just where people live and what websites they visited recently, but whether they’ve gotten engaged in the past six months or share characteristics with people who have recently bought a BMW, even if they have never expressed interest in doing so themselves. It’s how they company made $56 billion in revenue last year.Sheryl Sandberg, Facebook’s chief operating officer, would not say whether the changes will hurt the company’s advertising revenue. The most important thing, she said, was to protect Facebook’s users from discrimination.”Today’s changes mark an important step in our broader effort to prevent discrimination and promote fairness and inclusion on Facebook,” she said in a blog post Tuesday . “But our work is far from over.” This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. © 2019 The Associated Press. All rights reserved. US regulators target Facebook on discriminatory housing ads Facebook will overhaul its ad-targeting systems to prevent discrimination in housing , credit and employment ads as part of a legal settlement. For the social network, that’s one major legal problem down, several to go, including government investigations in the U.S. and Europe over its data and privacy practices.The changes to Facebook’s advertising methods —which generate most of the company’s enormous profits—are unprecedented. The social network says it will no longer allow housing, employment or credit ads that target people by age, gender or zip code. Facebook will also limit other targeting options so these ads don’t exclude people on the basis of race, ethnicity and other legally protected categories in the U.S., including national origin and sexual orientation.The social media company is also paying about $5 million to cover plaintiffs’ legal fees and other costs.Facebook and the plaintiffs—a group including the American Civil Liberties Union, the National Fair Housing Alliance and others —called the settlement “historic.” It took 18 months to hammer out. The company still faces an administrative complaint filed by U.S. Department of Housing and Urban Development in August over the housing ads issue.What’s not yet clear is how well the safeguards will work. Facebook has been working to address a slew of social consequences related to its platform, with varying degrees of success. Last week, it scrambled to remove graphic video filmed by a gunman in the New Zealand mosque shootings, but the footage remained available for hours on its site and elsewhere on social media.Earlier in March, CEO Mark Zuckerberg announced a new “privacy-focused vision” for the company to focus on messaging instead of more public sharing—but he stayed mum on overhauling Facebook’s privacy practices in its core business. Explore further In this April 10, 2018, file photo Facebook CEO Mark Zuckerberg adjusts his tie as he arrives to testify before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington. Earlier this month Zuckerberg announced a new “privacy-focused vision” for the company to focus on messaging instead of more public sharing, but he stayed mum on overhauling Facebook’s privacy practices in its core business. (AP Photo/Carolyn Kaster, File) Citation: Facebook to overhaul ad targeting to prevent discrimination (2019, March 19) retrieved 17 July 2019 from https://phys.org/news/2019-03-facebook-ad-targeting-discrimination.html