Jim McGuinnessFormer Donegal manager Jim McGuinness has said Donegal’s Michael Murphy will get stronger as he gets fitter through the season.Writing in his Irish Times column, the Glenties man said it was their “innate quality’ which saw them overcome Fermanagh.But he singled out a number of players including Murphy, Frank McGlynn and Odhrán MacNiallais as being the stand-out players. McGuinness wrote “The Donegal-Fermanagh game on Sunday was interesting in that it exaggerated the division between teams accustomed to operating within the top tier and those beyond it.“With the exception of Neil McGee’s sending off, the match ran along expected lines: a tight opening period gradually opening into a relatively comfortable win for Donegal. Fermanagh exhibited the confidence acquired last summer in the opening half in Ballybofey but they lacked the quality to keep pace with Donegal over 70 minutes. When you think of Donegal, it was innate quality that saw them through.“First on my list in that respect would be Frank McGlynn for his overall game intelligence, his defensive positioning and his ability to initiate attacks – and to take a score. The other big plus was the emergence of the two debut players of immense potential, Mark Anthony McGinley and Eoin McHugh.“Odhrán MacNiallais was the outstanding player on the field and seems to be growing in stature all the time. He is a classical Donegal midfield player; very stylish and a ball player who sees things early and who possesses a devastating finishing touch. “Patrick McBrearty looked strong and dangerous and even though Fermanagh operated a sweeper, Donegal were able to play around it fairly comfortably. Funny, a lot of the ball Patrick saw was delivered by Michael Murphy. And this is the ongoing debate about Donegal. There is a slogan in Donegal: There’s only one Michael Murphy. It’s true and more is the pity.“I heard through the grapevine that Michael worked extremely hard to be fit and ready for this game and having come through it, he will be in a strong position as he prepares to play Monaghan.“He wasn’t all-dominating against Fermanagh but his delivery was excellent and when his team were struggling in the middle, he came out and essentially recovered that area to give Donegal the platform to go ahead and win. Donegal’s experience was paramount here.“The sending off might have upset the team but as it turned out Fermanagh were completely outplayed in the second half, psychologically and in terms of technical ability. You couldn’t have asked much more from 14 men in the second half.”‘THERE’S ONLY ONE MICHAEL MURPHY AND HE WILL GET STRONGER’ – MCGUINNESS was last modified: June 14th, 2016 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
That is a lot to ask, especially of a racetrack in a market with so many professional and college sports, as well as Disneyland, Magic Mountain, the Santa Monica pier, Universal Studios and Hollywood. Still, Zucker said she doesn’t think weather delays would be a problem. “It doesn’t concern us,” Zucker said. “The chance of it happening is very, very slight.” Perhaps. The Indy 500 has only been postponed and moved to another day because of weather three times in its 89 years. The last time was in 1997. In Zucker’s defense, the track went 71 years between its first rainout in 1915 and its second in 1986. Weather has postponed or delayed the start of the race seven times. And it has been shortened because of rain five times, the latest coming in 2004, when not only rain and thunderstorms rolled in, but tornadoes touched down near the track. That year, Buddy Rice won the race, shortened to 180 laps because of the inclement weather. Brian Barnhart, the president and chief operating officer of the IRL, said it was likely that the series would return to California Speedway, maybe even as an addition to the 2006 schedule. Zucker was not as optimistic. “I don’t know that I would use the word likely,” she said. On a day when rain and bad weather altered the race-day schedule at California Speedway, an even darker cloud grew over Indy car racing fans in Southern California. California Speedway has produced some of the best open-wheel races in IRL and CART. Sam Hornish Jr. became the first driver to complete a race with an average speed of more than 200 mph here. Gil de Ferran set a closed-course world record with a qualifying lap at 240 mph. By comparison, Dario Franchitti won the pole for Sunday’s race at 219 mph. Casey Mears made his major open-wheel racing debut at this track, adding to the legacy of the Mears family. Adrian Fernandez put together two of the most impressive wins of his career at California Speedway. Unfortunately, there weren’t a whole lot of people in the stands to watch those races and witness those achievements. That is probably the most telling reason to why the IRL is not returning to California Speedway. Race fans in Southern California love NASCAR. And it’s unlikely Indy cars can change their passion. Tim Haddock covers motor sports for the Daily News. He can be reached at (818) 713-3715 or email@example.com 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! FONTANA – For all those wondering what it’s going to take for the Indy Racing League to return to California Speedway, track president Gillian Zucker has the answer. She wants the race after the Indianapolis 500. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week Zucker has her reasons for her choice. Mainly, she said she thinks her team at the track can market and promote the race after the Indy 500 better than any other track on the IRL schedule. California Speedway has a history of hosting big races. NASCAR believes in California Speedway, putting the Labor Day race and the race after the Daytona 500 in Fontana. So why shouldn’t the IRL have the same faith? Zucker apparently wants to know the answer to that question as well. But hosting the race after the Indy 500 takes a track with a tremendous amount of flexibility and patience. If the Indy 500 is delayed by weather, the race after it is expected to be rescheduled. That could be a week later, the next available open weekend or the end of the year. The Indy 500 has priority over any other race on the IRL schedule. Even if California Speedway wants the second-most important date, it needs to take it with the understanding that it can be moved to any day in the season. That date on the 2006 schedule went to Watkins Glen in New York, one of the few road courses on the IRL schedule. California Speedway was left off the schedule, with no indication of it ever returning. It’s a sad day for fans of Indy car racing, even if they pale in comparison to the NASCAR throngs that converge on California Speedway twice a year.
A Hokeem Sadon no-hitter in game one and a Antonio Caravalho walk-off stolen base in the 10th inning of game two lifted College of the Redwoods baseball to a pair of wins Wednesday against visiting Lassen in what was the Corsairs’ 2018 season finale.“Their competitiveness really showed today,” Redwoods head coach Brad Morgan said. “These are the end-of-season games where you’re really just playing for pride.”Redwoods (9-16, 16-24) put on a hitting clinic against Lassen (12-13, 18-22) in game …
Michael Kahn is one of the most successful film editors in the business. Here’s an in-depth look at his legendary career.Top Image: Steven Spielberg and Michael Kahn via Empire MagazineThe most interesting thing about legendary editor Michael Kahn isn’t that he started by editing Hogan’s Heroes, or that he became Steven Spielberg‘s go-to editor. No, the most interesting thing about Kahn is that he never really wanted to be an editor in the first place.He began his journey working in a New York mailroom and slowly moved up the ladder to become an apprentice. He advanced to assistant editor and finally head editor of the classic television series Hogan’s Heroes. From there his career shot off like a rocket.Let’s take a detailed look at his classic career, one that made Edgar Wright say:We were shown a montage of Michael Kahn’s credits. It was possibly the most epic, daunting and yet inspiring body of work I’ve seen at any awards show, technical or otherwise.The ApprenticeKahn began his career producing commercials for a New York ad agency, but soon found himself working in post-production after being offered a job at Desilu. The production company was owned and operated by the legendary television duo Desi Arnaz and Lucille Ball, but Kahn found himself being essentially the “male secretary” for editorial supervisor Dann Cahn. He became Cahn’s apprentice and was soon urged by John Woodcock to join the union.By joining Woodcock, the young Kahn would begin working on his very first television show, The Adventures of Jim Bowie. Kahn would say, “It was a wonderful time to be in the editing business because we had fourteen or sixteen shows on the air. Some were comedies and some were dramas.” Kahn would learn valuable lessons at this stage of his career, lessons such as discovering how to manipulate the film to do what he wanted it to.Video from WesternsTvCutting for TelevisionBy the 1960s, Kahn moved up from an apprentice to assistant editor and began working toward the ‘8 Year Rule.’ This was an old rule that editors followed that dictated they had to work professionally as an assistant editor for eight years before they could edit a film or television show as the main editor.A friend of mine, Jerry London, got a chance to work on Hogan’s Heroes; he did the pilot. He said, ‘If you come with me as my assistant, after the fifth or sixth show I’ll make you the editor.Jerry London was true to his word. Michael spent the next six years of his career editing over 130 episodes of the classic comedy series.Video from Manhattan Edit WorkshopFrom the success of Hogan’s Heroes, Kahn was able to garner attention which led to his move from television editing to film editing. His first film was a drama called Rage, directed by Oscar-winner George C. Scott. Kahn would utilize the techniques he learned as an apprentice (such as the use of slower cuts) to impress Scott so much that he requested to work with Kahn again on his next film The Savage is Loose. This extended collaboration would garner Kahn editing jobs on films like The Devil’s Rain, The Ultimate Warrior and The Return of a Man Called Horse.Directors started saying ‘hey, that’s an interesting idea, I didn’t think of that.’ And that sort of encouraged me on, then I tried other things – I kept trying things. And directors seemed to appreciate it – Michael Kahn, Editors GuildClose Encounters with GreatnessBy 1977, Michael Kahn was already having great success in the film industry when a young director named Steven Spielberg, fresh off the success of Jaws, came looking for an editor to cut together his sci-fi epic Close Encounters of the Third Kind. Kahn once remarked that cutting his teeth in the fast-paced environment of television set him up perfectly to work with Spielberg, who works quickly and captures a wide range of coverage.Video from Manhattan Edit WorkshopThe result of this collaboration would be multiple Oscar nominations for the film and Kahn’s very first nomination for film editing — an award that he would lose to Paul Hirsch, Marcia Lucas and Richard Chew for Star Wars.Kahn quickly picked up more work during Spielberg’s down time, editing Eyes of Laura Mars for Irvin Kershner and Ice Castles for Donald Wrye. After these two films, Kahn would see a string of hit films come to him from Steven Spielberg, as well various other directors like Robert Zemeckis, Richard Donner, Frank Marshall, and Tobe Hooper.In 1981, Kahn would score big with his editing work on Steven Spielberg’s legendary film Raiders of the Lost Ark. He would follow this win with Oscar nominations for Fatal Attraction and Empire of the Sun.Part of the Oscar EliteAfter editing some of the most revered films of the 1980s, like Poltergeist, Indiana Jones and the Temple of Doom, The Goonies and Indiana Jones and the Last Crusade, Kahn would have an amazing run over the next ten years. Starting with 1991’s Hook, directed by Steven Spielberg, Kahn would edit Jurassic Park, Twister, The Lost World: Jurassic Park, and The Haunting.Video from Manhattan Edit WorkshopKahn edited two films during this era that would give him legendary status within the editing community: 1993’s Schindler’s List and 1998’s Saving Private Ryan. Because of his ability to effectively craft a story and master the techniques of editing, Kahn would be awarded two more Oscars for both films. In the video below, Kahn talks about the process of editing the opening scene from Saving Private Ryan.Video from Manhattan Edit WorkshopFrom 2000 to 2010, Kahn wouldn’t slow down at all, editing Catch Me if You Can, Peter Pan, War of the Worlds, The Adventures of Tintin, War Horse, Munich and Lincoln. He earned Oscar nominations for the latter two films.Since 2011, Kahn has stopped editing films for filmmakers other than Spielberg, who calls Kahn his big brother. In an article from Flickering Myth, Kahn had this to say about working with some directors:Some directors don’t like you to edit until they are ready to run it with you; then what you have to say is minimal because he tells you what he wants and you sit there and type out the visuals. But that’s not editing… I want to make a contribution to the film.So far in his career, Michael has been nominated for eight Oscars, the most of any editor. His three wins tie him with other legendary editors like Thelma Schoonmaker, Daniel Mandell, and Ralph Dawson.The Editing Style of a Master CraftsmanMichael Kahn recently completed editing Bridge of Spies. He’s also slated to edit BFG and Indiana Jones 5. But his long list of credits isn’t what makes Michael Kahn so great. It’s his attention to the creative process of editing. It’s his incredible ability to know when and why you need a cut or a transition and how to blend the scenes together that made him a legend.Video from Manhattan Edit WorkshopKahn also purposefully never goes to the set to watch the production. He’s often said that he wants the film to come to him fresh without any preconceived ideas. He told Cinema Editor Magazine that he doesn’t edit the way he does because he went to school. He says it was the years working as an apprentice and assistant editor that taught him how to be a real editor.It’s not about knowledge; it’s all about feeling or intuition. Good editors or musicians or directors—what makes them special is that they feel things… Your feeling is what you’re getting paid for. It’s your ability to cinematically touch things.Get a deeper look into this master editor’s career straight from the source in this great one-on-one interview with DP/30.Video from DP/30: The Oral History Of HollywoodWhat are your thoughts on the career of Michael Kahn? What artist would you like us to spotlight next? Sound off in the comments below.
LATEST STORIES The Aces have managed to get back on track after winning back-to-back games and they’re not stopping at that.“We’re hungry to get back and get to the playoffs,” said forward Calvin Abueva Friday at Mall of Asia Arena after Alaska fended off Globalport in the PBA Governors’ Cup.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAbueva finished with 12 points in that win, all coming from the fourth quarter.Alaska improved to 2-6 in the conference and still has a chance to get to quarterfinals if it wins all of its remaining games. “We have to take these chances bit by bit because you won’t get to the playoffs that easily,” said Abueva in Filipino. “And the team’s mindset is slowly changing. Still the two wins we had are nothing compared to the losses we’ve experienced.”“We have to get to the playoffs because that’s where we’ll know how far we’ve come.” Read Next Dave Yu pounces on chance to finally show worth for NU Filipino athletes get grand send-off ahead of SEA Games PLAY LIST 01:27Filipino athletes get grand send-off ahead of SEA Games00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Brace for potentially devastating typhoon approaching PH – NDRRMC LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary MOST READ Fire hits houses in Mandaluyong City E.T. returns to earth, reunites with grown-up Elliott in new ad WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Photo by Tristan Tamayo/INQUIRER.netIt took 14 ill-fated games to tarnish Alaska’s winning tradition in the league where it has won 14 championships in 30 years.But second-winningest franchise are hell-bent on moving on from that debacle which saw them lose 14 straight games spanning two conferences this PBA season.ADVERTISEMENT Frontrow holds fun run to raise funds for young cancer patients View comments
MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Don’t miss out on the latest news and information. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Trump signs bills in support of Hong Kong protesters Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES Sports Related Videospowered by AdSparcRead Next MOST READ Favorites to win, PH triathletes reminded not to be complacent Celebrity chef Gary Rhodes dies at 59 with wife by his side The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Pagasa: Storm intensifies as it nears PAR “I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. Lacson: SEA Games fund put in foundation like ‘Napoles case’ NATO’s aging eye in the sky to get a last overhaul Robredo should’ve resigned as drug czar after lack of trust issue – Panelo View comments
How many of your first-time donors go on to give again? What kind of impact would it have on your fundraising if you could retain more donors each year? We’ve asked two of the best fundraising experts to share their secrets. Join our free webinar on Tuesday, September 24 at 1pm EDT to learn from Jay Love and Tom Ahern as they show you how to create a communication plan that will help you retain more donors and raise more money. Register here.If you’d like to see more long-term benefits from your year-end fundraising and donor acquisition efforts, you do not want to miss this session.Turn First-Time Donors Into Repeat DonorsTuesday, September 24th 2013 1 pm EDT
As a busy organization, it’s rare that you have time to even think about testing your nonprofit email marketing. You’re focused on getting your newsletter or announcement out the door so you can get back to what you do best.But what if running an email marketing test didn’t need to take a ton of time? What if, instead, it could fit in with the work you’re already doing and still provide the insight you need to improve your results?It starts with understanding what you want to test.Focus on testing one thing at a time. If you test more than one element in the same email, it is challenging (and sometimes impossible) to determine exactly what influenced the response.Here are some easy and telling tests to start with:Subject lines: Create two different subject lines for the same email communication. For example, if you’re planning a fundraising event, you may want to test if adding the event date or name to the subject line influences open rates.Long versus short copy: Create a shorter version of your newsletter with teasers and links to your website or blog and another that includes more content within the design of your email.Experiment with CTAs: The call to action (CTA), is one of the most important parts of any email. To help perfect your CTAs and see what’s working, you can test different copy and even experiment with different buttons within your email.Other tests could include the time of day or day of the week you send, with an image or without, and the placement of a CTA button or link.Now, decide how you’ll measure your results. For subject lines, your most effective metric will be open rates. This will tell you how many people saw your email in their inbox and took the next step to open it.For tests within the copy of your email, focus on clicks. This will tell you how many people not only opened it, but who also viewed your content and took some action within the email.Think about what you’re trying to learn. If your goal is to find out how the length of your email or the type of content you include influences donations or registrations, you’ll want to track donations and compare them with previous results. If you’re driving traffic to your website or blog, you can use a tool like Google Analytics to track referral traffic to your site.Once you know what you want to test and how you’ll measure your results, now you can put the test in motion. When it comes to who you’ll send your test to, you have two options: You can either split your entire nonprofit email list in half and send one version to each, or take a random sample and do a pre-test.A pre-test is an excellent way to find out what works before sending an email to your entire list. This knowledge can greatly improve your overall response rate. It also protects you from sending a poor performing email test to a large portion of your list and wasting your efforts. To pre-test, choose a random sampling of 100 people from your master nonprofit email list, then split that group in half and send each half one of the two test campaigns.Once you have everything ready, send your test emails. The great thing about email is that you get your results quickly. Within a 24- to 48-hour period, you’ll know which email communication got a better result. (It takes weeks when testing with direct mail!)Declare your winner, send that email to the remaining members of your list, and watch the results come in.It’s really that simple.Testing your nonprofit email marketing is about listening to your audience—something nonprofits know better than anyone! Let their actions tell you what’s working, what’s not, and what you could be doing differently. This will not only help improve your email marketing but will let you better connect with the people who matter most to your organization and attract more donors, supporters, and volunteers.As Constant Contact’s Content Developer, Ryan Pinkham helps small businesses and nonprofits recognize their full potential through marketing and social media.
Posted on May 16, 2014November 4, 2016By: Katie Millar, Technical Writer, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Some view the rate of Cesarean sections as ubiquitous, others scarce. Either way, rates that deviate far from the WHO’s recommended rate of 15 percent are undesirable and pose health risks to both moms and babies. To highlight this fact, the birth story of the MHTF’s very own Kate Mitchell was recently featured in PRI’s article, “Why are Cesarean sections so common when most agree they shouldn’t be?” From the PRI story:Kate’s birth story“‘I constantly meet women who have very similar experiences to me,’ says Mitchell, ‘where they were committed to having a low-intervention vaginal birth, and their providers were also committed to support them in that, and somehow they still ended up having a C-section. That’s the mystery to me. I don’t understand how that happens… The evidence suggests that a C-section is a more risky route of delivery than a vaginal birth,’ she says. ‘So why are we delivering more and more babies in a risky way?’”Lack of clear clinical guidelines“One problem, experts say, has been a lack of clear guidelines specifying the circumstances under which a C-section is medically necessary, leading to a wide variation in the prevalence of Cesareans across hospitals. A study published in March of last year found that the C-section rates across Massachusetts ranged from 14 to 39 percent, with no differences in the condition of the patients that might explain the variation. ‘It really comes down to a difference in styles across hospitals,’ says Sakala. ‘We need to rein in those differences.’In an attempt to do that, this February the Society for Maternal-Fetal Medicine and the American College of Obstetricians and Gynecologists issued joint guidelines that call on doctors and hospitals to avoid Cesarean sections, even if it means letting first-time mothers remain in labor longer and push harder. The guidelines recommend letting first-time mothers push for three hours or more during labor. They also recommend using forceps to get the baby out vaginally.”Kate’s story is not uncommon. While the under medicalization of birth is a problem in many countries, so is over medicalization. A combination of legal, clinical, and cultural factors have brought us to a dangerous new normal for birth. To review the implications of an increase in Cesarean sections on maternal health and rights, see our previous post.Share this: ShareEmailPrint To learn more, read:
Want to know a secret? There’s a trick to crafting the perfect marketing message for your nonprofit. Put your audience first.We all know people who are all about “me, me, me.” We tolerate them when we need to, but we avoid them as much as we can. On the other hand, we gravitate towards people who show interest in our lives, while also sharing information about themselves. It’s a reciprocal relationship that feels good.Crafting a message for your nonprofit follows the same rule of thumb. “You” marketing centers around your organization. “Me” marketing focuses on the benefits of what you are offering to people. How do you speak to their needs? How can you be of service to them?Craft Your MessageThese simple touchstones will help you create campaigns that are Connected, Rewarding, Actionable, and Memorable (CRAM), so you can catch your donors’ attention.Connect to things your audience cares about; such as making a difference, being part of a community, feeling good about themselves, feeling heard, etc.Reward people for taking action, both emotionally and tangibly. The most effective rewards are immediate, personal, credible, and reflective of your audience’s values.Action that is specific, easy to do, and measurably advances your mission offers an immediate sense of gratification.Memorable campaigns are unique, catchy, personal, tangible, desirable, and closely tied to your cause.Once they’ve taken action, thank them for participating. Encourage them to tell their friends about their support of your campaign or organization by providing a link to share on Facebook, Twitter, and email.OK, that’s one secret. Want to know the other three? Check out Insights, our new line of fundraising resources. These short bursts of information offer quick tips on how to make your nonprofit marketing and fundraising a success.Download 4 Essential Nonprofit Messaging Secrets today!