ENTERTAINMENT: The Rugby World Cup is starting to warm-up and at Sister Sara’s we’ve got everything you need to enjoy all the action.We’ll have LIVE action from every game all weekend on our multiple screens all over the bar – including the crunch clash between Ireland and Romania on Sunday. What better way to kick-off your weekend after a tough week at work than relaxing with a cold pint and a nice slice of pizza.Management at Sister Sara’s have teamed up with Four Star Pizza to give patrons some cracking offers.We’ve got all the ‘bases’ covered for our punters at Letterkenny’s No.1 super-pub Sister Sara’s.Tonight, we’ve got karaoke and that will get you in the party mood for the weekend. On Saturday, we’ve got LIVE sport from the Rugby World Cup and the Barclays Premier League.Later that night we’ll have the super-pub disco with the one and only Marty Curran.Then on Sunday, we’ll have drink promotions on offer for Ireland’s clash with Romania as the boys in the green look to build on their impressive opening day win over Canada.If you’re out and about this weekend – make sure and drop into Sister Sara’s and get the party started!ENTERTAINMENT: KICKSTART YOUR WEEKEND WITH A PINT AND PIZZA AT SISTER SARA’S was last modified: September 25th, 2015 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:EntertainmentFeaturesnews
Katrina-Salman’s split story might have done the rounds but the two still remain good friends.This is why Katrina was spotted visiting Sallu to wish him for his birthday, two days in advance. This year, Salman celebrated his birthday in Dubai with family members.Kat took out time from her shooting schedule to wish ex-beau before he went for the trip.Though the rumour of their split is rife, the two have maintained a cordial relationship.Kat and Sallu shared several jokes when Kat appeared on Bigg Boss to promote her film Tees Maar Khan. Kat was sporting enough to smile while Salman joked about Ranbir Kapoor on the show.Katrina and Ranbir are said to be a promising Bollywood pair. But now we hear that Katrina has distanced herself from Ranbir.After Power did not take off, director Rajkumar Santoshi thought of approaching his hit romantic comedy, Ajab Prem Ki Ghazab Kahani, pair. He approached the stars of the film with a script to make a sequel, calling it Ajab Haseena Ghajab Deewana . But Kat cited dates issues and turned down the offer.The million dollar question now is whether Kat refused Santoshi’s film because of Ranbir’s closeness with hottie Nargis on Rockstar’s sets or the old flame between her and Sallu has been rekindled.
Oil plant explodes in Pampanga town Don’t miss out on the latest news and information. MOST READ Didal, Fil-am reach Tokyo qualifiers semifinals ‘We are too hospitable,’ says Sotto amid SEA Games woes PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Former Kaya Iloilo midfielder Miguel Tanton could turn out to be Ceres’ marquee signing as he’s set to fill the void to be left by Ott who, sources said, will be playing in the Thai League 1 next season.The League 1, commonly known as T1, is Thailand’s premier football competition contested by 16 clubs and operates on a system of promotion and relegation to League 2.A key cog for Kaya since 2015, Tanton, a midfielder, was part of the 23-man squad of the Azkals in the AFC Asian Cup in the United Arab Emirates.A versatile player who can play at midfield or in central defense, Villanueva proved instrumental in the Azkals’ qualification for the Asian Cup, but was unable to crack the squad of coach Sven Goran Eriksson.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsDe Bruycker played in the 2017 Southeast Asian Games in Indonesia while it will be Marasigan’s second stint with Ceres, which he played for in 2015.The Busmen begin their campaign on Feb. 5 when they take on Yangon United of Myanmar in the preliminary round of Champions League qualifying at Panaad Stadium in Bacolod City. The winner of the match will take on Thai club Chiang Rai United in the next round. SEA Games hosting troubles anger Duterte Grace Poe files bill to protect govt teachers from malicious accusations Private companies step in to help SEA Games hosting Sports Related Videospowered by AdSparcRead Next Bracing for an uphill climb in the AFC Champions League starting next month, Philippines Football League (PFL) champion Ceres-Negros added depth and quality to its squad after signing four new players for the coming season.Anticipating the move of stars Patrick Reichelt and Manny Ott, who are reportedly set to sign for clubs overseas, the Busmen signed former Davao Aguilas players Dylan De Bruycker and Dennis Villanueva as well as Angelo Marasigan from Global FC.ADVERTISEMENT US judge bars Trump’s health insurance rule for immigrants View comments LATEST STORIES Oil plant explodes in Pampanga town Lacson backs proposal to elect president and vice president in tandem
What other advice would you suggest when creating successful email offers? Learn how to generate more inbound leads using SEO, blogging, and social media. The title has to be succinct, but also crystal clear. Inbound Lead Generation Kit How many spam emails do you open that say something like “Free Yacht Just Click Here”? Probably very few, but I bet the email saying “Getaway in the South of Spain” grabs your attention quite a bit more often ( Jetsetter does a great job of this). 2) A Solid Offer (3 minutes) We recently found out that A common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you’ve got nothing. Spend the most time of your 10 minutes around your sexy, clear title. 1) Witty Title (4 minutes) 4) Send It and Forget It (1 minute) Here is a great example and proof that the title caused me to open it: Make it personal and make it count. The more customization in the email itself the better, greeting by first name if your program allows is excellent. If not, don’t sweat it, focus more on what they find within the email body itself. When you get to the body trim the fluff and give just enough information for someone to know what they are getting. An example is one HubSpot launched last week for one of our webinars around lead generation; simple, sweet and letting you know what you will be spending 45 minutes on: sex sells on Facebook If you have the right methodology, creating a killer email offer can become less painful. Try Following the steps below the next time you sit down to create an e-mail offer. for tips and tricks to drive more leads and business to your site. If you want a prospect to open your email then it all comes down to the right title. Originally published May 20, 2010 3:00:00 PM, updated October 20 2016 Photo Credit: This simple change can be incredibly effective, a recent customer of mine had previously never used landing pages or content on their site for simple email marketing. By taking an old white paper that was buried on the site and distributing it to a small portion of their database a lead goal of 3 was achieved in 2 minutes with nearly 30 leads coming in over 24 hours. Their lead goal was 50 a month and simplicity got them 30 in one day. sindesign 3) Make It Easy To Convert (2 minutes) , well we probably could have guessed that, but it is important to make your e-mail titles sexy and compelling. Download the free kit Topics: Opening the email to find an applicable offer inside should be said without being said, the key here is to make sure your e-mail links to a landing page that includes a few key elements. The most important element is a clear path for people to follow in regards to what the offer is, how it will benefit them, and what YOU want them to do, such as filling out a lead conversion form. Ron Popeil, the infamous infomercial rotisserie king, knew the way, you really do have to set it and forget it. It’s gone, so stop thinking about what you could have done differently or perhaps better. Instead, take a minute, step back and think about what you can do to improve future offers. Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Twitter interface is the integration Check out this video of the new Twitter.com: While many other subtle changes have been mentioned of images and videos in streams. Twitter is partnering with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube to display content from these services directly on Twitter.com. Twitter just became a little more like Facebookand other social networks with the incorporation of multimedia into user streams. However, Twitter is still a different type of network and users interact with each in different ways. Twitter is about discovering new people and information. By adding multimedia into the new design, Twitter.com reinforces the need for marketers to become content creators. These changes demonstrate that text isn’t the only method for telling a story online. Originally published Sep 15, 2010 11:10:00 AM, updated October 20 2016 Marketing Takeaway about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers. What do you think of the new look of Twitter.com? As a marketer using Twitter and other social media sites to interact with customers, it will be important to create interesting multimedia content and distribute it via services, like those the Twitter media partners listed above, to ensure that content is easily consumed on Twitter and other social networks. Twitter.com Topics: users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. As you can see from the screenshots and video below, besides design changes, the major improvement to the new Twitter Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published May 24, 2013 2:00:00 PM, updated April 04 2017 Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.But then I changed my tune when I saw the potential for a fun marketing activity — Facebook Chats! Similar to a Twitter Chat, a Facebook Chat is a scheduled time to, well, “chat” with a group of people about a particular topic on Facebook. With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post. Users could reply to comments, Like comments, and make it immensely clear who they were responding to and which point they were addressing.Shortly after this light bulb went off, we hosted four Facebook Chats — we wanted to get the kinks out before we shared it with you — and now we’re ready to explain how you can host your own. Settle in to learn how easy it is to host a Facebook Chat for your business.One More Time … What’s a Facebook Chat?A Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. For example, during the first chat we posted a photo of our Social Media Manager and told folks they could ask her anything about social content, and for the rest of the hour, questions came flooding in. Our social media expert was then able to respond using the Facebook reply feature on comments. Here’s a wireframe of how this looked during our promotion of the Chat:Four Key Components Needed for an Effective Facebook ChatNow that we’re on the same page, let’s review what you would need to host an actual chat.Goal: Why is this chat taking place in the first place? Are you trying to increase engagement on your page? Are you looking to grow your Facebook reach? Do you want to help promote a particular campaign you’re running?Topic: What will people be discussing in the chat? Will it need a subject matter expert to moderate and answer questions, or will your social media manager suffice?Call-to-Action (CTA): Your chat should have a clear next step. Whether that’s following your page on Facebook, reading a blog post on more relevant content, downloading an ebook, or accessing a discount code to an event, make sure you’re giving those who engaged with you a destination to head to next.Tracking Token: If you include any links in your chat, they’ll help you gain insight into the success of your chat if you include a campaign-specific tracking token. This will tell you how many visitors, leads, and customers were driven over time with your chat as their first touch, or influencing conversion event. Our tracking code was as follows: /?utm_medium=social&utm_source=facebook &utm_campaign=facebookchat8 Simple Steps to Hosting a Facebook ChatWith that in mind, here’s how to host your own Facebook Chat.Pick a topic. You’ll obviously want to pick a hot topic that your audience cares about. At HubSpot, we’re asked about our content creation process often, which is why we held our first Facebook Chat on that subject.Pick an expert. Ask someone at your business, or in your network, who has deep knowledge on the selected topic, to be your chat expert. This person should be able to quickly respond to the questions that emerge. Facebook Chats are live, which means scripted responses won’t fly.Promote the date and time. Give your fan base at least a day’s heads up as to when the chat will be held. Unlike a workshop or webinar, there’s no form to fill out or ticket to purchase with a Facebook Chat, so folks can just jump right into the conversation.Create a dedicated web page. This page should host information relevant to the chat, whether that’s just relevant chat information, or a specific content offering you want to give attendees. If you want to provide a content offering to help generate leads, you’ll want to make this page a landing page with a form.Create a campaign tracking token. As mentioned earlier, use this tracking token every time you promote the dedicated landing page so you can track and measure chat impact on your overall marketing.Host the chat on a status update. Post about your chat topic on Facebook at the beginning of the chat, and make it clear that attendees can simply comment with their questions on the status update itself. Then have your expert reply to the comments with the Facebook reply feature.Monitor the conversation. Even if you have an expert responding to questions, ensure someone is available on that chat acting as a more neutral moderator. There will be questions that your expert may not have time to attend to, or may not be suited to respond to, so you can help out by linking to relevant resources (include that tracking token!) and responding where possible.Measure the impact. Use the campaign tracking token to look at how the chats performed. You can also dig into your Facebook Insights to see how that particular post performed compared to your other Facebook posts.What We Learned About Hosting Facebook ChatsAfter hosting four chats that first week of April, we found a few immediate things that might help you to know before you host your own chat.Responding in real-time ain’t easy. It’s hard to predict what kind of questions you’ll hear on the chat, or what people will say. Make sure your expert is able to handle quickly responding to diverse questions. He/she will need to not only be comfortable speaking on the fly, but able to respond eloquently when doing so.Facebook comments do not operate in real-time. Even though you’re responding in real-time … Facebook is not. After you respond to a question, you’ll have to refresh your browser to load the latest comments and replies on the chat.You may not get to every question. As helpful as you’d like to be, you may not be able to answer every question. Due to the time it takes to respond to a single question, you may miss questions that emerge while you respond. Try your best to interact with fans, but realize you may have to regretfully miss some — otherwise you’ll be on Facebook all day!Others will jump in to help. Fortunately, the world is full of brilliant minds. You may notice some users jump in simply to respond to the questions people are putting forward. Welcome these folks! Don’t be afraid to thank them for helping respond, and share your thoughts on their responses, too.If you’re ready to try a new content format on your Facebook Page, try a Facebook chat! Feel free to share your learnings after, too. This could be the beginning of something new! Topics:
Solution: Even if your site is mobile responsive, which means it adjusts itself to fit the screen of any mobile device or tablet, communicating what you do to your visitors should be a top priority. Having a captivating image and a short text overlay of your mission statement is a great idea for space above the fold (what you see first without scrolling down) of your website. The text should be short and sweet (i.e. the length of a tweet).Just because your current consitutents and your staff know what your organization does, doesn’t mean you should ignore stating the obvious for your new visitors.Problem #2: I can’t easily find how my donation will impact the mission. Soluton: Make sure your content is easy to scan. Blocks of paragraphs turn visitors off and are usually never read in full, anyway. Make the content on your homepage short, sweet, digestible, and even visual (with images or videos). Try to break down the important points into bullets to engage vistiors faster.Has your organization taken the next step to optimize your website for mobile?Image credit: mikecogh Solution: Whether your website is mobile responsive or not, make sure your text is big enough to read. There are a number of products that allow you to adapt your current website to fit all mobile devices to minimize this problem. If visitors can’t read about your mission, how are they going to be able to understand what you do and how they can impact your mission?Problem #6: When you do give me information, you’re overloading me with text. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 14, 2013 3:00:00 PM, updated February 01 2017 Solution: Below your mission statement on your homepage, or at least as one of the first tabs in your navigation, should be an explanation of what a donation would do for your mission. This could be as simple as equating a dollar amount to something tangible.Or, you can show highlights of your impact from previous years. If you have fundraisers or volunteers, share their stories, or record one for a video, and feature it on the homepage. Make sure to include how that individual’s contribution impacted something specific. If you have project sites across the country or the world, use Google Earth Outreach, which allows you to create a map of your project locations with Google Maps and embed it on your website. This is a great way to show physical proof of your organization’s work.Problem #3: You’re asking me to donate before you tell me what your organization does. Solution: You wouldn’t ask someone to marry you on the first date, so why ask someone to donate before giving them more information about your organization? Priming your new audience with content about you and even your supporters is a great way to break the ice. Feature stories from your blog on your homepage to keep your content up to date. Keep your donate button in the top navigation or under a tab called “Ways to Give.” But don’t have it be the first thing people see when they view your site on a mobile device.Problem #4: I can’t find your About Us page easily. The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.You do not want to ignore this channel of increasing traffic.When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience. Try to avoid these six problems when redesigning or updating your nonprofit’s website.Problem #1: I don’t understand what your organization does. Mobile Optimization Solution: Have your About Us page be the first tab in your navigation. Remember, not all of your visitors know about you. What if they’re coming from a link on, say, your friend’s social media profile? For any new traffic, it’s the first place your new visitors want to go to learn more about your organization, staff, and board members.Problem #5: The information you do provide about your organization isn’t legible.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Request information. Visit us. Apply now. Go to any education institution’s admissions page, and you’re likely to see these calls-to-action. Click one, and chances are you’ll be taken to a lengthy inquiry form where you’ll be asked to provide a litany of personal information.A Brief History of Secret Shoppers and Stealth ApplicantsAt some point in the history of online marketing in education, these conversion opportunities became industry standard. While there is nothing inherently wrong with them – if a prospective student or parent is willing to provide their information for any of these, let them! – they appeal only to the “lowest hanging fruit” in the marketing and admissions funnel. For many prospects, and especially ones who are just beginning their research process, these offers are mistimed, and not compelling enough to drive an inquiry submission. As a result, these prospects don’t click the call-to-action to fill out a form, and instead become “secret shoppers” or “stealth consumers.”When it comes to secret shoppers, the best case scenario is that they become stealth applicants – prospects who enter the funnel at the point of application. Unfortunately, these applicants have not been properly nurtured, may not have received what they need to make an informed decision about a program or institution, and often yield at lower rates than students who have had the opportunity to be properly engaged and educated. As any enrollment management professional can tell you, they also make projecting enrollment much more difficult.The worst case scenario, and often the most common one, is that these prospects will poke around for information on an institution’s website, not find what they are looking for, and leave without ever engaging with a member of an institution’s staff.Reach Prospects That Are Not Yet “Admissions Ready”Developing new content, or repurposing existing content, into appealing and appropriately timed conversion opportunities aimed at prospects who are not yet “admissions ready” can be a solution. To target students who are at the beginning of their search, this content should be informational and have broad appeal. The subjects should be aligned to an offering of the institution or program (it would not make sense for a culinary school to have content around the benefits of a career in nursing), but they should not be promotional materials either.Some examples of this type of content include:Readiness checklists“How-to” guidesSubject matter ebooksCareer guidesIndustry information…And Give Them Opportunities to ConvertWhile creating these compelling content offers is great, it is only the first step in the inquiry conversion process. Making this type of compelling content easily available to prospects, and properly gating it with informative landing pages and forms requiring an appropriate amount of personal information allows schools to grow their inquiry base by drawing would-be secret shoppers into the funnel.When delivering the content, it is important that it is not available only on lightly travelled pages, or hidden among a series of pages that can only be found through extensive site navigation. Content that appeals to prospects who are just “dipping their toe in the water” as it relates to their search should be easy to find on the pages of the site prospects frequent. This will make useful information front and center for them, and drive more inquiry conversions for admissions, allowing for appropriate nurturing activities to take place. Originally published Dec 4, 2014 11:00:00 AM, updated February 01 2017 Topics: Education Marketing
If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. In this article, you will learn what stages a parent goes through when selecting a new child care facility and discover fresh marketing techniques proven to help you boost enrollment immediately with inbound marketing.The Parent’s JourneyLet’s face it, selecting a daycare can be a stressful process for parents. Families are seeking a community or facility to entrust their children’s future in and it’s your job to establish an authentic connection with them on why that future is with your daycare. The key for accomplishing this is through understanding the parent’s journey and providing a meaningful experience to help attract, convert, close, and delight more families to your child care center.We’ll be translating the traditional buyer’s journey into various stages and examples of what a parent goes through when selecting a daycare. If you’re looking to significantly boost your enrollment, you need to be capitalizing on all stages of the parent’s journey to ensure you’re building a solid pipeline of opportunities from the past, present, and future.Although this is not always a linear path, it is important to understand these stages in order to effectively market and nurture them down the funnel. Awareness StageThe awareness stage is the first step in the parent’s journey. This is where initial research and general education is gathered to help inform the parents of their options. An example of a buyer persona in this stage would be a pregnant mother who is researching the options between staying at home, taking her child to daycare, or hiring a nanny. This is often referred to as the ‘emotional’ stage. The buyer may not even realize that there is a problem to solve, but they are impacted in some way and looking for help.As a child care provider, it is important to establish an early connection and relationship with the parent-to-be as an informational resource that is there simply to help with common questions and to provide general information for topics that are fairly new to them. It’s key to position your brand as helpful and informative. Remember, these are future prospects that are simply looking to become more educated and are still gathering facts and information to help them establish a criteria of what they will be considering at a later phase.Recommended marketing tactics: Blogging topics such as “Benefits of a daycare vs staying at home.”FAQ items to provide general information and commonly asked questions for new parents.Infographics outlining the advantages of early child development from a daycare.Trend reports and statistics of the value of child care development through areas of education, socialization, stimulation, and general child development.Checklists and sample timelines of when they should be considering their options.Marketing techniques to nurture the parent to the next stage of the journeyNow that you’ve provided wonderful and informative resources for the parents, it’s time to start considering how you can know when they are ready for the next stage of their journey. There are numerous ways to accomplish this, but here are a few recommended approaches.Gather an email right away. This allows you to start generating a profile on the parent and monitoring their progress and activity with your brand. Examples: subscribe to our new parent newsletter, download our new parent guide, subscribe to our blog, download the child development trends report, etc. Survey the prospect. This doesn’t have to be a traditional form survey, but you can create follow up tactics that will help us designate the parent’s answers through various actions. Examples: Tactics/Topics to try: email focused on things to consider for child care when going back to work, blog articles related to consideration stage topics, ebook downloads for evaluating considering a daycare vs hiring a nanny.Organize your contacts in smart lists. Based on the actions these parents are taking with your follow up tactics, make sure you are creating workflows that will help accurately track what leg of the journey the prospect is currently in. You don’t want to be selling a parent who isn’t ready to make a decision, and you don’t want to be educating someone on topics that isn’t relative to them anymore. Education Marketing Originally published Mar 18, 2015 11:00:00 AM, updated July 28 2017 Delight StageNow that the parents are your customers, your job doesn’t end. Keeping your families loyal to your daycare is a key objective for retention. This is known as the Delight Stage, where your brand can recognize your customers through various marketing techniques to help keep them happy, engaged, and satisfied with their decision. Loyal customers are 10 times more likely to refer your daycare than those who aren’t continuously engaged with your brand. This stage is often neglected and it’s a key opportunity for continuing to grow your business through referrals and a stronger retention rate.This stage is typically referred to as the re-assurance stage. Most businesses forget how important it is to continue to engage and delight their customers after they have purchased. Without that extra reassurance that you are still a partner in their life decision, you may loose them to the next daycare that engages them newly. Recommended marketing tactics: Social Media by staying active and providing relevant and enjoyable news about your facility and community.Parent’s Newsletter to keep the parents abreast on what’s new.Referrals can be a great resource for growing your daycare enrollment with the help of your loyal customers.Requesting Testimonials from the top parents and ask if you can feature them on your website.Parent Reviews are important opportunities for displaying the ratings that other families have given your daycare. Consideration StageOnce the parents have made the decision that they are going back to work and/or are in need of care for their child, this is when the consideration stage begins. This would typically involve a parent who is now considering what the important criteria are for what they want for their child from either enrolling their child in a daycare or hiring a nanny. Your daycare should continue to help educate and guide the parents without “selling” them directly. This can be accomplished by enabling your website to provide relevant content and advice on what they should be considering.This stage is our problem solving stage. The parent has realized that there is a problem associated with their emotional search and they begin to look for solutions available to them.Recommended marketing tactics: Blogging topics such as “Advantages of a daycare vs hiring a nanny.”Comparison white papers to assess the evaluation criteria for the parents options.E-Books outlining the top reasons to enroll your child in a daycare.Webinar to provide pre-recorded or live discussions on the advantages of enrolling your child in a daycare over alternative child care.Case Studies of real families who were on the fence when considering their options.Techniques to nurture the parent to the next stage of the journeyYou still needed to be committed to helping these parents research and understand their options during the consideration stage. Helping build an authentic connection with these parents will give you an incredible advantage for when they are ready to make a decision.Provide a follow up E-Book. A great way to know when someone is moving into the decision phase is to provide them with a follow up E-Book on “How to select the right daycare for my child” or “Free evaluation checklist for selecting a daycare.” Track to see if they click the call-to-action and download these resources.Email them additional blog articles. Provide resources in your email follow ups that are related to blog topics inside the decision phase. If the parent has moved on to gravitating to these articles they are getting much closer to the next stage.Additional surveying. Some great examples would be to survey the parent and ask them to select the most important criteria for their family such as: location, hours of operations, price, curriculum, activities, etc. Not only will this help identify if they are ready to be moved into the next phase, but you have flagged motivational drivers that can be important for qualifying the prospecting parent. Decision StageThe Decision Stage begins once the parents have made the commitment to enrolling their child in a daycare. They have finalized the criteria that are important to them (location(s), hours of operation, price, curriculum, activities, etc.). This is where most marketing and advertisers focus their initiatives, but if you have been successful with helping and educating the parents through the awareness and consideration stages, they will be much more likely to consider your daycare because of the brand loyalty that you’ve created. In this stage, you can position yourself through your unique value proposition (UVP) and why the consumer should consider your daycare now that they are “sales ready.”Logic and justification drive this stage for our parents. They are ready to choose and since they view you as a trusted resource, your chances of winning their loyalty and your business is higher than your competitors.Recommended marketing tactics: Schedule a tour is the ultimate action a prospecting parent can take with your daycare. Provide a clear call-to-action which leads to a conversion form for scheduling a tour of your facility.E-Books to continue to help provide resources for these parents on key decision factors when selecting a daycare.Live Webinar can be a great alternative call-to-action if the parent is not ready to schedule a tour. This can create a strong connection with your staff and the parents.Take a Virtual Tour by providing a video walk-through of your facility, classrooms, and staff. Video Testimonials to showcase the values that are important to your daycare and community. These videos can be of other parents providing real-world testimonies of their experience with your daycare.Live Chat offers a great way of answering common questions with parents who may be on the fence. Live chat is an easy website implementation, but it does require operational maintenance and it’s own strategy.Social Media is an incredible outlet for connecting with parents and showcasing your brand’s values and culture. Topics: Hiring for ExperienceOur inbound marketing agency works with clients in early childhood education who are passionate at what they do. However, we’ve discovered that most child care centers have not been trained on how to effectively market their organization to maximize their ability to attract, enroll, and retain families. Working with a child care marketing firm provides you with the flexibility of running your business while allowing an experienced team of marketers maintain your brand’s online presence. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack