27 September 2010The successful hosting of the 2010 Fifa World Cup has done wonders for South Africans’ national confidence and the country’s image abroad, according to pre- and post-tournament surveys commissioned by Fifa.“These findings highlight what we felt all along, that hosting the event in South Africa would prove to be a huge success,” Fifa secretary-general Jerome Valcke told a media briefing in Johannesburg following a 2010 Fifa World Cup Organising Committee board meeting on Thursday.“South Africa’s success has created a new benchmark.”Perceptions abroadAccording to the post-tournament survey results, released last week, 84 percent of international guests rated South Africa in an even more positive light after the World Cup than they had done before.Almost three-quarters of international visitors polled said they were visiting South Africa for the first time. Fans stayed in the host nation for an average of 12 days and combined their stays with other tourist activities.About 83 percent of international fans polled said they would return to the country, while 94 percent said they would happily recommend a visit to South Africa to their friends and family.Another aspect rated highly by the international fans was the extent of South Africa’s preparations for the tournament.The country’s 10 World Cup stadiums, all of which were either newly built or renovated for the event, were appreciated by 99 percent of visitors – a clear show of gratitude for the efforts made by the thousands of workers involved in the event’s construction phase.Perceptions at homeThe post-tournament survey results also showed a major lift in South Africans’ national confidence, with 9 out of 10 South Africans feeling their country had a stronger sense of self-belief, while 87 percent felt more confident in the nation’s capabilities.The proportion of South Africans who felt that crime would be an issue for international visitors to the country plummeted to 27 percent post-tournament, compared to 66 percent when Fifa conducted its pre-tournament survey in December 2008.The overriding emotion reflected in the post-event survey was that of pride – mixed with a touch of defiance. About 91 percent of South Africans said they were proud that their country was able to prove the doubters wrong.When asked in 2008 whether they thought the World Cup would be able to bring the South African people even closer together, 75 percent of those asked had said they believed this was possible.Post-event findings suggest that the event had strengthened this sentiment, with 91 percent of South Africans saying their country was now more unified.BuaNews
Share Facebook Twitter Google + LinkedIn Pinterest By Jerry HagstromDTN Political CorrespondentWASHINGTON (DTN) — After months of campaigning for the U.S.-Mexico-Canada Agreement (USMCA), the impeachment inquiry into President Donald Trump could derail the trade deal.The White House and Senate Finance Committee Chairman Chuck Grassley, R-Iowa, signaled Tuesday that the House Democrats’ impeachment inquiry might mean that Congress will not take up approval of USMCA.Grassley said, “If Democrats use impeachment proceedings as a basis to not act on policy that will directly benefit Americans like the USMCA or lowering prescription drug prices, that would prove they’re more interested in politics and opposing the president at all costs than serving the American people.”Stephanie Grisham, the White House press secretary, issued a statement that, “In a far departure from all of the work and results of this president, House Democrats have destroyed any chances of legislative progress for the people of this country by continuing to focus all their energy on partisan political attacks.”“Their attacks on the president and his agenda are not only partisan and pathetic, they are in dereliction of their constitutional duty,” Grisham said.Just over the past two weeks, farm groups and former secretaries of Agriculture had held events in Washington encouraging House Speaker Nancy Pelosi, D-Calif., to bring the new trade deal to the floor. Agricultural groups see USMCA boosting exports to Canada and stabilizing trade with Mexico, two of the top markets for agricultural exports.The vast majority of Democrats on the House Agriculture agree with Pelosi’s decision to begin a formal impeachment inquiry against the president, but House Agriculture Committee Chairman Collin Peterson, D-Minn., said that he fears the impeachment inquiry will be “a failed process.”In a statement from his personal office, Peterson said, “I believe it will be a failed process that will end up even further dividing our country and weakening our ability to act together on issues like passing USMCA [proposed U.S.-Mexico-Canada Agreement on trade], containing foreign threats and growing our economy.”Rep. Abigail Spanberger, D-Va., a freshman who chairs the House Agriculture Conservation and Forestry Subcommittee, was among the seven freshmen from moderate swing districts who led Pelosi announce the impeachment inquiry.Spanberger, a former Central Intelligence Agency officer, and six other House freshmen wrote an opinion column published in The Washington Post charging that if Trump used his position to pressure the government of Ukraine to investigate former Vice President Joe Biden, these actions “represent an impeachable offense.”The Cook Political Report has declared Peterson’s re-election race to be a toss-up. David Wasserman, the Cook Report House editor, said the organization also ranks Spanberger’s re-election race as a toss-up.The New York Times reports 205 members of the House of Representatives support the inquiry, all but one are Democrats. The list of those supporting the inquiry includes a number of members of the House Agriculture Committee.Spanberger represents suburban and rural areas west of Richmond. The House leadership’s decision to make her a subcommittee chair was unusual for a freshman and viewed as a way to shore up her support.Of the 26 Democrats on the House Agriculture Committee, at least 20 have announced their support for the impeachment inquiry.Jerry Hagstrom can be reached at firstname.lastname@example.orgFollow him on Twitter @hagstromreport(CC/BAS)© Copyright 2019 DTN/The Progressive Farmer. All rights reserved.
The Punjab and Haryana High Court on Monday admitted the appeal filed by Dera Sacha Sauda Chief Gurmeet Ram Rahim Singh, who is serving 20-years jail sentence, challenging his conviction by the special Central Bureau of Investigation in two counts of rape of female followers.A division bench of Justice Surya Kant and Justice Sudhir Mittal while admitting the appeal issued issued notice to the CBI.Ram Rahim’s lawyer, S.K. Garg Narvana pleaded before the court that in the wake of all the Dera properties having been attached, his client was not in a position to pay ₹30 lakh – the amount which the CBI court has asked to pay as a fine to the rape survivors. “Also my client – Gurmeet Ram Rahim has renounced the world,” he said.The court, however, directed Ram Rahim to deposit the compensation amount, within two months at a nationalised bank in the CBI Panchkula court’s name. The court said that the amount will be kept in the bank till the case is pending and would be paid only after the court’s direction.
Not just Uttar Pradesh, focus on capturing power in Delhi as well: this was the advice Samajwadi Party (SP) founder Mulayam Singh gave to party workers and leaders as he entered the 81st year of his life on Thursday. While his public appearances have decreased over the past one year, party workers still look up to the Yadav patriarch as a guiding light and a potential prime ministerial candidate, especially as the crucial 2019 Lok Sabha election approaches.Mr. Singh has in the past made his PM aspirations known to all.“Yours eyes must be set on Delhi. Delhi is everything, keep that in mind… You must resolve to create such a situation that no government can be formed in Delhi without the SP,” Mr. Singh told a gathering at the party office on the occasion of his birthday.The SP founder even asked party workers to organise public meetings for him at the local level so that he could join in the campaign.Mr. Singh reflected on his career and how the SP formed the government in Uttar Pradesh four times and become part of the Centre twice, despite being underestimated as a “party of one district”.However, he said that “some leaders” broke away from the party after creating strife and causing damage, and now it was up to the youth to unite and strengthen the party ahead of 2019. Mr. Singh did not name any leader, though it could be speculated if he was referring to his younger brother Shivpal Singh Yadav who, after a long family feud, especially with his nephew Akhilesh Yadav, formed a separate outfit recently. Akhilesh and Shivpal, however, have been locked in battle to claim Mulayam’s political legacy. The patriarch has so far enacted a balancing game.While SP leaders cut a cake and celebrated his birthday at the party headquarters, his son Akhilesh, along with his daughter and son, called upon him to wish him, before he headed out to campaign in Madhya Pradesh. “He taught us all to walk on Gandhiji’s path of truth and non-violence and to follow Lohiaji’s principle that in order to defeat the evil, we must first recognise it, and that trust is the biggest asset of human relationships,” Mr. Akhilesh tweeted.On the other hand, Shivpal Yadav’s party organized a session on “Socialism and Secularism” in Lucknow, while he himself attended a ‘dangal’ (wrestling contest) organized in Safai as tribute to his elder brother. Mr. Singh is a former wrestler. Saifai is the native village of the Yadavs in Etawah district.
FIFA 2014: German team that lifted the World Cup is emblematic of a country that has shed its horrid past
German players celebrate after winning the FIFA World Cup.Rainer Fassbinder’s classic 1979 movie The Marriage of Maria Braun is an allegorical tale about the moral complications and emotional cover-ups that surround Germany’s re-emergence as a strong state after World War II. Set between the war and 1954, the film’s,German players celebrate after winning the FIFA World Cup.Rainer Fassbinder’s classic 1979 movie The Marriage of Maria Braun is an allegorical tale about the moral complications and emotional cover-ups that surround Germany’s re-emergence as a strong state after World War II. Set between the war and 1954, the film’s heroine, Maria, thinks she has lost her husband at war, becomes the darling of a victorious American GI, kills him when the husband returns alive from the front, becomes the mistress of a wealthy industrialist as the German economy recovers, inherits his fortune in the 1950s and is set to be reunited with her first husband and about to live a life of luxury when she is suddenly killed in a gas explosion at her home.The explosion is the final scene of the film, and as the credits run one can hear football commentary for the 1954 World Cup final where West Germany won their first championship. ‘Deutshland ist Weltmeister’ screams the delirious commentator-while in the shot we see Maria Braun’s home go up in flames, her short life with all its sad secrets over, a new country reborn which can forget about the sins and complications of the past, rising again on the wings of the Wirtschaftswunder, ‘the German economic miracle’. In Germany, the World Cup is always about much more than just football.Germany first fancied themselves with a shot at the World Cup in 1938. After Adolf Hitler’s Anschluss of Austria excellent Austrian players were incorporated into a ‘Greater Germany’ team (though perhaps the greatest Austrian player of all, Matthias Sindelar, refused to take part in the Hitler-Mannschaft [football team] and went on to commit suicide in 1939). As with other areas of Nazi sports, the German football team had a strong ideological dimension, meant to prove Aryan superiority over inferior races. However, the German team had only managed fourth place in the 1934 World Cup, and were knocked out by minnows Norway in the 1936 Olympics. 1938 was meant to right all this-only for the Germans to draw 1-1 in their opening game against the Swiss in their first game, and then humiliatingly knocked out 4-2 in the replay.advertisementBut the tournament had some solace for fascism: Benito Mussolini’s Italy beat Hungary 4-2 in the final to win their second World Cup on the trot (football was much more important to Mussolini than Hitler, who saw more value in boxing and individual sports).West Germany were barred from taking part in the 1950 World Cup, and the 1954 edition was the first time the national anthem was played at an international sporting event since the War (though the stanza about ‘Deutschland Uber Alles’ was cut). In the final, the German team were expected to be defeated by the all-conquering Hungarian team lead by the greatest player of his generation, Ferenc Puskas; the Hungarians had already thrashed them in a qualifying round. But after the Hungarians streamed ahead 2-0, the Germans pulled the game back to 2-2. They had no stars like Puskas but the weather was on their side: it was raining heavily and the Germans had the advantage, thanks to a new type of boot with innovative screw-in studs designed by a little-known company called Adidas. The Germans scored again after the break, and Puskas had a late equaliser ruled out for off-side. In Germany the match became known as the ‘Miracle of Bern’, the triumphant sporting symbol of Germany’s ‘Economic Miracle’. West Germany’s next World Cup Final win came in 1974 when they again managed to get the better of the greatest player of his generation, Holland’s Johan Cruyff, with a tenacious team display. But the most important political game in the 1974 World Cup had actually come in the first round, when West Germany played East Germany in a showdown between Communism and Capitalism. The tournament was overshadowed by the Cold War: the USSR had dropped out after refusing to take part in a match against a Chile where the US-allied General Augusto Pinochet had just ousted the Soviet sympathetic Salvador Allende in a coup d’etat; there was intense security as Germany was terrorised by the ultra left group Rote Armee Fraktion. The West Germans were clear favourites in their game: they were European Champions, with a core from the European Champions Cup-winning team of Bayern Munich, captained by Franz Beckenbauer. But the East Germans managed to frustrate their Western ‘brothers’ and won the match 1-0. Both teams had qualified for the next round by that point-but it was still a great moment for East German pride.advertisementThroughout the Cold War decades the West German team was one of the few ways Germans could confidently express their patriotism without feeling WW II awkwardness, and with Germany essentially barred from the geopolitical scene it became not so much a continuation of politics as its substitution. The West German team that evolved towards the end of the Cold War was everything Germany could never dare to be in diplomacy: Teutonic, powerful, self-confident. They peaked in 1990, in time with the West’s victory in the Cold War, with the man-machine Lothar Matthaus leading a Valkyrian team to beat Argentina: the losers again featuring the world’s greatest player, Diego Maradona, who like Cruyff and Puskas before him, could not conjure a victory against the less spectacular but more united Germans.1990 was the high water mark of West German postwar success. After the two Germanies were reunited, both the economy and the national team were expected to become superpowers: an idea that made many surrounding countries uncomfortable. Were we about to see a re-emergence of bad, bullying Germany? Instead the German economy slowly slumped, dragged down by costs of paying for the East and a burdensome welfare state. The team dwindled too: they reached the 2002 World Cup Final by luck and were easily blown away by Brazil. It was as if a reunified Germany was almost scared of being too successful and overbearing.Slowly, since 2004, a new German team has been reemerging. Except it’s a different type of Germany, not Aryan at all but made good with immigrants like Mesut Ozil, Sami Khedira, Jerome Boateng, Mario Gomez, Miroslav Klose. By winning the 2014 World Cup with such a globalised team, the demons of 1938 have been put to bed (though some things never change: again a unified German team beat the world’s best player, Lionel Messi). This globalised Germany is one which the nation can back with no remnants of Nazi hangups, it becomes acceptable to be patriotic as the patria (homeland) becomes less German. And at the same time Germany has re-emerged as the superpower of Europe. Except it’s no longer a case of other countries wanting to hold them back: “I will probably be the first Polish foreign minister in history to say so, but here it is: I fear German power less than I am beginning to fear German inactivity,” Radek Sikorski said in 2011, as he hoped for Germany to be more assertive in the Eurozone crisis, and as he no doubt hopes now that Berlin will stand up to Russia’s Vladimir Putin. Germany is reclaiming its geopolitical status, but that will mean letting go of some of the benefits of being diplomatically neutral- such as being able to do business with everyone and never thinking of the geopolitical responsibilities (the German business lobby is the most involved in Putin’s Russia, is among his greatest supporters and has been vocal in stopping Berlin from sanctioning the Kremlin). Let’s just hope German Chancellor Angela Merkel is as good at her job as its football team’s coach Joachim Low is at his.advertisement
do Originally published Jul 2, 2008 9:13:00 AM, updated July 11 2013 on September 8 in Cambridge, MA. : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs Seems I’m not the only one that liked the book. “Tuned In” climbed the charts to #1 last week and is New Rules of Marketing and PR . That’s impressive. David recently co-authored a new book: 16. Ask yourself: Is the problem you are solving urgent? Is it pervasive in the market? Are buyers willing to pay to have this problem solved? For those that follow this blog, you know we’re big fans of David Meerman Scott. We think his best-selling book ” David Meerman Scott useful 12. Nothing important happens in the office; the answer you’re looking for is outside your building. Go talk to potential buyers. you increase your chances of building a runaway success of a business? in the Amazon Top 100 bestsellers. Not in the business category, but 15. Data trumps opinion every time. 1. The tuned in company constantly listens, observes, and understands the problems that buyers are willing to pay money to solve. So, my advice is to go read ” 13. Don’t use your salespeople for conducting buyer interviews. Great sales people are great at sales — not necessarily figuring out what How In the meantime, I have captured some of the key points from the book that I found particularly useful. Apologies if some of them don’t make the most sense out of context (did the best I could while still being reasonably pithy). 6. Your opinion, although interesting, is irrelevant. 8. Communicate directly with your potential customers. It’s hard to get “tuned in” if there’s someone in the middle. . And, it addresses a question I have struggled with for years: will Tuned In 5. Existing customers frame their view of your future based on incremental improvements to their 2. From the makers of the market-leading “Victor” brand of mouse-trap on the failure of a new “better mouse-trap” they launched to beat the Victor: “We should have spent more time researching housewives, and less time researching mice.” Tuned In Building A “Tuned In” Business 18. Tuned in companies think like a publisher and create compelling online content. speak live at the Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Summit 11. Semantics can make a difference. Disney does not build rides, it “creates adventures”. It calls employees “cast members”. They wear “costumes”, not uniforms. They serve “guests”, not customers. 3. Focusing on your competitors is a tit-for-tat game that rarely produces a market leader. 4. Your existing customers represent a small percentage of your opportunity, they have different market problems than non-customers. “. sell. 14. Absent any real data, conference rooms are just full of opinions. experiences. You can see still 7. Don’t assume that because you’re an expert in a market or industry you know more than your buyers about how your product can solve their problems. overall 10. You don’t have to be the first to identify a market opportunity. The founders of Intuit (makers of Quicken) joke about having had the 47th mover advantage. 17. It is too easy to build marketing programs around what the organization wants to say rather than what the buyer wants to hear. If you’ve read the book or have comments on some of the above points, please leave a comment and extend the conversation. — ” is a must-read for all modern marketing mavens. past I had the opportunity to review an early draft of the book several months ago (I read it on my last trip to Mumbai, India). It was riveting. And, I’m not just saying that because David is an advisor to HubSpot (which he is) or because he mentioned HubSpot in the book (which he did — thanks David!) but because the book is insightful and 9. Most businesses try to buy their way in with expensive advertising or beg their way in by convincing media to write about them. Be different. Say something useful and interesting.
Download HubSpot’s Inbound Marketing University online training program IMU includes 11 free webinar classes and note sheets . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Earlier this summer HubSpot, along with ten fantastic professors and eight stellar partner organizations , hosted the first Inbound Marketing University .This free series of 11 webinar classes helped folks make professional contacts, find new job opportunities, and learn skills to better themselves at their current marketing jobs.In total, we provided 13,000 hours of free class time, 1,000 people took an inbound marketing certification exam at the end of the classes, and there are now 500 Inbound Marketing Certified Professionals around the world. In the process of organizing IMU, I learned a series of new marketing lessons myself. Here are a few of the most important ones: 1) Partner with stellar organizations to increase promotional reach. When we started organizing the class topics for the program, we contacted the best-of-the-best for each subject. By inviting thought leaders on each topic, the program had the best possible content, increasing program value. Partners valued the opportunity to internact with a large audience passionate about marketing, and helped expand this audience with their own networks. 2) Do everything you can to enable interaction among participants. We did this by creating a hashtag ( #IMU ), setting up a ” Student Bulletin Board ,” and encouraging people to ask and answer questions in the InboundMarketing.com Forums . We also wanted to add value by helping them grow their own networks, while creating a resource where folks could ask questions and help each other out. 3) Have personal contact with your community. I feel like I personally got to know a lot of the folks who participated in IMU, and they got to know me. Adding a personal touch added to the community and enhanced the experience overall. In the event that people had feedback, questions or wonderful compliments, they felt comfortable enough to tell me directly. 4) Listen and integrate your participant’s ideas. A few days into the first program, a handful of folks mentioned on Twitter that they would love a LinkedIn group exclusive to IMU students and alumni , which was something I hadn’t even considered! Folks also chimed in with great feedback on how to improve the PDF certificate. Thanks to the great suggestions from the first class, IMU2 should be even better. 5) Offer an opportunity for participants to learn about your company, but don’t push it. At the end of the first IMU program, we invited students to another webinar that taught how folks could implement their new inbound marketing skills with the HubSpot software . Some attended the webinar; some sent the invitation along to a friend; and some appreciated the invitation but chose to pass. Very few found the invitation pushy. They already knew that we had organized and provided IMU, and they appreciated the value the program gave them. That’s true inbound marketing! And now I invite you to attend the new IMU2 program yourself! Visit http://www.inboundmarketing.com/university to register for the new live webinars and/or take the inbound marketing certification exam.IMU2 will include two fantastic new classes — one taught by Todd Defren of SHIFT Communications and one by Laura (@ Pistachio) Fitton, co-author of Twitter for Dummies . (You also can catch up on the webinars from IMU1 anytime you want .) So, what do you think? What marketing lessons have you learned–or would you like to learn–from Inbound Marketing University? Free Inbound Marketing University Online Training Program Originally published Aug 5, 2009 8:01:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
If you’re new to she could offer as a free download on Ethical Impact’s website. With a landing page, anonymous website visitors could drop their contact information in exchange for a relevant educational offer provided by Ethical Impact. inbound marketing educational resources , she learned blogging best practices. free HubSpot trial Ethical Impact Marketing Takeaway Adam Enbar Originally published Mar 4, 2011 9:00:00 AM, updated October 20 2016 Kathryn had been blogging for years on WordPress but wasn’t seeing any business results. Using her Gaining the Knowledge to Make Use of the Tools Now that she had the offer available, she needed to send some traffic to the landing page. To do this, she added a call-to-action button on her homepage and did an email campaign to drive more visitors to the landing page. , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords. Using the Kathryn said, HubSpot trial , it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Step 2: Create a Landing Page Kathryn had an idea for a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: is a small business providing strategic planning, consulting, auditing, and certification for businesses implementing sustainable business practices. Kathryn, the company’s owner and founder, was looking for a way to simply deliver results for her business. She was not generating leads through her website and didn’t know how to make the transition from the traditional marketing methods she had been doing for years. A Small Business Looking for Results Results: 16% Conversion Rate and 12 New Leads! By sending traffic to a landing page with an educational offer, Ethical Impact was able to generate 12 new leads in less than a month! On top of that, Kathryn saw a 76% improvement in their web traffic ranking, showing Ethical Impact was growing both traffic and leads. Since then, Kathryn has continued to blog, create new landing pages and offers and capture even more inbound leads! Step 1: Optimize the Blog whitepaper Step 3: Add a Call-to-Action it was figuring out what to do and making the transition from outbound to inbound marketing. So, don’t hesitate – start blogging and creating landing pages and promoting them on your website. Ethical Impact wasn’t generating leads through their website before and in fewer than 30 days she was able to turn that around and get the website to work for her! available to HubSpot customers and trialers, along with the great help of her inbound marketing specialist, to achieve success in fewer than 30 days. Blog Optimization It’s not accomplishing these marketing goals that’s difficult,
. He’s launched Project Awesome, a social media experiment to find a new job opportunity. *photo credit to EmailStatCenter.com Topics: In this episode, we chat about: Email marketing takeaways he has gained over the years A community manager needs to know how to communicate Tips on Growing your email list Community managers also have to be able to respond well to a crisis and be comfortable being on the front lines. his blog DJ is the former Director of Community at Blue Sky Factory. He’s also worked at Bronto, an email service provider. He’s a professional speaker in the social media and email marketing industry and an all around nice guy. Enjoy this episode? Check out the other 29 here. If you’re making the commitment to have an active Twitter account, Facebook page, LinkedIn company profile, etc, then it’s time to hire someone to manage those things because you need to be all-in when it comes to social media. People can tell when you’re not making the effort (e.g., haven’t tweeted in a month). Growing Your Email list and Community Management Tips with DJ Waldow For the full transcript of the show head here: Connect With DJ Online Project Awesome Also consider how relevant your emails are to subscribers, and the timeliness of those emails. Always keep in mind what is valuable to subscribers (not just what you think is valuable). It should be a mix of marketing and educational content. . Project Awesome! There are two big things that drive the open of an email. The first is an appealing email subject (something to catch the eye of the person who’s scanning their inbox), and the second is knowing and trusting the sender. The response has been impressive, with over 6,000 views of his resume, over 600 views of the video, and over 60 people who have gotten in touch with DJ. ! A good email open rate depends on a lot of factors – if your list is segmented and targeted, if the email was just sent to the whole list, etc. The further out the person is on the purchase cycle (e.g., they haven’t bought from you in a year), the lower the email open rate. Improving Email Open Rates Only ask for essential information (email address, name, etc) from people. After people sign up, send them to a page that confirms their sign-up. Also, send them a confirmation email so they know they’re signed up. You can follow DJ on Twitter “I knew that I wanted to do write a blog post and say, ‘I’m available.’ I’ve seen people do that before. It’s interesting, but if you’re not hiring, who cares?” . Don’t hide your subscription form on your website. Make it plainly visible. his interactive resume social media and inbound marketing podcast currently on the job hunt “You want to know the number one way to grow your list? It’s to put it on your website.” – whether that’s via writing, speaking, tweeting, blog posts, webinars, etc. You need to be able to hold intelligent conversations on a variety of platforms. Email Marketing Takeaways A good place to get email marketing statistics is “If your title has social media or community in it, you have to know how to communicate.” Growing Your Email List DJ is You should only send emails to people who want to receive them. These are people who have opted in and volunteered to engage with you this way, and who are excited about it. What it takes to manage a community DJ Waldow joins us for another exciting episode of Inbound Now, HubSpot’s “The number that we bat around a lot is 20% as an average open rate. If you’re above 20%, you’re probably doing better than average. Below, you may want to think about it.” How to improve email open rates Email Open Rates “I think the key really is to send timely, targeted, valuable emails to people who want them. It’s easy to say. It’s not necessarily easy to do.” CSpenn “The first thing is a subject line. The second thing is trust and knowing the sender.” @djwaldow What to think about when hiring a community manager and on He put together a video montage of recommendations from heavy-hitters (like Chris Brogan, Jason Falls, and Peter Shankman). He created an interactive resume. He also created a voiceover of his resume and talked people through it. Being and Hiring a Community Manager Originally published Jul 21, 2011 11:00:00 AM, updated July 03 2013 . Also, check out Inbound Marketing Don’t forget to share this post!
Originally published Jun 5, 2012 12:59:00 PM, updated October 02 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Include Examples Sometimes the most effective way to explain a concept or a point is to do it through examples. While real-life examples are ideal, don’t be afraid to make up hypothetical ones to help you get your point across. In fact, we’ve done it a couple times already in this very post (or did you think there were actual unicorn breeders out there?).Just be sure that you’re choosing or constructing an example that your particular audience can relate to. If you’re a B2B company selling to businesses in one particular industry, for example, offering up an example from an entirely different, unrelated industry wouldn’t exactly be as relatable as an example specific to your readers’ industry, now would it? Consider Visual Components While visual components are not a requirement, there are definitely many how-to topics that lend themselves to — and are made better by — visual explanations. I don’t know about you, but if I were reading an article about how to change a flat tire, I’d definitely appreciate some kind of visual aid. These visuals can be in the form of images like charts, graphs, or content/ concept visualizations , or they can even include video content. Use your judgment about whether your particular how-to post would be made more helpful with some kind of visual component, and if so, create it! For example, we created the visual below to help explain the concept of content mapping in our how-to post on selecting the right call-to-action for every page on your website .As a best practice, always accompany visuals with supportive text. When incorporating video content, include a text-based explanation or transcript of the video. Not everyone likes video, and even when they do enjoy video how-to’s, it’s often helpful to have the text to follow along with or refer back to. Check out our how-to post on how to analyze Facebook Insights to improve your content strategy for an example of how to effectively marry video how-to’s with text. Finesse the Title Remember that working title you generated in the first step? That won’t do. The working title of this very post was, “How to Write a How-To Post,” but that wouldn’t have been as catchy as the title I decided on. Don’t gloss over the title, as it’s usually a potential reader’s first impression of your content. If they’re not captivated by your title, why would they choose to read your post? A great title should be actionable, concise, keyword-conscious, clear, definitive, and intriguing — all characteristics we elaborate on in our post about how to master the art of exceptional blog titles . See what I did there? ;-)So, should all how-to posts start out with “How to…”? To be honest, it’s probably your best bet. It indicates to readers exactly the type of post they’re about to read (and like we already said, people love a good, solid how-to post), it’s actionable, and it clearly demonstrates the value. But hey, don’t take my word for it. Test it for yourself! Wrap it Up As with any blog post, you’ll want to include the other key components of a great business blog post. Wrap it up in some way. You don’t need to write a long, drawn-out conclusion; a sentence or two, or a question to spark discussion should do the trick. And don’t forget to add a relevant call-to-action so you can generate some leads from that awesome, likely evergreen how-to post you just wrote. As always, have a grammar-conscious colleague review and edit your post. Finally, get a second opinion, ideally from someone who doesn’t know how to do what your post is instructing. After reading your post, does this person feel like they have everything they need to know to complete the task? They should! Have you mastered the powerful how-to post for your business blog? What other helpful tips would you add to this guide? Image Credit: Lee Nachtigal There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts … the options are numerous. But one type stands out from the rest. It’s a business blogging classic. It’s … the how-to post.How-to posts are favorited by bloggers and readers alike. They’re valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they’re an inbound marketing staple to reap the benefits of educating your prospects . As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog . For all of these reasons, it behooves you to become really great at writing them. And what’s a more fitting way to learn how to write a stellar how-to post than a how-to post itself? Oh man, this post is about to get really meta …So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro.Download 6 Free Blog Post Templates Now Choose Your How-To Topic Actually, why don’t you spend some time brainstorming a list of how-to topics? Like I said, how-to posts are an inbound marketer’s business blogging staple, so why not take the opportunity to come up with a backlog of ideas? Step into the shoes of your marketing personas, and think about what they’d like to learn how to do. Talk to your customer team — you know, the people who talk to your customers day-in and day-out and understand their needs as they pertain to your business and industry. What do they want — or need — to learn? Chances are, the questions your customer team gets asked the most will make great how-to post fodder.At HubSpot, we sell marketing software , and our ideal customers are constantly trying to learn how to be better marketers; so here are a few examples of how-to posts we’ve written that teach them how to be just that: How to Set the Right Lead-Gen Goals for Your Marketing Team How to Use Hashtags on Twitter: A Simple Guide for Marketers How to Stalk Your Competitors in 10 Minutes [Marketing Hack] When you settle on your topic, choose a simple working title to keep you on track. Make it specific to exactly what you’re going to be instructing your readers to do. Don’t worry about the length — you’ll finesse it later, and it’s really just meant to help guide your writing. Brainstorm the Steps From Start to Finish Okay, so you’ve got your topic and a working title to get you started. Your next task to tackle is a bare-bones outline. In this, you’ll list the individual steps your readers will take to do what it is you’re teaching them how to do, from start to finish. You can even do this directly within your blogging tool , making each step a header so you just have to go back and fill in the blanks later when you start writing. You can even add sub-headings to certain steps if it’s helpful to break it out in that way, or just jot down some specific tips pertaining to that section.Make sure your steps are in the proper order and that they’re comprehensive. In other words, if the reader follows the steps you’ve outlined, will he or she be able to successfully accomplish what you’re instructing them to do — or are you missing some critical steps? Remember, you’re teaching someone how to do something they don’t know how to do (or how to do well ), so it’s important to include every critical step. Introduce It Once you have your how-to post skeleton, write an introduction that sets the stage for your how-to content. In your intro, provide some context about why it’s important or helpful for your audience to learn what you’re about to instruct them to do so they understand the value of reading on. Your introduction can also be made stronger by including data and statistics to that demonstrate and prove exactly why your how-to topic is so critical. While it might not always be possible to find, conducting some quick research and pinpointing a great supportive stat can make your introduction even more compelling. Check out the example below, which shows the beginning of a recent how-to post we published on using LinkedIn emails for lead generation. That’s a pretty compelling stat, right? Furthermore, in your introduction, be very specific about what you’re going to teach your audience how to do to properly set reader expectations. If you’re a unicorn breeder and the point of your post is to teach unicorn owners how to train their unicorns to do one specific trick, yet your introduction promises to teach readers how to implement a full-fledged unicorn juggling act, then you wouldn’t be properly setting expectations, would you? Instruct by Filling in the Steps Once you’ve nailed down your intro, it’s time for the meat of the post — the actual how-to instructions. You’ve already got the headings for your steps down, so think of it as just filling in the blanks. When filling in this content, be sure to write in the second person (use pronouns “you,” “your,” and “yours”), as if you’re actually teaching your individual readers one on one. You should also use transitions between sections so each of your steps flow smoothly into the next. Here are a few other meatier tips to keep in mind as you’re writing the content for your how-to steps. Be Specific, Descriptive, and Detailed To write a truly valuable how-to post, don’t assume your readers already know how to do anything you discuss in the post. After all, you know what happens when you assume, don’t you? In other words, don’t just tell your readers to do something; tell them exactly how to do it. Be very specific in your instructions. Link to Other Resources To piggyback off my last point, sometimes you might mention something that needs a much more detailed explanation for some readers than that post has the space to explain; in fact, explaining the concept in detail might totally derail the post, which is common in more intermediate- or advanced-level how-to posts. In these instances, simply mention your point and link to another resource that explains it in more detail. Bonus points if it’s an article you’ve already written — and if you haven’t, then you might just have another blog post idea to add to your backlog! Here is an example from our how-to post on designing a persona-centric website experience , which links to our more in-depth ebook on creating effective calls-to-action . Mention Tools Depending on the topic of your how-to post, your readers may or may not need certain tools to carry out the instructions you provide in your article. Don’t gloss over that. If your audience is going to need to use tools, recommend and suggest some options for them. For example, if you’re a plumber writing, “How to Unclog a Sink Drain in 5 Simple Steps,” and one of those steps includes pouring a liquid plumber down the drain, recommend a few liquid plumbing products that work well. And hey, it’s okay if one of those product options is the proprietary liquid plumber your plumbing business sells. You’re ultimately blogging to make money, right? Product mentions when appropriate and tactful are fine as long as you don’t overdo it. See what we did in the example below, mentioning HubSpot’s marketing analytics tools in our how-to post about improving your email marketing with an integrated approach ?