A Hokeem Sadon no-hitter in game one and a Antonio Caravalho walk-off stolen base in the 10th inning of game two lifted College of the Redwoods baseball to a pair of wins Wednesday against visiting Lassen in what was the Corsairs’ 2018 season finale.“Their competitiveness really showed today,” Redwoods head coach Brad Morgan said. “These are the end-of-season games where you’re really just playing for pride.”Redwoods (9-16, 16-24) put on a hitting clinic against Lassen (12-13, 18-22) in game …
Agencies traditionally have used clippings, media impressions, advertising equivalency and PR value (which is basically an artificial multiple of ad equivalency) as a means of measuring success. 6) What is their billing structure? . Follow him on Twitter In the social web, PR agencies are evolving into content publishers, connectors, educators and consultants. Website Grader It’s no secret social media and inbound marketing are changing the role of PR firms . PR firms can be invaluable strategic partners as your organization moves beyond traditional marketing methods and navigates the social web, but make sure to do your homework and find an agency that has the knowledge, capabilities and staff to fit your needs and budgets. Want to learn more about using Twitter for Marketing and PR? Questions to Ask Your PR Firm Twitter Grades 3) Do they maintain an insightful agency blog? 7) How strong and stable is the firm? The agency should have a strong Website Grade, which demonstrates their knowledge and capabilities in search engine optimization, social media and content marketing – all essential competencies of today’s PR firm. Webinar: Twitter for Marketing and PR Simply check out their LinkedIn profiles and For agencies that do have blogs, make sure it’s updated regularly (at least once per week) with content that is relevant to its readers, not just agency news and updates (which should be reserved for the media room). You must accept that your brand is now what Google and the social Web say it is, and your PR firm should be adept at protecting and strengthening your brand online. While generating media coverage offline and online is important, that coverage, at the end of the day, must deliver measureable results. 1) How active are the consultants/account managers and agency leaders in social networking, specifically LinkedIn and Twitter? PR should generate an ROI. If a firm can’t tell you how they measure and report their value to you, find a new one. Visit It is extremely important the lead strategist on your account, as well as the agency’s leaders, be heavily engaged in social networking. If they’re not, how can they possibly provide the strategy, creativity and consultation your business needs to succeed online? Focus on value and results. Your firm should be transparent when it comes to billing rates (or set prices if they are offered), and you should know exactly what services are being provided. 4) How do they measure success? and see for yourself. Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and Concern yourself less with clippings and impressions and more with search engine rankings, inbound links, Website traffic, leads and sales. These metrics are how PR campaigns should be judged. Don’t forget to share this post! Leading digital/online PR firms will most likely provide content marketing, social media consulting, blogging strategy, search engine optimization and pay-per-click advertising, as well as evolved forms of publicity, brand marketing and crisis communications. If the agency doesn’t have a blog, just move on. Any PR agency that has yet to integrate a blog into their site is simply too far behind the times and most likely will not bring the value and results your business needs. 5) What are their core services? While many traditional PR agencies were built upon the ability to generate editorial coverage (or publicity) through mainstream media (TV, radio, newspapers, magazines), the leading digital/online PR firms are social-media and SEO savvy, with proven track records for generating website traffic, inbound links and leads. for tips and tricks to drive inbound marketing using Twitter. Download the free webinar As with any outside provider, it is essential to evaluate the agency’s leadership, client base and financial viability. Don’t be afraid to ask the tough questions before entering into a relationship. 2) What’s their Website Grade? Do Your Homework . Originally published Jan 21, 2009 9:05:00 AM, updated March 21 2013 Also, be sure the blog is hosted on their domain, and not someone else’s (e.g. Blogspot, Typepad, etc.). Hosting it on another domain may imply they don’t understand the search engine value of blogging and content marketing. PR firm @paulroetzer .
Have you ever created — or worked with a designer to create — an infographic of your own? What were the results? How meta, right? Truth is, the infographic about infographics isn’t exactly a new concept. There’s a whole slew of them out there, and quite a few them actually poke fun at these highly shareable visuals. And it’s hard to blame ’em. With so many people jumping on the infographic bandwagon, there is certainly no shortage of downright awful infographics floating around the web, all pretty deserving of ridicule.But despite all the flack infographics have gotten, there’s still no question about it — people are drawn to those stimulating, informational visuals, and they can do wonders for your marketing. So while I came across my fair share of infographics making fun of infographics, we’ll share those for another day. The infographic below, from Infographic Labs, will actually help you understand the what, why, and how of infographics — what they are, why they can benefit your marketing, and the basics behind creating one of your own. So while infographics may be the subject of some criticism from time to time, that doesn’t mean you should write off their awesome marketing potential. After all, haters gonna hate, right? Originally published Aug 9, 2012 9:00:00 AM, updated July 03 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Pinterest Marketing Originally published Sep 5, 2013 8:00:00 AM, updated February 01 2017 Getting started on a new social network — regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. And while all the changes in social media require inbound marketers like us to just embrace all of these new things, sometimes we just want to have someone walk us through using a network from start to finish. We’ve got so much going on in all of our other marketing activities that we sometimes want someone else to gather all the info we need and hand it to us.We’ve been there before, and we want to help. One of the social networks that people consistently ask us about is Pinterest — from setting up an account, to actually pinning posts, to optimizing pins, to proving its ROI, we get a ton of questions about it every day. So if you’re wondering how to get your Pinterest presences up and running, sit back, relax, and check out the resources we’ve compiled in our embedded Pinterest board below. We’ll also walk you through the 10 most important pins in our board in the rest of the post.HubSpotGetting Started With PinterestFollow On 7 Things You Need to Get Started With Pinterest for Your Business1) Get oriented with a beginner’s guide to Pinterest.First things first — you need quick crash course in marketing on Pinterest. In our Introduction to Pinterest for Business, We’ll answer the most crucial questions about the visual social network: What lingo do you need to know? Why should you even bother with the platform in the first place? How do you even sign up for an account? And what can you actually do on the platform to move your marketing metrics? Seriously, do this step first — it will help you determine if Pinterest is right for your business and give you a bunch of ideas to start implementing on Pinterest ASAP.Download our Introduction to Pinterest for Business to get started.2) Set up Pinterest buttons on your website.Okay, so you’ve decided you’re on board with Pinterest (#pinterestpuns). You’ve set up an account and added a few boards and pins. Don’t forget this crucial step: add Pinterest buttons to your website to drive your website visitors to engage with your Pinterest boards and pins. There are two types of buttons: the ‘Pin It’ Button and the ‘Follow’ Button. Learn how to set them up so you can organically increase your Pinterest following.Check out our blog post on adding Pinterest buttons to your website.3) Find or create the visuals you want pinned. Now that you’ve got both your Pinterest presence set up on the social network and on your website, you’re ready to find or create the visual content to be pinned. Since visuals are the crux are the reason why the social network exists in the first place, you want to make sure your pin’s visuals are compelling enough for users to click, like, or comment on. The best part about this whole step is that you don’t have to be a professional designer to make engaging Pinterest visuals. Check out the following free resources to create top-notch visual content that will blow your Pinterest followers out of the water:The Marketer’s Crash Course in Visual Content Creation: Learn the basic principles of design and apply them to your next pin design — we’ll even suggest a few tools to help you create top-notch visuals. How to Create Five Fabulous Infographics in PowerPoint: One of the most successful visual formats on Pinterest is the infographic … but it can feel daunting to create one of your own. Have no fear: just download this template and follow the steps in this blog post for creating an infographic in under an hour.17 Customizable Templates for Shareable Graphics on Social Media: If your goal is to get your pins repinned, definitely check out these free templates. Whether you’re posting inspirational quotes, an image to promote your latest blog post, or just a photo of your product, check out this template to spruce up your images.75 Free Stock Photos to Use in Your Marketing: Don’t really want to spend the time creating graphics for Pinterest? Pick one of these 75 free stock photos as the image in your pin instead. There’s no strings attached. Seriously. 4) Make sure people can easily find your content on Pinterest.So after you’ve created all of this great content for Pinterest … you want to make sure people can actually discover it. Yes, people will find it if others engage with you, but one of the most common ways they’ll find your content is through search. So make sure you’re prepared for search with this comprehensive guide to Pinterest SEO.5) Optimize posts to get more engagement.Besides optimizing for Pinterest search, there are a few other ways you can change up your content to get more comments, repins, and likes. Check out this data by Dan Zarrella to see how image height, description length, or word choice can affect your success on Pinterest. While these aren’t hard-and-fast rules, the data can give you a general direction to take — and after a while, you’ll have concrete data about your audience to inform your future Pinterest posts. 6) Take your Pinterest content elsewhere by embedding pins and boards.There are two other ways you can add Pinterest content to your website besides adding the ‘Pin It’ or ‘Follow’ buttons. You can actually embed Pinterest boards (just like we did in this post)! It’s pretty easy to do — you’re mostly copy-pasting code into your website or blog — but there are a few crucial steps to follow that most forget to tell you about. Check out this blog post to learn more about embedding Pinterest widgets on your website.7) Measure and iterate on your Pinterest presence.So after all that creation and optimization, you’re going to want to prove to your boss that your time is well spent on Pinterest. Get a run-down of Pinterest’s latest analytics tool update, learn how to track specific campaigns on the platform, and see which metrics are most important to investigate on the social network.Bonus: if you’re committing to Pinterest over a longer period of time, we’ll give you some formulas to calculate the long-term growth and success of your efforts. So go on, download our guide to optimize and measure your Pinterest account!What else do you want to learn about Pinterest for business? Share your questions with us in the comments, and we’ll update the board throughout the day with resources that can help. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Page Post Engagement Originally published Oct 8, 2013 4:00:00 PM, updated February 01 2017 App Engagement Event Responses Website Conversions App Installs Facebook Advertising Then, based on your objective, Facebook makes recommendations on which types of ads you should create to meet that objective. Facebook gives an example of a Page post link ad that could be recommended to drive clicks to your website, for instance.After you select your objective and ads you want to run, Facebook’s Ads Manager will display the chosen objective, the number of times it was met, and the cost per stated objective. Basically, Facebook’s new tool turns it into a consultative resource for marketers so you can optimize and assess your ads’ business impact from the get-go. Pretty sweet, huh?According to Facebook, this update should be live, but at the time of publishing, we haven’t seen this roll out to our accounts. So keep checking back to see if you have the new layout soon.Why Marketers Should CareCool! So now Facebook is helping you set up goals and track your success — this seems like a no-brainer news story. This means all of us marketers can sit back and let the social network drive our ad campaigns … right? Wrong. While this new feature is exciting and helpful, we can’t take our hands off the wheel just yet. Be careful not to extrapolate the advertising data to the rest of your marketing activities. For example, if you are using multiple data sources, you might find that Facebook’s Ads Manager metrics show that links drive clicks while your Facebook Page organic posts’ links don’t. So be sure that you’re supplementing the objective-based ad data with other information to get a robust picture of your marketing’s success. Besides that one caveat, this update seems like a very helpful feature that will help Facebook Advertisers create ads the inbound way — something that we can’t help but celebrate. What do you think of this update? How would you use this new feature in your marketing? Leave your ideas in the comments below! Topics: When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — now — and it was my duty to get it up as fast as possible. No goals, no objectives, no metrics even entered my thought process.And I know I’m not the only person who has been confused by Facebook advertising — heck, we’ve even written a whole ebook trying to quell some of that confusion. I’m not surprised that people are so concerned about getting their Facebook ads right — their budgets and jobs are on the line if those ads don’t drive positive business results. Luckily, now, it’s going to be a lot easier for the average marketer like myself to advertise on Facebook. Today, Facebook announced a brand new way for marketers to create and measure ads. Now, people can create and measure ads all based on one goal, which Facebook deems “objective-based ad buying and reporting.” I know that’s a lot of jargon in one sentence, so let me break down how the new tool works. Objective-Based Ad Buying: DecodedBasically, when you go to create a new ad, you’ll be asked about which objective you want to accomplish with your Facebook ads. You can choose among these: Page Likes In-store Offer claims Clicks to Website Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media Strategy There’s been lots of talk lately about Millennials and their roles in helping nonprofits (including on this very blog). It seems people are a bit confused as to how to connect with them … and by them, I mean us. As a 24-year-old Millennial, I often get asked how others can bond with my age group. These organizations are desperate to understand exactly what makes a Millennial tick.Churches are no exception.Many twenty-somethings fall out of the habit of attending church on a regular basis. But, the newest group of Millennials is taking it to a whole new level. The Barna Group, a national research organization, found that 59% of people between the ages of 18 and 29 drop out of church after regularly attending as a teenager. While reconnecting with this demographic may seem impossible, it’s not!There are a few approaches every church — and frankly, any marketer, business owner, or organization — can take to connect (or reconnect) with Millennials.Embrace the way Millennials want to communicate.Lately, when reading about Millennials, I’ve commonly seen the phrase “understanding the communication preferences of Millennials.” In order to really understand how Millennials communicate, you have to start by understanding the way we communicate isn’t a preference.The iPhone came out in 2008 — I was 18 years old and a senior in high school. Even before then, though, cellphones were already widely popular, and I don’t even remember a time before computers.This technology, passed on by the generation before mine, is innate to how I communicate. By understanding that one concept, you have the opportunity to connect with Millennials in a whole new way.Instead of seeing the Millennials in your church as young people who choose to communicate differently from you as a way to be rebellious, you’ll see them as another group of potential members of your congregation that want to interact with your church, but in non-traditional ways.Offer programs specifically for Millennials.Let’s face it: Every generation is different from the next. Your parents’ generation had a tough time connecting with you when you were 20, too. This isn’t a new phenomenon.This feeling is extended to the churches I work with. Especially while at church, we all — Millennials included — want to feel needed, accepted, understood, and successful.So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. Show the young people in your church how much you respect them by valuing their opinions and ideas.Stay current — adopt new technology.A great way to show Millennials that you value them is by investing in new technology, like iPads in your church or an interactive website or online community where this younger generation can share stories and learn from each other.This can be driven through social media channels, like Facebook or Twitter. It’s also optimal to use your blog often to connect and give the Millennials in your church a place to keep up with information. Remember that the church has been addressing new ways of communicating for centuries, and it’s okay if you communicate differently!One of my favorite things about going to church is seeing hundreds (or sometimes thousands) of people of different ages and life stages in one place. The last thing you want to do is neglect one of those groups of people.An ideal way to connect to Millennials in your congregation is to give them the option of receiving information in a different way. Instead of making all the important information only available in your Sunday bulletin, show Millennials, and other tech-savvy people in your church, that you value how they consume information by putting it on a responsive website or church app that can be accessed on mobile devices.It’s okay to start small!If you feel like you aren’t there yet, that’s okay! The first step is to just start getting content out there. Here are some easy steps you can take to start building those online relationships:If you have an event, pick a specific hashtag Millennials can use to engage online, like #sundaypray.To get your blog off the ground, start by finding a good story to tell from your next special event and share it on your blog.If your website isn’t as modern as it could be but you don’t feel ready for a website redesign, start by working on getting your information organized and up-to-date. This will help keep your audience engaged and keep your website relevant to new members.If you’re a church leader who is overwhelmed by the feeling that you are falling behind when it comes to connecting with Millennials, know this: It’s not too late. Churches are on the cusp of great opportunity.Technology is constantly changing, and it can feel difficult to keep up when your audience consists of such a wide variety of ages. But connecting with Millennials through new communication techniques today means that you are setting the stage for a connected congregation in your church’s future.After all, Millennials won’t be Millennials forever.What are some of the tactics you use to engage younger demographics and get them more involved with your religious or community institution? Topics: Originally published Jan 16, 2014 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing Topics: If you had access to 373K new followers for a day, what would you say?That’s a question that HubSpot’s Phil Harrell, VP Corporate Division, is currently contemplating as he prepares to take on an entirely new role here: Social Media Manager.Yeah, you heard me right.On Monday, March 3rd, Phil Harrell will be taking over my job as Social Media Manager in addition to the job of HubSpot CMO, Mike Volpe. Why? He won it. During HubSpot’s 4th Annual Charity Auction, Phil purchased “@HubSpot for a day” and “CMO for a day” for a grand total of $875. This money went to Read to a Child, Phil’s charity of choice.In preparation for the big day, Phil and I sat down to go over the protocol for running HubSpot’s Twitter account. As it turns out, there’s a lot to think about (and a lot to be careful about) when you’re speaking in front of 373K people, on behalf of a company. Here’s some tangible advice I gave to Phil on ways he could be most successful:Have a Goal In Mind … And Stick to ItTo get an idea of Phil’s goals, I asked him why he chose to bid on @HubSpot for a day. He said:If you ask me, he’s already off to a great start simply because he has a clear goal in mind. This goal is not only helpful to him as the Corporate Divisions VP, but it’s also helpful to the company as a whole.Compile Great Content … And Schedule ItSince Phil’s ultimate goal is to build awareness around enterprise sales and marketing, I suggested he tap the resources he likes to read first. If he’s interested in the content, surely someone else at his level would be interested in that content, too.Next, since Phil actually paid good money to get access to HubSpot’s Twitter followers, I suggested that he promote himself in some way. Not tweet selfies and start bragging about how great he is, but I did advise that he share his knowledge with others. He’ll be doing this through his personal blog, SlideShare presentations, and general Q&A on HubSpot’s Twitter account.Finally, once Phil compiles all the content he wants to share, I told him to schedule it through HubSpot’s Social Inbox. This way Phil can participate in impromptu engagement during the day and worry less about the stuff that he can prep ahead of time. The @HubSpot account gets over 1,000 mentions per day, so he’ll need all hands on deck for interacting and responding.Add Value … And Align It With Your Buyer PersonasAs a Social Media Manager, one question I ask myself every day is: “Will this tweet/post add some kind of value to our audience’s life?”Value could mean many different things — including entertainment or education — and it’ll certainly change depending on your goals and buyer personas. But if the answer to this question is “yes,” then I proceed with scheduling the tweet or post. If the answer isn’t clear, I usually end up nixing it … because if I’m not clear about the value, our audience won’t be clear about it, either.Optimize Your Tweets … And Be Mindful of Your MessagingSince the average shelf life of a tweet is only 3 hours, I wanted Phil to be mindful of his messaging so he could get the biggest bang for his buck. I suggested he should optimize for clicks from the audience he’s trying to reach, which means he needs to think about writing his tweets differently than if he were optimizing for retweets.Something that works really well for HubSpot normally is asking a question, then following up with an action statement and a link. To use a very general example, a highly clickable tweet might say “Is your marketing stale? Read this ebook to find out: [link]” Nobody wants to think their marketing is going stale, so they’ll click the link just to make sure. ;-)Add Personality … But Not Too MuchOther messaging tips I gave Phil were related to tone. As a brand, it’s important to be professional, but it’s equally as important to have a touch of personality. The last thing someone wants is to talk to a wall that won’t talk back. People like talking to other people, so brands need to show that real human beings are there on the other end.Have a Sense of Humor … You Might Get Picked On ;-)Last year, our CEO and Co-founder, Brian Halligan, donated $600 to the Animal Rescue League of Boston to run HubSpot’s Twitter account. He was heckled by @DunkinDonuts and @BostonVC (in a loving kinda way) during his time running the account. I was proud to see that he stayed strong and came out of it with a smile on his face.The moral of the story here is that you never know who will mention you; you have to be prepared for absolutely anything. The happy, the sad, and the trolls. Just remember that on top of it all, you’re a human and it’s okay to act that way.I’m really excited to have some fresh new perspective on the HubSpot Twitter account, and I think Phil Harrell will be a great source of quality content for anyone who wants to come hang out with us on Twitter on Monday. Be sure to follow him at @HubSpot on Monday, March 3rd, so you can join in on the fun! Originally published Feb 28, 2014 3:00:00 PM, updated February 01 2017
How to Create a New Group Message From ScratchSending a DM to multiple users on Twitter is very similar to sending a DM to a single user. Here’s what you need to do.Step 1: Click the envelope icon, labeled “Messages.”On desktop, this is at the top left of your screen. On mobile, this is at the bottom of your screen.Step 2: Click “New Message.”On mobile, this is the chat bubble icon at the top right of your screen.Step 3: In the address box, enter the name(s) or @username(s) of your followers to whom you want to send a message. When you’re done, click “Next.”Step 4: Type out your message and click “Send message.”Group DMs, like one-on-one DMs, have a 140-character limit. You can add photos to group DMs just as you can with one-on-one DMs.How to Add Members to a Pre-Existing Group MessageStep 1: Click the envelope icon, labeled “Messages.”Step 2: Click on a group message to open it.Step 3: Click the ellipsis in the top right-hand corner and choose “Add people” from the menu that appears.On mobile, you’ll have to click into the tweet to see the ellipsis. You can also view all users in the group and leave the group by way of this menu.Step 4: In the address box, enter the name(s) or @username(s) of your followers to whom you want to send a message. Click “Done” to add them to the group message.They will not be able to see previous messages exchanged before they were added.How to Share a Tweet in a Group MessageWhile public tweets are great places to have conversations, they’re also a great place to find conversation starters, writes Kamdar in his blog post. He urges users to “spark conversations and support your points of view by sharing tweets from your timeline, even if they’re from people who aren’t part of the direct message.”Here’s how to share tweets with a group.Step 1: Find the tweet you want to share, and click the ellipsis below the tweet. (On mobile, you’ll have to click into the tweet to see the ellipsis.)Step 2: Choose “Share via Direct Message” in the menu that appears. Twitter’s direct messaging feature (“DM” for short) has long been a way for users to communicate privately in one-on-one conversations with their followers. But recently, Twitter launched an update to the DM feature that allows for group messaging with multiple users — up to 20 in one message.In this post, we’ll talk about the details of the group message function. Then, we’ll go over how to create a group message from scratch, how to add members to a pre-existing group message, and how to share tweets in a group message. Let’s get to it.The DetailsIn a blog post on Twitter’s official blog, Product Director Jinen Kamdar reiterated the importance of direct messaging: “Private conversations on Twitter are a great complement to the largely public experience on the platform. You might prefer to read (or watch) tweets but converse about them privately.”Now, you can expand the conversation to an entire group of users at once. Here’s what you need to know:The group message function allows Twitter users to communicate privately with up to 20 users within one group.If a DM has fewer than 20 participants, additional users can be added to the conversation at any time and by any group member — not just the user who started the group.While you can only start group conversations with your own followers, not everyone in the group has to follow one another in order to chat.When a user gets invited to a DM, they’ll receive a notification that they’ve been included.Both group and individual DMs now support pictures, links, emoji, and tweets in addition to text. Twitter Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 10, 2015 12:00:00 PM, updated August 26 2017 Topics: Step 3: In the address box, enter the name(s) or @username(s) of your followers to whom you want to send the tweet. Then click “Next.”Step 4: Add a personal message to send along with the tweet if you’d like. Click “Send message” when you’re done.Your accompanying message has a 116-character limit.That’s it! Want to learn more about direct messages on Twitter? Click here.
Topics: 411Save Of Facebook’s 1.25 billion monthly active users, 44% Like their friends’ posts at least once a day — and 29% do it multiple times a day. That’s hundreds of millions of people interacting with content on the social network on a daily basis.So what motivates people to Like Facebook posts — and share them, and comment on them? And why should businesses care?Research has found several psychological reasons behind why users enjoy using Facebook so much.Free Resource: How to Reach & Engage Your Audience on FacebookFor example, studies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns. Intrigued?Check out the infographic below from QuickSprout to learn more about why people use Facebook and what businesses can learn from it.411Save Originally published Jun 30, 2015 7:00:00 AM, updated July 28 2017 Facebook Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Jul 23, 2015 9:30:00 AM, updated February 01 2017 Website Design Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.Well, today, we’re excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized assessment of your own. What is Website Grader?Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security.How does Website Grader differ from Marketing Grader? Website Grader isn’t the same as Marketing Grader. While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site’s ability to rise to the top of search rankings. How does Website Grader work?Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. You’ll also receive a report that details your website’s performance against each of the key criteria. The criteria are as follows:Performance: Optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, and generating more leads and revenue. We’ll assess your site’s page size, page requests, page speed, and more.Mobile Readiness: Traffic from mobile devices is more important than ever before. It’s important to optimize your website for mobile to ensure you aren’t missing out on valuable traffic, leads, and revenue. We’ll check how mobile-friendly your site is against criteria such as responsiveness and viewport settings.SEO: Your site has to be easy to discover. We’ll assess whether your website is easy for users to find and easy for search bots to understand by grading page titles, meta descriptions, and more.Security: Using an SSL certificate protects your website from attacks and provides your visitors with the confidence that your site is authentic, which means they might feel safer when entering their contact details. If you have it, your site will receive a higher grading.At the bottom of the report, you’ll also find some recommendations on the issues you should tackle to improve your site’s performance and, of course, your Website Grader score.I’ve graded my website, what’s next?Got a score below 90? That’s okay, there’s always room for improvement. Why not share your results with colleagues and work together to implement any necessary improvements? With Website Grader, you can quickly email your personalized report to others. Just click on the share icon on the top-right navigation and enter the email address of your intended recipient.Scoring higher than 90? Wow, your site is pretty amazing so why not let the world know?! You can quickly and easily share your report far and wide to colleagues and friends! Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts.Have you used Website Grader to assess your website already? How’d you do?