Erik Karlsson to play Game 5, but Sharks are making one lineup change

first_imgSAN JOSE — Defenseman Erik Karlsson dressed for Game 5 of the Western Conference Final against the St. Louis Blues but the Sharks did make one lineup change for Sunday’s matinee.Forward Micheal Haley was reinserted into the lineup and Marcus Sorensen was a scratch. Sorensen, who played 9 minutes and 8 seconds in Game 4 of the series, a 2-1 Sharks loss, did not take part in pregame warmups Sunday morning.Haley came … Click here if you’re unable to view the photo gallery on your mobile device.last_img

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Humboldt State men’s basketball adds D-I talent, begins 2019-20 campaign Friday

first_imgThree NCAA Division-I senior-transfers all hailing from Compton decided to reunite for their final collegiate season.Humboldt State University men’s basketball will gladly play host.The Lumberjacks open up the 2019-20 season on the road at Point Loma Nazarene University Friday night at 7:30 p.m. inside Golden Gymnasium.The three senior transfers, Leland Green, Rob Lewis and Raysean Scott Jr., will be on the count for tip-off and look to be nightly starters for the ‘Jacks throughout the …last_img

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African pension fund giant relists on JSE

first_imgAfrica’s biggest retirement fund administrator, Alexander Forbes, on Thursday became the 11th company to list on the Johannesburg Stock Exchange (JSE) this year.The company’s return to the bourse’s main board followed its delisting in 2007, when it was bought by a private equity consortium for R8.2-billion.It listed with a market capitalisation of around R10.9-billion – putting it into the top 25% of companies listed on the JSE – and saw its stock jump by 14 percent to R8.55 a share by 9.15am.The listing was preceded by a R3.7-billion public offering last week – South Africa’s largest flotation in four years, according to news agency Reuters.“Investors were drawn by the regular income from its pension management and insurance businesses, and the potential for growth in sub-Saharan Africa, where financial services are still developing,” Reuters reported.The company is a leading employee benefits consulting, actuarial, investment and administration services provider and retirement fund administrator, with R275-billion in assets under administration as at the end of March this year.Alexander Forbes brings the number of financial services companies listed on the JSE to 28. “We are delighted to welcome Alexander Forbes back to the JSE, where it lists in the financial services sector, one of the most vibrant on the JSE,” JSE CEO Nicky Newton-King said in a statement.Statistics South Africa (SSA) estimates that the country’s financial services sector created 13 000 new jobs in the 2013/14 financial year, and currently employs over 1.8-million people.The JSE is Africa’s biggest bourse, and one of the top 20 exchanges in the world in terms of market capitalisation.SAinfo reporterlast_img read more

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Goa govt. to limit number of casinos

first_imgPANAJI: Chief Minister Manohar Parrikar on Monday declared in the State Legislative Assembly that a new policy would soon cap the number of casinos in a particular area, and that Goan residents would be banned from visiting the gaming areas.Giving an outline of his proposed casino policy, which will be finalised before the next session, Mr. Parrikar told the Assembly that all five offshore casinos currently operating in the Mandovi river would be forced to relocate to land over the next three years. He was replying to queries during a discussion on the 2017-18 State budget. “The Act will have a power to ensure that no Goan can visit casinos. The government will have powers to limit casinos in a particular area. The sixth casino will never enter Mandovi. We are capping it, under this Act, at five,” Mr. Parrikar said, during his nearly one-and-a-half-hour-long address in the ongoing monsoon session.Saying that a casino is as much a vice as liquor, Mr. Parrikar said he too was as opposed to the casino industry as the Opposition legislators, but was forced to allow them to operate because several stakeholders had invested money in vessels. He also blamed the Congress for “creating a fait accompli” on the issue. “We definitely opposed casinos. We also assured that we will cancel licences because that time there were no ships. When any person invests money, a State has a responsibility for continuity, right or wrong,” he said justifying continuation of offshore casinos by BJP governments over the years. He said the policy would ensure that the casinos would relocate from the river to an onshore “entertainment zone”.last_img read more

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On his birthday, Mulayam reveals interest in Delhi

first_imgNot just Uttar Pradesh, focus on capturing power in Delhi as well: this was the advice Samajwadi Party (SP) founder Mulayam Singh gave to party workers and leaders as he entered the 81st year of his life on Thursday. While his public appearances have decreased over the past one year, party workers still look up to the Yadav patriarch as a guiding light and a potential prime ministerial candidate, especially as the crucial 2019 Lok Sabha election approaches.Mr. Singh has in the past made his PM aspirations known to all.“Yours eyes must be set on Delhi. Delhi is everything, keep that in mind… You must resolve to create such a situation that no government can be formed in Delhi without the SP,” Mr. Singh told a gathering at the party office on the occasion of his birthday.The SP founder even asked party workers to organise public meetings for him at the local level so that he could join in the campaign.Mr. Singh reflected on his career and how the SP formed the government in Uttar Pradesh four times and become part of the Centre twice, despite being underestimated as a “party of one district”.However, he said that “some leaders” broke away from the party after creating strife and causing damage, and now it was up to the youth to unite and strengthen the party ahead of 2019. Mr. Singh did not name any leader, though it could be speculated if he was referring to his younger brother Shivpal Singh Yadav who, after a long family feud, especially with his nephew Akhilesh Yadav, formed a separate outfit recently. Akhilesh and Shivpal, however, have been locked in battle to claim Mulayam’s political legacy. The patriarch has so far enacted a balancing game.While SP leaders cut a cake and celebrated his birthday at the party headquarters, his son Akhilesh, along with his daughter and son, called upon him to wish him, before he headed out to campaign in Madhya Pradesh. “He taught us all to walk on Gandhiji’s path of truth and non-violence and to follow Lohiaji’s principle that in order to defeat the evil, we must first recognise it, and that trust is the biggest asset of human relationships,” Mr. Akhilesh tweeted.On the other hand, Shivpal Yadav’s party organized a session on “Socialism and Secularism” in Lucknow, while he himself attended a ‘dangal’ (wrestling contest) organized in Safai as tribute to his elder brother. Mr. Singh is a former wrestler. Saifai is the native village of the Yadavs in Etawah district.last_img read more

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President Pranab Mukherjee confers National Sports Awards on achievers

first_imgThe National Sports Day celebrations were special this time, and not just because there was a new head of state to hand over awards to meritorious sportspersons, coaches and adventurers.Perhaps in a reflection of India’s best medal tally and highest participation figure ever at the Olympics, the number of awardees was also the highest, and the ceremony at the Rashtrapati Bhavan lasted close to 90 minutes as President Pranab Mukherjee honoured the best the country has to offer to the world of sports.Squash player Dipika Pallikal receives the Arjuna award from President Pranab Mukherjee. Olympic silver medallist shooter Vijay Kumar and bronze medallist wrestler Yogeshwar Dutt were awarded the Rajiv Gandhi Khel Ratna, which carries a medal, a citation and Rs 7.5 lakh.”It’s the biggest award that I have received in my career. I am really excited and proud,” Vijay said.Yogeshwar added: “It is a great occasion for us and the happiest moment of our lives.”Click here to EnlargeThe Dronacharya Award was conferred upon eight coaches, including Cuban boxing guru BI Fernandez, who became the first foreigner to be honoured in this way.”I have always felt like an Indian and I’m waiting for the next award,” said the man who bowed and did a ‘namaskar’ in front of the President.India’s former national hockey coach Harendra Singh accepted the award and then took a dig at the present coaching set-up, under whose watch the national team finished 12th at the Olympics.”The coaches should be sacked,” was Harendra’s reply to a query about the team’s performance.advertisementBut there was happiness and tears of joy too at the Ashoka Hall as family members watched their kin stand shoulder to shoulder with the country’s first citizen. To some, it was a once-in-a-lifetime opportunity to soak in the atmosphere of the presidential estate.For others, like para athlete Deepa Malik, it was the culmination of a lifetime of hard work. The 42-year-old has battled a series of tumours in her spine, and has yet excelled in para javelin throw, discus throw, and shot put, in addition to being a keen rallyist and adventurer.”This award isn’t an honour for me, but a recognition for the entire para athletes’ community,” she said after the gathering had offered thunderous applause to receive her and visually challenged athlete Ramkaran Singh.London Olympians such as archers Deepika Kumari and Bombayla Devi, runners Sudha Singh and Kavita Raut, shuttlers Ashwini Ponnappa and Parupalli Kashyap, boxer Vikas Krishan, hockey star Sardar Singh, shooters Annu Raj Singh and Joydeep Karmakar, weightlifer Soniya Chanu and wrestlers Narsingh Pancham Yadav and Geeta Phogat received the Arjuna Award.Incidentally, the Maulana Abul Kalam Azad Trophy for the best sports university was not conferred this year. Sources said there were some doubts raised over the way points were awarded for participation in addition to winning merit places, and that the committee would rethink the matter before arriving at a decision.The Guru Nanak Dev University, Amritsar, has won this award 21 times since it was instituted in 1956-57.last_img read more

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Best Way to Kill Creative B2B Marketing? Focus Only on B2B Marketing.

first_imgQuick! What are the four most frequently used words by B2B marketers?  What are the sources of your new B2B marketing ideas? What inspires you? Do you use exclusively B2B marketing examples, or do you look to a wider range of sources? Join this live webinar How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea to your boss, a horse with blinders on, she objects: “But we’re a B2B company — that won’t work for us!” ZipCar Facebook is a robust, flexible platform. If you’re having success, take it a step further. new-car naming contests , they had a contests to pick their holiday card and they’ve given away gift certificates.  Have fun. Experiment. Give up? Here’s the answer: B2B Lessons? (>100,000 fans) — Threadless is a community-powered online t-shirt store. Like many of the examples here, they have an active community on their page, where they share a lot of content. However, Threadless does more than the typical page — it makes it possible for people to actually purchase shirts on their Facebook page, and share their purchase history. Topics: B2B Lessons? Nick Kristoff B2B Lessons? How are you leveraging Facebook to foster community and build your brand? Engage with your community, enable them to create content. (>1,200 fans) — Logan is Boston’s main airport. Among other things, the airport posts weather updates, delay information, security announcements and airline promotions. A handful of threads on the page have produced comments criticizing the airport management, but that’s actually a good thing for the airport. They responded, and showed that instead of operating behind closed doors, they’re trying to be transparent and engage with their customers. December 22, 2009 at 2:00pm (>140,400 fans) — Nick is a New York Times columnist. He posts his articles on his Facebook page, but instead of just posting the headline, he posts each with with a sentence or two providing some context. The effect is a more conversational, intimate page, with more engagement. All Things Jeep Share content, have opinions and give people a reason to be passionate about your page. Boston Logan International Airport B2B Lessons? Originally published Dec 28, 2009 8:30:00 AM, updated October 20 2016 to see the latest data on how companies in your industry are using Facebook to grow their business. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How lame. Don’t just run contests and share content. Use Facebook pages increase transparency and provide practical information, too. Photo: beketchai on Flickr Live Webinar: How Businesses Are Using Facebook – With New Data & Case Studies (30 minutes Marketing today requires creativity, and creativity requires creative stimuli. If you’re trying to come up with new ways to do B2B marketing, but only follow B2B marketing examples, you’ll find yourself stuck in the same old B2B rut. Date & Time: “But I’m a B2B Marketer.” In order to do remarkable work, you need to draw on a range of different media and marketing campaigns. This is particularly true of social media applications like Facebook. For example, here are five Facebook pages that aren’t run by B2B companies, but that are still highly instructive to B2B marketers. Threadless B2B Content Marketing ) (>27,500 fans) — ZipCar is an urban car-sharing service. They have a lot of fun with their page and experiment with different ways of engaging people. They put a particular emphasis on contests. They hold (>2,300 fans) — All Things Jeep is an online store for Jeep clothing, jewelry and all other things. It’s a small business with a very active community of fans. Their page puts particular emphasis on photos. They have a fantastic fan photos section. They’re also very active in the comments of the page. In fact, their engagement might be part of the reason the community is so willing to share photos. B2B Lessons?last_img read more

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What Do Coke, Pepsi, Pampers, Dominos, Google and Facebook Have in Common?

first_img Facebook Marketing Are audiences more interested in understanding what the big brands are doing?  Do we look up to Coke and Pepsi and other great brands for inspiration?At HubSpot, we love to measure everything, and recently we completed a short study on how the use of brand names (including Coke, Pepsi, Dominos, Google, Pampers, Facebook,etc.) in article titles had an impact on blog article performance. The results were astounding.  Out of the approximately 100 articles published over a period of 50 days, just over 20% of them had major brand names in the title.  As you can see in the graph below, the articles that had a major brand name in the title generated 60% more page views on average than articles without them.Also, we published 6 articles with Google in the title, and on average they performed 50% better than articles without brand names in their titles.Surprisingly, while the use of brand names appeared to have an impact on page views and readership, it had little or no impact on comments (or conversation) and what appears to be a negative impact on inbound links.  The brand name articles got 3 fewer inbound links on average than their counterparts. If you’re wondering why we used such a short time frame for the study, it’s because blog articles are like annuities. Over longer periods of time, articles continue to amass more and more page views, which would skew the study.  The top-performing articles in all groups were spread pretty evenly across the time frame used for the study!Thoughts,  Observations and TakeawaysTiming Your Article Publication is Key — There was definitely a “news” factor to articles with brand names in their titles, and the timeliness of the publication coincided with the conversation about the brand on the Internet and in media.  (e.g. the Dominos and Pepsi articles).Visible Brands Serve as Case Studies — People and marketers in general love hearing what major brands are doing and how they are conducting their business.  A lot of companies like to emulate and learn from big brands. Familiarity Has an Impact on Viral Effect — People become bigger “sneezers” (per Seth Godin’s idea virus) when it comes to bigger brands because they are more familiar with them and their products. Have you noticed any interesting trends in how your blog articles perform?  Please share your thoughts in the comments! Photo credit: Nikita Kashner Video: Blogging for Business Want to learn more about publishing a blog on your business website?Watch the free video to learn how to create a thriving inbound marketing blog. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 11, 2010 8:30:00 AM, updated October 18 2015 Topics:last_img read more

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Everything You Need to Know to Get Started With Pinterest for Business

first_img Pinterest Marketing Originally published Sep 5, 2013 8:00:00 AM, updated February 01 2017 Getting started on a new social network — regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing. And while all the changes in social media require inbound marketers like us to just embrace all of these new things, sometimes we just want to have someone walk us through using a network from start to finish. We’ve got so much going on in all of our other marketing activities that we sometimes want someone else to gather all the info we need and hand it to us.We’ve been there before, and we want to help. One of the social networks that people consistently ask us about is Pinterest — from setting up an account, to actually pinning posts, to optimizing pins, to proving its ROI, we get a ton of questions about it every day. So if you’re wondering how to get your Pinterest presences up and running, sit back, relax, and check out the resources we’ve compiled in our embedded Pinterest board below. We’ll also walk you through the 10 most important pins in our board in the rest of the post.HubSpotGetting Started With PinterestFollow On 7 Things You Need to Get Started With Pinterest for Your Business1) Get oriented with a beginner’s guide to Pinterest.First things first — you need quick crash course in marketing on Pinterest. In our Introduction to Pinterest for Business, We’ll answer the most crucial questions about the visual social network: What lingo do you need to know? Why should you even bother with the platform in the first place? How do you even sign up for an account? And what can you actually do on the platform to move your marketing metrics? Seriously, do this step first — it will help you determine if Pinterest is right for your business and give you a bunch of ideas to start implementing on Pinterest ASAP.Download our Introduction to Pinterest for Business to get started.2) Set up Pinterest buttons on your website.Okay, so you’ve decided you’re on board with Pinterest (#pinterestpuns). You’ve set up an account and added a few boards and pins. Don’t forget this crucial step: add Pinterest buttons to your website to drive your website visitors to engage with your Pinterest boards and pins. There are two types of buttons: the ‘Pin It’ Button and the ‘Follow’ Button. Learn how to set them up so you can organically increase your Pinterest following.Check out our blog post on adding Pinterest buttons to your website.3) Find or create the visuals you want pinned. Now that you’ve got both your Pinterest presence set up on the social network and on your website, you’re ready to find or create the visual content to be pinned. Since visuals are the crux are the reason why the social network exists in the first place, you want to make sure your pin’s visuals are compelling enough for users to click, like, or comment on. The best part about this whole step is that you don’t have to be a professional designer to make engaging Pinterest visuals. Check out the following free resources to create top-notch visual content that will blow your Pinterest followers out of the water:The Marketer’s Crash Course in Visual Content Creation: Learn the basic principles of design and apply them to your next pin design — we’ll even suggest a few tools to help you create top-notch visuals. How to Create Five Fabulous Infographics in PowerPoint: One of the most successful visual formats on Pinterest is the infographic … but it can feel daunting to create one of your own. Have no fear: just download this template and follow the steps in this blog post for creating an infographic in under an hour.17 Customizable Templates for Shareable Graphics on Social Media: If your goal is to get your pins repinned, definitely check out these free templates. Whether you’re posting inspirational quotes, an image to promote your latest blog post, or just a photo of your product, check out this template to spruce up your images.75 Free Stock Photos to Use in Your Marketing: Don’t really want to spend the time creating graphics for Pinterest? Pick one of these 75 free stock photos as the image in your pin instead. There’s no strings attached. Seriously. 4) Make sure people can easily find your content on Pinterest.So after you’ve created all of this great content for Pinterest … you want to make sure people can actually discover it. Yes, people will find it if others engage with you, but one of the most common ways they’ll find your content is through search. So make sure you’re prepared for search with this comprehensive guide to Pinterest SEO.5) Optimize posts to get more engagement.Besides optimizing for Pinterest search, there are a few other ways you can change up your content to get more comments, repins, and likes. Check out this data by Dan Zarrella to see how image height, description length, or word choice can affect your success on Pinterest. While these aren’t hard-and-fast rules, the data can give you a general direction to take — and after a while, you’ll have concrete data about your audience to inform your future Pinterest posts. 6) Take your Pinterest content elsewhere by embedding pins and boards.There are two other ways you can add Pinterest content to your website besides adding the ‘Pin It’ or ‘Follow’ buttons. You can actually embed Pinterest boards (just like we did in this post)! It’s pretty easy to do — you’re mostly copy-pasting code into your website or blog — but there are a few crucial steps to follow that most forget to tell you about. Check out this blog post to learn more about embedding Pinterest widgets on your website.7) Measure and iterate on your Pinterest presence.So after all that creation and optimization, you’re going to want to prove to your boss that your time is well spent on Pinterest. Get a run-down of Pinterest’s latest analytics tool update, learn how to track specific campaigns on the platform, and see which metrics are most important to investigate on the social network.Bonus: if you’re committing to Pinterest over a longer period of time, we’ll give you some formulas to calculate the long-term growth and success of your efforts. So go on, download our guide to optimize and measure your Pinterest account!What else do you want to learn about Pinterest for business? Share your questions with us in the comments, and we’ll update the board throughout the day with resources that can help. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

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The Art of Marketing: 6 DIY Design Projects to Try

first_img Topics: Images Once you’ve had some practice removing and changing backgrounds, you can experiment with using shadows, glowing edges, and other effects for making your headshots stand out a bit more. Full disclosure: I created the images above in Photoshop and used a feathering effect to soften the edges around Tyer and Big Jim — but you could get similar results with PowerPoint. For a more advanced look at removing backgrounds, check out this Photoshop tutorial from Adobe.5) Visualize Some DataKnow what’s incredibly boring? Staring at a bunch of numbers on a screen.Know what’s NOT incredibly boring? Staring a picture of a cat — with a beautiful head of hair — in outer space!You can think of data visualization as the middle ground between numbers on a screen and cats in space. Whether you’re creating a full-blown infographic or a simple pie chart, the goal with data visualization is to present your data in a way that is both easy to understand and visually exciting.As co-founder & CCO of Visage, Ross Crooks, noted in a recent blog post, “By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good.”Need help bringing your first data visualization to life? Download our free guide, Data Visualization 101: How to Design Charts & Graphs.6) Draw Some Groovy Designs on the Company Beer TapsDon’t have company beer taps? Not to worry. Just pick up a six-pack from the store and draw on the walls of your office!Nope, wait, don’t do that. But DO take a few seconds out of your day to leave a fun/funny/inspiring doodle on a whiteboard, chalkboard, or sticky note. The only real goal here is to spread some cheer (and culture) throughout the office.It might sound dumb, but trust me: It’s nice to walk around and see evidence that actual living, breathing, thinking humans inhabit the space you work in. For example, when I walk across the hall to grab a coffee, I’m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot’s finest in-house artists.Looking for more marketing inspiration? Our INBOUND conference is right around the corner! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 5, 2014 12:00:00 PM, updated February 01 2017 I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before:Marketing isn’t arts and crafts.In today’s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense. To be effective marketers, we need to put childish things aside. We can’t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. And we need to be able to tie whatever we create to something quantifiable.Ultimately, the modern marketing department is focused on hitting specific, number-oriented goals: X many leads. X many sales-qualified leads. X% lead-to-customer conversion rate.There’s seemingly nothing aesthetic or artistic or “arts-n’-craftsy” about it.But, in fact, there is.The Art of MarketingWe can use the science-side of marketing to figure out who we should create content for, as well as to figure out what that content should be. Through A/B testing and optimizing, we can even figure out when the best times are to share our content with people via social media and email. And, of course, using analytics software, we can determine if the content we create ends up delivering on our underlying why, or goal (e.g. lead generation, lead conversion, etc.).There’s only one piece missing from this marketing puzzle, and I assure you, it’s a crucial one: the how.How do marketers actually create all that content? How do they organize the information? How do they decide on font sizes and color schemes? How do they figure out what to put in the cover image or other promotional images? How do they decide when (or when not to) use gradients or drop shadows or 3D bevel effects?This, my friends, is where art comes into play. While science can inform us at every step along the way, it can’t actually do the work for us. At some point, we need to roll up our sleeves and create something.At some point, we need to do some arts and crafts.So I implore you, for the sake of your mental health, to take off your data geek/growth hacker hat for just a little while so you can explore some of the “arts-n’-craftsy” marketing projects below. 1) Create an Animated GIFThere’s something very satisfying about seeing an original animated GIF come to life. Not gonna lie, I was pretty pumped when I got this bad boy (see below) cranking for the first time to help promote a new guide, How to Optimize Your Marketing Channels.Whether you’re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software.Ready to start designing your very own animated GIF? There are a few different tools you can use, but I recommend going the Photoshop route. It gives you a ton of control (e.g. you can set how long each frame should be shown for) and — best of all — we have this blog post that walks you through the entire process.2) Redesign Your LinkedIn Banner ImageTrying to attract top talent to your marketing team? Having a super-spiffy banner image for your company’s LinkedIn page can only help.While there’s no silver bullet for ensuring your LinkedIn banner image will stand out from the crowd, there are plenty of companies doing a great job that you can draw inspiration from. Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing SoftwareSide note: If you feel like your company’s entire LinkedIn profile could use a refresh, check out A Visual Guide to Creating the Perfect LinkedIn Company Page.3) Spruce Up Your Other Social Media Cover PhotosLinkedIn isn’t the only social network where you can let your creativity run wild. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover.One of my favorite cover photo strategies is to align your cover photo with your profile picture so the two seem part of the same overall image. (My colleague Ginny refers to this as the “Profile Picture and Cover Photo Combo.”) Here’s an example:Need help figuring out the sizing for all of the different social media cover photos out there? We’ve got you covered. Click here to download these free, pre-sized social media image templates.4) Add Matching Backgrounds to Employee HeadshotsThe secret to this project is learning how to remove the background from a photo. Once you’ve mastered that process, the rest is a walk in the park.And while Photoshop is perhaps the best tool for the job, the simplest tool for the job is PowerPoint. Once you get comfortable removing existing backgrounds from employee headshots, start dragging and dropping those headshots onto some new, snazzy backgrounds. Here are some examples below that I created using photos of my colleague Tyler (left) and his cat, Big Jim (right).last_img read more

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