Look at the mission statement at the website of the SETI Institute: “The mission of the SETI Institute is to explore, understand and explain the origin, nature, and prevalence of life in the universe.” What happened to the aliens? The word “intelligence” is not found in their mission statement. It sounds indistinguishable from the mission of Astrobiology (which does not care whether the life is intelligent). A look at the dozen activity boxes on the home page only reveals two or three that seem clearly relevant to the Search for Extraterrestrial Intelligence. Further indications that the SETI Institute is morphing its mission into a bigger tent can be seen in the News links: a report on the Leonid meteor shower (this is about planetary science, not SETI); an interview about the ethics of space exploration (that’s human space exploration, not Star Wars); an interview with a young scientist studying extremophiles in salt ponds on earth (that’s regular biology); and an airship-based investigation of climate change (that’s political science – 11/26/2009). Only at the bottom of the column is there one clear article about SETI. For some reason, Space.com dropped its link to weekly news articles from the SETI Institute. These used to be clearly noted on the top title bar. “SETI Thursday” is gone. The last two articles did not deal with SETI: Sept. 2009 dealt with the institute’s “Adopt a Scientist” program, and Oct. 2009 was a review of the movie 2012.. The link Space.com/SETI only lists previous articles. The SETI project has long been lampooned in some quarters (notably the Senate; 04/17/2006 and 11/18/2005 commentaries) but supported with almost religious fervor in others (09/24/2005, 06/03/2006). Carl Sagan used to promote the search as the noblest ambition of the human species. It’s not clear why Space.com and the SETI Institute appear to be downplaying SETI at this time.Who knows; perhaps the economy has affected funding and, like a private company, they feel the need to diversify. Perhaps Paul Allen is re-evaluating his charitable contributions (10/12/2007). Perhaps the public is losing interest in SETI after 50 years of failure to find anybody out there. Or perhaps SETI advocates are smarting from accusations that they are using intelligent-design methods inconsistent with their Darwinian world view (see 12/03/2005 and this Brett Miller cartoon). Astrobiology is a bigger, warmer tent. The life can be microbes on planet Xircon Z589 and an astrobiologist will be happy. That was not, however, the mission of SETI. Jimmy Carter wrote on the Voyager record that “We hope, someday, having solved the problems we face, to join a community of galactic civilizations.” SETI scientists don’t want to join a community of slime (do they?); they want to talk with sentient beings like ourselves. Has SETI become impolitic again? For the time being, discretion seems to be calling the SETI Institute to de-emphasize its raison d’etre and pretend to be regular scientists – studying earth life, meteors, climate, extrasolar planets, and normal astronomy. If their mission has changed, so should their acronym: SETL, the Search for Extra-Terrestrial Life. Or SET: the Search for Extra-Terrestrial whatever. Or SE: the Search for Extra whatever. Or just S: Search. You don’t need radio telescopes for that. Google is free – and you’ll find lots of aliens.(Visited 81 times, 1 visits today)FacebookTwitterPinterestSave分享0
Packed scheduleLe Clos has had a packed schedule since the Olympic Games, making numerous appearances, which left him with not much preparation time for Dubai, but he stood up to be counted once again as he raced to his first gold of the World Cup Series in the men’s 200m butterfly. Olympic champions Cameron van der Burgh and Chad le Clos led the way as South African swimmers shone in the first leg of the Fina World Cup, which ended at the Hamdan bin Mahommed bin Rashid Sports Complex in Dubai on Wednesday. Would you like to use this article in your publication or on your website? See: Using SAinfo material Le Clos took victory in the event again, but it didn’t come easily, with Daiya Seto of Japan pushing him hard all the way. The South African touched the wall in 1:51.61 to edge out Seto by just a-tenth-of-a-second. Roland Schoeman began the South African medal run with a third place finish in the 100m freestyle on the opening day of competition. He felt a bit off colour and was somewhat disappointed with his time of 47.24 seconds, but it was a solid effort. On day two, he secured a breaststroke double by winning the 100 metres in 58.33 seconds. Snyders pushed him hard for the win, eventually taking second in 58.42, while Germany’s Marco Koch just edged out South African Neil Versfeld by 0.01sec to claim the bronze in 58.90. Gerhard Zandberg was fifth in the 50m backstroke and sixth in the 100m IM, while Neil Versfeld was fifth in the 50m breaststroke, fourth in the 100m and fifth in the 200m. “That was a South African 1-2-3 for us, as Snyders was born in South Africa!” said Van der Burgh after his win. Later, he was second in the shorter 50m butterfly, touching the wall in 22.86 seconds. Victory went to Kenya’s Jason Dunford in 22.77, with Roland Schoeman third in 22.94. Barrier brokenOn day two, Le Clos put in a brilliant final turn and sprint to the finish to break the magical 50-second barrier in the 100m butterfly with a time of 49.82 seconds. It was a result that clearly excited him. Townsend added a second gold medal to his personal haul in the 200m IM. Hungary’s Laszlo Cseh led the South African star through the first three legs, but Townsend put in an excellent final 50 metres freestyle to pull away to victory in an excellent 1:53.25. Japan’s Daiya Seto came through to take second in 1:53.90. He was the first of the South Africans to strike gold on the second day, winning the 200 metres freestyle, after taking the race to his opponents in the first 50 metres, in a fast 1:42.71 seconds. Australia’s Robert Hurley charged hard for home and came home in second in 1:43.37. Schoeman added another bronze in the 50m butterfly and was fourth in the 50m freestyle in 21.65. Thrilled“I am thrilled with these two wins,” Townsend afterwards. “I really enjoy short course racing and it can only get better from here.” In the first of two days of action, Van der Burgh sprinted to victory in the 50m breaststroke, clocking 26.64 seconds. His training partner Guilio Zorzi was second in an impressive 26.91 and New Zealand’s Glenn Snyders third in 27.04. SAinfo reporter Fellow Olympian Darian Townsend opened his account with a fifth place in the 100 metres freestyle and followed that up with third place in the 100 metres individual medley (IM) on the first day of competition. On day two, he raised the bar. BronzeKathryn Meaklim picked up a bronze medal in the women’s 400m IM where she raced hard to clock an encouraging 4:38.92. She also finished fourth in the 200m IM and was fifth in the 100m IM. The swimmers move onto Doha, Qatar, for the second leg of the Fina Arena World Cup series that take place on Saturday and Sunday this weekend. Tara Nicholas finished fourth in the women’s 50m breaststroke. She swam a personal best 1:09.53 to take fifth in the 100m, and was sixth in the 200m in 2:34.99. Australia’s Kenneth To won in 46.89, with Anthony Irvin of the USA second in 47.04. 4 October 2012 Ironically, it was in the very same pool where his climb to stardom began when he won the 200m butterfly at the World Short Course Championships in December 2010.
A recent whitepaper on B2B search revealed some interesting statistics about B2B purchasers and how they search, which reveals a lot of really useful insights for B2B marketing. A couple days ago I found a blog article on this topic and posted it on DailyHub next to a bunch of other interesting marketing and business articles.Here are some of the stats I found particularly interesting in the whitepaper:• Over 70% of B2B buyers use a search engine at the start of their purchasing process• About 75% of B2B prospects click on the organic results• Less than 19% of B2B buyers click on search ads• 77% of B2B prospects prefer Google over any other search engine (see chart)Key takeaways for B2B Marketing:1) Your B2B company needs to be able to be found in search engines. Over 70% of your prospects are looking for you there, right at the time when they are ready to buy, so this is probably more important than any other marketing activity for your company.2) Make sure your B2B company is listed in the Google organic results for the right search keywords. You can probably ignore the other search engines for B2B marketing purposes since Google has 77% marketshare for B2B purchasing.3) Consider bidding on paid search terms in Google as well, but watch your ROI. The organic results matter most, since the ads only get you access to 19% of B2B prospects.For a free analysis of your website’s marketing effectiveness and tips on how you can be better found by your B2B prospects in search engines, visit www.websitegrader.com. Originally published Jun 5, 2007 1:03:00 PM, updated March 21 2013 Measuring SEO Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Facebook ad campaign How to Get LinkedIn Recommendations , here are 12 video tutorials to help you properly set up many important basic functions. This post focuses on Duct Tape Marketing LinkedIn tip . Even if you don’t yet have a twitter account, do a quick The Facebook interface has changed a bit since How to Send Twitter Updates Through LinkedIn Duct Tape Marketing Thanks Donny for the link to the newer version of this video! The good people at Common Craft Twitter Search in Plain English for an industry related topic or interest and you’ll be supprised at what you find. Learn how to automatically updated your LinkedIn status from Twitter in less than a minute. Thanks to profile to 100% complete. For those who have only used Twitter’s online interface, adding a Twitter client like Topics: explaining how to give and get recommendations on LinkedIn. posted this video about a year ago, but it’s still an accurate outline on how to create a , How to Import a Blog or RSS Feed into Facebook will help you get stared. LinkedIn . . TwinkedIn , and As the title suggests, this does fall somewhat into the “sneaky trick” category, but it works. Thanks to video does a great job at explaining the basics of getting started. David Kirk of vividinsight How to Setup a Facebook Fan Page The Marketing Twins Donny Vaughn at put together some awesome videos. In this example, they explain Twitter search in “plain english.” The key point of this video is that Twitter search is a Twitter search developers.facebook.com TweetDeck also known as a Facebook business page. John Jantsch at Howcast . LinkedIn Answers How to get your How to Use TweetDeck . If you haven’t tried using LinkedIn Answers, I highly recommended it. It’s a great place to make connections, find prospects and help brand yourself as a thought leader on a particular topic or industry. Facebook One Sneaky Trick to get more Twitter Followers to the mix will change your life. This video from John Jantsch at Tech-Recipes created this video outlining how to add a blog or RSS feed to into Facebook. How to Create a Facebook Ad LinkedIn How to Add a Facebook “Like” Button to Your Site Twitter Originally published Jun 3, 2010 10:00:00 AM, updated October 20 2016 social media marketing Facebook fan page MrInternetTips How to Use Twitter for Business does a great job of outlining the ins and outs of How to Use LinkedIn Answers does a great job at explaining how to create a basic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , which are the three networks I reccommend everyone set up for themselves and/or their business. Leave a comment below and let me know if there are other social media outlets you would like to learn more about. SmartPassiveIncome . If you’re still wondering how to best use for Twitter for your businesses, this Another How to Create a 100% Complete LinkedIn Profile put together this awesome explaination of differt types of Facebook “like” buttons, and boxes that you can add to your website. For more information on the Facebook Like Button, visit These were some of the best videos I could find. Please let me know if you have other’s that you have found useful. Update 6/6/2010: powerful Social Media Marketing For those of you who are getting started with
Earlier this week, you determined what organic search keywords and referring sites Finally, figure out which of your inbound links or sites that link to you frequently could ask to link to your new page. While on-page optimization and a good internal linking system are helpful to having a quality page that ranks, ultimately Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , let’s develop a plan for recovering your search traffic. You first need to select a page from your existing website to optimize for one of your fallen words, or create a new page on your site. It’s best to create a new page if you can – Adding pages to your site is crucial to increasing your search rankings, and it can make it easier to start fresh if your other pages are already ranking and getting traffic. Don’t forget that if you have a blog on your website, a blog entry could fulfill all of these items – Attractive, interesting content that is well optimized for search and inbound links. search engine strategy and guidelines Also think about your page content, because it will both help this page rank well, and give your viewers something interesting and useful to read once they’ve arrived on this page, including a call to action to one of your landing pages or offers that can bring in your lead. Photo Credit: to your page to make it rank well. Having some really great and novel content on the page that people will want to link to helps a lot here – It’s always easier to get people to link into your site if they like what you have to say. Tell us your story of your best-optimized page. How you got it to rank in the comments? For the last step that’s directly on your website, think about the other pages on your site that could link into this page. Depending on your phrase, they might be product pages, your homepage, or other particular pages on your site. Add links on those pages with the link text of your crucial keyword, otherwise this page will be like an isolated island that no one can get to. Originally published Feb 2, 2011 9:00:00 AM, updated October 20 2016 Topics: alwaysmnky First Recovering Search Traffic Plan For the keywords where your search traffic has declined, let’s create new a new page on your website optimized around each word. For tips on how to optimize a page well, there’s plenty of content available on to make sure that you hit on your website. The major things to think about are simple though: Your page title, page address, the H1 headline on the page, and the meta description for your page. Make sure that they are all around the one keyword that you’re optimizing this page for, or one or two close variations off of that word (like a plural form). Measuring SEO you’ll need inbound links
If you’re new to she could offer as a free download on Ethical Impact’s website. With a landing page, anonymous website visitors could drop their contact information in exchange for a relevant educational offer provided by Ethical Impact. inbound marketing educational resources , she learned blogging best practices. free HubSpot trial Ethical Impact Marketing Takeaway Adam Enbar Originally published Mar 4, 2011 9:00:00 AM, updated October 20 2016 Kathryn had been blogging for years on WordPress but wasn’t seeing any business results. Using her Gaining the Knowledge to Make Use of the Tools Now that she had the offer available, she needed to send some traffic to the landing page. To do this, she added a call-to-action button on her homepage and did an email campaign to drive more visitors to the landing page. , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords. Using the Kathryn said, HubSpot trial , it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Step 2: Create a Landing Page Kathryn had an idea for a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: is a small business providing strategic planning, consulting, auditing, and certification for businesses implementing sustainable business practices. Kathryn, the company’s owner and founder, was looking for a way to simply deliver results for her business. She was not generating leads through her website and didn’t know how to make the transition from the traditional marketing methods she had been doing for years. A Small Business Looking for Results Results: 16% Conversion Rate and 12 New Leads! By sending traffic to a landing page with an educational offer, Ethical Impact was able to generate 12 new leads in less than a month! On top of that, Kathryn saw a 76% improvement in their web traffic ranking, showing Ethical Impact was growing both traffic and leads. Since then, Kathryn has continued to blog, create new landing pages and offers and capture even more inbound leads! Step 1: Optimize the Blog whitepaper Step 3: Add a Call-to-Action it was figuring out what to do and making the transition from outbound to inbound marketing. So, don’t hesitate – start blogging and creating landing pages and promoting them on your website. Ethical Impact wasn’t generating leads through their website before and in fewer than 30 days she was able to turn that around and get the website to work for her! available to HubSpot customers and trialers, along with the great help of her inbound marketing specialist, to achieve success in fewer than 30 days. Blog Optimization It’s not accomplishing these marketing goals that’s difficult,
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 7 Types of Headlines1. The Know-it-AllThese headlines offer practical advice or tips. Where to Sell Your iPhone 3G: Gazelle vs. NextWorth Social Media Use Cases: Arcade Fire How the Old Spice Videos are Being Made 2. The TeacherThese headlines teach you something you didn’t already know. Why Too Much Money is Worse Than Too Little The Responsibility Revolution for Companies Seven Leadership Traits that the Gurus Don’t Tell You 3. The GossipThese types of headlines stir up controversy, pique your interest, and often have you asking “and then what happened?” And the Winner for Best Film About Design Is… Apple Hater Seeks Roommate in the Big Apple Via Craig’s List Seven Puppies Die Following American Airlines Flight 4. The InstigatorThese headlines make bold statements, which may or may not be true, but they make you want to click to find out. How Porn Will Keep Me in Business Google Wave is Dead Are Most VCs Dinosaurs Who Need to Hurry Up and Die? 5. The Nay-SayerThese headlines convince you that what you don’t know will hurt you. Do you Pass the Leadership Test? 15% Changes Everything Do You Know What’s in Your Mutual Funds? 6. The CampaignerThese headlines provoke people who have similar problems or issues to click on the articles and connect with other like-minded people. Dear Car Dealerships: Stop Sucking Who Wants to Be the Mayor of Pizza Hut 3 Ways to Dress Like a Millennial Woman 7. The ConnectorThese articles show the connection between two seemingly unrelated things. Social Media Marketing Lessons from Justin Bieber What Hugo Chavez Teaches Us About Twitter Dan Pickett: Find Your Founder: Five Romantic Tips from a New Technical Cofounder Have you come across any effective headlines lately? What category were they in? Why did you click on them? Blog Headlines This is a guest post by Marissa Lowman. Headlines are the lifeblood of web and landing pages. Ever since the
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 27, 2011 3:00:00 PM, updated October 20 2016 News related to Google+ has been slow in recent months. Hopefully, Google is working on business profiles for its social networking platform. However, today we got some exciting news. Not as exciting as business profiles, but close. According to Google, to date, 1 billion posts have been shared on Google+.Google+ has also launched three new features. The first is a new tool called Ripples that visualizes how messages are being shared on Google+. The second, What’s Hot, helps users discover interesting and popular posts. Finally, Google+ has added Creative Kit, which introduces basic photo-editing functionality into Google+. Additionally, Google today announced that customers of Google Apps can now use their Google Apps username and password to sign up for Google+.Sharing Analytics Gets VisualWith Ripples, Google has added a visual layer of explanation around social sharing analytics. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Trying to explain it doesn’t do it justice. You need to watch the video below to really understand Ripples in action.Trending Posts Comes to Google+Parody is rampant in the social networking industry. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts. The new ‘What’s Hot’ section on Google+ will appear after your regular updates section and use a special Google algorithm to rank popular stories. For a full explanation, check out the following video:Google+ Gets More Like InstagramWith Creative Kit, Google for the first time provides the opportunity for users to edit images in Google+. This makes Google+ much more similar to popular photo sharing service, Instagram. To view Creative Kit in action, check out this video from Google:Google Apps Users RejoiceMany companies and individuals use Google’s Apps product for a hosted version of popular Google apps like Gmail and Google Documents. As of today, Apps users can now sign up for Google+ using their Apps account. According to TechCrunch, Apps users will be able to share posts directly to other users within their organizations. Google is also building a migration tool, allowing existing Google+ users to port their personal accounts over to their Apps accounts. It isn’t done just yet, but Google says it will be in a few weeks.Marketing TakeawayThese new features are cool, but they aren’t exactly original. Marketers still need business profiles more than any of the new features Google announced today. However, take advantage of what Google provides. Ripples are clearly the most interesting feature for marketers. Understanding how your content is shared and who the top influencers are that cause the spread of your content is valuable. Look at Ripples for some of your content and gather data to improve your content creation and promotion efforts.How do you feel about these updates to Google+? Google Updates Topics:
Solution: Even if your site is mobile responsive, which means it adjusts itself to fit the screen of any mobile device or tablet, communicating what you do to your visitors should be a top priority. Having a captivating image and a short text overlay of your mission statement is a great idea for space above the fold (what you see first without scrolling down) of your website. The text should be short and sweet (i.e. the length of a tweet).Just because your current consitutents and your staff know what your organization does, doesn’t mean you should ignore stating the obvious for your new visitors.Problem #2: I can’t easily find how my donation will impact the mission. Soluton: Make sure your content is easy to scan. Blocks of paragraphs turn visitors off and are usually never read in full, anyway. Make the content on your homepage short, sweet, digestible, and even visual (with images or videos). Try to break down the important points into bullets to engage vistiors faster.Has your organization taken the next step to optimize your website for mobile?Image credit: mikecogh Solution: Whether your website is mobile responsive or not, make sure your text is big enough to read. There are a number of products that allow you to adapt your current website to fit all mobile devices to minimize this problem. If visitors can’t read about your mission, how are they going to be able to understand what you do and how they can impact your mission?Problem #6: When you do give me information, you’re overloading me with text. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 14, 2013 3:00:00 PM, updated February 01 2017 Solution: Below your mission statement on your homepage, or at least as one of the first tabs in your navigation, should be an explanation of what a donation would do for your mission. This could be as simple as equating a dollar amount to something tangible.Or, you can show highlights of your impact from previous years. If you have fundraisers or volunteers, share their stories, or record one for a video, and feature it on the homepage. Make sure to include how that individual’s contribution impacted something specific. If you have project sites across the country or the world, use Google Earth Outreach, which allows you to create a map of your project locations with Google Maps and embed it on your website. This is a great way to show physical proof of your organization’s work.Problem #3: You’re asking me to donate before you tell me what your organization does. Solution: You wouldn’t ask someone to marry you on the first date, so why ask someone to donate before giving them more information about your organization? Priming your new audience with content about you and even your supporters is a great way to break the ice. Feature stories from your blog on your homepage to keep your content up to date. Keep your donate button in the top navigation or under a tab called “Ways to Give.” But don’t have it be the first thing people see when they view your site on a mobile device.Problem #4: I can’t find your About Us page easily. The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.You do not want to ignore this channel of increasing traffic.When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience. Try to avoid these six problems when redesigning or updating your nonprofit’s website.Problem #1: I don’t understand what your organization does. Mobile Optimization Solution: Have your About Us page be the first tab in your navigation. Remember, not all of your visitors know about you. What if they’re coming from a link on, say, your friend’s social media profile? For any new traffic, it’s the first place your new visitors want to go to learn more about your organization, staff, and board members.Problem #5: The information you do provide about your organization isn’t legible.
As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords.However, we’ve been doing this keyword rotation long enough now that we got to a point where it felt like we were fighting the keywords. We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. It just feels likes we’ve been there, done that, you know?Since I have the privilege of reading and editing each and every blog article that we post, I’ve recognized patterns during these last 9 months about how our staff members brainstorm ideas, create headlines, and use the keywords — and how sometimes our crazy ideas actually turn into great blog posts! So I thought I’d share some of the strategies we use when it feels like the well of ideas for important keywords is running dry. I hope one of these strategies will help you, too.1) Become the Super ResearcherThe Super Researcher just can’t get enough. They could sit all day and research (and if they aren’t careful, they will). The Super Researcher is very detail oriented and it’s important to them to provide some real meat in their blog posts, not just fluffy samples. They do this by researching, reading, and clicking on just about anything that looks interesting.The thing is, the Super Researcher actually does have a sort of superpower when it comes to research. They’re able to find some of the most random — yet interesting and relevant — articles and find original tie-ins to something seemingly unrelated. Like the article our staff member wrote on baby boomers and social media.If you like researching, try this approach to research, read, and relate it to your keyword.2) Become the New AnglerThe New Angler sees things differently. They can take a keyword phrase that has been done over and over again and totally rock it to appeal to a different business persona.For example, one of our keyword phrases has been “what makes a good website.” Instead of focusing on a different aspect of what DOES make a good website, the New Angler might do something like this: “What Makes an Otherwise Good Website Completely Useless.” Totally made a 180 with the keyword.I love this because I’m so not a New Angler — so I love it when I see it. If you’re stuck on how to use your keyword, try looking at it in a negative light “what not to do…” or “5 elements you’re missing.” It might spark an idea.3) Become the Case StudierThe Case Studier sees how things work together. If an individual or company has done something right — or wrong for that matter — recognize it and talk about how it relates to your keyword.The same is true for your own company, too. If you have a client or have performed a service that you think is exceptionally noteworthy — write about it in an educational manner (not a promotional one).Here’s an example of how to use a keyword phrase and relate it to a case study: We used the phrase “why is social media important” and wrote a blog post about WestJet and how its recent Christmas Miracle video went viral with the help of social media. Check it out to see an example of this technique in action.4) Become the NewsjackerFirst of all, if you’re unfamiliar with newsjacking, here’s an article that’ll get you caught up to speed.Now, this type of keyword strategy probably isn’t the best because it’s kind of dependent on what news is out there — but when it works. it works like a charm, and is one of the best ways to add a fresh perspective to a seemingly tired keyword phrase. So jump on that bandwagon!The Newsjacker is skilled at using their knack for always knowing what’s going on, and applying it to their keyword. If Facebook just announced a new feature called “Promoted Posts,” for instance, use that to talk about how it can help you with lead generation techniques for your business. (Did you guess that “lead generation techniques” was the keyword?)5) Become the Life LessonerThe Life Lessoner does just that — uses things they’ve learned or experiences they’ve had, and writes about it.Write what you know. It’s a good place to start. The Life Lessoner is honest, sometimes sentimental, and knows themselves well enough to be able to use a keyword phrase and relate it to a piece of their life. It can be as simple as talking about an experience with a client that taught you to view a situation differently, or as “out there” as relating the public transit in Boston at Inbound to what makes a good website. (And it worked. Take a look here.)6) Become the Out-of-the-Box ThinkerThe Out-of-the-Box Thinker isn’t afraid to try new ideas. They might just work! And … they might also suck. But you won’t know until you try.One way to think outside the box when writing content is rethinking the format that content appears in. For instance, if you’re used to writing how-to and list posts, perhaps you should try creating those posts in the form of a video, a piece of static visual content, or even a list of memes. Even if the idea seems a little too bizarre, remember that you can rebound quickly from a poorly performing piece of content … just write something else!7) Become the Whatever Comes to MinderI didn’t reveal the name of each lovely co-worker I identify with each keywording style above — I thought it would be fun for them to try and figure it out — but I will say that the “Whatever Comes to Minder” is me.I get my writing inspiration from the strangest places sometimes. For instance, I had a toenail fungus keyword looming over my head. It’s for a podiatrist client, and while reading The Foot Book by Dr. Seuss to my one year old daughter, I was inspired to write a blog offering foot care tips from a podiatrist and Dr. Seuss. The client enjoyed it, and maybe even more importantly, I enjoyed writing it.Another example … one day I was driving in my car and the song “More than Words” by Extreme came on, and it gave me the idea to write about how your blog is more than words; you know, all that other stuff Google cares about like conversion rates, social shares, etc. The Whatever Comes to Minder will have something totally random just pop into their mind and wonder if they could use a keyword and create a blog out of it. If this happens to you, don’t brush this off. Just write it down because I’m willing to bet you’ll think of some inspiring ways to create excellent, keyword-friendly content.Hopefully one or all of the strategies we use at Half a Bubble Out helped you. When you feel like you’re fighting your keyword, talk to those around you and relate your keyword to the world around you. Every good fighter has a team that surrounds them. Use yours to get your keyword fight on. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 6, 2014 2:00:00 PM, updated February 01 2017 Keyword Optimization