For an agency regularly called “adrift” without a mission, NASA will at least float through next year with a boatload of money for its science programs.Yesterday Congress reached agreement on a spending deal for fiscal year 2015 that boosts the budget of the agency’s science mission by nearly 2% to $5.24 billion. The big winner within the division is planetary sciences, which received $160 million more than the president’s 2015 request in March. Legislators also maintained support for an infrared telescope mounted on a Boeing 747, a project that the White House had proposed grounding. NASA’s overall budget also rose by 2%, to $18 billion. That’s an increase of $364 million over 2014 levels, and half a billion dollars beyond the agency’s request.Planetary scientists are thrilled not only that their discipline was supported but also that no other space science areas were taxed to pay for their increase. “They added nearly $300 million to the entire science mission directorate. No one paid the price for restoration of the cuts to planetary science. That’s a big deal,” says Casey Dreier, advocacy director for the Planetary Society in Pasadena, California. Congress is expected to pass the spending deal later this week, and Obama is expected to sign it into law.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)The $1.44 billion planetary science division is directed to spend “not less than $100 million” on a mission to Europa, an icy moon of Jupiter with plate tectonics and a subsurface ocean that has intrigued astrobiologists. The mission has been a perennial battleground between Congress and the White House’s Office of Management and Budget. OMB has viewed a Europa mission as too expensive for NASA when it is considering embarking on a Mars Sample Return mission. But legislators in districts with NASA-supported research centers like the idea, and Congress keeps giving the agency money to get started on the Europa mission. “There was astonishing support for Europa,” Dreier says. “Hopefully this is going to send that signal to the White House and OMB to ask for this new start.”NASA’s earth science division got exactly what Obama asked for, at $1.77 billion. “We’re pleased to see that in an era of flat budgets, science is holding its own,” says Chris McEntee, executive director of the American Geophysical Union in Washington, D.C.In an effort to keep the National Oceanic and Atmospheric Administration (NOAA) focused on its expensive, flagship weather satellites, the Senate, in its version of the spending bill, had given NASA control of two smaller missions, Jason-3, an ocean altimetry satellite, and the Deep Space Climate Observatory (DSCOVR), a space weather satellite. But in the final reckoning, primary ownership of these missions would remain with NOAA.The astrophysics division was funded at $1.33 billion, $70 million above the president’s request. The additional money will be used to continue flying the Stratospheric Observatory for Infrared Astronomy (SOFIA), a modified 747 jet with a telescope in its rear. That’s less than the NASA spent last year to operate SOFIA, but enough to allow the mission to keep going. In its 2015 request, the White House tried to cancel the expensive, long-suffering mission. The division also got $645 million that the agency says is needed to continue developing its flagship mission, the James Webb Space Telescope.On the human spaceflight side, which accounts for about half of the agency’s budget, Congress continued to support both public and private approaches to getting humans into space. It gave $2.9 billion to continue developing the internal, “NASA-owned” successors to the space shuttle: the Space Launch System rocket and the Orion capsule that sits on top. But in giving $805 million to the commercial crew program, Congress also continued to support private efforts to develop human-rated rockets by companies such as SpaceX.To see all of our stories on the 2015 budget, click here.
View comments LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Brace for potentially devastating typhoon approaching PH – NDRRMC Fire hits houses in Mandaluyong City “And so this is what systemic oppression looks like — a man with power comes to the game, tweets a couple things out and leaves the game with an attempt to thwart our efforts.”Pence, who flew to Indianapolis from Las Vegas and was scheduled to head back west to California, was criticized in other quarters as well.“After all the scandals involving unnecessarily expensive travel by cabinet secretaries, how much taxpayer money was wasted on this stunt?” US congressman Adam Schiff, a Democrat from California, said in a tweet. BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Members of the San Francisco 49ers kneel for the National Anthem before the start of the NFL game against the Arizona Cardinals at the University of Phoenix Stadium on October 1, 2017 in Glendale, Arizona. FILE PHOTO/Christian Petersen/Getty Images/AFPUS Vice President Mike Pence walked out of an NFL game Sunday when some players kneeled for the national anthem, the latest twist in a running saga over the controversial protests against racial injustice.Pence said that he departed after seeing players kneel during “The Star-Spangled Banner” ahead of the clash between his home team the Indianapolis Colts and the San Francisco 49ers.ADVERTISEMENT Don’t miss out on the latest news and information. Kammuri turning to super typhoon less likely but possible — Pagasa LATEST STORIES Nonong Araneta re-elected as PFF president Frontrow holds fun run to raise funds for young cancer patients Trump took credit for the departure of Pence and his wife from the stadium in a later tweet, saying, “I asked @VP Pence to leave stadium if any players kneeled, disrespecting our country. I am proud of him and @SecondLady Karen.”San Francisco safety Eric Reid, one of the players to embrace the anthem protest after it was initiated by former 49ers quarterback Colin Kaepernick last year, said Pence’s walk-out looked like a publicity stunt.“With the information I have, the last time he went to a Colts game was three years ago, so this looks like a PR stunt to me,” said Reid, noting that the picture Pence had tweeted of himself and his wife in Colts apparel appeared to be the same as one taken at a game three years ago.The vice president also tweeted a picture of himself, clad in a button-down shirt and blazer, and his wife standing for the anthem on Sunday.“He knew our team has had the most players protest. He knew we were probably going to do it again,” Reid said.ADVERTISEMENT Typhoon Kammuri accelerates, gains strength en route to PH “I left today’s Colts game because President Trump and I will not dignify any event that disrespects our soldiers, our Flag, or our National Anthem,” Pence wrote on Twitter.While Colts players stood arm-in-arm at their home game in Indianapolis, more than 20 of the opposition San Francisco 49ers players knelt during the song.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutIt was a less organized gesture than the team’s demonstration last week, when 30 players kneeled with hands on hearts while teammates stood behind them, but it should have come as little shock to Pence, an Indiana native who tweeted his photo in Colts cap and shirt before the game.“While everyone is entitled to their own opinions, I don’t think it’s too much to ask NFL players to respect the Flag and our National Anthem,” Pence tweeted. “I stand with President Trump, I stand with our soldiers, and I will always stand for our Flag and our National Anthem.” Makabayan bloc defends protesting workers, tells Año to ‘shut up’ PLAY LIST 02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’00:50Trending Articles02:11CJ Peralta assures fair decision on Marcos poll protest vs Robredo01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Curry scores 40, Warriors rout Wolves in Shanghai Read Next MOST READ
PBA IMAGESCharles Rhodes took charge in the fourth period and helped San Miguel clinch the top two seed in the 2017 PBA Commissioner’s Cup with a 112-101 victory over GlobalPort Friday at Smart Araneta Coliseum.The enigmatic reinforcement unloaded 19 of his 34 points in the payoff period, wile also hauling down five rebounds and two assists to quash the Batang Pier’s belated rally.ADVERTISEMENT MOST READ LATEST STORIES BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Filloil: Arellano slips past St. Benilde Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games Don’t miss out on the latest news and information. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Palace: Duterte to hear out security execs on alleged China control of NGCP “I told the boys that this is the start of our best-of-three series. I’m glad that they responded and we now have one going to the quarterfinals,” said Austria, as San Miguel braces for a date against either Alaska or Phoenix.GlobalPort dropped to 4-7 and reeled to the eighth-seed playoff, either again the Aces or the Fuel Master, depending on the result of the second game. The knockout game is slated on Sunday at Mall of Asia Arena.Justin Harper topped the Batang Pier with 25 points and 12 rebounds, while Stanley Pringle chipped in 21 markers, nine boards, and five assists.Terrence Romeo had 21 points, seven assists, and six boards, and Bradwyn Guinto had 11.Aside from those four, coach Franz Pumaren had little to no support from the rest of GlobalPort in its last elimination game.ADVERTISEMENT Every 18 seconds someone is diagnosed with HIV “I’m happy to see for the first time that our import didn’t get to early foul trouble,” said coach Leo Austria of Rhodes.Chris Ross added 17 markers, seven assists, six boards, and two steals, while June Mar Fajardo came off the bench and registered 15 points, eight rebounds, and three dimes despite playing through his stiff neck.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutAlex Cabagnot nabbed a double-double of 13 markers and 10 boards, while Marcio Lassiter and Arwind Santos both wound up with 13 points each.Finishing the eliminations with a 9-2 card, the Beermen have secured a twice-to-beat edge in the quarterfinals but they still await their playoff seeding depending on the Ginebra-Mahindra duel. BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games The Scores:SAN MIGUEL 112 – Rhodes 34, Ross 17, Fajardo 15, Cabagnot 13, Lassiter 13, Santos 13, Reyes 4, Tubid 3, Heruela 0, Espinas 0.GLOBALPORT 101 – Harper 25, Pringle 21, Romeo 21, Guinto 11, Anthony 9, Pessumal 5, Cortez 4, Ababou 3, Grey 2, Forrester 0, Pennisi 0, Maierhofer 0, Mamaril 0, Paredes 0.Quarters: 32-21, 51-46, 77-72, 112-101.Sports Related Videospowered by AdSparcRead Next Pagasa: Storm intensifies as it nears PAR BSP survey: PH banks see bright horizon amid dark global recession clouds View comments
Don’t miss out on the latest news and information. The news came several hours after Gordon said he was stepping away from football to focus on his mental health.Gordon said on Twitter his decision was spurred by his own feelings that he could have a better grasp on things mentally. He thanked the Patriots for their support and vowed to work his way back.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine football chief“We support Josh Gordon in his continued efforts to focus on his health. His attempt to do so is a private and personal matter, which we intend to respect,” Patriots team officials said.Gordon has been suspended several times by the NFL for violations of its drug policies since being drafted by the Browns in 2012, and missed the entire 2015 and 2016 seasons. LOOK: Joyce Pring goes public with engagement to Juancho Triviño LATEST STORIES Lacson: 2019 budget delay due to P75-B House ‘insertion’ Is Luis Manzano planning to propose to Jessy Mendiola? Hotel management clarifies SEAG footballers’ kikiam breakfast issue Rafael Nadal donates 1 million euros to Mallorca flood victims Private companies step in to help SEA Games hosting SEA Games: Biñan football stadium stands out in preparedness, completion After being reinstated by NFL Commissioner Roger Goodell in 2017, Gordon revealed in an interview with GQ magazine that he drank or used marijuana before games. “Probably every game of my career,” he said.Gordon also said in a 2017 mini-documentary on Uninterreupted.com that he took Xanax, cocaine, marijuana and other narcotics.Gordon’s outlook had improved with New England, where he landed in September in a trade after the Browns felt it was time to cut ties. He had 40 receptions for 720 yards and three touchdowns with the Patriots, five years removed from an All-Pro season in 2013 with 87 catches for 1,646 yards and nine touchdowns.Special teams captain and receiver Matt Slater said despite his suspension, Gordon still has support inside the Patriots locker room.“My No. 1 concern is with him as a man,” Slater said. “I’m thankful for the approach he took here, how he was as a teammate. I enjoyed getting to know him in that process and I’ll continue to support him in any way I can.”ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next View comments Josh Gordon #10 of the New England Patriots reacts after scoring a touchdown during the third quarter against the Minnesota Vikings at Gillette Stadium on December 2, 2018 in Foxborough, Massachusetts. Billie Weiss/Getty Images/AFPFOXBOROUGH, Mass. — Patriots receiver Josh Gordon was suspended indefinitely Thursday by the NFL for violating an agreement that allowed him to play after multiple drug suspensions, casting doubt on whether the talented but troubled playmaker would ever play in the league again.League officials said Thursday that Gordon was returned to the reserve/commissioner suspended list indefinitely for breaking the terms of his reinstatement under the NFL substance abuse policy.ADVERTISEMENT PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion TS Kammuri to enter PAR possibly a day after SEA Games opening Safety Devin McCourty said the 27-year-old’s well-being is his biggest concern, not football.“Life comes before all of that,” McCourty said. “I think we wish him the best and care about that more than wins or losses.”New England officials had insulated Gordon and focused him on getting acclimated to the team’s highly-disciplined culture, while also limiting his time with reporters.Coach Bill Belichick said last week that Gordon was thriving on the field, developing chemistry with quarterback Tom Brady and learning the offensive system.“He’s a smart kid, so he learns well,” Belichick said. “For better or worse, he’s been in a lot of different systems. I know it was only one team, but it was a lot of different systems up there. Most everything we’ve asked him to do he’s done somewhere along the line for somebody.“As we go through each week, I would say we’ve gained a little more ground on the overall knowledge of the system,” he said.Gordon said earlier this month he thought he was settling in well with New England.“It felt like home a long time ago,” Gordon said. “The atmosphere is very welcoming. It took me a little bit to get acclimated to the area. Other than that, it’s been pretty smooth so far, and that’s due in part to the facility, the organization, just everybody helping me along the way.” MOST READ
Sanjay Patel alleged the move as a vendetta politics from Anshuman Gaekwad’s factionThe BCCI secretary Sanjay Patel, was on Wednesday removed from the secretary’s post by his own state association Baroda CA after a city civil court in Vadodara rejected his plea to be reinstated in BCA’s managing committee.While BCCI secretary Patel alleged it as a “vendetta politics” from the other joint secretary Anshuman Gaekwad’s faction, the BCA sent a press release late evening to inform about their decision to remove Patel.The decision effectively means that Patel can’t represent BCA at the BCCI’s AGM right now as per state association’s rules. “The Managing Committee(MC) of Baroda Cricket Association(BCA) had removed Shri Sanjay Patel(MC member and Secretary of BCA) on the basis of Memorandum of Association and Rules and Regulations of BCA for qualifying a MC member status,” the press release stated.”Today (24.9.14) Honorable Chief judicial magistrate, Vadodara (in charge) Shri Sanjaybhai Thakkar has accepted the application of BCA and Plaint of both the suits of Shri Sanjay patel to reinstate him as MC member as well as secretary of BCA was rejected.”On the basis of the above Judgment of the Court, the decision taken by The Managing Committee of Baroda Cricket Association holds good and Mr. Sanjay Patel (current Hon Secretary of BCCI) is no more a Secretary as well as he is no more a Managing Committee member of Baroda Cricket Association,” the release stated.”If Anshuman Gaekwad is saying that my appointment in BCA’s managing committee is illegal, then I would like to ask as to what is the legality of his appointment in the same committee. Anshuman and his group are doing vendetta politics but they won’t be successful,” a fuming Patel, who is also BCA joint secretary, said today.advertisementHe said he plans to appeal to Gujarat High Court challenging BCA decision after city civil court in Vadodara dismissed his plea. “I will be appealing in Gujarat High Court. The situation is such that there can’t be any out of court settlement with Angshuman and his group,” said BCCI secretary.
What other advice would you suggest when creating successful email offers? Learn how to generate more inbound leads using SEO, blogging, and social media. The title has to be succinct, but also crystal clear. Inbound Lead Generation Kit How many spam emails do you open that say something like “Free Yacht Just Click Here”? Probably very few, but I bet the email saying “Getaway in the South of Spain” grabs your attention quite a bit more often ( Jetsetter does a great job of this). 2) A Solid Offer (3 minutes) We recently found out that A common saying at HubSpot is that a blog article takes an hour to write, 40 minutes of which is dedicated to the title because without that, you’ve got nothing. Spend the most time of your 10 minutes around your sexy, clear title. 1) Witty Title (4 minutes) 4) Send It and Forget It (1 minute) Here is a great example and proof that the title caused me to open it: Make it personal and make it count. The more customization in the email itself the better, greeting by first name if your program allows is excellent. If not, don’t sweat it, focus more on what they find within the email body itself. When you get to the body trim the fluff and give just enough information for someone to know what they are getting. An example is one HubSpot launched last week for one of our webinars around lead generation; simple, sweet and letting you know what you will be spending 45 minutes on: sex sells on Facebook If you have the right methodology, creating a killer email offer can become less painful. Try Following the steps below the next time you sit down to create an e-mail offer. for tips and tricks to drive more leads and business to your site. If you want a prospect to open your email then it all comes down to the right title. Originally published May 20, 2010 3:00:00 PM, updated October 20 2016 Photo Credit: This simple change can be incredibly effective, a recent customer of mine had previously never used landing pages or content on their site for simple email marketing. By taking an old white paper that was buried on the site and distributing it to a small portion of their database a lead goal of 3 was achieved in 2 minutes with nearly 30 leads coming in over 24 hours. Their lead goal was 50 a month and simplicity got them 30 in one day. sindesign 3) Make It Easy To Convert (2 minutes) , well we probably could have guessed that, but it is important to make your e-mail titles sexy and compelling. Download the free kit Topics: Opening the email to find an applicable offer inside should be said without being said, the key here is to make sure your e-mail links to a landing page that includes a few key elements. The most important element is a clear path for people to follow in regards to what the offer is, how it will benefit them, and what YOU want them to do, such as filling out a lead conversion form. Ron Popeil, the infamous infomercial rotisserie king, knew the way, you really do have to set it and forget it. It’s gone, so stop thinking about what you could have done differently or perhaps better. Instead, take a minute, step back and think about what you can do to improve future offers. Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Leadership ? Launching a blog Publishing longer form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts. By publishing well-crafted, educational ebooks or other downloadable content, you’ll demonstrate that you’re capable of thought leadership on an even higher scale. 5. Speak at Conferences/Events: 6 Ways to Become an Industry Thought Leader I’ve said it a few times throughout this blog post, but it’s important to emphasize that one of the keys to becoming an authentic thought leader in your industry is to leave promotion at the door. Even the tiniest inkling of being too overly promotional can seriously undermine your credibility as an industry expert. … that covers important topics relating to the industry in which you’re selling is perhaps the best way to establish and uphold your image as a thought leader. A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Not only will maintaining an active business blog reward you with a more credible industry presence, but when done right, it will also afford you additional business benefits such as In what other ways can you and a boost in search engine optimization. 2. Contribute Guest Blog Posts: gain credibility as an industry thought leader 4. Launch Your Own Podcast: content creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Maintain an Active Business Blog: 3. Publish Long-Form Content: Your thought leadership doesn’t have to be limited to the web. Live, in-person conferences and events are valuable marketing assets, and a presence at these gatherings can be valuable to any business’ marketing efforts. Apply to speak at these types of industry events. Start with smaller events to introduce yourself into your industry’s speaking circuit, and work your way up to larger, more prestigious events once you’ve gained more experience and respect as a speaker. Once you’ve secured speaking engagements, always be sure to make your presentations as educational and non-promotional as possible to achieve maximum credibility. is the perfect platform for this, allowing you to search users’ questions by industry and topic. Also consider using Twitter Search to find users’ questions on Twitter. Quora and Facebook are also great places to search. Once you’ve identified questions for which you can provide a helpful response, answer it in an informative, non-promotional way. (Bonus points if you can link to a blog post you’ve written that expands on the topic in question!) This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. LinkedIn Answers improved lead generation Photo Credit: An alternative or complement to blogging, launching a regularly scheduled audio or video podcast is another great way to exhibit thought leadership. Consider discussing important industry-related topics or news and inviting other industry experts to join you as guests to create an even deeper level of credibility. Leave Promotion at the Door So how exactly do you ? Here are 6 things you can do to start establishing yourself as a trusted expert in your industry. It’s no surprise that they all have to do with Once you start gaining traction as a credible business blogger using your own blog, it’s also a great idea to seek opportunities to contribute guest articles to the blogs of other industry thought leaders. Being recognized by already-established thought leaders as a credible source and contributor will further legitimize your industry expertise. Originally published Aug 9, 2011 3:00:00 PM, updated October 20 2016 6. Answer Questions in Social Media: exhibit your industry thought leadership On the other hand, if people start to trust you and respect you as an industry thought leader, the indirect result will be greater trust in the products and services you have to offer, and ultimately, more business! sites for industry-related questions can help you identify opportunities to share your expertise. Topics: Monitoring social media Jacob Boetter
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “When mapping out content for your site’s visitors, it’s important to remember that when it comes to purchasing decisions (BOFU conversions, especially for B2B and high-priced items), there are some personas out there who would rather speak to someone on their terms rather than fill out a form for a consultation. Understanding how they are most comfortable when it comes to making decisions can help you understand what points of conversion will be the most relevant and successful for that persona.Optimizing your site pages (landing and thank you pages, as well), TOFU & MOFU offers, and workflows with direct contact information (phone #, email, etc.) is a great way to ensure that visitors, prospects and leads who may shy away from form submissions still have readily available, alternate means of converting.” – Marc Herschberger (Inbound Coordinator, Revenue River Marketing)”Mapping out buyer personas and lifecycle stages is extremely important when creating content. In terms of buyer personas, it’s easy to see that a Marketing Director will have different questions, information needs, and interests compared to a CEO. Both of these personas may be searching for your product or service, but they’ll be looking for different topics. By creating content that appeals to each audience, you can be more effective in attracting that specific audience.By the same token, each persona of yours may be in a different stage of the buying process, so it’s important to think through and create content that appeals to someone looking for basic, high-level information such as an ebook, as well as specific information like a pricing guide or case study.One tip I’d suggest for anyone with pretty different personas would be to dedicate an entire section of your site to each audience. That way, when you pull in your audience, all the content is directed toward them. We actually took this concept and went a step further by creating unique brands for each one of our vertical markets. Each brand has its own section of the website, its own blog content, and its own premium content (downloadable offers). It’s really helped us attract and convert visitors at a higher rate because all the content is more relevant to that persona.”- Spencer Powell (Inbound Marketing Director, Inbound Educators)”By taking the buyer and buying stage into account when creating content, you can be sure that you’re designing content to help move them through the buying process. In addition to mapping content to the buyer profile and buying stage, we regularly pull topics from the sales process. Then we offer the content in later sales calls. This helps us not only evaluate the relevancy of the content but also the interest of the buyer. We encourage clients to do the same.”- Diona Kidd (Cofounder, Knowmad) Buyer Personas What is a Content Map?A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them.Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]On its surface, this sounds like great advice. Personalization, giving people content that they’re actually interested in … it makes perfect sense. But coming up with the actual topics that make for a highly targeted content strategy isn’t that easy. To help you brainstorm and map out content ideas for targeting specific segments of your audience, we’ve created a new free template resource: Content Mapping Template: Using Buyer Personas & Lifecycle Stages to Create Targeted Content.I’ll talk more about how you can use this template in a bit. But first, let’s take a look at how this whole “content mapping” business works. And when think you’ve got this concept down, you’ll want to check out HubSpot Academy’s free content marketing training resource page to learn how to map a content strategy for your business.What Is Content Mapping?When it comes to content, one size rarely fits all. To ensure that your company’s content is effective at generating and nurturing leads, you need to deliver the right content, to the right people, at the right time. Content mapping is the process of doing just that. With content mapping, the goal is to target content according to:The characteristics of the person who will be consuming it (that’s where buyer personas come in).How close that person is to making a purchase ( i.e. their lifecycle stage).Buyer PersonasBuyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or dozens. If you’re just getting started with personas, don’t go crazy! You can always develop more personas later if needed.Lifecycle StagesThe buyer persona you target with your content is just one half of the content mapping equation. In addition to knowing who someone is, you need to know where they are in the buying cycle ( i.e. how close they are to making a purchase). This location in the buying cycle is known as a lifecycle stage.For the purposes of our Content Mapping Template, we’re divvying up the buying cycle into three lifecycle stages: Awareness, Consideration, & Decision.Awareness: In the awareness stage, a person has realized and expressed symptoms of a potential problem or opportunity.Consideration: In the consideration stage, a person has clearly defined and given a name to their problem or opportunity.Decision: In the decision stage, a person has defined their solution strategy, method, or approach.By combining buyer personas with lifecycle stages, you can really hone in on specific segments of your audience and tailor content to resonate with each of those segments. How to Use a Content Mapping TemplateFor our Content Mapping Template, we created a simple grid system, putting buyer persona (and a key problem or opportunity that persona is struggling with) along the y-axis and lifecycle stage along the x-axis. As you move from left to right, you’re effectively moving down the funnel. Your awareness stage content should target the top of the funnel (TOFU). People in this segment are just becoming aware that they have a problem. At this stage, don’t try to beat them over the head with product-focused content. Instead, think of how your content can help people become more informed about the problem in general, and you’ll (hopefully) find that they continue moving down your funnel as they search for solutions.Your consideration stage content, in comparison, can more explicitly mention how your product or service could potentially solve a problem. Keep in mind, however, that at this point in the buying cycle, people are still evaluating their options. So while case studies and demo videos are fine, save your more sales-focused content (estimates, free trials, etc.) for the next stage.At the decision stage of the game, you can really lean into marketing your products or services. If someone has reached this stage, they’ve already identified a problem and a solution, and are now getting ready to pull the proverbial trigger.Not quite convinced that content mapping is worth it? Let’s hear from some marketers who are actually doing this stuff …Content Mapping Tips From the Pros”The best part about inbound is that you can give your prospects the information they are asking for before they even ask for it. Buyer personas and lifecycle stages allow you to be one step ahead of the game by mapping out what your prospect’s next steps are and delivering them the content from numerous different avenues.We create buyer personas as part of our onboarding process and everything we do from content offer to daily tweets is centered around that document. We also always ask ourselves, ‘Would business owner Bob open this email, click this tweet, download this offer, etc.?'”- Laura Hogan (Marketing Manager, OverGo Studio) Originally published May 13, 2014 8:00:00 AM, updated April 06 2018 Topics:
If you’re a child care owner, director, or start-up who’s tired of struggling to find new ways to fill the enrollment for your daycare, then inbound marketing might be the golden ticket you’ve been looking for. In this article, you will learn what stages a parent goes through when selecting a new child care facility and discover fresh marketing techniques proven to help you boost enrollment immediately with inbound marketing.The Parent’s JourneyLet’s face it, selecting a daycare can be a stressful process for parents. Families are seeking a community or facility to entrust their children’s future in and it’s your job to establish an authentic connection with them on why that future is with your daycare. The key for accomplishing this is through understanding the parent’s journey and providing a meaningful experience to help attract, convert, close, and delight more families to your child care center.We’ll be translating the traditional buyer’s journey into various stages and examples of what a parent goes through when selecting a daycare. If you’re looking to significantly boost your enrollment, you need to be capitalizing on all stages of the parent’s journey to ensure you’re building a solid pipeline of opportunities from the past, present, and future.Although this is not always a linear path, it is important to understand these stages in order to effectively market and nurture them down the funnel. Awareness StageThe awareness stage is the first step in the parent’s journey. This is where initial research and general education is gathered to help inform the parents of their options. An example of a buyer persona in this stage would be a pregnant mother who is researching the options between staying at home, taking her child to daycare, or hiring a nanny. This is often referred to as the ‘emotional’ stage. The buyer may not even realize that there is a problem to solve, but they are impacted in some way and looking for help.As a child care provider, it is important to establish an early connection and relationship with the parent-to-be as an informational resource that is there simply to help with common questions and to provide general information for topics that are fairly new to them. It’s key to position your brand as helpful and informative. Remember, these are future prospects that are simply looking to become more educated and are still gathering facts and information to help them establish a criteria of what they will be considering at a later phase.Recommended marketing tactics: Blogging topics such as “Benefits of a daycare vs staying at home.”FAQ items to provide general information and commonly asked questions for new parents.Infographics outlining the advantages of early child development from a daycare.Trend reports and statistics of the value of child care development through areas of education, socialization, stimulation, and general child development.Checklists and sample timelines of when they should be considering their options.Marketing techniques to nurture the parent to the next stage of the journeyNow that you’ve provided wonderful and informative resources for the parents, it’s time to start considering how you can know when they are ready for the next stage of their journey. There are numerous ways to accomplish this, but here are a few recommended approaches.Gather an email right away. This allows you to start generating a profile on the parent and monitoring their progress and activity with your brand. Examples: subscribe to our new parent newsletter, download our new parent guide, subscribe to our blog, download the child development trends report, etc. Survey the prospect. This doesn’t have to be a traditional form survey, but you can create follow up tactics that will help us designate the parent’s answers through various actions. Examples: Tactics/Topics to try: email focused on things to consider for child care when going back to work, blog articles related to consideration stage topics, ebook downloads for evaluating considering a daycare vs hiring a nanny.Organize your contacts in smart lists. Based on the actions these parents are taking with your follow up tactics, make sure you are creating workflows that will help accurately track what leg of the journey the prospect is currently in. You don’t want to be selling a parent who isn’t ready to make a decision, and you don’t want to be educating someone on topics that isn’t relative to them anymore. Education Marketing Originally published Mar 18, 2015 11:00:00 AM, updated July 28 2017 Delight StageNow that the parents are your customers, your job doesn’t end. Keeping your families loyal to your daycare is a key objective for retention. This is known as the Delight Stage, where your brand can recognize your customers through various marketing techniques to help keep them happy, engaged, and satisfied with their decision. Loyal customers are 10 times more likely to refer your daycare than those who aren’t continuously engaged with your brand. This stage is often neglected and it’s a key opportunity for continuing to grow your business through referrals and a stronger retention rate.This stage is typically referred to as the re-assurance stage. Most businesses forget how important it is to continue to engage and delight their customers after they have purchased. Without that extra reassurance that you are still a partner in their life decision, you may loose them to the next daycare that engages them newly. Recommended marketing tactics: Social Media by staying active and providing relevant and enjoyable news about your facility and community.Parent’s Newsletter to keep the parents abreast on what’s new.Referrals can be a great resource for growing your daycare enrollment with the help of your loyal customers.Requesting Testimonials from the top parents and ask if you can feature them on your website.Parent Reviews are important opportunities for displaying the ratings that other families have given your daycare. Consideration StageOnce the parents have made the decision that they are going back to work and/or are in need of care for their child, this is when the consideration stage begins. This would typically involve a parent who is now considering what the important criteria are for what they want for their child from either enrolling their child in a daycare or hiring a nanny. Your daycare should continue to help educate and guide the parents without “selling” them directly. This can be accomplished by enabling your website to provide relevant content and advice on what they should be considering.This stage is our problem solving stage. The parent has realized that there is a problem associated with their emotional search and they begin to look for solutions available to them.Recommended marketing tactics: Blogging topics such as “Advantages of a daycare vs hiring a nanny.”Comparison white papers to assess the evaluation criteria for the parents options.E-Books outlining the top reasons to enroll your child in a daycare.Webinar to provide pre-recorded or live discussions on the advantages of enrolling your child in a daycare over alternative child care.Case Studies of real families who were on the fence when considering their options.Techniques to nurture the parent to the next stage of the journeyYou still needed to be committed to helping these parents research and understand their options during the consideration stage. Helping build an authentic connection with these parents will give you an incredible advantage for when they are ready to make a decision.Provide a follow up E-Book. A great way to know when someone is moving into the decision phase is to provide them with a follow up E-Book on “How to select the right daycare for my child” or “Free evaluation checklist for selecting a daycare.” Track to see if they click the call-to-action and download these resources.Email them additional blog articles. Provide resources in your email follow ups that are related to blog topics inside the decision phase. If the parent has moved on to gravitating to these articles they are getting much closer to the next stage.Additional surveying. Some great examples would be to survey the parent and ask them to select the most important criteria for their family such as: location, hours of operations, price, curriculum, activities, etc. Not only will this help identify if they are ready to be moved into the next phase, but you have flagged motivational drivers that can be important for qualifying the prospecting parent. Decision StageThe Decision Stage begins once the parents have made the commitment to enrolling their child in a daycare. They have finalized the criteria that are important to them (location(s), hours of operation, price, curriculum, activities, etc.). This is where most marketing and advertisers focus their initiatives, but if you have been successful with helping and educating the parents through the awareness and consideration stages, they will be much more likely to consider your daycare because of the brand loyalty that you’ve created. In this stage, you can position yourself through your unique value proposition (UVP) and why the consumer should consider your daycare now that they are “sales ready.”Logic and justification drive this stage for our parents. They are ready to choose and since they view you as a trusted resource, your chances of winning their loyalty and your business is higher than your competitors.Recommended marketing tactics: Schedule a tour is the ultimate action a prospecting parent can take with your daycare. Provide a clear call-to-action which leads to a conversion form for scheduling a tour of your facility.E-Books to continue to help provide resources for these parents on key decision factors when selecting a daycare.Live Webinar can be a great alternative call-to-action if the parent is not ready to schedule a tour. This can create a strong connection with your staff and the parents.Take a Virtual Tour by providing a video walk-through of your facility, classrooms, and staff. Video Testimonials to showcase the values that are important to your daycare and community. These videos can be of other parents providing real-world testimonies of their experience with your daycare.Live Chat offers a great way of answering common questions with parents who may be on the fence. Live chat is an easy website implementation, but it does require operational maintenance and it’s own strategy.Social Media is an incredible outlet for connecting with parents and showcasing your brand’s values and culture. Topics: Hiring for ExperienceOur inbound marketing agency works with clients in early childhood education who are passionate at what they do. However, we’ve discovered that most child care centers have not been trained on how to effectively market their organization to maximize their ability to attract, enroll, and retain families. Working with a child care marketing firm provides you with the flexibility of running your business while allowing an experienced team of marketers maintain your brand’s online presence. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Virat Kohli was at chasing best as he help India to a 6-wicket win in the 3rd ODI and level the series 1-1. Kohli’s unbeaten 61 off 41 balls meant there would be only one result.Australian wicket-keeper Alex Carey Kohli’s unbeaten half-century put them under pressure in a tight chase on Sunday and the hosts will have to improve to stop his run-scoring in the upcoming Test series.”He obviously played really well tonight he was put under a little bit of pressure towards the end but they started well in the powerplay and it was hard to peg them back.India vs Australia, Sydney T20I: MATCH REPORT | HIGHLIGHTS | SCORECARD”We’ve seen him do that before and he did it again tonight. Hopefully in Tests, it will be a different story we’ve got some good pacer bowlers and Nathan Lyon. It will be a really good summer of cricket ahead,” said Carey.Australia won the first match in Brisbane while the second game in Melbourne was washed out. On Sunday, India were set a target of 165.”It was a competitive target, probably like Virat said 180. They like chasing. They chased that really well. They got off to a flyer in the powerplay and it’s hard to peg them back.Also read – India extend unbeaten streak in T20 Internationals to 10 series after SCG win”There were some really positive signs. We don’t like losing. There was an opportunity there. We got close but a really good side got them tonight,” he added.advertisementAustralia made a surprise change in bringing Mitchell Starc back into the T20I fold. The pacer impressed at the end of powerplays when he dismissed Shikhar Dhawan and helped slow down the pace of scoring.”I thought he bowled really well tonight. Shikhar Dhawan obviously got him away for a couple of fours and that happens in T20 cricket but I thought he came into the side and he was really excited to play this game. He hasn’t played too many T20 games. I thought he had a real impact.Virat Kohli put the finishing touches on India’s six-wicket win at the SCG on Sunday after a fast start in the power play #AUSvIND pic.twitter.com/5kvispVho5 cricket.com.au (@cricketcomau) November 25, 2018″He’s played a lot of cricket now. He’s a real professional, looks after his body, come off a Shield game and into a T20 game now. I’m just as excited as you guys to watch him take on India along with Josh Hazlewood and Pat Cummins and obviously Lyon. He’ll be fine,” he said.Also read – Things become pretty easy when Rohit, Dhawan do the job for us: Virat KohliAustralia haven’t won a major T20I series since February when they beat New Zealand and England in the tri-series. Despite all off-field troubles, holding India to a 1-1 result thanks to some rain counts as a serious boost for the hosts ahead of the Test series.What a photo! #AUSvIND@RyanPierse | @GettySport pic.twitter.com/RwwHgpgNi5 cricket.com.au (@cricketcomau) November 25, 2018″We’re ranked third and have scored a 1-1 series against India. We would have really loved to take the series tonight and win that one.”Our T20 format and Big Bash is really conducive of getting some players out of that and T20 cricket in Australia is strong. We’ve got guys that go around the world and are some of the biggest names in T20 cricket.”Also read – Shikhar Dhawan revels in massive Indian turnout at SCG: Guess they love me a lotA few more runs on the board could have made it tighter, he felt.”We would have loved to put 15 more runs on the board tonight and I guess who knows in Melbourne as well. It was quite a difficult wicket in overcast conditions and could have gone either way.”I think we’re playing some really good T20 cricket and cricket in general. I think there was some really great signs in the one-day stuff,” Carey signed off.(With inputs from PTI)Also watch –
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I’m talking about — those “big, hairy, audacious goals” discussed so often that they’ve earned a place in the business lexicon.Much more rarely, though, do teams actually execute on these crazy ideas.David Malpass and the folks at InVision are the exception. Not only did the small marketing team from the growing startup take on the challenge of creating a feature-length documentary, but they managed to release a trailer in less than a year’s time. A trailer that has garnered international attention, might we add. Why take on something so ambitious? Quite simply, they have a story to tell that they want to get out to as many people as humanly possible. Their documentary, Design Disruptors, will be released for free in early 2016. And as for the story they’re so keen on telling? Well, spoiler alert: It’s about design. With no forced connection to the InVision brand, the documentary will explore how design has risen to become one of the most important roles in modern business. So much so that companies like Facebook, Twitter, Netflix, AirBNB, Spotify have all prevailed in a world rife with pop-up competitors — all because they’ve placed an emphasis on a top-notch user experience and great aesthetics from the very beginning.To uncover more about idea’s inception, the company’s intentions, and how this project has taken shape over the past year, we took some time to chat about the upcoming documentary with Mallpass, InVision’s VP of Marketing. Planting the SeedWhen Malpass joined InVision as their VP of Marketing in July 2014, it became instantly apparent that, across the company, InVision innovates by doing the unexpected.For the InVision team, the film was a powerful, long-term project that could happen in the background. In other words, they’d outsource the filming, editing, and so on, while focusing their efforts on constructing the narrative and planning promotion for the release.”Our content is the backbone of our marketing,” Malpass told me.”We’re always ambitious and innovative with the content we’re putting out there — whether it’s blog content, ebooks, webinars, and so on. We never sacrifice quality for quantity, so this [documentary] is the ultimate example of the team going big, doing something very ambitious, and setting the tone for the content we put out in the future,” he went on to explain. InVision has always encouraged these big ideas. Companies may not do big things like this because there’s risk involved — but if you’re comfortable with introducing a bit of risk into the equation, you can often achieve exponentially greater results.Image Credit: Design DisruptorsIs This a Marketing Play?Going into the conversation with Malpass, I was fascinated with the concept of creating a documentary to market your company and your product. How was the film was connected with the InVision brand? How are they using it to sell their product? Where are all the calls-to-action going to be?I quickly found out that the film isn’t actually connected with InVision in any overt way. Nothing in the film or the trailer or the website directly promotes the InVision brand. It lives on its own URL, where the only clues that it’s linked to InVision are a subtle mention on the page and the shortened URL in the click-to-tweet buttons. The Design Disruptors URL isn’t linked to anywhere on the InVision website, either. In fact, the company isn’t even mentioned in the film itself.Why did the folks at InVision choose to spend so much time and so many resources on a documentary if they weren’t going to use it to market their company? Why wouldn’t they just write an ebook or something?”We’re not trying to sell our product. We’re trying to bring attention to the increased importance of design in a company’s success,” Malpass explained. “A lot of our work is based on doing things that’ll create a positive effect on the design community and that will elevate the role of the designer within their organization.”They are, after all, giving this documentary away for free. When it’s released in early 2016, it’ll be shown for free online at the Design Disruptors website, at movie theatres, and on Netflix.That’s not to say the documentary won’t benefit InVision in any way. Given that their community is comprised of smart, passionate designers, this documentary serves as a great opportunity for them to educate their audience by showcasing some of the industry’s most talented minds. He added it’s also positive for InVision because they’re the platform that most of the companies in the film go to for their design process, of course.As for why they didn’t write an ebook instead, Malpass says the goal is to get this story in front of an audience that expands beyond designers and businesspeople. While an ebook or a webinar would reach InVision’s target audience, they wanted to break out of those limits to reach people who wouldn’t otherwise be exposed to that content.”A designer came to me and said, ‘My mom saw the trailer and she called me and asked me if that’s what I do,'” Malpass told me.In other words, Design Disruptor’s target audience includes designers and their moms.Measuring SuccessThe great thing about ebooks and webinars is that people sign up to see the content, so marketers can collect email addresses and capture leads. When you’re giving away a film for free, how do you measure its success?Since releasing the trailer in early October, InVision’s growing marketing team — which has gone from three to twenty-five since Malpass joined — has already seen an overwhelmingly positive response.”Design Disruptors” was trending on Twitter for three days, and at one point, it was the fourth most tweeted thing in the world. However, other than social shares, site visits, and articles written about the film, most of the film’s success is intangible.”We want designers to feel empowered to share this film with their organization, and for non-designers to recognize their success and elevate them,” explained Malpass.”Oh, and it’s got to have a good score on IMDB,” he joked. “No one wants to look back in ten years and have made a bad film.”For a sneak peek at the documentary, you can watch the trailer here. Entrepreneurship Topics: Design Trends Don’t forget to share this post! Originally published Oct 21, 2015 6:00:00 AM, updated July 28 2017
Every brand has a story, but great brands that know how to tell that story well. Whether you’re selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before.Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. Sure is a lot to keep up with, huh?While churning out endless content hoping something hits the mark may feel like the solution, it’s definitely not. In order to stand out and rise in rank, you have to really connect with your audience. And as much as we wish there was, there’s no ‘one size fits all’ formula for that. Every business is different.That’s why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. From setting goals to vamping up your social media game, we’ve got you covered.We’ll walk you through the process of communicating your brand story online, offline, in social media, and in the press to help you win new customers, retain existing ones, grow your brand recognition, and gain that competitive edge. More specifically, this kit includes:How to craft a valuable ‘About Us’ page that people will read and remember.How to identify clear objectives focused on your brand vision and goals.What to post on social media, as well as why, and when to do so.A breakdown of different social networks.How to tell if your social media strategy is working.How to build media relationships and write killer press releases. Topics: Originally published Jun 27, 2016 6:00:00 AM, updated February 01 2017 Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! Originally published Nov 22, 2017 6:00:00 AM, updated November 22 2017 You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don’t understand how to leverage it effectively. With 2.4 billion messages exchanged between businesses and people each month, it’s time to make the most out of the channel.After all, 53% of people who message businesses say they are more likely to shop with a business they can message. And 67% of people say they plan to increase their messaging with businesses over the next 2 years. And, messages you send through Messenger will appear on a user’s locked phone screen — so your odds of reaching a user are greatly increased from sending a follow up email.Free Resource: How to Reach & Engage Your Audience on FacebookSo, how can you make the most of this network? We’re outlining five quick wins you can start using today.5 Ways to Get More Messages on Facebook1) Optimize your page for messages. Having a Facebook page that encourages users to message your page is the first — and easiest — way to encourage visitors on your business page to message your brand. It seems overly simple, but just optimizing your page to point users towards messaging you can have a huge impact on the number of messages you receive from interested or curious potential customers.Try:Setting your default Facebook Page CTA to Message Us.Prompting visitors to message your page with the copy in your business description.2) Setup response assistant.Response assistant is Facebook’s own version of a “baby-bot” and can help you field incoming messages — even when you aren’t around to catch them personally.Response assistant allows you to: 1) set instant replies 2) stay responsive when you can’t get to your computer or phone and 3) set a messenger greeting. In each of these you can use personalization tokens and greet those who message your page with a personalized message. You can also include a link to your contact us page, FAQ, or even your phone number in these messages.3) Comment on posts with your m.me link.Facebook has a new feature that allows you to comment on posts with your brand’s messenger link. If you run a Facebook ad that people are asking questions about, be sure to reply with this link to continue the conversation within Messenger.4) Run a “Send to Messenger” ad.Messenger Ads are Facebook’s newest ad type. They allow you to target audiences just like any other ad, but you can encourage them to message you directly from the Ad. Keep in mind, you’ll want to have your inbox modified to ensure it is money well-spent. But, as this is a new Facebook Ad type — the best time to experiment with these ads is now.5) Commit to actually using it daily. The best way to make the most out of Facebook Messenger is to monitor the channel just like you would monitor your own inbox, or your favorite Slack channel. The nature of the conversational channel encourages on-demand action, so the more responsive you can be, the better.Finally, keep it light on the channel, after all, it is conversational. Messenger is a great opportunity to showcase your brand’s personality using GIFs and emojis that appeal to your audience.
Topics: InVision uses witty copy and bright colors to catch the eye and entice their readers to click.Classy, an online fundraising platform for nonprofits, similarly uses the CTA as an opportunity to be more playful with their copy and create a memorable experience for their blog subscribers.6. You Keep It Short and Sweet How to Break It: Experiment With Length The Skimm’s 6 million email subscribers prove that emails don’t always have to be short and sweet, or highly visual to be successful. While some data points to ideally having relatively short email copy, the Skimm’s emails can get quite long (though they are broken into sections for digestibility). And while they don’t typically include very many visual components, they focus on making one thing very easy for the reader. Sharing.In this example alone, there are nine opportunities to share the email with a friend or colleague. Which leads us to our next habit:7. You’re Focused on Content How to Break It: Consider How Design Feeds GrowthIf content is King, design is Queen.Your content could be strong and interesting, but if your design doesn’t include the ability to easily share your message, you’re holding your content back. According to Bernadette Jiwa, author of Marketing: A Love Story, “Growth hacking is really the practice of creating and leveraging word-of-mouth with intention.”She continues, “Growth hackers optimize their business to acquire new customers by first delighting one customer and then making it easy for that customer to share the store with friends.”You work hard to ensure your content delights—don’t send it off to die in the bowels of your clientele’ inboxes. Incorporate tools that give your email the legs it needs to grow.8. You Use Personas to Make Assumptions How to Break It: Demonstrate Intimacy As marketers, we have to make assumptions. We can’t possibly know each of our audience members intimately. While segmentation and building personas is important to delivering relevant content, today’s consumers are expecting you to know more about them than ever.If you can’t demonstrate intimacy, you’re going to fall short. If marketers aren’t using segmentation by now, they’re at least aware of the tactic and how other organizations benefit from it. While developing personas and lists to send more personalized messages is a step in the right direction, we can take action to further personalize our content and show readers we’re paying attention—and that we’re listening.Consider what data you might share with your readers to develop a sense of intimacy or help them learn about their own behaviors.For example, Spotify uses data to demonstrate how well they know their users. These unique messages feel “one-of-a-kind” because they are. Each user receives a message with personalized data and insights around their own actions.9. You Talk Too Much About YourselfHow to Break It: Send an Email, Just Because It can be easy for messaging to get a little out of balance. After all, your marketing efforts are intended to make your audience aware of the value of your products and/or services. But to become a brand that people identify with in a meaningful way, you need to do more than just keep them updated on your latest deals and features.You need to add value to each person’s life. Develop a cadence for connecting over something unrelated to your sales efforts, but very related to your organization’s core values and culture.This will help you to grow a following of like-minded individuals passionate about who you are and how you make them feel, not just what you’re selling.For example, Spotify sends messages to let their users know about upcoming concerts in their area:Additionally, Chubbies sends a “Weekender” email every Friday that doesn’t include links to products. Instead, they round up fun and entertaining bits of information purely aimed at providing a laugh. This fits right into their culture and core values, as indicated by the statement on their website, “We believe in the weekend.”According to Kyle, one of their founders, “It’s all about all the wild stuff in the world and what you should be doing this coming weekend. And the purpose of it is to send you into the weekend. It doesn’t drive sales. It’s for nothing but creating a valuable experience with our customers. And we’ve done that every Friday for six years. That’s part of how we build a real relationship with our customers.”Ready to Switch Things Up?While best practices emerge for a reason, if you’re not regularly experimenting in this competitive communications landscape, your efforts will soon appear stale and your growth, stagnant. Build time into your team’s workflows to reassess your current best practices regularly to allow for ample creativity. Email Marketing Mistakes Don’t forget to share this post! Before you break any email marketing habits or best practices, it’s important to first understand why they work.Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.Click here to download our free ebook featuring 104 email marketing myths, experiments, and inspiration.While the right content and design are necessary components for email success, running tests will help you understand how to stand out in your readers’ inboxes. And to understand what to test, it’s helpful to revisit your current strategies and consider which email habits might be appropriate to mix up, or break altogether.In this post, we’ll explore a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company.9 Email Marketing Habits It Pays to Break1. You Always Use the Same Sender Name How to Break It: Get Friendly With Your “From” NameWhile it’s helpful to set certain expectations with your email recipients, don’t limit yourself to only sending messages from your company name, or from one team member. Experimenting with “friendly froms” can increase open rates. For example, instead of simply sending an email from the name of your company, you might provide an employee’s name, such as “Tim at Awesome.com”But before you go crazy, always ensure your email activities do not violate the CAN-SPAM act. Your froms should not be false or misleading. However, there are ways your organization can make adjustments that delight your recipients.Chubbies, a men’s fashion company with over 1.5 million Facebook followers, is well-known for getting creative with their from names. While their approach is very specific to their organization’s tone, style, and audience, you can look to them for inspiration.One study found that while Chubbies’ messages had slightly lower inbox placement rates, their “fun and unusual friendly forms” saw higher read rates and lower “delete without reading” rates.Here’s an example of how Chubbies gets creative with the friendly from:Chubbies also makes sure their fun “friendly” from names go with their subject lines and preview text.This synchronization allows them to use every space available to them in your inbox to grab your attention and make a lasting impression. Again, before testing strategies like this yourself, consult with a law professional about the CAN-SPAM act to ensure you’re not in violation.2. You Treat Your Subject Line Too Literally How to Break It: Write Copy That Visually Stands Out Consumers are inundated with emails all day long, which means your subject line is the one factor that will get someone to open your message.Consider the following example:What stands out? Caps lock text? Numbers? The use of an emoji? Personalization? Humor? White space?To catch someone’s attention as they scroll through their unread messages, it’s important to consider how your subject line appears next to others visually.While your subject line text should reflect the contents of your message and match your organization’s tone and style, it’s important to use this space as creatively as possible. Test small tweaks with your audience to see if anything helps grab their attention.3. Your Preview Text Is Auto-Populated How to Break It: Use That Hot Preview Text Real Estate If your email client supports preview text, also known as pre-header text, you can optimize it for every email you send. Allowing this text to auto-populate is a lost opportunity to grab attention or delight your recipients.Though it takes some code, the use of this space will help you stand out from others who do not go to the same lengths to make theirs unique.Experiment with clever, related text, like how Chubbies does in the example above, or try using just a few words to create more white space.In the example below, Crate and Barrel writes preview text that is an extension of their subject line and creates eye-catching white space.And in the following example, the Skimm uses their preview text to address a previous technical error in a light-hearted manner.4. Your Copy Is So Professional It’s Boring How to Break It: Develop a Distinct Tone of Voice Your organization’s tone of voice can be one of your biggest differentiators. Whether you use a certain style of humor or strive to sound as academic as possible, a well-crafted voice allows readers to connect with your organization on a human-to-human level.In a time when technological advancement has us fondly looking to the past and remembering more intimate times, businesses can struggle to both scale and maintain the “humanness” of a mom-and pop-shop.Your tone can help you combat that struggle. The answer is having a personality.According to one of Chubbies’ four founders, Tom, they thought, “Everything’s a little too serious in men’s fashion.” To stand out and attract people to their brand, he says, “We wrote our emails like we were writing to our friends.”In a podcast interview by Smart Passive Income, he advised organizations to think about their own brand as a unique person.“Think about it like a person with a personality. More often than not, that personality is going to be yours—as the business owner, as the person who’s going to be writing or creating this content. Write about the things you care about, write about the things that have an emotional connection with you, and that’s where you’ll start to find kernels. We were not knocking it out of the park every time we wrote but because we were passionate about it, it enabled us to keep testing and keep driving.”When you approach your communication under this lens, you’re bound to create content that doesn’t just deliver a message, but also forms a connection.5. Your CTA Is Literal How to Break It: Get Creative With Button Copy Every inch of your email is an opportunity and each word should be intentional, especially the areas that ask your readers to take an action.Here a few favorite examples of ways to get clever and entice your reader to click. Today’s consumer is well aware of the fact that you’re trying to lead them to a desired action. With that in mind, you might experiment with your call to action copy and use each “click here” spot as a chance to delight. Originally published Mar 6, 2018 8:00:00 AM, updated December 04 2018
Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. In basketball, Larry Bird and Magic Johnson transformed the faltering NBA into one of the most popular sports league in the world. In hip-hop, Biggie Smalls and Tupac Shakur broke a rather niche music genre into the main stream. But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Could you imagine how electric an NSYNC-Backstreet Boys concert would be? Or the sheer power of a Microsoft-Apple supercomputer?In the digital age, you could say mobile websites and apps are rivals. Brands developed mobile apps to phase out the use of their fast yet janky mobile websites when the demand for mobile devices exploded. Unfortunately, they soon discovered that mobile apps are quite sluggish and require more steps to access than mobile websites, like finding and downloading them from the app store.To develop an app that offers the speed of a mobile website and the user experience of a mobile app, Google decided to end the rivalry between mobile websites and apps and blended their best functionalities together, birthing the progressive web app in 2015.Free Download: 77 Examples of Brilliant Web Design What’s a progressive web app (PWA)?A progressive web app or a PWA is an application built on a web framework, allowing users to immediately use or install them on their phone by just visiting a website and not having to find and download them from an app store. Users can also use PWAs offline and receive push notifications from them. In a nutshell, a PWA is basically a mobile website that has the functionality of an app, giving users the speed of the internet and the experience of a mobile application. Don’t forget to share this post! Progressive Web App ExamplesUberStarbucks2048PinterestHousing.com 1. UberImage Credit: SimiCartTo provide their users who use low-end mobile devices with a similar web experience as their mobile app, Uber built a progressive web app that works on 2G networks. So regardless of your network speed, device, and even location, you can use Uber’s PWA to book a ride. This is especially helpful if you’re in a location with spotty service or your phone isn’t compatible with their mobile app.2. StarbucksImage Credit: SimiCartStarbucks’ progressive web app is quite similar to its native mobile app, but the biggest difference between the two is that their PWA takes up significantly less space than their native mobile app and it works offline. When you’re offline, you can use their PWA to browse their menu, customize your orders, and add items to your cart. When you’re online, you can check each store location’s prices and place orders.3. 2048Image Credit: SimiCartThere’s arguably no other game as addicting as 2048. When it was released in 2014, the video game attracted over 10 million unique visitors in its first month, and when it was rolled out as a mobile app, it attracted even more downloads. When you play 2048 on its progressive web application, it looks and feels just like its mobile app, but its main differentiator is that you can play the game both online and offline.4. PinterestImage Credit: SimiCartWhen Pinterest discovered that only 1% of their mobile users converted into sign-ups, logins, or native app installs because of their app’s poor user experience (a 23 second load time), they reconstructed their mobile app into a progressive web application. Within three months, their PWA saw a 40% increase in time spent over five minutes, a 44% increase in user-generated ad revenue, and a 50% increase in ad click-throughs compared to their old mobile app.5. Housing.comImage Credit: SimiCartHousing.com, India’s main online real estate platform that attracts over 9 million visits per month, has a target audience of low-end mobile device users who only have access to network speeds of 2G or 3G. So to cater to their users and boost their conversion rates, they built a progressive web app that users can quickly find property on even when they’re offline. Integrations Originally published Apr 19, 2019 7:00:00 AM, updated July 12 2019 Topics:
Two athletes, two different sport and two contrasting wins. The Super Sunday couldn’t have lived up to its name better. PV Sindhu was staking her claim to greatness in Basel. On the other side of the English channel, Ben Stokes was at it in Leeds.At large, it was a story of two athletes finally managing to cross the finish line without stumbling at the final hurdle. PV Sindhu at Rio Olympics, Glasgow World Championships, Nanjing World Champions, Jakarta Asian Games and Gold Coast Commonwealth Games. Ben Stokes at World T20 final in Kolkata, the World Cup thriller in London (if you remember it right).Both PV Sindhu and Ben Stokes overcame their demons in emphatic styles and proved they are among the finest in sport.PV Sindhu asserts greatness in BaselSindhu was called “choker”. It was said she was “not yet gold standard”. Sindhu had won two bronze medals at World Championships even before she made a Superseries final. At 22, she became the first ever Indian female athlete to win a silver at the Olympics. However, the lack of a gold medal in her illustrious CV was highlighted more often than not.As Sindhu pointed out, questions were asked “over and over” over her inability to finish on the top step of the podium at major events. Her temperament and her big-match skills were doubted.On Sunday, Sindhu let her racket do the talking in Basel.”This is my answer to people who have asked questions over and over. I just wanted to answer with my racket and with this win — that’s all,” PV Sindhu said after becoming the first-ever badminton (senior) world champion from India.advertisementPV Sindhu vs Nozomi Okuhara, World Championships 2019 Final: Highlights | ReportSindhu’s ordinary run in the lead up to Basel World Championships can be seen as a blessing in disguise. When Sindhu reached the final of the Rio Olympics, not many expected her to be there. It is safe to say, Sindhu punched above her weight en route to the second step of the podium at Rio de Janeiro.However, the burden of expectations, to some extent, worked against her favour at major tournaments between Rio 2016 and Basel 2019 — a period in which Sindhu lost 7 major finals before managing to win the World Tour Finals last year.PV Sindhu, it seemed, was in no mood to “settle for silver” on Sunday.Against Nozomi Okuhara who had beaten her in a marathon 110-minute final at the World Championships in 2017, Sindhu set out to prove her critics wrong and show herself what she is capable of in the biggest stages in world badminton.Sindhu needed just 38 minutes to do so on Sunday.The agonising 3-game defeat in Glasgow seemed a distant past when Sindhu was making light work of Okuhara’s challenge. The Japanese shuttler had no clue to what hit her in those 38 minutes. Sindhu’s aggressive approach and single-mindedness was too good for the former world champion at St. Jakobshalle.In the drift-free arena that was chanting her name throughout the gold medal match, Sindhu bulldozed her way into unquestionable greatness.Sindhu felt goosebumps when the Indian national anthem was played during the medal ceremony. The sight of the gold medal hanging around her neck would have given millions back in the country goosebumps.Ben Stokes delivers ‘miraculous’ Ashes winBen Stokes hit 74 runs in 42 balls after England lost the 9th wicket at Headingley on Sunday. He made sure England’s No. 11, Jack Leach scored just 1 run in a 76-run stand for the 10th wicket that will be remembered by English fans for generations to come.Australia were favourites to retain the Ashes Urn when England were bowled out for 67 in the first innings of the Leeds Test.Even the most ardent England fans would have given up hope when England were set a target of 359. Joe Root and Joe Denly put up a brave fight on Saturday but there was always the fear of a wicket triggering a collapse.England vs Australia Ashes 2019 3rd Test Day 4: Highlights | ReportRoot fell, Denly fell, Jonny Baristow fell, Jos Buttler was run out, Chris Woakes threw his wicket away, Stuart Broad was pinned by a yorker. Australia were 1 wicket away when England were reduced to 286 for 9 but the Super Sunday reminded that it isn’t over until it’s over in sports.All Stokes and England wanted Jack Leash to do was hang around. The England No. 11 did just that and Stokes took care of the rest.Stokes was brave, Stokes was innovative, Stokes was not willing to give up as he pulled, swept, switch hit and reverse swept his way to glory.advertisementHundreds, including cricket experts at home, had written off England’s chances after 27.5 overs of their first innings. Stokes proved them all wrong and most of them were happy to have been proven wrong.Arise, Sir Ben Stokes!Also Read | PV Sindhu after World Championships gold: Had goosebumps when the national anthem was playingAlso Read | I never gave up: Ben Stokes on heroic 135 not out vs Australia in 3rd Ashes TestAlso See:
When the first chartered flight of the tourism season landed on October 1, the tourists from Russia didn’t need guides or a to-do list-they went straight to Calangute in north Goa. The names Calangute, Baga, Anjuna, Vagator and Candolim, all in the north Goa district, have become synonymous with beach tourism in India.The state has two districts, North Goa and South Goa, which are further split into talukas. A bastion of the Maratha army in the 18th and early 19th centuries, the current North Goa district is a preferred location for the promotion of arts, tourism and industries. Spread over 1,736 sq. km, the district a low population density, just 471 inhabitants per sq. km. The population is predominantly Hindu (76.1 per cent), but there are Christians (16.4 per cent) and Muslims (7.1 per cent) as well. At 89.6 per cent, the literacy rate in this district is high. The area also has some mega infrastructure projects coming up, including the international airport at Mopa and the electronics city at Pernem, which will provide employment to 25,000 people.South Goa is spread over 1,966 sq. km and has a population density of 329 per sq. km. With a high literacy rate of 87.6 per cent, sex ratio of 980 women per 1,000 men, as per the 2011 Census, and 32 per cent work force, the district has huge potential for entrepreneurship.North GoaNorth Goa has been historically important since the era of the Portuguese intrusions, and then in the time of Chhatrapati Shivaji and his son Sambhaji. While Shivaji’s army had conquered Ponda, Sambhaji had taken control of Bardez. The Portuguese had made Fort Aguada their home, later used as a prison for many years and converted into a heritage site in 2015. The Bom Jesus Basilica in Goa is said to hold the mortal remains of St Francis Xavier, a Catholic missionary who is credited with spreading Christianity in Hindu-dominated Goa in the 16th century.advertisementNorth Goa is blessed with an abundance of natural resources. Perennial rivers like the Tiracol, Chapora, Mandovi and Zuari give it an advantage on the water availability front. Iron ore mining in Bicholim and Sattari is a big part of the character of the district. But its biggest identity is the forest cover. Almost 21 per cent of North Goa is covered with dense forest, especially in the Western Ghats section in Sattari.North Goa has also demonstrated how a traditional rural economy can be transformed into fast-growing industrial centres. There are 12 major industrial estates in North Goa; the largest, Kundaim, has 356 units.Apart from the flourishing tourism sector, pharmaceuticals, electrical and electronics industries and ship-building activities have seen a boom in recent years. The Goa government has also identified scope for industrial development in knowledge-based industries, such as biotechnology, aviation, aerospace, defence, information technology, agriculture-based economy and the food processing industry. The district also has tremendous potential in IT-enabled services, animation and gaming and digital entertainment.Goa’s arts and crafts are a blend of Indian and Portuguese cultures. The majority of artisans in North Goa, mostly in Pernem and Sattari, are engaged in bamboo craft activities. Cashew is cultivated in 11,796 hectares in North Goa with production at about 8,500 metric tonnes annually.As availability of land is the biggest issue in the expansion of industries in Goa, the state government has come up with a solution. It has amended the Goa (Regulation of Land Development and Building Construction) Act, 2008, and the Goa Land Development and Building Construction Regulations, 2010, with an aim to de-freeze around 370,000 sq. m of land in various industrial estates. It is also looking at distributing 2.4 million sq. m of land, which has been unlocked from Special Economic Zone (SEZ) promoters, to new and existing industries.South GoaSouth Goa, a land of natural beauty with its waterfalls, beaches and mountains, is also the industrial hub of Goa. A centre for sports and culture, it is home to the famous football clubs of Goa-FC Goa, Churchill Brothers and Dempo, among others. Goa’s only cricket stadium is in Margao where the Ranji trophy matches are organised.South Goa’s good infrastructure in the field of education is reflected in its high literacy rate. The law and order situation here is also comparatively better than in the north, resulting in a thriving hospitality industry.The district is also rich in minerals such as iron, bauxite and manganese ore. Some 42 per cent of the district has deep forest cover: three wildlife sanctuaries and one national park are spread over 71 per cent of the forest area. There is immense potential in knowledge-based industries such as pharmaceuticals, biotechnology, electronics, and agriculture-based industry in south Goa. Around 70 per cent of the state’s manufacturing units are located here.advertisementThe Goa government has taken initiatives to set up IT parks all over the state. South Goa is likely to be the biggest beneficiary of this policy.
Arsenal Arsenal team news: Injuries, suspensions and line-up vs Everton Chris Wheatley Arsenal Correspondent Last updated 1 year ago 15:33 2/3/18 FacebookTwitterRedditcopy Comments(1) Getty Arsenal Premier League Arsenal v Everton Everton Everything you need to know ahead of the Premier League clash at Emirates Stadium on Saturday evening Arsenal’s hectic January is over and the Gunners can finally focus on the remainder of their season, starting with Saturday’s match against Everton.Arsene Wenger’s side were defeated by Swansea in a 3-1 loss on Tuesday, though the blow of losing Alexis Sanchez to Manchester United blow was softened with the arrivals of Henrikh Mkhitaryan and Pierre-Emerick Aubameyang.The latter duo combined for 62 goals while at Borussia Dortmund together in the 2015-16 season and Arsenal fans will be hoping that partnership can help the club fulfil their top four ambitions. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Currently eight points from fourth-placed Chelsea, it’s imperative that the Gunners improve their consistency, starting on Saturday in a match where Wenger’s side will come up against a familiar face in the shape of Theo Walcott.ARSENAL INJURIES Danny Welbeck misses out with a hip injury while Jack Wilshere and new signing Pierre-Emerick Aubameyang face late fitness tests due to being ill over the past few days.Another January arrival in Henrikh Mkhitaryan will start against the Toffees after a short cameo appearance in the 3-1 defeat at Swansea last week.”We had Jack [Wilshere] who was sick – I still have to assess him today,” said Wenger. ” I hope he will be capable of being in the squad. He’s better. He’ll train with the team today and we’ll see how he feels. Aubameyang was sick as well so we have to assess him today. Apart from that, Welbeck is not completely back from injury. He’s not ready.”Certainly Mkhitaryan will start. That’s a possibility, yes. Aubameyang, I have to assess how well he feels.”Spanish midfielder Santi Cazorla remains a long-term absentee with an Achilles injury.ARSENAL SUSPENSIONS Arsenal have no players suspended for this game.ARSENAL POTENTIAL STARTING LINE-UPMkhitaryan will make his first start for Arsenal against Everton in an attack likely to feature Alexandre Lacazette and Mesut Ozil.Aubameyang faces a late fitness test but is unlikely to be thrown straight into the starting XI.Granit Xhaka and Aaron Ramsey could continue in central midfield but Wenger may decide to sacrifice Mohamed Elneny as a defensive midfielder to give the Gunners more attacking options.The back four of Nacho Monreal, Laurent Koscielny, Shkodran Mustafi and Hector Bellerin is expected to remain unchanged.EVERTON TEAM NEWS Everton’s January transfer window saw Theo Walcott arrive from Arsenal and the former Gunners man scored twice in Wednesday’s win over Leicester.Sam Allardyce’s side also landed Turkish forward Cenk Tosun and centre back Elaquim Mangala on a loan deal from Manchester City, while also finally selling Ross Barkley to Chelsea.The Toffees, who are out the bottom three and sit in ninth place, are without Leighton Baines, James McCarthy, Ramiro Funes Mori and Maarten Stekelenburg through injuries.Wayne Rooney is the club’s top scorer with 11 goals to his name so far this season.BEST OPTA MATCH FACTS Arsenal are unbeaten in 23 home matches against Everton in all competitions (W19 D4) since a 2-1 Premier League defeat in January 1996 under Bruce Rioch. Everton have played more Premier League matches at the Emirates without winning (11 – W0 D4 L7) than any other club. The Gunners have beaten Everton more often in league games than any other side has beaten another in the history of the Football League (95). Mesut Özil has had a hand in seven goals in eight Premier League appearances against the Toffees (two goals, five assists) and has scored or assisted in each meeting at the Emirates (one goal, four assists). Arsenal new signing Pierre-Emerick Aubameyang had a hand in 172 goals in 213 matches in all competitions for Dortmund (141 goals, 31 assists), averaging a goal or assist every 96 minutes. Since his Premier League debut in September 2013, Mesut Ozil has provided more assists than any other player (49 in 136 apps). The quickest a player reached 50 assists in the competition was Eric Cantona, who did so in 143 games. Sam Allardyce has collected just three points from a possible 39 in away Premier League games at Arsenal (P13 W0 D3 L10), losing each of the last eight in a row, all at the Emirates. TV COVERAGE & KICK-OFF TIME The match kicks off at 17:30 GMT on Saturday, with live television coverage available on BT Sport in the UK. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Imagine this. You’ve had a bad day at work. For months, you’ve been trying to persuade everyone to recycle. No one is complying. In frustration, you send out a mass email. “Only 5% of staff is putting paper in the recycling bins. We need to do better,” you say.Bad move.Why? When we are deciding whether to do something, we typically look to see what others are doing (“social proof”). As Robert Cialdini has thoroughly documented, we’re compliant creatures. If we see everyone else is ignoring the recycling bins, we’ll ignore them too.If you lament that no one is listening, no one will listen. By emphasizing inaction, you discourage the very behaviors you’re seeking.If you want action, make people feel they are are part of something positive: “We’re aiming for 100% of paper recycled by Friday – and we’re on our way there.”If you’re at a nonprofit that’s attracted hundreds of donations when you wanted thousands, don’t say, “Fewer people have supported our cause this year. So many kids are going without lunch. We really need your help.”Say: “Your donation will provide a school lunch to Jason every day this year. Join the hundreds of donors supporting kids like him.”Here are three tips for turning your frustration over what isn’t working into a message that compels action – instead of more inaction.1. The number one thing you can do to overcome resistance is to celebrate and publicize the people who are taking action. It will help inspire the ones who aren’t.2. If you don’t have enough people to highlight, try getting just one – preferably a person who people respect (or who has authority). Ask that person to explain why he or she is taking action. Maybe you’re not the best messenger and that person would be better.3. Last, if you can’t succeed on those fronts, try to convert just regular one person. Then ask that person to explain why they changed their mind. Converted skeptics are the most motivating of any messenger for the people who have failed to act. The people who aren’t on your side are more likely to relate to someone who once felt like them.Bottom line? Accentuate the positive if you want a positive reaction.
Network for Good is once again providing year-end giving data for The Chronicle of Philanthropy’s 2013 Year-End Online Giving Tracker. You can use this resource to see how online giving is stacking up each day of December and to compare those numbers with the last few years. To supply the data for the tracker, we looked at a set of 14,300 charities who received donations through Network for Good’s online giving platform. You can view this data by month, by week, or look at the entire span of information from November 1st through the end of the year. Check it out by visiting The Chronicle’s site, and let us know how the trends compare to your own year-end fundraising results.