360i Presents #EqualVoices and the Stories of the Women Who Can’t March or Strike

first_imgThis week the employees of 360i are lending their position of privilege and #EqualVoices to those women who are unable to participate in ‘A Day Without a Woman’. Whether they can’t afford to take the day off work, would risk their job in participating, can’t find care for their children, or simply work for a company that does not support equality, these women’s stories and voices need to be heard. On March 8, employees of 360i will strike or march on their behalf and carry signs that bear their names. Read more about the initiative here and read their stories below:last_img

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Take Down Black Friday with These Smartphone Apps

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

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10 Ways to Get Major Appliances at a Discount

first_img Post navigation Buying a new major appliance isn’t everyone’s idea of a good time. Often, life events prompt these purchases.When the doctor says it’s twins, your aging washer-dryer stack doesn’t look like it will be up to the demands that are about to be placed on it.When your refrigerator struggles to keep foods cold, it’s time to start searching before it gives out completely and leaves you with a week’s worth of ruined food.Here are 10 ways you can find discounts when it’s time to shop for a major appliance.Use Online ResourcesSign up for email alerts with retailers. These will let you know about sales.If you have a manufacturer in mind, many manufacturer sites allow you to register. While manufacturers rarely sell directly to the public, they sometimes offer rebates you can claim online.If you’re in the market for an appliance that can be purchased on Amazon, you can sign up with camelcamelcamel.com to track prices of items on Amazon you have your eye on and be notified via Twitter or email when a price drops.Check for Tax Credits on Energy Efficient AppliancesSome EnergyStar appliances still qualify for federal tax credits.While some tax credits expired at the end of 2011, The American Taxpayer Relief Act of 2012 renewed this credit retroactively for some appliances manufactured in 2012 and 2013.Buying energy efficient appliances is recommended anyway, because they require less electricity and can lower utility bills.Don’t Be Afraid to NegotiateThere’s no rule against asking if you can have a discount for paying cash, or because you have looked at an appliance for months and it hasn’t moved.A Consumer Reports article from 2009 reported survey results saying only 33% of people who bought major appliances tried to negotiate.But of those who did try negotiating, around 75% were successful, saving a median of $100 on major appliances.Don’t Skip Local Independent BusinessesLocal independent businesses often don’t have the huge overhead of the big box stores. Furthermore, many local appliance dealers have far better service after the sale.An appliance you might consider trashing if you bought from a big box store can often be repaired by the technicians at local, smaller dealers.These businesses are often an overlooked resource when people shop for major appliances.Learn if Expensive Accommodations Will Be NecessarySome of the hottest new appliances are among the “neediest.” If your new stainless steel stove creates lots of smoke and steam, you’re going to need an exhaust fan.That high-tech washer-dryer combo can spin with enough fury to rattle a room, and may require floor reinforcements.Research models online and read customer reviews. The best way to read reviews in general is to throw out the most glowing and the most scathing review, and see what you gather from the rest.Scope out Service Options Before You BuyWhat happens if you need service for your new appliance? Ask, and don’t buy unless you’re satisfied with the answer.It’s possible to buy trendy appliances and not be able to find service technicians nearby who can provide service.This is particularly true of trendy European or other foreign-designed appliances.Shop in September, October, January, May, and on Major HolidaysAppliance sales are more common in September and October, when many appliance makers reveal new models (and discount last year’s) in January after the holidays, and in May, when refrigerator makers roll out their new models.If you’re not afraid of dealing with hardcore discount seekers, consider venturing out on Black Friday. Deals can be had if you’re not afraid of the crowds and don’t mind a long wait in line.Buy the Floor Model and Consider Returns and Outlets for Discontinued ModelsFloor models have been handled by shoppers, but otherwise, they’re like new.Retailers will often discount a floor model, and some will sell returns for a discount. It always pays to ask.Be sure about warranty coverage when you buy a floor model or a return, however, so there are no surprises later.Also consider shopping at closeout centers specializing in discontinued appliances.Check if Retailers Price Match or Accept Other Stores’ CouponsAs with negotiation, if you don’t ask, you’ll never know. Some retailers match competitors’ coupons, and some will price-match other retailers.Scope out prices at several retailers before you shop, and you’ll have the information on hand to present to retailers that do price- or coupon-match.MeasureWhile this doesn’t directly affect the price you’ll pay for a given appliance, always measure every hallway and doorway through which the appliance will have to fit.A couple of minor bumps to the sheetrock can be fixed, but forcing an appliance through a too-snug space can cause damage and may in fact be impossible, in which case you have to send it back and start over.Write down all dimensions through which your appliance must pass, and note any particularly tight turns.Bring your tape measure shopping with you, to make sure the appliance you choose will fit.Mary Hiers is a personal finance writer who helps people earn more and spend less.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

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15 Signs Your Body Is Aging Faster Than You Are

first_imgYOU HAVE HAIR LOSS—AND NOT JUST ON YOUR HEADSeeing a little (or a lot) of scalp peeking through your hairline is a well-known sign of aging but surprisingly, it isn’t limited to your head, says Bindiya Gandhi, MD, an integrative and functional medicine specialist. If you’re younger and you notice things getting a little sparse on your arms, legs or *ahem* other places, it can indicate your body is aging faster than you think.YOU CAN’T LIFT THE 30-POUND BAG OF DOG FOOD INTO YOUR CARTMuscle strength is directly correlated to how you age, since you actually lose muscle mass the older you get, making you progressively weaker, says Barry Sears, MD, author of the Zone Diet book series and president of the non-profit Inflammation Research Foundation. This isn’t destiny, however. You can increase your strength and build back some muscle mass by lifting weights or doing some other strength training exercises. BRUISES TAKE FOREVER TO HEALOne important and oft-overlooked sign of premature aging is that you find yourself healing from wounds and injuries more slowly than you used to, says Ira S. Pastor, CEO of Bioquark Inc. The skin is your largest organ and normally has an amazing ability to heal itself, so if yours isn’t recovering well, something is definitely going awry in the internal aging systems, he explains.YOU’VE GOT MORE WRINKLES THAN YOUR BEST FRIEND FROM HIGH SCHOOLA telltale sign of aging is wrinkles and sagging skin, and the rate at which you get them can indicate you are aging faster than you should be for your age. Genetics can play a role, but a big factor in loose, wrinkly skin are lifestyle choices, says Constantine George, MD, chief medical officer of Epitomedical and founder of Vedius.’Some may get wrinkly sooner than others due to things such as tobacco use, excess sun exposure, poor dietary habits, and alcohol consumption,’ he explains. See exactly how your skin ages through every decade of your life. ‘This process can be slowed through lifestyle changes and eating a diet rich in fruits and vegetables, which contain high levels of antioxidants.’YOU MAKE EXCUSES TO NOT TO GO OUT WITH YOUR FRIENDS‘For me, a big sign a patient isn’t aging well is when they no longer enjoy doing the things they always loved to do,’ says Otto J. Janke, DC, of Janke Family Chiropractic. ‘Often they’ll make up a reason that they no longer enjoy the sport, craft, or group that they at one time ‘lived’ for.’ Why? (Hint: It has to do with this one simple thing that is the secret to aging well.) The mental and physical aspects of our bodies are closely linked. Whether this means you get treatment for depression or are evaluated for an underlying physical problem, it’s important to address your ennui because even if it isn’t making your life shorter, it’s definitely making it less happy.YOU’VE STOPPED EATING PICKLES BECAUSE YOU CAN’T OPEN THE JAR ANYMORE‘Studies have shown that poor hand grip strength is linked to age-related decline,’ says Jenny Wilson, PhD, psychologist, a board certified anti-aging health practitioner and CEO of My Sharp Mind. Why? It indicates a loss of both muscle and strength. Plus a weak grip may also be an indicator that your brain is aging faster. (Do you know these 12 signs your brain is aging faster than you are?) Researchers are not yet sure of the mechanism but it is linked to a loss of white matter, the part of the brain responsible for efficient information processing.YOUR FAVORITE PANTS ARE TIGHT IN THE WAIST BUT LOOSE IN THE LEGSGaining fat around your midsection is a common sign your body is aging quickly, Sears says. Add that to the muscle and bone loss that also accompany aging, causing your thigh muscles to shrink and your height to decrease, and you have the recipe for some really poor-fitting pants. The pants are the least of your worries, however, as these signs can indicate other health problems including metabolic syndrome and arthritis. Fortunately, with a little diet and exercise, you’ll be back in your pants in no time.YOU’RE BURNING THROUGH GIANT BOTTLES OF LOTIONIs your skin chronically dry and flaky? That could be a sign of premature aging, George says. However, there are other causes, like these 10 everyday things causing your dry skin. It can also indicate an underlying medical condition like hypothyroidism. Low thyroid function left untreated can also give you a puffy face, weight gain, thinning hair, impaired memory, painful joints, and muscle weakness—all things that will age you faster than a time machine, he adds. So if you have constantly dry skin, get it checked out by your doctor.YOU SLEEP LIKE A BABY—FITFULLY, WITH FREQUENT WAKINGS, AND NOT THROUGH THE NIGHTInsomnia or problems getting a good night’s sleep can be a sign your body is aging quickly. Often this is due to high levels of cortisol, also known as the stress hormone. ‘Cortisol rises are inevitable as we age, however, with many people it rises too quickly, usually due to stress,’ explains Sue Decotiis, MD, an anti-aging and regenerative medicine specialist in NYC. It’s important to get your stress level in check as too much cortisol not only ages you faster but can promote weight gain, lower your immune function, and can lead to many chronic diseases. YOUR FACE LOOKS SUNKEN OR GAUNTBone loss is, unfortunately, a normal part of aging, and when you lose bone mass in your face, it gives you that characteristic ‘elderly’ profile with sunken cheeks, thin lips, and prominent temples, Decotiis says. Some people hasten this process by smoking, having poor nutrition or poor cardiovascular health, or losing too much weight, making them look older than they already are, she explains. To counteract bone loss, eat and exercise properly and maintain a healthy weight.PEOPLE CONSTANTLY GUESS YOU’RE OLDER THAN YOU REALLY AREWhen it comes to assessing a person’s ‘true’ age, as opposed to their chronological age, our brains are pretty darn accurate, says Steven Austad, PhD, chair of the UAB Department of Biology. ‘Ask a dozen strangers to guess your age and the average value they come up with is a pretty good indicator of your body’s biological age,’ he says.EVERYONE IS ALWAYS TELLING YOU TO HURRY UPAre you constantly getting left behind when walking with friends your age? It turns out that a person’s normal walking speed is a pretty good indicator of how well you’re aging, Austad says. ‘Walking speed is an indicator of how leg muscles are working and says something about nerve conduction speed, two factors that go into aging,’ he explains. Thankfully, this one has an easy fix: Take more walks and improve your fitness level.YOU HAVE MORE SPOTS THAN A CHEETAHSun damage is perhaps the most important cause of an older-looking face, as too much sun causes lines, wrinkles, dull skin, and the dreaded brown age spots to develop, says Joshua D. Zuckerman, MD, a board-certified plastic surgeon at Zuckerman Plastic Surgery in NYC. If you feel like you have more of these than other people your age, especially if you never wear sunscreen, it’s a good sign your skin is aging faster than you are. Start wearing sunscreen immediately and talk to a dermatologist about other options.GOING UPSTAIRS FEELS LIKE CLIMBING A MOUNTAINYou might chalk up your difficulty with stairs to bad knees or poor fitness (which can also be signs of premature aging) but a major reason that adults suddenly get uncoordinated or unable to do physical things goes back to the type of muscle loss that comes with aging. ‘Your muscle health is the aging factor that’s rarely discussed, yet losing it can be a sign that your aging faster than your actual age,’ says Suzette Pereira, PhD, research scientist and expert in muscle health with age, Abbott. ‘Starting at age 40, you can lose up to 8 percent of your muscle mass per decade.’ Time to pull out your old weights!YOUR PERIOD IS SUPER RANDOMFor women, the frequency and predictability of your menstrual cycle can be an early sign of aging, and it can start 15 years before menopause. (Do you know the quiet signs of perimenopause?) ‘One sign many people do not correlate with aging in females is irregular menstrual cycles in their 30s and 40s,’ Gandhi says. ‘This hormonal irregularity is important to address since changing hormones can increase weight gain, decrease muscle mass, cause sleep disturbances, and cause your body to age faster, predisposing you to heart disease, osteoporosis, and diabetes.’Sourcelast_img read more

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Fatigue can be early sign of kidney failure and kidney disease

first_imgOnce a person is familiarize with Kidney Disease Symptoms is easier to take all the necessary steps to avoid these increasingly frequent disease. The biggest trouble is that people tend to ignore or unrecognized due to lack of information or merely ignorance of the disease.To help and establish which are those symptoms, Times presented a list of the most common of them:Fatigue – if a person feels tired all the time could be caused by some kidney failure. Kidney generates a hormone called erythropoietin (EPO) that tells the body to make oxygen-carrying red blood cells. The reduction of this hormone, it reduces as well the carrying of oxygen and your muscles and brain reflect tiredness. It is called anemia and it is treatable.Feeling cold when others are not. This is a direct consequence of anemia.Shortness of breath after very little effort. Due to the extra generation of fluid in the body, as well as the presence of anemia.Feeling faint, dizzy, or weak. Another symptom related to the presence of anemia in the organism.Trouble thinking clearly. Since anemia does not allow the good circulation of oxygen in the organism, the brain detects the shortage of the gas and this lead to generate memory or concentration issues.Feeling very itchy. When kidney fails, they cannot remove the wastes properly, so this toxins in the blood causes severe itchingSwelling in hands and feet. Since kidneys are not removing the extra fluids generated in the body, they are presented in legs, ankles, feet, and/or hands.Swollen or puffy face. Due to the extra fluids which are not expelled by the kidneys, face tends to swallow.Food tastes like metal. The excess of waste material in the blood (uremia) can make food taste different and originate bad breath. It also reflects a dislike for eating with the implied lost weightAmmonia Breath. The uremia causes bad breath on people with kidney disease.Nausea and Vomiting. As a result of uremia, nausea and vomiting are presented in a person with kidney failure. Resulting in a loss of appetite and consequently weight loss.Getting up during the night to urinate. Since kidneys are failing and they generate urine, there would be some changes. For example, a person with this disease would urinate more often, or in greater amount than usual, with pale urine while feeling more pressure and difficulty to do it.Foamy or bubbly urine. Since urine is originated in the kidneys, this could lead to make it foamy or bubbly, leading to an increased amount of protein above normal figuresBrown, red, or purple urine. Other changes presented in the urine could be less frequency to make it or smaller amounts than usual with a dark-colored urine and, perhaps, with blood presence.Pressure when urinating. Since kidneys are failing, the act of urinate would become more difficult to do it and with some pressure.Once people are informed about these symptoms, the treatment for the disease can be applied before it would too late. So it is highly recommended to have them in hand and check health conditions frequently paying a visit to a specialized doctor.last_img read more

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Congress and Trump Gut Disclosure Rules for Fossil Fuel Foreign Payments

first_imgThis post is part of WRI’s blog series, The Trump Administration. The series analyzes policies and actions by the administration and their implications for climate change, energy, economics and more.The U.S. Congress, with President Trump’s help, recently eliminated rules to reduce corruption in the global oil, gas and mining industries.Until last week, SEC regulations on Section 1504 of the Dodd-Frank Wall Street Reform and Consumer Protection Act required that oil, natural gas and mineral extraction companies begin reporting payments made to foreign governments. Congress, with sign-off from President Trump, eliminated Section 1504 last week.The rules, for example, would have required companies to make public how much they paid the government of Angola for the right to extract oil, or the government of Turkmenistan for the right to tap into the nation’s gas reserves. Secrecy around such payments can fuel corruption and hinder the ability of citizens to benefit from government revenues.Secrecy Breeds Corruption, Poverty and InsecurityCountries that discover valuable natural resources are often cursed by increased poverty, wealth inequality and conflict, a phenomenon referred to as the “resource curse.”  In Nigeria, for example, the percentage of people in poverty has doubled since the 1980s (from around 30 to 60 percent of the population), despite the fact that the country received hundreds of billions of dollars in oil-related revenue. In many countries rich in natural resources like Nigeria, a small group of elites benefit from the extraction and sale of assets while the majority of citizens remain poor.   While several factors contribute to whether citizens benefit or suffer from the discovery of natural resources, one very important one is corruption. Corruption allows officials to divert resources for personal gain through bribes, embezzlement or kickbacks. According to Nigeria’s auditor general, $16 billion in oil revenue went missing in 2014 alone.  Section 1504 of the Dodd-Frank Act was meant to reduce such corruption by increasing transparency. Information about how much money the government receives from oil, gas or mining companies can help citizens understand the financial arrangements their government has entered into, track the use of these resources and hold officials accountable.Several oil companies fought long and hard against the regulations to implement Section 1504, including Exxon-Mobil, one of the world’s largest oil companies, then headed by now-Secretary of State Rex Tillerson. These companies argued the SEC rule would damage their competitiveness. However, the rule would have covered not only U.S. companies, but all companies listed with the SEC, including China’s CNOOC and Brazil’s Petrobras. In addition, similar laws now exist for companies listed in the European Union and Canada. With Section 1504, essentially all major oil companies would have been subject to the same rules, undermining the competition argument. Now, SEC-listed companies will fall behind their counterparts on efforts for transparency.Pushing for Greater TransparencyIn the vacuum left by the rollback of Section 1504, other actors can push these extractive companies to disclose payments to governments.The most important set are the governments and citizens of countries where extractives companies invest. Governments themselves can choose to disclose payments received by companies; they do not need companies to take the first step. Many countries are improving their commitments to transparency through international initiatives like the Extractive Industries Transparency Initiative or the Open Government Partnership. Committing to strong national legislation on transparency and strong systems to implement such legislation can go a long way toward stemming corruption. Citizens can push their governments to take such action.The institutions and individuals that invest in extractive companies can also play an important role. The SEC regulations would have provided more information to investors, who are increasingly interested in understanding the impact of their investments on people and the environment. This is not just a philanthropic act. Companies caught engaging in controversial or illegal activities can end up suffering financially, which can impact investors. A prudent investor may now choose to invest in companies following the more rigorous rules of the European or Canadian stock exchanges. Some financial actors, such as the International Finance Corporation, have already begun requiring payment disclosures for any extractives-related activities they invest in.Finally, extractive companies themselves can voluntarily commit to publishing what they pay, thus embracing a more positive role in the fight for shared prosperity and against global corruption.Congress and Trump may have squelched Section 1504 of Dodd-Frank, but the struggle is far from over. Foreign governments, investors and citizens wield tremendous power, and can take it upon themselves to help transform the industry.last_img read more

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5 Effective Calls to Action That Will Get Your Visitors Clicking

first_img Topics: Originally published Nov 19, 2009 8:30:00 AM, updated February 01 2017 Salesforce.com Salesforce’s homepage includes three distinct calls to action above the fold: one that attracts people to their conference, another that gets people to a landing page, and yet another that places people in front of a demo of the software (a great example of secondary and tertiary offers.) One of the remarkable things about Salesforce’s calls to action is the simplicity of their design. Each one is a simple rectangular button with rounded corners, red outlines and simple text – and that’s it. This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub . Calls to action are the gateways that your visitors must click through to become leads. If your calls to action aren’t optimized and attractive to your visitors, they are less likely to complete the actions you want them to on your website. Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages.As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action are often the most effective . By keeping it simple, you should be able to brainstorm and design some calls to action that really work.Whenever I start any creative project, I typically look at what other people have done for inspiration and ideas. If you’re stuck and don’t know how to portray your offer to your visitors, have a look at some of the examples below. These companies have nailed it down to a science; their calls to action convert their visitors into leads (or customers) and you should use their ideas to your advantage. Mozilla What I like about Mozilla’s call to action is that it gives a clear indicator of what a user can expect when they click on the button.The offer is laid out in front of the visitor; They get 1 Firefox download and it’s free. Clear. Easy. Attractive. The other remarkable thing about Mozilla’s call to action button is its size. It’s BIG! It sticks out on the page and draws your attention. Basecamp – 37 Signals The calls to action that 37 Signals feature are a little over the top. Check out the homepage of their Basecamp product and you’ll see what I mean. Basically the entire page, or at least everything above the fold, is a call to action. Their text is hierarchical, they employ lots of attractive images (of their products), and they top it all off with a big, fat button for the user to click on. Notice that on the button there is some text that indicates what the users can expect: a free, 30-day trial of the product and a super fast sign-up process. Remember, an effective call to action is always visible, attractive, and matched to a compelling offer. Regardless of how much time you decide to spend designing calls to action, always install the end product above the fold so that you can convert more of your visitors into leads and customers. Creating effective calls to action are a crucial piece to achieving inbound marketing success and often the most overlooked. What calls to action do you think are the most effective? What are your biggest questions about creating calls to action? Tell us in the comments!center_img Commercial IQ The nice thing about Commercial IQ’s call to action is that it’s action oriented and attracts the visitor’s eye. They also follow other call to action best practices by placing the button up high on a page on a background that contrasts with the color of the button. The user can see the button really easily and they know exactly what to do. Calls to Action Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack BarackObama.com Regardless of your political affiliation, you have to admire the marketing effort of the Barack Obama team during the 2008 campaign, most notably their inbound marketing efforts. Check out their calls to action. First of all, there are 3 above the fold (visible) on the front page. One of them rotates which incorporates 2 more into the mix. All the calls to action are well-optimized, too. They begin with a verb, are action-oriented, and each of them are simple and concise. You know what you’re getting and what to expect when you click on any button on BarakObama.comlast_img read more

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5 Tips for Using Free Content to Promote Paid Content

first_img whose product is their content ‘s did for their Digital Marketing Mixer in Chicago. By allowing people who did not attend the conference to view some of the talks, it increased awareness for their conference and perhaps will even help registration for 2010. For authors, your offering might be an eBook. For HubSpot’s 1) Consider your blog articles “free samples.” Here are a few ideas: . Many folks will download the Kindle version, spread the word about your product, and write reviews. Meanwhile, others will buy the physical book, too!  If an individual actually learns something from a blog post that you’ve created, you’ve already earned their respect and potentially their curiosity about your other offerings. They’ll get to know your writing style and start seeing you as a resource they can trust. This is what the folks at Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. kalandrakas This is an easy one, but often forgotten. Make sure you build something on your website or blog to aggregate what people are saying about your paid content. For example, we created a ” . This gave people a flavor for what they could learn from the book, but also provided them with something fun that they could share with their entire network. 3) Livestream conferences in real-time to widen your net for your next show. By making your book available as a free Kindle download, people will link and promote your Amazon page. David Meerman Scott did this with his book MarketingProfs How on earth can a person or business make money selling their content if they’re giving it away for free? 4) Feature the content that to learn how to create a thriving blog. Inbound Marketing World Wide Rave Originally published Nov 18, 2009 8:30:00 AM, updated March 21 2013 ” for Inbound Marketing University that features the blog posts of IMU students.   other — use free content to sell more books, get butts in conference seats, and earn speaking engagements? Student Bulletin Board people are producing about your content. Flickr Credit: 5) Give away your book for free on Kindle for a few days. book, we made an Inbound marketing is a no-brainer for folks selling a product online, but how can authors, speakers and event producers — Download the free webinar eBook of inbound marketing cartoons 2) Repackage your content in a different way. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]

first_img Originally published Jun 7, 2011 8:00:00 AM, updated August 28 2017 HubSpot’s latest research, ” Lead Generation Lessons From 4,000 Businesses ,” reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.   So how do you go about creating an arsenal of landing pages? By creating an arsenal of offers! First, think about all the different types of offers you can create: Ebooks/whitepapersIndustry research reportsLive/archived webinarsRecorded videosDownloadable kitsFree trialsProduct DemosPersonal Consultations Offers Relative to the Sales Cycle The beauty of providing a variety of different offers on your website is that you’ll tremendously increase your chances of generating leads, and here’s why…First of all, not everyone who visits your website is at the same point in your sales funnel. A first time site visitor, for example, might not be ready to jump into a full blown product trial or demo but might be quite content to download an instructional ebook. Similarly, a frequent visitor might be further along in the sales cycle and be totally ready for that personal consultation you’re offering but not very interested in downloading yet another ebook or webinar. Consider this when creating offers and offer a good balance of both top-of-the-funnel and middle-of-the-funnel offers. Similarly, consider also offering a healthy balance of content offers (like ebooks, webinars, kits) compared to offers that involve human interaction such as demos or consultations. Offers Relative to Customer Personas Sure, you could create a separate landing page with a form for each of these types of offers to increase your chances of converting site visitors into leads, but that’s only the beginning. What about getting even more targeted?Face it: your target customer isn’t exactly very one-size-fits-all. While you may have a pretty good sense of the types of customers your products and services attract, chances are there is still some variation among them. This is where marketing personas are helpful. To use HubSpot as an example, we have identified two main types of customers (marketing personas) that are a good fit for our marketing software : Owner Ollie (small business owners) and Marketing Mary (marketing managers in companies with dedicated marketing departments). Understandably, a Marketing Mary might not be particularly interested in the same topics an Owner Ollie is interested in, and vice versa.Now, think about all the different types of offers we just talked about. Can you create an ebook that targets one of your specific marketing personas? Or maybe an opportunity for a different marketing persona to request a specific type of demo relative to their interests? What about one of each? Or one of each for each type of offer? Holy cow — the possibilities are endless! The Benefit of Personalized Offers The good news is that, by offering a variety of different types of offers that appeal to different points in the sales process or different customer personas, you’ll maximize your lead generation efforts with the ability to capture even more site visitors as leads. And as an added bonus, with all the dedicated landing pages you’ll be creating to house your multitude of offers, you’ll also be giving Google and other search engines more website pages to index, giving your website a boost of SEO juice.The personalization of marketing is a hot topic lately, and more and more marketers are beginning to understand the value of more targeted and personalized marketing campaigns . So, are you getting personal enough in your business’ marketing? How else can you vary your offers? Have you noticed a causal relationship between the variety and wealth of offers you create and the number of leads you generate? Photo Credit: cliff1066 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Generationlast_img read more

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Google+ Launches New Features, Adds Support for Google Apps

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 27, 2011 3:00:00 PM, updated October 20 2016 News related to Google+ has been slow in recent months. Hopefully, Google is working on business profiles for its social networking platform. However, today we got some exciting news. Not as exciting as business profiles, but close. According to Google, to date, 1 billion posts have been shared on Google+.Google+ has also launched three new features. The first is a new tool called Ripples that visualizes how messages are being shared on Google+. The second, What’s Hot, helps users discover interesting and popular posts. Finally, Google+ has added Creative Kit, which introduces basic photo-editing functionality into Google+. Additionally, Google today announced that customers of Google Apps can now use their Google Apps username and password to sign up for Google+.Sharing Analytics Gets VisualWith Ripples, Google has added a visual layer of explanation around social sharing analytics. Ripples enables inbound marketers to see how their content is shared and which influencers help drive the most sharing activity. Trying to explain it doesn’t do it justice. You need to watch the video below to really understand Ripples in action.Trending Posts Comes to Google+Parody is rampant in the social networking industry. Twitter and Facebook have long helped users discover popular or trending topics in addition to most recent posts. The new ‘What’s Hot’ section on Google+ will appear after your regular updates section and use a special Google algorithm to rank popular stories. For a full explanation, check out the following video:Google+ Gets More Like InstagramWith Creative Kit, Google for the first time provides the opportunity for users to edit images in Google+. This makes Google+ much more similar to popular photo sharing service, Instagram. To view Creative Kit in action, check out this video from Google:Google Apps Users RejoiceMany companies and individuals use Google’s Apps product for a hosted version of popular Google apps like Gmail and Google Documents. As of today, Apps users can now sign up for Google+ using their Apps account. According to TechCrunch, Apps users will be able to share posts directly to other users within their organizations. Google is also building a migration tool, allowing existing Google+ users to port their personal accounts over to their Apps accounts. It isn’t done just yet, but Google says it will be in a few weeks.Marketing TakeawayThese new features are cool, but they aren’t exactly original. Marketers still need business profiles more than any of the new features Google announced today. However, take advantage of what Google provides. Ripples are clearly the most interesting feature for marketers. Understanding how your content is shared and who the top influencers are that cause the spread of your content is valuable. Look at Ripples for some of your content and gather data to improve your content creation and promotion efforts.How do you feel about these updates to Google+? Google Updates Topics:last_img read more

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5 Need-to-Measure Ecommerce Metrics to Scale Like the Big Box Retailers

first_img Originally published Apr 16, 2015 7:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Metrics The internet has an infinite amount of benefits, but one in particular that has wholly disrupted business operations. See, the world wide web allows for equal and fair access to websites, which means that startups and small businesses are essentially on an equal playing field with their big box competitors when it comes to ecommerce.This makes for a monumental advantage when it comes to smaller ecommerce shops. Through an easy checkout process, excellent customer service and a smooth delivery experience, startups and small businesses can oust competitors who have long been household names.This is exactly what Warby Parker did, ousting Luxottica, or what Rent the Runway did, ousting David’s Bridal, among others.Of course, as legacy brands become more and more educated to the power of ecommerce, their large budgets follow. And, more often than not, those budgets are going toward analytics platforms that help these brands optimize for repeat customers and quickly notify them to what is working on their sites and what is just sitting in inventory.In other words, legacy brands do have a leg up on smaller retailers when it comes to ecommerce and it’s in the amount of intelligence they are using to drive conversions and increase revenue.That said, data and analytics should be democratized throughout the ecommerce space, and no, Google Analytics isn’t enough. Your big box competitors aren’t simply monitoring new and repeat visitors, or from where their web traffic comes. No, they are using enhanced ecommerce analytics to push visitors down a purchase funnel from the moment they land on the site.Below, the top metrics these retailers are using and how you should be using them, too.Cost of Acquiring a Customer (CAC)Before customers can begin purchasing on your site, you need to get them there first. Big box brands have an advantage here in that they have marketplace name recognition. In other words, people will simply type their name into Google and land on their page.For smaller retailers, you’ll likely need to spend some cash to get your target customers to your site. The cost of acquiring a customer metrics, or CAC, reveals how much money you spend throughout the acquisition funnel, from creating an ebook or promoting a post on Facebook, to having a visitor come to your site because of the ebook or promotion, all the way through to their finding a product they like and finally checking out.The cost of customer acquisition is the amount of money you have to spend to get one customer. The lower the cost of acquisition, the better: i.e., you always want your cost of acquisition to go down. As a quick example, your CAC is $40 if you need to spend $200 to get five visitors to buy on your store.You may employ different techniques to bring in those visitors — SEO, paid ad campaigns, high-quality content, social media — but all of them cost you either in terms of money or time.There are a lot of factors that affect your cost of customer acquisition, but it is important to get an accurate number here. As a best practice, you should always try to find marketing outlets that lower your CAC valuation.Conversion RateOnce your store gets traffic, you need to see how many visitors are buying. Conversion rate reveals just that.Conversion rate is defined as the percentage of visitors who end up buying from your store. The higher the conversion rate, the better. When it comes to conversion rate, you always want it to be going up. As a quick example, your conversion rate is 2% if 2 out of 100 visitors buy from your store. According to this recent Marketing Land article, one way to improve conversion rate is to add video to a majority of your product pages; retailers adding video reported conversion rates close to 9%.There are hundreds of articles out there on how to improve conversion rates –– because it is just that important. There’s so much emphasis on conversion rate because it directly affects your business’s bottom line. Regardless of how much effort you spend on driving traffic to your store, if most visitors don’t end up buying, it’s all wasted. That said, it’s really important to make sure you know what your conversion rate is at all times and keep tabs on whether it’s improving and if you should stay the course or not.Shopping Cart AbandonmentWhen your conversion rate is low, you need to understand how many visitors had an inclination to buy. To do this, you’ll want to examine your store’s cart abandonment. This metric indicates the percentage of visitors who added products to their shopping cart but did not complete the checkout process. The lower your cart abandonment rate, the better. As a quick example, your shopping cart abandonment is 75% if 75 out of 100 visitors with a cart leave without buying.Cart abandonment is the closest you come to earning real customers before they leave your site. Adding to the cart typically indicates an intent to purchase. The fact that they leave without buying means you lost potential customers. It gets especially bad if you paid a lot of money to get these visitors to your store. Making sure your cart abandonment is low is key to improving your conversion rate.Average Order ValueYou should monitor how much money each order brings in to see how much revenue you can generate. That’s what AOV tells you.This is the average size of an order on your store. The higher the average order value, the better. For example, your AOV is $35 per order if you made $140 from 4 orders.By monitoring AOV, you can figure out how much revenue you can generate from your current traffic and conversion rate. Being able to predict revenue is a big deal for any business. If most of your orders are really small, that means you have to get a lot more people to buy in order to achieve your target. It’s important to have at least a few high value orders so that your overall average is on the higher side.ChurnIf your LTV is low, it could be that many of your customers buy once and never return. This is measured by what is referred to as “churn.”Churn is the percentage of your customers who do not come back to your site. The lower the churn, the better. For example, a churn rate of 80% means 80 out of 100 customers do not come back to buy from your store.As we have seen, to ensure a high profit, it’s important to influence your customers to keep coming back to purchase. That means you want your churn to be low so that once you acquire a customer, they continue to come back and purchase again and again. Lower churn means higher LTV and a healthier business overall.Once you start measuring your ecommerce store performance and using data to drive your business decisions and strategies, you’ll be well on the way to enterprise-level success! No big box retailer takes action without measuring the impact and neither should you. Monitor your metrics, pivot when and where necessary and make the most of your both your time and money in order to build a successful brand.last_img read more

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How to Cite Sources & Not Steal People’s Content on the Internet

first_imgYou should also try your best to uphold image quality when republishing their visual content — if the website has embed code for that visual, use that code. This is why we try to make a point of creating embed code when we create visuals (and why we love that YouTube and SlideShare make it easy to grab embed code). It makes sharing easier for those that choose to republish the visual, and helps them maintain the quality and resolution in the process. If embed code isn’t provided, you can also include instructions like “click to enlarge” for static images — this helps ensure the visual fits the width of your website, but still provides a good reader experience.To Cite Sources Within a SlideShare, Infographic, or Visualization:And what happens if you hired a designer to create something for your site — how do you give credit to the designer? Well, it depends on the terms you’ve worked out together. You could hire a ghost designer (kind of like ghost writers) so that the content looks like it was designed in-house by your company. In that case, you don’t have to worry about attributing the design work to anyone. If, however, you’ve agreed to give credit to a designer, there should be some space in the visual (not a lot, but some) that gives them credit for their work. Here’s an example of how we gave credit to the designer in one of our infographics — check out the bottom left:And what happens if you cite content from other sources in your infographic? Use that bottom section for that, too. Here’s an example:If the list of source URLs is getting too unwieldy, you can also set up a URL to send people to for the sources:And remember, if you’re creating a SlideShare, you have the benefit of being able to make links clickable within the SlideShare. If you’d like instructions for doing that, check out this blog post — but this means that you can treat source content in a SlideShare with the same level of respect you treat source content in a blog post or elsewhere on your website.How to Cite Photographs and Other Images:Much like your infographics and visualizations, how you cite photos and images featured on your website depends on where you sourced them. When you buy stock imagery, it’s license free. You bought it, you own it, and you can do what you want with it.But many marketers are trying to find images for content such as blog posts, and don’t want to pay for a stock photo every single time. Some people go to Google Images and simply find an image they like … thing is, all those images have varying levels of permissions. So while it may be okay that some of them are used on your blog or website, that’s not universally true of all of them.Some marketers have started to use Creative Commons to deal with this issue because they have filters that let you select images you can “use for commercial purposes” and/or “modify, adapt, or build upon.” Unfortunately, you can’t always trust those filters — users have been known to upload photos and images that perhaps they have the license to use, but you do not. So if you want to be totally safe, I recommend purchasing a license to a stock photo site. There are also some free stock photo sources, like HubSpot’s free stock photos and Death to the Stock Photo, that you can check out if you’re on a tight budget.The Caveat (There’s Always a Caveat, Isn’t There?)Of course, some people who have content online, including some marketers, don’t want to share content at all and will get very upset if you do so — even if you give them full and generous credit for it, links and all. What happens when you share content from them? Well, it’s possible they’ll contact you to take it down. Or, if they have the resources, they’ll send a lawyer to do so. If that happens to you, I recommend respecting the fact that they don’t want to share data, quotes, visualization, etc. — it’s probably not worth the headache to fight it. Editor’s Note: This post was originally published in August 2012 and has been updated for freshness, accuracy, and comprehensiveness. Topics: Originally published Jul 7, 2015 8:00:00 AM, updated July 28 2017 Not only does David Meerman Scott get credit for his quote, but his company is mentioned with hyperlinked text to his website. An added bonus is the link to his Twitter handle — by no means necessary, but certainly a nice gesture. Aside from mentioning the person’s name, it’s also nice to provide them with an inbound link — either to the page from which you drew your quote, or to another meaningful page on their site.One thing to keep in mind when quoting text from someone else’s website is that many companies have content usage guidelines that will let you know how, or if, they want you to use their content. Take a look at HubSpot’s content usage guidelines to get an idea what these might look like, but in a nutshell, they’re the guidelines laid out to try to ensure you use the right stuff in the right way. For example, one of the notable parts of our content usage guidelines is that you can quote our content on your website, but only up to 75 words; this is to prevent duplicate content issues that would impact both our own organic search rankings, and the other website’s. So when quoting content from another source, do a quick check to see whether they have similar guidelines to which you should adhere.Citation Scenario #2:Now let’s say you have data you’d like to cite in a blog post. What do you do? This:The copy around the statistic not only gives credit to the company that published the data, but eMarketer also receives a link back to their site. That link, however, should not just go to their homepage. Point that link to the actual page on which that data lives. This is for the benefit of the reader, too, so they can dig into the research more if they’re so inclined.Citation Scenario #3:There’s one final caveat to your blog post/long-form citations that is just a matter of proper internet etiquette. If you found a quote, article, or data point via another website, it’s nice to indicate that in the copy. For example, if you’re newsjacking and you found the story via another website, give them a nod that they’re the ones who broke the story originally. Or, if you’re reading a blog post and there’s a particularly compelling quote contained therein from an industry influencer, it’s nice to give credit to the blogger that called that out. You might phrase it like this:”Today we learned via the New York Times that Twitter is hiring a new type of CTO — their first ever Chief Tweeting Officer.”The NYT link should head to the article they published on the subject, and the Twitter link should head to their blog post or press release announcing the news.Make sense? Alright, on to social media.How to Cite Sources in Social MediaWhen you’re sharing someone else’s content in social media, the approach you take to give proper credit changes depending on the social network. Here’s the breakdown:To Cite Someone’s Content on Twitter:Simply include a “via @username” somewhere in the tweet. If you’re retweeting someone’s content but you edit their original tweet, be sure to change “RT” to “MT,” which stands for “modified tweet.”To Cite Someone’s Content on Facebook:Facebook makes it pretty easy to give credit when you’re sharing someone else’s content right from their own timeline — they have a ‘Share’ button ready and waiting for you, and they make it easy to see the originating URL, originating sharer, as well as the names of people who shared it.If you’re citing content from elsewhere on the web, but want to give attribution to another person or company, you can find that person/company on Facebook and link to their Facebook Timeline in the status update. It’ll look like this (note the WordStream hyperlink in the image below).If you’re sharing content from another source and they don’t have a Facebook page, then the link to their piece of content will suffice.To Cite Sources on LinkedIn:Proper source attribution on LinkedIn is simple. Just include the link to the content you’re citing in the update, and mention the person or company name.To Cite Sources on Google+:On Google+, it’s customary to include the name of the person or company whose content you’re citing in the text of your update, because you can then link to their Google+ profile, much like you would do on Facebook. Simply include a + or @ and their Google+ name — they’ll pre-populate just like they do on Facebook.To Cite Sources Content on Pinterest:Pinterest is all about content sharing, so it’s no wonder proper source attribution is built right into the platform with their “Repin” button. When you go to repin content, however, sometimes the original creator has included a URL, hashtag, or other indicator of authorship. Don’t edit that link out — it’s poor form.And marketers, beware. If you include your link in the “Description” section of your pin, you may get flagged as a spammer.How to Give Credit to Guest Authors and Ghost WritersMaintaining a blog takes help, sometimes from guest authors or ghost writers. If you’re using a ghost writer, you don’t have to give credit to that author. That’s the whole point. They’re ghosts. You can’t see them.But if you’re publishing a post from a guest blogger, you certainly should be giving them credit for their efforts. In a few ways, actually. Here’s what you should be doing to give an e-nod to those writers:Provide space somewhere for the guest blogger to get not just their name mentioned (as a byline, ideally), but also the company they work for. Give them space to include a short bio that describes what their company does — this usually accompanies their byline or a separate author profile page. Many sites allow guest authors to include an inbound link to their website within that byline, too.Let them include at least one contextual link within the body of their blog content, too. Some sites allow more than one link within the body of the content, but the minimum should certainly be one.Some companies also outline very detailed guest blogging policies. If you’re concerned about mitigating the differences of opinion on some of these issues, make sure you write out your own detailed guest blogging policies for your website so expectations are set up front.How to Cite Images and Visual ContentIf you’re a regular reader of this blog, you know we’re behind sharing the wealth when it comes to visual content marketing — and we love it even more if you can give credit to the original artist properly. Here’s when you need to give credit, when you don’t, and how to do it.To Cite Visualizations, SlideShares, and Infographics:If you’ve found an infographic or visualization on another site that you’d like to feature on your website, you should treat it similar to how you’d treat citing any other content on your website. Simply include a link to the original source’s website where that visual lives, and include their name in the text. The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data.The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the credit. Not cool, less-than-scrupulous people. Not cool.But sometimes it isn’t a matter of people being jerks — they might just not know how the internet “works.” You’re supposed to share content, but you’re also supposed to give credit where credit is due.Download the free stock photos you’ve been searching for here, no attribution required.So to clear up any confusion and ensure you (and anyone you do business with) is following generally accepted internet sharing etiquette, this post will outline how to cite internet sources. How to Cite Sources in Blog Posts & Long-Form Content AssetsBlogs are hotbeds of source attribution issues, probably just due to the sheer volume of content the format offers. Gated and long-form content assets are prone to the same attribution issues, too, but perhaps to a lesser extent since the volume is typically lower, and turnaround times longer. So let’s walk through a couple common scenarios bloggers come across and figure out how to address them — but bear in mind you can apply these attribution methods to your long-form content assets, too.Citation Scenario #1:Let’s say you’re quoting another blogger in your post — hey, sometimes you literally couldn’t have said it better yourself. First of all, you have to actually quote them. Don’t just take their words and adopt them as your own; they took time to think of that explanation.But there’s still some internet etiquette that goes along with quoting someone other than just throwing some quotation marks around their statement. Here’s an internet-friendly way to quote someone in your content (taken from an old blog post of ours): Content Creation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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AIBA set to introduce ‘protest system’ at 2019 men’s world c’ships

first_imgLausanne, Nov 29 (PTI) The International Boxing Association (AIBA) is set to introduce a “protest system” for coaches and boxers in next year’s world championship for men, which will also be a qualifier for the 2020 Olympics. Its system of scoring criticised by no less than the International Olympic Committee (IOC), the AIBA Thursday said a provision of protest will be introduced at the 2019 world event to held in Moscow. “Noteworthy, is the establishment of a protest system for Coaches and Athletes which has been approved, tested and is set to be implemented in 2019 at the AIBA Men’s World Championships,” the world body said in a statement. The AIBA said it has worked hard towards reforming its systems, most notably scoring, which has often been lambasted as opaque by critics. “Like any other International Sport Federation, AIBA will continuously seek to improve its refereeing and judging and will remain ever vigilant to the fact that we serve our athletes in the first place,” AIBA Executive Director Tom Virgets stated. AIBA claimed that it has fully revamped its systems to “foster a culture of transparency and fair play, in and out of the boxing ring”. The new system was tested for the first time during the 2018 Youth Olympic Games in Buenos Aires, and at the recent Women’s World Championships in Delhi. The Delhi event saw a controversy when a Bulgarian boxer accused the judges of corruption, prompting the AIBA to withdraw her accreditation. Audit firm Price Waterhouse Cooper (PWC) has been monitoring the first implementation and has “positively reviewed” the new systems, indicating that the changes made were good and producing the desired results.advertisement The changes include having five judges score a bout and removal of the President and Executive Director from the appointment and approval process of Referee and Judges. “AIBA is committed to safe-guarding the integrity of boxing and its competitions on all levels. Collaborating with an independent audit team is just one of the ways we are working hard to ensure we keep our sport clean and our competitions honest,” Virgets said. AIBA is currently faced with the prospect of Olympic expulsion following controversial Uzbek Gafur Rakhimov’s election as President. The IOC has threatened to drop boxing from the Olympic roster owing to Rakhimov’s alleged links to organised crime. PTI PM AHlast_img read more

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How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

first_img Originally published Apr 15, 2016 8:00:00 AM, updated October 30 2019 If you guessed email B, you’re right. Email A throws a 30% off discount directly in your face, but doesn’t explain the value behind it. What does 30% off a GoDaddy product do for my goals? Will it let me adjust a small business’ expenditures on infrastructure costs, freeing up money for a new hire? That benefit is far more tangible than 30% off an undisclosed cost.Compare that with Email B from Banana Republic. The goal of this email is to sell shorts, but the copy isn’t just shoving shorts down the recipient’s throat. I mean, they’re shorts … big deal, right? They’ve identified what makes these shorts worthwhile: their versatility. They allow a man to lounge around the house and then go out in the city while putting minimal effort into changing his outfit. How convenient! How easy! How versatile!The copy translates the benefit of buying those shorts, but the copy (or lack thereof) in GoDaddy’s email doesn’t explain the benefit of redeeming a generic 30% off offer.8) Be brief.One of the worst mistakes email copywriters make is trying to shove the entire story into the email message. Think about when you open a marketing email in your inbox. Do you read every single word in there? Probably not. It’s more likely that you scan for important points so you can glean the overall message, and decide whether you want to take any action.So if you’re sending email with hundreds of words of copy, you’re making it much more difficult for recipients to decide whether they want to click through — simply because they can’t quickly sift through all of the information in your email.Instead, find a way to summarize what the reader will get in a compelling way, and let them click through to a page on your website for more information.Take a look at how the folks over at Postmates drafted a brief email encouraging readers to click through for a limited-time offer:Postmates doesn’t wait to get to the point. After a brief, friendly hello, they get right down to the purpose of the email: telling customers about their new “free lattes on-demand” promotion. After introducing the concept, they offer a few of the essential details, then get right to the call-to-action.Keeping your message on-point is the key to writing brief email copy. What’s the point you’re trying to make with your email? If you know the action your email is supposed to drive — recipient orders free lattes on-demand, recipient remembers to buy their Bruce Springsteen tickets, recipient gets motivated to work out — then you’ll have a much easier time drafting succinct email copy that remains focused on that one end goal.If writing succinct email copy isn’t enough of a motivator for you to narrow down your goals, remember that having just one primary call-to-action in your email marketing results in better clickthrough rates than emails with competing calls-to-action.9) Be lovable.Just because emails are meant to inform doesn’t mean they can’t also delight. In some cases, email can be a great avenue for letting your brand’s personality shine, helping you build a meaningful relationship with the folks on your email lists. After all, providing a lovable experience for people begins and ends with how you communicate with them.Check out the example below from the folks over at Death to Stock Photos. The point of the email is to apologize for an email they’d sent the previous day, which promoted a product that sold out way too quickly, didn’t ship internationally, and generally gave a lot of their customers a poor experience.Notice the part of the email that’s called out in red. Using concise, personable language, they explain what happened, apologize for the mistake, say what they learned from it and how they’ll prevent it from happening in the future, and give the recipient several options for following up.The format of this portion of the email is optimized for the large number of recipients who are likely skimming the email. The bold text and one-sentence paragraphs make it easy to follow. Finally, they aren’t afraid to add some personality using phrases like “Give us a wavvveeee” to humanize their brand. The result? Recipients are probably much more open to forgiving them for the honest mistake.10) Use actionable language in your call-to-action.That’s right: Emails have calls-to-action, too. Well, the good ones do. First and foremost, your email call-to-action should be extremely easy to identify. Remember: People scan their emails. If there’s one thing you want your recipient to pick up on, it’s your call-to-action.If you’re sending an HTML email, you may decide to include a button, like this AmazonLocal email did below.There are two qualities that make this call-to-action button effective:Great design: First, notice how the large, bright orange button stands out from the blue design; that call-to-action certainly isn’t hard to find.Great copy: The copy on the button is just as important. Your call-to-action button should include language that is succinct, clear, and action-oriented. This AmazonLocal button tells you in very few words what you can do using verbs — you can view the deal showcased in the email.But it’s also crucial to spend some time optimizing your plain-text emails for clear calls-to-action. No matter how fancy your HTML email are, not all email clients will render your images, and not all email recipients will choose to display your images. In fact, we studied whether HTML emails or plain-text emails performed best and found that, while people say they prefer HTML-based and image-based emails, in reality, simpler emails perform best — and plain-text emails perform best of all.Take a look at how one of our emails makes use of linked anchor text to draw recipients’ attention toward the calls-to-action:The message doesn’t many graphics or colors added compared to most HTML emails. As such, the hyperlinked calls-to-action garner even more attention. When readers scan through the text and focus in on things like bolded words, images, and hyperlinked text, reiterating the same offer over and over hammers home for them exactly what you want them to do — redeem your offer by clicking your call-to-action.What else do you think makes for effective email marketing copy? Share with us in the comments.Editor’s Note: This post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness. Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening — and start deleting — your messages. So, how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message and the message body itself.Click here to download our free lookbook that’s packed with our favorite email newsletters.Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets all of these guidelines first.10 Email Copywriting Tips for Writing Better Marketing EmailsWe’ll start with copywriting tips for better subject lines, followed by copywriting tips for the bodies of your emails.How to Write a Subject LinePart of writing effective email copy is nailing the subject line. The subject line is like the gatekeeper of your email: No one gets to read your stellar email copy if they aren’t interested enough to open your email in the first place.That interest is garnered almost wholly on the subject line of the email (with the sender name playing a role, as well). We’ve written a few blog posts about crafting email subject lines, including one on the anatomy of a great subject line and one showing 18 examples of awesome subject lines from brands. Here’s a distillation of what you need to know to write some excellent copy.1) Use actionable language.With email subject lines, using actionable language doesn’t necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent me an email that said “Take Mom to Brunch” in the subject line. This is one way to use actionable language effectively in email subject lines: by incorporating a verb (like “take,” “download,” “reserve,” “ask,” “buy,” etc.), the reader knows exactly what they can do in the email.But there are ways to use actionable language without relying on verbs, which gives you more room to play around with wording. What it comes down to is using language that makes it clear to the recipient what they can do with the information in the email, should they choose to open it. In other words, keep the value for the user top-of-mind.For example, I once got an email from TicketMaster with the subject line “Don’t Miss Bruce Springsteen and the E Street Band.” They didn’t order me to purchase tickets by saying “Purchase Tickets Tomorrow for Bruce Springsteen and the E Street Band,” though such a subject line may have performed just as well. The original subject line worked well because it was clear what I could do with the information in that email — ensure I’m prepared for the 10:00 AM sale time so I could snag my tickets. (Which I did, thanks to that email!)2) Personalize when possible.Emails that are highly segmented tend to have higher performance levels — such as open rate and clickthrough rate — than emails that aren’t personalized. According to a study by Direct Marketing Association, segmented and targeted emails generated 58% of all revenue for the marketers surveyed, and 36% of revenues were driven by emails sent to specific target selections.This isn’t exactly surprising. After all, the more segmented your email list, the better able you are to personalize the subject line and provide relevant content to that email recipient.So ask yourself: Is there a way to make your email subject line more personal? And I’m not talking about the dynamic field where you insert someone’s [FIRSTNAME] — email recipients stopped being impressed by that fancy functionality some time ago.Consider this scenario instead: You’re a realtor with a huge database of clients …Some of them are looking to rent, while others prefer to buy.Their ideal location ranges across several cities and zip codes.They all have different price points with which they’re comfortable.Some are looking for a studio, while others want a mansion.You even know that a group of them will only accept homes that have been renovated in the past 5 years.You certainly wouldn’t do a blanket email send across all of these different segments of your list, would you?And your email subject line wouldn’t be the same, either. You might have one subject line that says, “Renovated 1BR Apartment for Rent in Cambridge: Schedule a Viewing,” and another that says, “RSVP: Open House Sunday for Colonial House in Sudbury.” Each subject line speaks to the radically different needs of two radically different list segments.3) Prioritize clarity, and only then think about “catchiness.”Write a subject line that is clear first, and catchy second. In marketing copy, clarity should always, always, always be your first priority. If, after you’ve drafted a clear subject line, you can also make it catchy, funny, cute, whimsical, whatever, then go for it. But never sacrifice clarity for the entertainment value.UrbanDaddy is an example of a company that excels at writing subject lines that are always clear, and sometimes also catchy, funny, or entertaining. Take a look at the subject lines of some of the emails I’ve received from them:UD | A Hotel in the Middle of the OceanUD | Nunchucks. Made from Beer Cans. Finally.UD | Getting Everyone Together: Now Less ObnoxiousUD | A Grill the Size of a Foosball TableUD | It’s Ice Cream. It’s Beer. It’s Beer Ice Cream.UD | Here’s a Private Bahamian Island. Do Your Thing.Some of these subject lines either make the recipients chuckle or are bizarre enough to pique your interest. But it is always extremely clear what you will get when you open the email…. Which brings us to our next point.4) Align your subject line copy and email copy.You might already know how crucial it is for your call-to-action copy and your landing page offer to align. Well, it’s no different when crafting your email subject line and email message.What your email subject line promises, the email message should deliver. Why? It’s not just because it’s responsible — it’s also because when readers don’t get what they’re actually promised in the subject line, click-through rates plummet. (And, in the long term, so will your email open rates.)Back in 2011, we performed a test of our own. We sent the same email with two different subject lines to two different groups of people:”54 New Data Slides for Your Marketing Decks”: 26% click-through rate”Get Key Marketing Trends From the Marketing Data Box”: 10.4% click-through rateThe first subject line, which was straightforward and much more accurate had a better click-through rate by 15.4% over the second subject line, which was more vague and less accurate.The key takeaway here? A high email open rate means nothing without any clickthroughs.How to Write an EmailNow that you’ve crafted a stellar email subject line, you have your audience’s full attention on the body of your email message. So, how do you craft copy that will get them clicking? Here are the important components you need to know!5) Establish relevancy.Just like the email subject line should strive to establish relevancy through personalization, so should the copy in the message of the email.Again, it takes more than just a dynamic name tag for your email copy to convince readers that what’s inside is relevant to them. So use the very beginning of the email to explain how you know each other.Below is an example of an email sent by Warby Parker to a colleague of mine. (By the way, the subject line was very clever: “Uh-oh, your prescription is expiring.”)Take a look at that first paragraph, called out in red. Right off the bat, the marketers at Warby Parker tell the reader why they’re being emailed (their prescription is expiring soon) and that this email is meant to help them find a new pair of glasses before that expiration date.Imagine if this email didn’t have that first paragraph, and started instead with what is currently the second paragraph: “Getting a new prescription can be a hassle. Luckily, it’s easy to make an appointment with an optometrist at our Newbury Street Store or through our friends at ZocDoc.”… Why are you emailing me about a prescription? Why would I want your advice? How do you know I live near Newbury Street? By reminding the recipient that they gave Warby Parker their prescription information in the past, there’s a greater likelihood that that person will click through and redeem the offer in this email.6) Write in the second person.Writing in the second person means using the pronouns “you,” “your,” and “yours.” For example, “Before you leave in the morning, remember to bring your jacket.” It means you orient the copy towards the reader, not yourself.Take a look at the copy in this email from Zappos, for example:Now, count how many times this email says “You” instead of “we” or “I.” Okay okay, we won’t make you count: The words “you” and “your” appear 12 times, while “we,” “our,” and “we’re” appear only 5 times.That’s a nice balance of second person language that keeps the focus on the customer, not the brand. This is a subtle tactic that helps you stay value-oriented, but this next step I’m about to cover is crucial to hitting the point home.7) Talk about benefits, not features.You know the value of your email. But does your recipient? No, not yet. And it’s your job to explain it.The problem is, many emails only explain the feature they are offering, not the benefit. Take a look at the copy in two separate ecommerce emails I’ve received. Which one is touting the feature, and which is touting the benefit? Topics:center_img Email Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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What 4 of HubSpot’s Recruiters, Hiring Managers, & Executives Say About Being a “Jack of All Trades”

first_imgWhen Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought.As a rhetoric major at Bates College, a liberal arts school in Maine, Karla spent more time analyzing political speeches and honing her debate skills than studying marketing methodologies. She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. In other words, she was what most corporate folks call, a “jack of all trades”. But, as a pleasant surprise to her, so were many of her new teammates.Click here to download our free guide to hiring and training a team of all-stars.On the Blog Team, five of the seven total members were liberal arts graduates with majors spanning from theatre, communications, psychology, government, and international relations. Most of the bloggers didn’t begin their careers in marketing either. Grant writing, admissions, business analysis, production, and journalism sparked most of the team’s journey into the working world.A year after Karla joined the team, Cobloom (a SaaS growth marketing agency) released a research report about the SaaS blogs who attract the most organic search traffic in the world. HubSpot’s blog was ranked number one. With a team full of generalists who never studied or specialized in marketing, they still generated three times more organic traffic than Google’s own blog. So is the old saying that a jack of all trades is a master of none actually true? And why is there so much suffocating pressure put on college students to specialize in only one discipline?As jobs become more specialized in today’s workforce, it seems logical to hone a specific skill set, especially during school.But only learning the skills that match the exact requirements of a job today might not prepare you for your job tomorrow.According to a study conducted by researchers from LinkedIn and the World Economics Forum, majoring in specialized subjects like marketing, finance, IT, and computer science doesn’t teach students the necessary skills to adapt to sudden industry changes and other fields of work, whereas studying broad majors like literature, history, political science, and economics does.Mark Cuban, a billionaire investor, has also called liberal arts majors free thinkers who can quickly adapt to the rapid evolution of most industries nowadays.Marketing is one of the ever-evolving industries that Cuban says liberal arts majors thrive in. Fifteen years ago, content marketing didn’t even exist. But, today, it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year.Meghan Keaney Anderson, a Vice President of Marketing at HubSpot, believes content marketing’s swift evolution will continue to accelerate. And the only way to keep up is by being adaptable.”The world changes incredibly quickly in our industry. What is today a central skill, channel, or strategy may not be tomorrow. We need people who are adaptable and, more than that, who are fascinated by change and have a mental framework and curiosity to learn new approaches,” she says. “I’ve found that liberal arts majors in particular have a great disposition for that kind of work — critical thinking, diverse interests, and a strong inclination to understand new areas.”Keaney Anderson suggests there may be some essential content marketing skills today that will be rendered superfluous in the future. There could even be roles sprouting up that don’t even exist right now. This doesn’t intimidate liberal arts majors or jack of all trades, though. They’ve learned how to learn and feel comfortable grasping new skills and concepts.But one skill the industry will always need and marketers should constantly hone is storytelling — neuroscience proves that it’s the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds. We’re programmed to pay our undivided attention to a great story — that’ll never change.For a story to be compelling, though, it needs good writing behind it. But writing well in the marketing world doesn’t mean scribbling the most flowery and poetic prose possible. It means logically presenting or dissecting an argument in a clear, concise, and compelling way.According to Emma Brudner, HubSpot’s Director of both the Blog and Community Teams, diversifying your education or skillset will arm you with the critical thinking abilities needed to write well.“Liberal arts teaches students to not only write, but also to think critically. David McCullough, a two-time Pulitzer Prize winner, once said ‘Writing is thinking. To write well is to think clearly.’ I love this quote and I think about it a lot when hiring writers.” she says. “For the type of writing my team does, being able to organize thoughts and information clearly is imperative — even more important in my experience than the specific knowledge a more specialized degree, like marketing or advertising, might instill.”While Brudner speaks to the importance of sharpening your critical thinking skills to write compelling content, developing your creativity is just as crucial for marketing success. According to neuroscience, it’s what drives innovation.Creativity happens when you mash seemingly unrelated concepts together to form a new idea. Neuroscientists call this synaptic play, and the more incongruent the concepts are, the more synapses occur in your brain.Studying a variety of disciplines or working in different fields supplies you with a bank of diverse knowledge and experiences to pull from to make these creative connections. And Kipp Bodnar, HubSpot’s Chief Marketing Officer, believes a brain full of diverse inputs will lead to much more inventive ideas.“Connecting the dots is where so much of the success in marketing comes from. When you have a marketer who has done various aspects of marketing, they are able to understand how everything works together, which helps them accomplish much more than if their focus was isolated to only one deep discipline.”Bodnar is describing something called cognitive diversity, where having a lot of different inputs in your head lets you connect dots that have never been connected before, giving you an entirely different perspective on things. This not only enables you to be more creative, but it also allows you to challenge the status quo and push your team to do better work.Liberal arts majors and jack of all trades tend to have more cognitive diversity than their specialized peers, and it’s a huge reason why Sara DeBrule, the International Marketing Recruiting Team Lead at HubSpot, believes a jack of all trades can be a vital asset to any type of team.“For a team where the majority of people are specialized, the case for hiring someone who is a jack of all trades is that they have enough perspective on the different types of marketing that they can test the assumptions of a team, push a team to operate in a more cross functional capacity, and round out the overall experience,” she says. “Jack of all trades can also be crucial for an early stage company where it’s an all hands on deck effort and people need to leverage disparate skill sets on a daily basis and context switch.”The Jack of All Trades Can Be a Master of AllWhen I was a freshman in college, skeptically studying economics at a liberal arts school, I spent countless hours scouring the internet for every article that weighed the pros and cons of a general and specialized education. Every liberal arts critic said I was going to lag behind my specialized peers at work. Every proponent said I was going to propel past them.So after hours on the phone with my dad and getting his blessing to transfer to a school where I could major in finance, I decided to go with my gut. I took a chance on the arts. And it’s the best decision I’ve ever made.My liberal arts education taught me how to learn, think critically, and, most importantly, write. And those skills got me a job at HubSpot. If I had taken the other route, who knows what I’d be doing. Odd are, I’d be wearing a suit to work everyday and crunching numbers in a spreadsheet, not knowing what I’d do with my career if an algorithm started doing my job better than I could. Don’t forget to share this post! Originally published Oct 29, 2018 7:00:00 AM, updated November 02 2018 Career Development Topics:last_img read more

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When PM Modi informed Boris Johnson of England’s historic Ashes Test victory

first_imgIn one of the most thrilling finishes in sport, England won the 3rd Ashes Test against Australia to keep the series alive. However, it seems Britain’s Prime Minister Boris Johnson was unaware of the dramatic win until his counterpart Narendra Modi informed him about it.Johnson first heard of England’s win, which for much of the match had seemed impossible, when Indian Prime Minister Narendra Modi broke the news during a meeting on Sunday. He later called for an iPad and watched the highlights between engagements.British and Australian leaders briefly set aside talks on global trade, security and the environment on Monday for a spot of jovial banter about cricket after England beat Australia in dramatic fashion.Britain’s Boris Johnson met Australian Prime Minister Scott Morrison on the sidelines of a G7 summit in the French resort of Biarritz a day after England cricketer Ben Stokes dragged his country from the point of defeat to a narrow victory.Smiling and shaking hands at the start of their meeting Morrison congratulated Johnson on the result, which evens up this year’s Ashes duel between cricket’s oldest international rivals. The series of five matches runs into September.”We’re not taking anything for granted,” Johnson replied as the two men posed for photographers.Morrison tempered his well-wishes to Johnson by joking: “Two to go, two to go”, referring to the final two games of the series, which is now tied at 1-1.Also Read | Ben Stokes can play centre-half for us next week: Newcastle United manager Steve BruceAlso Read | Ashes 2019: Tim Paine, Justin Langer admit Australia’s DRS failure after Leeds defeatAlso Seeadvertisementlast_img read more

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Motorola Moto E6s review: Only for stock Android lovers

first_imgA few years ago, if someone asked a great phone for less than Rs 10,000, the Motorola E series phone for that particular year came up as an easy suggestion. And it was because the Moto E series phone offered a simple smartphone user experience with a neat stock Android interface and all the essentials one would require in a budget smartphone. But soon, Motorola’s rivals started catching up and in recent years, the Moto E series has ‘just been there’ but not quite the absolute recommendation it used to be.But Motorola wants to change that with the Moto E6s. Following on the success of Motorola One Action and One Vision, the Moto E6s wants to bring Motorola’s traditional stock Android interface to the sub-Rs 10,000 segment. In fact, at Rs 7,999, you won’t find many phones with a stock Android interface. Similar to its predecessors, the Moto E6s claims to get the basics right while offering a dash of style and decent camera experience.All that sounds good on paper but how does it fare in the real world? Well, I used it for a couple of days to see whether the old Moto E is back in a new avatar.Looks great for a budget phoneThese days, whether you are buying an ultra-premium flagship phone or an affordable basic phone, your eyes will be treated to gradient patterns on all of them. Motorola too doesn’t miss the opportunity and makes use of a unique gradient scheme on the Moto E6s. The gradient is only exclusive to the Cranberry Red colour variant whereas the Polished Graphite variant offers a simple mirror finish.advertisementI personally preferred the red variant over the one with the mirror finish. However, this is glossy plastic and hence, it picks up smudges, unlike anything. The upside to the plastic build is that the Moto E6s is extremely light and very comfortable to use. And this is where the Moto E6s stops being different from its rivals. The rest of the design is similar to what we have seen on other phones. The rear sports a dual camera setup mounted vertically on the top left corner while the capacitive fingerprint sensor sits in the centre with the Motorola batwing logo imprinted on it. For whom it matters, the rear panel is removable and you can even replace the battery. I personally found it difficult to remove the cover while inserting my SIM card and given that people upgrade to new phones within two years, this feature doesn’t make much sense.Because of the removable panel, the side buttons are tactile, i.e. you will need to press them hard and I doubt how long they will last under regular usage. The front has a modern-day design with a narrow-bezel display accompanying a thick chin and a waterdrop notch that houses the selfie camera.On the whole, the Moto E6s doesn’t look any different from the other phones under Rs 10,000 but it is quite lightweight. If you are buying this one, I would suggest picking up the Cranberry Red variant as it makes the Moto E6s more desirable.Nice display for watching YouTubeAs smartphone users, we consume almost 90 per cent of our daily content on our handsets. Hence, a big screen is a necessity and for a budget phone user, a narrow-bezel display is a basic necessity these days. The Moto E6s offers a 6.1-inch HD+ display and for what it costs, it’s a rather great one. The LCD screen produced fairly vivid colours and adequate brightness to make the regular YouTube binge-watching sessions enjoyable. The viewing angles aren’t wide but that’s the usual case with most budget phones. On the whole, the display does the job and most buyers won’t complain about it.More RAM, storage doesn’t offset the weak chipsetAt the launch, Motorola was proud to point that the Moto E6s come with 4GB RAM and 64GB storage – something that no other phone in its class offers. And on paper, it sounds impressive. However, Motorola is using the MediaTek Helio P22 chipset with an octa-core processor, which is 2019 is quite weak. Motorola also said the stock Android 9 Pie interface shouldn’t be heavy on this chip and will offer a smooth user experience.The stock Android interface is a blessing when compared to the bloaty interfaces on other budget phones. It makes the Moto E6s easy to use and all Google apps such as Phone, Contacts, Messages and others stay updated even if Motorola doesn’t release an update. There are some Motorola bits added to the interface such as custom widgets and a few Motorola apps which make the experience even better.advertisement Sadly, the stock Android interface isn’t enough to make for great daily user experience. The MediaTek Helio P22 chipset is quite weak and compared to the chips other budget smartphones are using these days, it feels barely powerful enough to push through a day effortlessly. Thorughout my time with the Moto E6s, the phone stuttered or lagged while doing basic tasks such as making calls or browsing through WhatsApp messages. App load times are noticeably slow and I also witnessed apps being force closed at times.It is unwise to expect smooth and instant performance from a budget phone but the sub-Rs 10,000 segment has phones that go through the regular UI stuff effortlessly. The Realme 3i costs almost the same as the Moto E6s but the Helio P60 chipset makes for a smooth UI experience even with a heavy custom interface. The Redmi 7 with its Snapdragon 632 chipset also makes a good case for itself on a daily basis. And this is where you start asking whether more RAM and storage can offset the weak chipset. The slow performance is already visible within the first few weeks and I wonder with a few months of usage, whether the Moto E6s will be usable. Motorola could have easily used a Helio P60 or newer chip to ensure smooth everyday performance needs.3000mAh battery stretches to all-day staminaThe Moto E6s uses a standard affair 3000mAh battery and under regular usage, it can last an entire day with 15-20 per cent juice to spare on an average. The regular usage involves texting, watching YouTube videos for at least two hours, streaming music online and occasionally using the camera. The included 10W fast charger takes almost 2.5 hours to refill the battery from nothing.Cameras perform decentlyMotorola always takes pride with its camera performance across all smartphones. With the Moto E6s, Motorola is offering a dual-camera setup at the back with a 13-megapixel main camera and a 2-megapixel secondary depth camera. The selfies are looked after by an 8-megapixel sensor. Motorola says it is using AI for post-processing images.I won’t beat around the bush – the rear camera performs decently under daylight situations. The images look colourful and there’s enough detail onboard to keep casual photography enthusiasts happy. However, as light levels start to drop, the camera starts losing sharpness in favour of slightly boosted colour profiles. Additionally, the AI post-processing softens human skin tones which don’t seem as desirable. In extremely low light, the AI algorithms try to keep the exposures and colours decent but to suppress noise, the photos lose out on sharpness.IMAGE SAMPLESThe selfie camera works decently too but it tends to soften the skin tones for an enhanced beauty effect, even when you have turned off beautification. The colour tones are muted and for male users, this might be undesirable.advertisementConclusionAs a package, the Motorola Moto E6s seems to be a decent choice considering the price Motorola is selling it for. Motorola is trying to appeal to the semi-urban and rural markets where a phone is preferred with old-school conveniences such as a removable battery, stylish design, clean Android experience and decent cameras. And if this is what you want in your next budget phone, the Moto E6s is for you.However, the competition in the sub-Rs 10,000 segment has been fierce and when you look at what Samsung, Realme, Xiaomi and Vivo have to offer in this category, the Moto E6s feels outdated. Rivals offer more powerful chips, bigger batteries and better cameras, all of which makes the Moto E6s seem a year or two behind the competition. The weak Helio P22 chipset on the Moto E6s defeats the purpose of the stock Android interface and when you look at it as a whole, phones such as the Realme 3i, Redmi 7 and Samsung Galaxy A10s fare better, despite having lower RAM and storage.Motorola Moto E6s review 7/10 ProsLooks stylishStock Android interfaceLightweightConsAverage batteryLaggy performanceSub-par camera performancelast_img read more

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Rocking the Case Study

first_imgI’m a huge fan of case studies. They’re an incredible tool to showcase your nonprofit’s work, demonstrate social proof, and gain more supporters. Jay Baer’s Youtility explains the power of case studies in greater detail, but here are a few ways you can use this approach to support your fundraising and marketing efforts: 1) Get testimonials. Tell the story of why people support your organization. Ask questions such as:Why are you passionate about this issue?When did you start learning about this issue?Why do you choose to support our organization?By gathering this information, you’ll not only have endorsements for your cause, but you can also use responses to inform your marketing and donor recruitment strategies.2) Document how you spent money. Did you dedicate a large portion of funds to operational expenses? Why? What impact did it have? Once you explain that to donors, they’ll better understand how you fulfill your mission, and why it’s important to have operational expenses. Every penny of your budget doesn’t have to go to on-the-ground work, but you do have to demonstrate how operations are vital to ensuring the services you provide are making a positive change. 3) Survey those you help. Ask your constituency how they’ve found your services. Do they see your nonprofit as a vital member of their community? Would they be able to get where they are without you?If those answers affirm your work, ask respondents if you can use a quote in your case study. Most will be happy to help. In some cases, if you provide them with links and social media messages, they’ll share the study with their network, too. If the answers bring up questions or poke holes in your work, pay attention to that. That’s a great opportunity to take feedback and turn it into something positive.Have you created a case study before? What were the results? How did you share it with supporters?last_img read more

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Scott Frost Provides Update On Nebraska QB Adrian Martinez

first_img What’s @HuskerFBNation QB Adrian Martinez’s status for Week 7?@coach_frost was asked about it a lot today, and here’s a sampling of what he said. pic.twitter.com/ql4EUSXDWw— Nebraska On BTN (@NebraskaOnBTN) October 7, 2019Frost will “let the week develop” as they track Martinez’ progress. When asked what the quarterback’s exact diagnosis is, Frost responded, “He’ll be alright.” The injury certainly doesn’t sound too serious. But Frost is hesitant to release any exact details.The Huskers hope Martinez is ready to go on Saturday against Minnesota. But Frost is confident in backup quarterback Noah Vedral.Vedral didn’t let the moment get to him on Saturday. He threw for 41 yards while adding 33 yards on the ground in the fourth quarter vs. Northwestern. The Huskers kicked a game-winning field goal as time expired.As the week progresses, Frost will have a better idea as to whether Martinez can play on Saturday.Stay tuned for further updates regarding the Huskers QB. Nebraska quarterback Adrian Martinez against Ohio State.LINCOLN, NE – SEPTEMBER 28: Quarterback Adrian Martinez #2 of the Nebraska Cornhuskers warms up before the game against the Ohio State Buckeyes at Memorial Stadium on September 28, 2019 in Lincoln, Nebraska. (Photo by Steven Branscombe/Getty Images)Nebraska quarterback Adrian Martinez suffered an apparent knee injury at the end of the third quarter during Saturday’s game against Northwestern. The injury caused the Huskers QB to miss the rest of the contest.Following the game, Scott Frost reaffirmed to reporters the injury wasn’t too serious. But at Monday’s practice, Nebraska’s backup quarterback took first-team reps, according to reports. Is this implying Martinez will miss this Saturday’s game vs. Minnesota?Frost once again spoke to reporters on Monday afternoon to discuss Martinez’ injury. But the Nebraska head coach is being discreet regarding his status.[Related Article: ESPN Predicts Every Game Left On Nebraska’s Schedule]last_img read more

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Can backed by Sule after Juve heartache

first_imgNiklas Sule has backed Germany team-mate Emre Can to bounce back following his surprise omission from Juventus’ Champions League squad.Juve head coach Maurizio Sarri criticised a transfer policy that left him with a bloated squad during the close season, and Can and Mario Mandzukic were the odd men out when the Serie A champions named their party for Europe’s premier club competition on Tuesday.Can told reporters he was “extremely shocked” by the decision and claimed he was given assurances to the contrary by Sarri, which persuaded him against seeking a transfer away from Turin. Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Speaking at a news conference ahead of Germany’s Euro 2020 qualifier against Netherlands in Hamburg, Bayern Munich defender Sule stated he expects the former Liverpool midfielder’s focus to be unwavering.”Emre is a guy you don’t really have to build up,” he said. “He is a consistently positive boy.”I’ve known him since the under-13s, where we played together for Eintracht Frankfurt. “I’m not involved in this topic and don’t know what the coach at Juventus was thinking. But I think Emre knows that well.”He won’t let it get to him and he’s an outstanding player – that’s without question.”You can’t always influence everything in football. There are decisions, there are other cases.”We are not in an individual sport here. In golf you can always decide for yourself what you want to do. We are dependent on the coach.”If he thinks that’s the case, then you have to accept that. Nevertheless, I think [Can] won’t let it get to him and is fully focused here on the two games.”Sule is relishing meeting one of his most celebrated contemporaries at Volksparkstadion on Friday.Virgil van Dijk Netherlands 2019-20Liverpool and Netherlands centre-back Virgil van Dijk was named UEFA Player of the Year last week and a fellow member of the defenders’ union is certainly an admirer of the 28-year-old’s qualities at both ends of the field.”I’ve played him a few times now. He has an incredible physical presence,” Sule said.”I always had to cover him in the national team at set-pieces. That’s when I realised what a guy he is. I’m not exactly skinny either!”I can see a lot from his offensive headers. He does that really well. He also scored an important goal for Liverpool against us at Bayern.”We definitely have to deal with how we defend that. He played an outstanding season.”He is also rightly in contention [for the Ballon d’Or]. That’s also nice for a defender, to see that a defensive player could win it.”last_img read more

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