SC pulls up U.P. govt for poor upkeep of Taj Mahal

first_imgThe Supreme Court on Wednesday pulled up the Uttar Pradesh government for the poor upkeep of the Taj Mahal.A Bench led by Justice S.A. Bobde asked the State to file a fresh vision document in four weeks, detailing the manner in which the monument would be preserved and protected.Earlier, the court had said the protection of the Taj Mahal should not be restricted to the world heritage monument alone but everything around it that goes to protect the ivory-white mausoleum commissioned by the Mughal emperor Shah Jahan for his wife, Mumtaz Mahal, in 1632.The court had said that the Taj Mahal was only the “centre-piece”. The forest cover, the river Yamuna and the grounds of the Taj Mahal should also be saved from pollution. The Bench had said the Vision Document for Taj Trapezium Zone (TTZ) should examine and end the proliferation of hazardous industries, foundries, seepage and emissions which are slowly but steadily destroying the Taj Mahal and the protective cover around it.In its 1996 judgment, the Supreme Court had noted that the Taj Mahal was not threatened by only traditional causes of decay, but also social and economic conditions. Industrial emissions, brick-kilns, vehicular traffic and generator-sets polluted air around TTZ. The monument itself was slowly turning yellow from the collected grime.last_img read more

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Massive U.S. children’s study needs major tweaks, report finds

first_imgA controversial plan to study the health of 100,000 U.S. babies to age 21 has some strong points—but also a host of weaknesses that could further delay its launch, an outside review has concluded. The critique from an Institute of Medicine (IOM) and National Research Council (NRC) panel raises questions about whether the National Children’s Study (NCS) can sustain the political support needed to assure funding for the ambitious effort, which has already cost $1 billion and could require billions more in coming years.NCS “offers enormous potential, but it also presents a large number of … challenges,” states the 16 June IOM/NRC report. To overcome them, IOM/NRC recommends that the study’s leader, the National Institute of Child Health and Human Development (NICHD), undertake some major changes, including fine-tuning the study’s guiding hypotheses and bolstering scientific input and oversight. And it should drop an existing plan to enroll nearly half of the children at birth, and instead enroll all of them earlier, during the mother’s pregnancy.“It’s not like [NICHD needs] to start at square zero again,” because much of the groundwork for NCS has already been laid, says panel chair Greg Duncan, an economist at the University of California, Irvine. But the needed changes would likely delay initial recruitment, now planned for 2015.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)NCS grew out of a request from Congress, made 14 years ago, that the National Institutes of Health (NIH) follow a large group of children from birth to adulthood in a bid to understand how environmental factors, including social settings and chemical pollutants, influence health. Planners decided to recruit 100,000 women and their unborn babies by knocking on household doors in a random sample of about 100 U.S. counties. But this approach proved too expensive, so NICHD turned to other designs. Members of Congress expressed concern in 2012, after NICHD, having spent $1 billion, decided to pull the plug on 40 NCS sites run by academic investigators and turn over to large contractors the job of tracking the 4000 families it had already enrolled in a pilot study. In March 2013, Congress called for IOM to review the study and suggest improvements.In general, the IOM/NRC panel endorses the NCS concept. Similar studies are under way in Europe and Japan, it notes, but the U.S. version would be more comprehensive in part because researchers would collect extensive data on environmental exposures. The panel also agreed with NICHD’s decision to design the study as a “data collection platform” that will start out focused on testing just a few hypotheses—such as that exposure to kitchen dust exacerbates respiratory problems—and add more later. But these “exemplar hypotheses” need to be more scientifically robust, IOM/NRC found.The panel found fault, however, with how NCS planned to enroll subjects. Instead of enrolling 45,000 babies at birth and the same number before birth, the panel calculated the study could enroll 95,000 mothers during pregnancy for the same cost—if it dropped plans for separate studies of 10,000 women. Those smaller studies were to focus on particular questions such as preconception exposures and the effects of natural disasters. Enrolling siblings, as is planned, could also provide useful data on preconception exposures, the panel noted.  Such changes would enable NICHD to enroll participants for about $1.5 billion over 7 years, the panel estimates, with annual costs peaking at just over $300 million. (NIH is now allocating $165 million per year for the study.) The IOM/NRC total appears to put NCS on a lower cost path than earlier NIH estimates, which predicted the study could cost $3 billion. But the IOM/NRC estimate does not include costs such as archiving data and storing biological samples, the report notes. If NIH must further trim costs, the panels says it would be better to enroll fewer families than cut back on exposure measurements.The panel could not determine whether NICHD’s plan to enroll pregnant women through a sample of U.S. hospitals would yield a group as representative of the population as recruiting women through prenatal providers within the original 100 NCS counties. The problem is that “no such list [of all hospitals] exists,” Duncan says.  Scientific leadership of NCS is a major deficiency, the report finds. Although the study has various advisory committees, “the processes by which study decisions are made and vetted are opaque,” it says. NCS needs more expertise within its program office, the panel concludes, as well as a new outside scientific advisory group that has the authority to approve the study’s design.Such conclusions are vindication for some NCS critics, including academic scientists who were pushed out of the study 2 years ago. “From my point of view, this is an excellent report,” says pediatrician and epidemiologist Nigel Paneth of Michigan State University in East Lansing, who led a former NCS site in Detroit. “Its conclusions are essentially the same as mine. They’re just putting it more nicely.”Now that IOM/NRC has had its say, the question is whether NIH will embrace its recommendations—and whether Congress will be willing to keep funding the study.*Correction, 16 June, 4:35 p.m.: The report is from the National Research Council as well as the Institute of Medicine, both part of the National Academies.*Update, 16 June, 4:35 p.m.: NIH Director Francis Collins issued a statement in response to the report saying that it “raises significant concerns.” He is putting the main study on hold. A team of experts will meet in the coming weeks to advise Collins on whether the study is “actually feasible” given current budget constraints and if so, how to implement the recommendations. If not, the panel will look at “new methods to answer key research questions that are most important to pediatric health today.”last_img read more

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Barnes’ 30-footer at the horn lifts Mavs over Grizzlies

first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC Stronger peso trims PH debt value to P7.9 trillion Read Next Kammuri turning to super typhoon less likely but possible — Pagasa Teammates congratulate Dallas Mavericks forward Harrison Barnes, center, after he scored a game-winning three point shot in the second half of an NBA basketball game against the Memphis Grizzlies Wednesday, Nov. 22, 2017, in Memphis, Tennessee. (AP Photo/Brandon Dill)MEMPHIS, Tennessee—Harrison Barnes banked in a 30-footer at the buzzer to give the Dallas Mavericks a 95-94 victory over the Memphis Grizzlies on Wednesday night.Officials reviewed the play to make sure the shot got off in time. Memphis suffered its sixth straight loss after squandering an 18-point lead in the first half.ADVERTISEMENT Barnes led the Mavericks with 22 points, nine of them coming in the fourth quarter to help Dallas thwart a late Memphis comeback. Dennis Smith Jr. finished with 17 points, and J.J. Barea had 10 points and 11 assists.Tyreke Evans led Memphis with 18 points, and Marc Gasol and Deyonta Davis finished with 14 points each.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutGasol pulled Memphis even at 92 on a 3-pointer with 28.5 seconds left. After a Dallas miss by Smith on the ensuing possession, Evans came down the floor missed a layup, but JaMychal Green followed with a dunk.The basket originally was ruled as basket interference, saying the ball was in the cylinder on the follow. After a review, the call was overturned giving Memphis a 94-92 lead with a half-second remaining. Typhoon Kammuri accelerates, gains strength en route to PH Kris Aquino ‘pretty chill about becoming irrelevant’ Don’t miss out on the latest news and information. QC cops nab robbery gang leader, cohortcenter_img View comments That was just enough to set the stage for Smith’s inbounds pass to Barnes who fired from 30 feet over Dillon Brooks.The Mavericks, who trailed by as many as 18 in the first half, made a significant run to start the second half. By the midway point of the third, Smith had 11 points in the frame and Dallas put together a 13-2 rally.And the Grizzlies were helping matters settling for 3-point attempts, many times misfiring. That allowed Dallas to outscore Memphis 35-26 and carry a 74-72 lead into the fourth.ADVERTISEMENT Japan ex-PM Nakasone who boosted ties with US dies at 101 Trending Articles PLAY LIST 00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice Butler ties season high with 26, Wolves beat Magic LATEST STORIES CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA MOST READlast_img read more

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Immigration racket will ruin Punjab

first_imgAn SOS from several young boys from Iraq – who were lured into immigration by unscrupulous agents from Punjab a few months ago – has brought the issue of human trafficking back into focus.More than two dozen boys have approached the Indian mission in Baghdad for help and have been waiting for a chance to return for more than two weeks. They have alleged that they were forced to clear defused and live ammunition for preparing fields for agriculture.While efforts have been under way – including the intervention of the Punjab and Haryana High Court to facilitate their return – there appears to be no check on the agents who lure gullible young men. An estimated 15,000 Punjabi youth have been languishing in prisons in other countries for staying illegally, but no agent in Punjab is ever convicted for sending them abroad. The police too deal with such complaints as mere cases of fraud. The cases eventually lead nowhere since complainants fail to prove that they paid money to the agent.There are several reasons for the thriving human trafficking racket under the garb of immigration.People in Punjab are so obsessed about going abroad that they don’t verify the agents’ antecedents. Young men, who fail to get jobs here, approach these unscrupulous touts. They pay them in cash without any receipt.These agents put them across to some licensed immigration agencies in big cities in Punjab or Chandigarh for further processing their travel papers. The men remain oblivious to the identity of the persons processing their documents.advertisementIn many cases, the agents send the men to countries which offer visa on arrival. When they find out that they have been cheated and apprise their families in India, the cops do not take the issue seriously.Amid police inaction, protests by illegal immigrants’ kin demanding their return from various countries across the globe are common. Those who manage to return also reconcile with the system and enter into a “compromise” with the agents and agree not to complain against them in return for some money.The young men who went to Iraq were promised $ 800 every month. Much to their shock, they were kept in inhuman conditions and some of them were not paid any money for months.Their immigration information – including their flight details – are on record. They have also managed to send their passport numbers from Iraq to verify the same for action against the agents. Police and other authorities can use the travel details to verify that they actually travelled to Iraq under a legal arrangement.The agents named by some of these men admit only to have arranged tickets for them. They deny any involvement in their immigration. They also claim that they do not recognise the men.The government has done nothing to crack down on these devious immigration shops. The state government had promised to curb illegal immigration. The Legislative Assembly had passed the Punjab Prevention of Human Smuggling Bill in October 2010.Misrepresentation of facts, inducing, alluring or cheating young men to immigrate is punishable under the Act. Immigration agents are also barred from advertising and holding seminars without informing the authorities.The Punjab government had sent the Bill for presidential consent but its status is not known.Isn’t it time to set the ball rolling to enact a deterrent law?Not easy to be PM’s alma mater Prime Minister Manmohan SinghThe response to an RTI query regarding a Doctor of Laws (honoris causa) degree to Prime Minister Dr Manmohan Singh by his alma mater Panjab University recently sparked off a major controversy. The response furnished to an RTI activist Dr Rajinder K Singla omitted the reference to the degree awarded to the PM on November 3, 2009. As the media took up the issue, the University suspended a senior assistant – the employee who prepared the reply. Show cause notices were also issued to the superintendent of the branch who attested the information and deputy registrar (RTI) and PIO who forwarded it to Singla.Some groups also started ranting over the chair named after Dr Singh. The University had offered it to Nobel Laureate, Amartya Sen. However, the University said he has not responded to the offer so far.The chair cannot be offered to anyone else until he responds.Now, the University has “doubled” the efforts “to get his consent.” The delay in the construction of a multi- purpose auditorium has also returned to haunt the University. Its foundation stone was laid by the PM about two years ago. A committee looking into it has held 14 meetings so far and tenders were issued several times but only one tender was received. The PM is revered and we will never allow his faith in his alma mater to be shaken, said VC R. C. Sobti.advertisementProf does the city proud Prof. Manju JaidkaProfessor Manju Jaidka – who serves Panjab University in Chandigarh – has been elected the executive director of the International Association of American Studies ( IASA) – the world-wide, independent, non- governmental association for Americanists. The announcement of the election was made at the IASA conference held recently in Rio de Janeiro, Brazil.IASA is registered in the Netherlands with members in more than 40 countries.Jaidka – who recently resumed work at the department of English at Panjab University after a year’s sabbatical – is a recipient of several international awards, including two Rockefeller fellowships, a Fulbright, and visiting fellowships to UK, US and Canada. She is also on the editorial boards of leading professional journals.Currently the chairperson of the Chandigarh Sahitya Akademi, Jaidka is also the author of a forthcoming book on Deepa Mehta and a novel, Scandal Point. These books are coming shortly.Holistic education Indian style Sri Muktinath Ved Vidya AshramSri Muktinath Ved Vidya Ashram – a charitable school in Chandigarh – has been promoting Indian culture and tradition.Primarily into the teaching of various courses in Sanskrit, the institute also promotes yoga, Indian sports and traditional music. All students at the institute communicate in Sanskrit.Acharya Swami Prasad Mishr – who heads the institute – says that they teach students Vedas and shastras. The children – who are taught as per the guru- shishya tradition – get up in the wee hours and conduct their morning prayers. They get fresh vegetarian food and milk from the cows reared in the ashram. The ashram gets students from all over North India. These students stay in the hostel during their schooling years. The accommodation is provided free. Mishr states that he aims to impress upon students to stay away from western lifestyle. The Indian way of living does not have any parallel in the world and the West too started imitating the same. “But, we never tell them to keep away from the good things of the West. People there are more professional. Our students should adopt this quality from them,” he says.last_img read more

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Munro leads New Zealand to formidable 196 for 2

first_imgColin Munro plays a shot in the 2nd T20 cricket match between India and New Zealand at Saurashtra Cricket Association stadium in Rajkot on Saturday. – Photo: Vivek Bendre SHARE New Zealand: 196 for 2 in 20 overs. (C Monro 109 not out, M Guptill 45; Y Chahal 1/36). Published on November 04, 2017 Opener Colin Munro punished the listless Indian bowling with an unbeaten 109 and powered New Zealand to an imposing 196 for two in the second Twenty20 International, here today.Left-handed Munro used his bat like a sledge-hammer striking seven sixes and as many fours in his 58-balls knock.The South Africa-born Munro raised a 105-run stand for the first wicket with Martin Guptill who scored 45 off 41 balls, striking three sixes and five fours in the process.None of the Indian bowlers, barring Jasprit Bumrah in his first spell, could contain the rampaging Munro. The worst sufferer was debutant Mohammed Siraj, who was struck repeatedly for sixes by the southpaw and ended up giving away 53 runs for the lone wicket of rival skipper Kane Williamson.Spinners Yuzvendra Chahal (1/36) and Axar Patel too failed to stem the run-flow.Guptill and Munro struck one four each off debutant Siraj in the Hyderabad pace bowler’s first over in international cricket to set the tone early in the innings.At the other end leggie Yuzvendra Chahal, brought in to bowl the fifth over in place of Kumar, was treated harshly by Guptill who carted him for a couple of sixes over long on. The Black Caps reached 41 without loss after five overs.Chahal, who had troubled the visitors in the preceding three-game ODI rubber as well as the first T20 game, conceded 17 runs in his first over.When Siraj was brought back for his second over, he was treated with disdain by Munro as he slammed the bowler for a couple sixes over long on and mid-wicket. The bowler was taken for 16 runs in the eighth over of the innings.Guptill later danced down the track to smack Chahal over mid-wicket and Munro was almost caught on the boundary line by Kumar in the same over at the end of which the visitors were 83 without loss.Munro struck Axar Patel for two sixes in successive balls to reach his 50 in 26 balls, besides raising the 100 of the innings in the 11th over before Chahal broke the first wicket stand by having Guptill caught at long off.Siraj then got his first wicket in international cricket, the prized one of rival skipper Williamson for 12, when the batsman flicked straight to Rohit Sharma at deep mid-wicket to leave the Black Caps at 140 for two in the 15th over.Munro was also let off on 79 by Chahal off Kumar to remain unconquered. × cricket Colin Munro plays a shot in the 2nd T20 cricket match between India and New Zealand at Saurashtra Cricket Association stadium in Rajkot on Saturday. – Photo: Vivek Bendre COMMENT COMMENTS Brief Scores: SHARE SHARE EMAILlast_img read more

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Stephen Fleming backs MS Dhoni to continue till 2019 World Cup

first_imgFormer New Zealand Stephen Fleming skipper believes Mahendra Singh Dhoni can extend his international career until the 2019 World Cup, adding that the moment the wicketkeeper-batsman feels he has stopped performing and has become a hindrance, he will give up the game.Dhoni has been facing flak from all corners owing to his inconsistent run with the bat. The 35-year-old has scored 443 runs at an average of 34.07 in 13 ODIs since January last year, compared to his career average of 51.Fleming, who has worked alongside Dhoni during the Indian Premier League (IPL), believes the former India skipper will relish the competition he faces from players like Rishabh Pant, KL Rahul, Dinesh Karthik and Wriddhiman Saha for the spot of wicketkeeper-batsman in the ODIs in the near future.”There are a lot of players who can do that, but there is only one MS Dhoni at the moment,” ESPNcricinfo quoted Fleming as saying.The former left-handed batsman is convinced that Dhoni will continue to make significant contributions to the Indian team, even though he would be 38 by the 2019 World Cup.”I think his track record deserves the first crack at it. He has balance in his life now so he can get fit and come back fresh. I think he will do it. He is aware that he needs to keep performing and that’s when great players are at their best. If you get too comfortable you are not at your best,” he said.”He is not arrogant enough to assume that he will make it through to the 2019 World Cup. He’s made it clear that he wants to play that World Cup but he knows he also to do well to do that. He’s now trying to prove his worth as he did when he was a youngster. That again is a tribute to his approach to the game and his humility towards the game. He’s desperate to keep performing. If he feels he stops performing and starts to lag and becomes a hindrance, then he will give up the game,” he added.advertisementDhoni’s performance with the bat hasn’t been that impressive ever since the 2015 World Cup. In 21 innings since that the marquee tournament, he has made 776 runs at an average of 38.80 and a strike rate of 86.99.However, Fleming still believes that Dhoni can still be relied upon to deliver in crunch situations and win matches for the Men in Blue.While Dhoni’s batting form has for sure declined in the recent past, his wicket-keeping has remained of the highest quality so and so that many in the cricket fraternity still consider him to be the best wicket-keeper in the world at the moment.And the former New Zealand skipper is no different as he believes Dhoni’s keeping is “almost getting better”.”I can’t say it is through a lot of training,” Fleming said.”In fact during my time in the IPL, I have not seen him do any wicket-keeping training, it is all natural and it’s unorthodox but it’s fast and effective. Some of the dismissals and stumpings during the recent IPL were absolutely dynamite.””So there’s nothing wrong there and that’s a great sign of reflexes and where he is, because people are questioning his age and his batting and the role he can play. If his keeping was deteriorating that might be a sign but it is actually getting better, which is a real positive for India,” he added.The 44-year-old believes that one of the greatest challenges for Dhoni — who stepped down as ODI and T20I captain at the start of the year after nearly a decade at the helm— would be to adjust to a role as just another player in the team in the coming months.”It is very difficult, I can speak from my own experience,” Fleming said.”Once you get away from that decision-making, people can say it’s very easy, you can focus on your own game and do your own thing, but it is very hard to switch the other things off.””It is one of his challenges going forward. He has coped with it pretty well so far. He needs to be used to add that value and experience he has had over the years and more so for him, to feel like he is contributing rather than the other way round,” he added.The Champions Trophy will definitely prove to be a big indicator of Dhoni’s immediate international future.If he performs well in the tournament, the chances of Dhoni extending his international career till the 2019 World Cup will enhance by many folds.advertisementlast_img read more

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How to Unfriend Someone in Real Life: Cut Ties and Find Your Peace

first_imgSometimes we find ourselves hanging out with people that we don’t really respect or appreciate. It’s time to learn how to unfriend someone in real life.You may be hanging out with people because you have a long history with them and feel bad about cutting ties. However, that’s the wrong way to look at it. Sure, you knew these people for years and years, but you’ve also changed as a person. Maybe it’s time to learn how to unfriend someone in real life.You aren’t the same person you were ten years ago. Though you love them, that doesn’t mean that you need to have them in your life. Sounds harsh, right? But that’s not the intention. This is about looking at who you are now and the type of people you want to surround yourself with.How to unfriend someone in real lifeWhen I was in high school, I spent a lot of my time hanging out with people I didn’t really like, and this was simply because I didn’t have much of a choice. I could hang out with them or not have any friends. But, high school ended, thank god, and I entered university.This is where I could meet new people and make friendships with individuals who I respected and actually wanted to hang out with. But I still found myself hanging out with people from my past, just because I’d known them for so long. It happens to all of us. [Read: 12 ways to deal with the loss of a friend]#1 Think about it. If you just had a fight with your friend, naturally, there are a lot of thoughts going through your head. But this doesn’t mean you should jump the gun and just cut them off like that. Take a day or two to calm down and think about what happened. If you really want to know how to unfriend someone in real life, you need to first remember that this isn’t something that you can easily take back as it will change the relationship forever.#2 Don’t slowly cut them off. This is the typical way in which people unfriend someone and cut them from their life. They slowly stop hanging out with them and talking to them. Basically, until that person becomes a stranger.However, there are many friendships which remain strong even if it lacks frequent communication. What if this person thinks that you two are genuine friends? See? There’s a flaw in this plan.#3 Talk to them about it. I know, the thought of talking to them about this probably makes you feel uncomfortable, and I don’t blame you. But this person was once a good friend of yours, so they deserve some respect. You need to sit them down and talk to them about this as openly and honestly as possible. Don’t be a dick though as this will probably hurt them.#4 Yes, you can do it online. I’m against online talks with regards to any form of breakups, but I get it. Sometimes you can’t meet up with the person face to face. If you’re living in another state, talking to them online is fine. It’ll be less uncomfortable for you to speak your mind, and they’ll also have time to process what you wrote them.#5 Don’t back out. There will be some cases where a friend wronged you. Of course, you were hurt and don’t want to be friends with them. However, they may genuinely be sorry and very emotional when speaking to you. You’re going to feel bad, and at that moment, you may think about continuing the friendship. But don’t do it. Don’t give in. You wanted to end the friendship so end it.#6 Make sure your other friends are aware of what’s happening. You may have mutual friends, so, they should know that you two are no longer friends. This way, they’ll be able to avoid having you two in the same room, at least in the beginning, so that your *former* friend and you can have the proper space needed away from each other.Don’t gossip about them, simply tell your friends that you two are no longer friends.#7 Disengage from social media. If you have them on Facebook, Instagram, Twitter, remove them. If you don’t want to delete them, that’s fine. But, if you can unfollow them, do it. Don’t engage in any conversations over social media, don’t like their photos or comments. This will only lead them on to think that you two can be friends again.#8 Be unavailable. If you don’t want to talk to them about the friendship, that’s okay. Instead, you need to become obviously unavailable. When they ask you to hang out, decline the invitation politely. You don’t want to occasionally hang out with them, that’s just leading them on. Instead, if you want to know how to unfriend someone in real life, stop hanging out with them all together. If they question you as to what’s going on then tell them why.#9 Leave other people out of it. If a friend betrayed you or hurt you in some way, you may feel like unfriending them, which is completely fine, it’s your decision. However, do not get your other friends involved and have them do your dirty work. This isn’t about other people, this is about you and your friend. So leave other people out of it.#10 Don’t wait too long. You should take time to think about your friendship, but, don’t let these feelings harbor inside of you. If you wait too long, you’ll start to feel resentment and anger towards this person, and they don’t deserve that. You need to make the choice of whether or not you want them in your life and once that choice is made, make a move. If not, you’ll just drag them along.#11 At the end, always be honest. Unfriending someone isn’t easy, I think the best way to do it is to be honest with them. Yes, you can slowly ghost them or ignore their phone calls, but that isn’t a nice thing to do. And if you were once their friend, you should treat them with respect. Plus, it allows them to see their flaws in the friendship as well.#12 Every friendship is different. Sometimes, it’s hard to cut off people that we’ve known for years and years. However, it’s also important to know that every friendship is different. Just because this person was your best friend ten years ago, doesn’t mean this person will be your best friend now.Every friendship has its own definition and takes its own course through life.Learning how to unfriend someone in real life isn’t as easy as tapping the “unfollow” button on Instagram or Facebook. However, sometimes, it just needs to be done.Sourcelast_img read more

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How Can Countries Make Progress at COP23? Work with Cities

first_imgAt this week’s climate conference in Bonn, Germany, the pressure is on many national governments to continue implementing the Paris Agreement despite the United States’ intention to withdraw. But they’ll have help from the world’s cities.Bonn is shaping up to be one of the most urban-centered climate summits yet. America’s Pledge, an effort led by Governor Jerry Brown of California and former Mayor of New York Michael Bloomberg to aggregate climate commitments from cities and other “non-Party actors,” will launch its first report, informed by analysis from WRI, on November 11. The Global Covenant of Mayors for Climate and Energy, which counts more than 7,400 cities among its members, or 9 percent of the global population, will announce its 2030 goals. And the Urban Leadership Council, a group of representatives from city networks, the private sector and urban think tanks including WRI, will meet for the first time. These events and more are expected to climax with the Climate Summit of Local and Regional Leaders and the Global Covenant of Mayors Day on November 12 and 13.It’s fitting that cities are stepping up for climate action—they account for more than half the global population and about 70 percent of the world’s greenhouse gas emissions. But despite their prominence and power, cities can’t do it alone. They need support from leaders at the national and international levels.Connecting Cities to National GoalsCOP23 will prepare the way for next year’s “Talanoa” dialogue, where nations will assess progress towards the targets of the Paris Agreement and countries’ national climate plans, known as “nationally determined contributions,” or NDCs. But while the diplomatic machinery of NDCs was built with national governments in mind, much of the implementation required to see them achieved is at the subnational level, where cities play a big role. How national implementation agendas incorporate individual cities is a major open question.This kind of cooperative planning between cities and national governments can already be seen in a few places. In China, the central government assigns goals for provinces and cities to achieve the national carbon dioxide intensity reduction target. In Brazil, a new national law will help implement the NDC at the subnational and sectoral levels, too. But these examples are exceptions to the rule.There is also a limit to how much cities can do on their own. While cities consume and emit a great deal, they do not have full control over their emissions sources. According to a report by the C40 Cities Climate Leadership Group, only a third of a typical city’s assets and functions are directly owned or operated by city government. Cities are sometimes able to manage energy consumption through mechanisms such as transport plans and building codes, for instance, but vehicle fuel efficiency and the carbon intensity of the electrical grid are under the jurisdiction of the national government.Finance is another example. There are wildly varying degrees of coordination between national and city governments, which sometimes prevents climate funds from reaching municipalities or supporting their priorities. To change this, national policymakers need to recognize the growing role of cities in climate action and formally address it. Finding more ways to fund city-level work on a large scale is critical.Cities also need technical capacity to put added attention and funding to good use. In the rapidly growing cities of the global south, most of the infrastructure, housing and other services needed to absorb new residents have yet to be built. Decisions made now will influence the sustainability of cities for decades – not to mention economic and social outcomes, which are inextricably linked.Why It Matters to Get Cities RightCritics have pointed out that there were similar calls for independent subnational implementation after the United States chose not to ratify the Kyoto Protocol and after climate negotiations failed at COP15 in Copenhagen. The result was that emissions didn’t decline. Mere touting of climate leadership by mayors and advocates will not turn emissions trajectories. Things need to be different this time around.Simply put, cities must be key drivers towards a more sustainable, more equitable world – or we risk not getting there.To successfully implement the climate agenda in cities, we need better coordination between city and national planning that produces specific actions, agreement on how to fund them at a large scale and capacity to see them done. It is time for national and city governments to work together, hand in hand, to bend the global emissions trajectory towards sustainability.last_img read more

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Why Google Will Set The Record For The Greatest Monthly Market Cap Drop In Nov 2008

first_img If you were a search-only user of Google and you read a few reports saying that other search engines were better, why wouldn’t you switch to another vendor’s engine?  Basically, the question is, what is stopping someone from doing to Google what Google did to the original search leaders? The following are five reasons I think Google might be overvalued and why I think that when the stock price falls that it will not be a gradual decline, but rather a rapid loss of market capital.   I think the headline will look something like the one above. ranks on each of the major search engines when I query specific terms.  As you can see, Microsoft and Google’s results are not vastly different and I think both their algorithms are starting to “understand” this blog relatively well while I do not think Yahoo’s algorithm “gets” what we are up to at all. I use search engines a ton, so it is important to me that I use the best one.  I have been doing some informal testing between Google, Yahoo, and Microsoft to see if I could figure out whose algorithm produced the best results.  For example, here is a chart showing where Reverse Tipping Point Google has incredibly low switching costs.  As I sit here, I cannot come up with a single product with a lower switching cost than Google search (as a user).  Can you?  One of the few things Yahoo got right early was that it created some other applications with relatively high switching costs, like the My Yahoo portal, Yahoo mail and an address book.  I suspect much of Yahoo’s search traffic (= ad revenue) is a result of users of other applications searching because they were already there.  As you can see from this chart I borrowed from Yellow Pages or Search Engine? Switching Costs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Quality Parity Google is a company I admire and I still use it constantly, but I am just wondering whether I should be buying the stock (at it’s hair-raising multiples) or shorting the stock…Are you seeing these same patterns in Google?  Do you agree/disagree?  Why? Topics: Google Updatescenter_img Some might argue that Google’s “brand” creates high switching costs.  Over time, I have noticed that Google’s results page has become more and more crowded with advertisements.  For example, I just did a search on “small business marketing” and I got 7 paid results (yellow page ads) and 3 organic results above the fold.  The same search on Yahoo produced 8 ads and 2 organics while Microsoft Live produced 3 ads and 3 organics.  I have seen varying numbers on it, but the vast majority of users prefer to click on an organic result when searching vs. a paid result, so I imagine that this approach would eventually start to wear a bit thin.  In addition, as the markets moves towards parity in the quality of results, I can imagine that there will be interesting pressures on Google (and its competitors) relative to the real estate they take up on advertising. If impartial, smart people were saying that Google’s results were no longer the best and there were very low switching costs, then the “more users” part of this reinforcing loop would break and the advertising revenue would start to go down.  This feels to me like the type of thing that happens quickly, not gradually. NOVEMBER 30, 2008:  GOOGLE Breaks A Nasdaq Record for Largest Market Cap Loss In 1 Month SmallBusiness 2.0 Disruptive threats Another potential issue Google has is that there are a number of new ways to search for things on the internet.  For example, I am a user of del.icio.us and when I search for information there, I often get very interesting results back.  What would constitute a real threat is if some of these new types of search engines avoided acquisition and started merging together in a couple of years:  Digg, del.icio.us, & Snap.com for example. I think it is widely assumed that Google’s algorithm is vastly superior to anything else on the market, but when I look at these search results, I am starting to think that Microsoft is catching up.  I can imagine a point in time where parity might be achieved and where several impartial and credible observers might comment to that effect publicly. Originally published Dec 4, 2006 11:50:00 AM, updated October 20 2016 , over 88% of Google’s traffic is generated from their vanilla search and image search. The thing that is so elegant about Google’s business model today is that they have a positive reinforcing system dynamics loop powering their growth.  The best search engine = More Users –> More Advertiser –> More users –> More advertisers –> etc. Don Dodge’s bloglast_img read more

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Twitter ‘Surveys’ Announced Alongside New Nielsen Partnership

first_imgToday, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen.Aside from the fact that this partnership totally makes sense — social media marketers are constantly struggling with showing the ROI of their social media efforts, and social media platforms are struggling to show it to them (especially when it comes to advertising) — this partnership will also deliver a pretty groovy new Twitter feature: Twitter Surveys.This feature is still in beta, being tested with a select few advertisers before it rolls out to more brands in early 2013. But here’s what we can tell you about Twitter Surveys before it rolls out on a larger scale — that way you’re prepared, and know what the heck you’re looking at if one of those surveys pops up in your own Twitter feed.What You Need to Know About Twitter SurveysTwitter surveys may be popping up in a news feed near you, and they’ll look just like Promoted Tweets if you’ve jumped on that bandwagon. Here, take a look at an example from Twitter’s blog post announcing the surveys: Originally published Oct 3, 2012 4:30:00 PM, updated October 20 2016 What’s really cool about this is that “1 of 3” questions part; that means you don’t have to limit the length of your survey … although it’s not clear if there’s an upper limit, or what the suggested upper limit is. After all, Twitter users likely have a much shorter attention span than those completing a survey on, say, your website. But I guess these are the questions they’re trying to answer in this beta testing, eh?This new feature is meant to help companies measure their brand impact on Twitter, something Nielsen has been called on to do with Facebook in the past, as well. Twitter said, “Building on Twitter’s mobile heritage, we’re giving brands the ability to deliver and measure the impact of mobile and traditional desktop campaigns through these surveys. This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.” Hey, any tools out there to help marketers better measure some of the softer and fluffier metrics we deal with — brand impact being at the top of that list — is a welcome addition to our social media toolkit.What applications do you see for these Twitter surveys? Would you use them when they come out of beta?Image credit: BeauGiles Twitter Updates Topics: The tweet shows up within a user’s timeline, on both desktop and mobile devices. Notice that the tweet doesn’t come from the brand itself — it comes from the Twitter handle @TwitterSurveys. Twitter’s blog post seemed to imply they might allow these tweets to come from brand names depending on the results of the beta testing, because they were quoted as saying, “Users may see a Tweet by @TwitterSurveys.” Or maybe I’m just reading into that “may.” Anyway …What’s pretty cool about this is that, in the past, most brands would include a link within a tweet to have someone fill out a survey — one that lived on another web page hosted off of Twitter. One could still do that, of course … and it’d be free to boot. But with this survey feature, a user is invited to fill out the survey right in the Tweet itself. And less clicks means more people submitting their answers and opinions! The survey looks a little something like this: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The Best Time to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]

first_img846Save Social Media Engagement Originally published Feb 5, 2015 12:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: You know by now that posting on social media is one of the best ways to amplify the awesome content you’re creating. But it isn’t enough to simply post content to social whenever you feel like it.Think about it: Is your audience spreading their time spent on social media equally throughout the day? Of course not. Every social network has higher and lower traffic times throughout an average day and an average week. Posting strategically at higher traffic times will help drive traffic to the content you’re sharing on social.Download our free social media content calendar template here to plan the timing of all your social media posts.So, when are the best times to post to each of your favorite social networks? Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.The Best Time to Post on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+846Save last_img read more

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10-year-old Abhinav Shaw becomes youngest gold medallist in Khelo games

first_img10-year-old, Abhinav Shaw teamed up Mehuli Ghosh and won the gold medal in 10 m air rifle mixed team event in Khelo India Youth Games on Sunday. This makes him the youngest gold medallist at Khelo Games.The duo have won several games in the past also.Here’s the exciting tweet by Khelo India:His parents named him after the legend @Abhinav_Bindra and 10 year-old Abhinav Shaw from West Bengal showed immense composure as he teamed up with @GhoshMehuli to win the U-21 10m Mixed Air Rifle event.#Shooting @OfficialNRAI #SAI #KheloIndia #KIYG2019 pic.twitter.com/AmEhKsAJqlKhelo India (@kheloindia) January 13, 2019The sixth-standard student had to bide his time to get on the range and display his talent, not being among the 16 shooters chosen to compete in the individual events in either Junior (under-21) and Youth (under-17) categories.The West Bengal team scored 501.7 points in the final, better than their 498.2 in the Junior final and the 498.8 in the Youth final in Thiruvananthapuram.Abhinav and Mehuli scored strong to help West Bengal to the gold with a big margin of 5.6 points over Rajasthan’s Divyansh Singh Panwar and Manini Kaushik.The bronze was won by Madhya Pradesh team of Shreya Agrawal and Harshit Binjwa with 433.6.About Abhinav Shaw:1. Born in 2008, after India won its first individual Olympic gold medal in shooting, Abhinav Shaw was named after the greatest rifle shooter in the country – Abhinav Bindra.2. Originally from the Asansol Rifle Club in West Bengal, he has now been training under Joydeep Karmakar for the last three years.advertisement3. He picked up the air rifle at the age of six — that means he is playing the sport for the last four years.4. His record will now be almost impossible to break as now, the age for picking up air rifle has been set to 12. Earlier, it wasn’t defined.5. His father was a shooter himself and wanted to play the sport. But he couldn’t continue due to the financial burdens and fulfilling his dream through his son.6. But Shaw has not taken up the sport merely to fulfil his father’s dream, he has the prodigious talent and skill required for it as well.7. The 10-year-old has also won two national titles in 10m air rifle when he won the gold in the junior and youth mixed team partnering Mehuli Ghosh in November 2018.About Khelo India:Khelo India programme is a Govt. of India initiative to strengthen the sports ecosystem by encouraging mass participation and promotion of excellence.Also read: 8-year-old Kartik Singh becomes youngest to win Junior World title in golfAlso read: 17-year-old creates comic book character to end violence in schools, wins UNICEF awardInterested in General Knowledge and Current Affairs? Click here to stay informed and know what is happening around the world with our G.K. and Current Affairs section.To get more updates on Current Affairs, send in your query by mail to education.intoday@gmail.comlast_img read more

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What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]

first_img Originally published Oct 14, 2016 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! Topics: Marketing Strategy When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.But what about the principles behind your campaigns? When you’re planning and doing all of these marketing activities, what motivates your decisions?Today, the most successful marketers aren’t just crossing items off their to-do lists; they’re taking a holistic, adaptive approach to their marketing. They’re elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing, check out the infographic below from Olive & Company.191Save191Savelast_img read more

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How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

first_img Topics: Originally published Jan 16, 2017 6:00:00 AM, updated July 28 2017 Growth-Driven Design Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.The best marketing teams explore new ideas and experiment on a regular basis. But we know how messy planning experiments and keeping track of results can get if you’re not organized. Real, sustainable growth will only come if you build a strong, scalable growth experiment process.To help you plan and manage your experiments, we’ve created a brand new 2017 Marketing Experiments Calendar you can download and customize yourself. This calendar will teach you how to build out processes for prioritizating, implementating, and measuring the results of your experiments. Use it to:Brainstorm experiment ideas, and build a backlog.Map out the steps needed for a new experiment.Prioritize your ideas using the PIE method.Record your results and plan next steps.Ready to start planning your marketing experiments for the year? Download our 2017 Marketing Experiments Calendar today. Don’t forget to share this post!last_img read more

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How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

first_imgIt’s always valuable to look at how other organizations within your industry get things done every day. And It’s particularly valuable to look at how an organization you admire, or aspire to emulate, has nailed what they do.When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured, it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? Was our social media strategy as built out?HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren’t a strictly media company, but it made me wonder how our industry peers are getting the job done. So I asked some of my friends in the B2B marketing space, “How do you create content every day?” Download 195+ visual marketing design templates to use for social media posts, infographics, and more. In this post, we’ll discuss how different content teams are structured — and what wisdom you can take away for staffing your own team.How 4 Content Marketing Shops Staff Their Content Teams1) TrackMavenTrackMaven is a marketing attribution analytics software company, and I asked Senior Director of Marketing, Kara Burney, about her team’s unique approach to structuring the content marketing team of “mavens.”Over the past year and a half, we flipped our content creation hierarchy from an exclusively in-house model to a primarily freelance-based model. The impetus was to divide and define the responsibilities of content creation, content distribution, and content reporting.While we still oversee social media and advertising in-house, we now manage a consistent cadre of freelancers: four to five writers, one to two videographers, and two to three designers. As a result, our team is able to focus on the distribution and ROI of each content asset, while benefiting from the expertise of specialized freelancers.”Takeaway for Marketers: TrackMaven structured its team to best prioritize everyone’s time according to their strengths. TrackMaven consists of experts in content distribution and proving ROI, so its content team focuses on those parts of the content creation process — and leaves the actual creation to freelancers to free up time and energy.And according to our research, this is a smart move: The 2017 State of Inbound report revealed that some of marketers’ top priorities include proving marketing ROI and content distribution/amplification.2) BufferBuffer is a social media scheduling app that creates a ton of useful content and research on its different blogs, so I asked its Director of Marketing, Kevan Lee, how the content team is assembled to produce so much.We have nine people in total on our marketing team: one director, one content writer, one blog editor, one community builder, one loyalty marketer, one PR marketer, one bottom of the funnel marketer, one digital strategist and social media producer, and one product marketer.We all create content in some way, at some time. We’ve built the team based on the marketing channels that we’ve been able to validate. So, at first, when our team was one or two people, we went after a wide range of marketing channels to see what worked. Content marketing yielded some huge results, so we hired a content writer to go deep on that channel.As channels get validated, we try to move people into those roles so they can maximize the impact we can have on that channel. In our case, blogging has been highly validated as a strong referral source for us, so we have multiple people working on content marketing. Video is showing lots of potential, and we’re definitely doing more there — it just hasn’t quite reached the peak validation of content marketing for us yet.”Takeaway for Marketers: Buffer’s marketing team waits for channels to start to drive meaningful results before dedicating staff members to leading the charge, which makes a lot of sense. In this way, Buffer can use ROI to make intentional and impactful choices about where to dedicate resources to get results — and fast. Buffer has consistently seen blogging move the needle for its outcomes, so it built out the blogging team to constantly keep the content engines running.3) MozMoz sells SEO, link building, and content marketing software. I asked its Audience Development Manager, Trevor Klein, about how Moz creates the Moz Blog, Whiteboard Fridays, and other great content.Moz doesn’t actually have a single full-time content creator. We do have a content team of four members. One marketer is in charge of our content experience, ensuring we’re addressing the needs of our audiences and offering them the right paths (and the right stops on those paths) to get the value they need. We also have our blog manager, though her purview extends to strategy for all of our educational content. Our video wizard — with expertise in both video strategy and production — helps teams throughout Moz make the most of a complicated medium. And I manage the team and set overarching strategy.We also, though, have a handful of other Mozzers who devote some of their time to creating content, including several Moz Associates — industry experts with whom we have ongoing contractual relationships.Our team is structured in a way that encourages each individual to contribute in their most meaningful ways, working as much as possible with our wonderful community of contributors. We divide the creation and editing responsibilities among several people instead of retaining full-time writers, and that gives us two important benefits. For one thing, it affords us great flexibility. We don’t have to wait on a bottleneck or get stuck because someone is on vacation, and it allows us to play off each writer’s individual skills for different content needs. This works out well, as Moz’s priorities are in a near-constant state of flux. It also ensures that work never gets too monotonous for anyone on the team. Some people enjoy writing things all day every day, but those folks are few and far between. Splitting the creative work among several people encourages coordination and allows us all to spend some time on other things.”Takeaway for Marketers: Moz’s approach to content creation is smart — it maximizes and takes advantage of employees’ strengths and talents, and it makes the entire publication process a collective team effort. And by training the whole team to fulfill writing, editing, and publishing roles, the team is more nimble and adaptable to institutional or industry change that might drastically alter priorities and goals.4) HubSpotHere at HubSpot, our content creation is spread over many different teams — in fact, we like to say that everyone at HubSpot creates. Within our “strictly” content team, outside of the HubSpot blogs, where we have four full-time writers creating daily content, we have a team of three multimedia content creators, a researcher, two podcast producers, and two social media and video content producers. Additionally, we have a team that creates co-marketing content with our partner organizations, a team that creates ebooks and content offers designed to generate leads, and specific blogs and dedicated to recruiting prospective employees and providing valuable insights to our partner marketing agencies and our various clients’ verticals.In short, the official content engine is made up of nearly 20 employees, but everyone at our organization has the expertise and ability to create content — whether it’s a blog post, a Facebook Live broadcast, or a podcast recording.Takeaway for Marketers: We recommend creating opportunities for all employees to be a part of the content team — team members in other departments have valuable insights and data that can be adapted into relevant content for your audience, so don’t be afraid to grow its size to meet your traffic goals.How is your company’s content team structured? Share with us in the comments below. Originally published Jun 9, 2017 6:00:00 AM, updated July 28 2017 Topics: Marketing Jobs Don’t forget to share this post!last_img read more

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The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

first_img Growth-Driven Design A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway.So we did.Ten participants were randomly chosen to receive a dozen cupcakes, and people LOVED it.They sent email responses to the request saying they hoped they got the cupcakes.They tweeted delighted responses about the campaign.When we delivered them, they tweeted pictures of them and their co-workers enjoying the cupcakes.The response to the cupcake campaign was completely out of proportion to the $50 cost to us.So we decided to make cupcakes a bigger part of some other marketing initiatives. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars. You know, that post-registration page that says “Tell your friends you’re joining us for a chance to win!” We decided to scrap the iPad in lieu of cupcakes…and our conversion rate skyrocketed.No joke.People would rather receive a dozen cupcakes than an iPad.And inevitably we would ship the cupcakes and see a cupcake photo plus a tweet like: “RJMetrics has the best webinars, and you might win cupcakes!”So there it is, the greatest marketing growth hack of all time. The next time you’re trying to motivate people to do something for you, offer the chance to win some cupcakes.The Psychology of CupcakesNow, let’s talk a little bit about what’s happening here. There are a few good theories. I first shared a version of this post over on ThinkGrowth.org and the responses there aligned pretty closely to what I hear whenever I share this story. Cupcakes seem like a more achievable prize.In the case of the survey, the odds of winning cupcakes were actually better than the odds of winning an iPad — we were choosing 10 winners instead of 1. But for webinars, the odds were exactly the same — only 1 winner. Still, there’s something about a dozen cupcakes that just seems more possible.One commenter summed it up perfectly:The Lake Wobegon Effect As in Lake Wobegon of Prairie Home Companion. This theory was presented by HubSpot’s co-founder and CTO, Dharmesh Shah and is a variation on cupcakes seeming more achievable, but with a little more detail on the psychology of why they feel more achievable:Valuing Experiences Over ThingsAnother theory on why this is so effective is that people actually want the experience of winning cupcakes more than they want the experience of winning an iPad. Winning an iPad is kind of a lonely experience, tell your co-workers and they’ll probably feel bored or jealous.But winning cupcakes? That’s a community experience. You can gather your co-workers around to share in your success, eat cupcakes together, take a picture. And maybe on some sub-conscious level we all just want that feeling of community more than we want an iPad.My hunch is that if you ask someone outright, they will always tell you they would prefer to win an iPad, but actual behavior reveals we might want something a little more meaningful.The Element of SurpriseThis is a less popular theory, but personally, I think it carries a lot of weight. In marketing, all strategies erode over time. Andrew Chen calls this “The Law of Shitty Click-Throughs.” He uses the example of the internet’s first banner ad: But by 2011, Facebook ads were converting at .05%.And we see this play out again and again in marketing. As more businesses adopt a tactic, the better people become at tuning it out, and the effectiveness of that tactic wears off:The more companies start posting links on social, the harder it is to get people to click a link on social.The more emails salespeople send, the harder it is to get a response.The more content that gets produced, the harder it is to capture attention.We’re just not used to seeing cupcakes show up in marketing. It surprises us, forces us to pause and pay attention. And attention, after all, is what marketers are always chasing.If the surprise theory is true, this holds implications beyond cupcakes. It means there’s an enormous edge given to marketers who can navigate the balance of being familiar enough that people feel comfortable, but surprising enough that people actually pay attention.I’ve recently fallen in love with CBInsights newsletter. The author of the newsletter and founder of the company, Anand Sanwal, has an amazing sense of humor and I’ve found myself hooked on his storylines. Here’s one of this latest newsletters:How many business communications lead with “I love you”? Or talk about bromances in a way that makes you want to keep reading?And you actually want to read the copy because Anand is constantly dropping little remarks like “a not very useful graph” that are so refreshingly honest about the things marketers are often trying to hype. I mean this graph is interesting, but he’s right, it’s not very useful 😂And of course, this is all held together by a core of content that is top-notch commentary on the tech industry.Why do I love this newsletter so much? Yes, it’s providing incredibly useful information, but I’m constantly surprised and delighted by what Anand is writing. I read what he’s writing because it’s different from how everyone talks about similar things.He’s not giving away cupcakes, but there’s still power in the art of surprise.Now it’s your turn.After I published this post on ThinkGrowth.org I heard from two marketers who were already implementing the cupcake test. So, the time to try this strategy is now. It won’t be crazy effective for too long!But seriously, cupcakes or no cupcakes, keep your eye out for opportunities to share a little joy with your audience. We’re all busy and distracted and overloaded with information. Ask yourself how you can add just a little more humanity to your marketing, how you can create moments for your audience to connect with other humans, how you can make them pause and maybe … just maybe … how you can even make them smile.Editor’s Note: This post was adapted for the Marketing Blog from ThinkGrowth.org, HubSpot’s Medium publication. You can check out the original version here.  Topics: Originally published Jun 16, 2017 8:00:00 AM, updated June 16 2017 Don’t forget to share this post!last_img read more

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PMNCH Launches New Resources on National Progress and Global Commitments to MDG Maternal and Child Health Targets

first_img ShareEmailPrint To learn more, read: Posted on September 22, 2013February 2, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As world leaders gather at the UN General Assembly to review progress toward the Millennium Development Goals (MDGs) and considers the framework that will follow the 2015 MDG deadline, the Partnership for Maternal, Newborn and Child Health (PMNCH) has released its annual review of commitments to the Global Strategy on Maternal, Newborn and Child Health. This year’s edition of the report focuses on assessing whether and how the 213 partners that committed to the Global Strategy have followed up on their pledges. As PMNCH Executive Director Carole Presern wrote in the Huffington Post introducing the report, “The report shows that more organizations, governments and the private sector are making commitments to improve women’s and children’s health every year, and that those commitments are being followed up with real action.”Along with the review, PMNCH has also produced “Success Factors,” a series of 10 national case studies that present critical lessons learned for global efforts to advance maternal, newborn and child health. The case studies focus on a diverse group of countries that have achieved substantial progress in recent years, and highlight both common themes and country-specific examples of how effective approaches have been implemented to achieve dramatic effects on maternal and child health.From PMNCH:Success Factor Country Summaries highlight lessons learned from 10 countries (Bangladesh, Cambodia, China, Egypt, Ethiopia, Laos PDR, Nepal, Peru, Rwanda and Vietnam) that are well on the path to achieving the MDG targets for maternal and child health.These summaries present different types of policies and programmes that countries use in key areas known to influence the health of women and children.The lessons learned from the analysis of these 10 countries illustrate: The summaries are drawn from evidence collected as part of “Accelerating Progress for Women’s and Children’s Health,” an ongoing, multi-partner effort to answer the question “What can we learn about making progress on women’s and children’s health?” based on  large-scale vidence from 136 low- and middle-income countries over the past 50 years.Share this:center_img Political commitment overcomes challengesEvidence guides policy and investmentSustainable development accelerates progressStrong partnerships achieve goalslast_img read more

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Ronaldo & Neymar fight with lightsabers

first_imgFootball superstars Cristiano Ronaldo and Neymar have fought with lightsabers in a bizarre advertisement for a Portuguese telecommunications company.The video, which was posted on Ronaldo’s Instagram page , was a paid partnership with Portugal’s MEO, who specialise in services for television, internet and mobile phone.With Neymar, dressed in 18th century attire, featured as the advertisement begins, customers speak of what they wish to see on MEO’s entertainment subscription service. Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Ronaldo, wearing similar clothing to his Brazilian counterpart, then enters the scene with a sword and challenges Neymar to a duel, with the duo engaging in combat at close quarters.The swords that both are holding change into lightsabers as they continue to fight through the advertisement.Ronaldo is no stranger to being involved in unusual promotions, with the Portuguese attacker starring in a commercial for Singapore company Shopee earlier this month.He has also starred in advertisements for an Israel telecommunications company and a Japanese facial fitness tool .The 34-year-old forward is currently preparing for Juventus’ crunch Serie A battle against title rivals Napoli at their home venue on Saturday.Ronaldo will be keen to get off the mark this season, having failed to find the back of the net in the Old Lady’s 1-0 victory against Parma on the league’s opening weekend.He attended the UEFA Awards ceremony in Madrid on Thursday, where he was pipped for Player of the Year award by Liverpool defender Virgil van Dijk .His co-star Neymar is yet to grace the field for PSG this campaign, with the saga surrounding a potential return to Barcelona continuing to roll on as the September 2 transfer deadline approaches.PSG sporting director Leonardo believes time is running out for the Spanish giants to submit an acceptable offer for the Brazilian superstar.”Our position was always clear, they always knew what we wanted, it was clear in every way,” he told reporters. “The first written offer was on August 27th, five days before end of the transfer window, we were even open to talking to other players to do the deal, but we never had an agreement on what we wanted.”It all depends on Barcelona, we are three days from the end of the transfer window. Today, the agreement is not there. We were open but we are [now] three days from the end of the transfer window.”We told the truth, we were open to his departure only if an offer satisfied us. This offer has not arrived – nothing is expected by Monday.”last_img read more

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Manny Diaz Calls Miami’s Situation A ‘Rebuild’ After Georgia Tech Loss

first_img After the game, Manny Diaz admitted that the present situation is “ugly,” and called his team a rebuild.Manny Diaz: “You can see the promise of the future and the ugliness of the present. This is a rebuild.”— BrianTheBeastLondon❄️ (@MiamiRadioBeast) October 19, 2019He may not be totally wrong, but coming from a member of the 2018 staff, it is an interesting admission.Manny Diaz was set to become the new head coach at Temple to replace Collins, coincidentally. He had accepted the job, and was on campus, when Mark Richt abruptly stepped down following a disappointing 2018 season.The Miami native, and son of the city’s former mayor, couldn’t turn down the chance to be the school’s next head coach. That is certainly understandable, on paper Miami should be a great job, even if coach after coach fails to figure out how to return it to anything near its 1980s and 90s peak.Still, if it is a rebuild, it sure sounds like he’s pinning some of the blame for the current situation on Richt’s staff, but as defensive coordinator of that team, he was one of the highest ranking members of it. And it is definitely not what ‘Canes fans want to hear when they just lost to a school that is transitioning away from one of the most specific systems in all of college football.[Brian London] A closeup of Manny Diaz at a Miami Hurricanes press conference.CORAL GABLES, FL – JANUARY 02: Manny Diaz of the Miami Hurricanes addresses the media during his introductory press conference in the Mann Auditorium at the Schwartz Center on January 2, 2019 in Coral Gables, Florida. (Photo by Michael Reaves/Getty Images)Miami vs. Georgia Tech pit two ACC Coastal teams with first year head coaches, Manny Diaz and Geoff Collins, against one another. One situation was about as substantial a rebuild as you will find, with a giant shift in system and philosophy, while the other was ultimately something of a continuity hire.You wouldn’t know which is which by looking at the result. Georgia Tech, under Collins, the former head coach at Temple, and in its first year post-Paul Johnson’s option attack, took down The U in overtime, 28-21.Georgia Tech may not be running the option anymore, but its attack was very run-focused today. The Yellow Jackets went for 207 yards on the ground, with Jordan Mason leading the way with 141 and a score.Even with a rocky start to the season, Miami is seen as one of the contenders to win the ACC Coastal (that list is comprised of basically every team but Georgia Tech). The U was an 18-point favorite in today’s game.last_img read more

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Emery defends Xhaka despite ‘very disappointing’ penalty

first_imgUnai Emery insists Granit Xhaka played well for Arsenal against Tottenham even though he conceded a “very disappointing” penalty during the first half of Sunday’s 2-2 derby draw.The Switzerland midfielder lunged into a challenge on Son Heung-min and got nowhere near the ball, allowing Harry Kane to double the lead from the spot following Christian Eriksen’s opener.Xhaka was heavily criticised over the incident, even though Arsenal rallied in impressive style to fight back for a point through goals from Alexandre Lacazette and Pierre-Emerick Aubameyang. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream Emery, though, says there were more positive than negative aspects to the 26-year-old’s performance.”In 90 minutes, I am very proud of his work,” said the former Valencia and Paris Saint-Germain boss. “Some mistakes we can have and I want to use [them] to progress and improve. There are more positive things collectively, individually and also with Xhaka for me.”The penalty is really one action that is very disappointing. He worked very well. He played very well. If we won the match, maybe we’d speak about the mistakes less.”19 – Harry Kane’s penalty was the 19th scored in games between Arsenal and Spurs in the Premier League; the most in a single fixture in the competition’s history. Spotlight. pic.twitter.com/vfjdczO9Zl — OptaJoe (@OptaJoe) September 1, 2019 Emery felt the Gunners deserved at least a share of the spoils for their second-half performance and was proud of the atmosphere created by the home fans as they chased a late winner.”Obviously, after 2-0, we can be very proud of our response and the atmosphere we created and how our supporters pushed us after our goal to get the second goal and have chances to score the third,” he said.”The result… we deserved more. Their movement, [in] the second half, we controlled better than the first. Tactically, the first goal is one mistake but because we played that action more with heart than head.”We had two players trying to win the ball with Harry Kane – we needed one to cover. The second half, we did that work perfectly.”With our supporters, we created a very good atmosphere. The game was amazing for football but, for us, it’s not enough.”Really, I am very proud of our work, our players, our supporters.”Arsenal are two points above Spurs in the Premier League table, having taken two wins, one draw and a defeat from their opening four matches of the season. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

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