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NEW YORK – March 6, 2007 – New research from 360i examines how broadcast and cable television networks use emerging and social media on their web sites, highlighting the need for integrated emerging media marketing plans.360i, a search-focused agency, analyzed the web sites of 35 of the top TV networks, 35 of the top network television shows, and 35 of the top cable television shows over the course of Q1 2007 to understand how each site incorporates different elements of interactive and social media into their web sites. The results and analysis are incorporated in a full report entitled “Tuning into Emerging Media: How Broadcast and Cable TV Networks Use Blogs, the Mobile Web, Mashups and Other Media,” revealing some key findings:Among the top 35 TV networks, the four most commonly implemented media formats (Email Alerts, Blogs, Audio Podcasts, and Mobile) are utilized by at least 80% of the networks, with the most common media, Email Alerts, used by nearly all the networks.The least commonly implemented media (Mashups, Virtual Worlds, Wikis, Widgets/Gadgets, and Tagging) are utilized by 8% of the networks.The short list of most frequently adopted media is fairly consistent between broadcast and cable shows; however, rates of adoption vary substantially. Moreover, there is no clear “winner,” as cable adoption levels exceed the broadcast networks in some formats, but trail in others.Among the least commonly used emerging media formats, cable and broadcast shows have identical adoption rates for some formats (Virtual Worlds and Wikis), while cable shows are the only adopters of other formats (Mashups and Widgets/Gadgets).The report also includes recommendations on how to incorporate emerging and social media into media & entertainment companies’ online strategies, ensuring that each dynamic channel directly influences the other in an integrated media ecosystem. 360i’s Media & Entertainment practice is dedicated to delivering customized online marketing solutions, helping clients in media and entertainment drive tune-in to improve ratings, increase site traffic to boost online revenue, monitor online buzz and develop long-term planning based on seasonal schedules, movie releases, and more.“Marketers typically run social media campaigns as separate entities, and often social networks, blogs, mobile marketing, and other channels are run by different people or groups. What’s clear from these results that marketers must learn to connect the channels so that the sum is greater than each of its parts. When all the channels are connected, it will be easier for consumers to navigate through the entire campaign and remain engaged with the brand,” said David Berkowitz, 360i’s Director of Emerging Media.For a free copy of the report, visit http://www.360i.com/white-papers.php. Media & entertainment clients interested in receiving a customized analysis can email email@example.com.
Kraft Singles is helping fans gear up for summer through a Pinterest contest aimed at inspiring summer grilling and creating good times among family and friends. Recently launched, the sweeps encourages fans to “pin to win” the necessary essentials for spicing up their backyard barbeque spread—that is, ooey, gooey Kraft Cheese-inspired creations in the hopes of winning a Weber Grill, among other prizes.Over the next 12 weeks, Kraft Cheese is creating themed pinboards that will include up to 15 inspiring grilling essentials and be comprised of recipes, theme decorations, grilling supplies and more. Pinterest users are encouraged to create custom backyard boards by re-pinning their favorite four essentials form Kraft’s boards. Pinners may then submit their personal pinboard URL to KraftCheese.com/recipeforsummer to be entered into the sweepstakes.Each week, Kraft Cheese will surprise one lucky random pinner with a $350 Visa gift card, Kraft Cheese gratuity coupons and a Weber Grill. The sweepstakes will be promoted through display banner ads and media partnerships, within the brand’s Facebook, Pinterest and Twitter communities as well as via a separate TV campaign.Creative summer grilling ideas will also be available on the Kraft Singles’ site, which 360i has helped Kraft transform into a “grilling hub,” complete will recipes and grilling tips that will make this summer a summer to remember.
NEW YORK — 360i has been named the lead digital agency globally for Clinique, following a competitive review. The primary aim of this new agency role at Clinique is to work with the brand to drive brand equity and engagement across the brand’s global online communities through highly sharable digital content.Under the partnership, 360i is charged with working with Clinique to develop the next iteration of the vision and strategy for their digital content globally. The agency will also be working with the brand to create relevant content for particular markets and to clearly define the role of the brand’s online channels. The agency will produce creative content for Clinique’s owned and operated global digital channels, which feed into more than one hundred social media pages and websites across North America, Latin America, Europe, Asia Pacific, Middle East and Africa.“Clinique is a brand that has incredible brand equity and loved by millions of women and men around the world,” said Sarah Hofstetter, CEO of 360i US. “The brand has a long heritage of innovation in communications through unique storytelling and iconic advertising. Clinique’s leadership team has made a commitment to creating engaging content with a voice that stands out in an increasingly cluttered environment. We are thrilled to be partnering with Clinique.”
Post navigation Every once in a while, I receive a stack of paper in the mail from Vanguard addressed to “Plan Administrator,” which gives me an undeserved sense of self-importance.No, I didn’t select “Plan Administrator” from a drop-down list of salutations that also included “Dr.,” “Lord,” and “Marquis”; I am actually the administrator of a 401(k) plan. The plan has one participant. Guess who?My plan is called an individual, or solo, 401(k). It’s been legal since 2001, but until a few years ago, practically nobody had heard of this type of plan and few investment companies offered one.Now, the major players like Fidelity, E*TRADE, and Vanguard are all on board– and still, practically nobody has heard of it. Recently, I helped a friend set up an Individual 401(k), and her accountant had no idea what to do with it.The individual 401(k) is great because it allows you to save more than other self-employed retirement plans. It puts independent contractors on par with employees.Well, sort of: if you want to match your own contribution, the match will have to come out of your other pants pocket. For most self-employed people (including employees who get a W-2 from their boss but also run a business on the side), however, the individual 401(k) is better than other plans like the SEP IRA or Keogh.Admittedly, many of you have no use for this cool retirement tool. Before you conclude that the individual 401(k) isn’t for you, however, read on: if you have any self-employment income at all and your business has no employees (other than your spouse), running your own 401(k) could reduce your taxes enormously.If there’s anybody who doesn’t like the sound of that, please post a comment so we can see what a space alien looks like.What’s so great about being a Plan Administrator?The key feature of the solo 401(k) that makes it better than the other plans available to self-employed people is: you can contribute up to 100% of the first $17,000 your business makes.This comes in handy in a couple of common situations and one uncommon one:1. Your spouse works full time and contributes to a retirement plan at work. You work part-time for yourself and would like to save as much of your income as possible.With other retirement accounts like a SEP-IRA or Roth IRA, you’ll quickly hit the maximum contribution and miss out on the bigger tax break you’d get from a 401(k).2. You generally live off your self-employment income, but you receive an inheritance or other windfall. Now, all of a sudden, you have more money you’d like to save—and shelter from taxes.An individual 401(k) can help: you can save $17,000 plus 20%-25% of your business’s profit (depending on whether the business is incorporated), up to a maximum of $50,000 (or $55,500 if you’re 50 or over).3. You’re just super-frugal. A Spartan sole proprietor who makes $40,000 can save $8,000 in a SEP-IRA, $5000 in a Roth IRA, but over $21,000 in a solo 401(k).Yes, these numbers are simplified; the actual IRS formulas are more complicated. Does this surprise anyone? And yes, I know people this frugal.Last year I found myself in the first category, so I opened an individual 401(k). Incidentally, despite the name, an individual 401(k) can have two participants: you and your spouse, as long as your spouse works for your business and is paid a reasonable salary.That is, you can’t pay your spouse $17,000 to take out the trash one day and call it a salary.Who shouldn’t 401(k)?If you don’t have more than $5,000 to contribute to an individual 401(k), just stick with a traditional or RothIRA.If you contribute the maximum to a 401(k) at work, you can still open a solo 401(k), but you can’t contribute the $17,000, only the 25% of profits.If you have a lucrative side gig, however, this could certainly be worth doing.If you hire employees (not contractors, but real W-2 employees) other than your spouse, you’re no longer eligible for a solo 401(k) and have to convert it to a full 401(k).Okay, sign me up!To open an individual 401(k), you’ll need to fill out some paperwork—maybe a dozen pages. It’s not as easy as opening a Roth IRA, but it’s not hard, either.I opened my 401(k) with Vanguard, and it took less than an hour, with a helpful phone representative walking me through it. After the initial application, everything can be done online.If your solo 401(k) has more than $250,000 in it, you have to file an annual form with the IRS. Nice problem to have.You don’t need to be incorporated to establish a solo 401(k), but if you’re not, you need a Federal Employer Identification Number (EIN), which you can get online from the IRS in a couple of minutes.If you’re unincorporated, you’ll use your EIN for the 401(k) paperwork and enter it, along with your Social Security number, on Schedule C of your 1040.That’s it—don’t use it for anything else unless you’re incorporated, or it confuses the IRS (I found this out the hard way).Finally, all versions of TurboTax that support self-employment income (that is, Deluxe, Premier, and Home & Business) understand individual 401(k)s, so it won’t bite you at tax time. Unless you have to explain it to your accountant.Matthew Amster-Burton is a personal finance columnist at Mint.com. Find him on Twitter @Mint_Mamster.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
The holiday season is all about sharing: warm embraces with family and friends, heaping spreads of food, good cheer galore, and, inevitably, cold and flu bugs.But should you skip out on all the fun just because a cold or the flu has left you feeling a little under the weather? As long as you’re not sweating bullets with a fever and come armed with a pocketful of Ricola drops in case you break out in a coughing fit, it can’t do any harm to join the party, right?Not so fast, experts say.“In general, cold/flu symptoms may last for about a week to ten days,” Margarita Rohr, MD, clinical instructor of internal medicine at NYU Langone Health, tells Health. “And you are most contagious one day prior to the start of symptoms until five to seven days after symptoms start. In some cases, you can still be contagious for up to two weeks after onset of symptoms.”Translation: Even though you might feel better, it doesn’t mean you are better, and even though you mean well, you’re spreading no joy by spreading your germs around. Simply put, “you should consider yourself contagious if you still feel under the weather,” Sherif Mossad, MD, an infectious disease specialist at the Cleveland Clinic, tells Health.Though no one wants to spend the holidays on the sidelines, do your friends and coworkers a favor and take one for the team, advises Dr. Rohr: “In an ideal world, it would be best to avoid social activities for 5-7 days after the onset of symptoms. For returning to work, I usually suggest waiting until 24 hours fever-free. If you feel lousy or you’re sneezing and coughing significantly, just stay home.” And controlling your fever with acetaminophen or ibuprofen doesn’t count, either: You’re still contagious even if you’re using meds to lower your temperature, says Dr. Rohr.If you absolutely have to show your face while you’re recuperating, at least come with good cold/flu etiquette. Pack your travel-size Kleenex (from $4; amazon.com), and cover your mouth when you sneeze or cough. “Best in a disposable tissue, second best in your elbow,” says Dr. Mossad. “Don’t cough or sneeze into your hand.”Remember to wash your hands frequently, especially after touching your eyes, nose, or mouth, and particularly before coming in for a tight hug with Aunt Jane. And steer well clear of the crudité so you don’t get cold or flu particles on the food. “When a sick person sneezes or coughs, the virus can be sent up to 6 feet away,” notes Dr. Rohr.And if you find yourself on the other side of the equation, warily shaking hands with a nose-runner at the office holiday fete and then realize you’re sniffling and sneezing the next morning? Rest up, but try to temper your instinct to assign blame: It actually takes 2-3 days, and sometimes up to a week, from time of exposure to developing symptoms, Dr. Rohr explains. So you probably picked it up from someone else earlier in the week. Grrr.Source
On New Year’s Day, Antonio Guterres became the ninth Secretary General of the United Nations. During his political career in Portugal and his decade leading the United Nations High Commission for Refugees (UNHCR), Guterres has been recognized as a passionate advocate for social justice and equality, drawing on his skill for consensus building, ensuring that every voice is heard and everyone has a seat at the table.Guterres reinforced his reputation for inclusion at his first meeting with civil society organizations last December. As many of those present observed, it is the first time an incoming UN secretary general has met with a representative group of civil society organizations. It was a gesture that says a lot about his style: open, engaged and giving voice to all.I was privileged to participate and witness first-hand Guterres’ unwavering commitment to engage with civil society. He reminded us that while at UNHCR he created the High Commissioner’s Dialogues on Protection Challenges, a unique setting that allowed all stakeholders — states, non-governmental and intergovernmental organizations, the academic and research communities and other stakeholders – to speak at the same level. He stressed the value of a real strategic dialogue with NGOs, and said he was open to ideas about how to ensure a permanent flow of communication between civil society and governments to help structure and advance strategies, policies and actions by the UN. This he considers essential.Though deeply mindful of the realities of political economies, Guterres showed an invigorating willingness to tackle the root obstacles that hold us back from addressing the historic challenges ahead. These challenges include his three key priorities: peacekeeping, development and preventive action, and reform of UN management. When he expanded on these at the meeting, his unequivocal commitment to human rights, to radical inclusiveness and participation, to gender parity, to the protection and engagement of children and youth, shone through. He also stressed the importance of horizontal integration across the spheres of human rights, peacekeeping and sustainable development.He has also demonstrated his acute understanding of the role that climate change and resource scarcity play in heightening tensions and instability. In earlier remarks during his tenure at UNHCR, he highlighted the impact of those megatrends on security and the ways in which they contribute to refugee and migration crises.Creating an Arc of AmbitionWhen he took the oath of office on December 12, Guterres told the UN General Assembly that he believed that the momentum around the Paris Agreement is unstoppable, which I very much agree with – there is no turning back. Now it is up to us to not only move forward, but accelerate our efforts to tackle challenges for which there is a window of diminishing opportunity.Thus it was encouraging that both he and the deputy secretary general designate, Amina Mohammed, were receptive to a proposal WRI put forward at the gathering with civil society representatives: that together, we create an Arc of Ambition, starting in 2017 as a foundational year and continuing over a series of coming milestones.Quite simply, the Arc of Ambition is based in the recognition that we have a limited time to act to limit temperature rise to 1.5 degrees C (2.7 degrees F) above pre-industrial levels, the lower and safer temperature goal of the Paris Agreement. Beyond that threshold, we enter uncharted climatic terrain that will severely challenge our economies and societies. Our actions must reflect this urgency. The good news is that efforts to combat climate change and promote sustainable development are mutually reinforcing. This short window of time is a unique opportunity to create a trajectory of truly unstoppable momentum to help galvanize action that curbs emissions, builds resilience to climate impacts and delivers on the Sustainable Development Goals (SDGs).There are a number of important events and milestones that we must use to our advantage during this Arc of Ambition. This will be a foundational year, with 2018 a pivotal year in many areas. That is when the Paris Agreement calls for a Facilitative Dialogue to lay the groundwork for countries to enhance their climate efforts and when the Intergovernmental Panel on Climate Change will issue a major report reviewing the latest science on what it takes to limit temperature rise to 1.5 C. And 2018 is when the rulebook for executing the Paris Agreement will be finalized. There will also probably be an important summit of non-state actors – cities, businesses, investors and others — to showcase how they are invested in moving forward with climate and related efforts. In parallel, the High Level Political Forum (HLPF) on the 2030 Agenda for Sustainable Development will continue to assess progress on key issues in 2017 and 2018, and in 2019, the high-level Summit for the 2030 Agenda will take place.We believe that a High Level Climate Summit in 2018 at the UN would reinforce the indelible linkages between climate action and sustainable development, showcase progress on ambitious national climate plans, and create a gateway to the high-level summit on sustainable development the following year.Each of these moments would become an essential milestone on an Arc of Ambition that sets our global community on a trajectory of inclusion, resilience and sustainability. This trajectory would continue through to 2020, when we look to increasingly purposeful national climate plans under the Paris Agreement, to the 2023 Global Stocktake under Paris, to 2025 with even more ambitious climate action, to 2030 for delivery on the SDGs, and ultimately out to 2050 – the mid-century target by which we must be reaching net-zero GHG emissions.No one can do this alone. And yet each one of us, and those still to come, depend on exactly such decisive action. It is therefore profoundly encouraging that we set out on this journey with a new secretary general who understands the tough demands that underpin these universal agendas, and who is committed to active and inclusive engagement. He has called for peace. These are indeed the foundations of peace.
Agencies traditionally have used clippings, media impressions, advertising equivalency and PR value (which is basically an artificial multiple of ad equivalency) as a means of measuring success. 6) What is their billing structure? . Follow him on Twitter In the social web, PR agencies are evolving into content publishers, connectors, educators and consultants. Website Grader It’s no secret social media and inbound marketing are changing the role of PR firms . PR firms can be invaluable strategic partners as your organization moves beyond traditional marketing methods and navigates the social web, but make sure to do your homework and find an agency that has the knowledge, capabilities and staff to fit your needs and budgets. Want to learn more about using Twitter for Marketing and PR? Questions to Ask Your PR Firm Twitter Grades 3) Do they maintain an insightful agency blog? 7) How strong and stable is the firm? The agency should have a strong Website Grade, which demonstrates their knowledge and capabilities in search engine optimization, social media and content marketing – all essential competencies of today’s PR firm. Webinar: Twitter for Marketing and PR Simply check out their LinkedIn profiles and For agencies that do have blogs, make sure it’s updated regularly (at least once per week) with content that is relevant to its readers, not just agency news and updates (which should be reserved for the media room). You must accept that your brand is now what Google and the social Web say it is, and your PR firm should be adept at protecting and strengthening your brand online. While generating media coverage offline and online is important, that coverage, at the end of the day, must deliver measureable results. 1) How active are the consultants/account managers and agency leaders in social networking, specifically LinkedIn and Twitter? PR should generate an ROI. If a firm can’t tell you how they measure and report their value to you, find a new one. Visit It is extremely important the lead strategist on your account, as well as the agency’s leaders, be heavily engaged in social networking. If they’re not, how can they possibly provide the strategy, creativity and consultation your business needs to succeed online? Focus on value and results. Your firm should be transparent when it comes to billing rates (or set prices if they are offered), and you should know exactly what services are being provided. 4) How do they measure success? and see for yourself. Paul Roetzer is founder and president of PR 20/20, a Cleveland-based inbound marketing agency and Concern yourself less with clippings and impressions and more with search engine rankings, inbound links, Website traffic, leads and sales. These metrics are how PR campaigns should be judged. Don’t forget to share this post! Leading digital/online PR firms will most likely provide content marketing, social media consulting, blogging strategy, search engine optimization and pay-per-click advertising, as well as evolved forms of publicity, brand marketing and crisis communications. If the agency doesn’t have a blog, just move on. Any PR agency that has yet to integrate a blog into their site is simply too far behind the times and most likely will not bring the value and results your business needs. 5) What are their core services? While many traditional PR agencies were built upon the ability to generate editorial coverage (or publicity) through mainstream media (TV, radio, newspapers, magazines), the leading digital/online PR firms are social-media and SEO savvy, with proven track records for generating website traffic, inbound links and leads. for tips and tricks to drive inbound marketing using Twitter. Download the free webinar As with any outside provider, it is essential to evaluate the agency’s leadership, client base and financial viability. Don’t be afraid to ask the tough questions before entering into a relationship. 2) What’s their Website Grade? Do Your Homework . Originally published Jan 21, 2009 9:05:00 AM, updated March 21 2013 Also, be sure the blog is hosted on their domain, and not someone else’s (e.g. Blogspot, Typepad, etc.). Hosting it on another domain may imply they don’t understand the search engine value of blogging and content marketing. PR firm @paulroetzer .
If you’re new to she could offer as a free download on Ethical Impact’s website. With a landing page, anonymous website visitors could drop their contact information in exchange for a relevant educational offer provided by Ethical Impact. inbound marketing educational resources , she learned blogging best practices. free HubSpot trial Ethical Impact Marketing Takeaway Adam Enbar Originally published Mar 4, 2011 9:00:00 AM, updated October 20 2016 Kathryn had been blogging for years on WordPress but wasn’t seeing any business results. Using her Gaining the Knowledge to Make Use of the Tools Now that she had the offer available, she needed to send some traffic to the landing page. To do this, she added a call-to-action button on her homepage and did an email campaign to drive more visitors to the landing page. , she moved her existing blog articles over to HubSpot and started writing new articles automatically optimized for her best keywords. Using the Kathryn said, HubSpot trial , it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the While she had tried a variety of tools, what she needed was the knowledge of inbound marketing best practices and how to use tools like blogs and landing pages to her benefit. Step 2: Create a Landing Page Kathryn had an idea for a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: is a small business providing strategic planning, consulting, auditing, and certification for businesses implementing sustainable business practices. Kathryn, the company’s owner and founder, was looking for a way to simply deliver results for her business. She was not generating leads through her website and didn’t know how to make the transition from the traditional marketing methods she had been doing for years. A Small Business Looking for Results Results: 16% Conversion Rate and 12 New Leads! By sending traffic to a landing page with an educational offer, Ethical Impact was able to generate 12 new leads in less than a month! On top of that, Kathryn saw a 76% improvement in their web traffic ranking, showing Ethical Impact was growing both traffic and leads. Since then, Kathryn has continued to blog, create new landing pages and offers and capture even more inbound leads! Step 1: Optimize the Blog whitepaper Step 3: Add a Call-to-Action it was figuring out what to do and making the transition from outbound to inbound marketing. So, don’t hesitate – start blogging and creating landing pages and promoting them on your website. Ethical Impact wasn’t generating leads through their website before and in fewer than 30 days she was able to turn that around and get the website to work for her! available to HubSpot customers and trialers, along with the great help of her inbound marketing specialist, to achieve success in fewer than 30 days. Blog Optimization It’s not accomplishing these marketing goals that’s difficult,
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The first game my father ever played in professional baseball, the coach walked him to the mound, slapped him on the back, and said, “We have two men on base — you get them out, I won’t put you back on a plane tonight. Throw the ball. Throw hard, Chip.” He was 18 years old. His name is Skip. Possibly the least motivating speech EVER. I’ve personally never experienced that level of pressure, but as an athlete all my life, I’ve always been fascinated by how people pump themselves up for their next big challenge. Sitting next to my bed in the morning is the quote from Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”I believe in that. Really. In my little universe, that’s how I think about creating great content that stands the test of time. It’s something that you get up every day and just … do. But that kind of commitment isn’t always easy. While I love creating something for a living, just like everyone else, sometimes I get writer’s block. Sometimes my team falls behind our goals. Sometimes I work long hours. If anything like that happens to you (come on — don’t deny it), I’ve put together a compilation of the best sports pep talks ever — videos I turn to when I need a little pick-me-up to inspire different parts of my job.When it’s the middle of the month and we don’t have enough leads …Al Pacino’s epic speech in Any Given Sunday: “We can climb our way outta hell … one inch at a time.” (0:47) Note: This video contains strong language.When I’m trying to plan a new A/B test variation …From Friday Night Lights: “To me, being perfect is not about that scoreboard out there. It’s about you and your relationship with yourself … It’s about being able to look your friends in the eye, and know that you didn’t let them down because you told them the truth.” (0:27)When I’m trying to convince myself to copy edit my work …From Vince Lombardi: “You don’t do things right once in a while, you do them right all the time … I’ve never known a man worth his salt who deep down in his heart didn’t appreciate the grind and the discipline.” (0:16)When I try to convince my team we should spend the time to create lovable content …From Hoosiers: “Focus on the fundamentals that we’ve gone over time and time again … If you put your effort and concentration into playing to your potential, to be the best that you can be, I don’t care what the scoreboard says at the end of the game. In my book, we’re gonna be winners!” (0:49)When I’m getting ready to write a new, big-hit blog post …Knute Rockney: “Don’t forget, today is the day that we are going to win.” (1:58)When a new competitor enters our market — and they make me nervous …From the movie, Miracle:”Great moments are born from great opportunity. And that’s what you have here tonight, boys. That’s what you’ve earned here, tonight. One game. If we played ’em 10 times, they might win nine. But not this game. Not tonight. Tonight, we skate with ’em. Tonight, we stay with ’em, and we shut them down because we can!” (0:22)When I’m working on a late night project with the rest of my team …From the great Mighty Ducks, the ultimate kiddie hockey movie, “Ducks fly together! … And when everyone says it can’t be done .. ducks fly together.” (Oh it’s only 58-seconds long. Just watch the whole thing. It’s totally worth it.)When I’m editing a partner’s blog post …After Assistant Coach Yoast from Remember the Titans decides to do the right thing, he announces to his team, “You want to act like a star, you better give me a star effort.” (1:41)When my new ebook just isn’t generating a good conversion rate …There are some days when no one seems to be downloading your work. Those days, don’t you just want to yell, “Are you not entertained?!” like Russell Crowe did in Gladiator? When I’m just having an overall bad month …And finally, my favorite sports video clip EVER about the unlikely hero, Jason McElway, who is the autistic team water boy who came off his high school basketball bench and changed his fate — and makes me realize that sometimes it’s okay to be a little different …Despite the lackluster speech, my aforementioned dad managed to get out of that inning, make the team, and manage a respectable career. But I always wonder what would’ve happened if his coach had been a bit more like the inspirational leaders above. Image Credit: D.Clow – Maryland Video Marketing Originally published Jun 6, 2013 9:00:00 AM, updated February 01 2017
Topics: It’s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don’t forget the couple SlideShares we put together every week or so. Yup, we have kind of a “content machine” thing going on.But producing all of this content means that it’s easy for some blog posts to get lost in the sauce. So we’re going to try something a little different for these Sunday roundups to help solve this problem — each week, we’ll resurface some HubSpot content from the past week that you may have missed. This is a little experiment we want to try, so definitely let us know if you’re digging the new format or not. So without any further ado, here are five pieces of content we put out this past week that you may not have read yet. 1) The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes (Plus a Bonus SlideShare)Have you heard? INBOUND 2013 happened. It was an exciting four days packed to the brim with marketing takeaways.Whether you’re reeling from all the craziness after attending the conference or you’re bummed because you wish you could have attended, you’re in luck. My fellow HubSpotter Katie Burke put together a recap of our five keynote presentations, complete with an interactive SlideShare that I’ve embedded below. Check out Katie’s post to hear what Seth Godin, Arianna Huffington, Nate Silver, Scott Harrison, Brian Halligan, and Dharmesh Shah spoke about at INBOUND this year. Originally published Aug 25, 2013 9:00:00 AM, updated October 20 2016 Inbound Marketing INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software2) Free Download: The 7 Elements of Context MarketingOn the heels of the announcement of our brand new Content Optimization System, we released an ebook all about delivering the right marketing messages to the right person at the right time … what we call context marketing. In the ebook, we’ll walk you through what context marketing actually means, give you examples of companies that are already using context marketing, and then explain how you can get started with it in your own marketing strategy. Download our ebook here to get the rundown on all things context marketing.3) Make Images for Social Media Images in Just a Few MinutesYou know visual content is hot on Facebook, but not all of us were born to be designers. Or have large budgets to hire one. So what’s a marketer to do?Lucky for us, there are some free templates that can help you design images for social media in just a few minutes. Earlier this week, we showed the step-by-step process for making social media images from free downloadable templates. Check out the post, download the templates, and you’ll be posting original images to social media in no time. 4) How to Increase Blog Email Subscribers by 128% in 3 MonthsDon’t you just love when you can make one little change to your marketing — but get huge results? That little change for us was the result of a “duh” moment — we added a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Here’s what it looks like:We were pretty pumped about this small change (and the big results it generated), so we had to share how to implement this on your own site if you’re using the new HubSpot COS. Check out the step-by-step guide to setting it up, and then watch your subscriber base skyrocket.5) What Is CRM?Sometimes you need to take a step back from your day-to-day job and get back to the basics. With your head down in projects and the inbound marketing industry flying by at a crazy pace, you’ve got to make sure you have a solid inbound foundation set. On Tuesday, we did just that by explaining what a CRM is on the blog. (Spoiler alert: The acronym does not stand for Crazy Red Monkey). So head over to the blog post to make sure you’ve got one of your marketing basics covered. And that’s it for this week’s HubSpot content roundup. What did you think? Let us know in the comments.Image credit: tallkev Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 10, 2017 6:00:00 AM, updated October 10 2017 Don’t forget to share this post! Topics: We all have different reasons for getting up every morning and doing what we do every day.So why is it that, on some days, it can feel harder than others to get up when your alarm goes off, do your workout, crush a work or school assignment, or make dinner for your family?Motivation (or a lack thereof) is usually behind why we do the things that we do.There are different types of motivation, and as it turns out, understanding why you are motivated to do the things that you do can help you keep yourself motivated — and can help you motivate others.Download our complete productivity guide here for more tips on improving your productivity at work.In this post, we’ll dive into the two types of motivation — intrinsic and extrinsic — to learn the differences between the types, the benefits of each, and how to use both types to inspire productivity.Definitions of Intrinsic and Extrinsic MotivationIntrinsic motivation involves doing something because it’s personally rewarding to you. Extrinsic motivation involves doing something because you want to earn a reward or avoid punishment.What Is Intrinsic Motivation?When you’re intrinsically motivated, your behavior is motivated by your internal desire to do something for its own sake — for example, your personal enjoyment of an activity, or your desire to learn a skill because you’re eager to learn.Examples of intrinsic motivation could include:Reading a book because you enjoy the storytellingExercising because you want to relieve stressCleaning your home because it helps you feel organizedWhat Is Extrinsic Motivation?When you’re extrinsically motivated, your behavior is motivated by an external factor pushing you to do something in hopes of earning a reward — or avoiding a less-than-positive outcome.Examples of extrinsic motivation could include:Reading a book to prepare for a testExercising to lose weightCleaning your home to prepare for visitors coming overIntrinsic and Extrinsic Motivation: What’s the Difference?At first glance, it might seem like it’s better to be intrinsically motivated than extrinsically motivated. After all, doesn’t it sound like it would be ideal if you didn’t need anyone — or anything — motivating you to accomplish tasks?But, alas, we don’t live in such a motivation-Utopia, and being extrinsically motivated doesn’t mean anything bad — extrinsic motivation is just the nature of being a human being sometimes.If you have a job, and you have to complete a project, you’re probably extrinsically motivated — by your manager’s praise or a potential raise or commission — even if you enjoy the project while you’re doing it. If you’re in school, you’re extrinsically motivated to learn a foreign language because you’re being graded on it — even if you enjoy practicing and studying it.So, intrinsic motivation is good, and extrinsic motivation is good. The key is to figure out why you — and your team — are motivated to do things, and encouraging both types of motivation.When Intrinsic Motivation Is BestResearch has shown that praise can help increase intrinsic motivation. Positive feedback that is “sincere,” “promotes autonomy,” and “conveys attainable standards” was found to promote intrinsic motivation in children.But on the other side of that coin, external rewards can decrease intrinsic motivation if they’re given too willy-nilly. When children received too much praise for completing minimal work or single tasks, their intrinsic motivation decreased.The odds are, if you’re reading this blog post, you’re not a child — although children are welcome subscribers here on the HubSpot Marketing Blog. But the principles of this study are still sound for adults.If you’re a people manager, be intentional with your praise and positive feedback. Make sure that it’s specific, empowering, and helps your direct reports understand your expectations and standards. But make sure you aren’t giving too much praise for work that’s less meaningful for your team, or they might lose intrinsic motivation.If you’re an individual contributor, tell your manager when their feedback is motivating — give them positive feedback, too. By providing positive feedback to your manager when they give you praise that keeps you motivated, you, in turn, will extrinsically motivate them to keep managing you successfully. (Meta, huh?)When Extrinsic Motivation Is BestExtrinsic rewards don’t just involve bribery (although bribery can work). In some cases, people may never be internally motivated to complete a task, and extrinsic motivation can be used to get the job done.In fact, extrinsic rewards can promote interest in a task or skill a person didn’t previously have any interest in. Rewards like praise, commissions, bonuses, or prizes and awards can also motivate people to learn new skills or provide tangible feedback beyond just verbal praise or admonishment.But tread carefully with extrinsic rewards: Studies have shown that offering too many rewards for behaviors and activities that people are already intrinsically motivated to do can actually decrease that person’s intrinsic motivation — by way of the overjustification effect.In these cases, offering rewards for activities the person already finds rewarding can make a personally enjoyable activity seem like work — which could kill their motivation to keep doing it.If you’re a people manager, use extrinsic rewards sparingly to motivate your team to take on new responsibilities or achieve lofty goals. Bonuses, commissions, recognition prizes, and promotions can be an effective way to motivate or reward your team for learning new skills, taking on new challenges, or hitting a quarterly goal. But make sure you’re giving your team members the time and resources to explore skills and projects they’re already excited about independently — without making them a part of their regular responsibilities, which could demotivate them.If you’re an individual contributor, work for the rewards you want, but don’t over-exhaust yourself in the pursuit of extrinsic prizes. Make sure you’re taking time, in your job or in your personal life, to explore activities that you enjoy just for the sake of doing them, to keep yourself balanced. Productivity
Out of favour India batsman Murali Vijay will play for English side Somerset in the final three Specsavers County Championship matches of the season, the club announced on Monday.”Somerset County Cricket Club are pleased to be able to announce that Murali Vijay will be joining the Club as our overseas player for the final three Specsavers County Championship matches of the season,” the club said on its website.Vijay replaced Azhar Ali who was recalled by Pakistan earlier this month.The 35-year-old Indian has played 61 Tests, scoring 3982 runs at an average of 38.28 with a top score of 167. His First Class career encompasses 131 matches in which he has scored 9116 runs at an average of 42.79 with a top score of 266.He featured in three Specsavers County Championship matches for Essex last season, scoring over 320 runs at an average of 64.60.After signing for the Club, Vijay said: “I am excited about the challenge of trying to help Somerset push for the County Championship. Somerset have an excellent reputation and I am looking forward to being a part of what they are trying to achieve.”Somerset CCC Director of Cricket Andy Hurry said: “We are delighted to have been able to secure the services of such a high-quality player for the remainder of the County Championship. To have signed a player of his class and ability at this stage of the season is a real coup.”He has experience of English conditions, having played in the Championship for Essex last year, and that was extremely important to us when it came to selecting a replacement for Azhar.advertisement
The Sushant Singh Rajput and Shraddha Kapoor film, Chhichhore, is slowly and steadly climbing high on the box office numbers. Released on September 6, the campus drama is the second directorial venture for Dangal director Nitesh Tiwari.After a slow start at the box office with opening day collection of Rs 7.32 crore, Chhichhore minted Rs 12.25 crore and Rs 16.41 crore on opening Saturday and Sunday respectively. On Monday, it earned Rs 8.10 crore taking the total collection to Rs 44.08 crore. As per the expectations, the film crossed Rs 50-crore mark on Tuesday as it was a holiday for Muharram. Chhichhore minted Rs 10.05 crore on the 4th day. Wednesday is also going to be beneficial for the campus drama because of Onam holiday.#Chhichhore is unstoppable… Biz shoots up on Day 5 [Tue], with the holiday giving it that extra push… Also, Day 5 [Tue] is higher than Day 1 [Fri] and 4 [Mon]… Fri 7.32 cr, Sat 12.25 cr, Sun 16.41 cr, Mon 8.10 cr, Tue 10.05 cr. Total: 54.13 cr. #India biz.taran adarsh (@taran_adarsh) September 11, 2019Watch Chhichhore trailer here:Directed by an IIT Bombay graduate, Nitesh Tiwari, Chhichhore is set in an engineering college where seven friends meet and create memories for life. They participate in an inter-college sports championship and bond well during the process. The friends, played by Sushant Singh Rajput, Shraddha Kapoor, Varun Sharma, Tahir Raj Bhasin, Naveen Polishetty, Saharsh Kumar Shukla and Tushar Pandey, call themselves ‘Losers’ and come out as winners in friendship.Chhichhore is being sold as a film which will make you nostalgic about your good old college days and to some extent it succeeds in doing so. College friends getting busy in their work and personal life to reunite one day and recall the old times may remind you of your own story. The film can be said a failed amalgamation of hit classics 3 Idiots and Jo Jeeta Wohi Sikandar. Chhichhore is filled with some out-of-the-box and some clichéd punchlines which will transport you to your college life with your ‘kamine’ friends.CHHICHHORE MOVIE REVIEW:But despite mixed reviews from critics the film is doing good at the box office, which proves that the nostalgia factor is working. About the performance by the actors, IndiaToday.in’s Vibha Maru writes, “College dramas like these require strong performances, with the story needing the lead actors help propel the film. But in Chhichhore, Sushant and Shraddha will leave you hanging. It’s the film’s supporting cast, a shoutout to Varun Sharma, that carries the burden of the entire film on their shoulders.”Chhichhore is definitely a great watch with family for these holidays.ALSO READ | Chhichhore box office collection Day 4: Sushant Singh Rajput film is here to stayALSO READ | Chhichhore Movie Review: Sushant Singh Rajput and Shraddha Kapoor film is no 3 IdiotsALSO READ | Chhichhore review by Varun Dhawan: What an amazing film with a beautiful messageALSO WATCH | Sushant Singh Rajput felt cheated at engineering college because there were no girls
Want more insight on how online giving is growing? Stay tuned! In February, we’ll release our Digital Giving Index, which will take a closer look at online giving trends. We’ll share where, how, and how much donors gave across our digital channels in 2014. How did your year-end fundraising campaigns perform? Chime in with your experiences in the comments and let us know what you plan to build on—or change—in 2015! It’s no secret that year-end giving is an important source of donation dollars for most nonprofits. Last year was no exception and we saw a lot of “generous procrastinators” giving big online in December 2014. When we looked at organizations who received donations on the Network for Good platform in both December 2013 and December 2014, we saw an 18% increase in total donation volume year over year. A few other important notes about year-end giving results:The total number of donations also grew year over year. In December 2014, 22% more donations were made to charities through Network for Good compared to December 2013.As expected, #GivingTuesday was a big driver of December donations on the Network for Good platform in 2014, with over $4.5M raised on December 2. This represented a 148% increase over total donation volume on #GivingTuesday 2013.December giving also accounted for 30% of all online donations made to nonprofits through Network for Good in 2014, with 10% of all annual giving happening on the last three days of the year. This stat has remained consistent for the last 5 years, underscoring the significance of year-end giving on overall fundraising results.The average gift size for the month of December also increased by 6.5% compared to 2013.
Posted on January 7, 2015February 6, 2015Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Young mother and child,India.The International Development Design Summit (IDDS) is an intense, hands-on design experience that brings together people from all walks of life to co-create low cost technologies that improve the livelihoods of people living in poverty. Coming to India in July 2015, IDDS Aarogyam is a four-week summit that will focus on designing low-cost technologies that address global health challenges in remote and resource-poor settings. Hosted by HIVE—a nonprofit organization in Chennai, India that focuses on providing a space for innovations to come to life and thrive—the summit will be a one-stop shop for all innovators – giving them access to knowledge, expert advice and market information & networks.With expert instruction by Zubaida Bai, founder of ayzh, and prominent instructors from MIT’s Design Lab, summit participants will learn about the collaborative design process and work closely with local communities to be able to develop contextually relevant solutions that can be deployed to strengthen the healthcare system and empower the various stakeholders in the process. Participants will also create prototypes and business models designed specifically to support the creation of inclusive healthcare solutions in the communities where the summit is organized. However, the intention is that the models will have the potential to be replicated and scaled up across geographies that need access to quality healthcare.Quality healthcare, especially in rural India, is inaccessible to the masses due to weaknesses in accessibility, health systems, and human resources. This leads to 700 million people without any access to specialized care and one million deaths every year. IDDS Aarogyam aims to facilitate holistic healthcare solutions that meet people where they are and acknowledge their status, aspirations and dignity by bringing together a global and specialized mix of participants who undergo intensive modules that nurture co-creation to create practical technologies that improve the quality of healthcare services and render it accessible to the masses in resource-poor settings.Who will be thereThe intense, hands on summit will bring together frontline community representatives and members from the host town, health workers, midwives, students, business leaders, engineers and designers from across the globe who will be engaged in an intensive ecosystem of learning and development working closely with local communities to be able to develop contextually relevant solutions that can be deployed to strengthen the healthcare system and empower the various stakeholders in the process.Apply to participateWe are looking to bring together a mix of 45 participants who have the following characteristics:Expertise or a background in public health, engineering, design, business, government, or local community vocations (farmers, mothers, welders, mechanics, etc.)Enjoy creating things with their hands and believe they can solve problemsShow passion and enthusiasm for improving livelihoods with technology, even if they are not a technologistHave a strong likelihood to continue working on their project and/or another IDIN activity after the summitExcellent team playersRepresent a diversity of nationalities, cultures, ages, genders, professions, interests, and backgroundsStandard application criteriaApplicants must complete an application by 5 pm EST on January 20, 2015 – no late or incomplete applications will be reviewedApplicants must be 18 years of age to applyApplicants must be able to attend the entire summit: July 6,2015 – August 1, 2015Apply online or print and mail an applicationScholarshipsA limited number of scholarships to attend the summit are available. These will cover the cost of travel and stay during the summit and will be offered based on financial need of the applicant. Please apply here on or before 20th of January 2015.Questions?Visit the IDDS Aarogyam website to learn more details about participating in the event.For any additional questions, contact the lead organizer, Habib Anwar, by email or phone.email: firstname.lastname@example.org | INDIA: +91 74011 76711 | USA: +1 617 949 1057 ShareEmailPrint To learn more, read: < Young mother and child>©<2009>< Steve Evans> used under a Creative Commons Attribution license:< https://creativecommons.org/licenses/by-nc/2.0/>Share this: