Goa govt. to limit number of casinos

first_imgPANAJI: Chief Minister Manohar Parrikar on Monday declared in the State Legislative Assembly that a new policy would soon cap the number of casinos in a particular area, and that Goan residents would be banned from visiting the gaming areas.Giving an outline of his proposed casino policy, which will be finalised before the next session, Mr. Parrikar told the Assembly that all five offshore casinos currently operating in the Mandovi river would be forced to relocate to land over the next three years. He was replying to queries during a discussion on the 2017-18 State budget. “The Act will have a power to ensure that no Goan can visit casinos. The government will have powers to limit casinos in a particular area. The sixth casino will never enter Mandovi. We are capping it, under this Act, at five,” Mr. Parrikar said, during his nearly one-and-a-half-hour-long address in the ongoing monsoon session.Saying that a casino is as much a vice as liquor, Mr. Parrikar said he too was as opposed to the casino industry as the Opposition legislators, but was forced to allow them to operate because several stakeholders had invested money in vessels. He also blamed the Congress for “creating a fait accompli” on the issue. “We definitely opposed casinos. We also assured that we will cancel licences because that time there were no ships. When any person invests money, a State has a responsibility for continuity, right or wrong,” he said justifying continuation of offshore casinos by BJP governments over the years. He said the policy would ensure that the casinos would relocate from the river to an onshore “entertainment zone”.last_img read more

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Sea otter teeth more than twice as tough as ours

first_imgSea otters, which often dine on clams, crabs, and other shelled creatures, have unusually chip-resistant teeth, a new study suggests. Lab tests show that the enamel coating the teeth of sea otters (Enhydra lutris, shown) is up to two-and-a-half times tougher than human tooth enamel, thanks largely to the enamel’s microstructure. In all mammal enamel, the tiny crystals of calcium phosphate that give the tooth’s surface its hardness are separated by thin layers of protein-rich gel that help prevent cracks from propagating. In human enamel, there are about 14 of these crack-arresting layers per millimeter of tissue, but sea otter enamel has about 19 such layers per millimeter—an increase that substantially boosts the surface toughness of the teeth. Interestingly, the researchers report online today in Biology Letters, previous studies have found that the early hominin, or member of the human family, Paranthropus boisei—which lived in Africa between 1.2 million and 2.3 million years ago and has been nicknamed “Nutcracker Man” due to its large, thick-enameled molars—also had about 19 of these crack-arresting layers of protein gel per millimeter of enamel. That spacing suggests that P. boisei’s teeth may have been more chip-resistant than scientists have previously recognized, which may in turn revamp notions about the diet of these early humans.last_img read more

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Rashid Khan takes seven wickets for Afghanistan in ODI against Windies

first_imgAfghanistan teenage leg-spinner Rashid Khan recorded the fourth best bowling figures in one-day international history, taking seven for 18 as the visitors thrashed West Indies by 63 runs in St Lucia on Friday.Rashid wasted no time weaving his magic, picking up wickets with his first two balls, Jason Mohammed edging to first slip before Roston Chase was deceived by a googly and trapped plum leg before for a golden duck.The 18-year-old from Nangarhar then delivered an encore in his next over, sending two more West Indies batsmen packing with consecutive balls as the home team collapsed to 70 for six wickets.Sri Lanka paceman Chaminda Vaas is the only bowler to take more than seven wickets in an ODI. He took eight for 19 against Zimbabwe in 2001.West Indies eventually were dismissed for 149 after 44.4 overs, after Afghanistan had compiled 212 for six from their 50 overs.Javed Ahmadi top scored for Afghanistan with 81, but the night belonged to Rashid, who dedicated his Man of the Match award to the victims of the recent Kabul bomb blast.”We’re trying our best to bring back smiles and happiness in whatever way we can,” he said.The Afghanistan victory comes on the heels of three straight Twenty20 losses to West Indies.Friday’s contest was the first of a three-match ODI series between the teams. The second game is on Sunday at the same venue.last_img read more

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Japan: The Cashful Society

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

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Pay off student loans or invest more?

first_img Post navigation Succumbing to Peer PressureWhen I was in high school, I heard a lot of lectures about peer pressure. Teachers told us not to do things just because the “cool kids” were doing it. They’d tell us to avoid alcohol and drugs and stick to our own values.Unfortunately, no one explained how your peers could pressure you to spend more money. I can recount dozens of instances where I didn’t want to go out for dinner or go shopping, but gave in because my friends were doing it.It’s so tempting to live the good life in college, putting off the stress of adult life until after graduation, but it’s also important to learn how to say no and think about long-term consequences. You can always strike a balance between having fun and staying on top of your responsibilities. Slipping up while in college is basically a rite of passage. I made so many mistakes at Indiana University – many of which I would never admit publicly – that reminiscing on my college years comes with a heavy dose of embarrassment.Thankfully, most mistakes made while at university are temporary. They may have short-term consequences, but drinking tickets and dorm infractions don’t tend to follow you into adult life. Financial mistakes, on the other hand, can be a little stickier.College may seem like a safe little bubble, but money is still money. The cash you blow on parties and takeout doesn’t magically get reimbursed once you earn a diploma. Beyond that, the bad habits you develop during these crucial years can haunt you for decades to come. Trust me – I’ve been there.Here are some of the biggest mistakes I made in college, and how you can avoid them.Not Keeping a BudgetMy forays into budgeting as a college student usually fizzled out. Like a New Year’s resolution, I’d make a firm commitment and then give up after a few weeks.When I was a second-semester senior, I decided to finally buckle down and stick to a budget. Graduation was fast approaching and I knew I hadn’t been handling my money responsibly. It was time to get serious about budgeting before I entered the real world.At first it was really hard. I wasn’t used to depriving myself, and seeing how much I was wasting on eating out and buying new clothes was a hard pill to swallow. It wasn’t until I started my first real job after college that I finally got the hang of budgeting – but it took a lot of trial and error.If you’re interested in starting a budget, set up a Mint account and try tracking your expenses for a few weeks. Knowing where your money is going could be enough to change your behavior and establish better spending habits.Not Making Loan Payments While in SchoolDid you know you can start paying off your student loans while you’re still in school? Yeah, I didn’t either.When I was in college, I was certain I’d find a well-paying job after graduation. My loan balance was filed under the “worry about it later” category. It wasn’t until much later that I learned a hard truth – if I had paid just $50 a month, I could have saved hundreds in accrued interest.Start paying back those loans as soon as possible, even if you can only afford ten bucks a month. You’ll still make a dent in the total balance, and the solid repayment habits you develop in college will pay dividends when life gets crazy after graduation.Not Researching My Student LoansI knew while applying to college that I’d have to subsidize my tuition with student loans. Before I made my decision, my parents told me to pick an affordable school where I wouldn’t need to borrow more money than I expected to earn in my first year out of school.I wanted to be a journalist, and the average starting salary for a reporter was around $26,000 a year. I planned to take out $24,000 total, so I felt good borrowing slightly less than my future salary.That was the only research I did into my student loans. I didn’t examine what my monthly payments would be or what it would be like to actually live on $30,000 a year while repaying my balance.When I graduated, I got a job making $28,000 a year and was shocked when my first student loan payment came due. The minimum payment was $350 – or 20% of my take-home pay.  After rent, utilities, groceries, gas and loans, I had little left over to save for retirement, travel or spend on hobbies.If you’re not sure how much money you’ve borrowed, it’s time to take a closer look. I had so many friends in college who had no idea how much they were taking out. A few years ago, my alma mater, Indiana University, started sending out annual letters to current students showing them how much they’d pay every month. The result? Borrowing dropped 16%.Talk to your financial aid office about your loans and see if you can take out less next year. If you’re using loans for living expenses, consider getting a part-time job to cover those instead. The less you borrow now, the less you’ll have to repay down the line. Not Applying for More ScholarshipsStudents usually assume the only time to apply for scholarships is before they start college. The thing is, there are plenty of scholarships available for current students. While I applied for a couple scholarships during my time in school, I didn’t take the applications seriously.I told myself applying for scholarships was a waste of time. “What’s the point,” I’d think. “I probably won’t get it.”That line of thinking probably cost me thousands of dollars, and it wasn’t until I was repaying my loans that I realized how much money I’d left on the table. If it seems like a hassle to apply for a $500 scholarship, consider how long it would take you to earn that amount in the real world.Avoiding CreditOne of the biggest mistakes a college student can do is not track their credit history. A credit report is like a financial grade that lenders, landlords and sometimes even employers use to gauge your creditworthiness. If you have a low credit score or no credit, you probably won’t qualify for an apartment by yourself and will need a cosigner.Thankfully, I didn’t have to worry too much about my credit while I was in college. My parents made me an authorized user on their credit cards, so while I was attending class and partying on the weekends my credit history was slowly growing.If you don’t have a credit card right now, and you think your parents could be in a position to help, ask your parents if you can become an authorized user on their card or ask them to cosign on a student credit card.Using a credit card to improve your credit history is simple if you have great self control. Pay a couple small bills with your card every month and then pay the balance in full once the monthly statement posts. Doing so regularly can give you a huge leg up after graduation.But do remember a credit limit is not “free money” and should be looked at as a tool for your financial health. A credit card only has benefits if you pay it off in full every month, carrying over debt could be problematic for your financial future. This blog post does not constitute, and should not be considered a substitute for legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedThe 4 Biggest Budget Surprises for New College GradsMay 24, 2018In “Budgeting”5 Investing Mistakes and How to Avoid ThemJanuary 3, 2019In “Investing Advice”529 Plan: 6 Ways Parents Can Save More Money for Their Kid’s CollegeAugust 27, 2019In “Family Finances” last_img read more

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The Art of the List: 5 Keys to Building Your Database (Video)

first_imgThis guest post is written by David Siteman Garland, the founder/host of Download the free kit Learn how to generate more inbound leads using SEO, blogging, and social media. SEO strategy Let’s assume you are taking advantage of all the great Justin See Inbound Lead Generation Kit for tips and tricks to drive more leads and business to your site. . You are making connections and bringing in visitors from Facebook and Twitter. Your There is often only a slight difference between someone entering their email address to subscribe and someone clicking away from your site, never to come back. In this video, you’ll learn 5 keys to boost your subscriber base and create a killer list to boost your business. Originally published Feb 26, 2010 11:30:00 AM, updated October 20 2016 is top notch. Your blog is booming (or sizzling…or waiting to sizzle). That is all fantastic, but how do you turn traffic into subscribers that you have permission to stay in contact with?center_img Photo Credit: hub of amazing content Ah, your email list: precious gold for inbound marketers, especially if you are looking to continually bring current clients (and hopefully future clients), customers and fans to your website. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack (If not, what are you waiting for?!). Your website is a The Rise To The Top inbound marketing tactics Topics: Keyword Optimization . The Rise To The Top is the #1 non-boring resource for building your business smarter, faster, cheaper, which features a daily Web show for entrepreneurs.last_img read more

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9 Ways to Completely Sabotage Your Global SEO Strategy

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 11, 2012 3:00:00 AM, updated February 01 2017 We all know there are many different strategies and tactics that can factor into generating more traffic to your website. And there are even more to consider if your business targets an audience that spans multiple countries, because you’ll need to create a global SEO strategy for your website, too!But going global can be a daunting task, and you may not know where to start. That’s why we’ve created an international SEO guide compiling all the best tips international marketers should know. That being said, it’s also important to know about the biggest global SEO mistakes international marketers typically make so you know to avoid them. So without further ado, here are the 9 worst ways to do global SEO:1. Translate All Your Content Using Google TranslateWant to make your website sound like a complete idiot and undermine your company’s credibility to an international audience? Just take all the content on your main website, run it through Google Translate, and paste that into your foreign language site. It will sound totally Google Translated — in other words, robotic, unnatural, and in many cases, completely nonsensical — to anyone who speaks the language natively. Want to avoid sounding like an idiot? Get help from someone who is fluent in the language you’re creating content for.2. Avoid Language- or Country-Specific Sites for Fear of Duplicate ContentYou might have avoided setting up a .co.uk counterpart for your .com site for fear of Google deeming this as “duplicate content,” since there’s not much of a language difference. However, Google now supports using the rel=“canonical” link element across different domains. This means you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign language translations to be duplicate content. But keep in mind that it is something to consider for multiple locale sites in the same language.3. Neglect Your Google Webmaster SettingsAccording to Trimark Solutions, many webmasters will simply keep one single sitemap for their entire website, which is not nearly as efficient to maintain and update. Google Webmaster tools allows you to submit multiple sitemaps, so you can submit one for each country or region you are targeting. Note that this is only necessary if you’re using subdirectories for each of your locale sites.In Google Webmaster tools, you can also geographically target certain websites or sections of your website to certain locations. You can find these settings by logging into your Webmaster Tools account, looking under ‘Site Configuration,’ and changing your geographic targeting in the ‘Settings’ tab.4. Assume One Keyword List Will Work for All CountriesIf you create one keyword list and assume it will serve your SEO purposes across all the countries you target, you definitely won’t be targeting your audience in those countries effectively. Different keywords may cater to different audiences depending on location, so as an international marketer, you need to identify which keywords are most popular in each country you’re targeting, and optimize the pages on that country’s section of your website accordingly. In addition, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally. To help you identify international keywords for your global SEO strategy, the advanced option in Google’s free Keyword Tool enables you to choose keywords by country and/or language. Just enter one of your keywords, choose the language and/or country(ies) you wish to target, and Google will provide you with a list of keyword ideas and their associated monthly search volume.5. Make Your Different Locale Sites Hard to FindEven if you’re taking all measures possible to send website visitors to the right domain or website section, such as auto-detecting their location and redirecting them to the right web page, there will be people who are traveling, or simply slip through the cracks and end up on your main .com. So make sure your different locale sites are easy to find. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site/website section. You can also add links to each country or language site in your sitewide footer.6. Add Multiple Languages to a Single Web PageGenerally speaking, you shouldn’t mix languages on the same web page. You might think that doing this will help your website visitors understand that your website caters to them even though your company is based in another country, but in reality, it will not help your website’s overall user experience. You’ll only be making your page confusing to sift through, as your visitors might not understand the content at the top of the page, leading them to immediately click the back button. Instead, refer back to #5, and use your website’s top navigation or footer to link to sections on your site dedicated solely to that country/language.7. Build Inbound Links Only to Your Main HomepageGenerating inbound links is one of the most important elements of SEO, no matter what countries you’re catering to. The more inbound links you have from external websites, the better your site will rank, and the more visibility it will have in search engines. However, when you guest blog or request inbound links, make sure your homepage isn’t the only page getting linked to. You should aim to increase inbound links to each of your locale sites from sites of the same country. In other words, get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc.8) Make Cultural AssumptionsAs you’re designing your website, you might think your sleek white layout will have a positive connotation for website visitors around the world. After all, in most of Europe and the Americas, white is associated with purity and marriage. But did you know that in Japan, China, and parts of Africa, white is traditionally the color of mourning? The same cultural assumptions might hinder your SEO strategy. If your business targets customers in countries foreign to yours, learn about the different countries’ cultures to understand what appeals to them versus people in your country.9) Forget to Take Local Competition Into AccountIf you’re located at your primary headquarters, you know who your local competitors are. But when doing global SEO research, don’t forget that your competitors in different regions may be different. Just because you’re an international business, doesn’t mean that all businesses abroad are also global. In other words, there might be some competition that you don’t even know about yet! Take that into consideration when you’re identifying keywords to target in each country so you can compete for search engine ranking positions local searchers may be using to find products and services like yours.Do you have anything to add to the list? Add your #10 in the comments below! SEO Strategylast_img read more

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Feel Like You’re Fighting With Your Keywords? 7 Ways to Win

first_imgAs the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords.However, we’ve been doing this keyword rotation long enough now that we got to a point where it felt like we were fighting the keywords. We were having trouble coming up with original angles, and quickly becoming impatient with the content creation process. It just feels likes we’ve been there, done that, you know?Since I have the privilege of reading and editing each and every blog article that we post, I’ve recognized patterns during these last 9 months about how our staff members brainstorm ideas, create headlines, and use the keywords — and how sometimes our crazy ideas actually turn into great blog posts! So I thought I’d share some of the strategies we use when it feels like the well of ideas for important keywords is running dry. I hope one of these strategies will help you, too.1) Become the Super ResearcherThe Super Researcher just can’t get enough. They could sit all day and research (and if they aren’t careful, they will). The Super Researcher is very detail oriented and it’s important to them to provide some real meat in their blog posts, not just fluffy samples. They do this by researching, reading, and clicking on just about anything that looks interesting.The thing is, the Super Researcher actually does have a sort of superpower when it comes to research. They’re able to find some of the most random — yet interesting and relevant — articles and find original tie-ins to something seemingly unrelated. Like the article our staff member wrote on baby boomers and social media.If you like researching, try this approach to research, read, and relate it to your keyword.2) Become the New AnglerThe New Angler sees things differently. They can take a keyword phrase that has been done over and over again and totally rock it to appeal to a different business persona.For example, one of our keyword phrases has been “what makes a good website.” Instead of focusing on a different aspect of what DOES make a good website, the New Angler might do something like this: “What Makes an Otherwise Good Website Completely Useless.” Totally made a 180 with the keyword.I love this because I’m so not a New Angler — so I love it when I see it. If you’re stuck on how to use your keyword, try looking at it in a negative light “what not to do…” or “5 elements you’re missing.” It might spark an idea.3) Become the Case StudierThe Case Studier sees how things work together. If an individual or company has done something right — or wrong for that matter — recognize it and talk about how it relates to your keyword.The same is true for your own company, too. If you have a client or have performed a service that you think is exceptionally noteworthy — write about it in an educational manner (not a promotional one).Here’s an example of how to use a keyword phrase and relate it to a case study: We used the phrase “why is social media important” and wrote a blog post about WestJet and how its recent Christmas Miracle video went viral with the help of social media. Check it out to see an example of this technique in action.4) Become the NewsjackerFirst of all, if you’re unfamiliar with newsjacking, here’s an article that’ll get you caught up to speed.Now, this type of keyword strategy probably isn’t the best because it’s kind of dependent on what news is out there — but when it works. it works like a charm, and is one of the best ways to add a fresh perspective to a seemingly tired keyword phrase. So jump on that bandwagon!The Newsjacker is skilled at using their knack for always knowing what’s going on, and applying it to their keyword. If Facebook just announced a new feature called “Promoted Posts,” for instance, use that to talk about how it can help you with lead generation techniques for your business. (Did you guess that “lead generation techniques” was the keyword?)5) Become the Life LessonerThe Life Lessoner does just that — uses things they’ve learned or experiences they’ve had, and writes about it.Write what you know. It’s a good place to start. The Life Lessoner is honest, sometimes sentimental, and knows themselves well enough to be able to use a keyword phrase and relate it to a piece of their life. It can be as simple as talking about an experience with a client that taught you to view a situation differently, or as “out there” as relating the public transit in Boston at Inbound to what makes a good website. (And it worked. Take a look here.)6) Become the Out-of-the-Box ThinkerThe Out-of-the-Box Thinker isn’t afraid to try new ideas. They might just work! And … they might also suck. But you won’t know until you try.One way to think outside the box when writing content is rethinking the format that content appears in. For instance, if you’re used to writing how-to and list posts, perhaps you should try creating those posts in the form of a video, a piece of static visual content, or even a list of memes. Even if the idea seems a little too bizarre, remember that you can rebound quickly from a poorly performing piece of content … just write something else!7) Become the Whatever Comes to MinderI didn’t reveal the name of each lovely co-worker I identify with each keywording style above — I thought it would be fun for them to try and figure it out — but I will say that the “Whatever Comes to Minder” is me.I get my writing inspiration from the strangest places sometimes. For instance, I had a toenail fungus keyword looming over my head. It’s for a podiatrist client, and while reading The Foot Book by Dr. Seuss to my one year old daughter, I was inspired to write a blog offering foot care tips from a podiatrist and Dr. Seuss. The client enjoyed it, and maybe even more importantly, I enjoyed writing it.Another example … one day I was driving in my car and the song “More than Words” by Extreme came on, and it gave me the idea to write about how your blog is more than words; you know, all that other stuff Google cares about like conversion rates, social shares, etc. The Whatever Comes to Minder will have something totally random just pop into their mind and wonder if they could use a keyword and create a blog out of it. If this happens to you, don’t brush this off. Just write it down because I’m willing to bet you’ll think of some inspiring ways to create excellent, keyword-friendly content.Hopefully one or all of the strategies we use at Half a Bubble Out helped you. When you feel like you’re fighting your keyword, talk to those around you and relate your keyword to the world around you. Every good fighter has a team that surrounds them. Use yours to get your keyword fight on. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 6, 2014 2:00:00 PM, updated February 01 2017 Keyword Optimizationlast_img read more

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What Social Selling Isn’t

first_img Originally published Feb 11, 2015 12:00:00 PM, updated February 01 2017 Social Selling This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding.Sales reps and leaders eager to embrace the next generation of selling tactics often jump in with both feet. While this enthusiasm is great, sometimes they dive in before they understand what social selling really is, or what they’re trying to achieve. This is a recipe for disaster.So instead of another piece listing the benefits of social selling and the results that can be reaped through social selling tactics, I thought I’d combat some of the hype by writing on what social selling isn’t. Then business leaders can go in with a clear understanding of what they’re getting into — and what they’re not.Social selling isn’t outsourcing to Marketing.Social selling is about curating and sharing content. Since content is generally Marketing’s job, some companies think social selling falls under their jurisdiction. Wrong. How can salespeople connect with their buyers through social and become known as thought leaders when they’re not actually doing the work themselves?Social selling isn’t about automation.Setting up salespeople’s social accounts so the same piece of content is shared at the exact same time looks inauthentic and fake. Don’t do it.Social selling isn’t a one-time event.You can’t just share one article or favorite one buyer’s tweet and then be done with it. Social selling is a continuous journey. Salespeople must commit to infusing social media into their daily routines for social activity to have an impact on revenue.Social selling isn’t immediate.Don’t expect to see major results after one week. Social selling is a marathon, not a sprint.Social selling isn’t about selling.If you’re using the same hard sales tactics on social that you’ve always used, you’re doing it wrong. LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. Social selling is about nurturing relationships over time. Connect with and socially surround your buyers.Social selling isn’t modern trickery.If done right, it’s about creating genuine relationships with people. Nothing tricky or underhanded about that.Social selling isn’t the new channel for spam.If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. Spam — regardless if it’s sent through email or social channels — is still spam. That’s just #SocialStupid.Social selling isn’t cold calling.It’s way more fun than that.Social selling isn’t about sharing as much content as you can.Nobody likes someone who won’t shut up, and it’s the same on social media. Social selling is just as much (if not more) about listening to buyers to discover their interests as it is about becoming an effective content curator and thought leader.Social selling isn’t replacing face-to-face interaction.In person meetings will never die in sales. But modern salespeople should strive to be in all the places their buyers are. And that includes social media as well as trade shows.Social selling isn’t magic.If your company has a lackluster product or service, social selling isn’t going to change that. Don’t expect it to.Social selling isn’t stalking.Don’t favorite, retweet, share, or comment on every single post someone puts out. That’s just creepy. Show a sustained interest without crossing the line into stalker territory.Social selling doesn’t replace phone and email outreach.It’s strictly additive.Social selling isn’t about media.Getting involved on a social platform for the sake of being seen on the platform doesn’t make sense. Don’t forget the “social” in social selling — networking and connecting with people should be the crux of your strategy.Social selling isn’t right for everyone.If your buyers aren’t on social, I’m not sure why you would need to be there. Be where your buyers are — whether that’s on social media platforms or groups, or somewhere else entirely. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

first_img SEO and Social Media Topics: Originally published Feb 25, 2015 6:00:00 AM, updated July 28 2017 Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network’s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter’s data stream. Now, nearly four years later, the gang’s back together. Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted.How should a marketer to react to this news? In this post, I will focus on how you can benefit from the new deal between Google and Twitter. You will need to be active on Twitter to obtain these benefits, but I will include some tips for those of you who are just getting started — you can still benefit from this development if you’re doing the right things. The good news is that it will take some time for Google to implement changes based on the new data they will be getting from Twitter, so you have some time to get ready. But the sooner you get started, the better.So let’s dive into what the deal actually is and learn how you can take advantage of it.What’s the Deal With This New Deal?Basically, this deal gives Google real-time access to tweets via a data feed, commonly called the Twitter Firehose. While the agreement seems to be in effect already, the two companies are saying only that it will take effect in Google Search sometime in the first half of 2015. The reason it will take some time to implement is that Twitter needs to figure out how to prep the data for Google, and Google needs to look at this data stream and decide what they want to do with it. However, one thing we know they will do is increase the number of tweets that they are indexing. What that means is that your tweets could start showing up in the search results.Google actually does show some tweets in its search results today, but it’s only a very small portion of what’s on Twitter. My company, Stone Temple Consulting, recently did a study of 133,000 tweets to see how Google indexes tweets, and what we found is that Google indexes less than 8% of all the tweets we tested.That’s not a high level of indexation at all. To make matters worse, it also appears that Google is quite slow to index tweets, as you can see in the chart below:Currently, that means tweets have little chance of getting indexed. In fact, the people whose tweets were most likely to be indexed, according to our study, had much higher than average followings. For people who are just starting out on Twitter, chances are that the indexation rate is near zero.The new deal between Google and Twitter may well change all that. It’s hard to predict just how many more tweets Google will index, but you can count on it being a significant change — otherwise doing this deal makes no sense for Google.As a result, you may have an opportunity to use Twitter to increase your presence in Google’s SERPs. However, remember that Google will need a few months to implement changes to leverage the Twitter data feed, so don’t expect instant results.How Will Google Choose Which Tweets to Index?Google has made no statements about what their plans are, so we don’t know for sure. But, based on their history, we figure that Google is going to work hard to find the tweets that offer the most value to their audience. They will also most likely implement strong anti-spam measures.While the new Twitter data feed will be valuable to them, frankly, it’s an add-on. They will be conservative in what they allow into the results, and they will only include things that they have a very high degree of confidence are not spam.As a consequence of that, trying to game this new arrangement will likely be very difficult to do. Google is going to look for signals that certain tweets have greater value. Here are the types of signals that could be available to them:Links from third party web sites to the tweets. (This signal is already available to them today.)Links from third party web sites to a user’s profile. (This signal is already available to them today.)How many times a tweet is retweeted, and by whom. They may get this info directly from Twitter, or they may use their own means to determine it. (This will be new data for them.)How many times a tweet is favorited, and by whom. They may get this info directly from Twitter, or they may use their own means to determine it. (This will be new data for them.)I don’t see how this deal makes sense for Google unless they get the info on points 3 and 4 above, or at least number 3. This would mean that Google can use retweet data, and the knowledge of who is performing the RTs to determine which tweets have the most value. This is the source of where I see significant potential value for companies and publishers.Maximize your engagement on Twitter, and you are sending out signals that your tweeted content is valuable. So how do you get more engagement?How Should You Maximize Engagement on Twitter?This was the subject of another study my company did recently on Twitter engagement. This particular study focused on what factors within your Twitter content cause increases in retweets and favorites. By far the most significant factor was the use of images in your tweets:Here you can see that your chances of getting at least one retweet are more than doubled for most low and moderate social authority accounts. That’s quite a significant difference. Our data also showed that you can also get five to nine times as many total retweets by including images. That’s a big deal!Other factors that matter, though not quite as much as images, were the use of hashtags and implementing longer tweets. Factors that mattered less were time of day, including links to content off of Twitter, or mentions of others.While the above info can definitely help you optimize your own presence, you can’t forget the importance of developing relationships on Twitter. Focusing on key friendships and relationships with influencers is a big key to success, especially if your presence on the platform is not currently that strong. Imagine someone with a highly influential account retweeting your most important content. This could be gold for you, as it can make Google aware of the content very quickly. The influencer’s tweet with the link to your content may appear in search results and help expose it to much wider audiences. Of course, this may also result in more links to your content as well.Even if Google does not get information in the Twitter data feed that allows it to understand who is retweeting whom, Google could still use link data to better understand whose profiles are most important. Then, they can place more value on their tweets, and place them within their index, driving traffic and exposure to that tweet. If it contains a link to your content, your traffic and exposure could go up.SummaryWill this fundamentally alter the digital landscape? No, but it does mean that a strong presence on Twitter will have more value than it did before. To capitalize on this shift, do the following:Increase your time invested in Twitter.Create engaging content that people will want to retweet and favorite.Build relationships with others who will help amplify your content.Make sure to build relationships with influencers whose tweets are more likely to get indexed by Google.Watch the indexation of your tweets grow while you build your own influence on the platform.As the full partnership takes effect, we may discover other ways to optimize our Twitter strategies for search, but until then, preparing for the shift using the steps above is a wise move.Want to learn more about search? Check out our SEO course. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Pro Kabaddi 2018 Live Streaming: When, Where to Watch Bengal Warriors vs Dabang Delhi

first_imgBengal Warriors host Dabang Delhi in an inter zone wildcard match of Pro Kabaddi League season six at the Netaji Subhash Chandra Bose Indoor Stadium in Kolkata on Sunday.The Bengal Warriors became the fifth team in the tournament to qualify for the playoffs after beating Patna Pirates by a comfortable 16-point margin (39-23) on Saturday.The Bengal Warriors hve an opportunity to seal the second spot in Zone B with a win on Sunday – the third day of their home leg. Ran Singh’s men now have 58 points from 19 matches, three more than Patna Pirates who have 55 points with only one match left.The home team will pin their hopes on star raider Maninder Singh, who starred in their win over the Pirates with 11 raid points.On the other hand, having already sealed a spot in the playoffs, the Dabang Delhi will be hoping to head into the knockout stages with winning momentum. They are assured of a third-place finish on Zone A.What time does Bengal Warriors vs Dabang Delhi match in Pro Kabaddi League 2018 start?The PKL 2018 match between Bengal Warriors and Dabang Delhi will start at 8 PM IST.What TV channel and live stream is the Pro Kabaddi League 2018 match between Bengal Warriors and Dabang Delhi?Star Sports 2 and Star Sports 1 HD will show the match on TV. Hotstar will live stream of Bengal Warriors vs Dabang Delhi match.Where will the PKL 2018 between Bengal Warriors and Dabang Delhi be played?The PKL 2018 match between Bengal Warriors and Dabang Delhi will be played at Netaji Subhash Chandra Bose Indoor Stadium in Kolkata.Where can I watch the Bengal Warriors vs Dabang Delhi live?advertisementThe match will be shown in Star Sports network and can also be streamed on Hotstar.com.What are the squads for the PKL 2018 match between Bengal Warriors and Dabang Delhi?Bengal WarriorsRan Singh (c), PO Surjeet Singh, Ameares Mondal, Ziaur Rahman, Baldev Singh, Vijin Thangadurai, Manoj Dhull, Mithin Kumar, Jang Kun Lee, Mahesh Goud, Amit Kumar, Amit Nagar, Rakesh Narwal, Ashish, Vittal Meti, Bhupender Singh, Shrikant Tewthia, Ravindra Ramesh KumawatDabang DelhiJoginder Singh Narwal (c), Tushar Balaram Bhoir, Satpal, Viraj Vishnu Landge, Vishal Mane, Anil Kumar, Ravinder Pahal, Naveen Kumar, Khomsan Thongkham, Pawan Kumar Kadian, Chandran Ranjit, Shabeer Bappu, Yogesh Hooda, Kamal Kishor Jat, Sidharth, Rajesh Narwal, Vishal, Meraj Sheykh, Tapas Pal.last_img read more

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How to Get a Personalized Assessment of Your Website [Free Tool]

first_img Topics: Originally published Jul 23, 2015 9:30:00 AM, updated February 01 2017 Website Design Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities.But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too.Well, today, we’re excited to unveil a redesigned Website Grader capable of assessing websites using modern ranking criteria. Read on to learn what the new tool does and how you can get a personalized assessment of your own.  What is Website Grader?Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security.How does Website Grader differ from Marketing Grader? Website Grader isn’t the same as Marketing Grader. While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site’s ability to rise to the top of search rankings. How does Website Grader work?Simply enter your website URL and email address and, within a few seconds, Website Grader will generate a personalized score between 1-100. You’ll also receive a report that details your website’s performance against each of the key criteria. The criteria are as follows:Performance: Optimizing your website’s performance is crucial to increasing traffic, improving conversion rates, and generating more leads and revenue. We’ll assess your site’s page size, page requests, page speed, and more.Mobile Readiness: Traffic from mobile devices is more important than ever before. It’s important to optimize your website for mobile to ensure you aren’t missing out on valuable traffic, leads, and revenue. We’ll check how mobile-friendly your site is against criteria such as responsiveness and viewport settings.SEO: Your site has to be easy to discover. We’ll assess whether your website is easy for users to find and easy for search bots to understand by grading page titles, meta descriptions, and more.Security: Using an SSL certificate protects your website from attacks and provides your visitors with the confidence that your site is authentic, which means they might feel safer when entering their contact details. If you have it, your site will receive a higher grading.At the bottom of the report, you’ll also find some recommendations on the issues you should tackle to improve your site’s performance and, of course, your Website Grader score.I’ve graded my website, what’s next?Got a score below 90? That’s okay, there’s always room for improvement. Why not share your results with colleagues and work together to implement any necessary improvements? With Website Grader, you can quickly email your personalized report to others. Just click on the share icon on the top-right navigation and enter the email address of your intended recipient.Scoring higher than 90? Wow, your site is pretty amazing so why not let the world know?! You can quickly and easily share your report far and wide to colleagues and friends! Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts.Have you used Website Grader to assess your website already? How’d you do?last_img read more

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6 Seemingly Harmless Ways You’re Sabotaging Your Proposals

first_img60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017.Whether it’s due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before.So what does that mean for agencies? You just might start seeing an increase in the number of RFPs landing in your inbox. Good for the upper-end of the sales pipeline, but you’ll increase your chances of converting a prospect to a client if you treat your RFP responses like the strategic sales tools they’re meant to be — and that means avoiding these six hazardous pitfalls.Download Now: Free RFP Templates6 Seemingly Harmless Proposal Mistakes1) You don’t know enough to make informed choices.The Fix: Ask the right questions.Having an RFP from a new prospect show up unsolicited in your inbox can elicit a giddy response. It’s a shiny object that leads you to believe your pipeline problems are over.Hallelujah. You knew something would come along eventually. Instead of thoughtful consideration of the RFP’s requirements and the client fit with your agency, you rally your team and dive right in.This is a risky, time consuming approach to winning new business.Instead, gain control from the start by asking the right questions. Why is the client conducting this review? Why now? Why us? Who will decide the winner? What’s the budget and timing? Has this scope of work even been approved?And don’t just ask the questions — know the right answers in advance to qualify this prospect as a worthwhile opportunity for your agency.2) You take the RFP at face value.The Fix: Interpret the RFP.Clearly, you must read the RFP. In fact, you must read the RFP multiple times and throughout the proposal process to make sure your response stays focused on the client’s needs, and doesn’t go off on unnecessary tangents.The hazard is taking the RFP at face value without interpreting important information that’s hiding in plain sight.For instance, most RFPs provide a list of people who will be involved in the review process at some level. Look at this list critically for things like who the decision-makers are versus who’s in a supporting or supervising role.How involved is senior leadership? Are some disciplines represented more than others? Are there any surprises, such as roles and responsibilities that aren’t typically associated with a marketing function (e.g., a big regional franchise operator in the case of a quick-serve restaurant chain)? All these considerations reveal internal politics and agendas, as well as valuable insights into the client’s decision-making process. 3) You use your response to tell the prospect all about you.The Fix: You grasp the issues that are important to the client and tailor your response to address them.Sounds like such obvious advice, doesn’t it? Yet I’m surprised at how infrequently agencies follow it.Suppress your natural desire to tell the prospect all about you. It’s hard, because many RFPs will give the impression that they want to know everything there is to know about your work process, capabilities, team bios, etc.Instead, start the process by establishing key messages you need to communicate (probably no more than three) to win the business. If you’ve hedged your bets and avoided hazards one and two on this list, you’re in a strong position to make those decisions.Make sure everyone who is contributing to the response knows what those messages are. Be a ruthless editor and discard anything that distracts from presenting your best argument.4) You “save” your best material for the presentation.The Fix: You reinforce your messages through artful repetition.We give clients way too much credit for remembering what we tell them. Here’s a reality check: they may be reading (or, more accurately, skimming) a dozen or more responses, most of them badly written, few of them with any differentiating qualities.If the story is good, telling it once is not enough. Humans love to be told the same good story over and over again. That might be why West Side Story was such a hit despite the fact that Shakespeare’s Romeo and Juliet preceded it by almost 400 years, and Ovid’s Pyramus and Thisbe by almost 2,000.5) You weave yourself into a cocoon of jargon and generalization.The Fix: You tell a good story.Ad agencies deliver value to their clients predominantly through intangible services like strategy, planning and creative development. It’s difficult for agencies to describe those things in tangible ways. In their struggle, many fall prey to jargon and generalizations that end up telling the prospect nothing. This is why so many proposals sound the same.Storytelling is a foolproof cure.It makes the intangible tangible. It gives your prospective client, who may know almost nothing about you, something to relate to. It makes it easier for them to remember you — and to repeat to others what they liked about you.It’s not difficult to incorporate some basic storytelling techniques into your RFP responses. When I do persuasive writing workshops with agencies, I often use the Pixar Pitch as an easy framework to gently but effectively encourage my clients to experiment with storytelling.6) You break the wrong rules.The Fix: Don’t play fast-and-loose with stupid stuff.Sometimes it’s to your advantage to take a risk and break some rules. Usually these are “go big or go home” kinds of risks.What are the wrong rules to break? The ones that will buy you nothing except the client’s annoyance. These include changing the sequence of questions because you feel it would “make your response so much better.” Or putting your response in an unusual format to make a creative statement.Think about how your prospective clients are going to interact with your response. The client probably has a reason for organizing the questions in the way they did — like being able to compare answers apples to apples. You may not agree with their approach, but why put yourself at a disadvantage but messing around with their system?Don’t make responding to RFPs harder or riskier than it needs to be. Topics: RFPs Don’t forget to share this post! Originally published Feb 22, 2017 5:00:00 AM, updated August 26 2017last_img read more

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German court fines former Tour de France champion Jan Ullrich over prostitute attack

first_imgA German court has fined former cyclist and Tour de France champion Jan Ullrich for attacking and injuring an African sex worker in a luxury hotel, public prosecutors said on Wednesday.Ullrich was convicted on the charges of body injury and attempted coercion and the court in Frankfurt decided that he had to pay a fine of 7,200 euros ($8,023.68), the public prosecutors’ office said in a statement.Previous charges of attempted manslaughter and grievous bodily harm were dropped in the course of the investigation, it added.The 45-year-old defendant was accused of having physically attacked and injured a 31-year-old Congo-born sex worker in a room in a luxury Frankfurt hotel in the early hours of Aug. 10, 2018.First, he insulted the woman and asked her to give back 600 euros he had given her in advance for her services, the statement said, adding that the defendant was under the influence of alcohol and drugs.The defendant then grabbed the woman by the neck with one hand and pushed her against a wall. After that, he gagged her with both hands and slammed one fist against her arm, it said. The woman suffered a haematoma and pain-related restrictions in the movement of her shoulder muscles and cervical spine.The public prosecutors’ office said that the woman was not interested in any further prosecution after Ullrich apologised for his behaviour and paid her compensation.last_img read more

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Realme XT launch date in India set for September 13: Specs, expected price

first_imgRealme XT will launch in India on Friday, September 13. The company has sent out invites for the launch event of the Realme XT, which will begin at 12pm. The Realme XT will be the first 64MP quad camera phone to launch in India. The launch comes soon after the Realme 5 and Reame 5 Pro, which also highlight quad cameras. In addition to a 64MP quad camera system, the Realme XT also touts a Snapdragon 712 SoC, Dewdrop AMOLED display, premium glass design and up to 8GB of RAM, among other things.Realme recently gave India Today Tech a chance to go hands-on with the Realme XT while confirming its key specifications as well. The price and availability of the Realme XT will be announced on September 13. Considering the Realme XT is a premium mid-range smartphone, we expect the phone to slot just above the Realme X with a price somewhere around Rs 20,000.Realme XT specificationsRealme has revealed that the Realme XT sports a 6.4-inch FHD+ (1080×2340) Super AMOLED display. It will offer a waterdrop notch rather than a completely notch-free screen. This will also be Realme’s first phone to offer Gorilla Glass on the back. It is a curved glass panel that will come in white and blue gradient colours.The Realme X is powered by a 2.3GHz octa-core Snapdragon 712 SoC, which is the same processor powering the recently launched Realme 5 Pro. The XT will come in 4GB, 6GB and 8GB RAM options in India along with 64GB and 128GB of internal storage. It will also support storage expandability up to 256GB via microSD card, a feature that was missing on the Realme X. Realme XT packs a 4,000mAh battery and supports VOOC 3.0 fast charging over Type-C.advertisementThe USP of the Realme XT is its 64MP quad camera setup. Realme is using Samsung’s 64-megapixel Samsung GW1 for the primary camera that will use Tertracell technology to combine multiple 16MP shots to offer a bright and detailed high-resolution photo. The quad camera setup will also include an 8-megapixel ultra wide-angle lens, a 2-megapixel macro lens and a 2-megapixel depth sensor, which are similar to what you get on the Realme 5-series as well.Realme XT will be the company’s most premium offering yet. It will launch in India on September 13, edging out Xiaomi’s Redmi Note 8 Pro by a few weeks. To recall, the Redmi Note 8 Pro is also a 64MP quad camera phone that was recently launched in China. The Redmi Note 8 Pro will come to India sometime during the end of October.ALSO READ | Realme XT quick review: All about that 64MP quad camera setuplast_img read more

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Jannik Sinner stuns top-seed Alex de Minaur to become youngest Next Gen champion

first_imgItalian teenager Jannik Sinner beat top-seeded Alex de Minaur in straight sets at the Next Gen Finals on Saturday to claim his first ATP title and a big payday.Wild card Sinner triumphed 4-2, 4-1, 4-2 in the final, serving out to love and clinching victory when De Minaur hit a return into the net, much to the delight of a boisterous crowd in Milan.It was a second successive runner-up finish for De Minaur at the season-ending tournament for top under-21 players.”He’s an unbelievable player,” Sinner said. “I just tried to play my game and not make any errors. I didn’t make many so I’m very happy with my performance.”The title caps a fantastic season for the 18-year-old Sinner who opened the year at No. 551 but is now the youngest player inside the Top 300, having risen to No. 95.He only recorded his first ATP Tour main-draw win in April.Sinner picked up $372,000 from this week’s tournament, surpassing his career total before arriving in Milan.But he doesn’t plan on splashing out to celebrate.”No,” Sinner said with a smile when asked if he was going to buy himself something special. But he admitted even he didn’t expect to do so well in Milan.”I’m surprised because it’s been an unbelievable week. All the players are unbelievable players. If not, they are not here.””Sinner-Mania” is sure to grow. His run in Milan has stirred the crowds this week to near-hysteria and fans have packed the stands just to watch him practice.advertisementDe Minaur has only lost two of his 10 matches in two editions of the tournament in Milan, but unfortunately for the Australian they were both finals.”It’s a pretty simple match to evaluate,” said the 20-year-old De Minaur, who is ranked No. 18. “I had nine break points and I wasn’t able to convert any of them.”Jannick played a really impressive match. He was putting me under pressure. In the end, he just played too good.”Sinner dominated from the start and, after the opening games had gone with serve, broke to love to take the first set.Roared on by his home crowd, Sinner never looked back and again broke De Minaur’s serve at his first opportunity in the second set.De Minaur managed to save a set point on his serve but that was simply delaying the inevitable as an imperious Sinner served it out to go 2-0 up.The noise grew to a fever pitch when Sinner broke again in the third game of the final set and he went on to wrap up the match in just over an hour.last_img read more

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Social Media Content Is Sitting Right in Front of You

first_imgContent for your social media channels is sitting right in front of you. Really! Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed your social channels in your sleep. To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram: Try experimenting with videos and picture slideshows. Quick tips: Do share candid images. Don’t share stock photos. Ideas for posts: Quick tips: Don’t be afraid to retweet. Share content that is relevant to your audience. Repurpose a success story from an appeal letter. Do some research on hashtags. Does your issue area or local community have a hashtag? Post images of your team prepping for an event. Ideas for posts: Twitter Quick tips: Invite people to join your email list. Think visual. Studies show that posts with images perform much better than posts without. Post a photo from an past year’s event for #tbt (Throwback Thursday). Which posts have done well in the past? Try to repeat what works well but with a fresh twist. Facebook Share opinion pieces from your staff or experts from your issue area. Even more than on Twitter, hashtags can help you connect with new audiences. Share stats from your annual report. Instagram Don’t be afraid to be fun. Organizations are made up of people, and your Facebook fans know that. Step outside the box every once in a while and let your personality shine. Create an image of your mission statement. (We like Canva for projects like this.) Share a photo of your volunteers in action. Post pics of the thank you notes your organization sends (or receives). Live tweet an event, rally, or staff luncheon. Share a glimpse into the day-to-day life of staff, clients, and volunteers. Remind everyone what a $25 donation will accomplish. Ideas for posts: Follow back. You can’t have a conversation if you aren’t following your followers. Get more ideas (101, in fact!) for social media posts by downloading 101 Social Media Posts and watching our archived webinar The Art of Social Media, with social media expert and author Guy Kawasaki. And if you aren’t following us on our favorite social channels, what are you waiting for? TwitterFacebookInstagramlast_img read more

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Midwives on the Edge—Providing Essential Care in Crisis Settings

first_imgPosted on June 26, 2018June 29, 2018By: Kayla McGowan, Project Coordinator, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Sera Bonds, CEO/Founder, Circle of Health InternationalAcross many settings, midwives are key players in the maternal health workforce. The Maternal Health Task Force’s Kayla McGowan recently had the pleasure of interviewing Sera Bonds, Founder/CEO of Circle of Health International, for her insight into successes, challenges and the role of midwifery in crisis settings.KM: Please describe your background and work in maternal health.SB: I have an undergraduate degree in women’s studies. I went to midwifery school, direct entry—I’m not a licensed or practicing midwife, but I have training in midwifery. I have a Masters in Public Health; I went to Boston University where I focused my studies on complex humanitarian emergencies and reproductive health. I founded Circle of Health International in 2004 in response to a gap that we saw in the sector of disaster management and complex humanitarian emergencies—that midwives were not included and prioritized in those responses. That did not make a lot of sense given that outside of the United States, midwives deliver most of the world’s babies. And if you are introduced to communities through the midwives in that community, that introduction is embedded with a level of trust that really can’t be replicated for someone from the outside coming in. Midwives are privy to a lot of information outside of things like the number of pregnancies, how breastfeeding went, that sort of thing. They know [about intimate partner violence], who lives in poverty, whose kids go to bed hungry, they know family histories. When you know those people in a community, you know immediately so much more about their needs than you would if you just came in from the outside or went to the ministry or different folks in the community. We really prioritize midwives—that’s where we started in 2004.KM: Could you talk specifically about your work related to midwifery in crisis settings?SB: Over the last 14 years, the organization has worked in 22 different countries, and the crisis settings have ranged from acute conflicts—we’ve been working in Syria for seven years—to rural Tanzania where they have high rates of teen pregnancy and HIV as well as poverty. We have been working in south Texas on the Mexico border for the last four years supporting a refugee clinic, though most of the folks that come to the clinic are asylees or migrants. The clinic sees people immediately upon their release from border patrol, so we are their first stop.We’ve also been doing a lot of disaster work in America as hurricane seasons pick up and up and up. Our primary responses last year were Hurricane Harvey in Texas and Hurricane Maria in Puerto Rico. Because of the populations that we work with, we also do some work related to human trafficking.We have been engaged in human trafficking advocacy and training for different social service agencies, medical schools, and clinics to help those who are working in clinical settings in places where there are high instances of human trafficking support survivors. The more you can know about a person—not just their clinical history—the better the care.KM: Can you describe the impact so far?SB: Over the last 14 years, we have reached over three million women and children with services or support either directly or through our local community-based partners. We have trained over 7,000 health care providers—including medical students—and we have provided well over one million dollars in supplies and equipment.We really try to have all of the work we do be informed and led by the people who are directly impacted. As part of our response in Texas after Hurricane Harvey, for example, we hired a local evacuee woman who had been relocated to Austin. She led our evacuee efforts on a short contract and has now become a staff member. We try to pull locally when we can. We try, when possible, to purchase everything locally, too.KM: What are some key takeaways regarding the role of midwifery in these settings?SB: So many of the world’s displaced people are women and children—with the majority of them experiencing some interaction with family planning, menstrual health and hygiene, domestic violence, sexual assault, pregnancy, breastfeeding or raising children, etc. Midwives are uniquely positioned to address and support most of those needs, and they’re cost-effective. A midwife’s scope of work could meet the needs of most women in these displaced settings.We are continually surprised with how little women in any place know about their own bodies. As we’ve grown as an organization, we have learned about all of the intersections we need to be educating about as well, such as sexual consent, menstrual health and hygiene, domestic violence, sexual assault, gender issues in conflict settings and others, so our work has taken on a nuanced hue. Midwives in humanitarian emergencies are unique and significant players that should be supported.KM: Could you talk a bit about the impact of your work on a global scale?SB: The biggest impact we have made on a global scale is the midwifery training work we have done in various settings, from Syria to Nigeria.Within the profession of midwifery globally, we have tried to identify and support local leaders who are trying to grow the profession. For example, we founded a program called Midwives for Peace that was a co-existence project between Israeli and Palestinian midwives, and it has been completely locally driven and locally run. We just helped to get it started. The goal of the project is to help each community support each other and fortify their profession in the context in which they work.KM: If you had an unlimited budget, how would you invest in midwifery?SB: We would double down on education. We have an online training portal, and we would make that available for free, provide scholarships for people to go to midwifery school. We have our first cohort of Nepali midwives graduating, and they’ll be the first professionally trained midwives to go back to their villages. We need more midwives trained, and then we need to support their inclusion in the health care system and work with ministries of health and governments to understand their strength, utility and impact. More local investment in local women.—Learn more about Circle of Health International.Watch a brief documentary about the work of two midwives, one Palestinian and one Israeli, whose project to raise awareness about the importance of skin-to-skin contact between mothers and newborns is an inspiring story of coexistence.—What is your perspective on the role of midwifery in crisis settings? We’d love to hear from you!Share this: ShareEmailPrint To learn more, read:last_img read more

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Palace record Premier League first against Man Utd

first_imgCrystal Palace have made their own piece of Premier League history, beating Manchester United for the first time in the competition.The Eagles have crossed swords with the Red Devils on a regular basis since the English top-flight underwent a makeover in 1992.Palace have spent time out of the top tier, but had faced United on 20 occasions heading into a latest showdown on Saturday. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? No victories had been collected from those previous outings, with just four points collected down the years.Only one of those had come at Old Trafford, with a 0-0 draw played out last season.Palace finally boast bragging rights over the Red Devils following a dramatic encounter at the Theatre of Dreams.Jordan Ayew fired them in front in the 32nd minute, with United well short of their best in the first half.Ole Gunnar Solskjaer’s side then spurned a glorious opportunity to level matters as Marcus Rashford missed from the spot.Daniel James appeared to have rescued a point when he netted a minute from the end of normal time, but there was to be one more twist in the tale.An uncharacteristic error from David de Gea allowed Patrick van Aanholt to drive home a stoppage-time winner.90 – Patrick van Aanholt has become only the second ever player to score a 90th minute winner vs Man Utd in the Premier League, after Thierry Henry with Arsenal in January 2007. Van Aanholt is the first to do so in a match at Old Trafford. Incredible. #MUNCRY pic.twitter.com/uITm70IWZV — OptaJoe (@OptaJoe) August 24, 2019 He is only the second man to have netted beyond the 90th minute to claim a Premier League win over United, and the first to do so at Old Trafford.Thierry Henry is the only other player to have downed the Red Devils in that style.Palace now have plenty to celebrate after finally get one over on United.Having become accustomed to slipping up in Premier League action, a long wait for a win has come to an end.Their last triumph over United came way back on May 11, 1991.They prevailed 3-0 that day, while you have to turn the clock back 30 years to find the Eagles’ last win at Old Trafford.That came on December 9, 1989, with that contest also ending 2-1 in their favour. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.last_img read more

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Klopp will take a ‘break’ after Liverpool tenure

first_imgLiverpool boss Jurgen Klopp has confessed he intends to take a break from coaching upon the expiration of his contract in 2022.The 52-year-old arrived at Anfield in 2015, replacing Brendan Rodgers in the hot seat after a successful spell in charge at Borussia Dortmund.Klopp quickly transformed the Reds into a high-energy, attack-minded outfit capable of competing with the best teams in Europe, but was made to wait for his first piece of silverware. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? The German suffered Carabao Cup, Europa League and Champions League final defeats before finally breaking his duck on June 1 in Madrid.Liverpool lifted a sixth European Cup after beating Tottenham in the showpiece event, with more success expected in the 2019-20 campaign.The Reds have kicked off the new season in perfect fashion, beating Norwich, Southampton and Arsenal in the Premier League, while also clinching the UEFA Super Cup at Chelsea’s expense.However, Klopp has now revealed that he plans to walk away from the club when his existing deal runs out, citing a potential need to restore “energy levels”.When asked if a sabbatical could be on the cards in three years time, Klopp told German magazine Kicker : “It looks like it. Who can now say if he can give it his all in three years’ time?”If I decide for myself that I can’t go on anymore, I’ll take a break and in that year I’d have to make a definite decision [if he wants to continue at all].”I have absolute energy, but I have one problem: I can’t do ‘a little bit.’ I can only do ‘all or nothing.'”But the chances are very high that my energy levels will go up again [after a year’s break], and that I can then do the job the way I want to.”Liverpool returned to the top of the Premier League standings with a 3-1 home win over Arsenal on Saturday , with reigning champions Manchester City two-points further back in second.Klopp’s side missed out on the title in agonising fashion last term, finishing one point behind City despite only losing one of their 38 fixtures.They will be hoping to go one better this time around, with a tough trip to Burnley up next before the international break takes effect. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

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