360i and client Oscar Mayer are the proud recipients of coveted honors in this year’s Bees Awards competition. The Bees Awards honor the world’s best social media marketing work of the year.“The Great American Bacon Barter,” a 360i-led campaign on behalf of Oscar Mayer, was named Best Campaign. The objective of the effort was to raise awareness for Oscar Mayer’s (then) newly launched Butcher Thick Cut Bacon and prove that they had the thickest, most bad-ass bacon on the market. The social media-powered journey where digital techniques harnessed real-world bacon passion made Oscar Mayer the most talked about bacon brand in America. You can read more about the campaign and watch the case study video here.The Bees Awards have also named us Agency of the Year. We’re thrilled to be recipients of this award and to be accredited by the Bees with, “helping to define the best practices of the social media marketing industry.” We attribute this recognition to our culture of curiosity that permeates across all departments of our agency.The “Oreo Blackout Tweet” received finalist honors in the Best Use of Micro-Blogging Platform category.An international jury featuring senior creative executives from leading companies around the world, came together to determine the winners of the Bees’ first international social media marketing awards. The program received more than 250 social media marketing campaigns from six continents and 23 countries.Congratulations to all of this year’s finalists and winners!Cover photo via Doktor Spinn
One of the biggest tests for investors — and, for savvy investors, one of the biggest opportunities — is how they behave when the market gets rocky. There are essentially two things every investor can do when the market suffers a… Full Story,There are a number of reasons why it might be tempting to cash out your hard-earned 401k savings before retirement. From hefty car or home repairs to emergency medical expenses, sometimes unexpected circumstances cause us to seek out extra cash…. Full Story,2018 was a roller coaster for the stock market. If you’re an investor, you were probably impacted more than once – for better or worse. The Dow Jones Industrial Average (DJIA), Nasdaq Composite, and S&P 500 each hit new all-time… Full Story,You’re bound to make a few rookie errors when trying out anything for the first time, whether it’s making homemade greek yogurt, growing heirloom tomatoes, or learning to drive. After all, learning is a process, and trial and error is… Full Story,It’s easy to think of investments as existing in a vacuum. You contribute money, wait a certain amount of time and watch your portfolio grow. Where that money goes – and how it grows – are questions most people would… Full Story,Out of the main pillars of financial wellness—earn, save, spend, invest, and protect—investing can oftentimes feel like the scary, unknown thing lurking in the closet. Being frugal, creating a spending plan, and buying insurance seem to operate within the warm,… Full Story,Getting ahead financially is a game of inches. It’s about finding every trick, tip, and loophole you can find to maximize the growth potential of your money. There’s no topic where the phrase “work smarter, not harder” is more relevant…. Full Story,When you make a mistake in daily life, you usually have the opportunity to immediately make things right. If you spill soda on the floor, you can mop it up. If you burn the chicken you’re roasting for dinner, you… Full Story,One of the precious, oh-so-sweet things you give up when you go freelance is an employer-sponsored 401(k)—along with any matching contributions. But on the flipside, freelancers have quite a few options when it comes to saving for a retirement nest… Full Story,As the VP of Investments at a fintech company, it’s my job to pay close attention to the ever-changing trends and progress within the world of money. Working at Fundrise also means I’m directly involved with the development of the… Full Story
Most people make a living based on the physical work they do, earning a paycheck every few weeks in exchange for that work. Regardless of whether you get paid an annual salary sitting at a desk with a computer or are paid by the hour standing on a factory floor, at the end of the day you are making a living based on what you produce with your time. This is called active income because you must actively continue to work in order to maintain that income stream.If you stop working, whether it’s due to an illness, a layoff, or just because you are reaching the age of retirement, that income stream ends.Meanwhile, sophisticated investors have learned that the key to financial stability is through passive income. Passive income is the ability to earn a steady income stream and grow your wealth even when you are not working. Most individuals acquire passive income through investing.The most widely known and prevalent form of investing is owning stock in publicly traded companies through the stock market — but there are more effective ways to earn money without actively working. While the average investor only invests in publicly traded stocks and bonds, high net worth investors tend also to invest in private assets to diversify their income streams, understanding that diversification is the most likely way to mitigate risk and maximize returns.One of the most common differences between a wealthy investor’s portfolio and the average investor’s holdings is that wealthy investors tend to own more private real estate investments.Real estate as an investment has been a top performing asset class for decades because it can provide both consistent income from rents as well as the potential for long-term appreciation. Real estate is also scarce, as there is only so much land. As Mark Twain once said, “buy land, they aren’t making it anymore.”Food and shelter (i.e., real estate) are the two most fundamental material human needs. They have intrinsic value, which means they can act as a hedge against inflation. Moreover, as cities grow, demand for real estate increases, since more people need more places to live, work, eat, and shop. This is why real estate has historically appreciated in value over time and produced wealth for those who own it. Ironically, passive income is usually taxed at a lower percentage rate than active income, especially sheltered income from real estate.The quality of real estate as an investment is why I decided to start my company Fundrise. We aim to democratize access to this largely inaccessible, high value asset class. I’ve spent 18 years investing in commercial real estate, and until Fundrise, my investment partners were typically billion-dollar private equity funds and insurance companies. It never made sense to me that people could not invest in real estate the way they can invest in stocks. Buildings are all around you, and yet most people do not own any property — not even a fraction of one — except maybe their home.Ways to boost passive income through real estateWhile the potential for high returns in real estate has been made self-evident over time, very few people are familiar with real estate investing or know where to actually begin when attempting to build their own passive income stream from it. Most wealthy investors have a variety of choices to invest in real estate including private equity funds, real estate investment trusts (REITs), and direct investment properties.Meanwhile the everyday investor has historically had limited options and so has been forced to pay large upfront fees to various middleman and traditional financial gatekeepers. These high costs and barriers to entry reduce the latent, underlying strong returns from property.Take for example the most common option available to you, the publicly traded REIT. Publicly traded REITs are professionally managed pools of real estate that offer the benefits of being traded openly on an exchange, giving investors the ability to easily buy and sell. However, REIT prices are set not in the private exchange of real property, but rather in the much larger, more competitive public markets, where fierce bidding dynamics drive up prices of easily traded shares and lower long-term returns. Past performance is no guarantee of future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in partial or total loss. While the data we use from third parties is believed to be reliable, we cannot ensure the accuracy or completeness of data provided by investors or other third parties. Neither Fundrise nor any of its affiliates provide tax advice and do not represent in any manner that the outcomes described herein will result in any particular tax consequence. Prospective investors should confer with their personal tax advisors regarding the tax consequences based on their particular circumstances. Neither Fundrise nor any of its affiliates assume responsibility for the tax consequences for any investor of any investment. The publicly filed offering circulars of the issuers sponsored by Rise Companies Corp., not all of which may be currently qualified by the Securities and Exchange Commission, may be found at fundrise.com/oc. Ben Miller is Co-Founder and CEO of Fundrise. With over 18 years of commercial real estate experience, Mr. Miller is an innovator and champion for the everyday investor, focusing on the Fundrise mission to democratize access to real estate investing. Stay up to date with the latest from Fundrise through their social channels: Facebook, Twitter and LinkedIn. Post navigation Plus, the option to sell at any time isn’t free — this added liquidity premium, typically priced at a hidden 20-30% markup in the cost of the shares you buy, translates into lower relative returns. For long-term investors whose aim is to hold their investments for several years, this premium can be excessive and unnecessary.To illustrate the magnitude of this premium, imagine if you were buying a $300,000 house and were given the option to pay 30% more — $90,000 — in order to have the option to sell it back the next day. Would you pay it? If you were planning on living there for several years, it wouldn’t seem worth it.The smart millionaire understands this liquidity premium and only pays it when necessary.In addition to these pricing premiums, publicly traded REITs tend to be highly correlated to the broader market, meaning that REIT prices may fluctuate in tandem with the stock market, regardless of whether the fundamental property values have changed. For a long-term buy-and-hold investor, frequent price swings in the near term may not present an issue. However, the high correlation of public REITs to the stock market means lower overall diversification, higher beta, and potentially lower portfolio returns in the long run.How you can invest like a millionaire in private real estateToday, because of technology and new federal regulations, the potential for a truly cost effective and simple way to invest in real estate has been realized. Any investor, regardless of their income or net worth, can now invest directly in private real estate online with low fees and low minimums.At Fundrise, we’ve given individuals the ability to invest like institutions — without the public market retail markup. What was previously only attainable for the wealthiest investors with the right relationships can now be purchased online by any investor through a financial technology platform.And, we are just beginning to scratch the surface of what is possible.Technology can do for real estate investment what it did for media, travel, and ecommerce: lower costs, increase transparency, and drive better performance. Online direct real estate investment has the potential to not only revolutionize real estate capital markets, but also broader financial markets, by democratizing access to a more sophisticated investment portfolio with higher return potential and by providing an actual alternative to the stock market. Have you ever wondered how the rich just keep getting richer? Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedFreelancer Money Woes: How to Beat ThemApril 24, 2019In “Early Career”How to Make Money with Side Hustle AppsSeptember 13, 2018In “How To”Why Real Estate Investing is Now One of the Easiest Ways to Earn a Supplemental IncomeMarch 9, 2018In “Investing Advice”
It’s no secret psychopaths’ brains are different than “normal” ones. In the past, brain scans have shown reduced activity in areas that regulate impulses, emotions, aggression, and morality, Inc. reports. But sans scans, how can you tell if you’re dealing with a real-life psychopath? Turns out, there are subtle ways to point one out.They speak in past tense. According to an eye-opening study which examined existing literature on psychopaths, there are not one, not three, but nine specific communication patterns they use. The first? Regularly speaking in past tense, according to Inc.Psychopaths use way, way more past-tense verbs than “normal” people. Inc. explains: “When talking about an event happening right now, most of us would say, ‘I think this is a good idea.’ A psychopath might be more likely to say, ‘I thought that was a good idea.’”We know what you’re probably wondering: But why do psychopaths do this? Unfortunately, scientists don’t really know. That said, they do suspect that it’s because they are detached from their behavior and their surroundings.Convincing body language.The second communication pattern psychopaths use? Convincing body language. More often than not, psychopaths lie to make themselves look good— the thing is, they’re really good at this.As Inc. notes, “their nonverbal behavior is often so convincing–and distracting–that people don’t recognize they’re being deceitful.” The outlet adds: “In the police interview with murderer and rapist Paul Bernadino, FBI agents noticed he used powerful hand gestures to distract from his spoken lies.”Lack real emotions. For psychopaths, saying “I love you” doesn’t really mean anything. In fact, this statement doesn’t bring up any more emotion than saying, “Pass the salt, please.” According to Inc., Their ability to verbalize feelings is most likely a learned behavior, as opposed to a genuine emotional experience.”Sound charming. It’s no secret psychopaths can be charming (hello, Ted Bundy). And, researchers have even found that psychopaths talk more and use more emotional words in an attempt to gain attention and admiration.Additionally, they’re also really good manipulators. “Psychopaths are really good at saying just the right thing at the right time,” Inc. explains. “They know how to play on other people’s emotions and they’re master manipulators.”Speak slow and quietly. Another communication pattern that psychopaths use is that they speak slowly and quietly. “They don’t emphasize emotional words like other people do,” according to Inc. “Their tone remains fairly neutral throughout the conversation.”The question then is: Why do psychopaths speak so slow and quietly? As Inc. notes, researchers believe they do this in order to craft a calm demeanor so it can help them gain more control in their relationships.Everything is cause and effect. More often than not, psychopaths talk about things in terms of cause and effect. Inc. explains: “Psychopaths–especially those who commit crimes–talk about their behavior in terms of cause and effect. For example, one might say, ‘I had to teach him a lesson.’ Rather than show remorse, a psychopath is likely to justify his actions.”Focus on basic needs. Generally, psychopaths ignore things like spiritual or emotional needs, focusing more on the basics, like food and shelter. Why do they do this? Well, no one is entirely sure.Still, it’s something that’s quite common amongst psychopaths. “A psychopath who confesses to a murder, for example, is more likely to spend the bulk of his time talking about what he ate for lunch and what he hoped to gain financially, rather than how his behavior affected other people,” Inc. explains.They say “um.” Like, a lot. Inc. notes: “Psychopaths are more likely to use filler words and sounds, like ‘uh’ and ‘um.’ While many people use such sounds to avoid an awkward silence, researchers suspect psychopaths use them in an effort to appear sane.”Amazing storytellers. And last but not least, psychopaths are often amazing storytellers who tell colorful stories about themselves. Per Inc.: “While some stories are likely to paint them as victims, the bulk of their stories are likely to portray them as heroes. All of their stories stem from their desire to gain trust and manipulate their listeners.”Source
Many indigenous peoples and other communities in the Amazon Basin, the world’s largest tropical forest, sustainably manage their lands and forests. In Bolivia, Brazil and Colombia, deforestation rates on tenure-secure indigenous lands are significantly lower than on similar surrounding areas. In Peru, titling of indigenous land quickly and significantly reduces forest disturbance and clearing. Well-managed forests with low deforestation rates often hold more carbon than disturbed forests — good news if we are to prevent the worst impacts of climate change.The benefits of tenure security extend far beyond the climate, too. Tenure security helps indigenous peoples and communities protect their land from intruders like illegal loggers or miners, and from expropriation by governments or big businesses. Secure land rights create powerful incentives for indigenous peoples and communities to invest in the management of their lands by providing them with confidence they will benefit from their long-term investments. Land is a source of local livelihoods and subsistence, and as such, tenure security is critical to indigenous groups’ and communities’ wellbeing and very existence. And there are countless ecosystem services that indigenous and community land provides society overall, from pollination and nutrient retention to climate and water flow regulation to soil erosion prevention.Challenges to Securing Indigenous and Community Land RightsWhile national laws in many countries now recognize community lands and customary tenure arrangements, only 10% of the world’s land is legally recognized as belonging to indigenous peoples and communities, with another 8% designated by governments for these groups’ use. In Africa, the region with the most community land, an estimated 79% of the land is held by communities, yet only 27% is recognized under national laws. While traditional institutions and customs have historically provided indigenous groups and communities with tenure security, growing threats from agribusinesses, cattle ranchers and others are leading to insecurity and loss of land.Even less of the world’s community land is officially recorded in a government cadastre and documented with a land certificate or title. Titling is an essential step that integrates customary rights into legal systems, yet recent research found that in many national laws have no procedure to register or title indigenous groups’ and communities’ land. In other nations, laws limit the type of indigenous and community land that qualifies for formal titles. Even when indigenous groups and communities are legally entitled to seek formal land titles, the procedures are often complex, difficult and costly, and the process can stretch on over decades.The IPCC report acknowledges that secure land rights do not alone guarantee improved forest management and calls for a range of “policies that enable and incentivize sustainable land management for climate change adaptation and mitigation include(ing)… empowering women and indigenous people.” In addition to strong and secure land rights, measures that empower indigenous people and communities include providing them with performance payments or other positive economic incentives; establishing strong procedural rights such as access to information, participation and justice; and building local capacity so that communities’ representative bodies can be powerful agents for change.Strengthening indigenous and community land rights is not commonly thought of as a climate mitigation and adaptation strategy, but the IPCC report is clear: These groups are critical for the world to have any chance of holding global temperature rise to 1.5 degrees C (2.7 degrees F). National policymakers and international development agencies must heed the IPCC’s call and strengthen land tenure for indigenous peoples and communities. Learn MoreFor a deeper dive into the IPCC special report on land, check out our other blog posts:Forests in the IPCC Special Report on Land Use: 7 Things to KnowHow Effective Is Land At Removing Carbon Pollution? The IPCC Weighs In7 Things to Know About the IPCC’s Special Report on Climate Change and Land Indigenous peoples and other local communities have long argued that they play a central role in safeguarding more than half the world’s land, including much of its forests. The world’s leading climate scientists agree.In its new Special Report on Climate Change and Land, the Intergovernmental Panel on Climate Change (IPCC) recognizes the importance of securing community land for climate change, writing “Insecure land tenure affects the ability of people, communities and organisations to make changes to land that can advance adaptation and mitigation (medium confidence). Limited recognition of customary access to land and ownership of land can result in increased vulnerability and decreased adaptive capacity (medium confidence). Land policies (including recognition of customary tenure, community mapping, redistribution, decentralisation, co-management, regulation of rental markets) can provide both security and flexibility response to climate change (medium confidence).” The IPCC is the internationally accepted authority on climate change. Its reports have the agreement of the world’s leading climate scientists and the consensus of participating governments.Indigenous peoples and other communities from more than 40 countries and representing more than three-quarters of the world’s tropical forests quickly released a statement in support of the IPCC’s recognition.The Science Is Clear: Indigenous Groups and Communities Are Critical for Fighting Climate ChangeIPCC’s recognition is based on the growing body of scientific and other literature and data showing the importance of formally recognizing and securing the customary lands of indigenous peoples and other communities in order to reduce emissions. For example, recent research shows that indigenous and community lands are a globally important carbon sink, holding at least 22% of the carbon stored in tropical and subtropical forests and at least 17% of the total carbon (including soil carbon) stored in forests. There is considerable potential for more carbon to be stored on degraded indigenous and community lands if they were secured, better protected and restored.
Twitter interface is the integration Check out this video of the new Twitter.com: While many other subtle changes have been mentioned of images and videos in streams. Twitter is partnering with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube to display content from these services directly on Twitter.com. Twitter just became a little more like Facebookand other social networks with the incorporation of multimedia into user streams. However, Twitter is still a different type of network and users interact with each in different ways. Twitter is about discovering new people and information. By adding multimedia into the new design, Twitter.com reinforces the need for marketers to become content creators. These changes demonstrate that text isn’t the only method for telling a story online. Originally published Sep 15, 2010 11:10:00 AM, updated October 20 2016 Marketing Takeaway about the new Twitter.com, from watching the video Twitter produced, it is clear that the service is growing up and that these changes set the foundation for future plans to generate revenue and increase engagement for users and marketers. What do you think of the new look of Twitter.com? As a marketer using Twitter and other social media sites to interact with customers, it will be important to create interesting multimedia content and distribute it via services, like those the Twitter media partners listed above, to ensure that content is easily consumed on Twitter and other social networks. Twitter.com Topics: users will soon be using a new interface. Yesterday, the company announced that a new design for Twitter.com will roll out to users over the next couple of weeks. As you can see from the screenshots and video below, besides design changes, the major improvement to the new Twitter Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Customer Reviews and Testimonials Originally published Dec 20, 2018 5:09:00 PM, updated August 27 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Create different spaces to leave reviews.Before potential customers even make it to your website to learn about your business, make sure they can learn about you no matter where they’re conducting online research about making a purchase.There are a few typical third-party sites people consult to learn more about a business or a product:1. YelpBrightLocal found that Yelp and Facebook were consumers’ most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date. You can learn how to claim your business (or add it, if your business is brand-new) using Yelp for Business Owners.Make sure you’re regularly monitoring communications coming from this profile — responsive business owners are highlighted with an average response time and response rate that could encourage readers to move forward in the process towards becoming a new customer.2. FacebookYou should also claim your business’ Facebook Page so potential customers can find you to learn more about you without having to leave their social network. This is another site that rewards high levels of responsiveness, so make sure you assign someone to monitor incoming messages across the channels you’re trying to optimize for new customer acquisition.3. GoogleNext, use Google My Business to claim your business on the world’s biggest search engine, where potential customers might find you if they’re searching for information on Google, or searching for directions in Google Maps. (This is of particular importance to brick-and-mortar businesses trying to attract foot traffic — learn more about local SEO in this blog post.) People also leave reviews using Google, which appear in the search results for your business, as shown below if you Google “HubSpot.”4. AmazonIf you’re an Amazon seller, make sure to claim and customize your Amazon page. Amazon serves up a lot of different results for different searches, so make sure your Amazon page tells your business’ story the same way your website does. If a shopper finds your brand over the course of an Amazon search, make sure your Page highlights product details, testimonials, and reviews.Source: Amazon5. Better Business BureauFor businesses in the U.S., Mexico, and Canada, you can register with the Better Business Bureau — another highly trusted source of customer reviews. By claiming your business on the BBB, you can access more candid customer reviews and become accredited on the site — which lends greater credibility and trustworthiness to you if customers are deciding between options using these reviews and ratings.There are also industry-specific review sites you should claim if they’re popular within your business’s vertical — such as TripAdvisor and Oyster in the travel and hospitality industries, G2Crowd and Finances Online in the software industries, and OpenTable and HappyCow in the restaurant industries. Make sure your contact information, website, hours, and key offerings are available on these more niche sites, too.2. Optimize your content.Your customer reviews might be coming in unsolicited from happy — or unhappy — customers on third-party sites.But once people are already on your site, make sure it’s easy for them to leave reviews there, too.Optimize your website, blog posts, social profiles, and emails to provide quick and easy avenues through which to write reviews by:Setting up website badges to quickly and easily direct visitors to your Yelp, Facebook, and Amazon pages to read and leave reviewsOptimize your website for mobile devices for people who come to your website when they’re browsing social or conducting searches on their phoneIf you’re asking for customer reviews via email, keep the asks short and sweet.Here’s a review request I received from a tour company in Charleston. It wisely included a link to various ways to review the company on the actual receipt of my purchase shortly after taking the tour. (For those curious, I highly recommend the haunted graveyard your if you’re ever in Charleston, SC.)3. Create incentives.Your time is valuable, and so is your customers’, so make sure you’re giving customers a reason to leave a review.Offer incentives to make your customers want to write a review — such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash.A review request (with a caffeinated incentive) from G2 Crowd4. Ask at the right moments.Make sure you’re soliciting customer reviews at the right moment in their journey with your business to get optimal results.Think about it: If you ask for a review at the wrong moment, it could result in a customer leaving a negative review that hundreds more people read when considering whether or not they want to buy from your business.Ask for customer reviews after positive moments along the customer journey, like:After they experience or demonstrate success with your product or serviceWhen they re-purchase or re-orderAfter they tag your brand in a post on social mediaIf they are spending time on your website browsing other products or servicesIf they refer another customer to youThese are just a few examples of signs that your customer is satisfied enough that they would leave a positive review of your business.For example, Etsy asked me to review a recent purchase approximately one month after I received it. I ordered a party favor for a friend’s bridal shower, so one month later was the right timeframe to make sure I had time to enjoy and use my product.On the other hand, some products and services will work within different time frames. For ride-hailing app Lyft, I usually receive a prompt to review my experience with my ride and driver immediately after the ride ends. For language-learning app Duolingo, I receive a prompt to review the app in the App Store after completing a lesson or achieving a milestone in the language I’m learning.5. Meet customers where they are.Don’t email your customers to ask them to leave you a positive review on Yelp.Instead, make sure your requests match up with the avenue where you want your customer to write a review. If you’re sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. If you want reviews on your Facebook Page, send the request via Messenger. And if you have to ask for a customer review cross-platform, make the request as integrated as possible — for example, by linking to your Yelp page in your email signature, or asking customers to review their purchase from your Amazon store in a follow-up email post-purchase.Here’s a review request I received from a third-party Amazon seller — along with some helpful tips for how best to use the product I had recently purchased:6. Ask open-ended questions first.Don’t start by coming out and asking directly for a customer review.Instead, start a conversation — and use an open-ended question to kick off the process.By asking customers “How are you liking the product?” or “Are you ready to renew/purchase again?” or “How was your recent interaction with customer support?” you can start a conversation and gauge their level of satisfaction before actually asking for the review.This is helpful in two ways:You can source helpful customer feedbackYou can avoid the awkward mistake of asking a customer for a review before learning they had a bad experienceUse the open-ended question to genuinely collect customer feedback — and to sneakily make sure the customer is happy before offering them a reason to submit a review. There’s nothing you can do about negative reviews coming onto various sites, but if there’s a customer who needs a resolution, focus on that before you ask them to rate your business.An open-ended question in an email subject line — as BioClarity did here — prompted me to get ready to give an answer as a reply or in the form of a review:7. Respond to every review — even negative ones. Nobody’s perfect, and mistakes sometimes happen that result in a customer leaving a scathing one-star review on your website, on Facebook, or on Yelp.When you get a one-star review, though, make sure to take the time to respond thoughtfully, without being defensive, to come to a resolution. It’s the right thing to do if you work in customer service, and it could actually help your business in the long run.Harvard Business Review found that businesses responding to negative reviews online actually resulted in better ratings overall. Your customers are human beings too, and the value of empathetic and compassionate customer service strikes a chord and actually leads to an uptick in total reviews, particularly positive ones.Here’s an example of how HubSpot responds to reviews on our Glassdoor page. Although not technically “customers,” showing prospective employees that HubSpot responds to feedback and takes it seriously helps our employment brand, too.8. Share positive customer reviews you’ve already received.When you start receiving positive reviews from your customers, keep the momentum going by highlighting and sharing them so other customers are inspired to do the same.On Google, Yelp, TripAdvisor, Glassdoor, and many other reviews sites, business owners (and site visitors) can mark certain reviews as helpful, which is like upvoting and moves reviews further up on the site so more people can read them. Make sure to periodically do this to positive reviews so your company’s page highlights the cream of the crop.You could also share positive reviews on your brand’s social media channels to open up the option to your audience there. You could reshare positive Facebook reviews in a post on your page, or you could format positive reviews as quotes for Instagram to post for your followers.Social proof is a powerful marketing tactic — it means that, if customers see other people like them sharing reviews, they’re more likely to do the same by following the crowd. So make sure that, in addition to asking for new customer reviews, you’re promoting the positive ones you receive across your brand’s channels for promotion.9. Give your customers a positive review first.If you want customers to leave you a review, you could leave them one first to get the ball rolling.This may not always be possible (depending on your industry or product), but in a lot of cases, you can get customers to reciprocate your positive words.If your product or service allows customer profiles to be reviewed — Uber, Lyft, Airbnb, VRBO, and TurnKey are examples — then leave them a positive review if you’d like them to review you in return. Of course, if they were bad customers, you don’t have to do that, but if you want to garner more reviews, taking the first step could prompt them to leave you one in return.Another good option is recommending your customer on LinkedIn. If you’re in an account management role and you work with individuals over a long period of time, you could leave them a recommendation or endorsement on LinkedIn. Those go a long way for their own personal branding, and might compel them to reciprocate on their own by leaving your business a positive review. And if they thank you for the endorsement, you could politely ask them for a specific review on a different platform during that exchange.Customer: Thanks for endorsing me on LinkedIn! I appreciate it.Business Representative: You’re welcome! I’ve enjoyed working with you over the last few months, and wanted to make sure other people know how skilled you are at web design. If you’ve enjoyed working with me as well, I’d appreciate a review of our product on G2 Crowd if you’re up for it.I only recommend this strategy if you’ve built a relationship with the individual over the course of working together. If an unknown person starts endorsing the customer for random skills on LinkedIn, that might seem creepy, and likely won’t result in them reciprocating.10. Ask the customer in person.If you work in a customer success manager or account executive role, and you have close relationships with the portfolio of customers you work with, don’t hesitate to add a personal touch, and ask your customers to review their experiences in person.If you’re taking your customers out to coffee or lunch, or if you invite them to one of your company events, keep things conversational, and ask them how they’re doing with your product or service. (Ideally, you’ll know if they’re achieving success or not based on your regular communications, so you’ll ask customers that you know are achieving goals already.)If your customers tell you they’re seeing success, let them know that you value their opinion and their loyalty, and that you’d appreciate them helping you get the word out to potential new customers. Remember the data from the beginning of this post? Most customers will leave you a review — all you have to do is ask.11. Host an event.To create opportunities to ask for reviews in-person as details in the previous strategy, and to create the conditions where customers are more likely to leave positive reviews, host a remarkable user conference or industry event to create more value for your customers beyond just the products or services you sell.By creating an engaging and useful experience for customers, where they can network with a community of people like them, get access to new product releases and discounts early, and meet their points of contact at your company, you’ll increase their positive sentiment toward your business and engender the likelihood that they’ll leave more reviews. You could even make customer reviews a part of your post-event feedback process — after customers complete a survey asking how they’d rate their experience, you could ask them to share highlights of their experience at the event on a public review site.To learn more, check out the best testimonial page examples we could find. There are a lot of factors that go into a customer’s decision to make a purchase from your company.When I’m deciding whether or not to buy something, for example, I typically ask my friends for recommendations, and then do a lot of online research of my options.And since it’s so fast and easy to make purchases online without ever connecting with a sales rep, the internet usually does the selling for you — and that can have a huge impact on if a customer purchases from you or not.Free Download: 45 Customer Referral TemplatesThe fact of the matter is, your company’s best marketers and sales reps aren’t your employees — they’re your existing customers. Customer trust in businesses is fading. HubSpot Research found that customers trust recommendations from friends and family over any type of online marketing and advertising your brand can create. And in the absence of trusted recommendations, according to BrightLocal, 85% of consumers trust online reviews are much as personal recommendations — the single most trustworthy and credible source of “advertising” out there.HubSpot Research also found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy — meaning that businesses that can accumulate positive reviews had a good chance of them helping a customer make a purchase decision.The same BrightLocal survey found that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company’s website after reading positive reviews. That also means that, in order for businesses to grow in today’s competitive, online-first marketplace, they need happy customers sharing positive reviews of their experiences in order to even get visitors coming to their site for the first time.The good news is, your customers are usually more than happy to help you out with this: The same survey found that, of the 74% of customers who were asked to provide feedback, 68% were willing to do it. So don’t be intimidated by the prospect of asking your customers for a favor — because all you have to do is ask, and they’ll likely be happy to help you out.So, how do you get your customers to write the glowing reviews that help close deals? How do you ensure a customer is satisfied and happy enough to ask for the kind of positive reviews you need? Read on to adopt strategies that will make generating positive customer reviews a cinch.How to Get Good ReviewsCreate different spaces to leave reviews.Optimize your content.Create incentives.Ask at the right moments.Meet customers where they are.Ask open-ended questions first.Respond to every review — even negative ones.Share positive customer reviews you’ve already received.Give your customers a positive review first.Ask the customer in person.Host an event.
Originally published Nov 13, 2013 8:00:00 AM, updated July 28 2017 Topics: Website Redesign I’m sick of looking at you, website. We started off well. You were a major improvement over my last website. But the thing is, you’re just not working for me anymore. It’s not your fault. The truth is, things have changed — I’ve changed. My businesses needs and you are just not compatible anymore. It’s time I start anew. You understand … don’t you?Free Workbook: How to Plan a Successful Website RedesignOn average, we marketers redesign our websites every 18-24 months. Our reasons vary — from building a better customer experience, to reflecting a new corporate brand strategy. Regardless of the reason, we’re a constantly iterating breed.The good news is there’s a ton of content out there to help you make the right decisions for your website redesign. However, that’s also the bad news.With so much advice and content on redesigns, it can be hard to filter through it all to get to the best resources. Because I like you guys (and because we’ve gone through our fair share of redesigns ourselves), I’ve compiled a handful of top-notch resources for your next redesign.Deciding on a RedesignMake sure you’re not redesigning for the wrong reasons.I mentioned that marketers redesign their sites every two years on average — I didn’t say that every one of those redesigns is a good idea, though. This post by my colleague Jess Meher gives some common red flags that indicate you may be redesigning when you don’t need to.Scope out the project correctly.Website redesigns can take several months, but you are traveling a well-trodden path. Why not borrow the road maps of those who came before you? The following two resources should give you a good head start when it comes to scoping out your redesign project:Working with a designer? Inbound Marketing Agency Lynton Web has mapped out the 5 Phases of an Inbound Website Redesign.Doing it on your own? HubSpot’s got a Website Redesign Planning and Progress Kit that includes a spreadsheet to help you map out milestones, goals, benchmarks, and more. We’ve used this spreadsheet in our own designs to help us stay on track.Identifying Benchmarks and GoalsWebsite redesigns are filled with subjective measures. While gut reactions are worth listening to, the only way to really know if your redesign is working is to identify some benchmarks and set some goals.The effectiveness of your website can be measured by everything from bounce rate to conversions. To decide what works for you …Take a primer on marketing analytics.There’s a lot to cover in analytics. Should you track visits or unique visits? What’s the right balance of new vs. returning visitors? How do the rest of your marketing analytics fit into your website analytics? This 85-page guide covers the full gamut of marketing analytics, but pages 5-22 are all you need for your website redesign. Set up goals in Google Analytics.Google Analytics is the de facto free analytics program out there, but it changes quite often, so some of the content you may find out there is slightly outdated. This helpful post on Steamfeed, however, was published in September 2013 and gives step-by-step instructions on setting up your goals in Google.Compare the two types of analytics.Your website is not an island. As part of your redesign you should consider how website analytics fit into your larger marketing strategy. This post by fellow HubSpotter Pamela Vaughn explains the differences between website analytics and marketing analytics and guides you on what to measure for each. Preserving Your SEOIn 2009, Toys R Us paid $5.1 million to buy the Toys.com domain name, in an effort to scoop up the SEO benefit of having such a prominent keyword in their domain. So essentially, that’s $5.1 million the company spent to top the search charts.In a great error, however — that honestly could’ve happened to almost anyone — Toys R Us forwarded the entire domain of Toys.com to ToysRUs.com without using 301 redirects, and, in turn, Google de-indexed all of the Toys.com pages. It’s a fascinating story in and of itself, and one you can read about here.The lesson here? Be sure you preserve your SEO whenever going through a redesign. Here are a few more useful resources to help you make sure SEO is top of mind in your redesign.Learn the different types of redirects.There are a handful of different types of redirects you can use if you’re moving your pages from one web address to another. Search Engine People and Moz both have useful posts on the differences between these redirects. Search Engine People’s post is a bit more straightforward while the one by Moz is a bit more comprehensive.Discover other SEO strategies.There’s more to SEO than just the redirect. A website redesign offers you an opportunity to map out your content to really rank for certain keywords. Search Engine Land has a helpful post about building a keyword strategy in the context of a larger website redesign.Use an on-page SEO template.When you’re ready, HubSpot has a free on-page SEO planning template you can use to track all of your work and ensure all of your loose ends are tied down for the redesign.Planning Your Design and ContentOptimize your site for mobile.Mobile optimization is an essential part of creating an excellent visitor experience, driving conversions, and even ranking on search engine results. Make sure that any redesign includes a plan for mobile optimization. You can see how your current site looks on mobile devices here and learn the differences between mobile approaches here. Carefully plan your design.There is plenty of great advice out there on website design. Probably the most comprehensive is this post by Smashing Magazine, which covers everything from about-us pages, to 404s, to breadcrumbs, to calls-to-action. Some other great resources you can check out:Get inspired by looking at different homepage examples.Get scientific (sort of) through KISSmetrics’ Anatomy of an Effective Homepage Infographic.Understand your essential homepage elements.Learn why you don’t have to worry about the infamous website “fold” in this KISSMetrics post.Write your content.Words matter. A beautiful design and compelling words work together to make your site memorable and deliver your company’s unique value. I scoured the web to find some practical advice on moving your web copy from good to great.Get an overview of writing for web: This quick course in copywriting by Smashing Magazine is a nice primer in some of the concepts behind good copywriting.Don’t make it all about you: This Unbounce post explains some of the common pitfalls of company-centric website copy. Make a clear case for the problem that your company will solve for customers.Determine your value proposition: Different than a slogan or a tagline, your value proposition explains to prospective customers how your company will advance their goals. This post will walk you through a few steps to identify and communicate your value proposition.Choosing a Content Management System A website redesign is probably the best timing for assessing your current content management system and trying to decide if you are happy or want to move to a different platform. You’re starting over from scratch, so you have the opportunity to consider all the facets of the way you market online.To determine the best platform for you, think about your core needs. Would it be better for all of your marketing tools to be integrated into one platform or are you ok with separate tools? Is mobile optimization important to you? Do you have a designer to work on your site or need pre-made templates? One of the best ways to get to know the different platforms available is to take a look at review sites. There are a number of review sites around, but a few newer sites are doing a good job with crowd-sourcing reviews from actual users. Take a look at TrustRadius or G2Crowd to compare vendors. If Salesforce integration is important to you, you’ll also want to check out the reviews on its app exchange.Of course, we’re happy to talk with you about HubSpot’s content optimization system to help you determine if it’s a fit for your redesign. Don’t forget to share this post! 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Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you have business partners like interior designers or landscapers that are also on Houzz, it’s helpful to request reviews from them, as well. Providing reviews for your partners will help motivate them to provide reviews for you. This will help both of you rank higher for your services and geographic locations.3) Link Projects to Blog PostsWhen you add a project to your Houzz profile, you can include an external link to provide more information on that project. Therefore, we recommend creating a blog post on your website that expands on each Houzz project. You can then include the link to that blog post in the actual Houzz project. This strategy will help increase traffic to your website, provide additional blog content, and encourage people to learn more information about your company beyond what’s in your Houzz profile. It could also lead to new blog subscribers. Plus, if you include calls-to-action in your blog posts, you will encourage lead generation. By including a call-to-action that links to a landing page with a form to download a piece of valuable content (such as a buyer’s guide), you may generate tangible leads that you can follow up with. 4) Engage Users Through “Questions” and “Advice” FeaturesHouzz provides a “Questions” feature that allows users to ask you questions about your projects. Be sure to monitor your Houzz profile closely so you can respond to questions in a very timely manner. Timeliness is key for turning someone who has posed a question into an actual lead. Responding quickly shows you are a tentative builder that cares. It also helps you ensure you connect with the user when they are still in the right mindset. If you respond several days after the question is asked, the user may have received his answer somewhere else, or he may have become preoccupied with something else. Responding in a detailed and thorough manner is also important because it shows you are an expert. This is why the questions feature is so valuable. It helps you show that you are a tentative, caring, expert home builder. And who wouldn’t want to hire a home builder like that?Houzz also offers an “Advice” feature. Engaging in discussions here helps you obtain additional exposure and establish your expertise. Spend time answering questions and contributing valuable insight to discussions. Both the “Questions” and “Advice” features allow you to engage one-on-one with users, and start building relationships. 5) Utilize Bookmarks for CRMThe “Bookmarks” feature allows you to keep track of your favorite discussions on Houzz. If you are communicating with potential leads in discussions, it may be helpful to note that in your CRM software. Bookmarking your discussions will allow you to easily return to those discussions and review your interactions so you can record information about the contact in your CRM system.6) Add a Houzz Badge or Widget to Your WebsiteAdding a Houzz badge or widget to your website’s home page will help boost your ranking in the Houzz directory. There are several badges to choose from, including a badge that simply indicates you have a Houzz profile to badges that indicate any special Houzz recognitions you may have received.Houzz also offers widgets that will allow you to display your Houzz reviews or add a slideshow of your Houzz projects to your website. Adding these features to your website will help demonstrate your company’s status and expertise to visitors who enjoy and trust Houzz as a resource.7) Submit a Project to be an Editorial FeatureSubmit one of your projects to Houzz’s editorial review team for a chance to be become the subject of a featured article on Houzz, such as their “Room of the Day” or “Kitchen of the Week” articles. If you are selected, you’ll receive free national exposure from one of the most important websites in the home building industry. These articles are based solely on merit; no one can pay to be selected. So, they act as a great indicator of your company’s expertise and creativity. If you are selected, you can promote the article via your other marketing channels such as social networks, email marketing, and your blog. 8) Complete Your Profile in DetailThis may seem like a no-brainer, but it’s worth stating. The goal of completing and maintaining your profile isn’t to get it done so you can move on to something else. The goal is to ensure your target audience finds you on Houzz and then takes an additional action like visiting your website or contacting you. So, invest the time into filling out your profile in detail. Be sure you take advantage of the opportunity Houzz gives to link to all your social networks. If people begin to connect with you in other social networks, they will discover your blog posts and other valuable content. This will help drive them to your website and engage them in lead nurturing. The Bottom LineIt’s not necessary to be active in all social networks; just the networks that are most effective for your industry. For builders, Houzz is arguably the most important social network for driving website traffic and leads. As we’ve described, it can also help increase your search engine and media exposure. These eight tips will help you get the most marketing leverage and lead generation potential out of Houzz. Topics: Lead Generation Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000.For home builders, there’s no question the target audience is there. The challenge lies in maximizing Houzz exposure to convert Houzz users into leads you can actually follow up with.These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic KeywordsBe sure your target audience discovers your profile when they search Houzz for terms that matter to them by including keywords in your business description and your projects. For example, a Dallas home buyer in the market for a custom builder may want to see examples of unique exteriors on Houzz created by Dallas-area home builders. To find these examples, they might search “Dallas exteriors.” If you’re a Dallas builder, you would want to appear in this search. Therefore, builders should include relevant geographic terms in addition to terms that describe the nature of the project or photo. For example, instead of titling your project “Kitchen Remodel”, consider calling it “Dallas Kitchen Remodel.”When you add a project, there is a specific section to include keywords. To add keywords to an existing project, simply click “edit” on any photo and you will see the keywords section appear. Houzz provides a quick and easy YouTube tutorial to help you add keywords correctly.Take time to add as many relevant keywords as possible in this section. Be sure to include the same type of relevant keywords in the “Description” field of your projects. Be as detailed as possible with these descriptions. It takes time but it’s worth it because it will help more people find you. Keywords are also important because Houzz profiles are indexed by Google. So, when someone searches a term like “Dallas builders” in Google, Houzz’s list of Dallas builders shows up in search results. When someone clicks on that search result, they see a list of local builders with reviews and examples of work.So, it’s extremely valuable to appear in these Houzz lists. It’s even more valuable to appear in a high position. One of the best ways to improve your ranking in these lists is by increasing your company’s reviews on Houzz. 2) Increase ReviewsThe best sales leads have always come from word-of-mouth referrals. Online reviews are often almost as valuable as a friend recommending your company to another friend. Today’s consumers conduct a lot of research before making purchases. Online reviews are one resource that people regard heavily when making a large purchase like a home. Houzz reviews are no different, and the more you receive, the higher you are likely to rank in the Houzz directory for your geographic area. Therefore, you should encourage your clients to submit reviews. Houzz makes this really easy with their “Get Reviews” feature. You can send an email straight from the Houzz platform to your clients requesting a review. The email contains a link that will take your client straight to the location where they can submit a review. Houzz provides a quick YouTube tutorial for this feature, as well. Originally published Apr 13, 2015 11:00:00 AM, updated March 31 2016
12K+SaveWhat other Excel tricks do you find handy? Share with us in the comments. Originally published Sep 28, 2015 12:00:00 PM, updated December 10 2018 Topics: Excel Computer technology moves fast — which is why it’s so hard to believe that a computer program that’s been around for 30 years is still one of the most popular programs in the world. And yet, I’m willing to bet every single one of you has had to use Microsoft Excel at some point in your life.Nowadays, most office workers are simply expected to know basic Excel functions — so much so that many recruiters suggest you shouldn’t even bother listing it on your resume. “I swap ‘Proficient in Word, Excel and PowerPoint’ for ‘Proficient in Breathing Oxygen,'” quipped the founder of Mergers & Inquisitions.Beyond creating basic charts and graphs, there are a few other Excel tricks that everyone working in an office should know. For instance, it’s really helpful to at least have a basic understanding of how to create pivot tables and VLOOKUPs. (Don’t worry — it’s easier than it sounds.)Download 9 Free Excel Templates for MarketersFrom charting to conditional formatting to pivot tables, check out the infographic below from Microsoft Training to learn the top seven most useful Excel tricks everyone working in an office environment should be familiar with. (And read this blog post to learn these tricks and others in more detail.)12K+Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in … but it’s not always an easy job.The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it’s a struggle.If you’re having trouble finding and evaluating co-marketing partners, keep on reading. In this post, I’ll outline 10 tips for making sure you’re entering into a healthy and prosperous co-marketing partnership.Let’s get to it.Click here to download a detailed guide and free templates for getting started with co-marketing.10 Tips to Finding the Right Co-Marketing Partner1) Start with a list of brands you admire. First, create a running list of brands and influencers in your industry that you admire from a marketing standpoint.If you’re an online wine distributor, for example, a great potential partner to include on this list would be a popular wine accessory company. Chances are, your audience would want cool wine accessories and gifts for their family and friends, and the wine accessory company would want an audience of wine lovers to buy more accessories. It’s a win-win!A few questions to ask yourself when you’re putting this list together:Are there potential partners in your space who have enjoyable-to-read blogs that would provide value to your audience?Do you follow any brands on social media that make lovable content that also speaks to your buyer persona’s needs?What apps, tools, or products make your customers’ lives easier? Once you nail down a list of companies that are a fit for your buyer persona, it’s time to dig a lot deeper.2) Consider competitive overlap.It can be tough to assess the “coopetition” of a new partner. It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship.My biggest pieces of advice when evaluating that gray area is to make sure you’re not fighting for the same keywords. If you’re an interior designer in Boston trying to grow outside of New England, for example, don’t co-market with another interior designer in Massachusetts as the keyword to find you would be “interior designer in Boston” or “interior designer in Massachusetts.” I’d opt to partner with somebody in the furniture or rug business that has a national footprint, as you can both drive traffic and leads to each other without cutting into each other’s business.3) Dig into social media profiles.The first thing I do to check out a new partner is visit their company’s profiles on Twitter, Facebook, and LinkedIn.While I’m there, I don’t just look at the number of followers — I also look at engagement, replies, and the type of content their social team is posting. Why? Chances are, your co-marketing content will be promoted on social media. It’s important to know the potential reach and engagement of your partners’ social accounts so you can assess how much exposure your co-branded content will get on social.When you’re looking at their social media accounts, ask yourself these questions:Does the partner use high-quality, relevant, and aesthetically pleasing visuals to promote their campaigns?Is the copy engaging and easy to digest? Are people liking/favoriting and sharing posts?Is the partner answering questions from customers and prospects? Is the partner joining conversations related to your industry? Try to answer all of these questions about your future partner to determine if they’re on the same page you are when it comes to social content.Pro Tip: When you’re on Twitter, check out “Tweets & Replies” as well as “Photos & Videos” to better determine what your future new partner is up to.4) Assess the company’s overall web and content reach.In order to assess how much traffic your new partner could drive to a landing page, I look at their overall web presence on www.alexa.com and www.similarweb.com. These sites help me get a rough idea of traffic, bounce rates, keywords, and sources people are using to find that site, as well as the next action they take after visiting.Alexa specifically is a great tool, as it can help you dig into where visitors click from a company’s main site. If you find most of the clicks are going to a company’s blog or resources pages, that’s a great sign for me as their audience likes that company’s content. If it’s going to a pricing page or something that’s not as top of the funnel, it signals that there is a hole in their marketing and conversion path — they may not be a great co-marketing partner right now. Another tool that works well for assessing a potential new partner’s reach is Buzzsumo. It allows you to find specific types of content that perform well in an industry, as well as uncovers thought leaders in that space. This handy tool ranks content by the number of social shares to provide you insight into what’s working on this company’s site. Here’s a great video on Buzzsumo’s capabilities and a look into how HubSpot’s own SEO guru Matthew Barby uses the tool.image Source: SEMrush5) Google the company.To make sure you don’t start working with a partner who is on the verge of bankruptcy, Google the company and check out the first few pages to see what comes up, as well as the “News” section. If the latest news doesn’t shed a positive light on this potential partner, perhaps you should wait until the dust settles after a few months. If it’s too damaging, you might consider crossing them off your list of partners to reach out to.If the latest news is about their impending IPO or recent funding and growth, however, go get ‘em! 6) Sign up for their newsletters and subscribe to their blog. Sometimes the best way to find out if this company markets their brand and content well is to subscribe to their updates. A few questions to ask yourself:Is the content they’re promoting lovable?How often are they sending emails?Is there an unsubscribe link?Are their calls-to-action to landing pages and useful content, or to assets that don’t make sense?The importance of knowing how this future partner markets to their own database is similar to how they engage on social media. Eventually, if you co-market with them, they’re going to promote via email, social media, and their website. If you like the way they are marketing to their database in helpful newsletters, interesting blog posts, and relevant content, that’s a sign this company knows what their audiences likes and how to convert them into delighted customers and evangelists. If they’re not sending any emails or the emails themselves are irrelevant, that should be a red flag on moving forward with a co-marketing partnership.7) If applicable, check out reviews for their product or service.In the case of the wine distributor looking to pair up with a wine accessory company, I’d check out the Amazon reviews for those accessories or Google search “[insert company name] reviews.”If there’s a way to dig into the customer service and support of this company’s products and services, you should absolutely find out if customers like what they are purchasing as it reflects on how the brand treats their buyers. Go the extra mile and dig into customer reviews and their experiences with any potential partner, if you can.8) Google the person you’d be working with, if you know who they are.Do a quick search to see if this person has experience in the industry, recommendations of their work, and a positive footprint online. I don’t judge people for not having a YouTube channel on inbound marketing that has over 1,000 subscribers and hundreds of thousands of view to their videos, but I do check out their LinkedIn to see what experience they bring to the table. Ultimately, the person you will be working with will make or break your co-marketing campaign. I don’t discredit people or choose not to work with those who haven’t had several years of experience, but it’s nice to know whether you’re working with somebody who is an industry veteran or somebody who is starting to learn the ropes.9) Ask your network for references.Have any connections in common on LinkedIn? Send your common contact a message and ask if this person you’re thinking of pairing up with is recommendable. If someone you trust can’t recommend this person, that’s a red flag. The same goes for Twitter. If you’re a dog walker looking to pair up with a local dog treat company and see you have a few friends in common on Twitter, Direct Message your common friend and ask about the dog treat company owner you’re interested in working with. Can they vouch for that person? Are they hard workers, passionate about growing their business with inbound marketing, and in tune with their buyer persona and delighting customers?Great recommendations from your network are invaluable ways to research a potential new partner you’re trusting your brand name with.10) Have an introductory call to make sure you’re both aligned (and you get good vibes from the person).I’m a personal believer in first impressions being lasting impressions. Having an introductory call with a future partner is a great way to get a temperature check on their energy and enthusiasm about the co-marketing partnership. A few questions to ask yourself:Do they seem excited about the campaign?Did they come with great questions?Are you aligned on goals?Does the conversation flow well?As a best practice, always schedule a half hour call to get to know each other before agreeing to a campaign. This will give you enough time to ensure you align goals of the campaign, as well as deliverables and the timeline of those deliverables.I try to be as natural as I can on first-time calls. This gives the potential partner a sense of my personality and lets them know I’m excited about the potential for working with them. It loosens the vibe and allows for a more relaxed conversation, which means you can really get to know each other and your goals.At the end of this whole process, you should have a much better idea whether this person and company will be worth partnering up with — or just a waste of time. What other tips do you have for finding and vetting co-marketing partners? Topics: Co-Marketing Originally published Dec 29, 2015 6:00:00 AM, updated August 29 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Manchester City midfielder Bernardo Silva has come under fire from anti-racism body Kick It Out after a Twitter post concerning teammate Benjamin Mendy that he deleted an hour after posting.Silva, who scored a hat-trick in Manchester City’s 8-0 hammering of Watford on Saturday, posted a message comparing Mendy to the character used in the logo for Conguitos, a brand of confectionery popular in Spain and Portugal.”We are extremely disappointed to see the tweet posted by Bernardo Silva, which has since been deleted,” Kick it Out said in a statement on Monday.”Racist stereotypes are never acceptable as ‘banter’, and we’re shocked that someone who is a role model to millions has failed to understand the discriminatory nature of his post.”Kick It Out said the FA had been notified and that they believe “retrospective action” should be taken, including “mandatory education”.Silva, who deleted the post an hour after it was published on Sunday, posted another message saying Can’t even joke with a friend these days….you guys.The two players were teammates at Monaco before joining Manchester City in 2017.Also Read | We were motivated to get the win: Sergio Ramos after Real Madrid beat SevillaAlso See:
Jamia Millia Islamia (JMI) will host North-Zone Inter University Hockey Tournament from October 5-11, 2019.As many as 35 universities are sending their teams to participate teams in the tournament. Matches will be played on playgrounds of MAK Pataudi Sports Complex and hockey ground of Faculty of Education of the university.The matches will start from 9am onwards. League matches will be played from October 9-11, 2019.The final will be played at MAK Pataudi Sports Complex on 11th October,2019.Prof. Najma Akhtar, VC, JMI, Mr. Zafar Iqbal, former captain of the Indian Hockey team and Mr. A.P.Siddiqui (IPS) Registrar, JMI will be among the dignitaries present at the inauguration of the tournament at 10:00am on October 5th , 2019 at MAK Pataudi Sports Complex.About Jamia Millia IslamiaJamia Millia Islamia, an institution originally established at Aligarh in United Provinces, India in 1920 became a Central University by an act of the Indian Parliament in 1988. In Urdu language, Jamia means ‘University’, and Millia means ‘National’.Also read: 20 UK vice-chancellors are in India to explore higher education opportunitiesAlso read: This new India-UK scheme will fund UK students to visit India for higher studies
Jamshedpur FC registered their second win on the trot by defeating Hyderabad FC 3-1 in a Indian Super League match at the JRD Tata Sports Complex in Jamshedpur on Tuesday.Farukh Choudhary tapped a loose ball home in the 34th minute to convert his team’s dominance into a goal.Marcelinho scored an unlikely equaliser in the 45th minute but Jamshedpur regained control after the break with goals from Aniket Jadhav (62nd) and Sergio Castel (75th).The result took Antonio Iriondo’s men to the top of the table while Hyderabad are yet to open their tally.The hosts surged forward looking to take an early lead and tested Hyderabad custodian Kamaljit Singh when Isaac Vanmalsawma opted to shoot from outside the box in the eighth minute.A minute later, Mobashir Rahman’s excellent diagonal ball into the box put Farukh one-on-one with the Hyderabad goalkeeper, who prevented the Indian forward from slotting the ball into the net.Jamshedpur dominated proceedings and kept Kamaljit on his toes.The hosts finally converted a chance in the 34th minute. Piti received the ball on the left and skipped past a defender before sending a powerful strike towards the goal. Kamaljit’s save fell right into the path of an onrushing Farukh, who turned the ball home.Piti, the architect in midfield, nearly added a second goal soon when Castel found him in space on the edge of the box. The Spanish midfielder’s right-footed effort ended up a few inches wide of the target.Against the run of play, Hyderabad struck an equaliser at the stroke of half-time.advertisementMarcelinho collected Rohit Kumar’s pass, cut in from the right, dropped his shoulder to ease past Keegan Pereira and neatly slotted into the net, beating Subrata Paul at his near post.An injury to Sahil Panwar following a collision with Sergio Castel dampened the visitors’ spirits and Jamshedpur were back on the front foot.Castel swung a cross into the centre from the left for substitute Aniket Jadhav, who sent a diving header over the bar with just the keeper to beat.Jadhav made amends for the miss with an excellent finish after collecting Farukh’s cross in the 62nd minute to put the hosts back into the lead.With Jamshedpur overpowering their opponents in midfield, Hyderabad struggled to get back into the game as the second half wore on.Castel soon added Jamshedpur’s third with an excellent piece of centre-forward play. The Spaniard brought down Memo’s long ball, twisted and turned to beat a couple of defenders and fired the ball into the net.Farukh and Pereira also had their efforts kept out before the final whistle as Jamshedpur sealed full points.Also See:
Music has been one of the most powerful ways causes, celebrities, and communities can connect to raise money for serious issues. We recently caught up with Art Taylor, president of the BBB Wise Giving Alliance, who shared his insight on why these events can be so successful for nonprofits of all sizes.Legacy of Aid: August is the Anniversary of the Benefit ConcertFor over forty years, the benefit concert has served as one of the most popular, easily recognizable forms of aid for charitable organizations. It all started back in August 1971 when George Harrison called a few friends—Ringo, Eric Clapton, Bob Dylan, to name a few—to play at the world’s first benefit concert. The Concert for Bangladesh played from Madison Square Garden with ticket and recording sales helping to raise $18 million. These stars likely didn’t realize they were forever changing charitable giving in time of a disaster. Concerts are now a popular vehicle for causes around the world to raise visibility and funds—often targeting a younger crowd or introducing their campaign to an audience not yet familiar with it. “Music is a universal pleasure that cuts across cultures and backgrounds,” says H. Art Taylor, president of the BBB Wise Giving Alliance. “Music is a unifying experience—it’s a natural choice for charities to turn to benefit concerts as a means to raise funds.” Star power can play a big role but doesn’t always spell success. In the aftermath of the earthquake in Haiti, Wyclef Jean’s charity, Yele Haiti, came under scrutiny about its finances. This controversy underscores the importance for charities to make sure they are fully transparent and accountable before implementing a benefit concert which can attract a lot of media attention. And star power isn’t the only way to go. Charities across the country have seen great success with smaller scale benefit concerts ranging from high school bands to regional bands. The principles and watch-outs apply regardless of your headliner. 7 Do’s and Don’ts when planning a benefit concert for your organization:1. Know your partners. If you are co-hosting the benefit concert with another charity, take a moment to investigate them by pulling their report at Give.org. Don’t assume it is well managed just because it has a 501(c)(3) charitable tax exempt status. 2. Pay attention to regulations. Make sure any state regulatory requirements have been met, including verifying your ability to solicit. 3. Check tax deductibility disclosures.If the benefit concert tickets are sold in a charitable fundraising context, seek out a tax advisor to find out about tax deductibility disclosures that may need to be made. 4. Beware of cheaters. Take reasonable measures to reduce ticket scalping. Examples might be: limiting the number of tickets sold to a single purchaser and ensuring computer safeguards are in place to avoid someone “snatching” all the tickets as soon as they are made available. 5. Practice your FAQ.Make sure answers are readily available for reasonable questions about your mission, target amounts to be raised, and how collected funds will be used. 6. Be clear. If the intention is to collect funds restricted for a specific purpose (i.e., disaster relief) make sure that all charity participants agree to this restriction and are able to carry out this work as soon as possible.7. Be transparent about finances. Share information on the total amount collected, the cost to hold the concert, and how much went to the cause. Post this information on the charity’s and concert’s websites. The Future of Benefit Concerts“Charity benefit concerts will continue to play a role in generating funds and advocating issues,” says Taylor. “Large events work well in times of major crisis or when a big star has a personal stake in a cause. Smaller, targeted local events can be successful as well.”Whether packing a large event venue or a local concert hall, organizers should be creative and coordinate effectively to ensure that benefit concerts are a useful tool for raising awareness and charitable dollars. A benefit with local bands and resources combined with a coordinated effort between multiple nonprofits may be a good option for some charities. Whether large or small, however, the expense and coordination efforts for events can be prohibitive and should be considered carefully in terms of the investment of time and resources. Often charities will measure ROI through funds raised as well as impact to the audience. For more helpful tips on nonprofit collaboration, including information on accreditation, visit the BBB Wise Giving Alliance at Give.org. For advice on planning a successful fundraising event, download Network for Good’s guide to Hosting Your Most Fabulous Fundraising Event Ever.
Posted on May 8, 2018May 14, 2018By: Eric Jauniaux, Professor in Obstetrics and Fetal Medicine, EGA Institute for Women’s Health, Faculty of Population Health Sciences, University College London; Johan Vos, Chief Executive, International Federation of Gynecology and Obstetrics (FIGO)Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)In the last two decades, cesarean section (c-section) has become the most common major surgical operation worldwide and its rates are an important measure of obstetric practices in the 21st century. Cesarean deliveries are not new. Historically performed to save the infant, despite occasional references to operations on living mothers, cesarean delivery was frequently used to retrieve the infant from a deceased or moribund woman. Improvements in patient care have progressively established c-section as a safe operation, both as an emergency and an elective procedure. Blood transfusions and the introduction of antibiotics and uterotonics after World War II substantially reduced poor outcomes due to c-section. Continuous advances in anesthesia and improvements in postoperative care have further contributed to declining mortality rates from c-section, first in economically developed/high-income countries and more recently in low- and middle-income countries.C-section rates around the worldIn the 1980s, the international health care community, led by the World Health Organization, defined the ideal c-section rate to be between 10% and 15%. The United Nations Millennium Declaration and the funding strategies have improved maternal and child outcomes in many low- and middle-income countries; however, in most sub-Saharan African countries, c-section rates have remained below the 10% target. By contrast, rates have increased substantially in Asia, Central America and South America, creating new c-section access inequalities, with low access to emergency obstetric care in the poorest countries and high levels of c-section without medical indication in well-resourced settings, in particular in middle-income countries. Evidence of this situation is striking in a country such as Brazil, which has one of the highest national rates of c-section in the world (53% in 2012 and rising) with a c-section rate of 43% in state-funded hospitals versus 85% in the private sector. Changes in maternal age at first birth in high-income countries and the worldwide epidemic of maternal overweight and obesity have had a direct impact on c-section rates since the beginning of this century, but these factors alone cannot explain national rates over 25% and certainly not rates over 30%.Placenta accreta and other complicationsA critical absence from the recent “c-section debate” has been the long-term health impact of excessively high c-section rates, in particular in populations with high fertility rates, such as Egypt (c-section rate 53% and fertility rate 37/1000 women) and Mexico (45% and 33/1000 women, respectively). A 2018 systematic review confirmed that women with previous c-section are at increased risk of miscarriage, unexplained stillbirth, placenta previa, placenta accreta and abruption (in which the placenta detaches from the uterus before delivery) in subsequent pregnancies. Placenta accreta spectrum is a complex disorder in which the placenta implants and develops on or inside the scar of a previous uterine surgical procedure. When undiagnosed before birth, attempts to remove the placenta at delivery result in massive obstetric hemorrhage and very high maternal morbidity and significant mortality rates. The deeper the invasion of the previous uterine scar, the higher the risks of maternal complications during childbirth, in particular in low- and middle-income countries where trained multidisciplinary surgical teams are not available and access to blood transfusions is limited.The rising rates of c-section are directly linked to the rising prevalence and incidence of placenta accreta spectrum disorder. A surgical operation designed to save the lives of women and babies may negatively impact maternal and neonatal outcomes under certain circumstances. This is a particular concern when c-section rates are above 20-25% and general obstetricians are inexperienced in managing the major surgical procedures associated with managing accreta placental tissue, which often require complex surgical skills.In March 2018, the International Journal of Gynecology and Obstetrics (FIGO) published a special issue on placenta accreta spectrum disorders, including the new FIGO consensus guidelines on the epidemiology, prenatal diagnosis and surgical and conservative management of this condition, alongside a series of peer-reviewed original articles on placenta accreta spectrum that provide a comprehensive overview of this complex disorder. The XXII FIGO World Congress of Gynecology and Obstetrics will take place in Rio de Janeiro, Brazil, from 14 to 19 October 2018, and will provide a unique opportunity to expand the debate on the consequences of high c-section rates for the many health care professionals around the world involved in maternal health care.—Learn more about the global epidemic of unnecessary cesarean sectionsShare this: ShareEmailPrint To learn more, read:
Former Liverpool midfielder Jamie Redknapp has compared Jordan Henderson replacing Steven Gerrard as Reds captain to following up Sir Alex Ferguson as Manchester United boss, but believes the English midfielder was pivotal in the club’s recent Champions League success.Henderson replaced Gerrard as skipper when the legendary midfielder left Anfield for the LA Galaxy in 2015.In the years since, the former Sunderland midfielder has inevitably been compared with his predecessor and, as a result, criticised by many for his role with the Liverpool team. Article continues below Editors’ Picks Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? But Redknapp was full of praise for how the Champions League winner, who skippered the Reds for the 100th time this past weekend in a win over Arsenal, coped with the pressure that came from following Gerrard. “Jordan Henderson taking over the captaincy from Steven Gerrard was up there with the toughest of jobs in football. It was like taking over from Sir Alex Ferguson as Manchester United manager,” Redknapp wrote for the Daily Mail.”You don’t want to follow the man. You want to follow the man who followed the man.”I know what the pressure of pulling on that armband is like. A lot of people might just see the letter ‘C’ alongside a name on the team sheet and think nothing more of it. You do when you are the captain of Liverpool football club, believe me.”He won’t have taken being named the new leader of this club lightly, especially after taking over from a legend like Gerrard.”Henderson was under pressure. There was expectation on the England midfielder, and he got a lot of stick at times. He had his haters, but he has hushed them all.”The 29-year-old from Sunderland became a centurion on Saturday afternoon. That was the 100th time he walked out as Liverpool captain in the Premier League.”I have never been to watch my former side and left thinking Henderson did not have a right good go. At the very least, he puts in a shift. You can always count on him to give his all.”Henderson’s attitude was never in question, as the midfielder was always one of the more active players on the pitch for the Reds.But his skill have come under fire plenty of times in recent years as he struggled to fill the attacking void left by Gerrard.The legendary midfielder scored 186 goals throughout his 17-year career at Anfield, with Henderson having produced just 25 in his nine-year career.And Redknapp says any comparisons to Gerrard are unfair as Henderson has blossomed into a special player that plays in his own way.”He has not got Gerrard’s X-factor in midfield, but who has? He was one of a kind. But Henderson is still worth his weight in gold for what he offers Liverpool, on and off the pitch. He does what he does brilliantly. He’s not flash, he’s not flamboyant. He just does his job,” Redknapp said.”There were always going to be questions asked of Henderson when he became captain. ‘But he’s not Gerrard,’ you would hear people say, and that’s fine. That’s their prerogative.”But no one will ever replace Gerrard, really. How do you follow the King of the Kop? Henderson took on the toughest of tasks when he was handed the armband at the Anfield club, and we cannot fault his endeavour.”On June 1, he won the Champions League in Madrid after his team beat Tottenham. That saw him become only the fifth Liverpool captain to lift the European Cup, following on from Emlyn Hughes, [Phil] Thompson, [Graeme] Souness and his predecessor Gerrard.”Now he will want to become their first captain to clinch the Premier League.”Liverpool are set to face Burnley on Saturday as the club looks to make it four wins from as many matches to start the Premier League season. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
AD Quality Auto 360p 720p 1080p “Brent is one of the brightest individuals I have encountered in all of my years coaching,” Miles said, via press release. “His experience as a record-setting coach and quarterback at the collegiate level will benefit our offense immediately. I believe our players will be naturally drawn to Brent’s leadership and coaching ability. I have the utmost trust in his ability to lead young men and this move puts our players in the best position to be successful moving forward.”Brent Dearmon to take over as #KUfball Offensive CoordinatorMore ➝ https://t.co/jHZquGlhOq pic.twitter.com/4qPrCcEkrc— Kansas Football (@KU_Football) October 6, 2019Kansas is 2-4 on the season after Saturday’s loss to Oklahoma. The Jayhawks exploded for 48 points in a Sept. 13 win over Boston College, but have produced 89 total points in their other five games.Dearmon is regarded as an innovative offensive mind and an expert when in comes to Run-Pass Option (RPO) concepts. If he can duplicate the success the Jayhawks had against BC, he’ll be well-received as an OC.We’ll see if Miles’ faith in Dearmon is rewarded. LAWRENCE, KS – SEPTEMBER 29: A Kansas Jayhawks cheerleaders runs with a Jayhawk flag after a touchdown against the Oklahoma State Cowboys at Memorial Stadium on September 29, 2018 in Lawrence, Kansas. (Photo by Ed Zurga/Getty Images)Kansas football head coach Les Miles has officially fired offensive coordinator Les Koenning and promoted senior offensive consultant Brent Dearmon to fill the role.Miles announced the move this evening. Koenning lasted only six games as the Jayhawks’ offensive coordinator, with Miles opting to make a change midway through his first season in Lawrence.Dearmon, meanwhile, is also in his first year at KU. He led his alma mater Bethel University, an NAIA program, to a 10-0 regular season as a head coach in 2018.Bethel averaged 55.0 points per game, the top scoring average on any level of college football.
Take a look at the tweet below.Don’t do it…….. …………………. Don’t do it…………………. …………………. ………………… .Don’t do it………………… pic.twitter.com/fOoWQjN9QE— Univ. of Oklahoma (@UofOklahoma) October 8, 2019[Related Article:Texas Player Responds To Jalen Hurts’ Comments About Rivalry]Who doesn’t love college football? Especially during a rivalry week.The Red River Showdown is one of the best rivalries in all of sports. This year’s game carries heavy connotations as well.No. 6 Oklahoma and No. 11 Texas each have College Football Playoff aspirations. A Longhorns’ loss would most likely eliminate the possibility of a playoff berth.Texas-Oklahoma kicks off at noon ET on FOX. DALLAS – OCTOBER 11: Running back Mossis Madu #17 of the Oklahoma Sooners gives a downward “hook em horns” sign while walking to the field alongside the Texas Longhorns band at the Cotton Bowl on October 11, 2008 in Dallas, Texas. (Photo by Ronald Martinez/Getty Images)Oklahoma-Texas rivalry week is finally here. With the Red River Showdown just days away, anticipation is building for the top 15 contest. With it, fans and players are starting to engage in some lighthearted rivalry fun.“Hook’em Horns” has long been the Texas slogan and hand signal. But as we all know, Oklahoma has twisted the tradition into an off-the-field mocking. Sooners players have created their own version of the gesture, turning the horns upside down and calling it “Horns Down.”OU head coach Lincoln Riley has since said that his players will not engage in the gesture on Saturday. But that won’t stop the University of Oklahoma social media team from poking fun at Texas.In a tweet on Tuesday afternoon, the account posted picture of a Sooners fan doing the Horns Down. The caption reads “Don’t do it” a few times before showing the picture.
Former Chelsea defender Mario Melchiot believes that Chelsea are developing an Ajax-like mentality as the club is set to rely on younger stars like Callum Hudson-Odoi, Christian Pulisic, Mason Mount and Tammy Abraham this season.Melchiot played over 150 times for Chelsea in his time at Stamford Bridge and achieved FA Cup glory after switching to the Premier League from Ajax.The Blues had yet to be taken over by Roman Abramovich but they were already upwardly mobile having also signed Frank Lampard for £11 million from West Ham. Article continues below Editors’ Picks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Ox-rated! Dream night in Genk for Liverpool ace after injury nightmare Messi a man for all Champions League seasons – but will this really be Barcelona’s? Are Chelsea this season’s Ajax? Super-subs Batshuayi & Pulisic show Blues can dare to dream The former Netherlands international is delighted to see Lampard in charge of the club where he scored 211 goals but insists there’s little surprise to see him take the hot seat, despite just one year of experience in football management to date.”Chelsea are bringing in the former players to coach, who will help the push for youth that they want to bring through. If I was a young player at Chelsea, then I would be so excited. You have a coach who will give you an opportunity because his own opportunity at a young age,” he told Goal .”In his mind, it makes sense to do that. He also can’t bring in new players for at least a year so he has to use what he has around him. This is your chance. I have been a long advocate that Chelsea should use their youth player because they win so much at youth level.”Now, I am also going to be honest with the young guys, if you don’t take the chance, then you can’t make excuses if you don’t make it. This is your year. The ones in the first team or just below have a big chance.”I saw Frank Lampard was watching the Under 23s. He knows he might need those players. This is their chance. We do it at Ajax so that’s our model. Chelsea are more like Ajax this season. They can’t make big signings but the smart thing to do is promote the young boys.”If they qualify again for Europe, it is a big success. Even the Europa League. Asking to win the league is silly. They can build on a European finish. They will build on the young players, then sign more alongside a group of successful homegrown talent.”Bringing through homegrown talent is a success in itself. You see Chelsea’s youngsters won a lot of trophies but the real trophy is now that they are being used.”Melchiot thinks that Hudson-Odoi will share the expectation level with Pulisic upon his return and the former defender is happy that the England international looks set to stay at the club.Pulisic recently made his debut for Frank Lampard’s side after joining in a £58 million (€64m/$73m) deal from Borussia Dortmund, while the homegrown Hudson-Odoi has returned to training after an Achilles tendon rupture.The pair will be part of a formula to replace Eden Hazard who left for Real Madrid in an £88 million (€100m/$112m) deal this summer.Chelsea are understood to have convinced Hudson-Odoi to stay at the club after offering him a £180,000-a-week deal and Melchiot thinks that he will be an even bigger boost to the club when the deal is signed.”A good Hudson-Odoi would give me the most problems as a defender,” Melchiot said. “If he can get back to where he was before I think he would be the most dangerous prospect Chelsea has.”I like Hudson-Odoi. I was sad when he was injured as it was at a crucial moment. The balance of the team was perfect. Hazard was on the left-hand side pulling a lot of attention. Then when Hudson-Odoi got the ball, he had a one-on-one.”Pulisic will have to first earn the attention of markers like Hazard did. If Hudson-Odoi is back in the team, then he might eventually find himself doubled upon. He has to think smart and deal with it. People didn’t know him before so he could get away with it.”Melchiot added that he believes that Hudson-Odoi will only get better as his role with Chelsea becomes clearer, despite mutual admiration between the winger and Bayern Munich prior to his injury.Hudson-Odoi was heavily linked with a move to Bayern throughout the winter window, but now committed to Chelsea, the English star is someone Melchiot expects to shine going forward.”He did well to get into the national team. He is an international player. He is on the rise. I understood why he wanted to leave. You are a young player, you have done very well at youth level and on your debut and first few experiences then you can’t get into the first team,” Melchiot said.”You have made it for your country, Bayern Munich really wants you and will definitely give him the opportunity. I understand why he may have asked himself, ‘Why would I stay at Chelsea?'”I understand why some fans were annoyed he might leave Chelsea, but as a footballer myself, I know it is about playing and not watching other people play. If you can play at a club, you should go to play.”Maybe he didn’t handle it as cleanly as he should. It is a business. He knows he has the talent. We don’t know the full details of how the club handled it, in fairness. The most important thing is he is a Chelsea player. I look forward to seeing him get fit, up to speed and shine again.”Lampard isn’t the only ex-player to return to west London as the Blues bring back Petr Cech as a technical and performance advisor for the first team. Claude Makelele comes back working with younger players as a technical mentor, while Jody Morris is assistant manager to Lampard in the first team.Joe Cole, Eddie Newton, Tore Andre Flo and Paulo Ferreira were already at the club and Melchiot thinks that their returns will help strengthen the identity of the Blues.”I don’t say ex-players are always better than non-players. You employ someone like him to hold onto your culture and build on that. It sets the trend if you bring players back,” he said.”Who then protects the culture of the club if you don’t have a backroom staff who are familiar with the journey?”Not every player will be a good coach; neither would anyone who get the badges be a good coach. If you are a coach, who played, then you have to prove yourself again. At Ajax, we did that. It is built on the culture, bringing a particular way of playing in the club, so we keep moving forward.”Jody Morris is also someone who brings sunshine with him. He is are smiling, joking and serious when he needs to be. Genuine people. Frank is the same.” Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.