Until Daniel Shechtman came along, chemists defined crystals as materials in which atoms are arranged in a regular pattern that repeats itself. But in 1982, Shechtman, a materials scientist at the Technion – Israel Institute of Technology in Haifa, found that an alloy of aluminum and manganese had a regular order of its atoms but in a pattern that did not repeat. Such “quasicrystals” forced chemists to rewrite their textbooks, and ultimately won Shechtman a Nobel Prize in chemistry in 2011. Since that early discovery, quasicrystals have been found in nature, and engineers made numerous varieties of their own and use them in everything from razor blades to nonstick coatings in cookware. Now, researchers in Germany have come up with a new way to grow ultrathin quasicrystalline films. As they report online today in Nature, they deposited a thin layer of barium titanate (BaTiO3) atop a surface of platinum atoms arranged in a hexagonal lattice. Barium titanate’s atoms are normally arrayed in a cubic pattern. But the mismatch in atomic arrangement between the two layers forces the BiTiO3 to arrange its atoms into 12-sided dodecahedrons. The outer ring of the dodecahedrons can be seen in yellow (images left and right). Inside, the atoms arrange themselves in a series of triangles, squares, and rhombi (right). The authors suggest that the new way of growing quasicrystals may lead to many more varieties with as yet untold uses.See more ScienceShots.Sign up for our daily newsletterGet more great content like this delivered right to you!Country *AfghanistanAland IslandsAlbaniaAlgeriaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia, Plurinational State ofBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Democratic Republic of theCook IslandsCosta RicaCote D’IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland Islands (Malvinas)Faroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and Mcdonald IslandsHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIran, Islamic Republic ofIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea, Democratic People’s Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People’s Democratic RepublicLatviaLebanonLesothoLiberiaLibyan Arab JamahiriyaLiechtensteinLithuaniaLuxembourgMacaoMacedonia, The Former Yugoslav Republic ofMadagascarMalawiMalaysiaMaldivesMaliMaltaMartiniqueMauritaniaMauritiusMayotteMexicoMoldova, Republic ofMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalestinianPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalQatarReunionRomaniaRussian FederationRWANDASaint Barthélemy Saint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyrian Arab RepublicTaiwanTajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuela, Bolivarian Republic ofVietnamVirgin Islands, BritishWallis and FutunaWestern SaharaYemenZambiaZimbabweI also wish to receive emails from AAAS/Science and Science advertisers, including information on products, services and special offers which may include but are not limited to news, careers information & upcoming events.Required fields are included by an asterisk(*)
Expatriates from Kerala have played a key role in improving the financial health of the state. Beginning with Sri Lanka, Malaysia and Singapore they reached Africa to send money back home. Later, the next generation found the Gulf countries greener.Read it at Manorama Online Related Items
Oil plant explodes in Pampanga town Don’t miss out on the latest news and information. MOST READ Didal, Fil-am reach Tokyo qualifiers semifinals ‘We are too hospitable,’ says Sotto amid SEA Games woes PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Former Kaya Iloilo midfielder Miguel Tanton could turn out to be Ceres’ marquee signing as he’s set to fill the void to be left by Ott who, sources said, will be playing in the Thai League 1 next season.The League 1, commonly known as T1, is Thailand’s premier football competition contested by 16 clubs and operates on a system of promotion and relegation to League 2.A key cog for Kaya since 2015, Tanton, a midfielder, was part of the 23-man squad of the Azkals in the AFC Asian Cup in the United Arab Emirates.A versatile player who can play at midfield or in central defense, Villanueva proved instrumental in the Azkals’ qualification for the Asian Cup, but was unable to crack the squad of coach Sven Goran Eriksson.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsDe Bruycker played in the 2017 Southeast Asian Games in Indonesia while it will be Marasigan’s second stint with Ceres, which he played for in 2015.The Busmen begin their campaign on Feb. 5 when they take on Yangon United of Myanmar in the preliminary round of Champions League qualifying at Panaad Stadium in Bacolod City. The winner of the match will take on Thai club Chiang Rai United in the next round. SEA Games hosting troubles anger Duterte Grace Poe files bill to protect govt teachers from malicious accusations Private companies step in to help SEA Games hosting Sports Related Videospowered by AdSparcRead Next Bracing for an uphill climb in the AFC Champions League starting next month, Philippines Football League (PFL) champion Ceres-Negros added depth and quality to its squad after signing four new players for the coming season.Anticipating the move of stars Patrick Reichelt and Manny Ott, who are reportedly set to sign for clubs overseas, the Busmen signed former Davao Aguilas players Dylan De Bruycker and Dennis Villanueva as well as Angelo Marasigan from Global FC.ADVERTISEMENT US judge bars Trump’s health insurance rule for immigrants View comments LATEST STORIES Oil plant explodes in Pampanga town Lacson backs proposal to elect president and vice president in tandem
Yajurvindra SinghAt the Oval, India, apart from M.S. Dhoni’s 82 in the first innings, have once again succumbed to the pace and swing of the England attack.The Indians’ mental state of failing to play on green tracks has made them tentative and unsure. Cricket at the highest level requires more temperament than just technique. India’s team selection in this series has been quite bewildering. The chopping and changing of players seems quite unfathomable. They needed to make some bold decisions but failed to do so. Dropping Ravindra Jadeja and including Stuart Binny seemed quite ridiculous.Similarly, Gautam Gambhir, in his stint at Old Trafford, did not seem to be in the best of form and one felt including Rohit Sharma to bolster the batting would have been more appropriate. They needed to make a change in their batting order, not only to show some differentiation and try and change their luck, but also to unsettle the England think tank. I feel there seems to be some sort of confusion and disharmony in the Indian camp. Duncan Fletcher has plenty of experience of conditions in England but this just does not seem to reflect in India’s game plan.Mithali Raj guided the Indian women to victory over England in the one-off Test.The composition and selection of the team, the field placements, the bowling changes and the static batting order clearly indicates that all is not well. There seem to be some undercurrents that need to be ironed out immediately, as India have hit disaster. The road to redemption is difficult. India need to look at adopting the Decision Review System seriously as they would have been far better placed if it was in place.On the other hand, the Indian women’s team has shown far more spunk than the men. At the Wormsley cricket ground in a one-match Test series, they were excellent. The England team is a professional outfit with players getting an annual contract and practising regularly at their academy. In contrast, the Indian women, with much less remuneration from the rich-est cricket body in the world, the BCCI, have shown they need to be taken far more seriously. Playing a Test match after eight years, they have performed far more credibly. I had the privilege of watching two of the Indian women – Poonam Raut and Harmanpreet Kaur – practising in Mumbai.advertisementThe enthusiasm, passion and commitment that they showed, along with so many other young girls, was truly inspiring. One remembers the early days of our cricketing life as a country when we were going through exactly what women’s cricket is going through now. They need to be taken seriously and given a similar status to their male counterparts. Australia and England have taken the step in professionalising the game and India needs to follow suit soon.The performance of the Indian women cricketers has shown that they do possess the skills and so deserve the cricket knowledge, experience and infrastructure available in India to take them to the top of women’s cricket.
AdvertisementIt’s all kicking off this afternoon in Belfast after a short time ago Tyson Fury weighed in for his bout this weekend with Francesco Pianeta in Windsor Park in Belfast.WBC heavyweight champion Deontay Wilder is in attendance as he will be working on BT Sport and Showtime as a commentator for the fight.But he’s made his presence felt earlier than tomorrow night at the weigh-ins a short time ago.Fury came in extremely light, lighter than what most expected, but Wilder was right there to rain on his parade fresh off a plane from the US.The hype train is now well and truly underway.John Fury was a former fighter himself and since his release from prison in recent years has been side by side by his son Tyson for all of his fights.Expect plenty more of this kind of stuff tomorrow and indeed the weeks and months ahead.The Fury fight tomorrow night is the co-main event to Belfast’s own Carl Frampton who takes on Australian Luke Jackson.VIDEO:Also Read-Boxing: Irish Superstar Carl Frampton Talks About New Deal With MTK Global Advertisement
Bangladesh qualified for the final of the Asia Cup after beating Pakistan by five wickets on Wednesday.Pakistan recovered from 28-4 to post 129-7, before Bangladesh reached a winning total of 131-5 in 19.1 overs. Mahmudullah secured victory, and a place in Sunday’s final against India, with a deep mid-wicket boundary.Mahmudullah was unbeaten on 22, but Soumya Sarkar (48) provided the platform for the victory.Pakistan fast bowler Mohammad Amir had figures 2-26 and kept his side’s hopes alive until Mashrafe Mortaza (12 not out) hit him for two consecutive boundaries in the 18th over.Those two boundaries off a searing yorker and a bouncer came after Shakib Al Hasan perished to a reverse sweep shot, piling the pressure on Pakistan.With 18 runs needed in the last two overs, fast bowler Mohammad Sami conceded two no-balls, one of which Mahmudullah cut past the point to hit the boundary. It left Bangladesh needing just three runs to win in the last over.Mahmudullah, who was at the crease during Bangladesh’s two-run defeat by Pakistan in the 2012 Asia Cup final, then hit a boundary to the wild delight of the home crowd.However, Sarkar’s run-a-ball 48 against a high-quality Pakistan attack, despite losing Tamim Iqbal for seven and in-form Sabbir Rahman for 14, was the key to Bangladesh’s success.Earlier, Sarfraz Ahmed led Pakistan’s recovery with an unbeaten 58. He and Shoaib Malik, who scored 41, combined in a 70-run partnership for the fifth wicket.Electing to bat first, Pakistan was 28-4 after 10 overs, before the duo counterattacked to give the bowlers a decent total to defend.advertisementBangladesh fast bowler Al-Amin Hossain claimed 3-25 and caused the early damage for Pakistan, helped by his new-ball partner Taskin Ahmed, 1-14.Left-arm spinner Arafat Sunny finished with 2-35.
Drew: I want to save money for my child’s college education with the goal of having enough money to pay for 100% of her college costs. Should I open a 529 account or Roth IRA or some other account? What if she doesn’t go to college? I’m worried a 529 account is too restrictive. I hear you, Drew. Who knows what the future will hold? You might see your daughter going to college, but depending on her interests and goals she may choose differently. Or, she may earn herself a full ride somewhere. Then what? Is a 529 plan a smart way to go?Maybe. Personally, I opened a 529 plan for my son. He’s only two years old and who knows what he’ll decide to do with his life come 2032. But we’re rolling the dice and feeling confident that he’ll want to follow in his mom and dad’s footsteps and go to Penn State (hint, hint, nudge, nudge). But even if he opts to start a business or go straight into the workforce after high school we trust we can transfer the funds to another beneficiary. Maybe a future sibling? Maybe I’ll decide to go to cooking school and learn to do more than boil water for pasta?And that’s the thing about 529s – the funds can be used quite flexibly and maybe more than one might assume. For one, you can change the beneficiary without consequence. If your daughter decides to forgo a higher education or doesn’t require the funds, you can change the plan’s recipient to another child, relative, friend, or even yourself if you have a hankering to go back to school.The savings can also apply towards any eligible institution of higher education, or, simply, a school that participates in federal student aid programs. That’s a lot of places, including traditional colleges, trade, career or technical schools and community colleges. [This site can help you quickly look up a school’s 529 eligibility.] Many foreign schools qualify, too.And while your daughter may not be set on going to college right away, she may warm up to the idea down the road or following a gap year [as Malia Obama is making so popular]. A 529 plan doesn’t have to get used as soon as your child graduates from high school. You can activate it at any time.In the end, if none of the above ends up mattering to you or your daughter, you may need to withdraw that money for non-educational purposes and be forced to pay taxes and a 10% penalty.Boo.If you think that’s likely, then the Roth individual retirement account (IRA), which you mention, may provide you with better options. We know the account more commonly as mainly a savings vehicle for retirement whereby you can make penalty and tax-free withdrawals starting at age 59 ½. So, assuming you’ll want money for retirement (and who doesn’t?), a Roth can be a fabulous way to save for those who qualify.But, if along the way, your daughter needs money for college, then as an exception, a Roth IRA can also serve as a means to pay for qualified education expenses. You can withdraw your contributions (not to be confused with your investment earnings) from the account at any time tax and penalty free.If your daughter doesn’t end up needing money for college, then that’s no problem. The Roth can go on to serve you in retirement still.Yet another option is to just begin investing in an “Anything Goes” diversified brokerage account, which you can use for whatever you or your daughter will need years from now. The downside is you’ll have to pay capital gains tax on withdrawals.Some parents also like using a “custodial account,” which is essentially a savings account that you, the parent, manage and control on behalf of your child until typically he or she reaches 18, 19 or 21 depending on the state. Whether you like it or not, the account irrevocably becomes your child’s property at that age (so, there’s that to think about.) If you were hoping your child would use that money for college and then she blows it on a new car (because she can), you might be wishing you’d gone in a different direction.And finally, finally, you can always mix it up, right?Creating a financial strategy that integrates all of above leaves you with a great deal of flexibility and covered bases. Maybe you save a little in a 529 to earn the tax benefit with the satisfaction in knowing you can always change the beneficiary, then open a Roth IRA because, well, you need money for retirement anyway…and last, save some in a brokerage and/or custodial account.Diversifying your savings approach for your daughter’s future might create that balancing act you crave, knowing all the uncertainties ahead.Good luck!Farnoosh Farnoosh Torabi is America’s leading personal finance authority hooked on helping Americans live their richest, happiest lives. From her early days reporting for Money Magazine to now hosting a primetime series on CNBC and writing monthly for O, The Oprah Magazine, she’s become our favorite go-to money expert and friend.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Have a question for Farnoosh? You can submit your questions via Twitter @Farnoosh, Facebook or email at firstname.lastname@example.org. 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We all want to stay young for as long as possible, both for our health and our appearance. A scientific team tested around 1,000 38-year-olds and found that some of them were as fit as they were in their 20s, while others seemed to have the health conditions of seniors. According to the study, genetics account for only about 20% of how people age, while environmental and lifestyle factors play a much larger role.We’ve gathered these awesome beauty hacks to help you stay younger looking for longer.1. Manage your stress level.Nobel Laureate Elizabeth Blackburn found out that telomeres (the ends of chromosomes) are actually responsible for the aging processes in our cells. The shorter our telomeres are, the faster we age. Chronic stress leads to shorter telomeres, which is why it is important to manage your stress levels.Meditation is one of the best ways to lower your stress levels and feel more relaxed. It also helps to prevent the shortening of telomeres. Sign up for a yoga class and learn to let go of negative situations and thoughts.2. Surround yourself with people you like.Blackburn’s research has also proven that people who live in safe and friendly communities have longer telomeres. So invest in your neighborhood and take advantage of it.Another study showed that married people and those who maintain old friendships also have longer telomeres, which means that they grow older a little bit slower than others. Some research has indicated that the optimum number of friends we need for staying healthy is six.3. Eat less, live longer.Caloric restriction, which basically means eating less, without malnutrition can slow down human metabolism and help us stay young longer. Researchers observed two groups of monkeys for two years. They came to the conclusion that monkeys which were on a low-calorie diet lived longer and stayed healthier.You can also adjust your diet. Try to avoid all types of processed foods because phosphates added to processed foods accelerate the aging process. Instead, make sure to include anti-aging foods in your diet like blueberries, dark chocolate, nuts, figs, salmon, avocado, turmeric, etc. By doing so, you’ll lower your risk of heart disease, protect your skin and vision, support cognitive function, and improve gut health.A recent study from the University of Scranton showed that walnuts contain the most anti-aging antioxidants. Eating just 3 walnuts a day will help you stay healthier and younger-looking. Also, try to limit your intake of added sugars and stop drinking soda and alcohol.4. Rack your brain.Exercising is important, but do not forget to train your brain. Read books, study foreign languages, and play games that involve mental activity. By making your brain actively work you can slow down the aging process. Recent studies showed that learning increases the number of neurons which helps the brain stay younger.5. Switch to more natural cosmetics.Try to wear less makeup because parabens used in cosmetics can disrupt estrogen and throw normal female fertility into premature aging. You can switch to more natural cosmetics instead. If you are a makeup junkie and just can’t wear it any less, make sure you clean your face well every day.6. Spend around 15 minutes in the sun.Nowadays all women’s magazines convince us that using SPF on the face is something we cannot skip even during the winter. Although Cancer Research UK suggests we spend around 15 minutes in the sun around midday without any sunscreen. This will help you to get vitamin D without the risk of getting skin cancer.7. Dance more often.A new study showed that dancing is one of the most effective types of exercise that can reverse the aging process. Dancing, especially continuously changing choreography, can boost the work of the hippocampus and help you slow down aging.8. Go to bed one hour earlier.Having the right sleep regimen is very important. Experts say that the sleep we get between the hours of 11 PM and 3 AM is responsible for nutrition and regeneration, which is why you should go to sleep at 11 PM or earlier. Ideally, a person should get 7-8 hours of sleep per night. Chronic lack of sleep affects not only the way we feel, but also the way we look.Harvard Medical School research showed that people who usually sleep for less than 7 hours and start to go to bed only one hour earlier had positive changes in blood pressure. It helped to lower the risk of stroke and heart attack.9. Add more vitamins to your diet.Antioxidants prevent free radicals caused by sun damage or smoking from damaging the cells in our bodies. One way to do this is to use face creams with antioxidants. The other way is to take them orally. The most powerful antioxidants that slow down aging are selenium, vitamin E, and vitamin C.Consider adding fish oil or any other anti-inflammatory supplements to your diet. Fish oil is rich with omega-3 acids which improve the heart function, boost the immune system, and improve hair growth. Omega-3 is also great for maintaining younger looking skin.Source
An estimated 15 billion trees are cut down each year—more than 41 million per day. Given this pace of land degradation, it’s hard to imagine how traditional reforestation methods, which rely on the hand-planting of live seedlings, could ever keep up. BioCarbon Engineering offers another way—a device, no more than two feet in height, that has the potential to plant 400,000 seeds per day—150 times faster than hand-planting carried out by a human.BioCarbon’s mission is to counteract land degradation by reforesting landscapes at an industrial scale using specialized drones that can restore lands at a rapid pace, firing pods containing nutrients and seeds into the ground.This approach requires innovation—the drone hardware to fire seeds effectively, the mapping software to optimize planting patterns, and the plant science to maximize survival rates and improve biodiversity. That innovation requires investment. So while trees offer numerous benefits to society and the environment, BioCarbon isn’t doing this just to feel good. It recognizes that restoring degraded land is a growing business. The company is currently working on projects in Australia, Canada, Myanmar and the UK.BioCarbon’s drone on a test site. Source: BioCarbon Engineering Making Money by Restoring Degraded LandsBiocarbon Engineering is one of many companies that make up the expanding restoration economy, businesses that have landscape restoration at the core of their customer value proposition. WRI and The Nature Conservancy (TNC) analyzed more than 140 companies in this space to understand how companies are making money from restoring land. Among these, 14 companies, whose median sales growth reached 100 percent in 2017, are showcased in a new report titled The Business of Planting Trees: A Growing Investment Opportunity.While these companies represent just a small subset of the broader sector, they showcase the diversity of business opportunities. Companies involved in the restoration economy range from early stage, pre-revenue startups to timber funds that manage billions of dollars. Similarly, the goods and services produced by these companies vary widely as well, from biofuels to climate-smart credit systems to green infrastructure.For example:Guayakí reinvented the traditional Argentinian “yerba mate” drink for the American market in the form of ready-to-drink teas and energy drinks. Since yerba mate is best grown in the shade, the company partners with small farmers and indigenous communities in Argentina, Brazil and Paraguay to regenerate the Atlantic rainforest and grow yerba mate under the rainforest canopy. With this market-driven restoration approach, Guayaki reached $60 million in sales in 2017.EcoPlanet Bamboo aims to alleviate the pressure on natural forests by developing sustainable bamboo as an alternative timber and fiber source for major industrial markets, including for toilet and tissue paper, renewable packaging materials for the food and beverage industry, and construction and housing materials. The company has plantations in Nicaragua, South Africa and Ghana, and expects to produce 280,000 tons of raw fiber per year by 2024.New Forests is a Timber Investment Management Organization whose investment strategies include ecosystem restoration in the United States, as well as sustainable forestry in Australia, New Zealand and Southeast Asia. New Forests currently manages $3 billion in timberland assets, with 39 percent of the area managed for conservation outcomes and the remainder used for sustainable timber production.A Growing Investment OpportunityThese companies are responding to the global challenge created by billions of hectares of degraded land that cannot provide for a rising human population. Deforestation is a major driver of climate change—land restoration offers one of the best natural climate solutions to fight back. There is strong political momentum, as 39 governments have committed to working toward the Bonn Challenge goal of restoring 150 million hectares of land by 2020 and 350 million hectares by 2030.Companies around the world, including those highlighted in our report, are rising to meet the need to restore degraded land. These enterprises have the potential to deliver profit and impact at scale, contributing to a flourishing restoration economy while also making money for investors. At this critical time when stock and bond markets are at rich valuations and investors are looking for the next growth opportunity, the world’s oldest and most efficient carbon capture technology is waiting: trees.LEARN MORE: Investors, entrepreneurs and others can email us at NRE@wri.org.Note: Camille Rebelo, co-founder of EcoPlanet Bamboo, is part of the Global Restoration Council convened by WRI. EcoPlanet Bamboo had no influence in writing this blog.
In 1915, the first 7,200 acres that would later become the Monongahela National Forest were purchased to protect the headwaters of rivers and streams and to encourage responsible natural resource management. With awareness growing about the importance of nature and the rise of wilderness tourism, forest management expanded to include other priorities such as recreation and biodiversity.Today, the United States Forest Service (USFS) manages the forest—now encompassing more than 919,000 acres—to ensure the provision of important ecosystem services and to allow society to enjoy the environmental and recreational value that it provides.Tree planting efforts on Hinkle Run in May 1935. Photo: courtesy of the Monongahela National Forest. Importantly, brook trout fishing is big business in West Virginia, and the increased presence of anglers is strengthening local economies and giving the West Virginia communities a welcome tourism boost. Spreading the wealth locally has helped raise awareness and positivity around these local restoration projects, converting important stakeholders, and allowing the projects to be more impactful for both people and nature.3. Rehabilitating Old Coal Mines Shows the Value of Being Adaptable.In the 1980s, parts of the red spruce forests, including 2,000 acres of the Mower Tract on Cheat Mountain were strip-mined to remove coal. Today, these former coal mines are part of the Monongahela.When the USFS acquired the mine in 1989, the mining company had restored the land with non-native Norway spruce and red pine. The trees were planted too close together, providing little habitat for wildlife and no room for native species to regenerate. The USFS is now partnering with key local stakeholders, like Green Forests Work and the Appalachian Regional Reforestation Initiative, to remove non-native trees of little biophysical and monetary value, restore soil quality through decompaction, plant red spruce seedlings, and improve habitat for native wildlife. By using the latest scientific knowledge and tools and developing adaptive management plans they hope to restore this site to a more natural ecological condition.Mechanical removal of non-native Norway spruce is followed by deep ripping to de-compact soils, prior to the planting of red spruce seedling on the Mower Tract. Photo: Sabin Ray, WRI In October 2017, we joined our USFS partners to learn more about their efforts to restore the Monongahela National Forest. Our work with the Global Restoration Initiative has mostly focused on drylands and the tropics, for example in the semi-arid landscapes of Niger and the peatlands of Indonesia, and less so on temperate forests such as the central Appalachians. By visiting the Monongahela, we learned how experiences from communities and projects closest to home can lead to newfound insights for our global work.Restoration has played a key role in some of the Monongahela’s biggest achievements: restoring red spruce forest ecosystems to increase biodiversity and soil carbon stocks, restoring cold mountain streams to provide habitat for brook trout and other iconic species, and rehabilitating old coal mine sites with new restoration techniques to re-create more natural conditions. Drawing on the expertise of the USFS, we are now applying lessons we learned from them to our restoration work around the world.1. Restoring Red Spruce to Combat Climate Change and Support Biodiversity.Red spruce trees used to be a common component of the central Appalachians. Today their extent is reduced to only a small fraction of their original range—mostly in high elevation forest patches—due to intensive logging, fire and land use changes. However, the red spruce ecosystem remains important, providing many valued benefits, such as upland water storage, soil carbon sequestration, and habitat for threatened, endangered, and sensitive species like Cheat Mountain salamanders and Virginia northern flying squirrels. “Different soils have the ability to store different amounts of carbon, and Appalachian soils have the potential to store a lot of carbon for the long-term if managed correctly. There is evidence of this in the soil profiles under the historic red spruce ecosystem,” according to Stephanie Connolly, soil scientist at Monongahela National Forest, at Barton Knob on top of Cheat Mountain, during our visit. Recent data suggests that in West Virginia alone the carbon equivalent of 56 million barrels of oil can be taken out of the atmosphere and incorporated into the forest floor within 80 years, if managed correctly.The Central Appalachian Spruce Restoration Initiative, a diverse partnership of private, state, federal, and non-governmental organizations, is restoring red spruce across portions of its former range on both public and private lands. We heard firsthand accounts from local Appalachian project teams working with The Nature Conservancy to remove hardwood species like beech that outcompete regenerating red spruce. Thinning these competing hardwood species and planting red spruce seedlings allows the red spruce, as well as the many organisms that depend on it, to return to the Monongahela. In this way, the USFS and their partners are restoring the forests to create a better habitat for wildlife and to withstand and adapt to climate change.2. Restoring Cold Mountain Streams Helps Spread the Wealth Locally.Working with the USDA Natural Resources Conservation Service and community-based organizations like Trout Unlimited, the USFS is restoring the cold-water mountain streams that run through the Monongahela National Forest and neighboring private lands. Restoring the streams sometimes involves mechanical intervention—building fences to exclude livestock, placing large log structures and boulders in the streambed, or reshaping straight and dredged channels—but it always includes the restoration of trees and vegetation along the riverbanks to provide shade and control streambank erosion and instream siltation.West Virginian farmers were once skeptical about the restoration efforts until they started to see the benefits of the projects firsthand: the return of the iconic West Virginia state fish, the brook trout. Local pioneers like Dustin Wichterman from Trout Unlimited are working with land owners to restore their streams. Those landowners are recounting their successes to neighbors, who are now building fences and planting riparian trees on their land. And now that the abundance of brook trout is increasing, farmers are appreciating the benefits of cleaner and healthier streams and the role that the restoration activities played in getting there.Measures to restore streams for brook trout to thrive include removing culverts so the trout can swim upstream to spawn. Photo: Sabin Ray, WRI Every year, 3 million hikers, climbers, fishermen, hunters and nature enthusiasts flock to West Virginia’s Monongahela National Forest. Yet not much is known about the extensive restoration efforts that have brought this once-degraded forest back to health. Within a day’s drive for half of the U.S. population, the Monongahela National Forest is today one of America’s most ecologically diverse areas, a critical hotspot for the historic red spruce-northern hardwood ecosystems across the high elevation landscapes of Central Appalachia and the threatened hellbender salamander.It wasn’t always like this. In the 1800s through to the early 20th century, these temperate forests were razed using poor practices for a variety of timber and wood-derived products. These activities and the wildfires that followed resulted in excessive erosion, water runoff and other problems that affected both local and downstream communities.After extensive logging in 1905, the Dolly Sods area of Canaan Mountain was left desolate and susceptible to further destruction by fire. Photo: courtesy of the Monongahela National Forest. First, they remove non-native species and break up the soil—a process called “deep-ripping”—with the help of a bulldozer. They leave the felled tree trunks and branches on the land to “load” the area with organic matter which encourages new growth and the creation of mini-wetlands. Finally, they plant native species. Together, these efforts create an early successional habitat that is perfect for red spruce and the wildlife that depend on it. As USFS Research Hydrologist Pam Edwards highlighted on our excursion, “to restore these lands best we must never stop adapting.”The lessons we learned from the Monongahela enriched our cookbook of recipes for restoring forests and landscapes. The practices we observed, along with their continued adaptation, are living tools that we should harness now and for generations to come.
and Twitter badge . If you think that monitoring your brand on Twitter is too time consuming, you’ll be glad to hear that monitoring all of your business’s social chatter takes only as a customer service channel. But there are several common mistakes that companies make on Twitter. by having a unique Twitter background. People on Twitter want to follow people who might actually interact with them. So if you’re only putting content out there, even if it’s does. These personal touches will attract more followers than hiding behind a corporate logo. If you tweet only once per week, it will be hard to get noticed in the Twitter streams of people who follow thousands of even hundreds of users. But if you follow some of the advice above, by taking a few minutes each day to retweet interesting tweets and share Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 1. Be Overly Self-Promotional Your company Twitter page shouldn’t just be a corporate Twitter page; this exudes a stuffy tone that nobody wants to follow. Some of the top brands on Twitter actually put a face to the person behind the tweets, such as retweeted more often 3. Follow Anyone and Everyone Keeping your Twitter profile hidden from your website visitors, the people most likely to actually follow you, is never a good idea. Add a or Twitter directories such as Would you want to have lunch with someone who only talked about themselves, and didn’t even ask you how your day was going? Of course not. So why should you act that way on your Twitter profile? Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. You’ll build a following more quickly, and you’ll likely be Twitter Search 6. Don’t Share Your Twitter Profile on Your Website Ever see a Twitter profile of someone with 10 followers who’s following 10,000 people and think “oh, they must be interesting!” Me neither. If you follow a ton of just anyone, not only will your Twitter stream be filled with irrelevant content you don’t care about, but you’ll look spammy to people who see your skewed follow numbers. Be picky about who you follow, especially in the beginning. You can use than accounts without pictures? And that having a Twitter bio gets you Twellow strategies to , you shouldn’t have a problem here. . You can even just link to the profiles of people behind the tweets in the bio section, which is what , you might turn away people who want to know you’ll reply. Twitter isn’t only about sharing one-sided content. It’s about sharing other Twitter people’s content and engaging in conversations about that content. Make sure to retweet and reply to at least a few people each day so that you’re making Twitter a two-way conversation. Twitter WeFollow 8. Don’t Customize Your Twitter Profile to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Ford Twitter and retweet their articles . Use free tools like Diana Urban 5. Don’t Interact With Other Twitter Users Not customizing your Twitter profile is like blending into an anonymous crowd. Did you know that Twitter accounts with a profile picture have Twitter is a fantastic network for businesses. You can Twitter for business Here are 9 relevant content , as well as how to remedy them. to your website, and even add a feed of your tweets to your blog. Make it easy for your visitors to find out how to connect with you in social media. 8 times as many followers to find people interested in your industry and what you’re talking about. 2. Only Include Links to Your Own Blog or Twitter Search monitor your brand Comcast @dianaurban or brand your business on Twitter 10 times more followers What would be your #10? Let me know in the comments below! ten minutes a day ? If not, there’s your reason for doing so. Also, TweetDeck Topics: 7. Don’t Monitor Your Own Brand Chatter is a User Experience Manager at HubSpot. You can follow her on Twitter 4. Don’t Establish a Personality engaging content avoid . And it’s not unprofessional to ask your followers how their day is going. 9. Only Tweet Once Per Week to monitor conversations taking place about your company on Twitter in real-time. After you complete a Twitter search, you can even click “Feed for this query” and add it to your RSS reader for monitoring. Twitter Marketing Originally published Sep 29, 2010 1:00:00 PM, updated October 20 2016 Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. It only takes 10 minutes a day to contribute valuable content on Twitter. Check your RSS reader daily and share interesting articles you see there. Also, find other relevant bloggers in your industry on Zappos . Give to get; these bloggers may reciprocate and share your content as well.
Topics: Images Once you’ve had some practice removing and changing backgrounds, you can experiment with using shadows, glowing edges, and other effects for making your headshots stand out a bit more. Full disclosure: I created the images above in Photoshop and used a feathering effect to soften the edges around Tyer and Big Jim — but you could get similar results with PowerPoint. For a more advanced look at removing backgrounds, check out this Photoshop tutorial from Adobe.5) Visualize Some DataKnow what’s incredibly boring? Staring at a bunch of numbers on a screen.Know what’s NOT incredibly boring? Staring a picture of a cat — with a beautiful head of hair — in outer space!You can think of data visualization as the middle ground between numbers on a screen and cats in space. Whether you’re creating a full-blown infographic or a simple pie chart, the goal with data visualization is to present your data in a way that is both easy to understand and visually exciting.As co-founder & CCO of Visage, Ross Crooks, noted in a recent blog post, “By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good.”Need help bringing your first data visualization to life? Download our free guide, Data Visualization 101: How to Design Charts & Graphs.6) Draw Some Groovy Designs on the Company Beer TapsDon’t have company beer taps? Not to worry. Just pick up a six-pack from the store and draw on the walls of your office!Nope, wait, don’t do that. But DO take a few seconds out of your day to leave a fun/funny/inspiring doodle on a whiteboard, chalkboard, or sticky note. The only real goal here is to spread some cheer (and culture) throughout the office.It might sound dumb, but trust me: It’s nice to walk around and see evidence that actual living, breathing, thinking humans inhabit the space you work in. For example, when I walk across the hall to grab a coffee, I’m greeted by THIS chalkboard doodle display, courtesy of some of HubSpot’s finest in-house artists.Looking for more marketing inspiration? Our INBOUND conference is right around the corner! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 5, 2014 12:00:00 PM, updated February 01 2017 I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before:Marketing isn’t arts and crafts.In today’s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense. To be effective marketers, we need to put childish things aside. We can’t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose. And we need to be able to tie whatever we create to something quantifiable.Ultimately, the modern marketing department is focused on hitting specific, number-oriented goals: X many leads. X many sales-qualified leads. X% lead-to-customer conversion rate.There’s seemingly nothing aesthetic or artistic or “arts-n’-craftsy” about it.But, in fact, there is.The Art of MarketingWe can use the science-side of marketing to figure out who we should create content for, as well as to figure out what that content should be. Through A/B testing and optimizing, we can even figure out when the best times are to share our content with people via social media and email. And, of course, using analytics software, we can determine if the content we create ends up delivering on our underlying why, or goal (e.g. lead generation, lead conversion, etc.).There’s only one piece missing from this marketing puzzle, and I assure you, it’s a crucial one: the how.How do marketers actually create all that content? How do they organize the information? How do they decide on font sizes and color schemes? How do they figure out what to put in the cover image or other promotional images? How do they decide when (or when not to) use gradients or drop shadows or 3D bevel effects?This, my friends, is where art comes into play. While science can inform us at every step along the way, it can’t actually do the work for us. At some point, we need to roll up our sleeves and create something.At some point, we need to do some arts and crafts.So I implore you, for the sake of your mental health, to take off your data geek/growth hacker hat for just a little while so you can explore some of the “arts-n’-craftsy” marketing projects below. 1) Create an Animated GIFThere’s something very satisfying about seeing an original animated GIF come to life. Not gonna lie, I was pretty pumped when I got this bad boy (see below) cranking for the first time to help promote a new guide, How to Optimize Your Marketing Channels.Whether you’re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software.Ready to start designing your very own animated GIF? There are a few different tools you can use, but I recommend going the Photoshop route. It gives you a ton of control (e.g. you can set how long each frame should be shown for) and — best of all — we have this blog post that walks you through the entire process.2) Redesign Your LinkedIn Banner ImageTrying to attract top talent to your marketing team? Having a super-spiffy banner image for your company’s LinkedIn page can only help.While there’s no silver bullet for ensuring your LinkedIn banner image will stand out from the crowd, there are plenty of companies doing a great job that you can draw inspiration from. Just check out the SlideShare presentation below: 10 Ideas for a Better LinkedIn Banner Image from HubSpot All-in-one Marketing SoftwareSide note: If you feel like your company’s entire LinkedIn profile could use a refresh, check out A Visual Guide to Creating the Perfect LinkedIn Company Page.3) Spruce Up Your Other Social Media Cover PhotosLinkedIn isn’t the only social network where you can let your creativity run wild. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover.One of my favorite cover photo strategies is to align your cover photo with your profile picture so the two seem part of the same overall image. (My colleague Ginny refers to this as the “Profile Picture and Cover Photo Combo.”) Here’s an example:Need help figuring out the sizing for all of the different social media cover photos out there? We’ve got you covered. Click here to download these free, pre-sized social media image templates.4) Add Matching Backgrounds to Employee HeadshotsThe secret to this project is learning how to remove the background from a photo. Once you’ve mastered that process, the rest is a walk in the park.And while Photoshop is perhaps the best tool for the job, the simplest tool for the job is PowerPoint. Once you get comfortable removing existing backgrounds from employee headshots, start dragging and dropping those headshots onto some new, snazzy backgrounds. Here are some examples below that I created using photos of my colleague Tyler (left) and his cat, Big Jim (right).
KL Rahul hit his first fifty of the season while Chris Gayle and Mayank Agarwal scored 40 and 41 respectively as Kings XI Punjab chased down 177 against Mumbai Indians to win their second match of the 2019 Indian Premier League. Rahul, who got out cheaply in the first two matches for KXIP, took his time to get going on Saturday before unleashing some classic shots.Chris Gayle was explosive even as KL Rahul struggled early on in the chase for KXIP. Gayle announced his intentions with two successive sixes off Mitchell McClenaghan – he became the first batsman to hit 300 sixes in the Indian Premier League – no other batsman has even hit 200 sixes in the tournament’s 12-year history.Gayle was looking very dangerous and hit 4 sixes in the innings before being caught out by Hardik Pandya off the left-arm spin of Krunal Pandya. While Rahul tried hard to find his rhythm, Mayank Agarwal came out all guns blazing and smashed a scintillating 43 off only 21 deliveries. His innings was studded with 4 fours and 2 sixes.IPL 2019, KXIP vs MI: HIGHLIGHTSWith David Miller at the crease alongside KL Rahul, KXIP needed 37 off the final 5 overs. It was KXIP’s match to lose but with Lasith Malinga and Jasprit Bumrah set to bowl 4 out of those 5 overs, Mumbai Indians were still in with a chance.Malinga was brought on to bowl the 16th over but he was a little wayward and ended up giving 12 runs including a last-ball boundary which helped KL Rahul hit his first fifty of the season.advertisementEarlier in the afternoon, Rohit Sharma set the tone for the Mumbai Indians innings with an 18-ball 32 before falling to Hardus Viljoen four balls before the end of the power play. Suryakumar Yadav. Yuvraj Singh and Kieron Pollard failed to deliver but Hardik Pandya played another cameo to give Mumbai a strong total.Hardik’s elder brother Krunal hit two nicely timed boundaries but it was Hardik who put the finishing touches to the MI innings once again. He had exploded against Royal Challengers Bangalore and against Kings XI Punjab, Hardik was once again in destructive mood.For Kings XI Punjab, R Ashwin and M Ashwin played pivotal roles with the ball. R Ashwin, the skipper, started off with the new ball and gave away only 26 runs off his 4 overs while M Ashwin conceded 25 runs off his 4 overs and picked up the key wickets of Suryakumar Yadav and Yuvraj Singh.Yuvraj was in fine touch against Delhi Capitals and hit three successive sixes against Yuzvendra Chahal in Bengaluru – in Mohali, he looked a little rusty and managed only 18 off 22.This was happy homecoming for Kings XI Punjab. Their first game of the season was dogged by the Mankading controversy despite a stunning victory over Rajasthan Royals in Jaipur. At the Eden Gardens, Andre Russell’s blitz shocked KXIP. In Mohali, the two Ashwins bowled brilliantly before Chris Gayle, KL Rahul and Mayank Agarwal sealed a fantastic win.
Samsung’s fourth Galaxy M phone, the Galaxy M40, will go on sale in India today for the first time. The Galaxy M40 is an online-only product that will be available via Amazon India and Samsung’s online store at 12pm. The Galaxy M40 highlights an Infinity-O punch-hole display, triple cameras and a Snapdragon 675 chipset, among other things.The Galaxy M40 price in India is set at Rs 19,990 and it comes in a single configuration with 6GB of RAM and 128GB of internal storage. On Amazon India, customers can avail some interesting offers as well that includes Rs 1,500 instant discount on ICICI Bank Credit and Debit EMI transactions, No Cost EMI on Amazon Pay ICICI Credit Card, major Credit cards and select Debit cards as well as Vodafone cashback offers.Samsung Galaxy M40 specificationsThe biggest USP of the Galaxy M40 is its display. It is the first in its segment to offer a punch-hole display. The smartphone sports a 6.3-inch FHD+ (2340×1080) Infinity-O LCD display with Gorilla Glass protection and 91 per cent screen ratio. The 3D curved glasstic panel on the back comes in two colour options – Midnight Blue and Seawater Blue.The Galaxy M40 is powered by a 2GHz octa-core Snapdragon 675 chipset, which makes it the first Galaxy M phone to use a Qualcomm chipset. This processor is paired with 6GB of RAM and 128GB of internal storage, which is expandable up to 512GB via a hybrid slot. The triple camera setup on the back includes a 32-megapixel primary camera with f/1.7 aperture, an 8-megapixel ultra wide-angle camera with a 123-degree FoV, and a 5-megapixel depth sensor. The selfie camera under the hole cutout on the screen is a 16-megapixel sensor. The Galaxy M40 houses a 3,500mAh battery and ships with Android Pie with One UI on top.advertisementSamsung Galaxy M40: What you should knowThe Galaxy M series has been mighty successful for Samsung this year. The Galaxy M10, Galaxy M20 and Galaxy M30 have offered great displays combined with dependable hardware at affordable prices. The Galaxy M40 looks to follow suit but there are a few things to keep in mind.Firstly, the Galaxy M40 comes with an LCD display rather than an AMOLED display as seen on the Galaxy M30 and Galaxy A50. The other point to note is that the Galaxy M40 does not come with a headphone jack. However, Samsung is providing a pair of Type-C earphones with the box.The 32MP triple camera setup is definitely an upgrade over the Galaxy M30 and Galaxy A50, at least on paper, but the battery capacity has been downgraded to 3,500mAh. To recall, the Galaxy M30 offers a 5,000mAh capacity, while the Galaxy A50 offers a 4,000mAh battery.As mentioned above, the Galaxy M40 is the first Galaxy M phones to ship with a Snapdragon chipset. The Snapdragon 675 is a capable mid-range processor that should deliver a fast and snappy experience for most day-to-day tasks. We will be out with our full review of the Galaxy M40 soon to offer a verdict on the performance.ALSO READ | Samsung Galaxy M40 quick review: A solid addition to the Galaxy M seriesALSO READ | Samsung Galaxy M40 launched: Key specs, features, price in India and availability
While most of those “survivalist” reality TV shows — like Survivor and Naked and Afraid — send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office.True, in the office you don’t have to worry about building a shelter (that’s usually provided) or getting swallowed whole by an anaconda, but there are other dangers office workers have to face. And one of the most intimidating? The dreaded distraction.Tweets. Facebook messages. Texts. Snapchats. That annoying coworker who is always bugging you with their personal problems (for the last time, Tyler, I don’t care that your cat has eczema). Office distractions are everywhere. But in addition to being annoying, they can wreak havoc on our productivity. Fortunately, the team at On Stride Financial created the infographic below, which offers several tips and tricks for dealing with distractions. 2K+Save2K+SaveKnow any other tips for avoiding distractions and staying focused? Leave a comment below. Topics: Productivity Originally published May 26, 2016 6:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators.Wouldn’t it be great if all of those helpful resources were just a click away?That’s exactly what bookmarks are for. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser — making it easy to visit your favorite websites.How to bookmark websites will depend on the browser you’re using. But trust me, it’s easy. Here are links to instructions for how to add a bookmark for four popular web browsers:ChromeSafariFirefoxInternet ExplorerNow, let’s get bookmarking. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 30 of the HubSpot blogging team’s favorites below. (And be sure to share your own favorites in the comment section.)Download 6 Free Blog Post Templates Now30 Websites Every Blogger Should BookmarkFor Keeping Organized1) Publishing CalendarFiguring out when you should publish which blog posts is time-consuming enough, right? Bookmark your publishing calendar so it’s only a click away at any given time. You can use it to keep your topics and authors organized, track keyword and call-to-action usage, and make sure all your blog posts are written on time.If you’re a HubSpot customer, you can bookmark your HubSpot Calendar App.If you’re not a HubSpot customer, then you can create a publishing calendar using Google Calendar and bookmark that.(Are you also responsible for running your company’s social media accounts? Then you might want to bookmark social media publishing calendar tools as well.)2) TrelloTrello is a really simple collaboration platform you can use to brainstorm and organize your blog post and project ideas. Bookmark it so you can easily add new blog post ideas as you think of them, manage your own post-writing to-do list, and see what the rest of your team is working on. You can also use it to build an editorial and social media publishing calendar, prioritize different tasks, and organize notes.3) EvernoteWhile you can install Evernote as an app on your computer and any device, you may also want to make the website a bookmark on your web browser. Even more specifically, you can make notes within your Evernote into separate bookmarks: one for your to-do list, one where you store useful snippets of HTML, one where you store inspiring articles or ebooks, and so on.4) Waterfall GraphsWe use waterfall graphs to keep track of daily progress on our traffic and leads goals on the blog. If you’re a HubSpot customer, your marketing software has a built-in waterfall chart template that will generate these graphs for you — so you might want to bookmark that page in HubSpot. If you’re not a HubSpot customer, you can create a waterfall graph yourself in Google Spreadsheets and bookmark that.For Data Analysis5) Percent Change CalculatorI can’t even begin to tell you how useful this little calculator is when looking for and analyzing data. Ever want to know the percentage change of two values without having to remember the formula? Simply enter the two values into this calculator, and it’ll spit out the percentage change.6) Atlas (by Quartz)Atlas is Quartz’s slickly-designed command center for all its charts. There are all kinds of cool, useful data in there — everything from Prada’s share price over time to the highest CEO-to-worker pay ratios in the U.S. You can download, embed, or grab the data. It’s open source so you can create your own versions, too. One of the best ways to build credibility on your blog is to back up your claims with data and evidence, so bookmark resources like Atlas so you can easily search for and grab the data and charts you’re looking for.7) Comprehensive List of Marketing StatisticsWhether you’re a blogger who writes about about marketing, or you just need statistics to back up your strategy in a team presentation, it’s tricky to find the original source of data within the rabbit hole of the internet. We’ve put together a massive list of marketing statistics that are up-to-date and categorized for easy reference.For Blog Ideation8) QuoraQuora’s question-and-answer platform features questions from real people in your audience — and what better way to appeal to your readers than by answering their questions? Quora also offers an upvoting feature that lets you see how many other users are interested in the answer to a question, which can help you prioritize your response blog posts.9) Portent’s Content Idea GeneratorWhen you drop a topic into this neat little tool’s search bar, it proposes eye-catching, humorous title and topic ideas for you to test out. It also provides reasoning for the proposed titles, and you can make it spit out a new title idea if you’re unsatisfied. It might not produce the perfect title for your blog post, but it will get your creative juices flowing if you’re wondering what format or style in which to write.10) HubSpot’s Blog Topic GeneratorOur handy free tool produces a week’s worth of blog post title ideas when you submit three nouns or keywords you’re trying to write about. The tool is particularly helpful because you can generate ideas about specific angles by entering several search terms at once. I submitted “blogging,” “tools,” and “marketing,” and I got back these five interesting title proposals:For Writing11) Style GuideWhen you’re blogging, posting on social media, and creating other types of marketing content regularly, it’s important to have a written style guide to ensure your writing style is consistent across different marketing channels. But it can take a long time to learn all the nuances of your brand’s style guide, so have it bookmarked for easy reference while you’re writing and editing. (And if you don’t have a style guide yet, learn how to create one here.)12) Keyword ToolsKeyword research comes in handy when you’re brainstorming, writing, editing, and creating headlines for your blog posts. That said, keep your favorite keyword tool bookmarked. Here are a few of our favorites:HubSpot’s Keyword Tool (30-day trial)Google AdWords’ Keyword PlannerGoogle TrendsWant to learn more about how to do keyword research for SEO? Check out this blog post.13) WordCounterAlthough there’s no “right answer” for how long a blog post should be, sometimes word count can come in handy. Bookmark WordCounter so you can quickly paste in your content to see how many words you’ve written.14) Dictation.ioLet’s face it — if you’re a full-time blogger, you might get exhausted by writing sometimes. Don’t worry though, it happens to us too. When you need to take a break, try Dictation.io, a dictation tool that translates talk to text. This is a great way to keep the tone of your blog post conversational and to switch things up if you’re getting writer’s block.For Editing15) Pre-Publish ChecklistIt can be pretty hard to remember every little thing you should check on a blog post before hitting “Publish.” That’s why we bookmarked this pre-publish checklist, which is a complete list of everything you should do when editing and proofreading your blog content. It covers everything from ensuring all your sources are properly attributed to double checking all your links work.16) Hemingway AppHave you ever been in the middle of writing a blog post and realized your writing felt a little … convoluted? Bookmark the free Hemingway App for moments like these. All you have to do is paste your content into it, and it’ll assess your writing and identify opportunities to make it simpler. For example, it’ll point out instances of passive voice and hard-to-read sentences.17) Tone AnalyzerIn the same vein as analyzing readability, what about analyzing tone? Sometimes, you might be reading over a blog post and feel like it comes off as a little too negative or a little too excited. Tone Analyzer is a free tool that uses linguistic analysis to detect the tone of a piece — and then offers helpful tips on how to improve and strengthen the tone.18) HTML ElementsIf you edit a lot of blog posts, chances are you’ll be working with HTML on a regular basis. I like to keep this list of HTML elements handy so I can easily make changes to HTML when needed. From there, I can use CTRL + F to jump right to the HTML element I’m looking for.19) HTML ScoreSpeaking of HTML, here’s another great HTML resource to bookmark. It’s a long list of special characters that HTML 4.0 processors should support, like the copyright symbol ©, currency symbols € ¥ ¢, and so on.Image Credit: HTML Score 20) HTML CleanerSource codes can sometimes seem to take on a personality of their own and pull in crazy HTML snippets — especially if you’re copying and pasting from an external file, like Google Docs. If you find yourself having that problem regularly, bookmark a tool like HTML Cleaner so you can quickly remove any superfluous code from your content.21) & 22) Grammarly & CorrecticaBefore you can officially say you’re done editing a blog post, you should run it through an editing tool like Grammarly or Correctica to triple-check there are no grammatical errors. (Bonus: Grammarly even checks for plagiarism.)23) Headline AnalyzerYou’ve written and edited your blog post. At this point, the only thing standing between your cursor and the “Publish” button is an eye-catching headline. Once you have a few ideas in mind, head to your bookmark bar and open up the Headline Analyzer, a free tool that scores your headline quality and rates its ability to drive social shares, traffic, and SEO value. It also shows you how it will appear in search results.24) StockSnap.ioOnce you’ve written your blog post, a great header image captures reader attention on social media. There are numerous stock photo websites featuring free photo downloads that you’re free to distribute, and we like StockSnap.io’s trending feature that shows you popular photo downloads — so you can steer clear of them to make your blog posts more unique than other web content.25) Compressor.ioA photo compressor can help speed up the time it takes to load your web page and make your photos smaller for easy social media sharing. Drop your stock photo of choice into Compressor.io, and it will generate a new, compressed image for you to download and use in your blog post.For Social Media26) ClickToTweetCreating a tweetable link is a lot easier than learning custom code. Bookmark ClickToTweet so you can create basic tweetable links to accompany cool quotes in your blog posts at a moment’s notice. (Learn how it works here.)27) Pinterest’s “Pin It” Button GeneratorEver seen those “Pin it” buttons that let you pin an image to your Pinterest board? We use Pinterest’s “Pin it” button widget builder all the time to create those buttons for images we post on our blog. Bookmark that page so you can create and place these buttons next to images, infographics, and other visual content on your blog. (And scroll to the bottom of this blog post for instructions on how to build your own.)28) Social Media Button Cheat SheetWhile we recommend bookmarking some of your favorite social media button widget builders (like the “Pin it” button builder above), you may want to go ahead and bookmark this cheat sheet as a handy reference. It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+. It also includes step-by-step instructions for how to create them and implement them on your website and blog.29) BuzzSumoBuzzSumo shares analytics about how many social media shares a URL has received, so when you’re getting ready to publish blog posts on social media, drop links into BuzzSumo to see which types of content perform the best. You can also glean insights about posts from your competitors or previous posts from your blog to see which are most shareable and clickable. Here’s an analysis of one of our blog posts about Facebook ads:30) Embed Code GeneratorDo you create original pieces of visual content (like infographics) and post them on your blog or website? Then you’ll want to provide embed codes alongside them so it’s easy for your readers to share them on their own blogs. (Plus, it’ll help you generate some inbound links because the embedded image will automatically link back to your website.) Bookmark the embed code generator so you can easily create these HTML snippets. (And read this post for instructions on how to use it.)Here’s an example of what an embed code looks like (taken from this blog post):Share This Image on Your Site
4) Google Chrome: Jess TimeThe best product videos focus not on the product itself, but on the stories of the people who use it.Technology writer and NYU Professor Clay Shirky has a great chapter in his first book about the pervasiveness of communications tools in our lives. In it, he explains that technology doesn’t truly get interesting until it becomes so ingrained in our lives it turns invisible. No product video shows this “invisibility” of really good products better than Google’s “The Web is What You Make It” series.The video below demonstrates how seamlessly Google and all of its products have melded into our lives and become a part of how we interact. It’s a video about an experience, not software, and that is arguably what the company truly creates. One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book.”If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, teach them to long for the endless immensity of the sea,” said Antoine de Saint-Exupéry, creator of The Little Prince.The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you’re trying to build.Click here to unlock videos, templates, resources, and tips on how to get your video marketing strategy off the ground.Considering the right video can put a product on the map for the first time or reinvigorate a company that has long been stale, it’s important that marketers have a strong grasp on this. So to inspire your own efforts, we’ve collected a list of impressive product videos for marketing a product or new release.What Is a Product Video?Product Videos DefinedA product video is one that explains and visually exhibits a product’s tangible benefits. A lot of product videos tend to emphasize a product’s unique features, but one chief thing that truly differentiates a good product video is its ability to exhibit how it solves problems.What Makes a Good Product Video?As a rule, remarkable product videos encompass the following:Engaging dialogue and narrationLong enough to fully explain the product and its benefits, but short enough to keep the viewer’s attentionProfessionalism, without being “stuffy”Empathy and relatabilityWant to see how these elements are put into action? Check out the examples below.7 Promotional Product Videos That Make You Want to Buy1) Blendtec: Will it Blend?I’m digging into the archives for this one, but in the world of videos that add life to a product, few have done it better than Blendtec. The company’s CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his Will it Blend? series.Since then, Blendtec has expanded the tremendous success of these videos to other channels, enabling viewers to suggest things to blend on Facebook. The company even has its own Wikipedia page dedicated to the series.The success of this video comes down to two things: a clear, unwavering message and a company with a personality. In seven years, the series has never changed. The point of each video and the underpinning of the product positioning is essentially, “Why yes, it will blend.”For years, we’ve been watching this product blend everything from glow sticks to an iPhone. The videos are minimally expensive, product-focused, and garner millions of views. In a recent interview, Dickson explained the history and success of the video series:”‘Will it Blend?’ was developed accidentally by a new marketing director hired in 2006. I have always been one to try to break my blenders to find their fail points and determine how I can improve them. George, the new marketing director, discovered some of the wacky things I was doing to my blenders … With a $50 budget, George bought a Happy Meal, a rotisserie chicken, Coke cans, golf balls, and a few other items, and they made five videos. Six days later, we had six million views on YouTube. Six years, 120-plus videos, almost 200 million views later, ‘Will it Blend?’ has been named as the number one viral marketing campaign of all time [by Ad Age].”Here’s Tom blending a Facebook request: Justin Bieber. The video earned 2.8 million views (and counting) on YouTube. Originally published Oct 15, 2017 9:52:00 PM, updated July 12 2019 Video Marketing 5) Apple: The Only Thing That’s ChangedLaunch videos like the Dollar Shave Club video above have a bit of an advantage when it comes to resonating with an audience. They represent a brand new company, product, or idea. But what if your company has been around for a long time? What if the announcement you’re making is really more of a set of enhancements to an existing product than a brand new launch?This year, Apple tackled that challenge head-on with the following video. This video takes a collection of seemingly small enhancements and strings them together in a way that underscores just how advanced the total new functionality is. Take a look: Topics: 2) Dollar Shave Club: Our Blades are GreatDollar Shave Club also made waves with their first product video. I’ll warn you now: they’re not shy with the F-bombs or referring to “your handsome-ass grandfather,” so you may want to throw in the headphones before pressing play. Having said that, what’s singular about this product launch video is how well the company knows its audience and the problem it’s trying to solve.Dollar Shave Club was trying to crack into a demographic of young, professional men who habitually purchase big-brand razors at local stores. The problem they attempt to highlight is the absurdly high cost of store-bought razor cartridges. Thus, the company needed an absurdist, well-targeted product launch video to match.CEO Michael Dubin, who studied improv with the Upright Citizens Brigade, wrote the spot himself and hired a comedian friend, Lucia Aniello, to produce the video. According to reports on Quora, the video cost approximately $4,500 — and yet, it got more than 11 million views and coverage on countless media outlets. 3) Purple Feather: The Power of WordsIn tight marketing budgets, professional copywriting services are often the first to be cut. Instead of hiring professional copywriters, companies opt to take on the writing themselves, figuring it’s not all that different from other writing they do. They assume the words they choose won’t make much of a difference one way or the other. Based in Glasgow, Purple Feather is a copywriting agency that set out to prove that assumption wrong.Words matter. In fact, they can change everything. Purple Feather made that point exceptionally clear in this powerful video: 6) Google: Google, EvolvedThis year Google introduced a new logo for the company and a new parent company, Alphabet. It was the perfect moment for retrospection. So the company took to video to show not only how much Google’s products have evolved, but how much progress those products have enabled in the world around them.The brilliance of this video is that it uses others to tell the story. Whereas some companies may have pointed the camera at their own designers and developers (looking at you, Apple), Google put the focus on the users, media, and cultural leaders that have adopted and promoted the products along the way. The resulting video plays more like a historical chapter than a commercial.7) InVision: Design DisruptorsI want to end this list with a bit of an anomaly, because it pushes at the boundaries of what can be considered a product video and, as such, opens up all sorts of opportunities.InVision, a prototyping, collaboration, and workflow platform wants to empower designers — their primary users. Much of their content strategy is bent on this mission. This year, InVision will launch a documentary on the role of design in the modern business.Design Disruptors looks at how 15 top businesses prioritize design in their products and overall user experience. Unlike traditional product videos, Design Disruptors will run in theaters and on Netflix. And unlike traditional product videos, Design Disruptors never actually promotes the product. The goal is bigger than the product.”We’re trying to bring attention to the increased importance of design in a company’s success,” explains David Malpass, InVision’s vice president of marketing. “A lot of our work is based on doing things that’ll create a positive effect on the design community and that will elevate the role of the designer within their organization.”Want more tips on creating visual content? Check out this list of the best websites for finding GIFs. Don’t forget to share this post!
The Board of Control for Cricket in India (BCCI) shared a video on Twitter in which members of the Indian Cricket Team are seen wishing their countrymen on the occassion of India’s 73rd Independence Day. BCCI captioned the video, “#TeamIndia wishes everyone a very Happy Independence Day. Jai Hind #IndependenceDay”.India skipper Virat Kohli termed the Independence day as ,”the most iconic day in the history of our country” whereas Kedar Jadhav wished the Indian fans in Marathi language. India vice-captain Rohit Sharma, coach Ravi Shastri were leading the wishes followed by Kuldeep Yadav, Yuzvendra Chahal.#TeamIndia wishes everyone a very Happy Independence DayJai Hind #IndependenceDay pic.twitter.com/z2Ji00T2l0BCCI (@BCCI) August 14, 2019While the country celebrates the 73rd Independence Day, the Indian team are playing their third ODI match against West Indies in Port of Spain.Team India are on the cusp of completing limited-overs double over West Indies. The 1st ODI of the ongoing series was abandoned due to rain after just 13 overs of action in Guyana but India were able to take an unbeatable 1-0 lead in the series after winning the 2nd ODI that also had rain interruptions.Virat Kohli’s men had registered a 59-run win (DLS method) in the 2nd ODI at the Queen’s Park Oval in Port of Spain on Sunday.Earlier, Men in blue had clinched the three-match T20I series against West Indies 3-0. After registering a four-wicket win in the first T20I, India had secured a 22-run win by the DLS method in the second T20I in Florida, and then went onto register a clean sweep with a dominating 7-wicket win in the third T20I.advertisementAlso Read | 3rd ODI: Virat Kohli, India teammates congratulate Chris Gayle after fireworks in Port of SpainAlso See:
The Bharatiya Janata Party (BJP) will carry out a nationwide campaign on the Union government’s decision to abrogate Jammu and Kashmir’s special status under Article 370 of the Constitution.The BJP will reach out to 2,000 prominent personalities from the fields of film, sports and academia among others.The BJP has started working on organising Jan Jagran Abhiyan – a public awareness campaign.The campaign will be organised from September 1 on the matter and will hold indoor meetings at state and district levels across the country.Small indoor meetings at 370 different locations across the country with 500 to 1,000 opinion makers at the district level, and 35 big indoor meetings having gathering of 2,000 people will be held at capitals of all states and Union Territories (UTs) in the country, the party leader said.BJP’s top brass, including its president and Union Home Minister Amit Shah, may also address some of these indoor meetings at the state level. Besides this, a special drive will be carried out to reach out out to 2,000 prominent personalities of the country, they said.The party had formed a committee to carry out this campaign. The committee includes Union Ministers Pralhad Joshi, Gajendra Singh Shekhawat, Dharamendra Pradhan and Jitendra Singh.Besides them, former Union minister Rajyavardhan Singh Rathore, party’s MP from Ladakh Jamyang Tsering Namgyal and another MP Tejaswi Surya are members of this committee.The panel is chaired by BJP working president JP Nadda, and party general secretary (organisation) BL Santhosh, vice-president Baijayant Panda and its national secretary Y Satya Kumar are also its members.advertisementThe first meeting of the panel was held on Tuesday where the leaders deliberated on the “positive feedback” from the ground and give the final touches to the campaign.Also Read | BJP gears up for organisational polls in Jammu and KashmirAlso Read | J&K BJP defends restrictions in state after revocation of its special statusAlso Watch | I see the rise of BJP in Kashmir: Khalid Jehangir