However, Mr Gurung did have an idea of the meeting as he issued a statement prior to the meeting with the Chief Minister. “But what he did not know was the whereabouts of Tamang and Thapa after the meeting,” a GJM official said.After the meeting, on his return to the hills, Mr Tamang gave a call to withdraw the strike till September 12, which is revoked on Friday by Mr Gurung. The party officials clarified that the strike in Darjeeling– which will be completing three months in few days– will continue indicating that the talks between the Bengal government and a section of GJM leaders failed.Mr Gurung also slammed Tamang as a “traitor” who was playinginto the hands of the state government. Following his statement Tamang’s house, meanwhile, was ransacked by pro- Gorkhaland supporters. Posters were pasted in front of his house terming him a “traitor of Gorkhaland”. The party leadership claimed that a woman was killed during lathi charge by police to disperse a crowd that was protesting against the decision to suspend the shutdown. The police, however, denied the allegation. GJM stir escalates in Darjeeling, Tamang removed from post The West Bengal government issued look out notices against the president and secretary of the Gorkha Janmukti Morcha [GJM] on Friday. The notices are issued by the Criminal Investigation Department [CID] of the State government and a very senior officer of the CID confirmed it to The Hindu. The notices follow GJM action against party interlocutors Binoy Tamang and Anit Thapa who represented them at the talks with the government. “We have issued them against GJM president Bimal Gurung and general secretary Roshan Giri,” a senior CID official said.A similar notice was also issued against another activist, Prakash Gurung, the youth wing president of the GJM. The notices are issued in consultation with the officials of the Central government to nab criminals and also to stop them from crossing international borders.Meanwhile, following a meeting of GJM senior office-bearers, Mr. Gurung ostensibly expelled party’s assistant general secretary, Binoy Tamang, who led the team to Kolkata on August 29 to hold a meeting with Chief Minister Mamata Banerjee. Another leader of the party Anit Thapa was also apparently expelled. “I am hearing the news that they are expelled,” party’s secretary Roshan Giri told The Hindu. However, he has not confirmed the expulsion.Earlier, Mr Gurung claimed in a statement that a section of their party leaders “have shaken hands with Bengal government … to derail [the] movement” and thus he issued a long and strongly worded statement claiming the struggle for Gorkha homeland will continue.“They [rebel leaders] didn’t inform me about the recent meetings they undertook, they didn’t tell me where the meeting took place, how many times such meetings were held, and I wasn’t even made aware of who would be the Convener of the coordination committee, I only came to know about it after they had done the selections. So I was kept in the dark and they didn’t consult me….[section of the leaders led by Tamang] went to Nabanna [State Secretariat] and sat for a meeting with Mamata Banerjee without consulting me,” Mr Gurung alleged.Also Read
At a public hearing on Constitution Day on Tuesday, a group of human rights lawyers in Shivpuri placed on the District Collector’s table jars containing human excreta and sewage samples in protest against “inaction” over repeated complaints of manual scavenging in the district. They demanded punishment for officials and protective gear for sewer cleaners.The practice of manual scavenging, they claimed, continued unabated at three locations in the city — behind Vidyadevi Hospital, near Jal Mandir and behind PWD quarters. “The safai karamcharis are engaged in removing human excreta which flows from homes and into open drains by the side of the road,” read a memorandum submitted to the District Collector.Report not submittedDuring a visit to the district on September 19, the State Human Rights Commission had asked the Collector to submit a report within 15 days on manual scavenging and hazardous cleaning of sewers. The report hasn’t been submitted yet.“On Samvidhan Diwas (Constitution Day) and in the light of the spirit of the Constitution and the rights it provides to the most marginalised”, the lawyers demanded an FIR against officials responsible, identification of manual scavengers, survey of insanitary latrines and distribution of safety equipment to sewer cleaners within a fortnight.Heeding the demands at the meeting, H.P. Verma, CEO, zila panchayat, directed the Municipal Council and the Public Health Engineering Department to act within 15 days to put an end to the practice in the district and provide protective gear to sewer cleaners.“The workers are not cleaning drains with bare hands but using equipment,” District Collector Anugraha P. told The Hindu. “In any case, they are not removing excreta but cleaning drains. There needs to be a behavioural change to end this practice, which may take time,” she said.During a visit to Shivpuri last month, The Hindu had found a worker behind the PWD quarters removing human excreta using a shovel in an open drain. All sanitation workers in the city belong to the Mehtar community. While 15 men are tasked with clearing drains clogged with human excreta, carcasses and polythene bags, 35-40 women spruce up the streets.“It’s not about provision of equipment to manual scavengers. It’s about ending the practice by closing open drains and creating septic tanks, and rehabilitating the workers,” said Abhay Jain, one of the lawyers.
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
Post navigation Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Last fall, my wife’s bike was stolen. Don’t be too sympathetic. The bike was a hand-me-down from my dad that wasn’t really the right frame size for her.Her current job is a 10-block commute, so she walks to work and rides the bike for errands and exercise. The bike was locked with a cable lock that, to the thief, was about as effective as a cooked piece of spaghetti.So she went shopping for a new bike, and I helped out by pestering her with obnoxious questions from the family accounting department: How much will the new bike cost? How much should we expect to spend on maintenance? Will it just get stolen again, sticking us with an unexpected expense?Then I calmed down and realized, wait a minute: bike maintenance and theft are both part of the total cost of bike ownership.If we can figure out the expected cost of buying, maintaining, and replacing a bike, we can build a spreadsheet (one of my favorite leisure activities) and turn a series of unexpected expenses into a monthly budget item.Let’s look at theft and maintenance separately.TheftMy wife bought a new (used) bike that fits her nicely, and with it a heavy-duty U-lock that cannot be picked with a ballpoint pen. Meanwhile, I researched bike theft statistics.What I learned was equal parts obvious and surprising. The best international data on bike theft comes from the International Crime Victims Survey. The most recent data is, unfortunately, from 2005, but there’s no reason to believe that bike theft is way up or down in most places.The data shows that where bicycling is ubiquitous, so is bike theft. The highest rate of theft is in Amsterdam, where 12% of people are victims every year. New York City actually has a relatively low rate, at 3%.These statistics are slightly misleading, since they look at the proportion of the entire population victimized by bike theft, rather than the proportion of bike owners. People who don’t ride bikes are, duh, rarely victims of bike theft.Seattle isn’t covered by the survey, and I couldn’t find local statistics. But cycling is popular here, and so is bike theft, so I made an educated guess that Seattle bike owners have a 6% change of having their bike stolen per year.What can my wife do to turn the odds in her favor? It’s pretty straightforward: use a U-lock, lock the bike properly, and park in a place with lots of foot traffic (a thief can saw through a U-lock in ten minutes).In addition, students at MIT discovered that crappy-looking bikes are much less likely to be stolen. You can actually attend a bike theft deterrence workshop at MIT where experienced riders will help you splatter-paint your bike so it looks like a junker.Other tactics in this strategy include wrapping parts of your frame with duct tape and scratching out the make of the bike.None of these tactics will prevent theft outright, just reduce the risk. Bike theft still has to be factored into the cost of ownership.MaintenanceOne of my earliest memories of college is the time Dave fixed my bike. I’d shipped my bike to school in a box and clumsily assembled it myself, and of course it rode all wonky.My hallmates said Dave was the guy to call. He came by with a pouch of tools, flipped my bike upside-down, did some ratcheting, and it was fixed. Magic. I bought him some late-night pizza.Twenty years later, I still have no idea how to fix or maintain a bike, or whether our bike maintenance costs over the last few years are anything close to typical, or how much money you can save by learning to maintain your own bike.First I spoke to Tito at Bicycle Habitat, one of the largest cycle shops in New York City. “For a commuter that’s using their bike a fair amount, an annual tuneup, that’s $130,” said Tito. “All the parts you need are extra. So that’s just the labor cost.”I asked Tito which parts need to be replaced most frequently. Brake pads and chains, he said. “You want to replace your chain every couple of months, probably.”That sounded awfully frequent, so I called up Ellen Aagaard, a Seattle bicycle instructor and serious recreational cyclist (she and her daughter recently took an 1800-mile bike trip on a tandem). “There are nine bikes in the garage, six in active use,” she said.Aagaard is the bike maintenance guru for her household, and her biggest task is maintaining her husband’s bike. He’s a year-round bike commuter. In Seattle, that means lots of rain and occasional snow.“He puts 90-100 miles on his bike every week, 5,000 per year,” said Aagaard, who has a weekly routine to keep his bike in shape and recommends the same to every cyclist.“Learn how to check for wear and tear on the drivetrain. Learn how to adjust the drivetrain. Learn how to replace brake pads. Learn how to check the rims and spokes. Keep your bike clean and lubed. Somebody less picky than me could do that in half an hour.”Does this actually save money compared to Tito’s annual tuneup? Absolutely, said Aagaard. “That’s a $60 tuneup from a shop. Rightly so, because they’re charging a shop rate of $60 an hour.” And that’s every week.We walked through a host of replacement parts, some of which I had to look up later on Wikipedia, but in general, even considering her husband’s serious commute, no parts need replacing more than once a year.Some perspectiveUsing the theft data and the replacement part schedule and costs from Tito and Aagaard, I put together a spreadsheet that calculates the expected monthly cost of ownership. You can download the spreadsheet and play with it yourself in Google Docs or Excel.For my wife’s cycling needs, I came up with a monthly cost of about $25. Aagaard estimated $56 for her husband’s bike, which includes the cost of additional accessories and winter clothing and more frequent part replacements.How does this compare to owning a car?Riding a bike is literally an order of magnitude cheaper. When I looked into the cost of car ownership last year, I found that even a modest used car (a 2005 Nissan Sentra) costs $411 a month in depreciation, gas, insurance, maintenance, and repair.I don’t own a bike, but after seeing how cheap it is, I’m thinking about buying one. And I’m definitely going to learn how to maintain and repair my wife’s bike. It’s about time I learn to fix something other than spreadsheets.“I really like being alone in the garage, listening to music, and working on the bikes,” said Aagaard. “It’s kind of a nice break for us at-home moms.” Dads, too, I’ll wager.Matthew Amster-Burton is a personal finance columnist at Mint.com. Find him on Twitter @Mint_Mamster.
The goal to go carbon-neutral aligns with Mato Grosso do Sul’s recently established 2016-2019 Four-Year Plan, which lays out a State Program on Climate Change to promote low-carbon development strategies. The state recently partnered with WRI Brasil and Embrapa Beef Cattle to provide technical and methodological support to the new project, called “Carbon-neutral State of Mato Grosso do Sul.” Some of the key details include:Mato Grosso do Sul will restore into productivity 2 million hectares of degraded landscapes within the next five years. This project will deliver 15 percent of the country’s overall goal to restore 15 million hectares of degraded pasture areas, as laid out in its national climate plan, or INDC.The project will also promote the reduction of methane emissions per unit of meat produced through a new initiative led by Embrapa Beef Cattle called “Carbon Neutral Brazilian Beef.” Most of the country’s emissions come from agriculture and livestock (62.54 percent), so reducing the impact of beef, the most emissions-intensive food source, is key for meeting climate goals.The project includes mitigation actions in the industrial, forest and energy sectors as well, such as increasing renewable energy generation. As one of the largest sugar-producing states, part of this electricity will come from sugar cane biomass. Brazil’s sixth-largest state recently committed to go carbon-neutral.Mato Grosso do Sul (MS), one of the country’s largest agricultural producers, is one of only four Brazilian states to set a concrete emissions-reduction target through its 2014 state climate policy. It’s now committing to the most ambitious state initiative on decarbonization in Brazil through the “MS carbon neutral” initiative. The initiative will not only help Mato Grosso do Sul shift onto a more sustainable pathway, but it will also help Brazil meet its national and international climate goals to reduce its overall emissions by 37 percent below 2005 levels by 2025 and 43 percent by 2030.How the Initiative WorksBrazilian subnational climate policies and forums Stepping Up Efforts in the Rest of the CountryThe efforts the state of Mato Grosso do Sul is taking to become a carbon-neutral economy are very significant. They represent the state government’s and producers’ understanding of the urgency to tackle climate change, and reflect the private sector’s recognition of the need to protect scarce resources. They also show the power of collaborations between government, research institutions and the private sector.Now it’s time for other states in to follow suit. Sixteen of Brazil’s 27 federative units have created sub-national climate change policies under the 2009 National Policy on Climate Change. Yet as of now, only four of these state policies have set concrete emissions-reduction targets, and the implementation of the policies that do exist is still lagging. With Brazil’s announcement of its new national climate plan in September 2015, it becomes even more imperative that states create and/or update their policies to reflect concrete actions.Brazil as a whole could take action by officially signing the Paris Agreement at the signing ceremony in New York City on April 22nd. Signing the Agreement—and then ratifying it as early as possible—would show that Brazil is serious about becoming a global leader in low-carbon development.
Facebook ad campaign How to Get LinkedIn Recommendations , here are 12 video tutorials to help you properly set up many important basic functions. This post focuses on Duct Tape Marketing LinkedIn tip . Even if you don’t yet have a twitter account, do a quick The Facebook interface has changed a bit since How to Send Twitter Updates Through LinkedIn Duct Tape Marketing Thanks Donny for the link to the newer version of this video! The good people at Common Craft Twitter Search in Plain English for an industry related topic or interest and you’ll be supprised at what you find. Learn how to automatically updated your LinkedIn status from Twitter in less than a minute. Thanks to profile to 100% complete. For those who have only used Twitter’s online interface, adding a Twitter client like Topics: explaining how to give and get recommendations on LinkedIn. posted this video about a year ago, but it’s still an accurate outline on how to create a , How to Import a Blog or RSS Feed into Facebook will help you get stared. LinkedIn . . TwinkedIn , and As the title suggests, this does fall somewhat into the “sneaky trick” category, but it works. Thanks to video does a great job at explaining the basics of getting started. David Kirk of vividinsight How to Setup a Facebook Fan Page The Marketing Twins Donny Vaughn at put together some awesome videos. In this example, they explain Twitter search in “plain english.” The key point of this video is that Twitter search is a Twitter search developers.facebook.com TweetDeck also known as a Facebook business page. John Jantsch at Howcast . LinkedIn Answers How to get your How to Use TweetDeck . If you haven’t tried using LinkedIn Answers, I highly recommended it. It’s a great place to make connections, find prospects and help brand yourself as a thought leader on a particular topic or industry. Facebook One Sneaky Trick to get more Twitter Followers to the mix will change your life. This video from John Jantsch at Tech-Recipes created this video outlining how to add a blog or RSS feed to into Facebook. How to Create a Facebook Ad LinkedIn How to Add a Facebook “Like” Button to Your Site Twitter Originally published Jun 3, 2010 10:00:00 AM, updated October 20 2016 social media marketing Facebook fan page MrInternetTips How to Use Twitter for Business does a great job of outlining the ins and outs of How to Use LinkedIn Answers does a great job at explaining how to create a basic Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , which are the three networks I reccommend everyone set up for themselves and/or their business. Leave a comment below and let me know if there are other social media outlets you would like to learn more about. SmartPassiveIncome . If you’re still wondering how to best use for Twitter for your businesses, this Another How to Create a 100% Complete LinkedIn Profile put together this awesome explaination of differt types of Facebook “like” buttons, and boxes that you can add to your website. For more information on the Facebook Like Button, visit These were some of the best videos I could find. Please let me know if you have other’s that you have found useful. Update 6/6/2010: powerful Social Media Marketing For those of you who are getting started with
Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory.”Sure,” you must be thinking. “And in other news, the sky is blue.”Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral?According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” And when executed well, that virality can last for a while — in fact, I don’t know about you, but one of my favorite ways to reminisce about my childhood is to ask my peers, “Remember that old jingle that went like … ?”Free Guide: How to Create Video to Increase Engagement So not only have we hand-picked our favorite viral marketing videos below — we’ve also explained what we believe makes them so effective. And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. So, let’s get right to it, shall we?6 Viral Video Marketing Examples1) Dallas Zoo & Bob Hagh: Breakdancing GorillaThe VideoWe start off with a bit of an unusual example. It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool. Check it out: Why It WorksLet’s face it: Generally, what goes on in the bathroom stays in the bathroom. It’s a taboo topic — but it’s one that everyone experiences, and one that Poo~Pourri approaches and communicates with bravado.This brand’s products were created to solve a problem that people typically don’t like to discuss publicly, but still needs to be resolved. So Poo~Pourri created video content that says, “Hey, we’ll address and talk about it, so you don’t have to.”What are some of the discomforts/uncomfortable topics around the problem that your product seeks to resolve? Start a conversation about them — the one that your customer wants to have, but is too embarrassed to do so.And guess what? It doesn’t have to pertain to bodily functions. It can also be about bigger grievances, like wanting to quit your job. That’s the approach that HubSpot has taken with its Summer Startup Competition, for which we created the video below. The opening line? An unabashed declaration of, “Quit your job.”So, there you have it. From tear-jerking to hilarious, these viral videos illustrate the endless possibilities of how your brand can create similar content — the kind that could keep people talking about it far down the road.What are your favorite viral video marketing examples? Let us know in the comments.Want more tips for creating video content? Check out this data on the state of video marketing.Editor’s Note: This post was originally published in September 2010 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Jul 7, 2017 6:00:00 AM, updated July 12 2019 Within less than a week, the video was picked up by the likes of CNN, Maxim, and ABC, to name a few — just have a look at the search results for “dancing gorilla maniac.”Why It WorksHow many times have you watched a video and thought, “This reminds me of … “? That’s precisely what Hagh did here — took a video that was already cute, and added something simple to make it even more shareable.After Hagh’s “enhanced” version of the gorilla video went viral, I resolved to start observing those fleeting moments when I think to myself, “Wouldn’t it be funny if … ?” And while there’s no guarantee that acting on those thoughts would have viral results — and we wouldn’t recommend investing a ton of time in something that isn’t likely to pay off — Hagh’s experience makes us say, “You never know.”So start paying attention to what you normally think of as silly ideas, and if there’s a low-effort opportunity to act on them, do so — but don’t just do it once, and pay attention each time, analyzing any metrics that you’re able to pull around performance. See who responds to each experiment and how, and it could inform your video marketing strategy.2) Dollar Shave Club: “Our Blades Are F***ing Great”The VideoThe video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos — of which there are more than 50 — it remains the brand’s most popular, with over 24 million views. “Even nanophysicists need to have a little fun,” the video’s description reads, explaining that, to make the video, “IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules … all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times.” Today, it holds the Guinness World Records™ title for the World’s Smallest Stop-Motion Film.Why It WorksRe-read the first part of the video’s description. “Even nanophysicists need to have a little fun.” Replace that job title with any other, and depending on your industry, it could apply to your work, as well. All marketers deserve to have a little fun. The question is, “How?”It presents another opportunity to start paying closer attention to those “Wouldn’t it be cool if … ?” thoughts, and thinking about how you can actually act upon them to create remarkable content. That’s especially important in B2B marketing, where creatively communicating your product or service in an engaging way is a reported challenge.So, we’ll say it again: Write down your ideas for cool things to do, and present them at your next marketing conversation with a plan for implementing them.P.S. Want to see how this film was made? Check out that bonus footage here.4) TrueMoveH: “Giving”The VideoTrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. Video Marketing Topics: Why It WorksThis example is an interesting case of co-marketing. Tripp and Tyler made the video in partnership with Zoom, a video conferencing provider — but Zoom isn’t mentioned until the end, when the story being told in the video is largely over. It’s as if the video says, “Ha ha, don’t you hate it when that happens? Here’s a company that can provide a solution,” and then quietly exits.What are some of the biggest annoyances your customers or personas have to deal with? Do they align with the problems that your product or service is designed to solve? If the answer is “no,” then, well … you have some work to do.But if the answer is “yes,” find the humor in those problems. They say that “art imitates life,” so don’t be afraid to act it out, and use these common frustrations to create engaging content.6) Poo~Pourri: “Imagine Where You Can GO”The VideoPoo~Pourri, the maker of a unique bathroom spray, is known for its vast array of viral videos. And while we’re a bit too bashful to share its most popular one on here, here’s another one — which has earned over 13 million views — that’ll give you a general idea of what the brand is all about. I added some music to this. pic.twitter.com/UwjhTKpaeu— Bob Hagh (@BobHagh) June 22, 2017 But as if that wasn’t already fun enough to watch, Star-Telegram Video Producer Bob Hagh noticed that the gorilla’s “choreography” bore a striking resemblance to a routine from the movie Flashdance, which was performed to the song “Maniac.” Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. We’re not crying. You’re crying.Why It WorksLet’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “Puppy Love” Super Bowl ad which, in January 2016, Inc. called “the All-Time Most Popular Super Bowl Ad.” They’re popular, and people continue to talk about them long after they’ve aired. That’s because they invoke empathy — and that can highly influence buying decisions, especially when there’s a story involved.This video tells a story. It follows the tale of a man who was unequivocally generous throughout his life and, in the end, repaid when it mattered most. The best part: Not once throughout the story is the brand mentioned. In fact, it isn’t until the end that TrueMoveH’s general business category — communication — arises.Start with your industry. Then, think of a story you want to tell — any story at all, as long as it invokes empathy. Then, figure out how that story ties back to what your brand does, and use it to create video content.5) Tripp and Tyler & Zoom: “A Conference Call in Real Life”The VideoThen, there’s the flip side of empathy — the kind that takes some of life’s biggest annoyances and applies humor to them. That’s exactly what podcast hosts Tripp and Tyler did in the video below, to illustrate what a conference call would look like if it played out in real life. Why It WorksThere’s something to be said for putting a face to a brand — in this case, it’s Dollar Shave Club’s founder, Michael Dubin. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. In other words, viewers like it when the people behind a brand advocate for it.That’s exactly what this video does — and following its success, Dubin hasn’t disappeared into the shadows, and to this day, continues to personally appear in the vast majority of Dollar Shave Club’s videos.We get it. Founders and executives are busy. Where the heck are they supposed to find the time to appear in all of these marketing videos? To us, the answer is: They make the time. By publicly making that investment in their respective brands’ content, an executive sends the message that she still believes in her brand, and that she hasn’t let its success change her character. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication — it works.3) IBM: “A Boy And His Atom: The World’s Smallest Movie”The VideoHere’s another video that you can file under: “Oldie, but goodie.” Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services — but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Croatia goalkeeper Danijel Subasic announced his retirement from international football after a successful stint with the national team in the 2018 FIFA World Cup.Subasic, 33, who starred for Croatia in Russia, as they reached the final of the World Cup for the first time in their history, said he had made the decision before the World Cup and reaching the final in Moscow was a dream come true.Subasic also achieved a bit of history of his own in the World Cup as he made the most number of saves (3) in a penalty shootout against Denmark in the round of 16.”The time has come for me to say farewell to our favourite jersey, after 10 years in the national team,” Subasic, who earned 44 caps, said in a statement.”I have made this decision long before the 2018 FIFA World Cup, since I wanted to close this international chapter appearing at the world stage.”We have been dreaming awake during the welcome in Zagreb, my Zadar, and the entire Croatia. These have been the best, most emotional moments of my career, that have defined my international career.”Subasic however, will continue to ply his trade in the French league with AS Monaco as Leonardo Jardim’s men look to mount a challenge to runaway league winners Paris Saint-Germain in the new season.He became the third Croatia player to announce his retirement from international football after the World Cup. On Tuesday, Mario Mandzukic announced his retirement while Vedran Corluka had decided to hang his boots earlier in the month.Mandzukic announced his retirement from international football after playing for Croatia for 11 years.Mandzukic had scored the decisive goal against England in extra time in the World Cup semi-final to help Croatia make it to their first World Cup final. Mandzukic was a part of the Croatian team that played three back-to-back 120-minute matches.In the final, Mandzukic achieved an unwanted piece of history when he became the first player to score an own goal in a World Cup final to give France the lead in the 18th minute of the match.Mandzukic, scored 33 goals for Croatia, two less than top scorer Davor Suker, in 89 appearances since his 2007 debut. He netted three goals in his team’s run to the World Cup final in July, where they fell to a 4-2 defeat by France.advertisement”There is no ideal moment to retire. If possible, we would all play for Croatia until we die, since there is no prouder feeling, but I feel this moment has come for me — now,” the Juventus forward said in a statement on the national team’s website.”I’ve given my best for Croatia, I have contributed to the biggest success of Croatian football…As of today, my place is alongside you — among the most loyal Croatia fans.”Apart from two World Cups, Mandzukic also represented Croatia in two European Championships and was named the nation’s Footballer of the Year in 2012 and 2013.
Solution: Even if your site is mobile responsive, which means it adjusts itself to fit the screen of any mobile device or tablet, communicating what you do to your visitors should be a top priority. Having a captivating image and a short text overlay of your mission statement is a great idea for space above the fold (what you see first without scrolling down) of your website. The text should be short and sweet (i.e. the length of a tweet).Just because your current consitutents and your staff know what your organization does, doesn’t mean you should ignore stating the obvious for your new visitors.Problem #2: I can’t easily find how my donation will impact the mission. Soluton: Make sure your content is easy to scan. Blocks of paragraphs turn visitors off and are usually never read in full, anyway. Make the content on your homepage short, sweet, digestible, and even visual (with images or videos). Try to break down the important points into bullets to engage vistiors faster.Has your organization taken the next step to optimize your website for mobile?Image credit: mikecogh Solution: Whether your website is mobile responsive or not, make sure your text is big enough to read. There are a number of products that allow you to adapt your current website to fit all mobile devices to minimize this problem. If visitors can’t read about your mission, how are they going to be able to understand what you do and how they can impact your mission?Problem #6: When you do give me information, you’re overloading me with text. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 14, 2013 3:00:00 PM, updated February 01 2017 Solution: Below your mission statement on your homepage, or at least as one of the first tabs in your navigation, should be an explanation of what a donation would do for your mission. This could be as simple as equating a dollar amount to something tangible.Or, you can show highlights of your impact from previous years. If you have fundraisers or volunteers, share their stories, or record one for a video, and feature it on the homepage. Make sure to include how that individual’s contribution impacted something specific. If you have project sites across the country or the world, use Google Earth Outreach, which allows you to create a map of your project locations with Google Maps and embed it on your website. This is a great way to show physical proof of your organization’s work.Problem #3: You’re asking me to donate before you tell me what your organization does. Solution: You wouldn’t ask someone to marry you on the first date, so why ask someone to donate before giving them more information about your organization? Priming your new audience with content about you and even your supporters is a great way to break the ice. Feature stories from your blog on your homepage to keep your content up to date. Keep your donate button in the top navigation or under a tab called “Ways to Give.” But don’t have it be the first thing people see when they view your site on a mobile device.Problem #4: I can’t find your About Us page easily. The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.You do not want to ignore this channel of increasing traffic.When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience. Try to avoid these six problems when redesigning or updating your nonprofit’s website.Problem #1: I don’t understand what your organization does. Mobile Optimization Solution: Have your About Us page be the first tab in your navigation. Remember, not all of your visitors know about you. What if they’re coming from a link on, say, your friend’s social media profile? For any new traffic, it’s the first place your new visitors want to go to learn more about your organization, staff, and board members.Problem #5: The information you do provide about your organization isn’t legible.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter Marketing Topics: If you had access to 373K new followers for a day, what would you say?That’s a question that HubSpot’s Phil Harrell, VP Corporate Division, is currently contemplating as he prepares to take on an entirely new role here: Social Media Manager.Yeah, you heard me right.On Monday, March 3rd, Phil Harrell will be taking over my job as Social Media Manager in addition to the job of HubSpot CMO, Mike Volpe. Why? He won it. During HubSpot’s 4th Annual Charity Auction, Phil purchased “@HubSpot for a day” and “CMO for a day” for a grand total of $875. This money went to Read to a Child, Phil’s charity of choice.In preparation for the big day, Phil and I sat down to go over the protocol for running HubSpot’s Twitter account. As it turns out, there’s a lot to think about (and a lot to be careful about) when you’re speaking in front of 373K people, on behalf of a company. Here’s some tangible advice I gave to Phil on ways he could be most successful:Have a Goal In Mind … And Stick to ItTo get an idea of Phil’s goals, I asked him why he chose to bid on @HubSpot for a day. He said:If you ask me, he’s already off to a great start simply because he has a clear goal in mind. This goal is not only helpful to him as the Corporate Divisions VP, but it’s also helpful to the company as a whole.Compile Great Content … And Schedule ItSince Phil’s ultimate goal is to build awareness around enterprise sales and marketing, I suggested he tap the resources he likes to read first. If he’s interested in the content, surely someone else at his level would be interested in that content, too.Next, since Phil actually paid good money to get access to HubSpot’s Twitter followers, I suggested that he promote himself in some way. Not tweet selfies and start bragging about how great he is, but I did advise that he share his knowledge with others. He’ll be doing this through his personal blog, SlideShare presentations, and general Q&A on HubSpot’s Twitter account.Finally, once Phil compiles all the content he wants to share, I told him to schedule it through HubSpot’s Social Inbox. This way Phil can participate in impromptu engagement during the day and worry less about the stuff that he can prep ahead of time. The @HubSpot account gets over 1,000 mentions per day, so he’ll need all hands on deck for interacting and responding.Add Value … And Align It With Your Buyer PersonasAs a Social Media Manager, one question I ask myself every day is: “Will this tweet/post add some kind of value to our audience’s life?”Value could mean many different things — including entertainment or education — and it’ll certainly change depending on your goals and buyer personas. But if the answer to this question is “yes,” then I proceed with scheduling the tweet or post. If the answer isn’t clear, I usually end up nixing it … because if I’m not clear about the value, our audience won’t be clear about it, either.Optimize Your Tweets … And Be Mindful of Your MessagingSince the average shelf life of a tweet is only 3 hours, I wanted Phil to be mindful of his messaging so he could get the biggest bang for his buck. I suggested he should optimize for clicks from the audience he’s trying to reach, which means he needs to think about writing his tweets differently than if he were optimizing for retweets.Something that works really well for HubSpot normally is asking a question, then following up with an action statement and a link. To use a very general example, a highly clickable tweet might say “Is your marketing stale? Read this ebook to find out: [link]” Nobody wants to think their marketing is going stale, so they’ll click the link just to make sure. ;-)Add Personality … But Not Too MuchOther messaging tips I gave Phil were related to tone. As a brand, it’s important to be professional, but it’s equally as important to have a touch of personality. The last thing someone wants is to talk to a wall that won’t talk back. People like talking to other people, so brands need to show that real human beings are there on the other end.Have a Sense of Humor … You Might Get Picked On ;-)Last year, our CEO and Co-founder, Brian Halligan, donated $600 to the Animal Rescue League of Boston to run HubSpot’s Twitter account. He was heckled by @DunkinDonuts and @BostonVC (in a loving kinda way) during his time running the account. I was proud to see that he stayed strong and came out of it with a smile on his face.The moral of the story here is that you never know who will mention you; you have to be prepared for absolutely anything. The happy, the sad, and the trolls. Just remember that on top of it all, you’re a human and it’s okay to act that way.I’m really excited to have some fresh new perspective on the HubSpot Twitter account, and I think Phil Harrell will be a great source of quality content for anyone who wants to come hang out with us on Twitter on Monday. Be sure to follow him at @HubSpot on Monday, March 3rd, so you can join in on the fun! Originally published Feb 28, 2014 3:00:00 PM, updated February 01 2017
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Request information. Visit us. Apply now. Go to any education institution’s admissions page, and you’re likely to see these calls-to-action. Click one, and chances are you’ll be taken to a lengthy inquiry form where you’ll be asked to provide a litany of personal information.A Brief History of Secret Shoppers and Stealth ApplicantsAt some point in the history of online marketing in education, these conversion opportunities became industry standard. While there is nothing inherently wrong with them – if a prospective student or parent is willing to provide their information for any of these, let them! – they appeal only to the “lowest hanging fruit” in the marketing and admissions funnel. For many prospects, and especially ones who are just beginning their research process, these offers are mistimed, and not compelling enough to drive an inquiry submission. As a result, these prospects don’t click the call-to-action to fill out a form, and instead become “secret shoppers” or “stealth consumers.”When it comes to secret shoppers, the best case scenario is that they become stealth applicants – prospects who enter the funnel at the point of application. Unfortunately, these applicants have not been properly nurtured, may not have received what they need to make an informed decision about a program or institution, and often yield at lower rates than students who have had the opportunity to be properly engaged and educated. As any enrollment management professional can tell you, they also make projecting enrollment much more difficult.The worst case scenario, and often the most common one, is that these prospects will poke around for information on an institution’s website, not find what they are looking for, and leave without ever engaging with a member of an institution’s staff.Reach Prospects That Are Not Yet “Admissions Ready”Developing new content, or repurposing existing content, into appealing and appropriately timed conversion opportunities aimed at prospects who are not yet “admissions ready” can be a solution. To target students who are at the beginning of their search, this content should be informational and have broad appeal. The subjects should be aligned to an offering of the institution or program (it would not make sense for a culinary school to have content around the benefits of a career in nursing), but they should not be promotional materials either.Some examples of this type of content include:Readiness checklists“How-to” guidesSubject matter ebooksCareer guidesIndustry information…And Give Them Opportunities to ConvertWhile creating these compelling content offers is great, it is only the first step in the inquiry conversion process. Making this type of compelling content easily available to prospects, and properly gating it with informative landing pages and forms requiring an appropriate amount of personal information allows schools to grow their inquiry base by drawing would-be secret shoppers into the funnel.When delivering the content, it is important that it is not available only on lightly travelled pages, or hidden among a series of pages that can only be found through extensive site navigation. Content that appeals to prospects who are just “dipping their toe in the water” as it relates to their search should be easy to find on the pages of the site prospects frequent. This will make useful information front and center for them, and drive more inquiry conversions for admissions, allowing for appropriate nurturing activities to take place. Originally published Dec 4, 2014 11:00:00 AM, updated February 01 2017 Topics: Education Marketing
Pakistan pacer Mohammad Amir is fired up to shine against India in their big-ticket World Cup 2019 encounter on Sunday in Manchester. The left-arm pacer is keeping in mind his late mother, Naseem Akhtar’s words as he prepares for a crucial game for the former champions.”My mother will definitely be praying for me from the heavens. She would always be found before the television and all the time praying for my success and her biggest wish was that I get five wickets, so when I got five I cried and remembered her words,” Amir told AFP.”The kind of rivalry between Pakistan and India was evident at my home and she always wanted me to come strong against India.”Amir’s mother, Akhtar passed away in March 2019 and is taking inspiration from her words ahead of what is expected to be a tight affair in Manchester on Sunday.Amir, who was one of the late inclusions in the Pakistan World Cup squad, proved he is the man for the big stage when he picked up a 5-wicket haul vs Australia on Wednesday, sending a warning notice to arch-rivals India. Amir is third on the list of wicket-takers only behind Mitchell Starc and Pat Cummins in World Cup 2019 with 10 scalps.Pakistan though are reeling at the 8th spot with just 1 win from 4 matches but Amir is confident about his own form as his team heads into a crucial stage of their World Cup 2019 campaign. Another defeat could put their chances of qualifying for the semi-final in danger but a win over India will boost their confidence.advertisement”I am pumped up after getting wickets against Australia. I am happy that wickets have come at the right time. When I was bowling well, even when I was not taking wickets, from captain to coach to bowling coach and my team-mates, everyone supported me,” Amir added.Amir had played a key role in Pakistan’s famous 180-run win over India in the final of Champions Trophy 2017 as he had removed Virat Kohli, Rohit Sharma and Shikhar Dhawan in quick succession to dent India’s chase of 339.Speaking on the eve of the big match, India captain Virat Kohli played down the talks of rivalry with Amir and said he is not focussed on the competition with individual players from the opposition.”I am not going to say anything for different for TRPs or for exciting news. You have to respect every bowler’s strength. I just focus on the white ball or the red ball, regardless of the bowler. You have to respect a good bowler’s skillset. I said this even before the South Africa match about Kagiso Rabada,” Virat Kohli said.Also Read | Virat Kohli on rivalry with Mohammad Amir: Not focussed on individual competitionAlso See:
Topics: Don’t forget to share this post! Event Ambush Guerilla Marketing. Leveraging the audience of an in-progress event — like a concert or a sporting game — to promote a product or service in a noticeable way, usually without permission from the event sponsors. Okay, this one might not be entirely fair, since it wasn’t pulled off “in real life.” But how cool would it be if it was? To promote the nominees for its Album Of The Year category, the GRAMMYS music awards show created a video to show what would happen if posters for the nominated artists just began singing.It might sound impossible to actually carry out something like that. But imagine — what if you could create musical posters for your brand? Again, it’s different than a billboard ad, because when we walk by a wall of paper advertisements in, say, New York City, we don’t expect them to start moving. Now, we’ll admit that this idea isn’t exactly a budget friendly one, as it might require some technical work to bring to fruition. But even if you could include a single moving or digital image among a sea of still ones — in a place where it would come as a surprise, like a brick wall — it would catch people off guard and, therefore, get their attention.The big takeaway: Think about the things that your audience might just pass by every day — and make those things do something that’s both unexpected and interactive.3) FrontlineSource: Marketing Ideas 101When I first saw this photo, I’ll admit that I fell for it. “Someone, get that dog away from those flies!” I frantically thought. Then, I realized that the dog wasn’t real, and neither were the flies. The former was a photo, and the latter were actually humans.That’s because Frontline, the makers of flea and tick prevention products for dogs, were able to fill the entire floor of this large, public space with this image. The brand knew that many people walk across that space every day, and that a good number of people would also see it from the building’s upper levels, creating the dog-and-insect illusion. It’s hard to miss — and to not look twice.Again, this campaign is different than traditional marketing, because it’s not just plastering a single message somewhere that’s likely to be ignored. It creates a form of accidental human interaction that reminds the viewer what the product does.The big takeaway: Figure out how humans might involuntarily interact with your marketing messages. While your product or service may not address the issue of, say, insect removal, there are ways to make people part of the campaign.4) Burger KingSource: seventeenBreaking up is hard to do in person, let alone when it’s publicly played out online. That’s what happened — allegedly — when one Instagram user left a comment on this post sharing a tale of his “girl” procuring food from Burger King. There was just one problem. This guy does have a girlfriend, but she was nowhere near a Burger King. So, who was he referring to? The drama ensued, via Instagram comments:After the comments began to make headlines, many speculated that the entire exchange may have been staged by Burger King. And if it was, we can’t help but salute them — what a way to get your brand into the zeitgeist. Burger King has roughly one million followers on Instagram. Compare that to the 2.1 million followers of its chief competitor, McDonald’s. And while we’re not sure how many followers the former had before this famous breakup, it makes sense to assume that this at least drew more attention to its social media presence, at least on this particular platform. People may have already been observing the brand on Instagram, but before now, were they actively discussing it?The big takeaway: Guerrilla marketing has gone digital. Think about where your audience already exists digitally — then, give ’em a show. While we can’t condone lying, we can applaud creativity, so don’t be afraid to use the comments to get people talking.5) UNICEF Indoor Guerilla Marketing. Similar to outdoor guerrilla marketing, only it takes place in indoor locations like train stations, shops, and university campus buildings. The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?”But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.Because it’s so unconventional, however, it’s not the easiest concept to explain. Guerrilla marketing is often best understood when it’s observed, so that’s how we’re going to approach its best practices and takeaways here.Get our “event in a box” essential event marketing kit here.We’ll start with some basics around where it came from and how it works, followed by an examination of how it’s been carried out successfully.What Is Guerrilla Marketing?Roots of WarfareWhen we hear the term “guerrilla marketing,” it’s hard not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name. In the warfare context, guerrilla tactics depend largely on the element of surprise. Think: “Ambushes, sabotage, raids,” according to Creative Guerrilla Marketing.But how does that translate into the work we do every day? In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines. You’ll see what that looks like in some the examples below.The term itself was created in the early 1980s by the late business writer Jay Conrad Levinson, who wrote several books about guerrilla tactics in a number of professional areas. Of course, at that time, marketing in general looked very different, and while guerrilla marketing is still used today, the ever-growing digital landscape is changing what it looks like. Again — you’ll see what that looks like in some of the examples below.Budget-FriendlyWhat marketers really enjoy about guerrilla marketing is its fairly low-cost nature. The real investment here is a creative, intellectual one — its implementation, however, doesn’t have to be expensive. Michael Brenner summarizes it nicely in his article on “guerrilla content,” where he frames this style of marketing in the same context as repurposing your existing content, like taking certain segments of a report, and expanding each one into a blog post. It’s an investment of time, but not money, per se.In a way, guerrilla marketing works by repurposing your audience’s current environment. Evaluate it, and figure out which segments of it can be repurposed to include your brand.Types of Guerrilla MarketingAs niche as it might seem, there are actually a few sub-categories of guerrilla marketing, as outlined by the firm ALT TERRAIN: Experiential Guerilla Marketing. All of the above, but executed in a way that requires the public to interact with the brand. I’m as guilty as anyone of wasting money on bottled water. I have no excuse. I have a reusable one. My workplace offers filtered water from a machine, not a traditional cooler, and yet, it remains a bad habit.That’s why this guerrilla marketing campaign from relief organization UNICEF resonated with me. It posed the question, “What if those bottles of water you waste money on were filled with dirty water?” It was a way of reminding the privileged masses that in too many parts of the world, entire populations have no access to clean drinking water.So instead of frivolously spending that money on bottled water, UNICEF suggested putting it toward efforts to bring clean drinking water to these areas. It did so by creating makeshift vending machines that sold bottled dirty water, with each button labeled as a disease caused by a lack of clean drinking water.The big takeaway: Guerrilla marketing works in the not-for-profit sector, too. And while scary, saddening images are often an impactful way of communicating your mission, there’s a way to convey it by creating something less in-your-face and interactive for the public.6) GoldToeSource: ALT TERRAINAre you an underwear company looking for an unconventional way to market your product? Why, just try placing an enormous pair of briefs on an iconic charging bull statue.Really, we can’t make this stuff up.It’s so simple, in theory, that it sounds like fiction. But when the GoldToe brand needed a way to tease and promote the launch of its new undergarments, that’s exactly what it did — casually placed these new items of clothing on statues throughout New York. And while we can’t be sure that it’s the route GoldToe took, we sincerely hope that those bull-sized briefs were made with leftover manufacturing fabric, helping to make this campaign even budget-friendlier.The big takeaway: Don’t overthink it. Sometimes what looks like your silliest idea might be the best one.7) Greene KingWhen you make plans to catch up with friends and family, what are the two things around which you inevitably gather? We’ll take a stab at guessing:FoodDrinkWhen pub and brewing company Greene King feared that small, neighborhood establishments — notably, the pub — would start to be overtaken by large corporate retail, it launched a campaign to communicate just how important these local businesses really are. Even better, the content was almost entirely created by those who understand this predicament best: Pub owners, bartenders, and patrons.These individuals were given cameras to capture video of the most meaningful moments and gatherings they’ve experienced inside these local pubs — from weddings, to funeral receptions, to birthdays. These videos were shared on Greene King’s YouTube profile and posed the question, “Without these neighborhood meeting places, where would we share these moments?”The big takeaway: It’s okay to get a little sentimental with guerilla marketing. Think about the emotions invoked by what you offer. Then, invite your audience to create content around what your brand means to them.Guerrillas in the WildStarting to make a little more sense?When we set out to write this post, we were disappointed with just one element of it — we found virtually no B2B examples. That doesn’t mean it’s impossible within that sector. It just requires extra creativity.Hopefully, you’ll be inspired by these examples, especially if you’re promoting a smaller brand. Don’t be afraid to crowdsource the content for these campaigns, for example — after all, it’s creative approaches to your work that help maintain guerrilla marketing’s budget-friendly, inbound nature. Remember: Catch people where they are, and insert your brand there. Don’t interrupt, but invite them to participate. Outdoor Guerrilla Marketing. Adds something to preexisting urban environments, like putting something removable onto a statue, or putting temporary artwork on sidewalks and streets. Originally published Jul 30, 2018 8:30:00 PM, updated July 28 2017 Holiday Marketing We know — without context, the whole idea of guerrilla marketing can be a little confusing, so let’s see how it’s been executed by a few other brands.7 Guerrilla Marketing Examples to Inspire Your Brand1) BountySource: TOXEL.COMHere’s a fun fact about your neighborhood marketing blogger: I. Spill. Everything. Coffee? Check. Olive oil? You got it. Generally, I am simply a mess, and like to have paper towels nearby at all times.Naturally, I couldn’t help but be impressed by this guerilla marketing installment from paper towel company Bounty. By installing life-sized “messes” throughout the streets of New York — a giant, knocked over coffee cup and a gigantic melting popsicle — the brand found a unique way to advertise its product and the solution it provides, with minimal words.You might ask, “Wouldn’t a concise billboard ad accomplish the same thing?” Well, not really. Culturally, we’re starting to opt for every possible way to eradicate ads from our lives. That’s why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. This campaign, unlike an ad, isn’t as easy to ignore. After all, if you stumbled upon a melting popsicle the size of your mattress on your way to work, would you stop and look? We would.The big takeaway: Identify the biggest problem that your product or service solves. Then, find an unconventional way to broadcast that to the public — preferably without words.2) The GRAMMYS
Manavaditya Singh Rathore, son of former Union Minister Rajyavardhan Singh Rathore, has won 4 medals in different categories at the 18th Rajasthan state open shooting Championship.Manavaditya’s medal tally included three gold medals and one silver medal in different categories, including single trap and double trap events.The championship was being held at the shooting range in Jagatpura in Jaipur.Former Union Minister Rajyavardhan Singh Rathore had been an Olympic medal winner. He had won silver medal in shooting in double trap event in Athens Olympics held in 2004. Rathore had been a union minister in the previous Narendra Modi Government at the centre.Also See:
SPAINwww.campusspain.esThe 2019 QS World University Rankings has seven Spanish universities in its Top 50 under 50, with three in the Top 10 Global MBA rankings in Europe. Spain is now a major destination for international students. One concern is the language barriermost subjects at public universities are taught in Spanishwhich,SPAINwww.campusspain.esThe 2019 QS World University Rankings has seven Spanish universities in its Top 50 under 50, with three in the Top 10 Global MBA rankings in Europe. Spain is now a major destination for international students. One concern is the language barriermost subjects at public universities are taught in Spanishwhich means students need to be fluent. The comprehensive language, culture and adaptation to university course (LCA) by Campus Spain is specifically designed for this.Spoiled for Choice There are about 50 public and 35 private universities in Spain. Bachelor’s degree programmes are popular with Indians, with postgraduate courses also seeing interest. The most popular undergraduate courses are law, visual arts, design, tourism, filmmaking and engineering. MBA courses are highly favoured by postgraduate students. Gonzalo Martinez, director, Campus Spain, says, Some of the best universities for medicine and engineering are public institutions, but for business studies, students should choose private institutions. The top-ranked degrees in public universities cost students less than $1,000 a year.Stay Back While those on student visas are allowed to work while studying, those who have finished their degrees can stay in Spain for up to a year while looking for a job if they can show they are financially independent. FULL HOUSE: Out-of-the classroom discussionsUNITED STATESeducationusa.state.govThe US has over 4,700 accredited institutions of higher education. The course flexibility, cutting-edge curricula, infrastructure and opportunities for research and work (with up to three years of practical training for STEM-science, technology, engineering and mathematicsmajors) make the US a top choice, says Bhavvna Jolly, senior program officer, EducationUSA.advertisementNumber Speak From 2017 to 2018, there was a 13.8 per cent increase in the number of undergraduate students from India in the US. The majority choose degree programmes under STEM. In 2018, the top five fields of study were mathematics and computer science, engineering, business and management, physical and life sciences, and health.Plan Well Shortlist institutions that provide scholarships and funding. Families should consider application costs and total cost of attendance. Universities offer many types of funding: merit and talent scholarships, assistantships and financial aid, says Jolly.After Graduation International students are allowed on-campus jobs for a specific number of hours per week. After graduation, they can work in their field of study from one to three years.IRELANDwww.educationinireland.comAlisha Mahajan, from Mumbai, chose Maynooth University, Ireland, for her graduate degree. Now pursuing a Master’s in Education there, Mahajan says the course offers her the freedom to choose her own research area and that it focuses on both theory and practice.Class Apart As an English-speaking country, Ireland is a great option for international students. Over 4,500 Indian students study in Ireland, of which 90 per cent are in postgraduate courses. In 19 fields of research, Irish universities are in the top one per cent, says Barry O’Driscoll, senior education adviser, Education in Ireland.Demand Graph The most popular courses include mechanical and electronic engineering, biotechnology, cloud computing, artificial intelligence, data analytics, cyber security, accounting, finance and MBAs.Why Ireland Students can opt for a two-year stay back’ option after their postgraduate course. With over 1,000 multinationals based in the country, students have an easier time getting jobs and work experience.NEW ZEALANDwww.studyinnewzealand.govt.nzIndians comprise the second largest international student body in New Zealand, with a 51 per cent increase in enrolments over the past six months. New Zealand’s research strengths complement India’s growth industries and skill demands, says John Laxon, regional director (Asia), Education New Zealand.Work Rights New Zealandoffers post-study work visas for three years for students who have completed undergraduate, postgraduate or doctorate level studies. Courses are designed to include internships, allowing students to connect with industry.Popular Courses Commerce, business management and engineering are traditionally popular courses, though robotics, sports sciences, entrepreneurship and filmmaking (among others) have recently seen an increase in demand.GERMANY EXCHANGE OF IDEA: Students get to interact with their global peerswww.daad.inGermany is fast becoming a major destination for international students, with 13.2 per cent of students in the country having come from abroad. Apoorv Mahendru, director (marketing), DAAD (the German Academic Exchange Service), says, Indian students form the second largest group of international students in Germany. Currently, there are 17,570 Indian students registered in the countrythat is the figure of intake from the winter semester 2017. We expect that number to reach 20,000 by September.A World-class Degree In the past couple of years, Germany has grown as a research and education hub, with a steady growth in student numbers. The reason for this is the high quality of education. Also, Germany is very different from other countriesa majority of German universities do not charge tuition fees. This is an important factor for India, which is a cost-sensitive market, says Mahendru.advertisementWhat’s HotGermany is well-known for technical subjects. Engineering is by far the most sought-after discipline, coupled with pure sciences and STEM. Almost 80 per cent of Indian students who choose to study in Germany take up this stream. Though German is the mother tongue, universities are internationalised and offer programmes with English as the medium of instruction; approximately 200 study programmes are taught in English, he says. Scholarships are offered at the Master’s level by DAAD in the fields of engineering, law and development studies.Work RulesPermissions for students to work are quite liberal in Germany. Students can work for 120 full days and 240 half days. Permitted jobs include employment at the university library or as a research or teaching assistants. After graduation, students can stay on for about 18 months while looking for a job.UNITED KINGDOMwww.britishcouncil.inWith 50,000 courses available at different levels of study and half a million international students, as per the QS World University Rankings, 2019, there are 29 UK universities in the top 200 universities in the world. With a mix of cultures and nationalities on campuses across the country, the UK is the topmost popular choice for Indian students looking for an international degree.Tom Birtwistle, director (north India) at the British Council, says, Studying in the UK is a career investment for studentsthey get both theoretical and practical knowledge, and most courses are designed with help from industry leaders and major companies to ensure the content is relevant.Strong Ties There is a long tradition of Indians going to the UK for higher studies. The total number of Indian students in the country as of July 2019 stood at 21,881, a 42 per cent increase from last year. While the majority of students are at the postgraduate level, undergraduate numbers are rising too. That’s a reflection of Indian students thinking of global education, says Birtwistle.Best Picks Some consistently popular programmes include business management, finance, engineering, medical science, law and architecture. Of late, students have also begun taking up humanities and other creatively slanted subjects such as design. The most popular universities with Indian students are the University of Warwick, De Montfort University, Coventry University and the University of Edinburgh.Talking Money UK universities have support mechanisms for students, and are known to help with on-campus accommodation or with other private set-ups. They also have financial aid options on merit. In 2018-2019, for instance, the UK government and British Council Library offered 480 scholarships to Indian students.AUSTRALIAwww.studyinaustralia.gov.auThere are seven Australian institutions among the top 100 in the world. Peter Coleman, trade commissioner, Australian Trade and Investment Commission, says, India is the second largest source of overseas students in Australia. At the end of June 2019, there were 92,691 Indian students in the country. Over 50,000 Indian students are enrolled in Master’s programmes, with 1,330 in PhDs.advertisementMultiple Options There are more than 1,100 institutes and 22,000 courses to choose from. Australia is a significant destination for subjects like robotics, media and entertainment, archaeology, sports sciences and veterinary science, among others.Financial Aid There are several scholarships, grants, and bursaries for international students. These include Australia Awards, the Destination Australia Scholarship Program, the Australian Government Research Training Program and the Australia APEC Women in Research Fellowship.Work Rights Most student visas allow students to work for up to 40 hours every two weeksbut before students take up jobs, they should ensure their visa allows it.
Featuring in just his fifth Test match, Mayank Agarwal on Thursday became the fourth Indian batsman to convert his maiden century into a double hundred and the Karnataka opener is elated over his performance. Mayank was involved in a crucial 317-run opening stand with debutant opener Rohit Sharma and he reckoned if they keep on replicating such feats, it would be tough for any competition.Mayank played a superb knock of 215 in the first innings of the first Test between India and South Africa here, which contained 23 boundaries and six hits into the stands.Speaking after the match, a delighted Mayank said: “I am extremely happy. It is a feeling I can’t describe. Glad that I could make my maiden hundred into a double. I am happy with the way I played, I am batting well and if we can keep batting together like this upfront, it will be great for the team. If Rohit and me can keep contributing to make 450-500 every time, it will be very tough for the opposition. I would be lying to say that you only have to think about your own game.””At times you feel that you are playing well and I can take a chance, but that’s not how it works. You have to be patient. We had a great partnership to lay the foundation and get to 300 runs,” he added.Mayank also praised Rohit’s 176-run knock as the Mumbai right-hander silenced all his critics who had questioned his role as a Test opener. Lauding Rohit, Mayank said: “The way he (Rohit) dominated the spinners was great to see. Initially the pitch did do a bit with the new ball but when the sun came down it got better and better. As we approached lunch on day two, the ball started keeping low. It started spinning by tea and it is great signs for us.”advertisementAfter India declared their innings at 502 runs, the pitch at the ACA-VDCA Stadium started taking turn and the duo of R. Ashwin and Ravindra Jadeja showed signs of what the South African batsmen can expect in the remainder of the first Test as the duo had the Proteas batsmen huffing and puffing in the third session of the second day’s play. While Ashwin finished with two wickets, Jadeja”s figure read 1/21.Mayank also acknowledged the spin duo’s role in the contest and said: “They (Ashwin and Jadeja) have been bowling in great areas, kept pressure and bowled great lines. But definitely the wicket has changed and if it plays like it is playing now, they will get a lot of purchase.”At stumps, South Africa’s scorecard read 39/3 with Dean Elgar and Temba Bavuma batting on 27 and 2 runs respectively and the visitors still trailing by 463 runs.Also Read | India vs South Africa: Ashwin, Jadeja rock South Africa after Mayank Agarwal 215Also see:
Indian football fans who were present at the Salt Lake stadium in Kolkata on Tuesday night witnessed a disappointing performance from Sunil Chhetri’s team as they managed to hold on to a 1-1 draw against Bangladesh in their FIFA World Cup qualifier.But nevertheless the Blue Pilgrims (Indian football team’s fan army) along with others did their Viking clap celebration with the Indian football team after the match got over.The team’s Viking clap celebration has become quite popular among fans but the ones on social media were not impressed as India, who are ranked 104, couldn’t beat 187th-ranked Bangladesh and on top of that were seen celebrating the drawn result after the game.Saad Uddin gave Bangladesh the lead in the 42nd minute and the visitors looked like going back home with all the three points in the Group E match of World Cup qualifying second round match.Adil Khan, however, ensured that India at least secure a point from the home match as he rose highest to nod home a Brandon Fernandes corner kick in the 88th minute. A defeat at home would have severely dented India’s hopes of advancing in the next round.India doing the viking clap after 1-1 draw against bangladesh. CRINGE AF! #INDBANAneesh Sangma (@aneeshsangma) October 15, 2019It’s almost a miracle that India didn’t lose (plus two penalties weren’t given to Bangladesh). Not too sure why the players are doing that Icelandic ‘Viking Thunder Clap’ before the crowds. Bangladesh could have eaten India today along with their lau (loki) and thor.advertisementindi hazra (@indihazra) October 15, 2019Man United Indian Football TeamConsistently being shit.#INDBAN #mufcVedansh (@NathaniVedansh) October 15, 2019Don’t know how many players realise that it is 2 points lost. Sunil had a poor game by his standards but he looked like the only one who was frustrated at the end. Said F*** **f halfway through the Viking clap and walked away. #INDBANKarthik Raj (@kartcric) October 15, 2019Unpopular opinion :- This Indian team lacks in quality and depends on individual brilliance. Nothing has improved in our football yet Only the supporters backing the Indian football team has increased and players doing the Viking clap for the fans is something new#INDBANSayan Bagchi (@HeyAmSayan) October 15, 2019Poor performance from @IndianFootball. Viking clap for a draw against a side like Bangladesh is another shameless act.#INDBAN #IndianFootball #BlueTigers #bluepilgrims #FootballUnitedShojin R Chandran (@shojinrc8) October 15, 2019Bangladesh are ranked 207, had better chances , two very close penalty shouts and a lot better game plan than us and we just saw people viking clap that performance and Adil Khan fist pumping at the end. #IndianFootball #INDBAN #worldcupqualifierJayant Pande (@GoliNahiMarenge) October 15, 2019India had lost to Oman 1-2 in their opening match before holding Asian champions Qatar to a goal-less draw in their previous match.They now have two points from three matches, while Bangladesh stay at the bottom with one point from three games.”Our scoring incapability was the reason why we didn’t win. We conceded very silly goal. We can’t expect to win the game if you concede such a goal. Their goalkeeper was my man-of-the-match,” India coach Igor Stimac told reporters after the match.”We deserved to win this game. We pushed until the end and created enough chances to win the game. But our scoring was not good enough.”I’m not happy with first 45 minutes. Our players in the back were not passing well. When you play against a team like Bangladesh who put more in defence you need to pass well from behind,” the Croatian said.Also Read | World Cup Qualifer: Igor Stimac rues his players’ inability to score goalsAlso Read | FIFA 2022 World Cup Qualifier: Adil Khan equaliser helps India hold Bangladesh to 1-1 draw
Former world bronze-winner Shiva Thapa (63kg) advanced to the final with a hard-fought triumph along with Pooja Rani (75kg) but two other Indians ended with bronze medals after losing their opening bouts at the Olympic Test event for boxing here on Wednesday.In the morning session of the semifinals, Thapa, a four-time Asian medallist who claimed his third national title earlier this month, defeated Japan’s Daisuke Narimatsu in a split verdict.Rani, a former Asian Games bronze-medallist, got the better of Brazil’s Beatriz Soares in a unanimous decision. Rani had won a silver medal at the Asian Championships earlier this year.However, former women’s junior world champion Nikhat Zareen (51kg) and Vahlimpuia (75kg), in the men’s draw, lost their respective semifinal bouts to end with bronze medals.Both the pugilists had made the last-four stage without any preliminary contest owing to the small size of their respective draws.Zareen lost in a split decision to Japan’s Sana Kawano, while Vahlimpuia was also beaten by a local favourite in Yuito Moriwaki but in a unanimous call by the judges.The remaining three Indian boxers in fray — Asian silver-medallist Sumit Sangwan (91kg), Ashish (69kg), and Simranjeet Kaur (60kg) — will fight their semifinal bouts in the evening session.
We know it’s hard to tackle the never ending list of tasks associated with building an online presence. Lucky for nonprofits, pro bono professionals are ready to help boost your online image via social media, online fundraising, email marketing, and SEO Because of organizations like the Taproot Foundation and Catchafire it’s much easier to find pro bono consultants who are willing to provide their talents at no charge to a nonprofit like yours.If pro bono is new to you, projects that are compartmentalized—photography, newsletter design, and copyediting—are great places to start. Projects like designing an entire website or creating a communication strategy are more complex and best approached when you are prepared to invest the time and staff resources to work with a pro bono consultant over a longer period of time. Although these projects are more advanced, they often result in long-lasting relationships with your consultants and can create invested champions for your cause.To start planning how you can use pro bono to maximize your online presence, download our chart to assess what pro bono projects your nonprofit is ready for.Once you’ve identified your projects, check out how you can secure pro bono help at the Taproot Foundation’s website.
Whether you’re starting from scratch or have been building your email list for years, you know it’s important to actively promote your email list and encourage your existing contacts to engage with your organization.After all, a dedicated email list can have serious payoffs for your nonprofit — including everything from better event attendance to increased web traffic and larger donations at your next fundraiser.The key to successful email list is to see your contacts as people. Grow your list — one name at a time— and once they’ve subscribed provide them with a quality experience, just as you would in-person.Here are 4 tips for growing and sustaining your email list:1. Choose a reliable email providerThe first step of building a loyal email list is making sure you have a safe place to store your contacts’ information and an easy way to send them mailings.If you’re just getting started, take a look at what other organizations are using, and think about what kind of tools and features will be important for your organization. Will you need access to reports to see how your emails are performing? What about support to help with any technical questions you have?You may also want to think about what solutions work with products you are already using. Constant Contact easily integrates with Network for Good so that you can launch campaigns, organize contacts, and manage your campaigns from a central location.2. Make sign-up simpleMost people aren’t going to seek out your mailing list on their own; it’s up to you to encourage them to sign up and make it easy for them to do so.Here’s a great example of a website sign-up form from Canadian nonprofit, The Local Good. Not only do they make sign-up super simple, they also provide a useful description of what their newsletter will include and how often they send.Subscribers will be more likely to sign up if they know what to expect from you.There are also handy tools you can use so that subscribers can sign up on social media or even through a mobile device.3. Deliver a personal experienceBuilding a list is half the challenge, sustaining that relationship is just as important. To build long-lasting relationships with your subscribers, you’re going to have to think beyond your organization and think about how you can deliver a great experience for your contacts.Start by answering a few questions like:Who are your contacts?What are they interested in?How often do they want to hear from you?The more information you can collect and store about your contacts the better. For example, if you collect email addresses at an event, make note of that so you can reach out to them with a targeted follow-up soon after.The timing of your emails is important — you want to make a good first impression on new contacts so that they read your future messages. You can also use this information to reach out to them if you are holding a similar event in the future.4. Don’t send carelesslyThis includes sending with a set schedule and goal in mind, but also checking back in to see how each mailing performed, and making changes when necessary. Using email reports, you have access to important information like open and click-through rates, which will show you what messages are attracting interest and getting your readers to interact with your content.You don’t want your email marketing strategy to become static. Spend some time thinking about little tweaks you can try. What happens to your open rate if you ask a question in your subject line? Does your click-through rate increase if you link to a YouTube video?Seeing what works best for your audience will ensure you are getting the return on investment you’re looking for from email marketing. Taking a few extra minutes to try something new could mean reengaging contacts that have fallen out of touch.