Ward Melville HS: Brownies Sicken Students, 1 Arrested

first_imgSign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York Five Ward Melville High School students were treated at a hospital Tuesday and one was arrested after eating brownies obtained by a fellow classmate, school officials and police said.The tenth grade students were transported to Stony Brook University Hospital after complaining of elevated heart rates, the Three Village Central School District said in a statement. The symptoms “were the result of the consumption of brownies potentially containing harmful toxins,” the school district said.Suffolk County police investigated the incident and arrested one student on an unrelated charge. A police spokeswoman said the student was arrested for illegal possession of a gravity knife.All of the students were released from the hospital.The school district said it will conduct an internal investigation into the incident and “appropriate disciplinary action will be taken as necessary.”“The district’s utmost concern is for the safety and well-being of these students,” the district said.last_img read more

Read More →

Calls for a more professional chain of command during disasters in Dominica

first_img 17 Views   no discussions Share Sharing is caring! LocalNews Calls for a more professional chain of command during disasters in Dominica by: – April 14, 2011 Sharecenter_img Share Tweet A stern call has been issued for a more professional chain of command during disasters in Dominica.The reason, according to Chief Executive Officer of the Dominica Air and Sea Ports Authority Benoit Bardouille is to prevent the loss of life during any disaster.Bardouille made these remarks at a two day Disaster Management Workshop organized by Tropical Shipping in collaboration with the Disaster Management Unit and the Caribbean Central American Action group which commenced here today.He told the workshop-which seeks to secure support and commitment of the recovery process for any future disasters-that “we need to ensure that there is proper maintenance of our emergency services”.The DASPA boss said further emergency plans need to removed from the shelves.“We need to develop our systems and one of the things I am very happy about the ports is that all the facilities have to conduct drills and exercises,” Bardouille said.Meantime Permanent Secretary in the Ministry of National Security Mr. Eddie Bruno says while natural disasters cannot be prevented, there are measures that could be taken to prevent loss of life.He represented National Security Minister Charles Savarin. The workshop is being held under the theme “Building a Culture of Preparedness”.A memorandum of understanding will be signed by the partners, the Dominica Association of Industry and Commerce and the office of Disaster Management Unit.The workshop ends tomorrow.Dominica Vibes Newslast_img read more

Read More →

Vetch-Bempong,Arosen win CAL bank annual invitational golf tourney

first_imgBeatrice Vetch-Bempong and Norwegian Ole Ronald Arosen lived the golfer’s dream as the two pieced together brilliant rounds of golf each to vault into top spots in the Ladies and Men Divisions respectively on Saturday at the Achimota Golf Course.In the Ladies category, Beatrice Vetch-Bempong was adjudged winner with 39 stable ford points with Jessica placing second with 37 stable points, the third place went to Nana Bermah Tackie with the fourth position going to Margret Owusu Baah.In the Men’s category Norwegian Youth international stunned his Ghanaian counterparts to win the ultimate with a net score of 67 points; Isaac Koffie took the second slot with John Kwashie coming third.“To me, this is the biggest and most successful tournament we have ever organized, we had international golfers all over the world coming in. In terms of the numbers, organization, trophies and participation, everything was very good in addition to a perfect sponsorship by my bank. This tells you how we cherish our high net worth clients” Frank Adu Managing Director of the Bank said.last_img read more

Read More →

BH Telecom Ilidza FIS Cup to take place this Weekend on Bjelasnica Mountain

first_imgThe XVII International Skiing Competition “BH TELECOM ILIDZA FIS CUP 2018” will be held on Bjelasnica on January 27 and 28, 2018, in the organization of the Ski Federation of BiH and the technical organization of the Ski Club Ilidza.Around 120 skiers from all over Europe and Asia will take part in this competition. Moreover, our Olympians will also participate at this year’s BH Telecom ILIDZA FIS CUP 2018, who will also be participants of XXIII WOI in South Korea.BH Telecom ILIDZA FIS CUP is the best organized competition in BiH, according to the officials of the Ski Federation of BiH, participants and responsible persons from the International Ski Federation.Participants who are taking part in the World Cup and the European Cup, Lavtar Katarina (SLO), Zrnicic Din Natko (CRO), Ana Kobal (SLO) and Bachmann Silke (ITA) participated in this competition, together with our best BH competitors Enis Becirbegovic, Mojce Rataj, Majk Johan Schafferer, Zana Novakovic, Igor Lajkert.Thanks to the performance in this competition back in 2006, participant of the Ski club Ilidza Majk Johan Schafferer won a performance at the WOI in Turin.We should also mention that gatherings with competitors as well as with all other officials  will be organiyed before and after the competition. The mountain rescue team will be engaged and in full alert for increased security.(Source: klix.ba)last_img read more

Read More →

Wellington Police Notes: Friday, Oct. 2 – Sunday, Oct. 4, 2015

first_imgWellington Police notes: Friday, Oct. 2 – Sunday, Oct. 4, 2015Friday, October 2, 2015•11:19 a.m. Officers took a report of children in need of care in the 100 block W. 18th, Wellington.•9:37 a.m. Officers investigated a theft of tools and building materials in the 900 block N. Woodlawn, Wellington.•1 p.m. Non-Injury, hit and run accident in the 1900 block E. Lincoln, Wellington involving a vehicle operated by Samantha F. Brown, 31, Gardner, Kans. and a fixed object/utility pole owned by the city of Wellington.1 p.m. Samantha F. Brown, 31, Gardner, Kans. was issued a notice to appear for fail to report an accident.•2 p.m. Non-injury, hit and run accident in the 700 block E. U.S. 160, Wellington involving a vehicle operated by Charles K. Kimbel, 53, Wellington and a parked and unoccupied vehicle owned by Raymond Fletcher, Lake Benton, Minn.•4:19 p.m. Officers took a report of an animal complaint in the 400 block N. Blaine, Wellington.•5:52 p.m. Non-Injury accident in the 1700 block E. 16th, Wellington involving vehicles operated by Jerald G. Loughmiller, 59, Wellington and James D. Fitzer, 49, Wellington.•10:55 p.m. Juvenile male, 17, Belle Plaine, was issued a notice to appear for defective taillight.•11:35 p.m. Officers investigated driving under the influence of alcohol and refusal to submit to a preliminary breath test.Saturday, October 3, 2015•12:01 a.m. Robert C. Hamilton, 31, Riverdale, was arrested, charged and bonded with driving while under the influence of alcohol and refusal to submit to a preliminary breath test.•3:16 a.m. Officers investigated a theft of a bicycle in the 1100 block E. 16th, Wellington.•8:38 a.m. Tremain D. Gingerich, 20, Wellington was issued a notice to appear for speeding 44 mph in a 30 mph zone.•10:30 a.m. Chase A. Rosewicz, 27, Wellington was issued a notice to appear for dog at large.•11:05 a.m. Caly D. Hochevar, 30, Wellington was issued a notice to appear for speeding 44 mph in a 30 mph zone.•11:29 a.m. Non-Injury, private property accident in the 1300 block E. 16th, Wellington involving a vehicle operated by Deborah R. Meyer, 63, Conway Springs and a fixed object owned by Steak House Motel, Wellington.•Tasha Metcalf, 35, Wellington was served a summons to appear for dog bite violation and determination that the dog is vicious.•7:03 p.m. Officers took a report of suspicious activity in the 1200 block W. 8th, Wellington.•8:28 p.m. Officers investigated a theft of currency by a known suspect in the 1000 block W. College, Wellington.Sunday, October 4, 2015•11 a.m. Hit and run, private property accident in the 1800 block E. U.S. 160, Wellington involving an unknown driver and a vehicle owned by Shannon K. Decatur, Belle Plaine.•11:32 a.m. Officers investigated battery, assault and criminal damage to property in the 800 block S. Washington, Wellington.•11:52 a.m. Duston L. Hoss, 33, Wellington was arrested, charged and confined with battery, assault and criminal damage to property.•1:58 p.m. Officers took a report of lost purse in the 1200 block S. Washington, Wellington.•2:12 p.m. Officers investigated a battery of a known suspect in the 200 block N. Ash, Wellington.•5:49 p.m. Officers investigated a theft in the 1100 block W. 8th, Wellington.•11:25 p.m. Kimberly R. Shaw, 40, Harper, was issued a notice to appear for defective brake lights and no proof of insurance.last_img read more

Read More →

Australian Spoons triumph for Northern pair

first_img Golfing partners Sandra Taylor and Jean Lamb scored a success for the North when they won the national final of the Australian Spoons competition at Wilmslow, Cheshire.The pair, from Rudding Park Golf Club in Yorkshire, beat partnerships representing the other five England Golf regions. They scored 32 points to take the honours in the stableford foursomes competition for players with handicaps of 15 and over.It’s their biggest golfing success and Jean, who plays off 18, described it as “exciting.” Sandra, a 15-handicapper, added: “We really didn’t expect to win and when we realised that we had it was a bit overwhelming. We couldn’t take it in!“It’s been a thoroughly enjoyable experience and I’d recommend anyone to take part in the Australian Spoons. We’ve been extremely well looked after.”The finalists are the overnight guests of England Golf and, after the competition, they had tea with past President Sue Johnson.The Rudding Park pair played to their handicaps on the front nine but found the last few holes of the inward half challenging. However their score was two points ahead of their closest challengers.Sandra took up golf only in 2010, when she retired from the police force. “I’ve always been sports mad. When I gave up work a friend invited me to Rudding Park, just for a go, and I loved it so I joined,” she said. She was ladies’ captain last year. Jean has played for almost 10 years and together the pair have enjoyed local successes.The finalists were:Sandra Taylor and Jean Lamb of Rudding Park, Yorkshire, representing the NorthKerry Variava and Joanne Smith of Charnwood Forest, Leicestershire, representing  Midlands NorthElaine Osbourne and Tricia Ainsbury of Burstead, Essex, representing the EastJean Rockall and Jayne Begley of Saunton, Devon, representing the South WestLynn Lambert and Victoria Westgarth of Windlesham, Surrey, representing the SouthMary Evans and Bryony Travill of Brampton Heath, Northamptonshire, representing  Midlands SouthCaption: Sandra (left) and Jean (right) are pictured with England Golf past President Sue Johnson (image © Leaderboard Photography). 20 Sep 2013 Australian Spoons triumph for Northern pair last_img read more

Read More →

Johnny Football’s real education beginning

first_imgTexas A&M’s Johnny Manziel, center with towel, sways with teammates during the school song following an NCAA college football game against Rice, Saturday, Aug. 31, 2013, in College Station, Texas. Manziel missed the first half due to a suspension. (AP Photo/Eric Gay)by Jim LikteAP Sports ColumnistThe real education of Johnny Football is just beginning. So he better enjoy all the clowning while he still can. He’s about to learn there’s no more wearying job in sports than being a marked man all the time.For starters, you’re always looking over your shoulder for the next guy trying to make his name. It’s dispiriting, too, hearing nothing but boos on the road and knowing that even the guys who are supposed to have your back think of you as a calculated risk.A few athletes have done it well for a while. But you can count on one hand how many of those — Ty Cobb comes to mind — parlayed the role into a long and productive career.At the moment, sure, it seems like nobody can stop Manziel.The NCAA whiffed on its shot and Rice — Texas A&M’s opening opponent — turned out to be overmatched. And this weekend’s opponent, Sam Houston State, arrives straight from the tomato-can division.Neither A&M’s chancellor, a fanboy named John Sharp, nor it’s coach, Kevin Sumlin, who got a big raise riding the Johnny Football wave last season, are inclined to change a thing about him. He brings in too much money. Judging by recent remarks from his father, Paul, even Manziel’s parents have given up.One referee in last Saturday’s game did his best, slapping Manziel with an unsportsmanlike conduct penalty in the fourth quarter that even Sumlin couldn’t ignore. The coach finally benched his star — after Manziel had delivered three touchdowns, and as many insults, at the expense of Rice’s defenders — and then called it a “foolish penalty.”“No matter what the comments are, he’s going to face that every week with people chirping. That’s not OK,” Sumlin added, “and obviously I addressed that on the sideline after it happened.”Of course, that was also after Manziel had apparently mimicked signing an autograph after he got tackled and then pretended to count some cash after throwing a TD.“If I’d seen that,” Sumlin said about the “autograph” pantomime, “I’d have done something about it.”But like most coaches, Sumlin wasn’t about to commit to anything until he had a chance to watch the film.“And if that did happen,” he added, “I will address that.”Sumlin better — and fast. Next up after Sam Houston on A&M’s dance card is defending national champion Alabama, and you can bet Nick Saban has watched film of the Aggies’ opener more than once already.The Crimson Tide are still fuming over last year’s upset — at their place no less — and being reduced to bit actors on the stage where the whole Johnny Football drama caught fire.And don’t think that Saban is beyond teaching the kid a lesson about how exhausting it is to be cast as the villain nearly every time out. Saban could give anyone who asked chapter and verse on the subject. The insatiable work ethic that marks his whole career is a testament to that. Despite three national titles, it still makes him chase each win more relentlessly than the last.Manziel will turn 21 in December, but even judged by the most charitable standard, he’s headed in the exact opposite direction. He’s avoided real trouble so far, but his offseason yielded a steady stream of questionable choices and annoying distractions. When those things happen, the higher-ups in charge always say they need to get that ballplayer back on the playing field, because that’s their “office,” the one place where they can get away from things that don’t really matter.Except it’s not, at least not when Manziel is allowed to pull some of the same stupid pranks he did when no one was around to play grown-up. The referees will be watching him more closely and the teams he’ll face will have had plenty of time to look at exactly what made Johnny run and pass so effectively the first time around. His opponents, too, have plenty more buttons to push.None of this seems to have sunk in with Manziel, no matter how many times those around him protest that it has. Sumlin recalled how just the night before the Rice game, Manziel gave a speech in the locker room stressing “that everyone’s individual actions affect the football team.” Then he went and played as if Manziel meant everyone but him.Talent is a wonderful thing, and Johnny Football has plenty. It’s gotten him this far. But unless things change, he’s on the front end of what will turn out to be a very short learning curve.___Jim Litke is a national sports columnist for The Associated Press. Write to him at [email protected] and follow him at Twitter.com/JimLitke.last_img read more

Read More →

Very Special Oyster Recovered From Navesink Riverbed

first_imgSmall Discovery Could Mean Progress for Future Reef |By Jay Cook |RED BANK – Eastern oysters in the Navesink River have been elusive to environmentalists since disease wiped out the reefs in the mid-1990s.But a recent small discovery may give those advocates reason to cheer.The encounter came on March 31, just a few hours after the sun rose on a Sunday morning. Bill Carton and a crew of fellow members from the Monmouth Boat Club, a private boating club in Red Bank along the Navesink River, were conducting quadrennial inspections of their mooring lines in the river. When Carton’s own mushroom anchor came up, it was carrying a familiar 4-inch-long inhabitant – one of those rare eastern oysters.So what exactly does this mean?It has the potential for big things, said American Littoral Society executive director Tim Dillingham, who spearheaded an effort last summer to investigate any signs of natural oysters in the river.“This is not a quixotic adventure. We’re not tilting at windmills here,” an excited Dillingham said this week. “We know this is a great sign that we can do this.”American Littoral Society launched Operation Oyster in June 2017 as a program to find if, and where, there are signs of the eastern oyster in the Navesink River. Oysters have the helpful ability to filter up to 50 gallons of water daily. Re-establishing oyster reefs would be a natural way to clean the Navesink River, which has suffered from poor water quality in recent years from fecal contamination and fertilizer runoff.The environmental group hung hundreds of oyster shell bags from dozens of private docks along the river as they studied to find any indication of oyster “spat” or larvae. Their research ultimately yielded no results after the summer-long initiative concluded in September, but state officials say this discovery will help the local groups going forward.“This is a bit of good news after what I’m sure was a disappointing summer for them,” said Bruce Friedman, director of the Division of Water Monitoring and Standards, an arm of the state Department of Environmental Protection (DEP). “We’re excited that the Littoral Society is excited and also that they’re seeing something like oyster growth. That is a good sign.”It’s been difficult for environmentalists to pinpoint any hotspot for oyster growth. But Carton, a Monmouth Boat Club member of two decades, and the DEP both say they’ve seen and quantified historical evidence.Between the Molly Pitcher Inn and Marine Park, Carton said clam beds have historically been found in an area 1,500 feet by 1,500 feet underwater. If clams can thrive there, so can oysters, he believes.“There’s a huge clam bed right there in the Navesink River,” Carton said this week. “You can go down there at low tide and pull up huge ones.”Friedman also said shellfish resource stock assessments from the state show there have been “small historic oyster reefs in the upper portion of the Navesink River that we have identified and quantified since the 1980s.”While this recent find is generating excitement, it’s not the first time Monmouth Boat Club staff has found live oysters. In the fall of 2016, Carton and a crew came across a similar situation with an oyster on a mushroom anchor. The only difference, though, was then they only reported it after throwing it back into the river. This time they passed the oyster over to the DEP for analysis.At the Operation Oyster launch last summer, American Littoral Society’s assistant director Pim Van Hemmen said the 2016 Monmouth Boat Club discovery provided enough evidence to launch their program.he 4-inch-long Eastern Oyster recovered by Bill Carton was eventually delivered to the Dept. of Environmental Protection for additional testing.Dillingham said American Littoral Society has been planning to try new methods for Operation Oyster heading into this upcoming season and this newest oyster find only helps their cause. The group will first have the shell bags sit in oyster spat tanks, so the larvae can attach, before rehanging them from the docks. Any oyster growth will be monitored until the shellfish reach a state-mandated 2-inch size limit and must be removed from the water.The ultimate goal of bringing back oyster reefs still stands at the top of Dillingham’s wish list. Other environmental groups like NY/NJ Baykeeper, based in Keyport, have had recent success with building and sustaining man-made oyster reefs along Naval Weapons Station Earle’s 2.9-mile long pier in Leonardo.If American Littoral Society can prove oysters can live in the Navesink, then they’ll gladly go to the DEP with all the evidence it needs to bring reefs in.“We’re going to be looking for the sweet spot where the oysters can grow, provide the benefit to the ecology of the river, do their filtering job and not be in anybody’s way,” said Dillingham.While they’ve been missing for the last two decades, natural oyster reefs were once an integral piece of the Navesink River’s watershed. Up until the mid-20th century, eastern oysters were harvested from the river and sent to some of the more lavish restaurants in New York City.The real end goal, Monmouth Boat Club’s Carton said, is to return the Navesink River to a healthy body of water. He believes that’s the most important issue.“I’m very happy to be part of it and that we’re trying to clean the river,” said Carton. “That’s why I’m a sailor and not a motorboater.”This article was first published in the April 12-19, 2018 print edition of The Two River Times.last_img read more

Read More →

Koeman takes on tough job as latest Dutch coach

first_img0Shares0000Thirty years after playing on the Dutch team that won the Euros, Ronald Koeman has returned as manager of a struggling team © AFP/File / Ben STANSALLZEIST, Netherlands, Feb 6 – Dutch former star player Ronald Koeman was Tuesday anointed coach of the national team, given the Herculean task of restoring the country’s pride after a series of humiliating defeats.The Royal Dutch Football Federation (KNVB) said in a statement that it had “reached an agreement with Ronald Koeman over his appointment as the Dutch national coach.” Koeman has “just signed a contract which ties him to Oranje with immediate effect up to and including the 2022 World Cup” in Qatar, it added.Nic-Jan Hoogma, currently with Heracles, was also named a top sports director by the KNVB.The new chance for glory for 54-year-old Koeman, comes after he was sacked by Premier League team Everton in October following a string of defeats which saw the Toffees fall into the relegation zone.Koeman takes up the national reins at the Netherlands from Dick Advocaat, who had been one in a raft of unsuccessful appointments for the Oranje since 2014.Advocaat arrived in May for a third stint as national coach, but stepped down seven months later after failing to steer the struggling European heavyweights into the World Cup finals in Russia.It was a massive humiliation for the football-mad Dutch, causing much soul-searching, and an added blow to national pride after the team also missed Euro 2016.For Koeman, the return home sees him come full circle, back to the nation where he first laced up football boots.He had already been earmarked in 2014 to replace Louis van Gaal, who left to join Manchester United after taking the Dutch squad to third place in the World Cup in Brazil.Instead, the Royal Dutch Football Federation (KNVB) appointed another stalwart Guus Hiddink, who was then replaced by Danny Blind, followed by Advocaat — all in just over three-and-a-half years.During that time the national team slumped from one disappointment to another.An attack-minded central defender, Koeman picked up 78 Dutch caps as a player between 1982-94, scoring 14 goals. He represented his country in the 1990 and 1994 World Cups, and helped his team to victory for the first time in the 1988 UEFA European championships.– Football in the genes –Tuesday’s announcement marks Koeman’s 10th managerial post since starting his coaching career at Vitesse in 2000, having already served as Hiddink’s assistant with the Dutch national team at the 1998 World Cup.He was also an assistant coach to Van Gaal.The younger brother of former international team-mate Erwin Koeman, and the son of ex-Dutch international Martin Koeman, he made his debut at 17 playing for FC Groningen in 1980.He later transferred to Ajax, where he became known for his powerful right-foot. Stints at other Dutch clubs followed including PSV Eindhoven as well as Feyenoord.In between, he played as part of the so-called “Dream Team” at Barcelona from 1990-1995 scoring the winning goal in the 1992 Champions League final.“Koeman’s sacking at Everton came as a gift from heaven for the KNVB,” the popular De Telegraaf said.Ronald Koeman played for the Netherlands at two World Cups and scored a crucial penalty against West Germany in the semis of the 1988 Euros and started as the Dutch beat the Soviet Union in the final © ANP/AFP/File / STAFFBut a tough baptism awaits, with friendlies lined up against two teams heading to the World Cup: England on March 23 in Amsterdam, and Portugal three days later.The Dutch will then face world champions Germany and France in the new UEFA Nations League in September and October.Koeman will be carrying a nation’s hopes that he can turn their football fortunes around.0Shares0000(Visited 1 times, 1 visits today)last_img read more

Read More →

How AI Can Shape the Future of UX

first_imgRelated Posts Brad AndersonEditor In Chief at ReadWrite How to Avoid Being Part of 90% of Failed Companies Why Your Company’s Tech Transformation Starts W… Building a Workplace for the Next 100 Years Brad is the editor overseeing contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase. You can reach him at brad at readwrite.com. Tags:#design Artificial intelligence (AI) gathers data to interpret and predict human behavior, and user experience (UX) does the same thing — it reads human behavior to anticipate what people will do next.With the same end goal in mind, AI has the power to shape the future of UX, offering new insights and context to the experiences brands build for users. The predictive analytics underpinning both AI and UX creates an intersection that will benefit both consumers and the companies hoping to cater to them.“UX is still the center,” explains Sandy Marsico, the founder and CEO of Sandstorm Design, a brand experience agency. “AI and predictive analytics are helping to determine what the user wants, needs, or does next. AI assists in adding insights, but it doesn’t tell the whole story.”Marsico and her team at Sandstorm see AI as a tool, not a replacement for human analysis, and they welcome it. “We’re all trying to predict the future,” she says. “AI won’t figure out the problems we need to solve — AI helps us have a deeper understanding of our user so we can tailor our content and messaging to anticipate motivations and behaviors.”Developing a Deeper UnderstandingMarsico’s right — AI gives us information to help solve problems, but it still takes humans to identify the problems in the first place. Humans have the unique ability to understand the context of AI’s insights and how they might impact UX design; humans are the ones capable of developing empathy for other users.Sandstorm’s usability testing and user research are designed to remove subjectivity from its work and ensure UX decisions are based on data rather than assumptions. Marsico says this has represented an important shift in a creative arena like marketing, where the work has traditionally been highly subjective. But she cautions that data alone would produce uniformity and a profound lack of inspiration.“Imagine AI learns how to build the perfect website — would they all start to look exactly the same? Would all text be black on a white background as that has the highest contrast?” she asks. “Humans don’t actually require, nor desire, perfection 100 percent of the time. We’re naturally attuned to variety.”In general, Sandstorm’s director of analytics and technology, Nick Meshes, says machine learning requires a human trainer to feed data to its algorithms and then review the results, adjust the strategy, and guide the progression of the AI. Amazon’s Mechanical Turk and Google’s Captcha efforts are examples of tools leveraging user experiences to improve artificial intelligence. “AI can’t manage complex interactions that aren’t built on simple mechanics or clear correct/incorrect grading — like judging a mobile experience as engaging — so we need humans to make that assessment,” Meshes says.Meshes points to some of the designs currently being built by AI as examples of the significant limitations of treating AI as an all-encompassing solution when it comes to UX. “LogoJoy creates functional logos, but it’s auto-designing based on limited inputs and lacks an opportunity to provide thoughtful brand direction to differentiate from competitors,” he says. It’s a cost-effective solution for the solopreneur who doesn’t have the budget for a branding agency, but it offers proof that machines can’t do everything. Making Our Way to What’s NextThis all points to a future in which UX uses insights from AI but isn’t driven by them. Marsico sees AI being widely accepted in the UX world as people recognize its value: “We currently aggregate insights from multiple and mixed research methods such as in-depth user research, ethnography/netnography, usability studies, card sorting, competitive and trend research, heuristic analysis, and big data, to name a few, to pull together our strategic thinking and UX approach,” she says. “In the future, brand experience agencies will include AI as another integral part of their process.”By relying on AI to do some of the data collection and number crunching — which it’s capable of doing more rapidly than human beings — UX experts will be freed up to do higher-level analysis of the data gathered. Like Uber, SpotHero, and those before it, AI will be treated as an outsourced service provider. “Embracing advanced technology, automating processes, and leveraging data are critical to how we operate, but at the end of the day, we focus on a deep understanding of user behaviors, which requires human interaction — so it’s a balance,” explains Karen Bartuch, Sandstorm’s director of strategy and research.“AI can be used to create a tailored message to each consumer — what we might call an ‘audience of one’ — going beyond a set list of offerings based on the individual’s previous activities and preferences to assemble a personalized message built in real time, including machine-generated text, image selection, and even video created on demand,” Meshes says. “Consumers would grow to expect that every message they receive would always be tailored to their personal interests and the current context of where they are and what they’re doing, solving the exact problem they have at that moment.”Current UX techniques address these emerging capabilities by breaking down elements into individual components, applying intuitive design principles, and assembling them into engaging layouts. This process can be adapted as the granularity and number of variations increase by applying rules to the overall layout, then using optimization testing for the AI to refine the results.One example of artificial intelligence impacting user experience is an algorithm featuring a specific piece of content. “Google’s ‘featured snippet,’ where it displays the excerpt of a webpage above all other ranked page results on a search query, makes that result the de facto authoritative source for that topic,” Meshes says. “These are coveted spots that can have a magnifying effect on driving more engagement and sales. It’s fair to assume that voice interfaces will take the ‘featured snippet’ concept and distill it to being the only possible search result, much like how Amazon features one product for a given category, called “Amazon’s Choice.’”This presents new questions for brands: How do you design the structure and layout of content so it will become the only answer selected and delivered by a machine? How do you sell a product to an algorithm that essentially does the purchasing on behalf of the consumer? And how do you continue to incorporate input from users when the machines are doing all the work? “We are excited about the opportunity AI will afford UX, but also very sensitive to maintaining that human connection,” Bartuch says. In fact, Tesla CEO Elon Musk recently said humans are “underrated” and that he regretted using robots to build the Model 3. Trapped in “manufacturing hell,” he explained that Tesla’s production had actually been slowed down by its machinery, which had complicated the process. Even tech powerhouses have discovered that robots sometimes know too much for their own good — and need human insight to achieve balance.AI and UX both aim to understand users and supply what they need, making AI a technology ripe for impacting the experiences brands build for users. UX will still need to bring a human touch to what AI supplies, applying concepts from one domain to another. Apart, their abilities to interpret behavior are limited; together, they’ll fuel unlimited possibilities. Why Your eCommerce Business Should Have a Pop-U…last_img read more

Read More →