Concern grows over rise in consumption of alcohol at home

first_img Community Enhancement Programme open for applications Facebook Previous articleCommissioner wants people in holiday homes to stay putNext articleCouncil announce restrictions of beach car parks News Highland Important message for people attending LUH’s INR clinic Twitter Google+ Pinterest Pinterest Concern grows over rise in consumption of alcohol at home Twitter Facebook Gardai in Donegal say that there is a concern that there may be a rise in the consumption of alcohol at home at this time and there is also concern about the impact this may have on the mental health of people and on their children.The Alcohol Forum has produced a resource “Don’t get locked in” to provide some key messages for people around drinking alcohol at home.This resource has been endorsed by the HSE.Gardai are urging anyone who may have concerns in relation to alcohol or those who may be worried about loved one to please check out the Alcohol Forum or the Community Action on alcohol Letterkenny on Facebook.Here you will find support and advice.You can also check out www.alcoholforum.orgcenter_img WhatsApp By News Highland – April 8, 2020 Nine til Noon Show – Listen back to Monday’s Programme Homepage BannerNews RELATED ARTICLESMORE FROM AUTHOR Arranmore progress and potential flagged as population grows Loganair’s new Derry – Liverpool air service takes off from CODA WhatsApp Google+ Publicans in Republic watching closely as North reopens furtherlast_img read more

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News in brief

first_img Previous Article Next Article This month’s news in brief – FT CareerPoint has launched a series of animated training materialsavailable online. It also has psychometric testing available and furthere-learning facilities at http://ftcareerpoint.ft.com, where you can find linksto more information on studying for a degree online. – NETg has launched a series of e-learning solutions designed to providetraining on enterprise networking. They’ve been designed to offer ITprofessionals a single source of information on high speed networkingtechnologies, including B-ISDN, ATM and SMDS. – A recent survey by the seminal US-based Masie Centre found that 80 percent of respondents are willing to try e-learning. Of the 80 per cent ofrespondents, employees working in the training, sales, HR and marketing sectorswere most excited about participating in e-learning programmes. – Click2learn has signed a partnership deal with CSS to provide itslearning platform technology to multi-nationals and Russian organisations.”The Russian market for e-learning is huge and virtually untapped,”says Ruben Agababyan, general manager of CSS. “We have now entered a newera in which we can take advantage of cutting-edge technologies that haveevolved in Western Europe and the US.”   www.click2learn.com Related posts:No related photos. Comments are closed. News in briefOn 1 Nov 2001 in Personnel Todaylast_img read more

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Chelsea complete Eto’o swoop

first_img The former Barcelona striker did not travel to Prague for Friday night’s European Super Cup clash with Bayern Munich – neither did Willian, whose move from Anzhi was confirmed on Wednesday – but is eager to get into the action. “I am very happy to be here but also anxious because I want to get playing as soon as possible,” Eto’o said on chelseafc.com. “It wasn’t a hard decision. I saw the qualities Chelsea have, and I was very happy with Jose Mourinho before, so when the opportunity came, I was very happy to take it. “I have had a career where I have been lucky enough to win a lot of trophies in different countries, but one of my last dreams as a professional is to come and play in England and see if I can have the same success as in my previous clubs. “I don’t see it as a final challenge, but to have a good time, enjoy my football, and have success with this team.” Eto’o, who will have to wait until after the international break to make his debut, with Everton away on September 14 the first opportunity, revealed he might have been a Chelsea player sooner. But he opted to stay at Barcelona before moving to Inter as part of the deal which saw Zlatan Ibrahimovic move in the opposite direction. “I’ve had a couple of opportunities to come to England before, including the first time Jose was here, but it didn’t work out for one reason or another,” Eto’o added. Samuel Eto’o hopes to replicate his prior successes after signing for Chelsea in a transfer which appears to mark the end of Jose Mourinho’s pursuit of Manchester United striker Wayne Rooney. The Cameroon striker has left Russian club Anzhi Makhachkala to sign a one-year deal and be reunited with Mourinho, who was his boss at Inter Milan. Eto’o is apparently ‘plan B’ after United rejected two Chelsea bids for Rooney, with Mourinho opting against lodging a third, having said he had back-up options. The move might never have happened if Mourinho had received the indication from Rooney that he wanted to join Chelsea. Speaking prior to confirmation of Eto’o’s arrival, Mourinho appeared to have conceded defeat in the bid to capture England striker Rooney, who played for United against Chelsea on Monday and afterwards praised the “fantastic” reception he received at Old Trafford. Mourinho said: “I told you what I have to say. I think I (made it) very, very clear that we didn’t start the process (a third bid). We have nothing more to say. He’s a Man United player and no more than that.” Capturing Eto’o, who commanded wages reported to be in the region of £300,000 a week in Russia, is at odds with Chelsea’s recent transfer policy of signing younger players. It also leaves a question mark over the futures of Demba Ba and Fernando Torres as Mourinho has made it clear four strikers is too many and that Romelu Lukaku is key for Chelsea’s future. Ba’s place in the squad seems most at risk, but Torres has still to repay the £50million fee paid to Liverpool, as Mourinho admitted earlier this week. Eto’o became Chelsea’s fifth signing of the summer transfer window, following Andre Schurrle, Marco van Ginkel, Mark Schwarzer and Willian, who can be expected to provide the ammunition for the striker to score. “I think Willian he is one of the best players in modern football,” Eto’o said. The 32-year-old Eto’o began his career with Real Madrid before, following a spell with Real Mallorca, surging to prominence with Barcelona, scoring 152 goals in 232 appearances for the Catalan club. He has a controversial history with Chelsea. Following a bad-tempered Champions League encounter at Stamford Bridge, the striker criticised Mourinho, referee Pierluigi Collina and made a claim in the Spanish media that he was called a monkey by a Chelsea security guard. The allegations were swiftly denied by Chelsea. It can be assumed Eto’o’s relationship with Mourinho did not suffer as at Inter the pair combined to devastating effect and together won the 2010 Champions League title in a treble-winning campaign. Eto’o, who also played at Stamford Bridge with Inter, added: “They were always games between two big clubs. They didn’t always finish well, but the most important thing is they were spectacular games every time.” The striker netted 53 goals in 102 appearances for Inter before joining Anzhi in August 2011. Press Associationlast_img read more

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Alonso nears perfection in qualifier

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week “I am a little bit surprised to be on pole position, but the car was perfect,’ Alonso said. “Tomorrow I am full of confidence for all the team.’ McLaren and Renault are dueling for the constructors title, whose standings determine how much funding each team receives from auto racing’s governing body. Renault leads McLaren by two points, reversing the two-point advantage that McLaren held last week. The competition could go down to the last lap of the last race, just as Raikkonen passed Fisichella on the final circuit of last week’s Japanese Grand Prix. Raikkonen has seven victories this season, including four in the last six races, to Alonso’s six. Raikkonen and teammate Juan Pablo Montoya have won the last six races, with three each. Alonso hasn’t won since July. CONCORD, N.C. Feeling singled out by NASCAR’s proposed cap on teams, Roush Racing distributed a 10-point argument Saturday outlining the benefits of multi-car ownership. First, he’ll have to fend off a surging Kimi Raikkonen, the Formula One runner-up hoping to capture the team title for McLaren today. Alonso won the driver title two races ago, becoming Formula One’s youngest champion at 24. The Spaniard earned his sixth pole position of 2005 and the ninth of his career. With teammate Giancarlo Fisichella qualifying second, Renault will dominate the front row of the starting grid for the first time this season. NASCAR chairman Brian France said last weekend he was looking at placing a limit on the number of teams a car owner will be able to field in the Nextel Cup series. Any limits would be phased in over the next few seasons. Car owner Jack Roush who owns five teams and all five qualified for NASCAR’s Chase for the championship was told of the plans second-hand, and his management group spent a large part of this week preparing the five-page document they placed around the garage area at Lowe’s Motor Speedway. FONTANA Honda will be supplying engines to Indy Racing League teams through 2009, it was announced Saturday at California Speedway. Whether any other engine manufacturers will join Honda in the IRL is yet to be determined. Honda made its commitment to the IRL as Chevrolet and Toyota are preparing to leave the open-wheel racing series. Chevrolet is gone after the 2005 season. Toyota will leave after 2006. As it stands, Honda will be the sole engine supplier to the IRL when the 2007 season starts. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!center_img SHANGHAI, China Renault’s Fernando Alonso turned in a nearly flawless qualifying lap Saturday, putting him in position to add the team title to his driver championship entering the season-ending Chinese Grand Prix. last_img read more

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8 Mobile Technologies to Watch in 2010

first_imgTags:#2009 Redux#web#Year in Review At the beginning of this year, analyst firm Gartner released a report that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies. Editor’s note: This story is part of a series we call Redux, where we’ll re-publish some of our best posts of 2009. As we look back at the year – and ahead to what next year holds – we think these are the stories that deserve a second glance. It’s not just a best-of list, it’s also a collection of posts that examine the fundamental issues that continue to shape the Web. We hope you enjoy reading them again and we look forward to bringing you more Web products and trends analysis in 2010. Happy holidays from Team ReadWriteWeb!The eight technologies identified include the following:Bluetooth 3.0 This is one of the no-brainers on the list. The Bluetooth 3.0 specification will be released this year and devices will start to hit the shelves by 2010. At this point, it’s expected that the 3.0 spec will include faster speeds, reportedly transferring files at 480 megabits per second in close proximity and 100 megabits per second at 10 meters. It will also feature an ultra-low-power mode that Gartner predicts will enable new peripherals, sensors, and applications, such as health monitoring. The technology will be backwards compatible, allowing old devices to communicate with new ones, so there’s no reason for it not take off in the upcoming years. Mobile User Interfaces + Mobile Web/WidgetsMobile user interfaces and mobile web/widgets were listed separately, accounting for two items on the list, but we think they can be lumped together. They all point to how mobile computing is rapidly becoming a new platform for everything from consumer mobile apps to B2E (business-to-employee) and B2C (business-to-customer). (Gartner did not include B2B on their list.) Modern day smartphones like the iPhone, Android, Blackberry, the upcoming Pre, and others deliver better interfaces for browsing the web, thus making it accessible to more people. Widget-like applications, including those that replicate thin client technology, will become more common especially in B2C strategies. Yet the mobile web still has challenges ahead. For example, there are no standards for browser access to handset services like the camera or GPS, the report notes. Location AwarenessLocation sensing, powered by GPS as well as Wi-Fi and triangulation, opens up new possibilities for mobile social networking and presence applications. Technology’s earliest adopters are already familiar with social networks like Brightkite and Loopt which let you reveal your location to a network of friends. But we’re still on the tip of this iceberg. Take for example, the iPhone IM client Palringo, they’re just now adding location services to their application. This allows users to see how far away their contacts are, introducing a whole new dimension to mobile communication. Over the next year or two, this sort of technology is expected to become more commonplace, but it will also raise questions about privacy. Will you want your network of online friends and acquaintances to really know your exact location? Will turning off location awareness signal that you’re up to something sneaky (so asks the suspicious wife, husband, boss, etc.)? As a society, we will have to answer these questions and more in the near future. Near Field Communication (NFC) NFC is a technology that provides a way for consumers to use their mobile phones for making payments, among other things. It’s something that has taken off in many countries worldwide, but certainly not all, and definitely not in the United States just yet. Unfortunately, Gartner predicts that the move towards mobile payment systems will still not occur this year or the next in mature markets like the U.S. and Western Europe. Instead, NFC is more likely to take off in emerging markets. Other uses of the technology, such as the ability to transfer photos from phone to digital photo frames, will also remain elusive to more developed markets. 802.11n & Cellular Broadband802.11n, a specification for wireless local area networks (WLANs), initially gave us pause. Although not ratified as an official standard yet, the technology is already commonplace. However, until it “goes gold” so to speak, it won’t really infiltrate the mobile world. Even the ubiquitous iPhone only supports 802.11 b/g at the moment.  On the flip side, the other Internet connection technology, cellular broadband, has the potential to make Wi-Fi almost unnecessary, at least for achieving high speeds. In addition to mobile phones, laptop makers will likely continue to incorporate this technology into their netbooks and notebooks using modern chipsets that provide superior performance to our current crop of add-on cards and dongles.Display Technologies Display technologies will also see improvements in the upcoming years. New technologies like active pixel displays, passive displays and pico projectors will have an impact. Pico projectors – the tiny portable projectors we saw being introduced at this year’s CES – will enable new mobile use cases. Instant presentations in informal settings could become more common when there isn’t large, cumbersome equipment to set up. The different types of display technologies introduced in 2009 and 2010 will become important differentiators between devices and will impact user selection criterion, says Gartner. For more information on these above technologies, you can read through the full report available here on Gartner’s web site. Feel free to share your thoughts in the comments on how you think the mobile space will be impacted in the future. sarah perez Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

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NBA: Injured Spurs star Leonard to miss pre-season

first_imgBrace for potentially devastating typhoon approaching PH – NDRRMC Read Next “He is expected to miss the entire 2017 pre-season,” the Spurs said on Twitter.Spurs coach Gregg Popovich said earlier Leonard was still undergoing intensive rehab on the injury.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“He’ll probably miss the beginning of preseason or a good deal of preseason, and we’re not going to put a timetable [on a return],” Popovich said.“But he’s working at it, and we’ll get him back as soon as we can.” Fire hits houses in Mandaluyong City BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight NBA: Kawhi, George seek more for Clippers than beating Lakers PLAY LIST 01:48NBA: Kawhi, George seek more for Clippers than beating Lakers00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games LATEST STORIES MOST READ View comments Nonong Araneta re-elected as PFF presidentcenter_img Kawhi Leonard #2 of the San Antonio Spurs stands on the court during Game One of the NBA Western Conference Finals against the Golden State Warriors at ORACLE Arena on May 14, 2017, in Oakland, California. AFP FILELos Angeles, United States — San Antonio Spurs star Kawhi Leonard will miss the entire NBA pre-season as he struggles with a right thigh injury, the team said Saturday.A Spurs statement said Leonard was suffering from a “right quadriceps tendinopathy” and there was no set timetable for his return.ADVERTISEMENT Barriga heads Filipino pugs sweep in China Frontrow holds fun run to raise funds for young cancer patients  Fire hits houses in Mandaluyong City It is unclear when Leonard sustained the injury. Leonard was sidelined during the 2017 playoffs after suffering an ankle injury in the Western Conference semi-finals against Houston.He aggravated that injury in Game 1 of the Western Conference finals against the Golden State Warriors, ruling him out of the remainder of the series, which the Spurs lost 4-0. /cbb Typhoon Kammuri accelerates, gains strength en route to PH LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Don’t miss out on the latest news and information. last_img read more

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Letran, Arellano stay in F4 hunt

first_imgTyphoon Kammuri accelerates, gains strength en route to PH View comments Rey Nambatac. Photo by Tristan Tamayo/ INQUIRER.netThere was no way Rey Nambatac was leaving Letran with a stunning defeat.Nambatac, who is set to turn pro late this month, bailed the Knights out with crucial baskets down the stretch for a thrilling 66-60 victory over the St. Benilde Blazers that forged a playoff for a Final Four berth in NCAA Season 93 basketball tournament on Tuesday.ADVERTISEMENT Read Next But a loss by the Stags will make the showdown between Arellano and Letran on Friday the decider for the last Final Four spot. Trending Articles PLAY LIST 00:50Trending Articles02:11’Not just basketball’: Circumcisions, pageants at Philippine courts00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Brace for potentially devastating typhoon approaching PH – NDRRMC BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight The lefty guard finished with 18 points, including a three-point play with 20 seconds remaining that helped the Knights finish with a 9-9 record at the end of the elimination round.“I have some unfinished business with Letran,” said Nambatac.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“I want to make the Final Four then the finals and hopefully get a championship again. I’m not thinking that this was my last game. I just went all out as soon as I entered the court.”With Arellano beating Mapua, 81-64, earlier to also finish with a 9-9 record, the Chiefs and Knights will face off in a stepladder playoff for the last Final Four spot in the event that San Sebastian prevails over Perpetual Help this Thursday.center_img MOST READ Kammuri turning to super typhoon less likely but possible — Pagasa LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Don’t miss out on the latest news and information. LATEST STORIES Fire hits houses in Mandaluyong City Frontrow holds fun run to raise funds for young cancer patients  Surging Ateneo eyes repeat vs NUlast_img read more

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Philippe Coutinho left out of Liverpool’s travelling squad for Hoffenheim clash

first_imgLiverpool attacking midfielder Philippe Coutinho was not included in the 22-man travelling squad for the first leg of their Champions League play-off against Hoffenheim, the Premier League club said on Monday.According to reports in British media, Barcelona target Coutinho submitted a transfer request last week after Liverpool rejected a second bid worth 100 million euros ($117.96 million) from the La Liga club.Coutinho also missed Liverpool’s 3-3 draw at Watford on Saturday due to a back injury, with manager Juergen Klopp conceding he had no control over the 25-year-old’s future at the club.Reuters PhotoUnder current UEFA rules, Coutinho’s participation in the play-off round against Hoffenheim would not jeopardise a move in the current transfer window. The Brazil international will remain eligible to feature for another club in next month’s Champions League group-stage.The Merseyside club will also be without striker Daniel Sturridge, who has failed to recover from a thigh injury sustained during the pre-season.Hoffenheim host Liverpool at the Rhein-Neckar-Arena on Tuesday before the two sides meet again at Anfield next week.last_img read more

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ROBBING: Return On Business Blogging Is Not Guaranteed

first_imgIf you have been reading this blog for a while, you likely know that I’m generally a strong proponent of the value of business blogging (particularly for small businesses).  I’ve been advocating the need for small businesses to start blogs as an important part of their Internet Marketing strategy for a while now.  So, why the controversial title for this article?  Simple:  If we’re going to try and rationalize an investment of time, energy and money by attaching an ROI (return on investment) to blogging, we need to be a bit diligent and thoughtful about how we do so.  In any case, here are some of my thoughts on about how to improve your chances of getting a return on investment for your business blogging efforts. ROI Of Blogging So, my points here are not particularly complicated.  My message is simple:  To really get value out of your business blogging efforts, you need to make sure that you are investing sufficient time into the process, measuring what matters and doing something about it.   First (and foremost) you should be looking to find more buyers for whatever it is that you are offering.  This is the best return you can hope for.  Of course, you can’t expect every visitor to your blog to whip out their credit cards (or call one of your sales people), but you can 3. Buyers, Back-links and Brand-Building:  This one’s a bit obvious too.  It is near impossible to demonstrate a return on your blogging investment if do something about it 5. Analyze and Adjust:  have an ROI – but just that an ROI is not guaranteed.  Also, my apologies for the acronym ROBBING (I just couldn’t come up with anything better).  I’m not suggesting that business bloggers are robbing anyone of anything.  All in good jest (and for some percentage of you, the word probably got your attention, thereby increasing the ROI of this article). .  You have to watch what works, and what doesn’t.  Do more of what works, and less of what doesn’t.  For example, one thing I’ve learned from writing for two business blogs is that a majority of my readership seems to appreciate my casual, informal style. c) Brand:  a) Buyers:  Improving The Return On Investment For Your Business Blog ”.  As you might suspect, the article (and the associated paper), discusses how to measure the return on investment (ROI) for a blog – and more specifically, a business blog.  Though I have not purchased the paper (it talks too much about big businesses), the article itself has a useful framework for looking at this analytically. Topics: These are the three primary areas of “return” I think businesses should strive for when writing their blog.  I even put them in descending priority order even though the alliteration sounded better with a different order.  You’re welcome.  2. If A Blogger Types In The stuff.  For a more dynamic explanation of this, I encourage you to watch a video interview of  Brian Halligan (my co-founder at HubSpot).  The video is titled “ increase Defining ROI On Business Blogs The article was sparked in part by an article penned by Charlene Li of Forrester who wrote on the topic of “ nobody is reading your blog Lots of business bloggers are diligent about tracking things like their daily traffic, referral sources and other common metrics available through most web analytics tools.  Though all of this is good, it’s not enough – and not nearly as meaningful as the Forest…:  1.  Launching Is Not Enough:  the likelihood that this will occur.  This is done by focusing your content (and your promotional efforts for the content) on the types of visitors that are likely to become clients.   I think too many businesses think that they can simply sign up for a Blogger account, write an article, and call it a day.  This is what I would call the “Look Ma!, I’m Blogging!” phenomenon.  Nothing against Blogger.  It’s just that if you’re actually looking to create a measurable return, it takes more than that.  Stated differently, to get an “R” (i.e. Return) you have to “I” (that is Invest).   I have an uncanny knack for the stating the obvious. b) Back-Links:  real Astute readers will also notice that I am not stating in this article’s title that business blogging ”.  For further reading, I’d also recommend Seth Godin’s article “ If you can’t close a customer, you want back-links.  The world of search engine optimization (SEO) is driven by back-links.  The more people you can get to your blog articles, the more weighting you will have in the search engines, and the more relevant people will “find” you when doing a search.  In fact, you can help test this theory by linking to this article with the words “business blogging” in the anchor text.  (smile).  Originally published Jan 29, 2007 11:42:00 AM, updated October 20 2016 doesn’t ” Simply measuring how your blog is doing in ways that are meaningful is not going far enough.  You need to Business Blogging 4. Measure Something Meaningful:  .  In this case, the value you get from blogging is likely little more than the satisfaction of expressing yourself (and perhaps impressing your friends and family).  So clearly, to get an ROI, you have to find ways to draw visitors to your blog and have them read it.  If you got to this article through one of the popular social news sites (like reddit or digg), that is certainly one way to do it.  There are others ways too.  But all of it hinges on writing content that people are interested in. High Resolution Mistakes Finally, if you can’t get a buyer or a back-link, you can at least build your “brand”.  Although you will likely never have a powerful brand like Coke, Nike or Apple – you can certainly benefit from increased visibility of your business.  Readers of your blog will (hopefully) be left with a positive impression of you, and your company and this could help with future interactions with that individual (and perhaps then, they will become a buyer or give you a back-link). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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The Key to More Leads? Create More Targeted Conversion Opportunities! [Data]

first_img Originally published Jun 7, 2011 8:00:00 AM, updated August 28 2017 HubSpot’s latest research, ” Lead Generation Lessons From 4,000 Businesses ,” reveals that the more landing pages a business has on its website, the more leads it generates. Specifically, our research found that businesses with 31 to 40 landing pages generated 7 times more leads than businesses with only 1 to 5 landing pages. And the numbers get even more impressive: businesses with over 40 landing pages generated a whopping 12 times more leads than those with only 1 to 5 landing pages.   So how do you go about creating an arsenal of landing pages? By creating an arsenal of offers! First, think about all the different types of offers you can create: Ebooks/whitepapersIndustry research reportsLive/archived webinarsRecorded videosDownloadable kitsFree trialsProduct DemosPersonal Consultations Offers Relative to the Sales Cycle The beauty of providing a variety of different offers on your website is that you’ll tremendously increase your chances of generating leads, and here’s why…First of all, not everyone who visits your website is at the same point in your sales funnel. A first time site visitor, for example, might not be ready to jump into a full blown product trial or demo but might be quite content to download an instructional ebook. Similarly, a frequent visitor might be further along in the sales cycle and be totally ready for that personal consultation you’re offering but not very interested in downloading yet another ebook or webinar. Consider this when creating offers and offer a good balance of both top-of-the-funnel and middle-of-the-funnel offers. Similarly, consider also offering a healthy balance of content offers (like ebooks, webinars, kits) compared to offers that involve human interaction such as demos or consultations. Offers Relative to Customer Personas Sure, you could create a separate landing page with a form for each of these types of offers to increase your chances of converting site visitors into leads, but that’s only the beginning. What about getting even more targeted?Face it: your target customer isn’t exactly very one-size-fits-all. While you may have a pretty good sense of the types of customers your products and services attract, chances are there is still some variation among them. This is where marketing personas are helpful. To use HubSpot as an example, we have identified two main types of customers (marketing personas) that are a good fit for our marketing software : Owner Ollie (small business owners) and Marketing Mary (marketing managers in companies with dedicated marketing departments). Understandably, a Marketing Mary might not be particularly interested in the same topics an Owner Ollie is interested in, and vice versa.Now, think about all the different types of offers we just talked about. Can you create an ebook that targets one of your specific marketing personas? Or maybe an opportunity for a different marketing persona to request a specific type of demo relative to their interests? What about one of each? Or one of each for each type of offer? Holy cow — the possibilities are endless! The Benefit of Personalized Offers The good news is that, by offering a variety of different types of offers that appeal to different points in the sales process or different customer personas, you’ll maximize your lead generation efforts with the ability to capture even more site visitors as leads. And as an added bonus, with all the dedicated landing pages you’ll be creating to house your multitude of offers, you’ll also be giving Google and other search engines more website pages to index, giving your website a boost of SEO juice.The personalization of marketing is a hot topic lately, and more and more marketers are beginning to understand the value of more targeted and personalized marketing campaigns . So, are you getting personal enough in your business’ marketing? How else can you vary your offers? Have you noticed a causal relationship between the variety and wealth of offers you create and the number of leads you generate? Photo Credit: cliff1066 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Lead Generationlast_img read more

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