FARMINGTON – The State Fire Marshal’s Office, working with Farmington police and fire departments, has released the names of those killed or injured in this morning’s explosion at the LEAP building.Capt. Michael Bell, 68, a 30-year veteran of Farmington Fire Rescue, was killed in the explosion, according to information released by Maine Department of Public Safety spokesperson Steve McCausland.Capt. Michael Bell (Photo from the Farmington town website)A total of six other firefighters were injured, five of them seriously.As previously indicated by Police Chief Jack Peck, Fire Chief Terry Bell, 62, was injured in the blast. Terry Bell and Michael Bell are brothers.Also among the injured was Capt. Timothy D. Hardy, 40; Capt. Scott Baxter, 37; and his father and fellow firefighter, Theodore Baxter, 64; and Firefighter Joseph Hastings.All five men are being treated at Maine Medical Center in Portland, having sustained serious injuries.Also injured was Deputy Fire Chief Clyde Ross, who was treated and released from Franklin Memorial Hospital.Chief Bell, Hardy, Capt. Baxter and Hastings are all full-time firefighters. Theodore Baxter and Ross are part-time firefighters.Also injured in the explosion, as previously indicated, was Larry Lord, 60, who worked as a maintenance employee for the facility. Lord, who was credited by witnesses for helping evacuate the building prior to the explosion, was flown to Massachusetts General Hospital in Boston.McCausland wrote that State Fire Marshal’s Office investigators will be joined by personnel from the Bureau of Alcohol, Tobacco, Firearms and Explosives agency to begin processing the scene tomorrow. They will then seek to pinpoint the source of the explosion.McCausland noted that firefighters were called to the scene at 8:07 a.m. this morning after a propane smell was detected in the building. The explosion occurred a few minutes later, destroying the two-story LEAP building.###At the scene, employees and neighbors gather on the traffic triangle between High and Farmington Falls Road in Farmington.[Update 2:59 p.m.] – Two prayer vigils have been announced for this evening in Farmington, as the state’s senators offered condolences following this morning’s explosion.People of all faiths are invited to gather together at St. Joseph Church on 133 Middle Street in Farmington tonight, Monday, Sept. 16, at 6 p.m. to pray for all those affected by today’s explosion, including parishioner and LEAP employee Larry Lord. Lord has been credited by witnesses for helping Leap Inc. employees evacuate the building prior to the explosion.Father Paul Dumais, pastor of St. Joseph Parish, will begin with the Angelus followed by the Litany and a special Mass at 6:30 p.m. Bread, cheese and coffee will follow in the basement hall of the church at 7 p.m.“We are close to those who are suffering from the explosion today. We stand in solidarity with first responders whose courage we honor,” Dumais said.Later Monday evening, Old South First Congregational Church, UCC, will hold a candlelit prayer vigil from 7 to 8 p.m. at 235 Main Street. Those interested in joining that prayer vigil can process from St. Joseph together.“On behalf of the Diocese of Portland, I join the Farmington community in mourning the tragic death caused by this morning’s explosion and praying for the recovery of those injured,” said Bishop Robert P. Deeley. “We offer our support and our prayers to their families and friends. We also extend our sincere gratitude for the heroism displayed by residents and public safety personnel who responded. May the soul of the individual who died and all the souls of the faithful departed rest in peace.”The state’s senators have offered condolences following Monday’s explosion.Via press release, Senator Angus King said: “Though the details are still coming in, the initial facts are heartbreaking: a fallen hero with more injured; a new facility prepared to make a lasting, positive impact on the region reduced to rubble; a community gripped by fear and grief. Today’s explosion at the LEAP building is a tragedy of monumental proportions, and its impacts will reverberate throughout our state in the days ahead. As we await more information, we must all stand ready to offer support to everyone impacted by the ripple effect of this disaster, and always – always – remember to express our endless gratitude for the brave first responders who rise every day prepared to risk their lives for ours.”Senator Susan Collins said that she was praying for the firefighters and their families, as well as civilians hurt in the explosion, in a statement made via Twitter. “I am absolutely heartbroken to hear that a firefighter was killed and several others were injured in a terrible explosion responding to a call in Farmington this morning. Based on initial reports, other people were also hurt,” Collins wrote. “I am praying for the firefighters and their families as well as the civilians who were hurt in today’s explosion. We can never repay our debt to the brave men and women like these firefighters in Farmington today who put their lives on the line to keep us safe.”###[Update 1:23 p.m.] – FARMINGTON – One longtime Farmington Fire Rescue firefighter was killed and six other people were injured after an explosion destroyed an office building on Farmington Falls Road this morning.Employees of the LEAP building, located at 313 Farmington Falls Road, reported smelling propane this morning, prompting an investigation by Fire Chief Terry Bell and other firefighters at 8:07 a.m. The explosion occurred during that investigation, according to Police Chief Jack Peck, calling the event a “tragic accident.”Police Chief Jack Peck speaks to the media, alongside Sheriff Scott Nichols and Governor Janet Mills, as well as other state officials.Peck, Sheriff Scott Nichols, Gov. Janet Mills and state law enforcement officials appeared at a brief press conference held on the Farmington Falls Road. To Peck’s knowledge, it is was the first firefighter to have died in Farmington in the line of duty.“All of us are one big family,” Peck said. “We all know the fire chief, we all know the firefighter that was killed today.”The name of the firefighter has not been released, pending notification of the family. Maine Department of Public Safety spokesperson Steve McCausland said that the firefighter would be transported to the State Medical Examiner’s Office later today via a procession.In addition to the deceased firefighter, four other members of Farmington Fire Rescue, including Bell, were injured in the explosion, as was a member of NorthStar EMS and a LEAP employee. All of the injured individuals had been rushed to Franklin Memorial Hospital, Peck said, and then transported via LifeFlight or ground transport to hospitals across the state. The injuries included burns and other injuries consistent with an explosion, Peck said.In a press release, Maine Medical Center in Portland indicated that it was anticipating the transfer of several patients from Farmington to its emergency department and that trauma teams were standing by.Sheriff Nichols, who was one of the first responders to arrive at the scene after the explosion, helped pull injured people from the building. He said that the devastation went beyond his 35 years in law enforcement, instead comparing it to the year he spent in Iraq. He noted that losses and injuries to the responding members of Farmington Fire Rescue, including full-time members, would reverberate into the future.“This is really going to affect Farmington and the surrounding communities,” Nichols said.Other, nearby buildings were also damaged in the blast – Peck said that police had reports of people feeling the explosion as far away as Wilton – but the police chief wasn’t certain as to the number of damaged structures. First responders were going door to door throughout the neighborhood and finding people that were shaken, but otherwise fine. The blast did damage Farmington’s ladder truck, which is expected to be out of commission for some time. Peck said that a truck from Augusta was on its way to Farmington.Red Cross was on the scene to offer aid to anyone displaced by the explosion, Peck said. He said that departments would work to reopen Farmington Falls Road as soon as possible. The nearby Farmington Fair, set to celebrate Ag Day with local area schools, was closed Monday.Gov. Mills was at the press conference, where she said that Farmington, her hometown, was a strong and close-knit community. “Our hearts go out to all the families,” Mills said, later acknowledging after a question that she knew the deceased firefighter. Mills said that priorities included determining what happened and working to prevent future incidents.Mills’ office later indicated via press release that flags would be flown at half-staff across the state through sunset Wednesday, Sept. 18 in honor of the people who were injured or killed in the blast.“Farmington is a strong, close-knit and resilient community, of which I am proud to be a part. This loss is devastating and felt by all of Maine,” said Mills in the statement. “My heart goes out to the loved ones of the firefighter lost and those injured. On this tragic day, I ask the people of Maine to join with me in offering our thoughts and prayers to the people of Franklin County and our deepest gratitude to our first responders.”Peck noted that the primary investigative agencies will be the state Fire Marshal’s Office and Maine State Police.###The scene of the explosion on Farmington Falls Road. Officials ask that people avoid the area until further notice. Traffic has been rerouted to Route 156.The explosion blew insulation across nearby streets and sidewalks.Emergency responders on the scene on the Farmington Falls Road.[Update 12:12 p.m.] – According to a statement posted to the Farmington Police Department’s Facebook page, the Farmington Fire Department responded to a report of a “gas smell” at 313 Farmington Falls Road at 8:07 a.m. on Monday, Sept. 16. The building is the newly constructed home to LEAP, a non-profit dedicated to assisting adults with disabilities. Upon arrival during an investigation the building exploded. One Farmington Fire Department member was killed in the explosion, six other individuals have been injured. All were transported by Northstar ambulance to Franklin Memorial Hospital. The injured have been transferred to other hospitals throughout the state. Multiple homes in the area were damaged and the LEAP building was totally destroyed. At this time, the department reported not being aware of any further fatalities and not knowing the extent of the injuries. Resources from the state have arrived on scene to begin the investigation. The State Fire Marshal’s Office is on scene and will be coordinating with the Maine State Police Incident Management Team, and local police and fire during the investigation. Local first responders from the entire area were at the scene immediately to render first aid and remove the injured from the scene.***[Update 10:35 a.m.] – According to Governor Janet Mills, one firefighter has been confirmed killed in a building explosion on Farmington Falls Road in Farmington and others were injured.According to those at the scene, employees at LEAP arrived at work and reported smelling propane to emergency responders. They evacuated to a location away from the building. Fire fighters entered the building to investigate and it exploded.“I am closely monitoring the explosion in Farmington and have instructed the Department of Public Safety to keep me apprised of the situation,” Mills said. “Per protocol, the State Fire Marshal’s Office will thoroughly investigate the cause and origin of this devastating explosion. Our hearts go out to all those impacted by this tragedy, especially to the loved ones of the firefighter lost and others injured. I am grateful for the work of first responders who are at the scene and urge Maine people to avoid the area.”***An explosion destroyed the new LEAP building at 313 Farmington Falls Road this morning.FARMINGTON – One building was destroyed and others were badly damaged after an explosion was reported on the Farmington Falls Road Monday morning.The new LEAP building at 313 Farmington Falls Road was destroyed by an explosion sometime after 8 a.m. Numerous law enforcement, fire and ambulance personnel are continuing to arrive at the scene. The blast shook buildings across Farmington.Multiple ambulances were seen leaving the scene. The number and nature of any injuries have not been reported. Farmington Falls Road and High Street are both expected to be closed for an undermined length of time.LEAP, which stands for Life Enrichment Advancing People, an organization that supports adults with developmental, cognitive and intellectual disabilities, recently opened its central office building after an expansion project that began last year. A grand opening had been planned for October.Darryl Wood, LEAP executive director, was arriving to work when the explosion occurred. He said that employees reported smelling propane and had evacuated to their designated evacuation location when it happened. One LEAP employee had been transported with an injured leg but otherwise, all employees were accounted for, Wood said.At the scene, employees and neighbors gathered on the traffic triangle between High and Farmington Falls Road as white insulation and pieces of paper blown into the sky by the explosion fell around them. Several breathed through face masks or their shirts, others called friends and family to tell them they were all right. After a few minutes, police taped off the triangle; people are being asked to avoid the area.Kyle Fox, a resident of Farmington Falls, was in his bed when the explosion occurred. The blast tore a door from its frame and broke basement windows, he said.More information will be posted when it becomes available.
… bows to players’ requestTHE GUYANA Football Federation (GFF) was again embroiled in another off-the-pitch issue that threatened a boycott by the Golden Jaguars to last night’s crucial 3rd round CFU-Scotiabank encounter against the defending champions, the Reggae Boyz.On the eve of the important game when the players were scheduled to have their final training session, the Golden Jaguars were otherwise engaged in intense discussions with the GFF on outstanding payments dating as far back as the 2014 World Cup qualifiers and as recently as last Saturday’s game against Suriname in Paramaribo.According to GFF president Wayne Forde, there was a meeting with several members of the Golden Jaguars where several issues that centred primarily on finances were discussed.“We had very in-depth exchanges and got to the point where players wanted to have a written commitment from the GFF to honour any obligations determined after a thorough investigation was conducted. We had two rounds of discussions with the first ending with the executive committee finding it difficult to concede to a position where a document will be signed.“We think that some of the posture of the group that we met with and the language appeared to be very threatening and I personally felt that it was unfair, and it was not in the spirit of compromise that I was being placed in a position to concede to something, of course not having all the information at my disposal.After a few hours had passed and we had our second round of discussion I can say from all appearances that the way the conversation ultimately unfolded, better judgement had prevailed.“We gave them a document that essentially said what has always been our intentions and had been stated repeatedly within the press that the moment we have all the information pertaining to what transpired with the Mexico game, if there is compelling evidence that there is a financial obligation on the part of the Federation, those obligations will be honoured,” Forde stated publicly.Chronicle Sport learnt that the meeting between the two parties went past midnight, but an amicable resolution was reached and the threat of a no-show by the Jaguars was withdrawn.
Triceratops and its buddies carried around fine sets of self-sharpening steak knives (to eat plants).Imagine finding dinosaur teeth so well preserved you could put them in a cow and they would work. That’s what biology prof Gregory Erickson (photo) says about teeth of Triceratops examined by a team of paleontologists and engineers at Florida State. They could see five distinct layers in the teeth, compared to mammals’ four and crocodiles’ two. “Each of those tissues does something,” Erickson says. “They’re not just there for looks.”Moreover, Science Daily says, the dino teeth are self-sharpening. This is a stunning case of “paleo-engineering” the headline announces; in fact, Brandon Krick, a professor of engineering from Lehigh University and an expert in tribology (the study of surfaces in motion), found that these self-sharpening teeth are so good, he’s getting ideas for “new engineering techniques that can be used for industrial and commercial applications.”A sophisticated three-dimensional model was developed to show how each tissue wore with use in a strategic manner to create a complex surface with a fuller (a recessed area in the middle, much like those seen in fighting knives and swords) on each tooth. This served to reduce friction during biting and promote efficient feeding….“Paleontologists challenged us with an interesting engineering problem, and now, we have a wear model that can be used to design material systems with optimized wear properties and surface features for many applications,” Krick said.A short video on Live Science features Erickson calling this a “remarkably complex tooth” – with emphasis on the adjective. “It rivals modern mammal teeth such as horse teeth in sophistication,” he says. “The material properties of these 70-million-year-old teeth are still preserved. You essentially could take these teeth and put it in an animal today; they would self-wear back to their functional morphology and function today.” Mammals used to be thought to have the most complex teeth that ever evolved, but Erickson says that Triceratops teeth are even more complex; they are “far more intricate than any reptile or mammal living today.” They provided “very efficient feeding” on the bulky plant material that comprised their diet.Meet RegaliceratopsSpeaking of horned dinosaurs, a new species with an ornate frill was announced in Current Biology by paleontologists in Alberta. Nature calls it “bizarre” because of its “strange halo of bony spikes.” An artist’s representation is shown at PhysOrg and Live Science. Though its genus name Regaliceratops refers to its royal-looking crowned frill (with a hat tip also to the Royal Tyrrell Museum in Canada), some of the fossil hunters are calling it “Hellboy” over its fearsome appearance.The scientists are invoking convergent evolution again. Caleb Brown from the museum calls this “bizarre” dinosaur “the first to show evolutionary convergence in horn-like structures between different horned-dinosaur subfamilies.” To the discoverers, convergence is just a fact of life everywhere in the fossil record:Most surprisingly, Regaliceratops exhibits a suite of cranial ornamentations that are superficially similar to Campanian centrosaurines, indicating both exploration of novel display morphospace in Chasmosaurinae, especially Maastrichtian forms, and convergent evolution in horn morphology with the recently extinct Centrosaurinae. This marks the first time that evolutionary convergence in horn-like display structures has been demonstrated between dinosaur clades, similar to those seen in fossil and extant mammals.All the reporters bought the convergence line without criticism. Laura Geggel at Live Science, for instance, dutifully reported that it’s “the first example of a horned dinosaur showing evolutionary convergence, meaning that these two groups developed similar features independently of each other.”Let’s get this straight. Blind forces of evolution hit upon complex self-sharpening teeth that engineers would like to imitate. And these teeth are 70 million years old but still work today. This is known as cognitive dissonance, an affliction of evolutionists who refuse to abandon a falsified worldview even when it bites them in the behind. (Visited 12 times, 1 visits today)FacebookTwitterPinterestSave分享0
MASON, OH – AUGUST 19: Simona Halep of Romania returns a shot to Sloane Stephens during Day 8 of the Western and Southern Open at the Linder Family Tennis Center on August 19, 2017 in Mason, Ohio. Rob Carr/Getty Images/AFPMASON, Ohio — Simona Halep moved within a victory of the No. 1 ranking.The second-ranked Halep needed just 54 minutes to cruise past Sloane Stephens 6-2, 6-1 on Saturday in the Western & Southern Open semifinals, and can displace Karolina Pliskova as the top of the ranking with a victory over Garbine Muguruza on Sunday.ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Hotel says PH coach apologized for ‘kikiam for breakfast’ claim Don’t miss out on the latest news and information. The fourth-ranked Muguruza reached her first W&S final with a 6-3, 6-2 victory over defending champion Pliskova.The men’s final will feature two first-timers. Grigor Dimitrov outlasted John Isner 7-6 (4), 7-6 (10) in the first men’s semifinal. Nick Kyrgios beat David Ferrer 7-6 (3), 7-6 (4).FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingHalep, seeking her first No. 1 ranking, has yet to drop a set in the tournament and appears to be peaking at just the right time.“I think I played my best match on hardcourt so far,” said Halep, who can become the first Romanian woman to be ranked No. 1. “It felt great. I moved very well today. From the first point, I felt like I was going to play good tennis.” Trump signs bills in support of Hong Kong protesters Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ LATEST STORIES Sports Related Videospowered by AdSparcRead Next MOST READ Favorites to win, PH triathletes reminded not to be complacent Celebrity chef Gary Rhodes dies at 59 with wife by his side The final Sunday will be the first on American soil for Muguruza, who lost to Pliskova in last year’s W&S semifinals after losing to Serena Williams in the 2015 finals. The Spaniard had lost six straight matches against Pliskova since winning their first in 2013.“I was very precise with my shots,” said Muguruza, who is 2-1 in her career against Halep, though the two haven’t played since 2015. “I wanted to be more aggressive and take my shots. I felt pretty good out there – under control. Everything went my way.”Muguruza won when Pliskova sailed a forehand long on the fifth match point. Pliskova, who played part of one match and all of another Friday after rain forced postponements Thursday, had 28 unforced errors to Muguruza’s 13.Muguruza was coming off playing the tournament’s longest match, a 2-hour, 45-minute three-set win over Svetlana Kuznetsova on Friday. That followed a 2-hour, 18-minute win over Madison Keys on Thursday, when she fought off three match points.“I don’t think I played my best tennis today,” Pliskova said. “I think the energy was pretty low from my side. Obviously, a tough schedule for me the last two days – three matches in about not even 24 hours.ADVERTISEMENT Pagasa: Storm intensifies as it nears PAR “I think she played very solid, not missing much and obviously serving well. Everything started, I think, in the first game of the first set.”Muguruza took charge early, breaking Pliskova in the first and last games of the first set.She gained a second-set edge with a backhand winner on break point for a 4-2 lead before closing it out in 1 hour, 19 minutes.Stephens, playing her fourth tournament since returning from January foot surgery, also was playing a third match in a span of 24 hours.“That’s never easy,” she said. “I’m going to go with that. I didn’t play that badly. She was a little fresher. It was just not a great day.”The 11th-ranked Dimitrov, who lost in the last year’s semifinal to eventual champion Marin Cilic, had just one double fault and finished with nine unforced errors to No. 19 Isner’s 28 in the 2-hour, 3-minute match. The Bulgarian will play the winner of the semifinal between Nick Kyrgios, who knocked out second-ranked Rafael Nadal in straight sets in a Friday quarterfinal, and David Ferrer.“Today was, I think, one of those matches that I really had to just be patient,” Dimitrov said. “I think that that was the key. I knew I’m not going to have that many rallies against John. I knew that he’s going to serve big, bold serves. I just had to be very composed and use every opportunity that I had. I think in the end of the match, it was just a few points that made the biggest difference for me. I’m just happy obviously with the win, but I’m just happy with the way I kept myself together throughout the whole match. Just remained calm in those tough moments. I mean, I know it’s nerve-wracking from outside, but it’s even tougher when you’re in there and have to receive a serve that comes 141 mph.”Dimitrov’s composure was the key, according to Isner.“The difference was he was a lot more decisive at the big moments,” Isner said. “He was a little calmer as well — a little more free-flowing in big moments. I thought he played a high-level match. He certainly is in good form. I played well enough to beat a lot of players today — just not him.”Kyrgios and Ferrer displayed remarkably efficient serving in their nightcap. They combined for six break points, converting none. Lacson: SEA Games fund put in foundation like ‘Napoles case’ NATO’s aging eye in the sky to get a last overhaul Robredo should’ve resigned as drug czar after lack of trust issue – Panelo View comments
WhatmoreViswanathHopefully when the Indians queue up at Heathrow immigration on their tour of England, they will know who their coach is. What we already know is that Indian cricket is adamantly refusing to move up the evolutionary ladder. Going by the noise, this could be 2000, the first time the,WhatmoreViswanathHopefully when the Indians queue up at Heathrow immigration on their tour of England, they will know who their coach is. What we already know is that Indian cricket is adamantly refusing to move up the evolutionary ladder. Going by the noise, this could be 2000, the first time the Indians hired a foreign coach. The conscientious objectors to the idea have remained the same, their arguments have remained the same, and their choice of alternative candidates does not feature any new names. At least none that have made public.Sri Lanka and Pakistan, with equally capricious Boards, now know how to hunt for coaches. They put out ads, invite candidates. India’s method involves big-name committees, shooting in the dark, Chinese whispers and conspiracy theories.While other countries pick coaches in a planned manner, the BCCI believes in shooting in the darkWhat do the Indians look for when picking a coach? Er, who cares because coaches, apparently, come in only two kinds: Indian and foreign. Other qualities like a track record, the ability to manage men, to work hard, to build trust, are, apparently, built into passports, rather than the men carrying them.Dav Whatmore, as is known, is the front-runner but could be part of a package deal which includes G.R. Viswanath as batting consultant. South African Graham Ford is a late entrant with backers in the team, but more names will be thrown into the meeting for dramatic effect.In 1990, former India batsman Nari Contractor went to England to find a coach for the Mumbai Cricket Association’s bowling scheme. When no one impressed him, he returned and was not satisfied until he ran into former England fast bowler Frank Tyson. Twenty-seven bowlers from that scheme played first-class cricket and one of them, Paras Mhambrey, is a coach himself today. That’s the effect the right man can have in a job.advertisementLike Mhambrey, there are other former players who have committed themselves to cricket coaching like students, rather than gurus. Robin Singh and Venkatesh Prasad are already with the team. It won’t be long before an Indian heads our support staff. But to push for an Indian for the sake of his Indianness is meaningless.This is no defence of or campaign for What more. But the Sri Lanka-born Australian must be wondering what is it about him that has so incensed two of our luminaries, Kapil Dev and Sunil Gavaskar. When asked about Whatmore taking the job he once did (without any great distinction) Kapil Dev responded, “Who is Whatmore? Why do we need to talk about Whatmore?” So often has Kapil paaji replied to questions by asking “Who is…?” in his fabricated earthiness, that he should consider patenting the response to prevent other rent-a-quote artists from making capital out of it.Sunil Gavaskar’s recent newspaper columns have contained a series of sniper attacks on Whatmore. May 23: “While it is no secret that (Habibul) Bashar is not the greatest tactical captain, what was the dressing room doing?” May 26: “Bangladesh’s limited success… is largely a matter of a good team playing them having a bad day… If eyes aren’t opened after this, then we are a myopic nation.” May 28: “What more does it take to prove that they have been plain lucky in their odd oneday wins and have made zilch progress in Test cricket? Nothing more, I guess.” You get the drift.For a columnist, all this is fair game but Gavaskar was also part of the panel to pick the new coach. Couldn’t a candidate believe Gavaskar has it in for him? Didn’t this strident public stance muddy the process? Besides, is any of it constructive? As India staggered into a new season, the search to find a perfect fit for their backroom turned into a battle of wills, a contest of non-issues and an exercise in self-aggrandisement.
Originally published Oct 31, 2007 9:30:00 AM, updated October 01 2019 Today we released a 2008 Presidential Candidates Internet Marketing Report, which analyzes how the major candidates in the upcoming election are using Internet marketing to promote themselves. Nothing in this report or post is meant to be a political statement, so please keep the comments on marketing related issues. Below are some of the findings from the report that I thought were surprising.2008 Presidential Candidates Internet Marketing Report – 2 Mistakes the Candidates are Making Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging – Most of the candidates websites have blogs, usually written by staffers who talk about the campaign in general terms. But blogging is a lot more about a personal connection and discussion than preaching from the safety of an ivory tower. Only Mitt Romney uses blogging to create a personal connection with the audience. Mitt’s wife and sons frequently post to the blog, and Mitt himself even writes some entires. John Edwards and his wife and daughter do have “diaries” but the posts are very infrequent. All the other candidates are missing out on a huge opportunity to personally connect with voters – which is important.SEO – The search engine optimization performance of the candidates is pretty weak if you ask me. They have tons of inbound links, lots of people in the blogosphere who love them, and they are just not doing the things they should do to get qualified traffic from search engines. How cool of a PR stunt would it be for one of the candidates to dominate the first page of google for “President” or “Best President”. Plus, if someone is researching “war in Iraq new policy” and I were running for president, I would be pretty pissed if I was not mentioned in the search results.If you want to see an older post I wrote that inspired some of this analysis, you can read Presidential Internet Marketing – Data Comparing Obama, Clinton, Edwards, Romney, Giuliani and McCain. And again, here is a link to the full Presidential Candidate Internet Marketing Report and the Press Release about the Internet Marketing Report announcing the report and results. Did you like what you read? Want more? Get automatic updates by subscribing to our RSS Feed or Email List (top right hand side of this page).
from the bottom-up within organizations. Social media gives businesses the opportunity to check perception and reality related to brands. The social web democratizes the influence and how brands are perceived. Solis referenced his FutureWorks suggests that you leverage features that have an impact on customers such as providing relevant tips, like social bread crumbs. If you are attending SXSW, be sure to check-in to Solis says . Today, at one of the first sessions of South By South West Interactive, Solis along with Jeremiah Owyang , Altimeter Group HubSpot’s Virtual Booth the opportunity to learn from its customers in order to improve its service. and check out our full SXSW content feed at Comcast The social web has changed how businesses interact with customers and has raised the bar for customer expectations. Solis believes that individuals are defining a new era of society and how we ultimately communicate with one another. The Web has brought a new level of transparency to business. Offline and online interactions combine to serve the overall brand of your business. by social media Comcast Solis brought panelists onto the stage with him to point out examples of companies using social media well to improve their businesses. Comcast Foursquare Originally published Mar 12, 2010 4:54:00 PM, updated October 20 2016 social media is causing corporate change Download the free video Solis highlighted research pointing out that women dominate usage on the social web and that they must be considered when marketing to and Dennis Crowley from Eliason : : than technology according to Solis. Understanding how people communicate with each other is a key to marketing success, and social media provides insight into what people care about and information they want from businesses. People become fans of businesses online because brands offer and continue to provide value. Solis says that companies must have social media style guides to help the brand thrive on the social web. Having a clear voice online is important to engaging potential customers. Some companies using social media to market their businesses are missing an opportunity because they are driving people from social sites to boring static websites that don’t offer a valuable experience for potential customers. Frank from is principal of Video: How to Use Social Media to Attract More Customers and learn how to generate more business using social media. influencers Foursquare to illustrate the conversations that can happen on the social web. Engage gave key insights for businesses looking to succeed on the Web to a pack room of marketing and public relations professionals. http://blog.hubspot.com/sxsw Cases of Success addressed that social media gave as a place where people connect with people they want to meet in real life. As a marketer, : Social media is more about sociology and psychology . More than 1,500 businesses are currently providing offers to customers for visiting their business and using Foursquare by providing discounts and free goods. Dennis from Foursquare shared that by their one year anniversary, they now have 540,000 users. He defined Owyang FourSquare Jeremiah Comcast talked about the need to scale customer interactions for businesses. He noted that social media customer management software that will integrate social conversations into conversation prism , an award-winning new media marketing and branding agency in Silicon Valley. He is also the author of the new book, punked Foursquare Learn how to use social media to attract more customers. Foursquare . CRM data will help companies scale online interactions. Customers don’t care about what department you are in; they want their problem solved. Jeremiah argued that customer support should report to marketing instead of technical services. He also mentioned a post he wrote about brands who got Brian Solis has 11 people on their customer service team to help monitor and address customer issues that are shared online. Frank points out that improving service can help to improve marketing and public relations because it has an impact on all facets of business. Measuring customer service should not be about the lowest handle time; it should be about solving problems. Frank says that companies need a chief customer officer to change the approach of how customers are prioritized within a business. . Companies need to get the organization ready from a policy and organizational standpoint. Social media empowers customers not to make mistakes when making purchasing decisions, meaning companies need to pay attention to word-of-mouth. Frank One example that was given: local businesses earlier this year started rewarding customers for using social network and helping information to spread online. Topics: Brand Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
marketing analytics . You may come across an app that lets you organize your analytics in a way that helps you get more out of measuring your marketing. The gallery is chock full of tools to help Analytics users understand their web stats. It is currently divided into 12 categories, including business intelligence, campaign management, content management, data collection, e-commerce, , mobile solutions, phone call tracking, reporting tools, Originally published May 5, 2010 12:57:00 PM, updated October 20 2016 they should be Google’s Analytics Application Gallery Learn how to measure the effectiveness of Your web site. If you’re a Google Analytics user, take some time to browse the new gallery and check out Google’s Topics: If you’re a marketer, web analytics (different from Today’s launch of will hopefully make it a little easier. The new gallery offers applications that extend Google Analytics’ reach deeper into specific areas like eCommerce and content management. search optimization ). Analytics help you determine how each of your initiatives are performing and can indicate whether you need to change or improve upon your existing programs. In a nutshell, web and marketing analytics ) are a significant part of your marketing programs (and if they aren’t, Google Analytics Have you taken a look around the gallery? Are any of the offered tools useful to you? Share some of your favorite Google Analytics apps in the comments below. help you determine the ROI of your marketing efforts. Why is this helpful for marketers? Editor’s Picks email marketing Download the free video Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Trying to get more out of your Google Analytics? , site audit, and widgets & gadgets. Currently, there are 38 available apps, though this number will continue to rise as developers submit their new apps to the gallery. to learn how to measure the effectiveness of your web site. Video: Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Buyer Personas Originally published Jan 25, 2012 11:30:00 AM, updated February 01 2017 Topics: Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list: creating new content . Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach. But constantly coming up with new content can be overwhelming, and if you panic and start pushing out content that’s a bad fit for your audience, you risk attracting the wrong kind of visitor while driving away high-quality prospects.That’s why, like publishers, inbound marketers must have a detailed picture of their target audience in order to create optimal content for them. The best way to understand your audience is to build buyer personas with these 3 steps: segment by demographics, identify their needs, and develop behavior-based profiles. 1. Segment by Demographics Who are your ideal customers and prospects? What are their biggest concerns, needs, and interests? Where can you reach them – on search engines , social media , or blogs – and what kinds of content do they prefer? These types of questions will help you develop buyer personas. Personas are fictional representations of your ideal customers, based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.Start developing personas by researching your existing customer base to identify the most common buyers for your products and services. You may have several different types of buyers, so give each one a detailed description, including name, job title or role, industry or company info, and demographic info.For example, a community bank’s biggest customers may include small business owners and mothers managing the bank accounts for a family of four. In this case, the bank’s marketers might name these personas “Business Owner Bob” and “Martha, the Busy Mom,” and extrapolate details about their responsibilities, the typical size of their business or household income, what geographic region they’re in, and so on. 2. Identify Their Needs Based on those profiles, you can outline the pains, needs, and challenges of each persona by asking yourself several important questions: What are the biggest problems they are trying to solve? What do they need most? What information are they typically searching for? What trends are influencing their business or personal success? Analyzing the path that prospects take on the journey to becoming a customer is a great way to get insights about the needs and challenges of your target audience. If you use a marketing platform like HubSpot , you can see which search terms brought prospects to your site, how long they stayed on your site, which pieces of content they viewed, and which forms they’ve filled out. Such lead intelligence will help you make better decisions when identifying the characteristics of your ideal customers and ways to nurture your new prospects. 3. Develop Behavior-Based Profiles Next, develop a profile of each persona’s typical online behavior. You know who they are and what their needs are, now think about all the ways they research a potential purchase on your site or on others. Here are suggestions of the questions you should ask:What do they do online? Do they read blogs? Are they active on Twitter , Facebook , or other social networks? What kind of search terms do they use? Are they email newsletter subscribers?What kind of information do they tend to consume online? Educational pieces? Trend articles? Interactive tools like calculators or worksheets? Do they watch videos or listen to podcasts?Which of your products do they spend the most time researching? How do they use those products?The result of this process should be a detailed description of your personas’ demographics, needs, and behavior. The more detail you pack into your persona development, the easier it will be to create content for each of your target customer segments and know where to promote it.Don’t look now, but you just put yourself on the path to a killer content strategy. This post is an adapted excerpt from our free ebook, A Practical Guide to Killer Marketing Content . To learn more about keeping those great content ideas flowing, download the free ebook here! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack